<?xml version='1.0' encoding='UTF-8'?><urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:video="http://www.google.com/schemas/sitemap-video/1.1" xmlns:image="http://www.google.com/schemas/sitemap-image/1.1"><url><loc>https://kadence.com/en-us/knowledge/when-sustainability-meets-the-limits-of-consumer-budgets-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1345809682-1.jpg</image:loc><image:caption>GettyImages13458096821</image:caption><image:title>GettyImages13458096821</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2205287812.jpg</image:loc><image:caption>GettyImages2205287812</image:caption><image:title>GettyImages2205287812</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-3-1024x536-Sep-19-2025-05-26-54-9441-PM.png</image:loc><image:caption>submitaresearchbrief431024x536Sep1920250526549441PM</image:caption><image:title>submitaresearchbrief431024x536Sep1920250526549441PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/US-1024x535-Sep-19-2025-05-27-01-3710-PM.png</image:loc><image:caption>US1024x535Sep1920250527013710PM</image:caption><image:title>US1024x535Sep1920250527013710PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1305487364-1-1.jpg</image:loc><image:caption>GettyImages130548736411</image:caption><image:title>GettyImages130548736411</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20191003_Green_brick.jpg</image:loc><image:caption>20191003Greenbrick</image:caption><image:title>20191003Greenbrick</image:title></image:image><lastmod>2025-09-23</lastmod></url><url><loc>https://kadence.com/knowledge/gender-stereotyping-still-exists-and-how-brands-can-break-free-from-it/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1219583078.jpg</image:loc><image:caption>GettyImages1219583078</image:caption><image:title>GettyImages1219583078</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-4-1024x535.png</image:loc><image:caption>Downloadtheguidetofutureofproductmarketing</image:caption><image:title>141024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-10.png</image:loc><image:caption>Sampleforblogpost10</image:caption><image:title>Sampleforblogpost10</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-future-of-the-home-gym-2-1024x535.png</image:loc><image:caption>fitnesstechtrends</image:caption><image:title>Thefutureofthehomegym21024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-12.png</image:loc><image:caption>CopyofSampleforblogpost12</image:caption><image:title>CopyofSampleforblogpost12</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><lastmod>2025-11-03</lastmod></url><url><loc>https://kadence.com/en-us/service/customer-satisfaction/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>JapanTokyo</image:caption><image:title>WIMJapanOffice88x88006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WLMarsInclogo2019392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Havells_Logo.svg-364x240.png</image:loc><image:caption>Havells</image:caption><image:title>WL1200pxHavellsLogosvg364x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogo288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIMTestimonials3903x651001</image:caption><image:title>WIMTestimonials3903x651001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLdiscoverchannellogo392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>KadenceIndonesiaofficeteam</image:caption><image:title>WIMIndonesiaOffice88x884</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>KadenceIndia</image:caption><image:title>WIMIndiaOffice88x88003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>KadenceSingaporeofficeteam</image:caption><image:title>WIMKadenceSingaporeoffice88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>KadenceChina</image:caption><image:title>WIMarticle88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL1200pxSamsungwordmarksvg144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>KadenceIndonesia</image:caption><image:title>WIMIndonesiaOffice88x885</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432.jpg</image:loc><image:caption>Plug</image:caption><image:title>WIMpaulhanaokaRJkKjLu8I9Iunsplash1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premiumhomeappliancesfridgewashingmachine</image:caption><image:title>WIMPremiumhomeappliancesfridgewashingmachine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>KadenceIndiaofficeteam</image:caption><image:title>WIMIndiaOffice88x88002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UKoffice</image:caption><image:title>WIMUKOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>KadenceUSAteamphoto</image:caption><image:title>WIMUSOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>BenefitTick</image:caption><image:title>WIiconbenefittick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Customer-staisfaction-1.png</image:loc><image:caption>Customerstaisfaction1</image:caption><image:title>Customerstaisfaction1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bloomberg_Media_stack_blk-144x45.png</image:loc><image:caption>BloombergMedia</image:caption><image:title>WLBloombergMediastackblk144x45</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>KadenceChinaofficeteam</image:caption><image:title>WIMKadenceChina88x88001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>MarketresearchinAsia</image:caption><image:title>WIMPhilippinesOffice88x88009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>ConductingOnlineResearchinAsia2</image:caption><image:title>WIMConductingOnlineResearchinAsia2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>ashopinTokyoJapan</image:caption><image:title>WIMJapanOffice88x88007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>KadenceThailand</image:caption><image:title>WIMThailandOffice88x8811</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Customer-Satisfaction_1090x545.jpg</image:loc><image:caption>Customersatisfactionresearch</image:caption><image:title>WIMCustomerSatisfaction1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1805809190-1.jpg</image:loc><image:caption>GettyImages18058091901</image:caption><image:title>GettyImages18058091901</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogosvg392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WLBridgestonelogo288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2180083152.jpg</image:loc><image:caption>GettyImages2180083152</image:caption><image:title>GettyImages2180083152</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>KadenceUKofficeteam</image:caption><image:title>WIMUKOffice88x8813</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2220539132.jpg</image:loc><image:caption>GettyImages2220539132</image:caption><image:title>GettyImages2220539132</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_logo-d-smu.svg</image:loc><image:caption>WLlogodsmu</image:caption><image:title>WLlogodsmu</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>KadencePhilippinesofficeteam</image:caption><image:title>WIMPhilippinesOffice88x88008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Education-1440x432.jpg</image:loc><image:caption>WIMEducation1440x432</image:caption><image:title>WIMEducation1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1144861020-1.jpg</image:loc><image:caption>GettyImages11448610201</image:caption><image:title>GettyImages11448610201</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>KadenceVietnam</image:caption><image:title>WIMVietnamOffice15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIMTestimonials3304x304002</image:caption><image:title>WIMTestimonials3304x304002</image:title></image:image><lastmod>2025-10-28</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-new-power-map-of-asian-consumption/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Sample%20for%20blog%20post%20%20(3).png</image:loc><image:caption>Sampleforblogpost3</image:caption><image:title>Sampleforblogpost3</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Images/Gen%20X%20Knows%20Every%20Sales%20Trick%20in%20the%20Book-East.png</image:loc><image:caption>GenXKnowsEverySalesTrickintheBookEast</image:caption><image:title>GenXKnowsEverySalesTrickintheBookEast</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/siora-photography-cixohzDpNIo-unsplash-scaled.jpg</image:loc><image:caption>sioraphotographycixohzDpNIounsplashscaled</image:caption><image:title>sioraphotographycixohzDpNIounsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1-1.jpg</image:loc><image:caption>20200129Header11</image:caption><image:title>20200129Header11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-3-1024x535.png</image:loc><image:caption>DownloadourCredentials</image:caption><image:title>downloadagencycredentialsorbrochure31024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-962105548%20(1)-1.jpg</image:loc><image:caption>GettyImages96210554811</image:caption><image:title>GettyImages96210554811</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><lastmod>2026-01-21</lastmod></url><url><loc>https://kadence.com/en-us/office/careers-at-kadence-china/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Images/WIM_perks1.jpg</image:loc><image:caption>KadenceChinaoffice</image:caption><image:title>WIMperks1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Dependable_88x88.png</image:loc><image:caption>WIDependable88x88</image:caption><image:title>WIDependable88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Katrin%20Scheibert.png</image:loc><image:caption>KatrinScheibert</image:caption><image:title>KatrinScheibert</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Futurists_88x88.png</image:loc><image:caption>WIFuturists88x88</image:caption><image:title>WIFuturists88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Allaine%20Bettina%20Orosco.jpeg</image:loc><image:caption>AllaineBettinaOrosco</image:caption><image:title>AllaineBettinaOrosco</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Curious_88x88.png</image:loc><image:caption>WICurious88x88</image:caption><image:title>WICurious88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Agile_88x88.png</image:loc><image:caption>WIAgile88x88</image:caption><image:title>WIAgile88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-team-1024x768.jpeg</image:loc><image:caption>TeamKadence</image:caption><image:title>WIMKadenceteam1024x768</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Shanghai.jpg</image:loc><image:caption>Shanghai</image:caption><image:title>Shanghai</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Kouei-Kaku-600x600.jpg</image:loc><image:caption>TPKoueiKaku600x600</image:caption><image:title>TPKoueiKaku600x600</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_Shanghai-downtown.jpg</image:loc><image:caption>WHShanghaidowntown</image:caption><image:title>WHShanghaidowntown</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Steven_Zhou.png</image:loc><image:caption>TPStevenZhou</image:caption><image:title>TPStevenZhou</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Genuine88x88.png</image:loc><image:caption>WIGenuine88x88</image:caption><image:title>WIGenuine88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Tulika-Sheel_300x300.jpg</image:loc><image:caption>TPTulikaSheel300x300</image:caption><image:title>TPTulikaSheel300x300</image:title></image:image><lastmod>2025-10-16</lastmod></url><url><loc>https://kadence.com/knowledge/participant-recruitment-in-market-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-4-1024x535-Sep-16-2025-11-13-27-4309-AM.png</image:loc><image:caption>141024x535Sep1620251113274309AM</image:caption><image:title>141024x535Sep1620251113274309AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-future-of-the-home-gym-2-1024x535-Sep-16-2025-11-06-55-9786-AM.png</image:loc><image:caption>Thefutureofthehomegym21024x535Sep1620251106559786AM</image:caption><image:title>Thefutureofthehomegym21024x535Sep1620251106559786AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-957861232.jpg</image:loc><image:caption>GettyImages957861232</image:caption><image:title>GettyImages957861232</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972.jpg</image:loc><image:caption>GettyImages910144972</image:caption><image:title>GettyImages910144972</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1464550329.jpg</image:loc><image:caption>GettyImages1464550329</image:caption><image:title>GettyImages1464550329</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-39.png</image:loc><image:caption>Sampleforblogpost39</image:caption><image:title>Sampleforblogpost39</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><lastmod>2025-09-20</lastmod></url><url><loc>https://kadence.com/knowledge/customer-journey-mapping-in-market-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20190522-02Q2_PZ6AO2tjZO4Q32mD4Iw-scaled.jpg</image:loc><image:caption>2019052202Q2PZ6AO2tjZO4Q32mD4Iwscaled</image:caption><image:title>2019052202Q2PZ6AO2tjZO4Q32mD4Iwscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2089465288.jpg</image:loc><image:caption>GettyImages2089465288</image:caption><image:title>GettyImages2089465288</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1278695300-scaled.jpg</image:loc><image:caption>GettyImages1278695300scaled</image:caption><image:title>GettyImages1278695300scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1346682879.jpg</image:loc><image:caption>GettyImages1346682879</image:caption><image:title>GettyImages1346682879</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535.png</image:loc><image:caption>submityourbrief</image:caption><image:title>submitaresearchbrief21024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/TREND1-From%20Treat%20to%20Treatment.png</image:loc><image:caption>TREND1FromTreattoTreatment</image:caption><image:title>TREND1FromTreattoTreatment</image:title></image:image><lastmod>2026-02-23</lastmod></url><url><loc>https://kadence.com/ja/podcast/ep-4-insights-and-authenticity-in-wearable-technology-with-meghan-reynolds/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/BL_elusive-consumer-cover-1000x432.png</image:loc><image:caption>BLelusiveconsumercover1000x432</image:caption><image:title>BLelusiveconsumercover1000x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/About%20Our%20Guest%20Images/image-asset.jpeg</image:loc><image:caption>imageasset</image:caption><image:title>imageasset</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/WH_ep-04_Meghan-Reynolds.png</image:loc><image:caption>WHep04MeghanReynolds</image:caption><image:title>WHep04MeghanReynolds</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><lastmod>2025-11-05</lastmod></url><url><loc>https://kadence.com/office/market-research-agency-atlanta</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>QuirksSupplieroftheYearKadenceInternational</image:caption><image:title>WIMQuirkAwards1881216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagersplayingsport</image:caption><image:title>WIMgirlsonwhiteredjerseyplayinghandgame1634652720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wallstreetjournal-logo-217x120.png</image:loc><image:caption>wallstreetjournallogo217x120</image:caption><image:title>wallstreetjournallogo217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WIFieldworkServices</image:caption><image:title>WIFieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WICustomerAndMarket</image:caption><image:title>WICustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090.jpg</image:loc><image:caption>WIMphotoofpeopleleaningonwoodentable31846142180x1090</image:caption><image:title>WIMphotoofpeopleleaningonwoodentable31846142180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIMchuttersnapmfo1E7omzkunsplash720x216</image:caption><image:title>WIMchuttersnapmfo1E7omzkunsplash720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRSOpperationsAwardsTrophy</image:caption><image:title>WIPmrsoppies2216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:caption><image:title>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>KadenceInternationalMarketResearchAgencyoftheYearSingapore</image:caption><image:title>WIMOptimizedimage131216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090.jpg</image:loc><image:caption>WHshanelahiDDiLYtF88wunsplashscaled2180x1090</image:caption><image:title>WHshanelahiDDiLYtF88wunsplashscaled2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2020</image:caption><image:title>WIMAOTYcrop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611.jpg</image:loc><image:caption>WHclaybankshwLAI5lRhdMunsplash1e1614876480611</image:caption><image:title>WHclaybankshwLAI5lRhdMunsplash1e1614876480611</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wallstreetjournallogo</image:caption><image:title>wallstreetjournallogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIMedwardheuKyzXEc2ksunsplash1814x372</image:caption><image:title>WIMedwardheuKyzXEc2ksunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WLASALOGO2017144x46</image:caption><image:title>WLASALOGO2017144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>MarketingInteractiveAgencyoftheYearWinnerGold2021</image:caption><image:title>WIMmarketinginteractiveagencyoftheyear2021gold216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>KadenceteamcollectingAgencyoftheYearaward</image:caption><image:title>WIMJOE43941216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURAInnovationoftheYearaward</image:caption><image:title>WIMFinalistlogoLARGE216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:caption><image:title>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WHanastasiadulgierQboRVYU6sfQunsplash12180x1090</image:caption><image:title>WHanastasiadulgierQboRVYU6sfQunsplash12180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2021</image:caption><image:title>WIMAOTYMR1216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WIBrandAndAdvertising</image:caption><image:title>WIBrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ESOMAR-Congress-2023-Winner-216x216.jpg</image:loc><image:caption>WIMESOMARCongress2023Winner216x216</image:caption><image:title>WIMESOMARCongress2023Winner216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WIProductDevelopment</image:caption><image:title>WIProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WIInsightActivation</image:caption><image:title>WIInsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>MarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMmrsoppies216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>KadenceInternationalisHighlyCommendedforGlobalAgencyofTheYear</image:caption><image:title>WIMGlobalAgencycop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>BestDataCollectionFinalistMarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMBestDataCollection216x216</image:title></image:image><lastmod>2026-03-04</lastmod></url><url><loc>https://kadence.com/knowledge/competitive-intelligence-gathering-understanding-the-importance-of-staying-ahead-of-the-competition/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972.jpg</image:loc><image:caption>GettyImages910144972</image:caption><image:title>GettyImages910144972</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1321462048-1.jpg</image:loc><image:caption>GettyImages13214620481</image:caption><image:title>GettyImages13214620481</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-840665738.jpg</image:loc><image:caption>GettyImages840665738</image:caption><image:title>GettyImages840665738</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><lastmod>2025-09-18</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/snowball-sampling-does-the-network-based-sampling-approach-work/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-1024x535-Sep-19-2025-06-49-00-0999-PM.png</image:loc><image:caption>11024x535Sep1920250649000999PM</image:caption><image:title>11024x535Sep1920250649000999PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/thisisengineering-raeng-DbLlKd8u2Rw-unsplash-scaled-1.jpg</image:loc><image:caption>thisisengineeringraengDbLlKd8u2Rwunsplashscaled1</image:caption><image:title>thisisengineeringraengDbLlKd8u2Rwunsplashscaled1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972-2.jpg</image:loc><image:caption>GettyImages9101449722</image:caption><image:title>GettyImages9101449722</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/6-16-1024x535-Sep-19-2025-06-48-38-9619-PM.png</image:loc><image:caption>6161024x535Sep1920250648389619PM</image:caption><image:title>6161024x535Sep1920250648389619PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-66-1.png</image:loc><image:caption>Sampleforblogpost661</image:caption><image:title>Sampleforblogpost661</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-23-2.png</image:loc><image:caption>Sampleforblogpost232</image:caption><image:title>Sampleforblogpost232</image:title></image:image><lastmod>2025-09-26</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-essential-guide-to-adjacent-market-strategy/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/siora-photography-cixohzDpNIo-unsplash-scaled.jpg</image:loc><image:caption>sioraphotographycixohzDpNIounsplashscaled</image:caption><image:title>sioraphotographycixohzDpNIounsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1219583078-2.jpg</image:loc><image:caption>GettyImages12195830782</image:caption><image:title>GettyImages12195830782</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-Modern-Plate-1-1024x535-Sep-19-2025-06-44-41-1054-PM.png</image:loc><image:caption>TheModernPlate11024x535Sep1920250644411054PM</image:caption><image:title>TheModernPlate11024x535Sep1920250644411054PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1321462048-1.jpg</image:loc><image:caption>GettyImages13214620481</image:caption><image:title>GettyImages13214620481</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1294535198-1.jpg</image:loc><image:caption>GettyImages12945351981</image:caption><image:title>GettyImages12945351981</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Cover-page-9-Fashion-Personas-1024x576-Sep-19-2025-06-55-52-5799-PM.png</image:loc><image:caption>Coverpage9FashionPersonas1024x576Sep1920250655525799PM</image:caption><image:title>Coverpage9FashionPersonas1024x576Sep1920250655525799PM</image:title></image:image><lastmod>2025-09-26</lastmod></url><url><loc>https://kadence.com/ja/service/emerging-research-methodologies/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_light-trails-on-highway-at-night-315938-1440x432.jpg</image:loc><image:caption>CarsonHighwayatNight</image:caption><image:title>WIMlighttrailsonhighwayatnight3159381440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>MarketresearchinAsia</image:caption><image:title>WIMPhilippinesOffice88x88009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogo288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>KadenceIndonesia</image:caption><image:title>WIMIndonesiaOffice88x885</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>KadencePhilippinesofficeteam</image:caption><image:title>WIMPhilippinesOffice88x88008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>ConductingOnlineResearchinAsia2</image:caption><image:title>WIMConductingOnlineResearchinAsia2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-66.png</image:loc><image:caption>Sampleforblogpost66</image:caption><image:title>Sampleforblogpost66</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>KadenceChina</image:caption><image:title>WIMarticle88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UKoffice</image:caption><image:title>WIMUKOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1288712636.jpg</image:loc><image:caption>GettyImages1288712636</image:caption><image:title>GettyImages1288712636</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>BenefitTick</image:caption><image:title>WIiconbenefittick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WLBridgestonelogo288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-2180x1090.jpg</image:loc><image:caption>WIMchuttersnapmfo1E7omzkunsplash2180x1090</image:caption><image:title>WIMchuttersnapmfo1E7omzkunsplash2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>KadenceIndiaofficeteam</image:caption><image:title>WIMIndiaOffice88x88002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1139733438-scaled.jpg</image:loc><image:caption>GettyImages1139733438scaled</image:caption><image:title>GettyImages1139733438scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>KadenceSingaporeofficeteam</image:caption><image:title>WIMKadenceSingaporeoffice88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1464550329.jpg</image:loc><image:caption>GettyImages1464550329</image:caption><image:title>GettyImages1464550329</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>KadenceVietnam</image:caption><image:title>WIMVietnamOffice15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/Mitsubishi.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL1200pxSamsungwordmarksvg144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIMTestimonials3903x651001</image:caption><image:title>WIMTestimonials3903x651001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>KadenceIndia</image:caption><image:title>WIMIndiaOffice88x88003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_adam-wilson-I2f5BbeXPVY-unsplash-scaled-720x216.jpg</image:loc><image:caption>WIMadamwilsonI2f5BbeXPVYunsplashscaled720x216</image:caption><image:title>WIMadamwilsonI2f5BbeXPVYunsplashscaled720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Asahi_logo.svg-144x56.png</image:loc><image:caption>Asahi</image:caption><image:title>WLAsahilogosvg144x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIMTestimonials3304x304002</image:caption><image:title>WIMTestimonials3304x304002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>KadenceThailand</image:caption><image:title>WIMThailandOffice88x8811</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>KadenceUKofficeteam</image:caption><image:title>WIMUKOffice88x8813</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WLMarsInclogo2019392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>KadenceChinaofficeteam</image:caption><image:title>WIMKadenceChina88x88001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>ashopinTokyoJapan</image:caption><image:title>WIMJapanOffice88x88007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Innovative_1090x545.jpg</image:loc><image:caption>Innovativeandemergingmethodologies</image:caption><image:title>WIMInnovative1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>KadenceUSAteamphoto</image:caption><image:title>WIMUSOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>JapanTokyo</image:caption><image:title>WIMJapanOffice88x88006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>KadenceIndonesiaofficeteam</image:caption><image:title>WIMIndonesiaOffice88x884</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLdiscoverchannellogo392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1346430565.jpg</image:loc><image:caption>GettyImages1346430565</image:caption><image:title>GettyImages1346430565</image:title></image:image><lastmod>2025-10-01</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/7-benefits-of-displayed-thinking-that-can-produce-better-ideas/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535.png</image:loc><image:caption>submityourbrief</image:caption><image:title>submitaresearchbrief21024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/thisisengineering-raeng-DbLlKd8u2Rw-unsplash-scaled-1.jpg</image:loc><image:caption>thisisengineeringraengDbLlKd8u2Rwunsplashscaled1</image:caption><image:title>thisisengineeringraengDbLlKd8u2Rwunsplashscaled1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Sample%20for%20blog%20post%20%20(3).png</image:loc><image:caption>Sampleforblogpost3</image:caption><image:title>Sampleforblogpost3</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/3-36-1024x535.png</image:loc><image:caption>TheGreenBrandSustainabilityStudy</image:caption><image:title>3361024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Screen-Shot-2023-03-17-at-1_28_33-PM-1.png</image:loc><image:caption>ScreenShot20230317at12833PM1</image:caption><image:title>ScreenShot20230317at12833PM1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><lastmod>2026-03-23</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-growing-influence-of-ai-in-market-research-in-india/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-2065923099-1.jpg</image:loc><image:caption>GettyImages20659230991</image:caption><image:title>GettyImages20659230991</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/siora-photography-cixohzDpNIo-unsplash-scaled.jpg</image:loc><image:caption>sioraphotographycixohzDpNIounsplashscaled</image:caption><image:title>sioraphotographycixohzDpNIounsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200604-08empty-concrete-tunnel-through-mosque-1007431-1.jpg</image:loc><image:caption>2020060408emptyconcretetunnelthroughmosque10074311</image:caption><image:title>2020060408emptyconcretetunnelthroughmosque10074311</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Cover-page-9-Fashion-Personas-1024x576-Sep-19-2025-06-55-52-5799-PM.png</image:loc><image:caption>Coverpage9FashionPersonas1024x576Sep1920250655525799PM</image:caption><image:title>Coverpage9FashionPersonas1024x576Sep1920250655525799PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages1162094164scaled</image:caption><image:title>GettyImages1162094164scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Sachit%20Gupta.png</image:loc><image:caption>SachitGupta</image:caption><image:title>SachitGupta</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/US-1024x535-Sep-19-2025-06-55-27-9802-PM.png</image:loc><image:caption>US1024x535Sep1920250655279802PM</image:caption><image:title>US1024x535Sep1920250655279802PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><lastmod>2025-09-26</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/why-brands-are-getting-value-propositions-wrong/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1219583078-2.jpg</image:loc><image:caption>GettyImages12195830782</image:caption><image:title>GettyImages12195830782</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-11-3.png</image:loc><image:caption>CopyofSampleforblogpost113</image:caption><image:title>CopyofSampleforblogpost113</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled-2.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled2</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Images/For%20Gen%20X%2c%20Choice%20Is%20the%20Ultimate%20Currency-East.png</image:loc><image:caption>ForGenXChoiceIstheUltimateCurrencyEast</image:caption><image:title>ForGenXChoiceIstheUltimateCurrencyEast</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-3-1024x535.png</image:loc><image:caption>Submityourmarketresearchbrief</image:caption><image:title>submitaresearchbrief31024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2230825173.jpg</image:loc><image:caption>GettyImages2230825173</image:caption><image:title>GettyImages2230825173</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><lastmod>2026-01-16</lastmod></url><url><loc>https://kadence.com/knowledge/closing-opportunity-gaps-in-the-philippines-with-hybrid-work/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-44-1.png</image:loc><image:caption>CopyofSampleforblogpost441</image:caption><image:title>CopyofSampleforblogpost441</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Trend-3-Uncover-the-trends-in-mobile-media-consumption_-1-1024x512-Sep-18-2025-09-14-39-0759-AM.png</image:loc><image:caption>Trend3Uncoverthetrendsinmobilemediaconsumption11024x512Sep1820250914390759AM</image:caption><image:title>Trend3Uncoverthetrendsinmobilemediaconsumption11024x512Sep1820250914390759AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-1024x535.png</image:loc><image:caption>Submitaresearchbrief</image:caption><image:title>submitaresearchbrief41024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-90.png</image:loc><image:caption>CopyofSampleforblogpost90</image:caption><image:title>CopyofSampleforblogpost90</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1321462048-1.jpg</image:loc><image:caption>GettyImages13214620481</image:caption><image:title>GettyImages13214620481</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Mercedes%20Cocjin.jpg</image:loc><image:caption>MercedesCocjin</image:caption><image:title>MercedesCocjin</image:title></image:image><lastmod>2025-10-23</lastmod></url><url><loc>https://kadence.com/knowledge/the-use-of-text-analytics-in-market-research-uk/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1296964974.jpg</image:loc><image:caption>GettyImages1296964974</image:caption><image:title>GettyImages1296964974</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages1162094164scaled</image:caption><image:title>GettyImages1162094164scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><lastmod>2026-02-18</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/concept-testing-a-guide/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Kadence-Icon-380x380.png</image:loc><image:caption>KadenceIcon380x380</image:caption><image:title>KadenceIcon380x380</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled-2.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled2</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/thisisengineering-raeng-DbLlKd8u2Rw-unsplash-scaled-1.jpg</image:loc><image:caption>thisisengineeringraengDbLlKd8u2Rwunsplashscaled1</image:caption><image:title>thisisengineeringraengDbLlKd8u2Rwunsplashscaled1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-1-Sep-19-2025-02-45-12-7023-PM.png</image:loc><image:caption>submitaresearchbrief1Sep1920250245127023PM</image:caption><image:title>submitaresearchbrief1Sep1920250245127023PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/pexels-startup-stock-photos-212286-scaled-2.jpg</image:loc><image:caption>pexelsstartupstockphotos212286scaled2</image:caption><image:title>pexelsstartupstockphotos212286scaled2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><lastmod>2026-02-18</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/driving-the-ev-revolution-in-the-philippines/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1181405477.jpg</image:loc><image:caption>GettyImages1181405477</image:caption><image:title>GettyImages1181405477</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-25-2.png</image:loc><image:caption>CopyofSampleforblogpost252</image:caption><image:title>CopyofSampleforblogpost252</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Automotive-Personas-cover-1024x576-2.png</image:loc><image:caption>AutomotivePersonascover1024x5762</image:caption><image:title>AutomotivePersonascover1024x5762</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Tommy%20Seminiano.jpeg</image:loc><image:caption>TommySeminiano</image:caption><image:title>TommySeminiano</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-94-2.png</image:loc><image:caption>Sampleforblogpost942</image:caption><image:title>Sampleforblogpost942</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-2-1024x535-Sep-19-2025-02-53-14-0191-PM.png</image:loc><image:caption>downloadagencycredentialsorbrochure21024x535Sep1920250253140191PM</image:caption><image:title>downloadagencycredentialsorbrochure21024x535Sep1920250253140191PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><lastmod>2025-09-29</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-to-use-primary-research-to-humanise-data/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled-2.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled2</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200604-08empty-concrete-tunnel-through-mosque-1007431-1.jpg</image:loc><image:caption>2020060408emptyconcretetunnelthroughmosque10074311</image:caption><image:title>2020060408emptyconcretetunnelthroughmosque10074311</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972-2.jpg</image:loc><image:caption>GettyImages9101449722</image:caption><image:title>GettyImages9101449722</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Travel-Wanderlust-Unveiled-1024x535.png</image:loc><image:caption>typesoftravelerpersonas</image:caption><image:title>TravelWanderlustUnveiled1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20190920_hYx8uhvGEH5oCD-0-scaled-2.jpg</image:loc><image:caption>20190920hYx8uhvGEH5oCD0scaled2</image:caption><image:title>20190920hYx8uhvGEH5oCD0scaled2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-3-1024x535.png</image:loc><image:caption>Submityourmarketresearchbrief</image:caption><image:title>submitaresearchbrief31024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><lastmod>2025-10-28</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/elevating-market-research-insights-through-visual-communication/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/thisisengineering-raeng-DbLlKd8u2Rw-unsplash-scaled-1.jpg</image:loc><image:caption>thisisengineeringraengDbLlKd8u2Rwunsplashscaled1</image:caption><image:title>thisisengineeringraengDbLlKd8u2Rwunsplashscaled1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Cover-page-9-Fashion-Personas-1024x576-Sep-19-2025-05-24-19-9995-PM.png</image:loc><image:caption>Coverpage9FashionPersonas1024x576Sep1920250524199995PM</image:caption><image:title>Coverpage9FashionPersonas1024x576Sep1920250524199995PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-1-1024x535.png</image:loc><image:caption>Submitaresearchbrief</image:caption><image:title>submitaresearchbrief11024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Syf6RTtXcNDSeLjFsr24Vkp6-yiaKMyquUPpowq92M8zXlHs8Y6ntHGU_6tNZtpj2CHuorI-MEUkDM7lJgPXn0xqIcO_5ZzgRc0nZ3YLynmsHj_mX2nzRs5WrQwtpR-IR4h4d6SO1IzXGLq5OlbXR-1.jpg</image:loc><image:caption>Syf6RTtXcNDSeLjFsr24Vkp6yiaKMyquUPpowq92M8zXlHs8Y6ntHGU6tNZtpj2CHuorIMEUkDM7lJgPXn0xqIcO5ZzgRc0nZ3YLynmsHjmX2nzRs5WrQwtpRIR4h4d6SO1IzXGLq5OlbXR1</image:caption><image:title>Syf6RTtXcNDSeLjFsr24Vkp6yiaKMyquUPpowq92M8zXlHs8Y6ntHGU6tNZtpj2CHuorIMEUkDM7lJgPXn0xqIcO5ZzgRc0nZ3YLynmsHjmX2nzRs5WrQwtpRIR4h4d6SO1IzXGLq5OlbXR1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/An-Exploration-into-Research-in-APAC-1.png</image:loc><image:caption>AnExplorationintoResearchinAPAC1</image:caption><image:title>AnExplorationintoResearchinAPAC1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Market-Research-Insights-from-Ovum-1024x896-1.jpg</image:loc><image:caption>MarketResearchInsightsfromOvum1024x8961</image:caption><image:title>MarketResearchInsightsfromOvum1024x8961</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Bubble-Tea-1024x576-1.png</image:loc><image:caption>BubbleTea1024x5761</image:caption><image:title>BubbleTea1024x5761</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1204561139-1-1.jpg</image:loc><image:caption>GettyImages120456113911</image:caption><image:title>GettyImages120456113911</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Katrin%20Scheibert.png</image:loc><image:caption>KatrinScheibert</image:caption><image:title>KatrinScheibert</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><lastmod>2026-01-30</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-power-of-the-olympics-for-brands/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-2-1024x535-Sep-19-2025-04-03-43-7379-PM.png</image:loc><image:caption>downloadagencycredentialsorbrochure21024x535Sep1920250403437379PM</image:caption><image:title>downloadagencycredentialsorbrochure21024x535Sep1920250403437379PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1088608128-1.jpg</image:loc><image:caption>GettyImages10886081281</image:caption><image:title>GettyImages10886081281</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/General-Uncover-the-latest-trends-in-global-media-consumption-1024x512.png</image:loc><image:caption>mediaandentertainmenttrendsreport</image:caption><image:title>GeneralUncoverthelatesttrendsinglobalmediaconsumption1024x512</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled-2.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled2</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post--1.png</image:loc><image:caption>Sampleforblogpost1</image:caption><image:title>Sampleforblogpost1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1080591784-1.jpg</image:loc><image:caption>GettyImages10805917841</image:caption><image:title>GettyImages10805917841</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/southeast-asias-wallet-wars-are-shaping-a-new-consumer-economy/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1181405477.jpg</image:loc><image:caption>GettyImages1181405477</image:caption><image:title>GettyImages1181405477</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1276789730-2.jpg</image:loc><image:caption>GettyImages12767897302</image:caption><image:title>GettyImages12767897302</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Finance-buyer-personas-1-1024x535-Sep-19-2025-06-06-14-9445-PM.png</image:loc><image:caption>Financebuyerpersonas11024x535Sep1920250606149445PM</image:caption><image:title>Financebuyerpersonas11024x535Sep1920250606149445PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-1-3-1024x536-Sep-19-2025-06-09-14-7957-PM.png</image:loc><image:caption>submitaresearchbrief131024x536Sep1920250609147957PM</image:caption><image:title>submitaresearchbrief131024x536Sep1920250609147957PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1-1.jpg</image:loc><image:caption>20200129Header11</image:caption><image:title>20200129Header11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><lastmod>2025-09-26</lastmod></url><url><loc>https://kadence.com/en-us/office/market-research-agency-philadelphia</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WIInsightActivation</image:caption><image:title>WIInsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WLASALOGO2017144x46</image:caption><image:title>WLASALOGO2017144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:caption><image:title>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WIBrandAndAdvertising</image:caption><image:title>WIBrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ESOMAR-Congress-2023-Winner-216x216.jpg</image:loc><image:caption>WIMESOMARCongress2023Winner216x216</image:caption><image:title>WIMESOMARCongress2023Winner216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIMedwardheuKyzXEc2ksunsplash1814x372</image:caption><image:title>WIMedwardheuKyzXEc2ksunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>KadenceInternationalMarketResearchAgencyoftheYearSingapore</image:caption><image:title>WIMOptimizedimage131216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090.jpg</image:loc><image:caption>WIMphotoofpeopleleaningonwoodentable31846142180x1090</image:caption><image:title>WIMphotoofpeopleleaningonwoodentable31846142180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wallstreetjournal-logo-217x120.png</image:loc><image:caption>wallstreetjournallogo217x120</image:caption><image:title>wallstreetjournallogo217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WIProductDevelopment</image:caption><image:title>WIProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRSOpperationsAwardsTrophy</image:caption><image:title>WIPmrsoppies2216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>KadenceInternationalisHighlyCommendedforGlobalAgencyofTheYear</image:caption><image:title>WIMGlobalAgencycop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>QuirksSupplieroftheYearKadenceInternational</image:caption><image:title>WIMQuirkAwards1881216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>BestDataCollectionFinalistMarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMBestDataCollection216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611.jpg</image:loc><image:caption>WHclaybankshwLAI5lRhdMunsplash1e1614876480611</image:caption><image:title>WHclaybankshwLAI5lRhdMunsplash1e1614876480611</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURAInnovationoftheYearaward</image:caption><image:title>WIMFinalistlogoLARGE216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagersplayingsport</image:caption><image:title>WIMgirlsonwhiteredjerseyplayinghandgame1634652720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090.jpg</image:loc><image:caption>WHshanelahiDDiLYtF88wunsplashscaled2180x1090</image:caption><image:title>WHshanelahiDDiLYtF88wunsplashscaled2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wallstreetjournallogo</image:caption><image:title>wallstreetjournallogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:caption><image:title>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WIFieldworkServices</image:caption><image:title>WIFieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>MarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMmrsoppies216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>KadenceteamcollectingAgencyoftheYearaward</image:caption><image:title>WIMJOE43941216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2020</image:caption><image:title>WIMAOTYcrop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>MarketingInteractiveAgencyoftheYearWinnerGold2021</image:caption><image:title>WIMmarketinginteractiveagencyoftheyear2021gold216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2021</image:caption><image:title>WIMAOTYMR1216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WICustomerAndMarket</image:caption><image:title>WICustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIMchuttersnapmfo1E7omzkunsplash720x216</image:caption><image:title>WIMchuttersnapmfo1E7omzkunsplash720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WHanastasiadulgierQboRVYU6sfQunsplash12180x1090</image:caption><image:title>WHanastasiadulgierQboRVYU6sfQunsplash12180x1090</image:title></image:image><lastmod>2026-03-10</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/using-data-driven-insights-to-improve-your-product-marketing-strategy/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled-2.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled2</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/thisisengineering-raeng-DbLlKd8u2Rw-unsplash-scaled-1.jpg</image:loc><image:caption>thisisengineeringraengDbLlKd8u2Rwunsplashscaled1</image:caption><image:title>thisisengineeringraengDbLlKd8u2Rwunsplashscaled1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972-2.jpg</image:loc><image:caption>GettyImages9101449722</image:caption><image:title>GettyImages9101449722</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1145145896-1.jpg</image:loc><image:caption>GettyImages11451458961</image:caption><image:title>GettyImages11451458961</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><lastmod>2025-09-24</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/report-youth-attitudes-toward-governance-in-southeast-asia/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Thailand.png</image:loc><image:caption>WIThailand</image:caption><image:title>WIThailand</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Priority-Areas-of-improvement.png</image:loc><image:caption>PriorityAreasofimprovement</image:caption><image:title>PriorityAreasofimprovement</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Social-Media-1.png</image:loc><image:caption>WISocialMedia1</image:caption><image:title>WISocialMedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Digital-Upskilling.png</image:loc><image:caption>WIDigitalUpskilling</image:caption><image:title>WIDigitalUpskilling</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-962105548%20(1).jpg</image:loc><image:caption>GettyImages9621055481</image:caption><image:title>GettyImages9621055481</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_indonesia.png</image:loc><image:caption>WIindonesia</image:caption><image:title>WIindonesia</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Sample%20for%20blog%20post%20%20(3).png</image:loc><image:caption>Sampleforblogpost3</image:caption><image:title>Sampleforblogpost3</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/VIETNAM-Youth-Perspectives-on-Governance-.png</image:loc><image:caption>VIETNAMYouthPerspectivesonGovernance</image:caption><image:title>VIETNAMYouthPerspectivesonGovernance</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/MALAYSIA-Youth-Perspectives-on-Governance-1.pdf.png</image:loc><image:caption>MALAYSIAYouthPerspectivesonGovernance1pdf</image:caption><image:title>MALAYSIAYouthPerspectivesonGovernance1pdf</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Housing-Affordability-and-Urban-Development.png</image:loc><image:caption>HousingAffordabilityandUrbanDevelopment</image:caption><image:title>HousingAffordabilityandUrbanDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/PHILIPPINES-Youth-Perspectives-on-Governance-1.png</image:loc><image:caption>PHILIPPINESYouthPerspectivesonGovernance1</image:caption><image:title>PHILIPPINESYouthPerspectivesonGovernance1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/SINGAPORE-Youth-Perspectives-on-Governance-1.png</image:loc><image:caption>SINGAPOREYouthPerspectivesonGovernance1</image:caption><image:title>SINGAPOREYouthPerspectivesonGovernance1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Open-Data-1.png</image:loc><image:caption>WIOpenData1</image:caption><image:title>WIOpenData1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/separator-panel.png</image:loc><image:caption>separatorpanel</image:caption><image:title>separatorpanel</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_philippines.png</image:loc><image:caption>WIphilippines</image:caption><image:title>WIphilippines</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2194914514.jpg</image:loc><image:caption>GettyImages2194914514</image:caption><image:title>GettyImages2194914514</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/To-read-the-full-report.png</image:loc><image:caption>Toreadthefullreport</image:caption><image:title>Toreadthefullreport</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/INDONESIA-Youth-Perspectives-on-Governance-1.pdf.png</image:loc><image:caption>INDONESIAYouthPerspectivesonGovernance1pdf</image:caption><image:title>INDONESIAYouthPerspectivesonGovernance1pdf</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1882487541.jpg</image:loc><image:caption>GettyImages1882487541</image:caption><image:title>GettyImages1882487541</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_green-economy.png</image:loc><image:caption>WIgreeneconomy</image:caption><image:title>WIgreeneconomy</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Vietnam.png</image:loc><image:caption>WIVietnam</image:caption><image:title>WIVietnam</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Trust-in-Governance-1.png</image:loc><image:caption>TrustinGovernance1</image:caption><image:title>TrustinGovernance1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Pollution-Control.png</image:loc><image:caption>WIPollutionControl</image:caption><image:title>WIPollutionControl</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Employment-Opportunities-2-1.png</image:loc><image:caption>EmploymentOpportunities21</image:caption><image:title>EmploymentOpportunities21</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Environmental-Policy.png</image:loc><image:caption>WIEnvironmentalPolicy</image:caption><image:title>WIEnvironmentalPolicy</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/iStock-2072804536.jpg</image:loc><image:caption>iStock2072804536</image:caption><image:title>iStock2072804536</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647.png</image:loc><image:caption>cta580x647</image:caption><image:title>cta580x647</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Singapore.png</image:loc><image:caption>WISingapore</image:caption><image:title>WISingapore</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Trust-on-Government-1.png</image:loc><image:caption>TrustonGovernment1</image:caption><image:title>TrustonGovernment1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Green-Infrastructure-and-Urban-Planning.png</image:loc><image:caption>WIGreenInfrastructureandUrbanPlanning</image:caption><image:title>WIGreenInfrastructureandUrbanPlanning</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Digital-Upskilling2.png</image:loc><image:caption>WIDigitalUpskilling2</image:caption><image:title>WIDigitalUpskilling2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Renewable-Energy.png</image:loc><image:caption>WIRenewableEnergy</image:caption><image:title>WIRenewableEnergy</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/To-read-the-full-report.png</image:loc><image:caption>Toreadthefullreport</image:caption><image:title>Toreadthefullreport</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/THAILAND-Youth-Perspectives-on-Governance-1.png</image:loc><image:caption>THAILANDYouthPerspectivesonGovernance1</image:caption><image:title>THAILANDYouthPerspectivesonGovernance1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported%20sitepage%20images/Banner-1920-x-900-px-1a-3-e1730907798468.png</image:loc><image:caption>Banner1920x900px1a3e1730907798468</image:caption><image:title>Banner1920x900px1a3e1730907798468</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_innovation.png</image:loc><image:caption>WIinnovation</image:caption><image:title>WIinnovation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_blockchain.png</image:loc><image:caption>WIblockchain</image:caption><image:title>WIblockchain</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Biggest-Challenge.png</image:loc><image:caption>BiggestChallenge</image:caption><image:title>BiggestChallenge</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Environmental-Protection-and-the-Rise-of-Green-Governance.png</image:loc><image:caption>EnvironmentalProtectionandtheRiseofGreenGovernance</image:caption><image:title>EnvironmentalProtectionandtheRiseofGreenGovernance</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Malaysia.png</image:loc><image:caption>WIMalaysia</image:caption><image:title>WIMalaysia</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/knowledge/the-definitive-guide-to-gen-z/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Featured%20Images/iStock-1332660443-copy-1-scaled.jpg</image:loc><image:caption>iStock1332660443copy1scaled</image:caption><image:title>iStock1332660443copy1scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/cover-1-224x300.png</image:loc><image:caption>cover1224x300</image:caption><image:title>cover1224x300</image:title></image:image><lastmod>2025-10-07</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/beyond-numbers-the-art-of-storytelling-in-market-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/thisisengineering-raeng-DbLlKd8u2Rw-unsplash-scaled-1.jpg</image:loc><image:caption>thisisengineeringraengDbLlKd8u2Rwunsplashscaled1</image:caption><image:title>thisisengineeringraengDbLlKd8u2Rwunsplashscaled1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/About-face_social-media-_About-face-1-05-1-1024x535-Sep-19-2025-04-21-51-3223-PM.png</image:loc><image:caption>AboutfacesocialmediaAboutface10511024x535Sep1920250421513223PM</image:caption><image:title>AboutfacesocialmediaAboutface10511024x535Sep1920250421513223PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1475800709-2.jpg</image:loc><image:caption>GettyImages14758007092</image:caption><image:title>GettyImages14758007092</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V7-1024x535-Sep-19-2025-05-23-34-7183-PM.png</image:loc><image:caption>GENZGenZV71024x535Sep1920250523347183PM</image:caption><image:title>GENZGenZV71024x535Sep1920250523347183PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><lastmod>2025-09-29</lastmod></url><url><loc>https://kadence.com/knowledge/japans-second-hand-goods-revolution-redefines-retail-and-sustainability/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/2-1024x553.png</image:loc><image:caption>21024x553</image:caption><image:title>21024x553</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-1-1024x553.png</image:loc><image:caption>111024x553</image:caption><image:title>111024x553</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-2025-02-25T114954_321.png</image:loc><image:caption>CopyofSampleforblogpost20250225T114954321</image:caption><image:title>CopyofSampleforblogpost20250225T114954321</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-1024x535.png</image:loc><image:caption>Submitaresearchbrief</image:caption><image:title>submitaresearchbrief41024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V5-1-1024x535-Sep-18-2025-01-45-01-9552-PM.png</image:loc><image:caption>GENZGenZV511024x535Sep1820250145019552PM</image:caption><image:title>GENZGenZV511024x535Sep1820250145019552PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/5-1024x553.png</image:loc><image:caption>51024x553</image:caption><image:title>51024x553</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/4-1024x553.png</image:loc><image:caption>41024x553</image:caption><image:title>41024x553</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20190522-02Q2_PZ6AO2tjZO4Q32mD4Iw-scaled.jpg</image:loc><image:caption>2019052202Q2PZ6AO2tjZO4Q32mD4Iwscaled</image:caption><image:title>2019052202Q2PZ6AO2tjZO4Q32mD4Iwscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1351767347-1.jpg</image:loc><image:caption>GettyImages13517673471</image:caption><image:title>GettyImages13517673471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/3-1024x553.png</image:loc><image:caption>31024x553</image:caption><image:title>31024x553</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/mercari-1024x445.png</image:loc><image:caption>mercari1024x445</image:caption><image:title>mercari1024x445</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><lastmod>2025-10-23</lastmod></url><url><loc>https://kadence.com/knowledge/how-the-plant-based-revolution-is-transforming-the-food-industry/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1194949772-2.jpg</image:loc><image:caption>GettyImages11949497722</image:caption><image:title>GettyImages11949497722</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Screen-Shot-2024-06-03-at-10_53_12-PM-1024x545.png</image:loc><image:caption>ScreenShot20240603at105312PM1024x545</image:caption><image:title>ScreenShot20240603at105312PM1024x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-2-1024x535-Sep-16-2025-08-26-51-8843-AM.png</image:loc><image:caption>downloadagencycredentialsorbrochure21024x535Sep1620250826518843AM</image:caption><image:title>downloadagencycredentialsorbrochure21024x535Sep1620250826518843AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-Modern-Plate-1-1024x535-Sep-16-2025-09-04-59-1552-AM.png</image:loc><image:caption>TheModernPlate11024x535Sep1620250904591552AM</image:caption><image:title>TheModernPlate11024x535Sep1620250904591552AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1351767347-1.jpg</image:loc><image:caption>GettyImages13517673471</image:caption><image:title>GettyImages13517673471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Famlously-Vegan-blog-1024x576.png</image:loc><image:caption>FamlouslyVeganblog1024x576</image:caption><image:title>FamlouslyVeganblog1024x576</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Screen-Shot-2024-06-03-at-10_53_33-PM-1-1024x419.png</image:loc><image:caption>ScreenShot20240603at105333PM11024x419</image:caption><image:title>ScreenShot20240603at105333PM11024x419</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled</image:title></image:image><lastmod>2025-09-19</lastmod></url><url><loc>https://kadence.com/en-us/podcast/ep-7-voices-of-visionaries-the-future-festival-edition-part-1/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/Featured%20images/WH_Podcasts_EP-7.png</image:loc><image:caption>WHPodcastsEP7</image:caption><image:title>WHPodcastsEP7</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/BL_elusive-consumer-cover-1000x432.png</image:loc><image:caption>BLelusiveconsumercover1000x432</image:caption><image:title>BLelusiveconsumercover1000x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><lastmod>2025-10-28</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/turning-waste-into-wealth-the-rise-of-upcycled-foods-and-what-it-means-for-brands/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1351767347.jpg</image:loc><image:caption>GettyImages1351767347</image:caption><image:title>GettyImages1351767347</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20191003_Green_brick.jpg</image:loc><image:caption>20191003Greenbrick</image:caption><image:title>20191003Greenbrick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1305487364-1-1.jpg</image:loc><image:caption>GettyImages130548736411</image:caption><image:title>GettyImages130548736411</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-2-1-1024x535-Sep-19-2025-08-50-19-4374-PM.png</image:loc><image:caption>1211024x535Sep1920250850194374PM</image:caption><image:title>1211024x535Sep1920250850194374PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-28-1.png</image:loc><image:caption>Sampleforblogpost281</image:caption><image:title>Sampleforblogpost281</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Consumers-are-taking-control-of-their-well-being-with-wearable-tech_-2-1024x535-Sep-19-2025-09-05-21-8501-PM.png</image:loc><image:caption>Consumersaretakingcontroloftheirwellbeingwithwearabletech21024x535Sep1920250905218501PM</image:caption><image:title>Consumersaretakingcontroloftheirwellbeingwithwearabletech21024x535Sep1920250905218501PM</image:title></image:image><lastmod>2025-09-25</lastmod></url><url><loc>https://kadence.com/office/market-research-agency-sydney</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090.jpg</image:loc><image:caption>WHshanelahiDDiLYtF88wunsplashscaled2180x1090</image:caption><image:title>WHshanelahiDDiLYtF88wunsplashscaled2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ESOMAR-Congress-2023-Winner-216x216.jpg</image:loc><image:caption>WIMESOMARCongress2023Winner216x216</image:caption><image:title>WIMESOMARCongress2023Winner216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wallstreetjournallogo</image:caption><image:title>wallstreetjournallogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:caption><image:title>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2020</image:caption><image:title>WIMAOTYcrop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>KadenceteamcollectingAgencyoftheYearaward</image:caption><image:title>WIMJOE43941216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRSOpperationsAwardsTrophy</image:caption><image:title>WIPmrsoppies2216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WIBrandAndAdvertising</image:caption><image:title>WIBrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WIFieldworkServices</image:caption><image:title>WIFieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>BestDataCollectionFinalistMarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMBestDataCollection216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WLASALOGO2017144x46</image:caption><image:title>WLASALOGO2017144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WICustomerAndMarket</image:caption><image:title>WICustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>KadenceInternationalMarketResearchAgencyoftheYearSingapore</image:caption><image:title>WIMOptimizedimage131216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090.jpg</image:loc><image:caption>WIMphotoofpeopleleaningonwoodentable31846142180x1090</image:caption><image:title>WIMphotoofpeopleleaningonwoodentable31846142180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WHanastasiadulgierQboRVYU6sfQunsplash12180x1090</image:caption><image:title>WHanastasiadulgierQboRVYU6sfQunsplash12180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>MarketingInteractiveAgencyoftheYearWinnerGold2021</image:caption><image:title>WIMmarketinginteractiveagencyoftheyear2021gold216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WIInsightActivation</image:caption><image:title>WIInsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611.jpg</image:loc><image:caption>WHclaybankshwLAI5lRhdMunsplash1e1614876480611</image:caption><image:title>WHclaybankshwLAI5lRhdMunsplash1e1614876480611</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2021</image:caption><image:title>WIMAOTYMR1216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>QuirksSupplieroftheYearKadenceInternational</image:caption><image:title>WIMQuirkAwards1881216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURAInnovationoftheYearaward</image:caption><image:title>WIMFinalistlogoLARGE216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIMedwardheuKyzXEc2ksunsplash1814x372</image:caption><image:title>WIMedwardheuKyzXEc2ksunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:caption><image:title>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIMchuttersnapmfo1E7omzkunsplash720x216</image:caption><image:title>WIMchuttersnapmfo1E7omzkunsplash720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WIProductDevelopment</image:caption><image:title>WIProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>KadenceInternationalisHighlyCommendedforGlobalAgencyofTheYear</image:caption><image:title>WIMGlobalAgencycop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>MarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMmrsoppies216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wallstreetjournal-logo-217x120.png</image:loc><image:caption>wallstreetjournallogo217x120</image:caption><image:title>wallstreetjournallogo217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagersplayingsport</image:caption><image:title>WIMgirlsonwhiteredjerseyplayinghandgame1634652720x216</image:title></image:image><lastmod>2026-02-24</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-to-craft-a-global-value-proposition-that-resonates-across-cultures/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1324145567-2.jpg</image:loc><image:caption>GettyImages13241455672</image:caption><image:title>GettyImages13241455672</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1464550329-2.jpg</image:loc><image:caption>GettyImages14645503292</image:caption><image:title>GettyImages14645503292</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1088608128-1.jpg</image:loc><image:caption>GettyImages10886081281</image:caption><image:title>GettyImages10886081281</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-2-1024x535-Sep-19-2025-02-53-14-0191-PM.png</image:loc><image:caption>downloadagencycredentialsorbrochure21024x535Sep1920250253140191PM</image:caption><image:title>downloadagencycredentialsorbrochure21024x535Sep1920250253140191PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Dining-Personas-Whos-at-the-Table-1024x535-2.png</image:loc><image:caption>DiningPersonasWhosattheTable1024x5352</image:caption><image:title>DiningPersonasWhosattheTable1024x5352</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1219583078-2.jpg</image:loc><image:caption>GettyImages12195830782</image:caption><image:title>GettyImages12195830782</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><lastmod>2026-02-23</lastmod></url><url><loc>https://kadence.com/podcast/ep-20-from-data-to-decisions-democratising-ai-in-marketing-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/About%20Our%20Guest%20Images/Koyelia-Ghosh-Roy.webp</image:loc><image:caption>KoyeliaGhoshRoy</image:caption><image:title>KoyeliaGhoshRoy</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/Featured%20images/Democratizing-AI-in-Marketing.png</image:loc><image:caption>DemocratizingAIinMarketing</image:caption><image:title>DemocratizingAIinMarketing</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/BL_elusive-consumer-cover-1000x432.png</image:loc><image:caption>BLelusiveconsumercover1000x432</image:caption><image:title>BLelusiveconsumercover1000x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><lastmod>2025-10-06</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/10-trends-transforming-pet-care-products/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Screen-Shot-2024-07-15-at-3_30_53-PM-1024x726-2.png</image:loc><image:caption>ScreenShot20240715at33053PM1024x7262</image:caption><image:title>ScreenShot20240715at33053PM1024x7262</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1318673904-1-2.jpg</image:loc><image:caption>GettyImages131867390412</image:caption><image:title>GettyImages131867390412</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1305487364-1-1.jpg</image:loc><image:caption>GettyImages130548736411</image:caption><image:title>GettyImages130548736411</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-2024-07-19T131957_851-1.png</image:loc><image:caption>Sampleforblogpost20240719T1319578511</image:caption><image:title>Sampleforblogpost20240719T1319578511</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/siora-photography-cixohzDpNIo-unsplash-scaled.jpg</image:loc><image:caption>sioraphotographycixohzDpNIounsplashscaled</image:caption><image:title>sioraphotographycixohzDpNIounsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535-Sep-19-2025-04-01-19-0005-PM.png</image:loc><image:caption>submitaresearchbrief21024x535Sep1920250401190005PM</image:caption><image:title>submitaresearchbrief21024x535Sep1920250401190005PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Pet-Owner-Types-1024x535-4.png</image:loc><image:caption>PetOwnerTypes1024x5354</image:caption><image:title>PetOwnerTypes1024x5354</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><lastmod>2026-02-18</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-market-research-could-have-saved-openai-millions/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Why-modern-millennials-are-less-brand-loyal-1-1024x512.png</image:loc><image:caption>Whymodernmillennialsarelessbrandloyal</image:caption><image:title>Whymodernmillennialsarelessbrandloyal11024x512</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1181824196-1.jpg</image:loc><image:caption>GettyImages11818241961</image:caption><image:title>GettyImages11818241961</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2205287812.jpg</image:loc><image:caption>GettyImages2205287812</image:caption><image:title>GettyImages2205287812</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages1162094164scaled</image:caption><image:title>GettyImages1162094164scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-3-1024x535.png</image:loc><image:caption>Submityourmarketresearchbrief</image:caption><image:title>submitaresearchbrief31024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><lastmod>2025-10-28</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-importance-of-high-quality-data-in-market-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/thisisengineering-raeng-DbLlKd8u2Rw-unsplash-scaled-1.jpg</image:loc><image:caption>thisisengineeringraengDbLlKd8u2Rwunsplashscaled1</image:caption><image:title>thisisengineeringraengDbLlKd8u2Rwunsplashscaled1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1394760696-e1666984009186-1.jpg</image:loc><image:caption>GettyImages1394760696e16669840091861</image:caption><image:title>GettyImages1394760696e16669840091861</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972-2.jpg</image:loc><image:caption>GettyImages9101449722</image:caption><image:title>GettyImages9101449722</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><lastmod>2025-09-26</lastmod></url><url><loc>https://kadence.com/ja/podcast/ep-16-ai-ethics-and-impact-with-neeti-shukla-mehta/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/BL_elusive-consumer-cover-1000x432.png</image:loc><image:caption>BLelusiveconsumercover1000x432</image:caption><image:title>BLelusiveconsumercover1000x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/Featured%20images/Podcast-episode-covers-1.png</image:loc><image:caption>Podcastepisodecovers1</image:caption><image:title>Podcastepisodecovers1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/About%20Our%20Guest%20Images/Neeti-Mehta-Shukla-3.jpg</image:loc><image:caption>NeetiMehtaShukla3</image:caption><image:title>NeetiMehtaShukla3</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><lastmod>2025-11-05</lastmod></url><url><loc>https://kadence.com/podcast/ep-5-shopify-e-commerces-new-frontier-with-cole-atkinson/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/BL_elusive-consumer-cover-1000x432.png</image:loc><image:caption>BLelusiveconsumercover1000x432</image:caption><image:title>BLelusiveconsumercover1000x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/WH_ep-05_Cole-Atkinson.png</image:loc><image:caption>WHep05ColeAtkinson</image:caption><image:title>WHep05ColeAtkinson</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/About%20Our%20Guest%20Images/Cole-Atkinson_400x400.jpg</image:loc><image:caption>ColeAtkinson400x400</image:caption><image:title>ColeAtkinson400x400</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><lastmod>2025-10-01</lastmod></url><url><loc>https://kadence.com/knowledge/what-is-qualitative-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/As-introduction-to-Data-collection-in-marketing-research.jpg</image:loc><image:caption>AsintroductiontoDatacollectioninmarketingresearch</image:caption><image:title>AsintroductiontoDatacollectioninmarketingresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972.jpg</image:loc><image:caption>GettyImages910144972</image:caption><image:title>GettyImages910144972</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Kadence-Icon-380x380.png</image:loc><image:caption>KadenceIcon380x380</image:caption><image:title>KadenceIcon380x380</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/mimi-thian-lp1AKIUV3yo-unsplash-1-scaled.jpg</image:loc><image:caption>mimithianlp1AKIUV3younsplash1scaled</image:caption><image:title>mimithianlp1AKIUV3younsplash1scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><lastmod>2025-09-18</lastmod></url><url><loc>https://kadence.com/knowledge/zillennials-bridge-the-gap-between-millennials-and-gen-z/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-3-1024x535.png</image:loc><image:caption>Submityourmarketresearchbrief</image:caption><image:title>submitaresearchbrief31024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1939722836.jpg</image:loc><image:caption>GettyImages1939722836</image:caption><image:title>GettyImages1939722836</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Pet-owner-Personas-Cover-Page-1-1024x576.png</image:loc><image:caption>8petpersonas</image:caption><image:title>PetownerPersonasCoverPage11024x576</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><lastmod>2025-10-28</lastmod></url><url><loc>https://kadence.com/office/market-research-agency-malaysia</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURAInnovationoftheYearaward</image:caption><image:title>WIMFinalistlogoLARGE216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WIFieldworkServices</image:caption><image:title>WIFieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagersplayingsport</image:caption><image:title>WIMgirlsonwhiteredjerseyplayinghandgame1634652720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WLASALOGO2017144x46</image:caption><image:title>WLASALOGO2017144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wallstreetjournal-logo-217x120.png</image:loc><image:caption>wallstreetjournallogo217x120</image:caption><image:title>wallstreetjournallogo217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>BestDataCollectionFinalistMarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMBestDataCollection216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WIProductDevelopment</image:caption><image:title>WIProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>KadenceInternationalisHighlyCommendedforGlobalAgencyofTheYear</image:caption><image:title>WIMGlobalAgencycop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WIBrandAndAdvertising</image:caption><image:title>WIBrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>QuirksSupplieroftheYearKadenceInternational</image:caption><image:title>WIMQuirkAwards1881216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090.jpg</image:loc><image:caption>WIMphotoofpeopleleaningonwoodentable31846142180x1090</image:caption><image:title>WIMphotoofpeopleleaningonwoodentable31846142180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>MarketingInteractiveAgencyoftheYearWinnerGold2021</image:caption><image:title>WIMmarketinginteractiveagencyoftheyear2021gold216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WIInsightActivation</image:caption><image:title>WIInsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>KadenceteamcollectingAgencyoftheYearaward</image:caption><image:title>WIMJOE43941216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIMchuttersnapmfo1E7omzkunsplash720x216</image:caption><image:title>WIMchuttersnapmfo1E7omzkunsplash720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>MarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMmrsoppies216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2021</image:caption><image:title>WIMAOTYMR1216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WICustomerAndMarket</image:caption><image:title>WICustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2020</image:caption><image:title>WIMAOTYcrop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wallstreetjournallogo</image:caption><image:title>wallstreetjournallogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ESOMAR-Congress-2023-Winner-216x216.jpg</image:loc><image:caption>WIMESOMARCongress2023Winner216x216</image:caption><image:title>WIMESOMARCongress2023Winner216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:caption><image:title>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRSOpperationsAwardsTrophy</image:caption><image:title>WIPmrsoppies2216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>KadenceInternationalMarketResearchAgencyoftheYearSingapore</image:caption><image:title>WIMOptimizedimage131216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><lastmod>2026-02-26</lastmod></url><url><loc>https://kadence.com/ja/podcast/ep-3-the-importance-of-security-and-privacy-for-consumers-with-roland-cloutier/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/ep3%20featured%20img.png</image:loc><image:caption>ep3featuredimg</image:caption><image:title>ep3featuredimg</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/BL_elusive-consumer-cover-1000x432.png</image:loc><image:caption>BLelusiveconsumercover1000x432</image:caption><image:title>BLelusiveconsumercover1000x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/About%20Our%20Guest%20Images/Roland-Cloutier.jpeg</image:loc><image:caption>RolandCloutier</image:caption><image:title>RolandCloutier</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><lastmod>2025-11-05</lastmod></url><url><loc>https://kadence.com/knowledge/conversational-ais-role-in-uncovering-multicultural-insights/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages1162094164scaled</image:caption><image:title>GettyImages1162094164scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-15.png</image:loc><image:caption>Sampleforblogpost15</image:caption><image:title>Sampleforblogpost15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-1-1024x535.png</image:loc><image:caption>Submitaresearchbrief</image:caption><image:title>submitaresearchbrief11024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/3-36-1024x535-Sep-17-2025-03-37-56-1006-AM.png</image:loc><image:caption>3361024x535Sep1720250337561006AM</image:caption><image:title>3361024x535Sep1720250337561006AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/4-2-1024x535-Sep-17-2025-03-38-22-8565-AM.png</image:loc><image:caption>421024x535Sep1720250338228565AM</image:caption><image:title>421024x535Sep1720250338228565AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-60.png</image:loc><image:caption>Sampleforblogpost60</image:caption><image:title>Sampleforblogpost60</image:title></image:image><lastmod>2026-02-23</lastmod></url><url><loc>https://kadence.com/knowledge/the-rise-of-zero-party-data-enhancing-customer-trust-and-personalisation/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages1162094164scaled</image:caption><image:title>GettyImages1162094164scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/r625UefzE2PF6FGpDxOFFHOvMfHVoNGCw8dU2WnjpPrUghCaxq4tDRcKocI7UZIr7nZN-n9ZA5tGpvK615ANtUniXx0nIuzzwNteihQXBf4Y1pgdAo1wmenamENCiAO7PyqOFg7Z2a_BGdvPcT2YD-1.png</image:loc><image:caption>r625UefzE2PF6FGpDxOFFHOvMfHVoNGCw8dU2WnjpPrUghCaxq4tDRcKocI7UZIr7nZNn9ZA5tGpvK615ANtUniXx0nIuzzwNteihQXBf4Y1pgdAo1wmenamENCiAO7PyqOFg7Z2aBGdvPcT2YD1</image:caption><image:title>r625UefzE2PF6FGpDxOFFHOvMfHVoNGCw8dU2WnjpPrUghCaxq4tDRcKocI7UZIr7nZNn9ZA5tGpvK615ANtUniXx0nIuzzwNteihQXBf4Y1pgdAo1wmenamENCiAO7PyqOFg7Z2aBGdvPcT2YD1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-1024x535.png</image:loc><image:caption>Submitaresearchbrief</image:caption><image:title>submitaresearchbrief41024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1219583078.jpg</image:loc><image:caption>GettyImages1219583078</image:caption><image:title>GettyImages1219583078</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/General-The-Future-of-Finance-1-1024x535.png</image:loc><image:caption>fintechreport</image:caption><image:title>GeneralTheFutureofFinance11024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/EonImEjqLtBBaI3t6JHuPm-H_Bup5pEe8u5ohL9-pJYNNjrfpx-b5NqYegWEEXNwbP-XB6VnhDohu3WFPrSvHN_5D9fXQAbux-OIwyymptgthB6eMXGSxAgFeKXl6B4oK08dKvi6EubEBPQ-F-V1Q-1.png</image:loc><image:caption>EonImEjqLtBBaI3t6JHuPmHBup5pEe8u5ohL9pJYNNjrfpxb5NqYegWEEXNwbPXB6VnhDohu3WFPrSvHN5D9fXQAbuxOIwyymptgthB6eMXGSxAgFeKXl6B4oK08dKvi6EubEBPQFV1Q1</image:caption><image:title>EonImEjqLtBBaI3t6JHuPmHBup5pEe8u5ohL9pJYNNjrfpxb5NqYegWEEXNwbPXB6VnhDohu3WFPrSvHN5D9fXQAbuxOIwyymptgthB6eMXGSxAgFeKXl6B4oK08dKvi6EubEBPQFV1Q1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972.jpg</image:loc><image:caption>GettyImages910144972</image:caption><image:title>GettyImages910144972</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-88-1.png</image:loc><image:caption>Sampleforblogpost881</image:caption><image:title>Sampleforblogpost881</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><lastmod>2025-10-29</lastmod></url><url><loc>https://kadence.com/knowledge/usage-and-attitude-studies-everything-you-need-to-know/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1315650854.jpg</image:loc><image:caption>GettyImages1315650854</image:caption><image:title>GettyImages1315650854</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/glenn-carstens-peters-npxXWgQ33ZQ-unsplash-scaled.jpg</image:loc><image:caption>glenncarstenspetersnpxXWgQ33ZQunsplashscaled</image:caption><image:title>glenncarstenspetersnpxXWgQ33ZQunsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled</image:title></image:image><lastmod>2025-09-19</lastmod></url><url><loc>https://kadence.com/office/philippines/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2165217734.jpg</image:loc><image:caption>GettyImages2165217734</image:caption><image:title>GettyImages2165217734</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2020</image:caption><image:title>WIMAOTYcrop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/KPH-Group-Copy-scaled.jpg</image:loc><image:caption>KPHGroupCopyscaled</image:caption><image:title>KPHGroupCopyscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLdiscoverchannellogo392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_BBGMEDIA2018-1280x720-1-392x123.jpg</image:loc><image:caption>WLBBGMEDIA20181280x7201392x123</image:caption><image:title>WLBBGMEDIA20181280x7201392x123</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Patrick-Dailey_300x300.jpg</image:loc><image:caption>PatrickDailey</image:caption><image:title>TPPatrickDailey300x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRSOpperationsAwardsTrophy</image:caption><image:title>WIPmrsoppies2216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Ph_720x216.png</image:loc><image:caption>PH</image:caption><image:title>WIMPh720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Marvin-Cris-Torre_300x300.jpg</image:loc><image:caption>MarvinCrisTorre</image:caption><image:title>TPMarvinCrisTorre300x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Image_1024x683_002.jpg</image:loc><image:caption>WIMImage1024x683002</image:caption><image:title>WIMImage1024x683002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>KadenceInternationalMarketResearchAgencyoftheYearSingapore</image:caption><image:title>WIMOptimizedimage131216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-5-392x178.png</image:loc><image:caption>WLunilever35392x178</image:caption><image:title>WLunilever35392x178</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>KadenceteamcollectingAgencyoftheYearaward</image:caption><image:title>WIMJOE43941216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WLMarsInclogo2019392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>KadenceInternationalisHighlyCommendedforGlobalAgencyofTheYear</image:caption><image:title>WIMGlobalAgencycop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>MarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMmrsoppies216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Rave-Magalang.jpeg</image:loc><image:caption>RaveMagalang</image:caption><image:title>TPRaveMagalang</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WICustomerAndMarket</image:caption><image:title>WICustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WIInsightActivation</image:caption><image:title>WIInsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>MarketingInteractiveAgencyoftheYearWinnerGold2021</image:caption><image:title>WIMmarketinginteractiveagencyoftheyear2021gold216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>ConductingOnlineResearchinAsia2</image:caption><image:title>WIMConductingOnlineResearchinAsia2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-26.png</image:loc><image:caption>CopyofSampleforblogpost26</image:caption><image:title>CopyofSampleforblogpost26</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-99.png</image:loc><image:caption>Sampleforblogpost99</image:caption><image:title>Sampleforblogpost99</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURAInnovationoftheYearaward</image:caption><image:title>WIMFinalistlogoLARGE216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-24.png</image:loc><image:caption>CopyofSampleforblogpost24</image:caption><image:title>CopyofSampleforblogpost24</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>QuirksSupplieroftheYearKadenceInternational</image:caption><image:title>WIMQuirkAwards1881216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WIBrandAndAdvertising</image:caption><image:title>WIBrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-220x240.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi220x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WIFieldworkServices</image:caption><image:title>WIFieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Iris-600x600.jpg</image:loc><image:caption>TPIris600x600</image:caption><image:title>TPIris600x600</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogosvg392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2021</image:caption><image:title>WIMAOTYMR1216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Samsung-392x64.png</image:loc><image:caption>Samsung</image:caption><image:title>WLSamsung392x64</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>BestDataCollectionFinalistMarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMBestDataCollection216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-80.png</image:loc><image:caption>CopyofSampleforblogpost80</image:caption><image:title>CopyofSampleforblogpost80</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Mary-Ann-Lamigo_300x300.jpg</image:loc><image:caption>MaryAnnLamigo</image:caption><image:title>TPMaryAnnLamigo300x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Slider-Philippines_1418x534.gif</image:loc><image:caption>SliderPhilippines</image:caption><image:title>WIMSliderPhilippines1418x534</image:title></image:image><lastmod>2026-03-02</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/advanced-techniques-for-calculating-market-size-globally/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Opportunity-analysis-20-1024x535-2.png</image:loc><image:caption>Opportunityanalysis201024x5352</image:caption><image:title>Opportunityanalysis201024x5352</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535-Sep-19-2025-04-01-19-0005-PM.png</image:loc><image:caption>submitaresearchbrief21024x535Sep1920250401190005PM</image:caption><image:title>submitaresearchbrief21024x535Sep1920250401190005PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/siora-photography-cixohzDpNIo-unsplash-scaled.jpg</image:loc><image:caption>sioraphotographycixohzDpNIounsplashscaled</image:caption><image:title>sioraphotographycixohzDpNIounsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/adrianna-geo-_C2Rgp0GDn4-unsplash-scaled-e1621847384673.jpg</image:loc><image:caption>adriannageoC2Rgp0GDn4unsplashscalede1621847384673</image:caption><image:title>adriannageoC2Rgp0GDn4unsplashscalede1621847384673</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Dining-cover-2-1024x576-Sep-19-2025-03-53-26-7036-PM.png</image:loc><image:caption>Diningcover21024x576Sep1920250353267036PM</image:caption><image:title>Diningcover21024x576Sep1920250353267036PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1425794015-2.jpg</image:loc><image:caption>GettyImages14257940152</image:caption><image:title>GettyImages14257940152</image:title></image:image><lastmod>2026-01-28</lastmod></url><url><loc>https://kadence.com/office/market-research-in-asia/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WIProductDevelopment</image:caption><image:title>WIProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-392x69-Sep-19-2025-08-31-42-2463-PM.png</image:loc><image:caption>PanasonicLogosvg392x69Sep1920250831422463PM</image:caption><image:title>PanasonicLogosvg392x69Sep1920250831422463PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_languages.svg</image:loc><image:caption>WIlanguages</image:caption><image:title>WIlanguages</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:caption><image:title>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611-814x372.jpg</image:loc><image:caption>WIMclaybankshwLAI5lRhdMunsplash1e1614876480611814x372</image:caption><image:title>WIMclaybankshwLAI5lRhdMunsplash1e1614876480611814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_location-1.svg</image:loc><image:caption>WIlocation1</image:caption><image:title>WIlocation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_favorite.svg</image:loc><image:caption>WIfavorite</image:caption><image:title>WIfavorite</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/GettyImages-1197711742-1000x1000.jpg</image:loc><image:caption>GettyImages11977117421000x1000</image:caption><image:title>GettyImages11977117421000x1000</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_global.svg</image:loc><image:caption>WIglobal</image:caption><image:title>WIglobal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WICustomerAndMarket</image:caption><image:title>WICustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-392x64-Sep-19-2025-08-31-38-9327-PM.png</image:loc><image:caption>Samsung392x64Sep1920250831389327PM</image:caption><image:title>Samsung392x64Sep1920250831389327PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-814x372.jpg</image:loc><image:caption>WIManastasiadulgierQboRVYU6sfQunsplash1814x372</image:caption><image:title>WIManastasiadulgierQboRVYU6sfQunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_green-user-27x27.png</image:loc><image:caption>WIgreenuser27x27</image:caption><image:title>WIgreenuser27x27</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/WH_Market%20research%20in%20Asia%20%E2%80%93%20our%20capabilities.jpg</image:loc><image:caption>WHMarketresearchinAsiaourcapabilities</image:caption><image:title>WHMarketresearchinAsiaourcapabilities</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WIFieldworkServices</image:caption><image:title>WIFieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_yoodo_gobear_web_logo-392x133.png</image:loc><image:caption>GoBear</image:caption><image:title>WLyoodogobearweblogo392x133</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Annie-spratt_720x216.jpg</image:loc><image:caption>WIMAnniespratt720x216</image:caption><image:title>WIMAnniespratt720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WIInsightActivation</image:caption><image:title>WIInsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLdiscoverchannellogo392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432.jpg</image:loc><image:caption>Plug</image:caption><image:title>WIMpaulhanaokaRJkKjLu8I9Iunsplash1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL1200pxSamsungwordmarksvg144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/debby-hudson-jcc8sxK2Adw-unsplash-1-1440x432.jpg</image:loc><image:caption>debbyhudsonjcc8sxK2Adwunsplash11440x432</image:caption><image:title>debbyhudsonjcc8sxK2Adwunsplash11440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogo288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIMedwardheuKyzXEc2ksunsplash1814x372</image:caption><image:title>WIMedwardheuKyzXEc2ksunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/yoodo_gobear.png</image:loc><image:caption>yoodogobear</image:caption><image:title>yoodogobear</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Havells_Logo.svg-364x240.png</image:loc><image:caption>Havells</image:caption><image:title>WL1200pxHavellsLogosvg364x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_India_407x186.jpg</image:loc><image:caption>MarketresearchinIndia</image:caption><image:title>WIMIndia407x186</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_cup.svg</image:loc><image:caption>WIcup</image:caption><image:title>WIcup</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WIBrandAndAdvertising</image:caption><image:title>WIBrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_project.svg</image:loc><image:caption>WIproject</image:caption><image:title>WIproject</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>ConductingOnlineResearchinAsia2</image:caption><image:title>WIMConductingOnlineResearchinAsia2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_288x83.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars288x83</image:title></image:image><lastmod>2025-10-03</lastmod></url><url><loc>https://kadence.com/knowledge/the-impact-of-uncertainty-on-consumer-buying-decisions/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/About-face_social-media-_About-face-1-04-2-1024x535-Sep-16-2025-09-06-27-4822-AM.png</image:loc><image:caption>AboutfacesocialmediaAboutface10421024x535Sep1620250906274822AM</image:caption><image:title>AboutfacesocialmediaAboutface10421024x535Sep1620250906274822AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-666779726.jpg</image:loc><image:caption>GettyImages666779726</image:caption><image:title>GettyImages666779726</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1.jpg</image:loc><image:caption>20200129Header1</image:caption><image:title>20200129Header1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/11-1-1024x535-Sep-16-2025-09-15-09-0962-AM.png</image:loc><image:caption>1111024x535Sep1620250915090962AM</image:caption><image:title>1111024x535Sep1620250915090962AM</image:title></image:image><lastmod>2025-09-19</lastmod></url><url><loc>https://kadence.com/knowledge/how-automakers-can-use-car-clinics-to-get-a-competitive-edge/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Auto-What-Drives-Car-Buyers-1024x535.png</image:loc><image:caption>typesofcarbuyers</image:caption><image:title>AutoWhatDrivesCarBuyers1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-3-1024x535.png</image:loc><image:caption>Submityourmarketresearchbrief</image:caption><image:title>submitaresearchbrief31024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2089465288.jpg</image:loc><image:caption>GettyImages2089465288</image:caption><image:title>GettyImages2089465288</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-2162099895.jpg</image:loc><image:caption>GettyImages2162099895</image:caption><image:title>GettyImages2162099895</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1226119399-scaled.jpg</image:loc><image:caption>GettyImages1226119399scaled</image:caption><image:title>GettyImages1226119399scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1370432427.jpg</image:loc><image:caption>GettyImages1370432427</image:caption><image:title>GettyImages1370432427</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><lastmod>2025-10-28</lastmod></url><url><loc>https://kadence.com/office/market-research-agency-las-vegas</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WIBrandAndAdvertising</image:caption><image:title>WIBrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2021</image:caption><image:title>WIMAOTYMR1216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090.jpg</image:loc><image:caption>WIMphotoofpeopleleaningonwoodentable31846142180x1090</image:caption><image:title>WIMphotoofpeopleleaningonwoodentable31846142180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>KadenceInternationalisHighlyCommendedforGlobalAgencyofTheYear</image:caption><image:title>WIMGlobalAgencycop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>KadenceteamcollectingAgencyoftheYearaward</image:caption><image:title>WIMJOE43941216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>QuirksSupplieroftheYearKadenceInternational</image:caption><image:title>WIMQuirkAwards1881216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>BestDataCollectionFinalistMarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMBestDataCollection216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wallstreetjournal-logo-217x120.png</image:loc><image:caption>wallstreetjournallogo217x120</image:caption><image:title>wallstreetjournallogo217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WIFieldworkServices</image:caption><image:title>WIFieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRSOpperationsAwardsTrophy</image:caption><image:title>WIPmrsoppies2216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>MarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMmrsoppies216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2020</image:caption><image:title>WIMAOTYcrop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ESOMAR-Congress-2023-Winner-216x216.jpg</image:loc><image:caption>WIMESOMARCongress2023Winner216x216</image:caption><image:title>WIMESOMARCongress2023Winner216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WHanastasiadulgierQboRVYU6sfQunsplash12180x1090</image:caption><image:title>WHanastasiadulgierQboRVYU6sfQunsplash12180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIMchuttersnapmfo1E7omzkunsplash720x216</image:caption><image:title>WIMchuttersnapmfo1E7omzkunsplash720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:caption><image:title>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WIProductDevelopment</image:caption><image:title>WIProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>MarketingInteractiveAgencyoftheYearWinnerGold2021</image:caption><image:title>WIMmarketinginteractiveagencyoftheyear2021gold216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:caption><image:title>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIMedwardheuKyzXEc2ksunsplash1814x372</image:caption><image:title>WIMedwardheuKyzXEc2ksunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagersplayingsport</image:caption><image:title>WIMgirlsonwhiteredjerseyplayinghandgame1634652720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WLASALOGO2017144x46</image:caption><image:title>WLASALOGO2017144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611.jpg</image:loc><image:caption>WHclaybankshwLAI5lRhdMunsplash1e1614876480611</image:caption><image:title>WHclaybankshwLAI5lRhdMunsplash1e1614876480611</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wallstreetjournallogo</image:caption><image:title>wallstreetjournallogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WICustomerAndMarket</image:caption><image:title>WICustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090.jpg</image:loc><image:caption>WHshanelahiDDiLYtF88wunsplashscaled2180x1090</image:caption><image:title>WHshanelahiDDiLYtF88wunsplashscaled2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURAInnovationoftheYearaward</image:caption><image:title>WIMFinalistlogoLARGE216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WIInsightActivation</image:caption><image:title>WIInsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>KadenceInternationalMarketResearchAgencyoftheYearSingapore</image:caption><image:title>WIMOptimizedimage131216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><lastmod>2026-03-17</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-to-create-a-compelling-product-marketing-plan/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1219583078-2.jpg</image:loc><image:caption>GettyImages12195830782</image:caption><image:title>GettyImages12195830782</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1088608128-1.jpg</image:loc><image:caption>GettyImages10886081281</image:caption><image:title>GettyImages10886081281</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled-2.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled2</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-2024-07-19T155054_038-1.png</image:loc><image:caption>Sampleforblogpost20240719T1550540381</image:caption><image:title>Sampleforblogpost20240719T1550540381</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><lastmod>2026-03-19</lastmod></url><url><loc>https://kadence.com/en-us/service/campaign-effectiveness/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>KadenceIndonesia</image:caption><image:title>WIMIndonesiaOffice88x885</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>KadenceSingaporeofficeteam</image:caption><image:title>WIMKadenceSingaporeoffice88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432.jpg</image:loc><image:caption>BloombergNeuroscience</image:caption><image:title>WIMballshapedcirclecloseupdark414860copy1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/Wim_Evaluation-of-campaign_1090x545.png</image:loc><image:caption>Evaluationofcampaign</image:caption><image:title>WimEvaluationofcampaign1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL1200pxSamsungwordmarksvg144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>KadenceChinaofficeteam</image:caption><image:title>WIMKadenceChina88x88001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1129543739-3-2.jpg</image:loc><image:caption>GettyImages112954373932</image:caption><image:title>GettyImages112954373932</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIMTestimonials3304x304002</image:caption><image:title>WIMTestimonials3304x304002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>KadenceIndonesiaofficeteam</image:caption><image:title>WIMIndonesiaOffice88x884</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>KadencePhilippinesofficeteam</image:caption><image:title>WIMPhilippinesOffice88x88008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLdiscoverchannellogo392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_yoodo_gobear_web_logo-392x133.png</image:loc><image:caption>GoBear</image:caption><image:title>WLyoodogobearweblogo392x133</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>ashopinTokyoJapan</image:caption><image:title>WIMJapanOffice88x88007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>KadenceUSAteamphoto</image:caption><image:title>WIMUSOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>KadenceIndiaofficeteam</image:caption><image:title>WIMIndiaOffice88x88002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>MarketresearchinAsia</image:caption><image:title>WIMPhilippinesOffice88x88009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>BenefitTick</image:caption><image:title>WIiconbenefittick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>KadenceIndia</image:caption><image:title>WIMIndiaOffice88x88003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bloomberg_Media_stack_blk-144x45.png</image:loc><image:caption>BloombergMedia</image:caption><image:title>WLBloombergMediastackblk144x45</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>JapanTokyo</image:caption><image:title>WIMJapanOffice88x88006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>KadenceThailand</image:caption><image:title>WIMThailandOffice88x8811</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogo288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1505954018-2.jpg</image:loc><image:caption>GettyImages15059540182</image:caption><image:title>GettyImages15059540182</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-220x240.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi220x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1448284790-1.jpg</image:loc><image:caption>GettyImages14482847901</image:caption><image:title>GettyImages14482847901</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WLBridgestonelogo288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_light-trails-on-highway-at-night-315938-1440x432.jpg</image:loc><image:caption>CarsonHighwayatNight</image:caption><image:title>WIMlighttrailsonhighwayatnight3159381440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Annie-spratt_720x216.jpg</image:loc><image:caption>WIMAnniespratt720x216</image:caption><image:title>WIMAnniespratt720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_About_face_1024x1024.png</image:loc><image:caption>AboutFace</image:caption><image:title>WIMAboutface1024x1024</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>KadenceVietnam</image:caption><image:title>WIMVietnamOffice15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UKoffice</image:caption><image:title>WIMUKOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/First-choice-1.png</image:loc><image:caption>Firstchoice1</image:caption><image:title>Firstchoice1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1418649737-2.jpg</image:loc><image:caption>GettyImages14186497372</image:caption><image:title>GettyImages14186497372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIMTestimonials3903x651001</image:caption><image:title>WIMTestimonials3903x651001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WLMarsInclogo2019392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>KadenceChina</image:caption><image:title>WIMarticle88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>KadenceUKofficeteam</image:caption><image:title>WIMUKOffice88x8813</image:title></image:image><lastmod>2025-10-28</lastmod></url><url><loc>https://kadence.com/knowledge/research-crickets-biggest-advertising-moment-what-worked-in-ipl-2024-ads-and-whats-next-for-sports-marketing-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Featured%20Images/GettyImages-1402084914.jpg</image:loc><image:caption>GettyImages1402084914</image:caption><image:title>GettyImages1402084914</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><lastmod>2025-10-06</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/a-market-research-guide-to-navigating-the-thrill-of-new-product-development/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Cover-page-9-Fashion-Personas-1024x576-Sep-19-2025-02-26-47-4364-PM.png</image:loc><image:caption>Coverpage9FashionPersonas1024x576Sep1920250226474364PM</image:caption><image:title>Coverpage9FashionPersonas1024x576Sep1920250226474364PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-62-2.png</image:loc><image:caption>Sampleforblogpost622</image:caption><image:title>Sampleforblogpost622</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled-2.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled2</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/3-36-1024x535-Sep-19-2025-02-26-31-2922-PM.png</image:loc><image:caption>3361024x535Sep1920250226312922PM</image:caption><image:title>3361024x535Sep1920250226312922PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Market-research-helps-validate-the-need-for-a-new-product-ensuring-the-idea-is-innovative-viable-and-necessary-from-a-consumer-perspective-410x1024-2.png</image:loc><image:caption>Marketresearchhelpsvalidatetheneedforanewproductensuringtheideaisinnovativeviableandnecessaryfromaconsumerperspective410x10242</image:caption><image:title>Marketresearchhelpsvalidatetheneedforanewproductensuringtheideaisinnovativeviableandnecessaryfromaconsumerperspective410x10242</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><lastmod>2025-09-29</lastmod></url><url><loc>https://kadence.com/case-study/understanding-which-elements-of-value-are-driving-recommendations-for-panasonic/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/GettyImages-1197711742-1000x1000.jpg</image:loc><image:caption>GettyImages11977117421000x1000</image:caption><image:title>GettyImages11977117421000x1000</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/giuseppe-famiani-3R1pWT9PUS0-unsplash-scaled-e1621846768745.jpg</image:loc><image:caption>giuseppefamiani3R1pWT9PUS0unsplashscalede1621846768745</image:caption><image:title>giuseppefamiani3R1pWT9PUS0unsplashscalede1621846768745</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/Panasonic.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>ConductingOnlineResearchinAsia2</image:caption><image:title>WIMConductingOnlineResearchinAsia2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/hue12-photography-8rTwokBwz1w-unsplash-scaled.jpg</image:loc><image:caption>hue12photography8rTwokBwz1wunsplashscaled</image:caption><image:title>hue12photography8rTwokBwz1wunsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><lastmod>2025-10-06</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-essential-guide-to-brand-awareness-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/thisisengineering-raeng-DbLlKd8u2Rw-unsplash-scaled-1.jpg</image:loc><image:caption>thisisengineeringraengDbLlKd8u2Rwunsplashscaled1</image:caption><image:title>thisisengineeringraengDbLlKd8u2Rwunsplashscaled1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post--1.png</image:loc><image:caption>Sampleforblogpost1</image:caption><image:title>Sampleforblogpost1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1219583078-2.jpg</image:loc><image:caption>GettyImages12195830782</image:caption><image:title>GettyImages12195830782</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1310571743-1.jpg</image:loc><image:caption>GettyImages13105717431</image:caption><image:title>GettyImages13105717431</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><lastmod>2025-09-26</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/global-trends-in-preventive-healthcare-for-pets/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20191003_Green_brick.jpg</image:loc><image:caption>20191003Greenbrick</image:caption><image:title>20191003Greenbrick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/General-Discover-the-Future-of-Entertainment-1024x512-Sep-19-2025-04-03-11-6432-PM.png</image:loc><image:caption>GeneralDiscovertheFutureofEntertainment1024x512Sep1920250403116432PM</image:caption><image:title>GeneralDiscovertheFutureofEntertainment1024x512Sep1920250403116432PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1305487364-1-1.jpg</image:loc><image:caption>GettyImages130548736411</image:caption><image:title>GettyImages130548736411</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-3-1024x535-Sep-19-2025-03-43-37-7069-PM.png</image:loc><image:caption>downloadagencycredentialsorbrochure31024x535Sep1920250343377069PM</image:caption><image:title>downloadagencycredentialsorbrochure31024x535Sep1920250343377069PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Blog-banner-1536x605-1-1024x403-1.jpg</image:loc><image:caption>Blogbanner1536x60511024x4031</image:caption><image:title>Blogbanner1536x60511024x4031</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-2024-07-19T131957_851-1.png</image:loc><image:caption>Sampleforblogpost20240719T1319578511</image:caption><image:title>Sampleforblogpost20240719T1319578511</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1318673904-1-2.jpg</image:loc><image:caption>GettyImages131867390412</image:caption><image:title>GettyImages131867390412</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/PetPace-unboxing-with-micah-1.jpg</image:loc><image:caption>PetPaceunboxingwithmicah1</image:caption><image:title>PetPaceunboxingwithmicah1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><lastmod>2025-09-30</lastmod></url><url><loc>https://kadence.com/knowledge/creative-capabilities-guide/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogosvg392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/pen-and-laptop-3045245-scaled.jpg</image:loc><image:caption>penandlaptop3045245scaled</image:caption><image:title>penandlaptop3045245scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/icon_unilever.png</image:loc><image:caption>iconunilever</image:caption><image:title>iconunilever</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_288x83.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars288x83</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/samsung%20logo.png</image:loc><image:caption>samsunglogo</image:caption><image:title>samsunglogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Small-copy.png</image:loc><image:caption>Creativecapabilities</image:caption><image:title>Smallcopy</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><lastmod>2025-10-06</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-to-find-the-moments-that-actually-scale-demand/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Images/Cracking%20the%20Gen%20X%20Code-West.png</image:loc><image:caption>CrackingtheGenXCodeWest</image:caption><image:title>CrackingtheGenXCodeWest</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20190522-02Q2_PZ6AO2tjZO4Q32mD4Iw-scaled-1.jpg</image:loc><image:caption>2019052202Q2PZ6AO2tjZO4Q32mD4Iwscaled1</image:caption><image:title>2019052202Q2PZ6AO2tjZO4Q32mD4Iwscaled1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-2-1024x535.png</image:loc><image:caption>marketresearchagencycredentials</image:caption><image:title>downloadagencycredentialsorbrochure21024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2089465288.jpg</image:loc><image:caption>GettyImages2089465288</image:caption><image:title>GettyImages2089465288</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1346682879-1.jpg</image:loc><image:caption>GettyImages13466828791</image:caption><image:title>GettyImages13466828791</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1916632006.jpg</image:loc><image:caption>GettyImages1916632006</image:caption><image:title>GettyImages1916632006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><lastmod>2026-03-05</lastmod></url><url><loc>https://kadence.com/knowledge/decoding-the-uk-consumer-landscape-a-deep-dive-into-regional-nuances-and-myths/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1283140974.jpg</image:loc><image:caption>GettyImages1283140974</image:caption><image:title>GettyImages1283140974</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1486867890.jpg</image:loc><image:caption>GettyImages1486867890</image:caption><image:title>GettyImages1486867890</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1321462048-1.jpg</image:loc><image:caption>GettyImages13214620481</image:caption><image:title>GettyImages13214620481</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/About-face_social-media-_About-face-1-07-1-1024x535.png</image:loc><image:caption>AboutfacesocialmediaAboutface10711024x535</image:caption><image:title>AboutfacesocialmediaAboutface10711024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/SOCIAL-CARDS-Understanding-Consumer-Segments-in-the-Automotive-Industry-1024x535_111.png</image:loc><image:caption>SOCIALCARDSUnderstandingConsumerSegmentsintheAutomotiveIndustry1024x535111</image:caption><image:title>SOCIALCARDSUnderstandingConsumerSegmentsintheAutomotiveIndustry1024x535111</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><lastmod>2026-02-17</lastmod></url><url><loc>https://kadence.com/en-us/case-study/helping-a-major-airport-to-measure-and-amplify-their-marketing-impact</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/iStock-506551414-scaled.jpg</image:loc><image:caption>iStock506551414scaled</image:caption><image:title>iStock506551414scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1356987794.jpg</image:loc><image:caption>GettyImages1356987794</image:caption><image:title>GettyImages1356987794</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1367208496-1.jpg</image:loc><image:caption>GettyImages13672084961</image:caption><image:title>GettyImages13672084961</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_OnlineAsia_580x580.png</image:loc><image:caption>WHOnlineAsia580x580</image:caption><image:title>WHOnlineAsia580x580</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><lastmod>2025-12-17</lastmod></url><url><loc>https://kadence.com/knowledge/a-guide-to-diversity-and-inclusion-in-market-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages1162094164scaled</image:caption><image:title>GettyImages1162094164scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-2-1024x535.png</image:loc><image:caption>marketresearchagencycredentials</image:caption><image:title>downloadagencycredentialsorbrochure21024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Segments-of-citrus-fruits.jpg</image:loc><image:caption>Segmentsofcitrusfruits</image:caption><image:title>Segmentsofcitrusfruits</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/A-guide-to-diversity-and-inclusion-in-market-research.jpg</image:loc><image:caption>Aguidetodiversityandinclusioninmarketresearch</image:caption><image:title>Aguidetodiversityandinclusioninmarketresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V1-1024x536.png</image:loc><image:caption>keepingupwithGenZ</image:caption><image:title>GENZGenZV11024x536</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972.jpg</image:loc><image:caption>GettyImages910144972</image:caption><image:title>GettyImages910144972</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><lastmod>2025-12-10</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-to-perform-insightful-secondary-market-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972-2.jpg</image:loc><image:caption>GettyImages9101449722</image:caption><image:title>GettyImages9101449722</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-66-1.png</image:loc><image:caption>Sampleforblogpost661</image:caption><image:title>Sampleforblogpost661</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/10-1024x535-Sep-19-2025-08-09-51-6895-PM.png</image:loc><image:caption>101024x535Sep1920250809516895PM</image:caption><image:title>101024x535Sep1920250809516895PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1469546423-2.jpg</image:loc><image:caption>GettyImages14695464232</image:caption><image:title>GettyImages14695464232</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/3-36-1024x535-Sep-19-2025-08-10-05-7000-PM.png</image:loc><image:caption>3361024x535Sep1920250810057000PM</image:caption><image:title>3361024x535Sep1920250810057000PM</image:title></image:image><lastmod>2025-09-30</lastmod></url><url><loc>https://kadence.com/knowledge/luxury-retail-faces-reckoning-as-gen-z-embraces-thrift/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1181405477.jpg</image:loc><image:caption>GettyImages1181405477</image:caption><image:title>GettyImages1181405477</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-84.png</image:loc><image:caption>Sampleforblogpost84</image:caption><image:title>Sampleforblogpost84</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1352706329.jpg</image:loc><image:caption>GettyImages1352706329</image:caption><image:title>GettyImages1352706329</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Fashion-Personas-Forward-1024x535-1.png</image:loc><image:caption>FashionPersonasForward1024x5351</image:caption><image:title>FashionPersonasForward1024x5351</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1351767347-1.jpg</image:loc><image:caption>GettyImages13517673471</image:caption><image:title>GettyImages13517673471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1-1024x536-Sep-10-2025-04-03-29-3286-PM.png</image:loc><image:caption>submitaresearchbrief211024x536Sep1020250403293286PM</image:caption><image:title>submitaresearchbrief211024x536Sep1020250403293286PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Featured%20Images/GettyImages-1484761684.jpg</image:loc><image:caption>GettyImages1484761684</image:caption><image:title>GettyImages1484761684</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/knowledge/how-global-brands-create-market-specific-personas/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2185776283.jpg</image:loc><image:caption>GettyImages2185776283</image:caption><image:title>GettyImages2185776283</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-20.png</image:loc><image:caption>CopyofSampleforblogpost20</image:caption><image:title>CopyofSampleforblogpost20</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/General-The-Future-of-Finance-1-1024x535-1.png</image:loc><image:caption>GeneralTheFutureofFinance11024x5351</image:caption><image:title>GeneralTheFutureofFinance11024x5351</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-4-1024x535-Sep-11-2025-08-38-14-4298-PM.png</image:loc><image:caption>downloadagencycredentialsorbrochure41024x535Sep1120250838144298PM</image:caption><image:title>downloadagencycredentialsorbrochure41024x535Sep1120250838144298PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-67.png</image:loc><image:caption>Sampleforblogpost67</image:caption><image:title>Sampleforblogpost67</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1370432427.jpg</image:loc><image:caption>GettyImages1370432427</image:caption><image:title>GettyImages1370432427</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><lastmod>2025-09-19</lastmod></url><url><loc>https://kadence.com/knowledge/hall-test/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-872680436.jpg</image:loc><image:caption>GettyImages872680436</image:caption><image:title>GettyImages872680436</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972.jpg</image:loc><image:caption>GettyImages910144972</image:caption><image:title>GettyImages910144972</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Kadence-Icon-380x380.png</image:loc><image:caption>KadenceIcon380x380</image:caption><image:title>KadenceIcon380x380</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1864355711.jpg</image:loc><image:caption>GettyImages1864355711</image:caption><image:title>GettyImages1864355711</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/CHOSENgreg-rosenke-bJdK9v-VVw0-unsplash-scaled.jpg</image:loc><image:caption>CHOSENgregrosenkebJdK9vVVw0unsplashscaled</image:caption><image:title>CHOSENgregrosenkebJdK9vVVw0unsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><lastmod>2026-01-23</lastmod></url><url><loc>https://kadence.com/knowledge/measuring-ad-effectiveness-using-attribution-models/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1219583078.jpg</image:loc><image:caption>GettyImages1219583078</image:caption><image:title>GettyImages1219583078</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-19.png</image:loc><image:caption>CopyofSampleforblogpost19</image:caption><image:title>CopyofSampleforblogpost19</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-72-1.png</image:loc><image:caption>Sampleforblogpost721</image:caption><image:title>Sampleforblogpost721</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1459392752.jpg</image:loc><image:caption>GettyImages1459392752</image:caption><image:title>GettyImages1459392752</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Trend-4-Learn-about-the-trend-of-bite-sized-entertainment-1024x512-3.png</image:loc><image:caption>Trend4Learnaboutthetrendofbitesizedentertainment1024x5123</image:caption><image:title>Trend4Learnaboutthetrendofbitesizedentertainment1024x5123</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2089465288.jpg</image:loc><image:caption>GettyImages2089465288</image:caption><image:title>GettyImages2089465288</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-3-1024x535-Sep-11-2025-08-51-46-7154-PM.png</image:loc><image:caption>downloadagencycredentialsorbrochure31024x535Sep1120250851467154PM</image:caption><image:title>downloadagencycredentialsorbrochure31024x535Sep1120250851467154PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><lastmod>2025-09-20</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-strategic-edge-of-early-prototyping-in-product-development-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Why-modern-millennials-love-nostalgia-2-1024x512.png</image:loc><image:caption>Whymodernmillennialslovenostalgia</image:caption><image:title>Whymodernmillennialslovenostalgia21024x512</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972-2.jpg</image:loc><image:caption>GettyImages9101449722</image:caption><image:title>GettyImages9101449722</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-66-1.png</image:loc><image:caption>CopyofSampleforblogpost661</image:caption><image:title>CopyofSampleforblogpost661</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/thisisengineering-raeng-DbLlKd8u2Rw-unsplash-scaled-1.jpg</image:loc><image:caption>thisisengineeringraengDbLlKd8u2Rwunsplashscaled1</image:caption><image:title>thisisengineeringraengDbLlKd8u2Rwunsplashscaled1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535.png</image:loc><image:caption>submityourbrief</image:caption><image:title>submitaresearchbrief21024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled-2.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled2</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Opportunity-analysis-27-1024x535-1.png</image:loc><image:caption>Opportunityanalysis271024x5351</image:caption><image:title>Opportunityanalysis271024x5351</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><lastmod>2025-10-28</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-impact-of-consumer-food-choices-on-singapores-fb-growth/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-100-2.png</image:loc><image:caption>Sampleforblogpost1002</image:caption><image:title>Sampleforblogpost1002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Blog-3-A@3x-1024x736-2.png</image:loc><image:caption>Blog3A3x1024x7362</image:caption><image:title>Blog3A3x1024x7362</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20191003_Green_brick.jpg</image:loc><image:caption>20191003Greenbrick</image:caption><image:title>20191003Greenbrick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1351767347.jpg</image:loc><image:caption>GettyImages1351767347</image:caption><image:title>GettyImages1351767347</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Ashutosh%20Awasthi.jpeg</image:loc><image:caption>AshutoshAwasthi</image:caption><image:title>AshutoshAwasthi</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200604-01Screenshot2020-05-28at11_24_56-1.png</image:loc><image:caption>2020060401Screenshot20200528at1124561</image:caption><image:title>2020060401Screenshot20200528at1124561</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Trend-4-Learn-about-the-trend-of-bite-sized-entertainment-1024x512-Sep-19-2025-06-34-43-5014-PM.png</image:loc><image:caption>Trend4Learnaboutthetrendofbitesizedentertainment1024x512Sep1920250634435014PM</image:caption><image:title>Trend4Learnaboutthetrendofbitesizedentertainment1024x512Sep1920250634435014PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Blog-3-B@3x-1024x737-2.png</image:loc><image:caption>Blog3B3x1024x7372</image:caption><image:title>Blog3B3x1024x7372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported%20sitepage%20images/AD_4nXdpPmj41CQ7z8nNx-_3o0R-ltimzVwW56xiiyBlfl1fw5fdk_VzEKVbyIgnzo65ysK1X5vJK2raLH2l4w4DyvF3eSBrGcDjdOck1LMo05Fw36FU2WDi7ykPcm4cjI_oA3pKA8TvE2YZIg85o.png</image:loc><image:caption>AD4nXdpPmj41CQ7z8nNx3o0RltimzVwW56xiiyBlfl1fw5fdkVzEKVbyIgnzo65ysK1X5vJK2raLH2l4w4DyvF3eSBrGcDjdOck1LMo05Fw36FU2WDi7ykPcm4cjIoA3pKA8TvE2YZIg85o</image:caption><image:title>AD4nXdpPmj41CQ7z8nNx3o0RltimzVwW56xiiyBlfl1fw5fdkVzEKVbyIgnzo65ysK1X5vJK2raLH2l4w4DyvF3eSBrGcDjdOck1LMo05Fw36FU2WDi7ykPcm4cjIoA3pKA8TvE2YZIg85o</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-1-1024x535.png</image:loc><image:caption>Submitaresearchbrief</image:caption><image:title>submitaresearchbrief11024x535</image:title></image:image><lastmod>2025-10-27</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-millennial-and-gen-x-parents-are-shaping-the-markets-targeting-their-children-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1954175226-2.jpg</image:loc><image:caption>GettyImages19541752262</image:caption><image:title>GettyImages19541752262</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/American-parenting-gen-alpha-2.png</image:loc><image:caption>Americanparentinggenalpha2</image:caption><image:title>Americanparentinggenalpha2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1386719561-2.jpg</image:loc><image:caption>GettyImages13867195612</image:caption><image:title>GettyImages13867195612</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535.png</image:loc><image:caption>submityourbrief</image:caption><image:title>submitaresearchbrief21024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Geniebook-2.png</image:loc><image:caption>Geniebook2</image:caption><image:title>Geniebook2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/UK-boutique-upbringing-2.png</image:loc><image:caption>UKboutiqueupbringing2</image:caption><image:title>UKboutiqueupbringing2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2220539132.jpg</image:loc><image:caption>GettyImages2220539132</image:caption><image:title>GettyImages2220539132</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/How-millennials-are-champions-of-equality-2-1-1024x512.png</image:loc><image:caption>Millennialsarechampionsofequality</image:caption><image:title>Howmillennialsarechampionsofequality211024x512</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/European-upbringing-of-Gen-alpha-2.png</image:loc><image:caption>EuropeanupbringingofGenalpha2</image:caption><image:title>EuropeanupbringingofGenalpha2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/UppaBaby-2.png</image:loc><image:caption>UppaBaby2</image:caption><image:title>UppaBaby2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Dior-Baby-2.png</image:loc><image:caption>DiorBaby2</image:caption><image:title>DiorBaby2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-61-2.png</image:loc><image:caption>CopyofSampleforblogpost612</image:caption><image:title>CopyofSampleforblogpost612</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Asian-parenting-2.png</image:loc><image:caption>Asianparenting2</image:caption><image:title>Asianparenting2</image:title></image:image><lastmod>2025-10-28</lastmod></url><url><loc>https://kadence.com/sector/kids-and-youth/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>JapanTokyo</image:caption><image:title>WIMJapanOffice88x88006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIMTestimonials3304x304002</image:caption><image:title>WIMTestimonials3304x304002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>KadenceSingaporeofficeteam</image:caption><image:title>WIMKadenceSingaporeoffice88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>KadenceInternationalisHighlyCommendedforGlobalAgencyofTheYear</image:caption><image:title>WIMGlobalAgencycop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/admin-ajax%20(6).jpg</image:loc><image:caption>adminajax6</image:caption><image:title>adminajax6</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/How%20Kidults%20Are%20Driving%20Toy%20Sales.jpg</image:loc><image:caption>HowKidultsAreDrivingToySales</image:caption><image:title>HowKidultsAreDrivingToySales</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1309559282.jpg</image:loc><image:caption>GettyImages1309559282</image:caption><image:title>GettyImages1309559282</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIMTestimonials3903x651001</image:caption><image:title>WIMTestimonials3903x651001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-philippines-88x88.jpg</image:loc><image:caption>officephilippines88x88</image:caption><image:title>officephilippines88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-392x126.png</image:loc><image:caption>WLASALOGO2017392x126</image:caption><image:title>WLASALOGO2017392x126</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>KadenceIndiaofficeteam</image:caption><image:title>WIMIndiaOffice88x88002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_concept-testing.svg</image:loc><image:caption>WIconcepttesting</image:caption><image:title>WIconcepttesting</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kids-Youth-1090x545.png</image:loc><image:caption>KidsYouth</image:caption><image:title>WIMKidsYouth1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WI_Bloomberg_Media_300x94.jpg</image:loc><image:caption>BloombergMedia</image:caption><image:title>WIBloombergMedia300x94</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>KadenceIndonesiaofficeteam</image:caption><image:title>WIMIndonesiaOffice88x884</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Education-1440x432.jpg</image:loc><image:caption>WIMEducation1440x432</image:caption><image:title>WIMEducation1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogo288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>KadenceInternationalMarketResearchAgencyoftheYearSingapore</image:caption><image:title>WIMOptimizedimage131216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagersplayingsport</image:caption><image:title>WIMgirlsonwhiteredjerseyplayinghandgame1634652720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-96.png</image:loc><image:caption>Sampleforblogpost96</image:caption><image:title>Sampleforblogpost96</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WLMarsInclogo2019392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>KadenceUSAteamphoto</image:caption><image:title>WIMUSOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>MarketresearchinAsia</image:caption><image:title>WIMPhilippinesOffice88x88009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>ashopinTokyoJapan</image:caption><image:title>WIMJapanOffice88x88007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/bloomberg%20logo.png</image:loc><image:caption>bloomberglogo</image:caption><image:title>bloomberglogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UKoffice</image:caption><image:title>WIMUKOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>KadenceThailand</image:caption><image:title>WIMThailandOffice88x8811</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_logo-d-smu.svg</image:loc><image:caption>WLlogodsmu</image:caption><image:title>WLlogodsmu</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>KadenceUKofficeteam</image:caption><image:title>WIMUKOffice88x8813</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLdiscoverchannellogo392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216.jpg</image:loc><image:caption>WIMdebbyhudsonjcc8sxK2Adwunsplash1720x216</image:caption><image:title>WIMdebbyhudsonjcc8sxK2Adwunsplash1720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>QuirksSupplieroftheYearKadenceInternational</image:caption><image:title>WIMQuirkAwards1881216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL1200pxSamsungwordmarksvg144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/market-research-us.jpg</image:loc><image:caption>marketresearchus</image:caption><image:title>marketresearchus</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432.jpg</image:loc><image:caption>BloombergNeuroscience</image:caption><image:title>WIMballshapedcirclecloseupdark414860copy1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>ConductingOnlineResearchinAsia2</image:caption><image:title>WIMConductingOnlineResearchinAsia2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>KadenceIndia</image:caption><image:title>WIMIndiaOffice88x88003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2020</image:caption><image:title>WIMAOTYcrop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerUnderstanding.svg</image:loc><image:caption>WICustomerUnderstanding</image:caption><image:title>WICustomerUnderstanding</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>KadenceIndonesia</image:caption><image:title>WIMIndonesiaOffice88x885</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>KadenceChina</image:caption><image:title>WIMarticle88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>BestDataCollectionFinalistMarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMBestDataCollection216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRSOpperationsAwardsTrophy</image:caption><image:title>WIPmrsoppies2216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_Kids-children.svg</image:loc><image:caption>ICKidschildren</image:caption><image:title>ICKidschildren</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Bianca%20Abulafia.jpg</image:loc><image:caption>BiancaAbulafia</image:caption><image:title>BiancaAbulafia</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/treatwell.png</image:loc><image:caption>treatwell</image:caption><image:title>treatwell</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-vietnam.png</image:loc><image:caption>KadenceVietnamofficeteam</image:caption><image:title>officevietnam</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_UsageAndAttitudeStudies.svg</image:loc><image:caption>WIUsageAndAttitudeStudies</image:caption><image:title>WIUsageAndAttitudeStudies</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>KadenceChinaofficeteam</image:caption><image:title>WIMKadenceChina88x88001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><lastmod>2025-10-02</lastmod></url><url><loc>https://kadence.com/en-us/office/market-research-agency-ireland</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>QuirksSupplieroftheYearKadenceInternational</image:caption><image:title>WIMQuirkAwards1881216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:caption><image:title>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIMchuttersnapmfo1E7omzkunsplash720x216</image:caption><image:title>WIMchuttersnapmfo1E7omzkunsplash720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WIFieldworkServices</image:caption><image:title>WIFieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WIInsightActivation</image:caption><image:title>WIInsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2020</image:caption><image:title>WIMAOTYcrop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090.jpg</image:loc><image:caption>WHshanelahiDDiLYtF88wunsplashscaled2180x1090</image:caption><image:title>WHshanelahiDDiLYtF88wunsplashscaled2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WLASALOGO2017144x46</image:caption><image:title>WLASALOGO2017144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>BestDataCollectionFinalistMarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMBestDataCollection216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURAInnovationoftheYearaward</image:caption><image:title>WIMFinalistlogoLARGE216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WICustomerAndMarket</image:caption><image:title>WICustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>KadenceInternationalisHighlyCommendedforGlobalAgencyofTheYear</image:caption><image:title>WIMGlobalAgencycop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WHanastasiadulgierQboRVYU6sfQunsplash12180x1090</image:caption><image:title>WHanastasiadulgierQboRVYU6sfQunsplash12180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WIBrandAndAdvertising</image:caption><image:title>WIBrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:caption><image:title>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WIProductDevelopment</image:caption><image:title>WIProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2021</image:caption><image:title>WIMAOTYMR1216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>MarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMmrsoppies216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090.jpg</image:loc><image:caption>WIMphotoofpeopleleaningonwoodentable31846142180x1090</image:caption><image:title>WIMphotoofpeopleleaningonwoodentable31846142180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wallstreetjournal-logo-217x120.png</image:loc><image:caption>wallstreetjournallogo217x120</image:caption><image:title>wallstreetjournallogo217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>KadenceteamcollectingAgencyoftheYearaward</image:caption><image:title>WIMJOE43941216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIMedwardheuKyzXEc2ksunsplash1814x372</image:caption><image:title>WIMedwardheuKyzXEc2ksunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611.jpg</image:loc><image:caption>WHclaybankshwLAI5lRhdMunsplash1e1614876480611</image:caption><image:title>WHclaybankshwLAI5lRhdMunsplash1e1614876480611</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>MarketingInteractiveAgencyoftheYearWinnerGold2021</image:caption><image:title>WIMmarketinginteractiveagencyoftheyear2021gold216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>KadenceInternationalMarketResearchAgencyoftheYearSingapore</image:caption><image:title>WIMOptimizedimage131216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRSOpperationsAwardsTrophy</image:caption><image:title>WIPmrsoppies2216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wallstreetjournallogo</image:caption><image:title>wallstreetjournallogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ESOMAR-Congress-2023-Winner-216x216.jpg</image:loc><image:caption>WIMESOMARCongress2023Winner216x216</image:caption><image:title>WIMESOMARCongress2023Winner216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagersplayingsport</image:caption><image:title>WIMgirlsonwhiteredjerseyplayinghandgame1634652720x216</image:title></image:image><lastmod>2026-03-23</lastmod></url><url><loc>https://kadence.com/knowledge/8-emerging-trends-shaping-the-consumer-electronics-segment/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/about-face-for-web.png</image:loc><image:caption>aboutfaceforweb</image:caption><image:title>aboutfaceforweb</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/AI-as-a-Driving-Force-for-everything-2500-x-1080-px-1-1024x442.png</image:loc><image:caption>AIasaDrivingForceforeverything2500x1080px11024x442</image:caption><image:title>AIasaDrivingForceforeverything2500x1080px11024x442</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-67.png</image:loc><image:caption>CopyofSampleforblogpost67</image:caption><image:title>CopyofSampleforblogpost67</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/General-Uncover-the-latest-trends-in-global-media-consumption-1024x512.png</image:loc><image:caption>mediaandentertainmenttrendsreport</image:caption><image:title>GeneralUncoverthelatesttrendsinglobalmediaconsumption1024x512</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/AI-as-a-Driving-Force-for-everything-2500-x-1080-px-2-1024x442.png</image:loc><image:caption>AIasaDrivingForceforeverything2500x1080px21024x442</image:caption><image:title>AIasaDrivingForceforeverything2500x1080px21024x442</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/AI-as-a-Driving-Force-for-everything-2500-x-1080-px-3-1024x442.png</image:loc><image:caption>AIasaDrivingForceforeverything2500x1080px31024x442</image:caption><image:title>AIasaDrivingForceforeverything2500x1080px31024x442</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-1-1024x535.png</image:loc><image:caption>Submitaresearchbrief</image:caption><image:title>submitaresearchbrief11024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages1162094164scaled</image:caption><image:title>GettyImages1162094164scaled</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/knowledge/wellness-has-become-the-new-baseline-for-brand-relevance/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-3-1024x535.png</image:loc><image:caption>Submityourmarketresearchbrief</image:caption><image:title>submitaresearchbrief31024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1.jpg</image:loc><image:caption>20200129Header1</image:caption><image:title>20200129Header1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2155547335.jpg</image:loc><image:caption>GettyImages2155547335</image:caption><image:title>GettyImages2155547335</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20191003_Green_brick.jpg</image:loc><image:caption>20191003Greenbrick</image:caption><image:title>20191003Greenbrick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Feeling-Good-cover-ad-1024x535.png</image:loc><image:caption>fitnessmedtechindustrytrendsreport</image:caption><image:title>FeelingGoodcoverad1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1219583078.jpg</image:loc><image:caption>GettyImages1219583078</image:caption><image:title>GettyImages1219583078</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><lastmod>2025-12-10</lastmod></url><url><loc>https://kadence.com/ja/about/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Aman_202508_001.jpg</image:loc><image:caption>TPAman202508001</image:caption><image:title>TPAman202508001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Iris-600x600.jpg</image:loc><image:caption>TPIris600x600</image:caption><image:title>TPIris600x600</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIMTestimonials3903x651001</image:caption><image:title>WIMTestimonials3903x651001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Kouei-Kaku-600x600.jpg</image:loc><image:caption>TPKoueiKaku600x600</image:caption><image:title>TPKoueiKaku600x600</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Headers/Kadence-About-banner_1418x534.jpg</image:loc><image:caption>KadenceAboutbanner1418x534</image:caption><image:title>KadenceAboutbanner1418x534</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Bianca-Abulafia-600x600.jpg</image:loc><image:caption>TPBiancaAbulafia600x600</image:caption><image:title>TPBiancaAbulafia600x600</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Kengo-600x600.jpg</image:loc><image:caption>TPKengo600x600</image:caption><image:title>TPKengo600x600</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Agile_88x88.png</image:loc><image:caption>WIAgile88x88</image:caption><image:title>WIAgile88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Febri.png</image:loc><image:caption>TPFebri</image:caption><image:title>TPFebri</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_EllieTehrani_300x300.jpg</image:loc><image:caption>EllieTehrani</image:caption><image:title>TPEllieTehrani300x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Dependable_88x88.png</image:loc><image:caption>WIDependable88x88</image:caption><image:title>WIDependable88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bloomberg_Media_stack_blk-144x45.png</image:loc><image:caption>BloombergMedia</image:caption><image:title>WLBloombergMediastackblk144x45</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL1200pxSamsungwordmarksvg144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Hamano.jpg</image:loc><image:caption>TPHamano</image:caption><image:title>TPHamano</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLdiscoverchannellogo392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_location-1.svg</image:loc><image:caption>WIlocation1</image:caption><image:title>WIlocation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Genuine88x88.png</image:loc><image:caption>WIGenuine88x88</image:caption><image:title>WIGenuine88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Futurists_88x88.png</image:loc><image:caption>WIFuturists88x88</image:caption><image:title>WIFuturists88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported%20sitepage%20images/20190802_143707-scaled.jpg</image:loc><image:caption>20190802143707scaled</image:caption><image:title>20190802143707scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_green-user-27x27.png</image:loc><image:caption>WIgreenuser27x27</image:caption><image:title>WIgreenuser27x27</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_green-speach-25x27.png</image:loc><image:caption>WIgreenspeach25x27</image:caption><image:title>WIgreenspeach25x27</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Digo-cropped-600x600.png</image:loc><image:caption>TPDigocropped600x600</image:caption><image:title>TPDigocropped600x600</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WLMarsInclogo2019392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Curious_88x88.png</image:loc><image:caption>WICurious88x88</image:caption><image:title>WICurious88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_global.svg</image:loc><image:caption>WIglobal</image:caption><image:title>WIglobal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Cindi-Collet-600x600.jpg</image:loc><image:caption>TPCindiCollet600x600</image:caption><image:title>TPCindiCollet600x600</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_green-globe-13x18.png</image:loc><image:caption>WIgreenglobe13x18</image:caption><image:title>WIgreenglobe13x18</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_cup.svg</image:loc><image:caption>WIcup</image:caption><image:title>WIcup</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Sarvjeet-484x600.jpg</image:loc><image:caption>TPSarvjeet484x600</image:caption><image:title>TPSarvjeet484x600</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogo288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIMTestimonials3304x304002</image:caption><image:title>WIMTestimonials3304x304002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_project.svg</image:loc><image:caption>WIproject</image:caption><image:title>WIproject</image:title></image:image><lastmod>2025-10-17</lastmod></url><url><loc>https://kadence.com/knowledge/the-strategic-edge-of-early-prototyping-in-new-product-development/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Opportunity-analysis-27-1024x535.png</image:loc><image:caption>Opportunityanalysis271024x535</image:caption><image:title>Opportunityanalysis271024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535.png</image:loc><image:caption>submityourbrief</image:caption><image:title>submitaresearchbrief21024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/admin-ajax%20(12).png</image:loc><image:caption>adminajax12</image:caption><image:title>adminajax12</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Why-modern-millennials-love-nostalgia-2-1024x512.png</image:loc><image:caption>Whymodernmillennialslovenostalgia</image:caption><image:title>Whymodernmillennialslovenostalgia21024x512</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages1162094164scaled</image:caption><image:title>GettyImages1162094164scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972.jpg</image:loc><image:caption>GettyImages910144972</image:caption><image:title>GettyImages910144972</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><lastmod>2025-10-29</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-silent-majority-how-unheard-voices-shape-our-world-and-what-brands-must-do-to-listen/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V1-1024x536-Sep-19-2025-02-47-47-9574-PM.png</image:loc><image:caption>GENZGenZV11024x536Sep1920250247479574PM</image:caption><image:title>GENZGenZV11024x536Sep1920250247479574PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200604-08empty-concrete-tunnel-through-mosque-1007431-1.jpg</image:loc><image:caption>2020060408emptyconcretetunnelthroughmosque10074311</image:caption><image:title>2020060408emptyconcretetunnelthroughmosque10074311</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled-2.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled2</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-16-1.png</image:loc><image:caption>Sampleforblogpost161</image:caption><image:title>Sampleforblogpost161</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/5-16-1024x535-Sep-19-2025-02-33-28-9699-PM.png</image:loc><image:caption>5161024x535Sep1920250233289699PM</image:caption><image:title>5161024x535Sep1920250233289699PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><lastmod>2025-09-25</lastmod></url><url><loc>https://kadence.com/knowledge/why-students-are-choosing-new-education-hubs-over-the-west/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-3-1024x536-2.png</image:loc><image:caption>submitaresearchbrief431024x5362</image:caption><image:title>submitaresearchbrief431024x5362</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-Fast-Food-Flip-TREND-3-Climate-Positive-1.png</image:loc><image:caption>TheFastFoodFlipTREND3ClimatePositive1</image:caption><image:title>TheFastFoodFlipTREND3ClimatePositive1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-181613977.jpg</image:loc><image:caption>GettyImages181613977</image:caption><image:title>GettyImages181613977</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-90.png</image:loc><image:caption>CopyofSampleforblogpost90</image:caption><image:title>CopyofSampleforblogpost90</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-2024-07-01T103944_383-1.png</image:loc><image:caption>Sampleforblogpost20240701T1039443831</image:caption><image:title>Sampleforblogpost20240701T1039443831</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-84.png</image:loc><image:caption>Sampleforblogpost84</image:caption><image:title>Sampleforblogpost84</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Ashutosh%20Awasthi.jpeg</image:loc><image:caption>AshutoshAwasthi</image:caption><image:title>AshutoshAwasthi</image:title></image:image><lastmod>2025-09-10</lastmod></url><url><loc>https://kadence.com/knowledge/breaking-into-the-dragons-den-a-strategic-guide-to-expanding-your-brand-in-the-chinese-market/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-60.png</image:loc><image:caption>Sampleforblogpost60</image:caption><image:title>Sampleforblogpost60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1321462048-1.jpg</image:loc><image:caption>GettyImages13214620481</image:caption><image:title>GettyImages13214620481</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1.jpg</image:loc><image:caption>20200129Header1</image:caption><image:title>20200129Header1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-15.png</image:loc><image:caption>Sampleforblogpost15</image:caption><image:title>Sampleforblogpost15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V1-1024x536-Sep-16-2025-11-06-01-5583-AM.png</image:loc><image:caption>GENZGenZV11024x536Sep1620251106015583AM</image:caption><image:title>GENZGenZV11024x536Sep1620251106015583AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/About-face_social-media-_About-face-1-05-1-1024x535-1.png</image:loc><image:caption>AboutfacesocialmediaAboutface10511024x5351</image:caption><image:title>AboutfacesocialmediaAboutface10511024x5351</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-2-1024x535.png</image:loc><image:caption>marketresearchagencycredentials</image:caption><image:title>downloadagencycredentialsorbrochure21024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><lastmod>2026-02-12</lastmod></url><url><loc>https://kadence.com/en-us/case-study/identifying-the-in-flight-experience-of-the-future</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-525408989.jpg</image:loc><image:caption>GettyImages525408989</image:caption><image:title>GettyImages525408989</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2239532958.jpg</image:loc><image:caption>GettyImages2239532958</image:caption><image:title>GettyImages2239532958</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_OnlineAsia_580x580.png</image:loc><image:caption>WHOnlineAsia580x580</image:caption><image:title>WHOnlineAsia580x580</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/BL_2133x858_Jewel_Tower2-1-1000x858.jpg</image:loc><image:caption>BL2133x858JewelTower211000x858</image:caption><image:title>BL2133x858JewelTower211000x858</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><lastmod>2025-12-17</lastmod></url><url><loc>https://kadence.com/ja/sector/telecommunications/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>JapanTokyo</image:caption><image:title>WIMJapanOffice88x88006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>KadenceIndonesia</image:caption><image:title>WIMIndonesiaOffice88x885</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>KadencePhilippinesofficeteam</image:caption><image:title>WIMPhilippinesOffice88x88008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogosvg392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>KadenceIndonesiaofficeteam</image:caption><image:title>WIMIndonesiaOffice88x884</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>KadenceIndia</image:caption><image:title>WIMIndiaOffice88x88003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Unilever-food-solutions-300x113.png</image:loc><image:caption>unileverfoodsolutions</image:caption><image:title>WLUnileverfoodsolutions300x113</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIMchuttersnapmfo1E7omzkunsplash720x216</image:caption><image:title>WIMchuttersnapmfo1E7omzkunsplash720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2020</image:caption><image:title>WIMAOTYcrop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:caption><image:title>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>QuirksSupplieroftheYearKadenceInternational</image:caption><image:title>WIMQuirkAwards1881216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>ashopinTokyoJapan</image:caption><image:title>WIMJapanOffice88x88007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UKoffice</image:caption><image:title>WIMUKOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIMTestimonials3304x304002</image:caption><image:title>WIMTestimonials3304x304002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>KadenceSingaporeofficeteam</image:caption><image:title>WIMKadenceSingaporeoffice88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogo288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wallstreetjournallogo</image:caption><image:title>wallstreetjournallogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>MarketresearchinAsia</image:caption><image:title>WIMPhilippinesOffice88x88009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_Telecomms.svg</image:loc><image:caption>ICTelecomms</image:caption><image:title>ICTelecomms</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>KadenceThailand</image:caption><image:title>WIMThailandOffice88x8811</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIMTestimonials3903x651001</image:caption><image:title>WIMTestimonials3903x651001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>KadenceUKofficeteam</image:caption><image:title>WIMUKOffice88x8813</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLdiscoverchannellogo392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WLMarsInclogo2019392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/bloomberg%20logo.png</image:loc><image:caption>bloomberglogo</image:caption><image:title>bloomberglogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRSOpperationsAwardsTrophy</image:caption><image:title>WIPmrsoppies2216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>KadenceInternationalisHighlyCommendedforGlobalAgencyofTheYear</image:caption><image:title>WIMGlobalAgencycop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Janine-Michalek.png</image:loc><image:caption>JanineMichalek</image:caption><image:title>JanineMichalek</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Telecommunications-1090x545.png</image:loc><image:caption>Telecommunications</image:caption><image:title>WIMTelecommunications1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>BestDataCollectionFinalistMarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMBestDataCollection216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>KadenceChina</image:caption><image:title>WIMarticle88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>KadenceVietnam</image:caption><image:title>WIMVietnamOffice15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>KadenceUSAteamphoto</image:caption><image:title>WIMUSOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>ConductingOnlineResearchinAsia2</image:caption><image:title>WIMConductingOnlineResearchinAsia2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>KadenceInternationalMarketResearchAgencyoftheYearSingapore</image:caption><image:title>WIMOptimizedimage131216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_wallstreetjournal-logo-217x120.png</image:loc><image:caption>WSJ</image:caption><image:title>WLwallstreetjournallogo217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>KadenceChinaofficeteam</image:caption><image:title>WIMKadenceChina88x88001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>KadenceIndiaofficeteam</image:caption><image:title>WIMIndiaOffice88x88002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL1200pxSamsungwordmarksvg144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premiumhomeappliancesfridgewashingmachine</image:caption><image:title>WIMPremiumhomeappliancesfridgewashingmachine</image:title></image:image><lastmod>2025-10-03</lastmod></url><url><loc>https://kadence.com/knowledge/sources-of-data-collection-in-market-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1464550329.jpg</image:loc><image:caption>GettyImages1464550329</image:caption><image:title>GettyImages1464550329</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972.jpg</image:loc><image:caption>GettyImages910144972</image:caption><image:title>GettyImages910144972</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1339997481.jpg</image:loc><image:caption>GettyImages1339997481</image:caption><image:title>GettyImages1339997481</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><lastmod>2025-10-22</lastmod></url><url><loc>https://kadence.com/en-us/sector/agriculture/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>KadenceThailand</image:caption><image:title>WIMThailandOffice88x8811</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Optimized-image-13-1-432x432.jpg</image:loc><image:caption>Optimizedimage131432x432</image:caption><image:title>Optimizedimage131432x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIMTestimonials3304x304002</image:caption><image:title>WIMTestimonials3304x304002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WLMarsInclogo2019392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/mrs-oppies-2-432x432.jpg</image:loc><image:caption>mrsoppies2432x432</image:caption><image:title>mrsoppies2432x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>KadenceIndonesia</image:caption><image:title>WIMIndonesiaOffice88x885</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/QuirkAwards188-1-432x432.jpg</image:loc><image:caption>QuirkAwards1881432x432</image:caption><image:title>QuirkAwards1881432x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogo288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>KadenceUSAteamphoto</image:caption><image:title>WIMUSOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-96-1.png</image:loc><image:caption>CopyofSampleforblogpost961</image:caption><image:title>CopyofSampleforblogpost961</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>MarketresearchinAsia</image:caption><image:title>WIMPhilippinesOffice88x88009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>KadenceVietnam</image:caption><image:title>WIMVietnamOffice15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Finalist-logo-LARGE-432x432.jpg</image:loc><image:caption>FinalistlogoLARGE432x432</image:caption><image:title>FinalistlogoLARGE432x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Havells_Logo.svg-364x240.png</image:loc><image:caption>Havells</image:caption><image:title>WL1200pxHavellsLogosvg364x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>JapanTokyo</image:caption><image:title>WIMJapanOffice88x88006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/marketing-interactive-agency-of-the-year-2021-gold-432x432.jpg</image:loc><image:caption>marketinginteractiveagencyoftheyear2021gold432x432</image:caption><image:title>marketinginteractiveagencyoftheyear2021gold432x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Best-Data-Collection.png</image:loc><image:caption>BestDataCollection</image:caption><image:title>BestDataCollection</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>KadencePhilippinesofficeteam</image:caption><image:title>WIMPhilippinesOffice88x88008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/bloomberg%20logo.png</image:loc><image:caption>bloomberglogo</image:caption><image:title>bloomberglogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Campaign-effectiveness.svg</image:loc><image:caption>WICampaigneffectiveness</image:caption><image:title>WICampaigneffectiveness</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/mrs-oppies-432x410.jpg</image:loc><image:caption>mrsoppies432x410</image:caption><image:title>mrsoppies432x410</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_light-trails-on-highway-at-night-315938-1440x432.jpg</image:loc><image:caption>CarsonHighwayatNight</image:caption><image:title>WIMlighttrailsonhighwayatnight3159381440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>KadenceIndiaofficeteam</image:caption><image:title>WIMIndiaOffice88x88002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_Agriculture-Sector-46x46.png</image:loc><image:caption>ICAgricultureSector46x46</image:caption><image:title>ICAgricultureSector46x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/AOTY_MR1-432x432.jpg</image:loc><image:caption>AOTYMR1432x432</image:caption><image:title>AOTYMR1432x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/JOE_4394-1-432x432.jpg</image:loc><image:caption>JOE43941432x432</image:caption><image:title>JOE43941432x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerUnderstanding.svg</image:loc><image:caption>WICustomerUnderstanding</image:caption><image:title>WICustomerUnderstanding</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_favorite-heart.svg</image:loc><image:caption>WIfavoriteheart</image:caption><image:title>WIfavoriteheart</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>ashopinTokyoJapan</image:caption><image:title>WIMJapanOffice88x88007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>KadenceIndia</image:caption><image:title>WIMIndiaOffice88x88003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Cindi-Collet-600x600.jpg</image:loc><image:caption>TPCindiCollet600x600</image:caption><image:title>TPCindiCollet600x600</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>KadenceSingaporeofficeteam</image:caption><image:title>WIMKadenceSingaporeoffice88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1678188140-1-1.jpg</image:loc><image:caption>GettyImages167818814011</image:caption><image:title>GettyImages167818814011</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>KadenceIndonesiaofficeteam</image:caption><image:title>WIMIndonesiaOffice88x884</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/Mitsubishi.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL1200pxSamsungwordmarksvg144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/AOTYcrop-432x432.jpg</image:loc><image:caption>AOTYcrop432x432</image:caption><image:title>AOTYcrop432x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premiumhomeappliancesfridgewashingmachine</image:caption><image:title>WIMPremiumhomeappliancesfridgewashingmachine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1644970176-2.jpg</image:loc><image:caption>GettyImages16449701762</image:caption><image:title>GettyImages16449701762</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_wallstreetjournal-logo-217x120.png</image:loc><image:caption>WSJ</image:caption><image:title>WLwallstreetjournallogo217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>KadenceChina</image:caption><image:title>WIMarticle88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>KadenceChinaofficeteam</image:caption><image:title>WIMKadenceChina88x88001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLdiscoverchannellogo392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432.jpg</image:loc><image:caption>Plug</image:caption><image:title>WIMpaulhanaokaRJkKjLu8I9Iunsplash1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>KadenceUKofficeteam</image:caption><image:title>WIMUKOffice88x8813</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Agriculture-2-1090x545.png</image:loc><image:caption>Agriculture</image:caption><image:title>WIMAgriculture21090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UKoffice</image:caption><image:title>WIMUKOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Brand-Analysis.png</image:loc><image:caption>BrandAnalysis</image:caption><image:title>BrandAnalysis</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-2025-02-13T121905_001-1.png</image:loc><image:caption>CopyofSampleforblogpost20250213T1219050011</image:caption><image:title>CopyofSampleforblogpost20250213T1219050011</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/treatwell.png</image:loc><image:caption>treatwell</image:caption><image:title>treatwell</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Global-Agency-cop-432x432.jpg</image:loc><image:caption>GlobalAgencycop432x432</image:caption><image:title>GlobalAgencycop432x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1305487364-1-1.jpg</image:loc><image:caption>GettyImages130548736411</image:caption><image:title>GettyImages130548736411</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIMTestimonials3903x651001</image:caption><image:title>WIMTestimonials3903x651001</image:title></image:image><lastmod>2025-10-03</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-impact-of-ecommerce-on-the-handmade-industry/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20191003_Green_brick.jpg</image:loc><image:caption>20191003Greenbrick</image:caption><image:title>20191003Greenbrick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1181405477.jpg</image:loc><image:caption>GettyImages1181405477</image:caption><image:title>GettyImages1181405477</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-83493472-1-e1672165763469-1.jpg</image:loc><image:caption>GettyImages834934721e16721657634691</image:caption><image:title>GettyImages834934721e16721657634691</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/giuseppe-famiani-3R1pWT9PUS0-unsplash-scaled-e1621846768745-2.jpg</image:loc><image:caption>giuseppefamiani3R1pWT9PUS0unsplashscalede16218467687452</image:caption><image:title>giuseppefamiani3R1pWT9PUS0unsplashscalede16218467687452</image:title></image:image><lastmod>2025-09-26</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/japans-second-hand-market-redefines-retail-and-sustainability/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-2025-02-25T114954_321-1.png</image:loc><image:caption>CopyofSampleforblogpost20250225T1149543211</image:caption><image:title>CopyofSampleforblogpost20250225T1149543211</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V5-1-1024x535-Sep-19-2025-03-40-41-0097-PM.png</image:loc><image:caption>GENZGenZV511024x535Sep1920250340410097PM</image:caption><image:title>GENZGenZV511024x535Sep1920250340410097PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20191003_Green_brick.jpg</image:loc><image:caption>20191003Greenbrick</image:caption><image:title>20191003Greenbrick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2089465288.jpg</image:loc><image:caption>GettyImages2089465288</image:caption><image:title>GettyImages2089465288</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/5-1024x553-1.png</image:loc><image:caption>51024x5531</image:caption><image:title>51024x5531</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/mercari-1024x445-1.png</image:loc><image:caption>mercari1024x4451</image:caption><image:title>mercari1024x4451</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1351767347.jpg</image:loc><image:caption>GettyImages1351767347</image:caption><image:title>GettyImages1351767347</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/4-1024x553-1.png</image:loc><image:caption>41024x5531</image:caption><image:title>41024x5531</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-1-1024x553-1.png</image:loc><image:caption>111024x5531</image:caption><image:title>111024x5531</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-1024x535.png</image:loc><image:caption>Submitaresearchbrief</image:caption><image:title>submitaresearchbrief41024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/2-1024x553-1.png</image:loc><image:caption>21024x5531</image:caption><image:title>21024x5531</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/3-1024x553-1.png</image:loc><image:caption>31024x5531</image:caption><image:title>31024x5531</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><lastmod>2025-10-23</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/households-recalibrate-spending-amid-rising-recession-fears/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20190522-02Q2_PZ6AO2tjZO4Q32mD4Iw-scaled-1.jpg</image:loc><image:caption>2019052202Q2PZ6AO2tjZO4Q32mD4Iwscaled1</image:caption><image:title>2019052202Q2PZ6AO2tjZO4Q32mD4Iwscaled1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20191003_Green_brick.jpg</image:loc><image:caption>20191003Greenbrick</image:caption><image:title>20191003Greenbrick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-1-1024x535.png</image:loc><image:caption>Submitaresearchbrief</image:caption><image:title>submitaresearchbrief11024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1305487364-1-1.jpg</image:loc><image:caption>GettyImages130548736411</image:caption><image:title>GettyImages130548736411</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1281616454-2.jpg</image:loc><image:caption>GettyImages12816164542</image:caption><image:title>GettyImages12816164542</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-Fast-Food-Flip-TREND-3-Climate-Positive-Sep-19-2025-05-31-40-8319-PM.png</image:loc><image:caption>TheFastFoodFlipTREND3ClimatePositiveSep1920250531408319PM</image:caption><image:title>TheFastFoodFlipTREND3ClimatePositiveSep1920250531408319PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><lastmod>2025-10-29</lastmod></url><url><loc>https://kadence.com/careers-in-market-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Valintina_202406_009.jpg</image:loc><image:caption>ValintinaLim</image:caption><image:title>TPValintina202406009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_careers-hero.jpg</image:loc><image:caption>WIMcareershero</image:caption><image:title>WIMcareershero</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_careers_Teams_001.png</image:loc><image:caption>KadenceIndonesiateam</image:caption><image:title>WIMcareersTeams001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_careers_Teams_006.jpg</image:loc><image:caption>WIMcareersTeams006</image:caption><image:title>WIMcareersTeams006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IMG_2273-v2.jpg</image:loc><image:caption>WIMIMG2273v2</image:caption><image:title>WIMIMG2273v2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_gellie_202406_013.png</image:loc><image:caption>Gellie</image:caption><image:title>TPgellie202406013</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_careers_Teams_004_740x720.jpg</image:loc><image:caption>WIMcareersTeams004740x720</image:caption><image:title>WIMcareersTeams004740x720</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_careers_Teams_005_740x720.jpg</image:loc><image:caption>WIMcareersTeams005740x720</image:caption><image:title>WIMcareersTeams005740x720</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2020</image:caption><image:title>WIMAOTYcrop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-team-1024x768.jpeg</image:loc><image:caption>TeamKadence</image:caption><image:title>WIMKadenceteam1024x768</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_careers_Teams_002.jpg</image:loc><image:caption>KadenceIndia</image:caption><image:title>WIMcareersTeams002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_careers_Teams_003.jpg</image:loc><image:caption>KadencePhilippinesTeam</image:caption><image:title>WIMcareersTeams003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_check-icon.svg</image:loc><image:caption>Badgewithtick</image:caption><image:title>WIcheckicon</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Ben-Williams_202406_011.jpg</image:loc><image:caption>TPBenWilliams202406011</image:caption><image:title>TPBenWilliams202406011</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Dida_202406_012.png</image:loc><image:caption>AnissaNurKhalidaDida</image:caption><image:title>TPDida202406012</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Sushil_202406_008.jpg</image:loc><image:caption>Sushil</image:caption><image:title>TPSushil202406008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Janine_202406_010.png</image:loc><image:caption>JanineMichalek</image:caption><image:title>TPJanine202406010</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><lastmod>2026-03-17</lastmod></url><url><loc>https://kadence.com/knowledge/pet-parenting-goes-premium-as-owners-prioritise-wellness-over-cost/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-3.png</image:loc><image:caption>downloadagencycredentialsorbrochure3</image:caption><image:title>downloadagencycredentialsorbrochure3</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1318673904-1.jpg</image:loc><image:caption>GettyImages13186739041</image:caption><image:title>GettyImages13186739041</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1.jpg</image:loc><image:caption>20200129Header1</image:caption><image:title>20200129Header1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20191003_Green_brick.jpg</image:loc><image:caption>20191003Greenbrick</image:caption><image:title>20191003Greenbrick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/How-millennials-love-eco-conscious-brands-1-1024x512.png</image:loc><image:caption>modernmillennialsandbrandloyalty</image:caption><image:title>Howmillennialsloveecoconsciousbrands11024x512</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/admin-ajax%20(1).png</image:loc><image:caption>adminajax1</image:caption><image:title>adminajax1</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/knowledge/latest-trends-next-wave-entertainment/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/brooke-cagle-YpefHkUc8BQ-unsplash-e1595432169503.jpg</image:loc><image:caption>brookecagleYpefHkUc8BQunsplashe1595432169503</image:caption><image:title>brookecagleYpefHkUc8BQunsplashe1595432169503</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Covers-for-websiteblog-e1717764679338-215x300.png</image:loc><image:caption>Coversforwebsitebloge1717764679338215x300</image:caption><image:title>Coversforwebsitebloge1717764679338215x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><lastmod>2025-10-02</lastmod></url><url><loc>https://kadence.com/en-us/service/segmentation-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WLMarsInclogo2019392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>KadenceUSAteamphoto</image:caption><image:title>WIMUSOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1369301157-1.jpg</image:loc><image:caption>GettyImages13693011571</image:caption><image:title>GettyImages13693011571</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>ashopinTokyoJapan</image:caption><image:title>WIMJapanOffice88x88007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>KadenceIndonesiaofficeteam</image:caption><image:title>WIMIndonesiaOffice88x884</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>KadenceIndia</image:caption><image:title>WIMIndiaOffice88x88003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>MarketresearchinAsia</image:caption><image:title>WIMPhilippinesOffice88x88009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>KadenceIndiaofficeteam</image:caption><image:title>WIMIndiaOffice88x88002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wallstreetjournallogo</image:caption><image:title>wallstreetjournallogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_yoodo_gobear_web_logo-392x133.png</image:loc><image:caption>GoBear</image:caption><image:title>WLyoodogobearweblogo392x133</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Segmentation_1090x545.jpg</image:loc><image:caption>Segmentation</image:caption><image:title>WIMSegmentation1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UKoffice</image:caption><image:title>WIMUKOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/jonathan-mast-ntjpaf3o-Bw-unsplash-scaled.jpg</image:loc><image:caption>jonathanmastntjpaf3oBwunsplashscaled</image:caption><image:title>jonathanmastntjpaf3oBwunsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>BenefitTick</image:caption><image:title>WIiconbenefittick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>KadenceSingaporeofficeteam</image:caption><image:title>WIMKadenceSingaporeoffice88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>KadenceVietnam</image:caption><image:title>WIMVietnamOffice15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/annie-spratt-ncQ2sguVlgo-unsplash-scaled-1.jpg</image:loc><image:caption>anniesprattncQ2sguVlgounsplashscaled1</image:caption><image:title>anniesprattncQ2sguVlgounsplashscaled1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>KadenceThailand</image:caption><image:title>WIMThailandOffice88x8811</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/bloomberg%20logo.png</image:loc><image:caption>bloomberglogo</image:caption><image:title>bloomberglogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>KadenceChina</image:caption><image:title>WIMarticle88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:caption><image:title>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216.jpg</image:loc><image:caption>WIMdebbyhudsonjcc8sxK2Adwunsplash1720x216</image:caption><image:title>WIMdebbyhudsonjcc8sxK2Adwunsplash1720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Segments-of-citrus-fruits-1.jpg</image:loc><image:caption>Segmentsofcitrusfruits1</image:caption><image:title>Segmentsofcitrusfruits1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>ConductingOnlineResearchinAsia2</image:caption><image:title>WIMConductingOnlineResearchinAsia2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>KadencePhilippinesofficeteam</image:caption><image:title>WIMPhilippinesOffice88x88008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>KadenceUKofficeteam</image:caption><image:title>WIMUKOffice88x8813</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WLBridgestonelogo288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/sharon-mccutcheon-y0PKfXeJsq4-unsplash-scaled-2.jpg</image:loc><image:caption>sharonmccutcheony0PKfXeJsq4unsplashscaled2</image:caption><image:title>sharonmccutcheony0PKfXeJsq4unsplashscaled2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIMTestimonials3903x651001</image:caption><image:title>WIMTestimonials3903x651001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>KadenceIndonesia</image:caption><image:title>WIMIndonesiaOffice88x885</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>KadenceChinaofficeteam</image:caption><image:title>WIMKadenceChina88x88001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogo288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Annie-spratt_720x216.jpg</image:loc><image:caption>WIMAnniespratt720x216</image:caption><image:title>WIMAnniespratt720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLdiscoverchannellogo392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL1200pxSamsungwordmarksvg144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIMTestimonials3304x304002</image:caption><image:title>WIMTestimonials3304x304002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>JapanTokyo</image:caption><image:title>WIMJapanOffice88x88006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><lastmod>2025-09-27</lastmod></url><url><loc>https://kadence.com/knowledge/summary-of-on-demand-entertainment-trends-report/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-4-1024x535-Sep-17-2025-03-45-24-2147-AM.png</image:loc><image:caption>downloadagencycredentialsorbrochure41024x535Sep1720250345242147AM</image:caption><image:title>downloadagencycredentialsorbrochure41024x535Sep1720250345242147AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1088608128.jpg</image:loc><image:caption>GettyImages1088608128</image:caption><image:title>GettyImages1088608128</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-857589534.jpg</image:loc><image:caption>GettyImages857589534</image:caption><image:title>GettyImages857589534</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-2024-07-19T155054_038.png</image:loc><image:caption>Sampleforblogpost20240719T155054038</image:caption><image:title>Sampleforblogpost20240719T155054038</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><lastmod>2026-02-03</lastmod></url><url><loc>https://kadence.com/knowledge/how-retailers-are-redefining-loyalty-programs-in-the-subscription-era/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1.jpg</image:loc><image:caption>20200129Header1</image:caption><image:title>20200129Header1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Why-modern-millennials-are-less-brand-loyal-1-1024x512-Sep-19-2025-07-33-05-6857-PM.png</image:loc><image:caption>Whymodernmillennialsarelessbrandloyal11024x512Sep1920250733056857PM</image:caption><image:title>Whymodernmillennialsarelessbrandloyal11024x512Sep1920250733056857PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-3-1024x535-Sep-19-2025-09-01-21-4017-PM.png</image:loc><image:caption>downloadagencycredentialsorbrochure31024x535Sep1920250901214017PM</image:caption><image:title>downloadagencycredentialsorbrochure31024x535Sep1920250901214017PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1351767347-1.jpg</image:loc><image:caption>GettyImages13517673471</image:caption><image:title>GettyImages13517673471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/admin-ajax%20(1).jpg</image:loc><image:caption>adminajax1</image:caption><image:title>adminajax1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-12.png</image:loc><image:caption>CopyofSampleforblogpost12</image:caption><image:title>CopyofSampleforblogpost12</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><lastmod>2025-10-23</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-shopper-who-never-meant-to-shop-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1-1024x536-Sep-19-2025-02-00-59-3582-PM.png</image:loc><image:caption>submitaresearchbrief211024x536Sep1920250200593582PM</image:caption><image:title>submitaresearchbrief211024x536Sep1920250200593582PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2089465288.jpg</image:loc><image:caption>GettyImages2089465288</image:caption><image:title>GettyImages2089465288</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-2195230183-1.jpg</image:loc><image:caption>GettyImages21952301831</image:caption><image:title>GettyImages21952301831</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1181405477.jpg</image:loc><image:caption>GettyImages1181405477</image:caption><image:title>GettyImages1181405477</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Trend-3-Uncover-the-trends-in-mobile-media-consumption-1024x512-Sep-19-2025-02-57-48-3038-PM.png</image:loc><image:caption>Trend3Uncoverthetrendsinmobilemediaconsumption1024x512Sep1920250257483038PM</image:caption><image:title>Trend3Uncoverthetrendsinmobilemediaconsumption1024x512Sep1920250257483038PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1219583078-2.jpg</image:loc><image:caption>GettyImages12195830782</image:caption><image:title>GettyImages12195830782</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><lastmod>2025-09-25</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-aspirations-and-challenges-of-thailands-youth-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-84-2.png</image:loc><image:caption>Sampleforblogpost842</image:caption><image:title>Sampleforblogpost842</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-83-1.png</image:loc><image:caption>CopyofSampleforblogpost831</image:caption><image:title>CopyofSampleforblogpost831</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Kajornkiat%20Kiatsunthorn.jpg</image:loc><image:caption>KajornkiatKiatsunthorn</image:caption><image:title>KajornkiatKiatsunthorn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Banner-luxury-travel-study.png</image:loc><image:caption>Bannerluxurytravelstudy</image:caption><image:title>Bannerluxurytravelstudy</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200604-07dan-freeman-G4E6PcOt4Ps-unsplash-1.jpg</image:loc><image:caption>2020060407danfreemanG4E6PcOt4Psunsplash1</image:caption><image:title>2020060407danfreemanG4E6PcOt4Psunsplash1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-2-1024x535-Sep-19-2025-08-21-06-0008-PM.png</image:loc><image:caption>downloadagencycredentialsorbrochure21024x535Sep1920250821060008PM</image:caption><image:title>downloadagencycredentialsorbrochure21024x535Sep1920250821060008PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><lastmod>2025-09-26</lastmod></url><url><loc>https://kadence.com/report-the-modern-plate/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence.com-preview-image.png</image:loc><image:caption>Kadencecompreviewimage</image:caption><image:title>Kadencecompreviewimage</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><lastmod>2025-10-28</lastmod></url><url><loc>https://kadence.com/knowledge/the-blurred-line-between-branding-and-politics/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-95.png</image:loc><image:caption>CopyofSampleforblogpost95</image:caption><image:title>CopyofSampleforblogpost95</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-2-1024x535-Sep-11-2025-05-32-44-0019-PM.png</image:loc><image:caption>downloadagencycredentialsorbrochure21024x535Sep1120250532440019PM</image:caption><image:title>downloadagencycredentialsorbrochure21024x535Sep1120250532440019PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-best-a-man-can-get--1024x614.png</image:loc><image:caption>Thebestamancanget1024x614</image:caption><image:title>Thebestamancanget1024x614</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1370432427.jpg</image:loc><image:caption>GettyImages1370432427</image:caption><image:title>GettyImages1370432427</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1219583078.jpg</image:loc><image:caption>GettyImages1219583078</image:caption><image:title>GettyImages1219583078</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Bud-Light-Trans-Campaign-1024x627.png</image:loc><image:caption>BudLightTransCampaign1024x627</image:caption><image:title>BudLightTransCampaign1024x627</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/How-millennials-are-champions-of-equality-2-1-1024x512-4.png</image:loc><image:caption>Howmillennialsarechampionsofequality211024x5124</image:caption><image:title>Howmillennialsarechampionsofequality211024x5124</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><lastmod>2025-09-22</lastmod></url><url><loc>https://kadence.com/office/market-research-agency-canada</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ESOMAR-Congress-2023-Winner-216x216.jpg</image:loc><image:caption>WIMESOMARCongress2023Winner216x216</image:caption><image:title>WIMESOMARCongress2023Winner216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wallstreetjournal-logo-217x120.png</image:loc><image:caption>wallstreetjournallogo217x120</image:caption><image:title>wallstreetjournallogo217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2020</image:caption><image:title>WIMAOTYcrop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>KadenceteamcollectingAgencyoftheYearaward</image:caption><image:title>WIMJOE43941216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WLASALOGO2017144x46</image:caption><image:title>WLASALOGO2017144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>BestDataCollectionFinalistMarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMBestDataCollection216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>QuirksSupplieroftheYearKadenceInternational</image:caption><image:title>WIMQuirkAwards1881216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURAInnovationoftheYearaward</image:caption><image:title>WIMFinalistlogoLARGE216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WIFieldworkServices</image:caption><image:title>WIFieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>KadenceInternationalisHighlyCommendedforGlobalAgencyofTheYear</image:caption><image:title>WIMGlobalAgencycop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2021</image:caption><image:title>WIMAOTYMR1216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRSOpperationsAwardsTrophy</image:caption><image:title>WIPmrsoppies2216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>MarketingInteractiveAgencyoftheYearWinnerGold2021</image:caption><image:title>WIMmarketinginteractiveagencyoftheyear2021gold216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WIInsightActivation</image:caption><image:title>WIInsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>MarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMmrsoppies216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WIProductDevelopment</image:caption><image:title>WIProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:caption><image:title>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WIBrandAndAdvertising</image:caption><image:title>WIBrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>KadenceInternationalMarketResearchAgencyoftheYearSingapore</image:caption><image:title>WIMOptimizedimage131216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WICustomerAndMarket</image:caption><image:title>WICustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagersplayingsport</image:caption><image:title>WIMgirlsonwhiteredjerseyplayinghandgame1634652720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090.jpg</image:loc><image:caption>WIMphotoofpeopleleaningonwoodentable31846142180x1090</image:caption><image:title>WIMphotoofpeopleleaningonwoodentable31846142180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wallstreetjournallogo</image:caption><image:title>wallstreetjournallogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIMchuttersnapmfo1E7omzkunsplash720x216</image:caption><image:title>WIMchuttersnapmfo1E7omzkunsplash720x216</image:title></image:image><lastmod>2026-02-26</lastmod></url><url><loc>https://kadence.com/knowledge/how-to-develop-a-market-entry-strategy-for-singapore/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-2024-07-01T103944_383-1.png</image:loc><image:caption>Sampleforblogpost20240701T1039443831</image:caption><image:title>Sampleforblogpost20240701T1039443831</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Kadence-Icon-380x380.png</image:loc><image:caption>KadenceIcon380x380</image:caption><image:title>KadenceIcon380x380</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1204395057.jpg</image:loc><image:caption>GettyImages1204395057</image:caption><image:title>GettyImages1204395057</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-future-of-the-home-gym-2-1024x535-4.png</image:loc><image:caption>Thefutureofthehomegym21024x5354</image:caption><image:title>Thefutureofthehomegym21024x5354</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1.jpg</image:loc><image:caption>20200129Header1</image:caption><image:title>20200129Header1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-60.png</image:loc><image:caption>Sampleforblogpost60</image:caption><image:title>Sampleforblogpost60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V1-1024x536-4.png</image:loc><image:caption>GENZGenZV11024x5364</image:caption><image:title>GENZGenZV11024x5364</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/knowledge/what-is-quantitative-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-Modern-Plate-1-Sep-16-2025-10-58-53-4528-AM.png</image:loc><image:caption>TheModernPlate1Sep1620251058534528AM</image:caption><image:title>TheModernPlate1Sep1620251058534528AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1464550329.jpg</image:loc><image:caption>GettyImages1464550329</image:caption><image:title>GettyImages1464550329</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-Sep-16-2025-11-16-00-7155-AM.png</image:loc><image:caption>submitaresearchbrief4Sep1620251116007155AM</image:caption><image:title>submitaresearchbrief4Sep1620251116007155AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/As-introduction-to-Data-collection-in-marketing-research.jpg</image:loc><image:caption>AsintroductiontoDatacollectioninmarketingresearch</image:caption><image:title>AsintroductiontoDatacollectioninmarketingresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/pexels-marta-longas-3143085-scaled.jpg</image:loc><image:caption>pexelsmartalongas3143085scaled</image:caption><image:title>pexelsmartalongas3143085scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Trend-3-Uncover-the-trends-in-mobile-media-consumption.png</image:loc><image:caption>Trend3Uncoverthetrendsinmobilemediaconsumption</image:caption><image:title>Trend3Uncoverthetrendsinmobilemediaconsumption</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><lastmod>2025-11-04</lastmod></url><url><loc>https://kadence.com/service/in-depth-interviews/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>ashopinTokyoJapan</image:caption><image:title>WIMJapanOffice88x88007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UKoffice</image:caption><image:title>WIMUKOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1288712636.jpg</image:loc><image:caption>GettyImages1288712636</image:caption><image:title>GettyImages1288712636</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WLMarsInclogo2019392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>JapanTokyo</image:caption><image:title>WIMJapanOffice88x88006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IDI-FV_1090x545.jpg</image:loc><image:caption>IDImarketresearchindepthinterview</image:caption><image:title>WIMIDIFV1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>KadenceThailand</image:caption><image:title>WIMThailandOffice88x8811</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1139733438-scaled.jpg</image:loc><image:caption>GettyImages1139733438scaled</image:caption><image:title>GettyImages1139733438scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-philippines-88x88.jpg</image:loc><image:caption>officephilippines88x88</image:caption><image:title>officephilippines88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>KadenceIndonesia</image:caption><image:title>WIMIndonesiaOffice88x885</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>BenefitTick</image:caption><image:title>WIiconbenefittick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>KadenceUSAteamphoto</image:caption><image:title>WIMUSOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/market-research-us.jpg</image:loc><image:caption>marketresearchus</image:caption><image:title>marketresearchus</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIMTestimonials3304x304002</image:caption><image:title>WIMTestimonials3304x304002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogosvg392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1315650854.jpg</image:loc><image:caption>GettyImages1315650854</image:caption><image:title>GettyImages1315650854</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Havells_Logo.svg-364x240.png</image:loc><image:caption>Havells</image:caption><image:title>WL1200pxHavellsLogosvg364x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>KadenceSingaporeofficeteam</image:caption><image:title>WIMKadenceSingaporeoffice88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>KadenceIndia</image:caption><image:title>WIMIndiaOffice88x88003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL1200pxSamsungwordmarksvg144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogo288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>MarketresearchinAsia</image:caption><image:title>WIMPhilippinesOffice88x88009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2214022561.jpg</image:loc><image:caption>GettyImages2214022561</image:caption><image:title>GettyImages2214022561</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premiumhomeappliancesfridgewashingmachine</image:caption><image:title>WIMPremiumhomeappliancesfridgewashingmachine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>KadenceIndonesiaofficeteam</image:caption><image:title>WIMIndonesiaOffice88x884</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432.jpg</image:loc><image:caption>Plug</image:caption><image:title>WIMpaulhanaokaRJkKjLu8I9Iunsplash1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216.jpg</image:loc><image:caption>WIMdebbyhudsonjcc8sxK2Adwunsplash1720x216</image:caption><image:title>WIMdebbyhudsonjcc8sxK2Adwunsplash1720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>KadenceIndiaofficeteam</image:caption><image:title>WIMIndiaOffice88x88002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>KadenceChina</image:caption><image:title>WIMarticle88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>KadenceUKofficeteam</image:caption><image:title>WIMUKOffice88x8813</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>ConductingOnlineResearchinAsia2</image:caption><image:title>WIMConductingOnlineResearchinAsia2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIMTestimonials3903x651001</image:caption><image:title>WIMTestimonials3903x651001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1464550329.jpg</image:loc><image:caption>GettyImages1464550329</image:caption><image:title>GettyImages1464550329</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-vietnam.png</image:loc><image:caption>KadenceVietnamofficeteam</image:caption><image:title>officevietnam</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLdiscoverchannellogo392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>KadenceChinaofficeteam</image:caption><image:title>WIMKadenceChina88x88001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WLBridgestonelogo288x61</image:title></image:image><lastmod>2025-09-30</lastmod></url><url><loc>https://kadence.com/service/usage-and-attitude-surveys/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>KadenceIndonesiaofficeteam</image:caption><image:title>WIMIndonesiaOffice88x884</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>KadenceUKofficeteam</image:caption><image:title>WIMUKOffice88x8813</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WLBridgestonelogo288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Education-1440x432.jpg</image:loc><image:caption>WIMEducation1440x432</image:caption><image:title>WIMEducation1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL1200pxSamsungwordmarksvg144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>KadenceSingaporeofficeteam</image:caption><image:title>WIMKadenceSingaporeoffice88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogosvg392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>ConductingOnlineResearchinAsia2</image:caption><image:title>WIMConductingOnlineResearchinAsia2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1315650854.jpg</image:loc><image:caption>GettyImages1315650854</image:caption><image:title>GettyImages1315650854</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premiumhomeappliancesfridgewashingmachine</image:caption><image:title>WIMPremiumhomeappliancesfridgewashingmachine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>KadenceChina</image:caption><image:title>WIMarticle88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/market-research-us.jpg</image:loc><image:caption>marketresearchus</image:caption><image:title>marketresearchus</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>KadenceUSAteamphoto</image:caption><image:title>WIMUSOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1187585123.jpg</image:loc><image:caption>GettyImages1187585123</image:caption><image:title>GettyImages1187585123</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLdiscoverchannellogo392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432.jpg</image:loc><image:caption>Plug</image:caption><image:title>WIMpaulhanaokaRJkKjLu8I9Iunsplash1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-vietnam.png</image:loc><image:caption>KadenceVietnamofficeteam</image:caption><image:title>officevietnam</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WLMarsInclogo2019392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>KadenceIndiaofficeteam</image:caption><image:title>WIMIndiaOffice88x88002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogo288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_logo-d-smu.svg</image:loc><image:caption>WLlogodsmu</image:caption><image:title>WLlogodsmu</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIMTestimonials3304x304002</image:caption><image:title>WIMTestimonials3304x304002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-48.png</image:loc><image:caption>CopyofSampleforblogpost48</image:caption><image:title>CopyofSampleforblogpost48</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-philippines-88x88.jpg</image:loc><image:caption>officephilippines88x88</image:caption><image:title>officephilippines88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>KadenceChinaofficeteam</image:caption><image:title>WIMKadenceChina88x88001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Usage-and-attitude-studies_1090x545.jpg</image:loc><image:caption>Usageandattitudestudies</image:caption><image:title>WIMUsageandattitudestudies1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>JapanTokyo</image:caption><image:title>WIMJapanOffice88x88006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>KadenceThailand</image:caption><image:title>WIMThailandOffice88x8811</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>BenefitTick</image:caption><image:title>WIiconbenefittick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>KadenceIndia</image:caption><image:title>WIMIndiaOffice88x88003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>MarketresearchinAsia</image:caption><image:title>WIMPhilippinesOffice88x88009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UKoffice</image:caption><image:title>WIMUKOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1347251271.jpg</image:loc><image:caption>GettyImages1347251271</image:caption><image:title>GettyImages1347251271</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Havells_Logo.svg-364x240.png</image:loc><image:caption>Havells</image:caption><image:title>WL1200pxHavellsLogosvg364x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIMTestimonials3903x651001</image:caption><image:title>WIMTestimonials3903x651001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>KadenceIndonesia</image:caption><image:title>WIMIndonesiaOffice88x885</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>ashopinTokyoJapan</image:caption><image:title>WIMJapanOffice88x88007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1613148057.jpg</image:loc><image:caption>GettyImages1613148057</image:caption><image:title>GettyImages1613148057</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><lastmod>2025-10-01</lastmod></url><url><loc>https://kadence.com/knowledge/the-shifting-tides-of-streaming-across-the-us-uk-and-southeast-asia-markets/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Streaming-Shows-Regional-viewing-Trends--630x1024.png</image:loc><image:caption>StreamingShowsRegionalviewingTrends630x1024</image:caption><image:title>StreamingShowsRegionalviewingTrends630x1024</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/How-millennials-love-eco-conscious-brands_-2-1-1024x512.png</image:loc><image:caption>Howmillennialsloveecoconsciousbrands</image:caption><image:title>Howmillennialsloveecoconsciousbrands211024x512</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-2025-02-13T100943_739.png</image:loc><image:caption>CopyofSampleforblogpost20250213T100943739</image:caption><image:title>CopyofSampleforblogpost20250213T100943739</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1283140974.jpg</image:loc><image:caption>GettyImages1283140974</image:caption><image:title>GettyImages1283140974</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-857589534.jpg</image:loc><image:caption>GettyImages857589534</image:caption><image:title>GettyImages857589534</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2220539132.jpg</image:loc><image:caption>GettyImages2220539132</image:caption><image:title>GettyImages2220539132</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535.png</image:loc><image:caption>submityourbrief</image:caption><image:title>submitaresearchbrief21024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><lastmod>2025-10-28</lastmod></url><url><loc>https://kadence.com/knowledge/from-browsing-to-buying-using-customer-journey-research-to-boost-sales/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/About-face_social-media-_About-face-1-04-2-1024x535-Sep-16-2025-10-22-07-1345-AM.png</image:loc><image:caption>AboutfacesocialmediaAboutface10421024x535Sep1620251022071345AM</image:caption><image:title>AboutfacesocialmediaAboutface10421024x535Sep1620251022071345AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-This-was-the-task-1-1024x576.png</image:loc><image:caption>CopyofThiswasthetask11024x576</image:caption><image:title>CopyofThiswasthetask11024x576</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2089465288.jpg</image:loc><image:caption>GettyImages2089465288</image:caption><image:title>GettyImages2089465288</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-30.png</image:loc><image:caption>Sampleforblogpost30</image:caption><image:title>Sampleforblogpost30</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1351767347-1.jpg</image:loc><image:caption>GettyImages13517673471</image:caption><image:title>GettyImages13517673471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1346682879.jpg</image:loc><image:caption>GettyImages1346682879</image:caption><image:title>GettyImages1346682879</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><lastmod>2025-09-19</lastmod></url><url><loc>https://kadence.com/service/concept-testing/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WLBridgestonelogo288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIMTestimonials3304x304002</image:caption><image:title>WIMTestimonials3304x304002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagersplayingsport</image:caption><image:title>WIMgirlsonwhiteredjerseyplayinghandgame1634652720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>KadenceIndiaofficeteam</image:caption><image:title>WIMIndiaOffice88x88002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIMTestimonials3903x651001</image:caption><image:title>WIMTestimonials3903x651001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>ConductingOnlineResearchinAsia2</image:caption><image:title>WIMConductingOnlineResearchinAsia2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>KadenceChina</image:caption><image:title>WIMarticle88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>ashopinTokyoJapan</image:caption><image:title>WIMJapanOffice88x88007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL1200pxSamsungwordmarksvg144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-vietnam.png</image:loc><image:caption>KadenceVietnamofficeteam</image:caption><image:title>officevietnam</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-philippines-88x88.jpg</image:loc><image:caption>officephilippines88x88</image:caption><image:title>officephilippines88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>KadenceThailand</image:caption><image:title>WIMThailandOffice88x8811</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>KadenceIndonesiaofficeteam</image:caption><image:title>WIMIndonesiaOffice88x884</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-72-1.png</image:loc><image:caption>Sampleforblogpost721</image:caption><image:title>Sampleforblogpost721</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UKoffice</image:caption><image:title>WIMUKOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>KadenceUKofficeteam</image:caption><image:title>WIMUKOffice88x8813</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Concept-testing-1090x545.jpg</image:loc><image:caption>Concepttesting</image:caption><image:title>WIMConcepttesting1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>KadenceUSAteamphoto</image:caption><image:title>WIMUSOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1370512298-scaled.jpg</image:loc><image:caption>GettyImages1370512298scaled</image:caption><image:title>GettyImages1370512298scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>BenefitTick</image:caption><image:title>WIiconbenefittick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>KadenceChinaofficeteam</image:caption><image:title>WIMKadenceChina88x88001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premiumhomeappliancesfridgewashingmachine</image:caption><image:title>WIMPremiumhomeappliancesfridgewashingmachine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>MarketresearchinAsia</image:caption><image:title>WIMPhilippinesOffice88x88009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1314817501.jpg</image:loc><image:caption>GettyImages1314817501</image:caption><image:title>GettyImages1314817501</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Havells_Logo.svg-364x240.png</image:loc><image:caption>Havells</image:caption><image:title>WL1200pxHavellsLogosvg364x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WLMarsInclogo2019392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-559537869.jpg</image:loc><image:caption>GettyImages559537869</image:caption><image:title>GettyImages559537869</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLdiscoverchannellogo392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/market-research-us.jpg</image:loc><image:caption>marketresearchus</image:caption><image:title>marketresearchus</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogo288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>KadenceIndonesia</image:caption><image:title>WIMIndonesiaOffice88x885</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>KadenceIndia</image:caption><image:title>WIMIndiaOffice88x88003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-50.png</image:loc><image:caption>CopyofSampleforblogpost50</image:caption><image:title>CopyofSampleforblogpost50</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-392x126.png</image:loc><image:caption>WLASALOGO2017392x126</image:caption><image:title>WLASALOGO2017392x126</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>KadenceSingaporeofficeteam</image:caption><image:title>WIMKadenceSingaporeoffice88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>JapanTokyo</image:caption><image:title>WIMJapanOffice88x88006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432.jpg</image:loc><image:caption>Plug</image:caption><image:title>WIMpaulhanaokaRJkKjLu8I9Iunsplash1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogosvg392x69</image:title></image:image><lastmod>2025-09-30</lastmod></url><url><loc>https://kadence.com/ja/service/neuroscience/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Annie-spratt_720x216.jpg</image:loc><image:caption>WIMAnniespratt720x216</image:caption><image:title>WIMAnniespratt720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_yoodo_gobear_web_logo-392x133.png</image:loc><image:caption>GoBear</image:caption><image:title>WLyoodogobearweblogo392x133</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>ashopinTokyoJapan</image:caption><image:title>WIMJapanOffice88x88007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UKoffice</image:caption><image:title>WIMUKOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>JapanTokyo</image:caption><image:title>WIMJapanOffice88x88006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bloomberg_Media_stack_blk-144x45.png</image:loc><image:caption>BloombergMedia</image:caption><image:title>WLBloombergMediastackblk144x45</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIMTestimonials3903x651001</image:caption><image:title>WIMTestimonials3903x651001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WLBridgestonelogo288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>BenefitTick</image:caption><image:title>WIiconbenefittick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>KadencePhilippinesofficeteam</image:caption><image:title>WIMPhilippinesOffice88x88008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogo288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>KadenceIndia</image:caption><image:title>WIMIndiaOffice88x88003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>MarketresearchinAsia</image:caption><image:title>WIMPhilippinesOffice88x88009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIMTestimonials3304x304002</image:caption><image:title>WIMTestimonials3304x304002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premiumhomeappliancesfridgewashingmachine</image:caption><image:title>WIMPremiumhomeappliancesfridgewashingmachine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>ConductingOnlineResearchinAsia2</image:caption><image:title>WIMConductingOnlineResearchinAsia2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>KadenceVietnam</image:caption><image:title>WIMVietnamOffice15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLdiscoverchannellogo392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>KadenceUSAteamphoto</image:caption><image:title>WIMUSOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogosvg392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>KadenceChinaofficeteam</image:caption><image:title>WIMKadenceChina88x88001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>KadenceIndonesia</image:caption><image:title>WIMIndonesiaOffice88x885</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216.jpg</image:loc><image:caption>WIMdebbyhudsonjcc8sxK2Adwunsplash1720x216</image:caption><image:title>WIMdebbyhudsonjcc8sxK2Adwunsplash1720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>KadenceThailand</image:caption><image:title>WIMThailandOffice88x8811</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>KadenceIndonesiaofficeteam</image:caption><image:title>WIMIndonesiaOffice88x884</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>KadenceIndiaofficeteam</image:caption><image:title>WIMIndiaOffice88x88002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>KadenceChina</image:caption><image:title>WIMarticle88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432.jpg</image:loc><image:caption>BloombergNeuroscience</image:caption><image:title>WIMballshapedcirclecloseupdark414860copy1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>KadenceSingaporeofficeteam</image:caption><image:title>WIMKadenceSingaporeoffice88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL1200pxSamsungwordmarksvg144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WLMarsInclogo2019392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>KadenceUKofficeteam</image:caption><image:title>WIMUKOffice88x8813</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Neuroscience_1090x545.jpg</image:loc><image:caption>Neuroscience</image:caption><image:title>WIMNeuroscience1090x545</image:title></image:image><lastmod>2025-10-03</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-benefits-of-market-segmentation/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/siora-photography-cixohzDpNIo-unsplash-scaled.jpg</image:loc><image:caption>sioraphotographycixohzDpNIounsplashscaled</image:caption><image:title>sioraphotographycixohzDpNIounsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-1-Sep-19-2025-05-31-39-6650-PM.png</image:loc><image:caption>submitaresearchbrief1Sep1920250531396650PM</image:caption><image:title>submitaresearchbrief1Sep1920250531396650PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Pet-owner-Personas-Cover-Page-1-4.png</image:loc><image:caption>PetownerPersonasCoverPage14</image:caption><image:title>PetownerPersonasCoverPage14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/adrianna-geo-_C2Rgp0GDn4-unsplash-scaled-e1621847384673.jpg</image:loc><image:caption>adriannageoC2Rgp0GDn4unsplashscalede1621847384673</image:caption><image:title>adriannageoC2Rgp0GDn4unsplashscalede1621847384673</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/courtney-nuss-A0GZVWDvWB0-unsplash-scaled-e1621847401788-1.jpg</image:loc><image:caption>courtneynussA0GZVWDvWB0unsplashscalede16218474017881</image:caption><image:title>courtneynussA0GZVWDvWB0unsplashscalede16218474017881</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-1-Sep-19-2025-05-05-30-3058-PM.png</image:loc><image:caption>11Sep1920250505303058PM</image:caption><image:title>11Sep1920250505303058PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><lastmod>2025-09-24</lastmod></url><url><loc>https://kadence.com/agency-credentials-philippines/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/mimi-thian-lp1AKIUV3yo-unsplash-scaled.jpg</image:loc><image:caption>mimithianlp1AKIUV3younsplashscaled</image:caption><image:title>mimithianlp1AKIUV3younsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mimi-thian-lp1AKIUV3yo-unsplash-2180x1090.jpg</image:loc><image:caption>WIMmimithianlp1AKIUV3younsplash2180x1090</image:caption><image:title>WIMmimithianlp1AKIUV3younsplash2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><lastmod>2025-10-16</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/conversational-ais-role-in-uncovering-multicultural-insights/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/3-36-1024x535-Sep-19-2025-06-54-45-0442-PM.png</image:loc><image:caption>3361024x535Sep1920250654450442PM</image:caption><image:title>3361024x535Sep1920250654450442PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages1162094164scaled</image:caption><image:title>GettyImages1162094164scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-60-1.png</image:loc><image:caption>Sampleforblogpost601</image:caption><image:title>Sampleforblogpost601</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/4-2-1024x535-Sep-19-2025-06-54-29-0554-PM.png</image:loc><image:caption>421024x535Sep1920250654290554PM</image:caption><image:title>421024x535Sep1920250654290554PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-1-1024x535.png</image:loc><image:caption>Submitaresearchbrief</image:caption><image:title>submitaresearchbrief11024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/siora-photography-cixohzDpNIo-unsplash-scaled.jpg</image:loc><image:caption>sioraphotographycixohzDpNIounsplashscaled</image:caption><image:title>sioraphotographycixohzDpNIounsplashscaled</image:title></image:image><lastmod>2026-02-23</lastmod></url><url><loc>https://kadence.com/ja/services-category/online-and-offline-fieldwork-services/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>KadenceIndia</image:caption><image:title>WIMIndiaOffice88x88003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>KadenceSingaporeofficeteam</image:caption><image:title>WIMKadenceSingaporeoffice88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/debby-hudson-jcc8sxK2Adw-unsplash-1-1440x432.jpg</image:loc><image:caption>debbyhudsonjcc8sxK2Adwunsplash11440x432</image:caption><image:title>debbyhudsonjcc8sxK2Adwunsplash11440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>KadenceUSAteamphoto</image:caption><image:title>WIMUSOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WIFieldworkServices</image:caption><image:title>WIFieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIMTestimonials3903x651001</image:caption><image:title>WIMTestimonials3903x651001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>KadenceChina</image:caption><image:title>WIMarticle88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIMTestimonials3304x304002</image:caption><image:title>WIMTestimonials3304x304002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WLBridgestonelogo288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogosvg392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_288x83.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars288x83</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_headset.svg</image:loc><image:caption>WIheadset</image:caption><image:title>WIheadset</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Services%20Hero/Fieldwork%20services.jpg</image:loc><image:caption>Fieldworkservices</image:caption><image:title>Fieldworkservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogo288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telephone-depth-interviews.svg</image:loc><image:caption>WItelephonedepthinterviews</image:caption><image:title>WItelephonedepthinterviews</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>KadenceThailand</image:caption><image:title>WIMThailandOffice88x8811</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200604-08empty-concrete-tunnel-through-mosque-1007431-2.jpg</image:loc><image:caption>2020060408emptyconcretetunnelthroughmosque10074312</image:caption><image:title>2020060408emptyconcretetunnelthroughmosque10074312</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>KadenceIndiaofficeteam</image:caption><image:title>WIMIndiaOffice88x88002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>JapanTokyo</image:caption><image:title>WIMJapanOffice88x88006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-220x240.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi220x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLdiscoverchannellogo392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_recruitment.svg</image:loc><image:caption>WIrecruitment</image:caption><image:title>WIrecruitment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_sensory-research.svg</image:loc><image:caption>WIsensoryresearch</image:caption><image:title>WIsensoryresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>ConductingOnlineResearchinAsia2</image:caption><image:title>WIMConductingOnlineResearchinAsia2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-392x126.png</image:loc><image:caption>WLASALOGO2017392x126</image:caption><image:title>WLASALOGO2017392x126</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_neuroscience.svg</image:loc><image:caption>WIneuroscience</image:caption><image:title>WIneuroscience</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL1200pxSamsungwordmarksvg144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>KadenceChinaofficeteam</image:caption><image:title>WIMKadenceChina88x88001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>KadenceUKofficeteam</image:caption><image:title>WIMUKOffice88x8813</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_focus-group.svg</image:loc><image:caption>WIfocusgroup</image:caption><image:title>WIfocusgroup</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Unilever-food-solutions-300x113.png</image:loc><image:caption>unileverfoodsolutions</image:caption><image:title>WLUnileverfoodsolutions300x113</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>MarketresearchinAsia</image:caption><image:title>WIMPhilippinesOffice88x88009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-communities.svg</image:loc><image:caption>WIonlinecommunities</image:caption><image:title>WIonlinecommunities</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagersplayingsport</image:caption><image:title>WIMgirlsonwhiteredjerseyplayinghandgame1634652720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UKoffice</image:caption><image:title>WIMUKOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_emerging-methodologies.svg</image:loc><image:caption>WIemergingmethodologies</image:caption><image:title>WIemergingmethodologies</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>ashopinTokyoJapan</image:caption><image:title>WIMJapanOffice88x88007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>KadenceIndonesia</image:caption><image:title>WIMIndonesiaOffice88x885</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WLMarsInclogo2019392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bloomberg_Media_stack_blk-144x45.png</image:loc><image:caption>BloombergMedia</image:caption><image:title>WLBloombergMediastackblk144x45</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-research-panels.svg</image:loc><image:caption>WIonlineresearchpanels</image:caption><image:title>WIonlineresearchpanels</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>KadencePhilippinesofficeteam</image:caption><image:title>WIMPhilippinesOffice88x88008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_expert-interviews.svg</image:loc><image:caption>WIexpertinterviews</image:caption><image:title>WIexpertinterviews</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>KadenceIndonesiaofficeteam</image:caption><image:title>WIMIndonesiaOffice88x884</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_brooke-cagle-YpefHkUc8BQ-unsplash-2-scaled-720x216.jpg</image:loc><image:caption>onlineresearchinasia</image:caption><image:title>WIMbrookecagleYpefHkUc8BQunsplash2scaled720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_central-location-testing.svg</image:loc><image:caption>WIcentrallocationtesting</image:caption><image:title>WIcentrallocationtesting</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432.jpg</image:loc><image:caption>BloombergNeuroscience</image:caption><image:title>WIMballshapedcirclecloseupdark414860copy1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_in-depth-interviews.svg</image:loc><image:caption>WIindepthinterviews</image:caption><image:title>WIindepthinterviews</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>KadenceVietnam</image:caption><image:title>WIMVietnamOffice15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><lastmod>2025-10-03</lastmod></url><url><loc>https://kadence.com/ja/podcast/ep-11-deciphering-healthcares-cryptic-senior-consumers-with-dr-justin-barclay/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/About%20Our%20Guest%20Images/1646190411254.jpeg</image:loc><image:caption>1646190411254</image:caption><image:title>1646190411254</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/BL_elusive-consumer-cover-1000x432.png</image:loc><image:caption>BLelusiveconsumercover1000x432</image:caption><image:title>BLelusiveconsumercover1000x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/Featured%20images/EPISODE-X-10.png</image:loc><image:caption>EPISODEX10</image:caption><image:title>EPISODEX10</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><lastmod>2025-11-05</lastmod></url><url><loc>https://kadence.com/en-us/office/market-research-agency-las-vegas</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIMchuttersnapmfo1E7omzkunsplash720x216</image:caption><image:title>WIMchuttersnapmfo1E7omzkunsplash720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRSOpperationsAwardsTrophy</image:caption><image:title>WIPmrsoppies2216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>KadenceInternationalisHighlyCommendedforGlobalAgencyofTheYear</image:caption><image:title>WIMGlobalAgencycop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WLASALOGO2017144x46</image:caption><image:title>WLASALOGO2017144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WIProductDevelopment</image:caption><image:title>WIProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>MarketingInteractiveAgencyoftheYearWinnerGold2021</image:caption><image:title>WIMmarketinginteractiveagencyoftheyear2021gold216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wallstreetjournal-logo-217x120.png</image:loc><image:caption>wallstreetjournallogo217x120</image:caption><image:title>wallstreetjournallogo217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>KadenceteamcollectingAgencyoftheYearaward</image:caption><image:title>WIMJOE43941216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2021</image:caption><image:title>WIMAOTYMR1216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURAInnovationoftheYearaward</image:caption><image:title>WIMFinalistlogoLARGE216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>BestDataCollectionFinalistMarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMBestDataCollection216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WICustomerAndMarket</image:caption><image:title>WICustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIMedwardheuKyzXEc2ksunsplash1814x372</image:caption><image:title>WIMedwardheuKyzXEc2ksunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:caption><image:title>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WHanastasiadulgierQboRVYU6sfQunsplash12180x1090</image:caption><image:title>WHanastasiadulgierQboRVYU6sfQunsplash12180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>MarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMmrsoppies216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wallstreetjournallogo</image:caption><image:title>wallstreetjournallogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WIFieldworkServices</image:caption><image:title>WIFieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>KadenceInternationalMarketResearchAgencyoftheYearSingapore</image:caption><image:title>WIMOptimizedimage131216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>QuirksSupplieroftheYearKadenceInternational</image:caption><image:title>WIMQuirkAwards1881216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611.jpg</image:loc><image:caption>WHclaybankshwLAI5lRhdMunsplash1e1614876480611</image:caption><image:title>WHclaybankshwLAI5lRhdMunsplash1e1614876480611</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090.jpg</image:loc><image:caption>WHshanelahiDDiLYtF88wunsplashscaled2180x1090</image:caption><image:title>WHshanelahiDDiLYtF88wunsplashscaled2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090.jpg</image:loc><image:caption>WIMphotoofpeopleleaningonwoodentable31846142180x1090</image:caption><image:title>WIMphotoofpeopleleaningonwoodentable31846142180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WIInsightActivation</image:caption><image:title>WIInsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:caption><image:title>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagersplayingsport</image:caption><image:title>WIMgirlsonwhiteredjerseyplayinghandgame1634652720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ESOMAR-Congress-2023-Winner-216x216.jpg</image:loc><image:caption>WIMESOMARCongress2023Winner216x216</image:caption><image:title>WIMESOMARCongress2023Winner216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WIBrandAndAdvertising</image:caption><image:title>WIBrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2020</image:caption><image:title>WIMAOTYcrop216x216</image:title></image:image><lastmod>2026-03-17</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/research-crickets-biggest-advertising-moment-what-worked-in-ipl-2024-ads-and-whats-next-for-sports-marketing-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Featured%20Images/GettyImages-1402084914.jpg</image:loc><image:caption>GettyImages1402084914</image:caption><image:title>GettyImages1402084914</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><lastmod>2025-10-06</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/from-headlines-to-hyperlinks-the-shifting-dynamics-of-news-consumption-and-trust/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/US-1024x535-Sep-19-2025-03-54-11-8063-PM.png</image:loc><image:caption>US1024x535Sep1920250354118063PM</image:caption><image:title>US1024x535Sep1920250354118063PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-92-2.png</image:loc><image:caption>Sampleforblogpost922</image:caption><image:title>Sampleforblogpost922</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1219583078-2.jpg</image:loc><image:caption>GettyImages12195830782</image:caption><image:title>GettyImages12195830782</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20191003_Green_brick.jpg</image:loc><image:caption>20191003Greenbrick</image:caption><image:title>20191003Greenbrick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-1024x535.png</image:loc><image:caption>Submitaresearchbrief</image:caption><image:title>submitaresearchbrief41024x535</image:title></image:image><lastmod>2025-10-23</lastmod></url><url><loc>https://kadence.com/podcast/ep-16-ai-ethics-and-impact-with-neeti-shukla-mehta/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/About%20Our%20Guest%20Images/Neeti-Mehta-Shukla-3.jpg</image:loc><image:caption>NeetiMehtaShukla3</image:caption><image:title>NeetiMehtaShukla3</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/Featured%20images/Podcast-episode-covers-1.png</image:loc><image:caption>Podcastepisodecovers1</image:caption><image:title>Podcastepisodecovers1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/BL_elusive-consumer-cover-1000x432.png</image:loc><image:caption>BLelusiveconsumercover1000x432</image:caption><image:title>BLelusiveconsumercover1000x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><lastmod>2025-10-06</lastmod></url><url><loc>https://kadence.com/sector/b2b/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRSOpperationsAwardsTrophy</image:caption><image:title>WIPmrsoppies2216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>ashopinTokyoJapan</image:caption><image:title>WIMJapanOffice88x88007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_wall-street-journal-logo-144x14.png</image:loc><image:caption>TheWallStreetJournal</image:caption><image:title>WLwallstreetjournallogo144x14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>KadenceInternationalisHighlyCommendedforGlobalAgencyofTheYear</image:caption><image:title>WIMGlobalAgencycop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>KadenceSingaporeofficeteam</image:caption><image:title>WIMKadenceSingaporeoffice88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLdiscoverchannellogo392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>KadenceChina</image:caption><image:title>WIMarticle88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>KadenceIndonesia</image:caption><image:title>WIMIndonesiaOffice88x885</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/bloomberg%20logo.png</image:loc><image:caption>bloomberglogo</image:caption><image:title>bloomberglogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-2048631679.jpg</image:loc><image:caption>GettyImages2048631679</image:caption><image:title>GettyImages2048631679</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>KadenceInternationalMarketResearchAgencyoftheYearSingapore</image:caption><image:title>WIMOptimizedimage131216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-vietnam.png</image:loc><image:caption>KadenceVietnamofficeteam</image:caption><image:title>officevietnam</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_wallstreetjournal-logo-217x120.png</image:loc><image:caption>WSJ</image:caption><image:title>WLwallstreetjournallogo217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2020</image:caption><image:title>WIMAOTYcrop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>MarketresearchinAsia</image:caption><image:title>WIMPhilippinesOffice88x88009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>KadenceUKofficeteam</image:caption><image:title>WIMUKOffice88x8813</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Annie-spratt_720x216.jpg</image:loc><image:caption>WIMAnniespratt720x216</image:caption><image:title>WIMAnniespratt720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>BestDataCollectionFinalistMarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMBestDataCollection216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_yoodo_gobear_web_logo-392x133.png</image:loc><image:caption>GoBear</image:caption><image:title>WLyoodogobearweblogo392x133</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-34.png</image:loc><image:caption>CopyofSampleforblogpost34</image:caption><image:title>CopyofSampleforblogpost34</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL1200pxSamsungwordmarksvg144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UKoffice</image:caption><image:title>WIMUKOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AMA_580x578.png</image:loc><image:caption>WIMAMA580x578</image:caption><image:title>WIMAMA580x578</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>KadenceIndia</image:caption><image:title>WIMIndiaOffice88x88003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Business-to-Business-1090x545.png</image:loc><image:caption>WIMBusinesstoBusiness1090x545</image:caption><image:title>WIMBusinesstoBusiness1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_MarketUnderstanding.svg</image:loc><image:caption>WIMarketUnderstanding</image:caption><image:title>WIMarketUnderstanding</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>JapanTokyo</image:caption><image:title>WIMJapanOffice88x88006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_B2B-Sector-46x46.png</image:loc><image:caption>ICB2BSector46x46</image:caption><image:title>ICB2BSector46x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-philippines-88x88.jpg</image:loc><image:caption>officephilippines88x88</image:caption><image:title>officephilippines88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WLMarsInclogo2019392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:caption><image:title>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-53.png</image:loc><image:caption>CopyofSampleforblogpost53</image:caption><image:title>CopyofSampleforblogpost53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIMTestimonials3304x304002</image:caption><image:title>WIMTestimonials3304x304002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>KadenceUSAteamphoto</image:caption><image:title>WIMUSOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WI_Bloomberg_Media_300x94.jpg</image:loc><image:caption>BloombergMedia</image:caption><image:title>WIBloombergMedia300x94</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/treatwell.png</image:loc><image:caption>treatwell</image:caption><image:title>treatwell</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>KadenceIndonesiaofficeteam</image:caption><image:title>WIMIndonesiaOffice88x884</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2203911891.jpg</image:loc><image:caption>GettyImages2203911891</image:caption><image:title>GettyImages2203911891</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIMTestimonials3903x651001</image:caption><image:title>WIMTestimonials3903x651001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>KadenceChinaofficeteam</image:caption><image:title>WIMKadenceChina88x88001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>KadenceThailand</image:caption><image:title>WIMThailandOffice88x8811</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_EllieTehrani_300x300.jpg</image:loc><image:caption>EllieTehrani</image:caption><image:title>TPEllieTehrani300x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogo288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerUnderstanding.svg</image:loc><image:caption>WICustomerUnderstanding</image:caption><image:title>WICustomerUnderstanding</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>KadenceIndiaofficeteam</image:caption><image:title>WIMIndiaOffice88x88002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>QuirksSupplieroftheYearKadenceInternational</image:caption><image:title>WIMQuirkAwards1881216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_BloombergMedia_720x216.jpg</image:loc><image:caption>BusinessdecisionmakersBloomberg</image:caption><image:title>WIMBloombergMedia720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/market-research-us.jpg</image:loc><image:caption>marketresearchus</image:caption><image:title>marketresearchus</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Hairdresser_720x216.jpg</image:loc><image:caption>WIMHairdresser720x216</image:caption><image:title>WIMHairdresser720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2185776283.jpg</image:loc><image:caption>GettyImages2185776283</image:caption><image:title>GettyImages2185776283</image:title></image:image><lastmod>2025-11-11</lastmod></url><url><loc>https://kadence.com/knowledge/how-gen-alpha-is-redefining-consumer-behavior/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Gen-Alpha-Graphic-1024x576.png</image:loc><image:caption>GenAlphaGraphic1024x576</image:caption><image:title>GenAlphaGraphic1024x576</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-Modern-Plate-1-1024x535-Sep-11-2025-08-54-01-6469-PM.png</image:loc><image:caption>TheModernPlate11024x535Sep1120250854016469PM</image:caption><image:title>TheModernPlate11024x535Sep1120250854016469PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-1024x535.png</image:loc><image:caption>Submitaresearchbrief</image:caption><image:title>submitaresearchbrief41024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-61.png</image:loc><image:caption>CopyofSampleforblogpost61</image:caption><image:title>CopyofSampleforblogpost61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1144234644.jpg</image:loc><image:caption>GettyImages1144234644</image:caption><image:title>GettyImages1144234644</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1.jpg</image:loc><image:caption>20200129Header1</image:caption><image:title>20200129Header1</image:title></image:image><lastmod>2025-10-29</lastmod></url><url><loc>https://kadence.com/knowledge/from-gym-to-street-shifting-trends-in-japans-sportswear-category/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Feeling-Good-cover-ad-1024x535.png</image:loc><image:caption>fitnessmedtechindustrytrendsreport</image:caption><image:title>FeelingGoodcoverad1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-28.png</image:loc><image:caption>CopyofSampleforblogpost28</image:caption><image:title>CopyofSampleforblogpost28</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Featured%20Images/GettyImages-1484761684.jpg</image:loc><image:caption>GettyImages1484761684</image:caption><image:title>GettyImages1484761684</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-3-1024x535.png</image:loc><image:caption>Submityourmarketresearchbrief</image:caption><image:title>submitaresearchbrief31024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Usage@3x-1-489x1024.png</image:loc><image:caption>Usage3x1489x1024</image:caption><image:title>Usage3x1489x1024</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Observations-2@3x-1-1024x930.png</image:loc><image:caption>Observations23x11024x930</image:caption><image:title>Observations23x11024x930</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1351767347-1.jpg</image:loc><image:caption>GettyImages13517673471</image:caption><image:title>GettyImages13517673471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><lastmod>2025-10-28</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-decline-of-department-stores-understanding-changing-consumer-preferences-and-the-future-of-retail/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-958770796-1.jpg</image:loc><image:caption>GettyImages9587707961</image:caption><image:title>GettyImages9587707961</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1181405477.jpg</image:loc><image:caption>GettyImages1181405477</image:caption><image:title>GettyImages1181405477</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-1024x535.png</image:loc><image:caption>Submitaresearchbrief</image:caption><image:title>submitaresearchbrief41024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20191003_Green_brick.jpg</image:loc><image:caption>20191003Greenbrick</image:caption><image:title>20191003Greenbrick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2089465288.jpg</image:loc><image:caption>GettyImages2089465288</image:caption><image:title>GettyImages2089465288</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Whos-Shaping-the-auto-market-1024x535-Sep-19-2025-08-54-09-4622-PM.png</image:loc><image:caption>WhosShapingtheautomarket1024x535Sep1920250854094622PM</image:caption><image:title>WhosShapingtheautomarket1024x535Sep1920250854094622PM</image:title></image:image><lastmod>2025-10-23</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/5-major-challenges-of-market-segmentation-and-how-to-mitigate-them/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/adrianna-geo-_C2Rgp0GDn4-unsplash-scaled-e1621847384673.jpg</image:loc><image:caption>adriannageoC2Rgp0GDn4unsplashscalede1621847384673</image:caption><image:title>adriannageoC2Rgp0GDn4unsplashscalede1621847384673</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/jonathan-mast-ntjpaf3o-Bw-unsplash-scaled.jpg</image:loc><image:caption>jonathanmastntjpaf3oBwunsplashscaled</image:caption><image:title>jonathanmastntjpaf3oBwunsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/7-Sep-19-2025-05-31-16-9353-PM.png</image:loc><image:caption>7Sep1920250531169353PM</image:caption><image:title>7Sep1920250531169353PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Segments-of-citrus-fruits-1.jpg</image:loc><image:caption>Segmentsofcitrusfruits1</image:caption><image:title>Segmentsofcitrusfruits1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V1.png</image:loc><image:caption>GENZGenZV1</image:caption><image:title>GENZGenZV1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2199471153.jpg</image:loc><image:caption>GettyImages2199471153</image:caption><image:title>GettyImages2199471153</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><lastmod>2025-10-08</lastmod></url><url><loc>https://kadence.com/ja/case-study/understanding-the-elements-of-value-driving-recommendations-for-panasonic/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/GettyImages-1197711742-1000x1000.jpg</image:loc><image:caption>GettyImages11977117421000x1000</image:caption><image:title>GettyImages11977117421000x1000</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Case%20Studies/6th%20page%20hero%20sec.jpg</image:loc><image:caption>6thpageherosec</image:caption><image:title>6thpageherosec</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/Panasonic.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200604-08empty-concrete-tunnel-through-mosque-1007431-2.jpg</image:loc><image:caption>2020060408emptyconcretetunnelthroughmosque10074312</image:caption><image:title>2020060408emptyconcretetunnelthroughmosque10074312</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>ConductingOnlineResearchinAsia2</image:caption><image:title>WIMConductingOnlineResearchinAsia2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><lastmod>2025-10-06</lastmod></url><url><loc>https://kadence.com/en-us/service/focus-groups/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogo288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>ConductingOnlineResearchinAsia2</image:caption><image:title>WIMConductingOnlineResearchinAsia2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>KadenceUSAteamphoto</image:caption><image:title>WIMUSOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WLMarsInclogo2019392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>KadenceChina</image:caption><image:title>WIMarticle88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>KadenceUKofficeteam</image:caption><image:title>WIMUKOffice88x8813</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1790208304-1.jpg</image:loc><image:caption>GettyImages17902083041</image:caption><image:title>GettyImages17902083041</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>KadenceChinaofficeteam</image:caption><image:title>WIMKadenceChina88x88001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Focus%20Group_1090x545.jpg</image:loc><image:caption>FocusGroup</image:caption><image:title>WIMFocusGroup1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>KadenceThailand</image:caption><image:title>WIMThailandOffice88x8811</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WIM_Vital%20Strategies_720x216.jpg</image:loc><image:caption>VitalStrategies</image:caption><image:title>WIMVitalStrategies720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/vital-strategies-logo.png</image:loc><image:caption>vitalstrategieslogo</image:caption><image:title>vitalstrategieslogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>KadenceVietnam</image:caption><image:title>WIMVietnamOffice15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bloomberg_Media_stack_blk-144x45.png</image:loc><image:caption>BloombergMedia</image:caption><image:title>WLBloombergMediastackblk144x45</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>KadencePhilippinesofficeteam</image:caption><image:title>WIMPhilippinesOffice88x88008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-22-1.png</image:loc><image:caption>Sampleforblogpost221</image:caption><image:title>Sampleforblogpost221</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-486613528-2.jpg</image:loc><image:caption>GettyImages4866135282</image:caption><image:title>GettyImages4866135282</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1492377092%20(1).jpg</image:loc><image:caption>GettyImages14923770921</image:caption><image:title>GettyImages14923770921</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLdiscoverchannellogo392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>KadenceIndonesia</image:caption><image:title>WIMIndonesiaOffice88x885</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIMTestimonials3903x651001</image:caption><image:title>WIMTestimonials3903x651001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>BenefitTick</image:caption><image:title>WIiconbenefittick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>KadenceIndia</image:caption><image:title>WIMIndiaOffice88x88003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Education-1440x432.jpg</image:loc><image:caption>WIMEducation1440x432</image:caption><image:title>WIMEducation1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIMTestimonials3304x304002</image:caption><image:title>WIMTestimonials3304x304002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>KadenceSingaporeofficeteam</image:caption><image:title>WIMKadenceSingaporeoffice88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_logo-d-smu.svg</image:loc><image:caption>WLlogodsmu</image:caption><image:title>WLlogodsmu</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-392x69-Sep-26-2025-05-27-04-1839-AM.png</image:loc><image:caption>PanasonicLogosvg392x69Sep2620250527041839AM</image:caption><image:title>PanasonicLogosvg392x69Sep2620250527041839AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>JapanTokyo</image:caption><image:title>WIMJapanOffice88x88006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL1200pxSamsungwordmarksvg144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>KadenceIndiaofficeteam</image:caption><image:title>WIMIndiaOffice88x88002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>ashopinTokyoJapan</image:caption><image:title>WIMJapanOffice88x88007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>MarketresearchinAsia</image:caption><image:title>WIMPhilippinesOffice88x88009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premiumhomeappliancesfridgewashingmachine</image:caption><image:title>WIMPremiumhomeappliancesfridgewashingmachine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UKoffice</image:caption><image:title>WIMUKOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>KadenceIndonesiaofficeteam</image:caption><image:title>WIMIndonesiaOffice88x884</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WLBridgestonelogo288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/As-introduction-to-Data-collection-in-marketing-research-2.jpg</image:loc><image:caption>AsintroductiontoDatacollectioninmarketingresearch2</image:caption><image:title>AsintroductiontoDatacollectioninmarketingresearch2</image:title></image:image><lastmod>2026-01-23</lastmod></url><url><loc>https://kadence.com/en-us/office/market-research-in-the-usa/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIMedwardheuKyzXEc2ksunsplash1814x372</image:caption><image:title>WIMedwardheuKyzXEc2ksunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:caption><image:title>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/iStock-671472110-scaled.jpg</image:loc><image:caption>iStock671472110scaled</image:caption><image:title>iStock671472110scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:caption><image:title>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WICustomerAndMarket</image:caption><image:title>WICustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/WIM_Run-Workshops-Research-Into-Action.png</image:loc><image:caption>Workshopsactivation</image:caption><image:title>WIMRunWorkshopsResearchIntoAction</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wallstreetjournallogo</image:caption><image:title>wallstreetjournallogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090.jpg</image:loc><image:caption>WHshanelahiDDiLYtF88wunsplashscaled2180x1090</image:caption><image:title>WHshanelahiDDiLYtF88wunsplashscaled2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WIFieldworkServices</image:caption><image:title>WIFieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WIBrandAndAdvertising</image:caption><image:title>WIBrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premiumhomeappliancesfridgewashingmachine</image:caption><image:title>WIMPremiumhomeappliancesfridgewashingmachine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_wallstreetjournal-logo-217x120.png</image:loc><image:caption>WSJ</image:caption><image:title>WLwallstreetjournallogo217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WIInsightActivation</image:caption><image:title>WIInsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WLASALOGO2017144x46</image:caption><image:title>WLASALOGO2017144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagersplayingsport</image:caption><image:title>WIMgirlsonwhiteredjerseyplayinghandgame1634652720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611.jpg</image:loc><image:caption>WHclaybankshwLAI5lRhdMunsplash1e1614876480611</image:caption><image:title>WHclaybankshwLAI5lRhdMunsplash1e1614876480611</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WHanastasiadulgierQboRVYU6sfQunsplash12180x1090</image:caption><image:title>WHanastasiadulgierQboRVYU6sfQunsplash12180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><lastmod>2026-01-22</lastmod></url><url><loc>https://kadence.com/en-us/service/concept-testing/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>KadenceUSAteamphoto</image:caption><image:title>WIMUSOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>KadenceThailand</image:caption><image:title>WIMThailandOffice88x8811</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1088608128-1.jpg</image:loc><image:caption>GettyImages10886081281</image:caption><image:title>GettyImages10886081281</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premiumhomeappliancesfridgewashingmachine</image:caption><image:title>WIMPremiumhomeappliancesfridgewashingmachine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>ashopinTokyoJapan</image:caption><image:title>WIMJapanOffice88x88007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2231135271.jpg</image:loc><image:caption>GettyImages2231135271</image:caption><image:title>GettyImages2231135271</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WLBridgestonelogo288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>MarketresearchinAsia</image:caption><image:title>WIMPhilippinesOffice88x88009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIMTestimonials3903x651001</image:caption><image:title>WIMTestimonials3903x651001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>ConductingOnlineResearchinAsia2</image:caption><image:title>WIMConductingOnlineResearchinAsia2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIMTestimonials3304x304002</image:caption><image:title>WIMTestimonials3304x304002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>KadenceIndia</image:caption><image:title>WIMIndiaOffice88x88003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagersplayingsport</image:caption><image:title>WIMgirlsonwhiteredjerseyplayinghandgame1634652720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Concept-testing-1090x545.jpg</image:loc><image:caption>Concepttesting</image:caption><image:title>WIMConcepttesting1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>KadenceUKofficeteam</image:caption><image:title>WIMUKOffice88x8813</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-392x126.png</image:loc><image:caption>WLASALOGO2017392x126</image:caption><image:title>WLASALOGO2017392x126</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bloomberg_Media_stack_blk-144x45.png</image:loc><image:caption>BloombergMedia</image:caption><image:title>WLBloombergMediastackblk144x45</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>JapanTokyo</image:caption><image:title>WIMJapanOffice88x88006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>BenefitTick</image:caption><image:title>WIiconbenefittick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432.jpg</image:loc><image:caption>Plug</image:caption><image:title>WIMpaulhanaokaRJkKjLu8I9Iunsplash1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogosvg392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL1200pxSamsungwordmarksvg144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>KadenceVietnam</image:caption><image:title>WIMVietnamOffice15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1356400993.jpg</image:loc><image:caption>GettyImages1356400993</image:caption><image:title>GettyImages1356400993</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-50-3.png</image:loc><image:caption>CopyofSampleforblogpost503</image:caption><image:title>CopyofSampleforblogpost503</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>KadenceChinaofficeteam</image:caption><image:title>WIMKadenceChina88x88001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_wall-street-journal-logo-144x14.png</image:loc><image:caption>TheWallStreetJournal</image:caption><image:title>WLwallstreetjournallogo144x14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>KadenceChina</image:caption><image:title>WIMarticle88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Havells_Logo.svg-364x240.png</image:loc><image:caption>Havells</image:caption><image:title>WL1200pxHavellsLogosvg364x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLdiscoverchannellogo392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogo288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>KadenceIndonesiaofficeteam</image:caption><image:title>WIMIndonesiaOffice88x884</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:caption><image:title>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UKoffice</image:caption><image:title>WIMUKOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/CHOSENkelli-mcclintock-GopRYASfsOc-unsplash-scaled-Sep-19-2025-03-39-12-5874-PM.jpg</image:loc><image:caption>CHOSENkellimcclintockGopRYASfsOcunsplashscaledSep1920250339125874PM</image:caption><image:title>CHOSENkellimcclintockGopRYASfsOcunsplashscaledSep1920250339125874PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WLMarsInclogo2019392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>KadenceIndiaofficeteam</image:caption><image:title>WIMIndiaOffice88x88002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>KadenceIndonesia</image:caption><image:title>WIMIndonesiaOffice88x885</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>KadencePhilippinesofficeteam</image:caption><image:title>WIMPhilippinesOffice88x88008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>KadenceSingaporeofficeteam</image:caption><image:title>WIMKadenceSingaporeoffice88x88</image:title></image:image><lastmod>2025-09-26</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/what-is-a-hall-test/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1864355711-2.jpg</image:loc><image:caption>GettyImages18643557112</image:caption><image:title>GettyImages18643557112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Kadence-Icon-380x380.png</image:loc><image:caption>KadenceIcon380x380</image:caption><image:title>KadenceIcon380x380</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled-2.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled2</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972-2.jpg</image:loc><image:caption>GettyImages9101449722</image:caption><image:title>GettyImages9101449722</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-2186716143-2.jpg</image:loc><image:caption>GettyImages21867161432</image:caption><image:title>GettyImages21867161432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><lastmod>2026-01-23</lastmod></url><url><loc>https://kadence.com/office/careers-at-kadence-india/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/Rajashekar.jpg</image:loc><image:caption>Rajashekar</image:caption><image:title>Rajashekar</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_kadence-india-team.jpg</image:loc><image:caption>WIMkadenceindiateam</image:caption><image:title>WIMkadenceindiateam</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Naresh-Bhatia-300x300.jpg</image:loc><image:caption>TPNareshBhatia300x300</image:caption><image:title>TPNareshBhatia300x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_GettyImages-1047549798-1-scaled-740x720.jpg</image:loc><image:caption>WorkLifeBalanceandFlexibility</image:caption><image:title>WIMGettyImages10475497981scaled740x720</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/Sushil.jpg</image:loc><image:caption>Sushil</image:caption><image:title>Sushil</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2122566559-2.jpg</image:loc><image:caption>GettyImages21225665592</image:caption><image:title>GettyImages21225665592</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Dependable_88x88.png</image:loc><image:caption>WIDependable88x88</image:caption><image:title>WIDependable88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/Pooja.jpg</image:loc><image:caption>Pooja</image:caption><image:title>Pooja</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/Kshitij.jpg</image:loc><image:caption>Kshitij</image:caption><image:title>Kshitij</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Sarvjeet-484x600.jpg</image:loc><image:caption>TPSarvjeet484x600</image:caption><image:title>TPSarvjeet484x600</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_GettyImages-1270913435.jpg</image:loc><image:caption>marketresearchjobsindia</image:caption><image:title>WIMGettyImages1270913435</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Genuine88x88.png</image:loc><image:caption>WIGenuine88x88</image:caption><image:title>WIGenuine88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/Ankit-Makkar.jpg</image:loc><image:caption>AnkitMakkar</image:caption><image:title>AnkitMakkar</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Aman_202508_001.jpg</image:loc><image:caption>TPAman202508001</image:caption><image:title>TPAman202508001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Agile_88x88.png</image:loc><image:caption>WIAgile88x88</image:caption><image:title>WIAgile88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/Ankita-Ambani.jpg</image:loc><image:caption>AnkitaAmbani</image:caption><image:title>AnkitaAmbani</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Futurists_88x88.png</image:loc><image:caption>WIFuturists88x88</image:caption><image:title>WIFuturists88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/Gaurav-Raj.jpg</image:loc><image:caption>GauravRaj</image:caption><image:title>GauravRaj</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_GettyImages-1047549194-1-scaled-740x720.jpg</image:loc><image:caption>kadenceoffice</image:caption><image:title>WHGettyImages10475491941scaled740x720</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Curious_88x88.png</image:loc><image:caption>WICurious88x88</image:caption><image:title>WICurious88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_perks4.jpg</image:loc><image:caption>WIMperks4</image:caption><image:title>WIMperks4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_careers_Teams_002.jpg</image:loc><image:caption>KadenceIndia</image:caption><image:title>WIMcareersTeams002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_GettyImages-1045876492-1-scaled-740x720.jpg</image:loc><image:caption>GlobalBrandandImpact</image:caption><image:title>WIMGettyImages10458764921scaled740x720</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_GettyImages-2122566559-2-2121x1090.jpg</image:loc><image:caption>KadenceIndiaoffice</image:caption><image:title>WHGettyImages212256655922121x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Tulika-Sheel_300x300.jpg</image:loc><image:caption>TPTulikaSheel300x300</image:caption><image:title>TPTulikaSheel300x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/Ankit-Gupta.jpg</image:loc><image:caption>AnkitGupta</image:caption><image:title>AnkitGupta</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_GettyImages-1185216974-1-740x720.jpg</image:loc><image:caption>OfficeCultureandGlobalCollaboration</image:caption><image:title>WIMGettyImages11852169741740x720</image:title></image:image><lastmod>2025-10-16</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/understanding-customer-needs-in-a-rapidly-changing-world-a-best-practice-guide/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-694855106-1.jpg</image:loc><image:caption>GettyImages6948551061</image:caption><image:title>GettyImages6948551061</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20191003_Green_brick.jpg</image:loc><image:caption>20191003Greenbrick</image:caption><image:title>20191003Greenbrick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1305487364-1-1.jpg</image:loc><image:caption>GettyImages130548736411</image:caption><image:title>GettyImages130548736411</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-623115024-1.jpg</image:loc><image:caption>GettyImages6231150241</image:caption><image:title>GettyImages6231150241</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1174490543-1024x683.jpg</image:loc><image:caption>GettyImages11744905431024x683</image:caption><image:title>GettyImages11744905431024x683</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-177774465-1.jpg</image:loc><image:caption>GettyImages1777744651</image:caption><image:title>GettyImages1777744651</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1145856251-1.jpg</image:loc><image:caption>GettyImages11458562511</image:caption><image:title>GettyImages11458562511</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled-2.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled2</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><lastmod>2025-10-07</lastmod></url><url><loc>https://kadence.com/ja/case-study</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/Panasonic.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Case%20Studies/7th%20oage%20hero%20sec.jpg</image:loc><image:caption>7thoageherosec</image:caption><image:title>7thoageherosec</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/havells%20logo.png</image:loc><image:caption>havellslogo</image:caption><image:title>havellslogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Case%20Studies/3rd%20page%20hero%20sec.jpg</image:loc><image:caption>3rdpageherosec</image:caption><image:title>3rdpageherosec</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Case%20Studies/9th%20page%20hero%20sec.jpg</image:loc><image:caption>9thpageherosec</image:caption><image:title>9thpageherosec</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Case%20Studies/WH_girls-on-white-red-jersey-playing-hand-game-163465-2-500x500.jpg</image:loc><image:caption>WHgirlsonwhiteredjerseyplayinghandgame1634652500x500</image:caption><image:title>WHgirlsonwhiteredjerseyplayinghandgame1634652500x500</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/bloomberg%20logo.png</image:loc><image:caption>bloomberglogo</image:caption><image:title>bloomberglogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/icon_unilever.png</image:loc><image:caption>iconunilever</image:caption><image:title>iconunilever</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/WH_Samsung_Case-study.jpg</image:loc><image:caption>WHSamsungCasestudy</image:caption><image:title>WHSamsungCasestudy</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/Mitsubishi.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Education-1000x1000.jpg</image:loc><image:caption>Education1000x1000</image:caption><image:title>Education1000x1000</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/samsung%20logo.png</image:loc><image:caption>samsunglogo</image:caption><image:title>samsunglogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Case%20Studies/2nd%20page%20hero%20sec.jpg</image:loc><image:caption>2ndpageherosec</image:caption><image:title>2ndpageherosec</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_CAGLogo-180x120.jpg</image:loc><image:caption>ChangiAirportGroupLogo</image:caption><image:title>WLCAGLogo180x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/BL_2133x858_Jewel_Tower2-1-1000x858.jpg</image:loc><image:caption>BL2133x858JewelTower211000x858</image:caption><image:title>BL2133x858JewelTower211000x858</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Case%20Studies/8th%20page%20hero%20sec.jpg</image:loc><image:caption>8thpageherosec</image:caption><image:title>8thpageherosec</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wallstreetjournal-logo-217x120.png</image:loc><image:caption>wallstreetjournallogo217x120</image:caption><image:title>wallstreetjournallogo217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/WIM_ASA_LOGO_2017-288x93.png</image:loc><image:caption>AmericanStudentAssistancelogo</image:caption><image:title>WIMASALOGO2017288x93</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/BL_Kadence_Pool-100-e1596635541564.jpg</image:loc><image:caption>BLKadencePool100e1596635541564</image:caption><image:title>BLKadencePool100e1596635541564</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/WH_Vital-Strategies.jpg</image:loc><image:caption>WHVitalStrategies</image:caption><image:title>WHVitalStrategies</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/GettyImages-1197711742-1000x1000.jpg</image:loc><image:caption>GettyImages11977117421000x1000</image:caption><image:title>GettyImages11977117421000x1000</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/Asahi_logo.png</image:loc><image:caption>Asahilogo</image:caption><image:title>Asahilogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Case%20Studies/5th%20page%20hero%20sec.jpg</image:loc><image:caption>5thpageherosec</image:caption><image:title>5thpageherosec</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/light-trails-on-highway-at-night-315938-1000x1000.jpg</image:loc><image:caption>lighttrailsonhighwayatnight3159381000x1000</image:caption><image:title>lighttrailsonhighwayatnight3159381000x1000</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Case%20Studies/6th%20page%20hero%20sec.jpg</image:loc><image:caption>6thpageherosec</image:caption><image:title>6thpageherosec</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/vital-strategies-logo.png</image:loc><image:caption>vitalstrategieslogo</image:caption><image:title>vitalstrategieslogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/treatwell.png</image:loc><image:caption>treatwell</image:caption><image:title>treatwell</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/yoodo_gobear.png</image:loc><image:caption>yoodogobear</image:caption><image:title>yoodogobear</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Case%20Studies/11th%20page%20hero%20sec.jpg</image:loc><image:caption>11thpageherosec</image:caption><image:title>11thpageherosec</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/signapore%20uni%20logo.svg</image:loc><image:caption>signaporeunilogo</image:caption><image:title>signaporeunilogo</image:title></image:image><lastmod>2025-09-30</lastmod></url><url><loc>https://kadence.com/knowledge/who-is-gen-jones/</loc><image:image><image:loc>https://kadence.com/hubfs/apple-iphone-marketing.jpg</image:loc><image:caption>appleiphonemarketing</image:caption><image:title>appleiphonemarketing</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-crcredentials-or-brochure-1-1024x535-Sep-11-2025-08-32-18-3492-PM.png</image:loc><image:caption>downloadagencycrcredentialsorbrochure11024x535Sep1120250832183492PM</image:caption><image:title>downloadagencycrcredentialsorbrochure11024x535Sep1120250832183492PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972.jpg</image:loc><image:caption>GettyImages910144972</image:caption><image:title>GettyImages910144972</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages1162094164scaled</image:caption><image:title>GettyImages1162094164scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1464550329.jpg</image:loc><image:caption>GettyImages1464550329</image:caption><image:title>GettyImages1464550329</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-55.png</image:loc><image:caption>CopyofSampleforblogpost55</image:caption><image:title>CopyofSampleforblogpost55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Famlously-Vegan-blog-6-1024x576.png</image:loc><image:caption>FamlouslyVeganblog61024x576</image:caption><image:title>FamlouslyVeganblog61024x576</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Dove-real-beauty-campaign.png</image:loc><image:caption>Doverealbeautycampaign</image:caption><image:title>Doverealbeautycampaign</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-4-07-1-1024x536-2.png</image:loc><image:caption>GENZGenZ40711024x5362</image:caption><image:title>GENZGenZ40711024x5362</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><lastmod>2025-09-18</lastmod></url><url><loc>https://kadence.com/knowledge/how-nutrition-label-changes-can-redefine-food-marketing/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/How%20Nutrition%20Label%20Changes%20Could%20Redefine%20Food%20Marketing.jpg</image:loc><image:caption>HowNutritionLabelChangesCouldRedefineFoodMarketing</image:caption><image:title>HowNutritionLabelChangesCouldRedefineFoodMarketing</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported%20sitepage%20images/AD_4nXcA320V_uuJ723znE0M3C7SvxoBHxFfqfe5AtE_ShwM1T9Qip04l6WH8aWXYssZor07OkPj_o67Ne_9mB3QjIYLAfa-iu3Go5o2QG6k6XatSCby5bCdzo-6UiYHTajnLjp7W7_uEg.png</image:loc><image:caption>kindbarsfoodlabels</image:caption><image:title>AD4nXcA320VuuJ723znE0M3C7SvxoBHxFfqfe5AtEShwM1T9Qip04l6WH8aWXYssZor07OkPjo67Ne9mB3QjIYLAfaiu3Go5o2QG6k6XatSCby5bCdzo6UiYHTajnLjp7W7uEg</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported%20sitepage%20images/AD_4nXcnhnCe6TpY8068-W_ZRWdonUQOdewmMazFCyDkuFTnvoLPkT9WmAXfjSvK1izfL7853KInWJ-u_OH7wHVuuWkhS1LfFU4LFrT2nEJaGzD85APrbZ5vI99GQo0oAH2PM4ydogMffw.png</image:loc><image:caption>UKfoodratingsystemtrafficlightlabelingsystem</image:caption><image:title>AD4nXcnhnCe6TpY8068WZRWdonUQOdewmMazFCyDkuFTnvoLPkT9WmAXfjSvK1izfL7853KInWJuOH7wHVuuWkhS1LfFU4LFrT2nEJaGzD85APrbZ5vI99GQo0oAH2PM4ydogMffw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported%20sitepage%20images/AD_4nXcVmQjwaB9rbLXksxzPcI-WefQqswTiQR06kzDlO237XpOB1zMZUxIx0qzcslhwvnBtEiCs_hOvrkqHoafsde96157TiF6lQ-AlpXl24tgrVJ0npKR1Ihoew9bP4AueRWaYZZNP.png</image:loc><image:caption>foodwarninglabelsinlatinamerica</image:caption><image:title>AD4nXcVmQjwaB9rbLXksxzPcIWefQqswTiQR06kzDlO237XpOB1zMZUxIx0qzcslhwvnBtEiCshOvrkqHoafsde96157TiF6lQAlpXl24tgrVJ0npKR1Ihoew9bP4AueRWaYZZNP</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1351767347-1.jpg</image:loc><image:caption>GettyImages13517673471</image:caption><image:title>GettyImages13517673471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported%20sitepage%20images/AD_4nXcuONhWG1t49EBYxDXZxFYKCAqIXyaIQecu8hj2VVlhYACRYmW1BgzFcFP6huToZBSmm1coHGlU8Ebd6cQTyOX4QdicObl7pJDkBmqNE0GBXiJ3Gyri9itJz2zWA-C6wKoe3qXI8g.png</image:loc><image:caption>australiahealthstarfoodratingsystem</image:caption><image:title>AD4nXcuONhWG1t49EBYxDXZxFYKCAqIXyaIQecu8hj2VVlhYACRYmW1BgzFcFP6huToZBSmm1coHGlU8Ebd6cQTyOX4QdicObl7pJDkBmqNE0GBXiJ3Gyri9itJz2zWAC6wKoe3qXI8g</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-1024x535.png</image:loc><image:caption>Submitaresearchbrief</image:caption><image:title>submitaresearchbrief41024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Dining-cover-2-1024x576.png</image:loc><image:caption>diningpersonas</image:caption><image:title>Diningcover21024x576</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported%20sitepage%20images/AD_4nXdpkRXXE0WRjmQkdJrX87jYN5Y06d0ACC8VIL3SOXivPUfXIC2gd_o1hTnyolNw2oDz4dOiGmjsg6VmT28H4FKA_ZPHobYtzBYt4B1A9Z8ee3yO8NdEArlKH6s8bME9EGLBDp0i.png</image:loc><image:caption>Chobanifoodlabels</image:caption><image:title>AD4nXdpkRXXE0WRjmQkdJrX87jYN5Y06d0ACC8VIL3SOXivPUfXIC2gdo1hTnyolNw2oDz4dOiGmjsg6VmT28H4FKAZPHobYtzBYt4B1A9Z8ee3yO8NdEArlKH6s8bME9EGLBDp0i</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-71-1024x1024.png</image:loc><image:caption>howconsumersrespondtohealthwarninglabels</image:caption><image:title>1711024x1024</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><lastmod>2025-10-23</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/what-is-the-purpose-of-market-segmentation/</loc><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Segments-of-citrus-fruits-1.jpg</image:loc><image:caption>Segmentsofcitrusfruits1</image:caption><image:title>Segmentsofcitrusfruits1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1219583078-2.jpg</image:loc><image:caption>GettyImages12195830782</image:caption><image:title>GettyImages12195830782</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/annie-spratt-ncQ2sguVlgo-unsplash-scaled-1.jpg</image:loc><image:caption>anniesprattncQ2sguVlgounsplashscaled1</image:caption><image:title>anniesprattncQ2sguVlgounsplashscaled1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/adrianna-geo-_C2Rgp0GDn4-unsplash-scaled-e1621847384673.jpg</image:loc><image:caption>adriannageoC2Rgp0GDn4unsplashscalede1621847384673</image:caption><image:title>adriannageoC2Rgp0GDn4unsplashscalede1621847384673</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><lastmod>2025-09-23</lastmod></url><url><loc>https://kadence.com/en-us/service/product-testing/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>KadenceIndia</image:caption><image:title>WIMIndiaOffice88x88003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>KadenceIndonesia</image:caption><image:title>WIMIndonesiaOffice88x885</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WLBridgestonelogo288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>KadenceIndonesiaofficeteam</image:caption><image:title>WIMIndonesiaOffice88x884</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>KadenceUKofficeteam</image:caption><image:title>WIMUKOffice88x8813</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>BenefitTick</image:caption><image:title>WIiconbenefittick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432.jpg</image:loc><image:caption>Plug</image:caption><image:title>WIMpaulhanaokaRJkKjLu8I9Iunsplash1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WLASALOGO2017144x46</image:caption><image:title>WLASALOGO2017144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_open-white-box-on-table_1090x545.jpg</image:loc><image:caption>openwhiteboxontable</image:caption><image:title>WIMopenwhiteboxontable1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL1200pxSamsungwordmarksvg144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wallstreetjournallogo</image:caption><image:title>wallstreetjournallogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WLMarsInclogo2019392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>ConductingOnlineResearchinAsia2</image:caption><image:title>WIMConductingOnlineResearchinAsia2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>JapanTokyo</image:caption><image:title>WIMJapanOffice88x88006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Havells_Logo.svg-364x240.png</image:loc><image:caption>Havells</image:caption><image:title>WL1200pxHavellsLogosvg364x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogo288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>ashopinTokyoJapan</image:caption><image:title>WIMJapanOffice88x88007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>KadenceVietnam</image:caption><image:title>WIMVietnamOffice15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>KadencePhilippinesofficeteam</image:caption><image:title>WIMPhilippinesOffice88x88008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLdiscoverchannellogo392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIMTestimonials3903x651001</image:caption><image:title>WIMTestimonials3903x651001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>KadenceSingaporeofficeteam</image:caption><image:title>WIMKadenceSingaporeoffice88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>KadenceUSAteamphoto</image:caption><image:title>WIMUSOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>KadenceIndiaofficeteam</image:caption><image:title>WIMIndiaOffice88x88002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>KadenceThailand</image:caption><image:title>WIMThailandOffice88x8811</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UKoffice</image:caption><image:title>WIMUKOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIMTestimonials3304x304002</image:caption><image:title>WIMTestimonials3304x304002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>KadenceChinaofficeteam</image:caption><image:title>WIMKadenceChina88x88001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>MarketresearchinAsia</image:caption><image:title>WIMPhilippinesOffice88x88009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:caption><image:title>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bloomberg_Media_stack_blk-144x45.png</image:loc><image:caption>BloombergMedia</image:caption><image:title>WLBloombergMediastackblk144x45</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagersplayingsport</image:caption><image:title>WIMgirlsonwhiteredjerseyplayinghandgame1634652720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>KadenceChina</image:caption><image:title>WIMarticle88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><lastmod>2025-10-28</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/why-japans-convenience-stores-have-become-everyday-infrastructure/</loc><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Fig-2-When-and-Why-Japanese-Consumers-Visit-Convenience-Stores.png</image:loc><image:caption>Fig2WhenandWhyJapaneseConsumersVisitConvenienceStores</image:caption><image:title>Fig2WhenandWhyJapaneseConsumersVisitConvenienceStores</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Fig-4-Japanese-Consumers-Who-Felt-Convenience-Store-Purchases%20-Were-More-Expensive-Than-Expected.png</image:loc><image:caption>Fig4JapaneseConsumersWhoFeltConvenienceStorePurchasesWereMoreExpensiveThanExpected</image:caption><image:title>Fig4JapaneseConsumersWhoFeltConvenienceStorePurchasesWereMoreExpensiveThanExpected</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Fig-1-Frequency-of-Convenience-Store-Use-in-Japan.png</image:loc><image:caption>Fig1FrequencyofConvenienceStoreUseinJapan</image:caption><image:title>Fig1FrequencyofConvenienceStoreUseinJapan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Types-of-Grocery-Shoppers-600x314-Sep-19-2025-08-19-35-0081-PM.png</image:loc><image:caption>TypesofGroceryShoppers600x314Sep1920250819350081PM</image:caption><image:title>TypesofGroceryShoppers600x314Sep1920250819350081PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-77-1.png</image:loc><image:caption>CopyofSampleforblogpost771</image:caption><image:title>CopyofSampleforblogpost771</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/fig-5-what-Japanese-consumers-Want-From-Convenience-Stores.png</image:loc><image:caption>fig5whatJapaneseconsumersWantFromConvenienceStores</image:caption><image:title>fig5whatJapaneseconsumersWantFromConvenienceStores</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1916632006.jpg</image:loc><image:caption>GettyImages1916632006</image:caption><image:title>GettyImages1916632006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Fig-3-Private-Brand-Selection-in-Convenience-Store-Purchases.png</image:loc><image:caption>Fig3PrivateBrandSelectioninConvenienceStorePurchases</image:caption><image:title>Fig3PrivateBrandSelectioninConvenienceStorePurchases</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1351767347.jpg</image:loc><image:caption>GettyImages1351767347</image:caption><image:title>GettyImages1351767347</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-2-1024x535.png</image:loc><image:caption>marketresearchagencycredentials</image:caption><image:title>downloadagencycredentialsorbrochure21024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><lastmod>2026-03-17</lastmod></url><url><loc>https://kadence.com/en-us/service/central-location-testing/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UKoffice</image:caption><image:title>WIMUKOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>KadenceIndonesiaofficeteam</image:caption><image:title>WIMIndonesiaOffice88x884</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>KadenceIndia</image:caption><image:title>WIMIndiaOffice88x88003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>KadenceIndiaofficeteam</image:caption><image:title>WIMIndiaOffice88x88002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_light-trails-on-highway-at-night-315938-1440x432.jpg</image:loc><image:caption>CarsonHighwayatNight</image:caption><image:title>WIMlighttrailsonhighwayatnight3159381440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>MarketresearchinAsia</image:caption><image:title>WIMPhilippinesOffice88x88009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>KadenceIndonesia</image:caption><image:title>WIMIndonesiaOffice88x885</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bloomberg_Media_stack_blk-144x45.png</image:loc><image:caption>BloombergMedia</image:caption><image:title>WLBloombergMediastackblk144x45</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>BenefitTick</image:caption><image:title>WIiconbenefittick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-220x240.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi220x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL1200pxSamsungwordmarksvg144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216.jpg</image:loc><image:caption>WIMdebbyhudsonjcc8sxK2Adwunsplash1720x216</image:caption><image:title>WIMdebbyhudsonjcc8sxK2Adwunsplash1720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432.jpg</image:loc><image:caption>BloombergNeuroscience</image:caption><image:title>WIMballshapedcirclecloseupdark414860copy1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>KadenceChinaofficeteam</image:caption><image:title>WIMKadenceChina88x88001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>KadenceUKofficeteam</image:caption><image:title>WIMUKOffice88x8813</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>KadenceSingaporeofficeteam</image:caption><image:title>WIMKadenceSingaporeoffice88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>KadenceUSAteamphoto</image:caption><image:title>WIMUSOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>KadenceChina</image:caption><image:title>WIMarticle88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>KadenceVietnam</image:caption><image:title>WIMVietnamOffice15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>KadencePhilippinesofficeteam</image:caption><image:title>WIMPhilippinesOffice88x88008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Central-location-testing-CLT-1090x545.jpg</image:loc><image:caption>CentrallocationtestingCLT</image:caption><image:title>WIMCentrallocationtestingCLT1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Annie-spratt_720x216.jpg</image:loc><image:caption>WIMAnniespratt720x216</image:caption><image:title>WIMAnniespratt720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>JapanTokyo</image:caption><image:title>WIMJapanOffice88x88006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>KadenceThailand</image:caption><image:title>WIMThailandOffice88x8811</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogo288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLdiscoverchannellogo392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/CHOSENgreg-rosenke-bJdK9v-VVw0-unsplash-scaled-1.jpg</image:loc><image:caption>CHOSENgregrosenkebJdK9vVVw0unsplashscaled1</image:caption><image:title>CHOSENgregrosenkebJdK9vVVw0unsplashscaled1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WLMarsInclogo2019392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WLBridgestonelogo288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>ashopinTokyoJapan</image:caption><image:title>WIMJapanOffice88x88007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIMTestimonials3304x304002</image:caption><image:title>WIMTestimonials3304x304002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIMTestimonials3903x651001</image:caption><image:title>WIMTestimonials3903x651001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_yoodo_gobear_web_logo-392x133.png</image:loc><image:caption>GoBear</image:caption><image:title>WLyoodogobearweblogo392x133</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>ConductingOnlineResearchinAsia2</image:caption><image:title>WIMConductingOnlineResearchinAsia2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><lastmod>2025-10-28</lastmod></url><url><loc>https://kadence.com/podcast/ep-14-the-art-and-science-of-market-research-podcast-with-noni-mcpherson/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/BL_elusive-consumer-cover-1000x432.png</image:loc><image:caption>BLelusiveconsumercover1000x432</image:caption><image:title>BLelusiveconsumercover1000x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/About%20Our%20Guest%20Images/1707156308360.jpeg</image:loc><image:caption>1707156308360</image:caption><image:title>1707156308360</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/Featured%20images/EPISODE-X-14.png</image:loc><image:caption>EPISODEX14</image:caption><image:title>EPISODEX14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><lastmod>2025-10-09</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/judgement-sampling/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972-2.jpg</image:loc><image:caption>GettyImages9101449722</image:caption><image:title>GettyImages9101449722</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Kadence-Icon-380x380.png</image:loc><image:caption>KadenceIcon380x380</image:caption><image:title>KadenceIcon380x380</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-123217493-1.jpg</image:loc><image:caption>GettyImages1232174931</image:caption><image:title>GettyImages1232174931</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/thisisengineering-raeng-DbLlKd8u2Rw-unsplash-scaled-1.jpg</image:loc><image:caption>thisisengineeringraengDbLlKd8u2Rwunsplashscaled1</image:caption><image:title>thisisengineeringraengDbLlKd8u2Rwunsplashscaled1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled-2.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled2</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><lastmod>2025-09-23</lastmod></url><url><loc>https://kadence.com/office/careers-at-kadence-vietnam/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Katrin%20Scheibert.png</image:loc><image:caption>KatrinScheibert</image:caption><image:title>KatrinScheibert</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Tulika-Sheel_300x300.jpg</image:loc><image:caption>TPTulikaSheel300x300</image:caption><image:title>TPTulikaSheel300x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Allaine%20Bettina%20Orosco.jpeg</image:loc><image:caption>AllaineBettinaOrosco</image:caption><image:title>AllaineBettinaOrosco</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Dam-Mai-Ngan_300x300.jpg</image:loc><image:caption>DamMaiNgan</image:caption><image:title>TPDamMaiNgan300x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Agile_88x88.png</image:loc><image:caption>WIAgile88x88</image:caption><image:title>WIAgile88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_GettyImages-1974607915-2119x1090.jpg</image:loc><image:caption>vietnamoffice</image:caption><image:title>WIMGettyImages19746079152119x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Dependable_88x88.png</image:loc><image:caption>WIDependable88x88</image:caption><image:title>WIDependable88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Futurists_88x88.png</image:loc><image:caption>WIFuturists88x88</image:caption><image:title>WIFuturists88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Curious_88x88.png</image:loc><image:caption>WICurious88x88</image:caption><image:title>WICurious88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Kengo-600x600.jpg</image:loc><image:caption>TPKengo600x600</image:caption><image:title>TPKengo600x600</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Genuine88x88.png</image:loc><image:caption>WIGenuine88x88</image:caption><image:title>WIGenuine88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><lastmod>2025-10-16</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/what-is-top-down-market-sizing/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Kadence-Icon-380x380.png</image:loc><image:caption>KadenceIcon380x380</image:caption><image:title>KadenceIcon380x380</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/What%20is%20market%20sizing.jpg</image:loc><image:caption>Whatismarketsizing</image:caption><image:title>Whatismarketsizing</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/siora-photography-cixohzDpNIo-unsplash-scaled.jpg</image:loc><image:caption>sioraphotographycixohzDpNIounsplashscaled</image:caption><image:title>sioraphotographycixohzDpNIounsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><lastmod>2025-09-23</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/why-is-a-brand-considered-luxury-and-why-does-this-change-over-time/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-1024x535.png</image:loc><image:caption>Submitaresearchbrief</image:caption><image:title>submitaresearchbrief41024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1219583078-2.jpg</image:loc><image:caption>GettyImages12195830782</image:caption><image:title>GettyImages12195830782</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Travel-On-the-Move-1-1024x535-1.png</image:loc><image:caption>TravelOntheMove11024x5351</image:caption><image:title>TravelOntheMove11024x5351</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/vestiaire-luxury-market-1-1.png</image:loc><image:caption>vestiaireluxurymarket11</image:caption><image:title>vestiaireluxurymarket11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Louis-vuitton-luxury-market-1-1.png</image:loc><image:caption>Louisvuittonluxurymarket11</image:caption><image:title>Louisvuittonluxurymarket11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/hermes-luxury-market-1-1.png</image:loc><image:caption>hermesluxurymarket11</image:caption><image:title>hermesluxurymarket11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/mohamed-masaau-nfF5-G6cFwY-unsplash-scaled-1.jpg</image:loc><image:caption>mohamedmasaaunfF5G6cFwYunsplashscaled1</image:caption><image:title>mohamedmasaaunfF5G6cFwYunsplashscaled1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><lastmod>2025-10-23</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/strengthening-customer-connections-by-harnessing-the-power-of-data/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled-2.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled2</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V1-1024x536-Sep-19-2025-05-27-57-1644-PM.png</image:loc><image:caption>GENZGenZV11024x536Sep1920250527571644PM</image:caption><image:title>GENZGenZV11024x536Sep1920250527571644PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Template-Sample-for-blog-post-8-2.png</image:loc><image:caption>TemplateSampleforblogpost82</image:caption><image:title>TemplateSampleforblogpost82</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972-2.jpg</image:loc><image:caption>GettyImages9101449722</image:caption><image:title>GettyImages9101449722</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/3-2-1024x535-3.png</image:loc><image:caption>321024x5353</image:caption><image:title>321024x5353</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/thisisengineering-raeng-DbLlKd8u2Rw-unsplash-scaled-1.jpg</image:loc><image:caption>thisisengineeringraengDbLlKd8u2Rwunsplashscaled1</image:caption><image:title>thisisengineeringraengDbLlKd8u2Rwunsplashscaled1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/en-us/kadence-international-offices/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Singapore_407x186_006.jpg</image:loc><image:caption>KadenceSingapore</image:caption><image:title>WIMSingapore407x186006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>KadenceVietnam</image:caption><image:title>WIMVietnamOffice15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>KadenceIndonesia</image:caption><image:title>WIMIndonesiaOffice88x885</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>KadenceChina</image:caption><image:title>WIMarticle88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WLMarsInclogo2019392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>KadenceIndia</image:caption><image:title>WIMIndiaOffice88x88003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Thaliand_407x186_007.jpg</image:loc><image:caption>KadenceThailand</image:caption><image:title>WIMThaliand407x186007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogo288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIMTestimonials3304x304002</image:caption><image:title>WIMTestimonials3304x304002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLdiscoverchannellogo392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Japan_407x186_004.jpg</image:loc><image:caption>JapanTokyo</image:caption><image:title>WIMJapan407x186004</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported%20sitepage%20images/IMG_0116-e1595413158743.jpeg</image:loc><image:caption>Kadenceteam</image:caption><image:title>IMG0116e1595413158743</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>KadenceIndonesiaofficeteam</image:caption><image:title>WIMIndonesiaOffice88x884</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Headers/HeroMap_1418x534.gif</image:loc><image:caption>HeroMap1418x534</image:caption><image:title>HeroMap1418x534</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/bloomberg%20logo.png</image:loc><image:caption>bloomberglogo</image:caption><image:title>bloomberglogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Usa_407x186_009.png</image:loc><image:caption>KadenceUSAteamphoto</image:caption><image:title>WIMUsa407x186009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>KadenceSingaporeofficeteam</image:caption><image:title>WIMKadenceSingaporeoffice88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>JapanTokyo</image:caption><image:title>WIMJapanOffice88x88006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_India_407x186_002.jpg</image:loc><image:caption>KadenceIndia</image:caption><image:title>WIMIndia407x186002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIMTestimonials3903x651001</image:caption><image:title>WIMTestimonials3903x651001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>ashopinTokyoJapan</image:caption><image:title>WIMJapanOffice88x88007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>KadenceChinaofficeteam</image:caption><image:title>WIMKadenceChina88x88001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Uk_407x186_008.jpg</image:loc><image:caption>KadenceUK</image:caption><image:title>WIMUk407x186008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>KadenceThailand</image:caption><image:title>WIMThailandOffice88x8811</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>KadenceUKofficeteam</image:caption><image:title>WIMUKOffice88x8813</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>KadenceIndiaofficeteam</image:caption><image:title>WIMIndiaOffice88x88002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Indonesia_407x186_001.jpg</image:loc><image:caption>KadenceIndonesia</image:caption><image:title>WIMIndonesia407x186001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>KadencePhilippinesofficeteam</image:caption><image:title>WIMPhilippinesOffice88x88008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>KadenceUSAteamphoto</image:caption><image:title>WIMUSOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UKoffice</image:caption><image:title>WIMUKOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>MarketresearchinAsia</image:caption><image:title>WIMPhilippinesOffice88x88009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_China_407x186_001.png</image:loc><image:caption>KadenceChina</image:caption><image:title>WIMChina407x186001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL1200pxSamsungwordmarksvg144x22</image:title></image:image><lastmod>2025-09-26</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-quiet-cost-of-synthetic-data/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2156879843.jpg</image:loc><image:caption>GettyImages2156879843</image:caption><image:title>GettyImages2156879843</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972-2.jpg</image:loc><image:caption>GettyImages9101449722</image:caption><image:title>GettyImages9101449722</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535.png</image:loc><image:caption>submityourbrief</image:caption><image:title>submitaresearchbrief21024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/thisisengineering-raeng-DbLlKd8u2Rw-unsplash-scaled-1.jpg</image:loc><image:caption>thisisengineeringraengDbLlKd8u2Rwunsplashscaled1</image:caption><image:title>thisisengineeringraengDbLlKd8u2Rwunsplashscaled1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Images/Gen%20X%20%E2%80%93%20No%20Hand-Holding%20Desired%20or%20Required-East.png</image:loc><image:caption>GenXNoHandHoldingDesiredorRequiredEast</image:caption><image:title>GenXNoHandHoldingDesiredorRequiredEast</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><lastmod>2026-01-26</lastmod></url><url><loc>https://kadence.com/knowledge/balancing-data-and-human-analysis-the-key-to-driving-successful-marketing-strategies/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Screen-Shot-2023-03-17-at-1_28_33-PM.png</image:loc><image:caption>ScreenShot20230317at12833PM</image:caption><image:title>ScreenShot20230317at12833PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/9-1-1024x535-1.png</image:loc><image:caption>911024x5351</image:caption><image:title>911024x5351</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972.jpg</image:loc><image:caption>GettyImages910144972</image:caption><image:title>GettyImages910144972</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/thisisengineering-raeng-DbLlKd8u2Rw-unsplash-scaled.jpg</image:loc><image:caption>thisisengineeringraengDbLlKd8u2Rwunsplashscaled</image:caption><image:title>thisisengineeringraengDbLlKd8u2Rwunsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-4-1024x535-Sep-17-2025-03-36-01-3453-AM.png</image:loc><image:caption>141024x535Sep1720250336013453AM</image:caption><image:title>141024x535Sep1720250336013453AM</image:title></image:image><lastmod>2026-01-30</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-importance-of-user-studies/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled-2.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled2</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1187585123-1.jpg</image:loc><image:caption>GettyImages11875851231</image:caption><image:title>GettyImages11875851231</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1315650854-1.jpg</image:loc><image:caption>GettyImages13156508541</image:caption><image:title>GettyImages13156508541</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><lastmod>2026-02-18</lastmod></url><url><loc>https://kadence.com/ja/knowledge</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/AI-in%20Japan.jpg</image:loc><image:caption>AIinJapan</image:caption><image:title>AIinJapan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20191118_photo-1491895200222-0fc4a4c35e18-scaled.jpg</image:loc><image:caption>20191118photo14918952002220fc4a4c35e18scaled</image:caption><image:title>20191118photo14918952002220fc4a4c35e18scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1351767347-1.jpg</image:loc><image:caption>GettyImages13517673471</image:caption><image:title>GettyImages13517673471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200604-08empty-concrete-tunnel-through-mosque-1007431-2.jpg</image:loc><image:caption>2020060408emptyconcretetunnelthroughmosque10074312</image:caption><image:title>2020060408emptyconcretetunnelthroughmosque10074312</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/20190412-02_632bcf7a-c1ab-4ec0-87a1-e473eaea4994_rw_3840-scaled-500x500.jpg</image:loc><image:caption>2019041202632bcf7ac1ab4ec087a1e473eaea4994rw3840scaled500x500</image:caption><image:title>2019041202632bcf7ac1ab4ec087a1e473eaea4994rw3840scaled500x500</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled-2.jpg</image:loc><image:caption>GettyImages1162094164scaled2</image:caption><image:title>GettyImages1162094164scaled2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Workshops-scaled-407x186-1.jpg</image:loc><image:caption>Workshops</image:caption><image:title>Workshopsscaled407x1861</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1486867890-3.jpg</image:loc><image:caption>GettyImages14868678903</image:caption><image:title>GettyImages14868678903</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_brooke-cagle-YpefHkUc8BQ-unsplash-2-scaled-720x216.jpg</image:loc><image:caption>onlineresearchinasia</image:caption><image:title>WIMbrookecagleYpefHkUc8BQunsplash2scaled720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_cta-580x647.png</image:loc><image:caption>WIMcta580x647</image:caption><image:title>WIMcta580x647</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/BL_knowledge.jpg</image:loc><image:caption>BLknowledge</image:caption><image:title>BLknowledge</image:title></image:image><lastmod>2025-09-24</lastmod></url><url><loc>https://kadence.com/knowledge/who-is-gen-c-understanding-the-connected-consumer-revolution/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cerave-gen-c-campaign.png</image:loc><image:caption>ceravegenccampaign</image:caption><image:title>ceravegenccampaign</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Nike-brand-example-connected-consumers.png</image:loc><image:caption>Nikebrandexampleconnectedconsumers</image:caption><image:title>Nikebrandexampleconnectedconsumers</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-84.png</image:loc><image:caption>Sampleforblogpost84</image:caption><image:title>Sampleforblogpost84</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/3-36-1024x535.png</image:loc><image:caption>TheGreenBrandSustainabilityStudy</image:caption><image:title>3361024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535.png</image:loc><image:caption>submityourbrief</image:caption><image:title>submitaresearchbrief21024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1321462048-1.jpg</image:loc><image:caption>GettyImages13214620481</image:caption><image:title>GettyImages13214620481</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Gen-c-influencers.png</image:loc><image:caption>Gencinfluencers</image:caption><image:title>Gencinfluencers</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-663136108.jpg</image:loc><image:caption>GettyImages663136108</image:caption><image:title>GettyImages663136108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Duolingo-streaks.png</image:loc><image:caption>Duolingostreaks</image:caption><image:title>Duolingostreaks</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/knowledge/understanding-contextual-advertising-for-a-cookieless-world/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Screen-Shot-2023-04-27-at-9_13_24-AM-1024x749.png</image:loc><image:caption>ScreenShot20230427at91324AM1024x749</image:caption><image:title>ScreenShot20230427at91324AM1024x749</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-72-1.png</image:loc><image:caption>Sampleforblogpost721</image:caption><image:title>Sampleforblogpost721</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1254054171.jpg</image:loc><image:caption>GettyImages1254054171</image:caption><image:title>GettyImages1254054171</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Consumers-are-taking-control-of-their-well-being-with-wearable-tech_-3-1024x535-3.png</image:loc><image:caption>Consumersaretakingcontroloftheirwellbeingwithwearabletech31024x5353</image:caption><image:title>Consumersaretakingcontroloftheirwellbeingwithwearabletech31024x5353</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V7-1024x535-Sep-16-2025-11-10-32-8233-AM.png</image:loc><image:caption>GENZGenZV71024x535Sep1620251110328233AM</image:caption><image:title>GENZGenZV71024x535Sep1620251110328233AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-19.png</image:loc><image:caption>CopyofSampleforblogpost19</image:caption><image:title>CopyofSampleforblogpost19</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><lastmod>2025-09-19</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/striking-the-right-balance-leveraging-human-judgment-and-machine-analytics-for-optimal-business-decisions-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1183316406-2.jpg</image:loc><image:caption>GettyImages11833164062</image:caption><image:title>GettyImages11833164062</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V7-1024x535-Sep-19-2025-08-48-48-4663-PM.png</image:loc><image:caption>GENZGenZV71024x535Sep1920250848484663PM</image:caption><image:title>GENZGenZV71024x535Sep1920250848484663PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972-2.jpg</image:loc><image:caption>GettyImages9101449722</image:caption><image:title>GettyImages9101449722</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages1162094164scaled</image:caption><image:title>GettyImages1162094164scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Consumers-are-taking-control-of-their-well-being-with-wearable-tech_-3-1-1024x535-Sep-19-2025-08-47-20-2604-PM.png</image:loc><image:caption>Consumersaretakingcontroloftheirwellbeingwithwearabletech311024x535Sep1920250847202604PM</image:caption><image:title>Consumersaretakingcontroloftheirwellbeingwithwearabletech311024x535Sep1920250847202604PM</image:title></image:image><lastmod>2025-09-26</lastmod></url><url><loc>https://kadence.com/service/brand-equity/</loc><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>KadenceIndiaofficeteam</image:caption><image:title>WIMIndiaOffice88x88002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Annie-spratt_720x216.jpg</image:loc><image:caption>WIMAnniespratt720x216</image:caption><image:title>WIMAnniespratt720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Brand-equity_1090x545.jpg</image:loc><image:caption>BrandEquity</image:caption><image:title>WIMBrandequity1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UKoffice</image:caption><image:title>WIMUKOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-philippines-88x88.jpg</image:loc><image:caption>officephilippines88x88</image:caption><image:title>officephilippines88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>KadenceChina</image:caption><image:title>WIMarticle88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>ashopinTokyoJapan</image:caption><image:title>WIMJapanOffice88x88007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-vietnam.png</image:loc><image:caption>KadenceVietnamofficeteam</image:caption><image:title>officevietnam</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>KadenceIndonesiaofficeteam</image:caption><image:title>WIMIndonesiaOffice88x884</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1505954018.jpg</image:loc><image:caption>GettyImages1505954018</image:caption><image:title>GettyImages1505954018</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLdiscoverchannellogo392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bloomberg_Media_stack_blk-144x45.png</image:loc><image:caption>BloombergMedia</image:caption><image:title>WLBloombergMediastackblk144x45</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-12.png</image:loc><image:caption>CopyofSampleforblogpost12</image:caption><image:title>CopyofSampleforblogpost12</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>KadenceThailand</image:caption><image:title>WIMThailandOffice88x8811</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>KadenceUSAteamphoto</image:caption><image:title>WIMUSOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432.jpg</image:loc><image:caption>BloombergNeuroscience</image:caption><image:title>WIMballshapedcirclecloseupdark414860copy1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIMTestimonials3304x304002</image:caption><image:title>WIMTestimonials3304x304002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>JapanTokyo</image:caption><image:title>WIMJapanOffice88x88006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-.png</image:loc><image:caption>Sampleforblogpost</image:caption><image:title>Sampleforblogpost</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WLMarsInclogo2019392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>MarketresearchinAsia</image:caption><image:title>WIMPhilippinesOffice88x88009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_yoodo_gobear_web_logo-392x133.png</image:loc><image:caption>GoBear</image:caption><image:title>WLyoodogobearweblogo392x133</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIMTestimonials3903x651001</image:caption><image:title>WIMTestimonials3903x651001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-21.png</image:loc><image:caption>CopyofSampleforblogpost21</image:caption><image:title>CopyofSampleforblogpost21</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>KadenceIndia</image:caption><image:title>WIMIndiaOffice88x88003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>KadenceChinaofficeteam</image:caption><image:title>WIMKadenceChina88x88001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL1200pxSamsungwordmarksvg144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-220x240.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi220x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>KadenceSingaporeofficeteam</image:caption><image:title>WIMKadenceSingaporeoffice88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>ConductingOnlineResearchinAsia2</image:caption><image:title>WIMConductingOnlineResearchinAsia2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/market-research-us.jpg</image:loc><image:caption>marketresearchus</image:caption><image:title>marketresearchus</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>KadenceUKofficeteam</image:caption><image:title>WIMUKOffice88x8813</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogo288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>BenefitTick</image:caption><image:title>WIiconbenefittick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WLBridgestonelogo288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>KadenceIndonesia</image:caption><image:title>WIMIndonesiaOffice88x885</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_light-trails-on-highway-at-night-315938-1440x432.jpg</image:loc><image:caption>CarsonHighwayatNight</image:caption><image:title>WIMlighttrailsonhighwayatnight3159381440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1181221370-500x483.jpg</image:loc><image:caption>GettyImages1181221370500x483</image:caption><image:title>GettyImages1181221370500x483</image:title></image:image><lastmod>2025-09-30</lastmod></url><url><loc>https://kadence.com/knowledge/7-benefits-of-displayed-thinking-that-can-produce-better-ideas/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/thisisengineering-raeng-DbLlKd8u2Rw-unsplash-scaled.jpg</image:loc><image:caption>thisisengineeringraengDbLlKd8u2Rwunsplashscaled</image:caption><image:title>thisisengineeringraengDbLlKd8u2Rwunsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Sample%20for%20blog%20post%20%20(3).png</image:loc><image:caption>Sampleforblogpost3</image:caption><image:title>Sampleforblogpost3</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535.png</image:loc><image:caption>submityourbrief</image:caption><image:title>submitaresearchbrief21024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/3-36-1024x535.png</image:loc><image:caption>TheGreenBrandSustainabilityStudy</image:caption><image:title>3361024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Screen-Shot-2023-03-17-at-1_28_33-PM.png</image:loc><image:caption>ScreenShot20230317at12833PM</image:caption><image:title>ScreenShot20230317at12833PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><lastmod>2026-03-23</lastmod></url><url><loc>https://kadence.com/knowledge/a-complete-understanding-of-usage-and-attitude-research-studies/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20190522-02Q2_PZ6AO2tjZO4Q32mD4Iw-scaled.jpg</image:loc><image:caption>2019052202Q2PZ6AO2tjZO4Q32mD4Iwscaled</image:caption><image:title>2019052202Q2PZ6AO2tjZO4Q32mD4Iwscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1315650854.jpg</image:loc><image:caption>GettyImages1315650854</image:caption><image:title>GettyImages1315650854</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1367886308-e1674148440411.jpg</image:loc><image:caption>GettyImages1367886308e1674148440411</image:caption><image:title>GettyImages1367886308e1674148440411</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><lastmod>2025-09-18</lastmod></url><url><loc>https://kadence.com/knowledge/what-is-survey-design/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Kadence-Icon-380x380.png</image:loc><image:caption>KadenceIcon380x380</image:caption><image:title>KadenceIcon380x380</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1464550329.jpg</image:loc><image:caption>GettyImages1464550329</image:caption><image:title>GettyImages1464550329</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/As-introduction-to-Data-collection-in-marketing-research.jpg</image:loc><image:caption>AsintroductiontoDatacollectioninmarketingresearch</image:caption><image:title>AsintroductiontoDatacollectioninmarketingresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1142202053.jpg</image:loc><image:caption>GettyImages1142202053</image:caption><image:title>GettyImages1142202053</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><lastmod>2025-09-18</lastmod></url><url><loc>https://kadence.com/en-us/podcast/ep-9-inspire-mission-driven-consumer-insights-with-stephanie-freier/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/Featured%20images/featured%20img%20ep%209.png</image:loc><image:caption>featuredimgep9</image:caption><image:title>featuredimgep9</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/BL_elusive-consumer-cover-1000x432.png</image:loc><image:caption>BLelusiveconsumercover1000x432</image:caption><image:title>BLelusiveconsumercover1000x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/About%20Our%20Guest%20Images/1580748518324.jpeg</image:loc><image:caption>1580748518324</image:caption><image:title>1580748518324</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><lastmod>2025-10-01</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/indonesias-youth-is-pioneering-progress-amidst-challenges-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200604_03download-1-1.jpg</image:loc><image:caption>2020060403download11</image:caption><image:title>2020060403download11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-3-1024x535-Sep-19-2025-02-51-34-6763-PM.png</image:loc><image:caption>downloadagencycredentialsorbrochure31024x535Sep1920250251346763PM</image:caption><image:title>downloadagencycredentialsorbrochure31024x535Sep1920250251346763PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Febri%20Nugraha.png</image:loc><image:caption>FebriNugraha</image:caption><image:title>FebriNugraha</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V5-1-1024x535-Sep-19-2025-02-46-49-9996-PM.png</image:loc><image:caption>GENZGenZV511024x535Sep1920250246499996PM</image:caption><image:title>GENZGenZV511024x535Sep1920250246499996PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-84-2.png</image:loc><image:caption>Sampleforblogpost842</image:caption><image:title>Sampleforblogpost842</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-85-2.png</image:loc><image:caption>CopyofSampleforblogpost852</image:caption><image:title>CopyofSampleforblogpost852</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Banner-luxury-travel-study.png</image:loc><image:caption>Bannerluxurytravelstudy</image:caption><image:title>Bannerluxurytravelstudy</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><lastmod>2025-09-29</lastmod></url><url><loc>https://kadence.com/en-us/office/market-research-agency-miami</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2020</image:caption><image:title>WIMAOTYcrop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WIBrandAndAdvertising</image:caption><image:title>WIBrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:caption><image:title>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WICustomerAndMarket</image:caption><image:title>WICustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WLASALOGO2017144x46</image:caption><image:title>WLASALOGO2017144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wallstreetjournal-logo-217x120.png</image:loc><image:caption>wallstreetjournallogo217x120</image:caption><image:title>wallstreetjournallogo217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>KadenceteamcollectingAgencyoftheYearaward</image:caption><image:title>WIMJOE43941216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ESOMAR-Congress-2023-Winner-216x216.jpg</image:loc><image:caption>WIMESOMARCongress2023Winner216x216</image:caption><image:title>WIMESOMARCongress2023Winner216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>MarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMmrsoppies216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2021</image:caption><image:title>WIMAOTYMR1216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>QuirksSupplieroftheYearKadenceInternational</image:caption><image:title>WIMQuirkAwards1881216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090.jpg</image:loc><image:caption>WHshanelahiDDiLYtF88wunsplashscaled2180x1090</image:caption><image:title>WHshanelahiDDiLYtF88wunsplashscaled2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611.jpg</image:loc><image:caption>WHclaybankshwLAI5lRhdMunsplash1e1614876480611</image:caption><image:title>WHclaybankshwLAI5lRhdMunsplash1e1614876480611</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090.jpg</image:loc><image:caption>WIMphotoofpeopleleaningonwoodentable31846142180x1090</image:caption><image:title>WIMphotoofpeopleleaningonwoodentable31846142180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>BestDataCollectionFinalistMarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMBestDataCollection216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WIProductDevelopment</image:caption><image:title>WIProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:caption><image:title>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wallstreetjournallogo</image:caption><image:title>wallstreetjournallogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>KadenceInternationalMarketResearchAgencyoftheYearSingapore</image:caption><image:title>WIMOptimizedimage131216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIMchuttersnapmfo1E7omzkunsplash720x216</image:caption><image:title>WIMchuttersnapmfo1E7omzkunsplash720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIMedwardheuKyzXEc2ksunsplash1814x372</image:caption><image:title>WIMedwardheuKyzXEc2ksunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WIInsightActivation</image:caption><image:title>WIInsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WHanastasiadulgierQboRVYU6sfQunsplash12180x1090</image:caption><image:title>WHanastasiadulgierQboRVYU6sfQunsplash12180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>MarketingInteractiveAgencyoftheYearWinnerGold2021</image:caption><image:title>WIMmarketinginteractiveagencyoftheyear2021gold216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>KadenceInternationalisHighlyCommendedforGlobalAgencyofTheYear</image:caption><image:title>WIMGlobalAgencycop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagersplayingsport</image:caption><image:title>WIMgirlsonwhiteredjerseyplayinghandgame1634652720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WIFieldworkServices</image:caption><image:title>WIFieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURAInnovationoftheYearaward</image:caption><image:title>WIMFinalistlogoLARGE216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRSOpperationsAwardsTrophy</image:caption><image:title>WIPmrsoppies2216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><lastmod>2026-03-11</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-to-develop-a-successful-market-entry-strategy-for-china/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/li-yang-5h_dMuX_7RE-unsplash-scaled-e1618570892182-2.jpg</image:loc><image:caption>liyang5hdMuX7REunsplashscalede16185708921822</image:caption><image:title>liyang5hdMuX7REunsplashscalede16185708921822</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zhipeng-ya-AY62doXarPk-unsplash-1024x576-2.jpg</image:loc><image:caption>zhipengyaAY62doXarPkunsplash1024x5762</image:caption><image:title>zhipengyaAY62doXarPkunsplash1024x5762</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/congy-yuan-w1CxgOWOym8-unsplash-1024x768-2.jpg</image:loc><image:caption>congyyuanw1CxgOWOym8unsplash1024x7682</image:caption><image:title>congyyuanw1CxgOWOym8unsplash1024x7682</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/siora-photography-cixohzDpNIo-unsplash-scaled.jpg</image:loc><image:caption>sioraphotographycixohzDpNIounsplashscaled</image:caption><image:title>sioraphotographycixohzDpNIounsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1-1.jpg</image:loc><image:caption>20200129Header11</image:caption><image:title>20200129Header11</image:title></image:image><lastmod>2025-09-30</lastmod></url><url><loc>https://kadence.com/knowledge/vet-survey/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1318673904-1.jpg</image:loc><image:caption>GettyImages13186739041</image:caption><image:title>GettyImages13186739041</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Kadence-Icon-380x380.png</image:loc><image:caption>KadenceIcon380x380</image:caption><image:title>KadenceIcon380x380</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/VetStudy.png</image:loc><image:caption>VetStudy</image:caption><image:title>VetStudy</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Vet-Survey-scaled.jpg</image:loc><image:caption>VetSurveyscaled</image:caption><image:title>VetSurveyscaled</image:title></image:image><lastmod>2025-09-19</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/5-examples-of-how-to-test-product-concepts/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/CHOSENkelli-mcclintock-GopRYASfsOc-unsplash-scaled-Sep-19-2025-03-39-12-5874-PM.jpg</image:loc><image:caption>CHOSENkellimcclintockGopRYASfsOcunsplashscaledSep1920250339125874PM</image:caption><image:title>CHOSENkellimcclintockGopRYASfsOcunsplashscaledSep1920250339125874PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-4-Sep-19-2025-03-39-26-6435-PM.png</image:loc><image:caption>14Sep1920250339266435PM</image:caption><image:title>14Sep1920250339266435PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-1024x535.png</image:loc><image:caption>Submitaresearchbrief</image:caption><image:title>submitaresearchbrief41024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled-2.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled2</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><lastmod>2026-02-23</lastmod></url><url><loc>https://kadence.com/podcast/ep-10-inside-the-mind-of-the-consumer-with-danielle-blugrind/</loc><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/About%20Our%20Guest%20Images/Danielle-Blugrind-Headshot.jpeg</image:loc><image:caption>DanielleBlugrindHeadshot</image:caption><image:title>DanielleBlugrindHeadshot</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/BL_elusive-consumer-cover-1000x432.png</image:loc><image:caption>BLelusiveconsumercover1000x432</image:caption><image:title>BLelusiveconsumercover1000x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/Featured%20images/EPISODE-X-8.png</image:loc><image:caption>EPISODEX8</image:caption><image:title>EPISODEX8</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><lastmod>2025-11-07</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-the-plant-based-revolution-is-transforming-the-food-industry/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Screen-Shot-2024-06-03-at-10_53_33-PM-1-1024x419-2.png</image:loc><image:caption>ScreenShot20240603at105333PM11024x4192</image:caption><image:title>ScreenShot20240603at105333PM11024x4192</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-Modern-Plate-1-1024x535-Sep-19-2025-08-05-40-8210-PM.png</image:loc><image:caption>TheModernPlate11024x535Sep1920250805408210PM</image:caption><image:title>TheModernPlate11024x535Sep1920250805408210PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1305487364-1-1.jpg</image:loc><image:caption>GettyImages130548736411</image:caption><image:title>GettyImages130548736411</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1194949772-2-2.jpg</image:loc><image:caption>GettyImages119494977222</image:caption><image:title>GettyImages119494977222</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Famlously-Vegan-blog-1024x576-2.png</image:loc><image:caption>FamlouslyVeganblog1024x5762</image:caption><image:title>FamlouslyVeganblog1024x5762</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-2-1024x535-Sep-19-2025-08-21-06-0008-PM.png</image:loc><image:caption>downloadagencycredentialsorbrochure21024x535Sep1920250821060008PM</image:caption><image:title>downloadagencycredentialsorbrochure21024x535Sep1920250821060008PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2211124968%20(1).jpg</image:loc><image:caption>GettyImages22111249681</image:caption><image:title>GettyImages22111249681</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1351767347.jpg</image:loc><image:caption>GettyImages1351767347</image:caption><image:title>GettyImages1351767347</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Screen-Shot-2024-06-03-at-10_53_12-PM-1024x545-2.png</image:loc><image:caption>ScreenShot20240603at105312PM1024x5452</image:caption><image:title>ScreenShot20240603at105312PM1024x5452</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><lastmod>2025-10-08</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/a-guide-to-market-research-surveys/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1281207887-1.jpg</image:loc><image:caption>GettyImages12812078871</image:caption><image:title>GettyImages12812078871</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-66-1.png</image:loc><image:caption>Sampleforblogpost661</image:caption><image:title>Sampleforblogpost661</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972-2.jpg</image:loc><image:caption>GettyImages9101449722</image:caption><image:title>GettyImages9101449722</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535-Sep-1-1-1.png</image:loc><image:caption>submitaresearchbrief21024x535Sep111</image:caption><image:title>submitaresearchbrief21024x535Sep111</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200604-08empty-concrete-tunnel-through-mosque-1007431-1.jpg</image:loc><image:caption>2020060408emptyconcretetunnelthroughmosque10074311</image:caption><image:title>2020060408emptyconcretetunnelthroughmosque10074311</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/About-face_social-media-_About-face-1-02-1-1024x535-2.png</image:loc><image:caption>AboutfacesocialmediaAboutface10211024x5352</image:caption><image:title>AboutfacesocialmediaAboutface10211024x5352</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><lastmod>2026-01-28</lastmod></url><url><loc>https://kadence.com/knowledge/leveraging-market-research-to-gauge-brand-sentiment/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-50.png</image:loc><image:caption>Sampleforblogpost50</image:caption><image:title>Sampleforblogpost50</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-Modern-Plate-1-1024x535-Sep-16-2025-10-30-33-7501-AM.png</image:loc><image:caption>TheModernPlate11024x535Sep1620251030337501AM</image:caption><image:title>TheModernPlate11024x535Sep1620251030337501AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/C9opS1dGvyM2cuG-oFK1fzvdcvC6a3MymwmPnVAwQyVh6DEW1WjPnwqXIKUKmyEt8OnNMcPpamwY5V4dgjwlBlFqz4DHnWvctvVHCl5Bw7TQHJXdlqtO57cDpanu5O9E07aPvkI1IaoPuoGrpK2jg.png</image:loc><image:caption>C9opS1dGvyM2cuGoFK1fzvdcvC6a3MymwmPnVAwQyVh6DEW1WjPnwqXIKUKmyEt8OnNMcPpamwY5V4dgjwlBlFqz4DHnWvctvVHCl5Bw7TQHJXdlqtO57cDpanu5O9E07aPvkI1IaoPuoGrpK2jg</image:caption><image:title>C9opS1dGvyM2cuGoFK1fzvdcvC6a3MymwmPnVAwQyVh6DEW1WjPnwqXIKUKmyEt8OnNMcPpamwY5V4dgjwlBlFqz4DHnWvctvVHCl5Bw7TQHJXdlqtO57cDpanu5O9E07aPvkI1IaoPuoGrpK2jg</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1353682914.jpg</image:loc><image:caption>GettyImages1353682914</image:caption><image:title>GettyImages1353682914</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1219583078.jpg</image:loc><image:caption>GettyImages1219583078</image:caption><image:title>GettyImages1219583078</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><lastmod>2025-09-20</lastmod></url><url><loc>https://kadence.com/ja/policy/our-privacy-policy/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence.com-preview-image%20(2)-4.png</image:loc><image:caption>Kadencecompreviewimage24</image:caption><image:title>Kadencecompreviewimage24</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><lastmod>2025-10-29</lastmod></url><url><loc>https://kadence.com/ja/service/market-understanding/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WLMarsInclogo2019392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premiumhomeappliancesfridgewashingmachine</image:caption><image:title>WIMPremiumhomeappliancesfridgewashingmachine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>ConductingOnlineResearchinAsia2</image:caption><image:title>WIMConductingOnlineResearchinAsia2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35-Sep-26-2025-05-26-53-5150-AM.png</image:loc><image:caption>PanasonicLogosvg196x35Sep2620250526535150AM</image:caption><image:title>PanasonicLogosvg196x35Sep2620250526535150AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1280px-Mars_Inc_logo_2019_svg-392x112-Sep-26-2025-05-26-59-9262-AM.png</image:loc><image:caption>1280pxMarsInclogo2019svg392x112Sep2620250526599262AM</image:caption><image:title>1280pxMarsInclogo2019svg392x112Sep2620250526599262AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/Panasonic.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>ashopinTokyoJapan</image:caption><image:title>WIMJapanOffice88x88007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>KadenceThailand</image:caption><image:title>WIMThailandOffice88x8811</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>KadenceIndia</image:caption><image:title>WIMIndiaOffice88x88003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_288x83.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars288x83</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>KadenceIndonesiaofficeteam</image:caption><image:title>WIMIndonesiaOffice88x884</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIMTestimonials3903x651001</image:caption><image:title>WIMTestimonials3903x651001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>KadenceUKofficeteam</image:caption><image:title>WIMUKOffice88x8813</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/Mitsubishi.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>KadencePhilippinesofficeteam</image:caption><image:title>WIMPhilippinesOffice88x88008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_brooke-cagle-YpefHkUc8BQ-unsplash-2-scaled-720x216.jpg</image:loc><image:caption>onlineresearchinasia</image:caption><image:title>WIMbrookecagleYpefHkUc8BQunsplash2scaled720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>KadenceIndonesia</image:caption><image:title>WIMIndonesiaOffice88x885</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>KadenceUSAteamphoto</image:caption><image:title>WIMUSOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL1200pxSamsungwordmarksvg144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_vital-strategies-logo-294x91.png</image:loc><image:caption>VitalStrategies</image:caption><image:title>WLvitalstrategieslogo294x91</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIMTestimonials3304x304002</image:caption><image:title>WIMTestimonials3304x304002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>MarketresearchinAsia</image:caption><image:title>WIMPhilippinesOffice88x88009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>JapanTokyo</image:caption><image:title>WIMJapanOffice88x88006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1486867890-3.jpg</image:loc><image:caption>GettyImages14868678903</image:caption><image:title>GettyImages14868678903</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/havells%20logo.png</image:loc><image:caption>havellslogo</image:caption><image:title>havellslogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/icon_unilever.png</image:loc><image:caption>iconunilever</image:caption><image:title>iconunilever</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogo288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Hairdresser_720x216.jpg</image:loc><image:caption>WIMHairdresser720x216</image:caption><image:title>WIMHairdresser720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432.jpg</image:loc><image:caption>Plug</image:caption><image:title>WIMpaulhanaokaRJkKjLu8I9Iunsplash1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>KadenceVietnam</image:caption><image:title>WIMVietnamOffice15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_yoodo_gobear_web_logo-392x133.png</image:loc><image:caption>GoBear</image:caption><image:title>WLyoodogobearweblogo392x133</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_wallstreetjournal-logo-217x120.png</image:loc><image:caption>WSJ</image:caption><image:title>WLwallstreetjournallogo217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/WH_Market-Understanding-2180x1090.jpg</image:loc><image:caption>WHMarketUnderstanding2180x1090</image:caption><image:title>WHMarketUnderstanding2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>KadenceIndiaofficeteam</image:caption><image:title>WIMIndiaOffice88x88002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120-Sep-26-2025-05-27-05-2476-AM.png</image:loc><image:caption>Mitsubishi110x120Sep2620250527052476AM</image:caption><image:title>Mitsubishi110x120Sep2620250527052476AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>KadenceChina</image:caption><image:title>WIMarticle88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UKoffice</image:caption><image:title>WIMUKOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Havells_Logo.svg-364x240.png</image:loc><image:caption>Havells</image:caption><image:title>WL1200pxHavellsLogosvg364x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/samsung%20logo.png</image:loc><image:caption>samsunglogo</image:caption><image:title>samsunglogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogosvg392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>KadenceChinaofficeteam</image:caption><image:title>WIMKadenceChina88x88001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>KadenceSingaporeofficeteam</image:caption><image:title>WIMKadenceSingaporeoffice88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bloomberg_Media_stack_blk-144x45.png</image:loc><image:caption>BloombergMedia</image:caption><image:title>WLBloombergMediastackblk144x45</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/treatwell.png</image:loc><image:caption>treatwell</image:caption><image:title>treatwell</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-392x69-Sep-26-2025-05-27-04-1839-AM.png</image:loc><image:caption>PanasonicLogosvg392x69Sep2620250527041839AM</image:caption><image:title>PanasonicLogosvg392x69Sep2620250527041839AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLdiscoverchannellogo392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>BenefitTick</image:caption><image:title>WIiconbenefittick</image:title></image:image><lastmod>2025-10-07</lastmod></url><url><loc>https://kadence.com/podcast/ep-21-voice-fraud-ai-and-the-future-of-consumer-authentication-with-verizon-2-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/BL_elusive-consumer-cover-1000x432.png</image:loc><image:caption>BLelusiveconsumercover1000x432</image:caption><image:title>BLelusiveconsumercover1000x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/About%20Our%20Guest%20Images/Don%20Spaulding.jpeg</image:loc><image:caption>DonSpaulding</image:caption><image:title>DonSpaulding</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/Featured%20images/Voice%20Fraud%2c%20AI%2c%20and%20the%20Future%20of%20Consumer%20Authentication%20with%20Verizon.png</image:loc><image:caption>VoiceFraudAIandtheFutureofConsumerAuthenticationwithVerizon</image:caption><image:title>VoiceFraudAIandtheFutureofConsumerAuthenticationwithVerizon</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><lastmod>2025-10-06</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/beyond-the-runway-insights-into-fashions-9-most-influential-buyer-personas/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/7-1024x576-2.png</image:loc><image:caption>71024x5762</image:caption><image:title>71024x5762</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/5-1-1024x576-2.png</image:loc><image:caption>511024x5762</image:caption><image:title>511024x5762</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Featured%20Images/GettyImages-1484761684.jpg</image:loc><image:caption>GettyImages1484761684</image:caption><image:title>GettyImages1484761684</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/6-1024x576-2.png</image:loc><image:caption>61024x5762</image:caption><image:title>61024x5762</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1351767347.jpg</image:loc><image:caption>GettyImages1351767347</image:caption><image:title>GettyImages1351767347</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/2-1024x576-4.png</image:loc><image:caption>classictraditionalistsfashionpersonas</image:caption><image:title>21024x5764</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/3-1024x576-3.png</image:loc><image:caption>31024x5763</image:caption><image:title>31024x5763</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2185776283.jpg</image:loc><image:caption>GettyImages2185776283</image:caption><image:title>GettyImages2185776283</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1576324436-2.jpg</image:loc><image:caption>GettyImages15763244362</image:caption><image:title>GettyImages15763244362</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/4-1024x576-2.png</image:loc><image:caption>41024x5762</image:caption><image:title>41024x5762</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-1024x576.png</image:loc><image:caption>trendsettersfashionbuyers</image:caption><image:title>11024x576</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/8-1024x576-2.png</image:loc><image:caption>81024x5762</image:caption><image:title>81024x5762</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/9-1024x576.png</image:loc><image:caption>91024x576</image:caption><image:title>91024x576</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><lastmod>2025-11-03</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/unlocking-chinas-market-potential-5-consumer-segments-you-cant-afford-to-ignore/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-4-1024x535-Sep-19-2025-05-22-16-9560-PM.png</image:loc><image:caption>141024x535Sep1920250522169560PM</image:caption><image:title>141024x535Sep1920250522169560PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2199471153.jpg</image:loc><image:caption>GettyImages2199471153</image:caption><image:title>GettyImages2199471153</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/6-16-1024x535-Sep-19-2025-05-25-39-6361-PM.png</image:loc><image:caption>6161024x535Sep1920250525396361PM</image:caption><image:title>6161024x535Sep1920250525396361PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1-1.jpg</image:loc><image:caption>20200129Header11</image:caption><image:title>20200129Header11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/adrianna-geo-_C2Rgp0GDn4-unsplash-scaled-e1621847384673.jpg</image:loc><image:caption>adriannageoC2Rgp0GDn4unsplashscalede1621847384673</image:caption><image:title>adriannageoC2Rgp0GDn4unsplashscalede1621847384673</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-153092411-1-1.jpg</image:loc><image:caption>GettyImages15309241111</image:caption><image:title>GettyImages15309241111</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><lastmod>2025-09-24</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-asian-consumer-summary-of-our-latest-trend-report/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-840110388-1.jpg</image:loc><image:caption>GettyImages8401103881</image:caption><image:title>GettyImages8401103881</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Sample%20for%20blog%20post%20%20(3).png</image:loc><image:caption>Sampleforblogpost3</image:caption><image:title>Sampleforblogpost3</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/siora-photography-cixohzDpNIo-unsplash-scaled.jpg</image:loc><image:caption>sioraphotographycixohzDpNIounsplashscaled</image:caption><image:title>sioraphotographycixohzDpNIounsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled-2.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled2</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><lastmod>2025-09-26</lastmod></url><url><loc>https://kadence.com/knowledge/case-study-from-slump-to-success-how-remote-work-resurrected-airbnb-post-pandemic/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1369301157.jpg</image:loc><image:caption>GettyImages1369301157</image:caption><image:title>GettyImages1369301157</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported%20sitepage%20images/GettyImages-1605071015.jpg</image:loc><image:caption>GettyImages1605071015</image:caption><image:title>GettyImages1605071015</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-1024x535.png</image:loc><image:caption>Submitaresearchbrief</image:caption><image:title>submitaresearchbrief41024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1219583078.jpg</image:loc><image:caption>GettyImages1219583078</image:caption><image:title>GettyImages1219583078</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1370432427.jpg</image:loc><image:caption>GettyImages1370432427</image:caption><image:title>GettyImages1370432427</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Travel-Wanderlust-Unveiled-1024x535.png</image:loc><image:caption>typesoftravelerpersonas</image:caption><image:title>TravelWanderlustUnveiled1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><lastmod>2026-02-23</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/beyond-the-pale-how-product-testing-fails-people-of-color-and-what-we-can-do-about-it/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled-2.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled2</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-17-2.png</image:loc><image:caption>Sampleforblogpost172</image:caption><image:title>Sampleforblogpost172</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Consumers-are-taking-control-of-their-well-being-with-wearable-tech_-2-1024x535-Sep-19-2025-06-37-09-0765-PM.png</image:loc><image:caption>Consumersaretakingcontroloftheirwellbeingwithwearabletech21024x535Sep1920250637090765PM</image:caption><image:title>Consumersaretakingcontroloftheirwellbeingwithwearabletech21024x535Sep1920250637090765PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V5-1-1024x535-Sep-19-2025-05-49-26-4882-PM.png</image:loc><image:caption>GENZGenZV511024x535Sep1920250549264882PM</image:caption><image:title>GENZGenZV511024x535Sep1920250549264882PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><lastmod>2025-10-08</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/guide-to-consumer-product-testing/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/CHOSENkelli-mcclintock-GopRYASfsOc-unsplash-scaled-Sep-19-2025-08-24-51-3691-PM.jpg</image:loc><image:caption>CHOSENkellimcclintockGopRYASfsOcunsplashscaledSep1920250824513691PM</image:caption><image:title>CHOSENkellimcclintockGopRYASfsOcunsplashscaledSep1920250824513691PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled-2.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled2</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/pexels-kindel-media-6994189-1024x577-2.jpg</image:loc><image:caption>pexelskindelmedia69941891024x5772</image:caption><image:title>pexelskindelmedia69941891024x5772</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><lastmod>2025-09-25</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-brands-can-thrive-in-a-privacy-first-world/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20190522-02Q2_PZ6AO2tjZO4Q32mD4Iw-scaled-1.jpg</image:loc><image:caption>2019052202Q2PZ6AO2tjZO4Q32mD4Iwscaled1</image:caption><image:title>2019052202Q2PZ6AO2tjZO4Q32mD4Iwscaled1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-Modern-Plate-1-1024x535.png</image:loc><image:caption>globaldiningtrends</image:caption><image:title>TheModernPlate11024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-2b-1024x535.png</image:loc><image:caption>DownloadourAgencyCredentials</image:caption><image:title>downloadagencycredentialsorbrochure2b1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled-2.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled2</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-33-2.png</image:loc><image:caption>CopyofSampleforblogpost332</image:caption><image:title>CopyofSampleforblogpost332</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><lastmod>2025-10-30</lastmod></url><url><loc>https://kadence.com/ja/service/concept-testing/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Concept-testing-1090x545.jpg</image:loc><image:caption>Concepttesting</image:caption><image:title>WIMConcepttesting1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>KadencePhilippinesofficeteam</image:caption><image:title>WIMPhilippinesOffice88x88008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>JapanTokyo</image:caption><image:title>WIMJapanOffice88x88006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogosvg392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>MarketresearchinAsia</image:caption><image:title>WIMPhilippinesOffice88x88009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432.jpg</image:loc><image:caption>Plug</image:caption><image:title>WIMpaulhanaokaRJkKjLu8I9Iunsplash1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>KadenceIndia</image:caption><image:title>WIMIndiaOffice88x88003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UKoffice</image:caption><image:title>WIMUKOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>KadenceSingaporeofficeteam</image:caption><image:title>WIMKadenceSingaporeoffice88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>ConductingOnlineResearchinAsia2</image:caption><image:title>WIMConductingOnlineResearchinAsia2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIMTestimonials3304x304002</image:caption><image:title>WIMTestimonials3304x304002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>ashopinTokyoJapan</image:caption><image:title>WIMJapanOffice88x88007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>KadenceVietnam</image:caption><image:title>WIMVietnamOffice15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>KadenceChina</image:caption><image:title>WIMarticle88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLdiscoverchannellogo392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-392x126.png</image:loc><image:caption>WLASALOGO2017392x126</image:caption><image:title>WLASALOGO2017392x126</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>KadenceThailand</image:caption><image:title>WIMThailandOffice88x8811</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Havells_Logo.svg-364x240.png</image:loc><image:caption>Havells</image:caption><image:title>WL1200pxHavellsLogosvg364x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>KadenceIndonesia</image:caption><image:title>WIMIndonesiaOffice88x885</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogo288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WLMarsInclogo2019392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WLBridgestonelogo288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIMTestimonials3903x651001</image:caption><image:title>WIMTestimonials3903x651001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>KadenceIndonesiaofficeteam</image:caption><image:title>WIMIndonesiaOffice88x884</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>KadenceUKofficeteam</image:caption><image:title>WIMUKOffice88x8813</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL1200pxSamsungwordmarksvg144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>KadenceChinaofficeteam</image:caption><image:title>WIMKadenceChina88x88001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premiumhomeappliancesfridgewashingmachine</image:caption><image:title>WIMPremiumhomeappliancesfridgewashingmachine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagersplayingsport</image:caption><image:title>WIMgirlsonwhiteredjerseyplayinghandgame1634652720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>BenefitTick</image:caption><image:title>WIiconbenefittick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>KadenceUSAteamphoto</image:caption><image:title>WIMUSOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>KadenceIndiaofficeteam</image:caption><image:title>WIMIndiaOffice88x88002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><lastmod>2025-10-02</lastmod></url><url><loc>https://kadence.com/knowledge/how-japan-is-shaping-the-future-of-everyday-ai/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/AI-in%20Japan.jpg</image:loc><image:caption>AIinJapan</image:caption><image:title>AIinJapan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Panasonic%E2%80%99s%20Fujisawa%20Sustainable%20Smart%20Town%20case%20study.png</image:loc><image:caption>PanasonicsFujisawaSustainableSmartTowncasestudy</image:caption><image:title>PanasonicsFujisawaSustainableSmartTowncasestudy</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Sources-japanese-consumers-consult-first.webp</image:loc><image:caption>Sourcesjapaneseconsumersconsultfirst</image:caption><image:title>Sourcesjapaneseconsumersconsultfirst</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages1162094164scaled</image:caption><image:title>GettyImages1162094164scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Consumers%20Want%20Clarity%20About%20AI%20Use%20in%20Branding.png</image:loc><image:caption>ConsumersWantClarityAboutAIUseinBranding</image:caption><image:title>ConsumersWantClarityAboutAIUseinBranding</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Shiseido%E2%80%99s%20AI-Enhanced%20Skin%20Diagnostics.png</image:loc><image:caption>ShiseidosAIEnhancedSkinDiagnostics</image:caption><image:title>ShiseidosAIEnhancedSkinDiagnostics</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/what-japanese-consumers-think-about-AI.webp</image:loc><image:caption>whatjapaneseconsumersthinkaboutAI</image:caption><image:title>whatjapaneseconsumersthinkaboutAI</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Top-AI-features-used-by-Japanese-regularly.png</image:loc><image:caption>TopAIfeaturesusedbyJapaneseregularly</image:caption><image:title>TopAIfeaturesusedbyJapaneseregularly</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-4b.png</image:loc><image:caption>DownloadourAgencyCredentials</image:caption><image:title>downloadagencycredentialsorbrochure4b</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Top-AI-concerns-for-japanese-consumers.webp</image:loc><image:caption>TopAIconcernsforjapaneseconsumers</image:caption><image:title>TopAIconcernsforjapaneseconsumers</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1351767347-1.jpg</image:loc><image:caption>GettyImages13517673471</image:caption><image:title>GettyImages13517673471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><lastmod>2026-01-22</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/report-emerging-global-trends-in-the-beverage-industry/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Featured%20Images/GettyImages-616010722.jpg</image:loc><image:caption>GettyImages616010722</image:caption><image:title>GettyImages616010722</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Cover-Emerging-Global-Trends-214x300.png</image:loc><image:caption>CoverEmergingGlobalTrends214x300</image:caption><image:title>CoverEmergingGlobalTrends214x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><lastmod>2025-10-01</lastmod></url><url><loc>https://kadence.com/en-us/knowledge</loc><video:video><video:thumbnail_loc>https://kadence.com/hubfs/Rupert-Sinclair-Video.mp4/medium.jpg</video:thumbnail_loc><video:title>Rupert-Sinclair-Video</video:title><video:description>Rupert-Sinclair-Video</video:description><video:content_loc>https://kadence.com/hubfs/Rupert-Sinclair-Video.mp4</video:content_loc><video:duration>69</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://kadence.com/hubfs/Bianca-Video.mp4/medium.jpg</video:thumbnail_loc><video:title>Bianca-Video</video:title><video:description>Bianca-Video</video:description><video:content_loc>https://kadence.com/hubfs/Bianca-Video.mp4</video:content_loc><video:duration>237</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://kadence.com/hubfs/Derek-Goh-Video.mp4/medium.jpg</video:thumbnail_loc><video:title>Derek-Goh-Video</video:title><video:description>Derek-Goh-Video</video:description><video:content_loc>https://kadence.com/hubfs/Derek-Goh-Video.mp4</video:content_loc><video:duration>277</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://kadence.com/hubfs/Asias-Spending-Divide-market-Study.mp4/medium.jpg</video:thumbnail_loc><video:title>Asias-Spending-Divide-market-Study</video:title><video:description>Asias-Spending-Divide-market-Study</video:description><video:content_loc>https://kadence.com/hubfs/Asias-Spending-Divide-market-Study.mp4</video:content_loc><video:duration>352</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://kadence.com/hubfs/WEBINAR_Why%20Some%20Teams%20Are%20Excited%20About%20AI%20(and%20Yours%20Isn%E2%80%99t%20Yet).mp4/medium.jpg</video:thumbnail_loc><video:title>WEBINAR_Why Some Teams Are Excited About AI (and Yours Isn’t Yet)</video:title><video:description>WEBINAR_Why Some Teams Are Excited About AI (and Yours Isn’t Yet)</video:description><video:content_loc>https://kadence.com/hubfs/WEBINAR_Why%20Some%20Teams%20Are%20Excited%20About%20AI%20(and%20Yours%20Isn%E2%80%99t%20Yet).mp4</video:content_loc><video:duration>1886</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/brooke-cagle-YpefHkUc8BQ-unsplash-e1595432169503.jpg</image:loc><image:caption>brookecagleYpefHkUc8BQunsplashe1595432169503</image:caption><image:title>brookecagleYpefHkUc8BQunsplashe1595432169503</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1644970176-2.jpg</image:loc><image:caption>GettyImages16449701762</image:caption><image:title>GettyImages16449701762</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-17-2.png</image:loc><image:caption>Sampleforblogpost172</image:caption><image:title>Sampleforblogpost172</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200604_05PHrainier-ridao-AK7h2uth8RI-unsplash-scaled-1.jpg</image:loc><image:caption>2020060405PHrainierridaoAK7h2uth8RIunsplashscaled1</image:caption><image:title>2020060405PHrainierridaoAK7h2uth8RIunsplashscaled1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-66-1.png</image:loc><image:caption>CopyofSampleforblogpost661</image:caption><image:title>CopyofSampleforblogpost661</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-2048631679-2.jpg</image:loc><image:caption>GettyImages20486316792</image:caption><image:title>GettyImages20486316792</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Concerned-Consumer-scaled.jpg</image:loc><image:caption>ConcernedConsumerscaled</image:caption><image:title>ConcernedConsumerscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-5-Best-data-collection-tools-for-market-research-2.jpg</image:loc><image:caption>The5Bestdatacollectiontoolsformarketresearch2</image:caption><image:title>The5Bestdatacollectiontoolsformarketresearch2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Headers/WH_GettyImages-1388712748-500x500.jpg</image:loc><image:caption>WHGettyImages1388712748500x500</image:caption><image:title>WHGettyImages1388712748500x500</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1418649737-2.jpg</image:loc><image:caption>GettyImages14186497372</image:caption><image:title>GettyImages14186497372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-2039484677-1.jpg</image:loc><image:caption>GettyImages20394846771</image:caption><image:title>GettyImages20394846771</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1133802746-1-1.jpg</image:loc><image:caption>GettyImages113380274611</image:caption><image:title>GettyImages113380274611</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1021543926.jpg</image:loc><image:caption>GettyImages1021543926</image:caption><image:title>GettyImages1021543926</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1409897250-1.jpg</image:loc><image:caption>GettyImages14098972501</image:caption><image:title>GettyImages14098972501</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1467527792-1.jpg</image:loc><image:caption>GettyImages14675277921</image:caption><image:title>GettyImages14675277921</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-15-1.png</image:loc><image:caption>CopyofSampleforblogpost151</image:caption><image:title>CopyofSampleforblogpost151</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-495215934.jpg</image:loc><image:caption>GettyImages495215934</image:caption><image:title>GettyImages495215934</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1470075185-1-2.jpg</image:loc><image:caption>GettyImages147007518512</image:caption><image:title>GettyImages147007518512</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-3-1.png</image:loc><image:caption>CopyofSampleforblogpost31</image:caption><image:title>CopyofSampleforblogpost31</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611-1.jpg</image:loc><image:caption>claybankshwLAI5lRhdMunsplash1e16148764806111</image:caption><image:title>claybankshwLAI5lRhdMunsplash1e16148764806111</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2241925179.jpg</image:loc><image:caption>GettyImages2241925179</image:caption><image:title>GettyImages2241925179</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1339844796-1.jpg</image:loc><image:caption>GettyImages13398447961</image:caption><image:title>GettyImages13398447961</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Featured%20Images/GettyImages-1555457540.jpg</image:loc><image:caption>GettyImages1555457540</image:caption><image:title>GettyImages1555457540</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2205287812.jpg</image:loc><image:caption>GettyImages2205287812</image:caption><image:title>GettyImages2205287812</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-60-1.png</image:loc><image:caption>Sampleforblogpost601</image:caption><image:title>Sampleforblogpost601</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1300222293-1-2.jpg</image:loc><image:caption>GettyImages130022229312</image:caption><image:title>GettyImages130022229312</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1394760696-e1666984009186-1.jpg</image:loc><image:caption>GettyImages1394760696e16669840091861</image:caption><image:title>GettyImages1394760696e16669840091861</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1954175226-2.jpg</image:loc><image:caption>GettyImages19541752262</image:caption><image:title>GettyImages19541752262</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1665402154-1.jpg</image:loc><image:caption>GettyImages16654021541</image:caption><image:title>GettyImages16654021541</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Featured%20Images/GettyImages-1336515431-scaled.jpg</image:loc><image:caption>GettyImages1336515431scaled</image:caption><image:title>GettyImages1336515431scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1318673904-1-2.jpg</image:loc><image:caption>GettyImages131867390412</image:caption><image:title>GettyImages131867390412</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-85-2.png</image:loc><image:caption>CopyofSampleforblogpost852</image:caption><image:title>CopyofSampleforblogpost852</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1336450750-1.jpg</image:loc><image:caption>GettyImages13364507501</image:caption><image:title>GettyImages13364507501</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-23-1.png</image:loc><image:caption>CopyofSampleforblogpost231</image:caption><image:title>CopyofSampleforblogpost231</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/siora-photography-cixohzDpNIo-unsplash-scaled.jpg</image:loc><image:caption>sioraphotographycixohzDpNIounsplashscaled</image:caption><image:title>sioraphotographycixohzDpNIounsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-2025-02-24T093402_262-1.png</image:loc><image:caption>CopyofSampleforblogpost20250224T0934022621</image:caption><image:title>CopyofSampleforblogpost20250224T0934022621</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-39-1.png</image:loc><image:caption>CopyofSampleforblogpost391</image:caption><image:title>CopyofSampleforblogpost391</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1142202053-1.jpg</image:loc><image:caption>GettyImages11422020531</image:caption><image:title>GettyImages11422020531</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/thisisengineering-raeng-DbLlKd8u2Rw-unsplash-scaled-1.jpg</image:loc><image:caption>thisisengineeringraengDbLlKd8u2Rwunsplashscaled1</image:caption><image:title>thisisengineeringraengDbLlKd8u2Rwunsplashscaled1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Template-Sample-for-blog-post-1-1.png</image:loc><image:caption>TemplateSampleforblogpost11</image:caption><image:title>TemplateSampleforblogpost11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1049990874-1-1.jpg</image:loc><image:caption>GettyImages104999087411</image:caption><image:title>GettyImages104999087411</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-451572543.jpg</image:loc><image:caption>GettyImages451572543</image:caption><image:title>GettyImages451572543</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post--1.png</image:loc><image:caption>Sampleforblogpost1</image:caption><image:title>Sampleforblogpost1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1450372127-scaled-1.jpg</image:loc><image:caption>GettyImages1450372127scaled1</image:caption><image:title>GettyImages1450372127scaled1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Featured%20Images/GettyImages-1307935655-1-scaled.jpg</image:loc><image:caption>GettyImages13079356551scaled</image:caption><image:title>GettyImages13079356551scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1483686940.jpg</image:loc><image:caption>GettyImages1483686940</image:caption><image:title>GettyImages1483686940</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-694087772-4.jpg</image:loc><image:caption>GettyImages6940877724</image:caption><image:title>GettyImages6940877724</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-541135936-1.jpg</image:loc><image:caption>GettyImages5411359361</image:caption><image:title>GettyImages5411359361</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported%20sitepage%20images/GettyImages-1605071015.jpg</image:loc><image:caption>GettyImages1605071015</image:caption><image:title>GettyImages1605071015</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/UX-1.png</image:loc><image:caption>UX1</image:caption><image:title>UX1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_cta-580x647.png</image:loc><image:caption>WIMcta580x647</image:caption><image:title>WIMcta580x647</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1352706329-2.jpg</image:loc><image:caption>GettyImages13527063292</image:caption><image:title>GettyImages13527063292</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/First-choice-1.png</image:loc><image:caption>Firstchoice1</image:caption><image:title>Firstchoice1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-2024-07-01T103944_383.png</image:loc><image:caption>Sampleforblogpost20240701T103944383</image:caption><image:title>Sampleforblogpost20240701T103944383</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Template-Sample-for-blog-post-8-2.png</image:loc><image:caption>TemplateSampleforblogpost82</image:caption><image:title>TemplateSampleforblogpost82</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-100-2.png</image:loc><image:caption>Sampleforblogpost1002</image:caption><image:title>Sampleforblogpost1002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-51-1.png</image:loc><image:caption>CopyofSampleforblogpost511</image:caption><image:title>CopyofSampleforblogpost511</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200604-08empty-concrete-tunnel-through-mosque-1007431-1.jpg</image:loc><image:caption>2020060408emptyconcretetunnelthroughmosque10074311</image:caption><image:title>2020060408emptyconcretetunnelthroughmosque10074311</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-96-1.png</image:loc><image:caption>CopyofSampleforblogpost961</image:caption><image:title>CopyofSampleforblogpost961</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1367886308-e1674148440411-2.jpg</image:loc><image:caption>GettyImages1367886308e16741484404112</image:caption><image:title>GettyImages1367886308e16741484404112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WH_Sample-for-blog-post-21.png</image:loc><image:caption>beautypersonas</image:caption><image:title>WHSampleforblogpost21</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-2025-02-13T100943_739-1.png</image:loc><image:caption>CopyofSampleforblogpost20250213T1009437391</image:caption><image:title>CopyofSampleforblogpost20250213T1009437391</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1227362512-1-2.jpg</image:loc><image:caption>GettyImages122736251212</image:caption><image:title>GettyImages122736251212</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1310571743-1.jpg</image:loc><image:caption>GettyImages13105717431</image:caption><image:title>GettyImages13105717431</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-62-2.png</image:loc><image:caption>Sampleforblogpost622</image:caption><image:title>Sampleforblogpost622</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Screenshot%202025-11-07%20at%205.17.09%20PM.png</image:loc><image:caption>Screenshot20251107at51709PM</image:caption><image:title>Screenshot20251107at51709PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Screen-Shot-2023-02-08-at-9_29_46-AM-2.png</image:loc><image:caption>ScreenShot20230208at92946AM2</image:caption><image:title>ScreenShot20230208at92946AM2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-658472336-1.jpg</image:loc><image:caption>GettyImages6584723361</image:caption><image:title>GettyImages6584723361</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-840665738-2.jpg</image:loc><image:caption>GettyImages8406657382</image:caption><image:title>GettyImages8406657382</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-872680436-2.jpg</image:loc><image:caption>GettyImages8726804362</image:caption><image:title>GettyImages8726804362</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-39-1.png</image:loc><image:caption>Sampleforblogpost391</image:caption><image:title>Sampleforblogpost391</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1437856839-1-2.jpg</image:loc><image:caption>GettyImages143785683912</image:caption><image:title>GettyImages143785683912</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2201835600.jpg</image:loc><image:caption>GettyImages2201835600</image:caption><image:title>GettyImages2201835600</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1347251271-1.jpg</image:loc><image:caption>GettyImages13472512711</image:caption><image:title>GettyImages13472512711</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1054423670-2.jpg</image:loc><image:caption>GettyImages10544236702</image:caption><image:title>GettyImages10544236702</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-75-1.png</image:loc><image:caption>CopyofSampleforblogpost751</image:caption><image:title>CopyofSampleforblogpost751</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/li-yang-5h_dMuX_7RE-unsplash-scaled-e1618570892182-2.jpg</image:loc><image:caption>liyang5hdMuX7REunsplashscalede16185708921822</image:caption><image:title>liyang5hdMuX7REunsplashscalede16185708921822</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-72.png</image:loc><image:caption>CopyofSampleforblogpost72</image:caption><image:title>CopyofSampleforblogpost72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-957861232-2.jpg</image:loc><image:caption>GettyImages9578612322</image:caption><image:title>GettyImages9578612322</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1367208496-1.jpg</image:loc><image:caption>GettyImages13672084961</image:caption><image:title>GettyImages13672084961</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-55-1.png</image:loc><image:caption>CopyofSampleforblogpost551</image:caption><image:title>CopyofSampleforblogpost551</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported%20sitepage%20images/Banner-1920-x-900-px-1.png</image:loc><image:caption>Banner1920x900px1</image:caption><image:title>Banner1920x900px1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/glenn-carstens-peters-npxXWgQ33ZQ-unsplash-scaled-2.jpg</image:loc><image:caption>glenncarstenspetersnpxXWgQ33ZQunsplashscaled2</image:caption><image:title>glenncarstenspetersnpxXWgQ33ZQunsplashscaled2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-1-2-1.png</image:loc><image:caption>CopyofSampleforblogpost121</image:caption><image:title>CopyofSampleforblogpost121</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1-1.jpg</image:loc><image:caption>20200129Header11</image:caption><image:title>20200129Header11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-494183367.jpg</image:loc><image:caption>GettyImages494183367</image:caption><image:title>GettyImages494183367</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-92-1.png</image:loc><image:caption>CopyofSampleforblogpost921</image:caption><image:title>CopyofSampleforblogpost921</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-2162099895-2.jpg</image:loc><image:caption>GettyImages21620998952</image:caption><image:title>GettyImages21620998952</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1675449633-2.jpg</image:loc><image:caption>GettyImages16754496332</image:caption><image:title>GettyImages16754496332</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/courtney-nuss-A0GZVWDvWB0-unsplash-scaled-e1621847401788-1.jpg</image:loc><image:caption>courtneynussA0GZVWDvWB0unsplashscalede16218474017881</image:caption><image:title>courtneynussA0GZVWDvWB0unsplashscalede16218474017881</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-43-1.png</image:loc><image:caption>CopyofSampleforblogpost431</image:caption><image:title>CopyofSampleforblogpost431</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-33-2.png</image:loc><image:caption>Sampleforblogpost332</image:caption><image:title>Sampleforblogpost332</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-498745206-1.jpg</image:loc><image:caption>GettyImages4987452061</image:caption><image:title>GettyImages4987452061</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2156879843.jpg</image:loc><image:caption>GettyImages2156879843</image:caption><image:title>GettyImages2156879843</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1314817501-2.jpg</image:loc><image:caption>GettyImages13148175012</image:caption><image:title>GettyImages13148175012</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1313940439-1.jpg</image:loc><image:caption>GettyImages13139404391</image:caption><image:title>GettyImages13139404391</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-893585104.jpg</image:loc><image:caption>GettyImages893585104</image:caption><image:title>GettyImages893585104</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1283140974.jpg</image:loc><image:caption>GettyImages1283140974</image:caption><image:title>GettyImages1283140974</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1879584028-2.jpg</image:loc><image:caption>GettyImages18795840282</image:caption><image:title>GettyImages18795840282</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-94-2.png</image:loc><image:caption>Sampleforblogpost942</image:caption><image:title>Sampleforblogpost942</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972-2.jpg</image:loc><image:caption>GettyImages9101449722</image:caption><image:title>GettyImages9101449722</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-25-2.png</image:loc><image:caption>CopyofSampleforblogpost252</image:caption><image:title>CopyofSampleforblogpost252</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1181405477.jpg</image:loc><image:caption>GettyImages1181405477</image:caption><image:title>GettyImages1181405477</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-163145435-1.jpg</image:loc><image:caption>GettyImages1631454351</image:caption><image:title>GettyImages1631454351</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1132442986-scaled-2.jpg</image:loc><image:caption>GettyImages1132442986scaled2</image:caption><image:title>GettyImages1132442986scaled2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-638547772.jpg</image:loc><image:caption>GettyImages638547772</image:caption><image:title>GettyImages638547772</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1183316406-2.jpg</image:loc><image:caption>GettyImages11833164062</image:caption><image:title>GettyImages11833164062</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-84-2.png</image:loc><image:caption>Sampleforblogpost842</image:caption><image:title>Sampleforblogpost842</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-91-1.png</image:loc><image:caption>CopyofSampleforblogpost911</image:caption><image:title>CopyofSampleforblogpost911</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-57-1.png</image:loc><image:caption>CopyofSampleforblogpost571</image:caption><image:title>CopyofSampleforblogpost571</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2220539132.jpg</image:loc><image:caption>GettyImages2220539132</image:caption><image:title>GettyImages2220539132</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1473146297-1.jpg</image:loc><image:caption>GettyImages14731462971</image:caption><image:title>GettyImages14731462971</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-545360482-2.jpg</image:loc><image:caption>GettyImages5453604822</image:caption><image:title>GettyImages5453604822</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-99-2.png</image:loc><image:caption>Sampleforblogpost992</image:caption><image:title>Sampleforblogpost992</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-19-2.png</image:loc><image:caption>CopyofSampleforblogpost192</image:caption><image:title>CopyofSampleforblogpost192</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-30-1.png</image:loc><image:caption>CopyofSampleforblogpost301</image:caption><image:title>CopyofSampleforblogpost301</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200611_brooke-cagle-uHVRvDr7pg-unsplash-1.jpg</image:loc><image:caption>20200611brookecagleuHVRvDr7pgunsplash1</image:caption><image:title>20200611brookecagleuHVRvDr7pgunsplash1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1585279462-1.jpg</image:loc><image:caption>GettyImages15852794621</image:caption><image:title>GettyImages15852794621</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-2-3.png</image:loc><image:caption>CopyofSampleforblogpost23</image:caption><image:title>CopyofSampleforblogpost23</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/glenn-carstens-peters-npxXWgQ33ZQ-unsplash-scaled-1.jpg</image:loc><image:caption>glenncarstenspetersnpxXWgQ33ZQunsplashscaled1</image:caption><image:title>glenncarstenspetersnpxXWgQ33ZQunsplashscaled1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1780092404-1-1.jpg</image:loc><image:caption>GettyImages178009240411</image:caption><image:title>GettyImages178009240411</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Template-Sample-for-blog-post-11-1.png</image:loc><image:caption>TemplateSampleforblogpost111</image:caption><image:title>TemplateSampleforblogpost111</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1644970176.jpg</image:loc><image:caption>GettyImages1644970176</image:caption><image:title>GettyImages1644970176</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-67-2.png</image:loc><image:caption>CopyofSampleforblogpost672</image:caption><image:title>CopyofSampleforblogpost672</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1346682879-1.jpg</image:loc><image:caption>GettyImages13466828791</image:caption><image:title>GettyImages13466828791</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1324926609-1.jpg</image:loc><image:caption>GettyImages13249266091</image:caption><image:title>GettyImages13249266091</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-35-2.png</image:loc><image:caption>CopyofSampleforblogpost352</image:caption><image:title>CopyofSampleforblogpost352</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-2173025990-1.jpg</image:loc><image:caption>GettyImages21730259901</image:caption><image:title>GettyImages21730259901</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Why%20do%20consumers%20think%20updated%20and%20revised%20products%20are%20better%3F.jpg</image:loc><image:caption>Whydoconsumersthinkupdatedandrevisedproductsarebetter</image:caption><image:title>Whydoconsumersthinkupdatedandrevisedproductsarebetter</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/william-iven-2mc2B5iX6as-unsplash-1-scaled.jpg</image:loc><image:caption>williamiven2mc2B5iX6asunsplash1scaled</image:caption><image:title>williamiven2mc2B5iX6asunsplash1scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Hero-image-6@3x-2-1.png</image:loc><image:caption>Heroimage63x21</image:caption><image:title>Heroimage63x21</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-668617150-1.jpg</image:loc><image:caption>GettyImages6686171501</image:caption><image:title>GettyImages6686171501</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1423074216.jpg</image:loc><image:caption>GettyImages1423074216</image:caption><image:title>GettyImages1423074216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2214022561.jpg</image:loc><image:caption>GettyImages2214022561</image:caption><image:title>GettyImages2214022561</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/CHOSENgreg-rosenke-bJdK9v-VVw0-unsplash-scaled-1.jpg</image:loc><image:caption>CHOSENgregrosenkebJdK9vVVw0unsplashscaled1</image:caption><image:title>CHOSENgregrosenkebJdK9vVVw0unsplashscaled1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-50-2.png</image:loc><image:caption>Sampleforblogpost502</image:caption><image:title>Sampleforblogpost502</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-45-2.png</image:loc><image:caption>CopyofSampleforblogpost452</image:caption><image:title>CopyofSampleforblogpost452</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Competitive-Intelligence-2.png</image:loc><image:caption>CompetitiveIntelligence2</image:caption><image:title>CompetitiveIntelligence2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/pen-and-laptop-3045245-scaled.jpg</image:loc><image:caption>penandlaptop3045245scaled</image:caption><image:title>penandlaptop3045245scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1269305676.jpg</image:loc><image:caption>GettyImages1269305676</image:caption><image:title>GettyImages1269305676</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1306299295-1.jpg</image:loc><image:caption>GettyImages13062992951</image:caption><image:title>GettyImages13062992951</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1389582863-1.jpg</image:loc><image:caption>GettyImages13895828631</image:caption><image:title>GettyImages13895828631</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-40-2.png</image:loc><image:caption>CopyofSampleforblogpost402</image:caption><image:title>CopyofSampleforblogpost402</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-73.png</image:loc><image:caption>CopyofSampleforblogpost73</image:caption><image:title>CopyofSampleforblogpost73</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-2045057249-1.jpg</image:loc><image:caption>GettyImages20450572491</image:caption><image:title>GettyImages20450572491</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1576384659-2.jpg</image:loc><image:caption>GettyImages15763846592</image:caption><image:title>GettyImages15763846592</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200604_03download-1-1.jpg</image:loc><image:caption>2020060403download11</image:caption><image:title>2020060403download11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-38-1.png</image:loc><image:caption>CopyofSampleforblogpost381</image:caption><image:title>CopyofSampleforblogpost381</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-925420510-2.jpg</image:loc><image:caption>GettyImages9254205102</image:caption><image:title>GettyImages9254205102</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-200464106-001.jpg</image:loc><image:caption>GettyImages200464106001</image:caption><image:title>GettyImages200464106001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1345809682-1.jpg</image:loc><image:caption>GettyImages13458096821</image:caption><image:title>GettyImages13458096821</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1452603773%20(1).jpg</image:loc><image:caption>GettyImages14526037731</image:caption><image:title>GettyImages14526037731</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Template-Sample-for-blog-post-9-2.png</image:loc><image:caption>TemplateSampleforblogpost92</image:caption><image:title>TemplateSampleforblogpost92</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-64-2.png</image:loc><image:caption>CopyofSampleforblogpost642</image:caption><image:title>CopyofSampleforblogpost642</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-58-2.png</image:loc><image:caption>Sampleforblogpost582</image:caption><image:title>Sampleforblogpost582</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-185473121-2.jpg</image:loc><image:caption>GettyImages1854731212</image:caption><image:title>GettyImages1854731212</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-6.png</image:loc><image:caption>CopyofSampleforblogpost6</image:caption><image:title>CopyofSampleforblogpost6</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1354041251-2.jpg</image:loc><image:caption>GettyImages13540412512</image:caption><image:title>GettyImages13540412512</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1321462048-1.jpg</image:loc><image:caption>GettyImages13214620481</image:caption><image:title>GettyImages13214620481</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/michael-discenza-7yLREGwprYo-unsplash-scaled.jpg</image:loc><image:caption>michaeldiscenza7yLREGwprYounsplashscaled</image:caption><image:title>michaeldiscenza7yLREGwprYounsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Featured%20Images/GettyImages-1402084914.jpg</image:loc><image:caption>GettyImages1402084914</image:caption><image:title>GettyImages1402084914</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-74-1.png</image:loc><image:caption>CopyofSampleforblogpost741</image:caption><image:title>CopyofSampleforblogpost741</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/CBD-users-scaled.jpg</image:loc><image:caption>CBDusersscaled</image:caption><image:title>CBDusersscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1131397926-2.jpg</image:loc><image:caption>GettyImages11313979262</image:caption><image:title>GettyImages11313979262</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/charles-deluvio-GlavtG-umzE-unsplash-scaled-2.jpg</image:loc><image:caption>charlesdeluvioGlavtGumzEunsplashscaled2</image:caption><image:title>charlesdeluvioGlavtGumzEunsplashscaled2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-96-1.png</image:loc><image:caption>Sampleforblogpost961</image:caption><image:title>Sampleforblogpost961</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1366731738-1.jpg</image:loc><image:caption>GettyImages13667317381</image:caption><image:title>GettyImages13667317381</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/giuseppe-famiani-3R1pWT9PUS0-unsplash-scaled-e1621846768745-2.jpg</image:loc><image:caption>giuseppefamiani3R1pWT9PUS0unsplashscalede16218467687452</image:caption><image:title>giuseppefamiani3R1pWT9PUS0unsplashscalede16218467687452</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-16-2.png</image:loc><image:caption>CopyofSampleforblogpost162</image:caption><image:title>CopyofSampleforblogpost162</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-12-1.png</image:loc><image:caption>CopyofSampleforblogpost121</image:caption><image:title>CopyofSampleforblogpost121</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-88-2.png</image:loc><image:caption>CopyofSampleforblogpost882</image:caption><image:title>CopyofSampleforblogpost882</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-64-1.png</image:loc><image:caption>Sampleforblogpost641</image:caption><image:title>Sampleforblogpost641</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-14-1.png</image:loc><image:caption>CopyofSampleforblogpost141</image:caption><image:title>CopyofSampleforblogpost141</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-95-2.png</image:loc><image:caption>Sampleforblogpost952</image:caption><image:title>Sampleforblogpost952</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2203911891.jpg</image:loc><image:caption>GettyImages2203911891</image:caption><image:title>GettyImages2203911891</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1386719561-2.jpg</image:loc><image:caption>GettyImages13867195612</image:caption><image:title>GettyImages13867195612</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1348728804-3-scaled-1.jpg</image:loc><image:caption>GettyImages13487288043scaled1</image:caption><image:title>GettyImages13487288043scaled1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/werner-du-plessis-6dDHofabCQ8-unsplash-scaled.jpg</image:loc><image:caption>wernerduplessis6dDHofabCQ8unsplashscaled</image:caption><image:title>wernerduplessis6dDHofabCQ8unsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1134712378-1-1.jpg</image:loc><image:caption>GettyImages113471237811</image:caption><image:title>GettyImages113471237811</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-FD005285-1.jpg</image:loc><image:caption>GettyImagesFD0052851</image:caption><image:title>GettyImagesFD0052851</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-63-2.png</image:loc><image:caption>Sampleforblogpost632</image:caption><image:title>Sampleforblogpost632</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1447778916-1-e1708030133480-2.jpg</image:loc><image:caption>GettyImages14477789161e17080301334802</image:caption><image:title>GettyImages14477789161e17080301334802</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/david-grandmougin-Am1io6KusFM-unsplash-scaled-e1621847110805-2.jpg</image:loc><image:caption>davidgrandmouginAm1io6KusFMunsplashscalede16218471108052</image:caption><image:title>davidgrandmouginAm1io6KusFMunsplashscalede16218471108052</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-998241252-e1664383804422-1.jpg</image:loc><image:caption>GettyImages998241252e16643838044221</image:caption><image:title>GettyImages998241252e16643838044221</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-77-1.png</image:loc><image:caption>CopyofSampleforblogpost771</image:caption><image:title>CopyofSampleforblogpost771</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-962105548%20(1)-1.jpg</image:loc><image:caption>GettyImages96210554811</image:caption><image:title>GettyImages96210554811</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-22-2.png</image:loc><image:caption>CopyofSampleforblogpost222</image:caption><image:title>CopyofSampleforblogpost222</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-813437116-2.jpg</image:loc><image:caption>GettyImages8134371162</image:caption><image:title>GettyImages8134371162</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-2129400358-2.jpg</image:loc><image:caption>GettyImages21294003582</image:caption><image:title>GettyImages21294003582</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-26-2.png</image:loc><image:caption>CopyofSampleforblogpost262</image:caption><image:title>CopyofSampleforblogpost262</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-16-1.png</image:loc><image:caption>Sampleforblogpost161</image:caption><image:title>Sampleforblogpost161</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-63-2.png</image:loc><image:caption>CopyofSampleforblogpost632</image:caption><image:title>CopyofSampleforblogpost632</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-2195230183-1.jpg</image:loc><image:caption>GettyImages21952301831</image:caption><image:title>GettyImages21952301831</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1281207887-1.jpg</image:loc><image:caption>GettyImages12812078871</image:caption><image:title>GettyImages12812078871</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-488082287-2.jpg</image:loc><image:caption>GettyImages4880822872</image:caption><image:title>GettyImages4880822872</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1352706145-1.jpg</image:loc><image:caption>GettyImages13527061451</image:caption><image:title>GettyImages13527061451</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1017906110-2.jpg</image:loc><image:caption>GettyImages10179061102</image:caption><image:title>GettyImages10179061102</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-51-1.png</image:loc><image:caption>Sampleforblogpost511</image:caption><image:title>Sampleforblogpost511</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1182904348-2.jpg</image:loc><image:caption>GettyImages11829043482</image:caption><image:title>GettyImages11829043482</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/As-introduction-to-Data-collection-in-marketing-research-2.jpg</image:loc><image:caption>AsintroductiontoDatacollectioninmarketingresearch2</image:caption><image:title>AsintroductiontoDatacollectioninmarketingresearch2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/AMA-scaled.jpg</image:loc><image:caption>AMAscaled</image:caption><image:title>AMAscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/uk-for-Blog-1.png</image:loc><image:caption>ukforBlog1</image:caption><image:title>ukforBlog1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-81-2.png</image:loc><image:caption>Sampleforblogpost812</image:caption><image:title>Sampleforblogpost812</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported%20sitepage%20images/AIs-Great-Divide-banner.png</image:loc><image:caption>AIsGreatDividebanner</image:caption><image:title>AIsGreatDividebanner</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-34-2.png</image:loc><image:caption>Sampleforblogpost342</image:caption><image:title>Sampleforblogpost342</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1183890958-1-2.jpg</image:loc><image:caption>GettyImages118389095812</image:caption><image:title>GettyImages118389095812</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1338764219.jpg</image:loc><image:caption>GettyImages1338764219</image:caption><image:title>GettyImages1338764219</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1416876179-e1675447862845-1.jpg</image:loc><image:caption>GettyImages1416876179e16754478628451</image:caption><image:title>GettyImages1416876179e16754478628451</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-97-2.png</image:loc><image:caption>CopyofSampleforblogpost972</image:caption><image:title>CopyofSampleforblogpost972</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-71.png</image:loc><image:caption>CopyofSampleforblogpost71</image:caption><image:title>CopyofSampleforblogpost71</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-60-1.png</image:loc><image:caption>CopyofSampleforblogpost601</image:caption><image:title>CopyofSampleforblogpost601</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-153092411-1-1.jpg</image:loc><image:caption>GettyImages15309241111</image:caption><image:title>GettyImages15309241111</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1727507232-1.jpg</image:loc><image:caption>GettyImages17275072321</image:caption><image:title>GettyImages17275072321</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-2024-07-03T120418_906-1.png</image:loc><image:caption>Sampleforblogpost20240703T1204189061</image:caption><image:title>Sampleforblogpost20240703T1204189061</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-28-2.png</image:loc><image:caption>CopyofSampleforblogpost282</image:caption><image:title>CopyofSampleforblogpost282</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-9-4.png</image:loc><image:caption>CopyofSampleforblogpost94</image:caption><image:title>CopyofSampleforblogpost94</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Featured%20Images/GettyImages-1322308134.jpg</image:loc><image:caption>GettyImages1322308134</image:caption><image:title>GettyImages1322308134</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1131097418-1.jpg</image:loc><image:caption>GettyImages11310974181</image:caption><image:title>GettyImages11310974181</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-81-1.png</image:loc><image:caption>CopyofSampleforblogpost811</image:caption><image:title>CopyofSampleforblogpost811</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-482230323-1.jpg</image:loc><image:caption>GettyImages4822303231</image:caption><image:title>GettyImages4822303231</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-37-1.png</image:loc><image:caption>CopyofSampleforblogpost371</image:caption><image:title>CopyofSampleforblogpost371</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-505636979-1.jpg</image:loc><image:caption>GettyImages5056369791</image:caption><image:title>GettyImages5056369791</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1471884634-1.jpg</image:loc><image:caption>GettyImages14718846341</image:caption><image:title>GettyImages14718846341</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Template-Sample-for-blog-post-18-2.png</image:loc><image:caption>TemplateSampleforblogpost182</image:caption><image:title>TemplateSampleforblogpost182</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-2163331119-1.jpg</image:loc><image:caption>GettyImages21633311191</image:caption><image:title>GettyImages21633311191</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1093260934-1-1.jpg</image:loc><image:caption>GettyImages109326093411</image:caption><image:title>GettyImages109326093411</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-37-2.png</image:loc><image:caption>Sampleforblogpost372</image:caption><image:title>Sampleforblogpost372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1145145896-1.jpg</image:loc><image:caption>GettyImages11451458961</image:caption><image:title>GettyImages11451458961</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1325219364-2.jpg</image:loc><image:caption>GettyImages13252193642</image:caption><image:title>GettyImages13252193642</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1181824196-1.jpg</image:loc><image:caption>GettyImages11818241961</image:caption><image:title>GettyImages11818241961</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-4-1.png</image:loc><image:caption>CopyofSampleforblogpost41</image:caption><image:title>CopyofSampleforblogpost41</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-13-1.png</image:loc><image:caption>CopyofSampleforblogpost131</image:caption><image:title>CopyofSampleforblogpost131</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-21-2.png</image:loc><image:caption>CopyofSampleforblogpost212</image:caption><image:title>CopyofSampleforblogpost212</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Workshops-scaled.jpg</image:loc><image:caption>Workshopsscaled</image:caption><image:title>Workshopsscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167547398.jpg</image:loc><image:caption>GettyImages1167547398</image:caption><image:title>GettyImages1167547398</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1368913511-1-1.jpg</image:loc><image:caption>GettyImages136891351111</image:caption><image:title>GettyImages136891351111</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-559537869-1.jpg</image:loc><image:caption>GettyImages5595378691</image:caption><image:title>GettyImages5595378691</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1790208304-1.jpg</image:loc><image:caption>GettyImages17902083041</image:caption><image:title>GettyImages17902083041</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-95-1.png</image:loc><image:caption>CopyofSampleforblogpost951</image:caption><image:title>CopyofSampleforblogpost951</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Template-Sample-for-blog-post-5-1.png</image:loc><image:caption>TemplateSampleforblogpost51</image:caption><image:title>TemplateSampleforblogpost51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1080591784-1.jpg</image:loc><image:caption>GettyImages10805917841</image:caption><image:title>GettyImages10805917841</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-505797918-1.jpg</image:loc><image:caption>GettyImages5057979181</image:caption><image:title>GettyImages5057979181</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-9-3.png</image:loc><image:caption>CopyofSampleforblogpost93</image:caption><image:title>CopyofSampleforblogpost93</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1254054171-1.jpg</image:loc><image:caption>GettyImages12540541711</image:caption><image:title>GettyImages12540541711</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Template-Sample-for-blog-post-12-1.png</image:loc><image:caption>TemplateSampleforblogpost121</image:caption><image:title>TemplateSampleforblogpost121</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Featured%20Images/nathan-dumlao-oRKF_ZBJYGM-unsplash-scaled-e1630469828604.jpg</image:loc><image:caption>nathandumlaooRKFZBJYGMunsplashscalede1630469828604</image:caption><image:title>nathandumlaooRKFZBJYGMunsplashscalede1630469828604</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1330187985-2.jpg</image:loc><image:caption>GettyImages13301879852</image:caption><image:title>GettyImages13301879852</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-2158941622-1.jpg</image:loc><image:caption>GettyImages21589416221</image:caption><image:title>GettyImages21589416221</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1179981569-2.jpg</image:loc><image:caption>GettyImages11799815692</image:caption><image:title>GettyImages11799815692</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1369301157-1.jpg</image:loc><image:caption>GettyImages13693011571</image:caption><image:title>GettyImages13693011571</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/hanson-lu-_8EFj6ISA08-unsplash-scaled-2.jpg</image:loc><image:caption>hansonlu8EFj6ISA08unsplashscaled2</image:caption><image:title>hansonlu8EFj6ISA08unsplashscaled2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1348369752.jpg</image:loc><image:caption>GettyImages1348369752</image:caption><image:title>GettyImages1348369752</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-637206428-2.jpg</image:loc><image:caption>GettyImages6372064282</image:caption><image:title>GettyImages6372064282</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1320765059.jpg</image:loc><image:caption>GettyImages1320765059</image:caption><image:title>GettyImages1320765059</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-54-2.png</image:loc><image:caption>CopyofSampleforblogpost542</image:caption><image:title>CopyofSampleforblogpost542</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-67-2.png</image:loc><image:caption>Sampleforblogpost672</image:caption><image:title>Sampleforblogpost672</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-79-1.png</image:loc><image:caption>CopyofSampleforblogpost791</image:caption><image:title>CopyofSampleforblogpost791</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/BL_knowledge.jpg</image:loc><image:caption>BLknowledge</image:caption><image:title>BLknowledge</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-2157247972-1.jpg</image:loc><image:caption>GettyImages21572479721</image:caption><image:title>GettyImages21572479721</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-75939350-2.jpg</image:loc><image:caption>GettyImages759393502</image:caption><image:title>GettyImages759393502</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/AI-in%20Japan.jpg</image:loc><image:caption>AIinJapan</image:caption><image:title>AIinJapan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/jakub-zerdzicki-heiYgqp0Tsk-unsplash-scaled-1090x545.jpg</image:loc><image:caption>jakubzerdzickiheiYgqp0Tskunsplashscaled1090x545</image:caption><image:title>jakubzerdzickiheiYgqp0Tskunsplashscaled1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20190920_hYx8uhvGEH5oCD-0-scaled-2.jpg</image:loc><image:caption>20190920hYx8uhvGEH5oCD0scaled2</image:caption><image:title>20190920hYx8uhvGEH5oCD0scaled2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-53-1.png</image:loc><image:caption>CopyofSampleforblogpost531</image:caption><image:title>CopyofSampleforblogpost531</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1433543829-scaled-1.jpg</image:loc><image:caption>GettyImages1433543829scaled1</image:caption><image:title>GettyImages1433543829scaled1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-2065923099-1.jpg</image:loc><image:caption>GettyImages20659230991</image:caption><image:title>GettyImages20659230991</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1307361584-1.jpg</image:loc><image:caption>GettyImages13073615841</image:caption><image:title>GettyImages13073615841</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Template-Sample-for-blog-post-14-1.png</image:loc><image:caption>TemplateSampleforblogpost141</image:caption><image:title>TemplateSampleforblogpost141</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-22-1.png</image:loc><image:caption>Sampleforblogpost221</image:caption><image:title>Sampleforblogpost221</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1294535198-1.jpg</image:loc><image:caption>GettyImages12945351981</image:caption><image:title>GettyImages12945351981</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-2186716143-2.jpg</image:loc><image:caption>GettyImages21867161432</image:caption><image:title>GettyImages21867161432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-477424223-1.jpg</image:loc><image:caption>GettyImages4774242231</image:caption><image:title>GettyImages4774242231</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled-2.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled2</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-2025-03-27T150758_603-1.png</image:loc><image:caption>CopyofSampleforblogpost20250327T1507586031</image:caption><image:title>CopyofSampleforblogpost20250327T1507586031</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Screen-Shot-2024-09-22-at-4_17_25-PM-2.png</image:loc><image:caption>ScreenShot20240922at41725PM2</image:caption><image:title>ScreenShot20240922at41725PM2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Segments-of-citrus-fruits-1.jpg</image:loc><image:caption>Segmentsofcitrusfruits1</image:caption><image:title>Segmentsofcitrusfruits1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-49-1.png</image:loc><image:caption>CopyofSampleforblogpost491</image:caption><image:title>CopyofSampleforblogpost491</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1459392752-2.jpg</image:loc><image:caption>GettyImages14593927522</image:caption><image:title>GettyImages14593927522</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2230825173.jpg</image:loc><image:caption>GettyImages2230825173</image:caption><image:title>GettyImages2230825173</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20190522-02Q2_PZ6AO2tjZO4Q32mD4Iw-scaled-1.jpg</image:loc><image:caption>2019052202Q2PZ6AO2tjZO4Q32mD4Iwscaled1</image:caption><image:title>2019052202Q2PZ6AO2tjZO4Q32mD4Iwscaled1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1388211635-1.jpg</image:loc><image:caption>GettyImages13882116351</image:caption><image:title>GettyImages13882116351</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1289120416-2.jpg</image:loc><image:caption>GettyImages12891204162</image:caption><image:title>GettyImages12891204162</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-123217493-1.jpg</image:loc><image:caption>GettyImages1232174931</image:caption><image:title>GettyImages1232174931</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1160967889b_797x441-2.png</image:loc><image:caption>GettyImages1160967889b797x4412</image:caption><image:title>GettyImages1160967889b797x4412</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1511305390-1.jpg</image:loc><image:caption>GettyImages15113053901</image:caption><image:title>GettyImages15113053901</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1272173299-1.jpg</image:loc><image:caption>GettyImages12721732991</image:caption><image:title>GettyImages12721732991</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-843000588-1.jpg</image:loc><image:caption>GettyImages8430005881</image:caption><image:title>GettyImages8430005881</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1447360168-1.jpg</image:loc><image:caption>GettyImages14473601681</image:caption><image:title>GettyImages14473601681</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2220539214.jpg</image:loc><image:caption>GettyImages2220539214</image:caption><image:title>GettyImages2220539214</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-2205407624-1.jpg</image:loc><image:caption>GettyImages22054076241</image:caption><image:title>GettyImages22054076241</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-24-2.png</image:loc><image:caption>Sampleforblogpost242</image:caption><image:title>Sampleforblogpost242</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-989402872-scaled.jpg</image:loc><image:caption>GettyImages989402872scaled</image:caption><image:title>GettyImages989402872scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1022942896-1.jpg</image:loc><image:caption>GettyImages10229428961</image:caption><image:title>GettyImages10229428961</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/luxury-study-scaled.jpg</image:loc><image:caption>luxurystudyscaled</image:caption><image:title>luxurystudyscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-94-1.png</image:loc><image:caption>CopyofSampleforblogpost941</image:caption><image:title>CopyofSampleforblogpost941</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1869124541-1.jpg</image:loc><image:caption>GettyImages18691245411</image:caption><image:title>GettyImages18691245411</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/What%20is%20market%20sizing.jpg</image:loc><image:caption>Whatismarketsizing</image:caption><image:title>Whatismarketsizing</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-28-1.png</image:loc><image:caption>Sampleforblogpost281</image:caption><image:title>Sampleforblogpost281</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-10-3.png</image:loc><image:caption>CopyofSampleforblogpost103</image:caption><image:title>CopyofSampleforblogpost103</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-2024-07-19T155054_038-1.png</image:loc><image:caption>Sampleforblogpost20240719T1550540381</image:caption><image:title>Sampleforblogpost20240719T1550540381</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages1162094164scaled</image:caption><image:title>GettyImages1162094164scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-2024-07-19T131957_851-1.png</image:loc><image:caption>Sampleforblogpost20240719T1319578511</image:caption><image:title>Sampleforblogpost20240719T1319578511</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/US-cannabis-study-1-scaled.jpg</image:loc><image:caption>UScannabisstudy1scaled</image:caption><image:title>UScannabisstudy1scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/image-44-1.png</image:loc><image:caption>image441</image:caption><image:title>image441</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1144234644-2.jpg</image:loc><image:caption>GettyImages11442346442</image:caption><image:title>GettyImages11442346442</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Template-Sample-for-blog-post-2-1.png</image:loc><image:caption>TemplateSampleforblogpost21</image:caption><image:title>TemplateSampleforblogpost21</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/brand-perception-2-1.png</image:loc><image:caption>brandperception21</image:caption><image:title>brandperception21</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200604-07dan-freeman-G4E6PcOt4Ps-unsplash-1.jpg</image:loc><image:caption>2020060407danfreemanG4E6PcOt4Psunsplash1</image:caption><image:title>2020060407danfreemanG4E6PcOt4Psunsplash1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Featured%20Images/holger-link-KoarDkjypCk-unsplash-scaled.jpg</image:loc><image:caption>holgerlinkKoarDkjypCkunsplashscaled</image:caption><image:title>holgerlinkKoarDkjypCkunsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-2024-07-19T124507_785-1.png</image:loc><image:caption>Sampleforblogpost20240719T1245077851</image:caption><image:title>Sampleforblogpost20240719T1245077851</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/jonathan-mast-ntjpaf3o-Bw-unsplash-scaled.jpg</image:loc><image:caption>jonathanmastntjpaf3oBwunsplashscaled</image:caption><image:title>jonathanmastntjpaf3oBwunsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Screen-Shot-2023-03-17-at-1_28_33-PM-1.png</image:loc><image:caption>ScreenShot20230317at12833PM1</image:caption><image:title>ScreenShot20230317at12833PM1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-2149276286-1.jpg</image:loc><image:caption>GettyImages21492762861</image:caption><image:title>GettyImages21492762861</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/deepak-kosta-bm1pm8HjpCs-unsplash-scaled-1.jpg</image:loc><image:caption>deepakkostabm1pm8HjpCsunsplashscaled1</image:caption><image:title>deepakkostabm1pm8HjpCsunsplashscaled1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1404266542-1-2.jpg</image:loc><image:caption>GettyImages140426654212</image:caption><image:title>GettyImages140426654212</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Featured%20Images/GettyImages-1484761684.jpg</image:loc><image:caption>GettyImages1484761684</image:caption><image:title>GettyImages1484761684</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1226119399-scaled.jpg</image:loc><image:caption>GettyImages1226119399scaled</image:caption><image:title>GettyImages1226119399scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-58-1.png</image:loc><image:caption>CopyofSampleforblogpost581</image:caption><image:title>CopyofSampleforblogpost581</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1309559282-1.jpg</image:loc><image:caption>GettyImages13095592821</image:caption><image:title>GettyImages13095592821</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-7-4.png</image:loc><image:caption>CopyofSampleforblogpost74</image:caption><image:title>CopyofSampleforblogpost74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-61-1.png</image:loc><image:caption>Sampleforblogpost611</image:caption><image:title>Sampleforblogpost611</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Market-entry-scaled-1.jpg</image:loc><image:caption>Marketentryscaled1</image:caption><image:title>Marketentryscaled1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2182251211.jpg</image:loc><image:caption>GettyImages2182251211</image:caption><image:title>GettyImages2182251211</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/mohamed-masaau-nfF5-G6cFwY-unsplash-scaled-1.jpg</image:loc><image:caption>mohamedmasaaunfF5G6cFwYunsplashscaled1</image:caption><image:title>mohamedmasaaunfF5G6cFwYunsplashscaled1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/vladislav-klapin-YeO44yVTl20-unsplash-scaled.jpg</image:loc><image:caption>vladislavklapinYeO44yVTl20unsplashscaled</image:caption><image:title>vladislavklapinYeO44yVTl20unsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-74-2.png</image:loc><image:caption>Sampleforblogpost742</image:caption><image:title>Sampleforblogpost742</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-66-1.png</image:loc><image:caption>Sampleforblogpost661</image:caption><image:title>Sampleforblogpost661</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/pexels-marta-longas-3143085-scaled-1.jpg</image:loc><image:caption>pexelsmartalongas3143085scaled1</image:caption><image:title>pexelsmartalongas3143085scaled1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1187585123-1.jpg</image:loc><image:caption>GettyImages11875851231</image:caption><image:title>GettyImages11875851231</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-584853270-2.jpg</image:loc><image:caption>GettyImages5848532702</image:caption><image:title>GettyImages5848532702</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2180083152.jpg</image:loc><image:caption>GettyImages2180083152</image:caption><image:title>GettyImages2180083152</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200604-05denys-nevozhai-7nrsVjvALnA-unsplash-1.jpg</image:loc><image:caption>2020060405denysnevozhai7nrsVjvALnAunsplash1</image:caption><image:title>2020060405denysnevozhai7nrsVjvALnAunsplash1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-157181230-1.jpg</image:loc><image:caption>GettyImages1571812301</image:caption><image:title>GettyImages1571812301</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Vet-Survey-scaled-1.jpg</image:loc><image:caption>VetSurveyscaled1</image:caption><image:title>VetSurveyscaled1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-88.png</image:loc><image:caption>Sampleforblogpost88</image:caption><image:title>Sampleforblogpost88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Featured%20Images/GettyImages-2057053853.jpg</image:loc><image:caption>GettyImages2057053853</image:caption><image:title>GettyImages2057053853</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Template-Sample-for-blog-post-17-2.png</image:loc><image:caption>TemplateSampleforblogpost172</image:caption><image:title>TemplateSampleforblogpost172</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2155547335.jpg</image:loc><image:caption>GettyImages2155547335</image:caption><image:title>GettyImages2155547335</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/iStock-2072804536.jpg</image:loc><image:caption>iStock2072804536</image:caption><image:title>iStock2072804536</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Who%20i%20sgen%20c-%20connected%20generation.jpg</image:loc><image:caption>Whoisgencconnectedgeneration</image:caption><image:title>Whoisgencconnectedgeneration</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-82-2.png</image:loc><image:caption>Sampleforblogpost822</image:caption><image:title>Sampleforblogpost822</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/erik-mclean-ZXNRnAUDsss-unsplash-scaled-e1621847359729-1.jpg</image:loc><image:caption>erikmcleanZXNRnAUDsssunsplashscalede16218473597291</image:caption><image:title>erikmcleanZXNRnAUDsssunsplashscalede16218473597291</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1296964974-1.jpg</image:loc><image:caption>GettyImages12969649741</image:caption><image:title>GettyImages12969649741</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/valery-rabchenyuk-4uqqrQYdxQw-unsplash-scaled.jpg</image:loc><image:caption>valeryrabchenyuk4uqqrQYdxQwunsplashscaled</image:caption><image:title>valeryrabchenyuk4uqqrQYdxQwunsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-121331076-1.jpg</image:loc><image:caption>GettyImages1213310761</image:caption><image:title>GettyImages1213310761</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20190412-01_woman-standing-beside-train-station-1986932-scaled-2.jpg</image:loc><image:caption>2019041201womanstandingbesidetrainstation1986932scaled2</image:caption><image:title>2019041201womanstandingbesidetrainstation1986932scaled2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1214506076-1.jpg</image:loc><image:caption>GettyImages12145060761</image:caption><image:title>GettyImages12145060761</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1454928178-1.jpg</image:loc><image:caption>GettyImages14549281781</image:caption><image:title>GettyImages14549281781</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-2025-03-10T160418_568-1.png</image:loc><image:caption>CopyofSampleforblogpost20250310T1604185681</image:caption><image:title>CopyofSampleforblogpost20250310T1604185681</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1490902557-1-1.jpg</image:loc><image:caption>GettyImages149090255711</image:caption><image:title>GettyImages149090255711</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Featured%20Images/iStock-506551414-1-scaled.jpg</image:loc><image:caption>iStock5065514141scaled</image:caption><image:title>iStock5065514141scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1753895880-1.jpg</image:loc><image:caption>GettyImages17538958801</image:caption><image:title>GettyImages17538958801</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-50-3.png</image:loc><image:caption>CopyofSampleforblogpost503</image:caption><image:title>CopyofSampleforblogpost503</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-10-2.png</image:loc><image:caption>Sampleforblogpost102</image:caption><image:title>Sampleforblogpost102</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1182412383-1.jpg</image:loc><image:caption>GettyImages11824123831</image:caption><image:title>GettyImages11824123831</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Fast-food-getty-1.jpg</image:loc><image:caption>Fastfoodgetty1</image:caption><image:title>Fastfoodgetty1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-11-2.png</image:loc><image:caption>CopyofSampleforblogpost112</image:caption><image:title>CopyofSampleforblogpost112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-8-1.png</image:loc><image:caption>CopyofSampleforblogpost81</image:caption><image:title>CopyofSampleforblogpost81</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1092423872-scaled-1.jpg</image:loc><image:caption>GettyImages1092423872scaled1</image:caption><image:title>GettyImages1092423872scaled1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1771403266-1.jpg</image:loc><image:caption>GettyImages17714032661</image:caption><image:title>GettyImages17714032661</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Template-Sample-for-blog-post-7-2.png</image:loc><image:caption>TemplateSampleforblogpost72</image:caption><image:title>TemplateSampleforblogpost72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1576324436-2.jpg</image:loc><image:caption>GettyImages15763244362</image:caption><image:title>GettyImages15763244362</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-41-1.png</image:loc><image:caption>Sampleforblogpost411</image:caption><image:title>Sampleforblogpost411</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-5-1.png</image:loc><image:caption>CopyofSampleforblogpost51</image:caption><image:title>CopyofSampleforblogpost51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1144861020-1.jpg</image:loc><image:caption>GettyImages11448610201</image:caption><image:title>GettyImages11448610201</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-668093476-2.jpg</image:loc><image:caption>GettyImages6680934762</image:caption><image:title>GettyImages6680934762</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Featured%20Images/GettyImages-1444191538.jpg</image:loc><image:caption>GettyImages1444191538</image:caption><image:title>GettyImages1444191538</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1492377092%20(1).jpg</image:loc><image:caption>GettyImages14923770921</image:caption><image:title>GettyImages14923770921</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1219583078-2.jpg</image:loc><image:caption>GettyImages12195830782</image:caption><image:title>GettyImages12195830782</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1336515407-scaled-e1674604302291-2.jpg</image:loc><image:caption>GettyImages1336515407scalede16746043022912</image:caption><image:title>GettyImages1336515407scalede16746043022912</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/sharon-mccutcheon-y0PKfXeJsq4-unsplash-scaled-2.jpg</image:loc><image:caption>sharonmccutcheony0PKfXeJsq4unsplashscaled2</image:caption><image:title>sharonmccutcheony0PKfXeJsq4unsplashscaled2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1389263476.jpg</image:loc><image:caption>GettyImages1389263476</image:caption><image:title>GettyImages1389263476</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-614637190-2.jpg</image:loc><image:caption>GettyImages6146371902</image:caption><image:title>GettyImages6146371902</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1550805698-1.jpg</image:loc><image:caption>GettyImages15508056981</image:caption><image:title>GettyImages15508056981</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Featured%20Images/GettyImages-616010722.jpg</image:loc><image:caption>GettyImages616010722</image:caption><image:title>GettyImages616010722</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-47-2.png</image:loc><image:caption>CopyofSampleforblogpost472</image:caption><image:title>CopyofSampleforblogpost472</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1188089387-e1664500156750-2.jpg</image:loc><image:caption>GettyImages1188089387e16645001567502</image:caption><image:title>GettyImages1188089387e16645001567502</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1315650854-1.jpg</image:loc><image:caption>GettyImages13156508541</image:caption><image:title>GettyImages13156508541</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1661163270.jpg</image:loc><image:caption>GettyImages1661163270</image:caption><image:title>GettyImages1661163270</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2148897427.jpg</image:loc><image:caption>GettyImages2148897427</image:caption><image:title>GettyImages2148897427</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1339997481-2.jpg</image:loc><image:caption>GettyImages13399974812</image:caption><image:title>GettyImages13399974812</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-843874046-2.jpg</image:loc><image:caption>GettyImages8438740462</image:caption><image:title>GettyImages8438740462</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/A-guide-to-diversity-and-inclusion-in-market-research-1.jpg</image:loc><image:caption>Aguidetodiversityandinclusioninmarketresearch1</image:caption><image:title>Aguidetodiversityandinclusioninmarketresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1916632006.jpg</image:loc><image:caption>GettyImages1916632006</image:caption><image:title>GettyImages1916632006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2194914514.jpg</image:loc><image:caption>GettyImages2194914514</image:caption><image:title>GettyImages2194914514</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/wokeism-image-2-2.png</image:loc><image:caption>wokeismimage22</image:caption><image:title>wokeismimage22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1285078868-1.jpg</image:loc><image:caption>GettyImages12850788681</image:caption><image:title>GettyImages12850788681</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1327163560-1.jpg</image:loc><image:caption>GettyImages13271635601</image:caption><image:title>GettyImages13271635601</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-814167708-scaled-2.jpg</image:loc><image:caption>GettyImages814167708scaled2</image:caption><image:title>GettyImages814167708scaled2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported%20sitepage%20images/Banner-1920-x-900-px-1a-3-e1730907798468.png</image:loc><image:caption>Banner1920x900px1a3e1730907798468</image:caption><image:title>Banner1920x900px1a3e1730907798468</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1022362402-2.jpg</image:loc><image:caption>GettyImages10223624022</image:caption><image:title>GettyImages10223624022</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-89-1-2.png</image:loc><image:caption>CopyofSampleforblogpost8912</image:caption><image:title>CopyofSampleforblogpost8912</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-87-1.png</image:loc><image:caption>CopyofSampleforblogpost871</image:caption><image:title>CopyofSampleforblogpost871</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1289307967-1.jpg</image:loc><image:caption>GettyImages12893079671</image:caption><image:title>GettyImages12893079671</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/pexels-pixabay-277593-scaled-e1621847288942-2.jpg</image:loc><image:caption>pexelspixabay277593scalede16218472889422</image:caption><image:title>pexelspixabay277593scalede16218472889422</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-2025-02-25T094349_327-1.png</image:loc><image:caption>CopyofSampleforblogpost20250225T0943493271</image:caption><image:title>CopyofSampleforblogpost20250225T0943493271</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/food%20and%20beverage%20trends.jpg</image:loc><image:caption>foodandbeveragetrends</image:caption><image:title>foodandbeveragetrends</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-36-2.png</image:loc><image:caption>CopyofSampleforblogpost362</image:caption><image:title>CopyofSampleforblogpost362</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1987825543-1.jpg</image:loc><image:caption>GettyImages19878255431</image:caption><image:title>GettyImages19878255431</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1777826378.jpg</image:loc><image:caption>GettyImages1777826378</image:caption><image:title>GettyImages1777826378</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/timothy-barlin-v_4RGBh3wus-unsplash-scaled-2.jpg</image:loc><image:caption>timothybarlinv4RGBh3wusunsplashscaled2</image:caption><image:title>timothybarlinv4RGBh3wusunsplashscaled2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1370432427-2.jpg</image:loc><image:caption>GettyImages13704324272</image:caption><image:title>GettyImages13704324272</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-525352863-1.jpg</image:loc><image:caption>GettyImages5253528631</image:caption><image:title>GettyImages5253528631</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1068058504.jpg</image:loc><image:caption>GettyImages1068058504</image:caption><image:title>GettyImages1068058504</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-84-1.png</image:loc><image:caption>CopyofSampleforblogpost841</image:caption><image:title>CopyofSampleforblogpost841</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/trung-thanh-LgdDeuBcgIY-unsplash-scaled-e1616174350343-2.jpg</image:loc><image:caption>trungthanhLgdDeuBcgIYunsplashscalede16161743503432</image:caption><image:title>trungthanhLgdDeuBcgIYunsplashscalede16161743503432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-93-1.png</image:loc><image:caption>CopyofSampleforblogpost931</image:caption><image:title>CopyofSampleforblogpost931</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-153385330-1.jpg</image:loc><image:caption>GettyImages1533853301</image:caption><image:title>GettyImages1533853301</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1564969721-1.jpg</image:loc><image:caption>GettyImages15649697211</image:caption><image:title>GettyImages15649697211</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1405418779-1024x683-1.jpg</image:loc><image:caption>GettyImages14054187791024x6831</image:caption><image:title>GettyImages14054187791024x6831</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-666779726-1.jpg</image:loc><image:caption>GettyImages6667797261</image:caption><image:title>GettyImages6667797261</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-25-2.png</image:loc><image:caption>Sampleforblogpost252</image:caption><image:title>Sampleforblogpost252</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Is-there-a-lack-of-diversity-in-market-2.jpg</image:loc><image:caption>Istherealackofdiversityinmarket2</image:caption><image:title>Istherealackofdiversityinmarket2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1469546423-2.jpg</image:loc><image:caption>GettyImages14695464232</image:caption><image:title>GettyImages14695464232</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-52-1.png</image:loc><image:caption>Sampleforblogpost521</image:caption><image:title>Sampleforblogpost521</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1181221370-500x483.jpg</image:loc><image:caption>GettyImages1181221370500x483</image:caption><image:title>GettyImages1181221370500x483</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1370512298-scaled-2.jpg</image:loc><image:caption>GettyImages1370512298scaled2</image:caption><image:title>GettyImages1370512298scaled2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-85-2.png</image:loc><image:caption>Sampleforblogpost852</image:caption><image:title>Sampleforblogpost852</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-15-2.png</image:loc><image:caption>Sampleforblogpost152</image:caption><image:title>Sampleforblogpost152</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1353682914-2.jpg</image:loc><image:caption>GettyImages13536829142</image:caption><image:title>GettyImages13536829142</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Template-Sample-for-blog-post-4-1.png</image:loc><image:caption>TemplateSampleforblogpost41</image:caption><image:title>TemplateSampleforblogpost41</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1557904663-1.jpg</image:loc><image:caption>GettyImages15579046631</image:caption><image:title>GettyImages15579046631</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-79-1.png</image:loc><image:caption>Sampleforblogpost791</image:caption><image:title>Sampleforblogpost791</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-61-2.png</image:loc><image:caption>CopyofSampleforblogpost612</image:caption><image:title>CopyofSampleforblogpost612</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1882487541.jpg</image:loc><image:caption>GettyImages1882487541</image:caption><image:title>GettyImages1882487541</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1405543709-1.jpg</image:loc><image:caption>GettyImages14055437091</image:caption><image:title>GettyImages14055437091</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1356400993.jpg</image:loc><image:caption>GettyImages1356400993</image:caption><image:title>GettyImages1356400993</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2089465288.jpg</image:loc><image:caption>GettyImages2089465288</image:caption><image:title>GettyImages2089465288</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-958770796-1.jpg</image:loc><image:caption>GettyImages9587707961</image:caption><image:title>GettyImages9587707961</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post--2.png</image:loc><image:caption>CopyofSampleforblogpost2</image:caption><image:title>CopyofSampleforblogpost2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/kelly-sikkema-BoAbPMRKLS0-unsplash-scaled-1.jpg</image:loc><image:caption>kellysikkemaBoAbPMRKLS0unsplashscaled1</image:caption><image:title>kellysikkemaBoAbPMRKLS0unsplashscaled1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Hero-image-6@3x-3-1.png</image:loc><image:caption>Heroimage63x31</image:caption><image:title>Heroimage63x31</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1346430565-1.jpg</image:loc><image:caption>GettyImages13464305651</image:caption><image:title>GettyImages13464305651</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1332629826-2.jpg</image:loc><image:caption>GettyImages13326298262</image:caption><image:title>GettyImages13326298262</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-65-2.png</image:loc><image:caption>Sampleforblogpost652</image:caption><image:title>Sampleforblogpost652</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1327563403-2.jpg</image:loc><image:caption>GettyImages13275634032</image:caption><image:title>GettyImages13275634032</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-20-2.png</image:loc><image:caption>CopyofSampleforblogpost202</image:caption><image:title>CopyofSampleforblogpost202</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-44-2.png</image:loc><image:caption>CopyofSampleforblogpost442</image:caption><image:title>CopyofSampleforblogpost442</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1305487364-1-1.jpg</image:loc><image:caption>GettyImages130548736411</image:caption><image:title>GettyImages130548736411</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Customer-staisfaction-1.png</image:loc><image:caption>Customerstaisfaction1</image:caption><image:title>Customerstaisfaction1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2207736167.jpg</image:loc><image:caption>GettyImages2207736167</image:caption><image:title>GettyImages2207736167</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-83-1.png</image:loc><image:caption>Sampleforblogpost831</image:caption><image:title>Sampleforblogpost831</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2231135271.jpg</image:loc><image:caption>GettyImages2231135271</image:caption><image:title>GettyImages2231135271</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-36-1.png</image:loc><image:caption>Sampleforblogpost361</image:caption><image:title>Sampleforblogpost361</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/nick-fewings-zF_pTLx_Dkg-unsplash-scaled-e1621847310897.jpg</image:loc><image:caption>nickfewingszFpTLxDkgunsplashscalede1621847310897</image:caption><image:title>nickfewingszFpTLxDkgunsplashscalede1621847310897</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1337400405-scaled-1.jpg</image:loc><image:caption>GettyImages1337400405scaled1</image:caption><image:title>GettyImages1337400405scaled1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1129543739-3-2.jpg</image:loc><image:caption>GettyImages112954373932</image:caption><image:title>GettyImages112954373932</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Featured%20Images/GettyImages-85645685-scaled.jpg</image:loc><image:caption>GettyImages85645685scaled</image:caption><image:title>GettyImages85645685scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/CHOSENkelli-mcclintock-GopRYASfsOc-unsplash-scaled-Sep-19-2025-03-39-12-5874-PM.jpg</image:loc><image:caption>CHOSENkellimcclintockGopRYASfsOcunsplashscaledSep1920250339125874PM</image:caption><image:title>CHOSENkellimcclintockGopRYASfsOcunsplashscaledSep1920250339125874PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-83493472-1-e1672165763469-1.jpg</image:loc><image:caption>GettyImages834934721e16721657634691</image:caption><image:title>GettyImages834934721e16721657634691</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-559537869.jpg</image:loc><image:caption>GettyImages559537869</image:caption><image:title>GettyImages559537869</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-68-1.png</image:loc><image:caption>CopyofSampleforblogpost681</image:caption><image:title>CopyofSampleforblogpost681</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-11-3.png</image:loc><image:caption>CopyofSampleforblogpost113</image:caption><image:title>CopyofSampleforblogpost113</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1255127605-e1676423138338-1.jpg</image:loc><image:caption>GettyImages1255127605e16764231383381</image:caption><image:title>GettyImages1255127605e16764231383381</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1204395057-2.jpg</image:loc><image:caption>GettyImages12043950572</image:caption><image:title>GettyImages12043950572</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-2188244143-1-1.jpg</image:loc><image:caption>GettyImages218824414311</image:caption><image:title>GettyImages218824414311</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Hispanic-image-2.png</image:loc><image:caption>Hispanicimage2</image:caption><image:title>Hispanicimage2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-24-2.png</image:loc><image:caption>CopyofSampleforblogpost242</image:caption><image:title>CopyofSampleforblogpost242</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-613030118%20(1).jpg</image:loc><image:caption>GettyImages6130301181</image:caption><image:title>GettyImages6130301181</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-2155855105-1.jpg</image:loc><image:caption>GettyImages21558551051</image:caption><image:title>GettyImages21558551051</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/ash-from-modern-afflatus-KPDDc1DeP4Y-unsplash-scaled-1.jpg</image:loc><image:caption>ashfrommodernafflatusKPDDc1DeP4Yunsplashscaled1</image:caption><image:title>ashfrommodernafflatusKPDDc1DeP4Yunsplashscaled1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-2002804445-1.jpg</image:loc><image:caption>GettyImages20028044451</image:caption><image:title>GettyImages20028044451</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1448284790-1.jpg</image:loc><image:caption>GettyImages14482847901</image:caption><image:title>GettyImages14482847901</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1663011200-2.jpg</image:loc><image:caption>GettyImages16630112002</image:caption><image:title>GettyImages16630112002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1160180516-scaled-1.jpg</image:loc><image:caption>GettyImages1160180516scaled1</image:caption><image:title>GettyImages1160180516scaled1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1288712636-1.jpg</image:loc><image:caption>GettyImages12887126361</image:caption><image:title>GettyImages12887126361</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1613148057-2.jpg</image:loc><image:caption>GettyImages16131480572</image:caption><image:title>GettyImages16131480572</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2165217734.jpg</image:loc><image:caption>GettyImages2165217734</image:caption><image:title>GettyImages2165217734</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1393651004-1.jpg</image:loc><image:caption>GettyImages13936510041</image:caption><image:title>GettyImages13936510041</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-32-2.png</image:loc><image:caption>CopyofSampleforblogpost322</image:caption><image:title>CopyofSampleforblogpost322</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1351767347.jpg</image:loc><image:caption>GettyImages1351767347</image:caption><image:title>GettyImages1351767347</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1276789730-2.jpg</image:loc><image:caption>GettyImages12767897302</image:caption><image:title>GettyImages12767897302</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-14-1.png</image:loc><image:caption>Sampleforblogpost141</image:caption><image:title>Sampleforblogpost141</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-29-1.png</image:loc><image:caption>CopyofSampleforblogpost291</image:caption><image:title>CopyofSampleforblogpost291</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2156057713.jpg</image:loc><image:caption>GettyImages2156057713</image:caption><image:title>GettyImages2156057713</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1151535170-1.jpg</image:loc><image:caption>GettyImages11515351701</image:caption><image:title>GettyImages11515351701</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200604-06jezael-melgoza-layMbSJ3YOE-unsplash-1.jpg</image:loc><image:caption>2020060406jezaelmelgozalayMbSJ3YOEunsplash1</image:caption><image:title>2020060406jezaelmelgozalayMbSJ3YOEunsplash1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Featured%20Images/iStock-1326636206-scaled.jpg</image:loc><image:caption>iStock1326636206scaled</image:caption><image:title>iStock1326636206scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1505954018-2.jpg</image:loc><image:caption>GettyImages15059540182</image:caption><image:title>GettyImages15059540182</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-2025-02-25T101804_383-1.png</image:loc><image:caption>CopyofSampleforblogpost20250225T1018043831</image:caption><image:title>CopyofSampleforblogpost20250225T1018043831</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1603510189.jpg</image:loc><image:caption>GettyImages1603510189</image:caption><image:title>GettyImages1603510189</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Template-Sample-for-blog-post-13-1.png</image:loc><image:caption>TemplateSampleforblogpost131</image:caption><image:title>TemplateSampleforblogpost131</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1486867890-2.jpg</image:loc><image:caption>GettyImages14868678902</image:caption><image:title>GettyImages14868678902</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1204561139-1-1.jpg</image:loc><image:caption>GettyImages120456113911</image:caption><image:title>GettyImages120456113911</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1805809190-1.jpg</image:loc><image:caption>GettyImages18058091901</image:caption><image:title>GettyImages18058091901</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post--1.png</image:loc><image:caption>CopyofSampleforblogpost1</image:caption><image:title>CopyofSampleforblogpost1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1276371306-1-1.jpg</image:loc><image:caption>GettyImages127637130611</image:caption><image:title>GettyImages127637130611</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1356593648-1.jpg</image:loc><image:caption>GettyImages13565936481</image:caption><image:title>GettyImages13565936481</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1399998055-2.jpg</image:loc><image:caption>GettyImages13999980552</image:caption><image:title>GettyImages13999980552</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1180385981.jpg</image:loc><image:caption>GettyImages1180385981</image:caption><image:title>GettyImages1180385981</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1160257909-2-e1681326481817-1.jpg</image:loc><image:caption>GettyImages11602579092e16813264818171</image:caption><image:title>GettyImages11602579092e16813264818171</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-80-2.png</image:loc><image:caption>CopyofSampleforblogpost802</image:caption><image:title>CopyofSampleforblogpost802</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1346458537-scaled-1.jpg</image:loc><image:caption>GettyImages1346458537scaled1</image:caption><image:title>GettyImages1346458537scaled1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-108350156-2.jpg</image:loc><image:caption>GettyImages1083501562</image:caption><image:title>GettyImages1083501562</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1678188140-1-1.jpg</image:loc><image:caption>GettyImages167818814011</image:caption><image:title>GettyImages167818814011</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-17-1.png</image:loc><image:caption>CopyofSampleforblogpost171</image:caption><image:title>CopyofSampleforblogpost171</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1464787008-3.jpg</image:loc><image:caption>GettyImages14647870083</image:caption><image:title>GettyImages14647870083</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1356188923-2.jpg</image:loc><image:caption>GettyImages13561889232</image:caption><image:title>GettyImages13561889232</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-68-1.png</image:loc><image:caption>Sampleforblogpost681</image:caption><image:title>Sampleforblogpost681</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-73-1.png</image:loc><image:caption>Sampleforblogpost731</image:caption><image:title>Sampleforblogpost731</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-3-2.png</image:loc><image:caption>Sampleforblogpost32</image:caption><image:title>Sampleforblogpost32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/mimi-thian-lp1AKIUV3yo-unsplash-1-scaled-1.jpg</image:loc><image:caption>mimithianlp1AKIUV3younsplash1scaled1</image:caption><image:title>mimithianlp1AKIUV3younsplash1scaled1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-694855106-1.jpg</image:loc><image:caption>GettyImages6948551061</image:caption><image:title>GettyImages6948551061</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-2025-02-13T121905_001-1.png</image:loc><image:caption>CopyofSampleforblogpost20250213T1219050011</image:caption><image:title>CopyofSampleforblogpost20250213T1219050011</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-181613977-1.jpg</image:loc><image:caption>GettyImages1816139771</image:caption><image:title>GettyImages1816139771</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-897724014-2.jpg</image:loc><image:caption>GettyImages8977240142</image:caption><image:title>GettyImages8977240142</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/adrianna-geo-_C2Rgp0GDn4-unsplash-scaled-e1621847384673.jpg</image:loc><image:caption>adriannageoC2Rgp0GDn4unsplashscalede1621847384673</image:caption><image:title>adriannageoC2Rgp0GDn4unsplashscalede1621847384673</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-2025-02-25T114954_321-1.png</image:loc><image:caption>CopyofSampleforblogpost20250225T1149543211</image:caption><image:title>CopyofSampleforblogpost20250225T1149543211</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-89-2.png</image:loc><image:caption>CopyofSampleforblogpost892</image:caption><image:title>CopyofSampleforblogpost892</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/about-face-for-web-2.png</image:loc><image:caption>aboutfaceforweb2</image:caption><image:title>aboutfaceforweb2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1425794015-2.jpg</image:loc><image:caption>GettyImages14257940152</image:caption><image:title>GettyImages14257940152</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-35-2.png</image:loc><image:caption>Sampleforblogpost352</image:caption><image:title>Sampleforblogpost352</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1485324996-1.jpg</image:loc><image:caption>GettyImages14853249961</image:caption><image:title>GettyImages14853249961</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1194949772-2-2.jpg</image:loc><image:caption>GettyImages119494977222</image:caption><image:title>GettyImages119494977222</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/CHOSENkelli-mcclintock-GopRYASfsOc-unsplash-scaled-Sep-19-2025-08-24-51-3691-PM.jpg</image:loc><image:caption>CHOSENkellimcclintockGopRYASfsOcunsplashscaledSep1920250824513691PM</image:caption><image:title>CHOSENkellimcclintockGopRYASfsOcunsplashscaledSep1920250824513691PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-2186653699-1.jpg</image:loc><image:caption>GettyImages21866536991</image:caption><image:title>GettyImages21866536991</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-2025-03-18T172104_679-2.png</image:loc><image:caption>CopyofSampleforblogpost20250318T1721046792</image:caption><image:title>CopyofSampleforblogpost20250318T1721046792</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-32-2.png</image:loc><image:caption>Sampleforblogpost322</image:caption><image:title>Sampleforblogpost322</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Featured%20Images/iStock-1332660443-copy-1-scaled.jpg</image:loc><image:caption>iStock1332660443copy1scaled</image:caption><image:title>iStock1332660443copy1scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-2-4.png</image:loc><image:caption>CopyofSampleforblogpost24</image:caption><image:title>CopyofSampleforblogpost24</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-10-1-1.png</image:loc><image:caption>CopyofSampleforblogpost1011</image:caption><image:title>CopyofSampleforblogpost1011</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1194679269-1.jpg</image:loc><image:caption>GettyImages11946792691</image:caption><image:title>GettyImages11946792691</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1468361221-2.jpg</image:loc><image:caption>GettyImages14683612212</image:caption><image:title>GettyImages14683612212</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-23-2.png</image:loc><image:caption>Sampleforblogpost232</image:caption><image:title>Sampleforblogpost232</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-43-2.png</image:loc><image:caption>Sampleforblogpost432</image:caption><image:title>Sampleforblogpost432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/closeup-young-asian-women-using-the-smart-mobile-p-2021-08-30-12-16-01-utc-scaled.jpg</image:loc><image:caption>closeupyoungasianwomenusingthesmartmobilep20210830121601utcscaled</image:caption><image:title>closeupyoungasianwomenusingthesmartmobilep20210830121601utcscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-34-2.png</image:loc><image:caption>CopyofSampleforblogpost342</image:caption><image:title>CopyofSampleforblogpost342</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1088608128-1.jpg</image:loc><image:caption>GettyImages10886081281</image:caption><image:title>GettyImages10886081281</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1864355711-2.jpg</image:loc><image:caption>GettyImages18643557112</image:caption><image:title>GettyImages18643557112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1464550329-2.jpg</image:loc><image:caption>GettyImages14645503292</image:caption><image:title>GettyImages14645503292</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-52-2.png</image:loc><image:caption>CopyofSampleforblogpost522</image:caption><image:title>CopyofSampleforblogpost522</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Image-for-Psychology-Blog.png</image:loc><image:caption>ImageforPsychologyBlog</image:caption><image:title>ImageforPsychologyBlog</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1281616454-2.jpg</image:loc><image:caption>GettyImages12816164542</image:caption><image:title>GettyImages12816164542</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1939722836-1.jpg</image:loc><image:caption>GettyImages19397228361</image:caption><image:title>GettyImages19397228361</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1080436866-1.jpg</image:loc><image:caption>GettyImages10804368661</image:caption><image:title>GettyImages10804368661</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-83-1.png</image:loc><image:caption>CopyofSampleforblogpost831</image:caption><image:title>CopyofSampleforblogpost831</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_brooke-cagle-YpefHkUc8BQ-unsplash-2-scaled-720x216.jpg</image:loc><image:caption>onlineresearchinasia</image:caption><image:title>WIMbrookecagleYpefHkUc8BQunsplash2scaled720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-49-1.png</image:loc><image:caption>Sampleforblogpost491</image:caption><image:title>Sampleforblogpost491</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200604_04VNstephane-vermeulin-dh0oMS-W8Pw-unsplash-scaled-1.jpg</image:loc><image:caption>2020060404VNstephanevermeulindh0oMSW8Pwunsplashscaled1</image:caption><image:title>2020060404VNstephanevermeulindh0oMSW8Pwunsplashscaled1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-2112278814-2.jpg</image:loc><image:caption>GettyImages21122788142</image:caption><image:title>GettyImages21122788142</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-31-2.png</image:loc><image:caption>CopyofSampleforblogpost312</image:caption><image:title>CopyofSampleforblogpost312</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-7-3.png</image:loc><image:caption>CopyofSampleforblogpost73</image:caption><image:title>CopyofSampleforblogpost73</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-595352482-2.jpg</image:loc><image:caption>GettyImages5953524822</image:caption><image:title>GettyImages5953524822</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-1-Sep-19-2025-04-59-54-5365-PM.png</image:loc><image:caption>CopyofSampleforblogpost1Sep1920250459545365PM</image:caption><image:title>CopyofSampleforblogpost1Sep1920250459545365PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2211124968%20(1).jpg</image:loc><image:caption>GettyImages22111249681</image:caption><image:title>GettyImages22111249681</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-902917088-2.jpg</image:loc><image:caption>GettyImages9029170882</image:caption><image:title>GettyImages9029170882</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20191003_Green_brick.jpg</image:loc><image:caption>20191003Greenbrick</image:caption><image:title>20191003Greenbrick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/jakub-zerdzicki-lLb3dO3bKMM-unsplash-scaled-1090x545.jpg</image:loc><image:caption>jakubzerdzickilLb3dO3bKMMunsplashscaled1090x545</image:caption><image:title>jakubzerdzickilLb3dO3bKMMunsplashscaled1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-92-2.png</image:loc><image:caption>Sampleforblogpost922</image:caption><image:title>Sampleforblogpost922</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Banner-for-Internet-studies-11.png</image:loc><image:caption>BannerforInternetstudies11</image:caption><image:title>BannerforInternetstudies11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1475800709-2.jpg</image:loc><image:caption>GettyImages14758007092</image:caption><image:title>GettyImages14758007092</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1733213138-1-1.jpg</image:loc><image:caption>GettyImages173321313811</image:caption><image:title>GettyImages173321313811</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1145150074-2.jpg</image:loc><image:caption>GettyImages11451500742</image:caption><image:title>GettyImages11451500742</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1210286581-2.jpg</image:loc><image:caption>GettyImages12102865812</image:caption><image:title>GettyImages12102865812</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-495274213-1.jpg</image:loc><image:caption>GettyImages4952742131</image:caption><image:title>GettyImages4952742131</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1251737231-2.jpg</image:loc><image:caption>GettyImages12517372312</image:caption><image:title>GettyImages12517372312</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/green-chameleon-s9CC2SKySJM-unsplash-scaled-e1617020759599-2.jpg</image:loc><image:caption>greenchameleons9CC2SKySJMunsplashscalede16170207595992</image:caption><image:title>greenchameleons9CC2SKySJMunsplashscalede16170207595992</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Data-Collection-Methods-2.png</image:loc><image:caption>DataCollectionMethods2</image:caption><image:title>DataCollectionMethods2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/pexels-startup-stock-photos-212286-scaled-2.jpg</image:loc><image:caption>pexelsstartupstockphotos212286scaled2</image:caption><image:title>pexelsstartupstockphotos212286scaled2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1324145567-2.jpg</image:loc><image:caption>GettyImages13241455672</image:caption><image:title>GettyImages13241455672</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-1-Sep-19-2025-05-22-01-9892-PM.png</image:loc><image:caption>CopyofSampleforblogpost1Sep1920250522019892PM</image:caption><image:title>CopyofSampleforblogpost1Sep1920250522019892PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Featured%20Images/GettyImages-1087959426.jpg</image:loc><image:caption>GettyImages1087959426</image:caption><image:title>GettyImages1087959426</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/annie-spratt-ncQ2sguVlgo-unsplash-scaled-1.jpg</image:loc><image:caption>anniesprattncQ2sguVlgounsplashscaled1</image:caption><image:title>anniesprattncQ2sguVlgounsplashscaled1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1134135157-scaled-2.jpg</image:loc><image:caption>GettyImages1134135157scaled2</image:caption><image:title>GettyImages1134135157scaled2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1440375312-1.jpg</image:loc><image:caption>GettyImages14403753121</image:caption><image:title>GettyImages14403753121</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-153574050-3.jpg</image:loc><image:caption>GettyImages1535740503</image:caption><image:title>GettyImages1535740503</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200604-01Screenshot2020-05-28at11_24_56-1.png</image:loc><image:caption>2020060401Screenshot20200528at1124561</image:caption><image:title>2020060401Screenshot20200528at1124561</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1387637536-2.jpg</image:loc><image:caption>GettyImages13876375362</image:caption><image:title>GettyImages13876375362</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-30-2.png</image:loc><image:caption>Sampleforblogpost302</image:caption><image:title>Sampleforblogpost302</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-493075213-1.jpg</image:loc><image:caption>GettyImages4930752131</image:caption><image:title>GettyImages4930752131</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1483542476-2.jpg</image:loc><image:caption>GettyImages14835424762</image:caption><image:title>GettyImages14835424762</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-98-1.png</image:loc><image:caption>Sampleforblogpost981</image:caption><image:title>Sampleforblogpost981</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-57-1.png</image:loc><image:caption>Sampleforblogpost571</image:caption><image:title>Sampleforblogpost571</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Featured%20Images/GettyImages-1170301221.jpg</image:loc><image:caption>GettyImages1170301221</image:caption><image:title>GettyImages1170301221</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Featured%20Images/GettyImages-1237011854.jpg</image:loc><image:caption>GettyImages1237011854</image:caption><image:title>GettyImages1237011854</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-90-2.png</image:loc><image:caption>CopyofSampleforblogpost902</image:caption><image:title>CopyofSampleforblogpost902</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-670967580-e1653066421395-2.jpg</image:loc><image:caption>GettyImages670967580e16530664213952</image:caption><image:title>GettyImages670967580e16530664213952</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Featured%20Images/GettyImages-1735408313.jpg</image:loc><image:caption>GettyImages1735408313</image:caption><image:title>GettyImages1735408313</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1140336344-e1672164098954-2.jpg</image:loc><image:caption>GettyImages1140336344e16721640989542</image:caption><image:title>GettyImages1140336344e16721640989542</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1250219296-2.jpg</image:loc><image:caption>GettyImages12502192962</image:caption><image:title>GettyImages12502192962</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Screen-Shot-2023-02-07-at-10_31_39-AM-2.png</image:loc><image:caption>ScreenShot20230207at103139AM2</image:caption><image:title>ScreenShot20230207at103139AM2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-69-1.png</image:loc><image:caption>Sampleforblogpost691</image:caption><image:title>Sampleforblogpost691</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1566822931-1.jpg</image:loc><image:caption>GettyImages15668229311</image:caption><image:title>GettyImages15668229311</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-48-2.png</image:loc><image:caption>CopyofSampleforblogpost482</image:caption><image:title>CopyofSampleforblogpost482</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-31-2.png</image:loc><image:caption>Sampleforblogpost312</image:caption><image:title>Sampleforblogpost312</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/GettyImages-1151535170-591x216.jpg</image:loc><image:caption>GettyImages1151535170591x216</image:caption><image:title>GettyImages1151535170591x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-840110388-1.jpg</image:loc><image:caption>GettyImages8401103881</image:caption><image:title>GettyImages8401103881</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/dima-pechurin-JUbjYFvCv00-unsplash-scaled-1.jpg</image:loc><image:caption>dimapechurinJUbjYFvCv00unsplashscaled1</image:caption><image:title>dimapechurinJUbjYFvCv00unsplashscaled1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/user-study-graphic-2.png</image:loc><image:caption>userstudygraphic2</image:caption><image:title>userstudygraphic2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-1-1-1.png</image:loc><image:caption>CopyofSampleforblogpost111</image:caption><image:title>CopyofSampleforblogpost111</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-78-1.png</image:loc><image:caption>CopyofSampleforblogpost781</image:caption><image:title>CopyofSampleforblogpost781</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Template-Sample-for-blog-post-16-2.png</image:loc><image:caption>TemplateSampleforblogpost162</image:caption><image:title>TemplateSampleforblogpost162</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1278695300-scaled-1.jpg</image:loc><image:caption>GettyImages1278695300scaled1</image:caption><image:title>GettyImages1278695300scaled1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Template-Sample-for-blog-post-10-1.png</image:loc><image:caption>TemplateSampleforblogpost101</image:caption><image:title>TemplateSampleforblogpost101</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1298137791-1.jpg</image:loc><image:caption>GettyImages12981377911</image:caption><image:title>GettyImages12981377911</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-100.png</image:loc><image:caption>CopyofSampleforblogpost100</image:caption><image:title>CopyofSampleforblogpost100</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1466751101-1-2.jpg</image:loc><image:caption>GettyImages146675110112</image:caption><image:title>GettyImages146675110112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-33-2.png</image:loc><image:caption>CopyofSampleforblogpost332</image:caption><image:title>CopyofSampleforblogpost332</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1338764219-1.jpg</image:loc><image:caption>GettyImages13387642191</image:caption><image:title>GettyImages13387642191</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1448605766-1.jpg</image:loc><image:caption>GettyImages14486057661</image:caption><image:title>GettyImages14486057661</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-86-1.png</image:loc><image:caption>CopyofSampleforblogpost861</image:caption><image:title>CopyofSampleforblogpost861</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-71-1.png</image:loc><image:caption>Sampleforblogpost711</image:caption><image:title>Sampleforblogpost711</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-59-1.png</image:loc><image:caption>Sampleforblogpost591</image:caption><image:title>Sampleforblogpost591</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1464043502-2.jpg</image:loc><image:caption>GettyImages14640435022</image:caption><image:title>GettyImages14640435022</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-926551124-2.jpg</image:loc><image:caption>GettyImages9265511242</image:caption><image:title>GettyImages9265511242</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-40-2.png</image:loc><image:caption>Sampleforblogpost402</image:caption><image:title>Sampleforblogpost402</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1356444715.jpg</image:loc><image:caption>GettyImages1356444715</image:caption><image:title>GettyImages1356444715</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/praveen-gupta-RJR-NcAB03Y-unsplash-scaled-2.jpg</image:loc><image:caption>praveenguptaRJRNcAB03Yunsplashscaled2</image:caption><image:title>praveenguptaRJRNcAB03Yunsplashscaled2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2199471153.jpg</image:loc><image:caption>GettyImages2199471153</image:caption><image:title>GettyImages2199471153</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/hue12-photography-8rTwokBwz1w-unsplash-scaled-1.jpg</image:loc><image:caption>hue12photography8rTwokBwz1wunsplashscaled1</image:caption><image:title>hue12photography8rTwokBwz1wunsplashscaled1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-879302358.jpg</image:loc><image:caption>GettyImages879302358</image:caption><image:title>GettyImages879302358</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/uk-for-Blog-2.png</image:loc><image:caption>ukforBlog2</image:caption><image:title>ukforBlog2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-42-1.png</image:loc><image:caption>CopyofSampleforblogpost421</image:caption><image:title>CopyofSampleforblogpost421</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-12-2.png</image:loc><image:caption>Sampleforblogpost122</image:caption><image:title>Sampleforblogpost122</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Sample%20for%20blog%20post%20%20(3).png</image:loc><image:caption>Sampleforblogpost3</image:caption><image:title>Sampleforblogpost3</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2185776283.jpg</image:loc><image:caption>GettyImages2185776283</image:caption><image:title>GettyImages2185776283</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1139733438-scaled-2.jpg</image:loc><image:caption>GettyImages1139733438scaled2</image:caption><image:title>GettyImages1139733438scaled2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1659755173.jpg</image:loc><image:caption>GettyImages1659755173</image:caption><image:title>GettyImages1659755173</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-82-2.png</image:loc><image:caption>CopyofSampleforblogpost822</image:caption><image:title>CopyofSampleforblogpost822</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-2025-02-24T091254_333-1.png</image:loc><image:caption>CopyofSampleforblogpost20250224T0912543331</image:caption><image:title>CopyofSampleforblogpost20250224T0912543331</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-93-2.png</image:loc><image:caption>Sampleforblogpost932</image:caption><image:title>Sampleforblogpost932</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1482231173-1.jpg</image:loc><image:caption>GettyImages14822311731</image:caption><image:title>GettyImages14822311731</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-493553442-2.jpg</image:loc><image:caption>GettyImages4935534422</image:caption><image:title>GettyImages4935534422</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Banner-luxury-travel-study.png</image:loc><image:caption>Bannerluxurytravelstudy</image:caption><image:title>Bannerluxurytravelstudy</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/pexels-cottonbro-5081971-scaled-e1621847320265-2.jpg</image:loc><image:caption>pexelscottonbro5081971scalede16218473202652</image:caption><image:title>pexelscottonbro5081971scalede16218473202652</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-486613528-2.jpg</image:loc><image:caption>GettyImages4866135282</image:caption><image:title>GettyImages4866135282</image:title></image:image><lastmod>2025-09-08</lastmod></url><url><loc>https://kadence.com/en-us/office/market-research-agency-san-diego</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagersplayingsport</image:caption><image:title>WIMgirlsonwhiteredjerseyplayinghandgame1634652720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>KadenceInternationalisHighlyCommendedforGlobalAgencyofTheYear</image:caption><image:title>WIMGlobalAgencycop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIMedwardheuKyzXEc2ksunsplash1814x372</image:caption><image:title>WIMedwardheuKyzXEc2ksunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wallstreetjournal-logo-217x120.png</image:loc><image:caption>wallstreetjournallogo217x120</image:caption><image:title>wallstreetjournallogo217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURAInnovationoftheYearaward</image:caption><image:title>WIMFinalistlogoLARGE216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ESOMAR-Congress-2023-Winner-216x216.jpg</image:loc><image:caption>WIMESOMARCongress2023Winner216x216</image:caption><image:title>WIMESOMARCongress2023Winner216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>BestDataCollectionFinalistMarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMBestDataCollection216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WICustomerAndMarket</image:caption><image:title>WICustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090.jpg</image:loc><image:caption>WIMphotoofpeopleleaningonwoodentable31846142180x1090</image:caption><image:title>WIMphotoofpeopleleaningonwoodentable31846142180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>KadenceteamcollectingAgencyoftheYearaward</image:caption><image:title>WIMJOE43941216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>MarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMmrsoppies216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>QuirksSupplieroftheYearKadenceInternational</image:caption><image:title>WIMQuirkAwards1881216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WLASALOGO2017144x46</image:caption><image:title>WLASALOGO2017144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WIInsightActivation</image:caption><image:title>WIInsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2020</image:caption><image:title>WIMAOTYcrop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:caption><image:title>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:caption><image:title>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIMchuttersnapmfo1E7omzkunsplash720x216</image:caption><image:title>WIMchuttersnapmfo1E7omzkunsplash720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>KadenceInternationalMarketResearchAgencyoftheYearSingapore</image:caption><image:title>WIMOptimizedimage131216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRSOpperationsAwardsTrophy</image:caption><image:title>WIPmrsoppies2216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WHanastasiadulgierQboRVYU6sfQunsplash12180x1090</image:caption><image:title>WHanastasiadulgierQboRVYU6sfQunsplash12180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2021</image:caption><image:title>WIMAOTYMR1216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>MarketingInteractiveAgencyoftheYearWinnerGold2021</image:caption><image:title>WIMmarketinginteractiveagencyoftheyear2021gold216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WIFieldworkServices</image:caption><image:title>WIFieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wallstreetjournallogo</image:caption><image:title>wallstreetjournallogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090.jpg</image:loc><image:caption>WHshanelahiDDiLYtF88wunsplashscaled2180x1090</image:caption><image:title>WHshanelahiDDiLYtF88wunsplashscaled2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WIProductDevelopment</image:caption><image:title>WIProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WIBrandAndAdvertising</image:caption><image:title>WIBrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611.jpg</image:loc><image:caption>WHclaybankshwLAI5lRhdMunsplash1e1614876480611</image:caption><image:title>WHclaybankshwLAI5lRhdMunsplash1e1614876480611</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><lastmod>2026-03-17</lastmod></url><url><loc>https://kadence.com/knowledge/building-a-global-brand-and-lessons-from-leading-international-brands/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-60.png</image:loc><image:caption>Sampleforblogpost60</image:caption><image:title>Sampleforblogpost60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-2b-1024x535.png</image:loc><image:caption>DownloadourAgencyCredentials</image:caption><image:title>downloadagencycredentialsorbrochure2b1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Trend-3-Uncover-the-trends-in-mobile-media-consumption_-1-1024x512.png</image:loc><image:caption>mediaandentertainmenttrendsreport</image:caption><image:title>Trend3Uncoverthetrendsinmobilemediaconsumption11024x512</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-39.png</image:loc><image:caption>CopyofSampleforblogpost39</image:caption><image:title>CopyofSampleforblogpost39</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1321462048-1.jpg</image:loc><image:caption>GettyImages13214620481</image:caption><image:title>GettyImages13214620481</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><lastmod>2025-10-28</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/tackling-bias-in-data-driven-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-crcredentials-or-brochure-1-1024x535-Sep-19-2025-04-39-39-0066-PM.png</image:loc><image:caption>downloadagencycrcredentialsorbrochure11024x535Sep1920250439390066PM</image:caption><image:title>downloadagencycrcredentialsorbrochure11024x535Sep1920250439390066PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/How-millennials-are-champions-of-equality-2-1-1024x512-Sep-19-2025-05-08-10-4550-PM.png</image:loc><image:caption>Howmillennialsarechampionsofequality211024x512Sep1920250508104550PM</image:caption><image:title>Howmillennialsarechampionsofequality211024x512Sep1920250508104550PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972-2.jpg</image:loc><image:caption>GettyImages9101449722</image:caption><image:title>GettyImages9101449722</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-66-1.png</image:loc><image:caption>Sampleforblogpost661</image:caption><image:title>Sampleforblogpost661</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1473146297-1.jpg</image:loc><image:caption>GettyImages14731462971</image:caption><image:title>GettyImages14731462971</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><lastmod>2025-09-26</lastmod></url><url><loc>https://kadence.com/knowledge/unlock-unique-insights-in-shifting-markets-with-cusp-generations/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V7-1024x535.png</image:loc><image:caption>guidetogenz</image:caption><image:title>GENZGenZV71024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20190522-02Q2_PZ6AO2tjZO4Q32mD4Iw-scaled.jpg</image:loc><image:caption>2019052202Q2PZ6AO2tjZO4Q32mD4Iwscaled</image:caption><image:title>2019052202Q2PZ6AO2tjZO4Q32mD4Iwscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-2157247972.jpg</image:loc><image:caption>GettyImages2157247972</image:caption><image:title>GettyImages2157247972</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/who%20are%20xennials%201.png</image:loc><image:caption>whoarexennials1</image:caption><image:title>whoarexennials1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Who%20are%20zalphas.png</image:loc><image:caption>Whoarezalphas</image:caption><image:title>Whoarezalphas</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Cusp-generations.png</image:loc><image:caption>Cuspgenerations</image:caption><image:title>Cuspgenerations</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Gen-jones.png</image:loc><image:caption>Genjones</image:caption><image:title>Genjones</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-3-1024x535.png</image:loc><image:caption>Submityourmarketresearchbrief</image:caption><image:title>submitaresearchbrief31024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/who%20are%20zennials.png</image:loc><image:caption>whoarezennials</image:caption><image:title>whoarezennials</image:title></image:image><lastmod>2025-10-28</lastmod></url><url><loc>https://kadence.com/knowledge/understanding-your-audience-a-deep-dive-into-consumer-behavior-in-the-beauty-industry/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/about-face-for-web.png</image:loc><image:caption>aboutfaceforweb</image:caption><image:title>aboutfaceforweb</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Statista-beauty-stat.png</image:loc><image:caption>Statistabeautystat</image:caption><image:title>Statistabeautystat</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1.jpg</image:loc><image:caption>20200129Header1</image:caption><image:title>20200129Header1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Morning-Skincare-Stat.png</image:loc><image:caption>MorningSkincareStat</image:caption><image:title>MorningSkincareStat</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/About-face_social-media-_About-face-1-02-1-1-1024x535-1.png</image:loc><image:caption>AboutfacesocialmediaAboutface102111024x5351</image:caption><image:title>AboutfacesocialmediaAboutface102111024x5351</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/SK-II.png</image:loc><image:caption>SKII</image:caption><image:title>SKII</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Boots.png</image:loc><image:caption>Boots</image:caption><image:title>Boots</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Dove-Real-Beauty.png</image:loc><image:caption>DoveRealBeauty</image:caption><image:title>DoveRealBeauty</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Lotus-Herbals.png</image:loc><image:caption>LotusHerbals</image:caption><image:title>LotusHerbals</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1214506076.jpg</image:loc><image:caption>GettyImages1214506076</image:caption><image:title>GettyImages1214506076</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20190522-02Q2_PZ6AO2tjZO4Q32mD4Iw-scaled.jpg</image:loc><image:caption>2019052202Q2PZ6AO2tjZO4Q32mD4Iwscaled</image:caption><image:title>2019052202Q2PZ6AO2tjZO4Q32mD4Iwscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Miranda-Kerr-quote.png</image:loc><image:caption>MirandaKerrquote</image:caption><image:title>MirandaKerrquote</image:title></image:image><lastmod>2025-09-19</lastmod></url><url><loc>https://kadence.com/request-a-proposal-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><lastmod>2025-10-29</lastmod></url><url><loc>https://kadence.com/knowledge/the-top-five-challenges-in-international-marketing-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611.jpg</image:loc><image:caption>claybankshwLAI5lRhdMunsplash1e1614876480611</image:caption><image:title>claybankshwLAI5lRhdMunsplash1e1614876480611</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1321462048-1.jpg</image:loc><image:caption>GettyImages13214620481</image:caption><image:title>GettyImages13214620481</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-60.png</image:loc><image:caption>Sampleforblogpost60</image:caption><image:title>Sampleforblogpost60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Kadence-Icon-380x380.png</image:loc><image:caption>KadenceIcon380x380</image:caption><image:title>KadenceIcon380x380</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><lastmod>2025-09-19</lastmod></url><url><loc>https://kadence.com/knowledge/introduction-to-global-market-research-process/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/General-The-Future-of-Finance.png</image:loc><image:caption>GeneralTheFutureofFinance</image:caption><image:title>GeneralTheFutureofFinance</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1321462048-1.jpg</image:loc><image:caption>GettyImages13214620481</image:caption><image:title>GettyImages13214620481</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4.png</image:loc><image:caption>submitaresearchbrief4</image:caption><image:title>submitaresearchbrief4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Introduction%20to%20global%20market%20research%20process.jpg</image:loc><image:caption>Introductiontoglobalmarketresearchprocess</image:caption><image:title>Introductiontoglobalmarketresearchprocess</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/sector/media/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>KadenceInternationalMarketResearchAgencyoftheYearSingapore</image:caption><image:title>WIMOptimizedimage131216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Bianca%20Abulafia.jpg</image:loc><image:caption>BiancaAbulafia</image:caption><image:title>BiancaAbulafia</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_Media-Sector-46x46.png</image:loc><image:caption>ICMediaSector46x46</image:caption><image:title>ICMediaSector46x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>QuirksSupplieroftheYearKadenceInternational</image:caption><image:title>WIMQuirkAwards1881216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>JapanTokyo</image:caption><image:title>WIMJapanOffice88x88006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Media_1090x545.png</image:loc><image:caption>Media</image:caption><image:title>WIMMedia1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-philippines-88x88.jpg</image:loc><image:caption>officephilippines88x88</image:caption><image:title>officephilippines88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>BestDataCollectionFinalistMarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMBestDataCollection216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>KadenceSingaporeofficeteam</image:caption><image:title>WIMKadenceSingaporeoffice88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WI_Bloomberg_Media_300x94.jpg</image:loc><image:caption>BloombergMedia</image:caption><image:title>WIBloombergMedia300x94</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>KadenceInternationalisHighlyCommendedforGlobalAgencyofTheYear</image:caption><image:title>WIMGlobalAgencycop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLdiscoverchannellogo392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wallstreetjournallogo</image:caption><image:title>wallstreetjournallogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/market-research-us.jpg</image:loc><image:caption>marketresearchus</image:caption><image:title>marketresearchus</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>KadenceChina</image:caption><image:title>WIMarticle88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WLMarsInclogo2019392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_BloombergMedia_720x216.jpg</image:loc><image:caption>BusinessdecisionmakersBloomberg</image:caption><image:title>WIMBloombergMedia720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerUnderstanding.svg</image:loc><image:caption>WICustomerUnderstanding</image:caption><image:title>WICustomerUnderstanding</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>KadenceChinaofficeteam</image:caption><image:title>WIMKadenceChina88x88001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-2024-07-19T155054_038.png</image:loc><image:caption>Sampleforblogpost20240719T155054038</image:caption><image:title>Sampleforblogpost20240719T155054038</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/bloomberg%20logo.png</image:loc><image:caption>bloomberglogo</image:caption><image:title>bloomberglogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>KadenceUSAteamphoto</image:caption><image:title>WIMUSOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:caption><image:title>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>ashopinTokyoJapan</image:caption><image:title>WIMJapanOffice88x88007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_concept-testing.svg</image:loc><image:caption>WIconcepttesting</image:caption><image:title>WIconcepttesting</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>KadenceIndonesiaofficeteam</image:caption><image:title>WIMIndonesiaOffice88x884</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>KadenceUKofficeteam</image:caption><image:title>WIMUKOffice88x8813</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRSOpperationsAwardsTrophy</image:caption><image:title>WIPmrsoppies2216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIMTestimonials3304x304002</image:caption><image:title>WIMTestimonials3304x304002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>MarketresearchinAsia</image:caption><image:title>WIMPhilippinesOffice88x88009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UKoffice</image:caption><image:title>WIMUKOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL1200pxSamsungwordmarksvg144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Ad-testing.svg</image:loc><image:caption>WIAdtesting</image:caption><image:title>WIAdtesting</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>KadenceThailand</image:caption><image:title>WIMThailandOffice88x8811</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-vietnam.png</image:loc><image:caption>KadenceVietnamofficeteam</image:caption><image:title>officevietnam</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>KadenceIndiaofficeteam</image:caption><image:title>WIMIndiaOffice88x88002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Entertainment_580x580.png</image:loc><image:caption>Entertainment</image:caption><image:title>WIMEntertainment580x580</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogo288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_wallstreetjournal-logo-217x120.png</image:loc><image:caption>WSJ</image:caption><image:title>WLwallstreetjournallogo217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_SegmentationSimple.svg</image:loc><image:caption>WISegmentationSimple</image:caption><image:title>WISegmentationSimple</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1448284790.jpg</image:loc><image:caption>GettyImages1448284790</image:caption><image:title>GettyImages1448284790</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-989402872-scaled.jpg</image:loc><image:caption>GettyImages989402872scaled</image:caption><image:title>GettyImages989402872scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIMTestimonials3903x651001</image:caption><image:title>WIMTestimonials3903x651001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>KadenceIndia</image:caption><image:title>WIMIndiaOffice88x88003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>KadenceIndonesia</image:caption><image:title>WIMIndonesiaOffice88x885</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2020</image:caption><image:title>WIMAOTYcrop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-613030118%20(1).jpg</image:loc><image:caption>GettyImages6130301181</image:caption><image:title>GettyImages6130301181</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_UsageAndAttitudeStudies.svg</image:loc><image:caption>WIUsageAndAttitudeStudies</image:caption><image:title>WIUsageAndAttitudeStudies</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_pricing-research.svg</image:loc><image:caption>WIpricingresearch</image:caption><image:title>WIpricingresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Campaign-effectiveness.svg</image:loc><image:caption>WICampaigneffectiveness</image:caption><image:title>WICampaigneffectiveness</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-857589534.jpg</image:loc><image:caption>GettyImages857589534</image:caption><image:title>GettyImages857589534</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432.jpg</image:loc><image:caption>BloombergNeuroscience</image:caption><image:title>WIMballshapedcirclecloseupdark414860copy1440x432</image:title></image:image><lastmod>2025-10-03</lastmod></url><url><loc>https://kadence.com/sector/technology/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIMTestimonials3304x304002</image:caption><image:title>WIMTestimonials3304x304002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-philippines-88x88.jpg</image:loc><image:caption>officephilippines88x88</image:caption><image:title>officephilippines88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_yoodo_gobear_web_logo-392x133.png</image:loc><image:caption>GoBear</image:caption><image:title>WLyoodogobearweblogo392x133</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Technology_1090x545.png</image:loc><image:caption>Technology</image:caption><image:title>WIMTechnology1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>KadenceSingaporeofficeteam</image:caption><image:title>WIMKadenceSingaporeoffice88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_OpportunityIdentification.svg</image:loc><image:caption>WIOpportunityIdentification</image:caption><image:title>WIOpportunityIdentification</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_Technology-Sector-46x46.png</image:loc><image:caption>ICTechnologySector46x46</image:caption><image:title>ICTechnologySector46x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Streaming-Wars_580x578.png</image:loc><image:caption>WIMStreamingWars580x578</image:caption><image:title>WIMStreamingWars580x578</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>QuirksSupplieroftheYearKadenceInternational</image:caption><image:title>WIMQuirkAwards1881216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>BestDataCollectionFinalistMarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMBestDataCollection216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>ashopinTokyoJapan</image:caption><image:title>WIMJapanOffice88x88007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1433543829-scaled.jpg</image:loc><image:caption>GettyImages1433543829scaled</image:caption><image:title>GettyImages1433543829scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIMTestimonials3903x651001</image:caption><image:title>WIMTestimonials3903x651001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premiumhomeappliancesfridgewashingmachine</image:caption><image:title>WIMPremiumhomeappliancesfridgewashingmachine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>KadenceIndonesia</image:caption><image:title>WIMIndonesiaOffice88x885</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_product-testing.svg</image:loc><image:caption>WIproducttesting</image:caption><image:title>WIproducttesting</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_EllieTehrani_300x300.jpg</image:loc><image:caption>EllieTehrani</image:caption><image:title>TPEllieTehrani300x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UKoffice</image:caption><image:title>WIMUKOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>KadenceUSAteamphoto</image:caption><image:title>WIMUSOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>KadenceChinaofficeteam</image:caption><image:title>WIMKadenceChina88x88001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/3%20Consumer%20Trends%20Democratising%20Wealth%20Management.jpg</image:loc><image:caption>3ConsumerTrendsDemocratisingWealthManagement</image:caption><image:title>3ConsumerTrendsDemocratisingWealthManagement</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>KadenceInternationalisHighlyCommendedforGlobalAgencyofTheYear</image:caption><image:title>WIMGlobalAgencycop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:caption><image:title>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>KadenceThailand</image:caption><image:title>WIMThailandOffice88x8811</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>KadenceChina</image:caption><image:title>WIMarticle88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogosvg392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1346430565.jpg</image:loc><image:caption>GettyImages1346430565</image:caption><image:title>GettyImages1346430565</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_SegmentationSimple.svg</image:loc><image:caption>WISegmentationSimple</image:caption><image:title>WISegmentationSimple</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLdiscoverchannellogo392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-vietnam.png</image:loc><image:caption>KadenceVietnamofficeteam</image:caption><image:title>officevietnam</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>JapanTokyo</image:caption><image:title>WIMJapanOffice88x88006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>MarketresearchinAsia</image:caption><image:title>WIMPhilippinesOffice88x88009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Unilever-food-solutions-300x113.png</image:loc><image:caption>unileverfoodsolutions</image:caption><image:title>WLUnileverfoodsolutions300x113</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>KadenceIndonesiaofficeteam</image:caption><image:title>WIMIndonesiaOffice88x884</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>KadenceIndiaofficeteam</image:caption><image:title>WIMIndiaOffice88x88002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>KadenceIndia</image:caption><image:title>WIMIndiaOffice88x88003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIMchuttersnapmfo1E7omzkunsplash720x216</image:caption><image:title>WIMchuttersnapmfo1E7omzkunsplash720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>KadenceInternationalMarketResearchAgencyoftheYearSingapore</image:caption><image:title>WIMOptimizedimage131216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Screenshot%202025-11-07%20at%205.17.09%20PM.png</image:loc><image:caption>Screenshot20251107at51709PM</image:caption><image:title>Screenshot20251107at51709PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRSOpperationsAwardsTrophy</image:caption><image:title>WIPmrsoppies2216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/iStock-2072804536.jpg</image:loc><image:caption>iStock2072804536</image:caption><image:title>iStock2072804536</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>KadenceUKofficeteam</image:caption><image:title>WIMUKOffice88x8813</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2020</image:caption><image:title>WIMAOTYcrop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL1200pxSamsungwordmarksvg144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WLMarsInclogo2019392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wallstreetjournallogo</image:caption><image:title>wallstreetjournallogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/market-research-us.jpg</image:loc><image:caption>marketresearchus</image:caption><image:title>marketresearchus</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/bloomberg%20logo.png</image:loc><image:caption>bloomberglogo</image:caption><image:title>bloomberglogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogo288x51</image:title></image:image><lastmod>2025-10-02</lastmod></url><url><loc>https://kadence.com/knowledge/visual-brand-analysis-how-imagery-shapes-perception/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1219583078.jpg</image:loc><image:caption>GettyImages1219583078</image:caption><image:title>GettyImages1219583078</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-12.png</image:loc><image:caption>CopyofSampleforblogpost12</image:caption><image:title>CopyofSampleforblogpost12</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Template-Sample-for-blog-post-4.png</image:loc><image:caption>TemplateSampleforblogpost4</image:caption><image:title>TemplateSampleforblogpost4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/5-2-1024x535-1.png</image:loc><image:caption>521024x5351</image:caption><image:title>521024x5351</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-4-1024x535-Sep-16-2025-10-29-35-3511-AM.png</image:loc><image:caption>141024x535Sep1620251029353511AM</image:caption><image:title>141024x535Sep1620251029353511AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><lastmod>2025-09-19</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-aesthetic-packaging-shapes-filipino-consumer-behavior/</loc><lastmod>2025-11-12</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/why-the-next-billion-buyers-will-be-bilingual-mobile-first-and-mistrustful-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V7-1024x535.png</image:loc><image:caption>guidetogenz</image:caption><image:title>GENZGenZV71024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20191003_Green_brick.jpg</image:loc><image:caption>20191003Greenbrick</image:caption><image:title>20191003Greenbrick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2089465288.jpg</image:loc><image:caption>GettyImages2089465288</image:caption><image:title>GettyImages2089465288</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/3-1024x576-2.png</image:loc><image:caption>31024x5762</image:caption><image:title>31024x5762</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-2b-1024x535.png</image:loc><image:caption>DownloadourAgencyCredentials</image:caption><image:title>downloadagencycredentialsorbrochure2b1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post--1.png</image:loc><image:caption>CopyofSampleforblogpost1</image:caption><image:title>CopyofSampleforblogpost1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/siora-photography-cixohzDpNIo-unsplash-scaled.jpg</image:loc><image:caption>sioraphotographycixohzDpNIounsplashscaled</image:caption><image:title>sioraphotographycixohzDpNIounsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/what-is-a-car-clinic/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled-2.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled2</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-25-2.png</image:loc><image:caption>CopyofSampleforblogpost252</image:caption><image:title>CopyofSampleforblogpost252</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972-2.jpg</image:loc><image:caption>GettyImages9101449722</image:caption><image:title>GettyImages9101449722</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1194679269-1.jpg</image:loc><image:caption>GettyImages11946792691</image:caption><image:title>GettyImages11946792691</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Kadence-Icon-380x380.png</image:loc><image:caption>KadenceIcon380x380</image:caption><image:title>KadenceIcon380x380</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><lastmod>2025-09-24</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-consumer-brain-is-the-new-focus-group/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Consumers-are-taking-control-of-their-well-being-with-wearable-tech-3-1024x535.png</image:loc><image:caption>fitnesstrends</image:caption><image:title>Consumersaretakingcontroloftheirwellbeingwithwearabletech31024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-1-1024x535.png</image:loc><image:caption>DownloadourAgencyCredentials</image:caption><image:title>downloadagencycredentialsorbrochure11024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1492377092%20(1).jpg</image:loc><image:caption>GettyImages14923770921</image:caption><image:title>GettyImages14923770921</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1459392752-2.jpg</image:loc><image:caption>GettyImages14593927522</image:caption><image:title>GettyImages14593927522</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/As-introduction-to-Data-collection-in-marketing-research-2.jpg</image:loc><image:caption>AsintroductiontoDatacollectioninmarketingresearch2</image:caption><image:title>AsintroductiontoDatacollectioninmarketingresearch2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/cheetos%20and%20the%20power%20of%20eeg%20case%20study.png</image:loc><image:caption>cheetosandthepowerofeegcasestudy</image:caption><image:title>cheetosandthepowerofeegcasestudy</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-902917088-2.jpg</image:loc><image:caption>GettyImages9029170882</image:caption><image:title>GettyImages9029170882</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><lastmod>2025-11-06</lastmod></url><url><loc>https://kadence.com/knowledge/future-of-marketing-report-2019/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/AMA-scaled.jpg</image:loc><image:caption>AMAscaled</image:caption><image:title>AMAscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/samsung%20logo.png</image:loc><image:caption>samsunglogo</image:caption><image:title>samsunglogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogosvg392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/AMA-small-223x300.png</image:loc><image:caption>AMAsmall223x300</image:caption><image:title>AMAsmall223x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_288x83.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars288x83</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/icon_unilever.png</image:loc><image:caption>iconunilever</image:caption><image:title>iconunilever</image:title></image:image><lastmod>2025-10-07</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/a-guide-to-diversity-and-inclusion-in-market-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-66-1.png</image:loc><image:caption>Sampleforblogpost661</image:caption><image:title>Sampleforblogpost661</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages1162094164scaled</image:caption><image:title>GettyImages1162094164scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-2-1024x535.png</image:loc><image:caption>marketresearchagencycredentials</image:caption><image:title>downloadagencycredentialsorbrochure21024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V1-1024x536.png</image:loc><image:caption>keepingupwithGenZ</image:caption><image:title>GENZGenZV11024x536</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972-2.jpg</image:loc><image:caption>GettyImages9101449722</image:caption><image:title>GettyImages9101449722</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/A-guide-to-diversity-and-inclusion-in-market-research-1.jpg</image:loc><image:caption>Aguidetodiversityandinclusioninmarketresearch1</image:caption><image:title>Aguidetodiversityandinclusioninmarketresearch1</image:title></image:image><lastmod>2025-12-09</lastmod></url><url><loc>https://kadence.com/knowledge/thailands-electric-vehicle-market-a-future-powerhouse-in-southeast-asia/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1447778916-1-e1708030133480.jpg</image:loc><image:caption>GettyImages14477789161e1708030133480</image:caption><image:title>GettyImages14477789161e1708030133480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-32.png</image:loc><image:caption>CopyofSampleforblogpost32</image:caption><image:title>CopyofSampleforblogpost32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages1162094164scaled</image:caption><image:title>GettyImages1162094164scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Consumers-are-taking-control-of-their-well-being-with-wearable-tech-3-1024x535.png</image:loc><image:caption>fitnesstrends</image:caption><image:title>Consumersaretakingcontroloftheirwellbeingwithwearabletech31024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1226119399-scaled.jpg</image:loc><image:caption>GettyImages1226119399scaled</image:caption><image:title>GettyImages1226119399scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Hide%20Hamano.jpeg</image:loc><image:caption>HideHamano</image:caption><image:title>HideHamano</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><lastmod>2025-10-30</lastmod></url><url><loc>https://kadence.com/podcast/ep-18-cracking-the-consumer-code-and-lessons-from-applebees/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jill%20M.jpeg</image:loc><image:caption>JillM</image:caption><image:title>JillM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/Featured%20images/Episode-18-Cracking-the-Consumer-Code.png</image:loc><image:caption>Episode18CrackingtheConsumerCode</image:caption><image:title>Episode18CrackingtheConsumerCode</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/BL_elusive-consumer-cover-1000x432.png</image:loc><image:caption>BLelusiveconsumercover1000x432</image:caption><image:title>BLelusiveconsumercover1000x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><lastmod>2025-10-06</lastmod></url><url><loc>https://kadence.com/knowledge/the-art-of-storytelling-in-product-marketing/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1219583078.jpg</image:loc><image:caption>GettyImages1219583078</image:caption><image:title>GettyImages1219583078</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-814167708-scaled.jpg</image:loc><image:caption>GettyImages814167708scaled</image:caption><image:title>GettyImages814167708scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Glossier.png</image:loc><image:caption>Glossier</image:caption><image:title>Glossier</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Think-Different.png</image:loc><image:caption>ThinkDifferent</image:caption><image:title>ThinkDifferent</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/thisisengineering-raeng-DbLlKd8u2Rw-unsplash-scaled.jpg</image:loc><image:caption>thisisengineeringraengDbLlKd8u2Rwunsplashscaled</image:caption><image:title>thisisengineeringraengDbLlKd8u2Rwunsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Share_a_Coke1.png</image:loc><image:caption>ShareaCoke1</image:caption><image:title>ShareaCoke1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Lululemon-1.png</image:loc><image:caption>Lululemon1</image:caption><image:title>Lululemon1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Titan.png</image:loc><image:caption>Titan</image:caption><image:title>Titan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/TOMS.png</image:loc><image:caption>TOMS</image:caption><image:title>TOMS</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Hubspot-stat.png</image:loc><image:caption>Hubspotstat</image:caption><image:title>Hubspotstat</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/According-to-research.png</image:loc><image:caption>Accordingtoresearch</image:caption><image:title>Accordingtoresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Dove.png</image:loc><image:caption>Dove</image:caption><image:title>Dove</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/John-Lewis-Copy-1.png</image:loc><image:caption>JohnLewisCopy1</image:caption><image:title>JohnLewisCopy1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Innocent-Drinks.png</image:loc><image:caption>InnocentDrinks</image:caption><image:title>InnocentDrinks</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><lastmod>2025-09-22</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/unlocking-consumer-preferences-with-maxdiff-and-turf-analysis/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-Modern-Plate-1-1024x535-Sep-19-2025-08-05-40-8210-PM.png</image:loc><image:caption>TheModernPlate11024x535Sep1920250805408210PM</image:caption><image:title>TheModernPlate11024x535Sep1920250805408210PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled-2.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled2</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-1-1024x535.png</image:loc><image:caption>Submitaresearchbrief</image:caption><image:title>submitaresearchbrief11024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20191003_Green_brick.jpg</image:loc><image:caption>20191003Greenbrick</image:caption><image:title>20191003Greenbrick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/siora-photography-cixohzDpNIo-unsplash-scaled.jpg</image:loc><image:caption>sioraphotographycixohzDpNIounsplashscaled</image:caption><image:title>sioraphotographycixohzDpNIounsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1405543709-1.jpg</image:loc><image:caption>GettyImages14055437091</image:caption><image:title>GettyImages14055437091</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><lastmod>2025-10-27</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-evolution-of-kids-media-consumption-habits/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-3-1024x535.png</image:loc><image:caption>Submityourmarketresearchbrief</image:caption><image:title>submitaresearchbrief31024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20191003_Green_brick.jpg</image:loc><image:caption>20191003Greenbrick</image:caption><image:title>20191003Greenbrick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Cover-page-9-Fashion-Personas-1024x576-Sep-19-2025-06-55-52-5799-PM.png</image:loc><image:caption>Coverpage9FashionPersonas1024x576Sep1920250655525799PM</image:caption><image:title>Coverpage9FashionPersonas1024x576Sep1920250655525799PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-96-1.png</image:loc><image:caption>Sampleforblogpost961</image:caption><image:title>Sampleforblogpost961</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1954175226-2.jpg</image:loc><image:caption>GettyImages19541752262</image:caption><image:title>GettyImages19541752262</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><lastmod>2025-10-28</lastmod></url><url><loc>https://kadence.com/ja/sector/consumer-goods/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>KadenceSingaporeofficeteam</image:caption><image:title>WIMKadenceSingaporeoffice88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>KadenceInternationalMarketResearchAgencyoftheYearSingapore</image:caption><image:title>WIMOptimizedimage131216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>KadenceIndonesia</image:caption><image:title>WIMIndonesiaOffice88x885</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL1200pxSamsungwordmarksvg144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogo288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIMTestimonials3903x651001</image:caption><image:title>WIMTestimonials3903x651001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerUnderstanding.svg</image:loc><image:caption>WICustomerUnderstanding</image:caption><image:title>WICustomerUnderstanding</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>KadenceUKofficeteam</image:caption><image:title>WIMUKOffice88x8813</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UKoffice</image:caption><image:title>WIMUKOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>ashopinTokyoJapan</image:caption><image:title>WIMJapanOffice88x88007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_Packaged-Consumer-Goods.svg</image:loc><image:caption>ICPackagedConsumerGoods</image:caption><image:title>ICPackagedConsumerGoods</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_pricing-research.svg</image:loc><image:caption>WIpricingresearch</image:caption><image:title>WIpricingresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>BestDataCollectionFinalistMarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMBestDataCollection216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_product-testing.svg</image:loc><image:caption>WIproducttesting</image:caption><image:title>WIproducttesting</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>MarketresearchinAsia</image:caption><image:title>WIMPhilippinesOffice88x88009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/vital-strategies-logo.png</image:loc><image:caption>vitalstrategieslogo</image:caption><image:title>vitalstrategieslogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>KadenceIndonesiaofficeteam</image:caption><image:title>WIMIndonesiaOffice88x884</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>KadenceIndiaofficeteam</image:caption><image:title>WIMIndiaOffice88x88002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1280px-Mars_Inc_logo_2019_svg-392x112-Sep-26-2025-05-26-59-9262-AM.png</image:loc><image:caption>1280pxMarsInclogo2019svg392x112Sep2620250526599262AM</image:caption><image:title>1280pxMarsInclogo2019svg392x112Sep2620250526599262AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>KadenceUSAteamphoto</image:caption><image:title>WIMUSOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_favorite-heart.svg</image:loc><image:caption>WIfavoriteheart</image:caption><image:title>WIfavoriteheart</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/mrs-oppies-432x410.jpg</image:loc><image:caption>mrsoppies432x410</image:caption><image:title>mrsoppies432x410</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_EllieTehrani_300x300.jpg</image:loc><image:caption>EllieTehrani</image:caption><image:title>TPEllieTehrani300x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WLMarsInclogo2019392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIMTestimonials3304x304002</image:caption><image:title>WIMTestimonials3304x304002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_adam-wilson-I2f5BbeXPVY-unsplash-scaled-720x216.jpg</image:loc><image:caption>WIMadamwilsonI2f5BbeXPVYunsplashscaled720x216</image:caption><image:title>WIMadamwilsonI2f5BbeXPVYunsplashscaled720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>KadenceInternationalisHighlyCommendedforGlobalAgencyofTheYear</image:caption><image:title>WIMGlobalAgencycop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/bloomberg%20logo.png</image:loc><image:caption>bloomberglogo</image:caption><image:title>bloomberglogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>KadenceThailand</image:caption><image:title>WIMThailandOffice88x8811</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>QuirksSupplieroftheYearKadenceInternational</image:caption><image:title>WIMQuirkAwards1881216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIMchuttersnapmfo1E7omzkunsplash720x216</image:caption><image:title>WIMchuttersnapmfo1E7omzkunsplash720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>KadencePhilippinesofficeteam</image:caption><image:title>WIMPhilippinesOffice88x88008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>JapanTokyo</image:caption><image:title>WIMJapanOffice88x88006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Ad-testing.svg</image:loc><image:caption>WIAdtesting</image:caption><image:title>WIAdtesting</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>KadenceVietnam</image:caption><image:title>WIMVietnamOffice15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLdiscoverchannellogo392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74-Sep-19-2025-08-31-27-1710-PM.png</image:loc><image:caption>unileverfoodsolutions196x74Sep1920250831271710PM</image:caption><image:title>unileverfoodsolutions196x74Sep1920250831271710PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>KadenceChinaofficeteam</image:caption><image:title>WIMKadenceChina88x88001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>KadenceIndia</image:caption><image:title>WIMIndiaOffice88x88003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_concept-testing.svg</image:loc><image:caption>WIconcepttesting</image:caption><image:title>WIconcepttesting</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>ConductingOnlineResearchinAsia2</image:caption><image:title>WIMConductingOnlineResearchinAsia2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRSOpperationsAwardsTrophy</image:caption><image:title>WIPmrsoppies2216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>KadenceChina</image:caption><image:title>WIMarticle88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Consumer-Goods-1090x545.png</image:loc><image:caption>WIMConsumerGoods1090x545</image:caption><image:title>WIMConsumerGoods1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_justin-chrn-Fj0HNCtVcMY-unsplash-1440x432.jpg</image:loc><image:caption>WHjustinchrnFj0HNCtVcMYunsplash1440x432</image:caption><image:title>WHjustinchrnFj0HNCtVcMYunsplash1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premiumhomeappliancesfridgewashingmachine</image:caption><image:title>WIMPremiumhomeappliancesfridgewashingmachine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2020</image:caption><image:title>WIMAOTYcrop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Asahi_logo.svg-144x56.png</image:loc><image:caption>Asahi</image:caption><image:title>WLAsahilogosvg144x56</image:title></image:image><lastmod>2025-10-03</lastmod></url><url><loc>https://kadence.com/knowledge/the-hidden-risk-brands-face-when-they-stop-listening/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1389582863-1-500x483.jpg</image:loc><image:caption>GettyImages13895828631500x483</image:caption><image:title>GettyImages13895828631500x483</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1219583078.jpg</image:loc><image:caption>GettyImages1219583078</image:caption><image:title>GettyImages1219583078</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972.jpg</image:loc><image:caption>GettyImages910144972</image:caption><image:title>GettyImages910144972</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-1-1024x576.png</image:loc><image:caption>111024x576</image:caption><image:title>111024x576</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Unraveling-the-Power-of-Brand-Analysis-COVER-FOR-WEB.png</image:loc><image:caption>UnravelingthePowerofBrandAnalysisCOVERFORWEB</image:caption><image:title>UnravelingthePowerofBrandAnalysisCOVERFORWEB</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-3-1024x535.png</image:loc><image:caption>Submityourmarketresearchbrief</image:caption><image:title>submitaresearchbrief31024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Janine-Michalek.png</image:loc><image:caption>JanineMichalek</image:caption><image:title>JanineMichalek</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><lastmod>2025-10-28</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/your-guide-to-market-entry-into-vietnam/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1-1.jpg</image:loc><image:caption>20200129Header11</image:caption><image:title>20200129Header11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Cover-page-9-Fashion-Personas-1024x576-Sep-19-2025-07-59-29-7872-PM.png</image:loc><image:caption>Coverpage9FashionPersonas1024x576Sep1920250759297872PM</image:caption><image:title>Coverpage9FashionPersonas1024x576Sep1920250759297872PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/siora-photography-cixohzDpNIo-unsplash-scaled.jpg</image:loc><image:caption>sioraphotographycixohzDpNIounsplashscaled</image:caption><image:title>sioraphotographycixohzDpNIounsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1490902557-1-1.jpg</image:loc><image:caption>GettyImages149090255711</image:caption><image:title>GettyImages149090255711</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200604_04VNstephane-vermeulin-dh0oMS-W8Pw-unsplash-scaled-1.jpg</image:loc><image:caption>2020060404VNstephanevermeulindh0oMSW8Pwunsplashscaled1</image:caption><image:title>2020060404VNstephanevermeulindh0oMSW8Pwunsplashscaled1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-1024x535.png</image:loc><image:caption>Submitaresearchbrief</image:caption><image:title>submitaresearchbrief41024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><lastmod>2025-10-23</lastmod></url><url><loc>https://kadence.com/en-us/podcast/ep-23-ai-systems-that-actually-serve-your-customers/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/BL_Ilyas-Iyoob-Headshot.jpg</image:loc><image:caption>BLIlyasIyoobHeadshot</image:caption><image:title>BLIlyasIyoobHeadshot</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/BL_Episode-23-Ilyas-Iyoob.png</image:loc><image:caption>Episode23IlyasIyoob</image:caption><image:title>BLEpisode23IlyasIyoob</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/BL_elusive-consumer-cover-1000x432.png</image:loc><image:caption>BLelusiveconsumercover1000x432</image:caption><image:title>BLelusiveconsumercover1000x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><lastmod>2025-10-06</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/where-should-brands-draw-the-line-on-personalization-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-93-1.png</image:loc><image:caption>CopyofSampleforblogpost931</image:caption><image:title>CopyofSampleforblogpost931</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/app-1024x580-1.png</image:loc><image:caption>app1024x5801</image:caption><image:title>app1024x5801</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-1024x535.png</image:loc><image:caption>Submitaresearchbrief</image:caption><image:title>submitaresearchbrief41024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972-2.jpg</image:loc><image:caption>GettyImages9101449722</image:caption><image:title>GettyImages9101449722</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20190522-02Q2_PZ6AO2tjZO4Q32mD4Iw-scaled-1.jpg</image:loc><image:caption>2019052202Q2PZ6AO2tjZO4Q32mD4Iwscaled1</image:caption><image:title>2019052202Q2PZ6AO2tjZO4Q32mD4Iwscaled1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Spotify-1024x683-1.png</image:loc><image:caption>Spotify1024x6831</image:caption><image:title>Spotify1024x6831</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Why-millennials-demand-work-life-balance-1-1024x512-Sep-19-2025-06-31-05-6777-PM.png</image:loc><image:caption>Whymillennialsdemandworklifebalance11024x512Sep1920250631056777PM</image:caption><image:title>Whymillennialsdemandworklifebalance11024x512Sep1920250631056777PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/siora-photography-cixohzDpNIo-unsplash-scaled.jpg</image:loc><image:caption>sioraphotographycixohzDpNIounsplashscaled</image:caption><image:title>sioraphotographycixohzDpNIounsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><lastmod>2025-10-23</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-continuous-user-studies-can-improve-brand-loyalty/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/About-face_social-media-_About-face-1-04-2-1024x535-Sep-19-2025-04-12-19-2289-PM.png</image:loc><image:caption>AboutfacesocialmediaAboutface10421024x535Sep1920250412192289PM</image:caption><image:title>AboutfacesocialmediaAboutface10421024x535Sep1920250412192289PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-11-3.png</image:loc><image:caption>CopyofSampleforblogpost113</image:caption><image:title>CopyofSampleforblogpost113</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1315650854-1.jpg</image:loc><image:caption>GettyImages13156508541</image:caption><image:title>GettyImages13156508541</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1613148057-2.jpg</image:loc><image:caption>GettyImages16131480572</image:caption><image:title>GettyImages16131480572</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-3-1024x535-Sep-19-2025-03-43-37-7069-PM.png</image:loc><image:caption>downloadagencycredentialsorbrochure31024x535Sep1920250343377069PM</image:caption><image:title>downloadagencycredentialsorbrochure31024x535Sep1920250343377069PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><lastmod>2026-01-20</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/picking-your-brain-how-neuroscience-unlocks-the-secrets-of-consumer-decision-making/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-902917088-2.jpg</image:loc><image:caption>GettyImages9029170882</image:caption><image:title>GettyImages9029170882</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/About-face_social-media-_About-face-1-04-2-1024x535-Sep-19-2025-02-37-06-9908-PM.png</image:loc><image:caption>AboutfacesocialmediaAboutface10421024x535Sep1920250237069908PM</image:caption><image:title>AboutfacesocialmediaAboutface10421024x535Sep1920250237069908PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20191003_Green_brick.jpg</image:loc><image:caption>20191003Greenbrick</image:caption><image:title>20191003Greenbrick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled-2.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled2</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1492377092%20(1).jpg</image:loc><image:caption>GettyImages14923770921</image:caption><image:title>GettyImages14923770921</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/11-1-1024x535-Sep-19-2025-02-20-06-6417-PM.png</image:loc><image:caption>1111024x535Sep1920250220066417PM</image:caption><image:title>1111024x535Sep1920250220066417PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><lastmod>2025-09-28</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-chinese-new-year-temporarily-rewrites-consumer-spending-rules/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535.png</image:loc><image:caption>submityourbrief</image:caption><image:title>submitaresearchbrief21024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Chinese-New_year-Celebrated-Around-the-world.png</image:loc><image:caption>ChineseNewyearCelebratedAroundtheworld</image:caption><image:title>ChineseNewyearCelebratedAroundtheworld</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled-2.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled2</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/siora-photography-cixohzDpNIo-unsplash-scaled.jpg</image:loc><image:caption>sioraphotographycixohzDpNIounsplashscaled</image:caption><image:title>sioraphotographycixohzDpNIounsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1-1.jpg</image:loc><image:caption>20200129Header11</image:caption><image:title>20200129Header11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/TREND1-From%20Treat%20to%20Treatment.png</image:loc><image:caption>TREND1FromTreattoTreatment</image:caption><image:title>TREND1FromTreattoTreatment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1882487541.jpg</image:loc><image:caption>GettyImages1882487541</image:caption><image:title>GettyImages1882487541</image:title></image:image><lastmod>2026-02-17</lastmod></url><url><loc>https://kadence.com/en-us/office/philippines/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Slider-Philippines_1418x534.gif</image:loc><image:caption>SliderPhilippines</image:caption><image:title>WIMSliderPhilippines1418x534</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2020</image:caption><image:title>WIMAOTYcrop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Ph_720x216.png</image:loc><image:caption>PH</image:caption><image:title>WIMPh720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>BestDataCollectionFinalistMarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMBestDataCollection216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Iris-600x600.jpg</image:loc><image:caption>TPIris600x600</image:caption><image:title>TPIris600x600</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200604_05PHrainier-ridao-AK7h2uth8RI-unsplash-scaled-1.jpg</image:loc><image:caption>2020060405PHrainierridaoAK7h2uth8RIunsplashscaled1</image:caption><image:title>2020060405PHrainierridaoAK7h2uth8RIunsplashscaled1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2021</image:caption><image:title>WIMAOTYMR1216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Patrick-Dailey_300x300.jpg</image:loc><image:caption>PatrickDailey</image:caption><image:title>TPPatrickDailey300x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/KPH-Group-Copy-scaled-1.jpg</image:loc><image:caption>KPHGroupCopyscaled1</image:caption><image:title>KPHGroupCopyscaled1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>KadenceInternationalMarketResearchAgencyoftheYearSingapore</image:caption><image:title>WIMOptimizedimage131216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WIBrandAndAdvertising</image:caption><image:title>WIBrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLdiscoverchannellogo392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogosvg392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Mary-Ann-Lamigo_300x300.jpg</image:loc><image:caption>MaryAnnLamigo</image:caption><image:title>TPMaryAnnLamigo300x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WICustomerAndMarket</image:caption><image:title>WICustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>MarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMmrsoppies216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_BBGMEDIA2018-1280x720-1-392x123.jpg</image:loc><image:caption>WLBBGMEDIA20181280x7201392x123</image:caption><image:title>WLBBGMEDIA20181280x7201392x123</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>KadenceteamcollectingAgencyoftheYearaward</image:caption><image:title>WIMJOE43941216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>MarketingInteractiveAgencyoftheYearWinnerGold2021</image:caption><image:title>WIMmarketinginteractiveagencyoftheyear2021gold216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2165217734.jpg</image:loc><image:caption>GettyImages2165217734</image:caption><image:title>GettyImages2165217734</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURAInnovationoftheYearaward</image:caption><image:title>WIMFinalistlogoLARGE216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WIInsightActivation</image:caption><image:title>WIInsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WLMarsInclogo2019392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-5-392x178.png</image:loc><image:caption>WLunilever35392x178</image:caption><image:title>WLunilever35392x178</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>ConductingOnlineResearchinAsia2</image:caption><image:title>WIMConductingOnlineResearchinAsia2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WIFieldworkServices</image:caption><image:title>WIFieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Rave-Magalang.jpeg</image:loc><image:caption>RaveMagalang</image:caption><image:title>TPRaveMagalang</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-80-2.png</image:loc><image:caption>CopyofSampleforblogpost802</image:caption><image:title>CopyofSampleforblogpost802</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Image_1024x683_002.jpg</image:loc><image:caption>WIMImage1024x683002</image:caption><image:title>WIMImage1024x683002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Samsung-392x64.png</image:loc><image:caption>Samsung</image:caption><image:title>WLSamsung392x64</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRSOpperationsAwardsTrophy</image:caption><image:title>WIPmrsoppies2216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>QuirksSupplieroftheYearKadenceInternational</image:caption><image:title>WIMQuirkAwards1881216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Marvin-Cris-Torre_300x300.jpg</image:loc><image:caption>MarvinCrisTorre</image:caption><image:title>TPMarvinCrisTorre300x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-99-2.png</image:loc><image:caption>Sampleforblogpost992</image:caption><image:title>Sampleforblogpost992</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>KadenceInternationalisHighlyCommendedforGlobalAgencyofTheYear</image:caption><image:title>WIMGlobalAgencycop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1181405477.jpg</image:loc><image:caption>GettyImages1181405477</image:caption><image:title>GettyImages1181405477</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-220x240.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi220x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><lastmod>2026-03-02</lastmod></url><url><loc>https://kadence.com/service/expert-interviews/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UKoffice</image:caption><image:title>WIMUKOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>ashopinTokyoJapan</image:caption><image:title>WIMJapanOffice88x88007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-2048631679.jpg</image:loc><image:caption>GettyImages2048631679</image:caption><image:title>GettyImages2048631679</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>KadenceThailand</image:caption><image:title>WIMThailandOffice88x8811</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Expert%20interviews_1090x545.jpg</image:loc><image:caption>Expertinterviews</image:caption><image:title>WIMExpertinterviews1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>KadenceUSAteamphoto</image:caption><image:title>WIMUSOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216.jpg</image:loc><image:caption>WIMdebbyhudsonjcc8sxK2Adwunsplash1720x216</image:caption><image:title>WIMdebbyhudsonjcc8sxK2Adwunsplash1720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-philippines-88x88.jpg</image:loc><image:caption>officephilippines88x88</image:caption><image:title>officephilippines88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Education-1440x432.jpg</image:loc><image:caption>WIMEducation1440x432</image:caption><image:title>WIMEducation1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/market-research-us.jpg</image:loc><image:caption>marketresearchus</image:caption><image:title>marketresearchus</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>KadenceChina</image:caption><image:title>WIMarticle88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2203911891.jpg</image:loc><image:caption>GettyImages2203911891</image:caption><image:title>GettyImages2203911891</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogo288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-vietnam.png</image:loc><image:caption>KadenceVietnamofficeteam</image:caption><image:title>officevietnam</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>KadenceIndia</image:caption><image:title>WIMIndiaOffice88x88003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>KadenceIndonesia</image:caption><image:title>WIMIndonesiaOffice88x885</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WIM_Vital%20Strategies_720x216.jpg</image:loc><image:caption>VitalStrategies</image:caption><image:title>WIMVitalStrategies720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>KadenceIndonesiaofficeteam</image:caption><image:title>WIMIndonesiaOffice88x884</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>KadenceUKofficeteam</image:caption><image:title>WIMUKOffice88x8813</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WLBridgestonelogo288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIMTestimonials3304x304002</image:caption><image:title>WIMTestimonials3304x304002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-53.png</image:loc><image:caption>CopyofSampleforblogpost53</image:caption><image:title>CopyofSampleforblogpost53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>BenefitTick</image:caption><image:title>WIiconbenefittick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_logo-d-smu.svg</image:loc><image:caption>WLlogodsmu</image:caption><image:title>WLlogodsmu</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>KadenceChinaofficeteam</image:caption><image:title>WIMKadenceChina88x88001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIMTestimonials3903x651001</image:caption><image:title>WIMTestimonials3903x651001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_About_face_1024x1024.png</image:loc><image:caption>AboutFace</image:caption><image:title>WIMAboutface1024x1024</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WLMarsInclogo2019392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>JapanTokyo</image:caption><image:title>WIMJapanOffice88x88006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>MarketresearchinAsia</image:caption><image:title>WIMPhilippinesOffice88x88009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2185776283.jpg</image:loc><image:caption>GettyImages2185776283</image:caption><image:title>GettyImages2185776283</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL1200pxSamsungwordmarksvg144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>KadenceIndiaofficeteam</image:caption><image:title>WIMIndiaOffice88x88002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>KadenceSingaporeofficeteam</image:caption><image:title>WIMKadenceSingaporeoffice88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/vital-strategies-logo.png</image:loc><image:caption>vitalstrategieslogo</image:caption><image:title>vitalstrategieslogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-34.png</image:loc><image:caption>CopyofSampleforblogpost34</image:caption><image:title>CopyofSampleforblogpost34</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLdiscoverchannellogo392x107</image:title></image:image><lastmod>2025-09-30</lastmod></url><url><loc>https://kadence.com/service/activation-workshops/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>BenefitTick</image:caption><image:title>WIiconbenefittick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UKoffice</image:caption><image:title>WIMUKOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagersplayingsport</image:caption><image:title>WIMgirlsonwhiteredjerseyplayinghandgame1634652720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>KadenceThailand</image:caption><image:title>WIMThailandOffice88x8811</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Havells_Logo.svg-364x240.png</image:loc><image:caption>Havells</image:caption><image:title>WL1200pxHavellsLogosvg364x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>KadenceUKofficeteam</image:caption><image:title>WIMUKOffice88x8813</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Activation%20workshops_1090x545.jpg</image:loc><image:caption>activationworkshops</image:caption><image:title>WIMActivationworkshops1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Sample%20for%20blog%20post%20%20(3).png</image:loc><image:caption>Sampleforblogpost3</image:caption><image:title>Sampleforblogpost3</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/market-research-us.jpg</image:loc><image:caption>marketresearchus</image:caption><image:title>marketresearchus</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>KadenceChinaofficeteam</image:caption><image:title>WIMKadenceChina88x88001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>KadenceSingaporeofficeteam</image:caption><image:title>WIMKadenceSingaporeoffice88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432.jpg</image:loc><image:caption>Plug</image:caption><image:title>WIMpaulhanaokaRJkKjLu8I9Iunsplash1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>JapanTokyo</image:caption><image:title>WIMJapanOffice88x88006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLdiscoverchannellogo392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WLMarsInclogo2019392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Screen-Shot-2023-03-17-at-1_28_33-PM.png</image:loc><image:caption>ScreenShot20230317at12833PM</image:caption><image:title>ScreenShot20230317at12833PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIMTestimonials3903x651001</image:caption><image:title>WIMTestimonials3903x651001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>ashopinTokyoJapan</image:caption><image:title>WIMJapanOffice88x88007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>KadenceIndonesiaofficeteam</image:caption><image:title>WIMIndonesiaOffice88x884</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>KadenceIndia</image:caption><image:title>WIMIndiaOffice88x88003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-392x126.png</image:loc><image:caption>WLASALOGO2017392x126</image:caption><image:title>WLASALOGO2017392x126</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>MarketresearchinAsia</image:caption><image:title>WIMPhilippinesOffice88x88009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL1200pxSamsungwordmarksvg144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>KadenceUSAteamphoto</image:caption><image:title>WIMUSOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/vital-strategies-logo.png</image:loc><image:caption>vitalstrategieslogo</image:caption><image:title>vitalstrategieslogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>KadenceIndonesia</image:caption><image:title>WIMIndonesiaOffice88x885</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>KadenceChina</image:caption><image:title>WIMarticle88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1068058504.jpg</image:loc><image:caption>GettyImages1068058504</image:caption><image:title>GettyImages1068058504</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIMTestimonials3304x304002</image:caption><image:title>WIMTestimonials3304x304002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/WIM_Run-Workshops-Research-Into-Action.png</image:loc><image:caption>Workshopsactivation</image:caption><image:title>WIMRunWorkshopsResearchIntoAction</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WLBridgestonelogo288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-vietnam.png</image:loc><image:caption>KadenceVietnamofficeteam</image:caption><image:title>officevietnam</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogo288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WIM_Vital%20Strategies_720x216.jpg</image:loc><image:caption>VitalStrategies</image:caption><image:title>WIMVitalStrategies720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>KadenceIndiaofficeteam</image:caption><image:title>WIMIndiaOffice88x88002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2182251211.jpg</image:loc><image:caption>GettyImages2182251211</image:caption><image:title>GettyImages2182251211</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-philippines-88x88.jpg</image:loc><image:caption>officephilippines88x88</image:caption><image:title>officephilippines88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-477424223.jpg</image:loc><image:caption>GettyImages477424223</image:caption><image:title>GettyImages477424223</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><lastmod>2025-10-03</lastmod></url><url><loc>https://kadence.com/knowledge/8-financial-services-personas-guide/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Featured%20Images/GettyImages-1307935655-1-scaled.jpg</image:loc><image:caption>GettyImages13079356551scaled</image:caption><image:title>GettyImages13079356551scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Financial-Services-personas-cover-600x338-1.png</image:loc><image:caption>FinancialServicespersonascover600x3381</image:caption><image:title>FinancialServicespersonascover600x3381</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><lastmod>2025-10-06</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-ultimate-playbook-for-b2b-market-research-success/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1321462048-1.jpg</image:loc><image:caption>GettyImages13214620481</image:caption><image:title>GettyImages13214620481</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-34-2.png</image:loc><image:caption>CopyofSampleforblogpost342</image:caption><image:title>CopyofSampleforblogpost342</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2185776283.jpg</image:loc><image:caption>GettyImages2185776283</image:caption><image:title>GettyImages2185776283</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled-2.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled2</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-crcredentials-or-brochure-1-1024x535-Sep-19-2025-04-39-39-0066-PM.png</image:loc><image:caption>downloadagencycrcredentialsorbrochure11024x535Sep1920250439390066PM</image:caption><image:title>downloadagencycrcredentialsorbrochure11024x535Sep1920250439390066PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sales-pack-43-1-1024x512-2.png</image:loc><image:caption>Salespack4311024x5122</image:caption><image:title>Salespack4311024x5122</image:title></image:image><lastmod>2026-01-23</lastmod></url><url><loc>https://kadence.com/ja/podcast/ep-1-building-brands-and-taking-risks-with-nick-stagge/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/WH_ep-01_Nick-Stagge.jpg</image:loc><image:caption>WHep01NickStagge</image:caption><image:title>WHep01NickStagge</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/WIM_nick-stagge.png</image:loc><image:caption>NickStaggeFounderandCEOofTheGroundedCompany</image:caption><image:title>WIMnickstagge</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/BL_elusive-consumer-cover-1000x432.png</image:loc><image:caption>BLelusiveconsumercover1000x432</image:caption><image:title>BLelusiveconsumercover1000x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><lastmod>2025-11-05</lastmod></url><url><loc>https://kadence.com/knowledge/debunking-12-common-misconceptions-about-data-science-in-market-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/As-introduction-to-Data-collection-in-marketing-research.jpg</image:loc><image:caption>AsintroductiontoDatacollectioninmarketingresearch</image:caption><image:title>AsintroductiontoDatacollectioninmarketingresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/thisisengineering-raeng-DbLlKd8u2Rw-unsplash-scaled.jpg</image:loc><image:caption>thisisengineeringraengDbLlKd8u2Rwunsplashscaled</image:caption><image:title>thisisengineeringraengDbLlKd8u2Rwunsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972.jpg</image:loc><image:caption>GettyImages910144972</image:caption><image:title>GettyImages910144972</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-24.png</image:loc><image:caption>Sampleforblogpost24</image:caption><image:title>Sampleforblogpost24</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/2-17-1024x535-1.png</image:loc><image:caption>2171024x5351</image:caption><image:title>2171024x5351</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><lastmod>2025-09-19</lastmod></url><url><loc>https://kadence.com/knowledge/from-headlines-to-hyperlinks-the-shifting-dynamics-of-news-consumption-and-trust/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/US-1024x535-2.png</image:loc><image:caption>US1024x5352</image:caption><image:title>US1024x5352</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-92.png</image:loc><image:caption>Sampleforblogpost92</image:caption><image:title>Sampleforblogpost92</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1.jpg</image:loc><image:caption>20200129Header1</image:caption><image:title>20200129Header1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-857589534.jpg</image:loc><image:caption>GettyImages857589534</image:caption><image:title>GettyImages857589534</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-1024x535.png</image:loc><image:caption>Submitaresearchbrief</image:caption><image:title>submitaresearchbrief41024x535</image:title></image:image><lastmod>2025-10-23</lastmod></url><url><loc>https://kadence.com/ja/service/opportunity-identification/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Havells_Logo.svg-364x240.png</image:loc><image:caption>Havells</image:caption><image:title>WL1200pxHavellsLogosvg364x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>KadenceChinaofficeteam</image:caption><image:title>WIMKadenceChina88x88001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>KadenceSingaporeofficeteam</image:caption><image:title>WIMKadenceSingaporeoffice88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLdiscoverchannellogo392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIMTestimonials3304x304002</image:caption><image:title>WIMTestimonials3304x304002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/WIM_Run-Workshops-Research-Into-Action.png</image:loc><image:caption>Workshopsactivation</image:caption><image:title>WIMRunWorkshopsResearchIntoAction</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>JapanTokyo</image:caption><image:title>WIMJapanOffice88x88006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432.jpg</image:loc><image:caption>Plug</image:caption><image:title>WIMpaulhanaokaRJkKjLu8I9Iunsplash1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagersplayingsport</image:caption><image:title>WIMgirlsonwhiteredjerseyplayinghandgame1634652720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>KadenceIndonesiaofficeteam</image:caption><image:title>WIMIndonesiaOffice88x884</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>KadenceVietnam</image:caption><image:title>WIMVietnamOffice15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>KadencePhilippinesofficeteam</image:caption><image:title>WIMPhilippinesOffice88x88008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Opportunity-identification_1090x545.jpg</image:loc><image:caption>Opportunityidentification</image:caption><image:title>WIMOpportunityidentification1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogo288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>KadenceUKofficeteam</image:caption><image:title>WIMUKOffice88x8813</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WLASALOGO2017144x46</image:caption><image:title>WLASALOGO2017144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>KadenceThailand</image:caption><image:title>WIMThailandOffice88x8811</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>KadenceChina</image:caption><image:title>WIMarticle88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WLMarsInclogo2019392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>KadenceIndonesia</image:caption><image:title>WIMIndonesiaOffice88x885</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UKoffice</image:caption><image:title>WIMUKOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL1200pxSamsungwordmarksvg144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogosvg392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIMTestimonials3903x651001</image:caption><image:title>WIMTestimonials3903x651001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>KadenceIndia</image:caption><image:title>WIMIndiaOffice88x88003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>KadenceUSAteamphoto</image:caption><image:title>WIMUSOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>ashopinTokyoJapan</image:caption><image:title>WIMJapanOffice88x88007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>MarketresearchinAsia</image:caption><image:title>WIMPhilippinesOffice88x88009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premiumhomeappliancesfridgewashingmachine</image:caption><image:title>WIMPremiumhomeappliancesfridgewashingmachine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>BenefitTick</image:caption><image:title>WIiconbenefittick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>KadenceIndiaofficeteam</image:caption><image:title>WIMIndiaOffice88x88002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WLBridgestonelogo288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell216x40</image:title></image:image><lastmod>2025-10-06</lastmod></url><url><loc>https://kadence.com/services-category/online-and-offline-fieldwork-services/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>KadenceIndonesia</image:caption><image:title>WIMIndonesiaOffice88x885</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>KadenceSingaporeofficeteam</image:caption><image:title>WIMKadenceSingaporeoffice88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL1200pxSamsungwordmarksvg144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bloomberg_Media_stack_blk-144x45.png</image:loc><image:caption>BloombergMedia</image:caption><image:title>WLBloombergMediastackblk144x45</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Unilever-food-solutions-300x113.png</image:loc><image:caption>unileverfoodsolutions</image:caption><image:title>WLUnileverfoodsolutions300x113</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_288x83.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars288x83</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogosvg392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>KadenceIndia</image:caption><image:title>WIMIndiaOffice88x88003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-525352863-1.jpg</image:loc><image:caption>GettyImages5253528631</image:caption><image:title>GettyImages5253528631</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>ConductingOnlineResearchinAsia2</image:caption><image:title>WIMConductingOnlineResearchinAsia2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_headset.svg</image:loc><image:caption>WIheadset</image:caption><image:title>WIheadset</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_central-location-testing.svg</image:loc><image:caption>WIcentrallocationtesting</image:caption><image:title>WIcentrallocationtesting</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_neuroscience.svg</image:loc><image:caption>WIneuroscience</image:caption><image:title>WIneuroscience</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-research-panels.svg</image:loc><image:caption>WIonlineresearchpanels</image:caption><image:title>WIonlineresearchpanels</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-81.png</image:loc><image:caption>CopyofSampleforblogpost81</image:caption><image:title>CopyofSampleforblogpost81</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432.jpg</image:loc><image:caption>BloombergNeuroscience</image:caption><image:title>WIMballshapedcirclecloseupdark414860copy1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogo288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-392x126.png</image:loc><image:caption>WLASALOGO2017392x126</image:caption><image:title>WLASALOGO2017392x126</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WLBridgestonelogo288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLdiscoverchannellogo392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>KadenceUKofficeteam</image:caption><image:title>WIMUKOffice88x8813</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WLMarsInclogo2019392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>KadenceIndiaofficeteam</image:caption><image:title>WIMIndiaOffice88x88002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Services%20Hero/Fieldwork%20services.jpg</image:loc><image:caption>Fieldworkservices</image:caption><image:title>Fieldworkservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>KadenceUSAteamphoto</image:caption><image:title>WIMUSOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_recruitment.svg</image:loc><image:caption>WIrecruitment</image:caption><image:title>WIrecruitment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-39.png</image:loc><image:caption>Sampleforblogpost39</image:caption><image:title>Sampleforblogpost39</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_sensory-research.svg</image:loc><image:caption>WIsensoryresearch</image:caption><image:title>WIsensoryresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_expert-interviews.svg</image:loc><image:caption>WIexpertinterviews</image:caption><image:title>WIexpertinterviews</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>MarketresearchinAsia</image:caption><image:title>WIMPhilippinesOffice88x88009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/debby-hudson-jcc8sxK2Adw-unsplash-1-1440x432.jpg</image:loc><image:caption>debbyhudsonjcc8sxK2Adwunsplash11440x432</image:caption><image:title>debbyhudsonjcc8sxK2Adwunsplash11440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>ashopinTokyoJapan</image:caption><image:title>WIMJapanOffice88x88007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_in-depth-interviews.svg</image:loc><image:caption>WIindepthinterviews</image:caption><image:title>WIindepthinterviews</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-communities.svg</image:loc><image:caption>WIonlinecommunities</image:caption><image:title>WIonlinecommunities</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_focus-group.svg</image:loc><image:caption>WIfocusgroup</image:caption><image:title>WIfocusgroup</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Data-Collection-Methods.png</image:loc><image:caption>DataCollectionMethods</image:caption><image:title>DataCollectionMethods</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>KadenceIndonesiaofficeteam</image:caption><image:title>WIMIndonesiaOffice88x884</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>KadenceThailand</image:caption><image:title>WIMThailandOffice88x8811</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIMTestimonials3304x304002</image:caption><image:title>WIMTestimonials3304x304002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>JapanTokyo</image:caption><image:title>WIMJapanOffice88x88006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telephone-depth-interviews.svg</image:loc><image:caption>WItelephonedepthinterviews</image:caption><image:title>WItelephonedepthinterviews</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-957861232.jpg</image:loc><image:caption>GettyImages957861232</image:caption><image:title>GettyImages957861232</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>KadenceChina</image:caption><image:title>WIMarticle88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UKoffice</image:caption><image:title>WIMUKOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-vietnam.png</image:loc><image:caption>KadenceVietnamofficeteam</image:caption><image:title>officevietnam</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagersplayingsport</image:caption><image:title>WIMgirlsonwhiteredjerseyplayinghandgame1634652720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_emerging-methodologies.svg</image:loc><image:caption>WIemergingmethodologies</image:caption><image:title>WIemergingmethodologies</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIMTestimonials3903x651001</image:caption><image:title>WIMTestimonials3903x651001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WIFieldworkServices</image:caption><image:title>WIFieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-220x240.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi220x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-philippines-88x88.jpg</image:loc><image:caption>officephilippines88x88</image:caption><image:title>officephilippines88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/market-research-us.jpg</image:loc><image:caption>marketresearchus</image:caption><image:title>marketresearchus</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>KadenceChinaofficeteam</image:caption><image:title>WIMKadenceChina88x88001</image:title></image:image><lastmod>2025-10-02</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/b2b-market-research-a-guide-to-conducting-impactful-executive-interviews/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Beauty-Personas-for-About-Face-1024x576-Sep-19-2025-03-34-04-3412-PM.png</image:loc><image:caption>BeautyPersonasforAboutFace1024x576Sep1920250334043412PM</image:caption><image:title>BeautyPersonasforAboutFace1024x576Sep1920250334043412PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-41-1.png</image:loc><image:caption>Sampleforblogpost411</image:caption><image:title>Sampleforblogpost411</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/SOCIAL-CARDS-Understanding-Consumer-Segments-in-the-Automotive-Industry-1024x535_111.png</image:loc><image:caption>SOCIALCARDSUnderstandingConsumerSegmentsintheAutomotiveIndustry1024x535111</image:caption><image:title>SOCIALCARDSUnderstandingConsumerSegmentsintheAutomotiveIndustry1024x535111</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2185776283.jpg</image:loc><image:caption>GettyImages2185776283</image:caption><image:title>GettyImages2185776283</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972-2.jpg</image:loc><image:caption>GettyImages9101449722</image:caption><image:title>GettyImages9101449722</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><lastmod>2025-10-30</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/what-is-a-central-location-test/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Kadence-Icon-380x380.png</image:loc><image:caption>KadenceIcon380x380</image:caption><image:title>KadenceIcon380x380</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled-2.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled2</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972-2.jpg</image:loc><image:caption>GettyImages9101449722</image:caption><image:title>GettyImages9101449722</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/CHOSENgreg-rosenke-bJdK9v-VVw0-unsplash-scaled-1.jpg</image:loc><image:caption>CHOSENgregrosenkebJdK9vVVw0unsplashscaled1</image:caption><image:title>CHOSENgregrosenkebJdK9vVVw0unsplashscaled1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><lastmod>2025-09-24</lastmod></url><url><loc>https://kadence.com/case-study/harnessing-augmented-reality-to-power-innovation-in-pack-testing-for-asahi/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/Asahi_logo.png</image:loc><image:caption>Asahilogo</image:caption><image:title>Asahilogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Asahi_AR-1.png</image:loc><image:caption>KadenceAsahiAR1</image:caption><image:title>KadenceAsahiAR1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Case%20Studies/3rd%20page%20hero%20sec.jpg</image:loc><image:caption>3rdpageherosec</image:caption><image:title>3rdpageherosec</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>ConductingOnlineResearchinAsia2</image:caption><image:title>WIMConductingOnlineResearchinAsia2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Case%20Studies/8th%20page%20hero%20sec.jpg</image:loc><image:caption>8thpageherosec</image:caption><image:title>8thpageherosec</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/London-Pride-1024x570.png</image:loc><image:caption>LondonPride1024x570</image:caption><image:title>LondonPride1024x570</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Case%20Studies/9th%20page%20hero%20sec.jpg</image:loc><image:caption>9thpageherosec</image:caption><image:title>9thpageherosec</image:title></image:image><lastmod>2025-10-28</lastmod></url><url><loc>https://kadence.com/en-us/office/careers-at-kadence-philippines/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Futurists_88x88.png</image:loc><image:caption>WIFuturists88x88</image:caption><image:title>WIFuturists88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_kadence-ph3.jpg</image:loc><image:caption>WIMkadenceph3</image:caption><image:title>WIMkadenceph3</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Rave-Magalang.jpeg</image:loc><image:caption>RaveMagalang</image:caption><image:title>TPRaveMagalang</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_kadence-ph2.jpg</image:loc><image:caption>WIMkadenceph2</image:caption><image:title>WIMkadenceph2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Marvin-Cris-Torre_300x300.jpg</image:loc><image:caption>MarvinCrisTorre</image:caption><image:title>TPMarvinCrisTorre300x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/anne-front-1-380x380.png</image:loc><image:caption>annefront1380x380</image:caption><image:title>annefront1380x380</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Dependable_88x88.png</image:loc><image:caption>WIDependable88x88</image:caption><image:title>WIDependable88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_kadence-Philippines2.jpg</image:loc><image:caption>WIMkadencePhilippines2</image:caption><image:title>WIMkadencePhilippines2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Mary-Ann-Lamigo_300x300.jpg</image:loc><image:caption>MaryAnnLamigo</image:caption><image:title>TPMaryAnnLamigo300x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Curious_88x88.png</image:loc><image:caption>WICurious88x88</image:caption><image:title>WICurious88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_kadence-ph1.jpg</image:loc><image:caption>WIMkadenceph1</image:caption><image:title>WIMkadenceph1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/Allaine.png</image:loc><image:caption>Allaine</image:caption><image:title>Allaine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Patrick-Dailey_300x300.jpg</image:loc><image:caption>PatrickDailey</image:caption><image:title>TPPatrickDailey300x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/Gellie.png</image:loc><image:caption>Gellie</image:caption><image:title>Gellie</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_kadence-Philippines.jpeg</image:loc><image:caption>WIMkadencePhilippines</image:caption><image:title>WIMkadencePhilippines</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_KADENCE_YEAREND_2024477-370x360.png</image:loc><image:caption>WIMKADENCEYEAREND2024477370x360</image:caption><image:title>WIMKADENCEYEAREND2024477370x360</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Iris-600x600.jpg</image:loc><image:caption>TPIris600x600</image:caption><image:title>TPIris600x600</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Agile_88x88.png</image:loc><image:caption>WIAgile88x88</image:caption><image:title>WIAgile88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Genuine88x88.png</image:loc><image:caption>WIGenuine88x88</image:caption><image:title>WIGenuine88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIm_kadence-Philippines1.jpg</image:loc><image:caption>WImkadencePhilippines1</image:caption><image:title>WImkadencePhilippines1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_kadence-philippines-team.jpg</image:loc><image:caption>kadencephilippinesteam</image:caption><image:title>WIMkadencephilippinesteam</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/Mary%20Rose.png</image:loc><image:caption>MaryRose</image:caption><image:title>MaryRose</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-PH-office.jpg</image:loc><image:caption>WIMKadencePHoffice</image:caption><image:title>WIMKadencePHoffice</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ph-kadence-team-work.jpg</image:loc><image:caption>WIMphkadenceteamwork</image:caption><image:title>WIMphkadenceteamwork</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_kadence-ph.jpg</image:loc><image:caption>WIMkadenceph</image:caption><image:title>WIMkadenceph</image:title></image:image><lastmod>2025-10-16</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-iot-revolution-in-customer-engagement/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/BR-27tfQ0756ayzGHPEOsF9sF0ewqkZmRtm5z7l0sddlkhj5Cz1BaNQ2KjShaASKiIeOYhfkMKMet6pL9qkjPCixCPThP1H-wL2LNJoPd5aatNX1NDDvC-CxxlKtMf9FyhTlDaIyfBUjJToLrvxIa-1.png</image:loc><image:caption>BR27tfQ0756ayzGHPEOsF9sF0ewqkZmRtm5z7l0sddlkhj5Cz1BaNQ2KjShaASKiIeOYhfkMKMet6pL9qkjPCixCPThP1HwL2LNJoPd5aatNX1NDDvCCxxlKtMf9FyhTlDaIyfBUjJToLrvxIa1</image:caption><image:title>BR27tfQ0756ayzGHPEOsF9sF0ewqkZmRtm5z7l0sddlkhj5Cz1BaNQ2KjShaASKiIeOYhfkMKMet6pL9qkjPCixCPThP1HwL2LNJoPd5aatNX1NDDvCCxxlKtMf9FyhTlDaIyfBUjJToLrvxIa1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-4b-1024x535-Sep-19-2025-02-49-12-4754-PM.png</image:loc><image:caption>downloadagencycredentialsorbrochure4b1024x535Sep1920250249124754PM</image:caption><image:title>downloadagencycredentialsorbrochure4b1024x535Sep1920250249124754PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1305487364-1-1.jpg</image:loc><image:caption>GettyImages130548736411</image:caption><image:title>GettyImages130548736411</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Whirlpool-Smart-Appliances.png</image:loc><image:caption>WhirlpoolSmartAppliances</image:caption><image:title>WhirlpoolSmartAppliances</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/5hxw0BVGnPhL3usUW2SfIT-sdTa9h8elcaVmG1meXUOdRN2fd2pRxMs1pxXCcjS8bEjOIxG_x5Rx8xvhYm_eficDNbqCD4ORFdanUHev-a82BhKnVv9H-mn2h7Jl1iaL4WHyR6mViNYvgk4mcsh1Q-1.png</image:loc><image:caption>5hxw0BVGnPhL3usUW2SfITsdTa9h8elcaVmG1meXUOdRN2fd2pRxMs1pxXCcjS8bEjOIxGx5Rx8xvhYmeficDNbqCD4ORFdanUHeva82BhKnVv9Hmn2h7Jl1iaL4WHyR6mViNYvgk4mcsh1Q1</image:caption><image:title>5hxw0BVGnPhL3usUW2SfITsdTa9h8elcaVmG1meXUOdRN2fd2pRxMs1pxXCcjS8bEjOIxGx5Rx8xvhYmeficDNbqCD4ORFdanUHeva82BhKnVv9Hmn2h7Jl1iaL4WHyR6mViNYvgk4mcsh1Q1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Screen-Shot-2024-03-20-at-5_00_50-PM-1.png</image:loc><image:caption>ScreenShot20240320at50050PM1</image:caption><image:title>ScreenShot20240320at50050PM1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Pet-Owner-Types-1024x535-3.png</image:loc><image:caption>PetOwnerTypes1024x5353</image:caption><image:title>PetOwnerTypes1024x5353</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1093260934-1-1.jpg</image:loc><image:caption>GettyImages109326093411</image:caption><image:title>GettyImages109326093411</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20190522-02Q2_PZ6AO2tjZO4Q32mD4Iw-scaled-1.jpg</image:loc><image:caption>2019052202Q2PZ6AO2tjZO4Q32mD4Iwscaled1</image:caption><image:title>2019052202Q2PZ6AO2tjZO4Q32mD4Iwscaled1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages1162094164scaled</image:caption><image:title>GettyImages1162094164scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><lastmod>2026-02-18</lastmod></url><url><loc>https://kadence.com/knowledge/ais-great-divide-east-vs-west/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported%20sitepage%20images/AIs-Great-Divide-banner.png</image:loc><image:caption>AIsGreatDividebanner</image:caption><image:title>AIsGreatDividebanner</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><lastmod>2025-10-21</lastmod></url><url><loc>https://kadence.com/ja/podcast/ep-8-voices-of-visionaries-the-future-festival-edition-part-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/Featured%20images/featured%20img%20ep%208.png</image:loc><image:caption>featuredimgep8</image:caption><image:title>featuredimgep8</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/BL_elusive-consumer-cover-1000x432.png</image:loc><image:caption>BLelusiveconsumercover1000x432</image:caption><image:title>BLelusiveconsumercover1000x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><lastmod>2025-11-05</lastmod></url><url><loc>https://kadence.com/ja/podcast/ep-20-from-data-to-decisions-democratising-ai-in-marketing-2/</loc><lastmod>2025-11-19</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/en-us/paired-interviews</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200604-08empty-concrete-tunnel-through-mosque-1007431-1.jpg</image:loc><image:caption>2020060408emptyconcretetunnelthroughmosque10074311</image:caption><image:title>2020060408emptyconcretetunnelthroughmosque10074311</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Kadence-Icon-380x380.png</image:loc><image:caption>KadenceIcon380x380</image:caption><image:title>KadenceIcon380x380</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/siora-photography-cixohzDpNIo-unsplash-scaled.jpg</image:loc><image:caption>sioraphotographycixohzDpNIounsplashscaled</image:caption><image:title>sioraphotographycixohzDpNIounsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-1024x535.png</image:loc><image:caption>Submitaresearchbrief</image:caption><image:title>submitaresearchbrief41024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972-2.jpg</image:loc><image:caption>GettyImages9101449722</image:caption><image:title>GettyImages9101449722</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><lastmod>2026-01-28</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/latest-global-trends-in-the-beauty-and-cosmetics-industries/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/about-face-for-web-2.png</image:loc><image:caption>aboutfaceforweb2</image:caption><image:title>aboutfaceforweb2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20191003_Green_brick.jpg</image:loc><image:caption>20191003Greenbrick</image:caption><image:title>20191003Greenbrick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1305487364-1-1.jpg</image:loc><image:caption>GettyImages130548736411</image:caption><image:title>GettyImages130548736411</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/giuseppe-famiani-3R1pWT9PUS0-unsplash-scaled-e1621846768745-2.jpg</image:loc><image:caption>giuseppefamiani3R1pWT9PUS0unsplashscalede16218467687452</image:caption><image:title>giuseppefamiani3R1pWT9PUS0unsplashscalede16218467687452</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><lastmod>2025-09-29</lastmod></url><url><loc>https://kadence.com/knowledge/primary-and-secondary-data-collection-methods/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Seeds-of-Change-Traceability-Trend-2048x1024-2.png</image:loc><image:caption>SeedsofChangeTraceabilityTrend2048x10242</image:caption><image:title>SeedsofChangeTraceabilityTrend2048x10242</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535.png</image:loc><image:caption>submityourbrief</image:caption><image:title>submitaresearchbrief21024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2214022561.jpg</image:loc><image:caption>GettyImages2214022561</image:caption><image:title>GettyImages2214022561</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972.jpg</image:loc><image:caption>GettyImages910144972</image:caption><image:title>GettyImages910144972</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1464550329.jpg</image:loc><image:caption>GettyImages1464550329</image:caption><image:title>GettyImages1464550329</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1068058504.jpg</image:loc><image:caption>GettyImages1068058504</image:caption><image:title>GettyImages1068058504</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><lastmod>2026-03-24</lastmod></url><url><loc>https://kadence.com/office/careers-at-kadence-united-kingdom/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/James.jpg</image:loc><image:caption>James</image:caption><image:title>James</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Rupert-Sinclair-300x300.jpg</image:loc><image:caption>RupertSinclair</image:caption><image:title>TPRupertSinclair300x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Agile_88x88.png</image:loc><image:caption>WIAgile88x88</image:caption><image:title>WIAgile88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_kadence-uk-team.jpg</image:loc><image:caption>WIMkadenceukteam</image:caption><image:title>WIMkadenceukteam</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_kadence-uk1.jpg</image:loc><image:caption>WIMkadenceuk1</image:caption><image:title>WIMkadenceuk1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Dependable_88x88.png</image:loc><image:caption>WIDependable88x88</image:caption><image:title>WIDependable88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_kadence-uk.jpg</image:loc><image:caption>WIMkadenceuk</image:caption><image:title>WIMkadenceuk</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/Leslee-Frost.jpg</image:loc><image:caption>LesleeFrost</image:caption><image:title>LesleeFrost</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/Ben.jpg</image:loc><image:caption>Ben</image:caption><image:title>Ben</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-UK-team.jpg</image:loc><image:caption>KadenceUKteam</image:caption><image:title>WIMKadenceUKteam</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/Amy-Lo-300x300.png</image:loc><image:caption>AmyLo</image:caption><image:title>AmyLo300x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Cindi-Collet-600x600.jpg</image:loc><image:caption>TPCindiCollet600x600</image:caption><image:title>TPCindiCollet600x600</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/Katrin-Scheibert.png</image:loc><image:caption>KatrinScheibert</image:caption><image:title>KatrinScheibert</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_kadence-team-culture-uk.jpg</image:loc><image:caption>WIMkadenceteamcultureuk</image:caption><image:title>WIMkadenceteamcultureuk</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Curious_88x88.png</image:loc><image:caption>WICurious88x88</image:caption><image:title>WICurious88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_careers_Teams_006.jpg</image:loc><image:caption>WIMcareersTeams006</image:caption><image:title>WIMcareersTeams006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/Mei-Anne.jpg</image:loc><image:caption>MeiAnne</image:caption><image:title>MeiAnne</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Bianca-Abulafia-600x600.jpg</image:loc><image:caption>TPBiancaAbulafia600x600</image:caption><image:title>TPBiancaAbulafia600x600</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_kadence-uk-team1.jpg</image:loc><image:caption>WIMkadenceukteam1</image:caption><image:title>WIMkadenceukteam1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1347665170-scaled-1.jpg</image:loc><image:caption>GettyImages1347665170scaled1</image:caption><image:title>GettyImages1347665170scaled1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Genuine88x88.png</image:loc><image:caption>WIGenuine88x88</image:caption><image:title>WIGenuine88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Futurists_88x88.png</image:loc><image:caption>WIFuturists88x88</image:caption><image:title>WIFuturists88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><lastmod>2025-10-16</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/cultivating-connections-winning-the-hearts-of-hispanic-audiences/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Hispanic-image-2.png</image:loc><image:caption>Hispanicimage2</image:caption><image:title>Hispanicimage2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2220539132.jpg</image:loc><image:caption>GettyImages2220539132</image:caption><image:title>GettyImages2220539132</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V1-1024x536-Sep-19-2025-05-27-57-1644-PM.png</image:loc><image:caption>GENZGenZV11024x536Sep1920250527571644PM</image:caption><image:title>GENZGenZV11024x536Sep1920250527571644PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/5-16-1024x535-Sep-19-2025-05-16-53-8130-PM.png</image:loc><image:caption>5161024x535Sep1920250516538130PM</image:caption><image:title>5161024x535Sep1920250516538130PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20191003_Green_brick.jpg</image:loc><image:caption>20191003Greenbrick</image:caption><image:title>20191003Greenbrick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/adrianna-geo-_C2Rgp0GDn4-unsplash-scaled-e1621847384673.jpg</image:loc><image:caption>adriannageoC2Rgp0GDn4unsplashscalede1621847384673</image:caption><image:title>adriannageoC2Rgp0GDn4unsplashscalede1621847384673</image:title></image:image><lastmod>2025-09-29</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/why-marketers-are-rethinking-buyer-intent-tracking-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-74-1024x576.png</image:loc><image:caption>digitalprivacyandtrackingtimeline</image:caption><image:title>1741024x576</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-2025-02-24T091254_333-1.png</image:loc><image:caption>CopyofSampleforblogpost20250224T0912543331</image:caption><image:title>CopyofSampleforblogpost20250224T0912543331</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1088608128-1.jpg</image:loc><image:caption>GettyImages10886081281</image:caption><image:title>GettyImages10886081281</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-2b-1024x535.png</image:loc><image:caption>DownloadourAgencyCredentials</image:caption><image:title>downloadagencycredentialsorbrochure2b1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/How-millennials-love-eco-conscious-brands-1-1024x512.png</image:loc><image:caption>modernmillennialsandbrandloyalty</image:caption><image:title>Howmillennialsloveecoconsciousbrands11024x512</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20191003_Green_brick.jpg</image:loc><image:caption>20191003Greenbrick</image:caption><image:title>20191003Greenbrick</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/knowledge/top-4-trends-set-to-disrupt-automotives-in-2025/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-1-1024x535.png</image:loc><image:caption>Submitaresearchbrief</image:caption><image:title>submitaresearchbrief11024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Whos-Shaping-the-auto-market-1024x535.png</image:loc><image:caption>typesofcarbuyerpersonas</image:caption><image:title>WhosShapingtheautomarket1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1226119399-scaled.jpg</image:loc><image:caption>GettyImages1226119399scaled</image:caption><image:title>GettyImages1226119399scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Top%204%20Trends%20Set%20to%20Disrupt%20the%20Automotive%20Industry%20in%202025.jpg</image:loc><image:caption>Top4TrendsSettoDisrupttheAutomotiveIndustryin2025</image:caption><image:title>Top4TrendsSettoDisrupttheAutomotiveIndustryin2025</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages1162094164scaled</image:caption><image:title>GettyImages1162094164scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/knowledge/unlocking-the-potential-for-foreign-direct-investment-in-the-philippines/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-60.png</image:loc><image:caption>Sampleforblogpost60</image:caption><image:title>Sampleforblogpost60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1181405477.jpg</image:loc><image:caption>GettyImages1181405477</image:caption><image:title>GettyImages1181405477</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1092423872-scaled.jpg</image:loc><image:caption>GettyImages1092423872scaled</image:caption><image:title>GettyImages1092423872scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><lastmod>2025-09-19</lastmod></url><url><loc>https://kadence.com/knowledge/navigating-marketing-costs-in-times-of-high-inflation/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1219583078.jpg</image:loc><image:caption>GettyImages1219583078</image:caption><image:title>GettyImages1219583078</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535-9.png</image:loc><image:caption>submitaresearchbrief21024x5359</image:caption><image:title>submitaresearchbrief21024x5359</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2205287812.jpg</image:loc><image:caption>GettyImages2205287812</image:caption><image:title>GettyImages2205287812</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1399998055.jpg</image:loc><image:caption>GettyImages1399998055</image:caption><image:title>GettyImages1399998055</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/General-The-Future-of-Finance-1-1024x535-1.png</image:loc><image:caption>GeneralTheFutureofFinance11024x5351</image:caption><image:title>GeneralTheFutureofFinance11024x5351</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><lastmod>2025-10-23</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/why-meals-are-failing-and-snacks-are-filling-the-gap/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-2-1024x535.png</image:loc><image:caption>marketresearchagencycredentials</image:caption><image:title>downloadagencycredentialsorbrochure21024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Dining-Personas-Whos-at-the-Table-768x401-2.png</image:loc><image:caption>DiningPersonasWhosattheTable768x4012</image:caption><image:title>DiningPersonasWhosattheTable768x4012</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1351767347.jpg</image:loc><image:caption>GettyImages1351767347</image:caption><image:title>GettyImages1351767347</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1305487364-1-1.jpg</image:loc><image:caption>GettyImages130548736411</image:caption><image:title>GettyImages130548736411</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1483686940.jpg</image:loc><image:caption>GettyImages1483686940</image:caption><image:title>GettyImages1483686940</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><lastmod>2026-01-20</lastmod></url><url><loc>https://kadence.com/knowledge/disappearing-acts-why-customers-ghost-and-how-to-win-them-back/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1.jpg</image:loc><image:caption>20200129Header1</image:caption><image:title>20200129Header1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-12.png</image:loc><image:caption>CopyofSampleforblogpost12</image:caption><image:title>CopyofSampleforblogpost12</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20190522-02Q2_PZ6AO2tjZO4Q32mD4Iw-scaled.jpg</image:loc><image:caption>2019052202Q2PZ6AO2tjZO4Q32mD4Iwscaled</image:caption><image:title>2019052202Q2PZ6AO2tjZO4Q32mD4Iwscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/11-1-1024x535-Sep-16-2025-09-15-09-0962-AM.png</image:loc><image:caption>1111024x535Sep1620250915090962AM</image:caption><image:title>1111024x535Sep1620250915090962AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-10.png</image:loc><image:caption>CopyofSampleforblogpost10</image:caption><image:title>CopyofSampleforblogpost10</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Consumers-are-taking-control-of-their-well-being-with-wearable-tech_-3-1-1024x535-2.png</image:loc><image:caption>Consumersaretakingcontroloftheirwellbeingwithwearabletech311024x5352</image:caption><image:title>Consumersaretakingcontroloftheirwellbeingwithwearabletech311024x5352</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><lastmod>2025-09-19</lastmod></url><url><loc>https://kadence.com/knowledge/how-to-approach-food-packaging-market-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4.png</image:loc><image:caption>submitaresearchbrief4</image:caption><image:title>submitaresearchbrief4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-Fast-Food-Flip-TREND-3-Climate-Positive.png</image:loc><image:caption>TheFastFoodFlipTREND3ClimatePositive</image:caption><image:title>TheFastFoodFlipTREND3ClimatePositive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1351767347-1.jpg</image:loc><image:caption>GettyImages13517673471</image:caption><image:title>GettyImages13517673471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/How%20to%20approach%20food%20packaging%20market%20research.jpg</image:loc><image:caption>Howtoapproachfoodpackagingmarketresearch</image:caption><image:title>Howtoapproachfoodpackagingmarketresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/knowledge/margin-of-error-calculator/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_tooltip.png</image:loc><image:caption>ICtooltip</image:caption><image:title>ICtooltip</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/jakub-zerdzicki-lLb3dO3bKMM-unsplash-scaled-1090x545.jpg</image:loc><image:caption>jakubzerdzickilLb3dO3bKMMunsplashscaled1090x545</image:caption><image:title>jakubzerdzickilLb3dO3bKMMunsplashscaled1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><lastmod>2026-03-25</lastmod></url><url><loc>https://kadence.com/knowledge/asias-spending-divide/</loc><video:video><video:thumbnail_loc>https://kadence.com/hubfs/Asias-Spending-Divide-market-Study.mp4/medium.jpg</video:thumbnail_loc><video:title>Asias-Spending-Divide-market-Study</video:title><video:description>Asias-Spending-Divide-market-Study</video:description><video:content_loc>https://kadence.com/hubfs/Asias-Spending-Divide-market-Study.mp4</video:content_loc><video:duration>352</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Editable%20banner%20(6).png</image:loc><image:caption>Editablebanner6</image:caption><image:title>Editablebanner6</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Kadence-Icon-380x380.png</image:loc><image:caption>KadenceIcon380x380</image:caption><image:title>KadenceIcon380x380</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Sample%20for%20blog%20post%20%20(3).png</image:loc><image:caption>Sampleforblogpost3</image:caption><image:title>Sampleforblogpost3</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><lastmod>2026-03-17</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-spending-power-of-seniors-is-reshaping-global-consumption/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-64-2.png</image:loc><image:caption>CopyofSampleforblogpost642</image:caption><image:title>CopyofSampleforblogpost642</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Travel-Journey-Profiles-1024x535-Sep-19-2025-06-09-10-5046-PM.png</image:loc><image:caption>TravelJourneyProfiles1024x535Sep1920250609105046PM</image:caption><image:title>TravelJourneyProfiles1024x535Sep1920250609105046PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-2163331119-1.jpg</image:loc><image:caption>GettyImages21633311191</image:caption><image:title>GettyImages21633311191</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-1-3-1024x536-Sep-19-2025-06-09-14-7957-PM.png</image:loc><image:caption>submitaresearchbrief131024x536Sep1920250609147957PM</image:caption><image:title>submitaresearchbrief131024x536Sep1920250609147957PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20191003_Green_brick.jpg</image:loc><image:caption>20191003Greenbrick</image:caption><image:title>20191003Greenbrick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/adrianna-geo-_C2Rgp0GDn4-unsplash-scaled-e1621847384673.jpg</image:loc><image:caption>adriannageoC2Rgp0GDn4unsplashscalede1621847384673</image:caption><image:title>adriannageoC2Rgp0GDn4unsplashscalede1621847384673</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><lastmod>2025-09-25</lastmod></url><url><loc>https://kadence.com/agency-credentials-indonesia/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/mimi-thian-lp1AKIUV3yo-unsplash-scaled.jpg</image:loc><image:caption>mimithianlp1AKIUV3younsplashscaled</image:caption><image:title>mimithianlp1AKIUV3younsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mimi-thian-lp1AKIUV3yo-unsplash-2180x1090.jpg</image:loc><image:caption>WIMmimithianlp1AKIUV3younsplash2180x1090</image:caption><image:title>WIMmimithianlp1AKIUV3younsplash2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/en-us/office/market-research-agency-portland</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>BestDataCollectionFinalistMarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMBestDataCollection216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WIBrandAndAdvertising</image:caption><image:title>WIBrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WICustomerAndMarket</image:caption><image:title>WICustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090.jpg</image:loc><image:caption>WIMphotoofpeopleleaningonwoodentable31846142180x1090</image:caption><image:title>WIMphotoofpeopleleaningonwoodentable31846142180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WHanastasiadulgierQboRVYU6sfQunsplash12180x1090</image:caption><image:title>WHanastasiadulgierQboRVYU6sfQunsplash12180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wallstreetjournal-logo-217x120.png</image:loc><image:caption>wallstreetjournallogo217x120</image:caption><image:title>wallstreetjournallogo217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090.jpg</image:loc><image:caption>WHshanelahiDDiLYtF88wunsplashscaled2180x1090</image:caption><image:title>WHshanelahiDDiLYtF88wunsplashscaled2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIMedwardheuKyzXEc2ksunsplash1814x372</image:caption><image:title>WIMedwardheuKyzXEc2ksunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611.jpg</image:loc><image:caption>WHclaybankshwLAI5lRhdMunsplash1e1614876480611</image:caption><image:title>WHclaybankshwLAI5lRhdMunsplash1e1614876480611</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURAInnovationoftheYearaward</image:caption><image:title>WIMFinalistlogoLARGE216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wallstreetjournallogo</image:caption><image:title>wallstreetjournallogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>MarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMmrsoppies216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>KadenceInternationalisHighlyCommendedforGlobalAgencyofTheYear</image:caption><image:title>WIMGlobalAgencycop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIMchuttersnapmfo1E7omzkunsplash720x216</image:caption><image:title>WIMchuttersnapmfo1E7omzkunsplash720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>KadenceteamcollectingAgencyoftheYearaward</image:caption><image:title>WIMJOE43941216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:caption><image:title>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2021</image:caption><image:title>WIMAOTYMR1216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WLASALOGO2017144x46</image:caption><image:title>WLASALOGO2017144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ESOMAR-Congress-2023-Winner-216x216.jpg</image:loc><image:caption>WIMESOMARCongress2023Winner216x216</image:caption><image:title>WIMESOMARCongress2023Winner216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>KadenceInternationalMarketResearchAgencyoftheYearSingapore</image:caption><image:title>WIMOptimizedimage131216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>MarketingInteractiveAgencyoftheYearWinnerGold2021</image:caption><image:title>WIMmarketinginteractiveagencyoftheyear2021gold216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2020</image:caption><image:title>WIMAOTYcrop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WIInsightActivation</image:caption><image:title>WIInsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:caption><image:title>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagersplayingsport</image:caption><image:title>WIMgirlsonwhiteredjerseyplayinghandgame1634652720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>QuirksSupplieroftheYearKadenceInternational</image:caption><image:title>WIMQuirkAwards1881216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WIProductDevelopment</image:caption><image:title>WIProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WIFieldworkServices</image:caption><image:title>WIFieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRSOpperationsAwardsTrophy</image:caption><image:title>WIPmrsoppies2216x216</image:title></image:image><lastmod>2026-03-18</lastmod></url><url><loc>https://kadence.com/ja/service/expert-interviews/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>ConductingOnlineResearchinAsia2</image:caption><image:title>WIMConductingOnlineResearchinAsia2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>JapanTokyo</image:caption><image:title>WIMJapanOffice88x88006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Expert%20interviews_1090x545.jpg</image:loc><image:caption>Expertinterviews</image:caption><image:title>WIMExpertinterviews1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>KadenceIndonesiaofficeteam</image:caption><image:title>WIMIndonesiaOffice88x884</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>ashopinTokyoJapan</image:caption><image:title>WIMJapanOffice88x88007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UKoffice</image:caption><image:title>WIMUKOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WLMarsInclogo2019392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>KadenceChina</image:caption><image:title>WIMarticle88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>MarketresearchinAsia</image:caption><image:title>WIMPhilippinesOffice88x88009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216.jpg</image:loc><image:caption>WIMdebbyhudsonjcc8sxK2Adwunsplash1720x216</image:caption><image:title>WIMdebbyhudsonjcc8sxK2Adwunsplash1720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>KadenceChinaofficeteam</image:caption><image:title>WIMKadenceChina88x88001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>KadenceUSAteamphoto</image:caption><image:title>WIMUSOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>KadenceIndonesia</image:caption><image:title>WIMIndonesiaOffice88x885</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>KadencePhilippinesofficeteam</image:caption><image:title>WIMPhilippinesOffice88x88008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/vital-strategies-logo.png</image:loc><image:caption>vitalstrategieslogo</image:caption><image:title>vitalstrategieslogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL1200pxSamsungwordmarksvg144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>KadenceThailand</image:caption><image:title>WIMThailandOffice88x8811</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>KadenceSingaporeofficeteam</image:caption><image:title>WIMKadenceSingaporeoffice88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>KadenceVietnam</image:caption><image:title>WIMVietnamOffice15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WLBridgestonelogo288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WIM_Vital%20Strategies_720x216.jpg</image:loc><image:caption>VitalStrategies</image:caption><image:title>WIMVitalStrategies720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIMTestimonials3903x651001</image:caption><image:title>WIMTestimonials3903x651001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>BenefitTick</image:caption><image:title>WIiconbenefittick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Education-1440x432.jpg</image:loc><image:caption>WIMEducation1440x432</image:caption><image:title>WIMEducation1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_logo-d-smu.svg</image:loc><image:caption>WLlogodsmu</image:caption><image:title>WLlogodsmu</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>KadenceIndia</image:caption><image:title>WIMIndiaOffice88x88003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>KadenceIndiaofficeteam</image:caption><image:title>WIMIndiaOffice88x88002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLdiscoverchannellogo392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>KadenceUKofficeteam</image:caption><image:title>WIMUKOffice88x8813</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogo288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIMTestimonials3304x304002</image:caption><image:title>WIMTestimonials3304x304002</image:title></image:image><lastmod>2025-10-03</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/money-matters-a-summary-of-6-fintech-trends-redefining-finance/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535.png</image:loc><image:caption>submityourbrief</image:caption><image:title>submitaresearchbrief21024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1305487364-1-1.jpg</image:loc><image:caption>GettyImages130548736411</image:caption><image:title>GettyImages130548736411</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20191003_Green_brick.jpg</image:loc><image:caption>20191003Greenbrick</image:caption><image:title>20191003Greenbrick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-73-1.png</image:loc><image:caption>Sampleforblogpost731</image:caption><image:title>Sampleforblogpost731</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Finance-buyer-personas-1-768x401-Sep-19-2025-09-01-53-3317-PM.png</image:loc><image:caption>Financebuyerpersonas1768x401Sep1920250901533317PM</image:caption><image:title>Financebuyerpersonas1768x401Sep1920250901533317PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1181405477.jpg</image:loc><image:caption>GettyImages1181405477</image:caption><image:title>GettyImages1181405477</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><lastmod>2026-02-03</lastmod></url><url><loc>https://kadence.com/en-us/podcast/ep-17-exploring-human-centered-design-with-yasir-drabu/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/BL_elusive-consumer-cover-1000x432.png</image:loc><image:caption>BLelusiveconsumercover1000x432</image:caption><image:title>BLelusiveconsumercover1000x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/About%20Our%20Guest%20Images/Yasir-Headshot.png</image:loc><image:caption>YasirHeadshot</image:caption><image:title>YasirHeadshot</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/Featured%20images/Episode-17-Podcast-episode-covers-1.png</image:loc><image:caption>Episode17Podcastepisodecovers1</image:caption><image:title>Episode17Podcastepisodecovers1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><lastmod>2025-10-06</lastmod></url><url><loc>https://kadence.com/knowledge/how-indonesian-affiliators-change-the-game-for-brands/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-12.png</image:loc><image:caption>CopyofSampleforblogpost12</image:caption><image:title>CopyofSampleforblogpost12</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-1-1024x535.png</image:loc><image:caption>Submitaresearchbrief</image:caption><image:title>submitaresearchbrief11024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-1-1024x535-3.png</image:loc><image:caption>111024x5353</image:caption><image:title>111024x5353</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-21.png</image:loc><image:caption>CopyofSampleforblogpost21</image:caption><image:title>CopyofSampleforblogpost21</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Featured%20Images/nathan-dumlao-oRKF_ZBJYGM-unsplash-scaled-e1630469828604.jpg</image:loc><image:caption>nathandumlaooRKFZBJYGMunsplashscalede1630469828604</image:caption><image:title>nathandumlaooRKFZBJYGMunsplashscalede1630469828604</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Kadence-Icon-380x380.png</image:loc><image:caption>KadenceIcon380x380</image:caption><image:title>KadenceIcon380x380</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><lastmod>2025-11-03</lastmod></url><url><loc>https://kadence.com/en-us/service/in-depth-interviews/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>KadenceChina</image:caption><image:title>WIMarticle88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>KadenceUSAteamphoto</image:caption><image:title>WIMUSOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432.jpg</image:loc><image:caption>Plug</image:caption><image:title>WIMpaulhanaokaRJkKjLu8I9Iunsplash1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>BenefitTick</image:caption><image:title>WIiconbenefittick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>KadenceChinaofficeteam</image:caption><image:title>WIMKadenceChina88x88001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WLMarsInclogo2019392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>ConductingOnlineResearchinAsia2</image:caption><image:title>WIMConductingOnlineResearchinAsia2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogo288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-34-2.png</image:loc><image:caption>CopyofSampleforblogpost342</image:caption><image:title>CopyofSampleforblogpost342</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2185776283.jpg</image:loc><image:caption>GettyImages2185776283</image:caption><image:title>GettyImages2185776283</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>ashopinTokyoJapan</image:caption><image:title>WIMJapanOffice88x88007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>KadenceUKofficeteam</image:caption><image:title>WIMUKOffice88x8813</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLdiscoverchannellogo392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>KadenceIndiaofficeteam</image:caption><image:title>WIMIndiaOffice88x88002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216.jpg</image:loc><image:caption>WIMdebbyhudsonjcc8sxK2Adwunsplash1720x216</image:caption><image:title>WIMdebbyhudsonjcc8sxK2Adwunsplash1720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bloomberg_Media_stack_blk-144x45.png</image:loc><image:caption>BloombergMedia</image:caption><image:title>WLBloombergMediastackblk144x45</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2203911891.jpg</image:loc><image:caption>GettyImages2203911891</image:caption><image:title>GettyImages2203911891</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>KadenceVietnam</image:caption><image:title>WIMVietnamOffice15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>KadenceSingaporeofficeteam</image:caption><image:title>WIMKadenceSingaporeoffice88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>KadencePhilippinesofficeteam</image:caption><image:title>WIMPhilippinesOffice88x88008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL1200pxSamsungwordmarksvg144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WLBridgestonelogo288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>KadenceIndonesia</image:caption><image:title>WIMIndonesiaOffice88x885</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>KadenceIndonesiaofficeteam</image:caption><image:title>WIMIndonesiaOffice88x884</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>JapanTokyo</image:caption><image:title>WIMJapanOffice88x88006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIMTestimonials3903x651001</image:caption><image:title>WIMTestimonials3903x651001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-2048631679-2.jpg</image:loc><image:caption>GettyImages20486316792</image:caption><image:title>GettyImages20486316792</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Havells_Logo.svg-364x240.png</image:loc><image:caption>Havells</image:caption><image:title>WL1200pxHavellsLogosvg364x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIMTestimonials3304x304002</image:caption><image:title>WIMTestimonials3304x304002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>MarketresearchinAsia</image:caption><image:title>WIMPhilippinesOffice88x88009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-33-2.png</image:loc><image:caption>Sampleforblogpost332</image:caption><image:title>Sampleforblogpost332</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogosvg392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>KadenceIndia</image:caption><image:title>WIMIndiaOffice88x88003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premiumhomeappliancesfridgewashingmachine</image:caption><image:title>WIMPremiumhomeappliancesfridgewashingmachine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IDI-FV_1090x545.jpg</image:loc><image:caption>IDImarketresearchindepthinterview</image:caption><image:title>WIMIDIFV1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UKoffice</image:caption><image:title>WIMUKOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>KadenceThailand</image:caption><image:title>WIMThailandOffice88x8811</image:title></image:image><lastmod>2025-10-28</lastmod></url><url><loc>https://kadence.com/knowledge/the-research-methods-that-actually-forecast-churn/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2089465288.jpg</image:loc><image:caption>GettyImages2089465288</image:caption><image:title>GettyImages2089465288</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Images/Gen%20X%20%E2%80%93%20No%20Hand-Holding%20Desired%20or%20Required-East.png</image:loc><image:caption>GenXNoHandHoldingDesiredorRequiredEast</image:caption><image:title>GenXNoHandHoldingDesiredorRequiredEast</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972.jpg</image:loc><image:caption>GettyImages910144972</image:caption><image:title>GettyImages910144972</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1659755173.jpg</image:loc><image:caption>GettyImages1659755173</image:caption><image:title>GettyImages1659755173</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-12.png</image:loc><image:caption>CopyofSampleforblogpost12</image:caption><image:title>CopyofSampleforblogpost12</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-1024x535.png</image:loc><image:caption>Submitaresearchbrief</image:caption><image:title>submitaresearchbrief41024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><lastmod>2026-01-28</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-role-of-csr-in-your-brand-strategy/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-40-2.png</image:loc><image:caption>CopyofSampleforblogpost402</image:caption><image:title>CopyofSampleforblogpost402</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1306299295-1.jpg</image:loc><image:caption>GettyImages13062992951</image:caption><image:title>GettyImages13062992951</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-3-2.png</image:loc><image:caption>Sampleforblogpost32</image:caption><image:title>Sampleforblogpost32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1219583078-2.jpg</image:loc><image:caption>GettyImages12195830782</image:caption><image:title>GettyImages12195830782</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><lastmod>2025-09-25</lastmod></url><url><loc>https://kadence.com/knowledge/case-studies-asias-great-divide-kadence</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Asias-Spending-%20case%20study.png</image:loc><image:caption>AsiasSpendingcasestudy</image:caption><image:title>AsiasSpendingcasestudy</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2194914514.jpg</image:loc><image:caption>GettyImages2194914514</image:caption><image:title>GettyImages2194914514</image:title></image:image><lastmod>2026-03-13</lastmod></url><url><loc>https://kadence.com/knowledge/5-examples-of-how-to-test-product-concepts/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-1024x535.png</image:loc><image:caption>Submitaresearchbrief</image:caption><image:title>submitaresearchbrief41024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1315650854.jpg</image:loc><image:caption>GettyImages1315650854</image:caption><image:title>GettyImages1315650854</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/CHOSENkelli-mcclintock-GopRYASfsOc-unsplash-scaled-500x500.jpg</image:loc><image:caption>CHOSENkellimcclintockGopRYASfsOcunsplashscaled500x500</image:caption><image:title>CHOSENkellimcclintockGopRYASfsOcunsplashscaled500x500</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-4-Sep-19-2025-03-39-26-6435-PM.png</image:loc><image:caption>14Sep1920250339266435PM</image:caption><image:title>14Sep1920250339266435PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><lastmod>2026-02-23</lastmod></url><url><loc>https://kadence.com/office/market-research-company-seattle</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2020</image:caption><image:title>WIMAOTYcrop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>KadenceInternationalisHighlyCommendedforGlobalAgencyofTheYear</image:caption><image:title>WIMGlobalAgencycop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>MarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMmrsoppies216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611.jpg</image:loc><image:caption>WHclaybankshwLAI5lRhdMunsplash1e1614876480611</image:caption><image:title>WHclaybankshwLAI5lRhdMunsplash1e1614876480611</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WICustomerAndMarket</image:caption><image:title>WICustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>BestDataCollectionFinalistMarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMBestDataCollection216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:caption><image:title>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ESOMAR-Congress-2023-Winner-216x216.jpg</image:loc><image:caption>WIMESOMARCongress2023Winner216x216</image:caption><image:title>WIMESOMARCongress2023Winner216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIMchuttersnapmfo1E7omzkunsplash720x216</image:caption><image:title>WIMchuttersnapmfo1E7omzkunsplash720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:caption><image:title>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090.jpg</image:loc><image:caption>WIMphotoofpeopleleaningonwoodentable31846142180x1090</image:caption><image:title>WIMphotoofpeopleleaningonwoodentable31846142180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>KadenceInternationalMarketResearchAgencyoftheYearSingapore</image:caption><image:title>WIMOptimizedimage131216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wallstreetjournal-logo-217x120.png</image:loc><image:caption>wallstreetjournallogo217x120</image:caption><image:title>wallstreetjournallogo217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WIFieldworkServices</image:caption><image:title>WIFieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090.jpg</image:loc><image:caption>WHshanelahiDDiLYtF88wunsplashscaled2180x1090</image:caption><image:title>WHshanelahiDDiLYtF88wunsplashscaled2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>KadenceteamcollectingAgencyoftheYearaward</image:caption><image:title>WIMJOE43941216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIMedwardheuKyzXEc2ksunsplash1814x372</image:caption><image:title>WIMedwardheuKyzXEc2ksunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRSOpperationsAwardsTrophy</image:caption><image:title>WIPmrsoppies2216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagersplayingsport</image:caption><image:title>WIMgirlsonwhiteredjerseyplayinghandgame1634652720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WLASALOGO2017144x46</image:caption><image:title>WLASALOGO2017144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WIProductDevelopment</image:caption><image:title>WIProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WIInsightActivation</image:caption><image:title>WIInsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WHanastasiadulgierQboRVYU6sfQunsplash12180x1090</image:caption><image:title>WHanastasiadulgierQboRVYU6sfQunsplash12180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2021</image:caption><image:title>WIMAOTYMR1216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>MarketingInteractiveAgencyoftheYearWinnerGold2021</image:caption><image:title>WIMmarketinginteractiveagencyoftheyear2021gold216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>QuirksSupplieroftheYearKadenceInternational</image:caption><image:title>WIMQuirkAwards1881216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURAInnovationoftheYearaward</image:caption><image:title>WIMFinalistlogoLARGE216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wallstreetjournallogo</image:caption><image:title>wallstreetjournallogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WIBrandAndAdvertising</image:caption><image:title>WIBrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><lastmod>2026-03-04</lastmod></url><url><loc>https://kadence.com/knowledge/your-guide-to-market-entry-into-vietnam/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-52.png</image:loc><image:caption>Sampleforblogpost52</image:caption><image:title>Sampleforblogpost52</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1490902557-1.jpg</image:loc><image:caption>GettyImages14909025571</image:caption><image:title>GettyImages14909025571</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-60.png</image:loc><image:caption>Sampleforblogpost60</image:caption><image:title>Sampleforblogpost60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-1024x535.png</image:loc><image:caption>Submitaresearchbrief</image:caption><image:title>submitaresearchbrief41024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Cover-page-9-Fashion-Personas-1024x576-4.png</image:loc><image:caption>Coverpage9FashionPersonas1024x5764</image:caption><image:title>Coverpage9FashionPersonas1024x5764</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><lastmod>2026-02-18</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/top-4-trends-set-to-disrupt-the-agriculture-industry-in-2025/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-71.png</image:loc><image:caption>CopyofSampleforblogpost71</image:caption><image:title>CopyofSampleforblogpost71</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-3-1024x535.png</image:loc><image:caption>Submityourmarketresearchbrief</image:caption><image:title>submitaresearchbrief31024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Why-modern-millennials-love-nostalgia-2-1024x512.png</image:loc><image:caption>Whymodernmillennialslovenostalgia</image:caption><image:title>Whymodernmillennialslovenostalgia21024x512</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1305487364-1-1.jpg</image:loc><image:caption>GettyImages130548736411</image:caption><image:title>GettyImages130548736411</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1351767347.jpg</image:loc><image:caption>GettyImages1351767347</image:caption><image:title>GettyImages1351767347</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/office/market-research-agency-dallas</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2020</image:caption><image:title>WIMAOTYcrop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2021</image:caption><image:title>WIMAOTYMR1216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wallstreetjournallogo</image:caption><image:title>wallstreetjournallogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WIProductDevelopment</image:caption><image:title>WIProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>QuirksSupplieroftheYearKadenceInternational</image:caption><image:title>WIMQuirkAwards1881216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIMedwardheuKyzXEc2ksunsplash1814x372</image:caption><image:title>WIMedwardheuKyzXEc2ksunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wallstreetjournal-logo-217x120.png</image:loc><image:caption>wallstreetjournallogo217x120</image:caption><image:title>wallstreetjournallogo217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>KadenceteamcollectingAgencyoftheYearaward</image:caption><image:title>WIMJOE43941216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURAInnovationoftheYearaward</image:caption><image:title>WIMFinalistlogoLARGE216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>MarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMmrsoppies216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ESOMAR-Congress-2023-Winner-216x216.jpg</image:loc><image:caption>WIMESOMARCongress2023Winner216x216</image:caption><image:title>WIMESOMARCongress2023Winner216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIMchuttersnapmfo1E7omzkunsplash720x216</image:caption><image:title>WIMchuttersnapmfo1E7omzkunsplash720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WIFieldworkServices</image:caption><image:title>WIFieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090.jpg</image:loc><image:caption>WHshanelahiDDiLYtF88wunsplashscaled2180x1090</image:caption><image:title>WHshanelahiDDiLYtF88wunsplashscaled2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>KadenceInternationalisHighlyCommendedforGlobalAgencyofTheYear</image:caption><image:title>WIMGlobalAgencycop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090.jpg</image:loc><image:caption>WIMphotoofpeopleleaningonwoodentable31846142180x1090</image:caption><image:title>WIMphotoofpeopleleaningonwoodentable31846142180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WIBrandAndAdvertising</image:caption><image:title>WIBrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>MarketingInteractiveAgencyoftheYearWinnerGold2021</image:caption><image:title>WIMmarketinginteractiveagencyoftheyear2021gold216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WHanastasiadulgierQboRVYU6sfQunsplash12180x1090</image:caption><image:title>WHanastasiadulgierQboRVYU6sfQunsplash12180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:caption><image:title>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:caption><image:title>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WIInsightActivation</image:caption><image:title>WIInsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WICustomerAndMarket</image:caption><image:title>WICustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRSOpperationsAwardsTrophy</image:caption><image:title>WIPmrsoppies2216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagersplayingsport</image:caption><image:title>WIMgirlsonwhiteredjerseyplayinghandgame1634652720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WLASALOGO2017144x46</image:caption><image:title>WLASALOGO2017144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>KadenceInternationalMarketResearchAgencyoftheYearSingapore</image:caption><image:title>WIMOptimizedimage131216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>BestDataCollectionFinalistMarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMBestDataCollection216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611.jpg</image:loc><image:caption>WHclaybankshwLAI5lRhdMunsplash1e1614876480611</image:caption><image:title>WHclaybankshwLAI5lRhdMunsplash1e1614876480611</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><lastmod>2026-03-02</lastmod></url><url><loc>https://kadence.com/ja/service/stakeholder-engagement-in-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/vital-strategies-logo.png</image:loc><image:caption>vitalstrategieslogo</image:caption><image:title>vitalstrategieslogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>KadenceUKofficeteam</image:caption><image:title>WIMUKOffice88x8813</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Stakeholder_1090x545.jpg</image:loc><image:caption>Stakeholderengagementinresearch</image:caption><image:title>WIMStakeholder1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>ashopinTokyoJapan</image:caption><image:title>WIMJapanOffice88x88007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/WIM_Run-Workshops-Research-Into-Action.png</image:loc><image:caption>Workshopsactivation</image:caption><image:title>WIMRunWorkshopsResearchIntoAction</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>KadenceUSAteamphoto</image:caption><image:title>WIMUSOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WLBridgestonelogo288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>KadencePhilippinesofficeteam</image:caption><image:title>WIMPhilippinesOffice88x88008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>KadenceChina</image:caption><image:title>WIMarticle88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Havells_Logo.svg-364x240.png</image:loc><image:caption>Havells</image:caption><image:title>WL1200pxHavellsLogosvg364x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432.jpg</image:loc><image:caption>Plug</image:caption><image:title>WIMpaulhanaokaRJkKjLu8I9Iunsplash1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WIM_Vital%20Strategies_720x216.jpg</image:loc><image:caption>VitalStrategies</image:caption><image:title>WIMVitalStrategies720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIMTestimonials3304x304002</image:caption><image:title>WIMTestimonials3304x304002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WLMarsInclogo2019392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>KadenceIndonesiaofficeteam</image:caption><image:title>WIMIndonesiaOffice88x884</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL1200pxSamsungwordmarksvg144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>MarketresearchinAsia</image:caption><image:title>WIMPhilippinesOffice88x88009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>KadenceIndonesia</image:caption><image:title>WIMIndonesiaOffice88x885</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogo288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>KadenceSingaporeofficeteam</image:caption><image:title>WIMKadenceSingaporeoffice88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UKoffice</image:caption><image:title>WIMUKOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagersplayingsport</image:caption><image:title>WIMgirlsonwhiteredjerseyplayinghandgame1634652720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>KadenceVietnam</image:caption><image:title>WIMVietnamOffice15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>KadenceChinaofficeteam</image:caption><image:title>WIMKadenceChina88x88001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>KadenceThailand</image:caption><image:title>WIMThailandOffice88x8811</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIMTestimonials3903x651001</image:caption><image:title>WIMTestimonials3903x651001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>KadenceIndia</image:caption><image:title>WIMIndiaOffice88x88003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>BenefitTick</image:caption><image:title>WIiconbenefittick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLdiscoverchannellogo392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>KadenceIndiaofficeteam</image:caption><image:title>WIMIndiaOffice88x88002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WLASALOGO2017144x46</image:caption><image:title>WLASALOGO2017144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>JapanTokyo</image:caption><image:title>WIMJapanOffice88x88006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><lastmod>2025-10-03</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-evolution-of-the-vietnamese-consumer-in-2024/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20191003_Green_brick.jpg</image:loc><image:caption>20191003Greenbrick</image:caption><image:title>20191003Greenbrick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200604_04VNstephane-vermeulin-dh0oMS-W8Pw-unsplash-scaled-1.jpg</image:loc><image:caption>2020060404VNstephanevermeulindh0oMSW8Pwunsplashscaled1</image:caption><image:title>2020060404VNstephanevermeulindh0oMSW8Pwunsplashscaled1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/siora-photography-cixohzDpNIo-unsplash-scaled.jpg</image:loc><image:caption>sioraphotographycixohzDpNIounsplashscaled</image:caption><image:title>sioraphotographycixohzDpNIounsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Cover-page-9-Fashion-Personas-1024x576-Sep-19-2025-06-55-52-5799-PM.png</image:loc><image:caption>Coverpage9FashionPersonas1024x576Sep1920250655525799PM</image:caption><image:title>Coverpage9FashionPersonas1024x576Sep1920250655525799PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-52-1.png</image:loc><image:caption>Sampleforblogpost521</image:caption><image:title>Sampleforblogpost521</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-Modern-Plate-1-1024x535-Sep-19-2025-06-44-41-1054-PM.png</image:loc><image:caption>TheModernPlate11024x535Sep1920250644411054PM</image:caption><image:title>TheModernPlate11024x535Sep1920250644411054PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><lastmod>2025-09-26</lastmod></url><url><loc>https://kadence.com/en-us/case-study/understanding-pet-owner-needs-to-improve-veterinary-satisfaction</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_OnlineAsia_580x580.png</image:loc><image:caption>WHOnlineAsia580x580</image:caption><image:title>WHOnlineAsia580x580</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1300222293-1-2.jpg</image:loc><image:caption>GettyImages130022229312</image:caption><image:title>GettyImages130022229312</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-89-2.png</image:loc><image:caption>CopyofSampleforblogpost892</image:caption><image:title>CopyofSampleforblogpost892</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2196434815.jpg</image:loc><image:caption>GettyImages2196434815</image:caption><image:title>GettyImages2196434815</image:title></image:image><lastmod>2025-12-17</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-a-roof-color-turned-into-a-masterclass-in-consumer-psychology-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled-2.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled2</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20191003_Green_brick.jpg</image:loc><image:caption>20191003Greenbrick</image:caption><image:title>20191003Greenbrick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/How-millennials-are-champions-of-equality-2-1-1024x512-Sep-19-2025-08-11-20-6250-PM.png</image:loc><image:caption>Howmillennialsarechampionsofequality211024x512Sep1920250811206250PM</image:caption><image:title>Howmillennialsarechampionsofequality211024x512Sep1920250811206250PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1219583078-2.jpg</image:loc><image:caption>GettyImages12195830782</image:caption><image:title>GettyImages12195830782</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1131397926-2.jpg</image:loc><image:caption>GettyImages11313979262</image:caption><image:title>GettyImages11313979262</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-1024x535.png</image:loc><image:caption>Submitaresearchbrief</image:caption><image:title>submitaresearchbrief41024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><lastmod>2025-10-23</lastmod></url><url><loc>https://kadence.com/en-us/office/market-research-agency-phoenix</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2021</image:caption><image:title>WIMAOTYMR1216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wallstreetjournallogo</image:caption><image:title>wallstreetjournallogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ESOMAR-Congress-2023-Winner-216x216.jpg</image:loc><image:caption>WIMESOMARCongress2023Winner216x216</image:caption><image:title>WIMESOMARCongress2023Winner216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIMchuttersnapmfo1E7omzkunsplash720x216</image:caption><image:title>WIMchuttersnapmfo1E7omzkunsplash720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WIFieldworkServices</image:caption><image:title>WIFieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WLASALOGO2017144x46</image:caption><image:title>WLASALOGO2017144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagersplayingsport</image:caption><image:title>WIMgirlsonwhiteredjerseyplayinghandgame1634652720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WHanastasiadulgierQboRVYU6sfQunsplash12180x1090</image:caption><image:title>WHanastasiadulgierQboRVYU6sfQunsplash12180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WICustomerAndMarket</image:caption><image:title>WICustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:caption><image:title>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURAInnovationoftheYearaward</image:caption><image:title>WIMFinalistlogoLARGE216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611.jpg</image:loc><image:caption>WHclaybankshwLAI5lRhdMunsplash1e1614876480611</image:caption><image:title>WHclaybankshwLAI5lRhdMunsplash1e1614876480611</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>MarketingInteractiveAgencyoftheYearWinnerGold2021</image:caption><image:title>WIMmarketinginteractiveagencyoftheyear2021gold216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>KadenceteamcollectingAgencyoftheYearaward</image:caption><image:title>WIMJOE43941216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:caption><image:title>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>QuirksSupplieroftheYearKadenceInternational</image:caption><image:title>WIMQuirkAwards1881216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2020</image:caption><image:title>WIMAOTYcrop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIMedwardheuKyzXEc2ksunsplash1814x372</image:caption><image:title>WIMedwardheuKyzXEc2ksunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wallstreetjournal-logo-217x120.png</image:loc><image:caption>wallstreetjournallogo217x120</image:caption><image:title>wallstreetjournallogo217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRSOpperationsAwardsTrophy</image:caption><image:title>WIPmrsoppies2216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090.jpg</image:loc><image:caption>WHshanelahiDDiLYtF88wunsplashscaled2180x1090</image:caption><image:title>WHshanelahiDDiLYtF88wunsplashscaled2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>MarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMmrsoppies216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>KadenceInternationalisHighlyCommendedforGlobalAgencyofTheYear</image:caption><image:title>WIMGlobalAgencycop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WIInsightActivation</image:caption><image:title>WIInsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>KadenceInternationalMarketResearchAgencyoftheYearSingapore</image:caption><image:title>WIMOptimizedimage131216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>BestDataCollectionFinalistMarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMBestDataCollection216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WIProductDevelopment</image:caption><image:title>WIProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WIBrandAndAdvertising</image:caption><image:title>WIBrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090.jpg</image:loc><image:caption>WIMphotoofpeopleleaningonwoodentable31846142180x1090</image:caption><image:title>WIMphotoofpeopleleaningonwoodentable31846142180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><lastmod>2026-03-10</lastmod></url><url><loc>https://kadence.com/knowledge/how-market-research-is-adapting-to-the-attention-economy/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-3-1024x535-1.png</image:loc><image:caption>downloadagencycredentialsorbrochure31024x5351</image:caption><image:title>downloadagencycredentialsorbrochure31024x5351</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1219583078.jpg</image:loc><image:caption>GettyImages1219583078</image:caption><image:title>GettyImages1219583078</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Attention-economy.png</image:loc><image:caption>Attentioneconomy</image:caption><image:title>Attentioneconomy</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-72-1.png</image:loc><image:caption>Sampleforblogpost721</image:caption><image:title>Sampleforblogpost721</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1.jpg</image:loc><image:caption>20200129Header1</image:caption><image:title>20200129Header1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1585279462.jpg</image:loc><image:caption>GettyImages1585279462</image:caption><image:title>GettyImages1585279462</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Seeds-of-Change-Plant-based-trends-1024x512-1.png</image:loc><image:caption>SeedsofChangePlantbasedtrends1024x5121</image:caption><image:title>SeedsofChangePlantbasedtrends1024x5121</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><lastmod>2025-09-10</lastmod></url><url><loc>https://kadence.com/office/market-research-agency-edmonton</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090.jpg</image:loc><image:caption>WHshanelahiDDiLYtF88wunsplashscaled2180x1090</image:caption><image:title>WHshanelahiDDiLYtF88wunsplashscaled2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ESOMAR-Congress-2023-Winner-216x216.jpg</image:loc><image:caption>WIMESOMARCongress2023Winner216x216</image:caption><image:title>WIMESOMARCongress2023Winner216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:caption><image:title>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2020</image:caption><image:title>WIMAOTYcrop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURAInnovationoftheYearaward</image:caption><image:title>WIMFinalistlogoLARGE216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WICustomerAndMarket</image:caption><image:title>WICustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:caption><image:title>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIMchuttersnapmfo1E7omzkunsplash720x216</image:caption><image:title>WIMchuttersnapmfo1E7omzkunsplash720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WIInsightActivation</image:caption><image:title>WIInsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>MarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMmrsoppies216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>KadenceInternationalMarketResearchAgencyoftheYearSingapore</image:caption><image:title>WIMOptimizedimage131216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WHanastasiadulgierQboRVYU6sfQunsplash12180x1090</image:caption><image:title>WHanastasiadulgierQboRVYU6sfQunsplash12180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2021</image:caption><image:title>WIMAOTYMR1216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>KadenceInternationalisHighlyCommendedforGlobalAgencyofTheYear</image:caption><image:title>WIMGlobalAgencycop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wallstreetjournallogo</image:caption><image:title>wallstreetjournallogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRSOpperationsAwardsTrophy</image:caption><image:title>WIPmrsoppies2216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WIBrandAndAdvertising</image:caption><image:title>WIBrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WIFieldworkServices</image:caption><image:title>WIFieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagersplayingsport</image:caption><image:title>WIMgirlsonwhiteredjerseyplayinghandgame1634652720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wallstreetjournal-logo-217x120.png</image:loc><image:caption>wallstreetjournallogo217x120</image:caption><image:title>wallstreetjournallogo217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>MarketingInteractiveAgencyoftheYearWinnerGold2021</image:caption><image:title>WIMmarketinginteractiveagencyoftheyear2021gold216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611.jpg</image:loc><image:caption>WHclaybankshwLAI5lRhdMunsplash1e1614876480611</image:caption><image:title>WHclaybankshwLAI5lRhdMunsplash1e1614876480611</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>QuirksSupplieroftheYearKadenceInternational</image:caption><image:title>WIMQuirkAwards1881216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>BestDataCollectionFinalistMarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMBestDataCollection216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIMedwardheuKyzXEc2ksunsplash1814x372</image:caption><image:title>WIMedwardheuKyzXEc2ksunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WLASALOGO2017144x46</image:caption><image:title>WLASALOGO2017144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WIProductDevelopment</image:caption><image:title>WIProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>KadenceteamcollectingAgencyoftheYearaward</image:caption><image:title>WIMJOE43941216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090.jpg</image:loc><image:caption>WIMphotoofpeopleleaningonwoodentable31846142180x1090</image:caption><image:title>WIMphotoofpeopleleaningonwoodentable31846142180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><lastmod>2026-03-23</lastmod></url><url><loc>https://kadence.com/case-study/discovering-future-growth-opportunities-for-treatwell/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Case%20Studies/5th%20page%20hero%20sec.jpg</image:loc><image:caption>5thpageherosec</image:caption><image:title>5thpageherosec</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>ConductingOnlineResearchinAsia2</image:caption><image:title>WIMConductingOnlineResearchinAsia2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Business-to-Business-1090x545.png</image:loc><image:caption>WIMBusinesstoBusiness1090x545</image:caption><image:title>WIMBusinesstoBusiness1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/treatwell.png</image:loc><image:caption>treatwell</image:caption><image:title>treatwell</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><lastmod>2025-10-01</lastmod></url><url><loc>https://kadence.com/knowledge/the-importance-of-packaging-design-for-food-and-beverage-products/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Paper-Boat.png</image:loc><image:caption>PaperBoat</image:caption><image:title>PaperBoat</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-559537869.jpg</image:loc><image:caption>GettyImages559537869</image:caption><image:title>GettyImages559537869</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/KitKat-Sublime-Bitter.png</image:loc><image:caption>KitKatSublimeBitter</image:caption><image:title>KitKatSublimeBitter</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Tropicana.png</image:loc><image:caption>Tropicana</image:caption><image:title>Tropicana</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2089465288.jpg</image:loc><image:caption>GettyImages2089465288</image:caption><image:title>GettyImages2089465288</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Packaging-Digest-Stat.png</image:loc><image:caption>PackagingDigestStat</image:caption><image:title>PackagingDigestStat</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Goldilocks-1.png</image:loc><image:caption>Goldilocks1</image:caption><image:title>Goldilocks1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/2-2-1024x535.png</image:loc><image:caption>221024x535</image:caption><image:title>221024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Tiger-Beer.png</image:loc><image:caption>TigerBeer</image:caption><image:title>TigerBeer</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Steve-Jobs-quote-about-packaging.png</image:loc><image:caption>SteveJobsquoteaboutpackaging</image:caption><image:title>SteveJobsquoteaboutpackaging</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Tehbotol.png</image:loc><image:caption>Tehbotol</image:caption><image:title>Tehbotol</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Hersheys-Packaging.png</image:loc><image:caption>HersheysPackaging</image:caption><image:title>HersheysPackaging</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1351767347-1.jpg</image:loc><image:caption>GettyImages13517673471</image:caption><image:title>GettyImages13517673471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Walkers-Packaging.png</image:loc><image:caption>WalkersPackaging</image:caption><image:title>WalkersPackaging</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Coca-cola-packaging-1.png</image:loc><image:caption>Cocacolapackaging1</image:caption><image:title>Cocacolapackaging1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Paper-and-Packaging-Stat.png</image:loc><image:caption>PaperandPackagingStat</image:caption><image:title>PaperandPackagingStat</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><lastmod>2025-09-19</lastmod></url><url><loc>https://kadence.com/policy/statement-of-applicability-kadence-philippines/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence.com-preview-image%20(1)-1.png</image:loc><image:caption>Kadencecompreviewimage11</image:caption><image:title>Kadencecompreviewimage11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><lastmod>2025-10-16</lastmod></url><url><loc>https://kadence.com/knowledge/how-psychology-is-transforming-market-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/General-Uncover-the-latest-trends-in-global-media-consumption.png</image:loc><image:caption>GeneralUncoverthelatesttrendsinglobalmediaconsumption</image:caption><image:title>GeneralUncoverthelatesttrendsinglobalmediaconsumption</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/how-psychology-is-transforming-market-research.jpg</image:loc><image:caption>howpsychologyistransformingmarketresearch</image:caption><image:title>howpsychologyistransformingmarketresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1.jpg</image:loc><image:caption>20200129Header1</image:caption><image:title>20200129Header1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages1162094164scaled</image:caption><image:title>GettyImages1162094164scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/knowledge/top-4-trends-set-to-disrupt-the-ecommerce-industry-in-2025-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Top%204%20Trends%20Set%20to%20Disrupt%20the%20Ecommerce%20Industry%20in%202025.jpg</image:loc><image:caption>Top4TrendsSettoDisrupttheEcommerceIndustryin2025</image:caption><image:title>Top4TrendsSettoDisrupttheEcommerceIndustryin2025</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1181405477.jpg</image:loc><image:caption>GettyImages1181405477</image:caption><image:title>GettyImages1181405477</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages1162094164scaled</image:caption><image:title>GettyImages1162094164scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-3-1024x535.png</image:loc><image:caption>Submityourmarketresearchbrief</image:caption><image:title>submitaresearchbrief31024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-1-1024x535.png</image:loc><image:caption>onlineshoppingconsumertrendsreport</image:caption><image:title>111024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/competitive-analysis/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/74-of-CMOs-stat-2.png</image:loc><image:caption>74ofCMOsstat2</image:caption><image:title>74ofCMOsstat2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972-2.jpg</image:loc><image:caption>GettyImages9101449722</image:caption><image:title>GettyImages9101449722</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-1-1024x535-Sep-19-2025-05-05-52-8081-PM.png</image:loc><image:caption>111024x535Sep1920250505528081PM</image:caption><image:title>111024x535Sep1920250505528081PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Competitive-Intelligence-2.png</image:loc><image:caption>CompetitiveIntelligence2</image:caption><image:title>CompetitiveIntelligence2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/HBR-stat-2.png</image:loc><image:caption>HBRstat2</image:caption><image:title>HBRstat2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Bill-Gates-your-most-unhappy-customers-2.png</image:loc><image:caption>BillGatesyourmostunhappycustomers2</image:caption><image:title>BillGatesyourmostunhappycustomers2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Questions-Every-Brand-Should-Know-About-Their-Competitors_-Who-are-your-direct-competitors-Identify-your-top-competitors-and-research-their-strategie-Sep-19-2025-04-54-02-8573-PM.png</image:loc><image:caption>QuestionsEveryBrandShouldKnowAboutTheirCompetitorsWhoareyourdirectcompetitorsIdentifyyourtopcompetitorsandresearchtheirstrategieSep1920250454028573PM</image:caption><image:title>QuestionsEveryBrandShouldKnowAboutTheirCompetitorsWhoareyourdirectcompetitorsIdentifyyourtopcompetitorsandresearchtheirstrategieSep1920250454028573PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1321462048-1.jpg</image:loc><image:caption>GettyImages13214620481</image:caption><image:title>GettyImages13214620481</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><lastmod>2025-09-29</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-4-main-types-of-user-studies/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/user-study-graphic-2.png</image:loc><image:caption>userstudygraphic2</image:caption><image:title>userstudygraphic2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled-2.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled2</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1315650854-1.jpg</image:loc><image:caption>GettyImages13156508541</image:caption><image:title>GettyImages13156508541</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><lastmod>2025-09-26</lastmod></url><url><loc>https://kadence.com/knowledge/why-you-cant-afford-to-skip-market-research-during-times-of-uncertainty/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Y7l5tPIhpbFgSnef9Jbi9E6MHt11qTozGtdA-hKx_AMNX5VHKWJJfeuopSNL3NeHu9mu6Y5SqD6mwjGU_k9-Rb-4wpcPQyF1lS0eS3bc5td-sUHL9n_cEc0N44kvxYDbZ7f8ulimZqerMxJ6-altl.png</image:loc><image:caption>Y7l5tPIhpbFgSnef9Jbi9E6MHt11qTozGtdAhKxAMNX5VHKWJJfeuopSNL3NeHu9mu6Y5SqD6mwjGUk9Rb4wpcPQyF1lS0eS3bc5tdsUHL9ncEc0N44kvxYDbZ7f8ulimZqerMxJ6altl</image:caption><image:title>Y7l5tPIhpbFgSnef9Jbi9E6MHt11qTozGtdAhKxAMNX5VHKWJJfeuopSNL3NeHu9mu6Y5SqD6mwjGUk9Rb4wpcPQyF1lS0eS3bc5tdsUHL9ncEc0N44kvxYDbZ7f8ulimZqerMxJ6altl</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/6-16-1024x535-Sep-16-2025-11-14-24-0255-AM.png</image:loc><image:caption>6161024x535Sep1620251114240255AM</image:caption><image:title>6161024x535Sep1620251114240255AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/3-36-1024x535-Sep-16-2025-11-14-26-1550-AM.png</image:loc><image:caption>3361024x535Sep1620251114261550AM</image:caption><image:title>3361024x535Sep1620251114261550AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-68.png</image:loc><image:caption>Sampleforblogpost68</image:caption><image:title>Sampleforblogpost68</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1321462048-1.jpg</image:loc><image:caption>GettyImages13214620481</image:caption><image:title>GettyImages13214620481</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><lastmod>2025-09-18</lastmod></url><url><loc>https://kadence.com/knowledge/getting-to-know-adult-cannabis-consumers-in-the-us-report/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/icon_unilever.png</image:loc><image:caption>iconunilever</image:caption><image:title>iconunilever</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/samsung%20logo.png</image:loc><image:caption>samsunglogo</image:caption><image:title>samsunglogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/US-cannabis-study-1-scaled.jpg</image:loc><image:caption>UScannabisstudy1scaled</image:caption><image:title>UScannabisstudy1scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogosvg392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_288x83.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars288x83</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><lastmod>2025-10-06</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/step-into-the-future-how-brands-can-harness-the-power-of-augmented-reality-in-marketing/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1437856839-1-2.jpg</image:loc><image:caption>GettyImages143785683912</image:caption><image:title>GettyImages143785683912</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages1162094164scaled</image:caption><image:title>GettyImages1162094164scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/4-2-1024x535-Sep-19-2025-02-42-40-9100-PM.png</image:loc><image:caption>421024x535Sep1920250242409100PM</image:caption><image:title>421024x535Sep1920250242409100PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Consumers-are-taking-control-of-their-well-being-with-wearable-tech_-3-1024x535-Sep-19-2025-02-43-10-7268-PM.png</image:loc><image:caption>Consumersaretakingcontroloftheirwellbeingwithwearabletech31024x535Sep1920250243107268PM</image:caption><image:title>Consumersaretakingcontroloftheirwellbeingwithwearabletech31024x535Sep1920250243107268PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post--1.png</image:loc><image:caption>Sampleforblogpost1</image:caption><image:title>Sampleforblogpost1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1219583078-2.jpg</image:loc><image:caption>GettyImages12195830782</image:caption><image:title>GettyImages12195830782</image:title></image:image><lastmod>2025-09-26</lastmod></url><url><loc>https://kadence.com/knowledge/to-persona-or-not-to-persona-weighing-in-the-benefits-and-drawbacks/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1370432427.jpg</image:loc><image:caption>GettyImages1370432427</image:caption><image:title>GettyImages1370432427</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1727507232.jpg</image:loc><image:caption>GettyImages1727507232</image:caption><image:title>GettyImages1727507232</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Auto-Cars-and-consumers-1024x535-1.png</image:loc><image:caption>AutoCarsandconsumers1024x5351</image:caption><image:title>AutoCarsandconsumers1024x5351</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20190522-02Q2_PZ6AO2tjZO4Q32mD4Iw-scaled.jpg</image:loc><image:caption>2019052202Q2PZ6AO2tjZO4Q32mD4Iwscaled</image:caption><image:title>2019052202Q2PZ6AO2tjZO4Q32mD4Iwscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-crcredentials-or-brochure-1-1024x535-Sep-11-2025-08-32-18-3492-PM.png</image:loc><image:caption>downloadagencycrcredentialsorbrochure11024x535Sep1120250832183492PM</image:caption><image:title>downloadagencycrcredentialsorbrochure11024x535Sep1120250832183492PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2185776283.jpg</image:loc><image:caption>GettyImages2185776283</image:caption><image:title>GettyImages2185776283</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><lastmod>2025-09-19</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-importance-of-packaging-design-for-food-and-beverage-products/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-559537869-1.jpg</image:loc><image:caption>GettyImages5595378691</image:caption><image:title>GettyImages5595378691</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Tiger-Beer-1.png</image:loc><image:caption>TigerBeer1</image:caption><image:title>TigerBeer1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Steve-Jobs-quote-about-packaging-1.png</image:loc><image:caption>SteveJobsquoteaboutpackaging1</image:caption><image:title>SteveJobsquoteaboutpackaging1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/KitKat-Sublime-Bitter-1.png</image:loc><image:caption>KitKatSublimeBitter1</image:caption><image:title>KitKatSublimeBitter1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Walkers-Packaging-1.png</image:loc><image:caption>WalkersPackaging1</image:caption><image:title>WalkersPackaging1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Paper-and-Packaging-Stat-1.png</image:loc><image:caption>PaperandPackagingStat1</image:caption><image:title>PaperandPackagingStat1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Packaging-Digest-Stat-1.png</image:loc><image:caption>PackagingDigestStat1</image:caption><image:title>PackagingDigestStat1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Paper-Boat-1.png</image:loc><image:caption>PaperBoat1</image:caption><image:title>PaperBoat1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Hersheys-Packaging-1.png</image:loc><image:caption>HersheysPackaging1</image:caption><image:title>HersheysPackaging1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Goldilocks-1-1.png</image:loc><image:caption>Goldilocks11</image:caption><image:title>Goldilocks11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Coca-cola-packaging-1-1.png</image:loc><image:caption>Cocacolapackaging11</image:caption><image:title>Cocacolapackaging11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Tehbotol-1.png</image:loc><image:caption>Tehbotol1</image:caption><image:title>Tehbotol1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Tropicana-1.png</image:loc><image:caption>Tropicana1</image:caption><image:title>Tropicana1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1219583078-2.jpg</image:loc><image:caption>GettyImages12195830782</image:caption><image:title>GettyImages12195830782</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1351767347.jpg</image:loc><image:caption>GettyImages1351767347</image:caption><image:title>GettyImages1351767347</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/2-2-1024x535-1.png</image:loc><image:caption>221024x5351</image:caption><image:title>221024x5351</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled-2.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled2</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled2</image:title></image:image><lastmod>2025-09-26</lastmod></url><url><loc>https://kadence.com/knowledge/strengthening-customer-connections-by-harnessing-the-power-of-data/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972.jpg</image:loc><image:caption>GettyImages910144972</image:caption><image:title>GettyImages910144972</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V1-1024x536-Sep-16-2025-10-34-45-6819-AM.png</image:loc><image:caption>GENZGenZV11024x536Sep1620251034456819AM</image:caption><image:title>GENZGenZV11024x536Sep1620251034456819AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/3-2-1024x535.png</image:loc><image:caption>321024x535</image:caption><image:title>321024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Template-Sample-for-blog-post-8.png</image:loc><image:caption>TemplateSampleforblogpost8</image:caption><image:title>TemplateSampleforblogpost8</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20190522-02Q2_PZ6AO2tjZO4Q32mD4Iw-scaled.jpg</image:loc><image:caption>2019052202Q2PZ6AO2tjZO4Q32mD4Iwscaled</image:caption><image:title>2019052202Q2PZ6AO2tjZO4Q32mD4Iwscaled</image:title></image:image><lastmod>2025-09-21</lastmod></url><url><loc>https://kadence.com/knowledge/the-new-price-equation-brands-must-solve-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/admin-ajax%20(3).jpg</image:loc><image:caption>adminajax3</image:caption><image:title>adminajax3</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2220539132.jpg</image:loc><image:caption>GettyImages2220539132</image:caption><image:title>GettyImages2220539132</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-4b.png</image:loc><image:caption>DownloadourAgencyCredentials</image:caption><image:title>downloadagencycredentialsorbrochure4b</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1226119399-scaled.jpg</image:loc><image:caption>GettyImages1226119399scaled</image:caption><image:title>GettyImages1226119399scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Auto-Automotive-personas-1-1024x535.png</image:loc><image:caption>typesofautomotivepersonas</image:caption><image:title>AutoAutomotivepersonas11024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2205287812.jpg</image:loc><image:caption>GettyImages2205287812</image:caption><image:title>GettyImages2205287812</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><lastmod>2025-10-29</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-power-of-collaboration-how-market-research-and-design-thinking-can-drive-innovation/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/thisisengineering-raeng-DbLlKd8u2Rw-unsplash-scaled-1.jpg</image:loc><image:caption>thisisengineeringraengDbLlKd8u2Rwunsplashscaled1</image:caption><image:title>thisisengineeringraengDbLlKd8u2Rwunsplashscaled1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled-2.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled2</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-4-07-1-1024x536-Sep-19-2025-07-48-17-0283-PM.png</image:loc><image:caption>GENZGenZ40711024x536Sep1920250748170283PM</image:caption><image:title>GENZGenZ40711024x536Sep1920250748170283PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-482230323-1.jpg</image:loc><image:caption>GettyImages4822303231</image:caption><image:title>GettyImages4822303231</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-future-of-the-home-gym-2-1024x535-Sep-19-2025-08-22-16-8618-PM.png</image:loc><image:caption>Thefutureofthehomegym21024x535Sep1920250822168618PM</image:caption><image:title>Thefutureofthehomegym21024x535Sep1920250822168618PM</image:title></image:image><lastmod>2025-09-25</lastmod></url><url><loc>https://kadence.com/knowledge/how-qual-at-scale-and-ai-unveil-the-future-of-food-trends-in-the-uk/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-74.png</image:loc><image:caption>Sampleforblogpost74</image:caption><image:title>Sampleforblogpost74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Cindi%20Collett.jpg</image:loc><image:caption>CindiCollett</image:caption><image:title>CindiCollett</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972.jpg</image:loc><image:caption>GettyImages910144972</image:caption><image:title>GettyImages910144972</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-1-1024x535.png</image:loc><image:caption>Submitaresearchbrief</image:caption><image:title>submitaresearchbrief11024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1351767347-1.jpg</image:loc><image:caption>GettyImages13517673471</image:caption><image:title>GettyImages13517673471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/6-16-1024x535.png</image:loc><image:caption>6161024x535</image:caption><image:title>6161024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1283140974.jpg</image:loc><image:caption>GettyImages1283140974</image:caption><image:title>GettyImages1283140974</image:title></image:image><lastmod>2025-10-25</lastmod></url><url><loc>https://kadence.com/en-us/case-study/understanding-the-elements-of-value-driving-recommendations-for-panasonic/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/GettyImages-1197711742-1000x1000.jpg</image:loc><image:caption>GettyImages11977117421000x1000</image:caption><image:title>GettyImages11977117421000x1000</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/Panasonic.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>ConductingOnlineResearchinAsia2</image:caption><image:title>WIMConductingOnlineResearchinAsia2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><lastmod>2025-10-23</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/generation-x-the-silent-disruptors-shaping-the-future/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Global-Gen-X-Trailblazers-983x1024-2.png</image:loc><image:caption>GlobalGenXTrailblazers983x10242</image:caption><image:title>GlobalGenXTrailblazers983x10242</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/adrianna-geo-_C2Rgp0GDn4-unsplash-scaled-e1621847384673.jpg</image:loc><image:caption>adriannageoC2Rgp0GDn4unsplashscalede1621847384673</image:caption><image:title>adriannageoC2Rgp0GDn4unsplashscalede1621847384673</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-2b-1024x535.png</image:loc><image:caption>DownloadourAgencyCredentials</image:caption><image:title>downloadagencycredentialsorbrochure2b1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20191003_Green_brick.jpg</image:loc><image:caption>20191003Greenbrick</image:caption><image:title>20191003Greenbrick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V7-1024x535-Sep-19-2025-05-23-34-7183-PM.png</image:loc><image:caption>GENZGenZV71024x535Sep1920250523347183PM</image:caption><image:title>GENZGenZV71024x535Sep1920250523347183PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-63-2.png</image:loc><image:caption>CopyofSampleforblogpost632</image:caption><image:title>CopyofSampleforblogpost632</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2220539132.jpg</image:loc><image:caption>GettyImages2220539132</image:caption><image:title>GettyImages2220539132</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><lastmod>2025-10-28</lastmod></url><url><loc>https://kadence.com/knowledge/serving-sustainability-how-quick-serve-restaurants-are-redefining-their-environmental-impact/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1351767347-1.jpg</image:loc><image:caption>GettyImages13517673471</image:caption><image:title>GettyImages13517673471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-25.png</image:loc><image:caption>Sampleforblogpost25</image:caption><image:title>Sampleforblogpost25</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V7-1024x535.png</image:loc><image:caption>guidetogenz</image:caption><image:title>GENZGenZV71024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2211124968%20(1).jpg</image:loc><image:caption>GettyImages22111249681</image:caption><image:title>GettyImages22111249681</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><lastmod>2025-10-30</lastmod></url><url><loc>https://kadence.com/knowledge/getting-to-know-cbd-users-in-the-us-report/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/CBD-users-scaled.jpg</image:loc><image:caption>CBDusersscaled</image:caption><image:title>CBDusersscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogosvg392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_288x83.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars288x83</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/samsung%20logo.png</image:loc><image:caption>samsunglogo</image:caption><image:title>samsunglogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/icon_unilever.png</image:loc><image:caption>iconunilever</image:caption><image:title>iconunilever</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><lastmod>2025-10-07</lastmod></url><url><loc>https://kadence.com/ja/sector/agriculture/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogo288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>KadenceUSAteamphoto</image:caption><image:title>WIMUSOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>MarketresearchinAsia</image:caption><image:title>WIMPhilippinesOffice88x88009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WLMarsInclogo2019392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_Agriculture-Sector-46x46.png</image:loc><image:caption>ICAgricultureSector46x46</image:caption><image:title>ICAgricultureSector46x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRSOpperationsAwardsTrophy</image:caption><image:title>WIPmrsoppies2216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>KadenceThailand</image:caption><image:title>WIMThailandOffice88x8811</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Agriculture-2-1090x545.png</image:loc><image:caption>Agriculture</image:caption><image:title>WIMAgriculture21090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLdiscoverchannellogo392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>QuirksSupplieroftheYearKadenceInternational</image:caption><image:title>WIMQuirkAwards1881216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>KadenceIndiaofficeteam</image:caption><image:title>WIMIndiaOffice88x88002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Cindi-Collet-600x600.jpg</image:loc><image:caption>TPCindiCollet600x600</image:caption><image:title>TPCindiCollet600x600</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>BestDataCollectionFinalistMarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMBestDataCollection216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>KadenceIndonesiaofficeteam</image:caption><image:title>WIMIndonesiaOffice88x884</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>KadenceIndonesia</image:caption><image:title>WIMIndonesiaOffice88x885</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_wallstreetjournal-logo-217x120.png</image:loc><image:caption>WSJ</image:caption><image:title>WLwallstreetjournallogo217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>KadenceInternationalisHighlyCommendedforGlobalAgencyofTheYear</image:caption><image:title>WIMGlobalAgencycop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/bloomberg%20logo.png</image:loc><image:caption>bloomberglogo</image:caption><image:title>bloomberglogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432.jpg</image:loc><image:caption>Plug</image:caption><image:title>WIMpaulhanaokaRJkKjLu8I9Iunsplash1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL1200pxSamsungwordmarksvg144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>KadencePhilippinesofficeteam</image:caption><image:title>WIMPhilippinesOffice88x88008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/Mitsubishi.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Campaign-effectiveness.svg</image:loc><image:caption>WICampaigneffectiveness</image:caption><image:title>WICampaigneffectiveness</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_light-trails-on-highway-at-night-315938-1440x432.jpg</image:loc><image:caption>CarsonHighwayatNight</image:caption><image:title>WIMlighttrailsonhighwayatnight3159381440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_favorite-heart.svg</image:loc><image:caption>WIfavoriteheart</image:caption><image:title>WIfavoriteheart</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>ashopinTokyoJapan</image:caption><image:title>WIMJapanOffice88x88007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>KadenceInternationalMarketResearchAgencyoftheYearSingapore</image:caption><image:title>WIMOptimizedimage131216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UKoffice</image:caption><image:title>WIMUKOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>KadenceChina</image:caption><image:title>WIMarticle88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>KadenceVietnam</image:caption><image:title>WIMVietnamOffice15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>KadenceChinaofficeteam</image:caption><image:title>WIMKadenceChina88x88001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>KadenceSingaporeofficeteam</image:caption><image:title>WIMKadenceSingaporeoffice88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>JapanTokyo</image:caption><image:title>WIMJapanOffice88x88006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIMTestimonials3304x304002</image:caption><image:title>WIMTestimonials3304x304002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premiumhomeappliancesfridgewashingmachine</image:caption><image:title>WIMPremiumhomeappliancesfridgewashingmachine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerUnderstanding.svg</image:loc><image:caption>WICustomerUnderstanding</image:caption><image:title>WICustomerUnderstanding</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>KadenceUKofficeteam</image:caption><image:title>WIMUKOffice88x8813</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>KadenceIndia</image:caption><image:title>WIMIndiaOffice88x88003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2020</image:caption><image:title>WIMAOTYcrop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIMTestimonials3903x651001</image:caption><image:title>WIMTestimonials3903x651001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/mrs-oppies-432x410.jpg</image:loc><image:caption>mrsoppies432x410</image:caption><image:title>mrsoppies432x410</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Havells_Logo.svg-364x240.png</image:loc><image:caption>Havells</image:caption><image:title>WL1200pxHavellsLogosvg364x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/WIM_Run-Workshops-Research-Into-Action.png</image:loc><image:caption>Workshopsactivation</image:caption><image:title>WIMRunWorkshopsResearchIntoAction</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><lastmod>2025-10-29</lastmod></url><url><loc>https://kadence.com/knowledge/report-ais-great-divide-east-vs-west/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/divider-4-1536x125.png</image:loc><image:caption>divider41536x125</image:caption><image:title>divider41536x125</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported%20sitepage%20images/GettyImages-1605071015.jpg</image:loc><image:caption>GettyImages1605071015</image:caption><image:title>GettyImages1605071015</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/13-Lack%20of%20AI%20tools.png</image:loc><image:caption>13LackofAItools</image:caption><image:title>13LackofAItools</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/7-AI%20readiness%20in%20the%20east%20vs%20the%20west.png</image:loc><image:caption>7AIreadinessintheeastvsthewest</image:caption><image:title>7AIreadinessintheeastvsthewest</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/4-Trust%20around%20AI%20globally.png</image:loc><image:caption>4TrustaroundAIglobally</image:caption><image:title>4TrustaroundAIglobally</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/divider-5-1536x145.png</image:loc><image:caption>divider51536x145</image:caption><image:title>divider51536x145</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/My-Lowes-AI-tech.png</image:loc><image:caption>MyLowesAItech</image:caption><image:title>MyLowesAItech</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/6-Age%20and%20gender%20influence%20AI.png</image:loc><image:caption>6AgeandgenderinfluenceAI</image:caption><image:title>6AgeandgenderinfluenceAI</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/divider-6-1536x104.png</image:loc><image:caption>divider61536x104</image:caption><image:title>divider61536x104</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/divider-3-1536x83.png</image:loc><image:caption>divider31536x83</image:caption><image:title>divider31536x83</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/1-AI-sentiment%20at%20work%20by%20country.png</image:loc><image:caption>1AIsentimentatworkbycountry</image:caption><image:title>1AIsentimentatworkbycountry</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/divider-1-1536x147.png</image:loc><image:caption>divider11536x147</image:caption><image:title>divider11536x147</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-962105548%20(1).jpg</image:loc><image:caption>GettyImages9621055481</image:caption><image:title>GettyImages9621055481</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/5-Millennials%20and%20AI.png</image:loc><image:caption>5MillennialsandAI</image:caption><image:title>5MillennialsandAI</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647.png</image:loc><image:caption>cta580x647</image:caption><image:title>cta580x647</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/CTA2-1536x424.jpg</image:loc><image:caption>CTA21536x424</image:caption><image:title>CTA21536x424</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Perfect-Corp-AI.png</image:loc><image:caption>PerfectCorpAI</image:caption><image:title>PerfectCorpAI</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/11-AI%20adoption%20globally.png</image:loc><image:caption>11AIadoptionglobally</image:caption><image:title>11AIadoptionglobally</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/divider-2-2-1536x127.png</image:loc><image:caption>divider221536x127</image:caption><image:title>divider221536x127</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/12-AI%20fear%20vs%20expert%20opinion.png</image:loc><image:caption>12AIfearvsexpertopinion</image:caption><image:title>12AIfearvsexpertopinion</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/3-how%20people%20see%20AI.png</image:loc><image:caption>3howpeopleseeAI</image:caption><image:title>3howpeopleseeAI</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/2-what-businesses-expect-from-AI.png</image:loc><image:caption>2whatbusinessesexpectfromAI</image:caption><image:title>2whatbusinessesexpectfromAI</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/valery-rabchenyuk-4uqqrQYdxQw-unsplash-scaled.jpg</image:loc><image:caption>valeryrabchenyuk4uqqrQYdxQwunsplashscaled</image:caption><image:title>valeryrabchenyuk4uqqrQYdxQwunsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/separator-panel.png</image:loc><image:caption>separatorpanel</image:caption><image:title>separatorpanel</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Banner-for-Internet-studies-11.png</image:loc><image:caption>BannerforInternetstudies11</image:caption><image:title>BannerforInternetstudies11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/iStock-2072804536.jpg</image:loc><image:caption>iStock2072804536</image:caption><image:title>iStock2072804536</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1882487541.jpg</image:loc><image:caption>GettyImages1882487541</image:caption><image:title>GettyImages1882487541</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/10-AI%20as%20hero.png</image:loc><image:caption>10AIashero</image:caption><image:title>10AIashero</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/9-AI-superpower.png</image:loc><image:caption>9AIsuperpower</image:caption><image:title>9AIsuperpower</image:title></image:image><lastmod>2025-10-30</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/report-the-modern-plate-5-trends/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Covers-for-websiteblog_-The-Modern-Plate-300x300.png</image:loc><image:caption>CoversforwebsiteblogTheModernPlate300x300</image:caption><image:title>CoversforwebsiteblogTheModernPlate300x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Concerned-Consumer-scaled.jpg</image:loc><image:caption>ConcernedConsumerscaled</image:caption><image:title>ConcernedConsumerscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><lastmod>2025-10-06</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/beyond-tradition-the-evolution-of-consumerism-in-japan/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled-2.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled2</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-32-2.png</image:loc><image:caption>Sampleforblogpost322</image:caption><image:title>Sampleforblogpost322</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20191003_Green_brick.jpg</image:loc><image:caption>20191003Greenbrick</image:caption><image:title>20191003Greenbrick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V7-1024x535.png</image:loc><image:caption>guidetogenz</image:caption><image:title>GENZGenZV71024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1351767347.jpg</image:loc><image:caption>GettyImages1351767347</image:caption><image:title>GettyImages1351767347</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><lastmod>2025-10-30</lastmod></url><url><loc>https://kadence.com/en-us/policy/it-security-policy-uk</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence.com-preview-image%20(1)-4.png</image:loc><image:caption>Kadencecompreviewimage14</image:caption><image:title>Kadencecompreviewimage14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><lastmod>2026-03-24</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/what-makes-vietnam-an-attractive-destination-for-foreign-investment/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1-1.jpg</image:loc><image:caption>20200129Header11</image:caption><image:title>20200129Header11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200604_04VNstephane-vermeulin-dh0oMS-W8Pw-unsplash-scaled-1.jpg</image:loc><image:caption>2020060404VNstephanevermeulindh0oMSW8Pwunsplashscaled1</image:caption><image:title>2020060404VNstephanevermeulindh0oMSW8Pwunsplashscaled1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1134712378-1-1.jpg</image:loc><image:caption>GettyImages113471237811</image:caption><image:title>GettyImages113471237811</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/siora-photography-cixohzDpNIo-unsplash-scaled.jpg</image:loc><image:caption>sioraphotographycixohzDpNIounsplashscaled</image:caption><image:title>sioraphotographycixohzDpNIounsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><lastmod>2025-09-23</lastmod></url><url><loc>https://kadence.com/knowledge/how-will-the-uk-junk-food-ad-ban-reshape-the-food-industry/</loc><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535-9.png</image:loc><image:caption>submitaresearchbrief21024x5359</image:caption><image:title>submitaresearchbrief21024x5359</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1.jpg</image:loc><image:caption>20200129Header1</image:caption><image:title>20200129Header1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1351767347-1.jpg</image:loc><image:caption>GettyImages13517673471</image:caption><image:title>GettyImages13517673471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Cindi%20Collett.jpg</image:loc><image:caption>CindiCollett</image:caption><image:title>CindiCollett</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-Modern-Plate-1-1024x535-Sep-11-2025-08-54-01-6469-PM.png</image:loc><image:caption>TheModernPlate11024x535Sep1120250854016469PM</image:caption><image:title>TheModernPlate11024x535Sep1120250854016469PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1283140974.jpg</image:loc><image:caption>GettyImages1283140974</image:caption><image:title>GettyImages1283140974</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1675449633.jpg</image:loc><image:caption>GettyImages1675449633</image:caption><image:title>GettyImages1675449633</image:title></image:image><lastmod>2025-09-20</lastmod></url><url><loc>https://kadence.com/knowledge/what-japans-pet-owners-wantand-how-pet-care-brands-can-deliver/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1351767347-1.jpg</image:loc><image:caption>GettyImages13517673471</image:caption><image:title>GettyImages13517673471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Most-Popular-Pets_-1-1024x369.png</image:loc><image:caption>petownershipstatisticsinjapan</image:caption><image:title>MostPopularPets11024x369</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Most-Popular-Pets-1024x369.png</image:loc><image:caption>mostpopularpetsinJapan</image:caption><image:title>MostPopularPets1024x369</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Pet-Owner-Types-1024x535.png</image:loc><image:caption>typesofpetowners</image:caption><image:title>PetOwnerTypes1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-60.png</image:loc><image:caption>Sampleforblogpost60</image:caption><image:title>Sampleforblogpost60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-4b.png</image:loc><image:caption>DownloadourAgencyCredentials</image:caption><image:title>downloadagencycredentialsorbrochure4b</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Cocoro-447x332.jpg</image:loc><image:caption>Cocoro447x332</image:caption><image:title>Cocoro447x332</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/What%20Japan%E2%80%99s%20Pet%20Owners%20Want%E2%80%94and%20How%20Brands%20Can%20Deliver.jpg</image:loc><image:caption>WhatJapansPetOwnersWantandHowBrandsCanDeliver</image:caption><image:title>WhatJapansPetOwnersWantandHowBrandsCanDeliver</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1318673904-1.jpg</image:loc><image:caption>GettyImages13186739041</image:caption><image:title>GettyImages13186739041</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Screen-Shot-2025-01-02-at-9_26_56-AM.png</image:loc><image:caption>healthfocusedpetfoods</image:caption><image:title>ScreenShot20250102at92656AM</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/discover-how-car-clinics-shape-automotive-design-with-consumer-insights/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-1024x535.png</image:loc><image:caption>Submitaresearchbrief</image:caption><image:title>submitaresearchbrief41024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1347251271-1.jpg</image:loc><image:caption>GettyImages13472512711</image:caption><image:title>GettyImages13472512711</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-25-2.png</image:loc><image:caption>CopyofSampleforblogpost252</image:caption><image:title>CopyofSampleforblogpost252</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Auto-What-Drives-Car-Buyers-1024x535-3.png</image:loc><image:caption>AutoWhatDrivesCarBuyers1024x5353</image:caption><image:title>AutoWhatDrivesCarBuyers1024x5353</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled-2.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled2</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><lastmod>2025-10-29</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/deciphering-choices-an-introduction-to-choice-modeling-in-market-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20191003_Green_brick.jpg</image:loc><image:caption>20191003Greenbrick</image:caption><image:title>20191003Greenbrick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/7-1-1024x535-Sep-19-2025-07-31-45-8748-PM.png</image:loc><image:caption>711024x535Sep1920250731458748PM</image:caption><image:title>711024x535Sep1920250731458748PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V7-1024x535-Sep-19-2025-08-16-54-3070-PM.png</image:loc><image:caption>GENZGenZV71024x535Sep1920250816543070PM</image:caption><image:title>GENZGenZV71024x535Sep1920250816543070PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled-2.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled2</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-35-2.png</image:loc><image:caption>Sampleforblogpost352</image:caption><image:title>Sampleforblogpost352</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><lastmod>2025-09-29</lastmod></url><url><loc>https://kadence.com/ja/case-study/helping-singapore-changi-airport-strategise-brand-communication-in-a-global-pandemic/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_CAGLogo-180x120.jpg</image:loc><image:caption>ChangiAirportGroupLogo</image:caption><image:title>WLCAGLogo180x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Case%20Studies/WH_girls-on-white-red-jersey-playing-hand-game-163465-2-500x500.jpg</image:loc><image:caption>WHgirlsonwhiteredjerseyplayinghandgame1634652500x500</image:caption><image:title>WHgirlsonwhiteredjerseyplayinghandgame1634652500x500</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/BL_2133x858_Jewel_Tower2-1-1000x858.jpg</image:loc><image:caption>BL2133x858JewelTower211000x858</image:caption><image:title>BL2133x858JewelTower211000x858</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200604-08empty-concrete-tunnel-through-mosque-1007431-2.jpg</image:loc><image:caption>2020060408emptyconcretetunnelthroughmosque10074312</image:caption><image:title>2020060408emptyconcretetunnelthroughmosque10074312</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>ConductingOnlineResearchinAsia2</image:caption><image:title>WIMConductingOnlineResearchinAsia2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><lastmod>2025-10-06</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/hashtag-activism-when-and-how-brands-should-engage/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-3-2.png</image:loc><image:caption>Sampleforblogpost32</image:caption><image:title>Sampleforblogpost32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2207736167.jpg</image:loc><image:caption>GettyImages2207736167</image:caption><image:title>GettyImages2207736167</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-40-2.png</image:loc><image:caption>CopyofSampleforblogpost402</image:caption><image:title>CopyofSampleforblogpost402</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Trend-3-Uncover-the-trends-in-mobile-media-consumption-1024x512-Sep-19-2025-02-57-48-3038-PM.png</image:loc><image:caption>Trend3Uncoverthetrendsinmobilemediaconsumption1024x512Sep1920250257483038PM</image:caption><image:title>Trend3Uncoverthetrendsinmobilemediaconsumption1024x512Sep1920250257483038PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1440375312-1.jpg</image:loc><image:caption>GettyImages14403753121</image:caption><image:title>GettyImages14403753121</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-3-1024x535-Sep-19-2025-02-51-34-6763-PM.png</image:loc><image:caption>downloadagencycredentialsorbrochure31024x535Sep1920250251346763PM</image:caption><image:title>downloadagencycredentialsorbrochure31024x535Sep1920250251346763PM</image:title></image:image><lastmod>2025-09-30</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/an-introduction-to-the-global-market-research-process/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972-2.jpg</image:loc><image:caption>GettyImages9101449722</image:caption><image:title>GettyImages9101449722</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-66-1.png</image:loc><image:caption>Sampleforblogpost661</image:caption><image:title>Sampleforblogpost661</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/vladislav-klapin-YeO44yVTl20-unsplash-scaled.jpg</image:loc><image:caption>vladislavklapinYeO44yVTl20unsplashscaled</image:caption><image:title>vladislavklapinYeO44yVTl20unsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/siora-photography-cixohzDpNIo-unsplash-scaled.jpg</image:loc><image:caption>sioraphotographycixohzDpNIounsplashscaled</image:caption><image:title>sioraphotographycixohzDpNIounsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><lastmod>2025-09-29</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/why-tech-buyers-are-saying-not-yet/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Why-millennials-demand-work-life-balance-1-1024x512.png</image:loc><image:caption>modernmillennialsandworklifebalance</image:caption><image:title>Whymillennialsdemandworklifebalance11024x512</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-1-1024x535.png</image:loc><image:caption>Submitaresearchbrief</image:caption><image:title>submitaresearchbrief11024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1366731738-1.jpg</image:loc><image:caption>GettyImages13667317381</image:caption><image:title>GettyImages13667317381</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20191003_Green_brick.jpg</image:loc><image:caption>20191003Greenbrick</image:caption><image:title>20191003Greenbrick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2089465288.jpg</image:loc><image:caption>GettyImages2089465288</image:caption><image:title>GettyImages2089465288</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages1162094164scaled</image:caption><image:title>GettyImages1162094164scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><lastmod>2025-10-29</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-starbucks-wins-by-thinking-local/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Trend-1-Explore-the-rise-of-subscription-consolidation-in-streaming_--1024x512-3.png</image:loc><image:caption>Trend1Exploretheriseofsubscriptionconsolidationinstreaming1024x5123</image:caption><image:title>Trend1Exploretheriseofsubscriptionconsolidationinstreaming1024x5123</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1321462048-1.jpg</image:loc><image:caption>GettyImages13214620481</image:caption><image:title>GettyImages13214620481</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1351767347.jpg</image:loc><image:caption>GettyImages1351767347</image:caption><image:title>GettyImages1351767347</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535-Sep-19-2025-02-50-49-9013-PM.png</image:loc><image:caption>submitaresearchbrief21024x535Sep1920250250499013PM</image:caption><image:title>submitaresearchbrief21024x535Sep1920250250499013PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/siora-photography-cixohzDpNIo-unsplash-scaled.jpg</image:loc><image:caption>sioraphotographycixohzDpNIounsplashscaled</image:caption><image:title>sioraphotographycixohzDpNIounsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled-2.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled2</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1511305390-1.jpg</image:loc><image:caption>GettyImages15113053901</image:caption><image:title>GettyImages15113053901</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><lastmod>2025-10-09</lastmod></url><url><loc>https://kadence.com/knowledge/identifying-new-market-opportunities-with-market-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1321462048-1.jpg</image:loc><image:caption>GettyImages13214620481</image:caption><image:title>GettyImages13214620481</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Opportunity-analysis-9-1024x535.png</image:loc><image:caption>Opportunityanalysis91024x535</image:caption><image:title>Opportunityanalysis91024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Opportunity-analysis-8-1024x535.png</image:loc><image:caption>Opportunityanalysis81024x535</image:caption><image:title>Opportunityanalysis81024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Opportunity-analysis-7-1024x535.png</image:loc><image:caption>Opportunityanalysis71024x535</image:caption><image:title>Opportunityanalysis71024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-4b-1024x535-Sep-16-2025-09-10-19-3843-AM.png</image:loc><image:caption>downloadagencycredentialsorbrochure4b1024x535Sep1620250910193843AM</image:caption><image:title>downloadagencycredentialsorbrochure4b1024x535Sep1620250910193843AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-67.png</image:loc><image:caption>Sampleforblogpost67</image:caption><image:title>Sampleforblogpost67</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1210286581.jpg</image:loc><image:caption>GettyImages1210286581</image:caption><image:title>GettyImages1210286581</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-60.png</image:loc><image:caption>Sampleforblogpost60</image:caption><image:title>Sampleforblogpost60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Opportunity-analysis-6-1024x535.png</image:loc><image:caption>Opportunityanalysis61024x535</image:caption><image:title>Opportunityanalysis61024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><lastmod>2026-02-18</lastmod></url><url><loc>https://kadence.com/office/market-research-agency-detroit</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WLASALOGO2017144x46</image:caption><image:title>WLASALOGO2017144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WIBrandAndAdvertising</image:caption><image:title>WIBrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>KadenceInternationalisHighlyCommendedforGlobalAgencyofTheYear</image:caption><image:title>WIMGlobalAgencycop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:caption><image:title>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ESOMAR-Congress-2023-Winner-216x216.jpg</image:loc><image:caption>WIMESOMARCongress2023Winner216x216</image:caption><image:title>WIMESOMARCongress2023Winner216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090.jpg</image:loc><image:caption>WHshanelahiDDiLYtF88wunsplashscaled2180x1090</image:caption><image:title>WHshanelahiDDiLYtF88wunsplashscaled2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090.jpg</image:loc><image:caption>WIMphotoofpeopleleaningonwoodentable31846142180x1090</image:caption><image:title>WIMphotoofpeopleleaningonwoodentable31846142180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRSOpperationsAwardsTrophy</image:caption><image:title>WIPmrsoppies2216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>KadenceInternationalMarketResearchAgencyoftheYearSingapore</image:caption><image:title>WIMOptimizedimage131216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WHanastasiadulgierQboRVYU6sfQunsplash12180x1090</image:caption><image:title>WHanastasiadulgierQboRVYU6sfQunsplash12180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WIProductDevelopment</image:caption><image:title>WIProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2020</image:caption><image:title>WIMAOTYcrop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>KadenceteamcollectingAgencyoftheYearaward</image:caption><image:title>WIMJOE43941216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:caption><image:title>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wallstreetjournal-logo-217x120.png</image:loc><image:caption>wallstreetjournallogo217x120</image:caption><image:title>wallstreetjournallogo217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WIFieldworkServices</image:caption><image:title>WIFieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>MarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMmrsoppies216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>BestDataCollectionFinalistMarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMBestDataCollection216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagersplayingsport</image:caption><image:title>WIMgirlsonwhiteredjerseyplayinghandgame1634652720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIMchuttersnapmfo1E7omzkunsplash720x216</image:caption><image:title>WIMchuttersnapmfo1E7omzkunsplash720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WIInsightActivation</image:caption><image:title>WIInsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIMedwardheuKyzXEc2ksunsplash1814x372</image:caption><image:title>WIMedwardheuKyzXEc2ksunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WICustomerAndMarket</image:caption><image:title>WICustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURAInnovationoftheYearaward</image:caption><image:title>WIMFinalistlogoLARGE216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>MarketingInteractiveAgencyoftheYearWinnerGold2021</image:caption><image:title>WIMmarketinginteractiveagencyoftheyear2021gold216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wallstreetjournallogo</image:caption><image:title>wallstreetjournallogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2021</image:caption><image:title>WIMAOTYMR1216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>QuirksSupplieroftheYearKadenceInternational</image:caption><image:title>WIMQuirkAwards1881216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611.jpg</image:loc><image:caption>WHclaybankshwLAI5lRhdMunsplash1e1614876480611</image:caption><image:title>WHclaybankshwLAI5lRhdMunsplash1e1614876480611</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><lastmod>2026-03-24</lastmod></url><url><loc>https://kadence.com/en-us/service/emerging-research-methods/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>JapanTokyo</image:caption><image:title>WIMJapanOffice88x88006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL1200pxSamsungwordmarksvg144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages1162094164scaled</image:caption><image:title>GettyImages1162094164scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIMchuttersnapmfo1E7omzkunsplash720x216</image:caption><image:title>WIMchuttersnapmfo1E7omzkunsplash720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>KadenceIndonesia</image:caption><image:title>WIMIndonesiaOffice88x885</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_adam-wilson-I2f5BbeXPVY-unsplash-scaled-720x216.jpg</image:loc><image:caption>WIMadamwilsonI2f5BbeXPVYunsplashscaled720x216</image:caption><image:title>WIMadamwilsonI2f5BbeXPVYunsplashscaled720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>ashopinTokyoJapan</image:caption><image:title>WIMJapanOffice88x88007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>KadenceUKofficeteam</image:caption><image:title>WIMUKOffice88x8813</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>KadenceChina</image:caption><image:title>WIMarticle88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>MarketresearchinAsia</image:caption><image:title>WIMPhilippinesOffice88x88009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/icon_unilever.png</image:loc><image:caption>iconunilever</image:caption><image:title>iconunilever</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WLMarsInclogo2019392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Asahi_logo.svg-144x56.png</image:loc><image:caption>Asahi</image:caption><image:title>WLAsahilogosvg144x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>KadenceIndia</image:caption><image:title>WIMIndiaOffice88x88003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UKoffice</image:caption><image:title>WIMUKOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1464550329-2.jpg</image:loc><image:caption>GettyImages14645503292</image:caption><image:title>GettyImages14645503292</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-66-1.png</image:loc><image:caption>Sampleforblogpost661</image:caption><image:title>Sampleforblogpost661</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIMTestimonials3903x651001</image:caption><image:title>WIMTestimonials3903x651001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>KadenceIndiaofficeteam</image:caption><image:title>WIMIndiaOffice88x88002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>KadencePhilippinesofficeteam</image:caption><image:title>WIMPhilippinesOffice88x88008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>KadenceVietnam</image:caption><image:title>WIMVietnamOffice15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>KadenceUSAteamphoto</image:caption><image:title>WIMUSOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WLBridgestonelogo288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogo288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>KadenceIndonesiaofficeteam</image:caption><image:title>WIMIndonesiaOffice88x884</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-60-1.png</image:loc><image:caption>Sampleforblogpost601</image:caption><image:title>Sampleforblogpost601</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>KadenceChinaofficeteam</image:caption><image:title>WIMKadenceChina88x88001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>KadenceSingaporeofficeteam</image:caption><image:title>WIMKadenceSingaporeoffice88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>ConductingOnlineResearchinAsia2</image:caption><image:title>WIMConductingOnlineResearchinAsia2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>KadenceThailand</image:caption><image:title>WIMThailandOffice88x8811</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bloomberg_Media_stack_blk-144x45.png</image:loc><image:caption>BloombergMedia</image:caption><image:title>WLBloombergMediastackblk144x45</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432.jpg</image:loc><image:caption>BloombergNeuroscience</image:caption><image:title>WIMballshapedcirclecloseupdark414860copy1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Emerging%20research%20methods_1090x545.jpg</image:loc><image:caption>Emergingresearchmethodologies</image:caption><image:title>WIMEmergingresearchmethods1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1139733438-scaled-2.jpg</image:loc><image:caption>GettyImages1139733438scaled2</image:caption><image:title>GettyImages1139733438scaled2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLdiscoverchannellogo392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIMTestimonials3304x304002</image:caption><image:title>WIMTestimonials3304x304002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>BenefitTick</image:caption><image:title>WIiconbenefittick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><lastmod>2025-10-28</lastmod></url><url><loc>https://kadence.com/ja/service/ad-testing-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>KadenceThailand</image:caption><image:title>WIMThailandOffice88x8811</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>KadenceIndia</image:caption><image:title>WIMIndiaOffice88x88003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>KadenceSingaporeofficeteam</image:caption><image:title>WIMKadenceSingaporeoffice88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432.jpg</image:loc><image:caption>BloombergNeuroscience</image:caption><image:title>WIMballshapedcirclecloseupdark414860copy1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>BenefitTick</image:caption><image:title>WIiconbenefittick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>KadenceIndonesiaofficeteam</image:caption><image:title>WIMIndonesiaOffice88x884</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogo288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>KadenceChinaofficeteam</image:caption><image:title>WIMKadenceChina88x88001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>MarketresearchinAsia</image:caption><image:title>WIMPhilippinesOffice88x88009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>JapanTokyo</image:caption><image:title>WIMJapanOffice88x88006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_light-trails-on-highway-at-night-315938-1440x432.jpg</image:loc><image:caption>CarsonHighwayatNight</image:caption><image:title>WIMlighttrailsonhighwayatnight3159381440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Ad-testing_1090x545.jpg</image:loc><image:caption>adtesting</image:caption><image:title>WIMAdtesting1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WLBridgestonelogo288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>KadenceChina</image:caption><image:title>WIMarticle88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>KadenceUKofficeteam</image:caption><image:title>WIMUKOffice88x8813</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bloomberg_Media_stack_blk-144x45.png</image:loc><image:caption>BloombergMedia</image:caption><image:title>WLBloombergMediastackblk144x45</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/WIM_Run-Workshops-Research-Into-Action.png</image:loc><image:caption>Workshopsactivation</image:caption><image:title>WIMRunWorkshopsResearchIntoAction</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>ashopinTokyoJapan</image:caption><image:title>WIMJapanOffice88x88007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_288x83.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars288x83</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>KadenceIndonesia</image:caption><image:title>WIMIndonesiaOffice88x885</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/vital-strategies-logo.png</image:loc><image:caption>vitalstrategieslogo</image:caption><image:title>vitalstrategieslogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>KadenceUSAteamphoto</image:caption><image:title>WIMUSOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WIM_Vital%20Strategies_720x216.jpg</image:loc><image:caption>VitalStrategies</image:caption><image:title>WIMVitalStrategies720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_yoodo_gobear_web_logo-392x133.png</image:loc><image:caption>GoBear</image:caption><image:title>WLyoodogobearweblogo392x133</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>KadenceVietnam</image:caption><image:title>WIMVietnamOffice15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLdiscoverchannellogo392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-220x240.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi220x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UKoffice</image:caption><image:title>WIMUKOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Annie-spratt_720x216.jpg</image:loc><image:caption>WIMAnniespratt720x216</image:caption><image:title>WIMAnniespratt720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIMTestimonials3304x304002</image:caption><image:title>WIMTestimonials3304x304002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>KadenceIndiaofficeteam</image:caption><image:title>WIMIndiaOffice88x88002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIMTestimonials3903x651001</image:caption><image:title>WIMTestimonials3903x651001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WLMarsInclogo2019392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1280px-Mars_Inc_logo_2019_svg-196x56.png</image:loc><image:caption>1280pxMarsInclogo2019svg196x56</image:caption><image:title>1280pxMarsInclogo2019svg196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL1200pxSamsungwordmarksvg144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>KadencePhilippinesofficeteam</image:caption><image:title>WIMPhilippinesOffice88x88008</image:title></image:image><lastmod>2025-10-02</lastmod></url><url><loc>https://kadence.com/knowledge/the-impact-of-mobile-devices-on-survey-responses-why-question-types-matter-more-than-ever/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V7-1024x535-Sep-16-2025-09-14-04-1890-AM.png</image:loc><image:caption>GENZGenZV71024x535Sep1620250914041890AM</image:caption><image:title>GENZGenZV71024x535Sep1620250914041890AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-4-1024x535-Sep-16-2025-09-20-19-9475-AM.png</image:loc><image:caption>141024x535Sep1620250920199475AM</image:caption><image:title>141024x535Sep1620250920199475AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages1162094164scaled</image:caption><image:title>GettyImages1162094164scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972.jpg</image:loc><image:caption>GettyImages910144972</image:caption><image:title>GettyImages910144972</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1464550329.jpg</image:loc><image:caption>GettyImages1464550329</image:caption><image:title>GettyImages1464550329</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1298137791.jpg</image:loc><image:caption>GettyImages1298137791</image:caption><image:title>GettyImages1298137791</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><lastmod>2025-09-19</lastmod></url><url><loc>https://kadence.com/ja/service/sensory-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>BenefitTick</image:caption><image:title>WIiconbenefittick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>ashopinTokyoJapan</image:caption><image:title>WIMJapanOffice88x88007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bloomberg_Media_stack_blk-144x45.png</image:loc><image:caption>BloombergMedia</image:caption><image:title>WLBloombergMediastackblk144x45</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432.jpg</image:loc><image:caption>BloombergNeuroscience</image:caption><image:title>WIMballshapedcirclecloseupdark414860copy1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>KadenceUSAteamphoto</image:caption><image:title>WIMUSOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIMTestimonials3304x304002</image:caption><image:title>WIMTestimonials3304x304002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Taste-test-sensory-research_1090x545.jpg</image:loc><image:caption>Tastetestsensoryresearch</image:caption><image:title>WIMTastetestsensoryresearch1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL1200pxSamsungwordmarksvg144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>KadenceUKofficeteam</image:caption><image:title>WIMUKOffice88x8813</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>KadenceIndonesia</image:caption><image:title>WIMIndonesiaOffice88x885</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216.jpg</image:loc><image:caption>WIMdebbyhudsonjcc8sxK2Adwunsplash1720x216</image:caption><image:title>WIMdebbyhudsonjcc8sxK2Adwunsplash1720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>KadenceVietnam</image:caption><image:title>WIMVietnamOffice15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>KadenceIndiaofficeteam</image:caption><image:title>WIMIndiaOffice88x88002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>KadenceThailand</image:caption><image:title>WIMThailandOffice88x8811</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Annie-spratt_720x216.jpg</image:loc><image:caption>WIMAnniespratt720x216</image:caption><image:title>WIMAnniespratt720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>ConductingOnlineResearchinAsia2</image:caption><image:title>WIMConductingOnlineResearchinAsia2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UKoffice</image:caption><image:title>WIMUKOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>KadenceSingaporeofficeteam</image:caption><image:title>WIMKadenceSingaporeoffice88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLdiscoverchannellogo392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>KadenceChina</image:caption><image:title>WIMarticle88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogo288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>JapanTokyo</image:caption><image:title>WIMJapanOffice88x88006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WLBridgestonelogo288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>KadenceIndia</image:caption><image:title>WIMIndiaOffice88x88003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIMTestimonials3903x651001</image:caption><image:title>WIMTestimonials3903x651001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>KadenceIndonesiaofficeteam</image:caption><image:title>WIMIndonesiaOffice88x884</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WLMarsInclogo2019392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>KadencePhilippinesofficeteam</image:caption><image:title>WIMPhilippinesOffice88x88008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>MarketresearchinAsia</image:caption><image:title>WIMPhilippinesOffice88x88009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/Mitsubishi.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_light-trails-on-highway-at-night-315938-1440x432.jpg</image:loc><image:caption>CarsonHighwayatNight</image:caption><image:title>WIMlighttrailsonhighwayatnight3159381440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_yoodo_gobear_web_logo-392x133.png</image:loc><image:caption>GoBear</image:caption><image:title>WLyoodogobearweblogo392x133</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>KadenceChinaofficeteam</image:caption><image:title>WIMKadenceChina88x88001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><lastmod>2025-10-03</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/sources-of-data-collection-in-market-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972-2.jpg</image:loc><image:caption>GettyImages9101449722</image:caption><image:title>GettyImages9101449722</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-66-1.png</image:loc><image:caption>Sampleforblogpost661</image:caption><image:title>Sampleforblogpost661</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1339997481-2.jpg</image:loc><image:caption>GettyImages13399974812</image:caption><image:title>GettyImages13399974812</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><lastmod>2025-10-28</lastmod></url><url><loc>https://kadence.com/agency-brochure/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-5-392x178.png</image:loc><image:caption>WLunilever35392x178</image:caption><image:title>WLunilever35392x178</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_100x677_004.jpg</image:loc><image:caption>WIMTestimonials100x677004</image:caption><image:title>WIMTestimonials100x677004</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-220x240.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi220x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/samsung%20logo.png</image:loc><image:caption>samsunglogo</image:caption><image:title>samsunglogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_2133x858_Jewel_Tower2-1.jpg</image:loc><image:caption>WIM2133x858JewelTower21</image:caption><image:title>WIM2133x858JewelTower21</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_288x83.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars288x83</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogo288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/Panasonic.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-392x126.png</image:loc><image:caption>WLASALOGO2017392x126</image:caption><image:title>WLASALOGO2017392x126</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_CAGLogo-180x120.jpg</image:loc><image:caption>ChangiAirportGroupLogo</image:caption><image:title>WLCAGLogo180x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-2180x1090.jpg</image:loc><image:caption>WIMchuttersnapmfo1E7omzkunsplash2180x1090</image:caption><image:title>WIMchuttersnapmfo1E7omzkunsplash2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_100x677_001.jpg</image:loc><image:caption>WIMTestimonials100x677001</image:caption><image:title>WIMTestimonials100x677001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Havells_Logo.svg-364x240.png</image:loc><image:caption>Havells</image:caption><image:title>WL1200pxHavellsLogosvg364x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_wall-street-journal-logo-144x14.png</image:loc><image:caption>TheWallStreetJournal</image:caption><image:title>WLwallstreetjournallogo144x14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_yoodo_gobear_web_logo-392x133.png</image:loc><image:caption>GoBear</image:caption><image:title>WLyoodogobearweblogo392x133</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLdiscoverchannellogo392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Down_Arrow.svg</image:loc><image:caption>WIDownArrow</image:caption><image:title>WIDownArrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_100x684_003.jpg</image:loc><image:caption>WIMTestimonials100x684003</image:caption><image:title>WIMTestimonials100x684003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL1200pxSamsungwordmarksvg144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mimi-thian-lp1AKIUV3yo-unsplash-2180x1090.jpg</image:loc><image:caption>WIMmimithianlp1AKIUV3younsplash2180x1090</image:caption><image:title>WIMmimithianlp1AKIUV3younsplash2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_vital-strategies-logo-294x91.png</image:loc><image:caption>VitalStrategies</image:caption><image:title>WLvitalstrategieslogo294x91</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/Mitsubishi.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_100x677_005.jpg</image:loc><image:caption>WIMTestimonials100x677005</image:caption><image:title>WIMTestimonials100x677005</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Asahi_logo.svg-144x56.png</image:loc><image:caption>Asahi</image:caption><image:title>WLAsahilogosvg144x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_100x677_006.jpg</image:loc><image:caption>WIMTestimonials100x677006</image:caption><image:title>WIMTestimonials100x677006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/bloomberg%20logo.png</image:loc><image:caption>bloomberglogo</image:caption><image:title>bloomberglogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bloomberg_Media_stack_blk-144x45.png</image:loc><image:caption>BloombergMedia</image:caption><image:title>WLBloombergMediastackblk144x45</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/changi-airport-logo-193x120.png</image:loc><image:caption>changiairportlogo193x120</image:caption><image:title>changiairportlogo193x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_100x677_002.jpg</image:loc><image:caption>WIMTestimonials100x677002</image:caption><image:title>WIMTestimonials100x677002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><lastmod>2025-10-01</lastmod></url><url><loc>https://kadence.com/knowledge/the-new-retail-experience-technology-layouts-and-entertainment-inside-todays-stores/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/H2G7jOuH15tnEEf_tc-8RgF8Zc9mGBGhHxtIZTas_U8u4Tc2KJ9eks7JlTkdu-27QAe5R8go6d-AnnLYaCyMS2RCdGYPjummPWqHxLGL3BN-856fFgmyL6bR-yBEzfAwnU-koDzSRRKRdaXxWD_wy.png</image:loc><image:caption>H2G7jOuH15tnEEftc8RgF8Zc9mGBGhHxtIZTasU8u4Tc2KJ9eks7JlTkdu27QAe5R8go6dAnnLYaCyMS2RCdGYPjummPWqHxLGL3BN856fFgmyL6bRyBEzfAwnUkoDzSRRKRdaXxWDwy</image:caption><image:title>H2G7jOuH15tnEEftc8RgF8Zc9mGBGhHxtIZTasU8u4Tc2KJ9eks7JlTkdu27QAe5R8go6dAnnLYaCyMS2RCdGYPjummPWqHxLGL3BN856fFgmyL6bRyBEzfAwnUkoDzSRRKRdaXxWDwy</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zzaILDFPj-qkNFR5buyPseI-ZEj5epGM8f9elOBOzW6fZ0EiTZCOhZSluesl9PrvBQky7ojUVaPz8amPE_wEuAtJoQLWca-L1BN7ZDB47eHtToTsfzZ2UB9KP7TXszfXN2vTXz5og6UmBj-9oo9oE.png</image:loc><image:caption>zzaILDFPjqkNFR5buyPseIZEj5epGM8f9elOBOzW6fZ0EiTZCOhZSluesl9PrvBQky7ojUVaPz8amPEwEuAtJoQLWcaL1BN7ZDB47eHtToTsfzZ2UB9KP7TXszfXN2vTXz5og6UmBj9oo9oE</image:caption><image:title>zzaILDFPjqkNFR5buyPseIZEj5epGM8f9elOBOzW6fZ0EiTZCOhZSluesl9PrvBQky7ojUVaPz8amPEwEuAtJoQLWcaL1BN7ZDB47eHtToTsfzZ2UB9KP7TXszfXN2vTXz5og6UmBj9oo9oE</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/0TqwRMPqIMDIVEsa5dceLZP35w5O-OgEgWWFrqUGhXEsYmYttixeEW-xa1b3e_gJUVJL-TnPXIDRor7lID5RPxDybuUs6yKOH6PhKRZJa8WOwLORnWGB7v6z5nQfo119yAcxv-7PZdd7c5ycjJjoN.png</image:loc><image:caption>0TqwRMPqIMDIVEsa5dceLZP35w5OOgEgWWFrqUGhXEsYmYttixeEWxa1b3egJUVJLTnPXIDRor7lID5RPxDybuUs6yKOH6PhKRZJa8WOwLORnWGB7v6z5nQfo119yAcxv7PZdd7c5ycjJjoN</image:caption><image:title>0TqwRMPqIMDIVEsa5dceLZP35w5OOgEgWWFrqUGhXEsYmYttixeEWxa1b3egJUVJLTnPXIDRor7lID5RPxDybuUs6yKOH6PhKRZJa8WOwLORnWGB7v6z5nQfo119yAcxv7PZdd7c5ycjJjoN</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-crcredentials-or-brochure-1-1024x535-Sep-16-2025-08-47-39-6195-AM.png</image:loc><image:caption>downloadagencycrcredentialsorbrochure11024x535Sep1620250847396195AM</image:caption><image:title>downloadagencycrcredentialsorbrochure11024x535Sep1620250847396195AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/iCRmW-wJvuNDuWpNRwguSaEZR3bK8yesBxSTJ7kes-9nEImMkR9UysBLH29FRcqk1vxKd5WsKHJPrgeEBoRzwpCmvH8CxeJeXI80DP9SFXSgHdCZsw1sp2FoA_H9PPD6VLmD1_BgrSZgVfKYvckHE.png</image:loc><image:caption>iCRmWwJvuNDuWpNRwguSaEZR3bK8yesBxSTJ7kes9nEImMkR9UysBLH29FRcqk1vxKd5WsKHJPrgeEBoRzwpCmvH8CxeJeXI80DP9SFXSgHdCZsw1sp2FoAH9PPD6VLmD1BgrSZgVfKYvckHE</image:caption><image:title>iCRmWwJvuNDuWpNRwguSaEZR3bK8yesBxSTJ7kes9nEImMkR9UysBLH29FRcqk1vxKd5WsKHJPrgeEBoRzwpCmvH8CxeJeXI80DP9SFXSgHdCZsw1sp2FoAH9PPD6VLmD1BgrSZgVfKYvckHE</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20190522-02Q2_PZ6AO2tjZO4Q32mD4Iw-scaled.jpg</image:loc><image:caption>2019052202Q2PZ6AO2tjZO4Q32mD4Iwscaled</image:caption><image:title>2019052202Q2PZ6AO2tjZO4Q32mD4Iwscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/about-face-for-web.png</image:loc><image:caption>aboutfaceforweb</image:caption><image:title>aboutfaceforweb</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Fashion-Buyer-Types-1024x535.png</image:loc><image:caption>FashionBuyerTypes1024x535</image:caption><image:title>FashionBuyerTypes1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2089465288.jpg</image:loc><image:caption>GettyImages2089465288</image:caption><image:title>GettyImages2089465288</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1467527792.jpg</image:loc><image:caption>GettyImages1467527792</image:caption><image:title>GettyImages1467527792</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/HHh04gqRjQI9FE8Xw9_qum1Ychhts8fK_50IjIo55oLABYwcLr8GC1YHRGrFE_R65cY35YKGNU0nlEivENo6KZN9QcSJZY8kL2l2OLkTCZssG3x7JKwioUgdaWQ1ik6Di_w9sueYEtw4warZrkdSe.png</image:loc><image:caption>HHh04gqRjQI9FE8Xw9qum1Ychhts8fK50IjIo55oLABYwcLr8GC1YHRGrFER65cY35YKGNU0nlEivENo6KZN9QcSJZY8kL2l2OLkTCZssG3x7JKwioUgdaWQ1ik6Diw9sueYEtw4warZrkdSe</image:caption><image:title>HHh04gqRjQI9FE8Xw9qum1Ychhts8fK50IjIo55oLABYwcLr8GC1YHRGrFER65cY35YKGNU0nlEivENo6KZN9QcSJZY8kL2l2OLkTCZssG3x7JKwioUgdaWQ1ik6Diw9sueYEtw4warZrkdSe</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><lastmod>2025-09-19</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-to-balance-brand-equity-and-performance-marketing-for-greater-roi-copy-of-seo-template/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/nqklmNTLH9O7ebz3ZVMjPpviqReJGyCFuW2eE8shNIVs_eAddI32mzv9HE4zgeIBvgcic4SMcA1hsFXT76VeZMB58mDPaAc22jTOrrWSUs3aALdEV0zmBvpe9soLxfKzAHEAkpvcKme-07bwpRRuG-2.png</image:loc><image:caption>nqklmNTLH9O7ebz3ZVMjPpviqReJGyCFuW2eE8shNIVseAddI32mzv9HE4zgeIBvgcic4SMcA1hsFXT76VeZMB58mDPaAc22jTOrrWSUs3aALdEV0zmBvpe9soLxfKzAHEAkpvcKme07bwpRRuG2</image:caption><image:title>nqklmNTLH9O7ebz3ZVMjPpviqReJGyCFuW2eE8shNIVseAddI32mzv9HE4zgeIBvgcic4SMcA1hsFXT76VeZMB58mDPaAc22jTOrrWSUs3aALdEV0zmBvpe9soLxfKzAHEAkpvcKme07bwpRRuG2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-12-1.png</image:loc><image:caption>CopyofSampleforblogpost121</image:caption><image:title>CopyofSampleforblogpost121</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-32-1024x535-Sep-19-2025-06-56-26-8760-PM.png</image:loc><image:caption>1321024x535Sep1920250656268760PM</image:caption><image:title>1321024x535Sep1920250656268760PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/rxjMcX-rmYLSESYLvM3RkTUYQXQ-zNoZK4nOGWmjdpANhsmcQrRfrCKYvEpvzlJwJ1NjFw4SHCdtMU7FqvAYSvj7oqgjsU9im0sqOwGxeIY7H8vo3vp0RcU_v8zF-_9Xd8qFRtzYeCyV40AZNf2HF-2.png</image:loc><image:caption>rxjMcXrmYLSESYLvM3RkTUYQXQzNoZK4nOGWmjdpANhsmcQrRfrCKYvEpvzlJwJ1NjFw4SHCdtMU7FqvAYSvj7oqgjsU9im0sqOwGxeIY7H8vo3vp0RcUv8zF9Xd8qFRtzYeCyV40AZNf2HF2</image:caption><image:title>rxjMcXrmYLSESYLvM3RkTUYQXQzNoZK4nOGWmjdpANhsmcQrRfrCKYvEpvzlJwJ1NjFw4SHCdtMU7FqvAYSvj7oqgjsU9im0sqOwGxeIY7H8vo3vp0RcUv8zF9Xd8qFRtzYeCyV40AZNf2HF2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1492377092%20(1).jpg</image:loc><image:caption>GettyImages14923770921</image:caption><image:title>GettyImages14923770921</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1505954018-2.jpg</image:loc><image:caption>GettyImages15059540182</image:caption><image:title>GettyImages15059540182</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1448284790-1.jpg</image:loc><image:caption>GettyImages14482847901</image:caption><image:title>GettyImages14482847901</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/yFZP5ALYF33GpccNQjaZZMlZBjoaboeN-ml_3JLf8YoBw1WnwngUM8aY2UKeNvNLau8DBV0W-YNUnB-COuCoLLZpzi47-GipImAXwak-J7sTd4_OmIKmo_La9RUgJR2c26JLvoBR_uFHXodsRdNdK-2.png</image:loc><image:caption>yFZP5ALYF33GpccNQjaZZMlZBjoaboeNml3JLf8YoBw1WnwngUM8aY2UKeNvNLau8DBV0WYNUnBCOuCoLLZpzi47GipImAXwakJ7sTd4OmIKmoLa9RUgJR2c26JLvoBRuFHXodsRdNdK2</image:caption><image:title>yFZP5ALYF33GpccNQjaZZMlZBjoaboeNml3JLf8YoBw1WnwngUM8aY2UKeNvNLau8DBV0WYNUnBCOuCoLLZpzi47GipImAXwakJ7sTd4OmIKmoLa9RUgJR2c26JLvoBRuFHXodsRdNdK2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535-Sep-19-2025-06-49-24-7308-PM.png</image:loc><image:caption>submitaresearchbrief21024x535Sep1920250649247308PM</image:caption><image:title>submitaresearchbrief21024x535Sep1920250649247308PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><lastmod>2025-10-08</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-to-conduct-online-research-in-india/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-81-1.png</image:loc><image:caption>CopyofSampleforblogpost811</image:caption><image:title>CopyofSampleforblogpost811</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/As-introduction-to-Data-collection-in-marketing-research-2.jpg</image:loc><image:caption>AsintroductiontoDatacollectioninmarketingresearch2</image:caption><image:title>AsintroductiontoDatacollectioninmarketingresearch2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Kadence-Icon-380x380.png</image:loc><image:caption>KadenceIcon380x380</image:caption><image:title>KadenceIcon380x380</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200604-08empty-concrete-tunnel-through-mosque-1007431-1.jpg</image:loc><image:caption>2020060408emptyconcretetunnelthroughmosque10074311</image:caption><image:title>2020060408emptyconcretetunnelthroughmosque10074311</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-4b.png</image:loc><image:caption>DownloadourAgencyCredentials</image:caption><image:title>downloadagencycredentialsorbrochure4b</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/siora-photography-cixohzDpNIo-unsplash-scaled.jpg</image:loc><image:caption>sioraphotographycixohzDpNIounsplashscaled</image:caption><image:title>sioraphotographycixohzDpNIounsplashscaled</image:title></image:image><lastmod>2026-03-24</lastmod></url><url><loc>https://kadence.com/knowledge/the-8-major-differences-between-domestic-and-international-market-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/thisisengineering-raeng-DbLlKd8u2Rw-unsplash-scaled.jpg</image:loc><image:caption>thisisengineeringraengDbLlKd8u2Rwunsplashscaled</image:caption><image:title>thisisengineeringraengDbLlKd8u2Rwunsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages1162094164scaled</image:caption><image:title>GettyImages1162094164scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972.jpg</image:loc><image:caption>GettyImages910144972</image:caption><image:title>GettyImages910144972</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-488082287.jpg</image:loc><image:caption>GettyImages488082287</image:caption><image:title>GettyImages488082287</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><lastmod>2025-09-22</lastmod></url><url><loc>https://kadence.com/en-us/office/market-research-agency-tampa</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wallstreetjournal-logo-217x120.png</image:loc><image:caption>wallstreetjournallogo217x120</image:caption><image:title>wallstreetjournallogo217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>MarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMmrsoppies216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>KadenceInternationalisHighlyCommendedforGlobalAgencyofTheYear</image:caption><image:title>WIMGlobalAgencycop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ESOMAR-Congress-2023-Winner-216x216.jpg</image:loc><image:caption>WIMESOMARCongress2023Winner216x216</image:caption><image:title>WIMESOMARCongress2023Winner216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WIInsightActivation</image:caption><image:title>WIInsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagersplayingsport</image:caption><image:title>WIMgirlsonwhiteredjerseyplayinghandgame1634652720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WHanastasiadulgierQboRVYU6sfQunsplash12180x1090</image:caption><image:title>WHanastasiadulgierQboRVYU6sfQunsplash12180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>KadenceInternationalMarketResearchAgencyoftheYearSingapore</image:caption><image:title>WIMOptimizedimage131216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>MarketingInteractiveAgencyoftheYearWinnerGold2021</image:caption><image:title>WIMmarketinginteractiveagencyoftheyear2021gold216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIMedwardheuKyzXEc2ksunsplash1814x372</image:caption><image:title>WIMedwardheuKyzXEc2ksunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:caption><image:title>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090.jpg</image:loc><image:caption>WIMphotoofpeopleleaningonwoodentable31846142180x1090</image:caption><image:title>WIMphotoofpeopleleaningonwoodentable31846142180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wallstreetjournallogo</image:caption><image:title>wallstreetjournallogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WICustomerAndMarket</image:caption><image:title>WICustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611.jpg</image:loc><image:caption>WHclaybankshwLAI5lRhdMunsplash1e1614876480611</image:caption><image:title>WHclaybankshwLAI5lRhdMunsplash1e1614876480611</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURAInnovationoftheYearaward</image:caption><image:title>WIMFinalistlogoLARGE216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>BestDataCollectionFinalistMarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMBestDataCollection216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090.jpg</image:loc><image:caption>WHshanelahiDDiLYtF88wunsplashscaled2180x1090</image:caption><image:title>WHshanelahiDDiLYtF88wunsplashscaled2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRSOpperationsAwardsTrophy</image:caption><image:title>WIPmrsoppies2216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:caption><image:title>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2021</image:caption><image:title>WIMAOTYMR1216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WIBrandAndAdvertising</image:caption><image:title>WIBrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIMchuttersnapmfo1E7omzkunsplash720x216</image:caption><image:title>WIMchuttersnapmfo1E7omzkunsplash720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WIProductDevelopment</image:caption><image:title>WIProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WLASALOGO2017144x46</image:caption><image:title>WLASALOGO2017144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WIFieldworkServices</image:caption><image:title>WIFieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>QuirksSupplieroftheYearKadenceInternational</image:caption><image:title>WIMQuirkAwards1881216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>KadenceteamcollectingAgencyoftheYearaward</image:caption><image:title>WIMJOE43941216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2020</image:caption><image:title>WIMAOTYcrop216x216</image:title></image:image><lastmod>2026-03-24</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-future-is-wearable-understanding-consumer-behavior-in-the-world-of-wearable-technology/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1160180516-scaled-1.jpg</image:loc><image:caption>GettyImages1160180516scaled1</image:caption><image:title>GettyImages1160180516scaled1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages1162094164scaled</image:caption><image:title>GettyImages1162094164scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Consumers-are-taking-control-of-their-well-being-with-wearable-tech_-2-1024x535-Sep-19-2025-06-37-09-0765-PM.png</image:loc><image:caption>Consumersaretakingcontroloftheirwellbeingwithwearabletech21024x535Sep1920250637090765PM</image:caption><image:title>Consumersaretakingcontroloftheirwellbeingwithwearabletech21024x535Sep1920250637090765PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20191003_Green_brick.jpg</image:loc><image:caption>20191003Greenbrick</image:caption><image:title>20191003Greenbrick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Consumers-are-taking-control-of-their-well-being-with-wearable-tech_-3-1-1024x535-Sep-19-2025-06-36-35-9567-PM.png</image:loc><image:caption>Consumersaretakingcontroloftheirwellbeingwithwearabletech311024x535Sep1920250636359567PM</image:caption><image:title>Consumersaretakingcontroloftheirwellbeingwithwearabletech311024x535Sep1920250636359567PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-future-of-the-home-gym-2-1024x535-Sep-19-2025-06-36-33-8330-PM.png</image:loc><image:caption>Thefutureofthehomegym21024x535Sep1920250636338330PM</image:caption><image:title>Thefutureofthehomegym21024x535Sep1920250636338330PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><lastmod>2025-09-26</lastmod></url><url><loc>https://kadence.com/podcast/ep-25-music-ai-rights-revenue-and-creation-with-simmi-singh/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Simmi%20Singh%20Headshot.jpg</image:loc><image:caption>SimmiSinghHeadshot</image:caption><image:title>SimmiSinghHeadshot</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Episode%2025-%20Music%20AI_%20Rights%2c%20Revenue%20and%20Creation%20with%20Simmi%20Singh.png</image:loc><image:caption>Episode25MusicAIRightsRevenueandCreationwithSimmiSingh</image:caption><image:title>Episode25MusicAIRightsRevenueandCreationwithSimmiSingh</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/BL_elusive-consumer-cover-1000x432.png</image:loc><image:caption>BLelusiveconsumercover1000x432</image:caption><image:title>BLelusiveconsumercover1000x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><lastmod>2025-12-10</lastmod></url><url><loc>https://kadence.com/en-us/podcast/ep-3-the-importance-of-security-and-privacy-for-consumers-with-roland-cloutier/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/About%20Our%20Guest%20Images/Roland-Cloutier.jpeg</image:loc><image:caption>RolandCloutier</image:caption><image:title>RolandCloutier</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/BL_elusive-consumer-cover-1000x432.png</image:loc><image:caption>BLelusiveconsumercover1000x432</image:caption><image:title>BLelusiveconsumercover1000x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/WH_ep-03_Roland-Cloutier-podcast-cover-image.png</image:loc><image:caption>WHep03RolandCloutierpodcastcoverimage</image:caption><image:title>WHep03RolandCloutierpodcastcoverimage</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><lastmod>2025-10-01</lastmod></url><url><loc>https://kadence.com/knowledge/how-ai-and-social-media-are-redefining-information-searches-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/How%20AI%20and%20Social%20Media%20Are%20Redefining%20Information%20Searches.jpg</image:loc><image:caption>HowAIandSocialMediaAreRedefiningInformationSearches</image:caption><image:title>HowAIandSocialMediaAreRedefiningInformationSearches</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages1162094164scaled</image:caption><image:title>GettyImages1162094164scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1219583078.jpg</image:loc><image:caption>GettyImages1219583078</image:caption><image:title>GettyImages1219583078</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-crcredentials-or-brochure-1.png</image:loc><image:caption>downloadagencycrcredentialsorbrochure1</image:caption><image:title>downloadagencycrcredentialsorbrochure1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Why-modern-millennials-are-less-brand-loyal-1-1024x512.png</image:loc><image:caption>Whymodernmillennialsarelessbrandloyal</image:caption><image:title>Whymodernmillennialsarelessbrandloyal11024x512</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/podcast/ep-17-exploring-human-centered-design-with-yasir-drabu-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/About%20Our%20Guest%20Images/Yasir-Headshot.png</image:loc><image:caption>YasirHeadshot</image:caption><image:title>YasirHeadshot</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/BL_elusive-consumer-cover-1000x432.png</image:loc><image:caption>BLelusiveconsumercover1000x432</image:caption><image:title>BLelusiveconsumercover1000x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/Featured%20images/Episode-17-Podcast-episode-covers-1.png</image:loc><image:caption>Episode17Podcastepisodecovers1</image:caption><image:title>Episode17Podcastepisodecovers1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><lastmod>2025-10-06</lastmod></url><url><loc>https://kadence.com/sector/ecommerce/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>KadenceIndia</image:caption><image:title>WIMIndiaOffice88x88003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432.jpg</image:loc><image:caption>BloombergNeuroscience</image:caption><image:title>WIMballshapedcirclecloseupdark414860copy1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>KadenceIndonesiaofficeteam</image:caption><image:title>WIMIndonesiaOffice88x884</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>ashopinTokyoJapan</image:caption><image:title>WIMJapanOffice88x88007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogo288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WI_Bloomberg_Media_300x94.jpg</image:loc><image:caption>BloombergMedia</image:caption><image:title>WIBloombergMedia300x94</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_concept-testing.svg</image:loc><image:caption>WIconcepttesting</image:caption><image:title>WIconcepttesting</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>KadenceUSAteamphoto</image:caption><image:title>WIMUSOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>KadenceInternationalMarketResearchAgencyoftheYearSingapore</image:caption><image:title>WIMOptimizedimage131216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-vietnam.png</image:loc><image:caption>KadenceVietnamofficeteam</image:caption><image:title>officevietnam</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerUnderstanding.svg</image:loc><image:caption>WICustomerUnderstanding</image:caption><image:title>WICustomerUnderstanding</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>KadenceIndiaofficeteam</image:caption><image:title>WIMIndiaOffice88x88002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>KadenceUKofficeteam</image:caption><image:title>WIMUKOffice88x8813</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Digo-cropped-600x600.png</image:loc><image:caption>TPDigocropped600x600</image:caption><image:title>TPDigocropped600x600</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>KadenceSingaporeofficeteam</image:caption><image:title>WIMKadenceSingaporeoffice88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>MarketresearchinAsia</image:caption><image:title>WIMPhilippinesOffice88x88009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>KadenceChina</image:caption><image:title>WIMarticle88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/bloomberg%20logo.png</image:loc><image:caption>bloomberglogo</image:caption><image:title>bloomberglogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:caption><image:title>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1250219296.jpg</image:loc><image:caption>GettyImages1250219296</image:caption><image:title>GettyImages1250219296</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogosvg392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>QuirksSupplieroftheYearKadenceInternational</image:caption><image:title>WIMQuirkAwards1881216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_annie-spratt-0cPSKUEANqU-unsplash-1440x432.jpg</image:loc><image:caption>WIManniespratt0cPSKUEANqUunsplash1440x432</image:caption><image:title>WIManniespratt0cPSKUEANqUunsplash1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_Ecommerce-Sector-46x46.png</image:loc><image:caption>ICEcommerceSector46x46</image:caption><image:title>ICEcommerceSector46x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIMTestimonials3903x651001</image:caption><image:title>WIMTestimonials3903x651001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2020</image:caption><image:title>WIMAOTYcrop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL1200pxSamsungwordmarksvg144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>KadenceInternationalisHighlyCommendedforGlobalAgencyofTheYear</image:caption><image:title>WIMGlobalAgencycop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WLMarsInclogo2019392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>KadenceThailand</image:caption><image:title>WIMThailandOffice88x8811</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/6%20expectations%20japanese%20consumers%20have-from%20in%20home%20delivery%20services.jpg</image:loc><image:caption>6expectationsjapaneseconsumershavefrominhomedeliveryservices</image:caption><image:title>6expectationsjapaneseconsumershavefrominhomedeliveryservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerSatisfaction.svg</image:loc><image:caption>WICustomerSatisfaction</image:caption><image:title>WICustomerSatisfaction</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_wall-street-journal-logo-144x14.png</image:loc><image:caption>TheWallStreetJournal</image:caption><image:title>WLwallstreetjournallogo144x14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIMTestimonials3304x304002</image:caption><image:title>WIMTestimonials3304x304002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>KadenceChinaofficeteam</image:caption><image:title>WIMKadenceChina88x88001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_yoodo_gobear_web_logo-392x133.png</image:loc><image:caption>GoBear</image:caption><image:title>WLyoodogobearweblogo392x133</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>KadenceIndonesia</image:caption><image:title>WIMIndonesiaOffice88x885</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>BestDataCollectionFinalistMarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMBestDataCollection216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>JapanTokyo</image:caption><image:title>WIMJapanOffice88x88006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/market-research-us.jpg</image:loc><image:caption>marketresearchus</image:caption><image:title>marketresearchus</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_MarketUnderstanding.svg</image:loc><image:caption>WIMarketUnderstanding</image:caption><image:title>WIMarketUnderstanding</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UKoffice</image:caption><image:title>WIMUKOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Streaming-Wars_580x578.png</image:loc><image:caption>WIMStreamingWars580x578</image:caption><image:title>WIMStreamingWars580x578</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_wallstreetjournal-logo-217x120.png</image:loc><image:caption>WSJ</image:caption><image:title>WLwallstreetjournallogo217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Ecommerce-1090x545.png</image:loc><image:caption>WIMEcommerce1090x545</image:caption><image:title>WIMEcommerce1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLdiscoverchannellogo392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_SegmentationSimple.svg</image:loc><image:caption>WISegmentationSimple</image:caption><image:title>WISegmentationSimple</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRSOpperationsAwardsTrophy</image:caption><image:title>WIPmrsoppies2216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-83493472-1-e1672165763469.jpg</image:loc><image:caption>GettyImages834934721e1672165763469</image:caption><image:title>GettyImages834934721e1672165763469</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-893585104.jpg</image:loc><image:caption>GettyImages893585104</image:caption><image:title>GettyImages893585104</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Ad-testing.svg</image:loc><image:caption>WIAdtesting</image:caption><image:title>WIAdtesting</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premiumhomeappliancesfridgewashingmachine</image:caption><image:title>WIMPremiumhomeappliancesfridgewashingmachine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-958770796.jpg</image:loc><image:caption>GettyImages958770796</image:caption><image:title>GettyImages958770796</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-philippines-88x88.jpg</image:loc><image:caption>officephilippines88x88</image:caption><image:title>officephilippines88x88</image:title></image:image><lastmod>2025-10-02</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/thailands-digital-wallet-test-is-reshaping-how-people-pay/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1181405477.jpg</image:loc><image:caption>GettyImages1181405477</image:caption><image:title>GettyImages1181405477</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1468361221-2.jpg</image:loc><image:caption>GettyImages14683612212</image:caption><image:title>GettyImages14683612212</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-3-1024x536-Sep-19-2025-05-26-54-9441-PM.png</image:loc><image:caption>submitaresearchbrief431024x536Sep1920250526549441PM</image:caption><image:title>submitaresearchbrief431024x536Sep1920250526549441PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages1162094164scaled</image:caption><image:title>GettyImages1162094164scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/General-The-Future-of-Finance-1024x535-Sep-19-2025-05-00-56-9308-PM.png</image:loc><image:caption>GeneralTheFutureofFinance1024x535Sep1920250500569308PM</image:caption><image:title>GeneralTheFutureofFinance1024x535Sep1920250500569308PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200604-07dan-freeman-G4E6PcOt4Ps-unsplash-1.jpg</image:loc><image:caption>2020060407danfreemanG4E6PcOt4Psunsplash1</image:caption><image:title>2020060407danfreemanG4E6PcOt4Psunsplash1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><lastmod>2025-09-26</lastmod></url><url><loc>https://kadence.com/en-us/podcast/ep-10-inside-the-mind-of-the-consumer-with-danielle-blugrind/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/BL_elusive-consumer-cover-1000x432.png</image:loc><image:caption>BLelusiveconsumercover1000x432</image:caption><image:title>BLelusiveconsumercover1000x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/Featured%20images/EPISODE-X-8.png</image:loc><image:caption>EPISODEX8</image:caption><image:title>EPISODEX8</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/About%20Our%20Guest%20Images/Danielle-Blugrind-Headshot.jpeg</image:loc><image:caption>DanielleBlugrindHeadshot</image:caption><image:title>DanielleBlugrindHeadshot</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><lastmod>2025-11-07</lastmod></url><url><loc>https://kadence.com/knowledge/how-to-create-a-compelling-product-marketing-plan/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1448284790.jpg</image:loc><image:caption>GettyImages1448284790</image:caption><image:title>GettyImages1448284790</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1088608128.jpg</image:loc><image:caption>GettyImages1088608128</image:caption><image:title>GettyImages1088608128</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-2024-07-19T155054_038.png</image:loc><image:caption>Sampleforblogpost20240719T155054038</image:caption><image:title>Sampleforblogpost20240719T155054038</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><lastmod>2026-03-19</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/from-browsing-to-buying-using-customer-journey-research-to-boost-sales/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-This-was-the-task-1-1024x576-2.png</image:loc><image:caption>CopyofThiswasthetask11024x5762</image:caption><image:title>CopyofThiswasthetask11024x5762</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-30-2.png</image:loc><image:caption>Sampleforblogpost302</image:caption><image:title>Sampleforblogpost302</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1181405477.jpg</image:loc><image:caption>GettyImages1181405477</image:caption><image:title>GettyImages1181405477</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2089465288.jpg</image:loc><image:caption>GettyImages2089465288</image:caption><image:title>GettyImages2089465288</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/About-face_social-media-_About-face-1-04-2-1024x535-Sep-19-2025-05-27-36-7609-PM.png</image:loc><image:caption>AboutfacesocialmediaAboutface10421024x535Sep1920250527367609PM</image:caption><image:title>AboutfacesocialmediaAboutface10421024x535Sep1920250527367609PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1219583078-2.jpg</image:loc><image:caption>GettyImages12195830782</image:caption><image:title>GettyImages12195830782</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><lastmod>2025-09-30</lastmod></url><url><loc>https://kadence.com/en-us/service/ad-testing-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>KadenceVietnam</image:caption><image:title>WIMVietnamOffice15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1505954018-2.jpg</image:loc><image:caption>GettyImages15059540182</image:caption><image:title>GettyImages15059540182</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1459392752-2.jpg</image:loc><image:caption>GettyImages14593927522</image:caption><image:title>GettyImages14593927522</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLdiscoverchannellogo392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>KadenceIndiaofficeteam</image:caption><image:title>WIMIndiaOffice88x88002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>BenefitTick</image:caption><image:title>WIiconbenefittick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-220x240.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi220x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>KadenceChina</image:caption><image:title>WIMarticle88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>KadenceThailand</image:caption><image:title>WIMThailandOffice88x8811</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-85-2.png</image:loc><image:caption>Sampleforblogpost852</image:caption><image:title>Sampleforblogpost852</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIMTestimonials3304x304002</image:caption><image:title>WIMTestimonials3304x304002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL1200pxSamsungwordmarksvg144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432.jpg</image:loc><image:caption>BloombergNeuroscience</image:caption><image:title>WIMballshapedcirclecloseupdark414860copy1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_yoodo_gobear_web_logo-392x133.png</image:loc><image:caption>GoBear</image:caption><image:title>WLyoodogobearweblogo392x133</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/vital-strategies-logo.png</image:loc><image:caption>vitalstrategieslogo</image:caption><image:title>vitalstrategieslogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>KadenceUKofficeteam</image:caption><image:title>WIMUKOffice88x8813</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_light-trails-on-highway-at-night-315938-1440x432.jpg</image:loc><image:caption>CarsonHighwayatNight</image:caption><image:title>WIMlighttrailsonhighwayatnight3159381440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIMTestimonials3903x651001</image:caption><image:title>WIMTestimonials3903x651001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bloomberg_Media_stack_blk-144x45.png</image:loc><image:caption>BloombergMedia</image:caption><image:title>WLBloombergMediastackblk144x45</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>ashopinTokyoJapan</image:caption><image:title>WIMJapanOffice88x88007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/green-chameleon-s9CC2SKySJM-unsplash-scaled-e1617020759599-2.jpg</image:loc><image:caption>greenchameleons9CC2SKySJMunsplashscalede16170207595992</image:caption><image:title>greenchameleons9CC2SKySJMunsplashscalede16170207595992</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/WIM_Run-Workshops-Research-Into-Action.png</image:loc><image:caption>Workshopsactivation</image:caption><image:title>WIMRunWorkshopsResearchIntoAction</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Ad-testing_1090x545.jpg</image:loc><image:caption>adtesting</image:caption><image:title>WIMAdtesting1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WIM_Vital%20Strategies_720x216.jpg</image:loc><image:caption>VitalStrategies</image:caption><image:title>WIMVitalStrategies720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>JapanTokyo</image:caption><image:title>WIMJapanOffice88x88006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1280px-Mars_Inc_logo_2019_svg-196x56.png</image:loc><image:caption>1280pxMarsInclogo2019svg196x56</image:caption><image:title>1280pxMarsInclogo2019svg196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogo288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WLBridgestonelogo288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>KadenceChinaofficeteam</image:caption><image:title>WIMKadenceChina88x88001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WLMarsInclogo2019392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>KadenceUSAteamphoto</image:caption><image:title>WIMUSOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1492377092%20(1).jpg</image:loc><image:caption>GettyImages14923770921</image:caption><image:title>GettyImages14923770921</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>KadencePhilippinesofficeteam</image:caption><image:title>WIMPhilippinesOffice88x88008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>KadenceSingaporeofficeteam</image:caption><image:title>WIMKadenceSingaporeoffice88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>KadenceIndonesiaofficeteam</image:caption><image:title>WIMIndonesiaOffice88x884</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Annie-spratt_720x216.jpg</image:loc><image:caption>WIMAnniespratt720x216</image:caption><image:title>WIMAnniespratt720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>KadenceIndia</image:caption><image:title>WIMIndiaOffice88x88003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>KadenceIndonesia</image:caption><image:title>WIMIndonesiaOffice88x885</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>MarketresearchinAsia</image:caption><image:title>WIMPhilippinesOffice88x88009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UKoffice</image:caption><image:title>WIMUKOffice88x8814</image:title></image:image><lastmod>2025-10-28</lastmod></url><url><loc>https://kadence.com/ja/knowledge/how-to-conduct-online-research-in-india/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200604-08empty-concrete-tunnel-through-mosque-1007431-2.jpg</image:loc><image:caption>2020060408emptyconcretetunnelthroughmosque10074312</image:caption><image:title>2020060408emptyconcretetunnelthroughmosque10074312</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Kadence-Icon-380x380.png</image:loc><image:caption>KadenceIcon380x380</image:caption><image:title>KadenceIcon380x380</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_brooke-cagle-YpefHkUc8BQ-unsplash-2-scaled-720x216.jpg</image:loc><image:caption>onlineresearchinasia</image:caption><image:title>WIMbrookecagleYpefHkUc8BQunsplash2scaled720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/smiling-woman-holding-black-smartphone-937541-e1594957269376-542x487.jpg</image:loc><image:caption>smilingwomanholdingblacksmartphone937541e1594957269376542x487</image:caption><image:title>smilingwomanholdingblacksmartphone937541e1594957269376542x487</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Online-panels-and-surveys_1090x545.jpg</image:loc><image:caption>Onlinepanelsandsurveys</image:caption><image:title>WIMOnlinepanelsandsurveys1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><lastmod>2025-10-08</lastmod></url><url><loc>https://kadence.com/ja/services-category/insight-activation/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>KadenceIndonesiaofficeteam</image:caption><image:title>WIMIndonesiaOffice88x884</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>KadenceUKofficeteam</image:caption><image:title>WIMUKOffice88x8813</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UKoffice</image:caption><image:title>WIMUKOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>KadenceIndonesia</image:caption><image:title>WIMIndonesiaOffice88x885</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLdiscoverchannellogo392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogo288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>JapanTokyo</image:caption><image:title>WIMJapanOffice88x88006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>MarketresearchinAsia</image:caption><image:title>WIMPhilippinesOffice88x88009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Design.svg</image:loc><image:caption>WIDesign</image:caption><image:title>WIDesign</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>KadenceChinaofficeteam</image:caption><image:title>WIMKadenceChina88x88001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>KadenceVietnam</image:caption><image:title>WIMVietnamOffice15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>KadenceUSAteamphoto</image:caption><image:title>WIMUSOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_yoodo_gobear_web_logo-392x133.png</image:loc><image:caption>GoBear</image:caption><image:title>WLyoodogobearweblogo392x133</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>KadenceThailand</image:caption><image:title>WIMThailandOffice88x8811</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>ashopinTokyoJapan</image:caption><image:title>WIMJapanOffice88x88007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-220x240.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi220x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>KadenceIndia</image:caption><image:title>WIMIndiaOffice88x88003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WLMarsInclogo2019392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20191118_photo-1491895200222-0fc4a4c35e18-scaled.jpg</image:loc><image:caption>20191118photo14918952002220fc4a4c35e18scaled</image:caption><image:title>20191118photo14918952002220fc4a4c35e18scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagersplayingsport</image:caption><image:title>WIMgirlsonwhiteredjerseyplayinghandgame1634652720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-392x126.png</image:loc><image:caption>WLASALOGO2017392x126</image:caption><image:title>WLASALOGO2017392x126</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>KadenceSingaporeofficeteam</image:caption><image:title>WIMKadenceSingaporeoffice88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/patrick-tomasso-1NTFSnV-KLs-unsplash-scaled.jpg</image:loc><image:caption>patricktomasso1NTFSnVKLsunsplashscaled</image:caption><image:title>patricktomasso1NTFSnVKLsunsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL1200pxSamsungwordmarksvg144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>KadenceChina</image:caption><image:title>WIMarticle88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/WIM_Run-Workshops-Research-Into-Action.png</image:loc><image:caption>Workshopsactivation</image:caption><image:title>WIMRunWorkshopsResearchIntoAction</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIMTestimonials3903x651001</image:caption><image:title>WIMTestimonials3903x651001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1280px-Mars_Inc_logo_2019_svg-392x112-Sep-26-2025-05-26-59-9262-AM.png</image:loc><image:caption>1280pxMarsInclogo2019svg392x112Sep2620250526599262AM</image:caption><image:title>1280pxMarsInclogo2019svg392x112Sep2620250526599262AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bloomberg_Media_stack_blk-144x45.png</image:loc><image:caption>BloombergMedia</image:caption><image:title>WLBloombergMediastackblk144x45</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>KadenceIndiaofficeteam</image:caption><image:title>WIMIndiaOffice88x88002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIMTestimonials3304x304002</image:caption><image:title>WIMTestimonials3304x304002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Workshops-scaled-407x186-1.jpg</image:loc><image:caption>Workshops</image:caption><image:title>Workshopsscaled407x1861</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_light-trails-on-highway-at-night-315938-1440x432.jpg</image:loc><image:caption>CarsonHighwayatNight</image:caption><image:title>WIMlighttrailsonhighwayatnight3159381440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogosvg392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_stakeholder-interviews.svg</image:loc><image:caption>WIstakeholderinterviews</image:caption><image:title>WIstakeholderinterviews</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_288x83.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars288x83</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/Mitsubishi.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Unilever-food-solutions-300x113.png</image:loc><image:caption>unileverfoodsolutions</image:caption><image:title>WLUnileverfoodsolutions300x113</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Annie-spratt_720x216.jpg</image:loc><image:caption>WIMAnniespratt720x216</image:caption><image:title>WIMAnniespratt720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_workshops.svg</image:loc><image:caption>WIworkshops</image:caption><image:title>WIworkshops</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WIInsightActivation</image:caption><image:title>WIInsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>KadencePhilippinesofficeteam</image:caption><image:title>WIMPhilippinesOffice88x88008</image:title></image:image><lastmod>2025-10-03</lastmod></url><url><loc>https://kadence.com/knowledge/the-changing-face-of-car-ownership-in-china-signals-a-new-consumer-era/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/General-Uncover-the-latest-trends-in-global-media-consumption.png</image:loc><image:caption>GeneralUncoverthelatesttrendsinglobalmediaconsumption</image:caption><image:title>GeneralUncoverthelatesttrendsinglobalmediaconsumption</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Copy-of-Sample-for-blog-post-6-500x500.png</image:loc><image:caption>CopyofSampleforblogpost6500x500</image:caption><image:title>CopyofSampleforblogpost6500x500</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1226119399-scaled.jpg</image:loc><image:caption>GettyImages1226119399scaled</image:caption><image:title>GettyImages1226119399scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647.png</image:loc><image:caption>cta580x647</image:caption><image:title>cta580x647</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1.jpg</image:loc><image:caption>20200129Header1</image:caption><image:title>20200129Header1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-1.png</image:loc><image:caption>submitaresearchbrief1</image:caption><image:title>submitaresearchbrief1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/knowledge/why-scooters-not-cars-are-leading-asias-electric-future/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1321462048-1.jpg</image:loc><image:caption>GettyImages13214620481</image:caption><image:title>GettyImages13214620481</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1409897250-1.jpg</image:loc><image:caption>GettyImages14098972501</image:caption><image:title>GettyImages14098972501</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Hatasu-Philippines-1.png</image:loc><image:caption>HatasuPhilippines1</image:caption><image:title>HatasuPhilippines1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Auto-Automotive-personas-1-1024x535-1.png</image:loc><image:caption>AutoAutomotivepersonas11024x5351</image:caption><image:title>AutoAutomotivepersonas11024x5351</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Gogoro-1.png</image:loc><image:caption>Gogoro1</image:caption><image:title>Gogoro1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1226119399-scaled.jpg</image:loc><image:caption>GettyImages1226119399scaled</image:caption><image:title>GettyImages1226119399scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-3-1024x536-1.png</image:loc><image:caption>submitaresearchbrief431024x5361</image:caption><image:title>submitaresearchbrief431024x5361</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Sample%20for%20blog%20post%20%20(3).png</image:loc><image:caption>Sampleforblogpost3</image:caption><image:title>Sampleforblogpost3</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><lastmod>2025-10-08</lastmod></url><url><loc>https://kadence.com/knowledge/understanding-the-urban-rural-divide-in-indonesian-shopping-behaviour/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-1024x535.png</image:loc><image:caption>Submitaresearchbrief</image:caption><image:title>submitaresearchbrief41024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Featured%20Images/nathan-dumlao-oRKF_ZBJYGM-unsplash-scaled-e1630469828604.jpg</image:loc><image:caption>nathandumlaooRKFZBJYGMunsplashscalede1630469828604</image:caption><image:title>nathandumlaooRKFZBJYGMunsplashscalede1630469828604</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1321462048-1.jpg</image:loc><image:caption>GettyImages13214620481</image:caption><image:title>GettyImages13214620481</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Indofood%E2%80%99s%20Success%20in%20Rural%20Markets.jpg</image:loc><image:caption>IndofoodsSuccessinRuralMarkets</image:caption><image:title>IndofoodsSuccessinRuralMarkets</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Tokopedia%E2%80%99s%20Urban%20Expansion%20Strategy.jpg</image:loc><image:caption>TokopediasUrbanExpansionStrategy</image:caption><image:title>TokopediasUrbanExpansionStrategy</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-49.png</image:loc><image:caption>CopyofSampleforblogpost49</image:caption><image:title>CopyofSampleforblogpost49</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Trend-3-Uncover-the-trends-in-mobile-media-consumption-1024x512-Sep-11-2025-08-38-19-6967-PM.png</image:loc><image:caption>Trend3Uncoverthetrendsinmobilemediaconsumption1024x512Sep1120250838196967PM</image:caption><image:title>Trend3Uncoverthetrendsinmobilemediaconsumption1024x512Sep1120250838196967PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1.jpg</image:loc><image:caption>20200129Header1</image:caption><image:title>20200129Header1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><lastmod>2025-10-23</lastmod></url><url><loc>https://kadence.com/knowledge/understanding-americas-five-consumer-segments/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-57.png</image:loc><image:caption>CopyofSampleforblogpost57</image:caption><image:title>CopyofSampleforblogpost57</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1464550329.jpg</image:loc><image:caption>GettyImages1464550329</image:caption><image:title>GettyImages1464550329</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-3-1024x535.png</image:loc><image:caption>Submityourmarketresearchbrief</image:caption><image:title>submitaresearchbrief31024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages1162094164scaled</image:caption><image:title>GettyImages1162094164scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972.jpg</image:loc><image:caption>GettyImages910144972</image:caption><image:title>GettyImages910144972</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-Modern-Plate-1-1024x535.png</image:loc><image:caption>globaldiningtrends</image:caption><image:title>TheModernPlate11024x535</image:title></image:image><lastmod>2025-10-28</lastmod></url><url><loc>https://kadence.com/case-study/developing-comms-to-deliver-behavioural-change-for-vital-strategies/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/vital-strategies-logo.png</image:loc><image:caption>vitalstrategieslogo</image:caption><image:title>vitalstrategieslogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/WH_Vital-Strategies.jpg</image:loc><image:caption>WHVitalStrategies</image:caption><image:title>WHVitalStrategies</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>ConductingOnlineResearchinAsia2</image:caption><image:title>WIMConductingOnlineResearchinAsia2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1459392752.jpg</image:loc><image:caption>GettyImages1459392752</image:caption><image:title>GettyImages1459392752</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1254054171.jpg</image:loc><image:caption>GettyImages1254054171</image:caption><image:title>GettyImages1254054171</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><lastmod>2025-10-06</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/customer-journey-mapping-in-market-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20190522-02Q2_PZ6AO2tjZO4Q32mD4Iw-scaled-1.jpg</image:loc><image:caption>2019052202Q2PZ6AO2tjZO4Q32mD4Iwscaled1</image:caption><image:title>2019052202Q2PZ6AO2tjZO4Q32mD4Iwscaled1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1346682879-1.jpg</image:loc><image:caption>GettyImages13466828791</image:caption><image:title>GettyImages13466828791</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/TREND1-From%20Treat%20to%20Treatment.png</image:loc><image:caption>TREND1FromTreattoTreatment</image:caption><image:title>TREND1FromTreattoTreatment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2089465288.jpg</image:loc><image:caption>GettyImages2089465288</image:caption><image:title>GettyImages2089465288</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1278695300-scaled-1.jpg</image:loc><image:caption>GettyImages1278695300scaled1</image:caption><image:title>GettyImages1278695300scaled1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535.png</image:loc><image:caption>submityourbrief</image:caption><image:title>submitaresearchbrief21024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><lastmod>2026-02-23</lastmod></url><url><loc>https://kadence.com/office/uk/</loc><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WICustomerAndMarket</image:caption><image:title>WICustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2020</image:caption><image:title>WIMAOTYcrop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_CNY_1024x711.jpg</image:loc><image:caption>ChineseNewYearGroupofstaffholdingredenvelopes</image:caption><image:title>WIMCNY1024x711</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_Technology-Sector-46x46.png</image:loc><image:caption>ICTechnologySector46x46</image:caption><image:title>ICTechnologySector46x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>MarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMmrsoppies216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRSOpperationsAwardsTrophy</image:caption><image:title>WIPmrsoppies2216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_central-location-testing.svg</image:loc><image:caption>WIcentrallocationtesting</image:caption><image:title>WIcentrallocationtesting</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WIFieldworkServices</image:caption><image:title>WIFieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_BBGMEDIA2018-1280x720-1-392x123.jpg</image:loc><image:caption>WLBBGMEDIA20181280x7201392x123</image:caption><image:title>WLBBGMEDIA20181280x7201392x123</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1675449633.jpg</image:loc><image:caption>GettyImages1675449633</image:caption><image:title>GettyImages1675449633</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-research-panels.svg</image:loc><image:caption>WIonlineresearchpanels</image:caption><image:title>WIonlineresearchpanels</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-451572543.jpg</image:loc><image:caption>GettyImages451572543</image:caption><image:title>GettyImages451572543</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Featured%20Images/GettyImages-1432581383.jpg</image:loc><image:caption>GettyImages1432581383</image:caption><image:title>GettyImages1432581383</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/Amy-Lo-300x300.png</image:loc><image:caption>AmyLo</image:caption><image:title>AmyLo300x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-5-392x178.png</image:loc><image:caption>WLunilever35392x178</image:caption><image:title>WLunilever35392x178</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-communities.svg</image:loc><image:caption>WIonlinecommunities</image:caption><image:title>WIonlinecommunities</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Samsung-392x64.png</image:loc><image:caption>Samsung</image:caption><image:title>WLSamsung392x64</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Rupert-Sinclair-300x300.jpg</image:loc><image:caption>RupertSinclair</image:caption><image:title>TPRupertSinclair300x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2021</image:caption><image:title>WIMAOTYMR1216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-220x240.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi220x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WIProductDevelopment</image:caption><image:title>WIProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>MarketingInteractiveAgencyoftheYearWinnerGold2021</image:caption><image:title>WIMmarketinginteractiveagencyoftheyear2021gold216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_emerging-methodologies.svg</image:loc><image:caption>WIemergingmethodologies</image:caption><image:title>WIemergingmethodologies</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLdiscoverchannellogo392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Slider-UK_1418x534.gif</image:loc><image:caption>WIMSliderUK1418x534</image:caption><image:title>WIMSliderUK1418x534</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/May-marketing-challenge-UK-scaled.jpg</image:loc><image:caption>MaymarketingchallengeUKscaled</image:caption><image:title>MaymarketingchallengeUKscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURAInnovationoftheYearaward</image:caption><image:title>WIMFinalistlogoLARGE216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>KadenceteamcollectingAgencyoftheYearaward</image:caption><image:title>WIMJOE43941216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>BestDataCollectionFinalistMarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMBestDataCollection216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-42.png</image:loc><image:caption>CopyofSampleforblogpost42</image:caption><image:title>CopyofSampleforblogpost42</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>KadenceInternationalisHighlyCommendedforGlobalAgencyofTheYear</image:caption><image:title>WIMGlobalAgencycop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WIInsightActivation</image:caption><image:title>WIInsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogosvg392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_in-depth-interviews.svg</image:loc><image:caption>WIindepthinterviews</image:caption><image:title>WIindepthinterviews</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1283140974.jpg</image:loc><image:caption>GettyImages1283140974</image:caption><image:title>GettyImages1283140974</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Cindi-Collet-600x600.jpg</image:loc><image:caption>TPCindiCollet600x600</image:caption><image:title>TPCindiCollet600x600</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/WIM_Run-Workshops-Research-Into-Action.png</image:loc><image:caption>Workshopsactivation</image:caption><image:title>WIMRunWorkshopsResearchIntoAction</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>QuirksSupplieroftheYearKadenceInternational</image:caption><image:title>WIMQuirkAwards1881216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>KadenceInternationalMarketResearchAgencyoftheYearSingapore</image:caption><image:title>WIMOptimizedimage131216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WIBrandAndAdvertising</image:caption><image:title>WIBrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ESOMAR-Congress-2023-Winner-216x216.jpg</image:loc><image:caption>WIMESOMARCongress2023Winner216x216</image:caption><image:title>WIMESOMARCongress2023Winner216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Bianca-Abulafia-600x600.jpg</image:loc><image:caption>TPBiancaAbulafia600x600</image:caption><image:title>TPBiancaAbulafia600x600</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WLMarsInclogo2019392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UK%20office%20Kadence_720x216.png</image:loc><image:caption>UKofficeKadence</image:caption><image:title>WIMUKofficeKadence720x216</image:title></image:image><lastmod>2026-03-03</lastmod></url><url><loc>https://kadence.com/service/telephone-depth-interviews/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Havells_Logo.svg-364x240.png</image:loc><image:caption>Havells</image:caption><image:title>WL1200pxHavellsLogosvg364x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432.jpg</image:loc><image:caption>Plug</image:caption><image:title>WIMpaulhanaokaRJkKjLu8I9Iunsplash1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>KadenceUKofficeteam</image:caption><image:title>WIMUKOffice88x8813</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WLMarsInclogo2019392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>KadenceThailand</image:caption><image:title>WIMThailandOffice88x8811</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>ashopinTokyoJapan</image:caption><image:title>WIMJapanOffice88x88007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UKoffice</image:caption><image:title>WIMUKOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIMTestimonials3304x304002</image:caption><image:title>WIMTestimonials3304x304002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_yoodo_gobear_web_logo-392x133.png</image:loc><image:caption>GoBear</image:caption><image:title>WLyoodogobearweblogo392x133</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>ConductingOnlineResearchinAsia2</image:caption><image:title>WIMConductingOnlineResearchinAsia2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WLBridgestonelogo288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL1200pxSamsungwordmarksvg144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>KadenceIndonesiaofficeteam</image:caption><image:title>WIMIndonesiaOffice88x884</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_TDI_1090x545.jpg</image:loc><image:caption>TDItelephoneinterview</image:caption><image:title>WIMTDI1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLdiscoverchannellogo392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-philippines-88x88.jpg</image:loc><image:caption>officephilippines88x88</image:caption><image:title>officephilippines88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>KadenceChinaofficeteam</image:caption><image:title>WIMKadenceChina88x88001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>MarketresearchinAsia</image:caption><image:title>WIMPhilippinesOffice88x88009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>KadenceIndonesia</image:caption><image:title>WIMIndonesiaOffice88x885</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/market-research-us.jpg</image:loc><image:caption>marketresearchus</image:caption><image:title>marketresearchus</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>KadenceSingaporeofficeteam</image:caption><image:title>WIMKadenceSingaporeoffice88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Annie-spratt_720x216.jpg</image:loc><image:caption>WIMAnniespratt720x216</image:caption><image:title>WIMAnniespratt720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216.jpg</image:loc><image:caption>WIMdebbyhudsonjcc8sxK2Adwunsplash1720x216</image:caption><image:title>WIMdebbyhudsonjcc8sxK2Adwunsplash1720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>BenefitTick</image:caption><image:title>WIiconbenefittick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>JapanTokyo</image:caption><image:title>WIMJapanOffice88x88006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-17.png</image:loc><image:caption>CopyofSampleforblogpost17</image:caption><image:title>CopyofSampleforblogpost17</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>KadenceIndiaofficeteam</image:caption><image:title>WIMIndiaOffice88x88002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-vietnam.png</image:loc><image:caption>KadenceVietnamofficeteam</image:caption><image:title>officevietnam</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogo288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>KadenceIndia</image:caption><image:title>WIMIndiaOffice88x88003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIMTestimonials3903x651001</image:caption><image:title>WIMTestimonials3903x651001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>KadenceChina</image:caption><image:title>WIMarticle88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>KadenceUSAteamphoto</image:caption><image:title>WIMUSOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-41.png</image:loc><image:caption>Sampleforblogpost41</image:caption><image:title>Sampleforblogpost41</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><lastmod>2025-10-01</lastmod></url><url><loc>https://kadence.com/fitness-and-medtech-research-report/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1237011854.jpg</image:loc><image:caption>GettyImages1237011854</image:caption><image:title>GettyImages1237011854</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><lastmod>2025-10-16</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/what-is-cati-computer-assisted-telephone-interviewing/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-163145435-1.jpg</image:loc><image:caption>GettyImages1631454351</image:caption><image:title>GettyImages1631454351</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Screenshot%202025-11-07%20at%205.17.09%20PM.png</image:loc><image:caption>Screenshot20251107at51709PM</image:caption><image:title>Screenshot20251107at51709PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/thisisengineering-raeng-DbLlKd8u2Rw-unsplash-scaled-1.jpg</image:loc><image:caption>thisisengineeringraengDbLlKd8u2Rwunsplashscaled1</image:caption><image:title>thisisengineeringraengDbLlKd8u2Rwunsplashscaled1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Kadence-Icon-380x380.png</image:loc><image:caption>KadenceIcon380x380</image:caption><image:title>KadenceIcon380x380</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><lastmod>2025-10-06</lastmod></url><url><loc>https://kadence.com/knowledge/will-the-market-for-space-travel-evolve-as-civilian-air-travel-did/</loc><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-future-of-the-home-gym-2-1024x535-Sep-17-2025-03-50-31-7695-AM.png</image:loc><image:caption>Thefutureofthehomegym21024x535Sep1720250350317695AM</image:caption><image:title>Thefutureofthehomegym21024x535Sep1720250350317695AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1356444715.jpg</image:loc><image:caption>GettyImages1356444715</image:caption><image:title>GettyImages1356444715</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1307361584.jpg</image:loc><image:caption>GettyImages1307361584</image:caption><image:title>GettyImages1307361584</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><lastmod>2026-01-23</lastmod></url><url><loc>https://kadence.com/en-us/case-study/understanding-usage-and-perceptions-of-plug-in-hybrid-electric-vehicles-to-shape-future-comms-for-mitsubishi/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/light-trails-on-highway-at-night-315938-1000x1000.jpg</image:loc><image:caption>lighttrailsonhighwayatnight3159381000x1000</image:caption><image:title>lighttrailsonhighwayatnight3159381000x1000</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>ConductingOnlineResearchinAsia2</image:caption><image:title>WIMConductingOnlineResearchinAsia2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/Mitsubishi.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/michael-discenza-7yLREGwprYo-unsplash-scaled.jpg</image:loc><image:caption>michaeldiscenza7yLREGwprYounsplashscaled</image:caption><image:title>michaeldiscenza7yLREGwprYounsplashscaled</image:title></image:image><lastmod>2025-10-01</lastmod></url><url><loc>https://kadence.com/en-us/careers-in-market-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_careers_Teams_004_740x720.jpg</image:loc><image:caption>WIMcareersTeams004740x720</image:caption><image:title>WIMcareersTeams004740x720</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_check-icon.svg</image:loc><image:caption>Badgewithtick</image:caption><image:title>WIcheckicon</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_careers_Teams_002.jpg</image:loc><image:caption>KadenceIndia</image:caption><image:title>WIMcareersTeams002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-team-1024x768.jpeg</image:loc><image:caption>TeamKadence</image:caption><image:title>WIMKadenceteam1024x768</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Dida_202406_012.png</image:loc><image:caption>AnissaNurKhalidaDida</image:caption><image:title>TPDida202406012</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Valintina_202406_009.jpg</image:loc><image:caption>ValintinaLim</image:caption><image:title>TPValintina202406009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_careers-hero.jpg</image:loc><image:caption>WIMcareershero</image:caption><image:title>WIMcareershero</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_gellie_202406_013.png</image:loc><image:caption>Gellie</image:caption><image:title>TPgellie202406013</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_careers_Teams_001.png</image:loc><image:caption>KadenceIndonesiateam</image:caption><image:title>WIMcareersTeams001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Janine_202406_010.png</image:loc><image:caption>JanineMichalek</image:caption><image:title>TPJanine202406010</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_careers_Teams_006.jpg</image:loc><image:caption>WIMcareersTeams006</image:caption><image:title>WIMcareersTeams006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_careers_Teams_003.jpg</image:loc><image:caption>KadencePhilippinesTeam</image:caption><image:title>WIMcareersTeams003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Ben-Williams_202406_011.jpg</image:loc><image:caption>TPBenWilliams202406011</image:caption><image:title>TPBenWilliams202406011</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Sushil_202406_008.jpg</image:loc><image:caption>Sushil</image:caption><image:title>TPSushil202406008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2020</image:caption><image:title>WIMAOTYcrop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_careers_Teams_005_740x720.jpg</image:loc><image:caption>WIMcareersTeams005740x720</image:caption><image:title>WIMcareersTeams005740x720</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IMG_2273-v2.jpg</image:loc><image:caption>WIMIMG2273v2</image:caption><image:title>WIMIMG2273v2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><lastmod>2026-03-17</lastmod></url><url><loc>https://kadence.com/knowledge/inside-japans-overlooked-dental-crisis-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1351767347-1.jpg</image:loc><image:caption>GettyImages13517673471</image:caption><image:title>GettyImages13517673471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Tartar-and-tooth-stains-top-the-list-while-gum-and-periodontal-issues-dominate-among-older-respondents_-2-1024x576.png</image:loc><image:caption>Tartarandtoothstainstopthelistwhilegumandperiodontalissuesdominateamongolderrespondents21024x576</image:caption><image:title>Tartarandtoothstainstopthelistwhilegumandperiodontalissuesdominateamongolderrespondents21024x576</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-2149276286.jpg</image:loc><image:caption>GettyImages2149276286</image:caption><image:title>GettyImages2149276286</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Consumers-are-taking-control-of-their-well-being-with-wearable-tech_-3-1024x535.png</image:loc><image:caption>Consumersaretakingcontroloftheirwellbeingwithwearabletech31024x535</image:caption><image:title>Consumersaretakingcontroloftheirwellbeingwithwearabletech31024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972.jpg</image:loc><image:caption>GettyImages910144972</image:caption><image:title>GettyImages910144972</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20191003_Green_brick.jpg</image:loc><image:caption>20191003Greenbrick</image:caption><image:title>20191003Greenbrick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Public-Opinion-on-Making-Dental-Checkups-Mandatory-1024x576.png</image:loc><image:caption>PublicOpiniononMakingDentalCheckupsMandatory1024x576</image:caption><image:title>PublicOpiniononMakingDentalCheckupsMandatory1024x576</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Attitudes-Toward-Daily-Oral-Care-and-Preventive-Habits_-1-1024x576.png</image:loc><image:caption>AttitudesTowardDailyOralCareandPreventiveHabits11024x576</image:caption><image:title>AttitudesTowardDailyOralCareandPreventiveHabits11024x576</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Perceived-Link-Between-Oral-and-Systemic-Diseases_-1-1024x576.png</image:loc><image:caption>PerceivedLinkBetweenOralandSystemicDiseases11024x576</image:caption><image:title>PerceivedLinkBetweenOralandSystemicDiseases11024x576</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Why-People-Visit-the-Dentist-in-Japan-1024x576.png</image:loc><image:caption>WhyPeopleVisittheDentistinJapan1024x576</image:caption><image:title>WhyPeopleVisittheDentistinJapan1024x576</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535.png</image:loc><image:caption>submityourbrief</image:caption><image:title>submitaresearchbrief21024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><lastmod>2025-09-10</lastmod></url><url><loc>https://kadence.com/ja/service/design-and-data-visualisation/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>KadenceIndia</image:caption><image:title>WIMIndiaOffice88x88003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>KadenceIndonesia</image:caption><image:title>WIMIndonesiaOffice88x885</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Current-staff_1080x487.jpg</image:loc><image:caption>WIMCurrentstaff1080x487</image:caption><image:title>WIMCurrentstaff1080x487</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>JapanTokyo</image:caption><image:title>WIMJapanOffice88x88006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>ConductingOnlineResearchinAsia2</image:caption><image:title>WIMConductingOnlineResearchinAsia2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Trends_1080x487.jpg</image:loc><image:caption>WIMTrends1080x487</image:caption><image:title>WIMTrends1080x487</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>KadenceThailand</image:caption><image:title>WIMThailandOffice88x8811</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLdiscoverchannellogo392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>KadenceIndiaofficeteam</image:caption><image:title>WIMIndiaOffice88x88002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_OFX2_1080x487.jpg</image:loc><image:caption>WIMOFX21080x487</image:caption><image:title>WIMOFX21080x487</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIMTestimonials3903x651001</image:caption><image:title>WIMTestimonials3903x651001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_infographics_1080x487.jpg</image:loc><image:caption>Kadenceinfographicsdesigndatavisualisation</image:caption><image:title>WIMinfographics1080x487</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UKoffice</image:caption><image:title>WIMUKOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>KadenceSingaporeofficeteam</image:caption><image:title>WIMKadenceSingaporeoffice88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogo288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WLASALOGO2017144x46</image:caption><image:title>WLASALOGO2017144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>KadenceChinaofficeteam</image:caption><image:title>WIMKadenceChina88x88001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL1200pxSamsungwordmarksvg144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>KadenceUSAteamphoto</image:caption><image:title>WIMUSOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>KadenceIndonesiaofficeteam</image:caption><image:title>WIMIndonesiaOffice88x884</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_WWF_1080x487.jpg</image:loc><image:caption>WIMWWF1080x487</image:caption><image:title>WIMWWF1080x487</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Design-and-visualisation_1090x545.jpg</image:loc><image:caption>Designandvisualisation</image:caption><image:title>WIMDesignandvisualisation1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/Mitsubishi.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Annie-spratt_720x216.jpg</image:loc><image:caption>WIMAnniespratt720x216</image:caption><image:title>WIMAnniespratt720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Brands-Exposed_1080x487.jpg</image:loc><image:caption>WIMBrandsExposed1080x487</image:caption><image:title>WIMBrandsExposed1080x487</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>KadencePhilippinesofficeteam</image:caption><image:title>WIMPhilippinesOffice88x88008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>KadenceChina</image:caption><image:title>WIMarticle88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIMTestimonials3304x304002</image:caption><image:title>WIMTestimonials3304x304002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_288x83.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars288x83</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_yoodo_gobear_web_logo-392x133.png</image:loc><image:caption>GoBear</image:caption><image:title>WLyoodogobearweblogo392x133</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>KadenceVietnam</image:caption><image:title>WIMVietnamOffice15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>BenefitTick</image:caption><image:title>WIiconbenefittick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>ashopinTokyoJapan</image:caption><image:title>WIMJapanOffice88x88007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WLMarsInclogo2019392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Research-In-Asia_1080x487.jpg</image:loc><image:caption>WIMResearchInAsia1080x487</image:caption><image:title>WIMResearchInAsia1080x487</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Sustainability_1080x487.jpg</image:loc><image:caption>WIMSustainability1080x487</image:caption><image:title>WIMSustainability1080x487</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_light-trails-on-highway-at-night-315938-1440x432.jpg</image:loc><image:caption>CarsonHighwayatNight</image:caption><image:title>WIMlighttrailsonhighwayatnight3159381440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagersplayingsport</image:caption><image:title>WIMgirlsonwhiteredjerseyplayinghandgame1634652720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>MarketresearchinAsia</image:caption><image:title>WIMPhilippinesOffice88x88009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>KadenceUKofficeteam</image:caption><image:title>WIMUKOffice88x8813</image:title></image:image><lastmod>2025-10-03</lastmod></url><url><loc>https://kadence.com/knowledge/choosing-the-right-approach-qualitative-vs-quantitative-market-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Template-Sample-for-blog-post-16.png</image:loc><image:caption>TemplateSampleforblogpost16</image:caption><image:title>TemplateSampleforblogpost16</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/5-16-1024x535.png</image:loc><image:caption>traveltrends</image:caption><image:title>5161024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972.jpg</image:loc><image:caption>GettyImages910144972</image:caption><image:title>GettyImages910144972</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1464550329.jpg</image:loc><image:caption>GettyImages1464550329</image:caption><image:title>GettyImages1464550329</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><lastmod>2025-10-30</lastmod></url><url><loc>https://kadence.com/knowledge/insider-tips-for-conducting-effective-field-studies/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-39.png</image:loc><image:caption>Sampleforblogpost39</image:caption><image:title>Sampleforblogpost39</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972.jpg</image:loc><image:caption>GettyImages910144972</image:caption><image:title>GettyImages910144972</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1464550329.jpg</image:loc><image:caption>GettyImages1464550329</image:caption><image:title>GettyImages1464550329</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/7-1-1024x535-1.png</image:loc><image:caption>711024x5351</image:caption><image:title>711024x5351</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1464787008.jpg</image:loc><image:caption>GettyImages1464787008</image:caption><image:title>GettyImages1464787008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Consumers-are-taking-control-of-their-well-being-with-wearable-tech_-3-1-1024x535.png</image:loc><image:caption>Consumersaretakingcontroloftheirwellbeingwithwearabletech311024x535</image:caption><image:title>Consumersaretakingcontroloftheirwellbeingwithwearabletech311024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><lastmod>2025-09-20</lastmod></url><url><loc>https://kadence.com/knowledge/fraud-alert-kadence-international-warns-against-scams-misusing-its-name/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Kadence-Icon-380x380.png</image:loc><image:caption>KadenceIcon380x380</image:caption><image:title>KadenceIcon380x380</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><lastmod>2025-11-04</lastmod></url><url><loc>https://kadence.com/service/ad-testing-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432.jpg</image:loc><image:caption>BloombergNeuroscience</image:caption><image:title>WIMballshapedcirclecloseupdark414860copy1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_yoodo_gobear_web_logo-392x133.png</image:loc><image:caption>GoBear</image:caption><image:title>WLyoodogobearweblogo392x133</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>KadenceThailand</image:caption><image:title>WIMThailandOffice88x8811</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>JapanTokyo</image:caption><image:title>WIMJapanOffice88x88006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-220x240.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi220x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL1200pxSamsungwordmarksvg144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/market-research-us.jpg</image:loc><image:caption>marketresearchus</image:caption><image:title>marketresearchus</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>KadenceChinaofficeteam</image:caption><image:title>WIMKadenceChina88x88001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WIM_Vital%20Strategies_720x216.jpg</image:loc><image:caption>VitalStrategies</image:caption><image:title>WIMVitalStrategies720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>KadenceIndia</image:caption><image:title>WIMIndiaOffice88x88003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>KadenceIndiaofficeteam</image:caption><image:title>WIMIndiaOffice88x88002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/vital-strategies-logo.png</image:loc><image:caption>vitalstrategieslogo</image:caption><image:title>vitalstrategieslogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Ad-testing_1090x545.jpg</image:loc><image:caption>adtesting</image:caption><image:title>WIMAdtesting1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>KadenceChina</image:caption><image:title>WIMarticle88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>KadenceIndonesiaofficeteam</image:caption><image:title>WIMIndonesiaOffice88x884</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bloomberg_Media_stack_blk-144x45.png</image:loc><image:caption>BloombergMedia</image:caption><image:title>WLBloombergMediastackblk144x45</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1139733438-scaled.jpg</image:loc><image:caption>GettyImages1139733438scaled</image:caption><image:title>GettyImages1139733438scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>KadenceUSAteamphoto</image:caption><image:title>WIMUSOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1492377092%20(1).jpg</image:loc><image:caption>GettyImages14923770921</image:caption><image:title>GettyImages14923770921</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_light-trails-on-highway-at-night-315938-1440x432.jpg</image:loc><image:caption>CarsonHighwayatNight</image:caption><image:title>WIMlighttrailsonhighwayatnight3159381440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WLMarsInclogo2019392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLdiscoverchannellogo392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-19.png</image:loc><image:caption>CopyofSampleforblogpost19</image:caption><image:title>CopyofSampleforblogpost19</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>KadenceSingaporeofficeteam</image:caption><image:title>WIMKadenceSingaporeoffice88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-vietnam.png</image:loc><image:caption>KadenceVietnamofficeteam</image:caption><image:title>officevietnam</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>ashopinTokyoJapan</image:caption><image:title>WIMJapanOffice88x88007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogo288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIMTestimonials3903x651001</image:caption><image:title>WIMTestimonials3903x651001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WLBridgestonelogo288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-philippines-88x88.jpg</image:loc><image:caption>officephilippines88x88</image:caption><image:title>officephilippines88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/WIM_Run-Workshops-Research-Into-Action.png</image:loc><image:caption>Workshopsactivation</image:caption><image:title>WIMRunWorkshopsResearchIntoAction</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>KadenceIndonesia</image:caption><image:title>WIMIndonesiaOffice88x885</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>MarketresearchinAsia</image:caption><image:title>WIMPhilippinesOffice88x88009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>BenefitTick</image:caption><image:title>WIiconbenefittick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UKoffice</image:caption><image:title>WIMUKOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIMTestimonials3304x304002</image:caption><image:title>WIMTestimonials3304x304002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-72-1.png</image:loc><image:caption>Sampleforblogpost721</image:caption><image:title>Sampleforblogpost721</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_288x83.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars288x83</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>KadenceUKofficeteam</image:caption><image:title>WIMUKOffice88x8813</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/First-choice.png</image:loc><image:caption>Firstchoice</image:caption><image:title>Firstchoice</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1280px-Mars_Inc_logo_2019_svg-196x56.png</image:loc><image:caption>1280pxMarsInclogo2019svg196x56</image:caption><image:title>1280pxMarsInclogo2019svg196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Annie-spratt_720x216.jpg</image:loc><image:caption>WIMAnniespratt720x216</image:caption><image:title>WIMAnniespratt720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><lastmod>2025-10-01</lastmod></url><url><loc>https://kadence.com/podcast/ep-24-documentation-first-product-philosophy-with-josh-angotti/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Episode%2024-%20Documentation-First%20Product%20Philosophy%20with%20Josh%20Angotti%20(1)-1.png</image:loc><image:caption>Episode24DocumentationFirstProductPhilosophywithJoshAngotti11</image:caption><image:title>Episode24DocumentationFirstProductPhilosophywithJoshAngotti11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Josh%20Headshot.jpg</image:loc><image:caption>JoshHeadshot</image:caption><image:title>JoshHeadshot</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/BL_elusive-consumer-cover-1000x432.png</image:loc><image:caption>BLelusiveconsumercover1000x432</image:caption><image:title>BLelusiveconsumercover1000x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><lastmod>2025-10-30</lastmod></url><url><loc>https://kadence.com/knowledge/what-does-a-post-factual-world-mean-for-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Why-millennials-of-today-value-content-with-purpose-1-1024x512-4.png</image:loc><image:caption>Whymillennialsoftodayvaluecontentwithpurpose11024x5124</image:caption><image:title>Whymillennialsoftodayvaluecontentwithpurpose11024x5124</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/ash-from-modern-afflatus-KPDDc1DeP4Y-unsplash-scaled.jpg</image:loc><image:caption>ashfrommodernafflatusKPDDc1DeP4Yunsplashscaled</image:caption><image:title>ashfrommodernafflatusKPDDc1DeP4Yunsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-1024x535.png</image:loc><image:caption>Submitaresearchbrief</image:caption><image:title>submitaresearchbrief41024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/thisisengineering-raeng-DbLlKd8u2Rw-unsplash-scaled.jpg</image:loc><image:caption>thisisengineeringraengDbLlKd8u2Rwunsplashscaled</image:caption><image:title>thisisengineeringraengDbLlKd8u2Rwunsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><lastmod>2025-10-23</lastmod></url><url><loc>https://kadence.com/knowledge/why-the-she-conomy-is-now-driving-global-growth/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1.jpg</image:loc><image:caption>20200129Header1</image:caption><image:title>20200129Header1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1131097418.jpg</image:loc><image:caption>GettyImages1131097418</image:caption><image:title>GettyImages1131097418</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-crcredentials-or-brochure-2-1024x536.png</image:loc><image:caption>downloadagencycrcredentialsorbrochure21024x536</image:caption><image:title>downloadagencycrcredentialsorbrochure21024x536</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1219583078.jpg</image:loc><image:caption>GettyImages1219583078</image:caption><image:title>GettyImages1219583078</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Swing-like-a-girl-1.png</image:loc><image:caption>Swinglikeagirl1</image:caption><image:title>Swinglikeagirl1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Fashion-Personas-Forward-1024x535-1.png</image:loc><image:caption>FashionPersonasForward1024x5351</image:caption><image:title>FashionPersonasForward1024x5351</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><lastmod>2025-09-18</lastmod></url><url><loc>https://kadence.com/knowledge/listen-up-the-benefits-of-social-media-for-brands/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1219583078.jpg</image:loc><image:caption>GettyImages1219583078</image:caption><image:title>GettyImages1219583078</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2207736167.jpg</image:loc><image:caption>GettyImages2207736167</image:caption><image:title>GettyImages2207736167</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1289120416.jpg</image:loc><image:caption>GettyImages1289120416</image:caption><image:title>GettyImages1289120416</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1353682914.jpg</image:loc><image:caption>GettyImages1353682914</image:caption><image:title>GettyImages1353682914</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><lastmod>2025-09-20</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/understanding-thai-consumer-preferences-and-behaviors/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200604-07dan-freeman-G4E6PcOt4Ps-unsplash-1.jpg</image:loc><image:caption>2020060407danfreemanG4E6PcOt4Psunsplash1</image:caption><image:title>2020060407danfreemanG4E6PcOt4Psunsplash1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Green-Wave-1-1024x535-Sep-19-2025-09-03-55-0499-PM.png</image:loc><image:caption>GreenWave11024x535Sep1920250903550499PM</image:caption><image:title>GreenWave11024x535Sep1920250903550499PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/siora-photography-cixohzDpNIo-unsplash-scaled.jpg</image:loc><image:caption>sioraphotographycixohzDpNIounsplashscaled</image:caption><image:title>sioraphotographycixohzDpNIounsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1452603773%20(1).jpg</image:loc><image:caption>GettyImages14526037731</image:caption><image:title>GettyImages14526037731</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/tovXtdblit4sY7XxU7HGaGRL6mTTA0rxLdx0kqkIFXzptNSLFr3TyNioR4Q2Yu9RAqmKzok7hyysDDjT-RVHa_Z_FQXnIKwl81i_UXlvxKIKKUuWNY_TXqEunaVK6qJapNPg-PS0o4Hcg_lw19eC5-1.jpg</image:loc><image:caption>tovXtdblit4sY7XxU7HGaGRL6mTTA0rxLdx0kqkIFXzptNSLFr3TyNioR4Q2Yu9RAqmKzok7hyysDDjTRVHaZFQXnIKwl81iUXlvxKIKKUuWNYTXqEunaVK6qJapNPgPS0o4Hcglw19eC51</image:caption><image:title>tovXtdblit4sY7XxU7HGaGRL6mTTA0rxLdx0kqkIFXzptNSLFr3TyNioR4Q2Yu9RAqmKzok7hyysDDjTRVHaZFQXnIKwl81iUXlvxKIKKUuWNYTXqEunaVK6qJapNPgPS0o4Hcglw19eC51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-1024x535.png</image:loc><image:caption>Submitaresearchbrief</image:caption><image:title>submitaresearchbrief41024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20191003_Green_brick.jpg</image:loc><image:caption>20191003Greenbrick</image:caption><image:title>20191003Greenbrick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><lastmod>2025-10-23</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/rural-market-research-challenges-and-methodologies/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Sachit%20Gupta.png</image:loc><image:caption>SachitGupta</image:caption><image:title>SachitGupta</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/siora-photography-cixohzDpNIo-unsplash-scaled.jpg</image:loc><image:caption>sioraphotographycixohzDpNIounsplashscaled</image:caption><image:title>sioraphotographycixohzDpNIounsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-39-1.png</image:loc><image:caption>Sampleforblogpost391</image:caption><image:title>Sampleforblogpost391</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1332629826-2.jpg</image:loc><image:caption>GettyImages13326298262</image:caption><image:title>GettyImages13326298262</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200604-08empty-concrete-tunnel-through-mosque-1007431-1.jpg</image:loc><image:caption>2020060408emptyconcretetunnelthroughmosque10074311</image:caption><image:title>2020060408emptyconcretetunnelthroughmosque10074311</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><lastmod>2025-09-28</lastmod></url><url><loc>https://kadence.com/office/market-research-agency-los-angeles</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>QuirksSupplieroftheYearKadenceInternational</image:caption><image:title>WIMQuirkAwards1881216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wallstreetjournal-logo-217x120.png</image:loc><image:caption>wallstreetjournallogo217x120</image:caption><image:title>wallstreetjournallogo217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WLASALOGO2017144x46</image:caption><image:title>WLASALOGO2017144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WICustomerAndMarket</image:caption><image:title>WICustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WHanastasiadulgierQboRVYU6sfQunsplash12180x1090</image:caption><image:title>WHanastasiadulgierQboRVYU6sfQunsplash12180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wallstreetjournallogo</image:caption><image:title>wallstreetjournallogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:caption><image:title>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIMedwardheuKyzXEc2ksunsplash1814x372</image:caption><image:title>WIMedwardheuKyzXEc2ksunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090.jpg</image:loc><image:caption>WHshanelahiDDiLYtF88wunsplashscaled2180x1090</image:caption><image:title>WHshanelahiDDiLYtF88wunsplashscaled2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>MarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMmrsoppies216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURAInnovationoftheYearaward</image:caption><image:title>WIMFinalistlogoLARGE216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>MarketingInteractiveAgencyoftheYearWinnerGold2021</image:caption><image:title>WIMmarketinginteractiveagencyoftheyear2021gold216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>KadenceInternationalMarketResearchAgencyoftheYearSingapore</image:caption><image:title>WIMOptimizedimage131216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>BestDataCollectionFinalistMarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMBestDataCollection216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WIInsightActivation</image:caption><image:title>WIInsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagersplayingsport</image:caption><image:title>WIMgirlsonwhiteredjerseyplayinghandgame1634652720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WIProductDevelopment</image:caption><image:title>WIProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRSOpperationsAwardsTrophy</image:caption><image:title>WIPmrsoppies2216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ESOMAR-Congress-2023-Winner-216x216.jpg</image:loc><image:caption>WIMESOMARCongress2023Winner216x216</image:caption><image:title>WIMESOMARCongress2023Winner216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>KadenceteamcollectingAgencyoftheYearaward</image:caption><image:title>WIMJOE43941216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WIBrandAndAdvertising</image:caption><image:title>WIBrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WIFieldworkServices</image:caption><image:title>WIFieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090.jpg</image:loc><image:caption>WIMphotoofpeopleleaningonwoodentable31846142180x1090</image:caption><image:title>WIMphotoofpeopleleaningonwoodentable31846142180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2021</image:caption><image:title>WIMAOTYMR1216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611.jpg</image:loc><image:caption>WHclaybankshwLAI5lRhdMunsplash1e1614876480611</image:caption><image:title>WHclaybankshwLAI5lRhdMunsplash1e1614876480611</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2020</image:caption><image:title>WIMAOTYcrop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:caption><image:title>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>KadenceInternationalisHighlyCommendedforGlobalAgencyofTheYear</image:caption><image:title>WIMGlobalAgencycop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIMchuttersnapmfo1E7omzkunsplash720x216</image:caption><image:title>WIMchuttersnapmfo1E7omzkunsplash720x216</image:title></image:image><lastmod>2026-03-02</lastmod></url><url><loc>https://kadence.com/knowledge/how-autonomous-vehicles-are-redefining-global-mobility/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Green-Wave-1-1024x535-Sep-16-2025-11-15-02-3528-AM.png</image:loc><image:caption>GreenWave11024x535Sep1620251115023528AM</image:caption><image:title>GreenWave11024x535Sep1620251115023528AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1226119399-scaled.jpg</image:loc><image:caption>GettyImages1226119399scaled</image:caption><image:title>GettyImages1226119399scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-94.png</image:loc><image:caption>Sampleforblogpost94</image:caption><image:title>Sampleforblogpost94</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-1024x535.png</image:loc><image:caption>Submitaresearchbrief</image:caption><image:title>submitaresearchbrief41024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20190522-02Q2_PZ6AO2tjZO4Q32mD4Iw-scaled.jpg</image:loc><image:caption>2019052202Q2PZ6AO2tjZO4Q32mD4Iwscaled</image:caption><image:title>2019052202Q2PZ6AO2tjZO4Q32mD4Iwscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><lastmod>2025-10-23</lastmod></url><url><loc>https://kadence.com/ja/sector/financial-services/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>MarketresearchinAsia</image:caption><image:title>WIMPhilippinesOffice88x88009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>KadencePhilippinesofficeteam</image:caption><image:title>WIMPhilippinesOffice88x88008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>KadenceSingaporeofficeteam</image:caption><image:title>WIMKadenceSingaporeoffice88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>KadenceUKofficeteam</image:caption><image:title>WIMUKOffice88x8813</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_SegmentationSimple.svg</image:loc><image:caption>WISegmentationSimple</image:caption><image:title>WISegmentationSimple</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premiumhomeappliancesfridgewashingmachine</image:caption><image:title>WIMPremiumhomeappliancesfridgewashingmachine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>KadenceThailand</image:caption><image:title>WIMThailandOffice88x8811</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WLMarsInclogo2019392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>KadenceIndonesia</image:caption><image:title>WIMIndonesiaOffice88x885</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_annie-spratt-0cPSKUEANqU-unsplash-1440x432.jpg</image:loc><image:caption>WIManniespratt0cPSKUEANqUunsplash1440x432</image:caption><image:title>WIManniespratt0cPSKUEANqUunsplash1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>KadenceIndiaofficeteam</image:caption><image:title>WIMIndiaOffice88x88002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIMTestimonials3903x651001</image:caption><image:title>WIMTestimonials3903x651001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL1200pxSamsungwordmarksvg144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>KadenceIndonesiaofficeteam</image:caption><image:title>WIMIndonesiaOffice88x884</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_AshAwasthi_202406_007.jpeg</image:loc><image:caption>TPAshAwasthi202406007</image:caption><image:title>TPAshAwasthi202406007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_yoodo_gobear_web_logo-392x133.png</image:loc><image:caption>GoBear</image:caption><image:title>WLyoodogobearweblogo392x133</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WI_Bloomberg_Media_300x94.jpg</image:loc><image:caption>BloombergMedia</image:caption><image:title>WIBloombergMedia300x94</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLdiscoverchannellogo392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>KadenceChinaofficeteam</image:caption><image:title>WIMKadenceChina88x88001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>KadenceInternationalisHighlyCommendedforGlobalAgencyofTheYear</image:caption><image:title>WIMGlobalAgencycop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_concept-testing.svg</image:loc><image:caption>WIconcepttesting</image:caption><image:title>WIconcepttesting</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>KadenceInternationalMarketResearchAgencyoftheYearSingapore</image:caption><image:title>WIMOptimizedimage131216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>JapanTokyo</image:caption><image:title>WIMJapanOffice88x88006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRSOpperationsAwardsTrophy</image:caption><image:title>WIPmrsoppies2216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432.jpg</image:loc><image:caption>BloombergNeuroscience</image:caption><image:title>WIMballshapedcirclecloseupdark414860copy1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>KadenceIndia</image:caption><image:title>WIMIndiaOffice88x88003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>KadenceVietnam</image:caption><image:title>WIMVietnamOffice15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2020</image:caption><image:title>WIMAOTYcrop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogo288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>KadenceChina</image:caption><image:title>WIMarticle88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Financial-1090x545.png</image:loc><image:caption>Financial</image:caption><image:title>WIMFinancial1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_Finance.svg</image:loc><image:caption>ICFinance</image:caption><image:title>ICFinance</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Financial-814x372.png</image:loc><image:caption>FinancialServices</image:caption><image:title>WIMFinancial814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>ashopinTokyoJapan</image:caption><image:title>WIMJapanOffice88x88007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>QuirksSupplieroftheYearKadenceInternational</image:caption><image:title>WIMQuirkAwards1881216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerSatisfaction.svg</image:loc><image:caption>WICustomerSatisfaction</image:caption><image:title>WICustomerSatisfaction</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>KadenceUSAteamphoto</image:caption><image:title>WIMUSOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIMTestimonials3304x304002</image:caption><image:title>WIMTestimonials3304x304002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerUnderstanding.svg</image:loc><image:caption>WICustomerUnderstanding</image:caption><image:title>WICustomerUnderstanding</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UKoffice</image:caption><image:title>WIMUKOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>ConductingOnlineResearchinAsia2</image:caption><image:title>WIMConductingOnlineResearchinAsia2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>BestDataCollectionFinalistMarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMBestDataCollection216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/bloomberg%20logo.png</image:loc><image:caption>bloomberglogo</image:caption><image:title>bloomberglogo</image:title></image:image><lastmod>2025-10-29</lastmod></url><url><loc>https://kadence.com/knowledge/the-role-of-brand-perception-in-product-marketing/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1.jpg</image:loc><image:caption>20200129Header1</image:caption><image:title>20200129Header1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Monzo-1.png</image:loc><image:caption>Monzo1</image:caption><image:title>Monzo1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Chip-Bell.png</image:loc><image:caption>ChipBell</image:caption><image:title>ChipBell</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1219583078.jpg</image:loc><image:caption>GettyImages1219583078</image:caption><image:title>GettyImages1219583078</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/McDonalds-1.png</image:loc><image:caption>McDonalds1</image:caption><image:title>McDonalds1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1370432427.jpg</image:loc><image:caption>GettyImages1370432427</image:caption><image:title>GettyImages1370432427</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Shangri-La.png</image:loc><image:caption>ShangriLa</image:caption><image:title>ShangriLa</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Brandwatch-Stat.png</image:loc><image:caption>BrandwatchStat</image:caption><image:title>BrandwatchStat</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/AMA-statistic-1.png</image:loc><image:caption>AMAstatistic1</image:caption><image:title>AMAstatistic1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Richard-Branson-quote.png</image:loc><image:caption>RichardBransonquote</image:caption><image:title>RichardBransonquote</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/brand-perception-2.png</image:loc><image:caption>brandperception2</image:caption><image:title>brandperception2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/David-Aacker-quote.png</image:loc><image:caption>DavidAackerquote</image:caption><image:title>DavidAackerquote</image:title></image:image><lastmod>2025-09-19</lastmod></url><url><loc>https://kadence.com/agency-credentials-uk/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_GettyImages-1147070880-2180x1090.jpg</image:loc><image:caption>WIMGettyImages11470708802180x1090</image:caption><image:title>WIMGettyImages11470708802180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1147070880-scaled.jpg</image:loc><image:caption>GettyImages1147070880scaled</image:caption><image:title>GettyImages1147070880scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><lastmod>2025-10-16</lastmod></url><url><loc>https://kadence.com/knowledge/report-gen-z-and-millennials-trust-in-neo-banks-across-southeast-asia/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/brooke-cagle-YpefHkUc8BQ-unsplash-e1595432169503.jpg</image:loc><image:caption>brookecagleYpefHkUc8BQunsplashe1595432169503</image:caption><image:title>brookecagleYpefHkUc8BQunsplashe1595432169503</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><lastmod>2025-10-02</lastmod></url><url><loc>https://kadence.com/knowledge/how-ai-is-rewriting-the-consumer-journey/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1321462048-1.jpg</image:loc><image:caption>GettyImages13214620481</image:caption><image:title>GettyImages13214620481</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-3-1024x536-Sep-10-2025-03-57-17-7674-PM.png</image:loc><image:caption>submitaresearchbrief431024x536Sep1020250357177674PM</image:caption><image:title>submitaresearchbrief431024x536Sep1020250357177674PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-813437116.jpg</image:loc><image:caption>GettyImages813437116</image:caption><image:title>GettyImages813437116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Why-millennials-demand-work-life-balance-1-1024x512-3.png</image:loc><image:caption>Whymillennialsdemandworklifebalance11024x5123</image:caption><image:title>Whymillennialsdemandworklifebalance11024x5123</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/How-Social-Media-Time-Is-Spent-1024x853.png</image:loc><image:caption>HowSocialMediaTimeIsSpent1024x853</image:caption><image:title>HowSocialMediaTimeIsSpent1024x853</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><lastmod>2025-10-08</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/fast-food-enters-the-subscription-era-as-brands-bet-on-customer-loyalty/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-11-3.png</image:loc><image:caption>CopyofSampleforblogpost113</image:caption><image:title>CopyofSampleforblogpost113</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535-Sep-19-2025-06-49-24-7308-PM.png</image:loc><image:caption>submitaresearchbrief21024x535Sep1920250649247308PM</image:caption><image:title>submitaresearchbrief21024x535Sep1920250649247308PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Revenue-Uplift-from-Loyalty-Subscription-Programs-791x1024-1.png</image:loc><image:caption>RevenueUpliftfromLoyaltySubscriptionPrograms791x10241</image:caption><image:title>RevenueUpliftfromLoyaltySubscriptionPrograms791x10241</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-Rise-of-Fast-Food-Subscriptions-791x1024-1.png</image:loc><image:caption>TheRiseofFastFoodSubscriptions791x10241</image:caption><image:title>TheRiseofFastFoodSubscriptions791x10241</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1351767347.jpg</image:loc><image:caption>GettyImages1351767347</image:caption><image:title>GettyImages1351767347</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2220539132.jpg</image:loc><image:caption>GettyImages2220539132</image:caption><image:title>GettyImages2220539132</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-Modern-Plate-1-1024x535-Sep-19-2025-06-44-41-1054-PM.png</image:loc><image:caption>TheModernPlate11024x535Sep1920250644411054PM</image:caption><image:title>TheModernPlate11024x535Sep1920250644411054PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1805809190-1.jpg</image:loc><image:caption>GettyImages18058091901</image:caption><image:title>GettyImages18058091901</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><lastmod>2025-09-30</lastmod></url><url><loc>https://kadence.com/knowledge/ecommerce-brands-reenter-physical-spaces-to-build-loyalty/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20190522-02Q2_PZ6AO2tjZO4Q32mD4Iw-scaled.jpg</image:loc><image:caption>2019052202Q2PZ6AO2tjZO4Q32mD4Iwscaled</image:caption><image:title>2019052202Q2PZ6AO2tjZO4Q32mD4Iwscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Pomelo-fashions.png</image:loc><image:caption>Pomelofashions</image:caption><image:title>Pomelofashions</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-12.png</image:loc><image:caption>CopyofSampleforblogpost12</image:caption><image:title>CopyofSampleforblogpost12</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1464043502.jpg</image:loc><image:caption>GettyImages1464043502</image:caption><image:title>GettyImages1464043502</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-4-1024x536-3.png</image:loc><image:caption>submitaresearchbrief441024x5363</image:caption><image:title>submitaresearchbrief441024x5363</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1351767347-1.jpg</image:loc><image:caption>GettyImages13517673471</image:caption><image:title>GettyImages13517673471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-1-1024x535-1.png</image:loc><image:caption>111024x5351</image:caption><image:title>111024x5351</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><lastmod>2025-09-19</lastmod></url><url><loc>https://kadence.com/ja/sector/animal-health/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_UsageAndAttitudeStudies.svg</image:loc><image:caption>WIUsageAndAttitudeStudies</image:caption><image:title>WIUsageAndAttitudeStudies</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>KadenceInternationalisHighlyCommendedforGlobalAgencyofTheYear</image:caption><image:title>WIMGlobalAgencycop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_yoodo_gobear_web_logo-392x133.png</image:loc><image:caption>GoBear</image:caption><image:title>WLyoodogobearweblogo392x133</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>KadenceIndia</image:caption><image:title>WIMIndiaOffice88x88003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>JapanTokyo</image:caption><image:title>WIMJapanOffice88x88006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLdiscoverchannellogo392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_product-testing.svg</image:loc><image:caption>WIproducttesting</image:caption><image:title>WIproducttesting</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>KadenceChina</image:caption><image:title>WIMarticle88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>BestDataCollectionFinalistMarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMBestDataCollection216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>KadenceUSAteamphoto</image:caption><image:title>WIMUSOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>KadenceChinaofficeteam</image:caption><image:title>WIMKadenceChina88x88001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_concept-testing.svg</image:loc><image:caption>WIconcepttesting</image:caption><image:title>WIconcepttesting</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_MarketUnderstanding.svg</image:loc><image:caption>WIMarketUnderstanding</image:caption><image:title>WIMarketUnderstanding</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_Animal-health.svg</image:loc><image:caption>ICAnimalhealth</image:caption><image:title>ICAnimalhealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/debby-hudson-jcc8sxK2Adw-unsplash-1-1440x432.jpg</image:loc><image:caption>debbyhudsonjcc8sxK2Adwunsplash11440x432</image:caption><image:title>debbyhudsonjcc8sxK2Adwunsplash11440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WLMarsInclogo2019392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/mrs-oppies-432x410.jpg</image:loc><image:caption>mrsoppies432x410</image:caption><image:title>mrsoppies432x410</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>KadenceIndonesiaofficeteam</image:caption><image:title>WIMIndonesiaOffice88x884</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Ad-testing.svg</image:loc><image:caption>WIAdtesting</image:caption><image:title>WIAdtesting</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>KadenceSingaporeofficeteam</image:caption><image:title>WIMKadenceSingaporeoffice88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>KadencePhilippinesofficeteam</image:caption><image:title>WIMPhilippinesOffice88x88008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerUnderstanding.svg</image:loc><image:caption>WICustomerUnderstanding</image:caption><image:title>WICustomerUnderstanding</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>KadenceThailand</image:caption><image:title>WIMThailandOffice88x8811</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>ashopinTokyoJapan</image:caption><image:title>WIMJapanOffice88x88007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Animal-Health-1090x545.png</image:loc><image:caption>WIMAnimalHealth1090x545</image:caption><image:title>WIMAnimalHealth1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIMTestimonials3903x651001</image:caption><image:title>WIMTestimonials3903x651001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>KadenceInternationalMarketResearchAgencyoftheYearSingapore</image:caption><image:title>WIMOptimizedimage131216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>MarketresearchinAsia</image:caption><image:title>WIMPhilippinesOffice88x88009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>ConductingOnlineResearchinAsia2</image:caption><image:title>WIMConductingOnlineResearchinAsia2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIMTestimonials3304x304002</image:caption><image:title>WIMTestimonials3304x304002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>KadenceVietnam</image:caption><image:title>WIMVietnamOffice15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>KadenceIndiaofficeteam</image:caption><image:title>WIMIndiaOffice88x88002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Havells_Logo.svg-364x240.png</image:loc><image:caption>Havells</image:caption><image:title>WL1200pxHavellsLogosvg364x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRSOpperationsAwardsTrophy</image:caption><image:title>WIPmrsoppies2216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogo288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432.jpg</image:loc><image:caption>Plug</image:caption><image:title>WIMpaulhanaokaRJkKjLu8I9Iunsplash1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>KadenceUKofficeteam</image:caption><image:title>WIMUKOffice88x8813</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Amy%20Lo_202406_006.jpg</image:loc><image:caption>TPAmyLo202406006</image:caption><image:title>TPAmyLo202406006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>KadenceIndonesia</image:caption><image:title>WIMIndonesiaOffice88x885</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/bloomberg%20logo.png</image:loc><image:caption>bloomberglogo</image:caption><image:title>bloomberglogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>QuirksSupplieroftheYearKadenceInternational</image:caption><image:title>WIMQuirkAwards1881216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UKoffice</image:caption><image:title>WIMUKOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL1200pxSamsungwordmarksvg144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2020</image:caption><image:title>WIMAOTYcrop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32-Sep-26-2025-05-19-03-0051-AM.png</image:loc><image:caption>Samsung196x32Sep2620250519030051AM</image:caption><image:title>Samsung196x32Sep2620250519030051AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premiumhomeappliancesfridgewashingmachine</image:caption><image:title>WIMPremiumhomeappliancesfridgewashingmachine</image:title></image:image><lastmod>2025-10-03</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/speed-bumps-on-the-road-to-change-in-2022/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/icon_unilever.png</image:loc><image:caption>iconunilever</image:caption><image:title>iconunilever</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/samsung%20logo.png</image:loc><image:caption>samsunglogo</image:caption><image:title>samsunglogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogosvg392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported%20sitepage%20images/Auto-trends-web-Small-A-251x300.png</image:loc><image:caption>AutotrendswebSmallA251x300</image:caption><image:title>AutotrendswebSmallA251x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1226119399-scaled.jpg</image:loc><image:caption>GettyImages1226119399scaled</image:caption><image:title>GettyImages1226119399scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_288x83.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars288x83</image:title></image:image><lastmod>2025-10-07</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/a-marketers-go-to-guide-to-brand-tracking/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Graphic-3-How-to-Set-Up%20-a-Brand-Tracker.png</image:loc><image:caption>Graphic3HowtoSetUpaBrandTracker</image:caption><image:title>Graphic3HowtoSetUpaBrandTracker</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Graphic-1-How-Brand-Tracking-Follows-the-Consumer-Journey.png</image:loc><image:caption>Graphic1HowBrandTrackingFollowstheConsumerJourney</image:caption><image:title>Graphic1HowBrandTrackingFollowstheConsumerJourney</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-10-2.png</image:loc><image:caption>Sampleforblogpost102</image:caption><image:title>Sampleforblogpost102</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Graphic-2-What-Brand-Tracking-Measures.png</image:loc><image:caption>Graphic2WhatBrandTrackingMeasures</image:caption><image:title>Graphic2WhatBrandTrackingMeasures</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Graphic-4-Signals-of-Brand-Momentum.png</image:loc><image:caption>Graphic4SignalsofBrandMomentum</image:caption><image:title>Graphic4SignalsofBrandMomentum</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Power-of-Brand-Analysis-1200x627.png</image:loc><image:caption>thepowerofbrandanalysis</image:caption><image:title>PowerofBrandAnalysis1200x627</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200604-08empty-concrete-tunnel-through-mosque-1007431-1.jpg</image:loc><image:caption>2020060408emptyconcretetunnelthroughmosque10074311</image:caption><image:title>2020060408emptyconcretetunnelthroughmosque10074311</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post--1.png</image:loc><image:caption>Sampleforblogpost1</image:caption><image:title>Sampleforblogpost1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1219583078-2.jpg</image:loc><image:caption>GettyImages12195830782</image:caption><image:title>GettyImages12195830782</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-4b.png</image:loc><image:caption>DownloadourAgencyCredentials</image:caption><image:title>downloadagencycredentialsorbrochure4b</image:title></image:image><lastmod>2026-01-20</lastmod></url><url><loc>https://kadence.com/knowledge/spotting-the-right-respondents-for-your-market-studies/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/General-Uncover-the-latest-trends-in-global-media-consumption-1024x512-Sep-15-2025-06-18-24-8287-AM.png</image:loc><image:caption>GeneralUncoverthelatesttrendsinglobalmediaconsumption1024x512Sep1520250618248287AM</image:caption><image:title>GeneralUncoverthelatesttrendsinglobalmediaconsumption1024x512Sep1520250618248287AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-crcredentials-or-brochure-1-1024x535-Sep-15-2025-06-18-36-3076-AM.png</image:loc><image:caption>downloadagencycrcredentialsorbrochure11024x535Sep1520250618363076AM</image:caption><image:title>downloadagencycrcredentialsorbrochure11024x535Sep1520250618363076AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-494183367.jpg</image:loc><image:caption>GettyImages494183367</image:caption><image:title>GettyImages494183367</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Segments-of-citrus-fruits.jpg</image:loc><image:caption>Segmentsofcitrusfruits</image:caption><image:title>Segmentsofcitrusfruits</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><lastmod>2025-10-08</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/generational-shifts-toward-home-ownership-in-the-philippines/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/General-1024x512-Sep-19-2025-07-41-07-4864-PM.png</image:loc><image:caption>General1024x512Sep1920250741074864PM</image:caption><image:title>General1024x512Sep1920250741074864PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Blog-1-Growth-Forecast-1024x512-2.png</image:loc><image:caption>Blog1GrowthForecast1024x5122</image:caption><image:title>Blog1GrowthForecast1024x5122</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Globalcountry-call-outs-for-Sustainability-page-3-1024x1024-2.png</image:loc><image:caption>GlobalcountrycalloutsforSustainabilitypage31024x10242</image:caption><image:title>GlobalcountrycalloutsforSustainabilitypage31024x10242</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1305487364-1-1.jpg</image:loc><image:caption>GettyImages130548736411</image:caption><image:title>GettyImages130548736411</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1181405477.jpg</image:loc><image:caption>GettyImages1181405477</image:caption><image:title>GettyImages1181405477</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2201835600.jpg</image:loc><image:caption>GettyImages2201835600</image:caption><image:title>GettyImages2201835600</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-99-2.png</image:loc><image:caption>Sampleforblogpost992</image:caption><image:title>Sampleforblogpost992</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-1024x535.png</image:loc><image:caption>Submitaresearchbrief</image:caption><image:title>submitaresearchbrief41024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Blog-1-Inflation-962x1024-2.png</image:loc><image:caption>Blog1Inflation962x10242</image:caption><image:title>Blog1Inflation962x10242</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/John%20Rave%20Magalang.webp</image:loc><image:caption>JohnRaveMagalang</image:caption><image:title>JohnRaveMagalang</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/308019802_3308917629366487_246325423475198821_n-1024x390-2.jpg</image:loc><image:caption>3080198023308917629366487246325423475198821n1024x3902</image:caption><image:title>3080198023308917629366487246325423475198821n1024x3902</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><lastmod>2025-10-23</lastmod></url><url><loc>https://kadence.com/knowledge/advanced-techniques-to-calculate-market-size-globally/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1425794015.jpg</image:loc><image:caption>GettyImages1425794015</image:caption><image:title>GettyImages1425794015</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/charles-deluvio-GlavtG-umzE-unsplash-scaled.jpg</image:loc><image:caption>charlesdeluvioGlavtGumzEunsplashscaled</image:caption><image:title>charlesdeluvioGlavtGumzEunsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1321462048-1.jpg</image:loc><image:caption>GettyImages13214620481</image:caption><image:title>GettyImages13214620481</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Opportunity-analysis-20-1024x535.png</image:loc><image:caption>Opportunityanalysis201024x535</image:caption><image:title>Opportunityanalysis201024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-60.png</image:loc><image:caption>Sampleforblogpost60</image:caption><image:title>Sampleforblogpost60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Dining-cover-2-1024x576-3.png</image:loc><image:caption>Diningcover21024x5763</image:caption><image:title>Diningcover21024x5763</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535-9.png</image:loc><image:caption>submitaresearchbrief21024x5359</image:caption><image:title>submitaresearchbrief21024x5359</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><lastmod>2026-01-28</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/decoding-the-uk-consumer-landscape-a-deep-dive-into-regional-nuances-and-myths/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled-2.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled2</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1675449633-2.jpg</image:loc><image:caption>GettyImages16754496332</image:caption><image:title>GettyImages16754496332</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1486867890-2.jpg</image:loc><image:caption>GettyImages14868678902</image:caption><image:title>GettyImages14868678902</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/About-face_social-media-_About-face-1-07-1-1024x535-2.png</image:loc><image:caption>AboutfacesocialmediaAboutface10711024x5352</image:caption><image:title>AboutfacesocialmediaAboutface10711024x5352</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/SOCIAL-CARDS-Understanding-Consumer-Segments-in-the-Automotive-Industry-1024x535_111.png</image:loc><image:caption>SOCIALCARDSUnderstandingConsumerSegmentsintheAutomotiveIndustry1024x535111</image:caption><image:title>SOCIALCARDSUnderstandingConsumerSegmentsintheAutomotiveIndustry1024x535111</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20191003_Green_brick.jpg</image:loc><image:caption>20191003Greenbrick</image:caption><image:title>20191003Greenbrick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><lastmod>2026-02-17</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-free-super-bowl-streaming-is-changing-the-game-for-fans-and-brands/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled-2.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled2</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/General-Uncover-the-latest-trends-in-global-media-consumption-1024x512-Sep-19-2025-09-00-17-1042-PM.png</image:loc><image:caption>GeneralUncoverthelatesttrendsinglobalmediaconsumption1024x512Sep1920250900171042PM</image:caption><image:title>GeneralUncoverthelatesttrendsinglobalmediaconsumption1024x512Sep1920250900171042PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-94-1.png</image:loc><image:caption>CopyofSampleforblogpost941</image:caption><image:title>CopyofSampleforblogpost941</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1448284790-1.jpg</image:loc><image:caption>GettyImages14482847901</image:caption><image:title>GettyImages14482847901</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535-6.png</image:loc><image:caption>submitaresearchbrief21024x5356</image:caption><image:title>submitaresearchbrief21024x5356</image:title></image:image><lastmod>2025-10-09</lastmod></url><url><loc>https://kadence.com/knowledge/leveraging-consumer-usage-and-attitude-data/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1315650854.jpg</image:loc><image:caption>GettyImages1315650854</image:caption><image:title>GettyImages1315650854</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-1024x535.png</image:loc><image:caption>Submitaresearchbrief</image:caption><image:title>submitaresearchbrief41024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-48.png</image:loc><image:caption>CopyofSampleforblogpost48</image:caption><image:title>CopyofSampleforblogpost48</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Trend-3-Uncover-the-trends-in-mobile-media-consumption_-1-1024x512.png</image:loc><image:caption>mediaandentertainmenttrendsreport</image:caption><image:title>Trend3Uncoverthetrendsinmobilemediaconsumption11024x512</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972.jpg</image:loc><image:caption>GettyImages910144972</image:caption><image:title>GettyImages910144972</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><lastmod>2025-10-29</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/why-inflation-is-not-stopping-middle-class-indulgence/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20191003_Green_brick.jpg</image:loc><image:caption>20191003Greenbrick</image:caption><image:title>20191003Greenbrick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/siora-photography-cixohzDpNIo-unsplash-scaled.jpg</image:loc><image:caption>sioraphotographycixohzDpNIounsplashscaled</image:caption><image:title>sioraphotographycixohzDpNIounsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-121331076-1.jpg</image:loc><image:caption>GettyImages1213310761</image:caption><image:title>GettyImages1213310761</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2205287812.jpg</image:loc><image:caption>GettyImages2205287812</image:caption><image:title>GettyImages2205287812</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-3-1024x536-Sep-19-2025-05-26-54-9441-PM.png</image:loc><image:caption>submitaresearchbrief431024x536Sep1920250526549441PM</image:caption><image:title>submitaresearchbrief431024x536Sep1920250526549441PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/How-millennials-love-eco-conscious-brands-1-1024x512-Sep-19-2025-04-37-38-6791-PM.png</image:loc><image:caption>Howmillennialsloveecoconsciousbrands11024x512Sep1920250437386791PM</image:caption><image:title>Howmillennialsloveecoconsciousbrands11024x512Sep1920250437386791PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><lastmod>2025-09-23</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-the-conscious-consumer-is-setting-new-terms-in-manufacturing/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-1-1024x535.png</image:loc><image:caption>DownloadourAgencyCredentials</image:caption><image:title>downloadagencycredentialsorbrochure11024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2211124968%20(1).jpg</image:loc><image:caption>GettyImages22111249681</image:caption><image:title>GettyImages22111249681</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Figure2_US_PrivateSector_RenewableEnergy_Expectation%20(1).png</image:loc><image:caption>Figure2USPrivateSectorRenewableEnergyExpectation1</image:caption><image:title>Figure2USPrivateSectorRenewableEnergyExpectation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Figure1_UK_Environmental_Credentials_Selection%20(1).png</image:loc><image:caption>UKenvironmentalcredentials</image:caption><image:title>Figure1UKEnvironmentalCredentialsSelection1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported%20sitepage%20images/Banner-1920-x-900-px-1.png</image:loc><image:caption>Banner1920x900px1</image:caption><image:title>Banner1920x900px1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20191003_Green_brick.jpg</image:loc><image:caption>20191003Greenbrick</image:caption><image:title>20191003Greenbrick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-Modern-Plate-1-1024x535.png</image:loc><image:caption>globaldiningtrends</image:caption><image:title>TheModernPlate11024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1576384659-2.jpg</image:loc><image:caption>GettyImages15763846592</image:caption><image:title>GettyImages15763846592</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><lastmod>2025-12-09</lastmod></url><url><loc>https://kadence.com/knowledge/unlocking-consumer-preference-with-maxdiff-and-turf-analysis/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1.jpg</image:loc><image:caption>20200129Header1</image:caption><image:title>20200129Header1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Advantages%20and%20Disadvantages%20of%20TURF%20Analysis%20.png</image:loc><image:caption>AdvantagesandDisadvantagesofTURFAnalysis</image:caption><image:title>AdvantagesandDisadvantagesofTURFAnalysis</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-1-1024x535.png</image:loc><image:caption>Submitaresearchbrief</image:caption><image:title>submitaresearchbrief11024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1405543709.jpg</image:loc><image:caption>GettyImages1405543709</image:caption><image:title>GettyImages1405543709</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-Modern-Plate-1-1024x535-Sep-11-2025-08-54-01-6469-PM.png</image:loc><image:caption>TheModernPlate11024x535Sep1120250854016469PM</image:caption><image:title>TheModernPlate11024x535Sep1120250854016469PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Advantages%20and%20Disadvantages%20of%20MaxDiff%20Analysis%20.png</image:loc><image:caption>AdvantagesandDisadvantagesofMaxDiffAnalysis</image:caption><image:title>AdvantagesandDisadvantagesofMaxDiffAnalysis</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><lastmod>2025-10-27</lastmod></url><url><loc>https://kadence.com/case-study/unlocking-subscription-growth-understanding-consumer-behaviour-in-digital-news</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2248369945.jpg</image:loc><image:caption>GettyImages2248369945</image:caption><image:title>GettyImages2248369945</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-93.png</image:loc><image:caption>Sampleforblogpost93</image:caption><image:title>Sampleforblogpost93</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_OnlineAsia_580x580.png</image:loc><image:caption>WHOnlineAsia580x580</image:caption><image:title>WHOnlineAsia580x580</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-92.png</image:loc><image:caption>Sampleforblogpost92</image:caption><image:title>Sampleforblogpost92</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><lastmod>2025-12-10</lastmod></url><url><loc>https://kadence.com/en-us/office/market-research-agency-brisbane</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wallstreetjournallogo</image:caption><image:title>wallstreetjournallogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>BestDataCollectionFinalistMarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMBestDataCollection216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:caption><image:title>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>KadenceInternationalisHighlyCommendedforGlobalAgencyofTheYear</image:caption><image:title>WIMGlobalAgencycop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIMedwardheuKyzXEc2ksunsplash1814x372</image:caption><image:title>WIMedwardheuKyzXEc2ksunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIMchuttersnapmfo1E7omzkunsplash720x216</image:caption><image:title>WIMchuttersnapmfo1E7omzkunsplash720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WICustomerAndMarket</image:caption><image:title>WICustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611.jpg</image:loc><image:caption>WHclaybankshwLAI5lRhdMunsplash1e1614876480611</image:caption><image:title>WHclaybankshwLAI5lRhdMunsplash1e1614876480611</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090.jpg</image:loc><image:caption>WHshanelahiDDiLYtF88wunsplashscaled2180x1090</image:caption><image:title>WHshanelahiDDiLYtF88wunsplashscaled2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090.jpg</image:loc><image:caption>WIMphotoofpeopleleaningonwoodentable31846142180x1090</image:caption><image:title>WIMphotoofpeopleleaningonwoodentable31846142180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>MarketingInteractiveAgencyoftheYearWinnerGold2021</image:caption><image:title>WIMmarketinginteractiveagencyoftheyear2021gold216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagersplayingsport</image:caption><image:title>WIMgirlsonwhiteredjerseyplayinghandgame1634652720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WIBrandAndAdvertising</image:caption><image:title>WIBrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>MarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMmrsoppies216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>KadenceteamcollectingAgencyoftheYearaward</image:caption><image:title>WIMJOE43941216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRSOpperationsAwardsTrophy</image:caption><image:title>WIPmrsoppies2216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2020</image:caption><image:title>WIMAOTYcrop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>KadenceInternationalMarketResearchAgencyoftheYearSingapore</image:caption><image:title>WIMOptimizedimage131216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>QuirksSupplieroftheYearKadenceInternational</image:caption><image:title>WIMQuirkAwards1881216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ESOMAR-Congress-2023-Winner-216x216.jpg</image:loc><image:caption>WIMESOMARCongress2023Winner216x216</image:caption><image:title>WIMESOMARCongress2023Winner216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WHanastasiadulgierQboRVYU6sfQunsplash12180x1090</image:caption><image:title>WHanastasiadulgierQboRVYU6sfQunsplash12180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WLASALOGO2017144x46</image:caption><image:title>WLASALOGO2017144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WIProductDevelopment</image:caption><image:title>WIProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WIFieldworkServices</image:caption><image:title>WIFieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WIInsightActivation</image:caption><image:title>WIInsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2021</image:caption><image:title>WIMAOTYMR1216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURAInnovationoftheYearaward</image:caption><image:title>WIMFinalistlogoLARGE216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:caption><image:title>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wallstreetjournal-logo-217x120.png</image:loc><image:caption>wallstreetjournallogo217x120</image:caption><image:title>wallstreetjournallogo217x120</image:title></image:image><lastmod>2026-03-17</lastmod></url><url><loc>https://kadence.com/ja/services/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLdiscoverchannellogo392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_MarketUnderstanding.svg</image:loc><image:caption>WIMarketUnderstanding</image:caption><image:title>WIMarketUnderstanding</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Marketentry.svg</image:loc><image:caption>WIMarketentry</image:caption><image:title>WIMarketentry</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_headset.svg</image:loc><image:caption>WIheadset</image:caption><image:title>WIheadset</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_OpportunityIdentification.svg</image:loc><image:caption>WIOpportunityIdentification</image:caption><image:title>WIOpportunityIdentification</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Christina-wocintechchat.jpg</image:loc><image:caption>WIMChristinawocintechchat</image:caption><image:title>WIMChristinawocintechchat</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogo288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Campaign-effectiveness.svg</image:loc><image:caption>WICampaigneffectiveness</image:caption><image:title>WICampaigneffectiveness</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_expert-interviews.svg</image:loc><image:caption>WIexpertinterviews</image:caption><image:title>WIexpertinterviews</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_concept-testing.svg</image:loc><image:caption>WIconcepttesting</image:caption><image:title>WIconcepttesting</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL1200pxSamsungwordmarksvg144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telephone-depth-interviews.svg</image:loc><image:caption>WItelephonedepthinterviews</image:caption><image:title>WItelephonedepthinterviews</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WIInsightActivation</image:caption><image:title>WIInsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WICustomerAndMarket</image:caption><image:title>WICustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WIProductDevelopment</image:caption><image:title>WIProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Design.svg</image:loc><image:caption>WIDesign</image:caption><image:title>WIDesign</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/concept-validation.svg</image:loc><image:caption>conceptvalidation</image:caption><image:title>conceptvalidation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_focus-group.svg</image:loc><image:caption>WIfocusgroup</image:caption><image:title>WIfocusgroup</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_in-depth-interviews.svg</image:loc><image:caption>WIindepthinterviews</image:caption><image:title>WIindepthinterviews</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Market-sizing.svg</image:loc><image:caption>WIMarketsizing</image:caption><image:title>WIMarketsizing</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_stakeholder-interviews.svg</image:loc><image:caption>WIstakeholderinterviews</image:caption><image:title>WIstakeholderinterviews</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_favorite-heart.svg</image:loc><image:caption>WIfavoriteheart</image:caption><image:title>WIfavoriteheart</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ShopperResearch.svg</image:loc><image:caption>WIShopperResearch</image:caption><image:title>WIShopperResearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIMTestimonials3903x651001</image:caption><image:title>WIMTestimonials3903x651001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_sensory-research.svg</image:loc><image:caption>WIsensoryresearch</image:caption><image:title>WIsensoryresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_pricing-research.svg</image:loc><image:caption>WIpricingresearch</image:caption><image:title>WIpricingresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-communities.svg</image:loc><image:caption>WIonlinecommunities</image:caption><image:title>WIonlinecommunities</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bloomberg_Media_stack_blk-144x45.png</image:loc><image:caption>BloombergMedia</image:caption><image:title>WLBloombergMediastackblk144x45</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WIFieldworkServices</image:caption><image:title>WIFieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-research-panels.svg</image:loc><image:caption>WIonlineresearchpanels</image:caption><image:title>WIonlineresearchpanels</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WIBrandAndAdvertising</image:caption><image:title>WIBrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Proposition-development.svg</image:loc><image:caption>WIPropositiondevelopment</image:caption><image:title>WIPropositiondevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_recruitment.svg</image:loc><image:caption>WIrecruitment</image:caption><image:title>WIrecruitment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_SegmentationSimple.svg</image:loc><image:caption>WISegmentationSimple</image:caption><image:title>WISegmentationSimple</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerSatisfaction.svg</image:loc><image:caption>WICustomerSatisfaction</image:caption><image:title>WICustomerSatisfaction</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_UsageAndAttitudeStudies.svg</image:loc><image:caption>WIUsageAndAttitudeStudies</image:caption><image:title>WIUsageAndAttitudeStudies</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Campaign-development.svg</image:loc><image:caption>WICampaigndevelopment</image:caption><image:title>WICampaigndevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerUnderstanding.svg</image:loc><image:caption>WICustomerUnderstanding</image:caption><image:title>WICustomerUnderstanding</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_central-location-testing.svg</image:loc><image:caption>WIcentrallocationtesting</image:caption><image:title>WIcentrallocationtesting</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_neuroscience.svg</image:loc><image:caption>WIneuroscience</image:caption><image:title>WIneuroscience</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_product-testing.svg</image:loc><image:caption>WIproducttesting</image:caption><image:title>WIproducttesting</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WLMarsInclogo2019392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_emerging-methodologies.svg</image:loc><image:caption>WIemergingmethodologies</image:caption><image:title>WIemergingmethodologies</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_workshops.svg</image:loc><image:caption>WIworkshops</image:caption><image:title>WIworkshops</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIMTestimonials3304x304002</image:caption><image:title>WIMTestimonials3304x304002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Ad-testing.svg</image:loc><image:caption>WIAdtesting</image:caption><image:title>WIAdtesting</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><lastmod>2025-10-23</lastmod></url><url><loc>https://kadence.com/knowledge/is-the-future-of-streaming-only-for-those-who-can-pay-more/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-1.png</image:loc><image:caption>submitaresearchbrief1</image:caption><image:title>submitaresearchbrief1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Trend-3-Uncover-the-trends-in-mobile-media-consumption.png</image:loc><image:caption>Trend3Uncoverthetrendsinmobilemediaconsumption</image:caption><image:title>Trend3Uncoverthetrendsinmobilemediaconsumption</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2205287812.jpg</image:loc><image:caption>GettyImages2205287812</image:caption><image:title>GettyImages2205287812</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-857589534.jpg</image:loc><image:caption>GettyImages857589534</image:caption><image:title>GettyImages857589534</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/admin-ajax%20(5).png</image:loc><image:caption>adminajax5</image:caption><image:title>adminajax5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/knowledge/the-power-of-collaboration-how-market-research-and-design-thinking-can-drive-innovation/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/thisisengineering-raeng-DbLlKd8u2Rw-unsplash-scaled.jpg</image:loc><image:caption>thisisengineeringraengDbLlKd8u2Rwunsplashscaled</image:caption><image:title>thisisengineeringraengDbLlKd8u2Rwunsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-future-of-the-home-gym-2-1024x535-Sep-16-2025-11-06-55-9786-AM.png</image:loc><image:caption>Thefutureofthehomegym21024x535Sep1620251106559786AM</image:caption><image:title>Thefutureofthehomegym21024x535Sep1620251106559786AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-482230323.jpg</image:loc><image:caption>GettyImages482230323</image:caption><image:title>GettyImages482230323</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-4-07-1-1024x536-Sep-16-2025-11-06-32-5980-AM.png</image:loc><image:caption>GENZGenZ40711024x536Sep1620251106325980AM</image:caption><image:title>GENZGenZ40711024x536Sep1620251106325980AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><lastmod>2025-09-19</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-rise-of-second-hand-shopping-and-its-implications-for-brand-positioning/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1219583078-2.jpg</image:loc><image:caption>GettyImages12195830782</image:caption><image:title>GettyImages12195830782</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-1-1024x535.png</image:loc><image:caption>DownloadourAgencyCredentials</image:caption><image:title>downloadagencycredentialsorbrochure11024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1352706145-1.jpg</image:loc><image:caption>GettyImages13527061451</image:caption><image:title>GettyImages13527061451</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20191003_Green_brick.jpg</image:loc><image:caption>20191003Greenbrick</image:caption><image:title>20191003Greenbrick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2089465288.jpg</image:loc><image:caption>GettyImages2089465288</image:caption><image:title>GettyImages2089465288</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/thred-up-case-study-1024x683.jpg</image:loc><image:caption>thredupcasestudy1024x683</image:caption><image:title>thredupcasestudy1024x683</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Why-modern-millennials-are-less-brand-loyal-1-1024x512.png</image:loc><image:caption>Whymodernmillennialsarelessbrandloyal</image:caption><image:title>Whymodernmillennialsarelessbrandloyal11024x512</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/following-their-gut-instincts-consumers-wouldnt-trust-fast-food-chains-to-provide-clean-meat/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20191003_Green_brick.jpg</image:loc><image:caption>20191003Greenbrick</image:caption><image:title>20191003Greenbrick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/timothy-barlin-v_4RGBh3wus-unsplash-scaled-2.jpg</image:loc><image:caption>timothybarlinv4RGBh3wusunsplashscaled2</image:caption><image:title>timothybarlinv4RGBh3wusunsplashscaled2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-1-1024x535.png</image:loc><image:caption>Submitaresearchbrief</image:caption><image:title>submitaresearchbrief11024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1305487364-1-1.jpg</image:loc><image:caption>GettyImages130548736411</image:caption><image:title>GettyImages130548736411</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Types-of-Grocery-Shoppers-1024x535-Sep-19-2025-02-02-55-3572-PM.png</image:loc><image:caption>TypesofGroceryShoppers1024x535Sep1920250202553572PM</image:caption><image:title>TypesofGroceryShoppers1024x535Sep1920250202553572PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1351767347.jpg</image:loc><image:caption>GettyImages1351767347</image:caption><image:title>GettyImages1351767347</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><lastmod>2025-10-27</lastmod></url><url><loc>https://kadence.com/en-us/sector/technology/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2020</image:caption><image:title>WIMAOTYcrop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Streaming-Wars_580x578.png</image:loc><image:caption>WIMStreamingWars580x578</image:caption><image:title>WIMStreamingWars580x578</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/iStock-2072804536.jpg</image:loc><image:caption>iStock2072804536</image:caption><image:title>iStock2072804536</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages1162094164scaled</image:caption><image:title>GettyImages1162094164scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIMTestimonials3304x304002</image:caption><image:title>WIMTestimonials3304x304002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>KadenceVietnam</image:caption><image:title>WIMVietnamOffice15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>KadenceUSAteamphoto</image:caption><image:title>WIMUSOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>MarketresearchinAsia</image:caption><image:title>WIMPhilippinesOffice88x88009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UKoffice</image:caption><image:title>WIMUKOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1433543829-scaled-1.jpg</image:loc><image:caption>GettyImages1433543829scaled1</image:caption><image:title>GettyImages1433543829scaled1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>KadenceIndonesia</image:caption><image:title>WIMIndonesiaOffice88x885</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Finalist-logo-LARGE-432x432-1.jpg</image:loc><image:caption>FinalistlogoLARGE432x4321</image:caption><image:title>FinalistlogoLARGE432x4321</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_Technology-Sector-46x46.png</image:loc><image:caption>ICTechnologySector46x46</image:caption><image:title>ICTechnologySector46x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>QuirksSupplieroftheYearKadenceInternational</image:caption><image:title>WIMQuirkAwards1881216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/AOTY_MR1-432x432-1.jpg</image:loc><image:caption>AOTYMR1432x4321</image:caption><image:title>AOTYMR1432x4321</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>JapanTokyo</image:caption><image:title>WIMJapanOffice88x88006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_product-testing.svg</image:loc><image:caption>WIproducttesting</image:caption><image:title>WIproducttesting</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-60-1.png</image:loc><image:caption>Sampleforblogpost601</image:caption><image:title>Sampleforblogpost601</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_yoodo_gobear_web_logo-392x133.png</image:loc><image:caption>GoBear</image:caption><image:title>WLyoodogobearweblogo392x133</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>KadenceSingaporeofficeteam</image:caption><image:title>WIMKadenceSingaporeoffice88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogo288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wallstreetjournallogo</image:caption><image:title>wallstreetjournallogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/marketing-interactive-agency-of-the-year-2021-gold-432x432-1.jpg</image:loc><image:caption>marketinginteractiveagencyoftheyear2021gold432x4321</image:caption><image:title>marketinginteractiveagencyoftheyear2021gold432x4321</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1346430565-1.jpg</image:loc><image:caption>GettyImages13464305651</image:caption><image:title>GettyImages13464305651</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>KadenceIndonesiaofficeteam</image:caption><image:title>WIMIndonesiaOffice88x884</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>BestDataCollectionFinalistMarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMBestDataCollection216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_SegmentationSimple.svg</image:loc><image:caption>WISegmentationSimple</image:caption><image:title>WISegmentationSimple</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLdiscoverchannellogo392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>KadenceInternationalMarketResearchAgencyoftheYearSingapore</image:caption><image:title>WIMOptimizedimage131216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>KadenceChina</image:caption><image:title>WIMarticle88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>KadenceThailand</image:caption><image:title>WIMThailandOffice88x8811</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premiumhomeappliancesfridgewashingmachine</image:caption><image:title>WIMPremiumhomeappliancesfridgewashingmachine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>KadenceChinaofficeteam</image:caption><image:title>WIMKadenceChina88x88001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>KadencePhilippinesofficeteam</image:caption><image:title>WIMPhilippinesOffice88x88008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WLMarsInclogo2019392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:caption><image:title>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL1200pxSamsungwordmarksvg144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIMTestimonials3903x651001</image:caption><image:title>WIMTestimonials3903x651001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_OpportunityIdentification.svg</image:loc><image:caption>WIOpportunityIdentification</image:caption><image:title>WIOpportunityIdentification</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/bloomberg%20logo.png</image:loc><image:caption>bloomberglogo</image:caption><image:title>bloomberglogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogosvg392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRSOpperationsAwardsTrophy</image:caption><image:title>WIPmrsoppies2216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>KadenceUKofficeteam</image:caption><image:title>WIMUKOffice88x8813</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Unilever-food-solutions-300x113.png</image:loc><image:caption>unileverfoodsolutions</image:caption><image:title>WLUnileverfoodsolutions300x113</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_EllieTehrani_300x300.jpg</image:loc><image:caption>EllieTehrani</image:caption><image:title>TPEllieTehrani300x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIMchuttersnapmfo1E7omzkunsplash720x216</image:caption><image:title>WIMchuttersnapmfo1E7omzkunsplash720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>KadenceIndia</image:caption><image:title>WIMIndiaOffice88x88003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>KadenceInternationalisHighlyCommendedforGlobalAgencyofTheYear</image:caption><image:title>WIMGlobalAgencycop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>ashopinTokyoJapan</image:caption><image:title>WIMJapanOffice88x88007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/JOE_4394-1-432x432-1.jpg</image:loc><image:caption>JOE43941432x4321</image:caption><image:title>JOE43941432x4321</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Technology_1090x545.png</image:loc><image:caption>Technology</image:caption><image:title>WIMTechnology1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>KadenceIndiaofficeteam</image:caption><image:title>WIMIndiaOffice88x88002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><lastmod>2025-10-03</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-to-measure-customer-satisfaction-across-generations/</loc><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2220539132.jpg</image:loc><image:caption>GettyImages2220539132</image:caption><image:title>GettyImages2220539132</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages1162094164scaled</image:caption><image:title>GettyImages1162094164scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-64-2.png</image:loc><image:caption>CopyofSampleforblogpost642</image:caption><image:title>CopyofSampleforblogpost642</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-451572543.jpg</image:loc><image:caption>GettyImages451572543</image:caption><image:title>GettyImages451572543</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Why-modern-millennials-love-nostalgia-2-1024x512-Sep-19-2025-02-42-21-5901-PM.png</image:loc><image:caption>Whymodernmillennialslovenostalgia21024x512Sep1920250242215901PM</image:caption><image:title>Whymodernmillennialslovenostalgia21024x512Sep1920250242215901PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-2-1024x535-Sep-19-2025-02-53-14-0191-PM.png</image:loc><image:caption>downloadagencycredentialsorbrochure21024x535Sep1920250253140191PM</image:caption><image:title>downloadagencycredentialsorbrochure21024x535Sep1920250253140191PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><lastmod>2025-09-30</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/disruptive-dtc-brand-strategies-for-traditional-retail/</loc><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1351767347.jpg</image:loc><image:caption>GettyImages1351767347</image:caption><image:title>GettyImages1351767347</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-3-1024x535-Sep-19-2025-02-51-34-6763-PM.png</image:loc><image:caption>downloadagencycredentialsorbrochure31024x535Sep1920250251346763PM</image:caption><image:title>downloadagencycredentialsorbrochure31024x535Sep1920250251346763PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/General-The-Future-of-Finance-1024x535-Sep-19-2025-02-30-55-5783-PM.png</image:loc><image:caption>GeneralTheFutureofFinance1024x535Sep1920250230555783PM</image:caption><image:title>GeneralTheFutureofFinance1024x535Sep1920250230555783PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-95-2.png</image:loc><image:caption>Sampleforblogpost952</image:caption><image:title>Sampleforblogpost952</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20191003_Green_brick.jpg</image:loc><image:caption>20191003Greenbrick</image:caption><image:title>20191003Greenbrick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1219583078-2.jpg</image:loc><image:caption>GettyImages12195830782</image:caption><image:title>GettyImages12195830782</image:title></image:image><lastmod>2025-09-29</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/what-the-grocery-aisle-tells-us-about-the-global-economy/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-Size-Calculator-calculate-now-1024x536-1.png</image:loc><image:caption>SampleSizeCalculatorcalculatenow1024x5361</image:caption><image:title>SampleSizeCalculatorcalculatenow1024x5361</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-2173025990-1.jpg</image:loc><image:caption>GettyImages21730259901</image:caption><image:title>GettyImages21730259901</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20191003_Green_brick.jpg</image:loc><image:caption>20191003Greenbrick</image:caption><image:title>20191003Greenbrick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Types-of-Grocery-Shoppers-1024x535-Sep-19-2025-08-50-54-7845-PM.png</image:loc><image:caption>TypesofGroceryShoppers1024x535Sep1920250850547845PM</image:caption><image:title>TypesofGroceryShoppers1024x535Sep1920250850547845PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2205287812.jpg</image:loc><image:caption>GettyImages2205287812</image:caption><image:title>GettyImages2205287812</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1351767347.jpg</image:loc><image:caption>GettyImages1351767347</image:caption><image:title>GettyImages1351767347</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><lastmod>2025-09-23</lastmod></url><url><loc>https://kadence.com/knowledge/indias-youth-embrace-neo-banks/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1.jpg</image:loc><image:caption>20200129Header1</image:caption><image:title>20200129Header1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Ashutosh%20Awasthi.jpeg</image:loc><image:caption>AshutoshAwasthi</image:caption><image:title>AshutoshAwasthi</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-81.png</image:loc><image:caption>CopyofSampleforblogpost81</image:caption><image:title>CopyofSampleforblogpost81</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1181405477.jpg</image:loc><image:caption>GettyImages1181405477</image:caption><image:title>GettyImages1181405477</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-4.png</image:loc><image:caption>downloadagencycredentialsorbrochure4</image:caption><image:title>downloadagencycredentialsorbrochure4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/How%20India%E2%80%99s%20Youth%20Are%20Embracing%20Neo-Banks.jpg</image:loc><image:caption>HowIndiasYouthAreEmbracingNeoBanks</image:caption><image:title>HowIndiasYouthAreEmbracingNeoBanks</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Finance-Whos-Shaping-Finance-1.png</image:loc><image:caption>FinanceWhosShapingFinance1</image:caption><image:title>FinanceWhosShapingFinance1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/knowledge/learn-how-global-brands-demystify-concept-testing-insights/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-47.png</image:loc><image:caption>CopyofSampleforblogpost47</image:caption><image:title>CopyofSampleforblogpost47</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535-9.png</image:loc><image:caption>submitaresearchbrief21024x5359</image:caption><image:title>submitaresearchbrief21024x5359</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><lastmod>2025-09-19</lastmod></url><url><loc>https://kadence.com/en-us/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>KadenceIndiaofficeteam</image:caption><image:title>WIMIndiaOffice88x88002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WLMarsInclogo2019392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>ashopinTokyoJapan</image:caption><image:title>WIMJapanOffice88x88007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>MarketresearchinAsia</image:caption><image:title>WIMPhilippinesOffice88x88009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WICustomerAndMarket</image:caption><image:title>WICustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Hairdresser-1440x432.jpg</image:loc><image:caption>WIMHairdresser1440x432</image:caption><image:title>WIMHairdresser1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_HomeHero_1_388x538.png</image:loc><image:caption>WHHomeHero1388x538</image:caption><image:title>WHHomeHero1388x538</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_light-trails-on-highway-at-night-315938-1440x432.jpg</image:loc><image:caption>CarsonHighwayatNight</image:caption><image:title>WIMlighttrailsonhighwayatnight3159381440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>KadenceVietnam</image:caption><image:title>WIMVietnamOffice15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>KadenceThailand</image:caption><image:title>WIMThailandOffice88x8811</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2021</image:caption><image:title>WIMAOTYMR1216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLdiscoverchannellogo392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WLBridgestonelogo288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>KadenceUKofficeteam</image:caption><image:title>WIMUKOffice88x8813</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_288x83.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars288x83</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>KadenceIndonesia</image:caption><image:title>WIMIndonesiaOffice88x885</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bloomberg_Media_stack_blk-144x45.png</image:loc><image:caption>BloombergMedia</image:caption><image:title>WLBloombergMediastackblk144x45</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>KadenceteamcollectingAgencyoftheYearaward</image:caption><image:title>WIMJOE43941216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_wallstreetjournal-logo-217x120.png</image:loc><image:caption>WSJ</image:caption><image:title>WLwallstreetjournallogo217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>KadenceInternationalMarketResearchAgencyoftheYearSingapore</image:caption><image:title>WIMOptimizedimage131216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WIInsightActivation</image:caption><image:title>WIInsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>KadenceChinaofficeteam</image:caption><image:title>WIMKadenceChina88x88001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIMchuttersnapmfo1E7omzkunsplash720x216</image:caption><image:title>WIMchuttersnapmfo1E7omzkunsplash720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_vital-strategies-logo-294x91.png</image:loc><image:caption>VitalStrategies</image:caption><image:title>WLvitalstrategieslogo294x91</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:caption><image:title>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WIFieldworkServices</image:caption><image:title>WIFieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_TestimonialCircle_2_304x304.png</image:loc><image:caption>WIMTestimonialCircle2304x304</image:caption><image:title>WIMTestimonialCircle2304x304</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>MarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMmrsoppies216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_TestimonialCircle_1_1201x886.png</image:loc><image:caption>WIMTestimonialCircle11201x886</image:caption><image:title>WIMTestimonialCircle11201x886</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_HomeHero_5_525x558.png</image:loc><image:caption>WHHomeHero5525x558</image:caption><image:title>WHHomeHero5525x558</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRSOpperationsAwardsTrophy</image:caption><image:title>WIPmrsoppies2216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>KadenceChina</image:caption><image:title>WIMarticle88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL1200pxSamsungwordmarksvg144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_HomeHero_3_525x515.png</image:loc><image:caption>WHHomeHero3525x515</image:caption><image:title>WHHomeHero3525x515</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_OnlineAsia_580x580.png</image:loc><image:caption>WHOnlineAsia580x580</image:caption><image:title>WHOnlineAsia580x580</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogo288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2020</image:caption><image:title>WIMAOTYcrop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURAInnovationoftheYearaward</image:caption><image:title>WIMFinalistlogoLARGE216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-220x240.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi220x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>KadenceIndia</image:caption><image:title>WIMIndiaOffice88x88003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Havells_Logo.svg-364x240.png</image:loc><image:caption>Havells</image:caption><image:title>WL1200pxHavellsLogosvg364x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>KadenceIndonesiaofficeteam</image:caption><image:title>WIMIndonesiaOffice88x884</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Asahi_logo.svg-144x56.png</image:loc><image:caption>Asahi</image:caption><image:title>WLAsahilogosvg144x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premiumhomeappliancesfridgewashingmachine</image:caption><image:title>WIMPremiumhomeappliancesfridgewashingmachine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_HomeHero_2_525x456.png</image:loc><image:caption>WHHomeHero2525x456</image:caption><image:title>WHHomeHero2525x456</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>JapanTokyo</image:caption><image:title>WIMJapanOffice88x88006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432.jpg</image:loc><image:caption>BloombergNeuroscience</image:caption><image:title>WIMballshapedcirclecloseupdark414860copy1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_yoodo_gobear_web_logo-392x133.png</image:loc><image:caption>GoBear</image:caption><image:title>WLyoodogobearweblogo392x133</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>KadenceUSAteamphoto</image:caption><image:title>WIMUSOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UKoffice</image:caption><image:title>WIMUKOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_adam-wilson-I2f5BbeXPVY-unsplash-scaled-720x216.jpg</image:loc><image:caption>WIMadamwilsonI2f5BbeXPVYunsplashscaled720x216</image:caption><image:title>WIMadamwilsonI2f5BbeXPVYunsplashscaled720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216.jpg</image:loc><image:caption>WIMdebbyhudsonjcc8sxK2Adwunsplash1720x216</image:caption><image:title>WIMdebbyhudsonjcc8sxK2Adwunsplash1720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_HomeHero_4_424x564.png</image:loc><image:caption>WHHomeHero4424x564</image:caption><image:title>WHHomeHero4424x564</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>KadencePhilippinesofficeteam</image:caption><image:title>WIMPhilippinesOffice88x88008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_CAGLogo-180x120.jpg</image:loc><image:caption>ChangiAirportGroupLogo</image:caption><image:title>WLCAGLogo180x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>KadenceSingaporeofficeteam</image:caption><image:title>WIMKadenceSingaporeoffice88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>MarketingInteractiveAgencyoftheYearWinnerGold2021</image:caption><image:title>WIMmarketinginteractiveagencyoftheyear2021gold216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>QuirksSupplieroftheYearKadenceInternational</image:caption><image:title>WIMQuirkAwards1881216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_RoyalCanin.png</image:loc><image:caption>RoyalCanin</image:caption><image:title>WLRoyalCanin</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogosvg392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence.com-preview-image-1.png</image:loc><image:caption>Kadencecompreviewimage1</image:caption><image:title>Kadencecompreviewimage1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WLASALOGO2017144x46</image:caption><image:title>WLASALOGO2017144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_wall-street-journal-logo-144x14.png</image:loc><image:caption>TheWallStreetJournal</image:caption><image:title>WLwallstreetjournallogo144x14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>BestDataCollectionFinalistMarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMBestDataCollection216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WIBrandAndAdvertising</image:caption><image:title>WIBrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>KadenceInternationalisHighlyCommendedforGlobalAgencyofTheYear</image:caption><image:title>WIMGlobalAgencycop216x216</image:title></image:image><lastmod>2026-01-22</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-rise-of-the-wellness-economy/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20191003_Green_brick.jpg</image:loc><image:caption>20191003Greenbrick</image:caption><image:title>20191003Greenbrick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-1024x535.png</image:loc><image:caption>Submitaresearchbrief</image:caption><image:title>submitaresearchbrief41024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1305487364-1-1.jpg</image:loc><image:caption>GettyImages130548736411</image:caption><image:title>GettyImages130548736411</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post--2.png</image:loc><image:caption>CopyofSampleforblogpost2</image:caption><image:title>CopyofSampleforblogpost2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Why-modern-millennials-are-less-brand-loyal-1-1024x512.png</image:loc><image:caption>Whymodernmillennialsarelessbrandloyal</image:caption><image:title>Whymodernmillennialsarelessbrandloyal11024x512</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/en-us/case-study/driving-live-event-tune-in-for-a-global-sports-league</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Featured%20Images/GettyImages-1402084914.jpg</image:loc><image:caption>GettyImages1402084914</image:caption><image:title>GettyImages1402084914</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_OnlineAsia_580x580.png</image:loc><image:caption>WHOnlineAsia580x580</image:caption><image:title>WHOnlineAsia580x580</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1972318050.jpg</image:loc><image:caption>GettyImages1972318050</image:caption><image:title>GettyImages1972318050</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-28-2.png</image:loc><image:caption>CopyofSampleforblogpost282</image:caption><image:title>CopyofSampleforblogpost282</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><lastmod>2025-12-17</lastmod></url><url><loc>https://kadence.com/knowledge/the-fintech-boom-in-southeast-asia/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/3-36-1024x535-Sep-16-2025-10-31-19-5424-AM.png</image:loc><image:caption>3361024x535Sep1620251031195424AM</image:caption><image:title>3361024x535Sep1620251031195424AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1.jpg</image:loc><image:caption>20200129Header1</image:caption><image:title>20200129Header1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1181405477.jpg</image:loc><image:caption>GettyImages1181405477</image:caption><image:title>GettyImages1181405477</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages1162094164scaled</image:caption><image:title>GettyImages1162094164scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-57.png</image:loc><image:caption>Sampleforblogpost57</image:caption><image:title>Sampleforblogpost57</image:title></image:image><lastmod>2025-09-22</lastmod></url><url><loc>https://kadence.com/ja/sector/advertising/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>KadenceChina</image:caption><image:title>WIMarticle88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>KadenceUKofficeteam</image:caption><image:title>WIMUKOffice88x8813</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216.jpg</image:loc><image:caption>WIMdebbyhudsonjcc8sxK2Adwunsplash1720x216</image:caption><image:title>WIMdebbyhudsonjcc8sxK2Adwunsplash1720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogo288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_yoodo_gobear_web_logo-392x133.png</image:loc><image:caption>GoBear</image:caption><image:title>WLyoodogobearweblogo392x133</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WLMarsInclogo2019392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>QuirksSupplieroftheYearKadenceInternational</image:caption><image:title>WIMQuirkAwards1881216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLdiscoverchannellogo392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bloomberg_Media_stack_blk-144x45.png</image:loc><image:caption>BloombergMedia</image:caption><image:title>WLBloombergMediastackblk144x45</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Campaign-development.svg</image:loc><image:caption>WICampaigndevelopment</image:caption><image:title>WICampaigndevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>KadenceInternationalisHighlyCommendedforGlobalAgencyofTheYear</image:caption><image:title>WIMGlobalAgencycop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Campaign-effectiveness.svg</image:loc><image:caption>WICampaigneffectiveness</image:caption><image:title>WICampaigneffectiveness</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>KadenceSingaporeofficeteam</image:caption><image:title>WIMKadenceSingaporeoffice88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_AshAwasthi_202406_007.jpeg</image:loc><image:caption>TPAshAwasthi202406007</image:caption><image:title>TPAshAwasthi202406007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>JapanTokyo</image:caption><image:title>WIMJapanOffice88x88006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>ConductingOnlineResearchinAsia2</image:caption><image:title>WIMConductingOnlineResearchinAsia2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>ashopinTokyoJapan</image:caption><image:title>WIMJapanOffice88x88007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>MarketresearchinAsia</image:caption><image:title>WIMPhilippinesOffice88x88009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRSOpperationsAwardsTrophy</image:caption><image:title>WIPmrsoppies2216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2020</image:caption><image:title>WIMAOTYcrop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>KadenceVietnam</image:caption><image:title>WIMVietnamOffice15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>KadencePhilippinesofficeteam</image:caption><image:title>WIMPhilippinesOffice88x88008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>KadenceChinaofficeteam</image:caption><image:title>WIMKadenceChina88x88001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432.jpg</image:loc><image:caption>BloombergNeuroscience</image:caption><image:title>WIMballshapedcirclecloseupdark414860copy1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIMTestimonials3903x651001</image:caption><image:title>WIMTestimonials3903x651001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>KadenceInternationalMarketResearchAgencyoftheYearSingapore</image:caption><image:title>WIMOptimizedimage131216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>KadenceUSAteamphoto</image:caption><image:title>WIMUSOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_favorite-heart.svg</image:loc><image:caption>WIfavoriteheart</image:caption><image:title>WIfavoriteheart</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_light-trails-on-highway-at-night-315938-1440x432.jpg</image:loc><image:caption>CarsonHighwayatNight</image:caption><image:title>WIMlighttrailsonhighwayatnight3159381440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>KadenceThailand</image:caption><image:title>WIMThailandOffice88x8811</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>KadenceIndiaofficeteam</image:caption><image:title>WIMIndiaOffice88x88002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Advertising-Sector-92x92.png</image:loc><image:caption>WIAdvertisingSector92x92</image:caption><image:title>WIAdvertisingSector92x92</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL1200pxSamsungwordmarksvg144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>KadenceIndia</image:caption><image:title>WIMIndiaOffice88x88003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>KadenceIndonesia</image:caption><image:title>WIMIndonesiaOffice88x885</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>BestDataCollectionFinalistMarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMBestDataCollection216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/WIM_Advertising.png</image:loc><image:caption>WHAdvertising</image:caption><image:title>WIMAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Ad-testing.svg</image:loc><image:caption>WIAdtesting</image:caption><image:title>WIAdtesting</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>KadenceIndonesiaofficeteam</image:caption><image:title>WIMIndonesiaOffice88x884</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIMTestimonials3304x304002</image:caption><image:title>WIMTestimonials3304x304002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UKoffice</image:caption><image:title>WIMUKOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/mrs-oppies-432x410.jpg</image:loc><image:caption>mrsoppies432x410</image:caption><image:title>mrsoppies432x410</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><lastmod>2025-10-03</lastmod></url><url><loc>https://kadence.com/en-us/service/cati/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>KadenceIndonesiaofficeteam</image:caption><image:title>WIMIndonesiaOffice88x884</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Annie-spratt_720x216.jpg</image:loc><image:caption>WIMAnniespratt720x216</image:caption><image:title>WIMAnniespratt720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>KadenceIndiaofficeteam</image:caption><image:title>WIMIndiaOffice88x88002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>JapanTokyo</image:caption><image:title>WIMJapanOffice88x88006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>KadenceChinaofficeteam</image:caption><image:title>WIMKadenceChina88x88001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogo288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>KadenceIndia</image:caption><image:title>WIMIndiaOffice88x88003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>KadencePhilippinesofficeteam</image:caption><image:title>WIMPhilippinesOffice88x88008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>KadenceThailand</image:caption><image:title>WIMThailandOffice88x8811</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216.jpg</image:loc><image:caption>WIMdebbyhudsonjcc8sxK2Adwunsplash1720x216</image:caption><image:title>WIMdebbyhudsonjcc8sxK2Adwunsplash1720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>KadenceUKofficeteam</image:caption><image:title>WIMUKOffice88x8813</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Havells_Logo.svg-364x240.png</image:loc><image:caption>Havells</image:caption><image:title>WL1200pxHavellsLogosvg364x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>KadenceChina</image:caption><image:title>WIMarticle88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>KadenceVietnam</image:caption><image:title>WIMVietnamOffice15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>ConductingOnlineResearchinAsia2</image:caption><image:title>WIMConductingOnlineResearchinAsia2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-893585104.jpg</image:loc><image:caption>GettyImages893585104</image:caption><image:title>GettyImages893585104</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432.jpg</image:loc><image:caption>Plug</image:caption><image:title>WIMpaulhanaokaRJkKjLu8I9Iunsplash1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIMTestimonials3903x651001</image:caption><image:title>WIMTestimonials3903x651001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>KadenceSingaporeofficeteam</image:caption><image:title>WIMKadenceSingaporeoffice88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_yoodo_gobear_web_logo-392x133.png</image:loc><image:caption>GoBear</image:caption><image:title>WLyoodogobearweblogo392x133</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL1200pxSamsungwordmarksvg144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>ashopinTokyoJapan</image:caption><image:title>WIMJapanOffice88x88007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WLMarsInclogo2019392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>BenefitTick</image:caption><image:title>WIiconbenefittick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2089465288.jpg</image:loc><image:caption>GettyImages2089465288</image:caption><image:title>GettyImages2089465288</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Computer%20Assisted_1090x545.jpg</image:loc><image:caption>CATI</image:caption><image:title>WIMComputerAssisted1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UKoffice</image:caption><image:title>WIMUKOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>KadenceIndonesia</image:caption><image:title>WIMIndonesiaOffice88x885</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-2048631679-2.jpg</image:loc><image:caption>GettyImages20486316792</image:caption><image:title>GettyImages20486316792</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1356400993.jpg</image:loc><image:caption>GettyImages1356400993</image:caption><image:title>GettyImages1356400993</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>KadenceUSAteamphoto</image:caption><image:title>WIMUSOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1346682879-1.jpg</image:loc><image:caption>GettyImages13466828791</image:caption><image:title>GettyImages13466828791</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLdiscoverchannellogo392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>MarketresearchinAsia</image:caption><image:title>WIMPhilippinesOffice88x88009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIMTestimonials3304x304002</image:caption><image:title>WIMTestimonials3304x304002</image:title></image:image><lastmod>2025-10-28</lastmod></url><url><loc>https://kadence.com/service/emerging-research-methodologies/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1288712636.jpg</image:loc><image:caption>GettyImages1288712636</image:caption><image:title>GettyImages1288712636</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIMTestimonials3903x651001</image:caption><image:title>WIMTestimonials3903x651001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>ConductingOnlineResearchinAsia2</image:caption><image:title>WIMConductingOnlineResearchinAsia2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>KadenceThailand</image:caption><image:title>WIMThailandOffice88x8811</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Asahi_logo.svg-144x56.png</image:loc><image:caption>Asahi</image:caption><image:title>WLAsahilogosvg144x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_adam-wilson-I2f5BbeXPVY-unsplash-scaled-720x216.jpg</image:loc><image:caption>WIMadamwilsonI2f5BbeXPVYunsplashscaled720x216</image:caption><image:title>WIMadamwilsonI2f5BbeXPVYunsplashscaled720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1346430565.jpg</image:loc><image:caption>GettyImages1346430565</image:caption><image:title>GettyImages1346430565</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>KadenceIndia</image:caption><image:title>WIMIndiaOffice88x88003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>KadenceIndiaofficeteam</image:caption><image:title>WIMIndiaOffice88x88002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIMTestimonials3304x304002</image:caption><image:title>WIMTestimonials3304x304002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>MarketresearchinAsia</image:caption><image:title>WIMPhilippinesOffice88x88009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>KadenceIndonesiaofficeteam</image:caption><image:title>WIMIndonesiaOffice88x884</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WLMarsInclogo2019392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>ashopinTokyoJapan</image:caption><image:title>WIMJapanOffice88x88007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>KadenceUKofficeteam</image:caption><image:title>WIMUKOffice88x8813</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WLBridgestonelogo288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-philippines-88x88.jpg</image:loc><image:caption>officephilippines88x88</image:caption><image:title>officephilippines88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLdiscoverchannellogo392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/Mitsubishi.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>KadenceChina</image:caption><image:title>WIMarticle88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1139733438-scaled.jpg</image:loc><image:caption>GettyImages1139733438scaled</image:caption><image:title>GettyImages1139733438scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>KadenceIndonesia</image:caption><image:title>WIMIndonesiaOffice88x885</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL1200pxSamsungwordmarksvg144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>KadenceUSAteamphoto</image:caption><image:title>WIMUSOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1464550329.jpg</image:loc><image:caption>GettyImages1464550329</image:caption><image:title>GettyImages1464550329</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>BenefitTick</image:caption><image:title>WIiconbenefittick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/market-research-us.jpg</image:loc><image:caption>marketresearchus</image:caption><image:title>marketresearchus</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-66.png</image:loc><image:caption>Sampleforblogpost66</image:caption><image:title>Sampleforblogpost66</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>JapanTokyo</image:caption><image:title>WIMJapanOffice88x88006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>KadenceChinaofficeteam</image:caption><image:title>WIMKadenceChina88x88001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-vietnam.png</image:loc><image:caption>KadenceVietnamofficeteam</image:caption><image:title>officevietnam</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Innovative_1090x545.jpg</image:loc><image:caption>Innovativeandemergingmethodologies</image:caption><image:title>WIMInnovative1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UKoffice</image:caption><image:title>WIMUKOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>KadenceSingaporeofficeteam</image:caption><image:title>WIMKadenceSingaporeoffice88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-2180x1090.jpg</image:loc><image:caption>WIMchuttersnapmfo1E7omzkunsplash2180x1090</image:caption><image:title>WIMchuttersnapmfo1E7omzkunsplash2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_light-trails-on-highway-at-night-315938-1440x432.jpg</image:loc><image:caption>CarsonHighwayatNight</image:caption><image:title>WIMlighttrailsonhighwayatnight3159381440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogo288x51</image:title></image:image><lastmod>2025-10-29</lastmod></url><url><loc>https://kadence.com/knowledge/the-benefits-of-market-segmentation/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Power-of-Brand-Analysis-1200x627.png</image:loc><image:caption>thepowerofbrandanalysis</image:caption><image:title>PowerofBrandAnalysis1200x627</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/courtney-nuss-A0GZVWDvWB0-unsplash-scaled-e1621847401788.jpg</image:loc><image:caption>courtneynussA0GZVWDvWB0unsplashscalede1621847401788</image:caption><image:title>courtneynussA0GZVWDvWB0unsplashscalede1621847401788</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-4-Sep-16-2025-10-29-39-5911-AM.png</image:loc><image:caption>14Sep1620251029395911AM</image:caption><image:title>14Sep1620251029395911AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-2-Sep-16-2025-09-58-42-3178-AM.png</image:loc><image:caption>downloadagencycredentialsorbrochure2Sep1620250958423178AM</image:caption><image:title>downloadagencycredentialsorbrochure2Sep1620250958423178AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1370432427.jpg</image:loc><image:caption>GettyImages1370432427</image:caption><image:title>GettyImages1370432427</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Segments-of-citrus-fruits.jpg</image:loc><image:caption>Segmentsofcitrusfruits</image:caption><image:title>Segmentsofcitrusfruits</image:title></image:image><lastmod>2026-02-18</lastmod></url><url><loc>https://kadence.com/en-us/service/online-panels-and-online-surveys/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>KadenceSingaporeofficeteam</image:caption><image:title>WIMKadenceSingaporeoffice88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>KadenceChina</image:caption><image:title>WIMarticle88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>KadenceUSAteamphoto</image:caption><image:title>WIMUSOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bloomberg_Media_stack_blk-144x45.png</image:loc><image:caption>BloombergMedia</image:caption><image:title>WLBloombergMediastackblk144x45</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UKoffice</image:caption><image:title>WIMUKOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>KadenceIndonesia</image:caption><image:title>WIMIndonesiaOffice88x885</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLdiscoverchannellogo392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIMTestimonials3304x304002</image:caption><image:title>WIMTestimonials3304x304002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WLMarsInclogo2019392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL1200pxSamsungwordmarksvg144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_light-trails-on-highway-at-night-315938-1440x432.jpg</image:loc><image:caption>CarsonHighwayatNight</image:caption><image:title>WIMlighttrailsonhighwayatnight3159381440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Annie-spratt_720x216.jpg</image:loc><image:caption>WIMAnniespratt720x216</image:caption><image:title>WIMAnniespratt720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>MarketresearchinAsia</image:caption><image:title>WIMPhilippinesOffice88x88009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/pexels-cottonbro-5081971-scaled-e1621847320265-2.jpg</image:loc><image:caption>pexelscottonbro5081971scalede16218473202652</image:caption><image:title>pexelscottonbro5081971scalede16218473202652</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>JapanTokyo</image:caption><image:title>WIMJapanOffice88x88006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>ConductingOnlineResearchinAsia2</image:caption><image:title>WIMConductingOnlineResearchinAsia2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>KadenceIndonesiaofficeteam</image:caption><image:title>WIMIndonesiaOffice88x884</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>ashopinTokyoJapan</image:caption><image:title>WIMJapanOffice88x88007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Online-panels-and-surveys_1090x545.jpg</image:loc><image:caption>Onlinepanelsandsurveys</image:caption><image:title>WIMOnlinepanelsandsurveys1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>KadenceUKofficeteam</image:caption><image:title>WIMUKOffice88x8813</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_yoodo_gobear_web_logo-392x133.png</image:loc><image:caption>GoBear</image:caption><image:title>WLyoodogobearweblogo392x133</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WLBridgestonelogo288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>KadenceIndiaofficeteam</image:caption><image:title>WIMIndiaOffice88x88002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>KadenceThailand</image:caption><image:title>WIMThailandOffice88x8811</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>KadencePhilippinesofficeteam</image:caption><image:title>WIMPhilippinesOffice88x88008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>BenefitTick</image:caption><image:title>WIiconbenefittick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/Mitsubishi.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIMTestimonials3903x651001</image:caption><image:title>WIMTestimonials3903x651001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogo288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-493075213-1.jpg</image:loc><image:caption>GettyImages4930752131</image:caption><image:title>GettyImages4930752131</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>KadenceVietnam</image:caption><image:title>WIMVietnamOffice15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>KadenceIndia</image:caption><image:title>WIMIndiaOffice88x88003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216.jpg</image:loc><image:caption>WIMdebbyhudsonjcc8sxK2Adwunsplash1720x216</image:caption><image:title>WIMdebbyhudsonjcc8sxK2Adwunsplash1720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432.jpg</image:loc><image:caption>BloombergNeuroscience</image:caption><image:title>WIMballshapedcirclecloseupdark414860copy1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>KadenceChinaofficeteam</image:caption><image:title>WIMKadenceChina88x88001</image:title></image:image><lastmod>2025-09-27</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/getting-to-know-cbd-users-in-the-us-the-essential-report/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogosvg392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_288x83.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars288x83</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/icon_unilever.png</image:loc><image:caption>iconunilever</image:caption><image:title>iconunilever</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/samsung%20logo.png</image:loc><image:caption>samsunglogo</image:caption><image:title>samsunglogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/CBD-users-scaled.jpg</image:loc><image:caption>CBDusersscaled</image:caption><image:title>CBDusersscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><lastmod>2025-10-07</lastmod></url><url><loc>https://kadence.com/en-us/case-study/tailoring-the-holiday-booking-experience-for-families</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_OnlineAsia_580x580.png</image:loc><image:caption>WHOnlineAsia580x580</image:caption><image:title>WHOnlineAsia580x580</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-525408989.jpg</image:loc><image:caption>GettyImages525408989</image:caption><image:title>GettyImages525408989</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Banner-luxury-travel-study.png</image:loc><image:caption>Bannerluxurytravelstudy</image:caption><image:title>Bannerluxurytravelstudy</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1356444715.jpg</image:loc><image:caption>GettyImages1356444715</image:caption><image:title>GettyImages1356444715</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><lastmod>2025-12-17</lastmod></url><url><loc>https://kadence.com/knowledge/edtech-platforms-embrace-student-creators-to-drive-growth-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-90.png</image:loc><image:caption>CopyofSampleforblogpost90</image:caption><image:title>CopyofSampleforblogpost90</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/General-1024x512-1.png</image:loc><image:caption>General1024x5121</image:caption><image:title>General1024x5121</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/How-Student-Creators-Are-Shaping-the-Future-of-EdTech-3-461x1024.png</image:loc><image:caption>HowStudentCreatorsAreShapingtheFutureofEdTech3461x1024</image:caption><image:title>HowStudentCreatorsAreShapingtheFutureofEdTech3461x1024</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1954175226.jpg</image:loc><image:caption>GettyImages1954175226</image:caption><image:title>GettyImages1954175226</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1.jpg</image:loc><image:caption>20200129Header1</image:caption><image:title>20200129Header1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-2-1024x535-2.png</image:loc><image:caption>downloadagencycredentialsorbrochure21024x5352</image:caption><image:title>downloadagencycredentialsorbrochure21024x5352</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20190522-02Q2_PZ6AO2tjZO4Q32mD4Iw-scaled.jpg</image:loc><image:caption>2019052202Q2PZ6AO2tjZO4Q32mD4Iwscaled</image:caption><image:title>2019052202Q2PZ6AO2tjZO4Q32mD4Iwscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><lastmod>2025-09-19</lastmod></url><url><loc>https://kadence.com/knowledge/travel-trends-missed-the-mark-as-overtourism-is-the-real-crisis/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1370432427.jpg</image:loc><image:caption>GettyImages1370432427</image:caption><image:title>GettyImages1370432427</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-1024x535.png</image:loc><image:caption>Submitaresearchbrief</image:caption><image:title>submitaresearchbrief41024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1307361584.jpg</image:loc><image:caption>GettyImages1307361584</image:caption><image:title>GettyImages1307361584</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/General-Uncover-the-latest-trends-in-global-media-consumption-1024x512-Sep-11-2025-08-35-25-7401-PM.png</image:loc><image:caption>GeneralUncoverthelatesttrendsinglobalmediaconsumption1024x512Sep1120250835257401PM</image:caption><image:title>GeneralUncoverthelatesttrendsinglobalmediaconsumption1024x512Sep1120250835257401PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Kadence-Icon-380x380.png</image:loc><image:caption>KadenceIcon380x380</image:caption><image:title>KadenceIcon380x380</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1448605766.jpg</image:loc><image:caption>GettyImages1448605766</image:caption><image:title>GettyImages1448605766</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><lastmod>2025-10-23</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-legacy-beauty-brands-adapt-to-win-over-gen-z/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/MsV4m-3Dqv-YBbmwDnNm5PL8jsnbbGtk6DF8_GGNvsYW8hHQL5upLkPS4LpyNXef9oNkODWNzOdmrPmegB2K0SCU43vhYd71vF-FrTbeZX6iPnXImB3qkp14dMk9Dsp4lJcZw1TkXp5p9yRbLI7ZE-2.png</image:loc><image:caption>MsV4m3DqvYBbmwDnNm5PL8jsnbbGtk6DF8GGNvsYW8hHQL5upLkPS4LpyNXef9oNkODWNzOdmrPmegB2K0SCU43vhYd71vFFrTbeZX6iPnXImB3qkp14dMk9Dsp4lJcZw1TkXp5p9yRbLI7ZE2</image:caption><image:title>MsV4m3DqvYBbmwDnNm5PL8jsnbbGtk6DF8GGNvsYW8hHQL5upLkPS4LpyNXef9oNkODWNzOdmrPmegB2K0SCU43vhYd71vFFrTbeZX6iPnXImB3qkp14dMk9Dsp4lJcZw1TkXp5p9yRbLI7ZE2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-84-2.png</image:loc><image:caption>Sampleforblogpost842</image:caption><image:title>Sampleforblogpost842</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/8-beauty-personas-768x401.png</image:loc><image:caption>beautypersonas</image:caption><image:title>8beautypersonas768x401</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-11-3.png</image:loc><image:caption>CopyofSampleforblogpost113</image:caption><image:title>CopyofSampleforblogpost113</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/erAJOLXhMVlz9XVm-zwDZDTT0aiymJOL_wJETHHNikq7BYGpTrRlihUBL-M_jS3MkqHUgys7BouQQ_mw59fVBFSQDkERp9_X41EAkoBXUKlq1lr1tpvLZvXKxRMMXpasTXXebwNx9NhF9ZgP30GQf-2.png</image:loc><image:caption>erAJOLXhMVlz9XVmzwDZDTT0aiymJOLwJETHHNikq7BYGpTrRlihUBLMjS3MkqHUgys7BouQQmw59fVBFSQDkERp9X41EAkoBXUKlq1lr1tpvLZvXKxRMMXpasTXXebwNx9NhF9ZgP30GQf2</image:caption><image:title>erAJOLXhMVlz9XVmzwDZDTT0aiymJOLwJETHHNikq7BYGpTrRlihUBLMjS3MkqHUgys7BouQQmw59fVBFSQDkERp9X41EAkoBXUKlq1lr1tpvLZvXKxRMMXpasTXXebwNx9NhF9ZgP30GQf2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-1024x535.png</image:loc><image:caption>Submitaresearchbrief</image:caption><image:title>submitaresearchbrief41024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/giuseppe-famiani-3R1pWT9PUS0-unsplash-scaled-e1621846768745-2.jpg</image:loc><image:caption>giuseppefamiani3R1pWT9PUS0unsplashscalede16218467687452</image:caption><image:title>giuseppefamiani3R1pWT9PUS0unsplashscalede16218467687452</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-58-2.png</image:loc><image:caption>Sampleforblogpost582</image:caption><image:title>Sampleforblogpost582</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><lastmod>2025-10-29</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-to-approach-segmentation-in-uncertain-times-video/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/sharon-mccutcheon-y0PKfXeJsq4-unsplash-scaled-2.jpg</image:loc><image:caption>sharonmccutcheony0PKfXeJsq4unsplashscaled2</image:caption><image:title>sharonmccutcheony0PKfXeJsq4unsplashscaled2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/adrianna-geo-_C2Rgp0GDn4-unsplash-scaled-e1621847384673.jpg</image:loc><image:caption>adriannageoC2Rgp0GDn4unsplashscalede1621847384673</image:caption><image:title>adriannageoC2Rgp0GDn4unsplashscalede1621847384673</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Segments-of-citrus-fruits-1.jpg</image:loc><image:caption>Segmentsofcitrusfruits1</image:caption><image:title>Segmentsofcitrusfruits1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><lastmod>2025-09-30</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/americas-midlife-crisis-is-a-consumer-story-too/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Chewy-brand-story.png</image:loc><image:caption>Chewybrandstory</image:caption><image:title>Chewybrandstory</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Calm-app-targeting-gen-x.png</image:loc><image:caption>Calmapptargetinggenx</image:caption><image:title>Calmapptargetinggenx</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Paperlike-German-brand-story.png</image:loc><image:caption>PaperlikeGermanbrandstory</image:caption><image:title>PaperlikeGermanbrandstory</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2220539132.jpg</image:loc><image:caption>GettyImages2220539132</image:caption><image:title>GettyImages2220539132</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Images/Cracking%20the%20Gen%20X%20Code-West.png</image:loc><image:caption>CrackingtheGenXCodeWest</image:caption><image:title>CrackingtheGenXCodeWest</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Hispanic-image-2.png</image:loc><image:caption>Hispanicimage2</image:caption><image:title>Hispanicimage2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Replacements-e-commerce-brand.png</image:loc><image:caption>Replacementsecommercebrand</image:caption><image:title>Replacementsecommercebrand</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Customer-staisfaction-1.png</image:loc><image:caption>Customerstaisfaction1</image:caption><image:title>Customerstaisfaction1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2199471153.jpg</image:loc><image:caption>GettyImages2199471153</image:caption><image:title>GettyImages2199471153</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-1024x535.png</image:loc><image:caption>Submitaresearchbrief</image:caption><image:title>submitaresearchbrief41024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><lastmod>2026-02-18</lastmod></url><url><loc>https://kadence.com/knowledge/top-5-metrics-for-measuring-customer-satisfaction/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972.jpg</image:loc><image:caption>GettyImages910144972</image:caption><image:title>GettyImages910144972</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535-6.png</image:loc><image:caption>submitaresearchbrief21024x5356</image:caption><image:title>submitaresearchbrief21024x5356</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Images/For%20Gen%20X%2c%20Choice%20Is%20the%20Ultimate%20Currency-West.png</image:loc><image:caption>ForGenXChoiceIstheUltimateCurrencyWest</image:caption><image:title>ForGenXChoiceIstheUltimateCurrencyWest</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Customer-staisfaction.png</image:loc><image:caption>Customerstaisfaction</image:caption><image:title>Customerstaisfaction</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2220539132.jpg</image:loc><image:caption>GettyImages2220539132</image:caption><image:title>GettyImages2220539132</image:title></image:image><lastmod>2026-01-27</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-future-of-evs-in-the-uk/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/General-Discover-the-Future-of-Entertainment-1024x512-Sep-19-2025-02-49-34-0572-PM.png</image:loc><image:caption>GeneralDiscovertheFutureofEntertainment1024x512Sep1920250249340572PM</image:caption><image:title>GeneralDiscovertheFutureofEntertainment1024x512Sep1920250249340572PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Bianca%20Abulafia.jpg</image:loc><image:caption>BiancaAbulafia</image:caption><image:title>BiancaAbulafia</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-1024x535.png</image:loc><image:caption>Submitaresearchbrief</image:caption><image:title>submitaresearchbrief41024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1675449633-2.jpg</image:loc><image:caption>GettyImages16754496332</image:caption><image:title>GettyImages16754496332</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-25-2.png</image:loc><image:caption>CopyofSampleforblogpost252</image:caption><image:title>CopyofSampleforblogpost252</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-42-1.png</image:loc><image:caption>CopyofSampleforblogpost421</image:caption><image:title>CopyofSampleforblogpost421</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages1162094164scaled</image:caption><image:title>GettyImages1162094164scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><lastmod>2025-10-23</lastmod></url><url><loc>https://kadence.com/knowledge/where-should-brands-draw-the-line-on-personalisation/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Why-millennials-demand-work-life-balance-1-1024x512-1.png</image:loc><image:caption>Whymillennialsdemandworklifebalance11024x5121</image:caption><image:title>Whymillennialsdemandworklifebalance11024x5121</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972.jpg</image:loc><image:caption>GettyImages910144972</image:caption><image:title>GettyImages910144972</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20190522-02Q2_PZ6AO2tjZO4Q32mD4Iw-scaled.jpg</image:loc><image:caption>2019052202Q2PZ6AO2tjZO4Q32mD4Iwscaled</image:caption><image:title>2019052202Q2PZ6AO2tjZO4Q32mD4Iwscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-1024x535.png</image:loc><image:caption>Submitaresearchbrief</image:caption><image:title>submitaresearchbrief41024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Spotify-1024x683.png</image:loc><image:caption>Spotify1024x683</image:caption><image:title>Spotify1024x683</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-93.png</image:loc><image:caption>CopyofSampleforblogpost93</image:caption><image:title>CopyofSampleforblogpost93</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/app-1024x580.png</image:loc><image:caption>app1024x580</image:caption><image:title>app1024x580</image:title></image:image><lastmod>2025-10-23</lastmod></url><url><loc>https://kadence.com/en-us/case-study/supporting-a-discount-retailer-to-drive-loyalty-and-growth</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_OnlineAsia_580x580.png</image:loc><image:caption>WHOnlineAsia580x580</image:caption><image:title>WHOnlineAsia580x580</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1203071160.jpg</image:loc><image:caption>GettyImages1203071160</image:caption><image:title>GettyImages1203071160</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-2186653699-1.jpg</image:loc><image:caption>GettyImages21866536991</image:caption><image:title>GettyImages21866536991</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Shopper-research_1090x545.jpg</image:loc><image:caption>Shopperresearch</image:caption><image:title>WIMShopperresearch1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><lastmod>2025-12-17</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/concept-testing-how-brands-design-and-launch-winning-products/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled-2.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled2</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1140336344-e1672164098954-2.jpg</image:loc><image:caption>GettyImages1140336344e16721640989542</image:caption><image:title>GettyImages1140336344e16721640989542</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><lastmod>2025-09-29</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/eyes-on-the-prize-the-impact-of-location-based-advertising-on-consumer-memory/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1088608128-1.jpg</image:loc><image:caption>GettyImages10886081281</image:caption><image:title>GettyImages10886081281</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/HFk8fNgM4sKx8dnYlfMSzGjtMB68t1hnRPizW4O8UQKbf4UTPX3ovLNCCLNwlDeanxhPuSQtCPNz7CKq6PMCjKSsOfPlU5yjslacVO_E30mhPc1cE0bwna-r6M5-oqwHFG_MK0h2NEjJxA3mF8a2C-2.png</image:loc><image:caption>HFk8fNgM4sKx8dnYlfMSzGjtMB68t1hnRPizW4O8UQKbf4UTPX3ovLNCCLNwlDeanxhPuSQtCPNz7CKq6PMCjKSsOfPlU5yjslacVOE30mhPc1cE0bwnar6M5oqwHFGMK0h2NEjJxA3mF8a2C2</image:caption><image:title>HFk8fNgM4sKx8dnYlfMSzGjtMB68t1hnRPizW4O8UQKbf4UTPX3ovLNCCLNwlDeanxhPuSQtCPNz7CKq6PMCjKSsOfPlU5yjslacVOE30mhPc1cE0bwnar6M5oqwHFGMK0h2NEjJxA3mF8a2C2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1492377092%20(1).jpg</image:loc><image:caption>GettyImages14923770921</image:caption><image:title>GettyImages14923770921</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Cover-page-9-Fashion-Personas-1024x576-Sep-19-2025-08-47-19-2357-PM.png</image:loc><image:caption>Coverpage9FashionPersonas1024x576Sep1920250847192357PM</image:caption><image:title>Coverpage9FashionPersonas1024x576Sep1920250847192357PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/NL4leSzyMVm7Nn2V2GhDlgu7KkW9-ixCTdHmTMvskW6PKDHyf7Avgwmh-_Ew-_pVds7E6pC7MSWrgtEqzjR3FjZsirWUrmOGNHjvmr-teM2m5Sumor_Jgb65-dlLh5RisUCBIapDqYkG6ZJ1KoLwx-2.png</image:loc><image:caption>NL4leSzyMVm7Nn2V2GhDlgu7KkW9ixCTdHmTMvskW6PKDHyf7AvgwmhEwpVds7E6pC7MSWrgtEqzjR3FjZsirWUrmOGNHjvmrteM2m5SumorJgb65dlLh5RisUCBIapDqYkG6ZJ1KoLwx2</image:caption><image:title>NL4leSzyMVm7Nn2V2GhDlgu7KkW9ixCTdHmTMvskW6PKDHyf7AvgwmhEwpVds7E6pC7MSWrgtEqzjR3FjZsirWUrmOGNHjvmrteM2m5SumorJgb65dlLh5RisUCBIapDqYkG6ZJ1KoLwx2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled-2.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled2</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1459392752-2.jpg</image:loc><image:caption>GettyImages14593927522</image:caption><image:title>GettyImages14593927522</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/s4LA1DMePVEez2qCF8i1Q9GMa4yrd6DaDyMEWKz_3zYtI56ajYjEMhKm1r9NVE20fTnJUgiZAOqiUXfnqKgrJY7PvqZ_20HhqpATQXPc5Mj7I90tA_zdnajffQJYYxKIiZCZiH_tnNP5J2_OHVV61-2.png</image:loc><image:caption>s4LA1DMePVEez2qCF8i1Q9GMa4yrd6DaDyMEWKz3zYtI56ajYjEMhKm1r9NVE20fTnJUgiZAOqiUXfnqKgrJY7PvqZ20HhqpATQXPc5Mj7I90tAzdnajffQJYYxKIiZCZiHtnNP5J2OHVV612</image:caption><image:title>s4LA1DMePVEez2qCF8i1Q9GMa4yrd6DaDyMEWKz3zYtI56ajYjEMhKm1r9NVE20fTnJUgiZAOqiUXfnqKgrJY7PvqZ20HhqpATQXPc5Mj7I90tAzdnajffQJYYxKIiZCZiHtnNP5J2OHVV612</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Consumers-are-taking-control-of-their-well-being-with-wearable-tech_-3-1-1024x535-Sep-19-2025-08-47-20-2604-PM.png</image:loc><image:caption>Consumersaretakingcontroloftheirwellbeingwithwearabletech311024x535Sep1920250847202604PM</image:caption><image:title>Consumersaretakingcontroloftheirwellbeingwithwearabletech311024x535Sep1920250847202604PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/msnX9oBBloloDG5PsgI-ulrKDOL9M77GpSRzntmNEQuWS9IWNNTThK_FC7-EDPFZsB-W6kEa46UcfgCVxcN-yzNvDt_aACRR4sb0MAseN5KGPik48IMoCuZ1nnNfhPyq-ps55xKN3_PbK95PaSFkv-2.png</image:loc><image:caption>msnX9oBBloloDG5PsgIulrKDOL9M77GpSRzntmNEQuWS9IWNNTThKFC7EDPFZsBW6kEa46UcfgCVxcNyzNvDtaACRR4sb0MAseN5KGPik48IMoCuZ1nnNfhPyqps55xKN3PbK95PaSFkv2</image:caption><image:title>msnX9oBBloloDG5PsgIulrKDOL9M77GpSRzntmNEQuWS9IWNNTThKFC7EDPFZsBW6kEa46UcfgCVxcNyzNvDtaACRR4sb0MAseN5KGPik48IMoCuZ1nnNfhPyqps55xKN3PbK95PaSFkv2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><lastmod>2025-09-30</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/ai-adoption-engine-safety-knowledge-and-trust/</loc><video:video><video:thumbnail_loc>https://kadence.com/hubfs/WEBINAR_Why%20Some%20Teams%20Are%20Excited%20About%20AI%20(and%20Yours%20Isn%E2%80%99t%20Yet).mp4/medium.jpg</video:thumbnail_loc><video:title>WEBINAR_Why Some Teams Are Excited About AI (and Yours Isn’t Yet)</video:title><video:description>WEBINAR_Why Some Teams Are Excited About AI (and Yours Isn’t Yet)</video:description><video:content_loc>https://kadence.com/hubfs/WEBINAR_Why%20Some%20Teams%20Are%20Excited%20About%20AI%20(and%20Yours%20Isn%E2%80%99t%20Yet).mp4</video:content_loc><video:duration>1886</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages1162094164scaled</image:caption><image:title>GettyImages1162094164scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/siora-photography-cixohzDpNIo-unsplash-scaled.jpg</image:loc><image:caption>sioraphotographycixohzDpNIounsplashscaled</image:caption><image:title>sioraphotographycixohzDpNIounsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/AI%20Adoption%20east%20vs%20west.png</image:loc><image:caption>AIAdoptioneastvswest</image:caption><image:title>AIAdoptioneastvswest</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/AI%20as%20a%20hero.png</image:loc><image:caption>AIasahero</image:caption><image:title>AIasahero</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Sample%20for%20blog%20post%20%20(3).png</image:loc><image:caption>Sampleforblogpost3</image:caption><image:title>Sampleforblogpost3</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Kadence-Icon-380x380.png</image:loc><image:caption>KadenceIcon380x380</image:caption><image:title>KadenceIcon380x380</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/iStock-2072804536.jpg</image:loc><image:caption>iStock2072804536</image:caption><image:title>iStock2072804536</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><lastmod>2025-12-11</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/content-monetization-models-in-the-age-of-ad-blocking/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/i2V-q_gOWZQdh5NmcmzbQJpH8lMxGwDIGrkJQAF7K3GCw-YrdaLKw8mHVvjAUyuTwQXJ9qmyMtqDF2S619MZoyfwywkJLwU0oEahoe8rzkoZK4UeN0pA4wIc4PfL3PFAdAxmY24rjKSnJPWnvfc8Q-2.jpg</image:loc><image:caption>i2VqgOWZQdh5NmcmzbQJpH8lMxGwDIGrkJQAF7K3GCwYrdaLKw8mHVvjAUyuTwQXJ9qmyMtqDF2S619MZoyfwywkJLwU0oEahoe8rzkoZK4UeN0pA4wIc4PfL3PFAdAxmY24rjKSnJPWnvfc8Q2</image:caption><image:title>i2VqgOWZQdh5NmcmzbQJpH8lMxGwDIGrkJQAF7K3GCwYrdaLKw8mHVvjAUyuTwQXJ9qmyMtqDF2S619MZoyfwywkJLwU0oEahoe8rzkoZK4UeN0pA4wIc4PfL3PFAdAxmY24rjKSnJPWnvfc8Q2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Ad-blocking-usage-rate-1-1024x576-2.png</image:loc><image:caption>Adblockingusagerate11024x5762</image:caption><image:title>Adblockingusagerate11024x5762</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/uUu9toNLk-FQVedC7VrPVygBTJWnZqsdZQeuHma_QgS-LtnfuXVJcTEsU1VHPr_FaVemYGWFDmlgJRL9U47Dx9fhplnLCzT28Q5y_LmaqcEFoFbPMiWYPc4eP9V6iiagLBymADYkyj1FakHe5WSvf-2.jpg</image:loc><image:caption>uUu9toNLkFQVedC7VrPVygBTJWnZqsdZQeuHmaQgSLtnfuXVJcTEsU1VHPrFaVemYGWFDmlgJRL9U47Dx9fhplnLCzT28Q5yLmaqcEFoFbPMiWYPc4eP9V6iiagLBymADYkyj1FakHe5WSvf2</image:caption><image:title>uUu9toNLkFQVedC7VrPVygBTJWnZqsdZQeuHmaQgSLtnfuXVJcTEsU1VHPrFaVemYGWFDmlgJRL9U47Dx9fhplnLCzT28Q5yLmaqcEFoFbPMiWYPc4eP9V6iiagLBymADYkyj1FakHe5WSvf2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-35-2.png</image:loc><image:caption>CopyofSampleforblogpost352</image:caption><image:title>CopyofSampleforblogpost352</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-1024x535.png</image:loc><image:caption>Submitaresearchbrief</image:caption><image:title>submitaresearchbrief41024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1492377092%20(1).jpg</image:loc><image:caption>GettyImages14923770921</image:caption><image:title>GettyImages14923770921</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/General-The-Future-of-Finance-1024x535-Sep-19-2025-05-00-56-9308-PM.png</image:loc><image:caption>GeneralTheFutureofFinance1024x535Sep1920250500569308PM</image:caption><image:title>GeneralTheFutureofFinance1024x535Sep1920250500569308PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-85-2.png</image:loc><image:caption>Sampleforblogpost852</image:caption><image:title>Sampleforblogpost852</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1088608128-1.jpg</image:loc><image:caption>GettyImages10886081281</image:caption><image:title>GettyImages10886081281</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><lastmod>2025-10-23</lastmod></url><url><loc>https://kadence.com/office/careers-at-kadence-philippines/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/Mary%20Rose.png</image:loc><image:caption>MaryRose</image:caption><image:title>MaryRose</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Dependable_88x88.png</image:loc><image:caption>WIDependable88x88</image:caption><image:title>WIDependable88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Patrick-Dailey_300x300.jpg</image:loc><image:caption>PatrickDailey</image:caption><image:title>TPPatrickDailey300x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_kadence-ph.jpg</image:loc><image:caption>WIMkadenceph</image:caption><image:title>WIMkadenceph</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_KADENCE_YEAREND_2024477-370x360.png</image:loc><image:caption>WIMKADENCEYEAREND2024477370x360</image:caption><image:title>WIMKADENCEYEAREND2024477370x360</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Iris-600x600.jpg</image:loc><image:caption>TPIris600x600</image:caption><image:title>TPIris600x600</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Curious_88x88.png</image:loc><image:caption>WICurious88x88</image:caption><image:title>WICurious88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_kadence-Philippines2.jpg</image:loc><image:caption>WIMkadencePhilippines2</image:caption><image:title>WIMkadencePhilippines2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Agile_88x88.png</image:loc><image:caption>WIAgile88x88</image:caption><image:title>WIAgile88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Futurists_88x88.png</image:loc><image:caption>WIFuturists88x88</image:caption><image:title>WIFuturists88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Mary-Ann-Lamigo_300x300.jpg</image:loc><image:caption>MaryAnnLamigo</image:caption><image:title>TPMaryAnnLamigo300x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_kadence-ph1.jpeg</image:loc><image:caption>WIMkadenceph1</image:caption><image:title>WIMkadenceph1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/anne-front-1-380x380.png</image:loc><image:caption>annefront1380x380</image:caption><image:title>annefront1380x380</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/Allaine.png</image:loc><image:caption>Allaine</image:caption><image:title>Allaine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-PH-office.jpg</image:loc><image:caption>WIMKadencePHoffice</image:caption><image:title>WIMKadencePHoffice</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_kadence-Philippines.jpeg</image:loc><image:caption>WIMkadencePhilippines</image:caption><image:title>WIMkadencePhilippines</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIm_kadence-Philippines1.jpg</image:loc><image:caption>WImkadencePhilippines1</image:caption><image:title>WImkadencePhilippines1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Genuine88x88.png</image:loc><image:caption>WIGenuine88x88</image:caption><image:title>WIGenuine88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/Gellie.png</image:loc><image:caption>Gellie</image:caption><image:title>Gellie</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_kadence-ph3.jpg</image:loc><image:caption>WIMkadenceph3</image:caption><image:title>WIMkadenceph3</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ph-kadence-team-work.jpg</image:loc><image:caption>WIMphkadenceteamwork</image:caption><image:title>WIMphkadenceteamwork</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Marvin-Cris-Torre_300x300.jpg</image:loc><image:caption>MarvinCrisTorre</image:caption><image:title>TPMarvinCrisTorre300x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_kadence-philippines-team.jpg</image:loc><image:caption>kadencephilippinesteam</image:caption><image:title>WIMkadencephilippinesteam</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_kadence-ph2.jpeg</image:loc><image:caption>WIMkadenceph2</image:caption><image:title>WIMkadenceph2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Rave-Magalang.jpeg</image:loc><image:caption>RaveMagalang</image:caption><image:title>TPRaveMagalang</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><lastmod>2025-10-16</lastmod></url><url><loc>https://kadence.com/knowledge/unraveling-customer-preferences-a-deep-dive-into-discrete-choice-modelling/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1.jpg</image:loc><image:caption>20200129Header1</image:caption><image:title>20200129Header1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-36.png</image:loc><image:caption>Sampleforblogpost36</image:caption><image:title>Sampleforblogpost36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-1024x535-3.png</image:loc><image:caption>11024x5353</image:caption><image:title>11024x5353</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/4-2-1024x535-3.png</image:loc><image:caption>421024x5353</image:caption><image:title>421024x5353</image:title></image:image><lastmod>2025-09-19</lastmod></url><url><loc>https://kadence.com/knowledge/ethnography-the-benefits-of-researching-in-the-field/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages1162094164scaled</image:caption><image:title>GettyImages1162094164scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972.jpg</image:loc><image:caption>GettyImages910144972</image:caption><image:title>GettyImages910144972</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1464550329.jpg</image:loc><image:caption>GettyImages1464550329</image:caption><image:title>GettyImages1464550329</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Screen-Shot-2023-02-07-at-10_31_39-AM.png</image:loc><image:caption>ScreenShot20230207at103139AM</image:caption><image:title>ScreenShot20230207at103139AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><lastmod>2025-09-19</lastmod></url><url><loc>https://kadence.com/en-us/service/customer-understanding/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WLMarsInclogo2019392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>KadenceChina</image:caption><image:title>WIMarticle88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>JapanTokyo</image:caption><image:title>WIMJapanOffice88x88006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>KadenceChinaofficeteam</image:caption><image:title>WIMKadenceChina88x88001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>KadenceIndiaofficeteam</image:caption><image:title>WIMIndiaOffice88x88002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL1200pxSamsungwordmarksvg144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Customer-understanding_1090x545.jpg</image:loc><image:caption>Customerunderstanding</image:caption><image:title>WIMCustomerunderstanding1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-2048631679-2.jpg</image:loc><image:caption>GettyImages20486316792</image:caption><image:title>GettyImages20486316792</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>BenefitTick</image:caption><image:title>WIiconbenefittick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WLBridgestonelogo288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>KadenceSingaporeofficeteam</image:caption><image:title>WIMKadenceSingaporeoffice88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-893585104.jpg</image:loc><image:caption>GettyImages893585104</image:caption><image:title>GettyImages893585104</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>KadenceThailand</image:caption><image:title>WIMThailandOffice88x8811</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogo288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Havells_Logo.svg-364x240.png</image:loc><image:caption>Havells</image:caption><image:title>WL1200pxHavellsLogosvg364x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2089465288.jpg</image:loc><image:caption>GettyImages2089465288</image:caption><image:title>GettyImages2089465288</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premiumhomeappliancesfridgewashingmachine</image:caption><image:title>WIMPremiumhomeappliancesfridgewashingmachine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLdiscoverchannellogo392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UKoffice</image:caption><image:title>WIMUKOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1346682879-1.jpg</image:loc><image:caption>GettyImages13466828791</image:caption><image:title>GettyImages13466828791</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIMTestimonials3903x651001</image:caption><image:title>WIMTestimonials3903x651001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432.jpg</image:loc><image:caption>Plug</image:caption><image:title>WIMpaulhanaokaRJkKjLu8I9Iunsplash1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>ashopinTokyoJapan</image:caption><image:title>WIMJapanOffice88x88007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1356400993.jpg</image:loc><image:caption>GettyImages1356400993</image:caption><image:title>GettyImages1356400993</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>KadenceIndonesiaofficeteam</image:caption><image:title>WIMIndonesiaOffice88x884</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>KadenceUKofficeteam</image:caption><image:title>WIMUKOffice88x8813</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogosvg392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIMTestimonials3304x304002</image:caption><image:title>WIMTestimonials3304x304002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>KadencePhilippinesofficeteam</image:caption><image:title>WIMPhilippinesOffice88x88008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216.jpg</image:loc><image:caption>WIMdebbyhudsonjcc8sxK2Adwunsplash1720x216</image:caption><image:title>WIMdebbyhudsonjcc8sxK2Adwunsplash1720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>KadenceVietnam</image:caption><image:title>WIMVietnamOffice15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>KadenceUSAteamphoto</image:caption><image:title>WIMUSOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>MarketresearchinAsia</image:caption><image:title>WIMPhilippinesOffice88x88009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>ConductingOnlineResearchinAsia2</image:caption><image:title>WIMConductingOnlineResearchinAsia2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>KadenceIndia</image:caption><image:title>WIMIndiaOffice88x88003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>KadenceIndonesia</image:caption><image:title>WIMIndonesiaOffice88x885</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><lastmod>2025-10-28</lastmod></url><url><loc>https://kadence.com/knowledge/addressing-housing-and-healthcare-crises-for-malaysias-youth/</loc><image:image><image:loc>https://kadence.com/hubfs/Addressing%20Housing%20and%20Healthcare%20Crises%20for%20Malaysia%E2%80%99s%20Youth.jpg</image:loc><image:caption>AddressingHousingandHealthcareCrisesforMalaysiasYouth</image:caption><image:title>AddressingHousingandHealthcareCrisesforMalaysiasYouth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20191003_Green_brick.jpg</image:loc><image:caption>20191003Greenbrick</image:caption><image:title>20191003Greenbrick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-2b-1024x535.png</image:loc><image:caption>DownloadourAgencyCredentials</image:caption><image:title>downloadagencycredentialsorbrochure2b1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1.jpg</image:loc><image:caption>20200129Header1</image:caption><image:title>20200129Header1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Trend-3-Uncover-the-trends-in-mobile-media-consumption.png</image:loc><image:caption>Trend3Uncoverthetrendsinmobilemediaconsumption</image:caption><image:title>Trend3Uncoverthetrendsinmobilemediaconsumption</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-84.png</image:loc><image:caption>Sampleforblogpost84</image:caption><image:title>Sampleforblogpost84</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><lastmod>2025-10-30</lastmod></url><url><loc>https://kadence.com/office/market-research-agency-boston</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagersplayingsport</image:caption><image:title>WIMgirlsonwhiteredjerseyplayinghandgame1634652720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WLASALOGO2017144x46</image:caption><image:title>WLASALOGO2017144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WIProductDevelopment</image:caption><image:title>WIProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:caption><image:title>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wallstreetjournallogo</image:caption><image:title>wallstreetjournallogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>KadenceteamcollectingAgencyoftheYearaward</image:caption><image:title>WIMJOE43941216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>QuirksSupplieroftheYearKadenceInternational</image:caption><image:title>WIMQuirkAwards1881216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WHanastasiadulgierQboRVYU6sfQunsplash12180x1090</image:caption><image:title>WHanastasiadulgierQboRVYU6sfQunsplash12180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ESOMAR-Congress-2023-Winner-216x216.jpg</image:loc><image:caption>WIMESOMARCongress2023Winner216x216</image:caption><image:title>WIMESOMARCongress2023Winner216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:caption><image:title>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>KadenceInternationalMarketResearchAgencyoftheYearSingapore</image:caption><image:title>WIMOptimizedimage131216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WICustomerAndMarket</image:caption><image:title>WICustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2020</image:caption><image:title>WIMAOTYcrop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611.jpg</image:loc><image:caption>WHclaybankshwLAI5lRhdMunsplash1e1614876480611</image:caption><image:title>WHclaybankshwLAI5lRhdMunsplash1e1614876480611</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090.jpg</image:loc><image:caption>WHshanelahiDDiLYtF88wunsplashscaled2180x1090</image:caption><image:title>WHshanelahiDDiLYtF88wunsplashscaled2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WIBrandAndAdvertising</image:caption><image:title>WIBrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>BestDataCollectionFinalistMarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMBestDataCollection216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WIFieldworkServices</image:caption><image:title>WIFieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>MarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMmrsoppies216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WIInsightActivation</image:caption><image:title>WIInsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIMedwardheuKyzXEc2ksunsplash1814x372</image:caption><image:title>WIMedwardheuKyzXEc2ksunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2021</image:caption><image:title>WIMAOTYMR1216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIMchuttersnapmfo1E7omzkunsplash720x216</image:caption><image:title>WIMchuttersnapmfo1E7omzkunsplash720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURAInnovationoftheYearaward</image:caption><image:title>WIMFinalistlogoLARGE216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wallstreetjournal-logo-217x120.png</image:loc><image:caption>wallstreetjournallogo217x120</image:caption><image:title>wallstreetjournallogo217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090.jpg</image:loc><image:caption>WIMphotoofpeopleleaningonwoodentable31846142180x1090</image:caption><image:title>WIMphotoofpeopleleaningonwoodentable31846142180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>KadenceInternationalisHighlyCommendedforGlobalAgencyofTheYear</image:caption><image:title>WIMGlobalAgencycop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>MarketingInteractiveAgencyoftheYearWinnerGold2021</image:caption><image:title>WIMmarketinginteractiveagencyoftheyear2021gold216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRSOpperationsAwardsTrophy</image:caption><image:title>WIPmrsoppies2216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><lastmod>2026-03-02</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/your-abm-strategy-is-built-on-the-wrong-segmentation-logic/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Travel-Travel-personas-1024x535.png</image:loc><image:caption>typesoftravelers</image:caption><image:title>TravelTravelpersonas1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-2048631679-2.jpg</image:loc><image:caption>GettyImages20486316792</image:caption><image:title>GettyImages20486316792</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-crcredentials-or-brochure-1-600x314-Sep-19-2025-09-04-06-8893-PM.png</image:loc><image:caption>downloadagencycrcredentialsorbrochure1600x314Sep1920250904068893PM</image:caption><image:title>downloadagencycrcredentialsorbrochure1600x314Sep1920250904068893PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2203911891.jpg</image:loc><image:caption>GettyImages2203911891</image:caption><image:title>GettyImages2203911891</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2185776283.jpg</image:loc><image:caption>GettyImages2185776283</image:caption><image:title>GettyImages2185776283</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/adrianna-geo-_C2Rgp0GDn4-unsplash-scaled-e1621847384673.jpg</image:loc><image:caption>adriannageoC2Rgp0GDn4unsplashscalede1621847384673</image:caption><image:title>adriannageoC2Rgp0GDn4unsplashscalede1621847384673</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><lastmod>2026-02-08</lastmod></url><url><loc>https://kadence.com/en-us/case-study/understanding-the-needs-of-rice-growers-in-china</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-113723784.jpg</image:loc><image:caption>GettyImages113723784</image:caption><image:title>GettyImages113723784</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1644970176-2.jpg</image:loc><image:caption>GettyImages16449701762</image:caption><image:title>GettyImages16449701762</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_OnlineAsia_580x580.png</image:loc><image:caption>WHOnlineAsia580x580</image:caption><image:title>WHOnlineAsia580x580</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_edward-he-uKyzXEc2k_s-unsplash-1-2180x1090.jpg</image:loc><image:caption>edwardheuKyzXEc2ksunsplash12180x1090</image:caption><image:title>WHedwardheuKyzXEc2ksunsplash12180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><lastmod>2025-12-17</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/understanding-the-power-of-emotional-triggers-in-product-marketing/</loc><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-1-1024x535.png</image:loc><image:caption>Submitaresearchbrief</image:caption><image:title>submitaresearchbrief11024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Why-modern-millennials-are-less-brand-loyal-1-1024x512.png</image:loc><image:caption>Whymodernmillennialsarelessbrandloyal</image:caption><image:title>Whymodernmillennialsarelessbrandloyal11024x512</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-92-1.png</image:loc><image:caption>CopyofSampleforblogpost921</image:caption><image:title>CopyofSampleforblogpost921</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post--1.png</image:loc><image:caption>Sampleforblogpost1</image:caption><image:title>Sampleforblogpost1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20191003_Green_brick.jpg</image:loc><image:caption>20191003Greenbrick</image:caption><image:title>20191003Greenbrick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><lastmod>2025-10-27</lastmod></url><url><loc>https://kadence.com/knowledge/why-the-concepts-that-test-best-still-fail-after-launch</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20190522-02Q2_PZ6AO2tjZO4Q32mD4Iw-scaled.jpg</image:loc><image:caption>2019052202Q2PZ6AO2tjZO4Q32mD4Iwscaled</image:caption><image:title>2019052202Q2PZ6AO2tjZO4Q32mD4Iwscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/TREND4-Every-Snack-Bite-Counts.png</image:loc><image:caption>TREND4EverySnackBiteCounts</image:caption><image:title>TREND4EverySnackBiteCounts</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1278695300-scaled.jpg</image:loc><image:caption>GettyImages1278695300scaled</image:caption><image:title>GettyImages1278695300scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1356400993.jpg</image:loc><image:caption>GettyImages1356400993</image:caption><image:title>GettyImages1356400993</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535.png</image:loc><image:caption>submityourbrief</image:caption><image:title>submitaresearchbrief21024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><lastmod>2026-03-18</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/from-obscurity-to-clarity-how-transparency-revolutionizes-sustainability-reporting/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1219583078-2.jpg</image:loc><image:caption>GettyImages12195830782</image:caption><image:title>GettyImages12195830782</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-3-2.png</image:loc><image:caption>Sampleforblogpost32</image:caption><image:title>Sampleforblogpost32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/6-16-1024x535-Sep-19-2025-08-52-42-9432-PM.png</image:loc><image:caption>6161024x535Sep1920250852429432PM</image:caption><image:title>6161024x535Sep1920250852429432PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-10-2.png</image:loc><image:caption>Sampleforblogpost102</image:caption><image:title>Sampleforblogpost102</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Understanding-Consumer-Segments-in-the-Automotive-Industry-10-1024x535-Sep-19-2025-08-52-25-8948-PM.png</image:loc><image:caption>UnderstandingConsumerSegmentsintheAutomotiveIndustry101024x535Sep1920250852258948PM</image:caption><image:title>UnderstandingConsumerSegmentsintheAutomotiveIndustry101024x535Sep1920250852258948PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2211124968%20(1).jpg</image:loc><image:caption>GettyImages22111249681</image:caption><image:title>GettyImages22111249681</image:title></image:image><lastmod>2025-09-30</lastmod></url><url><loc>https://kadence.com/knowledge/the-rise-of-subtle-marketing-and-advertising-in-a-noisy-world/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1219583078.jpg</image:loc><image:caption>GettyImages1219583078</image:caption><image:title>GettyImages1219583078</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/conde-naste.png</image:loc><image:caption>condenastequietbranding</image:caption><image:title>condenaste</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/pottery-1024x440.png</image:loc><image:caption>TheBitterSouthernerbrandstrategy</image:caption><image:title>pottery1024x440</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/UGG-subtle-branding.png</image:loc><image:caption>UGGbrandcasestudy</image:caption><image:title>UGGsubtlebranding</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Hiut-Denim.png</image:loc><image:caption>hiutstorytellingbrandstrategy</image:caption><image:title>HiutDenim</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-12.png</image:loc><image:caption>CopyofSampleforblogpost12</image:caption><image:title>CopyofSampleforblogpost12</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cosmetics-436x368.jpg</image:loc><image:caption>BalHarbourShopsbrand</image:caption><image:title>cosmetics436x368</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/The%20Rise%20of%20Subtle%20Marketing%20in%20a%20Noisy%20World.jpg</image:loc><image:caption>TheRiseofSubtleMarketinginaNoisyWorld</image:caption><image:title>TheRiseofSubtleMarketinginaNoisyWorld</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/How-millennials-love-eco-conscious-brands_-2-1-1024x512.png</image:loc><image:caption>Howmillennialsloveecoconsciousbrands</image:caption><image:title>Howmillennialsloveecoconsciousbrands211024x512</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1088608128.jpg</image:loc><image:caption>GettyImages1088608128</image:caption><image:title>GettyImages1088608128</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-1024x535.png</image:loc><image:caption>Submitaresearchbrief</image:caption><image:title>submitaresearchbrief41024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/subtle-marketing-bubble-machine-1024x456.png</image:loc><image:caption>aarkesubtlemarketingstrategy</image:caption><image:title>subtlemarketingbubblemachine1024x456</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/understanding-the-impact-of-covid-19-on-vets/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20191003_Green_brick.jpg</image:loc><image:caption>20191003Greenbrick</image:caption><image:title>20191003Greenbrick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1318673904-1-2.jpg</image:loc><image:caption>GettyImages131867390412</image:caption><image:title>GettyImages131867390412</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1675449633-2.jpg</image:loc><image:caption>GettyImages16754496332</image:caption><image:title>GettyImages16754496332</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/VetStudy-1.png</image:loc><image:caption>VetStudy1</image:caption><image:title>VetStudy1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Vet-Survey-scaled-1.jpg</image:loc><image:caption>VetSurveyscaled1</image:caption><image:title>VetSurveyscaled1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Kadence-Icon-380x380.png</image:loc><image:caption>KadenceIcon380x380</image:caption><image:title>KadenceIcon380x380</image:title></image:image><lastmod>2025-09-24</lastmod></url><url><loc>https://kadence.com/knowledge/the-impact-of-ecommerce-on-the-handmade-industry/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/about-face-for-web.png</image:loc><image:caption>aboutfaceforweb</image:caption><image:title>aboutfaceforweb</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-83493472-1-e1672165763469.jpg</image:loc><image:caption>GettyImages834934721e1672165763469</image:caption><image:title>GettyImages834934721e1672165763469</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1.jpg</image:loc><image:caption>20200129Header1</image:caption><image:title>20200129Header1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1181405477.jpg</image:loc><image:caption>GettyImages1181405477</image:caption><image:title>GettyImages1181405477</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><lastmod>2025-09-19</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/research-report-fitness-and-medtech/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Untitled-550-%C3%97-700-px-236x300.jpg</image:loc><image:caption>FeelingGoodcoverimage</image:caption><image:title>Untitled550700px236x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Featured%20Images/GettyImages-1237011854.jpg</image:loc><image:caption>GettyImages1237011854</image:caption><image:title>GettyImages1237011854</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><lastmod>2025-10-07</lastmod></url><url><loc>https://kadence.com/en-us/services/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_stakeholder-interviews.svg</image:loc><image:caption>WIstakeholderinterviews</image:caption><image:title>WIstakeholderinterviews</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WLMarsInclogo2019392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_MarketUnderstanding.svg</image:loc><image:caption>WIMarketUnderstanding</image:caption><image:title>WIMarketUnderstanding</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_headset.svg</image:loc><image:caption>WIheadset</image:caption><image:title>WIheadset</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_UsageAndAttitudeStudies.svg</image:loc><image:caption>WIUsageAndAttitudeStudies</image:caption><image:title>WIUsageAndAttitudeStudies</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WICustomerAndMarket</image:caption><image:title>WICustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_central-location-testing.svg</image:loc><image:caption>WIcentrallocationtesting</image:caption><image:title>WIcentrallocationtesting</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIMTestimonials3903x651001</image:caption><image:title>WIMTestimonials3903x651001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Campaign-effectiveness.svg</image:loc><image:caption>WICampaigneffectiveness</image:caption><image:title>WICampaigneffectiveness</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIMTestimonials3304x304002</image:caption><image:title>WIMTestimonials3304x304002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_expert-interviews.svg</image:loc><image:caption>WIexpertinterviews</image:caption><image:title>WIexpertinterviews</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_sensory-research.svg</image:loc><image:caption>WIsensoryresearch</image:caption><image:title>WIsensoryresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogo288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_focus-group.svg</image:loc><image:caption>WIfocusgroup</image:caption><image:title>WIfocusgroup</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_SegmentationSimple.svg</image:loc><image:caption>WISegmentationSimple</image:caption><image:title>WISegmentationSimple</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_product-testing.svg</image:loc><image:caption>WIproducttesting</image:caption><image:title>WIproducttesting</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_recruitment.svg</image:loc><image:caption>WIrecruitment</image:caption><image:title>WIrecruitment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Market-sizing.svg</image:loc><image:caption>WIMarketsizing</image:caption><image:title>WIMarketsizing</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telephone-depth-interviews.svg</image:loc><image:caption>WItelephonedepthinterviews</image:caption><image:title>WItelephonedepthinterviews</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Ad-testing.svg</image:loc><image:caption>WIAdtesting</image:caption><image:title>WIAdtesting</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-communities.svg</image:loc><image:caption>WIonlinecommunities</image:caption><image:title>WIonlinecommunities</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Campaign-development.svg</image:loc><image:caption>WICampaigndevelopment</image:caption><image:title>WICampaigndevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WIProductDevelopment</image:caption><image:title>WIProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WIBrandAndAdvertising</image:caption><image:title>WIBrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_concept-testing.svg</image:loc><image:caption>WIconcepttesting</image:caption><image:title>WIconcepttesting</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bloomberg_Media_stack_blk-144x45.png</image:loc><image:caption>BloombergMedia</image:caption><image:title>WLBloombergMediastackblk144x45</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ShopperResearch.svg</image:loc><image:caption>WIShopperResearch</image:caption><image:title>WIShopperResearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Proposition-development.svg</image:loc><image:caption>WIPropositiondevelopment</image:caption><image:title>WIPropositiondevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Design.svg</image:loc><image:caption>WIDesign</image:caption><image:title>WIDesign</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLdiscoverchannellogo392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_OpportunityIdentification.svg</image:loc><image:caption>WIOpportunityIdentification</image:caption><image:title>WIOpportunityIdentification</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerUnderstanding.svg</image:loc><image:caption>WICustomerUnderstanding</image:caption><image:title>WICustomerUnderstanding</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_workshops.svg</image:loc><image:caption>WIworkshops</image:caption><image:title>WIworkshops</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Marketentry.svg</image:loc><image:caption>WIMarketentry</image:caption><image:title>WIMarketentry</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerSatisfaction.svg</image:loc><image:caption>WICustomerSatisfaction</image:caption><image:title>WICustomerSatisfaction</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_in-depth-interviews.svg</image:loc><image:caption>WIindepthinterviews</image:caption><image:title>WIindepthinterviews</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_emerging-methodologies.svg</image:loc><image:caption>WIemergingmethodologies</image:caption><image:title>WIemergingmethodologies</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL1200pxSamsungwordmarksvg144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_neuroscience.svg</image:loc><image:caption>WIneuroscience</image:caption><image:title>WIneuroscience</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WIFieldworkServices</image:caption><image:title>WIFieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-research-panels.svg</image:loc><image:caption>WIonlineresearchpanels</image:caption><image:title>WIonlineresearchpanels</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WIInsightActivation</image:caption><image:title>WIInsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/concept-validation.svg</image:loc><image:caption>conceptvalidation</image:caption><image:title>conceptvalidation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_pricing-research.svg</image:loc><image:caption>WIpricingresearch</image:caption><image:title>WIpricingresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Christina-wocintechchat.jpg</image:loc><image:caption>WIMChristinawocintechchat</image:caption><image:title>WIMChristinawocintechchat</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_favorite-heart.svg</image:loc><image:caption>WIfavoriteheart</image:caption><image:title>WIfavoriteheart</image:title></image:image><lastmod>2025-09-26</lastmod></url><url><loc>https://kadence.com/knowledge/how-live-streaming-is-reshaping-media-consumption/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1.jpg</image:loc><image:caption>20200129Header1</image:caption><image:title>20200129Header1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535-Sep-16-2025-08-53-00-0817-AM.png</image:loc><image:caption>submitaresearchbrief21024x535Sep1620250853000817AM</image:caption><image:title>submitaresearchbrief21024x535Sep1620250853000817AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-857589534.jpg</image:loc><image:caption>GettyImages857589534</image:caption><image:title>GettyImages857589534</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/General-Uncover-the-latest-trends-in-global-media-consumption-1024x512-Sep-16-2025-08-52-34-6255-AM.png</image:loc><image:caption>GeneralUncoverthelatesttrendsinglobalmediaconsumption1024x512Sep1620250852346255AM</image:caption><image:title>GeneralUncoverthelatesttrendsinglobalmediaconsumption1024x512Sep1620250852346255AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-93.png</image:loc><image:caption>Sampleforblogpost93</image:caption><image:title>Sampleforblogpost93</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><lastmod>2025-09-19</lastmod></url><url><loc>https://kadence.com/service/neuroscience/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>BenefitTick</image:caption><image:title>WIiconbenefittick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-73.png</image:loc><image:caption>Sampleforblogpost73</image:caption><image:title>Sampleforblogpost73</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL1200pxSamsungwordmarksvg144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Annie-spratt_720x216.jpg</image:loc><image:caption>WIMAnniespratt720x216</image:caption><image:title>WIMAnniespratt720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>MarketresearchinAsia</image:caption><image:title>WIMPhilippinesOffice88x88009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_yoodo_gobear_web_logo-392x133.png</image:loc><image:caption>GoBear</image:caption><image:title>WLyoodogobearweblogo392x133</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bloomberg_Media_stack_blk-144x45.png</image:loc><image:caption>BloombergMedia</image:caption><image:title>WLBloombergMediastackblk144x45</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-philippines-88x88.jpg</image:loc><image:caption>officephilippines88x88</image:caption><image:title>officephilippines88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216.jpg</image:loc><image:caption>WIMdebbyhudsonjcc8sxK2Adwunsplash1720x216</image:caption><image:title>WIMdebbyhudsonjcc8sxK2Adwunsplash1720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>KadenceIndonesiaofficeteam</image:caption><image:title>WIMIndonesiaOffice88x884</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>KadenceIndiaofficeteam</image:caption><image:title>WIMIndiaOffice88x88002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogo288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Neuroscience_1090x545.jpg</image:loc><image:caption>Neuroscience</image:caption><image:title>WIMNeuroscience1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIMTestimonials3903x651001</image:caption><image:title>WIMTestimonials3903x651001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIMTestimonials3304x304002</image:caption><image:title>WIMTestimonials3304x304002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>KadenceUSAteamphoto</image:caption><image:title>WIMUSOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premiumhomeappliancesfridgewashingmachine</image:caption><image:title>WIMPremiumhomeappliancesfridgewashingmachine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>KadenceThailand</image:caption><image:title>WIMThailandOffice88x8811</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-893585104.jpg</image:loc><image:caption>GettyImages893585104</image:caption><image:title>GettyImages893585104</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432.jpg</image:loc><image:caption>BloombergNeuroscience</image:caption><image:title>WIMballshapedcirclecloseupdark414860copy1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>ashopinTokyoJapan</image:caption><image:title>WIMJapanOffice88x88007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>KadenceIndonesia</image:caption><image:title>WIMIndonesiaOffice88x885</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_About_face_1024x1024.png</image:loc><image:caption>AboutFace</image:caption><image:title>WIMAboutface1024x1024</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/market-research-us.jpg</image:loc><image:caption>marketresearchus</image:caption><image:title>marketresearchus</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>KadenceSingaporeofficeteam</image:caption><image:title>WIMKadenceSingaporeoffice88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>KadenceChinaofficeteam</image:caption><image:title>WIMKadenceChina88x88001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-22.png</image:loc><image:caption>CopyofSampleforblogpost22</image:caption><image:title>CopyofSampleforblogpost22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLdiscoverchannellogo392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-14.png</image:loc><image:caption>CopyofSampleforblogpost14</image:caption><image:title>CopyofSampleforblogpost14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UKoffice</image:caption><image:title>WIMUKOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WLMarsInclogo2019392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>KadenceChina</image:caption><image:title>WIMarticle88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogosvg392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>KadenceUKofficeteam</image:caption><image:title>WIMUKOffice88x8813</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-2048631679.jpg</image:loc><image:caption>GettyImages2048631679</image:caption><image:title>GettyImages2048631679</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-vietnam.png</image:loc><image:caption>KadenceVietnamofficeteam</image:caption><image:title>officevietnam</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>KadenceIndia</image:caption><image:title>WIMIndiaOffice88x88003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>JapanTokyo</image:caption><image:title>WIMJapanOffice88x88006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WLBridgestonelogo288x61</image:title></image:image><lastmod>2025-10-03</lastmod></url><url><loc>https://kadence.com/knowledge/how-to-conduct-online-research-in-japan/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200604_07zlinh-nguyen-uEFombN3J5U-unsplash-1080x487.jpg</image:loc><image:caption>2020060407zlinhnguyenuEFombN3J5Uunsplash1080x487</image:caption><image:title>2020060407zlinhnguyenuEFombN3J5Uunsplash1080x487</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1351767347-1.jpg</image:loc><image:caption>GettyImages13517673471</image:caption><image:title>GettyImages13517673471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/As-introduction-to-Data-collection-in-marketing-research.jpg</image:loc><image:caption>AsintroductiontoDatacollectioninmarketingresearch</image:caption><image:title>AsintroductiontoDatacollectioninmarketingresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Kadence-Icon-380x380.png</image:loc><image:caption>KadenceIcon380x380</image:caption><image:title>KadenceIcon380x380</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200604-06jezael-melgoza-layMbSJ3YOE-unsplash.jpg</image:loc><image:caption>2020060406jezaelmelgozalayMbSJ3YOEunsplash</image:caption><image:title>2020060406jezaelmelgozalayMbSJ3YOEunsplash</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/bridging-opportunity-gaps-in-the-philippines-with-hybrid-work/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/siora-photography-cixohzDpNIo-unsplash-scaled.jpg</image:loc><image:caption>sioraphotographycixohzDpNIounsplashscaled</image:caption><image:title>sioraphotographycixohzDpNIounsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-44-2.png</image:loc><image:caption>CopyofSampleforblogpost442</image:caption><image:title>CopyofSampleforblogpost442</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Trend-3-Uncover-the-trends-in-mobile-media-consumption_-1-1024x512-Sep-19-2025-04-27-57-9262-PM.png</image:loc><image:caption>Trend3Uncoverthetrendsinmobilemediaconsumption11024x512Sep1920250427579262PM</image:caption><image:title>Trend3Uncoverthetrendsinmobilemediaconsumption11024x512Sep1920250427579262PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-1024x535.png</image:loc><image:caption>Submitaresearchbrief</image:caption><image:title>submitaresearchbrief41024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Mercedes%20Cocjin.jpg</image:loc><image:caption>MercedesCocjin</image:caption><image:title>MercedesCocjin</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1181405477.jpg</image:loc><image:caption>GettyImages1181405477</image:caption><image:title>GettyImages1181405477</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2185776283.jpg</image:loc><image:caption>GettyImages2185776283</image:caption><image:title>GettyImages2185776283</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><lastmod>2025-10-23</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-to-write-a-market-research-report-for-a-new-product-launch/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1314817501-2.jpg</image:loc><image:caption>GettyImages13148175012</image:caption><image:title>GettyImages13148175012</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/thisisengineering-raeng-DbLlKd8u2Rw-unsplash-scaled-1.jpg</image:loc><image:caption>thisisengineeringraengDbLlKd8u2Rwunsplashscaled1</image:caption><image:title>thisisengineeringraengDbLlKd8u2Rwunsplashscaled1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled-2.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled2</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><lastmod>2025-09-29</lastmod></url><url><loc>https://kadence.com/knowledge/how-to-conduct-online-research-in-indonesia/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Kadence-Icon-380x380.png</image:loc><image:caption>KadenceIcon380x380</image:caption><image:title>KadenceIcon380x380</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/As-introduction-to-Data-collection-in-marketing-research.jpg</image:loc><image:caption>AsintroductiontoDatacollectioninmarketingresearch</image:caption><image:title>AsintroductiontoDatacollectioninmarketingresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200604_03download-1.jpg</image:loc><image:caption>2020060403download1</image:caption><image:title>2020060403download1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/voldatron-bi-v7bVsNW4-unsplashcopy-e1594962114430.jpg</image:loc><image:caption>voldatronbiv7bVsNW4unsplashcopye1594962114430</image:caption><image:title>voldatronbiv7bVsNW4unsplashcopye1594962114430</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Featured%20Images/nathan-dumlao-oRKF_ZBJYGM-unsplash-scaled-e1630469828604.jpg</image:loc><image:caption>nathandumlaooRKFZBJYGMunsplashscalede1630469828604</image:caption><image:title>nathandumlaooRKFZBJYGMunsplashscalede1630469828604</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/insurance-is-learning-to-predict-you/</loc><lastmod>2025-11-12</lastmod></url><url><loc>https://kadence.com/en-us/office/market-research-agency-perth</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>KadenceteamcollectingAgencyoftheYearaward</image:caption><image:title>WIMJOE43941216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagersplayingsport</image:caption><image:title>WIMgirlsonwhiteredjerseyplayinghandgame1634652720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WICustomerAndMarket</image:caption><image:title>WICustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRSOpperationsAwardsTrophy</image:caption><image:title>WIPmrsoppies2216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>MarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMmrsoppies216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2020</image:caption><image:title>WIMAOTYcrop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WIProductDevelopment</image:caption><image:title>WIProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wallstreetjournal-logo-217x120.png</image:loc><image:caption>wallstreetjournallogo217x120</image:caption><image:title>wallstreetjournallogo217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WIBrandAndAdvertising</image:caption><image:title>WIBrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>BestDataCollectionFinalistMarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMBestDataCollection216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>QuirksSupplieroftheYearKadenceInternational</image:caption><image:title>WIMQuirkAwards1881216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090.jpg</image:loc><image:caption>WIMphotoofpeopleleaningonwoodentable31846142180x1090</image:caption><image:title>WIMphotoofpeopleleaningonwoodentable31846142180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WLASALOGO2017144x46</image:caption><image:title>WLASALOGO2017144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WHanastasiadulgierQboRVYU6sfQunsplash12180x1090</image:caption><image:title>WHanastasiadulgierQboRVYU6sfQunsplash12180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>KadenceInternationalMarketResearchAgencyoftheYearSingapore</image:caption><image:title>WIMOptimizedimage131216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:caption><image:title>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>MarketingInteractiveAgencyoftheYearWinnerGold2021</image:caption><image:title>WIMmarketinginteractiveagencyoftheyear2021gold216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURAInnovationoftheYearaward</image:caption><image:title>WIMFinalistlogoLARGE216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>KadenceInternationalisHighlyCommendedforGlobalAgencyofTheYear</image:caption><image:title>WIMGlobalAgencycop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WIInsightActivation</image:caption><image:title>WIInsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:caption><image:title>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090.jpg</image:loc><image:caption>WHshanelahiDDiLYtF88wunsplashscaled2180x1090</image:caption><image:title>WHshanelahiDDiLYtF88wunsplashscaled2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2021</image:caption><image:title>WIMAOTYMR1216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ESOMAR-Congress-2023-Winner-216x216.jpg</image:loc><image:caption>WIMESOMARCongress2023Winner216x216</image:caption><image:title>WIMESOMARCongress2023Winner216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WIFieldworkServices</image:caption><image:title>WIFieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIMedwardheuKyzXEc2ksunsplash1814x372</image:caption><image:title>WIMedwardheuKyzXEc2ksunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wallstreetjournallogo</image:caption><image:title>wallstreetjournallogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611.jpg</image:loc><image:caption>WHclaybankshwLAI5lRhdMunsplash1e1614876480611</image:caption><image:title>WHclaybankshwLAI5lRhdMunsplash1e1614876480611</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIMchuttersnapmfo1E7omzkunsplash720x216</image:caption><image:title>WIMchuttersnapmfo1E7omzkunsplash720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><lastmod>2026-03-16</lastmod></url><url><loc>https://kadence.com/ja/service/proposition-development/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>JapanTokyo</image:caption><image:title>WIMJapanOffice88x88006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>KadenceIndiaofficeteam</image:caption><image:title>WIMIndiaOffice88x88002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>KadenceIndia</image:caption><image:title>WIMIndiaOffice88x88003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WLASALOGO2017144x46</image:caption><image:title>WLASALOGO2017144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>KadenceUKofficeteam</image:caption><image:title>WIMUKOffice88x8813</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIMTestimonials3304x304002</image:caption><image:title>WIMTestimonials3304x304002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>KadenceIndonesia</image:caption><image:title>WIMIndonesiaOffice88x885</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>KadenceThailand</image:caption><image:title>WIMThailandOffice88x8811</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/20190412-02_632bcf7a-c1ab-4ec0-87a1-e473eaea4994_rw_3840-scaled-500x500.jpg</image:loc><image:caption>2019041202632bcf7ac1ab4ec087a1e473eaea4994rw3840scaled500x500</image:caption><image:title>2019041202632bcf7ac1ab4ec087a1e473eaea4994rw3840scaled500x500</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_288x83.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars288x83</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WIM_Vital%20Strategies_720x216.jpg</image:loc><image:caption>VitalStrategies</image:caption><image:title>WIMVitalStrategies720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIMTestimonials3903x651001</image:caption><image:title>WIMTestimonials3903x651001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>ashopinTokyoJapan</image:caption><image:title>WIMJapanOffice88x88007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Havells_Logo.svg-364x240.png</image:loc><image:caption>Havells</image:caption><image:title>WL1200pxHavellsLogosvg364x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Proposition-development_1090x545.jpg</image:loc><image:caption>Propositiondevelopment</image:caption><image:title>WIMPropositiondevelopment1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL1200pxSamsungwordmarksvg144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>MarketresearchinAsia</image:caption><image:title>WIMPhilippinesOffice88x88009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagersplayingsport</image:caption><image:title>WIMgirlsonwhiteredjerseyplayinghandgame1634652720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLdiscoverchannellogo392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>KadenceSingaporeofficeteam</image:caption><image:title>WIMKadenceSingaporeoffice88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/vital-strategies-logo.png</image:loc><image:caption>vitalstrategieslogo</image:caption><image:title>vitalstrategieslogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>KadenceVietnam</image:caption><image:title>WIMVietnamOffice15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>ConductingOnlineResearchinAsia2</image:caption><image:title>WIMConductingOnlineResearchinAsia2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432.jpg</image:loc><image:caption>Plug</image:caption><image:title>WIMpaulhanaokaRJkKjLu8I9Iunsplash1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>KadenceChinaofficeteam</image:caption><image:title>WIMKadenceChina88x88001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>KadenceChina</image:caption><image:title>WIMarticle88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>KadencePhilippinesofficeteam</image:caption><image:title>WIMPhilippinesOffice88x88008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UKoffice</image:caption><image:title>WIMUKOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WLBridgestonelogo288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>KadenceUSAteamphoto</image:caption><image:title>WIMUSOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WLMarsInclogo2019392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogo288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>BenefitTick</image:caption><image:title>WIiconbenefittick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>KadenceIndonesiaofficeteam</image:caption><image:title>WIMIndonesiaOffice88x884</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell216x40</image:title></image:image><lastmod>2025-10-06</lastmod></url><url><loc>https://kadence.com/knowledge/from-obscurity-to-clarity-how-transparency-revolutionises-sustainability-reporting/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Understanding-Consumer-Segments-in-the-Automotive-Industry-10-1024x535.png</image:loc><image:caption>UnderstandingConsumerSegmentsintheAutomotiveIndustry101024x535</image:caption><image:title>UnderstandingConsumerSegmentsintheAutomotiveIndustry101024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2211124968%20(1).jpg</image:loc><image:caption>GettyImages22111249681</image:caption><image:title>GettyImages22111249681</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20190522-02Q2_PZ6AO2tjZO4Q32mD4Iw-scaled.jpg</image:loc><image:caption>2019052202Q2PZ6AO2tjZO4Q32mD4Iwscaled</image:caption><image:title>2019052202Q2PZ6AO2tjZO4Q32mD4Iwscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-3.png</image:loc><image:caption>Sampleforblogpost3</image:caption><image:title>Sampleforblogpost3</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/6-16-1024x535-Sep-16-2025-08-59-54-7723-AM.png</image:loc><image:caption>6161024x535Sep1620250859547723AM</image:caption><image:title>6161024x535Sep1620250859547723AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1.jpg</image:loc><image:caption>20200129Header1</image:caption><image:title>20200129Header1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><lastmod>2025-09-19</lastmod></url><url><loc>https://kadence.com/ja/knowledge/our-metaverse-pilot-study-in-the-uk/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled-2.jpg</image:loc><image:caption>GettyImages1162094164scaled2</image:caption><image:title>GettyImages1162094164scaled2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Kadence-Icon-380x380.png</image:loc><image:caption>KadenceIcon380x380</image:caption><image:title>KadenceIcon380x380</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><lastmod>2025-10-07</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-to-conduct-market-research-in-emerging-markets-in-asia/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/siora-photography-cixohzDpNIo-unsplash-scaled.jpg</image:loc><image:caption>sioraphotographycixohzDpNIounsplashscaled</image:caption><image:title>sioraphotographycixohzDpNIounsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/10-1024x535-Sep-19-2025-08-09-51-6895-PM.png</image:loc><image:caption>101024x535Sep1920250809516895PM</image:caption><image:title>101024x535Sep1920250809516895PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200604-08empty-concrete-tunnel-through-mosque-1007431-1.jpg</image:loc><image:caption>2020060408emptyconcretetunnelthroughmosque10074311</image:caption><image:title>2020060408emptyconcretetunnelthroughmosque10074311</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V7-1024x535-Sep-19-2025-08-16-54-3070-PM.png</image:loc><image:caption>GENZGenZV71024x535Sep1920250816543070PM</image:caption><image:title>GENZGenZV71024x535Sep1920250816543070PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1289307967-1.jpg</image:loc><image:caption>GettyImages12893079671</image:caption><image:title>GettyImages12893079671</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Sample%20for%20blog%20post%20%20(3).png</image:loc><image:caption>Sampleforblogpost3</image:caption><image:title>Sampleforblogpost3</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><lastmod>2025-09-30</lastmod></url><url><loc>https://kadence.com/knowledge/biggest-risks-and-barriers-to-market-entry/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-60.png</image:loc><image:caption>Sampleforblogpost60</image:caption><image:title>Sampleforblogpost60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-67.png</image:loc><image:caption>Sampleforblogpost67</image:caption><image:title>Sampleforblogpost67</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/pexels-pixabay-277593-scaled-e1621847288942.jpg</image:loc><image:caption>pexelspixabay277593scalede1621847288942</image:caption><image:title>pexelspixabay277593scalede1621847288942</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1321462048-1.jpg</image:loc><image:caption>GettyImages13214620481</image:caption><image:title>GettyImages13214620481</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><lastmod>2025-10-28</lastmod></url><url><loc>https://kadence.com/en-us/case-study/embedding-a-customer-centric-culture-to-inform-all-areas-of-business-strategy-for-havells/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/havells%20logo.png</image:loc><image:caption>havellslogo</image:caption><image:title>havellslogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Case%20Studies/6th%20page%20hero%20sec.jpg</image:loc><image:caption>6thpageherosec</image:caption><image:title>6thpageherosec</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>ConductingOnlineResearchinAsia2</image:caption><image:title>WIMConductingOnlineResearchinAsia2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><lastmod>2025-10-23</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-secret-sauce-to-beating-market-saturation/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-4b-1024x535-Sep-19-2025-02-49-12-4754-PM.png</image:loc><image:caption>downloadagencycredentialsorbrochure4b1024x535Sep1920250249124754PM</image:caption><image:title>downloadagencycredentialsorbrochure4b1024x535Sep1920250249124754PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1321462048-1.jpg</image:loc><image:caption>GettyImages13214620481</image:caption><image:title>GettyImages13214620481</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1389263476.jpg</image:loc><image:caption>GettyImages1389263476</image:caption><image:title>GettyImages1389263476</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/siora-photography-cixohzDpNIo-unsplash-scaled.jpg</image:loc><image:caption>sioraphotographycixohzDpNIounsplashscaled</image:caption><image:title>sioraphotographycixohzDpNIounsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/General-Discover-the-Future-of-Entertainment-1024x512-Sep-19-2025-02-49-34-0572-PM.png</image:loc><image:caption>GeneralDiscovertheFutureofEntertainment1024x512Sep1920250249340572PM</image:caption><image:title>GeneralDiscovertheFutureofEntertainment1024x512Sep1920250249340572PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1151535170-1.jpg</image:loc><image:caption>GettyImages11515351701</image:caption><image:title>GettyImages11515351701</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><lastmod>2025-09-25</lastmod></url><url><loc>https://kadence.com/knowledge/using-market-research-for-new-product-development/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Kadence-Icon-380x380.png</image:loc><image:caption>KadenceIcon380x380</image:caption><image:title>KadenceIcon380x380</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/CHOSENkelli-mcclintock-GopRYASfsOc-unsplash-scaled.jpg</image:loc><image:caption>CHOSENkellimcclintockGopRYASfsOcunsplashscaled</image:caption><image:title>CHOSENkellimcclintockGopRYASfsOcunsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/As-introduction-to-Data-collection-in-marketing-research.jpg</image:loc><image:caption>AsintroductiontoDatacollectioninmarketingresearch</image:caption><image:title>AsintroductiontoDatacollectioninmarketingresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><lastmod>2025-09-20</lastmod></url><url><loc>https://kadence.com/sector/automotive/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>KadenceUSAteamphoto</image:caption><image:title>WIMUSOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>QuirksSupplieroftheYearKadenceInternational</image:caption><image:title>WIMQuirkAwards1881216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>KadenceUKofficeteam</image:caption><image:title>WIMUKOffice88x8813</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-philippines-88x88.jpg</image:loc><image:caption>officephilippines88x88</image:caption><image:title>officephilippines88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_wallstreetjournal-logo-217x120.png</image:loc><image:caption>WSJ</image:caption><image:title>WLwallstreetjournallogo217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>KadenceChinaofficeteam</image:caption><image:title>WIMKadenceChina88x88001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2020</image:caption><image:title>WIMAOTYcrop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>KadenceIndia</image:caption><image:title>WIMIndiaOffice88x88003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-220x240.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi220x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>KadenceChina</image:caption><image:title>WIMarticle88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Featured%20Images/holger-link-KoarDkjypCk-unsplash-scaled.jpg</image:loc><image:caption>holgerlinkKoarDkjypCkunsplashscaled</image:caption><image:title>holgerlinkKoarDkjypCkunsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLdiscoverchannellogo392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1226119399-scaled.jpg</image:loc><image:caption>GettyImages1226119399scaled</image:caption><image:title>GettyImages1226119399scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/treatwell.png</image:loc><image:caption>treatwell</image:caption><image:title>treatwell</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-2180x1090.jpg</image:loc><image:caption>WIMchuttersnapmfo1E7omzkunsplash2180x1090</image:caption><image:title>WIMchuttersnapmfo1E7omzkunsplash2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>KadenceThailand</image:caption><image:title>WIMThailandOffice88x8811</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_concept-testing.svg</image:loc><image:caption>WIconcepttesting</image:caption><image:title>WIconcepttesting</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WLMarsInclogo2019392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-vietnam.png</image:loc><image:caption>KadenceVietnamofficeteam</image:caption><image:title>officevietnam</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogosvg392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UKoffice</image:caption><image:title>WIMUKOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Campaign-development.svg</image:loc><image:caption>WICampaigndevelopment</image:caption><image:title>WICampaigndevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1367208496.jpg</image:loc><image:caption>GettyImages1367208496</image:caption><image:title>GettyImages1367208496</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIMTestimonials3903x651001</image:caption><image:title>WIMTestimonials3903x651001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerUnderstanding.svg</image:loc><image:caption>WICustomerUnderstanding</image:caption><image:title>WICustomerUnderstanding</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:caption><image:title>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>KadenceSingaporeofficeteam</image:caption><image:title>WIMKadenceSingaporeoffice88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_Icon-car-details.svg</image:loc><image:caption>ICIconcardetails</image:caption><image:title>ICIconcardetails</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>JapanTokyo</image:caption><image:title>WIMJapanOffice88x88006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Unilever-food-solutions-300x113.png</image:loc><image:caption>unileverfoodsolutions</image:caption><image:title>WLUnileverfoodsolutions300x113</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>KadenceIndonesia</image:caption><image:title>WIMIndonesiaOffice88x885</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Automotive-1090x545.png</image:loc><image:caption>WIMAutomotive1090x545</image:caption><image:title>WIMAutomotive1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>KadenceInternationalisHighlyCommendedforGlobalAgencyofTheYear</image:caption><image:title>WIMGlobalAgencycop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL1200pxSamsungwordmarksvg144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_wall-street-journal-logo-144x14.png</image:loc><image:caption>TheWallStreetJournal</image:caption><image:title>WLwallstreetjournallogo144x14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>KadenceInternationalMarketResearchAgencyoftheYearSingapore</image:caption><image:title>WIMOptimizedimage131216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>KadenceIndiaofficeteam</image:caption><image:title>WIMIndiaOffice88x88002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRSOpperationsAwardsTrophy</image:caption><image:title>WIPmrsoppies2216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>KadenceIndonesiaofficeteam</image:caption><image:title>WIMIndonesiaOffice88x884</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>MarketresearchinAsia</image:caption><image:title>WIMPhilippinesOffice88x88009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Sales%20pack%20%2346%20Changing%20Gears.png</image:loc><image:caption>Salespack46ChangingGears</image:caption><image:title>Salespack46ChangingGears</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WLBridgestonelogo288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premiumhomeappliancesfridgewashingmachine</image:caption><image:title>WIMPremiumhomeappliancesfridgewashingmachine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1447778916-1-e1708030133480.jpg</image:loc><image:caption>GettyImages14477789161e1708030133480</image:caption><image:title>GettyImages14477789161e1708030133480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Bianca_202406_004.jpg</image:loc><image:caption>TPBianca202406004</image:caption><image:title>TPBianca202406004</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/market-research-us.jpg</image:loc><image:caption>marketresearchus</image:caption><image:title>marketresearchus</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>BestDataCollectionFinalistMarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMBestDataCollection216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogo288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>ashopinTokyoJapan</image:caption><image:title>WIMJapanOffice88x88007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_light-trails-on-highway-at-night-315938-1440x432.jpg</image:loc><image:caption>CarsonHighwayatNight</image:caption><image:title>WIMlighttrailsonhighwayatnight3159381440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIMTestimonials3304x304002</image:caption><image:title>WIMTestimonials3304x304002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><lastmod>2026-01-23</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/leveraging-market-research-to-gauge-brand-sentiment/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-Modern-Plate-1-1024x535.png</image:loc><image:caption>globaldiningtrends</image:caption><image:title>TheModernPlate11024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post--1.png</image:loc><image:caption>Sampleforblogpost1</image:caption><image:title>Sampleforblogpost1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-50-2.png</image:loc><image:caption>Sampleforblogpost502</image:caption><image:title>Sampleforblogpost502</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled-2.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled2</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/C9opS1dGvyM2cuG-oFK1fzvdcvC6a3MymwmPnVAwQyVh6DEW1WjPnwqXIKUKmyEt8OnNMcPpamwY5V4dgjwlBlFqz4DHnWvctvVHCl5Bw7TQHJXdlqtO57cDpanu5O9E07aPvkI1IaoPuoGrpK2jg-2.png</image:loc><image:caption>C9opS1dGvyM2cuGoFK1fzvdcvC6a3MymwmPnVAwQyVh6DEW1WjPnwqXIKUKmyEt8OnNMcPpamwY5V4dgjwlBlFqz4DHnWvctvVHCl5Bw7TQHJXdlqtO57cDpanu5O9E07aPvkI1IaoPuoGrpK2jg2</image:caption><image:title>C9opS1dGvyM2cuGoFK1fzvdcvC6a3MymwmPnVAwQyVh6DEW1WjPnwqXIKUKmyEt8OnNMcPpamwY5V4dgjwlBlFqz4DHnWvctvVHCl5Bw7TQHJXdlqtO57cDpanu5O9E07aPvkI1IaoPuoGrpK2jg2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1219583078-2.jpg</image:loc><image:caption>GettyImages12195830782</image:caption><image:title>GettyImages12195830782</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><lastmod>2025-10-30</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/maximizing-your-research-budget-unlocking-the-full-potential/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V1-1024x536-Sep-19-2025-02-47-47-9574-PM.png</image:loc><image:caption>GENZGenZV11024x536Sep1920250247479574PM</image:caption><image:title>GENZGenZV11024x536Sep1920250247479574PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Template-Sample-for-blog-post-7-2.png</image:loc><image:caption>TemplateSampleforblogpost72</image:caption><image:title>TemplateSampleforblogpost72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972-2.jpg</image:loc><image:caption>GettyImages9101449722</image:caption><image:title>GettyImages9101449722</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages1162094164scaled</image:caption><image:title>GettyImages1162094164scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-66-1.png</image:loc><image:caption>Sampleforblogpost661</image:caption><image:title>Sampleforblogpost661</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Amy%20Lo_202406_006.jpg</image:loc><image:caption>TPAmyLo202406006</image:caption><image:title>TPAmyLo202406006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><lastmod>2025-09-29</lastmod></url><url><loc>https://kadence.com/kadence-international-offices/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL1200pxSamsungwordmarksvg144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/market-research-us.jpg</image:loc><image:caption>marketresearchus</image:caption><image:title>marketresearchus</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLdiscoverchannellogo392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>KadenceIndia</image:caption><image:title>WIMIndiaOffice88x88003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>KadenceChina</image:caption><image:title>WIMarticle88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>ashopinTokyoJapan</image:caption><image:title>WIMJapanOffice88x88007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>KadenceUSAteamphoto</image:caption><image:title>WIMUSOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Uk_407x186_008.jpg</image:loc><image:caption>KadenceUK</image:caption><image:title>WIMUk407x186008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Thaliand_407x186_007.jpg</image:loc><image:caption>KadenceThailand</image:caption><image:title>WIMThaliand407x186007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogo288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>KadenceUKofficeteam</image:caption><image:title>WIMUKOffice88x8813</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>KadencePhilippinesofficeteam</image:caption><image:title>WIMPhilippinesOffice88x88008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_China_407x186_001.png</image:loc><image:caption>KadenceChina</image:caption><image:title>WIMChina407x186001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Usa_407x186_009.png</image:loc><image:caption>KadenceUSAteamphoto</image:caption><image:title>WIMUsa407x186009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>JapanTokyo</image:caption><image:title>WIMJapanOffice88x88006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>KadenceThailand</image:caption><image:title>WIMThailandOffice88x8811</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>KadenceChinaofficeteam</image:caption><image:title>WIMKadenceChina88x88001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UKoffice</image:caption><image:title>WIMUKOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIMTestimonials3304x304002</image:caption><image:title>WIMTestimonials3304x304002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-vietnam.png</image:loc><image:caption>KadenceVietnamofficeteam</image:caption><image:title>officevietnam</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIMTestimonials3903x651001</image:caption><image:title>WIMTestimonials3903x651001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Headers/HeroMap_1418x534.gif</image:loc><image:caption>HeroMap1418x534</image:caption><image:title>HeroMap1418x534</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WLMarsInclogo2019392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>KadenceSingaporeofficeteam</image:caption><image:title>WIMKadenceSingaporeoffice88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>KadenceIndonesia</image:caption><image:title>WIMIndonesiaOffice88x885</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>KadenceIndonesiaofficeteam</image:caption><image:title>WIMIndonesiaOffice88x884</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_India_407x186_002.jpg</image:loc><image:caption>KadenceIndia</image:caption><image:title>WIMIndia407x186002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>MarketresearchinAsia</image:caption><image:title>WIMPhilippinesOffice88x88009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/bloomberg%20logo.png</image:loc><image:caption>bloomberglogo</image:caption><image:title>bloomberglogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>KadenceVietnam</image:caption><image:title>WIMVietnamOffice15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Indonesia_407x186_001.jpg</image:loc><image:caption>KadenceIndonesia</image:caption><image:title>WIMIndonesia407x186001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>KadenceIndiaofficeteam</image:caption><image:title>WIMIndiaOffice88x88002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-philippines-88x88.jpg</image:loc><image:caption>officephilippines88x88</image:caption><image:title>officephilippines88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Singapore_407x186_006.jpg</image:loc><image:caption>KadenceSingapore</image:caption><image:title>WIMSingapore407x186006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported%20sitepage%20images/IMG_0116-e1595413158743.jpeg</image:loc><image:caption>Kadenceteam</image:caption><image:title>IMG0116e1595413158743</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Japan_407x186_004.jpg</image:loc><image:caption>JapanTokyo</image:caption><image:title>WIMJapan407x186004</image:title></image:image><lastmod>2025-10-03</lastmod></url><url><loc>https://kadence.com/knowledge/how-online-gambling-is-changing-the-game-in-the-philippines-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-2-1024x535-2.png</image:loc><image:caption>downloadagencycredentialsorbrochure21024x5352</image:caption><image:title>downloadagencycredentialsorbrochure21024x5352</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1181405477.jpg</image:loc><image:caption>GettyImages1181405477</image:caption><image:title>GettyImages1181405477</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Online-betting-stats-in-the-philippines-1024x442.png</image:loc><image:caption>Onlinebettingstatsinthephilippines1024x442</image:caption><image:title>Onlinebettingstatsinthephilippines1024x442</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1879584028-e1746473141854-500x398.jpg</image:loc><image:caption>GettyImages1879584028e1746473141854500x398</image:caption><image:title>GettyImages1879584028e1746473141854500x398</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Finance-buyer-personas-1-1024x535-1.png</image:loc><image:caption>Financebuyerpersonas11024x5351</image:caption><image:title>Financebuyerpersonas11024x5351</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/What-drives-gambling-in-the-Philippines-1024x442.png</image:loc><image:caption>WhatdrivesgamblinginthePhilippines1024x442</image:caption><image:title>WhatdrivesgamblinginthePhilippines1024x442</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Top-online-games-and-betting-platforms-in-The-Philippines-1024x442.png</image:loc><image:caption>ToponlinegamesandbettingplatformsinThePhilippines1024x442</image:caption><image:title>ToponlinegamesandbettingplatformsinThePhilippines1024x442</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Iris%20Lorenzo.jpg</image:loc><image:caption>IrisLorenzo</image:caption><image:title>IrisLorenzo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Preference-for-traditional-gambling-stats-in-the-Philippines-1024x442.png</image:loc><image:caption>PreferencefortraditionalgamblingstatsinthePhilippines1024x442</image:caption><image:title>PreferencefortraditionalgamblingstatsinthePhilippines1024x442</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><lastmod>2026-02-18</lastmod></url><url><loc>https://kadence.com/en-us/case-study/optimizing-the-launch-of-a-new-floor-cleaning-product</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-2173025990-1.jpg</image:loc><image:caption>GettyImages21730259901</image:caption><image:title>GettyImages21730259901</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Featured%20Images/GettyImages-1555457540.jpg</image:loc><image:caption>GettyImages1555457540</image:caption><image:title>GettyImages1555457540</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1222812703.jpg</image:loc><image:caption>GettyImages1222812703</image:caption><image:title>GettyImages1222812703</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_OnlineAsia_580x580.png</image:loc><image:caption>WHOnlineAsia580x580</image:caption><image:title>WHOnlineAsia580x580</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><lastmod>2025-12-17</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-asias-youth-are-redefining-luxury-travel/</loc><image:image><image:loc>https://kadence.com/hubfs/Hawker-Chan.jpg</image:loc><image:caption>HawkerChan</image:caption><image:title>HawkerChan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/3-2-1536x222.png</image:loc><image:caption>321536x222</image:caption><image:title>321536x222</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/separator-panel.png</image:loc><image:caption>separatorpanel</image:caption><image:title>separatorpanel</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/1-5-1536x167.png</image:loc><image:caption>UmbrellaIllustration</image:caption><image:title>151536x167</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Gen-Z-Travel-Influences-1-1536x960.png</image:loc><image:caption>GenZTravelInfluences11536x960</image:caption><image:title>GenZTravelInfluences11536x960</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/The%20Datai%20Langkawi%2c%20Malaysia.png</image:loc><image:caption>TheDataiLangkawiMalaysia</image:caption><image:title>TheDataiLangkawiMalaysia</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2194914514.jpg</image:loc><image:caption>GettyImages2194914514</image:caption><image:title>GettyImages2194914514</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/ananda-in-the-himalayas.jpg</image:loc><image:caption>anandainthehimalayas</image:caption><image:title>anandainthehimalayas</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/wonderfruit.jpg</image:loc><image:caption>wonderfruit</image:caption><image:title>wonderfruit</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Gen-Z-travel-and-social-media.png</image:loc><image:caption>GenZtravelandsocialmedia</image:caption><image:title>GenZtravelandsocialmedia</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/old-vs-new-luxury.png</image:loc><image:caption>oldvsnewluxury</image:caption><image:title>oldvsnewluxury</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Top-Culinary-Experiences-That-Influence-Gen-Z-Travel.png</image:loc><image:caption>TopCulinaryExperiencesThatInfluenceGenZTravel</image:caption><image:title>TopCulinaryExperiencesThatInfluenceGenZTravel</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/iStock-2072804536.jpg</image:loc><image:caption>iStock2072804536</image:caption><image:title>iStock2072804536</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/where-gen-z-spends-on-entertainment.png</image:loc><image:caption>wheregenzspendsonentertainment</image:caption><image:title>wheregenzspendsonentertainment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/2-2-1536x179.png</image:loc><image:caption>Illustrationwithpersonandsuitcase</image:caption><image:title>221536x179</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Banner-luxury-travel-study.png</image:loc><image:caption>Bannerluxurytravelstudy</image:caption><image:title>Bannerluxurytravelstudy</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Sustainability-factors-in-Gen-Z-Travel-1536x960.png</image:loc><image:caption>SustainabilityfactorsinGenZTravel1536x960</image:caption><image:title>SustainabilityfactorsinGenZTravel1536x960</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1882487541.jpg</image:loc><image:caption>GettyImages1882487541</image:caption><image:title>GettyImages1882487541</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Sample%20for%20blog%20post%20%20(3).png</image:loc><image:caption>Sampleforblogpost3</image:caption><image:title>Sampleforblogpost3</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/CTA-FINAL-1-1536x469.png</image:loc><image:caption>CTAFINAL11536x469</image:caption><image:title>CTAFINAL11536x469</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/What-Wellness-Means-to-Gen-Z-Travelers.png</image:loc><image:caption>WhatWellnessMeanstoGenZTravelers</image:caption><image:title>WhatWellnessMeanstoGenZTravelers</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-962105548%20(1).jpg</image:loc><image:caption>GettyImages9621055481</image:caption><image:title>GettyImages9621055481</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/rumah-pohon-tree-house-12.jpg</image:loc><image:caption>rumahpohontreehouse12</image:caption><image:title>rumahpohontreehouse12</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/4-3-1536x146.png</image:loc><image:caption>431536x146</image:caption><image:title>431536x146</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/What-Makes-a-Destination-Instagrammable-for-Gen-Z-1536x960.png</image:loc><image:caption>WhatMakesaDestinationInstagrammableforGenZ1536x960</image:caption><image:title>WhatMakesaDestinationInstagrammableforGenZ1536x960</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/gen-z-trvale-spending-priorities.png</image:loc><image:caption>genztrvalespendingpriorities</image:caption><image:title>genztrvalespendingpriorities</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647.png</image:loc><image:caption>cta580x647</image:caption><image:title>cta580x647</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/TUNG.jpg</image:loc><image:caption>TUNG</image:caption><image:title>TUNG</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><lastmod>2025-10-23</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/tiktoks-socio-economic-impact-in-southeast-asia-a-summary-of-the-report/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2207736167.jpg</image:loc><image:caption>GettyImages2207736167</image:caption><image:title>GettyImages2207736167</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1-1.jpg</image:loc><image:caption>20200129Header11</image:caption><image:title>20200129Header11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20191003_Green_brick.jpg</image:loc><image:caption>20191003Greenbrick</image:caption><image:title>20191003Greenbrick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Template-Sample-for-blog-post-12-1.png</image:loc><image:caption>TemplateSampleforblogpost121</image:caption><image:title>TemplateSampleforblogpost121</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><lastmod>2025-09-25</lastmod></url><url><loc>https://kadence.com/knowledge/how-consumers-are-pushing-brands-to-rethink-farming/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-2025-02-13T121905_001.png</image:loc><image:caption>CopyofSampleforblogpost20250213T121905001</image:caption><image:title>CopyofSampleforblogpost20250213T121905001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1351767347-1.jpg</image:loc><image:caption>GettyImages13517673471</image:caption><image:title>GettyImages13517673471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/INFOGRAPHIC-FARM-245x1024.png</image:loc><image:caption>INFOGRAPHICFARM245x1024</image:caption><image:title>INFOGRAPHICFARM245x1024</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1305487364-1-500x500.jpg</image:loc><image:caption>GettyImages13054873641500x500</image:caption><image:title>GettyImages13054873641500x500</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Seeds-of-Change-Plant-based-trends-1024x512.png</image:loc><image:caption>plantbasedtrendsinagriculture</image:caption><image:title>SeedsofChangePlantbasedtrends1024x512</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535.png</image:loc><image:caption>submityourbrief</image:caption><image:title>submitaresearchbrief21024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><lastmod>2025-10-25</lastmod></url><url><loc>https://kadence.com/knowledge/your-guide-to-using-open-ended-questions-in-market-research-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972.jpg</image:loc><image:caption>GettyImages910144972</image:caption><image:title>GettyImages910144972</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Template-Sample-for-blog-post-14.png</image:loc><image:caption>TemplateSampleforblogpost14</image:caption><image:title>TemplateSampleforblogpost14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/6-16-1024x535-Sep-16-2025-11-14-24-0255-AM.png</image:loc><image:caption>6161024x535Sep1620251114240255AM</image:caption><image:title>6161024x535Sep1620251114240255AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/About-face_social-media-_About-face-1-04-2-1024x535-Sep-16-2025-11-13-26-3700-AM.png</image:loc><image:caption>AboutfacesocialmediaAboutface10421024x535Sep1620251113263700AM</image:caption><image:title>AboutfacesocialmediaAboutface10421024x535Sep1620251113263700AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/As-introduction-to-Data-collection-in-marketing-research.jpg</image:loc><image:caption>AsintroductiontoDatacollectioninmarketingresearch</image:caption><image:title>AsintroductiontoDatacollectioninmarketingresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><lastmod>2025-09-18</lastmod></url><url><loc>https://kadence.com/knowledge/3-consumer-trends-democratising-wealth-management/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-2b-1024x535.png</image:loc><image:caption>DownloadourAgencyCredentials</image:caption><image:title>downloadagencycredentialsorbrochure2b1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1.jpg</image:loc><image:caption>20200129Header1</image:caption><image:title>20200129Header1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/3%20Consumer%20Trends%20Democratising%20Wealth%20Management.jpg</image:loc><image:caption>3ConsumerTrendsDemocratisingWealthManagement</image:caption><image:title>3ConsumerTrendsDemocratisingWealthManagement</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1181405477.jpg</image:loc><image:caption>GettyImages1181405477</image:caption><image:title>GettyImages1181405477</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Why-millennials-demand-work-life-balance_-And-why-flexible-schedules-and-remote-work-are-here-to-stay-1-1024x512.png</image:loc><image:caption>Whymillennialsdemandworklifebalance</image:caption><image:title>WhymillennialsdemandworklifebalanceAndwhyflexibleschedulesandremoteworkareheretostay11024x512</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages1162094164scaled</image:caption><image:title>GettyImages1162094164scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><lastmod>2026-01-30</lastmod></url><url><loc>https://kadence.com/ja/service/campaign-development/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>KadenceIndonesia</image:caption><image:title>WIMIndonesiaOffice88x885</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UKoffice</image:caption><image:title>WIMUKOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_yoodo_gobear_web_logo-392x133.png</image:loc><image:caption>GoBear</image:caption><image:title>WLyoodogobearweblogo392x133</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>KadenceSingaporeofficeteam</image:caption><image:title>WIMKadenceSingaporeoffice88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>JapanTokyo</image:caption><image:title>WIMJapanOffice88x88006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_288x83.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars288x83</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIMTestimonials3304x304002</image:caption><image:title>WIMTestimonials3304x304002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>KadenceIndonesiaofficeteam</image:caption><image:title>WIMIndonesiaOffice88x884</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>MarketresearchinAsia</image:caption><image:title>WIMPhilippinesOffice88x88009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-220x240.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi220x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>ashopinTokyoJapan</image:caption><image:title>WIMJapanOffice88x88007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>KadenceIndia</image:caption><image:title>WIMIndiaOffice88x88003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>KadenceUKofficeteam</image:caption><image:title>WIMUKOffice88x8813</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bloomberg_Media_stack_blk-144x45.png</image:loc><image:caption>BloombergMedia</image:caption><image:title>WLBloombergMediastackblk144x45</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL1200pxSamsungwordmarksvg144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogo288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432.jpg</image:loc><image:caption>BloombergNeuroscience</image:caption><image:title>WIMballshapedcirclecloseupdark414860copy1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>KadencePhilippinesofficeteam</image:caption><image:title>WIMPhilippinesOffice88x88008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Campaign-development_1090x545.jpg</image:loc><image:caption>Campaigndevelopment</image:caption><image:title>WIMCampaigndevelopment1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>KadenceVietnam</image:caption><image:title>WIMVietnamOffice15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WLBridgestonelogo288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLdiscoverchannellogo392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Annie-spratt_720x216.jpg</image:loc><image:caption>WIMAnniespratt720x216</image:caption><image:title>WIMAnniespratt720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>KadenceUSAteamphoto</image:caption><image:title>WIMUSOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WLMarsInclogo2019392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>ConductingOnlineResearchinAsia2</image:caption><image:title>WIMConductingOnlineResearchinAsia2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/vital-strategies-logo.png</image:loc><image:caption>vitalstrategieslogo</image:caption><image:title>vitalstrategieslogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>KadenceChina</image:caption><image:title>WIMarticle88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>KadenceChinaofficeteam</image:caption><image:title>WIMKadenceChina88x88001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>BenefitTick</image:caption><image:title>WIiconbenefittick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>KadenceIndiaofficeteam</image:caption><image:title>WIMIndiaOffice88x88002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_light-trails-on-highway-at-night-315938-1440x432.jpg</image:loc><image:caption>CarsonHighwayatNight</image:caption><image:title>WIMlighttrailsonhighwayatnight3159381440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIMTestimonials3903x651001</image:caption><image:title>WIMTestimonials3903x651001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>KadenceThailand</image:caption><image:title>WIMThailandOffice88x8811</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><lastmod>2025-10-06</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/green-or-mean-the-art-of-authentic-eco-branding/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V1-1024x536-Sep-19-2025-05-27-57-1644-PM.png</image:loc><image:caption>GENZGenZV11024x536Sep1920250527571644PM</image:caption><image:title>GENZGenZV11024x536Sep1920250527571644PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1387637536-2.jpg</image:loc><image:caption>GettyImages13876375362</image:caption><image:title>GettyImages13876375362</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-1024x535-Sep-19-2025-05-29-04-9937-PM.png</image:loc><image:caption>11024x535Sep1920250529049937PM</image:caption><image:title>11024x535Sep1920250529049937PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled-2.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled2</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1305487364-1-1.jpg</image:loc><image:caption>GettyImages130548736411</image:caption><image:title>GettyImages130548736411</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2211124968%20(1).jpg</image:loc><image:caption>GettyImages22111249681</image:caption><image:title>GettyImages22111249681</image:title></image:image><lastmod>2025-09-30</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/consumer-trends-in-asia-2021/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogosvg392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_288x83.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars288x83</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/samsung%20logo.png</image:loc><image:caption>samsunglogo</image:caption><image:title>samsunglogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/valery-rabchenyuk-4uqqrQYdxQw-unsplash-scaled.jpg</image:loc><image:caption>valeryrabchenyuk4uqqrQYdxQwunsplashscaled</image:caption><image:title>valeryrabchenyuk4uqqrQYdxQwunsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/icon_unilever.png</image:loc><image:caption>iconunilever</image:caption><image:title>iconunilever</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Trends-Small.png</image:loc><image:caption>TrendsSmall</image:caption><image:title>TrendsSmall</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><lastmod>2025-10-06</lastmod></url><url><loc>https://kadence.com/knowledge/how-to-approach-segmentation-in-uncertain-times/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2185776283.jpg</image:loc><image:caption>GettyImages2185776283</image:caption><image:title>GettyImages2185776283</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Segments-of-citrus-fruits.jpg</image:loc><image:caption>Segmentsofcitrusfruits</image:caption><image:title>Segmentsofcitrusfruits</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-22.png</image:loc><image:caption>CopyofSampleforblogpost22</image:caption><image:title>CopyofSampleforblogpost22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/sharon-mccutcheon-y0PKfXeJsq4-unsplash-scaled.jpg</image:loc><image:caption>sharonmccutcheony0PKfXeJsq4unsplashscaled</image:caption><image:title>sharonmccutcheony0PKfXeJsq4unsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Kadence-Icon-380x380.png</image:loc><image:caption>KadenceIcon380x380</image:caption><image:title>KadenceIcon380x380</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><lastmod>2025-10-30</lastmod></url><url><loc>https://kadence.com/en-us/services-category/insight-activation/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagersplayingsport</image:caption><image:title>WIMgirlsonwhiteredjerseyplayinghandgame1634652720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>KadenceUSAteamphoto</image:caption><image:title>WIMUSOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UKoffice</image:caption><image:title>WIMUKOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Unilever-food-solutions-300x113.png</image:loc><image:caption>unileverfoodsolutions</image:caption><image:title>WLUnileverfoodsolutions300x113</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bloomberg_Media_stack_blk-144x45.png</image:loc><image:caption>BloombergMedia</image:caption><image:title>WLBloombergMediastackblk144x45</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/Mitsubishi.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/thisisengineering-raeng-DbLlKd8u2Rw-unsplash-scaled-1.jpg</image:loc><image:caption>thisisengineeringraengDbLlKd8u2Rwunsplashscaled1</image:caption><image:title>thisisengineeringraengDbLlKd8u2Rwunsplashscaled1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL1200pxSamsungwordmarksvg144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_workshops.svg</image:loc><image:caption>WIworkshops</image:caption><image:title>WIworkshops</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIMTestimonials3304x304002</image:caption><image:title>WIMTestimonials3304x304002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>KadenceIndia</image:caption><image:title>WIMIndiaOffice88x88003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2182251211.jpg</image:loc><image:caption>GettyImages2182251211</image:caption><image:title>GettyImages2182251211</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>KadenceChinaofficeteam</image:caption><image:title>WIMKadenceChina88x88001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>KadenceIndonesia</image:caption><image:title>WIMIndonesiaOffice88x885</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogosvg392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/WIM_Run-Workshops-Research-Into-Action.png</image:loc><image:caption>Workshopsactivation</image:caption><image:title>WIMRunWorkshopsResearchIntoAction</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WLMarsInclogo2019392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>JapanTokyo</image:caption><image:title>WIMJapanOffice88x88006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>KadenceSingaporeofficeteam</image:caption><image:title>WIMKadenceSingaporeoffice88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLdiscoverchannellogo392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>KadenceUKofficeteam</image:caption><image:title>WIMUKOffice88x8813</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_yoodo_gobear_web_logo-392x133.png</image:loc><image:caption>GoBear</image:caption><image:title>WLyoodogobearweblogo392x133</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>MarketresearchinAsia</image:caption><image:title>WIMPhilippinesOffice88x88009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-220x240.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi220x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>KadenceVietnam</image:caption><image:title>WIMVietnamOffice15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIMTestimonials3903x651001</image:caption><image:title>WIMTestimonials3903x651001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_288x83.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars288x83</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_stakeholder-interviews.svg</image:loc><image:caption>WIstakeholderinterviews</image:caption><image:title>WIstakeholderinterviews</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>KadenceIndiaofficeteam</image:caption><image:title>WIMIndiaOffice88x88002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>KadenceThailand</image:caption><image:title>WIMThailandOffice88x8811</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Design.svg</image:loc><image:caption>WIDesign</image:caption><image:title>WIDesign</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Screen-Shot-2023-03-17-at-1_28_33-PM-1.png</image:loc><image:caption>ScreenShot20230317at12833PM1</image:caption><image:title>ScreenShot20230317at12833PM1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>KadenceIndonesiaofficeteam</image:caption><image:title>WIMIndonesiaOffice88x884</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/patrick-tomasso-1NTFSnV-KLs-unsplash-scaled.jpg</image:loc><image:caption>patricktomasso1NTFSnVKLsunsplashscaled</image:caption><image:title>patricktomasso1NTFSnVKLsunsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>ashopinTokyoJapan</image:caption><image:title>WIMJapanOffice88x88007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_light-trails-on-highway-at-night-315938-1440x432.jpg</image:loc><image:caption>CarsonHighwayatNight</image:caption><image:title>WIMlighttrailsonhighwayatnight3159381440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-392x126.png</image:loc><image:caption>WLASALOGO2017392x126</image:caption><image:title>WLASALOGO2017392x126</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WIInsightActivation</image:caption><image:title>WIInsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogo288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1280px-Mars_Inc_logo_2019_svg-392x112-Sep-26-2025-05-26-59-9262-AM.png</image:loc><image:caption>1280pxMarsInclogo2019svg392x112Sep2620250526599262AM</image:caption><image:title>1280pxMarsInclogo2019svg392x112Sep2620250526599262AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>KadencePhilippinesofficeteam</image:caption><image:title>WIMPhilippinesOffice88x88008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1068058504.jpg</image:loc><image:caption>GettyImages1068058504</image:caption><image:title>GettyImages1068058504</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Sample%20for%20blog%20post%20%20(3).png</image:loc><image:caption>Sampleforblogpost3</image:caption><image:title>Sampleforblogpost3</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Annie-spratt_720x216.jpg</image:loc><image:caption>WIMAnniespratt720x216</image:caption><image:title>WIMAnniespratt720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>KadenceChina</image:caption><image:title>WIMarticle88x88</image:title></image:image><lastmod>2025-09-30</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/knowing-when-to-redefine-your-target-audience/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-1-1024x535.png</image:loc><image:caption>Submitaresearchbrief</image:caption><image:title>submitaresearchbrief11024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/How-millennials-are-champions-of-equality-2-1-1024x512-Sep-19-2025-05-08-10-4550-PM.png</image:loc><image:caption>Howmillennialsarechampionsofequality211024x512Sep1920250508104550PM</image:caption><image:title>Howmillennialsarechampionsofequality211024x512Sep1920250508104550PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Screen-Shot-2024-12-23-at-11_20_48-AM-1024x574-1.png</image:loc><image:caption>ScreenShot20241223at112048AM1024x5741</image:caption><image:title>ScreenShot20241223at112048AM1024x5741</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-157181230-1.jpg</image:loc><image:caption>GettyImages1571812301</image:caption><image:title>GettyImages1571812301</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/adrianna-geo-_C2Rgp0GDn4-unsplash-scaled-e1621847384673.jpg</image:loc><image:caption>adriannageoC2Rgp0GDn4unsplashscalede1621847384673</image:caption><image:title>adriannageoC2Rgp0GDn4unsplashscalede1621847384673</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled-2.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled2</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><lastmod>2025-10-27</lastmod></url><url><loc>https://kadence.com/office/market-research-agency-manchester</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_justin-chrn-Fj0HNCtVcMY-unsplash-1440x432.jpg</image:loc><image:caption>WHjustinchrnFj0HNCtVcMYunsplash1440x432</image:caption><image:title>WHjustinchrnFj0HNCtVcMYunsplash1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Havells_Logo.svg-364x240.png</image:loc><image:caption>Havells</image:caption><image:title>WL1200pxHavellsLogosvg364x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_cup.svg</image:loc><image:caption>WIcup</image:caption><image:title>WIcup</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/vital-strategies-logo.png</image:loc><image:caption>vitalstrategieslogo</image:caption><image:title>vitalstrategieslogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:caption><image:title>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WICustomerAndMarket</image:caption><image:title>WICustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_real-estate.svg</image:loc><image:caption>WIrealestate</image:caption><image:title>WIrealestate</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_languages.svg</image:loc><image:caption>WIlanguages</image:caption><image:title>WIlanguages</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WHanastasiadulgierQboRVYU6sfQunsplash12180x1090</image:caption><image:title>WHanastasiadulgierQboRVYU6sfQunsplash12180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_chat.svg</image:loc><image:caption>chat</image:caption><image:title>WIchat</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_global.svg</image:loc><image:caption>WIglobal</image:caption><image:title>WIglobal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WIFieldworkServices</image:caption><image:title>WIFieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIMedwardheuKyzXEc2ksunsplash1814x372</image:caption><image:title>WIMedwardheuKyzXEc2ksunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premiumhomeappliancesfridgewashingmachine</image:caption><image:title>WIMPremiumhomeappliancesfridgewashingmachine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_project.svg</image:loc><image:caption>WIproject</image:caption><image:title>WIproject</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_location-1.svg</image:loc><image:caption>WIlocation1</image:caption><image:title>WIlocation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WIBrandAndAdvertising</image:caption><image:title>WIBrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Gateway%20Of%20India%20-%20Mumbai.jpg</image:loc><image:caption>GatewayOfIndiaMumbai</image:caption><image:title>GatewayOfIndiaMumbai</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/shan-elahi-DDiLYt_F88w-unsplash-scaled%20(1).jpg</image:loc><image:caption>shanelahiDDiLYtF88wunsplashscaled1</image:caption><image:title>shanelahiDDiLYtF88wunsplashscaled1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WIProductDevelopment</image:caption><image:title>WIProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432.jpg</image:loc><image:caption>Plug</image:caption><image:title>WIMpaulhanaokaRJkKjLu8I9Iunsplash1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611-814x372.jpg</image:loc><image:caption>WIMclaybankshwLAI5lRhdMunsplash1e1614876480611814x372</image:caption><image:title>WIMclaybankshwLAI5lRhdMunsplash1e1614876480611814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WIInsightActivation</image:caption><image:title>WIInsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/havells%20logo.png</image:loc><image:caption>havellslogo</image:caption><image:title>havellslogo</image:title></image:image><lastmod>2026-03-02</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-automakers-use-car-clinics-to-get-a-competitive-edge/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2089465288.jpg</image:loc><image:caption>GettyImages2089465288</image:caption><image:title>GettyImages2089465288</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Auto-What-Drives-Car-Buyers-1024x535.png</image:loc><image:caption>typesofcarbuyers</image:caption><image:title>AutoWhatDrivesCarBuyers1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20191003_Green_brick.jpg</image:loc><image:caption>20191003Greenbrick</image:caption><image:title>20191003Greenbrick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-25-2.png</image:loc><image:caption>CopyofSampleforblogpost252</image:caption><image:title>CopyofSampleforblogpost252</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-2162099895-2.jpg</image:loc><image:caption>GettyImages21620998952</image:caption><image:title>GettyImages21620998952</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-3-1024x535.png</image:loc><image:caption>Submityourmarketresearchbrief</image:caption><image:title>submitaresearchbrief31024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><lastmod>2025-10-28</lastmod></url><url><loc>https://kadence.com/en-us/office/market-research-agency-edinburgh</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WHanastasiadulgierQboRVYU6sfQunsplash12180x1090</image:caption><image:title>WHanastasiadulgierQboRVYU6sfQunsplash12180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURAInnovationoftheYearaward</image:caption><image:title>WIMFinalistlogoLARGE216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611.jpg</image:loc><image:caption>WHclaybankshwLAI5lRhdMunsplash1e1614876480611</image:caption><image:title>WHclaybankshwLAI5lRhdMunsplash1e1614876480611</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090.jpg</image:loc><image:caption>WHshanelahiDDiLYtF88wunsplashscaled2180x1090</image:caption><image:title>WHshanelahiDDiLYtF88wunsplashscaled2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WIInsightActivation</image:caption><image:title>WIInsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>BestDataCollectionFinalistMarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMBestDataCollection216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRSOpperationsAwardsTrophy</image:caption><image:title>WIPmrsoppies2216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIMedwardheuKyzXEc2ksunsplash1814x372</image:caption><image:title>WIMedwardheuKyzXEc2ksunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WICustomerAndMarket</image:caption><image:title>WICustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WIProductDevelopment</image:caption><image:title>WIProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:caption><image:title>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2021</image:caption><image:title>WIMAOTYMR1216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wallstreetjournal-logo-217x120.png</image:loc><image:caption>wallstreetjournallogo217x120</image:caption><image:title>wallstreetjournallogo217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>QuirksSupplieroftheYearKadenceInternational</image:caption><image:title>WIMQuirkAwards1881216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2020</image:caption><image:title>WIMAOTYcrop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>KadenceInternationalMarketResearchAgencyoftheYearSingapore</image:caption><image:title>WIMOptimizedimage131216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>KadenceteamcollectingAgencyoftheYearaward</image:caption><image:title>WIMJOE43941216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:caption><image:title>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ESOMAR-Congress-2023-Winner-216x216.jpg</image:loc><image:caption>WIMESOMARCongress2023Winner216x216</image:caption><image:title>WIMESOMARCongress2023Winner216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>MarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMmrsoppies216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WIBrandAndAdvertising</image:caption><image:title>WIBrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WLASALOGO2017144x46</image:caption><image:title>WLASALOGO2017144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WIFieldworkServices</image:caption><image:title>WIFieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090.jpg</image:loc><image:caption>WIMphotoofpeopleleaningonwoodentable31846142180x1090</image:caption><image:title>WIMphotoofpeopleleaningonwoodentable31846142180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>MarketingInteractiveAgencyoftheYearWinnerGold2021</image:caption><image:title>WIMmarketinginteractiveagencyoftheyear2021gold216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIMchuttersnapmfo1E7omzkunsplash720x216</image:caption><image:title>WIMchuttersnapmfo1E7omzkunsplash720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagersplayingsport</image:caption><image:title>WIMgirlsonwhiteredjerseyplayinghandgame1634652720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>KadenceInternationalisHighlyCommendedforGlobalAgencyofTheYear</image:caption><image:title>WIMGlobalAgencycop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wallstreetjournallogo</image:caption><image:title>wallstreetjournallogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><lastmod>2026-03-25</lastmod></url><url><loc>https://kadence.com/en-us/policy/customer-privacy-policy-uk</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence.com-preview-image%20(1)-2.png</image:loc><image:caption>Kadencecompreviewimage12</image:caption><image:title>Kadencecompreviewimage12</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><lastmod>2026-03-24</lastmod></url><url><loc>https://kadence.com/en-us/request-a-proposal/</loc><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mimi-thian-lp1AKIUV3yo-unsplash-2180x1090.jpg</image:loc><image:caption>WIMmimithianlp1AKIUV3younsplash2180x1090</image:caption><image:title>WIMmimithianlp1AKIUV3younsplash2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/mimi-thian-lp1AKIUV3yo-unsplash-scaled%20(1).jpg</image:loc><image:caption>mimithianlp1AKIUV3younsplashscaled1</image:caption><image:title>mimithianlp1AKIUV3younsplashscaled1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><lastmod>2025-10-16</lastmod></url><url><loc>https://kadence.com/en-us/podcast/ep-19-the-art-of-product-leadership-building-with-purpose/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/BL_elusive-consumer-cover-1000x432.png</image:loc><image:caption>BLelusiveconsumercover1000x432</image:caption><image:title>BLelusiveconsumercover1000x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/About%20Our%20Guest%20Images/Ibrahim-Bashir-podcast.jpg</image:loc><image:caption>IbrahimBashirpodcast</image:caption><image:title>IbrahimBashirpodcast</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/Featured%20images/Product-building-podcast.png</image:loc><image:caption>Productbuildingpodcast</image:caption><image:title>Productbuildingpodcast</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><lastmod>2025-10-06</lastmod></url><url><loc>https://kadence.com/office/market-research-agency-minneapolis</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WIBrandAndAdvertising</image:caption><image:title>WIBrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>KadenceInternationalMarketResearchAgencyoftheYearSingapore</image:caption><image:title>WIMOptimizedimage131216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WICustomerAndMarket</image:caption><image:title>WICustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2020</image:caption><image:title>WIMAOTYcrop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>KadenceteamcollectingAgencyoftheYearaward</image:caption><image:title>WIMJOE43941216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WIInsightActivation</image:caption><image:title>WIInsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WIFieldworkServices</image:caption><image:title>WIFieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>KadenceInternationalisHighlyCommendedforGlobalAgencyofTheYear</image:caption><image:title>WIMGlobalAgencycop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611.jpg</image:loc><image:caption>WHclaybankshwLAI5lRhdMunsplash1e1614876480611</image:caption><image:title>WHclaybankshwLAI5lRhdMunsplash1e1614876480611</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagersplayingsport</image:caption><image:title>WIMgirlsonwhiteredjerseyplayinghandgame1634652720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ESOMAR-Congress-2023-Winner-216x216.jpg</image:loc><image:caption>WIMESOMARCongress2023Winner216x216</image:caption><image:title>WIMESOMARCongress2023Winner216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:caption><image:title>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090.jpg</image:loc><image:caption>WIMphotoofpeopleleaningonwoodentable31846142180x1090</image:caption><image:title>WIMphotoofpeopleleaningonwoodentable31846142180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090.jpg</image:loc><image:caption>WHshanelahiDDiLYtF88wunsplashscaled2180x1090</image:caption><image:title>WHshanelahiDDiLYtF88wunsplashscaled2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>MarketingInteractiveAgencyoftheYearWinnerGold2021</image:caption><image:title>WIMmarketinginteractiveagencyoftheyear2021gold216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2021</image:caption><image:title>WIMAOTYMR1216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIMedwardheuKyzXEc2ksunsplash1814x372</image:caption><image:title>WIMedwardheuKyzXEc2ksunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WHanastasiadulgierQboRVYU6sfQunsplash12180x1090</image:caption><image:title>WHanastasiadulgierQboRVYU6sfQunsplash12180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:caption><image:title>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wallstreetjournal-logo-217x120.png</image:loc><image:caption>wallstreetjournallogo217x120</image:caption><image:title>wallstreetjournallogo217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>BestDataCollectionFinalistMarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMBestDataCollection216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIMchuttersnapmfo1E7omzkunsplash720x216</image:caption><image:title>WIMchuttersnapmfo1E7omzkunsplash720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>QuirksSupplieroftheYearKadenceInternational</image:caption><image:title>WIMQuirkAwards1881216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURAInnovationoftheYearaward</image:caption><image:title>WIMFinalistlogoLARGE216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wallstreetjournallogo</image:caption><image:title>wallstreetjournallogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WLASALOGO2017144x46</image:caption><image:title>WLASALOGO2017144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRSOpperationsAwardsTrophy</image:caption><image:title>WIPmrsoppies2216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>MarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMmrsoppies216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WIProductDevelopment</image:caption><image:title>WIProductDevelopment</image:title></image:image><lastmod>2026-03-19</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/seeds-of-change-us/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1644970176.jpg</image:loc><image:caption>GettyImages1644970176</image:caption><image:title>GettyImages1644970176</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/cover_-Seeds-of-Change-e1739469931992-300x212.png</image:loc><image:caption>coverSeedsofChangee1739469931992300x212</image:caption><image:title>coverSeedsofChangee1739469931992300x212</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><lastmod>2025-10-07</lastmod></url><url><loc>https://kadence.com/office/market-research-agency-london</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Rupert-Sinclair-300x300.jpg</image:loc><image:caption>RupertSinclair</image:caption><image:title>TPRupertSinclair300x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Cindi-Collet-600x600.jpg</image:loc><image:caption>TPCindiCollet600x600</image:caption><image:title>TPCindiCollet600x600</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>KadenceInternationalMarketResearchAgencyoftheYearSingapore</image:caption><image:title>WIMOptimizedimage131216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>KadenceteamcollectingAgencyoftheYearaward</image:caption><image:title>WIMJOE43941216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2020</image:caption><image:title>WIMAOTYcrop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Bianca-Abulafia-600x600.jpg</image:loc><image:caption>TPBiancaAbulafia600x600</image:caption><image:title>TPBiancaAbulafia600x600</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WIBrandAndAdvertising</image:caption><image:title>WIBrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURAInnovationoftheYearaward</image:caption><image:title>WIMFinalistlogoLARGE216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WIInsightActivation</image:caption><image:title>WIInsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WHanastasiadulgierQboRVYU6sfQunsplash12180x1090</image:caption><image:title>WHanastasiadulgierQboRVYU6sfQunsplash12180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagersplayingsport</image:caption><image:title>WIMgirlsonwhiteredjerseyplayinghandgame1634652720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_2VP-1440x432.png</image:loc><image:caption>WIM2VP1440x432</image:caption><image:title>WIM2VP1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>BestDataCollectionFinalistMarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMBestDataCollection216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090.jpg</image:loc><image:caption>WHshanelahiDDiLYtF88wunsplashscaled2180x1090</image:caption><image:title>WHshanelahiDDiLYtF88wunsplashscaled2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>KadenceInternationalisHighlyCommendedforGlobalAgencyofTheYear</image:caption><image:title>WIMGlobalAgencycop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WICustomerAndMarket</image:caption><image:title>WICustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>MarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMmrsoppies216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:caption><image:title>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIMedwardheuKyzXEc2ksunsplash1814x372</image:caption><image:title>WIMedwardheuKyzXEc2ksunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_uk-hero.jpg</image:loc><image:caption>WIMukhero</image:caption><image:title>WIMukhero</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wallstreetjournal-logo-217x120.png</image:loc><image:caption>wallstreetjournallogo217x120</image:caption><image:title>wallstreetjournallogo217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/uk-hero%20(1).jpg</image:loc><image:caption>ukhero1</image:caption><image:title>ukhero1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WIFieldworkServices</image:caption><image:title>WIFieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:caption><image:title>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WLASALOGO2017144x46</image:caption><image:title>WLASALOGO2017144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/Amy-Lo-300x300.png</image:loc><image:caption>AmyLo</image:caption><image:title>AmyLo300x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRSOpperationsAwardsTrophy</image:caption><image:title>WIPmrsoppies2216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>QuirksSupplieroftheYearKadenceInternational</image:caption><image:title>WIMQuirkAwards1881216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WIProductDevelopment</image:caption><image:title>WIProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIMchuttersnapmfo1E7omzkunsplash720x216</image:caption><image:title>WIMchuttersnapmfo1E7omzkunsplash720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611.jpg</image:loc><image:caption>WHclaybankshwLAI5lRhdMunsplash1e1614876480611</image:caption><image:title>WHclaybankshwLAI5lRhdMunsplash1e1614876480611</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ESOMAR-Congress-2023-Winner-216x216.jpg</image:loc><image:caption>WIMESOMARCongress2023Winner216x216</image:caption><image:title>WIMESOMARCongress2023Winner216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wallstreetjournallogo</image:caption><image:title>wallstreetjournallogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2021</image:caption><image:title>WIMAOTYMR1216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>MarketingInteractiveAgencyoftheYearWinnerGold2021</image:caption><image:title>WIMmarketinginteractiveagencyoftheyear2021gold216x216</image:title></image:image><lastmod>2026-01-20</lastmod></url><url><loc>https://kadence.com/knowledge/the-new-reality-of-purpose-driven-marketing-and-advertising/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-Modern-Plate-1-1024x535.png</image:loc><image:caption>globaldiningtrends</image:caption><image:title>TheModernPlate11024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535.png</image:loc><image:caption>submityourbrief</image:caption><image:title>submitaresearchbrief21024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1353682914.jpg</image:loc><image:caption>GettyImages1353682914</image:caption><image:title>GettyImages1353682914</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/The%20New%20Reality%20of%20Purpose-Driven%20Marketing.jpg</image:loc><image:caption>TheNewRealityofPurposeDrivenMarketing</image:caption><image:title>TheNewRealityofPurposeDrivenMarketing</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20190522-02Q2_PZ6AO2tjZO4Q32mD4Iw-scaled.jpg</image:loc><image:caption>2019052202Q2PZ6AO2tjZO4Q32mD4Iwscaled</image:caption><image:title>2019052202Q2PZ6AO2tjZO4Q32mD4Iwscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/HM-campaign.png</image:loc><image:caption>hmcampaign</image:caption><image:title>HMcampaign</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1219583078.jpg</image:loc><image:caption>GettyImages1219583078</image:caption><image:title>GettyImages1219583078</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/research-gen-z-and-millennials-trust-in-neo-banks-across-southeast-asia-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/brooke-cagle-YpefHkUc8BQ-unsplash-e1595432169503.jpg</image:loc><image:caption>brookecagleYpefHkUc8BQunsplashe1595432169503</image:caption><image:title>brookecagleYpefHkUc8BQunsplashe1595432169503</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><lastmod>2025-10-02</lastmod></url><url><loc>https://kadence.com/office/market-research-in-china/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WICustomerAndMarket</image:caption><image:title>WICustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_puzzle.svg</image:loc><image:caption>puzzle</image:caption><image:title>WIpuzzle</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_location-1.svg</image:loc><image:caption>WIlocation1</image:caption><image:title>WIlocation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_annie-spratt-0cPSKUEANqU-unsplash-1440x432.jpg</image:loc><image:caption>WIManniespratt0cPSKUEANqUunsplash1440x432</image:caption><image:title>WIManniespratt0cPSKUEANqUunsplash1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_interaction.svg</image:loc><image:caption>interaction</image:caption><image:title>WIinteraction</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_global.svg</image:loc><image:caption>WIglobal</image:caption><image:title>WIglobal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_India_407x186.jpg</image:loc><image:caption>MarketresearchinIndia</image:caption><image:title>WIMIndia407x186</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-814x372.jpg</image:loc><image:caption>WIManastasiadulgierQboRVYU6sfQunsplash1814x372</image:caption><image:title>WIManastasiadulgierQboRVYU6sfQunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_edward-he-uKyzXEc2k_s-unsplash-1-2180x1090.jpg</image:loc><image:caption>edwardheuKyzXEc2ksunsplash12180x1090</image:caption><image:title>WHedwardheuKyzXEc2ksunsplash12180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WIInsightActivation</image:caption><image:title>WIInsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WIBrandAndAdvertising</image:caption><image:title>WIBrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WIProductDevelopment</image:caption><image:title>WIProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premiumhomeappliancesfridgewashingmachine</image:caption><image:title>WIMPremiumhomeappliancesfridgewashingmachine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>ConductingOnlineResearchinAsia2</image:caption><image:title>WIMConductingOnlineResearchinAsia2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/yoodo_gobear.png</image:loc><image:caption>yoodogobear</image:caption><image:title>yoodogobear</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_chat.svg</image:loc><image:caption>chat</image:caption><image:title>WIchat</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WIFieldworkServices</image:caption><image:title>WIFieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/WH_Market%20research%20in%20Asia%20%E2%80%93%20our%20capabilities.jpg</image:loc><image:caption>WHMarketresearchinAsiaourcapabilities</image:caption><image:title>WHMarketresearchinAsiaourcapabilities</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611-814x372.jpg</image:loc><image:caption>WIMclaybankshwLAI5lRhdMunsplash1e1614876480611814x372</image:caption><image:title>WIMclaybankshwLAI5lRhdMunsplash1e1614876480611814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216.jpg</image:loc><image:caption>WIMdebbyhudsonjcc8sxK2Adwunsplash1720x216</image:caption><image:title>WIMdebbyhudsonjcc8sxK2Adwunsplash1720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><lastmod>2025-10-16</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/en-us/what-brands-need-to-know-about-americas-cbd-users/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20191003_Green_brick.jpg</image:loc><image:caption>20191003Greenbrick</image:caption><image:title>20191003Greenbrick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-2-1024x535.png</image:loc><image:caption>marketresearchagencycredentials</image:caption><image:title>downloadagencycredentialsorbrochure21024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-638547772.jpg</image:loc><image:caption>GettyImages638547772</image:caption><image:title>GettyImages638547772</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1348369752.jpg</image:loc><image:caption>GettyImages1348369752</image:caption><image:title>GettyImages1348369752</image:title></image:image><lastmod>2026-03-24</lastmod></url><url><loc>https://kadence.com/en-us/podcast</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/WH_ep-05_Cole-Atkinson.png</image:loc><image:caption>WHep05ColeAtkinson</image:caption><image:title>WHep05ColeAtkinson</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/Featured%20images/EPISODE-X-8.png</image:loc><image:caption>EPISODEX8</image:caption><image:title>EPISODEX8</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/Featured%20images/EPISODE-X-12.png</image:loc><image:caption>EPISODEX12</image:caption><image:title>EPISODEX12</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/Featured%20images/featured%20img%20ep%206.png</image:loc><image:caption>featuredimgep6</image:caption><image:title>featuredimgep6</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/Featured%20images/Episode-17-Podcast-episode-covers-1.png</image:loc><image:caption>Episode17Podcastepisodecovers1</image:caption><image:title>Episode17Podcastepisodecovers1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/Featured%20images/Podcast-episode-covers-1.png</image:loc><image:caption>Podcastepisodecovers1</image:caption><image:title>Podcastepisodecovers1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/Featured%20images/EPISODE-X-14.png</image:loc><image:caption>EPISODEX14</image:caption><image:title>EPISODEX14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/Featured%20images/AI-podcast.png</image:loc><image:caption>AIpodcast</image:caption><image:title>AIpodcast</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/WH_ep-03_Roland-Cloutier-podcast-cover-image.png</image:loc><image:caption>WHep03RolandCloutierpodcastcoverimage</image:caption><image:title>WHep03RolandCloutierpodcastcoverimage</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/EPISODE-X-11.png</image:loc><image:caption>EPISODEX11</image:caption><image:title>EPISODEX11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/Featured%20images/featured%20img%20ep%208.png</image:loc><image:caption>featuredimgep8</image:caption><image:title>featuredimgep8</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Episode%2024-%20Documentation-First%20Product%20Philosophy%20with%20Josh%20Angotti%20(1).png</image:loc><image:caption>Episode24DocumentationFirstProductPhilosophywithJoshAngotti1</image:caption><image:title>Episode24DocumentationFirstProductPhilosophywithJoshAngotti1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/Featured%20images/WH_Podcasts_EP-7.png</image:loc><image:caption>WHPodcastsEP7</image:caption><image:title>WHPodcastsEP7</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/WH_ep-02_Michelle-Parsons-Podcast-Cover.png</image:loc><image:caption>WHep02MichelleParsonsPodcastCover</image:caption><image:title>WHep02MichelleParsonsPodcastCover</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/Featured%20images/Podcast-episode-covers.png</image:loc><image:caption>Podcastepisodecovers</image:caption><image:title>Podcastepisodecovers</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/Featured%20images/Product-building-podcast.png</image:loc><image:caption>Productbuildingpodcast</image:caption><image:title>Productbuildingpodcast</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/Featured%20images/Voice%20Fraud%2c%20AI%2c%20and%20the%20Future%20of%20Consumer%20Authentication%20with%20Verizon.png</image:loc><image:caption>VoiceFraudAIandtheFutureofConsumerAuthenticationwithVerizon</image:caption><image:title>VoiceFraudAIandtheFutureofConsumerAuthenticationwithVerizon</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/Featured%20images/Democratizing-AI-in-Marketing.png</image:loc><image:caption>DemocratizingAIinMarketing</image:caption><image:title>DemocratizingAIinMarketing</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/BL_Episode-23-Ilyas-Iyoob.png</image:loc><image:caption>Episode23IlyasIyoob</image:caption><image:title>BLEpisode23IlyasIyoob</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/Featured%20images/featured%20img%20ep%209.png</image:loc><image:caption>featuredimgep9</image:caption><image:title>featuredimgep9</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/Featured%20images/Nick-Stagge-Podcast-Cover-Image.png</image:loc><image:caption>NickStaggePodcastCoverImage</image:caption><image:title>NickStaggePodcastCoverImage</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/Featured%20images/EPISODE-X-10.png</image:loc><image:caption>EPISODEX10</image:caption><image:title>EPISODEX10</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/WH_ep-04_Meghan-Reynolds.png</image:loc><image:caption>WHep04MeghanReynolds</image:caption><image:title>WHep04MeghanReynolds</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Episode%2025-%20Music%20AI_%20Rights%2c%20Revenue%20and%20Creation%20with%20Simmi%20Singh-1.png</image:loc><image:caption>Episode25MusicAIRightsRevenueandCreationwithSimmiSingh1</image:caption><image:title>Episode25MusicAIRightsRevenueandCreationwithSimmiSingh1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/Featured%20images/Episode-18-Cracking-the-Consumer-Code.png</image:loc><image:caption>Episode18CrackingtheConsumerCode</image:caption><image:title>Episode18CrackingtheConsumerCode</image:title></image:image><lastmod>2025-09-08</lastmod></url><url><loc>https://kadence.com/knowledge/modern-plate-5-trends/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Covers-for-websiteblog_-The-Modern-Plate-300x300.png</image:loc><image:caption>CoversforwebsiteblogTheModernPlate300x300</image:caption><image:title>CoversforwebsiteblogTheModernPlate300x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Concerned-Consumer-scaled.jpg</image:loc><image:caption>ConcernedConsumerscaled</image:caption><image:title>ConcernedConsumerscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><lastmod>2025-10-06</lastmod></url><url><loc>https://kadence.com/office/market-research-agency-england</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2021</image:caption><image:title>WIMAOTYMR1216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WICustomerAndMarket</image:caption><image:title>WICustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:caption><image:title>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090.jpg</image:loc><image:caption>WHshanelahiDDiLYtF88wunsplashscaled2180x1090</image:caption><image:title>WHshanelahiDDiLYtF88wunsplashscaled2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagersplayingsport</image:caption><image:title>WIMgirlsonwhiteredjerseyplayinghandgame1634652720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wallstreetjournal-logo-217x120.png</image:loc><image:caption>wallstreetjournallogo217x120</image:caption><image:title>wallstreetjournallogo217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>MarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMmrsoppies216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_2VP-1440x432.png</image:loc><image:caption>WIM2VP1440x432</image:caption><image:title>WIM2VP1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WHanastasiadulgierQboRVYU6sfQunsplash12180x1090</image:caption><image:title>WHanastasiadulgierQboRVYU6sfQunsplash12180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611.jpg</image:loc><image:caption>WHclaybankshwLAI5lRhdMunsplash1e1614876480611</image:caption><image:title>WHclaybankshwLAI5lRhdMunsplash1e1614876480611</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WLASALOGO2017144x46</image:caption><image:title>WLASALOGO2017144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Cindi-Collet-600x600.jpg</image:loc><image:caption>TPCindiCollet600x600</image:caption><image:title>TPCindiCollet600x600</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WIProductDevelopment</image:caption><image:title>WIProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:caption><image:title>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>QuirksSupplieroftheYearKadenceInternational</image:caption><image:title>WIMQuirkAwards1881216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIMchuttersnapmfo1E7omzkunsplash720x216</image:caption><image:title>WIMchuttersnapmfo1E7omzkunsplash720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIMedwardheuKyzXEc2ksunsplash1814x372</image:caption><image:title>WIMedwardheuKyzXEc2ksunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wallstreetjournallogo</image:caption><image:title>wallstreetjournallogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/Amy-Lo-300x300.png</image:loc><image:caption>AmyLo</image:caption><image:title>AmyLo300x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURAInnovationoftheYearaward</image:caption><image:title>WIMFinalistlogoLARGE216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>BestDataCollectionFinalistMarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMBestDataCollection216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRSOpperationsAwardsTrophy</image:caption><image:title>WIPmrsoppies2216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Rupert-Sinclair-300x300.jpg</image:loc><image:caption>RupertSinclair</image:caption><image:title>TPRupertSinclair300x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_uk-hero.jpg</image:loc><image:caption>WIMukhero</image:caption><image:title>WIMukhero</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2020</image:caption><image:title>WIMAOTYcrop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>KadenceInternationalisHighlyCommendedforGlobalAgencyofTheYear</image:caption><image:title>WIMGlobalAgencycop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>KadenceteamcollectingAgencyoftheYearaward</image:caption><image:title>WIMJOE43941216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Bianca-Abulafia-600x600.jpg</image:loc><image:caption>TPBiancaAbulafia600x600</image:caption><image:title>TPBiancaAbulafia600x600</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/uk-hero%20(1).jpg</image:loc><image:caption>ukhero1</image:caption><image:title>ukhero1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WIFieldworkServices</image:caption><image:title>WIFieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>MarketingInteractiveAgencyoftheYearWinnerGold2021</image:caption><image:title>WIMmarketinginteractiveagencyoftheyear2021gold216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ESOMAR-Congress-2023-Winner-216x216.jpg</image:loc><image:caption>WIMESOMARCongress2023Winner216x216</image:caption><image:title>WIMESOMARCongress2023Winner216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WIInsightActivation</image:caption><image:title>WIInsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WIBrandAndAdvertising</image:caption><image:title>WIBrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>KadenceInternationalMarketResearchAgencyoftheYearSingapore</image:caption><image:title>WIMOptimizedimage131216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><lastmod>2026-02-06</lastmod></url><url><loc>https://kadence.com/ja/service/usage-and-attitude-surveys/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Havells_Logo.svg-364x240.png</image:loc><image:caption>Havells</image:caption><image:title>WL1200pxHavellsLogosvg364x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIMTestimonials3304x304002</image:caption><image:title>WIMTestimonials3304x304002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogosvg392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>ashopinTokyoJapan</image:caption><image:title>WIMJapanOffice88x88007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Usage-and-attitude-studies_1090x545.jpg</image:loc><image:caption>Usageandattitudestudies</image:caption><image:title>WIMUsageandattitudestudies1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIMTestimonials3903x651001</image:caption><image:title>WIMTestimonials3903x651001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Education-1440x432.jpg</image:loc><image:caption>WIMEducation1440x432</image:caption><image:title>WIMEducation1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>KadenceUSAteamphoto</image:caption><image:title>WIMUSOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WLMarsInclogo2019392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>KadenceIndiaofficeteam</image:caption><image:title>WIMIndiaOffice88x88002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>KadenceSingaporeofficeteam</image:caption><image:title>WIMKadenceSingaporeoffice88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>KadenceChinaofficeteam</image:caption><image:title>WIMKadenceChina88x88001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>KadenceIndia</image:caption><image:title>WIMIndiaOffice88x88003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLdiscoverchannellogo392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_logo-d-smu.svg</image:loc><image:caption>WLlogodsmu</image:caption><image:title>WLlogodsmu</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premiumhomeappliancesfridgewashingmachine</image:caption><image:title>WIMPremiumhomeappliancesfridgewashingmachine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>MarketresearchinAsia</image:caption><image:title>WIMPhilippinesOffice88x88009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432.jpg</image:loc><image:caption>Plug</image:caption><image:title>WIMpaulhanaokaRJkKjLu8I9Iunsplash1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL1200pxSamsungwordmarksvg144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>ConductingOnlineResearchinAsia2</image:caption><image:title>WIMConductingOnlineResearchinAsia2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>KadenceThailand</image:caption><image:title>WIMThailandOffice88x8811</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WLBridgestonelogo288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>KadenceIndonesia</image:caption><image:title>WIMIndonesiaOffice88x885</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UKoffice</image:caption><image:title>WIMUKOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogo288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>JapanTokyo</image:caption><image:title>WIMJapanOffice88x88006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>KadenceUKofficeteam</image:caption><image:title>WIMUKOffice88x8813</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>KadenceVietnam</image:caption><image:title>WIMVietnamOffice15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>KadenceChina</image:caption><image:title>WIMarticle88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>BenefitTick</image:caption><image:title>WIiconbenefittick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>KadencePhilippinesofficeteam</image:caption><image:title>WIMPhilippinesOffice88x88008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>KadenceIndonesiaofficeteam</image:caption><image:title>WIMIndonesiaOffice88x884</image:title></image:image><lastmod>2025-10-03</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-to-conduct-online-research-in-indonesia/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Kadence-Icon-380x380.png</image:loc><image:caption>KadenceIcon380x380</image:caption><image:title>KadenceIcon380x380</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-52-2.png</image:loc><image:caption>CopyofSampleforblogpost522</image:caption><image:title>CopyofSampleforblogpost522</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200604-08empty-concrete-tunnel-through-mosque-1007431-1.jpg</image:loc><image:caption>2020060408emptyconcretetunnelthroughmosque10074311</image:caption><image:title>2020060408emptyconcretetunnelthroughmosque10074311</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200604_03download-1-1.jpg</image:loc><image:caption>2020060403download11</image:caption><image:title>2020060403download11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><lastmod>2025-09-30</lastmod></url><url><loc>https://kadence.com/knowledge/how-elections-shape-market-dynamics-and-consumer-preferences/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-Modern-Plate-1-1024x535-Sep-16-2025-10-30-33-7501-AM.png</image:loc><image:caption>TheModernPlate11024x535Sep1620251030337501AM</image:caption><image:title>TheModernPlate11024x535Sep1620251030337501AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20190522-02Q2_PZ6AO2tjZO4Q32mD4Iw-scaled.jpg</image:loc><image:caption>2019052202Q2PZ6AO2tjZO4Q32mD4Iwscaled</image:caption><image:title>2019052202Q2PZ6AO2tjZO4Q32mD4Iwscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V1-1024x536-Sep-16-2025-10-34-45-6819-AM.png</image:loc><image:caption>GENZGenZV11024x536Sep1620251034456819AM</image:caption><image:title>GENZGenZV11024x536Sep1620251034456819AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1251737231.jpg</image:loc><image:caption>GettyImages1251737231</image:caption><image:title>GettyImages1251737231</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-857589534.jpg</image:loc><image:caption>GettyImages857589534</image:caption><image:title>GettyImages857589534</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1.jpg</image:loc><image:caption>20200129Header1</image:caption><image:title>20200129Header1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><lastmod>2025-09-19</lastmod></url><url><loc>https://kadence.com/knowledge/the-essential-guide-to-adjacent-market-strategy/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Cover-page-9-Fashion-Personas-1024x576-2.png</image:loc><image:caption>Coverpage9FashionPersonas1024x5762</image:caption><image:title>Coverpage9FashionPersonas1024x5762</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Dyson-1024x573.png</image:loc><image:caption>Dyson1024x573</image:caption><image:title>Dyson1024x573</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1219583078.jpg</image:loc><image:caption>GettyImages1219583078</image:caption><image:title>GettyImages1219583078</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1321462048-1.jpg</image:loc><image:caption>GettyImages13214620481</image:caption><image:title>GettyImages13214620481</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1294535198.jpg</image:loc><image:caption>GettyImages1294535198</image:caption><image:title>GettyImages1294535198</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages1162094164scaled</image:caption><image:title>GettyImages1162094164scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-Modern-Plate-1-1024x535-Sep-16-2025-09-04-59-1552-AM.png</image:loc><image:caption>TheModernPlate11024x535Sep1620250904591552AM</image:caption><image:title>TheModernPlate11024x535Sep1620250904591552AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><lastmod>2026-02-18</lastmod></url><url><loc>https://kadence.com/ja/international-market-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WIInsightActivation</image:caption><image:title>WIInsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432.jpg</image:loc><image:caption>BloombergNeuroscience</image:caption><image:title>WIMballshapedcirclecloseupdark414860copy1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>KadenceInternationalMarketResearchAgencyoftheYearSingapore</image:caption><image:title>WIMOptimizedimage131216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLdiscoverchannellogo392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WIFieldworkServices</image:caption><image:title>WIFieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>ConductingOnlineResearchinAsia2</image:caption><image:title>WIMConductingOnlineResearchinAsia2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2021</image:caption><image:title>WIMAOTYMR1216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bloomberg_Media_stack_blk-144x45.png</image:loc><image:caption>BloombergMedia</image:caption><image:title>WLBloombergMediastackblk144x45</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_green-globe-13x18.png</image:loc><image:caption>WIgreenglobe13x18</image:caption><image:title>WIgreenglobe13x18</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>BestDataCollectionFinalistMarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMBestDataCollection216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WLASALOGO2017144x46</image:caption><image:title>WLASALOGO2017144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIMedwardheuKyzXEc2ksunsplash1814x372</image:caption><image:title>WIMedwardheuKyzXEc2ksunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_green-speach-25x27.png</image:loc><image:caption>WIgreenspeach25x27</image:caption><image:title>WIgreenspeach25x27</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>MarketingInteractiveAgencyoftheYearWinnerGold2021</image:caption><image:title>WIMmarketinginteractiveagencyoftheyear2021gold216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL1200pxSamsungwordmarksvg144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>KadenceInternationalisHighlyCommendedforGlobalAgencyofTheYear</image:caption><image:title>WIMGlobalAgencycop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WIBrandAndAdvertising</image:caption><image:title>WIBrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIMTestimonials3304x304002</image:caption><image:title>WIMTestimonials3304x304002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>MarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMmrsoppies216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WICustomerAndMarket</image:caption><image:title>WICustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_yoodo_gobear_web_logo-392x133.png</image:loc><image:caption>GoBear</image:caption><image:title>WLyoodogobearweblogo392x133</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_global.svg</image:loc><image:caption>WIglobal</image:caption><image:title>WIglobal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216.jpg</image:loc><image:caption>WIMdebbyhudsonjcc8sxK2Adwunsplash1720x216</image:caption><image:title>WIMdebbyhudsonjcc8sxK2Adwunsplash1720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>QuirksSupplieroftheYearKadenceInternational</image:caption><image:title>WIMQuirkAwards1881216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WIProductDevelopment</image:caption><image:title>WIProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagersplayingsport</image:caption><image:title>WIMgirlsonwhiteredjerseyplayinghandgame1634652720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611-814x372.jpg</image:loc><image:caption>WIMclaybankshwLAI5lRhdMunsplash1e1614876480611814x372</image:caption><image:title>WIMclaybankshwLAI5lRhdMunsplash1e1614876480611814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRSOpperationsAwardsTrophy</image:caption><image:title>WIPmrsoppies2216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:caption><image:title>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_annie-spratt-0cPSKUEANqU-unsplash-1440x432.jpg</image:loc><image:caption>WIManniespratt0cPSKUEANqUunsplash1440x432</image:caption><image:title>WIManniespratt0cPSKUEANqUunsplash1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIMTestimonials3903x651001</image:caption><image:title>WIMTestimonials3903x651001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WHanastasiadulgierQboRVYU6sfQunsplash12180x1090</image:caption><image:title>WHanastasiadulgierQboRVYU6sfQunsplash12180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_light-trails-on-highway-at-night-315938-1440x432.jpg</image:loc><image:caption>CarsonHighwayatNight</image:caption><image:title>WIMlighttrailsonhighwayatnight3159381440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_green-user-27x27.png</image:loc><image:caption>WIgreenuser27x27</image:caption><image:title>WIgreenuser27x27</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURAInnovationoftheYearaward</image:caption><image:title>WIMFinalistlogoLARGE216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090.jpg</image:loc><image:caption>WIMphotoofpeopleleaningonwoodentable31846142180x1090</image:caption><image:title>WIMphotoofpeopleleaningonwoodentable31846142180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WLMarsInclogo2019392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2020</image:caption><image:title>WIMAOTYcrop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>KadenceteamcollectingAgencyoftheYearaward</image:caption><image:title>WIMJOE43941216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogo288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_location-1.svg</image:loc><image:caption>WIlocation1</image:caption><image:title>WIlocation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><lastmod>2025-10-03</lastmod></url><url><loc>https://kadence.com/knowledge/how-to-find-the-moments-that-actually-scale-demand/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1346682879.jpg</image:loc><image:caption>GettyImages1346682879</image:caption><image:title>GettyImages1346682879</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1916632006.jpg</image:loc><image:caption>GettyImages1916632006</image:caption><image:title>GettyImages1916632006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20190522-02Q2_PZ6AO2tjZO4Q32mD4Iw-scaled.jpg</image:loc><image:caption>2019052202Q2PZ6AO2tjZO4Q32mD4Iwscaled</image:caption><image:title>2019052202Q2PZ6AO2tjZO4Q32mD4Iwscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2089465288.jpg</image:loc><image:caption>GettyImages2089465288</image:caption><image:title>GettyImages2089465288</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Images/Cracking%20the%20Gen%20X%20Code-West.png</image:loc><image:caption>CrackingtheGenXCodeWest</image:caption><image:title>CrackingtheGenXCodeWest</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-2-1024x535.png</image:loc><image:caption>marketresearchagencycredentials</image:caption><image:title>downloadagencycredentialsorbrochure21024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><lastmod>2026-03-18</lastmod></url><url><loc>https://kadence.com/knowledge/the-ozempic-effect-how-consumer-behaviors-shift-across-industries/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-2155855105.jpg</image:loc><image:caption>GettyImages2155855105</image:caption><image:title>GettyImages2155855105</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-1024x535.png</image:loc><image:caption>Submitaresearchbrief</image:caption><image:title>submitaresearchbrief41024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20191003_Green_brick.jpg</image:loc><image:caption>20191003Greenbrick</image:caption><image:title>20191003Greenbrick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1.jpg</image:loc><image:caption>20200129Header1</image:caption><image:title>20200129Header1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/6-16-1024x535-1.png</image:loc><image:caption>6161024x5351</image:caption><image:title>6161024x5351</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><lastmod>2025-10-29</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-importance-of-mobile-responsiveness-in-ux-optimization/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/About-face_social-media-_About-face-1-04-2-1024x535-Sep-19-2025-05-27-36-7609-PM.png</image:loc><image:caption>AboutfacesocialmediaAboutface10421024x535Sep1920250527367609PM</image:caption><image:title>AboutfacesocialmediaAboutface10421024x535Sep1920250527367609PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20191003_Green_brick.jpg</image:loc><image:caption>20191003Greenbrick</image:caption><image:title>20191003Greenbrick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V7-1024x535-Sep-19-2025-05-23-34-7183-PM.png</image:loc><image:caption>GENZGenZV71024x535Sep1920250523347183PM</image:caption><image:title>GENZGenZV71024x535Sep1920250523347183PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2220539132.jpg</image:loc><image:caption>GettyImages2220539132</image:caption><image:title>GettyImages2220539132</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2089465288.jpg</image:loc><image:caption>GettyImages2089465288</image:caption><image:title>GettyImages2089465288</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1471884634-1.jpg</image:loc><image:caption>GettyImages14718846341</image:caption><image:title>GettyImages14718846341</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><lastmod>2025-09-26</lastmod></url><url><loc>https://kadence.com/knowledge/leveraging-sentiment-analysis-to-navigate-singapores-digital-dialogue/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Green-Wave-1-1024x535-4.png</image:loc><image:caption>GreenWave11024x5354</image:caption><image:title>GreenWave11024x5354</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1289120416.jpg</image:loc><image:caption>GettyImages1289120416</image:caption><image:title>GettyImages1289120416</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535-Sep-16-2025-09-52-42-4679-AM.png</image:loc><image:caption>submitaresearchbrief21024x535Sep1620250952424679AM</image:caption><image:title>submitaresearchbrief21024x535Sep1620250952424679AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1353682914.jpg</image:loc><image:caption>GettyImages1353682914</image:caption><image:title>GettyImages1353682914</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1219583078.jpg</image:loc><image:caption>GettyImages1219583078</image:caption><image:title>GettyImages1219583078</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-2024-07-01T103944_383-1.png</image:loc><image:caption>Sampleforblogpost20240701T1039443831</image:caption><image:title>Sampleforblogpost20240701T1039443831</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><lastmod>2025-09-20</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/inside-the-urban-shift-reshaping-consumer-demand-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20191003_Green_brick.jpg</image:loc><image:caption>20191003Greenbrick</image:caption><image:title>20191003Greenbrick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/siora-photography-cixohzDpNIo-unsplash-scaled.jpg</image:loc><image:caption>sioraphotographycixohzDpNIounsplashscaled</image:caption><image:title>sioraphotographycixohzDpNIounsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1182904348-2.jpg</image:loc><image:caption>GettyImages11829043482</image:caption><image:title>GettyImages11829043482</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1321462048-1.jpg</image:loc><image:caption>GettyImages13214620481</image:caption><image:title>GettyImages13214620481</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Tier-2-cities-are-not-spending-less%E2%80%94just-spending-differently_-1-307x1024-2.png</image:loc><image:caption>Tier2citiesarenotspendinglessjustspendingdifferently1307x10242</image:caption><image:title>Tier2citiesarenotspendinglessjustspendingdifferently1307x10242</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1-1024x536-Sep-19-2025-07-02-40-7441-PM.png</image:loc><image:caption>submitaresearchbrief211024x536Sep1920250702407441PM</image:caption><image:title>submitaresearchbrief211024x536Sep1920250702407441PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Types-of-Grocery-Shoppers-1024x535-Sep-19-2025-07-02-11-8531-PM.png</image:loc><image:caption>TypesofGroceryShoppers1024x535Sep1920250702118531PM</image:caption><image:title>TypesofGroceryShoppers1024x535Sep1920250702118531PM</image:title></image:image><lastmod>2025-09-29</lastmod></url><url><loc>https://kadence.com/knowledge/the-return-of-experiential-marketing-and-why-it-matters-now/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-12.png</image:loc><image:caption>CopyofSampleforblogpost12</image:caption><image:title>CopyofSampleforblogpost12</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Muji-hotel-experiential-marketing-1024x629.png</image:loc><image:caption>mujihotelexperientialmarketing</image:caption><image:title>Mujihotelexperientialmarketing1024x629</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Why-millennials-of-today-value-content-with-purpose-1-1024x512.png</image:loc><image:caption>Whymillennialsoftodayvaluecontentwithpurpose</image:caption><image:title>Whymillennialsoftodayvaluecontentwithpurpose11024x512</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1219583078.jpg</image:loc><image:caption>GettyImages1219583078</image:caption><image:title>GettyImages1219583078</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-1-1024x535.png</image:loc><image:caption>Submitaresearchbrief</image:caption><image:title>submitaresearchbrief11024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/admin-ajax%20(7).png</image:loc><image:caption>adminajax7</image:caption><image:title>adminajax7</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Jacquemus-experiential-marketing-campaign-1024x453.png</image:loc><image:caption>Jacquemusexperientialmarketingcampaign</image:caption><image:title>Jacquemusexperientialmarketingcampaign1024x453</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/heineken-experiential-marketing.jpg</image:loc><image:caption>heinekenexperientialmarketing</image:caption><image:title>heinekenexperientialmarketing</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/knowledge/the-silver-wave-capturing-the-senior-consumer-market-in-singapore/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-1-1024x535.png</image:loc><image:caption>Submitaresearchbrief</image:caption><image:title>submitaresearchbrief11024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-79.png</image:loc><image:caption>Sampleforblogpost79</image:caption><image:title>Sampleforblogpost79</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-2024-07-01T103944_383-1.png</image:loc><image:caption>Sampleforblogpost20240701T1039443831</image:caption><image:title>Sampleforblogpost20240701T1039443831</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-60.png</image:loc><image:caption>Sampleforblogpost60</image:caption><image:title>Sampleforblogpost60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/inrzilG_h7UckYWo0KtvnT9XRKPDbNKq5aG4ft_NMFPutGtowTsd0LeQjkLJ3nYxwR7MlrxShg7iwYd6hi2tiM6Yi1Edtb1R7NVNT24wThzsbC5MGT_qimUonSG3cBCCReBHDngeqMVC2CtMjW5zU.png</image:loc><image:caption>inrzilGh7UckYWo0KtvnT9XRKPDbNKq5aG4ftNMFPutGtowTsd0LeQjkLJ3nYxwR7MlrxShg7iwYd6hi2tiM6Yi1Edtb1R7NVNT24wThzsbC5MGTqimUonSG3cBCCReBHDngeqMVC2CtMjW5zU</image:caption><image:title>inrzilGh7UckYWo0KtvnT9XRKPDbNKq5aG4ftNMFPutGtowTsd0LeQjkLJ3nYxwR7MlrxShg7iwYd6hi2tiM6Yi1Edtb1R7NVNT24wThzsbC5MGTqimUonSG3cBCCReBHDngeqMVC2CtMjW5zU</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/o2o9Bh95w16XGd1GdmbdkE9ed7UuHBgPOVcxZ2SE_ggxafnLyGK4kgdMZVmd3TJugXoV_ZQk0jASh_fsLL4nbhK75rq6hqywpZHO7B6Z7KmNRmMJuEbzPu6tPlGQYEsXFRW3Ds3upxMVECA0P5o_n.png</image:loc><image:caption>o2o9Bh95w16XGd1GdmbdkE9ed7UuHBgPOVcxZ2SEggxafnLyGK4kgdMZVmd3TJugXoVZQk0jAShfsLL4nbhK75rq6hqywpZHO7B6Z7KmNRmMJuEbzPu6tPlGQYEsXFRW3Ds3upxMVECA0P5on</image:caption><image:title>o2o9Bh95w16XGd1GdmbdkE9ed7UuHBgPOVcxZ2SEggxafnLyGK4kgdMZVmd3TJugXoVZQk0jAShfsLL4nbhK75rq6hqywpZHO7B6Z7KmNRmMJuEbzPu6tPlGQYEsXFRW3Ds3upxMVECA0P5on</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-451572543.jpg</image:loc><image:caption>GettyImages451572543</image:caption><image:title>GettyImages451572543</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/General-The-Future-of-Finance-1-1024x535.png</image:loc><image:caption>fintechreport</image:caption><image:title>GeneralTheFutureofFinance11024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><lastmod>2025-11-03</lastmod></url><url><loc>https://kadence.com/service/online-community/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WLMarsInclogo2019392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216.jpg</image:loc><image:caption>WIMdebbyhudsonjcc8sxK2Adwunsplash1720x216</image:caption><image:title>WIMdebbyhudsonjcc8sxK2Adwunsplash1720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>BenefitTick</image:caption><image:title>WIiconbenefittick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIMTestimonials3304x304002</image:caption><image:title>WIMTestimonials3304x304002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UKoffice</image:caption><image:title>WIMUKOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>KadenceThailand</image:caption><image:title>WIMThailandOffice88x8811</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>KadenceIndia</image:caption><image:title>WIMIndiaOffice88x88003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>KadenceIndiaofficeteam</image:caption><image:title>WIMIndiaOffice88x88002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1281207887.jpg</image:loc><image:caption>GettyImages1281207887</image:caption><image:title>GettyImages1281207887</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_yoodo_gobear_web_logo-392x133.png</image:loc><image:caption>GoBear</image:caption><image:title>WLyoodogobearweblogo392x133</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/As-introduction-to-Data-collection-in-marketing-research.jpg</image:loc><image:caption>AsintroductiontoDatacollectioninmarketingresearch</image:caption><image:title>AsintroductiontoDatacollectioninmarketingresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>ashopinTokyoJapan</image:caption><image:title>WIMJapanOffice88x88007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Annie-spratt_720x216.jpg</image:loc><image:caption>WIMAnniespratt720x216</image:caption><image:title>WIMAnniespratt720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Online%20communities_1090x545.jpg</image:loc><image:caption>Onlinecommunities</image:caption><image:title>WIMOnlinecommunities1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>KadenceUSAteamphoto</image:caption><image:title>WIMUSOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL1200pxSamsungwordmarksvg144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-vietnam.png</image:loc><image:caption>KadenceVietnamofficeteam</image:caption><image:title>officevietnam</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WLBridgestonelogo288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>KadenceIndonesiaofficeteam</image:caption><image:title>WIMIndonesiaOffice88x884</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogo288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>JapanTokyo</image:caption><image:title>WIMJapanOffice88x88006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIMTestimonials3903x651001</image:caption><image:title>WIMTestimonials3903x651001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>KadenceIndonesia</image:caption><image:title>WIMIndonesiaOffice88x885</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>KadenceUKofficeteam</image:caption><image:title>WIMUKOffice88x8813</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Template-Sample-for-blog-post-10.png</image:loc><image:caption>TemplateSampleforblogpost10</image:caption><image:title>TemplateSampleforblogpost10</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>KadenceChina</image:caption><image:title>WIMarticle88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-495215934.jpg</image:loc><image:caption>GettyImages495215934</image:caption><image:title>GettyImages495215934</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogosvg392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>KadenceChinaofficeteam</image:caption><image:title>WIMKadenceChina88x88001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/market-research-us.jpg</image:loc><image:caption>marketresearchus</image:caption><image:title>marketresearchus</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>KadenceSingaporeofficeteam</image:caption><image:title>WIMKadenceSingaporeoffice88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-.png</image:loc><image:caption>Sampleforblogpost</image:caption><image:title>Sampleforblogpost</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLdiscoverchannellogo392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>MarketresearchinAsia</image:caption><image:title>WIMPhilippinesOffice88x88009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-philippines-88x88.jpg</image:loc><image:caption>officephilippines88x88</image:caption><image:title>officephilippines88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premiumhomeappliancesfridgewashingmachine</image:caption><image:title>WIMPremiumhomeappliancesfridgewashingmachine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_About_face_1024x1024.png</image:loc><image:caption>AboutFace</image:caption><image:title>WIMAboutface1024x1024</image:title></image:image><lastmod>2025-10-03</lastmod></url><url><loc>https://kadence.com/ja/service/campaign-effectiveness/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>BenefitTick</image:caption><image:title>WIiconbenefittick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-220x240.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi220x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bloomberg_Media_stack_blk-144x45.png</image:loc><image:caption>BloombergMedia</image:caption><image:title>WLBloombergMediastackblk144x45</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WLMarsInclogo2019392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>MarketresearchinAsia</image:caption><image:title>WIMPhilippinesOffice88x88009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>KadenceUSAteamphoto</image:caption><image:title>WIMUSOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL1200pxSamsungwordmarksvg144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIMTestimonials3903x651001</image:caption><image:title>WIMTestimonials3903x651001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>KadenceUKofficeteam</image:caption><image:title>WIMUKOffice88x8813</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_288x83.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars288x83</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>KadenceIndonesiaofficeteam</image:caption><image:title>WIMIndonesiaOffice88x884</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>KadenceIndonesia</image:caption><image:title>WIMIndonesiaOffice88x885</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>KadenceIndiaofficeteam</image:caption><image:title>WIMIndiaOffice88x88002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UKoffice</image:caption><image:title>WIMUKOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>ConductingOnlineResearchinAsia2</image:caption><image:title>WIMConductingOnlineResearchinAsia2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>JapanTokyo</image:caption><image:title>WIMJapanOffice88x88006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>KadenceVietnam</image:caption><image:title>WIMVietnamOffice15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/vital-strategies-logo.png</image:loc><image:caption>vitalstrategieslogo</image:caption><image:title>vitalstrategieslogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_yoodo_gobear_web_logo-392x133.png</image:loc><image:caption>GoBear</image:caption><image:title>WLyoodogobearweblogo392x133</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>KadenceSingaporeofficeteam</image:caption><image:title>WIMKadenceSingaporeoffice88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/Wim_Evaluation-of-campaign_1090x545.png</image:loc><image:caption>Evaluationofcampaign</image:caption><image:title>WimEvaluationofcampaign1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_light-trails-on-highway-at-night-315938-1440x432.jpg</image:loc><image:caption>CarsonHighwayatNight</image:caption><image:title>WIMlighttrailsonhighwayatnight3159381440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIMTestimonials3304x304002</image:caption><image:title>WIMTestimonials3304x304002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>ashopinTokyoJapan</image:caption><image:title>WIMJapanOffice88x88007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432.jpg</image:loc><image:caption>BloombergNeuroscience</image:caption><image:title>WIMballshapedcirclecloseupdark414860copy1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>KadenceChinaofficeteam</image:caption><image:title>WIMKadenceChina88x88001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>KadenceIndia</image:caption><image:title>WIMIndiaOffice88x88003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WLBridgestonelogo288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>KadenceThailand</image:caption><image:title>WIMThailandOffice88x8811</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogo288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Annie-spratt_720x216.jpg</image:loc><image:caption>WIMAnniespratt720x216</image:caption><image:title>WIMAnniespratt720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>KadenceChina</image:caption><image:title>WIMarticle88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLdiscoverchannellogo392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>KadencePhilippinesofficeteam</image:caption><image:title>WIMPhilippinesOffice88x88008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><lastmod>2025-10-03</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/ux-vs-cx-research-whats-the-difference/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2089465288.jpg</image:loc><image:caption>GettyImages2089465288</image:caption><image:title>GettyImages2089465288</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/UX-1.png</image:loc><image:caption>UX1</image:caption><image:title>UX1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20190522-02Q2_PZ6AO2tjZO4Q32mD4Iw-scaled-1.jpg</image:loc><image:caption>2019052202Q2PZ6AO2tjZO4Q32mD4Iwscaled1</image:caption><image:title>2019052202Q2PZ6AO2tjZO4Q32mD4Iwscaled1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20191003_Green_brick.jpg</image:loc><image:caption>20191003Greenbrick</image:caption><image:title>20191003Greenbrick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/2-Sep-19-2025-03-14-21-5364-PM.png</image:loc><image:caption>2Sep1920250314215364PM</image:caption><image:title>2Sep1920250314215364PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-2-4.png</image:loc><image:caption>124</image:caption><image:title>124</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><lastmod>2025-09-24</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/trend-report-money-matters-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Sales-pack-42-COVER-212x300.png</image:loc><image:caption>Salespack42COVER212x300</image:caption><image:title>Salespack42COVER212x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Featured%20Images/GettyImages-2057053853.jpg</image:loc><image:caption>GettyImages2057053853</image:caption><image:title>GettyImages2057053853</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><lastmod>2025-10-02</lastmod></url><url><loc>https://kadence.com/en-us/office/market-research-agency-mumbai</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WHanastasiadulgierQboRVYU6sfQunsplash12180x1090</image:caption><image:title>WHanastasiadulgierQboRVYU6sfQunsplash12180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIMedwardheuKyzXEc2ksunsplash1814x372</image:caption><image:title>WIMedwardheuKyzXEc2ksunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_real-estate.svg</image:loc><image:caption>WIrealestate</image:caption><image:title>WIrealestate</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WIProductDevelopment</image:caption><image:title>WIProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_chat.svg</image:loc><image:caption>chat</image:caption><image:title>WIchat</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>ConductingOnlineResearchinAsia2</image:caption><image:title>WIMConductingOnlineResearchinAsia2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611-814x372.jpg</image:loc><image:caption>WIMclaybankshwLAI5lRhdMunsplash1e1614876480611814x372</image:caption><image:title>WIMclaybankshwLAI5lRhdMunsplash1e1614876480611814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WIInsightActivation</image:caption><image:title>WIInsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_languages.svg</image:loc><image:caption>WIlanguages</image:caption><image:title>WIlanguages</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:caption><image:title>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WIBrandAndAdvertising</image:caption><image:title>WIBrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Havells_Logo.svg-364x240.png</image:loc><image:caption>Havells</image:caption><image:title>WL1200pxHavellsLogosvg364x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/vital-strategies-logo.png</image:loc><image:caption>vitalstrategieslogo</image:caption><image:title>vitalstrategieslogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_global.svg</image:loc><image:caption>WIglobal</image:caption><image:title>WIglobal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Gateway%20Of%20India%20-%20Mumbai.jpg</image:loc><image:caption>GatewayOfIndiaMumbai</image:caption><image:title>GatewayOfIndiaMumbai</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432.jpg</image:loc><image:caption>Plug</image:caption><image:title>WIMpaulhanaokaRJkKjLu8I9Iunsplash1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_justin-chrn-Fj0HNCtVcMY-unsplash-1440x432.jpg</image:loc><image:caption>WHjustinchrnFj0HNCtVcMYunsplash1440x432</image:caption><image:title>WHjustinchrnFj0HNCtVcMYunsplash1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WICustomerAndMarket</image:caption><image:title>WICustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WIFieldworkServices</image:caption><image:title>WIFieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_project.svg</image:loc><image:caption>WIproject</image:caption><image:title>WIproject</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_cup.svg</image:loc><image:caption>WIcup</image:caption><image:title>WIcup</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_location-1.svg</image:loc><image:caption>WIlocation1</image:caption><image:title>WIlocation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/havells%20logo.png</image:loc><image:caption>havellslogo</image:caption><image:title>havellslogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/shan-elahi-DDiLYt_F88w-unsplash-scaled%20(1).jpg</image:loc><image:caption>shanelahiDDiLYtF88wunsplashscaled1</image:caption><image:title>shanelahiDDiLYtF88wunsplashscaled1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premiumhomeappliancesfridgewashingmachine</image:caption><image:title>WIMPremiumhomeappliancesfridgewashingmachine</image:title></image:image><lastmod>2026-01-20</lastmod></url><url><loc>https://kadence.com/knowledge/top-4-trends-set-to-disrupt-animal-health-in-2025/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Top%204%20trends%20disrupting%20animal%20health%20in%202025.jpg</image:loc><image:caption>Top4trendsdisruptinganimalhealthin2025</image:caption><image:title>Top4trendsdisruptinganimalhealthin2025</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1.jpg</image:loc><image:caption>20200129Header1</image:caption><image:title>20200129Header1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1318673904-1.jpg</image:loc><image:caption>GettyImages13186739041</image:caption><image:title>GettyImages13186739041</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535.png</image:loc><image:caption>submityourbrief</image:caption><image:title>submitaresearchbrief21024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Pets-Paws-Personas_-2-1024x535.png</image:loc><image:caption>PetsPawsPersonas21024x535</image:caption><image:title>PetsPawsPersonas21024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><lastmod>2026-02-18</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-consumer-appetite-fueling-a-mushroom-revolution-in-grocery/</loc><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1-1024x536-1.png</image:loc><image:caption>submitaresearchbrief211024x5361</image:caption><image:title>submitaresearchbrief211024x5361</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Popadelics-1.png</image:loc><image:caption>Popadelics1</image:caption><image:title>Popadelics1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1049990874-1-1.jpg</image:loc><image:caption>GettyImages104999087411</image:caption><image:title>GettyImages104999087411</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Moku-1.png</image:loc><image:caption>Moku1</image:caption><image:title>Moku1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20191003_Green_brick.jpg</image:loc><image:caption>20191003Greenbrick</image:caption><image:title>20191003Greenbrick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1305487364-1-1.jpg</image:loc><image:caption>GettyImages130548736411</image:caption><image:title>GettyImages130548736411</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Odyssey-Elixir-1.png</image:loc><image:caption>OdysseyElixir1</image:caption><image:title>OdysseyElixir1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Seeds-of-Change-Traceability-Trend-1024x512-1.png</image:loc><image:caption>SeedsofChangeTraceabilityTrend1024x5121</image:caption><image:title>SeedsofChangeTraceabilityTrend1024x5121</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-Consumer-Appetite-Fueling-a-Mushroom-Revolution-in-Grocery-622x1024-1.png</image:loc><image:caption>TheConsumerAppetiteFuelingaMushroomRevolutioninGrocery622x10241</image:caption><image:title>TheConsumerAppetiteFuelingaMushroomRevolutioninGrocery622x10241</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1351767347.jpg</image:loc><image:caption>GettyImages1351767347</image:caption><image:title>GettyImages1351767347</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><lastmod>2025-09-09</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/industrial-tech-firms-feel-the-heat-as-esg-transparency-goes-mainstream/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1576384659-2.jpg</image:loc><image:caption>GettyImages15763846592</image:caption><image:title>GettyImages15763846592</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-Size-Calculator-FIND-YOUR-SAMPLE-SIZE-1024x536-2.png</image:loc><image:caption>SampleSizeCalculatorFINDYOURSAMPLESIZE1024x5362</image:caption><image:title>SampleSizeCalculatorFINDYOURSAMPLESIZE1024x5362</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages1162094164scaled</image:caption><image:title>GettyImages1162094164scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2211124968%20(1).jpg</image:loc><image:caption>GettyImages22111249681</image:caption><image:title>GettyImages22111249681</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-2129400358-2.jpg</image:loc><image:caption>GettyImages21294003582</image:caption><image:title>GettyImages21294003582</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Green-Wave-1-1024x535-Sep-19-2025-01-59-18-2001-PM.png</image:loc><image:caption>GreenWave11024x535Sep1920250159182001PM</image:caption><image:title>GreenWave11024x535Sep1920250159182001PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><lastmod>2025-09-29</lastmod></url><url><loc>https://kadence.com/knowledge/competitive-analysis-evaluating-your-place-in-the-market/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1321462048-1.jpg</image:loc><image:caption>GettyImages13214620481</image:caption><image:title>GettyImages13214620481</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-67.png</image:loc><image:caption>Sampleforblogpost67</image:caption><image:title>Sampleforblogpost67</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/74-of-CMOs-stat.png</image:loc><image:caption>74ofCMOsstat</image:caption><image:title>74ofCMOsstat</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-1-1024x535-Sep-16-2025-09-19-43-8705-AM.png</image:loc><image:caption>111024x535Sep1620250919438705AM</image:caption><image:title>111024x535Sep1620250919438705AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/HBR-stat.png</image:loc><image:caption>HBRstat</image:caption><image:title>HBRstat</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Questions-Every-Brand-Should-Know-About-Their-Competitors_-Who-are-your-direct-competitors-Identify-your-top-competitors-and-research-their-strategie-Sep-16-2025-09-19-22-5773-AM.png</image:loc><image:caption>QuestionsEveryBrandShouldKnowAboutTheirCompetitorsWhoareyourdirectcompetitorsIdentifyyourtopcompetitorsandresearchtheirstrategieSep1620250919225773AM</image:caption><image:title>QuestionsEveryBrandShouldKnowAboutTheirCompetitorsWhoareyourdirectcompetitorsIdentifyyourtopcompetitorsandresearchtheirstrategieSep1620250919225773AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Bill-Gates-your-most-unhappy-customers.png</image:loc><image:caption>BillGatesyourmostunhappycustomers</image:caption><image:title>BillGatesyourmostunhappycustomers</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Competitive-Intelligence.png</image:loc><image:caption>CompetitiveIntelligence</image:caption><image:title>CompetitiveIntelligence</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><lastmod>2025-09-18</lastmod></url><url><loc>https://kadence.com/en-us/service/market-understanding/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>KadenceIndonesia</image:caption><image:title>WIMIndonesiaOffice88x885</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/Mitsubishi.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>ashopinTokyoJapan</image:caption><image:title>WIMJapanOffice88x88007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>KadenceChina</image:caption><image:title>WIMarticle88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premiumhomeappliancesfridgewashingmachine</image:caption><image:title>WIMPremiumhomeappliancesfridgewashingmachine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WLMarsInclogo2019392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WLBridgestonelogo288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/yoodo_gobear.png</image:loc><image:caption>yoodogobear</image:caption><image:title>yoodogobear</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>KadenceVietnam</image:caption><image:title>WIMVietnamOffice15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagersplayingsport</image:caption><image:title>WIMgirlsonwhiteredjerseyplayinghandgame1634652720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UKoffice</image:caption><image:title>WIMUKOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIMTestimonials3903x651001</image:caption><image:title>WIMTestimonials3903x651001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIMTestimonials3304x304002</image:caption><image:title>WIMTestimonials3304x304002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/adrianna-geo-_C2Rgp0GDn4-unsplash-scaled-e1621847384673.jpg</image:loc><image:caption>adriannageoC2Rgp0GDn4unsplashscalede1621847384673</image:caption><image:title>adriannageoC2Rgp0GDn4unsplashscalede1621847384673</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>MarketresearchinAsia</image:caption><image:title>WIMPhilippinesOffice88x88009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogo288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>KadenceSingaporeofficeteam</image:caption><image:title>WIMKadenceSingaporeoffice88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>KadenceIndia</image:caption><image:title>WIMIndiaOffice88x88003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>KadenceThailand</image:caption><image:title>WIMThailandOffice88x8811</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/havells%20logo.png</image:loc><image:caption>havellslogo</image:caption><image:title>havellslogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/Panasonic.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>JapanTokyo</image:caption><image:title>WIMJapanOffice88x88006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1324145567-2.jpg</image:loc><image:caption>GettyImages13241455672</image:caption><image:title>GettyImages13241455672</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1321462048-1.jpg</image:loc><image:caption>GettyImages13214620481</image:caption><image:title>GettyImages13214620481</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL1200pxSamsungwordmarksvg144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_288x83.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars288x83</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>ConductingOnlineResearchinAsia2</image:caption><image:title>WIMConductingOnlineResearchinAsia2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLdiscoverchannellogo392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>KadenceUSAteamphoto</image:caption><image:title>WIMUSOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>KadenceUKofficeteam</image:caption><image:title>WIMUKOffice88x8813</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>KadencePhilippinesofficeteam</image:caption><image:title>WIMPhilippinesOffice88x88008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/icon_unilever.png</image:loc><image:caption>iconunilever</image:caption><image:title>iconunilever</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogosvg392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>KadenceIndonesiaofficeteam</image:caption><image:title>WIMIndonesiaOffice88x884</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>KadenceIndiaofficeteam</image:caption><image:title>WIMIndiaOffice88x88002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>KadenceChinaofficeteam</image:caption><image:title>WIMKadenceChina88x88001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1425794015-2.jpg</image:loc><image:caption>GettyImages14257940152</image:caption><image:title>GettyImages14257940152</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432.jpg</image:loc><image:caption>Plug</image:caption><image:title>WIMpaulhanaokaRJkKjLu8I9Iunsplash1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/samsung%20logo.png</image:loc><image:caption>samsunglogo</image:caption><image:title>samsunglogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-392x126.png</image:loc><image:caption>WLASALOGO2017392x126</image:caption><image:title>WLASALOGO2017392x126</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>BenefitTick</image:caption><image:title>WIiconbenefittick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/WH_Market-Understanding-2180x1090.jpg</image:loc><image:caption>WHMarketUnderstanding2180x1090</image:caption><image:title>WHMarketUnderstanding2180x1090</image:title></image:image><lastmod>2025-10-07</lastmod></url><url><loc>https://kadence.com/service/online-panels-and-online-surveys/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>KadenceThailand</image:caption><image:title>WIMThailandOffice88x8811</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WLBridgestonelogo288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>KadenceIndiaofficeteam</image:caption><image:title>WIMIndiaOffice88x88002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>KadenceIndia</image:caption><image:title>WIMIndiaOffice88x88003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>KadenceIndonesiaofficeteam</image:caption><image:title>WIMIndonesiaOffice88x884</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogo288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bloomberg_Media_stack_blk-144x45.png</image:loc><image:caption>BloombergMedia</image:caption><image:title>WLBloombergMediastackblk144x45</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_light-trails-on-highway-at-night-315938-1440x432.jpg</image:loc><image:caption>CarsonHighwayatNight</image:caption><image:title>WIMlighttrailsonhighwayatnight3159381440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>KadenceUKofficeteam</image:caption><image:title>WIMUKOffice88x8813</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UKoffice</image:caption><image:title>WIMUKOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WLMarsInclogo2019392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-philippines-88x88.jpg</image:loc><image:caption>officephilippines88x88</image:caption><image:title>officephilippines88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>KadenceUSAteamphoto</image:caption><image:title>WIMUSOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>KadenceChinaofficeteam</image:caption><image:title>WIMKadenceChina88x88001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/Mitsubishi.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>ConductingOnlineResearchinAsia2</image:caption><image:title>WIMConductingOnlineResearchinAsia2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL1200pxSamsungwordmarksvg144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIMTestimonials3903x651001</image:caption><image:title>WIMTestimonials3903x651001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>KadenceChina</image:caption><image:title>WIMarticle88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>ashopinTokyoJapan</image:caption><image:title>WIMJapanOffice88x88007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>BenefitTick</image:caption><image:title>WIiconbenefittick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/pexels-cottonbro-5081971-scaled-e1621847320265.jpg</image:loc><image:caption>pexelscottonbro5081971scalede1621847320265</image:caption><image:title>pexelscottonbro5081971scalede1621847320265</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-vietnam.png</image:loc><image:caption>KadenceVietnamofficeteam</image:caption><image:title>officevietnam</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>KadenceIndonesia</image:caption><image:title>WIMIndonesiaOffice88x885</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432.jpg</image:loc><image:caption>BloombergNeuroscience</image:caption><image:title>WIMballshapedcirclecloseupdark414860copy1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>JapanTokyo</image:caption><image:title>WIMJapanOffice88x88006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_yoodo_gobear_web_logo-392x133.png</image:loc><image:caption>GoBear</image:caption><image:title>WLyoodogobearweblogo392x133</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-493075213.jpg</image:loc><image:caption>GettyImages493075213</image:caption><image:title>GettyImages493075213</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIMTestimonials3304x304002</image:caption><image:title>WIMTestimonials3304x304002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Annie-spratt_720x216.jpg</image:loc><image:caption>WIMAnniespratt720x216</image:caption><image:title>WIMAnniespratt720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>MarketresearchinAsia</image:caption><image:title>WIMPhilippinesOffice88x88009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLdiscoverchannellogo392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216.jpg</image:loc><image:caption>WIMdebbyhudsonjcc8sxK2Adwunsplash1720x216</image:caption><image:title>WIMdebbyhudsonjcc8sxK2Adwunsplash1720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/market-research-us.jpg</image:loc><image:caption>marketresearchus</image:caption><image:title>marketresearchus</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>KadenceSingaporeofficeteam</image:caption><image:title>WIMKadenceSingaporeoffice88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Online-panels-and-surveys_1090x545.jpg</image:loc><image:caption>Onlinepanelsandsurveys</image:caption><image:title>WIMOnlinepanelsandsurveys1090x545</image:title></image:image><lastmod>2025-10-02</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-use-of-text-analytics-in-market-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1296964974-1.jpg</image:loc><image:caption>GettyImages12969649741</image:caption><image:title>GettyImages12969649741</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972-2.jpg</image:loc><image:caption>GettyImages9101449722</image:caption><image:title>GettyImages9101449722</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20190522-02Q2_PZ6AO2tjZO4Q32mD4Iw-scaled-1.jpg</image:loc><image:caption>2019052202Q2PZ6AO2tjZO4Q32mD4Iwscaled1</image:caption><image:title>2019052202Q2PZ6AO2tjZO4Q32mD4Iwscaled1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/thisisengineering-raeng-DbLlKd8u2Rw-unsplash-scaled-1.jpg</image:loc><image:caption>thisisengineeringraengDbLlKd8u2Rwunsplashscaled1</image:caption><image:title>thisisengineeringraengDbLlKd8u2Rwunsplashscaled1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><lastmod>2026-02-17</lastmod></url><url><loc>https://kadence.com/knowledge/unveiling-trends-and-health-concerns-in-earphone-and-headphone-use/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/about-face-for-web.png</image:loc><image:caption>aboutfaceforweb</image:caption><image:title>aboutfaceforweb</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Hero-image-6@3x-2.png</image:loc><image:caption>Heroimage63x2</image:caption><image:title>Heroimage63x2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1321462048-1.jpg</image:loc><image:caption>GettyImages13214620481</image:caption><image:title>GettyImages13214620481</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-4-07-1-1024x536.png</image:loc><image:caption>ThedefinitiveguidetoGenZ</image:caption><image:title>GENZGenZ40711024x536</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/04-Anxiety-Ear-Health@3x-1-1024x807.png</image:loc><image:caption>04AnxietyEarHealth3x11024x807</image:caption><image:title>04AnxietyEarHealth3x11024x807</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/usage-scenarios-earphones.png</image:loc><image:caption>usagescenariosearphones</image:caption><image:title>usagescenariosearphones</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/03-Effort-Ear-Health@3x-1-1024x835.png</image:loc><image:caption>03EffortEarHealth3x11024x835</image:caption><image:title>03EffortEarHealth3x11024x835</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-1024x535.png</image:loc><image:caption>Submitaresearchbrief</image:caption><image:title>submitaresearchbrief41024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/apple-airpods-pro-brand-case-study.png</image:loc><image:caption>appleairpodsprobrandcasestudy</image:caption><image:title>appleairpodsprobrandcasestudy</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/05-Awareness-of-hearing-loss@3x-1-926x1024.png</image:loc><image:caption>05Awarenessofhearingloss3x1926x1024</image:caption><image:title>05Awarenessofhearingloss3x1926x1024</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Bose%20QuietComfort%20Earbuds.png</image:loc><image:caption>BoseQuietComfortEarbuds</image:caption><image:title>BoseQuietComfortEarbuds</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1351767347-1.jpg</image:loc><image:caption>GettyImages13517673471</image:caption><image:title>GettyImages13517673471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/01-Usage-and-Frequency@3x-1-710x1024.png</image:loc><image:caption>01UsageandFrequency3x1710x1024</image:caption><image:title>01UsageandFrequency3x1710x1024</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Sony-earphones-brand-case-study.png</image:loc><image:caption>Sonyearphonesbrandcasestudy</image:caption><image:title>Sonyearphonesbrandcasestudy</image:title></image:image><lastmod>2025-10-30</lastmod></url><url><loc>https://kadence.com/vacancy/insight-manager-singapore/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><lastmod>2025-10-02</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/what-shein-and-temu-reveal-about-retails-future/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2207736167.jpg</image:loc><image:caption>GettyImages2207736167</image:caption><image:title>GettyImages2207736167</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Genz-2-resized-scaled-1024x1024.jpg</image:loc><image:caption>GuidetoGenZ</image:caption><image:title>Genz2resizedscaled1024x1024</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/2-1024x576-3.png</image:loc><image:caption>21024x5763</image:caption><image:title>21024x5763</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1181405477.jpg</image:loc><image:caption>GettyImages1181405477</image:caption><image:title>GettyImages1181405477</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-1-1024x535.png</image:loc><image:caption>DownloadourAgencyCredentials</image:caption><image:title>downloadagencycredentialsorbrochure11024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-5-1.png</image:loc><image:caption>CopyofSampleforblogpost51</image:caption><image:title>CopyofSampleforblogpost51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2089465288.jpg</image:loc><image:caption>GettyImages2089465288</image:caption><image:title>GettyImages2089465288</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-2-1024x576.png</image:loc><image:caption>Temusgrowthinnumbers</image:caption><image:title>121024x576</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-millennial-metamorphosis-what-matters-to-them-in-2024/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-69-1.png</image:loc><image:caption>Sampleforblogpost691</image:caption><image:title>Sampleforblogpost691</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/adrianna-geo-_C2Rgp0GDn4-unsplash-scaled-e1621847384673.jpg</image:loc><image:caption>adriannageoC2Rgp0GDn4unsplashscalede1621847384673</image:caption><image:title>adriannageoC2Rgp0GDn4unsplashscalede1621847384673</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/5-16-1024x535-Sep-19-2025-04-04-26-3984-PM.png</image:loc><image:caption>5161024x535Sep1920250404263984PM</image:caption><image:title>5161024x535Sep1920250404263984PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20190522-02Q2_PZ6AO2tjZO4Q32mD4Iw-scaled-1.jpg</image:loc><image:caption>2019052202Q2PZ6AO2tjZO4Q32mD4Iwscaled1</image:caption><image:title>2019052202Q2PZ6AO2tjZO4Q32mD4Iwscaled1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/llWjEBT8c7pwLHotKgS2yypcnbroMVw_A9gSeBosn8wEZhIwdQ30scb1ld7Yla9DH18jvSIruoSgNHWIhp6HS4aO1j9U7HHD9Psk-Nlax7pNHGJNyMX9qE6WW5Bxl24_YuWVdex88Rq8zoTEyR7T3-1.png</image:loc><image:caption>llWjEBT8c7pwLHotKgS2yypcnbroMVwA9gSeBosn8wEZhIwdQ30scb1ld7Yla9DH18jvSIruoSgNHWIhp6HS4aO1j9U7HHD9PskNlax7pNHGJNyMX9qE6WW5Bxl24YuWVdex88Rq8zoTEyR7T31</image:caption><image:title>llWjEBT8c7pwLHotKgS2yypcnbroMVwA9gSeBosn8wEZhIwdQ30scb1ld7Yla9DH18jvSIruoSgNHWIhp6HS4aO1j9U7HHD9PskNlax7pNHGJNyMX9qE6WW5Bxl24YuWVdex88Rq8zoTEyR7T31</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Banner-luxury-travel-study.png</image:loc><image:caption>Bannerluxurytravelstudy</image:caption><image:title>Bannerluxurytravelstudy</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/fWaQI3YSTnJlCeIViNp5uEGqtrhCygP9pbkfAag0vz1Jmk_VPmOsLJ53H1rVkLKi-9QAItX9RyuLq59LOjSEhhvqRgQM51eiuESsMq-aVON6C9dxXeRCfpX0GPw4VTednR_iRDDkE1KbZWNRzzbx3-1.png</image:loc><image:caption>fWaQI3YSTnJlCeIViNp5uEGqtrhCygP9pbkfAag0vz1JmkVPmOsLJ53H1rVkLKi9QAItX9RyuLq59LOjSEhhvqRgQM51eiuESsMqaVON6C9dxXeRCfpX0GPw4VTednRiRDDkE1KbZWNRzzbx31</image:caption><image:title>fWaQI3YSTnJlCeIViNp5uEGqtrhCygP9pbkfAag0vz1JmkVPmOsLJ53H1rVkLKi9QAItX9RyuLq59LOjSEhhvqRgQM51eiuESsMqaVON6C9dxXeRCfpX0GPw4VTednRiRDDkE1KbZWNRzzbx31</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/3-36-1024x535-Sep-19-2025-03-32-44-4773-PM.png</image:loc><image:caption>3361024x535Sep1920250332444773PM</image:caption><image:title>3361024x535Sep1920250332444773PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/lFvQoKKplAW9BTF42xrN8aaPkUAEzfBhSHoUtgDz7AJNXiOgVuQZlRK6jYHmYSBi09vSGFA_Ak_BgddD6ErAuUfB2eOaq_4_rj_UpagU1--XS2d1iyFLLyv_D95lgpZMi52AP901APAZ5Qii9_RT8-1.png</image:loc><image:caption>lFvQoKKplAW9BTF42xrN8aaPkUAEzfBhSHoUtgDz7AJNXiOgVuQZlRK6jYHmYSBi09vSGFAAkBgddD6ErAuUfB2eOaq4rjUpagU1XS2d1iyFLLyvD95lgpZMi52AP901APAZ5Qii9RT81</image:caption><image:title>lFvQoKKplAW9BTF42xrN8aaPkUAEzfBhSHoUtgDz7AJNXiOgVuQZlRK6jYHmYSBi09vSGFAAkBgddD6ErAuUfB2eOaq4rjUpagU1XS2d1iyFLLyvD95lgpZMi52AP901APAZ5Qii9RT81</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><lastmod>2025-09-26</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-power-of-influencer-marketing-in-product-promotion/</loc><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Huda-Beauty-1.png</image:loc><image:caption>HudaBeauty1</image:caption><image:title>HudaBeauty1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1219583078-2.jpg</image:loc><image:caption>GettyImages12195830782</image:caption><image:title>GettyImages12195830782</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Gymshark-1.png</image:loc><image:caption>Gymshark1</image:caption><image:title>Gymshark1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1348728804-3-scaled-1.jpg</image:loc><image:caption>GettyImages13487288043scaled1</image:caption><image:title>GettyImages13487288043scaled1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Daniel-Wellington-1.png</image:loc><image:caption>DanielWellington1</image:caption><image:title>DanielWellington1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post--1.png</image:loc><image:caption>Sampleforblogpost1</image:caption><image:title>Sampleforblogpost1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Missguided-1.png</image:loc><image:caption>Missguided1</image:caption><image:title>Missguided1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Glossier-1-1.png</image:loc><image:caption>Glossier11</image:caption><image:title>Glossier11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Nike-3.png</image:loc><image:caption>Nike3</image:caption><image:title>Nike3</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/8-quote-1-1.png</image:loc><image:caption>8quote11</image:caption><image:title>8quote11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Conduct-Research-1.png</image:loc><image:caption>ConductResearch1</image:caption><image:title>ConductResearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2207736167.jpg</image:loc><image:caption>GettyImages2207736167</image:caption><image:title>GettyImages2207736167</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Digital-Marketing-Institue-quote-1.png</image:loc><image:caption>DigitalMarketingInstituequote1</image:caption><image:title>DigitalMarketingInstituequote1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Twitter-Stat-1.png</image:loc><image:caption>TwitterStat1</image:caption><image:title>TwitterStat1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/11-x-stat-1.png</image:loc><image:caption>11xstat1</image:caption><image:title>11xstat1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/PrettyYoungThing-1.png</image:loc><image:caption>PrettyYoungThing1</image:caption><image:title>PrettyYoungThing1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><lastmod>2025-09-25</lastmod></url><url><loc>https://kadence.com/knowledge/guide-9-types-of-car-buyers-and-their-personas/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Automotive-Personas-cover-300x169-2.png</image:loc><image:caption>carbuyerpersonas</image:caption><image:title>AutomotivePersonascover300x1692</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Featured%20Images/holger-link-KoarDkjypCk-unsplash-scaled.jpg</image:loc><image:caption>holgerlinkKoarDkjypCkunsplashscaled</image:caption><image:title>holgerlinkKoarDkjypCkunsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><lastmod>2025-10-01</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/why-the-she-conomy-is-now-driving-global-growth-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-crcredentials-or-brochure-2-1024x536-1.png</image:loc><image:caption>downloadagencycrcredentialsorbrochure21024x5361</image:caption><image:title>downloadagencycrcredentialsorbrochure21024x5361</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled-2.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled2</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1131097418-1.jpg</image:loc><image:caption>GettyImages11310974181</image:caption><image:title>GettyImages11310974181</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/siora-photography-cixohzDpNIo-unsplash-scaled.jpg</image:loc><image:caption>sioraphotographycixohzDpNIounsplashscaled</image:caption><image:title>sioraphotographycixohzDpNIounsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20191003_Green_brick.jpg</image:loc><image:caption>20191003Greenbrick</image:caption><image:title>20191003Greenbrick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Fashion-Personas-Forward-1024x535-4.png</image:loc><image:caption>FashionPersonasForward1024x5354</image:caption><image:title>FashionPersonasForward1024x5354</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Swing-like-a-girl-1-1.png</image:loc><image:caption>Swinglikeagirl11</image:caption><image:title>Swinglikeagirl11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><lastmod>2025-09-23</lastmod></url><url><loc>https://kadence.com/sector/advertising/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WLMarsInclogo2019392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLdiscoverchannellogo392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_AshAwasthi_202406_007.jpeg</image:loc><image:caption>TPAshAwasthi202406007</image:caption><image:title>TPAshAwasthi202406007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_light-trails-on-highway-at-night-315938-1440x432.jpg</image:loc><image:caption>CarsonHighwayatNight</image:caption><image:title>WIMlighttrailsonhighwayatnight3159381440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bloomberg_Media_stack_blk-144x45.png</image:loc><image:caption>BloombergMedia</image:caption><image:title>WLBloombergMediastackblk144x45</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>KadenceIndonesiaofficeteam</image:caption><image:title>WIMIndonesiaOffice88x884</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>KadenceIndonesia</image:caption><image:title>WIMIndonesiaOffice88x885</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_yoodo_gobear_web_logo-392x133.png</image:loc><image:caption>GoBear</image:caption><image:title>WLyoodogobearweblogo392x133</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Brand-Analysis.png</image:loc><image:caption>BrandAnalysis</image:caption><image:title>BrandAnalysis</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/The%20Rise%20of%20Subtle%20Marketing%20in%20a%20Noisy%20World.jpg</image:loc><image:caption>TheRiseofSubtleMarketinginaNoisyWorld</image:caption><image:title>TheRiseofSubtleMarketinginaNoisyWorld</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>JapanTokyo</image:caption><image:title>WIMJapanOffice88x88006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-85.png</image:loc><image:caption>Sampleforblogpost85</image:caption><image:title>Sampleforblogpost85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_favorite-heart.svg</image:loc><image:caption>WIfavoriteheart</image:caption><image:title>WIfavoriteheart</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>KadenceInternationalMarketResearchAgencyoftheYearSingapore</image:caption><image:title>WIMOptimizedimage131216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216.jpg</image:loc><image:caption>WIMdebbyhudsonjcc8sxK2Adwunsplash1720x216</image:caption><image:title>WIMdebbyhudsonjcc8sxK2Adwunsplash1720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogo288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>KadenceIndia</image:caption><image:title>WIMIndiaOffice88x88003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Advertising-Sector-92x92.png</image:loc><image:caption>WIAdvertisingSector92x92</image:caption><image:title>WIAdvertisingSector92x92</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRSOpperationsAwardsTrophy</image:caption><image:title>WIPmrsoppies2216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1566822931.jpg</image:loc><image:caption>GettyImages1566822931</image:caption><image:title>GettyImages1566822931</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Ad-testing.svg</image:loc><image:caption>WIAdtesting</image:caption><image:title>WIAdtesting</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>QuirksSupplieroftheYearKadenceInternational</image:caption><image:title>WIMQuirkAwards1881216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Campaign-effectiveness.svg</image:loc><image:caption>WICampaigneffectiveness</image:caption><image:title>WICampaigneffectiveness</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UKoffice</image:caption><image:title>WIMUKOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>KadenceThailand</image:caption><image:title>WIMThailandOffice88x8811</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1448284790.jpg</image:loc><image:caption>GettyImages1448284790</image:caption><image:title>GettyImages1448284790</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>KadenceSingaporeofficeteam</image:caption><image:title>WIMKadenceSingaporeoffice88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIMTestimonials3304x304002</image:caption><image:title>WIMTestimonials3304x304002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>KadenceIndiaofficeteam</image:caption><image:title>WIMIndiaOffice88x88002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>KadenceUKofficeteam</image:caption><image:title>WIMUKOffice88x8813</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-477424223.jpg</image:loc><image:caption>GettyImages477424223</image:caption><image:title>GettyImages477424223</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>KadenceUSAteamphoto</image:caption><image:title>WIMUSOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>KadenceChina</image:caption><image:title>WIMarticle88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>MarketresearchinAsia</image:caption><image:title>WIMPhilippinesOffice88x88009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL1200pxSamsungwordmarksvg144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/WIM_Advertising.png</image:loc><image:caption>WHAdvertising</image:caption><image:title>WIMAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>BestDataCollectionFinalistMarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMBestDataCollection216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432.jpg</image:loc><image:caption>BloombergNeuroscience</image:caption><image:title>WIMballshapedcirclecloseupdark414860copy1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/market-research-us.jpg</image:loc><image:caption>marketresearchus</image:caption><image:title>marketresearchus</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-philippines-88x88.jpg</image:loc><image:caption>officephilippines88x88</image:caption><image:title>officephilippines88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>ashopinTokyoJapan</image:caption><image:title>WIMJapanOffice88x88007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-vietnam.png</image:loc><image:caption>KadenceVietnamofficeteam</image:caption><image:title>officevietnam</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>KadenceChinaofficeteam</image:caption><image:title>WIMKadenceChina88x88001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Campaign-development.svg</image:loc><image:caption>WICampaigndevelopment</image:caption><image:title>WICampaigndevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>KadenceInternationalisHighlyCommendedforGlobalAgencyofTheYear</image:caption><image:title>WIMGlobalAgencycop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2020</image:caption><image:title>WIMAOTYcrop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIMTestimonials3903x651001</image:caption><image:title>WIMTestimonials3903x651001</image:title></image:image><lastmod>2025-10-03</lastmod></url><url><loc>https://kadence.com/en-us/office/market-research-agency-germany</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2021</image:caption><image:title>WIMAOTYMR1216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIMedwardheuKyzXEc2ksunsplash1814x372</image:caption><image:title>WIMedwardheuKyzXEc2ksunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WICustomerAndMarket</image:caption><image:title>WICustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagersplayingsport</image:caption><image:title>WIMgirlsonwhiteredjerseyplayinghandgame1634652720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRSOpperationsAwardsTrophy</image:caption><image:title>WIPmrsoppies2216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>KadenceteamcollectingAgencyoftheYearaward</image:caption><image:title>WIMJOE43941216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WLASALOGO2017144x46</image:caption><image:title>WLASALOGO2017144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WIInsightActivation</image:caption><image:title>WIInsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090.jpg</image:loc><image:caption>WIMphotoofpeopleleaningonwoodentable31846142180x1090</image:caption><image:title>WIMphotoofpeopleleaningonwoodentable31846142180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:caption><image:title>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>QuirksSupplieroftheYearKadenceInternational</image:caption><image:title>WIMQuirkAwards1881216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611.jpg</image:loc><image:caption>WHclaybankshwLAI5lRhdMunsplash1e1614876480611</image:caption><image:title>WHclaybankshwLAI5lRhdMunsplash1e1614876480611</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ESOMAR-Congress-2023-Winner-216x216.jpg</image:loc><image:caption>WIMESOMARCongress2023Winner216x216</image:caption><image:title>WIMESOMARCongress2023Winner216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2020</image:caption><image:title>WIMAOTYcrop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>MarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMmrsoppies216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WIFieldworkServices</image:caption><image:title>WIFieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wallstreetjournallogo</image:caption><image:title>wallstreetjournallogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURAInnovationoftheYearaward</image:caption><image:title>WIMFinalistlogoLARGE216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WIProductDevelopment</image:caption><image:title>WIProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WIBrandAndAdvertising</image:caption><image:title>WIBrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>BestDataCollectionFinalistMarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMBestDataCollection216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>KadenceInternationalisHighlyCommendedforGlobalAgencyofTheYear</image:caption><image:title>WIMGlobalAgencycop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>KadenceInternationalMarketResearchAgencyoftheYearSingapore</image:caption><image:title>WIMOptimizedimage131216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>MarketingInteractiveAgencyoftheYearWinnerGold2021</image:caption><image:title>WIMmarketinginteractiveagencyoftheyear2021gold216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIMchuttersnapmfo1E7omzkunsplash720x216</image:caption><image:title>WIMchuttersnapmfo1E7omzkunsplash720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WHanastasiadulgierQboRVYU6sfQunsplash12180x1090</image:caption><image:title>WHanastasiadulgierQboRVYU6sfQunsplash12180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:caption><image:title>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090.jpg</image:loc><image:caption>WHshanelahiDDiLYtF88wunsplashscaled2180x1090</image:caption><image:title>WHshanelahiDDiLYtF88wunsplashscaled2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wallstreetjournal-logo-217x120.png</image:loc><image:caption>wallstreetjournallogo217x120</image:caption><image:title>wallstreetjournallogo217x120</image:title></image:image><lastmod>2026-02-26</lastmod></url><url><loc>https://kadence.com/en-us/podcast/ep-14-the-art-and-science-of-market-research-podcast-with-noni-mcpherson/</loc><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/BL_elusive-consumer-cover-1000x432.png</image:loc><image:caption>BLelusiveconsumercover1000x432</image:caption><image:title>BLelusiveconsumercover1000x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/About%20Our%20Guest%20Images/1707156308360.jpeg</image:loc><image:caption>1707156308360</image:caption><image:title>1707156308360</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/Featured%20images/EPISODE-X-14.png</image:loc><image:caption>EPISODEX14</image:caption><image:title>EPISODEX14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><lastmod>2025-10-09</lastmod></url><url><loc>https://kadence.com/ja/service/online-communities/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_yoodo_gobear_web_logo-392x133.png</image:loc><image:caption>GoBear</image:caption><image:title>WLyoodogobearweblogo392x133</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogo288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>KadenceUSAteamphoto</image:caption><image:title>WIMUSOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Online%20communities_1090x545.jpg</image:loc><image:caption>Onlinecommunities</image:caption><image:title>WIMOnlinecommunities1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216.jpg</image:loc><image:caption>WIMdebbyhudsonjcc8sxK2Adwunsplash1720x216</image:caption><image:title>WIMdebbyhudsonjcc8sxK2Adwunsplash1720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>KadenceIndiaofficeteam</image:caption><image:title>WIMIndiaOffice88x88002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>ashopinTokyoJapan</image:caption><image:title>WIMJapanOffice88x88007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>KadenceIndia</image:caption><image:title>WIMIndiaOffice88x88003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLdiscoverchannellogo392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIMTestimonials3903x651001</image:caption><image:title>WIMTestimonials3903x651001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL1200pxSamsungwordmarksvg144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premiumhomeappliancesfridgewashingmachine</image:caption><image:title>WIMPremiumhomeappliancesfridgewashingmachine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Annie-spratt_720x216.jpg</image:loc><image:caption>WIMAnniespratt720x216</image:caption><image:title>WIMAnniespratt720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>KadenceIndonesiaofficeteam</image:caption><image:title>WIMIndonesiaOffice88x884</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>KadenceSingaporeofficeteam</image:caption><image:title>WIMKadenceSingaporeoffice88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>KadencePhilippinesofficeteam</image:caption><image:title>WIMPhilippinesOffice88x88008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>KadenceChinaofficeteam</image:caption><image:title>WIMKadenceChina88x88001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WLBridgestonelogo288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>KadenceVietnam</image:caption><image:title>WIMVietnamOffice15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>BenefitTick</image:caption><image:title>WIiconbenefittick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>JapanTokyo</image:caption><image:title>WIMJapanOffice88x88006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>ConductingOnlineResearchinAsia2</image:caption><image:title>WIMConductingOnlineResearchinAsia2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogosvg392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>KadenceThailand</image:caption><image:title>WIMThailandOffice88x8811</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>KadenceChina</image:caption><image:title>WIMarticle88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UKoffice</image:caption><image:title>WIMUKOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>KadenceIndonesia</image:caption><image:title>WIMIndonesiaOffice88x885</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WLMarsInclogo2019392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>KadenceUKofficeteam</image:caption><image:title>WIMUKOffice88x8813</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIMTestimonials3304x304002</image:caption><image:title>WIMTestimonials3304x304002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>MarketresearchinAsia</image:caption><image:title>WIMPhilippinesOffice88x88009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><lastmod>2025-10-29</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-american-marketing-associations-future-of-marketing-report/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/icon_unilever.png</image:loc><image:caption>iconunilever</image:caption><image:title>iconunilever</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/samsung%20logo.png</image:loc><image:caption>samsunglogo</image:caption><image:title>samsunglogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogosvg392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_288x83.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars288x83</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/AMA-small-223x300.png</image:loc><image:caption>AMAsmall223x300</image:caption><image:title>AMAsmall223x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/AMA-scaled.jpg</image:loc><image:caption>AMAscaled</image:caption><image:title>AMAscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><lastmod>2025-10-07</lastmod></url><url><loc>https://kadence.com/en-us/podcast/ep-24-documentation-first-product-philosophy-with-josh-angotti/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/BL_elusive-consumer-cover-1000x432.png</image:loc><image:caption>BLelusiveconsumercover1000x432</image:caption><image:title>BLelusiveconsumercover1000x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Josh%20Headshot.jpg</image:loc><image:caption>JoshHeadshot</image:caption><image:title>JoshHeadshot</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Episode%2024-%20Documentation-First%20Product%20Philosophy%20with%20Josh%20Angotti%20(1).png</image:loc><image:caption>Episode24DocumentationFirstProductPhilosophywithJoshAngotti1</image:caption><image:title>Episode24DocumentationFirstProductPhilosophywithJoshAngotti1</image:title></image:image><lastmod>2025-10-30</lastmod></url><url><loc>https://kadence.com/knowledge/how-asias-youth-are-redefining-luxury-travel/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/2-2-1536x179.png</image:loc><image:caption>Illustrationwithpersonandsuitcase</image:caption><image:title>221536x179</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Gen-Z-Travel-Influences-1-1536x960.png</image:loc><image:caption>GenZTravelInfluences11536x960</image:caption><image:title>GenZTravelInfluences11536x960</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/3-2-1536x222.png</image:loc><image:caption>321536x222</image:caption><image:title>321536x222</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/wonderfruit.jpg</image:loc><image:caption>wonderfruit</image:caption><image:title>wonderfruit</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/CTA-FINAL-1-1536x469.png</image:loc><image:caption>CTAFINAL11536x469</image:caption><image:title>CTAFINAL11536x469</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/valery-rabchenyuk-4uqqrQYdxQw-unsplash-scaled.jpg</image:loc><image:caption>valeryrabchenyuk4uqqrQYdxQwunsplashscaled</image:caption><image:title>valeryrabchenyuk4uqqrQYdxQwunsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/1-5-1536x167.png</image:loc><image:caption>UmbrellaIllustration</image:caption><image:title>151536x167</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/rumah-pohon-tree-house-12.jpg</image:loc><image:caption>rumahpohontreehouse12</image:caption><image:title>rumahpohontreehouse12</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/What-Wellness-Means-to-Gen-Z-Travelers.png</image:loc><image:caption>WhatWellnessMeanstoGenZTravelers</image:caption><image:title>WhatWellnessMeanstoGenZTravelers</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Top-Culinary-Experiences-That-Influence-Gen-Z-Travel.png</image:loc><image:caption>TopCulinaryExperiencesThatInfluenceGenZTravel</image:caption><image:title>TopCulinaryExperiencesThatInfluenceGenZTravel</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/old-vs-new-luxury.png</image:loc><image:caption>oldvsnewluxury</image:caption><image:title>oldvsnewluxury</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/where-gen-z-spends-on-entertainment.png</image:loc><image:caption>wheregenzspendsonentertainment</image:caption><image:title>wheregenzspendsonentertainment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/The%20Datai%20Langkawi%2c%20Malaysia.png</image:loc><image:caption>TheDataiLangkawiMalaysia</image:caption><image:title>TheDataiLangkawiMalaysia</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Hawker-Chan.jpg</image:loc><image:caption>HawkerChan</image:caption><image:title>HawkerChan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Banner-luxury-travel-study.png</image:loc><image:caption>Bannerluxurytravelstudy</image:caption><image:title>Bannerluxurytravelstudy</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Sustainability-factors-in-Gen-Z-Travel-1536x960.png</image:loc><image:caption>SustainabilityfactorsinGenZTravel1536x960</image:caption><image:title>SustainabilityfactorsinGenZTravel1536x960</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1882487541.jpg</image:loc><image:caption>GettyImages1882487541</image:caption><image:title>GettyImages1882487541</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/TUNG.jpg</image:loc><image:caption>TUNG</image:caption><image:title>TUNG</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-962105548%20(1).jpg</image:loc><image:caption>GettyImages9621055481</image:caption><image:title>GettyImages9621055481</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/iStock-2072804536.jpg</image:loc><image:caption>iStock2072804536</image:caption><image:title>iStock2072804536</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported%20sitepage%20images/GettyImages-1605071015.jpg</image:loc><image:caption>GettyImages1605071015</image:caption><image:title>GettyImages1605071015</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/What-Makes-a-Destination-Instagrammable-for-Gen-Z-1536x960.png</image:loc><image:caption>WhatMakesaDestinationInstagrammableforGenZ1536x960</image:caption><image:title>WhatMakesaDestinationInstagrammableforGenZ1536x960</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Gen-Z-travel-and-social-media.png</image:loc><image:caption>GenZtravelandsocialmedia</image:caption><image:title>GenZtravelandsocialmedia</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/gen-z-trvale-spending-priorities.png</image:loc><image:caption>genztrvalespendingpriorities</image:caption><image:title>genztrvalespendingpriorities</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647.png</image:loc><image:caption>cta580x647</image:caption><image:title>cta580x647</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/ananda-in-the-himalayas.jpg</image:loc><image:caption>anandainthehimalayas</image:caption><image:title>anandainthehimalayas</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/4-3-1536x146.png</image:loc><image:caption>431536x146</image:caption><image:title>431536x146</image:title></image:image><lastmod>2025-10-29</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/why-you-cant-afford-to-skip-market-research-during-times-of-uncertainty/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Y7l5tPIhpbFgSnef9Jbi9E6MHt11qTozGtdA-hKx_AMNX5VHKWJJfeuopSNL3NeHu9mu6Y5SqD6mwjGU_k9-Rb-4wpcPQyF1lS0eS3bc5td-sUHL9n_cEc0N44kvxYDbZ7f8ulimZqerMxJ6-altl-1.png</image:loc><image:caption>Y7l5tPIhpbFgSnef9Jbi9E6MHt11qTozGtdAhKxAMNX5VHKWJJfeuopSNL3NeHu9mu6Y5SqD6mwjGUk9Rb4wpcPQyF1lS0eS3bc5tdsUHL9ncEc0N44kvxYDbZ7f8ulimZqerMxJ6altl1</image:caption><image:title>Y7l5tPIhpbFgSnef9Jbi9E6MHt11qTozGtdAhKxAMNX5VHKWJJfeuopSNL3NeHu9mu6Y5SqD6mwjGUk9Rb4wpcPQyF1lS0eS3bc5tdsUHL9ncEc0N44kvxYDbZ7f8ulimZqerMxJ6altl1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/3-36-1024x535-Sep-19-2025-05-26-21-5527-PM.png</image:loc><image:caption>3361024x535Sep1920250526215527PM</image:caption><image:title>3361024x535Sep1920250526215527PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-68-1.png</image:loc><image:caption>Sampleforblogpost681</image:caption><image:title>Sampleforblogpost681</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2205287812.jpg</image:loc><image:caption>GettyImages2205287812</image:caption><image:title>GettyImages2205287812</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1305487364-1-1.jpg</image:loc><image:caption>GettyImages130548736411</image:caption><image:title>GettyImages130548736411</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/siora-photography-cixohzDpNIo-unsplash-scaled.jpg</image:loc><image:caption>sioraphotographycixohzDpNIounsplashscaled</image:caption><image:title>sioraphotographycixohzDpNIounsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/6-16-1024x535-Sep-19-2025-05-25-39-6361-PM.png</image:loc><image:caption>6161024x535Sep1920250525396361PM</image:caption><image:title>6161024x535Sep1920250525396361PM</image:title></image:image><lastmod>2025-10-09</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-concept-testing-helps-brands-avoid-costly-product-launch-mistakes/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972-2.jpg</image:loc><image:caption>GettyImages9101449722</image:caption><image:title>GettyImages9101449722</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-1-1024x535.png</image:loc><image:caption>Submitaresearchbrief</image:caption><image:title>submitaresearchbrief11024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-50-3.png</image:loc><image:caption>CopyofSampleforblogpost503</image:caption><image:title>CopyofSampleforblogpost503</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/General-The-Future-of-Finance-1024x535-Sep-19-2025-03-23-23-0887-PM.png</image:loc><image:caption>GeneralTheFutureofFinance1024x535Sep1920250323230887PM</image:caption><image:title>GeneralTheFutureofFinance1024x535Sep1920250323230887PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled-2.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled2</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><lastmod>2025-10-27</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/what-does-a-post-factual-world-mean-for-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled-2.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled2</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/thisisengineering-raeng-DbLlKd8u2Rw-unsplash-scaled-1.jpg</image:loc><image:caption>thisisengineeringraengDbLlKd8u2Rwunsplashscaled1</image:caption><image:title>thisisengineeringraengDbLlKd8u2Rwunsplashscaled1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Why-millennials-of-today-value-content-with-purpose-1-1024x512-Sep-19-2025-05-21-30-8651-PM.png</image:loc><image:caption>Whymillennialsoftodayvaluecontentwithpurpose11024x512Sep1920250521308651PM</image:caption><image:title>Whymillennialsoftodayvaluecontentwithpurpose11024x512Sep1920250521308651PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-1024x535.png</image:loc><image:caption>Submitaresearchbrief</image:caption><image:title>submitaresearchbrief41024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/ash-from-modern-afflatus-KPDDc1DeP4Y-unsplash-scaled-1.jpg</image:loc><image:caption>ashfrommodernafflatusKPDDc1DeP4Yunsplashscaled1</image:caption><image:title>ashfrommodernafflatusKPDDc1DeP4Yunsplashscaled1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><lastmod>2025-10-23</lastmod></url><url><loc>https://kadence.com/en-us/case-study/understanding-perceptions-of-a-global-legal-talent-suppliers-pricing-model</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-2048631679-2.jpg</image:loc><image:caption>GettyImages20486316792</image:caption><image:title>GettyImages20486316792</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1416876179-e1675447862845-1.jpg</image:loc><image:caption>GettyImages1416876179e16754478628451</image:caption><image:title>GettyImages1416876179e16754478628451</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1371380410.jpg</image:loc><image:caption>GettyImages1371380410</image:caption><image:title>GettyImages1371380410</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_OnlineAsia_580x580.png</image:loc><image:caption>WHOnlineAsia580x580</image:caption><image:title>WHOnlineAsia580x580</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><lastmod>2025-12-17</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/understanding-the-urban-rural-divide-in-indonesian-shopping-behavior/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Trend-3-Uncover-the-trends-in-mobile-media-consumption-1024x512-Sep-19-2025-02-57-48-3038-PM.png</image:loc><image:caption>Trend3Uncoverthetrendsinmobilemediaconsumption1024x512Sep1920250257483038PM</image:caption><image:title>Trend3Uncoverthetrendsinmobilemediaconsumption1024x512Sep1920250257483038PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200604_03download-1-1.jpg</image:loc><image:caption>2020060403download11</image:caption><image:title>2020060403download11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20191003_Green_brick.jpg</image:loc><image:caption>20191003Greenbrick</image:caption><image:title>20191003Greenbrick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-1024x535.png</image:loc><image:caption>Submitaresearchbrief</image:caption><image:title>submitaresearchbrief41024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-49-1.png</image:loc><image:caption>CopyofSampleforblogpost491</image:caption><image:title>CopyofSampleforblogpost491</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled-2.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled2</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><lastmod>2025-10-23</lastmod></url><url><loc>https://kadence.com/knowledge/beyond-numbers-the-art-of-storytelling-in-market-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V7-1024x535-Sep-16-2025-10-33-19-5544-AM.png</image:loc><image:caption>GENZGenZV71024x535Sep1620251033195544AM</image:caption><image:title>GENZGenZV71024x535Sep1620251033195544AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1475800709.jpg</image:loc><image:caption>GettyImages1475800709</image:caption><image:title>GettyImages1475800709</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/About-face_social-media-_About-face-1-05-1-1024x535.png</image:loc><image:caption>AboutfacesocialmediaAboutface10511024x535</image:caption><image:title>AboutfacesocialmediaAboutface10511024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/thisisengineering-raeng-DbLlKd8u2Rw-unsplash-scaled.jpg</image:loc><image:caption>thisisengineeringraengDbLlKd8u2Rwunsplashscaled</image:caption><image:title>thisisengineeringraengDbLlKd8u2Rwunsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><lastmod>2025-09-18</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/costcos-membership-crackdown-what-it-reveals-about-consumer-loyalty-and-brand-integrity/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1351767347.jpg</image:loc><image:caption>GettyImages1351767347</image:caption><image:title>GettyImages1351767347</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Screen-Shot-2024-09-22-at-4_17_25-PM-2.png</image:loc><image:caption>ScreenShot20240922at41725PM2</image:caption><image:title>ScreenShot20240922at41725PM2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1219583078-2.jpg</image:loc><image:caption>GettyImages12195830782</image:caption><image:title>GettyImages12195830782</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-1024x535.png</image:loc><image:caption>Submitaresearchbrief</image:caption><image:title>submitaresearchbrief41024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Shopper-Profiles-cover-1024x576-3.png</image:loc><image:caption>ShopperProfilescover1024x5763</image:caption><image:title>ShopperProfilescover1024x5763</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-11-3.png</image:loc><image:caption>CopyofSampleforblogpost113</image:caption><image:title>CopyofSampleforblogpost113</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><lastmod>2025-10-23</lastmod></url><url><loc>https://kadence.com/knowledge/the-future-of-food-is-in-the-data-driving-it/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972.jpg</image:loc><image:caption>GettyImages910144972</image:caption><image:title>GettyImages910144972</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-Modern-Plate-1.png</image:loc><image:caption>TheModernPlate1</image:caption><image:title>TheModernPlate1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1351767347-1.jpg</image:loc><image:caption>GettyImages13517673471</image:caption><image:title>GettyImages13517673471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/The%20Future%20of%20Food%20Lies%20in%20the%20Data%20Driving%20It.jpg</image:loc><image:caption>TheFutureofFoodLiesintheDataDrivingIt</image:caption><image:title>TheFutureofFoodLiesintheDataDrivingIt</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-1.png</image:loc><image:caption>submitaresearchbrief1</image:caption><image:title>submitaresearchbrief1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-impact-of-globalization-on-brand-identity-maintaining-authenticity/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1219583078-2.jpg</image:loc><image:caption>GettyImages12195830782</image:caption><image:title>GettyImages12195830782</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Template-Sample-for-blog-post-2-1.png</image:loc><image:caption>TemplateSampleforblogpost21</image:caption><image:title>TemplateSampleforblogpost21</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/siora-photography-cixohzDpNIo-unsplash-scaled.jpg</image:loc><image:caption>sioraphotographycixohzDpNIounsplashscaled</image:caption><image:title>sioraphotographycixohzDpNIounsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/About-face_social-media-_About-face-1-04-2-1024x535-Sep-19-2025-02-37-06-9908-PM.png</image:loc><image:caption>AboutfacesocialmediaAboutface10421024x535Sep1920250237069908PM</image:caption><image:title>AboutfacesocialmediaAboutface10421024x535Sep1920250237069908PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/9-1-1024x535-2.png</image:loc><image:caption>911024x5352</image:caption><image:title>911024x5352</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><lastmod>2025-09-26</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-live-streaming-is-reshaping-media-consumption/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/General-Uncover-the-latest-trends-in-global-media-consumption-1024x512-Sep-19-2025-07-19-58-7210-PM.png</image:loc><image:caption>GeneralUncoverthelatesttrendsinglobalmediaconsumption1024x512Sep1920250719587210PM</image:caption><image:title>GeneralUncoverthelatesttrendsinglobalmediaconsumption1024x512Sep1920250719587210PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20191003_Green_brick.jpg</image:loc><image:caption>20191003Greenbrick</image:caption><image:title>20191003Greenbrick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-93-2.png</image:loc><image:caption>Sampleforblogpost932</image:caption><image:title>Sampleforblogpost932</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535-Sep-19-2025-08-02-01-1034-PM.png</image:loc><image:caption>submitaresearchbrief21024x535Sep1920250802011034PM</image:caption><image:title>submitaresearchbrief21024x535Sep1920250802011034PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1305487364-1-1.jpg</image:loc><image:caption>GettyImages130548736411</image:caption><image:title>GettyImages130548736411</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><lastmod>2025-10-08</lastmod></url><url><loc>https://kadence.com/office/ph-credentials-deck/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence.com-preview-image.png</image:loc><image:caption>Kadencecompreviewimage</image:caption><image:title>Kadencecompreviewimage</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><lastmod>2025-09-26</lastmod></url><url><loc>https://kadence.com/knowledge/navigating-cultural-nuances-in-global-market-research/</loc><video:video><video:thumbnail_loc>https://kadence.com/hubfs/Bianca-Video.mp4/medium.jpg</video:thumbnail_loc><video:title>Bianca-Video</video:title><video:description>Bianca-Video</video:description><video:content_loc>https://kadence.com/hubfs/Bianca-Video.mp4</video:content_loc><video:duration>237</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Kadence-Icon-380x380.png</image:loc><image:caption>KadenceIcon380x380</image:caption><image:title>KadenceIcon380x380</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-31.png</image:loc><image:caption>Sampleforblogpost31</image:caption><image:title>Sampleforblogpost31</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20190522-02Q2_PZ6AO2tjZO4Q32mD4Iw-scaled.jpg</image:loc><image:caption>2019052202Q2PZ6AO2tjZO4Q32mD4Iwscaled</image:caption><image:title>2019052202Q2PZ6AO2tjZO4Q32mD4Iwscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1321462048-1.jpg</image:loc><image:caption>GettyImages13214620481</image:caption><image:title>GettyImages13214620481</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><lastmod>2025-11-03</lastmod></url><url><loc>https://kadence.com/knowledge/the-asian-consumer-summary-of-our-latest-trend-report/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Sample%20for%20blog%20post%20%20(3).png</image:loc><image:caption>Sampleforblogpost3</image:caption><image:title>Sampleforblogpost3</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-840110388.jpg</image:loc><image:caption>GettyImages840110388</image:caption><image:title>GettyImages840110388</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><lastmod>2025-09-22</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/8-types-of-beauty-personas/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1338764219.jpg</image:loc><image:caption>GettyImages1338764219</image:caption><image:title>GettyImages1338764219</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Beauty-Personas-Updated-300x169.png</image:loc><image:caption>BeautyPersonasUpdated300x169</image:caption><image:title>BeautyPersonasUpdated300x169</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><lastmod>2025-10-07</lastmod></url><url><loc>https://kadence.com/knowledge/an-exploration-of-sampling-methods-in-qualitative-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/About-face_social-media-_About-face-1-02-1-1024x535-1.png</image:loc><image:caption>AboutfacesocialmediaAboutface10211024x5351</image:caption><image:title>AboutfacesocialmediaAboutface10211024x5351</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972.jpg</image:loc><image:caption>GettyImages910144972</image:caption><image:title>GettyImages910144972</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1485324996.jpg</image:loc><image:caption>GettyImages1485324996</image:caption><image:title>GettyImages1485324996</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1219583078.jpg</image:loc><image:caption>GettyImages1219583078</image:caption><image:title>GettyImages1219583078</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/11-1-1024x535-Sep-18-2025-10-02-05-7092-AM.png</image:loc><image:caption>1111024x535Sep1820251002057092AM</image:caption><image:title>1111024x535Sep1820251002057092AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><lastmod>2025-09-18</lastmod></url><url><loc>https://kadence.com/ja/office/vietnam/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-220x240.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi220x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogosvg392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>ConductingOnlineResearchinAsia2</image:caption><image:title>WIMConductingOnlineResearchinAsia2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>MarketingInteractiveAgencyoftheYearWinnerGold2021</image:caption><image:title>WIMmarketinginteractiveagencyoftheyear2021gold216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>KadenceInternationalisHighlyCommendedforGlobalAgencyofTheYear</image:caption><image:title>WIMGlobalAgencycop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_BBGMEDIA2018-1280x720-1-392x123.jpg</image:loc><image:caption>WLBBGMEDIA20181280x7201392x123</image:caption><image:title>WLBBGMEDIA20181280x7201392x123</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WLMarsInclogo2019392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>KadenceInternationalMarketResearchAgencyoftheYearSingapore</image:caption><image:title>WIMOptimizedimage131216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2020</image:caption><image:title>WIMAOTYcrop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WIBrandAndAdvertising</image:caption><image:title>WIBrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Samsung-392x64.png</image:loc><image:caption>Samsung</image:caption><image:title>WLSamsung392x64</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WIInsightActivation</image:caption><image:title>WIInsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRSOpperationsAwardsTrophy</image:caption><image:title>WIPmrsoppies2216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>MarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMmrsoppies216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WICustomerAndMarket</image:caption><image:title>WICustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-Vietnam_720x216.jpg</image:loc><image:caption>KadenceVietnam</image:caption><image:title>WIMKadenceVietnam720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>BestDataCollectionFinalistMarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMBestDataCollection216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WIProductDevelopment</image:caption><image:title>WIProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Dam-Mai-Ngan_300x300.jpg</image:loc><image:caption>DamMaiNgan</image:caption><image:title>TPDamMaiNgan300x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-5-392x178.png</image:loc><image:caption>WLunilever35392x178</image:caption><image:title>WLunilever35392x178</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Slider-Vietnam_1418x534.gif</image:loc><image:caption>SliderVietnam</image:caption><image:title>WIMSliderVietnam1418x534</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>KadenceteamcollectingAgencyoftheYearaward</image:caption><image:title>WIMJOE43941216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Kengo-600x600.jpg</image:loc><image:caption>TPKengo600x600</image:caption><image:title>TPKengo600x600</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLdiscoverchannellogo392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2021</image:caption><image:title>WIMAOTYMR1216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence-Vietnam-e1595424346393-1024x598-2.png</image:loc><image:caption>KadenceVietname15954243463931024x5982</image:caption><image:title>KadenceVietname15954243463931024x5982</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WIFieldworkServices</image:caption><image:title>WIFieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Vietnam_1024x766.png</image:loc><image:caption>Hanoi</image:caption><image:title>WIMVietnam1024x766</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>QuirksSupplieroftheYearKadenceInternational</image:caption><image:title>WIMQuirkAwards1881216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURAInnovationoftheYearaward</image:caption><image:title>WIMFinalistlogoLARGE216x216</image:title></image:image><lastmod>2025-10-16</lastmod></url><url><loc>https://kadence.com/knowledge/the-ultimate-guide-to-pricing-strategies/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1346682879.jpg</image:loc><image:caption>GettyImages1346682879</image:caption><image:title>GettyImages1346682879</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1356400993.jpg</image:loc><image:caption>GettyImages1356400993</image:caption><image:title>GettyImages1356400993</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2205287812.jpg</image:loc><image:caption>GettyImages2205287812</image:caption><image:title>GettyImages2205287812</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1278695300-scaled.jpg</image:loc><image:caption>GettyImages1278695300scaled</image:caption><image:title>GettyImages1278695300scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><lastmod>2025-12-15</lastmod></url><url><loc>https://kadence.com/en-us/policy/statement-of-applicability-kph/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence.com-preview-image%20(1).png</image:loc><image:caption>Kadencecompreviewimage1</image:caption><image:title>Kadencecompreviewimage1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><lastmod>2026-03-24</lastmod></url><url><loc>https://kadence.com/knowledge/how-brands-can-adapt-to-the-new-social-media-detox-trend/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Why-modern-millennials-love-nostalgia-2-1024x512.png</image:loc><image:caption>Whymodernmillennialslovenostalgia</image:caption><image:title>Whymodernmillennialslovenostalgia21024x512</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2207736167.jpg</image:loc><image:caption>GettyImages2207736167</image:caption><image:title>GettyImages2207736167</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Bottega-Veneta-brand-social-detox-campaign.png</image:loc><image:caption>BottegaVenetabrandsocialdetoxcampaign</image:caption><image:title>BottegaVenetabrandsocialdetoxcampaign</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-3.png</image:loc><image:caption>downloadagencycredentialsorbrochure3</image:caption><image:title>downloadagencycredentialsorbrochure3</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-75-1024x442.png</image:loc><image:caption>1751024x442</image:caption><image:title>1751024x442</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/How%20Brands%20Can%20Adapt%20to%20the%20Social%20Media%20Detox%20Trend.jpg</image:loc><image:caption>HowBrandsCanAdapttotheSocialMediaDetoxTrend</image:caption><image:title>HowBrandsCanAdapttotheSocialMediaDetoxTrend</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1219583078.jpg</image:loc><image:caption>GettyImages1219583078</image:caption><image:title>GettyImages1219583078</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1.jpg</image:loc><image:caption>20200129Header1</image:caption><image:title>20200129Header1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Lush-brand-social-detox-campaign.png</image:loc><image:caption>Lushbrandsocialdetoxcampaign</image:caption><image:title>Lushbrandsocialdetoxcampaign</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/knowledge/report-youth-attitudes-governance-sea-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Featured%20Images/GettyImages-85645685-scaled.jpg</image:loc><image:caption>GettyImages85645685scaled</image:caption><image:title>GettyImages85645685scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><lastmod>2025-10-06</lastmod></url><url><loc>https://kadence.com/knowledge/how-to-use-data-analytics-to-optimize-pricing-and-promotions-for-price-sensitive-consumers/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2205287812.jpg</image:loc><image:caption>GettyImages2205287812</image:caption><image:title>GettyImages2205287812</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-925420510.jpg</image:loc><image:caption>GettyImages925420510</image:caption><image:title>GettyImages925420510</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972.jpg</image:loc><image:caption>GettyImages910144972</image:caption><image:title>GettyImages910144972</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V7-1024x535-Sep-16-2025-11-10-32-8233-AM.png</image:loc><image:caption>GENZGenZV71024x535Sep1620251110328233AM</image:caption><image:title>GENZGenZV71024x535Sep1620251110328233AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/About-face_social-media-_About-face-1-04-2-1024x535-Sep-16-2025-11-13-26-3700-AM.png</image:loc><image:caption>AboutfacesocialmediaAboutface10421024x535Sep1620251113263700AM</image:caption><image:title>AboutfacesocialmediaAboutface10421024x535Sep1620251113263700AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1.jpg</image:loc><image:caption>20200129Header1</image:caption><image:title>20200129Header1</image:title></image:image><lastmod>2025-09-20</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-future-of-market-research-in-india/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-498745206-1.jpg</image:loc><image:caption>GettyImages4987452061</image:caption><image:title>GettyImages4987452061</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-4-1024x535-Sep-19-2025-03-39-23-4100-PM.png</image:loc><image:caption>141024x535Sep1920250339234100PM</image:caption><image:title>141024x535Sep1920250339234100PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1333738765-1.jpg</image:loc><image:caption>GettyImages13337387651</image:caption><image:title>GettyImages13337387651</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-135232528-1.jpg</image:loc><image:caption>GettyImages1352325281</image:caption><image:title>GettyImages1352325281</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972-2.jpg</image:loc><image:caption>GettyImages9101449722</image:caption><image:title>GettyImages9101449722</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Kad-India-1024x683-1.jpg</image:loc><image:caption>KadIndia1024x6831</image:caption><image:title>KadIndia1024x6831</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/siora-photography-cixohzDpNIo-unsplash-scaled.jpg</image:loc><image:caption>sioraphotographycixohzDpNIounsplashscaled</image:caption><image:title>sioraphotographycixohzDpNIounsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200604-08empty-concrete-tunnel-through-mosque-1007431-1.jpg</image:loc><image:caption>2020060408emptyconcretetunnelthroughmosque10074311</image:caption><image:title>2020060408emptyconcretetunnelthroughmosque10074311</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/10-1024x535-4.png</image:loc><image:caption>101024x5354</image:caption><image:title>101024x5354</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><lastmod>2025-09-26</lastmod></url><url><loc>https://kadence.com/knowledge/the-spending-power-of-seniors-is-reshaping-global-consumption-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-451572543.jpg</image:loc><image:caption>GettyImages451572543</image:caption><image:title>GettyImages451572543</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-1-3-1024x536-2.png</image:loc><image:caption>submitaresearchbrief131024x5362</image:caption><image:title>submitaresearchbrief131024x5362</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Travel-Journey-Profiles-1024x535.png</image:loc><image:caption>TravelJourneyProfiles1024x535</image:caption><image:title>TravelJourneyProfiles1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-2163331119.jpg</image:loc><image:caption>GettyImages2163331119</image:caption><image:title>GettyImages2163331119</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><lastmod>2025-10-21</lastmod></url><url><loc>https://kadence.com/knowledge/the-importance-of-mobile-responsiveness-in-ux-optimisation/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1471884634.jpg</image:loc><image:caption>GettyImages1471884634</image:caption><image:title>GettyImages1471884634</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1.jpg</image:loc><image:caption>20200129Header1</image:caption><image:title>20200129Header1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/About-face_social-media-_About-face-1-04-2-1024x535-Sep-16-2025-11-13-26-3700-AM.png</image:loc><image:caption>AboutfacesocialmediaAboutface10421024x535Sep1620251113263700AM</image:caption><image:title>AboutfacesocialmediaAboutface10421024x535Sep1620251113263700AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V7-1024x535-Sep-16-2025-11-10-32-8233-AM.png</image:loc><image:caption>GENZGenZV71024x535Sep1620251110328233AM</image:caption><image:title>GENZGenZV71024x535Sep1620251110328233AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2089465288.jpg</image:loc><image:caption>GettyImages2089465288</image:caption><image:title>GettyImages2089465288</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><lastmod>2025-09-19</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/unlocking-b2b-growth-through-strategic-market-segmentation-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Travel-On-the-Move-1024x535-2.png</image:loc><image:caption>TravelOntheMove1024x5352</image:caption><image:title>TravelOntheMove1024x5352</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2185776283.jpg</image:loc><image:caption>GettyImages2185776283</image:caption><image:title>GettyImages2185776283</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-1-1024x535.png</image:loc><image:caption>Submitaresearchbrief</image:caption><image:title>submitaresearchbrief11024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-495274213-1.jpg</image:loc><image:caption>GettyImages4952742131</image:caption><image:title>GettyImages4952742131</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/adrianna-geo-_C2Rgp0GDn4-unsplash-scaled-e1621847384673.jpg</image:loc><image:caption>adriannageoC2Rgp0GDn4unsplashscalede1621847384673</image:caption><image:title>adriannageoC2Rgp0GDn4unsplashscalede1621847384673</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><lastmod>2025-10-27</lastmod></url><url><loc>https://kadence.com/ja/sector/media/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIMTestimonials3304x304002</image:caption><image:title>WIMTestimonials3304x304002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:caption><image:title>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>KadenceIndonesiaofficeteam</image:caption><image:title>WIMIndonesiaOffice88x884</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>KadenceInternationalMarketResearchAgencyoftheYearSingapore</image:caption><image:title>WIMOptimizedimage131216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/bloomberg%20logo.png</image:loc><image:caption>bloomberglogo</image:caption><image:title>bloomberglogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_wallstreetjournal-logo-217x120.png</image:loc><image:caption>WSJ</image:caption><image:title>WLwallstreetjournallogo217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>KadenceIndia</image:caption><image:title>WIMIndiaOffice88x88003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Bianca%20Abulafia.jpg</image:loc><image:caption>BiancaAbulafia</image:caption><image:title>BiancaAbulafia</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bloomberg_Media_stack_blk-144x45.png</image:loc><image:caption>BloombergMedia</image:caption><image:title>WLBloombergMediastackblk144x45</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WLMarsInclogo2019392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>KadenceThailand</image:caption><image:title>WIMThailandOffice88x8811</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wallstreetjournallogo</image:caption><image:title>wallstreetjournallogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>JapanTokyo</image:caption><image:title>WIMJapanOffice88x88006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>KadenceUSAteamphoto</image:caption><image:title>WIMUSOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Bloomberg%20Neuroscience.jpg</image:loc><image:caption>BloombergNeuroscience</image:caption><image:title>BloombergNeuroscience</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>QuirksSupplieroftheYearKadenceInternational</image:caption><image:title>WIMQuirkAwards1881216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRSOpperationsAwardsTrophy</image:caption><image:title>WIPmrsoppies2216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_UsageAndAttitudeStudies.svg</image:loc><image:caption>WIUsageAndAttitudeStudies</image:caption><image:title>WIUsageAndAttitudeStudies</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>KadenceIndonesia</image:caption><image:title>WIMIndonesiaOffice88x885</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UKoffice</image:caption><image:title>WIMUKOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_concept-testing.svg</image:loc><image:caption>WIconcepttesting</image:caption><image:title>WIconcepttesting</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogo288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_SegmentationSimple.svg</image:loc><image:caption>WISegmentationSimple</image:caption><image:title>WISegmentationSimple</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerUnderstanding.svg</image:loc><image:caption>WICustomerUnderstanding</image:caption><image:title>WICustomerUnderstanding</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>ConductingOnlineResearchinAsia2</image:caption><image:title>WIMConductingOnlineResearchinAsia2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_Media-Sector-46x46.png</image:loc><image:caption>ICMediaSector46x46</image:caption><image:title>ICMediaSector46x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>ashopinTokyoJapan</image:caption><image:title>WIMJapanOffice88x88007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>KadenceChinaofficeteam</image:caption><image:title>WIMKadenceChina88x88001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>KadenceUKofficeteam</image:caption><image:title>WIMUKOffice88x8813</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIMTestimonials3903x651001</image:caption><image:title>WIMTestimonials3903x651001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL1200pxSamsungwordmarksvg144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/mike-kononov-lFv0V3_2H6s-unsplash-scaled-1440x432.jpg</image:loc><image:caption>mikekononovlFv0V32H6sunsplashscaled1440x432</image:caption><image:title>mikekononovlFv0V32H6sunsplashscaled1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Ad-testing.svg</image:loc><image:caption>WIAdtesting</image:caption><image:title>WIAdtesting</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Media_1090x545.png</image:loc><image:caption>Media</image:caption><image:title>WIMMedia1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2020</image:caption><image:title>WIMAOTYcrop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>MarketresearchinAsia</image:caption><image:title>WIMPhilippinesOffice88x88009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>KadencePhilippinesofficeteam</image:caption><image:title>WIMPhilippinesOffice88x88008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>KadenceIndiaofficeteam</image:caption><image:title>WIMIndiaOffice88x88002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>KadenceSingaporeofficeteam</image:caption><image:title>WIMKadenceSingaporeoffice88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>BestDataCollectionFinalistMarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMBestDataCollection216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Campaign-effectiveness.svg</image:loc><image:caption>WICampaigneffectiveness</image:caption><image:title>WICampaigneffectiveness</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLdiscoverchannellogo392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>KadenceInternationalisHighlyCommendedforGlobalAgencyofTheYear</image:caption><image:title>WIMGlobalAgencycop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>KadenceChina</image:caption><image:title>WIMarticle88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_pricing-research.svg</image:loc><image:caption>WIpricingresearch</image:caption><image:title>WIpricingresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>KadenceVietnam</image:caption><image:title>WIMVietnamOffice15</image:title></image:image><lastmod>2025-10-03</lastmod></url><url><loc>https://kadence.com/knowledge/inside-japans-move-toward-a-renovation-led-housing-economy/</loc><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1351767347-1.jpg</image:loc><image:caption>GettyImages13517673471</image:caption><image:title>GettyImages13517673471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-4b.png</image:loc><image:caption>DownloadourAgencyCredentials</image:caption><image:title>downloadagencycredentialsorbrochure4b</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Home%20Renovation%20Habits%20in%20Japan.png</image:loc><image:caption>HomeRenovationHabitsinJapan</image:caption><image:title>HomeRenovationHabitsinJapan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/future%20implications%20japan%20housing.png</image:loc><image:caption>futureimplicationsjapanhousing</image:caption><image:title>futureimplicationsjapanhousing</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Auto-What-Drives-Car-Buyers-1024x535.png</image:loc><image:caption>typesofcarbuyers</image:caption><image:title>AutoWhatDrivesCarBuyers1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2201835600.jpg</image:loc><image:caption>GettyImages2201835600</image:caption><image:title>GettyImages2201835600</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-60.png</image:loc><image:caption>Sampleforblogpost60</image:caption><image:title>Sampleforblogpost60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Japanese%20dream%20homes%20insights.png</image:loc><image:caption>Japanesedreamhomesinsights</image:caption><image:title>Japanesedreamhomesinsights</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/why%20are%20fewer%20renters%20buying%20homes%20japan.png</image:loc><image:caption>whyarefewerrentersbuyinghomesjapan</image:caption><image:title>whyarefewerrentersbuyinghomesjapan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Japanese%20housing%20priorities.png</image:loc><image:caption>Japanesehousingpriorities</image:caption><image:title>Japanesehousingpriorities</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Where%20are%20Japanese%20homeowners%20investing%20in%20renovations.png</image:loc><image:caption>WhereareJapanesehomeownersinvestinginrenovations</image:caption><image:title>WhereareJapanesehomeownersinvestinginrenovations</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><lastmod>2025-12-11</lastmod></url><url><loc>https://kadence.com/case-study/helping-singapore-changi-airport-strategise-brand-communication-in-a-global-pandemic/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/BL_2133x858_Jewel_Tower2-1-1000x858.jpg</image:loc><image:caption>BL2133x858JewelTower211000x858</image:caption><image:title>BL2133x858JewelTower211000x858</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>ConductingOnlineResearchinAsia2</image:caption><image:title>WIMConductingOnlineResearchinAsia2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200604-08empty-concrete-tunnel-through-mosque-1007431-1.jpg</image:loc><image:caption>2020060408emptyconcretetunnelthroughmosque10074311</image:caption><image:title>2020060408emptyconcretetunnelthroughmosque10074311</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_CAGLogo-180x120.jpg</image:loc><image:caption>ChangiAirportGroupLogo</image:caption><image:title>WLCAGLogo180x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><lastmod>2025-10-01</lastmod></url><url><loc>https://kadence.com/knowledge/a-marketers-go-to-guide-to-brand-tracking/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-12.png</image:loc><image:caption>CopyofSampleforblogpost12</image:caption><image:title>CopyofSampleforblogpost12</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Graphic-3-How-to-Set-Up%20-a-Brand-Tracker.png</image:loc><image:caption>Graphic3HowtoSetUpaBrandTracker</image:caption><image:title>Graphic3HowtoSetUpaBrandTracker</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/As-introduction-to-Data-collection-in-marketing-research.jpg</image:loc><image:caption>AsintroductiontoDatacollectioninmarketingresearch</image:caption><image:title>AsintroductiontoDatacollectioninmarketingresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Graphic-1-How-Brand-Tracking-Follows-the-Consumer-Journey.png</image:loc><image:caption>Graphic1HowBrandTrackingFollowstheConsumerJourney</image:caption><image:title>Graphic1HowBrandTrackingFollowstheConsumerJourney</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Power-of-Brand-Analysis-1200x627.png</image:loc><image:caption>thepowerofbrandanalysis</image:caption><image:title>PowerofBrandAnalysis1200x627</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Graphic-2-What-Brand-Tracking-Measures.png</image:loc><image:caption>Graphic2WhatBrandTrackingMeasures</image:caption><image:title>Graphic2WhatBrandTrackingMeasures</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-.png</image:loc><image:caption>Sampleforblogpost</image:caption><image:title>Sampleforblogpost</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1219583078.jpg</image:loc><image:caption>GettyImages1219583078</image:caption><image:title>GettyImages1219583078</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-4b.png</image:loc><image:caption>DownloadourAgencyCredentials</image:caption><image:title>downloadagencycredentialsorbrochure4b</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Graphic-4-Signals-of-Brand-Momentum.png</image:loc><image:caption>Graphic4SignalsofBrandMomentum</image:caption><image:title>Graphic4SignalsofBrandMomentum</image:title></image:image><lastmod>2026-01-20</lastmod></url><url><loc>https://kadence.com/services/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_MarketUnderstanding.svg</image:loc><image:caption>WIMarketUnderstanding</image:caption><image:title>WIMarketUnderstanding</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_favorite-heart.svg</image:loc><image:caption>WIfavoriteheart</image:caption><image:title>WIfavoriteheart</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Market-sizing.svg</image:loc><image:caption>WIMarketsizing</image:caption><image:title>WIMarketsizing</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WIBrandAndAdvertising</image:caption><image:title>WIBrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_emerging-methodologies.svg</image:loc><image:caption>WIemergingmethodologies</image:caption><image:title>WIemergingmethodologies</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WIProductDevelopment</image:caption><image:title>WIProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIMTestimonials3903x651001</image:caption><image:title>WIMTestimonials3903x651001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Campaign-development.svg</image:loc><image:caption>WICampaigndevelopment</image:caption><image:title>WICampaigndevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence.com-preview-image%20(2)-1.png</image:loc><image:caption>Kadencecompreviewimage21</image:caption><image:title>Kadencecompreviewimage21</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_concept-testing.svg</image:loc><image:caption>WIconcepttesting</image:caption><image:title>WIconcepttesting</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ShopperResearch.svg</image:loc><image:caption>WIShopperResearch</image:caption><image:title>WIShopperResearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WLMarsInclogo2019392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_sensory-research.svg</image:loc><image:caption>WIsensoryresearch</image:caption><image:title>WIsensoryresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Marketentry.svg</image:loc><image:caption>WIMarketentry</image:caption><image:title>WIMarketentry</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_OpportunityIdentification.svg</image:loc><image:caption>WIOpportunityIdentification</image:caption><image:title>WIOpportunityIdentification</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Christina-wocintechchat.jpg</image:loc><image:caption>WIMChristinawocintechchat</image:caption><image:title>WIMChristinawocintechchat</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_central-location-testing.svg</image:loc><image:caption>WIcentrallocationtesting</image:caption><image:title>WIcentrallocationtesting</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerSatisfaction.svg</image:loc><image:caption>WICustomerSatisfaction</image:caption><image:title>WICustomerSatisfaction</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_headset.svg</image:loc><image:caption>WIheadset</image:caption><image:title>WIheadset</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-research-panels.svg</image:loc><image:caption>WIonlineresearchpanels</image:caption><image:title>WIonlineresearchpanels</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_focus-group.svg</image:loc><image:caption>WIfocusgroup</image:caption><image:title>WIfocusgroup</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Ad-testing.svg</image:loc><image:caption>WIAdtesting</image:caption><image:title>WIAdtesting</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Campaign-effectiveness.svg</image:loc><image:caption>WICampaigneffectiveness</image:caption><image:title>WICampaigneffectiveness</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bloomberg_Media_stack_blk-144x45.png</image:loc><image:caption>BloombergMedia</image:caption><image:title>WLBloombergMediastackblk144x45</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_neuroscience.svg</image:loc><image:caption>WIneuroscience</image:caption><image:title>WIneuroscience</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-communities.svg</image:loc><image:caption>WIonlinecommunities</image:caption><image:title>WIonlinecommunities</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Proposition-development.svg</image:loc><image:caption>WIPropositiondevelopment</image:caption><image:title>WIPropositiondevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_in-depth-interviews.svg</image:loc><image:caption>WIindepthinterviews</image:caption><image:title>WIindepthinterviews</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WIFieldworkServices</image:caption><image:title>WIFieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogo288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Design.svg</image:loc><image:caption>WIDesign</image:caption><image:title>WIDesign</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_expert-interviews.svg</image:loc><image:caption>WIexpertinterviews</image:caption><image:title>WIexpertinterviews</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_recruitment.svg</image:loc><image:caption>WIrecruitment</image:caption><image:title>WIrecruitment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLdiscoverchannellogo392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_pricing-research.svg</image:loc><image:caption>WIpricingresearch</image:caption><image:title>WIpricingresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_UsageAndAttitudeStudies.svg</image:loc><image:caption>WIUsageAndAttitudeStudies</image:caption><image:title>WIUsageAndAttitudeStudies</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL1200pxSamsungwordmarksvg144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WIInsightActivation</image:caption><image:title>WIInsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_product-testing.svg</image:loc><image:caption>WIproducttesting</image:caption><image:title>WIproducttesting</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIMTestimonials3304x304002</image:caption><image:title>WIMTestimonials3304x304002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_SegmentationSimple.svg</image:loc><image:caption>WISegmentationSimple</image:caption><image:title>WISegmentationSimple</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_stakeholder-interviews.svg</image:loc><image:caption>WIstakeholderinterviews</image:caption><image:title>WIstakeholderinterviews</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerUnderstanding.svg</image:loc><image:caption>WICustomerUnderstanding</image:caption><image:title>WICustomerUnderstanding</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/concept-validation.svg</image:loc><image:caption>conceptvalidation</image:caption><image:title>conceptvalidation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WICustomerAndMarket</image:caption><image:title>WICustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telephone-depth-interviews.svg</image:loc><image:caption>WItelephonedepthinterviews</image:caption><image:title>WItelephonedepthinterviews</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_workshops.svg</image:loc><image:caption>WIworkshops</image:caption><image:title>WIworkshops</image:title></image:image><lastmod>2025-11-11</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/4-luxury-market-trends-to-watch-in-2024-and-beyond/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/5-16-1024x535-Sep-19-2025-06-57-06-5108-PM.png</image:loc><image:caption>5161024x535Sep1920250657065108PM</image:caption><image:title>5161024x535Sep1920250657065108PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1305487364-1-1.jpg</image:loc><image:caption>GettyImages130548736411</image:caption><image:title>GettyImages130548736411</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Louis-Vuitton-Personalizaton--1024x676.png</image:loc><image:caption>LouisVuittonPersonalizaton1024x676</image:caption><image:title>LouisVuittonPersonalizaton1024x676</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Rolls-Royce-1024x940.png</image:loc><image:caption>RollsRoyce1024x940</image:caption><image:title>RollsRoyce1024x940</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Beauty-Personas-for-About-Face-1024x576-Sep-19-2025-06-57-00-9837-PM.png</image:loc><image:caption>BeautyPersonasforAboutFace1024x576Sep1920250657009837PM</image:caption><image:title>BeautyPersonasforAboutFace1024x576Sep1920250657009837PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1351767347.jpg</image:loc><image:caption>GettyImages1351767347</image:caption><image:title>GettyImages1351767347</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-65-2.png</image:loc><image:caption>Sampleforblogpost652</image:caption><image:title>Sampleforblogpost652</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Rolex-Brand-Narrative-1024x760.png</image:loc><image:caption>RolexBrandNarrative1024x760</image:caption><image:title>RolexBrandNarrative1024x760</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><lastmod>2025-10-23</lastmod></url><url><loc>https://kadence.com/knowledge/what-our-pre-olympic-games-study-reveals-about-japanese-viewers</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-2024-07-19T155054_038.png</image:loc><image:caption>Sampleforblogpost20240719T155054038</image:caption><image:title>Sampleforblogpost20240719T155054038</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1.jpg</image:loc><image:caption>20200129Header1</image:caption><image:title>20200129Header1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Fig%201_Olympic_Interest_in_Japan_Is_Concentrated_Not_Universal.png</image:loc><image:caption>Fig1OlympicInterestinJapanIsConcentratedNotUniversal</image:caption><image:title>Fig1OlympicInterestinJapanIsConcentratedNotUniversal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-857589534.jpg</image:loc><image:caption>GettyImages857589534</image:caption><image:title>GettyImages857589534</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-4b.png</image:loc><image:caption>DownloadourAgencyCredentials</image:caption><image:title>downloadagencycredentialsorbrochure4b</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Fig3_Olympic_Viewing_in_Japan.png</image:loc><image:caption>Fig3OlympicViewinginJapan</image:caption><image:title>Fig3OlympicViewinginJapan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/TREND4-Every-Snack-Bite-Counts.png</image:loc><image:caption>TREND4EverySnackBiteCounts</image:caption><image:title>TREND4EverySnackBiteCounts</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Fig2_Japanese%20Viewing%20Intent%20Favors%20Familiar%2c%20Outcome-Led%20Events.png</image:loc><image:caption>Fig2JapaneseViewingIntentFavorsFamiliarOutcomeLedEvents</image:caption><image:title>Fig2JapaneseViewingIntentFavorsFamiliarOutcomeLedEvents</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1351767347-1.jpg</image:loc><image:caption>GettyImages13517673471</image:caption><image:title>GettyImages13517673471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><lastmod>2026-02-13</lastmod></url><url><loc>https://kadence.com/knowledge/how-city-farming-transforms-the-way-we-get-our-food/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Trend-5-Learn-about-the-growing-trend-of-sustainable-entertainment-1024x512.png</image:loc><image:caption>entertainmentmediatrends</image:caption><image:title>Trend5Learnaboutthegrowingtrendofsustainableentertainment1024x512</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1351767347-1.jpg</image:loc><image:caption>GettyImages13517673471</image:caption><image:title>GettyImages13517673471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/AeroFarms.png</image:loc><image:caption>AeroFarms</image:caption><image:title>AeroFarms</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/How%20City%20Farming%20is%20Transforming%20the%20Way%20We%20Get%20Our%20Food.jpg</image:loc><image:caption>HowCityFarmingisTransformingtheWayWeGetOurFood</image:caption><image:title>HowCityFarmingisTransformingtheWayWeGetOurFood</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Infarms-1024x768.png</image:loc><image:caption>Infarms1024x768</image:caption><image:title>Infarms1024x768</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-3.png</image:loc><image:caption>downloadagencycredentialsorbrochure3</image:caption><image:title>downloadagencycredentialsorbrochure3</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sky-Greens-1024x576.png</image:loc><image:caption>SkyGreens1024x576</image:caption><image:title>SkyGreens1024x576</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1.jpg</image:loc><image:caption>20200129Header1</image:caption><image:title>20200129Header1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1305487364-1-500x500.jpg</image:loc><image:caption>GettyImages13054873641500x500</image:caption><image:title>GettyImages13054873641500x500</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/unlock-unique-insights-in-a-shifting-market-with-cusp-generations/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1219583078-2.jpg</image:loc><image:caption>GettyImages12195830782</image:caption><image:title>GettyImages12195830782</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-2157247972-1.jpg</image:loc><image:caption>GettyImages21572479721</image:caption><image:title>GettyImages21572479721</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-3-1024x535.png</image:loc><image:caption>Submityourmarketresearchbrief</image:caption><image:title>submitaresearchbrief31024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled-2.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled2</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20190522-02Q2_PZ6AO2tjZO4Q32mD4Iw-scaled-1.jpg</image:loc><image:caption>2019052202Q2PZ6AO2tjZO4Q32mD4Iwscaled1</image:caption><image:title>2019052202Q2PZ6AO2tjZO4Q32mD4Iwscaled1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V7-1024x535.png</image:loc><image:caption>guidetogenz</image:caption><image:title>GENZGenZV71024x535</image:title></image:image><lastmod>2025-10-28</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-global-brands-demystify-concept-testing-insights/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled-2.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled2</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-4-1024x535-Sep-19-2025-08-51-18-3211-PM.png</image:loc><image:caption>141024x535Sep1920250851183211PM</image:caption><image:title>141024x535Sep1920250851183211PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20190522-02Q2_PZ6AO2tjZO4Q32mD4Iw-scaled-1.jpg</image:loc><image:caption>2019052202Q2PZ6AO2tjZO4Q32mD4Iwscaled1</image:caption><image:title>2019052202Q2PZ6AO2tjZO4Q32mD4Iwscaled1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-47-2.png</image:loc><image:caption>CopyofSampleforblogpost472</image:caption><image:title>CopyofSampleforblogpost472</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535-6.png</image:loc><image:caption>submitaresearchbrief21024x5356</image:caption><image:title>submitaresearchbrief21024x5356</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972-2.jpg</image:loc><image:caption>GettyImages9101449722</image:caption><image:title>GettyImages9101449722</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><lastmod>2025-10-09</lastmod></url><url><loc>https://kadence.com/knowledge/who-are-xennials-generation/</loc><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2220539132.jpg</image:loc><image:caption>GettyImages2220539132</image:caption><image:title>GettyImages2220539132</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1219583078.jpg</image:loc><image:caption>GettyImages1219583078</image:caption><image:title>GettyImages1219583078</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535-9.png</image:loc><image:caption>submitaresearchbrief21024x5359</image:caption><image:title>submitaresearchbrief21024x5359</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-37.png</image:loc><image:caption>CopyofSampleforblogpost37</image:caption><image:title>CopyofSampleforblogpost37</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1.jpg</image:loc><image:caption>20200129Header1</image:caption><image:title>20200129Header1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Why-modern-millennials-are-less-brand-loyal-1-1024x512-Sep-11-2025-08-07-30-1893-PM.png</image:loc><image:caption>Whymodernmillennialsarelessbrandloyal11024x512Sep1120250807301893PM</image:caption><image:title>Whymodernmillennialsarelessbrandloyal11024x512Sep1120250807301893PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/who%20are%20xennials.png</image:loc><image:caption>whoarexennials</image:caption><image:title>whoarexennials</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><lastmod>2025-09-18</lastmod></url><url><loc>https://kadence.com/en-us/office/vietnam/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogosvg392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence-Vietnam-e1595424346393-1024x598-1.png</image:loc><image:caption>KadenceVietname15954243463931024x5981</image:caption><image:title>KadenceVietname15954243463931024x5981</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200604_04VNstephane-vermeulin-dh0oMS-W8Pw-unsplash-scaled-1.jpg</image:loc><image:caption>2020060404VNstephanevermeulindh0oMSW8Pwunsplashscaled1</image:caption><image:title>2020060404VNstephanevermeulindh0oMSW8Pwunsplashscaled1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2020</image:caption><image:title>WIMAOTYcrop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>MarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMmrsoppies216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Samsung-392x64.png</image:loc><image:caption>Samsung</image:caption><image:title>WLSamsung392x64</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2021</image:caption><image:title>WIMAOTYMR1216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_BBGMEDIA2018-1280x720-1-392x123.jpg</image:loc><image:caption>WLBBGMEDIA20181280x7201392x123</image:caption><image:title>WLBBGMEDIA20181280x7201392x123</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1490902557-1-1.jpg</image:loc><image:caption>GettyImages149090255711</image:caption><image:title>GettyImages149090255711</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Dam-Mai-Ngan_300x300.jpg</image:loc><image:caption>DamMaiNgan</image:caption><image:title>TPDamMaiNgan300x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>BestDataCollectionFinalistMarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMBestDataCollection216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>KadenceInternationalMarketResearchAgencyoftheYearSingapore</image:caption><image:title>WIMOptimizedimage131216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLdiscoverchannellogo392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURAInnovationoftheYearaward</image:caption><image:title>WIMFinalistlogoLARGE216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>MarketingInteractiveAgencyoftheYearWinnerGold2021</image:caption><image:title>WIMmarketinginteractiveagencyoftheyear2021gold216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Kengo-600x600.jpg</image:loc><image:caption>TPKengo600x600</image:caption><image:title>TPKengo600x600</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>ConductingOnlineResearchinAsia2</image:caption><image:title>WIMConductingOnlineResearchinAsia2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WIFieldworkServices</image:caption><image:title>WIFieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Vietnam_1024x766.png</image:loc><image:caption>Hanoi</image:caption><image:title>WIMVietnam1024x766</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Slider-Vietnam_1418x534.gif</image:loc><image:caption>SliderVietnam</image:caption><image:title>WIMSliderVietnam1418x534</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-52-1.png</image:loc><image:caption>Sampleforblogpost521</image:caption><image:title>Sampleforblogpost521</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-86-1.png</image:loc><image:caption>CopyofSampleforblogpost861</image:caption><image:title>CopyofSampleforblogpost861</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WIBrandAndAdvertising</image:caption><image:title>WIBrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1134712378-1-1.jpg</image:loc><image:caption>GettyImages113471237811</image:caption><image:title>GettyImages113471237811</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WICustomerAndMarket</image:caption><image:title>WICustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRSOpperationsAwardsTrophy</image:caption><image:title>WIPmrsoppies2216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-220x240.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi220x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-Vietnam_720x216.jpg</image:loc><image:caption>KadenceVietnam</image:caption><image:title>WIMKadenceVietnam720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>KadenceteamcollectingAgencyoftheYearaward</image:caption><image:title>WIMJOE43941216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WLMarsInclogo2019392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>QuirksSupplieroftheYearKadenceInternational</image:caption><image:title>WIMQuirkAwards1881216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-5-392x178.png</image:loc><image:caption>WLunilever35392x178</image:caption><image:title>WLunilever35392x178</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>KadenceInternationalisHighlyCommendedforGlobalAgencyofTheYear</image:caption><image:title>WIMGlobalAgencycop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WIInsightActivation</image:caption><image:title>WIInsightActivation</image:title></image:image><lastmod>2025-10-16</lastmod></url><url><loc>https://kadence.com/knowledge/the-importance-of-competitive-intelligence-studies/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-998241252-e1664383804422.jpg</image:loc><image:caption>GettyImages998241252e1664383804422</image:caption><image:title>GettyImages998241252e1664383804422</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972.jpg</image:loc><image:caption>GettyImages910144972</image:caption><image:title>GettyImages910144972</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1219583078.jpg</image:loc><image:caption>GettyImages1219583078</image:caption><image:title>GettyImages1219583078</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1321462048-1.jpg</image:loc><image:caption>GettyImages13214620481</image:caption><image:title>GettyImages13214620481</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><lastmod>2025-09-19</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-to-run-workshops-that-turn-insight-into-action-best-practice-guide/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/samsung%20logo.png</image:loc><image:caption>samsunglogo</image:caption><image:title>samsunglogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Workshops-scaled.jpg</image:loc><image:caption>Workshopsscaled</image:caption><image:title>Workshopsscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_288x83.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars288x83</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogosvg392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Workshops-small-223x300.png</image:loc><image:caption>Workshopssmall223x300</image:caption><image:title>Workshopssmall223x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/icon_unilever.png</image:loc><image:caption>iconunilever</image:caption><image:title>iconunilever</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><lastmod>2025-10-07</lastmod></url><url><loc>https://kadence.com/knowledge/the-decline-of-department-stores-understanding-evolving-consumer-preferences-and-the-future-of-retail/</loc><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/about-face-for-web.png</image:loc><image:caption>aboutfaceforweb</image:caption><image:title>aboutfaceforweb</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1181405477.jpg</image:loc><image:caption>GettyImages1181405477</image:caption><image:title>GettyImages1181405477</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-1024x535.png</image:loc><image:caption>Submitaresearchbrief</image:caption><image:title>submitaresearchbrief41024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-958770796.jpg</image:loc><image:caption>GettyImages958770796</image:caption><image:title>GettyImages958770796</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Whos-Shaping-the-auto-market-1024x535-1.png</image:loc><image:caption>WhosShapingtheautomarket1024x5351</image:caption><image:title>WhosShapingtheautomarket1024x5351</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><lastmod>2025-10-23</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/maximizing-business-success-conducting-effective-market-research-surveys/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/siora-photography-cixohzDpNIo-unsplash-scaled.jpg</image:loc><image:caption>sioraphotographycixohzDpNIounsplashscaled</image:caption><image:title>sioraphotographycixohzDpNIounsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200604-08empty-concrete-tunnel-through-mosque-1007431-1.jpg</image:loc><image:caption>2020060408emptyconcretetunnelthroughmosque10074311</image:caption><image:title>2020060408emptyconcretetunnelthroughmosque10074311</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled-2.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled2</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1423074216.jpg</image:loc><image:caption>GettyImages1423074216</image:caption><image:title>GettyImages1423074216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/3-2-1024x535-4.png</image:loc><image:caption>321024x5354</image:caption><image:title>321024x5354</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-future-of-the-home-gym-2-1024x535-Sep-19-2025-06-36-33-8330-PM.png</image:loc><image:caption>Thefutureofthehomegym21024x535Sep1920250636338330PM</image:caption><image:title>Thefutureofthehomegym21024x535Sep1920250636338330PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><lastmod>2025-09-29</lastmod></url><url><loc>https://kadence.com/ja/case-study/understanding-the-shift-in-business-decision-makers-priorities-as-they-enter-a-new-normal-with-bloomberg/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/bloomberg%20logo.png</image:loc><image:caption>bloomberglogo</image:caption><image:title>bloomberglogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Case%20Studies/11th%20page%20hero%20sec.jpg</image:loc><image:caption>11thpageherosec</image:caption><image:title>11thpageherosec</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/WIM_Run-Workshops-Research-Into-Action.png</image:loc><image:caption>Workshopsactivation</image:caption><image:title>WIMRunWorkshopsResearchIntoAction</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><lastmod>2025-10-29</lastmod></url><url><loc>https://kadence.com/ja/knowledge/what-our-pre-olympic-games-study-reveals-about-japanese-viewers/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-4b.png</image:loc><image:caption>DownloadourAgencyCredentials</image:caption><image:title>downloadagencycredentialsorbrochure4b</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Fig%201_Olympic_Interest_in_Japan_Is_Concentrated_Not_Universal.png</image:loc><image:caption>Fig1OlympicInterestinJapanIsConcentratedNotUniversal</image:caption><image:title>Fig1OlympicInterestinJapanIsConcentratedNotUniversal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/TREND4-Every-Snack-Bite-Counts.png</image:loc><image:caption>TREND4EverySnackBiteCounts</image:caption><image:title>TREND4EverySnackBiteCounts</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-857589534.jpg</image:loc><image:caption>GettyImages857589534</image:caption><image:title>GettyImages857589534</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1351767347-1.jpg</image:loc><image:caption>GettyImages13517673471</image:caption><image:title>GettyImages13517673471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Fig2_Japanese%20Viewing%20Intent%20Favors%20Familiar%2c%20Outcome-Led%20Events.png</image:loc><image:caption>Fig2JapaneseViewingIntentFavorsFamiliarOutcomeLedEvents</image:caption><image:title>Fig2JapaneseViewingIntentFavorsFamiliarOutcomeLedEvents</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Fig3_Olympic_Viewing_in_Japan.png</image:loc><image:caption>Fig3OlympicViewinginJapan</image:caption><image:title>Fig3OlympicViewinginJapan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><lastmod>2026-04-01</lastmod></url><url><loc>https://kadence.com/knowledge/how-aesthetic-packaging-shapes-filipino-consumer-behaviour/</loc><lastmod>2025-11-12</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-essential-guide-to-shopper-journey-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-658472336-1.jpg</image:loc><image:caption>GettyImages6584723361</image:caption><image:title>GettyImages6584723361</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2089465288.jpg</image:loc><image:caption>GettyImages2089465288</image:caption><image:title>GettyImages2089465288</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2220539132.jpg</image:loc><image:caption>GettyImages2220539132</image:caption><image:title>GettyImages2220539132</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><lastmod>2025-09-26</lastmod></url><url><loc>https://kadence.com/knowledge/top-10-trends-for-e-commerce-companies/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Trend-4-Learn-about-the-trend-of-bite-sized-entertainment-1024x512-4.png</image:loc><image:caption>Trend4Learnaboutthetrendofbitesizedentertainment1024x5124</image:caption><image:title>Trend4Learnaboutthetrendofbitesizedentertainment1024x5124</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-2024-07-19T124507_785.png</image:loc><image:caption>Sampleforblogpost20240719T124507785</image:caption><image:title>Sampleforblogpost20240719T124507785</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1181405477.jpg</image:loc><image:caption>GettyImages1181405477</image:caption><image:title>GettyImages1181405477</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-1024x535.png</image:loc><image:caption>Submitaresearchbrief</image:caption><image:title>submitaresearchbrief41024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><lastmod>2025-10-23</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-advantages-of-mobile-diaries-in-qualitative-market-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled-2.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled2</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-926551124-2.jpg</image:loc><image:caption>GettyImages9265511242</image:caption><image:title>GettyImages9265511242</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972-2.jpg</image:loc><image:caption>GettyImages9101449722</image:caption><image:title>GettyImages9101449722</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/thisisengineering-raeng-DbLlKd8u2Rw-unsplash-scaled-1.jpg</image:loc><image:caption>thisisengineeringraengDbLlKd8u2Rwunsplashscaled1</image:caption><image:title>thisisengineeringraengDbLlKd8u2Rwunsplashscaled1</image:title></image:image><lastmod>2025-09-26</lastmod></url><url><loc>https://kadence.com/knowledge/the-new-meaning-of-personal-choice/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/About-face_social-media-_About-face-1-04-2-1024x535-1.png</image:loc><image:caption>AboutfacesocialmediaAboutface10421024x5351</image:caption><image:title>AboutfacesocialmediaAboutface10421024x5351</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-3-1024x535.png</image:loc><image:caption>DownloadourCredentials</image:caption><image:title>downloadagencycredentialsorbrochure31024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Inside-weather-custom-furniture.png</image:loc><image:caption>Insideweathercustomfurniture</image:caption><image:title>Insideweathercustomfurniture</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20190522-02Q2_PZ6AO2tjZO4Q32mD4Iw-scaled.jpg</image:loc><image:caption>2019052202Q2PZ6AO2tjZO4Q32mD4Iwscaled</image:caption><image:title>2019052202Q2PZ6AO2tjZO4Q32mD4Iwscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/SK%20II%20Magic%20Ring%20Skin%20Test.jpg</image:loc><image:caption>SKIIMagicRingSkinTest</image:caption><image:title>SKIIMagicRingSkinTest</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1181405477.jpg</image:loc><image:caption>GettyImages1181405477</image:caption><image:title>GettyImages1181405477</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-893585104.jpg</image:loc><image:caption>GettyImages893585104</image:caption><image:title>GettyImages893585104</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2185776283.jpg</image:loc><image:caption>GettyImages2185776283</image:caption><image:title>GettyImages2185776283</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Shiseido%20Optune.jpg</image:loc><image:caption>ShiseidoOptune</image:caption><image:title>ShiseidoOptune</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><lastmod>2025-12-10</lastmod></url><url><loc>https://kadence.com/ja/case-study/understanding-usage-and-perceptions-of-plug-in-hybrid-electric-vehicles-to-shape-future-communications-for-mitsubishi-motors-in-the-uk/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/Mitsubishi.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/light-trails-on-highway-at-night-315938-1000x1000.jpg</image:loc><image:caption>lighttrailsonhighwayatnight3159381000x1000</image:caption><image:title>lighttrailsonhighwayatnight3159381000x1000</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><lastmod>2025-10-29</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/what-is-market-entry/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/nick-fewings-zF_pTLx_Dkg-unsplash-scaled-e1621847310897.jpg</image:loc><image:caption>nickfewingszFpTLxDkgunsplashscalede1621847310897</image:caption><image:title>nickfewingszFpTLxDkgunsplashscalede1621847310897</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/siora-photography-cixohzDpNIo-unsplash-scaled.jpg</image:loc><image:caption>sioraphotographycixohzDpNIounsplashscaled</image:caption><image:title>sioraphotographycixohzDpNIounsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1325219364-2.jpg</image:loc><image:caption>GettyImages13252193642</image:caption><image:title>GettyImages13252193642</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Kadence-Icon-380x380.png</image:loc><image:caption>KadenceIcon380x380</image:caption><image:title>KadenceIcon380x380</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><lastmod>2025-09-23</lastmod></url><url><loc>https://kadence.com/knowledge/how-chinese-new-year-temporarily-rewrites-consumer-spending-rules/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1882487541.jpg</image:loc><image:caption>GettyImages1882487541</image:caption><image:title>GettyImages1882487541</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Sample%20for%20blog%20post%20%20(3).png</image:loc><image:caption>Sampleforblogpost3</image:caption><image:title>Sampleforblogpost3</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535.png</image:loc><image:caption>submityourbrief</image:caption><image:title>submitaresearchbrief21024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1.jpg</image:loc><image:caption>20200129Header1</image:caption><image:title>20200129Header1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/TREND1-From%20Treat%20to%20Treatment.png</image:loc><image:caption>TREND1FromTreattoTreatment</image:caption><image:title>TREND1FromTreattoTreatment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Chinese-New_year-Celebrated-Around-the-world.png</image:loc><image:caption>ChineseNewyearCelebratedAroundtheworld</image:caption><image:title>ChineseNewyearCelebratedAroundtheworld</image:title></image:image><lastmod>2026-02-17</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/unveiling-uks-cost-of-living-study-a-summary/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1675449633-2.jpg</image:loc><image:caption>GettyImages16754496332</image:caption><image:title>GettyImages16754496332</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-29-1.png</image:loc><image:caption>CopyofSampleforblogpost291</image:caption><image:title>CopyofSampleforblogpost291</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2205287812.jpg</image:loc><image:caption>GettyImages2205287812</image:caption><image:title>GettyImages2205287812</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20191003_Green_brick.jpg</image:loc><image:caption>20191003Greenbrick</image:caption><image:title>20191003Greenbrick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><lastmod>2025-09-24</lastmod></url><url><loc>https://kadence.com/knowledge/what-is-conjoint-analysis-in-market-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972.jpg</image:loc><image:caption>GettyImages910144972</image:caption><image:title>GettyImages910144972</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Pet-owner-Personas-Cover-Page-1-1.png</image:loc><image:caption>PetownerPersonasCoverPage11</image:caption><image:title>PetownerPersonasCoverPage11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V7-Sep-16-2025-10-33-17-4305-AM.png</image:loc><image:caption>GENZGenZV7Sep1620251033174305AM</image:caption><image:title>GENZGenZV7Sep1620251033174305AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1416876179-e1675447862845.jpg</image:loc><image:caption>GettyImages1416876179e1675447862845</image:caption><image:title>GettyImages1416876179e1675447862845</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-3-Sep-16-2025-10-00-11-6754-AM.png</image:loc><image:caption>submitaresearchbrief3Sep1620251000116754AM</image:caption><image:title>submitaresearchbrief3Sep1620251000116754AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1464550329.jpg</image:loc><image:caption>GettyImages1464550329</image:caption><image:title>GettyImages1464550329</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><lastmod>2025-11-04</lastmod></url><url><loc>https://kadence.com/knowledge/content-monetisation-models-in-the-age-of-ad-blocking/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/i2V-q_gOWZQdh5NmcmzbQJpH8lMxGwDIGrkJQAF7K3GCw-YrdaLKw8mHVvjAUyuTwQXJ9qmyMtqDF2S619MZoyfwywkJLwU0oEahoe8rzkoZK4UeN0pA4wIc4PfL3PFAdAxmY24rjKSnJPWnvfc8Q.jpg</image:loc><image:caption>i2VqgOWZQdh5NmcmzbQJpH8lMxGwDIGrkJQAF7K3GCwYrdaLKw8mHVvjAUyuTwQXJ9qmyMtqDF2S619MZoyfwywkJLwU0oEahoe8rzkoZK4UeN0pA4wIc4PfL3PFAdAxmY24rjKSnJPWnvfc8Q</image:caption><image:title>i2VqgOWZQdh5NmcmzbQJpH8lMxGwDIGrkJQAF7K3GCwYrdaLKw8mHVvjAUyuTwQXJ9qmyMtqDF2S619MZoyfwywkJLwU0oEahoe8rzkoZK4UeN0pA4wIc4PfL3PFAdAxmY24rjKSnJPWnvfc8Q</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/uUu9toNLk-FQVedC7VrPVygBTJWnZqsdZQeuHma_QgS-LtnfuXVJcTEsU1VHPr_FaVemYGWFDmlgJRL9U47Dx9fhplnLCzT28Q5y_LmaqcEFoFbPMiWYPc4eP9V6iiagLBymADYkyj1FakHe5WSvf.jpg</image:loc><image:caption>uUu9toNLkFQVedC7VrPVygBTJWnZqsdZQeuHmaQgSLtnfuXVJcTEsU1VHPrFaVemYGWFDmlgJRL9U47Dx9fhplnLCzT28Q5yLmaqcEFoFbPMiWYPc4eP9V6iiagLBymADYkyj1FakHe5WSvf</image:caption><image:title>uUu9toNLkFQVedC7VrPVygBTJWnZqsdZQeuHmaQgSLtnfuXVJcTEsU1VHPrFaVemYGWFDmlgJRL9U47Dx9fhplnLCzT28Q5yLmaqcEFoFbPMiWYPc4eP9V6iiagLBymADYkyj1FakHe5WSvf</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-72-1.png</image:loc><image:caption>Sampleforblogpost721</image:caption><image:title>Sampleforblogpost721</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-1024x535.png</image:loc><image:caption>Submitaresearchbrief</image:caption><image:title>submitaresearchbrief41024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1088608128.jpg</image:loc><image:caption>GettyImages1088608128</image:caption><image:title>GettyImages1088608128</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/General-The-Future-of-Finance-1024x535-Sep-16-2025-09-46-05-7657-AM.png</image:loc><image:caption>GeneralTheFutureofFinance1024x535Sep1620250946057657AM</image:caption><image:title>GeneralTheFutureofFinance1024x535Sep1620250946057657AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Ad-blocking-usage-rate-1-1024x576.png</image:loc><image:caption>Adblockingusagerate11024x576</image:caption><image:title>Adblockingusagerate11024x576</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-19.png</image:loc><image:caption>CopyofSampleforblogpost19</image:caption><image:title>CopyofSampleforblogpost19</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-85.png</image:loc><image:caption>Sampleforblogpost85</image:caption><image:title>Sampleforblogpost85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><lastmod>2025-10-23</lastmod></url><url><loc>https://kadence.com/knowledge/ai-in-market-research-hope-or-anxiety/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-4b.png</image:loc><image:caption>DownloadourAgencyCredentials</image:caption><image:title>downloadagencycredentialsorbrochure4b</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages1162094164scaled</image:caption><image:title>GettyImages1162094164scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Tesla-and-AI.png</image:loc><image:caption>TeslaandAI</image:caption><image:title>TeslaandAI</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Jeff-Bezoz.png</image:loc><image:caption>JeffBezoz</image:caption><image:title>JeffBezoz</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Stephen-Hawking-quote.png</image:loc><image:caption>StephenHawkingquote</image:caption><image:title>StephenHawkingquote</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Elon-Musk-quote.png</image:loc><image:caption>ElonMuskquote</image:caption><image:title>ElonMuskquote</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Emerging-Trends-in-the-Global-Beverage-Industry-5-1024x535.png</image:loc><image:caption>CopyofEmergingTrendsintheGlobalBeverageIndustry51024x535</image:caption><image:title>CopyofEmergingTrendsintheGlobalBeverageIndustry51024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972.jpg</image:loc><image:caption>GettyImages910144972</image:caption><image:title>GettyImages910144972</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-Fast-Food-Flip-TREND-3-Climate-Positive-Sep-19-2025-05-31-40-8319-PM.png</image:loc><image:caption>TheFastFoodFlipTREND3ClimatePositiveSep1920250531408319PM</image:caption><image:title>TheFastFoodFlipTREND3ClimatePositiveSep1920250531408319PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1346430565.jpg</image:loc><image:caption>GettyImages1346430565</image:caption><image:title>GettyImages1346430565</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><lastmod>2026-01-28</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/why-scooters-not-cars-are-leading-asias-electric-future/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Gogoro-1.png</image:loc><image:caption>Gogoro1</image:caption><image:title>Gogoro1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Sample%20for%20blog%20post%20%20(3).png</image:loc><image:caption>Sampleforblogpost3</image:caption><image:title>Sampleforblogpost3</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/siora-photography-cixohzDpNIo-unsplash-scaled.jpg</image:loc><image:caption>sioraphotographycixohzDpNIounsplashscaled</image:caption><image:title>sioraphotographycixohzDpNIounsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-3-1024x536-1.png</image:loc><image:caption>submitaresearchbrief431024x5361</image:caption><image:title>submitaresearchbrief431024x5361</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-25-2.png</image:loc><image:caption>CopyofSampleforblogpost252</image:caption><image:title>CopyofSampleforblogpost252</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1409897250-1.jpg</image:loc><image:caption>GettyImages14098972501</image:caption><image:title>GettyImages14098972501</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Hatasu-Philippines-1.png</image:loc><image:caption>HatasuPhilippines1</image:caption><image:title>HatasuPhilippines1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Auto-Automotive-personas-1-1024x535-1.png</image:loc><image:caption>AutoAutomotivepersonas11024x5351</image:caption><image:title>AutoAutomotivepersonas11024x5351</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><lastmod>2025-09-09</lastmod></url><url><loc>https://kadence.com/knowledge/what-brands-need-to-know-about-americas-cbd-users/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1348369752.jpg</image:loc><image:caption>GettyImages1348369752</image:caption><image:title>GettyImages1348369752</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1.jpg</image:loc><image:caption>20200129Header1</image:caption><image:title>20200129Header1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20191003_Green_brick.jpg</image:loc><image:caption>20191003Greenbrick</image:caption><image:title>20191003Greenbrick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-2-1024x535.png</image:loc><image:caption>marketresearchagencycredentials</image:caption><image:title>downloadagencycredentialsorbrochure21024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><lastmod>2026-03-24</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/understanding-gen-z-insights-into-the-newest-consumer-market/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Fabletics-1.png</image:loc><image:caption>Fabletics1</image:caption><image:title>Fabletics1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-84-2.png</image:loc><image:caption>Sampleforblogpost842</image:caption><image:title>Sampleforblogpost842</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Zomato-1.png</image:loc><image:caption>Zomato1</image:caption><image:title>Zomato1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Pepsi-bring-happiness-home-1.png</image:loc><image:caption>Pepsibringhappinesshome1</image:caption><image:title>Pepsibringhappinesshome1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Nike-you-cant-stop-us-1.png</image:loc><image:caption>Nikeyoucantstopus1</image:caption><image:title>Nikeyoucantstopus1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/adrianna-geo-_C2Rgp0GDn4-unsplash-scaled-e1621847384673.jpg</image:loc><image:caption>adriannageoC2Rgp0GDn4unsplashscalede1621847384673</image:caption><image:title>adriannageoC2Rgp0GDn4unsplashscalede1621847384673</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Taco-Bell-1.png</image:loc><image:caption>TacoBell1</image:caption><image:title>TacoBell1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled-2.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled2</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Lays-1.png</image:loc><image:caption>Lays1</image:caption><image:title>Lays1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1327163560-1.jpg</image:loc><image:caption>GettyImages13271635601</image:caption><image:title>GettyImages13271635601</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-4-07-1-1024x536-Sep-19-2025-04-06-58-0757-PM.png</image:loc><image:caption>GENZGenZ40711024x536Sep1920250406580757PM</image:caption><image:title>GENZGenZ40711024x536Sep1920250406580757PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Depop-1.png</image:loc><image:caption>Depop1</image:caption><image:title>Depop1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Glossier-Feeling-Like-campaign-1.png</image:loc><image:caption>GlossierFeelingLikecampaign1</image:caption><image:title>GlossierFeelingLikecampaign1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Grab-1.png</image:loc><image:caption>Grab1</image:caption><image:title>Grab1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Greggs-1.png</image:loc><image:caption>Greggs1</image:caption><image:title>Greggs1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/McDonalds-2-1.png</image:loc><image:caption>McDonalds21</image:caption><image:title>McDonalds21</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><lastmod>2025-09-25</lastmod></url><url><loc>https://kadence.com/podcast/ep-6-sally-mueller-womaness-reaching-the-elusive-menopause-consumer/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/BL_elusive-consumer-cover-1000x432.png</image:loc><image:caption>BLelusiveconsumercover1000x432</image:caption><image:title>BLelusiveconsumercover1000x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/About%20Our%20Guest%20Images/Sally-Mueller-Headshot.jpg</image:loc><image:caption>SallyMuellerHeadshot</image:caption><image:title>SallyMuellerHeadshot</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/Featured%20images/featured%20img%20ep%206.png</image:loc><image:caption>featuredimgep6</image:caption><image:title>featuredimgep6</image:title></image:image><lastmod>2025-10-01</lastmod></url><url><loc>https://kadence.com/en-us/sector/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Ecommerce-814x372.png</image:loc><image:caption>WIMEcommerce814x372</image:caption><image:title>WIMEcommerce814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Financial-814x372.png</image:loc><image:caption>FinancialServices</image:caption><image:title>WIMFinancial814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Digo-cropped-600x600.png</image:loc><image:caption>TPDigocropped600x600</image:caption><image:title>TPDigocropped600x600</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Cindi-Collet-380x380.jpg</image:loc><image:caption>TPCindiCollet380x380</image:caption><image:title>TPCindiCollet380x380</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogosvg392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Automotive-814x372.png</image:loc><image:caption>WIMAutomotive814x372</image:caption><image:title>WIMAutomotive814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Tech-814x372.png</image:loc><image:caption>WIMTech814x372</image:caption><image:title>WIMTech814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/WH_kadence-sectors.jpg</image:loc><image:caption>WHkadencesectors</image:caption><image:title>WHkadencesectors</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Advertising-814x372.png</image:loc><image:caption>WIMAdvertising814x372</image:caption><image:title>WIMAdvertising814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Janine_300x300.png</image:loc><image:caption>JanineMichalek</image:caption><image:title>TPJanine300x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Food-and-Beverage-814x372.png</image:loc><image:caption>WIMFoodandBeverage814x372</image:caption><image:title>WIMFoodandBeverage814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Telecommunications-814x372.png</image:loc><image:caption>WIMTelecommunications814x372</image:caption><image:title>WIMTelecommunications814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Agriculture-2-814x372.png</image:loc><image:caption>WIMAgriculture2814x372</image:caption><image:title>WIMAgriculture2814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Kadence.com-preview-image.png</image:loc><image:caption>Kadencecompreviewimage</image:caption><image:title>Kadencecompreviewimage</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Media-1-814x372.png</image:loc><image:caption>WIMMedia1814x372</image:caption><image:title>WIMMedia1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_BBGMEDIA2018-1280x720-1-392x123.jpg</image:loc><image:caption>WLBBGMEDIA20181280x7201392x123</image:caption><image:title>WLBBGMEDIA20181280x7201392x123</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-220x240.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi220x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Consumer-Goods-814x372.png</image:loc><image:caption>WIMConsumerGoods814x372</image:caption><image:title>WIMConsumerGoods814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_AshAwasthi_202406_007.jpeg</image:loc><image:caption>TPAshAwasthi202406007</image:caption><image:title>TPAshAwasthi202406007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Business-to-Business-814x372.png</image:loc><image:caption>WIMBusinesstoBusiness814x372</image:caption><image:title>WIMBusinesstoBusiness814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kids-Youth-814x372.png</image:loc><image:caption>WIMKidsYouth814x372</image:caption><image:title>WIMKidsYouth814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Samsung-392x64.png</image:loc><image:caption>Samsung</image:caption><image:title>WLSamsung392x64</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_EllieTehrani_300x300.jpg</image:loc><image:caption>EllieTehrani</image:caption><image:title>TPEllieTehrani300x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Amy%20Lo_202406_006.jpg</image:loc><image:caption>TPAmyLo202406006</image:caption><image:title>TPAmyLo202406006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLdiscoverchannellogo392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Bianca_202406_004.jpg</image:loc><image:caption>TPBianca202406004</image:caption><image:title>TPBianca202406004</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Animal-Health-814x372.png</image:loc><image:caption>WIMAnimalHealth814x372</image:caption><image:title>WIMAnimalHealth814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WLMarsInclogo2019392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-5-392x178.png</image:loc><image:caption>WLunilever35392x178</image:caption><image:title>WLunilever35392x178</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><lastmod>2025-11-05</lastmod></url><url><loc>https://kadence.com/knowledge/how-rising-pet-ownership-and-market-research-uncover-emerging-trends/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/admin-ajax%20(10).png</image:loc><image:caption>adminajax10</image:caption><image:title>adminajax10</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-4.png</image:loc><image:caption>downloadagencycredentialsorbrochure4</image:caption><image:title>downloadagencycredentialsorbrochure4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1321462048-1.jpg</image:loc><image:caption>GettyImages13214620481</image:caption><image:title>GettyImages13214620481</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Pets-Who-Are-Todays-Pet-Parents-1.png</image:loc><image:caption>PetsWhoAreTodaysPetParents1</image:caption><image:title>PetsWhoAreTodaysPetParents1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1318673904-1.jpg</image:loc><image:caption>GettyImages13186739041</image:caption><image:title>GettyImages13186739041</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/bridging-the-divide-between-online-and-offline-grocery-shopping/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1351767347.jpg</image:loc><image:caption>GettyImages1351767347</image:caption><image:title>GettyImages1351767347</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-64-1.png</image:loc><image:caption>Sampleforblogpost641</image:caption><image:title>Sampleforblogpost641</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/l65SvaUvCB-f9LVggzZM_Gat4al4cMqDf0A7VGmisrwl24uUNcz65UKan6NSh20PrGiuZn3we5CkPZWqhBU3aFtawYOZaDMwo8ekzH62NiMqRt_5cQMWM_RjrlZNB2OWNR3f1Whbd1dJRfN8IT7Ej-1.jpg</image:loc><image:caption>l65SvaUvCBf9LVggzZMGat4al4cMqDf0A7VGmisrwl24uUNcz65UKan6NSh20PrGiuZn3we5CkPZWqhBU3aFtawYOZaDMwo8ekzH62NiMqRt5cQMWMRjrlZNB2OWNR3f1Whbd1dJRfN8IT7Ej1</image:caption><image:title>l65SvaUvCBf9LVggzZMGat4al4cMqDf0A7VGmisrwl24uUNcz65UKan6NSh20PrGiuZn3we5CkPZWqhBU3aFtawYOZaDMwo8ekzH62NiMqRt5cQMWMRjrlZNB2OWNR3f1Whbd1dJRfN8IT7Ej1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/6-16-1024x535-Sep-19-2025-02-36-40-2251-PM.png</image:loc><image:caption>6161024x535Sep1920250236402251PM</image:caption><image:title>6161024x535Sep1920250236402251PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-Modern-Plate-1-1024x535-Sep-19-2025-02-59-21-3772-PM.png</image:loc><image:caption>TheModernPlate11024x535Sep1920250259213772PM</image:caption><image:title>TheModernPlate11024x535Sep1920250259213772PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20191003_Green_brick.jpg</image:loc><image:caption>20191003Greenbrick</image:caption><image:title>20191003Greenbrick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1181405477.jpg</image:loc><image:caption>GettyImages1181405477</image:caption><image:title>GettyImages1181405477</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/JAljASOKSf-9F_pp6sz1GZgu_1ikWiEukRjPpkZg3mMeIk5OvwBsPOFYlXvLKkkzBDzqci1tLtrj59HPpAH5PztShGBBLeXAYdrDnZ9gIy6CLMFfV24v6NAOejqkNjrnXTYbCVPdtuhu2c_1bbleT-1.jpg</image:loc><image:caption>JAljASOKSf9Fpp6sz1GZgu1ikWiEukRjPpkZg3mMeIk5OvwBsPOFYlXvLKkkzBDzqci1tLtrj59HPpAH5PztShGBBLeXAYdrDnZ9gIy6CLMFfV24v6NAOejqkNjrnXTYbCVPdtuhu2c1bbleT1</image:caption><image:title>JAljASOKSf9Fpp6sz1GZgu1ikWiEukRjPpkZg3mMeIk5OvwBsPOFYlXvLKkkzBDzqci1tLtrj59HPpAH5PztShGBBLeXAYdrDnZ9gIy6CLMFfV24v6NAOejqkNjrnXTYbCVPdtuhu2c1bbleT1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><lastmod>2025-09-29</lastmod></url><url><loc>https://kadence.com/ja/office/market-research-in-india/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WIInsightActivation</image:caption><image:title>WIInsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>ConductingOnlineResearchinAsia2</image:caption><image:title>WIMConductingOnlineResearchinAsia2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_real-estate.svg</image:loc><image:caption>WIrealestate</image:caption><image:title>WIrealestate</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_global.svg</image:loc><image:caption>WIglobal</image:caption><image:title>WIglobal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090.jpg</image:loc><image:caption>WHshanelahiDDiLYtF88wunsplashscaled2180x1090</image:caption><image:title>WHshanelahiDDiLYtF88wunsplashscaled2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WICustomerAndMarket</image:caption><image:title>WICustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premiumhomeappliancesfridgewashingmachine</image:caption><image:title>WIMPremiumhomeappliancesfridgewashingmachine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/shan-elahi-DDiLYt_F88w-unsplash-scaled%20(1)-2.jpg</image:loc><image:caption>shanelahiDDiLYtF88wunsplashscaled12</image:caption><image:title>shanelahiDDiLYtF88wunsplashscaled12</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_location-1.svg</image:loc><image:caption>WIlocation1</image:caption><image:title>WIlocation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_project.svg</image:loc><image:caption>WIproject</image:caption><image:title>WIproject</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/yoodo_gobear.png</image:loc><image:caption>yoodogobear</image:caption><image:title>yoodogobear</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_justin-chrn-Fj0HNCtVcMY-unsplash-1440x432.jpg</image:loc><image:caption>WHjustinchrnFj0HNCtVcMYunsplash1440x432</image:caption><image:title>WHjustinchrnFj0HNCtVcMYunsplash1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WIFieldworkServices</image:caption><image:title>WIFieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_languages.svg</image:loc><image:caption>WIlanguages</image:caption><image:title>WIlanguages</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIMedwardheuKyzXEc2ksunsplash1814x372</image:caption><image:title>WIMedwardheuKyzXEc2ksunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_cup.svg</image:loc><image:caption>WIcup</image:caption><image:title>WIcup</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_chat.svg</image:loc><image:caption>chat</image:caption><image:title>WIchat</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/vital-strategies-logo.png</image:loc><image:caption>vitalstrategieslogo</image:caption><image:title>vitalstrategieslogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611-814x372.jpg</image:loc><image:caption>WIMclaybankshwLAI5lRhdMunsplash1e1614876480611814x372</image:caption><image:title>WIMclaybankshwLAI5lRhdMunsplash1e1614876480611814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432.jpg</image:loc><image:caption>Plug</image:caption><image:title>WIMpaulhanaokaRJkKjLu8I9Iunsplash1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WIBrandAndAdvertising</image:caption><image:title>WIBrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WHanastasiadulgierQboRVYU6sfQunsplash12180x1090</image:caption><image:title>WHanastasiadulgierQboRVYU6sfQunsplash12180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Havells_Logo.svg-364x240.png</image:loc><image:caption>Havells</image:caption><image:title>WL1200pxHavellsLogosvg364x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:caption><image:title>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WIProductDevelopment</image:caption><image:title>WIProductDevelopment</image:title></image:image><lastmod>2025-10-16</lastmod></url><url><loc>https://kadence.com/services-category/brand-and-advertising-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>KadenceChina</image:caption><image:title>WIMarticle88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432.jpg</image:loc><image:caption>BloombergNeuroscience</image:caption><image:title>WIMballshapedcirclecloseupdark414860copy1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>KadenceIndia</image:caption><image:title>WIMIndiaOffice88x88003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>MarketresearchinAsia</image:caption><image:title>WIMPhilippinesOffice88x88009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WIBrandAndAdvertising</image:caption><image:title>WIBrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-814167708-scaled.jpg</image:loc><image:caption>GettyImages814167708scaled</image:caption><image:title>GettyImages814167708scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Ad-testing.svg</image:loc><image:caption>WIAdtesting</image:caption><image:title>WIAdtesting</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-vietnam.png</image:loc><image:caption>KadenceVietnamofficeteam</image:caption><image:title>officevietnam</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_yoodo_gobear_web_logo-392x133.png</image:loc><image:caption>GoBear</image:caption><image:title>WLyoodogobearweblogo392x133</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_light-trails-on-highway-at-night-315938-1440x432.jpg</image:loc><image:caption>CarsonHighwayatNight</image:caption><image:title>WIMlighttrailsonhighwayatnight3159381440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Campaign-development.svg</image:loc><image:caption>WICampaigndevelopment</image:caption><image:title>WICampaigndevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogosvg392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Featured%20Images/GettyImages-1336515431-scaled.jpg</image:loc><image:caption>GettyImages1336515431scaled</image:caption><image:title>GettyImages1336515431scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-12.png</image:loc><image:caption>CopyofSampleforblogpost12</image:caption><image:title>CopyofSampleforblogpost12</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-.png</image:loc><image:caption>Sampleforblogpost</image:caption><image:title>Sampleforblogpost</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>ashopinTokyoJapan</image:caption><image:title>WIMJapanOffice88x88007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>KadenceUSAteamphoto</image:caption><image:title>WIMUSOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WLBridgestonelogo288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLdiscoverchannellogo392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>KadenceThailand</image:caption><image:title>WIMThailandOffice88x8811</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>KadenceIndiaofficeteam</image:caption><image:title>WIMIndiaOffice88x88002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/market-research-us.jpg</image:loc><image:caption>marketresearchus</image:caption><image:title>marketresearchus</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>JapanTokyo</image:caption><image:title>WIMJapanOffice88x88006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL1200pxSamsungwordmarksvg144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>KadenceSingaporeofficeteam</image:caption><image:title>WIMKadenceSingaporeoffice88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_About_face_1024x1024.png</image:loc><image:caption>AboutFace</image:caption><image:title>WIMAboutface1024x1024</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bloomberg_Media_stack_blk-144x45.png</image:loc><image:caption>BloombergMedia</image:caption><image:title>WLBloombergMediastackblk144x45</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-220x240.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi220x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>KadenceIndonesiaofficeteam</image:caption><image:title>WIMIndonesiaOffice88x884</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Brand-and-advertising-research--scaled.jpg</image:loc><image:caption>Brandandadvertisingresearchscaled</image:caption><image:title>Brandandadvertisingresearchscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIMTestimonials3304x304002</image:caption><image:title>WIMTestimonials3304x304002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-philippines-88x88.jpg</image:loc><image:caption>officephilippines88x88</image:caption><image:title>officephilippines88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Campaign-effectiveness.svg</image:loc><image:caption>WICampaigneffectiveness</image:caption><image:title>WICampaigneffectiveness</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_288x83.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars288x83</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WLMarsInclogo2019392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/Mitsubishi.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UKoffice</image:caption><image:title>WIMUKOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogo288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>KadenceIndonesia</image:caption><image:title>WIMIndonesiaOffice88x885</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_annie-spratt-0cPSKUEANqU-unsplash-1440x432.jpg</image:loc><image:caption>WIManniespratt0cPSKUEANqUunsplash1440x432</image:caption><image:title>WIManniespratt0cPSKUEANqUunsplash1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Unilever-food-solutions-300x113.png</image:loc><image:caption>unileverfoodsolutions</image:caption><image:title>WLUnileverfoodsolutions300x113</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>KadenceChinaofficeteam</image:caption><image:title>WIMKadenceChina88x88001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>KadenceUKofficeteam</image:caption><image:title>WIMUKOffice88x8813</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_favorite-heart.svg</image:loc><image:caption>WIfavoriteheart</image:caption><image:title>WIfavoriteheart</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2155547335.jpg</image:loc><image:caption>GettyImages2155547335</image:caption><image:title>GettyImages2155547335</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIMTestimonials3903x651001</image:caption><image:title>WIMTestimonials3903x651001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Services%20Hero/Brand%20and%20advertising%20research.jpg</image:loc><image:caption>Brandandadvertisingresearch</image:caption><image:title>Brandandadvertisingresearch</image:title></image:image><lastmod>2025-10-16</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-cmos-can-drive-growth-amid-shrinking-budgets-and-rising-costs/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/thisisengineering-raeng-DbLlKd8u2Rw-unsplash-scaled-1.jpg</image:loc><image:caption>thisisengineeringraengDbLlKd8u2Rwunsplashscaled1</image:caption><image:title>thisisengineeringraengDbLlKd8u2Rwunsplashscaled1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535.png</image:loc><image:caption>submityourbrief</image:caption><image:title>submitaresearchbrief21024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1088608128-1.jpg</image:loc><image:caption>GettyImages10886081281</image:caption><image:title>GettyImages10886081281</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-477424223-1.jpg</image:loc><image:caption>GettyImages4774242231</image:caption><image:title>GettyImages4774242231</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-32-1024x535.png</image:loc><image:caption>brandanalysis</image:caption><image:title>1321024x535</image:title></image:image><lastmod>2026-01-30</lastmod></url><url><loc>https://kadence.com/knowledge/what-are-the-four-market-entry-strategies/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-60.png</image:loc><image:caption>Sampleforblogpost60</image:caption><image:title>Sampleforblogpost60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/erik-mclean-ZXNRnAUDsss-unsplash-scaled-e1621847359729.jpg</image:loc><image:caption>erikmcleanZXNRnAUDsssunsplashscalede1621847359729</image:caption><image:title>erikmcleanZXNRnAUDsssunsplashscalede1621847359729</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1321462048-1.jpg</image:loc><image:caption>GettyImages13214620481</image:caption><image:title>GettyImages13214620481</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><lastmod>2025-09-19</lastmod></url><url><loc>https://kadence.com/en-us/case-study/establishing-a-pan-asian-financial-health-index-for-gobear/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Case%20Studies/7th%20oage%20hero%20sec.jpg</image:loc><image:caption>7thoageherosec</image:caption><image:title>7thoageherosec</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/yoodo_gobear.png</image:loc><image:caption>yoodogobear</image:caption><image:title>yoodogobear</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>ConductingOnlineResearchinAsia2</image:caption><image:title>WIMConductingOnlineResearchinAsia2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><lastmod>2025-10-23</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-city-farming-is-transforming-the-way-we-get-our-food-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1305487364-1-1.jpg</image:loc><image:caption>GettyImages130548736411</image:caption><image:title>GettyImages130548736411</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1351767347.jpg</image:loc><image:caption>GettyImages1351767347</image:caption><image:title>GettyImages1351767347</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-3-1024x535-Sep-19-2025-05-10-35-2536-PM.png</image:loc><image:caption>downloadagencycredentialsorbrochure31024x535Sep1920250510352536PM</image:caption><image:title>downloadagencycredentialsorbrochure31024x535Sep1920250510352536PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Infarms-1024x768-1.png</image:loc><image:caption>Infarms1024x7681</image:caption><image:title>Infarms1024x7681</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/AeroFarms-1.png</image:loc><image:caption>AeroFarms1</image:caption><image:title>AeroFarms1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20191003_Green_brick.jpg</image:loc><image:caption>20191003Greenbrick</image:caption><image:title>20191003Greenbrick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-96-1.png</image:loc><image:caption>CopyofSampleforblogpost961</image:caption><image:title>CopyofSampleforblogpost961</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Trend-5-Learn-about-the-growing-trend-of-sustainable-entertainment-1024x512-3.png</image:loc><image:caption>Trend5Learnaboutthegrowingtrendofsustainableentertainment1024x5123</image:caption><image:title>Trend5Learnaboutthegrowingtrendofsustainableentertainment1024x5123</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sky-Greens-1.png</image:loc><image:caption>SkyGreens1</image:caption><image:title>SkyGreens1</image:title></image:image><lastmod>2025-09-29</lastmod></url><url><loc>https://kadence.com/guide-to-the-future-of-product-marketing/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence.com-preview-image.png</image:loc><image:caption>Kadencecompreviewimage</image:caption><image:title>Kadencecompreviewimage</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><lastmod>2025-09-30</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-asian-consumer/</loc><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/closeup-young-asian-women-using-the-smart-mobile-p-2021-08-30-12-16-01-utc-scaled.jpg</image:loc><image:caption>closeupyoungasianwomenusingthesmartmobilep20210830121601utcscaled</image:caption><image:title>closeupyoungasianwomenusingthesmartmobilep20210830121601utcscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/icon_unilever.png</image:loc><image:caption>iconunilever</image:caption><image:title>iconunilever</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_288x83.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars288x83</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/young-asian-woman-with-shopping-bags-on-yellow-bac-2021-10-07-20-32-11-utc-200x300.jpg</image:loc><image:caption>youngasianwomanwithshoppingbagsonyellowbac20211007203211utc200x300</image:caption><image:title>youngasianwomanwithshoppingbagsonyellowbac20211007203211utc200x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported%20sitepage%20images/BL_15-Three-Front-Pages-527x600.png</image:loc><image:caption>BL15ThreeFrontPages527x600</image:caption><image:title>BL15ThreeFrontPages527x600</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/samsung%20logo.png</image:loc><image:caption>samsunglogo</image:caption><image:title>samsunglogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogosvg392x69</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/office/market-research-in-europe/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:caption><image:title>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_team.svg</image:loc><image:caption>WIteam</image:caption><image:title>WIteam</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Hairdresser-1440x432.jpg</image:loc><image:caption>WIMHairdresser1440x432</image:caption><image:title>WIMHairdresser1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wallstreetjournallogo</image:caption><image:title>wallstreetjournallogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WIBrandAndAdvertising</image:caption><image:title>WIBrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WIInsightActivation</image:caption><image:title>WIInsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_adam-wilson-I2f5BbeXPVY-unsplash-scaled-720x216.jpg</image:loc><image:caption>WIMadamwilsonI2f5BbeXPVYunsplashscaled720x216</image:caption><image:title>WIMadamwilsonI2f5BbeXPVYunsplashscaled720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_project.svg</image:loc><image:caption>WIproject</image:caption><image:title>WIproject</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Asahi_logo.svg-144x56.png</image:loc><image:caption>Asahi</image:caption><image:title>WLAsahilogosvg144x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIMchuttersnapmfo1E7omzkunsplash720x216</image:caption><image:title>WIMchuttersnapmfo1E7omzkunsplash720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/anastasia-dulgier-QboRVYU6sfQ-unsplash-1-scaled.jpg</image:loc><image:caption>anastasiadulgierQboRVYU6sfQunsplash1scaled</image:caption><image:title>anastasiadulgierQboRVYU6sfQunsplash1scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611-814x372.jpg</image:loc><image:caption>WIMclaybankshwLAI5lRhdMunsplash1e1614876480611814x372</image:caption><image:title>WIMclaybankshwLAI5lRhdMunsplash1e1614876480611814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>ConductingOnlineResearchinAsia2</image:caption><image:title>WIMConductingOnlineResearchinAsia2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_global.svg</image:loc><image:caption>WIglobal</image:caption><image:title>WIglobal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_cup.svg</image:loc><image:caption>WIcup</image:caption><image:title>WIcup</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WICustomerAndMarket</image:caption><image:title>WICustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WHanastasiadulgierQboRVYU6sfQunsplash12180x1090</image:caption><image:title>WHanastasiadulgierQboRVYU6sfQunsplash12180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_languages.svg</image:loc><image:caption>WIlanguages</image:caption><image:title>WIlanguages</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WIFieldworkServices</image:caption><image:title>WIFieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_location-1.svg</image:loc><image:caption>WIlocation1</image:caption><image:title>WIlocation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:caption><image:title>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WIProductDevelopment</image:caption><image:title>WIProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIMedwardheuKyzXEc2ksunsplash1814x372</image:caption><image:title>WIMedwardheuKyzXEc2ksunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_chat.svg</image:loc><image:caption>chat</image:caption><image:title>WIchat</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_light-trails-on-highway-at-night-315938-1440x432.jpg</image:loc><image:caption>CarsonHighwayatNight</image:caption><image:title>WIMlighttrailsonhighwayatnight3159381440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_green-user-27x27.png</image:loc><image:caption>WIgreenuser27x27</image:caption><image:title>WIgreenuser27x27</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_India_407x186.jpg</image:loc><image:caption>MarketresearchinIndia</image:caption><image:title>WIMIndia407x186</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-rise-of-the-wristband-nation-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20191003_Green_brick.jpg</image:loc><image:caption>20191003Greenbrick</image:caption><image:title>20191003Greenbrick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-1-1-1.png</image:loc><image:caption>CopyofSampleforblogpost111</image:caption><image:title>CopyofSampleforblogpost111</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages1162094164scaled</image:caption><image:title>GettyImages1162094164scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-1-1024x535.png</image:loc><image:caption>DownloadourAgencyCredentials</image:caption><image:title>downloadagencycredentialsorbrochure11024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1305487364-1-1.jpg</image:loc><image:caption>GettyImages130548736411</image:caption><image:title>GettyImages130548736411</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Feeling-Good-cover-ad-1024x535.png</image:loc><image:caption>fitnessmedtechindustrytrendsreport</image:caption><image:title>FeelingGoodcoverad1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/en-us/case-study/supporting-a-global-pet-nutrition-leader-in-redesigning-their-packaging</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-68-1.png</image:loc><image:caption>CopyofSampleforblogpost681</image:caption><image:title>CopyofSampleforblogpost681</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_OnlineAsia_580x580.png</image:loc><image:caption>WHOnlineAsia580x580</image:caption><image:title>WHOnlineAsia580x580</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-2205407624-1.jpg</image:loc><image:caption>GettyImages22054076241</image:caption><image:title>GettyImages22054076241</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2223656176.jpg</image:loc><image:caption>GettyImages2223656176</image:caption><image:title>GettyImages2223656176</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><lastmod>2025-12-17</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/what-is-quantitative-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-66-1.png</image:loc><image:caption>Sampleforblogpost661</image:caption><image:title>Sampleforblogpost661</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/pexels-marta-longas-3143085-scaled-1.jpg</image:loc><image:caption>pexelsmartalongas3143085scaled1</image:caption><image:title>pexelsmartalongas3143085scaled1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Kadence-Icon-380x380.png</image:loc><image:caption>KadenceIcon380x380</image:caption><image:title>KadenceIcon380x380</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200604-08empty-concrete-tunnel-through-mosque-1007431-1.jpg</image:loc><image:caption>2020060408emptyconcretetunnelthroughmosque10074311</image:caption><image:title>2020060408emptyconcretetunnelthroughmosque10074311</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972-2.jpg</image:loc><image:caption>GettyImages9101449722</image:caption><image:title>GettyImages9101449722</image:title></image:image><lastmod>2026-01-23</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/pet-parenting-goes-premium-as-owners-prioritize-wellness-over-cost/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-1-2-1.png</image:loc><image:caption>CopyofSampleforblogpost121</image:caption><image:title>CopyofSampleforblogpost121</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/How-millennials-love-eco-conscious-brands-1-1024x512-Sep-19-2025-08-45-43-5799-PM.png</image:loc><image:caption>Howmillennialsloveecoconsciousbrands11024x512Sep1920250845435799PM</image:caption><image:title>Howmillennialsloveecoconsciousbrands11024x512Sep1920250845435799PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1318673904-1-2.jpg</image:loc><image:caption>GettyImages131867390412</image:caption><image:title>GettyImages131867390412</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1305487364-1-1.jpg</image:loc><image:caption>GettyImages130548736411</image:caption><image:title>GettyImages130548736411</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20191003_Green_brick.jpg</image:loc><image:caption>20191003Greenbrick</image:caption><image:title>20191003Greenbrick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-3-1024x535-Sep-19-2025-09-01-21-4017-PM.png</image:loc><image:caption>downloadagencycredentialsorbrochure31024x535Sep1920250901214017PM</image:caption><image:title>downloadagencycredentialsorbrochure31024x535Sep1920250901214017PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><lastmod>2025-09-29</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-animes-global-influence-drives-fandom-merchandise-and-experiential-growth/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/7-50-1-1024x1024-2.png</image:loc><image:caption>75011024x10242</image:caption><image:title>75011024x10242</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-63-1024x1024-2.png</image:loc><image:caption>1631024x10242</image:caption><image:title>1631024x10242</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/siora-photography-cixohzDpNIo-unsplash-scaled.jpg</image:loc><image:caption>sioraphotographycixohzDpNIounsplashscaled</image:caption><image:title>sioraphotographycixohzDpNIounsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1351767347.jpg</image:loc><image:caption>GettyImages1351767347</image:caption><image:title>GettyImages1351767347</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/image-2-2.png</image:loc><image:caption>image22</image:caption><image:title>image22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/2-64-1-1024x1024-2.png</image:loc><image:caption>26411024x10242</image:caption><image:title>26411024x10242</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535-Sep-19-2025-06-49-24-7308-PM.png</image:loc><image:caption>submitaresearchbrief21024x535Sep1920250649247308PM</image:caption><image:title>submitaresearchbrief21024x535Sep1920250649247308PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/5-55-1024x1024-2.png</image:loc><image:caption>5551024x10242</image:caption><image:title>5551024x10242</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/giuseppe-famiani-3R1pWT9PUS0-unsplash-scaled-e1621846768745-2.jpg</image:loc><image:caption>giuseppefamiani3R1pWT9PUS0unsplashscalede16218467687452</image:caption><image:title>giuseppefamiani3R1pWT9PUS0unsplashscalede16218467687452</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Trend-3-Uncover-the-trends-in-mobile-media-consumption-1024x512-Sep-19-2025-06-26-25-6859-PM.png</image:loc><image:caption>Trend3Uncoverthetrendsinmobilemediaconsumption1024x512Sep1920250626256859PM</image:caption><image:title>Trend3Uncoverthetrendsinmobilemediaconsumption1024x512Sep1920250626256859PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/9-31-1024x1024-2.png</image:loc><image:caption>9311024x10242</image:caption><image:title>9311024x10242</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/anime-2-1024x1024-2.png</image:loc><image:caption>anime21024x10242</image:caption><image:title>anime21024x10242</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-31-2.png</image:loc><image:caption>CopyofSampleforblogpost312</image:caption><image:title>CopyofSampleforblogpost312</image:title></image:image><lastmod>2025-10-09</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-gen-x-factor-kadence</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/The%20Gen%20X%20Factor-cover.png</image:loc><image:caption>TheGenXFactorcover</image:caption><image:title>TheGenXFactorcover</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2220539214.jpg</image:loc><image:caption>GettyImages2220539214</image:caption><image:title>GettyImages2220539214</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><lastmod>2025-12-13</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-new-reality-of-purpose-driven-marketing-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1440375312-1.jpg</image:loc><image:caption>GettyImages14403753121</image:caption><image:title>GettyImages14403753121</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-3-2.png</image:loc><image:caption>Sampleforblogpost32</image:caption><image:title>Sampleforblogpost32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-Modern-Plate-1-1024x535.png</image:loc><image:caption>globaldiningtrends</image:caption><image:title>TheModernPlate11024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1219583078-2.jpg</image:loc><image:caption>GettyImages12195830782</image:caption><image:title>GettyImages12195830782</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-40-2.png</image:loc><image:caption>CopyofSampleforblogpost402</image:caption><image:title>CopyofSampleforblogpost402</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535.png</image:loc><image:caption>submityourbrief</image:caption><image:title>submitaresearchbrief21024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/HM-campaign.png</image:loc><image:caption>hmcampaign</image:caption><image:title>HMcampaign</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/8-trends-set-to-revolutionize-the-manufacturing-industry-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2211124968%20(1).jpg</image:loc><image:caption>GettyImages22111249681</image:caption><image:title>GettyImages22111249681</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-1-1024x535.png</image:loc><image:caption>Submitaresearchbrief</image:caption><image:title>submitaresearchbrief11024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1305487364-1-1.jpg</image:loc><image:caption>GettyImages130548736411</image:caption><image:title>GettyImages130548736411</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1576384659-2.jpg</image:loc><image:caption>GettyImages15763846592</image:caption><image:title>GettyImages15763846592</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Fashion-Personas-cover-1024x576-2.png</image:loc><image:caption>FashionPersonascover1024x5762</image:caption><image:title>FashionPersonascover1024x5762</image:title></image:image><lastmod>2025-12-10</lastmod></url><url><loc>https://kadence.com/ja/case-study/embedding-a-customer-centric-culture-to-inform-all-areas-of-business-strategy-for-havells/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Case%20Studies/6th%20page%20hero%20sec.jpg</image:loc><image:caption>6thpageherosec</image:caption><image:title>6thpageherosec</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>ConductingOnlineResearchinAsia2</image:caption><image:title>WIMConductingOnlineResearchinAsia2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Workshops-scaled-407x186-1.jpg</image:loc><image:caption>Workshops</image:caption><image:title>Workshopsscaled407x1861</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/havells%20logo.png</image:loc><image:caption>havellslogo</image:caption><image:title>havellslogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200604-08empty-concrete-tunnel-through-mosque-1007431-2.jpg</image:loc><image:caption>2020060408emptyconcretetunnelthroughmosque10074312</image:caption><image:title>2020060408emptyconcretetunnelthroughmosque10074312</image:title></image:image><lastmod>2025-10-29</lastmod></url><url><loc>https://kadence.com/knowledge/the-gen-x-factor-kadence</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2220539214.jpg</image:loc><image:caption>GettyImages2220539214</image:caption><image:title>GettyImages2220539214</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/The%20Gen%20X%20Factor-cover.png</image:loc><image:caption>TheGenXFactorcover</image:caption><image:title>TheGenXFactorcover</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><lastmod>2025-12-12</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/advanced-techniques-for-persona-driven-content-strategy/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-Faces-of-Beauty-1024x535-Sep-19-2025-03-33-25-1277-PM.png</image:loc><image:caption>TheFacesofBeauty1024x535Sep1920250333251277PM</image:caption><image:title>TheFacesofBeauty1024x535Sep1920250333251277PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/adrianna-geo-_C2Rgp0GDn4-unsplash-scaled-e1621847384673.jpg</image:loc><image:caption>adriannageoC2Rgp0GDn4unsplashscalede1621847384673</image:caption><image:title>adriannageoC2Rgp0GDn4unsplashscalede1621847384673</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2185776283.jpg</image:loc><image:caption>GettyImages2185776283</image:caption><image:title>GettyImages2185776283</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1219583078-2.jpg</image:loc><image:caption>GettyImages12195830782</image:caption><image:title>GettyImages12195830782</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-22-2.png</image:loc><image:caption>CopyofSampleforblogpost222</image:caption><image:title>CopyofSampleforblogpost222</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-4-1024x535-Sep-19-2025-03-47-53-1827-PM.png</image:loc><image:caption>downloadagencycredentialsorbrochure41024x535Sep1920250347531827PM</image:caption><image:title>downloadagencycredentialsorbrochure41024x535Sep1920250347531827PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><lastmod>2026-01-28</lastmod></url><url><loc>https://kadence.com/knowledge/8-types-of-pet-owners-and-their-personas/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Pet-owner-Personas-Cover-Page-1-300x169-3.png</image:loc><image:caption>PetownerPersonasCoverPage1300x1693</image:caption><image:title>PetownerPersonasCoverPage1300x1693</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Featured%20Images/GettyImages-1735408313.jpg</image:loc><image:caption>GettyImages1735408313</image:caption><image:title>GettyImages1735408313</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><lastmod>2025-10-06</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/competitive-intelligence-gathering-understanding-the-importance-of-staying-ahead-of-the-competition/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972-2.jpg</image:loc><image:caption>GettyImages9101449722</image:caption><image:title>GettyImages9101449722</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-840665738-2.jpg</image:loc><image:caption>GettyImages8406657382</image:caption><image:title>GettyImages8406657382</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1321462048-1.jpg</image:loc><image:caption>GettyImages13214620481</image:caption><image:title>GettyImages13214620481</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><lastmod>2025-09-29</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-to-develop-a-market-entry-strategy-for-india/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200604-08empty-concrete-tunnel-through-mosque-1007431-1.jpg</image:loc><image:caption>2020060408emptyconcretetunnelthroughmosque10074311</image:caption><image:title>2020060408emptyconcretetunnelthroughmosque10074311</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/deepak-kosta-bm1pm8HjpCs-unsplash-scaled-1.jpg</image:loc><image:caption>deepakkostabm1pm8HjpCsunsplashscaled1</image:caption><image:title>deepakkostabm1pm8HjpCsunsplashscaled1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/smiling-woman-holding-black-smartphone-937541-e1594957269376-2.jpg</image:loc><image:caption>smilingwomanholdingblacksmartphone937541e15949572693762</image:caption><image:title>smilingwomanholdingblacksmartphone937541e15949572693762</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/siora-photography-cixohzDpNIo-unsplash-scaled.jpg</image:loc><image:caption>sioraphotographycixohzDpNIounsplashscaled</image:caption><image:title>sioraphotographycixohzDpNIounsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/hardik-joshi-niUei6OnuiA-unsplash-1024x498-1.jpg</image:loc><image:caption>hardikjoshiniUei6OnuiAunsplash1024x4981</image:caption><image:title>hardikjoshiniUei6OnuiAunsplash1024x4981</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Kadence-Icon-380x380.png</image:loc><image:caption>KadenceIcon380x380</image:caption><image:title>KadenceIcon380x380</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972-2.jpg</image:loc><image:caption>GettyImages9101449722</image:caption><image:title>GettyImages9101449722</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><lastmod>2026-01-23</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/top-4-trends-set-to-disrupt-the-ecommerce-industry-in-2025/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1777826378.jpg</image:loc><image:caption>GettyImages1777826378</image:caption><image:title>GettyImages1777826378</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1181405477.jpg</image:loc><image:caption>GettyImages1181405477</image:caption><image:title>GettyImages1181405477</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1305487364-1-1.jpg</image:loc><image:caption>GettyImages130548736411</image:caption><image:title>GettyImages130548736411</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-3-1024x535.png</image:loc><image:caption>Submityourmarketresearchbrief</image:caption><image:title>submitaresearchbrief31024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-1-1024x535.png</image:loc><image:caption>onlineshoppingconsumertrendsreport</image:caption><image:title>111024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2089465288.jpg</image:loc><image:caption>GettyImages2089465288</image:caption><image:title>GettyImages2089465288</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/knowledge/market-entry-into-indonesia/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Featured%20Images/nathan-dumlao-oRKF_ZBJYGM-unsplash-scaled-e1630469828604.jpg</image:loc><image:caption>nathandumlaooRKFZBJYGMunsplashscalede1630469828604</image:caption><image:title>nathandumlaooRKFZBJYGMunsplashscalede1630469828604</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-Modern-Plate-1-1024x535-Sep-16-2025-10-59-08-3210-AM.png</image:loc><image:caption>TheModernPlate11024x535Sep1620251059083210AM</image:caption><image:title>TheModernPlate11024x535Sep1620251059083210AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-60.png</image:loc><image:caption>Sampleforblogpost60</image:caption><image:title>Sampleforblogpost60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1210286581.jpg</image:loc><image:caption>GettyImages1210286581</image:caption><image:title>GettyImages1210286581</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V7-1024x535-Sep-16-2025-11-10-32-8233-AM.png</image:loc><image:caption>GENZGenZV71024x535Sep1620251110328233AM</image:caption><image:title>GENZGenZV71024x535Sep1620251110328233AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-67.png</image:loc><image:caption>Sampleforblogpost67</image:caption><image:title>Sampleforblogpost67</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><lastmod>2025-11-03</lastmod></url><url><loc>https://kadence.com/knowledge/the-role-of-telephone-depth-interviews-tdis-in-market-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-41.png</image:loc><image:caption>Sampleforblogpost41</image:caption><image:title>Sampleforblogpost41</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Trend-3-Uncover-the-trends-in-mobile-media-consumption-768x384-Sep-19-2025-07-51-37-1350-PM.png</image:loc><image:caption>Trend3Uncoverthetrendsinmobilemediaconsumption768x384Sep1920250751371350PM</image:caption><image:title>Trend3Uncoverthetrendsinmobilemediaconsumption768x384Sep1920250751371350PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-4-768x401-Sep-19-2025-07-27-32-5998-PM.png</image:loc><image:caption>downloadagencycredentialsorbrochure4768x401Sep1920250727325998PM</image:caption><image:title>downloadagencycredentialsorbrochure4768x401Sep1920250727325998PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972.jpg</image:loc><image:caption>GettyImages910144972</image:caption><image:title>GettyImages910144972</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Screenshot%202025-11-07%20at%205.17.09%20PM.png</image:loc><image:caption>Screenshot20251107at51709PM</image:caption><image:title>Screenshot20251107at51709PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-17.png</image:loc><image:caption>CopyofSampleforblogpost17</image:caption><image:title>CopyofSampleforblogpost17</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><lastmod>2025-11-03</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/addressing-housing-and-healthcare-crises-for-malaysias-youth-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Banner-luxury-travel-study.png</image:loc><image:caption>Bannerluxurytravelstudy</image:caption><image:title>Bannerluxurytravelstudy</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1-1.jpg</image:loc><image:caption>20200129Header11</image:caption><image:title>20200129Header11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20191003_Green_brick.jpg</image:loc><image:caption>20191003Greenbrick</image:caption><image:title>20191003Greenbrick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-2b-1024x535.png</image:loc><image:caption>DownloadourAgencyCredentials</image:caption><image:title>downloadagencycredentialsorbrochure2b1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-87-1.png</image:loc><image:caption>CopyofSampleforblogpost871</image:caption><image:title>CopyofSampleforblogpost871</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><lastmod>2025-10-30</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-modern-guide-to-observing-focus-groups/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972-2.jpg</image:loc><image:caption>GettyImages9101449722</image:caption><image:title>GettyImages9101449722</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/As-introduction-to-Data-collection-in-marketing-research-2.jpg</image:loc><image:caption>AsintroductiontoDatacollectioninmarketingresearch2</image:caption><image:title>AsintroductiontoDatacollectioninmarketingresearch2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1790208304-1.jpg</image:loc><image:caption>GettyImages17902083041</image:caption><image:title>GettyImages17902083041</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled-2.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled2</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-Modern-Plate-1-1024x535-Sep-19-2025-03-57-20-1254-PM.png</image:loc><image:caption>TheModernPlate11024x535Sep1920250357201254PM</image:caption><image:title>TheModernPlate11024x535Sep1920250357201254PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535-Sep-19-2025-04-01-19-0005-PM.png</image:loc><image:caption>submitaresearchbrief21024x535Sep1920250401190005PM</image:caption><image:title>submitaresearchbrief21024x535Sep1920250401190005PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><lastmod>2025-09-26</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/why-ai-will-not-replace-human-researchers-yet/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Margin-of-Error-Try-the-calculator-1024x536-1.png</image:loc><image:caption>MarginofErrorTrythecalculator1024x5361</image:caption><image:title>MarginofErrorTrythecalculator1024x5361</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1305487364-1-1.jpg</image:loc><image:caption>GettyImages130548736411</image:caption><image:title>GettyImages130548736411</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-32-1024x535-Sep-19-2025-06-56-26-8760-PM.png</image:loc><image:caption>1321024x535Sep1920250656268760PM</image:caption><image:title>1321024x535Sep1920250656268760PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages1162094164scaled</image:caption><image:title>GettyImages1162094164scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/siora-photography-cixohzDpNIo-unsplash-scaled.jpg</image:loc><image:caption>sioraphotographycixohzDpNIounsplashscaled</image:caption><image:title>sioraphotographycixohzDpNIounsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1393651004-1.jpg</image:loc><image:caption>GettyImages13936510041</image:caption><image:title>GettyImages13936510041</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><lastmod>2025-09-23</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/6-market-research-industry-trends-worth-watching/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1305487364-1-1.jpg</image:loc><image:caption>GettyImages130548736411</image:caption><image:title>GettyImages130548736411</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Trend-3-Uncover-the-trends-in-mobile-media-consumption_-1-1024x512.png</image:loc><image:caption>mediaandentertainmenttrendsreport</image:caption><image:title>Trend3Uncoverthetrendsinmobilemediaconsumption11024x512</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled-2.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled2</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1321462048-1.jpg</image:loc><image:caption>GettyImages13214620481</image:caption><image:title>GettyImages13214620481</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1133802746-1-1.jpg</image:loc><image:caption>GettyImages113380274611</image:caption><image:title>GettyImages113380274611</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-2-1024x535.png</image:loc><image:caption>marketresearchagencycredentials</image:caption><image:title>downloadagencycredentialsorbrochure21024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><lastmod>2026-01-28</lastmod></url><url><loc>https://kadence.com/knowledge/costco-membership-crackdown-what-it-reveals-about-consumer-loyalty-and-brand-integrity/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Screen-Shot-2024-09-22-at-4_17_25-PM.png</image:loc><image:caption>ScreenShot20240922at41725PM</image:caption><image:title>ScreenShot20240922at41725PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/about-face-for-web.png</image:loc><image:caption>aboutfaceforweb</image:caption><image:title>aboutfaceforweb</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-1024x535.png</image:loc><image:caption>Submitaresearchbrief</image:caption><image:title>submitaresearchbrief41024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-12.png</image:loc><image:caption>CopyofSampleforblogpost12</image:caption><image:title>CopyofSampleforblogpost12</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1351767347-1.jpg</image:loc><image:caption>GettyImages13517673471</image:caption><image:title>GettyImages13517673471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Shopper-Profiles-cover-1024x576-1.png</image:loc><image:caption>ShopperProfilescover1024x5761</image:caption><image:title>ShopperProfilescover1024x5761</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><lastmod>2025-10-23</lastmod></url><url><loc>https://kadence.com/office/market-research-agency-birmingham</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2021</image:caption><image:title>WIMAOTYMR1216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wallstreetjournal-logo-217x120.png</image:loc><image:caption>wallstreetjournallogo217x120</image:caption><image:title>wallstreetjournallogo217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>BestDataCollectionFinalistMarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMBestDataCollection216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WIInsightActivation</image:caption><image:title>WIInsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WIBrandAndAdvertising</image:caption><image:title>WIBrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ESOMAR-Congress-2023-Winner-216x216.jpg</image:loc><image:caption>WIMESOMARCongress2023Winner216x216</image:caption><image:title>WIMESOMARCongress2023Winner216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagersplayingsport</image:caption><image:title>WIMgirlsonwhiteredjerseyplayinghandgame1634652720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WIFieldworkServices</image:caption><image:title>WIFieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wallstreetjournallogo</image:caption><image:title>wallstreetjournallogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>MarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMmrsoppies216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>QuirksSupplieroftheYearKadenceInternational</image:caption><image:title>WIMQuirkAwards1881216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURAInnovationoftheYearaward</image:caption><image:title>WIMFinalistlogoLARGE216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIMedwardheuKyzXEc2ksunsplash1814x372</image:caption><image:title>WIMedwardheuKyzXEc2ksunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIMchuttersnapmfo1E7omzkunsplash720x216</image:caption><image:title>WIMchuttersnapmfo1E7omzkunsplash720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090.jpg</image:loc><image:caption>WIMphotoofpeopleleaningonwoodentable31846142180x1090</image:caption><image:title>WIMphotoofpeopleleaningonwoodentable31846142180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:caption><image:title>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WHanastasiadulgierQboRVYU6sfQunsplash12180x1090</image:caption><image:title>WHanastasiadulgierQboRVYU6sfQunsplash12180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2020</image:caption><image:title>WIMAOTYcrop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>MarketingInteractiveAgencyoftheYearWinnerGold2021</image:caption><image:title>WIMmarketinginteractiveagencyoftheyear2021gold216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>KadenceInternationalisHighlyCommendedforGlobalAgencyofTheYear</image:caption><image:title>WIMGlobalAgencycop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>KadenceInternationalMarketResearchAgencyoftheYearSingapore</image:caption><image:title>WIMOptimizedimage131216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WIProductDevelopment</image:caption><image:title>WIProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611.jpg</image:loc><image:caption>WHclaybankshwLAI5lRhdMunsplash1e1614876480611</image:caption><image:title>WHclaybankshwLAI5lRhdMunsplash1e1614876480611</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>KadenceteamcollectingAgencyoftheYearaward</image:caption><image:title>WIMJOE43941216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:caption><image:title>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WICustomerAndMarket</image:caption><image:title>WICustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090.jpg</image:loc><image:caption>WHshanelahiDDiLYtF88wunsplashscaled2180x1090</image:caption><image:title>WHshanelahiDDiLYtF88wunsplashscaled2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRSOpperationsAwardsTrophy</image:caption><image:title>WIPmrsoppies2216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WLASALOGO2017144x46</image:caption><image:title>WLASALOGO2017144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><lastmod>2026-03-03</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/unlocking-the-power-of-retail-media-networks-with-shopper-insights/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-1-1024x535.png</image:loc><image:caption>onlineshoppingconsumertrendsreport</image:caption><image:title>111024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2089465288.jpg</image:loc><image:caption>GettyImages2089465288</image:caption><image:title>GettyImages2089465288</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-30-1.png</image:loc><image:caption>CopyofSampleforblogpost301</image:caption><image:title>CopyofSampleforblogpost301</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535.png</image:loc><image:caption>submityourbrief</image:caption><image:title>submitaresearchbrief21024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20191003_Green_brick.jpg</image:loc><image:caption>20191003Greenbrick</image:caption><image:title>20191003Greenbrick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><lastmod>2025-10-25</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/report-the-green-brand-a-comprehensive-guide-to-sustainable-trends-reshaping-brands/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported%20sitepage%20images/sustainability-in-the-uk-factsheet-thumbnail.jpg</image:loc><image:caption>sustainabilityintheukfactsheetthumbnail</image:caption><image:title>sustainabilityintheukfactsheetthumbnail</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/2-32-e1704751331258-1024x896.png</image:loc><image:caption>232e17047513312581024x896</image:caption><image:title>232e17047513312581024x896</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/no-nasties-cs-1.jpg</image:loc><image:caption>nonastiescs1</image:caption><image:title>nonastiescs1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Vietnam.png</image:loc><image:caption>WIVietnam</image:caption><image:title>WIVietnam</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/ms-cs4-1024x480.jpg</image:loc><image:caption>mscs41024x480</image:caption><image:title>mscs41024x480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/baidu-cs-2.jpg</image:loc><image:caption>baiducs2</image:caption><image:title>baiducs2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_indonesia.png</image:loc><image:caption>WIindonesia</image:caption><image:title>WIindonesia</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported%20sitepage%20images/sustainability-in-japan-factsheet-thumbnail.jpg</image:loc><image:caption>sustainabilityinjapanfactsheetthumbnail</image:caption><image:title>sustainabilityinjapanfactsheetthumbnail</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/marina-sands-2-1024x1024.png</image:loc><image:caption>marinasands21024x1024</image:caption><image:title>marinasands21024x1024</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Singapore.png</image:loc><image:caption>WISingapore</image:caption><image:title>WISingapore</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/kids-youth.png</image:loc><image:caption>kidsyouth</image:caption><image:title>kidsyouth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Sample%20for%20blog%20post%20%20(3).png</image:loc><image:caption>Sampleforblogpost3</image:caption><image:title>Sampleforblogpost3</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Gen-X.png</image:loc><image:caption>GenX</image:caption><image:title>GenX</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/USA.png</image:loc><image:caption>USA</image:caption><image:title>USA</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/millennnials.png</image:loc><image:caption>millennnials</image:caption><image:title>millennnials</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/India.png</image:loc><image:caption>India</image:caption><image:title>India</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/financial-services.png</image:loc><image:caption>financialservices</image:caption><image:title>financialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1882487541.jpg</image:loc><image:caption>GettyImages1882487541</image:caption><image:title>GettyImages1882487541</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/e-commerce.png</image:loc><image:caption>ecommerce</image:caption><image:title>ecommerce</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/10-11-e1704739000285.png</image:loc><image:caption>1011e1704739000285</image:caption><image:title>1011e1704739000285</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_philippines.png</image:loc><image:caption>WIphilippines</image:caption><image:title>WIphilippines</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/beyond-meat-cs-4.jpg</image:loc><image:caption>beyondmeatcs4</image:caption><image:title>beyondmeatcs4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/9-15-e1704751409905-1024x872.png</image:loc><image:caption>915e17047514099051024x872</image:caption><image:title>915e17047514099051024x872</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/b2b.png</image:loc><image:caption>b2b</image:caption><image:title>b2b</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/media.png</image:loc><image:caption>media</image:caption><image:title>media</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported%20sitepage%20images/PH.jpg</image:loc><image:caption>PH</image:caption><image:title>PH</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647.png</image:loc><image:caption>cta580x647</image:caption><image:title>cta580x647</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/ms-cs2.jpg</image:loc><image:caption>mscs2</image:caption><image:title>mscs2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Baby-Boomers.png</image:loc><image:caption>BabyBoomers</image:caption><image:title>BabyBoomers</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/China-e1704742111370.png</image:loc><image:caption>Chinae1704742111370</image:caption><image:title>Chinae1704742111370</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/telco.png</image:loc><image:caption>telco</image:caption><image:title>telco</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/advertising.png</image:loc><image:caption>advertising</image:caption><image:title>advertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/agriculture.png</image:loc><image:caption>agriculture</image:caption><image:title>agriculture</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/ms-cs3.jpg</image:loc><image:caption>mscs3</image:caption><image:title>mscs3</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported%20sitepage%20images/sustainability-in-india-factsheet-thumbnail.jpg</image:loc><image:caption>sustainabilityinindiafactsheetthumbnail</image:caption><image:title>sustainabilityinindiafactsheetthumbnail</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/beyond-meat-cs-2.jpg</image:loc><image:caption>beyondmeatcs2</image:caption><image:title>beyondmeatcs2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2194914514.jpg</image:loc><image:caption>GettyImages2194914514</image:caption><image:title>GettyImages2194914514</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported%20sitepage%20images/sustainability-in-vietnam-factsheet-thumbnail.jpg</image:loc><image:caption>sustainabilityinvietnamfactsheetthumbnail</image:caption><image:title>sustainabilityinvietnamfactsheetthumbnail</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported%20sitepage%20images/sustainability-in-indonesia-factsheet-thumbnail.jpg</image:loc><image:caption>sustainabilityinindonesiafactsheetthumbnail</image:caption><image:title>sustainabilityinindonesiafactsheetthumbnail</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/consumer-goods.png</image:loc><image:caption>consumergoods</image:caption><image:title>consumergoods</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported%20sitepage%20images/sustainability-in-the-usa-factsheet-thumbnail.jpg</image:loc><image:caption>sustainabilityintheusafactsheetthumbnail</image:caption><image:title>sustainabilityintheusafactsheetthumbnail</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/3-29-e1704741090380.png</image:loc><image:caption>329e1704741090380</image:caption><image:title>329e1704741090380</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Banner-sustainability.png</image:loc><image:caption>Bannersustainability</image:caption><image:title>Bannersustainability</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/mbs-cs-3.jpg</image:loc><image:caption>mbscs3</image:caption><image:title>mbscs3</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/animal-health.png</image:loc><image:caption>animalhealth</image:caption><image:title>animalhealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported%20sitepage%20images/sustainability-in-singapore-factsheet-thumbnail.jpg</image:loc><image:caption>sustainabilityinsingaporefactsheetthumbnail</image:caption><image:title>sustainabilityinsingaporefactsheetthumbnail</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/food-beverage.png</image:loc><image:caption>foodbeverage</image:caption><image:title>foodbeverage</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported%20sitepage%20images/sustainability-in-thailand-factsheet-thumbnail.jpg</image:loc><image:caption>sustainabilityinthailandfactsheetthumbnail</image:caption><image:title>sustainabilityinthailandfactsheetthumbnail</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported%20sitepage%20images/sustainability-in-china-factsheet-thumbnail.jpg</image:loc><image:caption>sustainabilityinchinafactsheetthumbnail</image:caption><image:title>sustainabilityinchinafactsheetthumbnail</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/mbs-cs-2.jpg</image:loc><image:caption>mbscs2</image:caption><image:title>mbscs2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/tech.png</image:loc><image:caption>tech</image:caption><image:title>tech</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/iStock-2072804536.jpg</image:loc><image:caption>iStock2072804536</image:caption><image:title>iStock2072804536</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/baidu-cs-1.jpg</image:loc><image:caption>baiducs1</image:caption><image:title>baiducs1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/4-29-e1704751379138-1024x836.png</image:loc><image:caption>429e17047513791381024x836</image:caption><image:title>429e17047513791381024x836</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Gen-Z.png</image:loc><image:caption>GenZ</image:caption><image:title>GenZ</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/beyond-meat-cs-3.jpg</image:loc><image:caption>beyondmeatcs3</image:caption><image:title>beyondmeatcs3</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/no-nasties-cs-2.jpg</image:loc><image:caption>nonastiescs2</image:caption><image:title>nonastiescs2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported%20sitepage%20images/Banner-1920-x-900-px-1.png</image:loc><image:caption>Banner1920x900px1</image:caption><image:title>Banner1920x900px1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Global-call-outs-for-Sustainability-page-e1704752391668-1024x766.png</image:loc><image:caption>GlobalcalloutsforSustainabilitypagee17047523916681024x766</image:caption><image:title>GlobalcalloutsforSustainabilitypagee17047523916681024x766</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Thailand.png</image:loc><image:caption>WIThailand</image:caption><image:title>WIThailand</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/auto.png</image:loc><image:caption>auto</image:caption><image:title>auto</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/6-27-1024x1024.png</image:loc><image:caption>6271024x1024</image:caption><image:title>6271024x1024</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-962105548%20(1).jpg</image:loc><image:caption>GettyImages9621055481</image:caption><image:title>GettyImages9621055481</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><lastmod>2025-10-23</lastmod></url><url><loc>https://kadence.com/emerging-global-trends-in-the-beverage-industry-3/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-616010722.jpg</image:loc><image:caption>GettyImages616010722</image:caption><image:title>GettyImages616010722</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><lastmod>2025-10-16</lastmod></url><url><loc>https://kadence.com/knowledge/how-to-use-customer-journey-mapping-to-improve-the-customer-experience/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Screen-Shot-2023-02-08-at-9_29_46-AM.png</image:loc><image:caption>ScreenShot20230208at92946AM</image:caption><image:title>ScreenShot20230208at92946AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/TREND1-From%20Treat%20to%20Treatment.png</image:loc><image:caption>TREND1FromTreattoTreatment</image:caption><image:title>TREND1FromTreattoTreatment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535.png</image:loc><image:caption>submityourbrief</image:caption><image:title>submitaresearchbrief21024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2089465288.jpg</image:loc><image:caption>GettyImages2089465288</image:caption><image:title>GettyImages2089465288</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1.jpg</image:loc><image:caption>20200129Header1</image:caption><image:title>20200129Header1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><lastmod>2026-02-23</lastmod></url><url><loc>https://kadence.com/knowledge/fast-food-gets-personal-as-consumers-demand-more-choice-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages1162094164scaled</image:caption><image:title>GettyImages1162094164scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Fast%20Food%20Gets%20Personal%20as%20Consumers%20Demand%20More%20Choice.jpg</image:loc><image:caption>FastFoodGetsPersonalasConsumersDemandMoreChoice</image:caption><image:title>FastFoodGetsPersonalasConsumersDemandMoreChoice</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1.jpg</image:loc><image:caption>20200129Header1</image:caption><image:title>20200129Header1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-4b.png</image:loc><image:caption>DownloadourAgencyCredentials</image:caption><image:title>downloadagencycredentialsorbrochure4b</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1351767347-1.jpg</image:loc><image:caption>GettyImages13517673471</image:caption><image:title>GettyImages13517673471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-Modern-Plate-1.png</image:loc><image:caption>TheModernPlate1</image:caption><image:title>TheModernPlate1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/knowledge/driving-the-electric-vehicle-revolution-in-the-philippines/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-2-1024x535-Sep-11-2025-08-46-31-4106-PM.png</image:loc><image:caption>downloadagencycredentialsorbrochure21024x535Sep1120250846314106PM</image:caption><image:title>downloadagencycredentialsorbrochure21024x535Sep1120250846314106PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-25.png</image:loc><image:caption>CopyofSampleforblogpost25</image:caption><image:title>CopyofSampleforblogpost25</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1321462048-1.jpg</image:loc><image:caption>GettyImages13214620481</image:caption><image:title>GettyImages13214620481</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1181405477.jpg</image:loc><image:caption>GettyImages1181405477</image:caption><image:title>GettyImages1181405477</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Tommy%20Seminiano.jpeg</image:loc><image:caption>TommySeminiano</image:caption><image:title>TommySeminiano</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Automotive-Personas-cover-1024x576.png</image:loc><image:caption>AutomotivePersonascover1024x576</image:caption><image:title>AutomotivePersonascover1024x576</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1226119399-scaled.jpg</image:loc><image:caption>GettyImages1226119399scaled</image:caption><image:title>GettyImages1226119399scaled</image:title></image:image><lastmod>2025-09-19</lastmod></url><url><loc>https://kadence.com/knowledge/snowball-sampling-does-the-network-based-sampling-approach-work/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972.jpg</image:loc><image:caption>GettyImages910144972</image:caption><image:title>GettyImages910144972</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages1162094164scaled</image:caption><image:title>GettyImages1162094164scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/6-16-1024x535-Sep-16-2025-10-03-03-2766-AM.png</image:loc><image:caption>6161024x535Sep1620251003032766AM</image:caption><image:title>6161024x535Sep1620251003032766AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-23.png</image:loc><image:caption>Sampleforblogpost23</image:caption><image:title>Sampleforblogpost23</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1464550329.jpg</image:loc><image:caption>GettyImages1464550329</image:caption><image:title>GettyImages1464550329</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-1024x535-3.png</image:loc><image:caption>11024x5353</image:caption><image:title>11024x5353</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><lastmod>2025-09-21</lastmod></url><url><loc>https://kadence.com/ja/podcast/ep-25-music-ai-rights-revenue-and-creation-with-simmi-singh/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Simmi%20Singh%20Headshot.jpg</image:loc><image:caption>SimmiSinghHeadshot</image:caption><image:title>SimmiSinghHeadshot</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/BL_elusive-consumer-cover-1000x432.png</image:loc><image:caption>BLelusiveconsumercover1000x432</image:caption><image:title>BLelusiveconsumercover1000x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Episode%2025-%20Music%20AI_%20Rights%2c%20Revenue%20and%20Creation%20with%20Simmi%20Singh.png</image:loc><image:caption>Episode25MusicAIRightsRevenueandCreationwithSimmiSingh</image:caption><image:title>Episode25MusicAIRightsRevenueandCreationwithSimmiSingh</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><lastmod>2025-12-10</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/a-complete-understanding-of-usage-and-attitude-research-studies/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1367886308-e1674148440411-2.jpg</image:loc><image:caption>GettyImages1367886308e16741484404112</image:caption><image:title>GettyImages1367886308e16741484404112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1315650854-1.jpg</image:loc><image:caption>GettyImages13156508541</image:caption><image:title>GettyImages13156508541</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972-2.jpg</image:loc><image:caption>GettyImages9101449722</image:caption><image:title>GettyImages9101449722</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-66-1.png</image:loc><image:caption>Sampleforblogpost661</image:caption><image:title>Sampleforblogpost661</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><lastmod>2025-09-29</lastmod></url><url><loc>https://kadence.com/ja/podcast/ep-18-cracking-the-consumer-code-and-lessons-from-applebees/</loc><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jill%20M.jpeg</image:loc><image:caption>JillM</image:caption><image:title>JillM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/Featured%20images/Episode-18-Cracking-the-Consumer-Code.png</image:loc><image:caption>Episode18CrackingtheConsumerCode</image:caption><image:title>Episode18CrackingtheConsumerCode</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/BL_elusive-consumer-cover-1000x432.png</image:loc><image:caption>BLelusiveconsumercover1000x432</image:caption><image:title>BLelusiveconsumercover1000x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><lastmod>2025-11-05</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/what-is-qualitative-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/pexels-cottonbro-5081971-scaled-e1621847320265-2.jpg</image:loc><image:caption>pexelscottonbro5081971scalede16218473202652</image:caption><image:title>pexelscottonbro5081971scalede16218473202652</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/mimi-thian-lp1AKIUV3yo-unsplash-1-scaled-1.jpg</image:loc><image:caption>mimithianlp1AKIUV3younsplash1scaled1</image:caption><image:title>mimithianlp1AKIUV3younsplash1scaled1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Kadence-Icon-380x380.png</image:loc><image:caption>KadenceIcon380x380</image:caption><image:title>KadenceIcon380x380</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/thisisengineering-raeng-DbLlKd8u2Rw-unsplash-scaled-1.jpg</image:loc><image:caption>thisisengineeringraengDbLlKd8u2Rwunsplashscaled1</image:caption><image:title>thisisengineeringraengDbLlKd8u2Rwunsplashscaled1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972-2.jpg</image:loc><image:caption>GettyImages9101449722</image:caption><image:title>GettyImages9101449722</image:title></image:image><lastmod>2025-10-22</lastmod></url><url><loc>https://kadence.com/knowledge/zalphas-navigate-the-bridge-between-gen-z-and-alpha/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1144234644.jpg</image:loc><image:caption>GettyImages1144234644</image:caption><image:title>GettyImages1144234644</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-96.png</image:loc><image:caption>Sampleforblogpost96</image:caption><image:title>Sampleforblogpost96</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1309559282.jpg</image:loc><image:caption>GettyImages1309559282</image:caption><image:title>GettyImages1309559282</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/All-birds-brand-case-study.png</image:loc><image:caption>Allbirdsbrandcasestudy</image:caption><image:title>Allbirdsbrandcasestudy</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/All-birds-case-study.png</image:loc><image:caption>Allbirdscasestudy</image:caption><image:title>Allbirdscasestudy</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Perfect-dairy-brand-case-study-gen-alpha.png</image:loc><image:caption>Perfectdairybrandcasestudygenalpha</image:caption><image:title>Perfectdairybrandcasestudygenalpha</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Opportunity-analysis-16-1024x535.png</image:loc><image:caption>Opportunityanalysis161024x535</image:caption><image:title>Opportunityanalysis161024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-4b-1024x535-Sep-11-2025-08-38-37-8528-PM.png</image:loc><image:caption>downloadagencycredentialsorbrochure4b1024x535Sep1120250838378528PM</image:caption><image:title>downloadagencycredentialsorbrochure4b1024x535Sep1120250838378528PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Trend-3-Uncover-the-trends-in-mobile-media-consumption_-1-1024x512-Sep-11-2025-07-53-09-7927-PM.png</image:loc><image:caption>Trend3Uncoverthetrendsinmobilemediaconsumption11024x512Sep1120250753097927PM</image:caption><image:title>Trend3Uncoverthetrendsinmobilemediaconsumption11024x512Sep1120250753097927PM</image:title></image:image><lastmod>2025-09-18</lastmod></url><url><loc>https://kadence.com/knowledge/how-thailand-is-strategically-positioned-for-international-expansion/</loc><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1132442986-scaled.jpg</image:loc><image:caption>GettyImages1132442986scaled</image:caption><image:title>GettyImages1132442986scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-32.png</image:loc><image:caption>CopyofSampleforblogpost32</image:caption><image:title>CopyofSampleforblogpost32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-67.png</image:loc><image:caption>Sampleforblogpost67</image:caption><image:title>Sampleforblogpost67</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-60.png</image:loc><image:caption>Sampleforblogpost60</image:caption><image:title>Sampleforblogpost60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1.jpg</image:loc><image:caption>20200129Header1</image:caption><image:title>20200129Header1</image:title></image:image><lastmod>2025-09-19</lastmod></url><url><loc>https://kadence.com/knowledge/how-food-and-beverage-brands-are-adapting-to-changing-consumer-tastes-and-budgets/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Trend-3-Uncover-the-trends-in-mobile-media-consumption.png</image:loc><image:caption>Trend3Uncoverthetrendsinmobilemediaconsumption</image:caption><image:title>Trend3Uncoverthetrendsinmobilemediaconsumption</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1219583078.jpg</image:loc><image:caption>GettyImages1219583078</image:caption><image:title>GettyImages1219583078</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-1.png</image:loc><image:caption>submitaresearchbrief1</image:caption><image:title>submitaresearchbrief1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/How%20Food%20and%20Beverage%20Giants%20Are%20Adapting%20to%20Changing%20Consumer%20Tastes%20and%20Budgets.jpg</image:loc><image:caption>HowFoodandBeverageGiantsAreAdaptingtoChangingConsumerTastesandBudgets</image:caption><image:title>HowFoodandBeverageGiantsAreAdaptingtoChangingConsumerTastesandBudgets</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1351767347-1.jpg</image:loc><image:caption>GettyImages13517673471</image:caption><image:title>GettyImages13517673471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/knowledge/top-4-trends-set-to-disrupt-the-food-and-beverage-industry-in-2025-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1351767347-1.jpg</image:loc><image:caption>GettyImages13517673471</image:caption><image:title>GettyImages13517673471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Dining-cover-2-1024x576.png</image:loc><image:caption>diningpersonas</image:caption><image:title>Diningcover21024x576</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Top%204%20Trends%20Set%20to%20Disrupt%20the%20Food%20and%20Beverage%20Industry%20in%202025.jpg</image:loc><image:caption>Top4TrendsSettoDisrupttheFoodandBeverageIndustryin2025</image:caption><image:title>Top4TrendsSettoDisrupttheFoodandBeverageIndustryin2025</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-1-1024x535.png</image:loc><image:caption>Submitaresearchbrief</image:caption><image:title>submitaresearchbrief11024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/request-a-proposal/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/mimi-thian-lp1AKIUV3yo-unsplash-scaled.jpg</image:loc><image:caption>mimithianlp1AKIUV3younsplashscaled</image:caption><image:title>mimithianlp1AKIUV3younsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mimi-thian-lp1AKIUV3yo-unsplash-2180x1090.jpg</image:loc><image:caption>WIMmimithianlp1AKIUV3younsplash2180x1090</image:caption><image:title>WIMmimithianlp1AKIUV3younsplash2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/knowledge/the-revolution-of-travel-from-airplanes-to-electric-cars-and-beyond/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1226119399-scaled.jpg</image:loc><image:caption>GettyImages1226119399scaled</image:caption><image:title>GettyImages1226119399scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1307361584.jpg</image:loc><image:caption>GettyImages1307361584</image:caption><image:title>GettyImages1307361584</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1367208496.jpg</image:loc><image:caption>GettyImages1367208496</image:caption><image:title>GettyImages1367208496</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><lastmod>2025-09-22</lastmod></url><url><loc>https://kadence.com/knowledge/britons-turn-to-discounters-as-grocery-inflation-squeezes-budgets-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1283140974.jpg</image:loc><image:caption>GettyImages1283140974</image:caption><image:title>GettyImages1283140974</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1-1024x536-Sep-10-2025-04-03-29-3286-PM.png</image:loc><image:caption>submitaresearchbrief211024x536Sep1020250403293286PM</image:caption><image:title>submitaresearchbrief211024x536Sep1020250403293286PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2089465288.jpg</image:loc><image:caption>GettyImages2089465288</image:caption><image:title>GettyImages2089465288</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2205287812.jpg</image:loc><image:caption>GettyImages2205287812</image:caption><image:title>GettyImages2205287812</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Types-of-Grocery-Shoppers-1024x535-3.png</image:loc><image:caption>TypesofGroceryShoppers1024x5353</image:caption><image:title>TypesofGroceryShoppers1024x5353</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-108350156.jpg</image:loc><image:caption>GettyImages108350156</image:caption><image:title>GettyImages108350156</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/How-inflation-has-impacted-the-everyday-basket-in-the-UK-715x1024.png</image:loc><image:caption>HowinflationhasimpactedtheeverydaybasketintheUK715x1024</image:caption><image:title>HowinflationhasimpactedtheeverydaybasketintheUK715x1024</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><lastmod>2025-09-18</lastmod></url><url><loc>https://kadence.com/knowledge/what-is-a-chatbot-survey/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1017906110.jpg</image:loc><image:caption>GettyImages1017906110</image:caption><image:title>GettyImages1017906110</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535.png</image:loc><image:caption>submityourbrief</image:caption><image:title>submitaresearchbrief21024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972.jpg</image:loc><image:caption>GettyImages910144972</image:caption><image:title>GettyImages910144972</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1464550329.jpg</image:loc><image:caption>GettyImages1464550329</image:caption><image:title>GettyImages1464550329</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Kadence-Icon-380x380.png</image:loc><image:caption>KadenceIcon380x380</image:caption><image:title>KadenceIcon380x380</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><lastmod>2026-01-27</lastmod></url><url><loc>https://kadence.com/knowledge/how-legacy-beauty-brands-adapt-to-win-over-gen-z/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/erAJOLXhMVlz9XVm-zwDZDTT0aiymJOL_wJETHHNikq7BYGpTrRlihUBL-M_jS3MkqHUgys7BouQQ_mw59fVBFSQDkERp9_X41EAkoBXUKlq1lr1tpvLZvXKxRMMXpasTXXebwNx9NhF9ZgP30GQf.png</image:loc><image:caption>erAJOLXhMVlz9XVmzwDZDTT0aiymJOLwJETHHNikq7BYGpTrRlihUBLMjS3MkqHUgys7BouQQmw59fVBFSQDkERp9X41EAkoBXUKlq1lr1tpvLZvXKxRMMXpasTXXebwNx9NhF9ZgP30GQf</image:caption><image:title>erAJOLXhMVlz9XVmzwDZDTT0aiymJOLwJETHHNikq7BYGpTrRlihUBLMjS3MkqHUgys7BouQQmw59fVBFSQDkERp9X41EAkoBXUKlq1lr1tpvLZvXKxRMMXpasTXXebwNx9NhF9ZgP30GQf</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-1024x535.png</image:loc><image:caption>Submitaresearchbrief</image:caption><image:title>submitaresearchbrief41024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-58.png</image:loc><image:caption>Sampleforblogpost58</image:caption><image:title>Sampleforblogpost58</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/MsV4m-3Dqv-YBbmwDnNm5PL8jsnbbGtk6DF8_GGNvsYW8hHQL5upLkPS4LpyNXef9oNkODWNzOdmrPmegB2K0SCU43vhYd71vF-FrTbeZX6iPnXImB3qkp14dMk9Dsp4lJcZw1TkXp5p9yRbLI7ZE.png</image:loc><image:caption>MsV4m3DqvYBbmwDnNm5PL8jsnbbGtk6DF8GGNvsYW8hHQL5upLkPS4LpyNXef9oNkODWNzOdmrPmegB2K0SCU43vhYd71vFFrTbeZX6iPnXImB3qkp14dMk9Dsp4lJcZw1TkXp5p9yRbLI7ZE</image:caption><image:title>MsV4m3DqvYBbmwDnNm5PL8jsnbbGtk6DF8GGNvsYW8hHQL5upLkPS4LpyNXef9oNkODWNzOdmrPmegB2K0SCU43vhYd71vFFrTbeZX6iPnXImB3qkp14dMk9Dsp4lJcZw1TkXp5p9yRbLI7ZE</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-1024x535.png</image:loc><image:caption>11024x535</image:caption><image:title>11024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/about-face-for-web.png</image:loc><image:caption>aboutfaceforweb</image:caption><image:title>aboutfaceforweb</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-12.png</image:loc><image:caption>CopyofSampleforblogpost12</image:caption><image:title>CopyofSampleforblogpost12</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-Modern-Plate-1-1024x535-Sep-16-2025-09-04-59-1552-AM.png</image:loc><image:caption>TheModernPlate11024x535Sep1620250904591552AM</image:caption><image:title>TheModernPlate11024x535Sep1620250904591552AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-84.png</image:loc><image:caption>Sampleforblogpost84</image:caption><image:title>Sampleforblogpost84</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><lastmod>2025-10-29</lastmod></url><url><loc>https://kadence.com/en-us/office/market-research-company-seattle</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURAInnovationoftheYearaward</image:caption><image:title>WIMFinalistlogoLARGE216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:caption><image:title>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRSOpperationsAwardsTrophy</image:caption><image:title>WIPmrsoppies2216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIMedwardheuKyzXEc2ksunsplash1814x372</image:caption><image:title>WIMedwardheuKyzXEc2ksunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ESOMAR-Congress-2023-Winner-216x216.jpg</image:loc><image:caption>WIMESOMARCongress2023Winner216x216</image:caption><image:title>WIMESOMARCongress2023Winner216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WIProductDevelopment</image:caption><image:title>WIProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wallstreetjournal-logo-217x120.png</image:loc><image:caption>wallstreetjournallogo217x120</image:caption><image:title>wallstreetjournallogo217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>BestDataCollectionFinalistMarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMBestDataCollection216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2021</image:caption><image:title>WIMAOTYMR1216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WLASALOGO2017144x46</image:caption><image:title>WLASALOGO2017144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090.jpg</image:loc><image:caption>WIMphotoofpeopleleaningonwoodentable31846142180x1090</image:caption><image:title>WIMphotoofpeopleleaningonwoodentable31846142180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090.jpg</image:loc><image:caption>WHshanelahiDDiLYtF88wunsplashscaled2180x1090</image:caption><image:title>WHshanelahiDDiLYtF88wunsplashscaled2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>QuirksSupplieroftheYearKadenceInternational</image:caption><image:title>WIMQuirkAwards1881216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>MarketingInteractiveAgencyoftheYearWinnerGold2021</image:caption><image:title>WIMmarketinginteractiveagencyoftheyear2021gold216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WHanastasiadulgierQboRVYU6sfQunsplash12180x1090</image:caption><image:title>WHanastasiadulgierQboRVYU6sfQunsplash12180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>KadenceInternationalisHighlyCommendedforGlobalAgencyofTheYear</image:caption><image:title>WIMGlobalAgencycop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:caption><image:title>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WIInsightActivation</image:caption><image:title>WIInsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2020</image:caption><image:title>WIMAOTYcrop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagersplayingsport</image:caption><image:title>WIMgirlsonwhiteredjerseyplayinghandgame1634652720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>MarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMmrsoppies216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIMchuttersnapmfo1E7omzkunsplash720x216</image:caption><image:title>WIMchuttersnapmfo1E7omzkunsplash720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WIFieldworkServices</image:caption><image:title>WIFieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>KadenceInternationalMarketResearchAgencyoftheYearSingapore</image:caption><image:title>WIMOptimizedimage131216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wallstreetjournallogo</image:caption><image:title>wallstreetjournallogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WICustomerAndMarket</image:caption><image:title>WICustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611.jpg</image:loc><image:caption>WHclaybankshwLAI5lRhdMunsplash1e1614876480611</image:caption><image:title>WHclaybankshwLAI5lRhdMunsplash1e1614876480611</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>KadenceteamcollectingAgencyoftheYearaward</image:caption><image:title>WIMJOE43941216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WIBrandAndAdvertising</image:caption><image:title>WIBrandAndAdvertising</image:title></image:image><lastmod>2026-03-05</lastmod></url><url><loc>https://kadence.com/knowledge/design-and-data-visualisation-as-insight-catalysts-in-market-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/thisisengineering-raeng-DbLlKd8u2Rw-unsplash-scaled.jpg</image:loc><image:caption>thisisengineeringraengDbLlKd8u2Rwunsplashscaled</image:caption><image:title>thisisengineeringraengDbLlKd8u2Rwunsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-82.png</image:loc><image:caption>Sampleforblogpost82</image:caption><image:title>Sampleforblogpost82</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/luNl94bU0IduLsPtZttfNAc1gEjNk9ouxmSt4sj3qU7wZGw-eZOng5sJWuL3Iel-fXw9dPBC9EzMT2wy-6kt-1K27X4cdr-krOleNuOc1u30r4aCT1ei0K9BZlzyFGjQ_VEcUbG7U3vVeXx18xe2g.png</image:loc><image:caption>luNl94bU0IduLsPtZttfNAc1gEjNk9ouxmSt4sj3qU7wZGweZOng5sJWuL3IelfXw9dPBC9EzMT2wy6kt1K27X4cdrkrOleNuOc1u30r4aCT1ei0K9BZlzyFGjQVEcUbG7U3vVeXx18xe2g</image:caption><image:title>luNl94bU0IduLsPtZttfNAc1gEjNk9ouxmSt4sj3qU7wZGweZOng5sJWuL3IelfXw9dPBC9EzMT2wy6kt1K27X4cdrkrOleNuOc1u30r4aCT1ei0K9BZlzyFGjQVEcUbG7U3vVeXx18xe2g</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-4-1024x535-Sep-16-2025-10-33-56-7361-AM.png</image:loc><image:caption>downloadagencycredentialsorbrochure41024x535Sep1620251033567361AM</image:caption><image:title>downloadagencycredentialsorbrochure41024x535Sep1620251033567361AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/jo5xT5Tqck5SY-2hHC9zjoO23XQ74ODfirzXrwPu2T0_ufHd8ZskAyqqwipO3aJ493EMGuMKoEIPUZ-Ya0gRq6uUo0JUJiWzUdjrmbv8lnnTB-K1CLLERUD1gh1ZE58HR30dKvyx-SRHBiaRPa6xv.png</image:loc><image:caption>jo5xT5Tqck5SY2hHC9zjoO23XQ74ODfirzXrwPu2T0ufHd8ZskAyqqwipO3aJ493EMGuMKoEIPUZYa0gRq6uUo0JUJiWzUdjrmbv8lnnTBK1CLLERUD1gh1ZE58HR30dKvyxSRHBiaRPa6xv</image:caption><image:title>jo5xT5Tqck5SY2hHC9zjoO23XQ74ODfirzXrwPu2T0ufHd8ZskAyqqwipO3aJ493EMGuMKoEIPUZYa0gRq6uUo0JUJiWzUdjrmbv8lnnTBK1CLLERUD1gh1ZE58HR30dKvyxSRHBiaRPa6xv</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Green-Wave-1-1024x535-4.png</image:loc><image:caption>GreenWave11024x5354</image:caption><image:title>GreenWave11024x5354</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Ftm4sc-lS0J_mImYmp6p5F0VDt7xgHF6f4H9zlVlCdzVNhABXmlG2dJhVDywszISPjAaYfuBzqc2Twtkd-u31wpOina72GYUb-LpscuO7ZjTClteyCKfltnY9qjfF4-a2mRCZ0edAwgv4alfDEP_E.png</image:loc><image:caption>Ftm4sclS0JmImYmp6p5F0VDt7xgHF6f4H9zlVlCdzVNhABXmlG2dJhVDywszISPjAaYfuBzqc2Twtkdu31wpOina72GYUbLpscuO7ZjTClteyCKfltnY9qjfF4a2mRCZ0edAwgv4alfDEPE</image:caption><image:title>Ftm4sclS0JmImYmp6p5F0VDt7xgHF6f4H9zlVlCdzVNhABXmlG2dJhVDywszISPjAaYfuBzqc2Twtkdu31wpOina72GYUbLpscuO7ZjTClteyCKfltnY9qjfF4a2mRCZ0edAwgv4alfDEPE</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><lastmod>2025-09-29</lastmod></url><url><loc>https://kadence.com/knowledge/brewing-strategy-the-crucial-tactic-for-starbucks-big-change/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1351767347-1.jpg</image:loc><image:caption>GettyImages13517673471</image:caption><image:title>GettyImages13517673471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1321462048-1.jpg</image:loc><image:caption>GettyImages13214620481</image:caption><image:title>GettyImages13214620481</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-12.png</image:loc><image:caption>CopyofSampleforblogpost12</image:caption><image:title>CopyofSampleforblogpost12</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/LI-Blog-Graphics-With-Title-28-1024x576.png</image:loc><image:caption>LIBlogGraphicsWithTitle281024x576</image:caption><image:title>LIBlogGraphicsWithTitle281024x576</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-1024x535.png</image:loc><image:caption>Submitaresearchbrief</image:caption><image:title>submitaresearchbrief41024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-545360482.jpg</image:loc><image:caption>GettyImages545360482</image:caption><image:title>GettyImages545360482</image:title></image:image><lastmod>2025-10-29</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/debunking-12-common-misconceptions-about-data-science-in-market-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-24-2.png</image:loc><image:caption>Sampleforblogpost242</image:caption><image:title>Sampleforblogpost242</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/2-17-1024x535-3.png</image:loc><image:caption>2171024x5353</image:caption><image:title>2171024x5353</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/thisisengineering-raeng-DbLlKd8u2Rw-unsplash-scaled-1.jpg</image:loc><image:caption>thisisengineeringraengDbLlKd8u2Rwunsplashscaled1</image:caption><image:title>thisisengineeringraengDbLlKd8u2Rwunsplashscaled1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972-2.jpg</image:loc><image:caption>GettyImages9101449722</image:caption><image:title>GettyImages9101449722</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><lastmod>2025-10-21</lastmod></url><url><loc>https://kadence.com/knowledge/guide-to-consumer-product-testing/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/CHOSENkelli-mcclintock-GopRYASfsOc-unsplash-scaled-2.jpg</image:loc><image:caption>CHOSENkellimcclintockGopRYASfsOcunsplashscaled2</image:caption><image:title>CHOSENkellimcclintockGopRYASfsOcunsplashscaled2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Kadence-Icon-380x380.png</image:loc><image:caption>KadenceIcon380x380</image:caption><image:title>KadenceIcon380x380</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/pexels-kindel-media-6994189-1024x577.jpg</image:loc><image:caption>pexelskindelmedia69941891024x577</image:caption><image:title>pexelskindelmedia69941891024x577</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1219583078.jpg</image:loc><image:caption>GettyImages1219583078</image:caption><image:title>GettyImages1219583078</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><lastmod>2025-09-19</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-market-research-lowers-risk-during-high-inflation/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1330187985-2.jpg</image:loc><image:caption>GettyImages13301879852</image:caption><image:title>GettyImages13301879852</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Forbes-JS-article-2.png</image:loc><image:caption>ForbesJSarticle2</image:caption><image:title>ForbesJSarticle2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972-2.jpg</image:loc><image:caption>GettyImages9101449722</image:caption><image:title>GettyImages9101449722</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-66-1.png</image:loc><image:caption>Sampleforblogpost661</image:caption><image:title>Sampleforblogpost661</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><lastmod>2025-10-08</lastmod></url><url><loc>https://kadence.com/knowledge/how-brands-appeal-to-the-eco-conscious-traveler/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1.jpg</image:loc><image:caption>20200129Header1</image:caption><image:title>20200129Header1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1307361584.jpg</image:loc><image:caption>GettyImages1307361584</image:caption><image:title>GettyImages1307361584</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-595352482.jpg</image:loc><image:caption>GettyImages595352482</image:caption><image:title>GettyImages595352482</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2211124968%20(1).jpg</image:loc><image:caption>GettyImages22111249681</image:caption><image:title>GettyImages22111249681</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><lastmod>2025-09-19</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/searching-for-unicorns-strategies-for-engaging-niche-and-hard-to-reach-audiences/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/adrianna-geo-_C2Rgp0GDn4-unsplash-scaled-e1621847384673.jpg</image:loc><image:caption>adriannageoC2Rgp0GDn4unsplashscalede1621847384673</image:caption><image:title>adriannageoC2Rgp0GDn4unsplashscalede1621847384673</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/8-1-1024x535.png</image:loc><image:caption>beveragetrends</image:caption><image:title>811024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Template-Sample-for-blog-post-17-2.png</image:loc><image:caption>TemplateSampleforblogpost172</image:caption><image:title>TemplateSampleforblogpost172</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1219583078-2.jpg</image:loc><image:caption>GettyImages12195830782</image:caption><image:title>GettyImages12195830782</image:title></image:image><lastmod>2025-10-30</lastmod></url><url><loc>https://kadence.com/knowledge/indonesias-youth-is-pioneering-progress-amidst-challenges/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-3-1024x535-Sep-11-2025-06-04-56-5597-PM.png</image:loc><image:caption>downloadagencycredentialsorbrochure31024x535Sep1120250604565597PM</image:caption><image:title>downloadagencycredentialsorbrochure31024x535Sep1120250604565597PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Banner-for-Internet-studies-11.png</image:loc><image:caption>BannerforInternetstudies11</image:caption><image:title>BannerforInternetstudies11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-85.png</image:loc><image:caption>CopyofSampleforblogpost85</image:caption><image:title>CopyofSampleforblogpost85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Febri%20Nugraha.png</image:loc><image:caption>FebriNugraha</image:caption><image:title>FebriNugraha</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Featured%20Images/nathan-dumlao-oRKF_ZBJYGM-unsplash-scaled-e1630469828604.jpg</image:loc><image:caption>nathandumlaooRKFZBJYGMunsplashscalede1630469828604</image:caption><image:title>nathandumlaooRKFZBJYGMunsplashscalede1630469828604</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-84.png</image:loc><image:caption>Sampleforblogpost84</image:caption><image:title>Sampleforblogpost84</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V5-1-1024x535-2.png</image:loc><image:caption>GENZGenZV511024x5352</image:caption><image:title>GENZGenZV511024x5352</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><lastmod>2025-11-03</lastmod></url><url><loc>https://kadence.com/knowledge/how-chinese-auto-brands-are-taking-the-thai-automotive-market-by-storm/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-32.png</image:loc><image:caption>CopyofSampleforblogpost32</image:caption><image:title>CopyofSampleforblogpost32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1733213138-1.jpg</image:loc><image:caption>GettyImages17332131381</image:caption><image:title>GettyImages17332131381</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Blog-2-C@3x-1024x849.png</image:loc><image:caption>Blog2C3x1024x849</image:caption><image:title>Blog2C3x1024x849</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Whos-Shaping-the-auto-market-1024x535-2.png</image:loc><image:caption>WhosShapingtheautomarket1024x5352</image:caption><image:title>WhosShapingtheautomarket1024x5352</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Blog-2-E@3x-1024x706.png</image:loc><image:caption>Blog2E3x1024x706</image:caption><image:title>Blog2E3x1024x706</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Blog-2-D@3x-1024x810.png</image:loc><image:caption>Blog2D3x1024x810</image:caption><image:title>Blog2D3x1024x810</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1226119399-scaled.jpg</image:loc><image:caption>GettyImages1226119399scaled</image:caption><image:title>GettyImages1226119399scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Kajornkiat%20Kiatsunthorn.jpg</image:loc><image:caption>KajornkiatKiatsunthorn</image:caption><image:title>KajornkiatKiatsunthorn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Blog-2-B@3x-1024x507.png</image:loc><image:caption>Blog2B3x1024x507</image:caption><image:title>Blog2B3x1024x507</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1.jpg</image:loc><image:caption>20200129Header1</image:caption><image:title>20200129Header1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535-Sep-18-2025-09-26-43-2254-AM.png</image:loc><image:caption>submitaresearchbrief21024x535Sep1820250926432254AM</image:caption><image:title>submitaresearchbrief21024x535Sep1820250926432254AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><lastmod>2025-09-19</lastmod></url><url><loc>https://kadence.com/knowledge/the-new-power-map-of-asian-consumption/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Images/Gen%20X%20Knows%20Every%20Sales%20Trick%20in%20the%20Book-East.png</image:loc><image:caption>GenXKnowsEverySalesTrickintheBookEast</image:caption><image:title>GenXKnowsEverySalesTrickintheBookEast</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-60.png</image:loc><image:caption>Sampleforblogpost60</image:caption><image:title>Sampleforblogpost60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1.jpg</image:loc><image:caption>20200129Header1</image:caption><image:title>20200129Header1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-3-1024x535.png</image:loc><image:caption>DownloadourCredentials</image:caption><image:title>downloadagencycredentialsorbrochure31024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Sample%20for%20blog%20post%20%20(3).png</image:loc><image:caption>Sampleforblogpost3</image:caption><image:title>Sampleforblogpost3</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-962105548%20(1).jpg</image:loc><image:caption>GettyImages9621055481</image:caption><image:title>GettyImages9621055481</image:title></image:image><lastmod>2026-01-21</lastmod></url><url><loc>https://kadence.com/knowledge/picking-your-brain-how-neuroscience-unlocks-the-secrets-of-consumer-decision-making/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/11-1-1024x535-Sep-16-2025-10-22-18-7468-AM.png</image:loc><image:caption>1111024x535Sep1620251022187468AM</image:caption><image:title>1111024x535Sep1620251022187468AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages1162094164scaled</image:caption><image:title>GettyImages1162094164scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20190522-02Q2_PZ6AO2tjZO4Q32mD4Iw-scaled.jpg</image:loc><image:caption>2019052202Q2PZ6AO2tjZO4Q32mD4Iwscaled</image:caption><image:title>2019052202Q2PZ6AO2tjZO4Q32mD4Iwscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/About-face_social-media-_About-face-1-04-2-1024x535-Sep-16-2025-10-22-07-1345-AM.png</image:loc><image:caption>AboutfacesocialmediaAboutface10421024x535Sep1620251022071345AM</image:caption><image:title>AboutfacesocialmediaAboutface10421024x535Sep1620251022071345AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-902917088.jpg</image:loc><image:caption>GettyImages902917088</image:caption><image:title>GettyImages902917088</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><lastmod>2025-10-08</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/nine-types-of-car-buyers-and-their-personas/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Featured%20Images/holger-link-KoarDkjypCk-unsplash-scaled.jpg</image:loc><image:caption>holgerlinkKoarDkjypCkunsplashscaled</image:caption><image:title>holgerlinkKoarDkjypCkunsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Automotive-Personas-cover-300x169-2.png</image:loc><image:caption>carbuyerpersonas</image:caption><image:title>AutomotivePersonascover300x1692</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><lastmod>2025-10-01</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-to-write-an-effective-international-market-research-report/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-1-1024x535.png</image:loc><image:caption>Submitaresearchbrief</image:caption><image:title>submitaresearchbrief11024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Travel-Travel-personas-1024x535.png</image:loc><image:caption>typesoftravelers</image:caption><image:title>TravelTravelpersonas1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/thisisengineering-raeng-DbLlKd8u2Rw-unsplash-scaled-1.jpg</image:loc><image:caption>thisisengineeringraengDbLlKd8u2Rwunsplashscaled1</image:caption><image:title>thisisengineeringraengDbLlKd8u2Rwunsplashscaled1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972-2.jpg</image:loc><image:caption>GettyImages9101449722</image:caption><image:title>GettyImages9101449722</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200604-08empty-concrete-tunnel-through-mosque-1007431-1.jpg</image:loc><image:caption>2020060408emptyconcretetunnelthroughmosque10074311</image:caption><image:title>2020060408emptyconcretetunnelthroughmosque10074311</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-495215934.jpg</image:loc><image:caption>GettyImages495215934</image:caption><image:title>GettyImages495215934</image:title></image:image><lastmod>2026-02-18</lastmod></url><url><loc>https://kadence.com/service/opportunity-identification/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-48.png</image:loc><image:caption>CopyofSampleforblogpost48</image:caption><image:title>CopyofSampleforblogpost48</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>JapanTokyo</image:caption><image:title>WIMJapanOffice88x88006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>BenefitTick</image:caption><image:title>WIiconbenefittick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>KadenceChina</image:caption><image:title>WIMarticle88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Opportunity-identification_1090x545.jpg</image:loc><image:caption>Opportunityidentification</image:caption><image:title>WIMOpportunityidentification1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>KadenceIndiaofficeteam</image:caption><image:title>WIMIndiaOffice88x88002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>KadenceChinaofficeteam</image:caption><image:title>WIMKadenceChina88x88001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1315650854.jpg</image:loc><image:caption>GettyImages1315650854</image:caption><image:title>GettyImages1315650854</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/WIM_Run-Workshops-Research-Into-Action.png</image:loc><image:caption>Workshopsactivation</image:caption><image:title>WIMRunWorkshopsResearchIntoAction</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-philippines-88x88.jpg</image:loc><image:caption>officephilippines88x88</image:caption><image:title>officephilippines88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1613148057.jpg</image:loc><image:caption>GettyImages1613148057</image:caption><image:title>GettyImages1613148057</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UKoffice</image:caption><image:title>WIMUKOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLdiscoverchannellogo392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Havells_Logo.svg-364x240.png</image:loc><image:caption>Havells</image:caption><image:title>WL1200pxHavellsLogosvg364x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>KadenceSingaporeofficeteam</image:caption><image:title>WIMKadenceSingaporeoffice88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogosvg392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1187585123.jpg</image:loc><image:caption>GettyImages1187585123</image:caption><image:title>GettyImages1187585123</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-vietnam.png</image:loc><image:caption>KadenceVietnamofficeteam</image:caption><image:title>officevietnam</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1347251271.jpg</image:loc><image:caption>GettyImages1347251271</image:caption><image:title>GettyImages1347251271</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIMTestimonials3903x651001</image:caption><image:title>WIMTestimonials3903x651001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>KadenceUKofficeteam</image:caption><image:title>WIMUKOffice88x8813</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WLBridgestonelogo288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>MarketresearchinAsia</image:caption><image:title>WIMPhilippinesOffice88x88009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>KadenceUSAteamphoto</image:caption><image:title>WIMUSOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>KadenceIndonesia</image:caption><image:title>WIMIndonesiaOffice88x885</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>KadenceIndonesiaofficeteam</image:caption><image:title>WIMIndonesiaOffice88x884</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premiumhomeappliancesfridgewashingmachine</image:caption><image:title>WIMPremiumhomeappliancesfridgewashingmachine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WLASALOGO2017144x46</image:caption><image:title>WLASALOGO2017144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WLMarsInclogo2019392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>ashopinTokyoJapan</image:caption><image:title>WIMJapanOffice88x88007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIMTestimonials3304x304002</image:caption><image:title>WIMTestimonials3304x304002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>KadenceThailand</image:caption><image:title>WIMThailandOffice88x8811</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/market-research-us.jpg</image:loc><image:caption>marketresearchus</image:caption><image:title>marketresearchus</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>KadenceIndia</image:caption><image:title>WIMIndiaOffice88x88003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL1200pxSamsungwordmarksvg144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogo288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432.jpg</image:loc><image:caption>Plug</image:caption><image:title>WIMpaulhanaokaRJkKjLu8I9Iunsplash1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagersplayingsport</image:caption><image:title>WIMgirlsonwhiteredjerseyplayinghandgame1634652720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><lastmod>2025-10-06</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-gen-x-factor-unraveling-the-global-marketplaces-best-kept-secret/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/5-16-1024x535-Sep-19-2025-09-06-45-1494-PM.png</image:loc><image:caption>5161024x535Sep1920250906451494PM</image:caption><image:title>5161024x535Sep1920250906451494PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/11-1-1024x535-Sep-19-2025-08-57-06-2007-PM.png</image:loc><image:caption>1111024x535Sep1920250857062007PM</image:caption><image:title>1111024x535Sep1920250857062007PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2220539132.jpg</image:loc><image:caption>GettyImages2220539132</image:caption><image:title>GettyImages2220539132</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20190522-02Q2_PZ6AO2tjZO4Q32mD4Iw-scaled-1.jpg</image:loc><image:caption>2019052202Q2PZ6AO2tjZO4Q32mD4Iwscaled1</image:caption><image:title>2019052202Q2PZ6AO2tjZO4Q32mD4Iwscaled1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-14-1.png</image:loc><image:caption>CopyofSampleforblogpost141</image:caption><image:title>CopyofSampleforblogpost141</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/adrianna-geo-_C2Rgp0GDn4-unsplash-scaled-e1621847384673.jpg</image:loc><image:caption>adriannageoC2Rgp0GDn4unsplashscalede1621847384673</image:caption><image:title>adriannageoC2Rgp0GDn4unsplashscalede1621847384673</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><lastmod>2025-09-26</lastmod></url><url><loc>https://kadence.com/knowledge/how-to-craft-a-global-value-proposition-that-resonates-across-cultures-and-markets/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Dining-Personas-Whos-at-the-Table-1024x535.png</image:loc><image:caption>DiningPersonasWhosattheTable1024x535</image:caption><image:title>DiningPersonasWhosattheTable1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1370432427.jpg</image:loc><image:caption>GettyImages1370432427</image:caption><image:title>GettyImages1370432427</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-2-1024x535-Sep-11-2025-08-46-31-4106-PM.png</image:loc><image:caption>downloadagencycredentialsorbrochure21024x535Sep1120250846314106PM</image:caption><image:title>downloadagencycredentialsorbrochure21024x535Sep1120250846314106PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1219583078.jpg</image:loc><image:caption>GettyImages1219583078</image:caption><image:title>GettyImages1219583078</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/AMA-scaled.jpg</image:loc><image:caption>AMAscaled</image:caption><image:title>AMAscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-12.png</image:loc><image:caption>CopyofSampleforblogpost12</image:caption><image:title>CopyofSampleforblogpost12</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><lastmod>2026-02-23</lastmod></url><url><loc>https://kadence.com/knowledge/generative-ai-for-marketing-and-ad-campaigns-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages1162094164scaled</image:caption><image:title>GettyImages1162094164scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1448284790.jpg</image:loc><image:caption>GettyImages1448284790</image:caption><image:title>GettyImages1448284790</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535-Sep-16-2025-09-52-42-4679-AM.png</image:loc><image:caption>submitaresearchbrief21024x535Sep1620250952424679AM</image:caption><image:title>submitaresearchbrief21024x535Sep1620250952424679AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1418649737.jpg</image:loc><image:caption>GettyImages1418649737</image:caption><image:title>GettyImages1418649737</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Trend-1-Discover-why-consumers-are-shifting-to-all-in-one-hubs-1024x512-1.png</image:loc><image:caption>Trend1Discoverwhyconsumersareshiftingtoallinonehubs1024x5121</image:caption><image:title>Trend1Discoverwhyconsumersareshiftingtoallinonehubs1024x5121</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><lastmod>2025-09-19</lastmod></url><url><loc>https://kadence.com/en-us/service/stakeholder-engagement-in-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIMTestimonials3903x651001</image:caption><image:title>WIMTestimonials3903x651001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLdiscoverchannellogo392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>KadenceUKofficeteam</image:caption><image:title>WIMUKOffice88x8813</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/WIM_Run-Workshops-Research-Into-Action.png</image:loc><image:caption>Workshopsactivation</image:caption><image:title>WIMRunWorkshopsResearchIntoAction</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIMTestimonials3304x304002</image:caption><image:title>WIMTestimonials3304x304002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bloomberg_Media_stack_blk-144x45.png</image:loc><image:caption>BloombergMedia</image:caption><image:title>WLBloombergMediastackblk144x45</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Havells_Logo.svg-364x240.png</image:loc><image:caption>Havells</image:caption><image:title>WL1200pxHavellsLogosvg364x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>KadenceUSAteamphoto</image:caption><image:title>WIMUSOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432.jpg</image:loc><image:caption>Plug</image:caption><image:title>WIMpaulhanaokaRJkKjLu8I9Iunsplash1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:caption><image:title>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Stakeholder_1090x545.jpg</image:loc><image:caption>Stakeholderengagementinresearch</image:caption><image:title>WIMStakeholder1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>KadencePhilippinesofficeteam</image:caption><image:title>WIMPhilippinesOffice88x88008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>KadenceThailand</image:caption><image:title>WIMThailandOffice88x8811</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wallstreetjournallogo</image:caption><image:title>wallstreetjournallogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WLMarsInclogo2019392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>KadenceChina</image:caption><image:title>WIMarticle88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>ashopinTokyoJapan</image:caption><image:title>WIMJapanOffice88x88007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>BenefitTick</image:caption><image:title>WIiconbenefittick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>KadenceIndonesiaofficeteam</image:caption><image:title>WIMIndonesiaOffice88x884</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>KadenceIndia</image:caption><image:title>WIMIndiaOffice88x88003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WLBridgestonelogo288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UKoffice</image:caption><image:title>WIMUKOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogo288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>KadenceIndiaofficeteam</image:caption><image:title>WIMIndiaOffice88x88002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Hairdresser_720x216.jpg</image:loc><image:caption>WIMHairdresser720x216</image:caption><image:title>WIMHairdresser720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>MarketresearchinAsia</image:caption><image:title>WIMPhilippinesOffice88x88009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>KadenceSingaporeofficeteam</image:caption><image:title>WIMKadenceSingaporeoffice88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/treatwell.png</image:loc><image:caption>treatwell</image:caption><image:title>treatwell</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>JapanTokyo</image:caption><image:title>WIMJapanOffice88x88006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>KadenceIndonesia</image:caption><image:title>WIMIndonesiaOffice88x885</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>KadenceChinaofficeteam</image:caption><image:title>WIMKadenceChina88x88001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>KadenceVietnam</image:caption><image:title>WIMVietnamOffice15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL1200pxSamsungwordmarksvg144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><lastmod>2025-10-28</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/nine-of-the-most-effective-methods-in-international-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1145150074-2.jpg</image:loc><image:caption>GettyImages11451500742</image:caption><image:title>GettyImages11451500742</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/siora-photography-cixohzDpNIo-unsplash-scaled.jpg</image:loc><image:caption>sioraphotographycixohzDpNIounsplashscaled</image:caption><image:title>sioraphotographycixohzDpNIounsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972-2.jpg</image:loc><image:caption>GettyImages9101449722</image:caption><image:title>GettyImages9101449722</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-66-1.png</image:loc><image:caption>Sampleforblogpost661</image:caption><image:title>Sampleforblogpost661</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><lastmod>2025-09-29</lastmod></url><url><loc>https://kadence.com/knowledge/how-brands-can-thrive-in-a-privacy-first-digital-world/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-2b-1024x535.png</image:loc><image:caption>DownloadourAgencyCredentials</image:caption><image:title>downloadagencycredentialsorbrochure2b1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-Modern-Plate-1-1024x535.png</image:loc><image:caption>globaldiningtrends</image:caption><image:title>TheModernPlate11024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-33.png</image:loc><image:caption>CopyofSampleforblogpost33</image:caption><image:title>CopyofSampleforblogpost33</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-12.png</image:loc><image:caption>CopyofSampleforblogpost12</image:caption><image:title>CopyofSampleforblogpost12</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><lastmod>2025-10-30</lastmod></url><url><loc>https://kadence.com/knowledge/the-future-of-b2b-market-research/</loc><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2185776283.jpg</image:loc><image:caption>GettyImages2185776283</image:caption><image:title>GettyImages2185776283</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-4-1024x535-Sep-11-2025-08-38-14-4298-PM.png</image:loc><image:caption>downloadagencycredentialsorbrochure41024x535Sep1120250838144298PM</image:caption><image:title>downloadagencycredentialsorbrochure41024x535Sep1120250838144298PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20190522-02Q2_PZ6AO2tjZO4Q32mD4Iw-scaled.jpg</image:loc><image:caption>2019052202Q2PZ6AO2tjZO4Q32mD4Iwscaled</image:caption><image:title>2019052202Q2PZ6AO2tjZO4Q32mD4Iwscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-2048631679.jpg</image:loc><image:caption>GettyImages2048631679</image:caption><image:title>GettyImages2048631679</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Trend-3-Uncover-the-trends-in-mobile-media-consumption-1024x512-Sep-11-2025-08-38-19-6967-PM.png</image:loc><image:caption>Trend3Uncoverthetrendsinmobilemediaconsumption1024x512Sep1120250838196967PM</image:caption><image:title>Trend3Uncoverthetrendsinmobilemediaconsumption1024x512Sep1120250838196967PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><lastmod>2026-01-30</lastmod></url><url><loc>https://kadence.com/ja/service/shopper-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>KadenceIndonesiaofficeteam</image:caption><image:title>WIMIndonesiaOffice88x884</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>KadenceIndonesia</image:caption><image:title>WIMIndonesiaOffice88x885</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WIM_Vital%20Strategies_720x216.jpg</image:loc><image:caption>VitalStrategies</image:caption><image:title>WIMVitalStrategies720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIMTestimonials3304x304002</image:caption><image:title>WIMTestimonials3304x304002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>MarketresearchinAsia</image:caption><image:title>WIMPhilippinesOffice88x88009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UKoffice</image:caption><image:title>WIMUKOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WLMarsInclogo2019392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432.jpg</image:loc><image:caption>BloombergNeuroscience</image:caption><image:title>WIMballshapedcirclecloseupdark414860copy1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>JapanTokyo</image:caption><image:title>WIMJapanOffice88x88006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL1200pxSamsungwordmarksvg144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Shopper-research_1090x545.jpg</image:loc><image:caption>Shopperresearch</image:caption><image:title>WIMShopperresearch1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/vital-strategies-logo.png</image:loc><image:caption>vitalstrategieslogo</image:caption><image:title>vitalstrategieslogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>KadenceVietnam</image:caption><image:title>WIMVietnamOffice15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>KadenceChina</image:caption><image:title>WIMarticle88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premiumhomeappliancesfridgewashingmachine</image:caption><image:title>WIMPremiumhomeappliancesfridgewashingmachine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>KadenceUKofficeteam</image:caption><image:title>WIMUKOffice88x8813</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>ashopinTokyoJapan</image:caption><image:title>WIMJapanOffice88x88007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WLBridgestonelogo288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogo288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>KadenceIndiaofficeteam</image:caption><image:title>WIMIndiaOffice88x88002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>KadenceChinaofficeteam</image:caption><image:title>WIMKadenceChina88x88001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bloomberg_Media_stack_blk-144x45.png</image:loc><image:caption>BloombergMedia</image:caption><image:title>WLBloombergMediastackblk144x45</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLdiscoverchannellogo392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>KadencePhilippinesofficeteam</image:caption><image:title>WIMPhilippinesOffice88x88008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>KadenceThailand</image:caption><image:title>WIMThailandOffice88x8811</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIMTestimonials3903x651001</image:caption><image:title>WIMTestimonials3903x651001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>KadenceUSAteamphoto</image:caption><image:title>WIMUSOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>BenefitTick</image:caption><image:title>WIiconbenefittick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>KadenceSingaporeofficeteam</image:caption><image:title>WIMKadenceSingaporeoffice88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>ConductingOnlineResearchinAsia2</image:caption><image:title>WIMConductingOnlineResearchinAsia2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>KadenceIndia</image:caption><image:title>WIMIndiaOffice88x88003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogosvg392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><lastmod>2025-10-03</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/why-valentines-day-no-longer-drives-consumer-behavior-in-japan</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Fig2_Gift_Items_Men.png</image:loc><image:caption>Fig2GiftItemsMen</image:caption><image:title>Fig2GiftItemsMen</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Fig3_Chocolate_Budget%20(1).png</image:loc><image:caption>Fig3ChocolateBudget1</image:caption><image:title>Fig3ChocolateBudget1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Fig4_Alt_Chocolate_Image%20(1).png</image:loc><image:caption>Fig4AltChocolateImage1</image:caption><image:title>Fig4AltChocolateImage1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Meiji-Japanese-Chocolate.png</image:loc><image:caption>MeijiJapaneseChocolate</image:caption><image:title>MeijiJapaneseChocolate</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1351767347.jpg</image:loc><image:caption>GettyImages1351767347</image:caption><image:title>GettyImages1351767347</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Fig1_Gift_Plan%20(1).png</image:loc><image:caption>Fig1GiftPlan1</image:caption><image:title>Fig1GiftPlan1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-4b.png</image:loc><image:caption>DownloadourAgencyCredentials</image:caption><image:title>downloadagencycredentialsorbrochure4b</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/thisisengineering-raeng-DbLlKd8u2Rw-unsplash-scaled-1.jpg</image:loc><image:caption>thisisengineeringraengDbLlKd8u2Rwunsplashscaled1</image:caption><image:title>thisisengineeringraengDbLlKd8u2Rwunsplashscaled1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20191003_Green_brick.jpg</image:loc><image:caption>20191003Greenbrick</image:caption><image:title>20191003Greenbrick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/TREND4-Every-Snack-Bite-Counts.png</image:loc><image:caption>TREND4EverySnackBiteCounts</image:caption><image:title>TREND4EverySnackBiteCounts</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Fig5_Feeling_Top10%20(1).png</image:loc><image:caption>Fig5FeelingTop101</image:caption><image:title>Fig5FeelingTop101</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2182251211.jpg</image:loc><image:caption>GettyImages2182251211</image:caption><image:title>GettyImages2182251211</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><lastmod>2026-02-08</lastmod></url><url><loc>https://kadence.com/knowledge/harnessing-online-research-methodologies-report/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/BL_Online-Methodologies-Guide-small-223x300.png</image:loc><image:caption>OnlineMethodologiesGuidesmall223x300</image:caption><image:title>BLOnlineMethodologiesGuidesmall223x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_288x83.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars288x83</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogosvg392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/samsung%20logo.png</image:loc><image:caption>samsunglogo</image:caption><image:title>samsunglogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/icon_unilever.png</image:loc><image:caption>iconunilever</image:caption><image:title>iconunilever</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:caption><image:title>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><lastmod>2025-10-07</lastmod></url><url><loc>https://kadence.com/ja/podcast/ep-5-shopify-e-commerces-new-frontier-with-cole-atkinson/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/BL_elusive-consumer-cover-1000x432.png</image:loc><image:caption>BLelusiveconsumercover1000x432</image:caption><image:title>BLelusiveconsumercover1000x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/About%20Our%20Guest%20Images/Cole-Atkinson_400x400.jpg</image:loc><image:caption>ColeAtkinson400x400</image:caption><image:title>ColeAtkinson400x400</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/WH_ep-05_Cole-Atkinson.png</image:loc><image:caption>WHep05ColeAtkinson</image:caption><image:title>WHep05ColeAtkinson</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><lastmod>2025-11-05</lastmod></url><url><loc>https://kadence.com/agency-credentials-singapore/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_iStock-958971100-2180x1090.jpg</image:loc><image:caption>WIMiStock9589711002180x1090</image:caption><image:title>WIMiStock9589711002180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported%20sitepage%20images/iStock-958971100-scaled.jpg</image:loc><image:caption>iStock958971100scaled</image:caption><image:title>iStock958971100scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><lastmod>2025-10-16</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/east-meets-west-how-asian-brands-can-appeal-to-western-audiences/</loc><image:image><image:loc>https://kadence.com/hubfs/Sample%20for%20blog%20post%20%20(3).png</image:loc><image:caption>Sampleforblogpost3</image:caption><image:title>Sampleforblogpost3</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/siora-photography-cixohzDpNIo-unsplash-scaled.jpg</image:loc><image:caption>sioraphotographycixohzDpNIounsplashscaled</image:caption><image:title>sioraphotographycixohzDpNIounsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V7-1024x535-Sep-19-2025-05-23-34-7183-PM.png</image:loc><image:caption>GENZGenZV71024x535Sep1920250523347183PM</image:caption><image:title>GENZGenZV71024x535Sep1920250523347183PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-1-1024x535-Sep-19-2025-05-05-52-8081-PM.png</image:loc><image:caption>111024x535Sep1920250505528081PM</image:caption><image:title>111024x535Sep1920250505528081PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-40-2.png</image:loc><image:caption>Sampleforblogpost402</image:caption><image:title>Sampleforblogpost402</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1219583078-2.jpg</image:loc><image:caption>GettyImages12195830782</image:caption><image:title>GettyImages12195830782</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><lastmod>2025-09-30</lastmod></url><url><loc>https://kadence.com/service/focus-groups/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>KadenceUSAteamphoto</image:caption><image:title>WIMUSOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-philippines-88x88.jpg</image:loc><image:caption>officephilippines88x88</image:caption><image:title>officephilippines88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>KadenceChinaofficeteam</image:caption><image:title>WIMKadenceChina88x88001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>KadenceThailand</image:caption><image:title>WIMThailandOffice88x8811</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL1200pxSamsungwordmarksvg144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1492377092%20(1).jpg</image:loc><image:caption>GettyImages14923770921</image:caption><image:title>GettyImages14923770921</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>ConductingOnlineResearchinAsia2</image:caption><image:title>WIMConductingOnlineResearchinAsia2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLdiscoverchannellogo392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>JapanTokyo</image:caption><image:title>WIMJapanOffice88x88006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/vital-strategies-logo.png</image:loc><image:caption>vitalstrategieslogo</image:caption><image:title>vitalstrategieslogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>KadenceChina</image:caption><image:title>WIMarticle88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Education-1440x432.jpg</image:loc><image:caption>WIMEducation1440x432</image:caption><image:title>WIMEducation1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/As-introduction-to-Data-collection-in-marketing-research.jpg</image:loc><image:caption>AsintroductiontoDatacollectioninmarketingresearch</image:caption><image:title>AsintroductiontoDatacollectioninmarketingresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogo288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WIM_Vital%20Strategies_720x216.jpg</image:loc><image:caption>VitalStrategies</image:caption><image:title>WIMVitalStrategies720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>KadenceIndiaofficeteam</image:caption><image:title>WIMIndiaOffice88x88002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>KadenceIndonesiaofficeteam</image:caption><image:title>WIMIndonesiaOffice88x884</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-22.png</image:loc><image:caption>Sampleforblogpost22</image:caption><image:title>Sampleforblogpost22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1790208304.jpg</image:loc><image:caption>GettyImages1790208304</image:caption><image:title>GettyImages1790208304</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-486613528.jpg</image:loc><image:caption>GettyImages486613528</image:caption><image:title>GettyImages486613528</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UKoffice</image:caption><image:title>WIMUKOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>KadenceIndia</image:caption><image:title>WIMIndiaOffice88x88003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WLMarsInclogo2019392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>KadenceIndonesia</image:caption><image:title>WIMIndonesiaOffice88x885</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216.jpg</image:loc><image:caption>WIMdebbyhudsonjcc8sxK2Adwunsplash1720x216</image:caption><image:title>WIMdebbyhudsonjcc8sxK2Adwunsplash1720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_logo-d-smu.svg</image:loc><image:caption>WLlogodsmu</image:caption><image:title>WLlogodsmu</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>KadenceSingaporeofficeteam</image:caption><image:title>WIMKadenceSingaporeoffice88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>KadenceUKofficeteam</image:caption><image:title>WIMUKOffice88x8813</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIMTestimonials3304x304002</image:caption><image:title>WIMTestimonials3304x304002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>MarketresearchinAsia</image:caption><image:title>WIMPhilippinesOffice88x88009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>BenefitTick</image:caption><image:title>WIiconbenefittick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-vietnam.png</image:loc><image:caption>KadenceVietnamofficeteam</image:caption><image:title>officevietnam</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Focus%20Group_1090x545.jpg</image:loc><image:caption>FocusGroup</image:caption><image:title>WIMFocusGroup1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>ashopinTokyoJapan</image:caption><image:title>WIMJapanOffice88x88007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WLBridgestonelogo288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIMTestimonials3903x651001</image:caption><image:title>WIMTestimonials3903x651001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/market-research-us.jpg</image:loc><image:caption>marketresearchus</image:caption><image:title>marketresearchus</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><lastmod>2025-09-30</lastmod></url><url><loc>https://kadence.com/knowledge/disruptive-dtc-brand-strategies-for-traditional-retail/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/about-face-for-web.png</image:loc><image:caption>aboutfaceforweb</image:caption><image:title>aboutfaceforweb</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1219583078.jpg</image:loc><image:caption>GettyImages1219583078</image:caption><image:title>GettyImages1219583078</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-95.png</image:loc><image:caption>Sampleforblogpost95</image:caption><image:title>Sampleforblogpost95</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-3-1024x535-Sep-16-2025-09-41-29-0197-AM.png</image:loc><image:caption>downloadagencycredentialsorbrochure31024x535Sep1620250941290197AM</image:caption><image:title>downloadagencycredentialsorbrochure31024x535Sep1620250941290197AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1351767347-1.jpg</image:loc><image:caption>GettyImages13517673471</image:caption><image:title>GettyImages13517673471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/General-The-Future-of-Finance-1024x535-Sep-16-2025-09-46-05-7657-AM.png</image:loc><image:caption>GeneralTheFutureofFinance1024x535Sep1620250946057657AM</image:caption><image:title>GeneralTheFutureofFinance1024x535Sep1620250946057657AM</image:title></image:image><lastmod>2025-09-19</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-millennials-in-southeast-asia-are-shaping-the-future-of-finance/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/General-The-Future-of-Finance-1-1024x535.png</image:loc><image:caption>fintechreport</image:caption><image:title>GeneralTheFutureofFinance11024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1181405477.jpg</image:loc><image:caption>GettyImages1181405477</image:caption><image:title>GettyImages1181405477</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1-1.jpg</image:loc><image:caption>20200129Header11</image:caption><image:title>20200129Header11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-3-1024x535.png</image:loc><image:caption>Submityourmarketresearchbrief</image:caption><image:title>submitaresearchbrief31024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-36-2.png</image:loc><image:caption>CopyofSampleforblogpost362</image:caption><image:title>CopyofSampleforblogpost362</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><lastmod>2025-10-28</lastmod></url><url><loc>https://kadence.com/knowledge/why-valentines-day-no-longer-drives-consumer-behavior-in-japan</loc><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Fig3_Chocolate_Budget%20(1).png</image:loc><image:caption>Fig3ChocolateBudget1</image:caption><image:title>Fig3ChocolateBudget1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/thisisengineering-raeng-DbLlKd8u2Rw-unsplash-scaled.jpg</image:loc><image:caption>thisisengineeringraengDbLlKd8u2Rwunsplashscaled</image:caption><image:title>thisisengineeringraengDbLlKd8u2Rwunsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Fig1_Gift_Plan%20(1).png</image:loc><image:caption>Fig1GiftPlan1</image:caption><image:title>Fig1GiftPlan1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Fig4_Alt_Chocolate_Image%20(1).png</image:loc><image:caption>Fig4AltChocolateImage1</image:caption><image:title>Fig4AltChocolateImage1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1351767347-1.jpg</image:loc><image:caption>GettyImages13517673471</image:caption><image:title>GettyImages13517673471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-4b.png</image:loc><image:caption>DownloadourAgencyCredentials</image:caption><image:title>downloadagencycredentialsorbrochure4b</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/TREND4-Every-Snack-Bite-Counts.png</image:loc><image:caption>TREND4EverySnackBiteCounts</image:caption><image:title>TREND4EverySnackBiteCounts</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1.jpg</image:loc><image:caption>20200129Header1</image:caption><image:title>20200129Header1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Meiji-Japanese-Chocolate.png</image:loc><image:caption>MeijiJapaneseChocolate</image:caption><image:title>MeijiJapaneseChocolate</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2182251211.jpg</image:loc><image:caption>GettyImages2182251211</image:caption><image:title>GettyImages2182251211</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Fig2_Gift_Items_Men.png</image:loc><image:caption>Fig2GiftItemsMen</image:caption><image:title>Fig2GiftItemsMen</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Fig5_Feeling_Top10%20(1).png</image:loc><image:caption>Fig5FeelingTop101</image:caption><image:title>Fig5FeelingTop101</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><lastmod>2026-02-08</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/what-the-global-snack-boom-reveals-about-the-modern-consumer/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Types-of-Grocery-Shoppers-768x401-Sep-19-2025-08-50-41-8869-PM.png</image:loc><image:caption>TypesofGroceryShoppers768x401Sep1920250850418869PM</image:caption><image:title>TypesofGroceryShoppers768x401Sep1920250850418869PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1269305676.jpg</image:loc><image:caption>GettyImages1269305676</image:caption><image:title>GettyImages1269305676</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled-2.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled2</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kind-Bar-Snack-Brand-Story.png</image:loc><image:caption>KindBarSnackBrandStory</image:caption><image:title>KindBarSnackBrandStory</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1351767347.jpg</image:loc><image:caption>GettyImages1351767347</image:caption><image:title>GettyImages1351767347</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-11-3.png</image:loc><image:caption>CopyofSampleforblogpost113</image:caption><image:title>CopyofSampleforblogpost113</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-1024x535.png</image:loc><image:caption>Submitaresearchbrief</image:caption><image:title>submitaresearchbrief41024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><lastmod>2026-01-20</lastmod></url><url><loc>https://kadence.com/knowledge/striking-the-right-balance-leveraging-human-judgment-and-machine-analytics-for-optimal-business-decisions/</loc><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Consumers-are-taking-control-of-their-well-being-with-wearable-tech_-3-1-1024x535-Sep-16-2025-10-21-55-4371-AM.png</image:loc><image:caption>Consumersaretakingcontroloftheirwellbeingwithwearabletech311024x535Sep1620251021554371AM</image:caption><image:title>Consumersaretakingcontroloftheirwellbeingwithwearabletech311024x535Sep1620251021554371AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages1162094164scaled</image:caption><image:title>GettyImages1162094164scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1183316406.jpg</image:loc><image:caption>GettyImages1183316406</image:caption><image:title>GettyImages1183316406</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V7-1024x535-Sep-16-2025-10-33-19-5544-AM.png</image:loc><image:caption>GENZGenZV71024x535Sep1620251033195544AM</image:caption><image:title>GENZGenZV71024x535Sep1620251033195544AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><lastmod>2025-09-21</lastmod></url><url><loc>https://kadence.com/knowledge/concept-testing-a-guide/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Kadence-Icon-380x380.png</image:loc><image:caption>KadenceIcon380x380</image:caption><image:title>KadenceIcon380x380</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/pexels-startup-stock-photos-212286-scaled.jpg</image:loc><image:caption>pexelsstartupstockphotos212286scaled</image:caption><image:title>pexelsstartupstockphotos212286scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-1-4.png</image:loc><image:caption>submitaresearchbrief14</image:caption><image:title>submitaresearchbrief14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/About-face_social-media-_About-face-1-02-1.png</image:loc><image:caption>AboutfacesocialmediaAboutface1021</image:caption><image:title>AboutfacesocialmediaAboutface1021</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-Sep-10-2025-03-58-45-5460-PM.png</image:loc><image:caption>submitaresearchbrief2Sep1020250358455460PM</image:caption><image:title>submitaresearchbrief2Sep1020250358455460PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled</image:title></image:image><lastmod>2026-02-18</lastmod></url><url><loc>https://kadence.com/knowledge/how-consumer-behaviour-is-reshaping-indias-fitness-market/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-60.png</image:loc><image:caption>Sampleforblogpost60</image:caption><image:title>Sampleforblogpost60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-future-of-the-home-gym-2-1024x535.png</image:loc><image:caption>fitnesstechtrends</image:caption><image:title>Thefutureofthehomegym21024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-81.png</image:loc><image:caption>CopyofSampleforblogpost81</image:caption><image:title>CopyofSampleforblogpost81</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-4b.png</image:loc><image:caption>DownloadourAgencyCredentials</image:caption><image:title>downloadagencycredentialsorbrochure4b</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Tulika%20sheel.jpeg</image:loc><image:caption>Tulikasheel</image:caption><image:title>Tulikasheel</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2148897427.jpg</image:loc><image:caption>GettyImages2148897427</image:caption><image:title>GettyImages2148897427</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1.jpg</image:loc><image:caption>20200129Header1</image:caption><image:title>20200129Header1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><lastmod>2025-12-05</lastmod></url><url><loc>https://kadence.com/ja/case-study/harnessing-blockchain-technology-in-market-research-with-unilever-food-solutions/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Case%20Studies/9th%20page%20hero%20sec.jpg</image:loc><image:caption>9thpageherosec</image:caption><image:title>9thpageherosec</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/WIM_Run-Workshops-Research-Into-Action.png</image:loc><image:caption>Workshopsactivation</image:caption><image:title>WIMRunWorkshopsResearchIntoAction</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/icon_unilever.png</image:loc><image:caption>iconunilever</image:caption><image:title>iconunilever</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><lastmod>2025-10-06</lastmod></url><url><loc>https://kadence.com/en-us/service/telephone-depth-interviews/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2214022561.jpg</image:loc><image:caption>GettyImages2214022561</image:caption><image:title>GettyImages2214022561</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1315650854-1.jpg</image:loc><image:caption>GettyImages13156508541</image:caption><image:title>GettyImages13156508541</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WLBridgestonelogo288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>KadenceChina</image:caption><image:title>WIMarticle88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216.jpg</image:loc><image:caption>WIMdebbyhudsonjcc8sxK2Adwunsplash1720x216</image:caption><image:title>WIMdebbyhudsonjcc8sxK2Adwunsplash1720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>KadenceUSAteamphoto</image:caption><image:title>WIMUSOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIMTestimonials3304x304002</image:caption><image:title>WIMTestimonials3304x304002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>MarketresearchinAsia</image:caption><image:title>WIMPhilippinesOffice88x88009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1346430565-1.jpg</image:loc><image:caption>GettyImages13464305651</image:caption><image:title>GettyImages13464305651</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>KadenceUKofficeteam</image:caption><image:title>WIMUKOffice88x8813</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIMTestimonials3903x651001</image:caption><image:title>WIMTestimonials3903x651001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>KadenceIndonesia</image:caption><image:title>WIMIndonesiaOffice88x885</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>KadenceIndia</image:caption><image:title>WIMIndiaOffice88x88003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>KadenceVietnam</image:caption><image:title>WIMVietnamOffice15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bloomberg_Media_stack_blk-144x45.png</image:loc><image:caption>BloombergMedia</image:caption><image:title>WLBloombergMediastackblk144x45</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1464550329-2.jpg</image:loc><image:caption>GettyImages14645503292</image:caption><image:title>GettyImages14645503292</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>KadenceChinaofficeteam</image:caption><image:title>WIMKadenceChina88x88001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>KadencePhilippinesofficeteam</image:caption><image:title>WIMPhilippinesOffice88x88008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1139733438-scaled-2.jpg</image:loc><image:caption>GettyImages1139733438scaled2</image:caption><image:title>GettyImages1139733438scaled2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_yoodo_gobear_web_logo-392x133.png</image:loc><image:caption>GoBear</image:caption><image:title>WLyoodogobearweblogo392x133</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL1200pxSamsungwordmarksvg144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>BenefitTick</image:caption><image:title>WIiconbenefittick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Havells_Logo.svg-364x240.png</image:loc><image:caption>Havells</image:caption><image:title>WL1200pxHavellsLogosvg364x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>JapanTokyo</image:caption><image:title>WIMJapanOffice88x88006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WLMarsInclogo2019392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432.jpg</image:loc><image:caption>Plug</image:caption><image:title>WIMpaulhanaokaRJkKjLu8I9Iunsplash1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>KadenceIndiaofficeteam</image:caption><image:title>WIMIndiaOffice88x88002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>ConductingOnlineResearchinAsia2</image:caption><image:title>WIMConductingOnlineResearchinAsia2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLdiscoverchannellogo392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UKoffice</image:caption><image:title>WIMUKOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Annie-spratt_720x216.jpg</image:loc><image:caption>WIMAnniespratt720x216</image:caption><image:title>WIMAnniespratt720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogo288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_TDI_1090x545.jpg</image:loc><image:caption>TDItelephoneinterview</image:caption><image:title>WIMTDI1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>ashopinTokyoJapan</image:caption><image:title>WIMJapanOffice88x88007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>KadenceThailand</image:caption><image:title>WIMThailandOffice88x8811</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>KadenceIndonesiaofficeteam</image:caption><image:title>WIMIndonesiaOffice88x884</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>KadenceSingaporeofficeteam</image:caption><image:title>WIMKadenceSingaporeoffice88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><lastmod>2025-10-06</lastmod></url><url><loc>https://kadence.com/knowledge/the-consumer-brain-is-the-new-focus-group/</loc><lastmod>2025-11-12</lastmod></url><url><loc>https://kadence.com/en-us/case-study/unlocking-subscription-growth-understanding-consumer-behavior-in-digital-news</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-92-2.png</image:loc><image:caption>Sampleforblogpost922</image:caption><image:title>Sampleforblogpost922</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_OnlineAsia_580x580.png</image:loc><image:caption>WHOnlineAsia580x580</image:caption><image:title>WHOnlineAsia580x580</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-93-2.png</image:loc><image:caption>Sampleforblogpost932</image:caption><image:title>Sampleforblogpost932</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2248369945.jpg</image:loc><image:caption>GettyImages2248369945</image:caption><image:title>GettyImages2248369945</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><lastmod>2025-12-17</lastmod></url><url><loc>https://kadence.com/sector/financial-services/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>ashopinTokyoJapan</image:caption><image:title>WIMJapanOffice88x88007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/3%20Consumer%20Trends%20Democratising%20Wealth%20Management.jpg</image:loc><image:caption>3ConsumerTrendsDemocratisingWealthManagement</image:caption><image:title>3ConsumerTrendsDemocratisingWealthManagement</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Featured%20Images/nathan-dumlao-oRKF_ZBJYGM-unsplash-scaled-e1630469828604.jpg</image:loc><image:caption>nathandumlaooRKFZBJYGMunsplashscalede1630469828604</image:caption><image:title>nathandumlaooRKFZBJYGMunsplashscalede1630469828604</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerUnderstanding.svg</image:loc><image:caption>WICustomerUnderstanding</image:caption><image:title>WICustomerUnderstanding</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WLMarsInclogo2019392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>KadenceIndonesiaofficeteam</image:caption><image:title>WIMIndonesiaOffice88x884</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Financial-1090x545.png</image:loc><image:caption>Financial</image:caption><image:title>WIMFinancial1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>KadenceIndonesia</image:caption><image:title>WIMIndonesiaOffice88x885</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>KadenceChina</image:caption><image:title>WIMarticle88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLdiscoverchannellogo392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WI_Bloomberg_Media_300x94.jpg</image:loc><image:caption>BloombergMedia</image:caption><image:title>WIBloombergMedia300x94</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>KadenceUSAteamphoto</image:caption><image:title>WIMUSOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_annie-spratt-0cPSKUEANqU-unsplash-1440x432.jpg</image:loc><image:caption>WIManniespratt0cPSKUEANqUunsplash1440x432</image:caption><image:title>WIManniespratt0cPSKUEANqUunsplash1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/bloomberg%20logo.png</image:loc><image:caption>bloomberglogo</image:caption><image:title>bloomberglogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogo288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premiumhomeappliancesfridgewashingmachine</image:caption><image:title>WIMPremiumhomeappliancesfridgewashingmachine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>MarketresearchinAsia</image:caption><image:title>WIMPhilippinesOffice88x88009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/market-research-us.jpg</image:loc><image:caption>marketresearchus</image:caption><image:title>marketresearchus</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>KadenceIndiaofficeteam</image:caption><image:title>WIMIndiaOffice88x88002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_Finance.svg</image:loc><image:caption>ICFinance</image:caption><image:title>ICFinance</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_concept-testing.svg</image:loc><image:caption>WIconcepttesting</image:caption><image:title>WIconcepttesting</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>QuirksSupplieroftheYearKadenceInternational</image:caption><image:title>WIMQuirkAwards1881216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_SegmentationSimple.svg</image:loc><image:caption>WISegmentationSimple</image:caption><image:title>WISegmentationSimple</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIMTestimonials3304x304002</image:caption><image:title>WIMTestimonials3304x304002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>KadenceIndia</image:caption><image:title>WIMIndiaOffice88x88003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Featured%20Images/GettyImages-1307935655-1-scaled.jpg</image:loc><image:caption>GettyImages13079356551scaled</image:caption><image:title>GettyImages13079356551scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>KadenceChinaofficeteam</image:caption><image:title>WIMKadenceChina88x88001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_yoodo_gobear_web_logo-392x133.png</image:loc><image:caption>GoBear</image:caption><image:title>WLyoodogobearweblogo392x133</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerSatisfaction.svg</image:loc><image:caption>WICustomerSatisfaction</image:caption><image:title>WICustomerSatisfaction</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>ConductingOnlineResearchinAsia2</image:caption><image:title>WIMConductingOnlineResearchinAsia2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-73.png</image:loc><image:caption>Sampleforblogpost73</image:caption><image:title>Sampleforblogpost73</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>KadenceSingaporeofficeteam</image:caption><image:title>WIMKadenceSingaporeoffice88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>KadenceThailand</image:caption><image:title>WIMThailandOffice88x8811</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>KadenceInternationalMarketResearchAgencyoftheYearSingapore</image:caption><image:title>WIMOptimizedimage131216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL1200pxSamsungwordmarksvg144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-vietnam.png</image:loc><image:caption>KadenceVietnamofficeteam</image:caption><image:title>officevietnam</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>KadenceUKofficeteam</image:caption><image:title>WIMUKOffice88x8813</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-philippines-88x88.jpg</image:loc><image:caption>officephilippines88x88</image:caption><image:title>officephilippines88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UKoffice</image:caption><image:title>WIMUKOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>JapanTokyo</image:caption><image:title>WIMJapanOffice88x88006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-2024-07-01T103944_383-1.png</image:loc><image:caption>Sampleforblogpost20240701T1039443831</image:caption><image:title>Sampleforblogpost20240701T1039443831</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRSOpperationsAwardsTrophy</image:caption><image:title>WIPmrsoppies2216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIMTestimonials3903x651001</image:caption><image:title>WIMTestimonials3903x651001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432.jpg</image:loc><image:caption>BloombergNeuroscience</image:caption><image:title>WIMballshapedcirclecloseupdark414860copy1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2020</image:caption><image:title>WIMAOTYcrop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_AshAwasthi_202406_007.jpeg</image:loc><image:caption>TPAshAwasthi202406007</image:caption><image:title>TPAshAwasthi202406007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>BestDataCollectionFinalistMarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMBestDataCollection216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>KadenceInternationalisHighlyCommendedforGlobalAgencyofTheYear</image:caption><image:title>WIMGlobalAgencycop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><lastmod>2025-10-02</lastmod></url><url><loc>https://kadence.com/knowledge/how-b2b-and-b2c-market-research-differs/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2185776283.jpg</image:loc><image:caption>GettyImages2185776283</image:caption><image:title>GettyImages2185776283</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2089465288.jpg</image:loc><image:caption>GettyImages2089465288</image:caption><image:title>GettyImages2089465288</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-53.png</image:loc><image:caption>CopyofSampleforblogpost53</image:caption><image:title>CopyofSampleforblogpost53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-1-1024x535.png</image:loc><image:caption>Submitaresearchbrief</image:caption><image:title>submitaresearchbrief11024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V5-1-1024x535.png</image:loc><image:caption>genzconsumerbehaviorreport</image:caption><image:title>GENZGenZV511024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1351767347-1.jpg</image:loc><image:caption>GettyImages13517673471</image:caption><image:title>GettyImages13517673471</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/understanding-indian-consumers-through-fieldwork-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-39-1.png</image:loc><image:caption>Sampleforblogpost391</image:caption><image:title>Sampleforblogpost391</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200604-08empty-concrete-tunnel-through-mosque-1007431-1.jpg</image:loc><image:caption>2020060408emptyconcretetunnelthroughmosque10074311</image:caption><image:title>2020060408emptyconcretetunnelthroughmosque10074311</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-81-1.png</image:loc><image:caption>CopyofSampleforblogpost811</image:caption><image:title>CopyofSampleforblogpost811</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-4-1024x535-Sep-19-2025-06-38-53-4196-PM.png</image:loc><image:caption>downloadagencycredentialsorbrochure41024x535Sep1920250638534196PM</image:caption><image:title>downloadagencycredentialsorbrochure41024x535Sep1920250638534196PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/siora-photography-cixohzDpNIo-unsplash-scaled.jpg</image:loc><image:caption>sioraphotographycixohzDpNIounsplashscaled</image:caption><image:title>sioraphotographycixohzDpNIounsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/3-36-1024x535-Sep-19-2025-06-54-45-0442-PM.png</image:loc><image:caption>3361024x535Sep1920250654450442PM</image:caption><image:title>3361024x535Sep1920250654450442PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><lastmod>2026-01-23</lastmod></url><url><loc>https://kadence.com/en-us/podcast/ep-5-shopify-e-commerces-new-frontier-with-cole-atkinson/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/WH_ep-05_Cole-Atkinson.png</image:loc><image:caption>WHep05ColeAtkinson</image:caption><image:title>WHep05ColeAtkinson</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/BL_elusive-consumer-cover-1000x432.png</image:loc><image:caption>BLelusiveconsumercover1000x432</image:caption><image:title>BLelusiveconsumercover1000x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/About%20Our%20Guest%20Images/Cole-Atkinson_400x400.jpg</image:loc><image:caption>ColeAtkinson400x400</image:caption><image:title>ColeAtkinson400x400</image:title></image:image><lastmod>2025-10-01</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/graze-craze-kadence</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167547398.jpg</image:loc><image:caption>GettyImages1167547398</image:caption><image:title>GettyImages1167547398</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Graze%20Craze-%20covers%20for%20sector.png</image:loc><image:caption>GrazeCrazecoversforsector</image:caption><image:title>GrazeCrazecoversforsector</image:title></image:image><lastmod>2026-01-09</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/navigating-emerging-trends-in-global-travel-and-tourism/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Featured%20Images/iStock-506551414-1-scaled.jpg</image:loc><image:caption>iStock5065514141scaled</image:caption><image:title>iStock5065514141scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Cover-travel-and-tourism-500-%C3%97-650-px-231x300.png</image:loc><image:caption>Covertravelandtourism500650px231x300</image:caption><image:title>Covertravelandtourism500650px231x300</image:title></image:image><lastmod>2025-10-02</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-role-of-brand-equity-in-brand-building-and-how-to-measure-it/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1219583078-2.jpg</image:loc><image:caption>GettyImages12195830782</image:caption><image:title>GettyImages12195830782</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1080436866-1.jpg</image:loc><image:caption>GettyImages10804368661</image:caption><image:title>GettyImages10804368661</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1389263476.jpg</image:loc><image:caption>GettyImages1389263476</image:caption><image:title>GettyImages1389263476</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-12-1.png</image:loc><image:caption>CopyofSampleforblogpost121</image:caption><image:title>CopyofSampleforblogpost121</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><lastmod>2025-09-25</lastmod></url><url><loc>https://kadence.com/knowledge/pets-take-priority-as-pet-owners-pull-back-elsewhere-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1300222293-1.jpg</image:loc><image:caption>GettyImages13002222931</image:caption><image:title>GettyImages13002222931</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1.jpg</image:loc><image:caption>20200129Header1</image:caption><image:title>20200129Header1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1318673904-1.jpg</image:loc><image:caption>GettyImages13186739041</image:caption><image:title>GettyImages13186739041</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/How-millennials-love-eco-conscious-brands-1-1024x512.png</image:loc><image:caption>modernmillennialsandbrandloyalty</image:caption><image:title>Howmillennialsloveecoconsciousbrands11024x512</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535.png</image:loc><image:caption>submityourbrief</image:caption><image:title>submitaresearchbrief21024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1370432427.jpg</image:loc><image:caption>GettyImages1370432427</image:caption><image:title>GettyImages1370432427</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><lastmod>2025-10-28</lastmod></url><url><loc>https://kadence.com/en-us/office/market-research-in-the-united-kingdom-our-capabilities/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ESOMAR-Congress-2023-Winner-216x216.jpg</image:loc><image:caption>WIMESOMARCongress2023Winner216x216</image:caption><image:title>WIMESOMARCongress2023Winner216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WIBrandAndAdvertising</image:caption><image:title>WIBrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2020</image:caption><image:title>WIMAOTYcrop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>KadenceteamcollectingAgencyoftheYearaward</image:caption><image:title>WIMJOE43941216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:caption><image:title>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WIProductDevelopment</image:caption><image:title>WIProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611.jpg</image:loc><image:caption>WHclaybankshwLAI5lRhdMunsplash1e1614876480611</image:caption><image:title>WHclaybankshwLAI5lRhdMunsplash1e1614876480611</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WICustomerAndMarket</image:caption><image:title>WICustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagersplayingsport</image:caption><image:title>WIMgirlsonwhiteredjerseyplayinghandgame1634652720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIMedwardheuKyzXEc2ksunsplash1814x372</image:caption><image:title>WIMedwardheuKyzXEc2ksunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>QuirksSupplieroftheYearKadenceInternational</image:caption><image:title>WIMQuirkAwards1881216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wallstreetjournallogo</image:caption><image:title>wallstreetjournallogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2021</image:caption><image:title>WIMAOTYMR1216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Cindi-Collet-600x600.jpg</image:loc><image:caption>TPCindiCollet600x600</image:caption><image:title>TPCindiCollet600x600</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WHanastasiadulgierQboRVYU6sfQunsplash12180x1090</image:caption><image:title>WHanastasiadulgierQboRVYU6sfQunsplash12180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WIInsightActivation</image:caption><image:title>WIInsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WLASALOGO2017144x46</image:caption><image:title>WLASALOGO2017144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/Amy-Lo-300x300.png</image:loc><image:caption>AmyLo</image:caption><image:title>AmyLo300x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Bianca-Abulafia-600x600.jpg</image:loc><image:caption>TPBiancaAbulafia600x600</image:caption><image:title>TPBiancaAbulafia600x600</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090.jpg</image:loc><image:caption>WHshanelahiDDiLYtF88wunsplashscaled2180x1090</image:caption><image:title>WHshanelahiDDiLYtF88wunsplashscaled2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_wallstreetjournal-logo-217x120.png</image:loc><image:caption>WSJ</image:caption><image:title>WLwallstreetjournallogo217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>MarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMmrsoppies216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>KadenceInternationalisHighlyCommendedforGlobalAgencyofTheYear</image:caption><image:title>WIMGlobalAgencycop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Rupert-Sinclair-300x300.jpg</image:loc><image:caption>RupertSinclair</image:caption><image:title>TPRupertSinclair300x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:caption><image:title>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRSOpperationsAwardsTrophy</image:caption><image:title>WIPmrsoppies2216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>MarketingInteractiveAgencyoftheYearWinnerGold2021</image:caption><image:title>WIMmarketinginteractiveagencyoftheyear2021gold216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>KadenceInternationalMarketResearchAgencyoftheYearSingapore</image:caption><image:title>WIMOptimizedimage131216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>BestDataCollectionFinalistMarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMBestDataCollection216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIMchuttersnapmfo1E7omzkunsplash720x216</image:caption><image:title>WIMchuttersnapmfo1E7omzkunsplash720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURAInnovationoftheYearaward</image:caption><image:title>WIMFinalistlogoLARGE216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/uk-hero.jpg</image:loc><image:caption>ukhero</image:caption><image:title>ukhero</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WIFieldworkServices</image:caption><image:title>WIFieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_uk-hero.jpg</image:loc><image:caption>WIMukhero</image:caption><image:title>WIMukhero</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_2VP-1440x432.png</image:loc><image:caption>WIM2VP1440x432</image:caption><image:title>WIM2VP1440x432</image:title></image:image><lastmod>2025-11-24</lastmod></url><url><loc>https://kadence.com/en-us/office/careers-at-kadence-vietnam/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Futurists_88x88.png</image:loc><image:caption>WIFuturists88x88</image:caption><image:title>WIFuturists88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Allaine%20Bettina%20Orosco.jpeg</image:loc><image:caption>AllaineBettinaOrosco</image:caption><image:title>AllaineBettinaOrosco</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Agile_88x88.png</image:loc><image:caption>WIAgile88x88</image:caption><image:title>WIAgile88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_GettyImages-1974607915-2119x1090.jpg</image:loc><image:caption>vietnamoffice</image:caption><image:title>WIMGettyImages19746079152119x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Genuine88x88.png</image:loc><image:caption>WIGenuine88x88</image:caption><image:title>WIGenuine88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Dam-Mai-Ngan_300x300.jpg</image:loc><image:caption>DamMaiNgan</image:caption><image:title>TPDamMaiNgan300x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Dependable_88x88.png</image:loc><image:caption>WIDependable88x88</image:caption><image:title>WIDependable88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Curious_88x88.png</image:loc><image:caption>WICurious88x88</image:caption><image:title>WICurious88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Kengo-600x600.jpg</image:loc><image:caption>TPKengo600x600</image:caption><image:title>TPKengo600x600</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Katrin%20Scheibert.png</image:loc><image:caption>KatrinScheibert</image:caption><image:title>KatrinScheibert</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Tulika-Sheel_300x300.jpg</image:loc><image:caption>TPTulikaSheel300x300</image:caption><image:title>TPTulikaSheel300x300</image:title></image:image><lastmod>2025-10-16</lastmod></url><url><loc>https://kadence.com/en-us/service/usage-and-attitude-surveys/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>ConductingOnlineResearchinAsia2</image:caption><image:title>WIMConductingOnlineResearchinAsia2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premiumhomeappliancesfridgewashingmachine</image:caption><image:title>WIMPremiumhomeappliancesfridgewashingmachine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLdiscoverchannellogo392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>KadenceUKofficeteam</image:caption><image:title>WIMUKOffice88x8813</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogo288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIMTestimonials3903x651001</image:caption><image:title>WIMTestimonials3903x651001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>KadenceIndonesiaofficeteam</image:caption><image:title>WIMIndonesiaOffice88x884</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL1200pxSamsungwordmarksvg144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1315650854-1.jpg</image:loc><image:caption>GettyImages13156508541</image:caption><image:title>GettyImages13156508541</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1613148057-2.jpg</image:loc><image:caption>GettyImages16131480572</image:caption><image:title>GettyImages16131480572</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UKoffice</image:caption><image:title>WIMUKOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>BenefitTick</image:caption><image:title>WIiconbenefittick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>JapanTokyo</image:caption><image:title>WIMJapanOffice88x88006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>ashopinTokyoJapan</image:caption><image:title>WIMJapanOffice88x88007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>KadenceVietnam</image:caption><image:title>WIMVietnamOffice15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>KadenceUSAteamphoto</image:caption><image:title>WIMUSOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bloomberg_Media_stack_blk-144x45.png</image:loc><image:caption>BloombergMedia</image:caption><image:title>WLBloombergMediastackblk144x45</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-48-2.png</image:loc><image:caption>CopyofSampleforblogpost482</image:caption><image:title>CopyofSampleforblogpost482</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>KadenceIndia</image:caption><image:title>WIMIndiaOffice88x88003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>KadenceThailand</image:caption><image:title>WIMThailandOffice88x8811</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>MarketresearchinAsia</image:caption><image:title>WIMPhilippinesOffice88x88009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>KadenceIndiaofficeteam</image:caption><image:title>WIMIndiaOffice88x88002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Usage-and-attitude-studies_1090x545.jpg</image:loc><image:caption>Usageandattitudestudies</image:caption><image:title>WIMUsageandattitudestudies1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIMTestimonials3304x304002</image:caption><image:title>WIMTestimonials3304x304002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogosvg392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>KadenceSingaporeofficeteam</image:caption><image:title>WIMKadenceSingaporeoffice88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>KadenceChina</image:caption><image:title>WIMarticle88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Hairdresser_720x216.jpg</image:loc><image:caption>WIMHairdresser720x216</image:caption><image:title>WIMHairdresser720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_BloombergMedia_720x216.jpg</image:loc><image:caption>BusinessdecisionmakersBloomberg</image:caption><image:title>WIMBloombergMedia720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WLMarsInclogo2019392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-1-Sep-19-2025-04-59-54-5365-PM.png</image:loc><image:caption>CopyofSampleforblogpost1Sep1920250459545365PM</image:caption><image:title>CopyofSampleforblogpost1Sep1920250459545365PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>KadencePhilippinesofficeteam</image:caption><image:title>WIMPhilippinesOffice88x88008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>KadenceChinaofficeteam</image:caption><image:title>WIMKadenceChina88x88001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>KadenceIndonesia</image:caption><image:title>WIMIndonesiaOffice88x885</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1367886308-e1674148440411-2.jpg</image:loc><image:caption>GettyImages1367886308e16741484404112</image:caption><image:title>GettyImages1367886308e16741484404112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><lastmod>2025-09-27</lastmod></url><url><loc>https://kadence.com/ja/office/philippines/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLdiscoverchannellogo392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Samsung-392x64.png</image:loc><image:caption>Samsung</image:caption><image:title>WLSamsung392x64</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WIProductDevelopment</image:caption><image:title>WIProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WIBrandAndAdvertising</image:caption><image:title>WIBrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-5-392x178.png</image:loc><image:caption>WLunilever35392x178</image:caption><image:title>WLunilever35392x178</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRSOpperationsAwardsTrophy</image:caption><image:title>WIPmrsoppies2216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Slider-Philippines_1418x534.gif</image:loc><image:caption>SliderPhilippines</image:caption><image:title>WIMSliderPhilippines1418x534</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-220x240.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi220x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Iris-600x600.jpg</image:loc><image:caption>TPIris600x600</image:caption><image:title>TPIris600x600</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>BestDataCollectionFinalistMarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMBestDataCollection216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Marvin-Cris-Torre_300x300.jpg</image:loc><image:caption>MarvinCrisTorre</image:caption><image:title>TPMarvinCrisTorre300x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Mary-Ann-Lamigo_300x300.jpg</image:loc><image:caption>MaryAnnLamigo</image:caption><image:title>TPMaryAnnLamigo300x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>MarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMmrsoppies216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WIFieldworkServices</image:caption><image:title>WIFieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Image_1024x683_002.jpg</image:loc><image:caption>WIMImage1024x683002</image:caption><image:title>WIMImage1024x683002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>KadenceInternationalMarketResearchAgencyoftheYearSingapore</image:caption><image:title>WIMOptimizedimage131216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogosvg392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>MarketingInteractiveAgencyoftheYearWinnerGold2021</image:caption><image:title>WIMmarketinginteractiveagencyoftheyear2021gold216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WICustomerAndMarket</image:caption><image:title>WICustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2021</image:caption><image:title>WIMAOTYMR1216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>KadenceInternationalisHighlyCommendedforGlobalAgencyofTheYear</image:caption><image:title>WIMGlobalAgencycop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Mark-Lever-600x600.jpg</image:loc><image:caption>TPMarkLever600x600</image:caption><image:title>TPMarkLever600x600</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Patrick-Dailey_300x300.jpg</image:loc><image:caption>PatrickDailey</image:caption><image:title>TPPatrickDailey300x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/KPH-Group-Copy-scaled-2.jpg</image:loc><image:caption>KPHGroupCopyscaled2</image:caption><image:title>KPHGroupCopyscaled2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WLMarsInclogo2019392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Karlo-600x600.jpg</image:loc><image:caption>TPKarlo600x600</image:caption><image:title>TPKarlo600x600</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURAInnovationoftheYearaward</image:caption><image:title>WIMFinalistlogoLARGE216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>ConductingOnlineResearchinAsia2</image:caption><image:title>WIMConductingOnlineResearchinAsia2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Ph_720x216.png</image:loc><image:caption>PH</image:caption><image:title>WIMPh720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WIInsightActivation</image:caption><image:title>WIInsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2020</image:caption><image:title>WIMAOTYcrop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_BBGMEDIA2018-1280x720-1-392x123.jpg</image:loc><image:caption>WLBBGMEDIA20181280x7201392x123</image:caption><image:title>WLBBGMEDIA20181280x7201392x123</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>QuirksSupplieroftheYearKadenceInternational</image:caption><image:title>WIMQuirkAwards1881216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>KadenceteamcollectingAgencyoftheYearaward</image:caption><image:title>WIMJOE43941216x216</image:title></image:image><lastmod>2025-10-16</lastmod></url><url><loc>https://kadence.com/en-us/office/uk/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2020</image:caption><image:title>WIMAOTYcrop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/david-grandmougin-Am1io6KusFM-unsplash-scaled-e1621847110805-2.jpg</image:loc><image:caption>davidgrandmouginAm1io6KusFMunsplashscalede16218471108052</image:caption><image:title>davidgrandmouginAm1io6KusFMunsplashscalede16218471108052</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/May-marketing-challenge-UK-scaled-1.jpg</image:loc><image:caption>MaymarketingchallengeUKscaled1</image:caption><image:title>MaymarketingchallengeUKscaled1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_emerging-methodologies.svg</image:loc><image:caption>WIemergingmethodologies</image:caption><image:title>WIemergingmethodologies</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>KadenceteamcollectingAgencyoftheYearaward</image:caption><image:title>WIMJOE43941216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1675449633-2.jpg</image:loc><image:caption>GettyImages16754496332</image:caption><image:title>GettyImages16754496332</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-108350156-2.jpg</image:loc><image:caption>GettyImages1083501562</image:caption><image:title>GettyImages1083501562</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRSOpperationsAwardsTrophy</image:caption><image:title>WIPmrsoppies2216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WIFieldworkServices</image:caption><image:title>WIFieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Samsung-392x64.png</image:loc><image:caption>Samsung</image:caption><image:title>WLSamsung392x64</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>KadenceInternationalisHighlyCommendedforGlobalAgencyofTheYear</image:caption><image:title>WIMGlobalAgencycop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>KadenceInternationalMarketResearchAgencyoftheYearSingapore</image:caption><image:title>WIMOptimizedimage131216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>MarketingInteractiveAgencyoftheYearWinnerGold2021</image:caption><image:title>WIMmarketinginteractiveagencyoftheyear2021gold216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Bianca-Abulafia-600x600.jpg</image:loc><image:caption>TPBiancaAbulafia600x600</image:caption><image:title>TPBiancaAbulafia600x600</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WICustomerAndMarket</image:caption><image:title>WICustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_focus-group.svg</image:loc><image:caption>WIfocusgroup</image:caption><image:title>WIfocusgroup</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-220x240.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi220x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>QuirksSupplieroftheYearKadenceInternational</image:caption><image:title>WIMQuirkAwards1881216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-451572543.jpg</image:loc><image:caption>GettyImages451572543</image:caption><image:title>GettyImages451572543</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2021</image:caption><image:title>WIMAOTYMR1216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Slider-UK_1418x534.gif</image:loc><image:caption>WIMSliderUK1418x534</image:caption><image:title>WIMSliderUK1418x534</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Cindi-Collet-600x600.jpg</image:loc><image:caption>TPCindiCollet600x600</image:caption><image:title>TPCindiCollet600x600</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>BestDataCollectionFinalistMarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMBestDataCollection216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogosvg392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>MarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMmrsoppies216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_Technology-Sector-46x46.png</image:loc><image:caption>ICTechnologySector46x46</image:caption><image:title>ICTechnologySector46x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WIBrandAndAdvertising</image:caption><image:title>WIBrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WIInsightActivation</image:caption><image:title>WIInsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-research-panels.svg</image:loc><image:caption>WIonlineresearchpanels</image:caption><image:title>WIonlineresearchpanels</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_CNY_1024x711.jpg</image:loc><image:caption>ChineseNewYearGroupofstaffholdingredenvelopes</image:caption><image:title>WIMCNY1024x711</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WLMarsInclogo2019392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/Amy-Lo-300x300.png</image:loc><image:caption>AmyLo</image:caption><image:title>AmyLo300x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_in-depth-interviews.svg</image:loc><image:caption>WIindepthinterviews</image:caption><image:title>WIindepthinterviews</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-communities.svg</image:loc><image:caption>WIonlinecommunities</image:caption><image:title>WIonlinecommunities</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-5-392x178.png</image:loc><image:caption>WLunilever35392x178</image:caption><image:title>WLunilever35392x178</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURAInnovationoftheYearaward</image:caption><image:title>WIMFinalistlogoLARGE216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1486867890-2.jpg</image:loc><image:caption>GettyImages14868678902</image:caption><image:title>GettyImages14868678902</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Rupert-Sinclair-300x300.jpg</image:loc><image:caption>RupertSinclair</image:caption><image:title>TPRupertSinclair300x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ESOMAR-Congress-2023-Winner-216x216.jpg</image:loc><image:caption>WIMESOMARCongress2023Winner216x216</image:caption><image:title>WIMESOMARCongress2023Winner216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_BBGMEDIA2018-1280x720-1-392x123.jpg</image:loc><image:caption>WLBBGMEDIA20181280x7201392x123</image:caption><image:title>WLBBGMEDIA20181280x7201392x123</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UK%20office%20Kadence_720x216.png</image:loc><image:caption>UKofficeKadence</image:caption><image:title>WIMUKofficeKadence720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/WIM_Run-Workshops-Research-Into-Action.png</image:loc><image:caption>Workshopsactivation</image:caption><image:title>WIMRunWorkshopsResearchIntoAction</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLdiscoverchannellogo392x107</image:title></image:image><lastmod>2026-03-03</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/top-4-trends-set-to-disrupt-the-animal-health-industry-in-2025-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20191003_Green_brick.jpg</image:loc><image:caption>20191003Greenbrick</image:caption><image:title>20191003Greenbrick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-72.png</image:loc><image:caption>CopyofSampleforblogpost72</image:caption><image:title>CopyofSampleforblogpost72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1318673904-1-2.jpg</image:loc><image:caption>GettyImages131867390412</image:caption><image:title>GettyImages131867390412</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Pets-Paws-Personas_-2-1024x535.png</image:loc><image:caption>PetsPawsPersonas21024x535</image:caption><image:title>PetsPawsPersonas21024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535.png</image:loc><image:caption>submityourbrief</image:caption><image:title>submitaresearchbrief21024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1305487364-1-1.jpg</image:loc><image:caption>GettyImages130548736411</image:caption><image:title>GettyImages130548736411</image:title></image:image><lastmod>2026-02-18</lastmod></url><url><loc>https://kadence.com/knowledge/the-livestream-is-becoming-the-front-door-to-snack-discovery/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-1-1024x535.png</image:loc><image:caption>Submitaresearchbrief</image:caption><image:title>submitaresearchbrief11024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Trend-3-Uncover-the-trends-in-mobile-media-consumption_-1-2048x1024-Sep-30-2025-01-48-08-2067-PM.png</image:loc><image:caption>Trend3Uncoverthetrendsinmobilemediaconsumption12048x1024Sep3020250148082067PM</image:caption><image:title>Trend3Uncoverthetrendsinmobilemediaconsumption12048x1024Sep3020250148082067PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Lays-China-Viral-Social-media.png</image:loc><image:caption>LaysChinaViralSocialmedia</image:caption><image:title>LaysChinaViralSocialmedia</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2207736167.jpg</image:loc><image:caption>GettyImages2207736167</image:caption><image:title>GettyImages2207736167</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1.jpg</image:loc><image:caption>20200129Header1</image:caption><image:title>20200129Header1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1351767347-1.jpg</image:loc><image:caption>GettyImages13517673471</image:caption><image:title>GettyImages13517673471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2156057713.jpg</image:loc><image:caption>GettyImages2156057713</image:caption><image:title>GettyImages2156057713</image:title></image:image><lastmod>2026-01-16</lastmod></url><url><loc>https://kadence.com/knowledge/what-is-judgement-sampling/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Kadence-Icon-380x380.png</image:loc><image:caption>KadenceIcon380x380</image:caption><image:title>KadenceIcon380x380</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972.jpg</image:loc><image:caption>GettyImages910144972</image:caption><image:title>GettyImages910144972</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-123217493.jpg</image:loc><image:caption>GettyImages123217493</image:caption><image:title>GettyImages123217493</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><lastmod>2025-09-19</lastmod></url><url><loc>https://kadence.com/knowledge/the-role-of-car-clinics-in-automotive-design/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/CHOSENkelli-mcclintock-GopRYASfsOc-unsplash-scaled-500x500.jpg</image:loc><image:caption>CHOSENkellimcclintockGopRYASfsOcunsplashscaled500x500</image:caption><image:title>CHOSENkellimcclintockGopRYASfsOcunsplashscaled500x500</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1347251271.jpg</image:loc><image:caption>GettyImages1347251271</image:caption><image:title>GettyImages1347251271</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Auto-What-Drives-Car-Buyers-1024x535-1.png</image:loc><image:caption>AutoWhatDrivesCarBuyers1024x5351</image:caption><image:title>AutoWhatDrivesCarBuyers1024x5351</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1226119399-scaled.jpg</image:loc><image:caption>GettyImages1226119399scaled</image:caption><image:title>GettyImages1226119399scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1315650854.jpg</image:loc><image:caption>GettyImages1315650854</image:caption><image:title>GettyImages1315650854</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-1024x535.png</image:loc><image:caption>Submitaresearchbrief</image:caption><image:title>submitaresearchbrief41024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><lastmod>2025-10-29</lastmod></url><url><loc>https://kadence.com/knowledge/what-makes-indonesia-an-emerging-market-for-foreign-brands/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Featured%20Images/nathan-dumlao-oRKF_ZBJYGM-unsplash-scaled-e1630469828604.jpg</image:loc><image:caption>nathandumlaooRKFZBJYGMunsplashscalede1630469828604</image:caption><image:title>nathandumlaooRKFZBJYGMunsplashscalede1630469828604</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-60.png</image:loc><image:caption>Sampleforblogpost60</image:caption><image:title>Sampleforblogpost60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1346458537-scaled.jpg</image:loc><image:caption>GettyImages1346458537scaled</image:caption><image:title>GettyImages1346458537scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><lastmod>2025-09-18</lastmod></url><url><loc>https://kadence.com/ja/kadence-international-offices/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>KadencePhilippinesofficeteam</image:caption><image:title>WIMPhilippinesOffice88x88008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_India_407x186_002.jpg</image:loc><image:caption>KadenceIndia</image:caption><image:title>WIMIndia407x186002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Headers/HeroMap_1418x534.gif</image:loc><image:caption>HeroMap1418x534</image:caption><image:title>HeroMap1418x534</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL1200pxSamsungwordmarksvg144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>KadenceIndiaofficeteam</image:caption><image:title>WIMIndiaOffice88x88002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>ashopinTokyoJapan</image:caption><image:title>WIMJapanOffice88x88007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>KadenceUSAteamphoto</image:caption><image:title>WIMUSOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_China_407x186_001.png</image:loc><image:caption>KadenceChina</image:caption><image:title>WIMChina407x186001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLdiscoverchannellogo392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIMTestimonials3903x651001</image:caption><image:title>WIMTestimonials3903x651001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>KadenceIndia</image:caption><image:title>WIMIndiaOffice88x88003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>KadenceIndonesiaofficeteam</image:caption><image:title>WIMIndonesiaOffice88x884</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Singapore_407x186_006.jpg</image:loc><image:caption>KadenceSingapore</image:caption><image:title>WIMSingapore407x186006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogo288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Uk_407x186_008.jpg</image:loc><image:caption>KadenceUK</image:caption><image:title>WIMUk407x186008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UKoffice</image:caption><image:title>WIMUKOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>KadenceVietnam</image:caption><image:title>WIMVietnamOffice15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIMTestimonials3304x304002</image:caption><image:title>WIMTestimonials3304x304002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported%20sitepage%20images/IMG_0116-e1595413158743.jpeg</image:loc><image:caption>Kadenceteam</image:caption><image:title>IMG0116e1595413158743</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>KadenceUKofficeteam</image:caption><image:title>WIMUKOffice88x8813</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>KadenceChina</image:caption><image:title>WIMarticle88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>KadenceSingaporeofficeteam</image:caption><image:title>WIMKadenceSingaporeoffice88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>MarketresearchinAsia</image:caption><image:title>WIMPhilippinesOffice88x88009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Indonesia_407x186_001.jpg</image:loc><image:caption>KadenceIndonesia</image:caption><image:title>WIMIndonesia407x186001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>KadenceChinaofficeteam</image:caption><image:title>WIMKadenceChina88x88001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>KadenceIndonesia</image:caption><image:title>WIMIndonesiaOffice88x885</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/bloomberg%20logo.png</image:loc><image:caption>bloomberglogo</image:caption><image:title>bloomberglogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Thaliand_407x186_007.jpg</image:loc><image:caption>KadenceThailand</image:caption><image:title>WIMThaliand407x186007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Japan_407x186_004.jpg</image:loc><image:caption>JapanTokyo</image:caption><image:title>WIMJapan407x186004</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>JapanTokyo</image:caption><image:title>WIMJapanOffice88x88006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Usa_407x186_009.png</image:loc><image:caption>KadenceUSAteamphoto</image:caption><image:title>WIMUsa407x186009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WLMarsInclogo2019392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>KadenceThailand</image:caption><image:title>WIMThailandOffice88x8811</image:title></image:image><lastmod>2025-10-06</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/whats-cooking-in-the-philippines-after-milk-tea-and-samgyupsal/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-Fast-Food-Flip-TREND-3-Climate-Positive-Sep-19-2025-04-01-47-9323-PM.png</image:loc><image:caption>TheFastFoodFlipTREND3ClimatePositiveSep1920250401479323PM</image:caption><image:title>TheFastFoodFlipTREND3ClimatePositiveSep1920250401479323PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1351767347.jpg</image:loc><image:caption>GettyImages1351767347</image:caption><image:title>GettyImages1351767347</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1305487364-1-1.jpg</image:loc><image:caption>GettyImages130548736411</image:caption><image:title>GettyImages130548736411</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-4-1024x536-Sep-19-2025-04-01-56-5037-PM.png</image:loc><image:caption>submitaresearchbrief441024x536Sep1920250401565037PM</image:caption><image:title>submitaresearchbrief441024x536Sep1920250401565037PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1181405477.jpg</image:loc><image:caption>GettyImages1181405477</image:caption><image:title>GettyImages1181405477</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1368913511-1-1.jpg</image:loc><image:caption>GettyImages136891351111</image:caption><image:title>GettyImages136891351111</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Iris%20Lorenzo.jpg</image:loc><image:caption>IrisLorenzo</image:caption><image:title>IrisLorenzo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><lastmod>2025-09-23</lastmod></url><url><loc>https://kadence.com/sector/agriculture/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2020</image:caption><image:title>WIMAOTYcrop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_Agriculture-Sector-46x46.png</image:loc><image:caption>ICAgricultureSector46x46</image:caption><image:title>ICAgricultureSector46x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/market-research-us.jpg</image:loc><image:caption>marketresearchus</image:caption><image:title>marketresearchus</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>KadenceThailand</image:caption><image:title>WIMThailandOffice88x8811</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Cindi-Collet-600x600.jpg</image:loc><image:caption>TPCindiCollet600x600</image:caption><image:title>TPCindiCollet600x600</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogo288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432.jpg</image:loc><image:caption>Plug</image:caption><image:title>WIMpaulhanaokaRJkKjLu8I9Iunsplash1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/Mitsubishi.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1644970176.jpg</image:loc><image:caption>GettyImages1644970176</image:caption><image:title>GettyImages1644970176</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Why%20Local%20Seafood%20Is%20Gaining%20Ground%20in%20a%20Global%20Market.jpg</image:loc><image:caption>WhyLocalSeafoodIsGainingGroundinaGlobalMarket</image:caption><image:title>WhyLocalSeafoodIsGainingGroundinaGlobalMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>KadenceIndonesia</image:caption><image:title>WIMIndonesiaOffice88x885</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>KadenceIndonesiaofficeteam</image:caption><image:title>WIMIndonesiaOffice88x884</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Agriculture-2-1090x545.png</image:loc><image:caption>Agriculture</image:caption><image:title>WIMAgriculture21090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRSOpperationsAwardsTrophy</image:caption><image:title>WIPmrsoppies2216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/treatwell.png</image:loc><image:caption>treatwell</image:caption><image:title>treatwell</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UKoffice</image:caption><image:title>WIMUKOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>KadenceInternationalisHighlyCommendedforGlobalAgencyofTheYear</image:caption><image:title>WIMGlobalAgencycop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Campaign-effectiveness.svg</image:loc><image:caption>WICampaigneffectiveness</image:caption><image:title>WICampaigneffectiveness</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>KadenceSingaporeofficeteam</image:caption><image:title>WIMKadenceSingaporeoffice88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-vietnam.png</image:loc><image:caption>KadenceVietnamofficeteam</image:caption><image:title>officevietnam</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premiumhomeappliancesfridgewashingmachine</image:caption><image:title>WIMPremiumhomeappliancesfridgewashingmachine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>KadenceChina</image:caption><image:title>WIMarticle88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_light-trails-on-highway-at-night-315938-1440x432.jpg</image:loc><image:caption>CarsonHighwayatNight</image:caption><image:title>WIMlighttrailsonhighwayatnight3159381440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-philippines-88x88.jpg</image:loc><image:caption>officephilippines88x88</image:caption><image:title>officephilippines88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Why%20Climate-Resilient%20Crops%20Face%20Global%20Hurdles.jpg</image:loc><image:caption>WhyClimateResilientCropsFaceGlobalHurdles</image:caption><image:title>WhyClimateResilientCropsFaceGlobalHurdles</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL1200pxSamsungwordmarksvg144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Modern-Plate_580x580.png</image:loc><image:caption>ModernPlate</image:caption><image:title>WIMModernPlate580x580</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>ashopinTokyoJapan</image:caption><image:title>WIMJapanOffice88x88007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>BestDataCollectionFinalistMarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMBestDataCollection216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIMTestimonials3304x304002</image:caption><image:title>WIMTestimonials3304x304002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLdiscoverchannellogo392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIMTestimonials3903x651001</image:caption><image:title>WIMTestimonials3903x651001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>KadenceUSAteamphoto</image:caption><image:title>WIMUSOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_wallstreetjournal-logo-217x120.png</image:loc><image:caption>WSJ</image:caption><image:title>WLwallstreetjournallogo217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_favorite-heart.svg</image:loc><image:caption>WIfavoriteheart</image:caption><image:title>WIfavoriteheart</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>KadenceChinaofficeteam</image:caption><image:title>WIMKadenceChina88x88001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>QuirksSupplieroftheYearKadenceInternational</image:caption><image:title>WIMQuirkAwards1881216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>KadenceIndia</image:caption><image:title>WIMIndiaOffice88x88003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerUnderstanding.svg</image:loc><image:caption>WICustomerUnderstanding</image:caption><image:title>WICustomerUnderstanding</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>JapanTokyo</image:caption><image:title>WIMJapanOffice88x88006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>MarketresearchinAsia</image:caption><image:title>WIMPhilippinesOffice88x88009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>KadenceUKofficeteam</image:caption><image:title>WIMUKOffice88x8813</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WLMarsInclogo2019392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>KadenceIndiaofficeteam</image:caption><image:title>WIMIndiaOffice88x88002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-153574050-1.jpg</image:loc><image:caption>GettyImages1535740501</image:caption><image:title>GettyImages1535740501</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>KadenceInternationalMarketResearchAgencyoftheYearSingapore</image:caption><image:title>WIMOptimizedimage131216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Havells_Logo.svg-364x240.png</image:loc><image:caption>Havells</image:caption><image:title>WL1200pxHavellsLogosvg364x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/bloomberg%20logo.png</image:loc><image:caption>bloomberglogo</image:caption><image:title>bloomberglogo</image:title></image:image><lastmod>2025-10-03</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/edtech-platforms-embrace-student-creators-to-drive-growth/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages1162094164scaled</image:caption><image:title>GettyImages1162094164scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-90-2.png</image:loc><image:caption>CopyofSampleforblogpost902</image:caption><image:title>CopyofSampleforblogpost902</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1954175226-2.jpg</image:loc><image:caption>GettyImages19541752262</image:caption><image:title>GettyImages19541752262</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-2-1024x535-Sep-19-2025-04-03-43-7379-PM.png</image:loc><image:caption>downloadagencycredentialsorbrochure21024x535Sep1920250403437379PM</image:caption><image:title>downloadagencycredentialsorbrochure21024x535Sep1920250403437379PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/How-Student-Creators-Are-Shaping-the-Future-of-EdTech-3-461x1024-2.png</image:loc><image:caption>HowStudentCreatorsAreShapingtheFutureofEdTech3461x10242</image:caption><image:title>HowStudentCreatorsAreShapingtheFutureofEdTech3461x10242</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-80-2.png</image:loc><image:caption>CopyofSampleforblogpost802</image:caption><image:title>CopyofSampleforblogpost802</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/General-1024x512-Sep-19-2025-03-44-02-1442-PM.png</image:loc><image:caption>General1024x512Sep1920250344021442PM</image:caption><image:title>General1024x512Sep1920250344021442PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><lastmod>2025-09-30</lastmod></url><url><loc>https://kadence.com/knowledge/report-money-matters-6-trends/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Featured%20Images/GettyImages-2057053853.jpg</image:loc><image:caption>GettyImages2057053853</image:caption><image:title>GettyImages2057053853</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Sales-pack-42-COVER-212x300.png</image:loc><image:caption>Salespack42COVER212x300</image:caption><image:title>Salespack42COVER212x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><lastmod>2025-10-02</lastmod></url><url><loc>https://kadence.com/knowledge/9-types-of-fashion-buyer-personas/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Featured%20Images/GettyImages-1484761684.jpg</image:loc><image:caption>GettyImages1484761684</image:caption><image:title>GettyImages1484761684</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Fashion-Personas-cover-300x169-2.png</image:loc><image:caption>FashionPersonascover300x1692</image:caption><image:title>FashionPersonascover300x1692</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><lastmod>2025-10-06</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-to-conduct-online-research-in-japan/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1351767347.jpg</image:loc><image:caption>GettyImages1351767347</image:caption><image:title>GettyImages1351767347</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Kadence-Icon-380x380.png</image:loc><image:caption>KadenceIcon380x380</image:caption><image:title>KadenceIcon380x380</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200604-08empty-concrete-tunnel-through-mosque-1007431-1.jpg</image:loc><image:caption>2020060408emptyconcretetunnelthroughmosque10074311</image:caption><image:title>2020060408emptyconcretetunnelthroughmosque10074311</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200604-06jezael-melgoza-layMbSJ3YOE-unsplash-1.jpg</image:loc><image:caption>2020060406jezaelmelgozalayMbSJ3YOEunsplash1</image:caption><image:title>2020060406jezaelmelgozalayMbSJ3YOEunsplash1</image:title></image:image><lastmod>2025-09-30</lastmod></url><url><loc>https://kadence.com/en-us/case-study/creating-an-education-and-career-exploration-tool-to-wow-teens-with-american-student-assistance/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Case%20Studies/WH_girls-on-white-red-jersey-playing-hand-game-163465-2-500x500.jpg</image:loc><image:caption>WHgirlsonwhiteredjerseyplayinghandgame1634652500x500</image:caption><image:title>WHgirlsonwhiteredjerseyplayinghandgame1634652500x500</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/WIM_Run-Workshops-Research-Into-Action.png</image:loc><image:caption>Workshopsactivation</image:caption><image:title>WIMRunWorkshopsResearchIntoAction</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/WIM_ASA_LOGO_2017-288x93.png</image:loc><image:caption>AmericanStudentAssistancelogo</image:caption><image:title>WIMASALOGO2017288x93</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><lastmod>2025-10-01</lastmod></url><url><loc>https://kadence.com/knowledge/the-importance-of-iot-for-brands-and-market-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1.jpg</image:loc><image:caption>20200129Header1</image:caption><image:title>20200129Header1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1339844796.jpg</image:loc><image:caption>GettyImages1339844796</image:caption><image:title>GettyImages1339844796</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages1162094164scaled</image:caption><image:title>GettyImages1162094164scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><lastmod>2025-09-19</lastmod></url><url><loc>https://kadence.com/knowledge/the-marketing-team-of-the-future/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-3-1024x535.png</image:loc><image:caption>Submityourmarketresearchbrief</image:caption><image:title>submitaresearchbrief31024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/General-Uncover-the-latest-trends-in-global-media-consumption-1024x512.png</image:loc><image:caption>mediaandentertainmenttrendsreport</image:caption><image:title>GeneralUncoverthelatesttrendsinglobalmediaconsumption1024x512</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1.jpg</image:loc><image:caption>20200129Header1</image:caption><image:title>20200129Header1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/thisisengineering-raeng-DbLlKd8u2Rw-unsplash-scaled.jpg</image:loc><image:caption>thisisengineeringraengDbLlKd8u2Rwunsplashscaled</image:caption><image:title>thisisengineeringraengDbLlKd8u2Rwunsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/admin-ajax%20(5).jpg</image:loc><image:caption>adminajax5</image:caption><image:title>adminajax5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1219583078.jpg</image:loc><image:caption>GettyImages1219583078</image:caption><image:title>GettyImages1219583078</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/knowledge/unlock-b2b-growth-through-strategic-market-segmentation/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-495274213.jpg</image:loc><image:caption>GettyImages495274213</image:caption><image:title>GettyImages495274213</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-1-1024x535.png</image:loc><image:caption>Submitaresearchbrief</image:caption><image:title>submitaresearchbrief11024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2185776283.jpg</image:loc><image:caption>GettyImages2185776283</image:caption><image:title>GettyImages2185776283</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-22.png</image:loc><image:caption>CopyofSampleforblogpost22</image:caption><image:title>CopyofSampleforblogpost22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Travel-On-the-Move-1024x535-1.png</image:loc><image:caption>TravelOntheMove1024x5351</image:caption><image:title>TravelOntheMove1024x5351</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><lastmod>2025-10-27</lastmod></url><url><loc>https://kadence.com/en-us/services-category/online-and-offline-fieldwork-services/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLdiscoverchannellogo392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL1200pxSamsungwordmarksvg144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_recruitment.svg</image:loc><image:caption>WIrecruitment</image:caption><image:title>WIrecruitment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagersplayingsport</image:caption><image:title>WIMgirlsonwhiteredjerseyplayinghandgame1634652720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>KadenceIndiaofficeteam</image:caption><image:title>WIMIndiaOffice88x88002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bloomberg_Media_stack_blk-144x45.png</image:loc><image:caption>BloombergMedia</image:caption><image:title>WLBloombergMediastackblk144x45</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/As-introduction-to-Data-collection-in-marketing-research-2.jpg</image:loc><image:caption>AsintroductiontoDatacollectioninmarketingresearch2</image:caption><image:title>AsintroductiontoDatacollectioninmarketingresearch2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Unilever-food-solutions-300x113.png</image:loc><image:caption>unileverfoodsolutions</image:caption><image:title>WLUnileverfoodsolutions300x113</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telephone-depth-interviews.svg</image:loc><image:caption>WItelephonedepthinterviews</image:caption><image:title>WItelephonedepthinterviews</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>ConductingOnlineResearchinAsia2</image:caption><image:title>WIMConductingOnlineResearchinAsia2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_headset.svg</image:loc><image:caption>WIheadset</image:caption><image:title>WIheadset</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogosvg392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>KadenceSingaporeofficeteam</image:caption><image:title>WIMKadenceSingaporeoffice88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>JapanTokyo</image:caption><image:title>WIMJapanOffice88x88006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_focus-group.svg</image:loc><image:caption>WIfocusgroup</image:caption><image:title>WIfocusgroup</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Template-Sample-for-blog-post-10-1.png</image:loc><image:caption>TemplateSampleforblogpost101</image:caption><image:title>TemplateSampleforblogpost101</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_288x83.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars288x83</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>KadenceIndonesia</image:caption><image:title>WIMIndonesiaOffice88x885</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1281207887-1.jpg</image:loc><image:caption>GettyImages12812078871</image:caption><image:title>GettyImages12812078871</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>KadenceVietnam</image:caption><image:title>WIMVietnamOffice15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>KadencePhilippinesofficeteam</image:caption><image:title>WIMPhilippinesOffice88x88008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_expert-interviews.svg</image:loc><image:caption>WIexpertinterviews</image:caption><image:title>WIexpertinterviews</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>ashopinTokyoJapan</image:caption><image:title>WIMJapanOffice88x88007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432.jpg</image:loc><image:caption>BloombergNeuroscience</image:caption><image:title>WIMballshapedcirclecloseupdark414860copy1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-392x126.png</image:loc><image:caption>WLASALOGO2017392x126</image:caption><image:title>WLASALOGO2017392x126</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_emerging-methodologies.svg</image:loc><image:caption>WIemergingmethodologies</image:caption><image:title>WIemergingmethodologies</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WLBridgestonelogo288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>KadenceUKofficeteam</image:caption><image:title>WIMUKOffice88x8813</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>KadenceThailand</image:caption><image:title>WIMThailandOffice88x8811</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-220x240.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi220x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_in-depth-interviews.svg</image:loc><image:caption>WIindepthinterviews</image:caption><image:title>WIindepthinterviews</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WIFieldworkServices</image:caption><image:title>WIFieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_central-location-testing.svg</image:loc><image:caption>WIcentrallocationtesting</image:caption><image:title>WIcentrallocationtesting</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_neuroscience.svg</image:loc><image:caption>WIneuroscience</image:caption><image:title>WIneuroscience</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>KadenceIndonesiaofficeteam</image:caption><image:title>WIMIndonesiaOffice88x884</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Services%20Hero/Fieldwork%20services.jpg</image:loc><image:caption>Fieldworkservices</image:caption><image:title>Fieldworkservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/debby-hudson-jcc8sxK2Adw-unsplash-1-1440x432.jpg</image:loc><image:caption>debbyhudsonjcc8sxK2Adwunsplash11440x432</image:caption><image:title>debbyhudsonjcc8sxK2Adwunsplash11440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIMTestimonials3304x304002</image:caption><image:title>WIMTestimonials3304x304002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>KadenceChinaofficeteam</image:caption><image:title>WIMKadenceChina88x88001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_sensory-research.svg</image:loc><image:caption>WIsensoryresearch</image:caption><image:title>WIsensoryresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-research-panels.svg</image:loc><image:caption>WIonlineresearchpanels</image:caption><image:title>WIonlineresearchpanels</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-communities.svg</image:loc><image:caption>WIonlinecommunities</image:caption><image:title>WIonlinecommunities</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UKoffice</image:caption><image:title>WIMUKOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>KadenceUSAteamphoto</image:caption><image:title>WIMUSOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WLMarsInclogo2019392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>MarketresearchinAsia</image:caption><image:title>WIMPhilippinesOffice88x88009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1139733438-scaled-2.jpg</image:loc><image:caption>GettyImages1139733438scaled2</image:caption><image:title>GettyImages1139733438scaled2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>KadenceIndia</image:caption><image:title>WIMIndiaOffice88x88003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>KadenceChina</image:caption><image:title>WIMarticle88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIMTestimonials3903x651001</image:caption><image:title>WIMTestimonials3903x651001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogo288x51</image:title></image:image><lastmod>2025-10-03</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-future-of-consumption-in-singapore-understanding-5-key-consumer-segments/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-Modern-Plate-1-1024x535.png</image:loc><image:caption>globaldiningtrends</image:caption><image:title>TheModernPlate11024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/uk-for-Blog-1.png</image:loc><image:caption>ukforBlog1</image:caption><image:title>ukforBlog1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Beauty-Personas-for-About-Face-1024x576.png</image:loc><image:caption>BeautyPersonasforAboutFace1024x576</image:caption><image:title>BeautyPersonasforAboutFace1024x576</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/giuseppe-famiani-3R1pWT9PUS0-unsplash-scaled-e1621846768745-2.jpg</image:loc><image:caption>giuseppefamiani3R1pWT9PUS0unsplashscalede16218467687452</image:caption><image:title>giuseppefamiani3R1pWT9PUS0unsplashscalede16218467687452</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20190522-02Q2_PZ6AO2tjZO4Q32mD4Iw-scaled-1.jpg</image:loc><image:caption>2019052202Q2PZ6AO2tjZO4Q32mD4Iwscaled1</image:caption><image:title>2019052202Q2PZ6AO2tjZO4Q32mD4Iwscaled1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-100-2.png</image:loc><image:caption>Sampleforblogpost1002</image:caption><image:title>Sampleforblogpost1002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><lastmod>2025-09-09</lastmod></url><url><loc>https://kadence.com/en-us/policy/fraud-alert-us/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><lastmod>2026-03-24</lastmod></url><url><loc>https://kadence.com/office/market-research-agency-washington-dc</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WIBrandAndAdvertising</image:caption><image:title>WIBrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WIFieldworkServices</image:caption><image:title>WIFieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIMedwardheuKyzXEc2ksunsplash1814x372</image:caption><image:title>WIMedwardheuKyzXEc2ksunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>BestDataCollectionFinalistMarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMBestDataCollection216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090.jpg</image:loc><image:caption>WHshanelahiDDiLYtF88wunsplashscaled2180x1090</image:caption><image:title>WHshanelahiDDiLYtF88wunsplashscaled2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090.jpg</image:loc><image:caption>WIMphotoofpeopleleaningonwoodentable31846142180x1090</image:caption><image:title>WIMphotoofpeopleleaningonwoodentable31846142180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:caption><image:title>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURAInnovationoftheYearaward</image:caption><image:title>WIMFinalistlogoLARGE216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611.jpg</image:loc><image:caption>WHclaybankshwLAI5lRhdMunsplash1e1614876480611</image:caption><image:title>WHclaybankshwLAI5lRhdMunsplash1e1614876480611</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRSOpperationsAwardsTrophy</image:caption><image:title>WIPmrsoppies2216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2021</image:caption><image:title>WIMAOTYMR1216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WIInsightActivation</image:caption><image:title>WIInsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WLASALOGO2017144x46</image:caption><image:title>WLASALOGO2017144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wallstreetjournal-logo-217x120.png</image:loc><image:caption>wallstreetjournallogo217x120</image:caption><image:title>wallstreetjournallogo217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>MarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMmrsoppies216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIMchuttersnapmfo1E7omzkunsplash720x216</image:caption><image:title>WIMchuttersnapmfo1E7omzkunsplash720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>MarketingInteractiveAgencyoftheYearWinnerGold2021</image:caption><image:title>WIMmarketinginteractiveagencyoftheyear2021gold216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>KadenceInternationalMarketResearchAgencyoftheYearSingapore</image:caption><image:title>WIMOptimizedimage131216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>QuirksSupplieroftheYearKadenceInternational</image:caption><image:title>WIMQuirkAwards1881216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wallstreetjournallogo</image:caption><image:title>wallstreetjournallogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>KadenceInternationalisHighlyCommendedforGlobalAgencyofTheYear</image:caption><image:title>WIMGlobalAgencycop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2020</image:caption><image:title>WIMAOTYcrop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WIProductDevelopment</image:caption><image:title>WIProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WICustomerAndMarket</image:caption><image:title>WICustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagersplayingsport</image:caption><image:title>WIMgirlsonwhiteredjerseyplayinghandgame1634652720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WHanastasiadulgierQboRVYU6sfQunsplash12180x1090</image:caption><image:title>WHanastasiadulgierQboRVYU6sfQunsplash12180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:caption><image:title>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>KadenceteamcollectingAgencyoftheYearaward</image:caption><image:title>WIMJOE43941216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ESOMAR-Congress-2023-Winner-216x216.jpg</image:loc><image:caption>WIMESOMARCongress2023Winner216x216</image:caption><image:title>WIMESOMARCongress2023Winner216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><lastmod>2026-03-03</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-future-of-food-lies-in-the-data-driving-it-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1351767347.jpg</image:loc><image:caption>GettyImages1351767347</image:caption><image:title>GettyImages1351767347</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1305487364-1-1.jpg</image:loc><image:caption>GettyImages130548736411</image:caption><image:title>GettyImages130548736411</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1678188140-1-1.jpg</image:loc><image:caption>GettyImages167818814011</image:caption><image:title>GettyImages167818814011</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-Modern-Plate-1-1024x535-Sep-19-2025-02-59-21-3772-PM.png</image:loc><image:caption>TheModernPlate11024x535Sep1920250259213772PM</image:caption><image:title>TheModernPlate11024x535Sep1920250259213772PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972-2.jpg</image:loc><image:caption>GettyImages9101449722</image:caption><image:title>GettyImages9101449722</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-1-1024x535.png</image:loc><image:caption>Submitaresearchbrief</image:caption><image:title>submitaresearchbrief11024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><lastmod>2025-10-27</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/luxury-brands-ranked-the-essential-luxury-index/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_288x83.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars288x83</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogosvg392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/luxury-study-scaled.jpg</image:loc><image:caption>luxurystudyscaled</image:caption><image:title>luxurystudyscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/icon_unilever.png</image:loc><image:caption>iconunilever</image:caption><image:title>iconunilever</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/samsung%20logo.png</image:loc><image:caption>samsunglogo</image:caption><image:title>samsunglogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><lastmod>2025-10-07</lastmod></url><url><loc>https://kadence.com/knowledge/the-importance-and-types-of-research-design-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972.jpg</image:loc><image:caption>GettyImages910144972</image:caption><image:title>GettyImages910144972</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/thisisengineering-raeng-DbLlKd8u2Rw-unsplash-scaled.jpg</image:loc><image:caption>thisisengineeringraengDbLlKd8u2Rwunsplashscaled</image:caption><image:title>thisisengineeringraengDbLlKd8u2Rwunsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1337400405-scaled.jpg</image:loc><image:caption>GettyImages1337400405scaled</image:caption><image:title>GettyImages1337400405scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><lastmod>2025-09-19</lastmod></url><url><loc>https://kadence.com/knowledge/how-brands-can-tap-into-the-global-influence-of-chinese-new-year/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Nike-1024x719.png</image:loc><image:caption>Nike1024x719</image:caption><image:title>Nike1024x719</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/PaJ7B8Fxuo0ovyRo4Fpyeg_A85NAlCZyVs4FsEZQYA_JSNNtRh6bXnW60LmoslpbDxIdf3Y242VnCm2BKhczBi3N5UmhuA-2GpE0pfr3bhaYvue8JyQHFB8devJicY7kyWhgKfMGBbIx5s9XGr5x2.png</image:loc><image:caption>PaJ7B8Fxuo0ovyRo4FpyegA85NAlCZyVs4FsEZQYAJSNNtRh6bXnW60LmoslpbDxIdf3Y242VnCm2BKhczBi3N5UmhuA2GpE0pfr3bhaYvue8JyQHFB8devJicY7kyWhgKfMGBbIx5s9XGr5x2</image:caption><image:title>PaJ7B8Fxuo0ovyRo4FpyegA85NAlCZyVs4FsEZQYAJSNNtRh6bXnW60LmoslpbDxIdf3Y242VnCm2BKhczBi3N5UmhuA2GpE0pfr3bhaYvue8JyQHFB8devJicY7kyWhgKfMGBbIx5s9XGr5x2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1.jpg</image:loc><image:caption>20200129Header1</image:caption><image:title>20200129Header1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Burberry-1024x575.png</image:loc><image:caption>Burberry1024x575</image:caption><image:title>Burberry1024x575</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Sample%20for%20blog%20post%20%20(3).png</image:loc><image:caption>Sampleforblogpost3</image:caption><image:title>Sampleforblogpost3</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1663011200.jpg</image:loc><image:caption>GettyImages1663011200</image:caption><image:title>GettyImages1663011200</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/5-16-1024x535.png</image:loc><image:caption>traveltrends</image:caption><image:title>5161024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V7-1024x535.png</image:loc><image:caption>guidetogenz</image:caption><image:title>GENZGenZV71024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Pepsi-1024x682.png</image:loc><image:caption>Pepsi1024x682</image:caption><image:title>Pepsi1024x682</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><lastmod>2025-11-03</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/serving-sustainability-how-quick-serve-restaurants-are-redefining-their-environmental-impact/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V7-1024x535.png</image:loc><image:caption>guidetogenz</image:caption><image:title>GENZGenZV71024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20191003_Green_brick.jpg</image:loc><image:caption>20191003Greenbrick</image:caption><image:title>20191003Greenbrick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2211124968%20(1).jpg</image:loc><image:caption>GettyImages22111249681</image:caption><image:title>GettyImages22111249681</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1351767347.jpg</image:loc><image:caption>GettyImages1351767347</image:caption><image:title>GettyImages1351767347</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-25-2.png</image:loc><image:caption>Sampleforblogpost252</image:caption><image:title>Sampleforblogpost252</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><lastmod>2025-10-30</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/reshaping-product-launches-in-a-world-of-subscription-fatigue/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Trend-4-Learn-about-the-trend-of-bite-sized-entertainment-1024x512.png</image:loc><image:caption>Trend4Learnaboutthetrendofbitesizedentertainment1024x512</image:caption><image:title>Trend4Learnaboutthetrendofbitesizedentertainment1024x512</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20191003_Green_brick.jpg</image:loc><image:caption>20191003Greenbrick</image:caption><image:title>20191003Greenbrick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-3-1024x535.png</image:loc><image:caption>Submityourmarketresearchbrief</image:caption><image:title>submitaresearchbrief31024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-91-1.png</image:loc><image:caption>CopyofSampleforblogpost911</image:caption><image:title>CopyofSampleforblogpost911</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1219583078-2.jpg</image:loc><image:caption>GettyImages12195830782</image:caption><image:title>GettyImages12195830782</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/ja/podcast/ep-13-the-emotion-of-marketing-podcast-with-kevin-knight/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/About%20Our%20Guest%20Images/Kevin-knight.jpeg</image:loc><image:caption>Kevinknight</image:caption><image:title>Kevinknight</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/BL_elusive-consumer-cover-1000x432.png</image:loc><image:caption>BLelusiveconsumercover1000x432</image:caption><image:title>BLelusiveconsumercover1000x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/Featured%20images/EPISODE-X-12.png</image:loc><image:caption>EPISODEX12</image:caption><image:title>EPISODEX12</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><lastmod>2025-11-05</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-chinese-automakers-are-taking-the-thai-automotive-market-by-storm/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Kajornkiat%20Kiatsunthorn.jpg</image:loc><image:caption>KajornkiatKiatsunthorn</image:caption><image:title>KajornkiatKiatsunthorn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535-Sep-19-2025-04-01-19-0005-PM.png</image:loc><image:caption>submitaresearchbrief21024x535Sep1920250401190005PM</image:caption><image:title>submitaresearchbrief21024x535Sep1920250401190005PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1733213138-1-1.jpg</image:loc><image:caption>GettyImages173321313811</image:caption><image:title>GettyImages173321313811</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Blog-2-B@3x-1024x507-1.png</image:loc><image:caption>Blog2B3x1024x5071</image:caption><image:title>Blog2B3x1024x5071</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Blog-2-E@3x-1024x706-1.png</image:loc><image:caption>Blog2E3x1024x7061</image:caption><image:title>Blog2E3x1024x7061</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Whos-Shaping-the-auto-market-1024x535-4.png</image:loc><image:caption>WhosShapingtheautomarket1024x5354</image:caption><image:title>WhosShapingtheautomarket1024x5354</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Blog-2-D@3x-1024x810-1.png</image:loc><image:caption>Blog2D3x1024x8101</image:caption><image:title>Blog2D3x1024x8101</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1-1.jpg</image:loc><image:caption>20200129Header11</image:caption><image:title>20200129Header11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-25-2.png</image:loc><image:caption>CopyofSampleforblogpost252</image:caption><image:title>CopyofSampleforblogpost252</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Blog-2-C@3x-1024x849-1.png</image:loc><image:caption>Blog2C3x1024x8491</image:caption><image:title>Blog2C3x1024x8491</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200604-07dan-freeman-G4E6PcOt4Ps-unsplash-1.jpg</image:loc><image:caption>2020060407danfreemanG4E6PcOt4Psunsplash1</image:caption><image:title>2020060407danfreemanG4E6PcOt4Psunsplash1</image:title></image:image><lastmod>2025-10-08</lastmod></url><url><loc>https://kadence.com/knowledge/cultivating-connections-winning-the-hearts-of-hispanic-audiences/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1.jpg</image:loc><image:caption>20200129Header1</image:caption><image:title>20200129Header1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/5-16-1024x535-4.png</image:loc><image:caption>5161024x5354</image:caption><image:title>5161024x5354</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2220539132.jpg</image:loc><image:caption>GettyImages2220539132</image:caption><image:title>GettyImages2220539132</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Hispanic-image.png</image:loc><image:caption>Hispanicimage</image:caption><image:title>Hispanicimage</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V1-1024x536-4.png</image:loc><image:caption>GENZGenZV11024x5364</image:caption><image:title>GENZGenZV11024x5364</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1370432427.jpg</image:loc><image:caption>GettyImages1370432427</image:caption><image:title>GettyImages1370432427</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><lastmod>2025-09-19</lastmod></url><url><loc>https://kadence.com/knowledge/why-inflation-is-not-stopping-middle-class-indulgence-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/How-millennials-love-eco-conscious-brands-1-1024x512-1.png</image:loc><image:caption>Howmillennialsloveecoconsciousbrands11024x5121</image:caption><image:title>Howmillennialsloveecoconsciousbrands11024x5121</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1.jpg</image:loc><image:caption>20200129Header1</image:caption><image:title>20200129Header1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-3-1024x536-Sep-10-2025-03-57-17-7674-PM.png</image:loc><image:caption>submitaresearchbrief431024x536Sep1020250357177674PM</image:caption><image:title>submitaresearchbrief431024x536Sep1020250357177674PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-121331076.jpg</image:loc><image:caption>GettyImages121331076</image:caption><image:title>GettyImages121331076</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled</image:title></image:image><lastmod>2025-09-18</lastmod></url><url><loc>https://kadence.com/en-us/podcast/ep-22-unlocking-hidden-value-in-energy-with-ai-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/BL_elusive-consumer-cover-1000x432.png</image:loc><image:caption>BLelusiveconsumercover1000x432</image:caption><image:title>BLelusiveconsumercover1000x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Akash%20Sharma.jpeg</image:loc><image:caption>AkashSharma</image:caption><image:title>AkashSharma</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/Featured%20images/AI-podcast.png</image:loc><image:caption>AIpodcast</image:caption><image:title>AIpodcast</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><lastmod>2025-10-06</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-to-conduct-user-studies-in-an-online-environment/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Images/No%20Time%20for%20Hype%20%E2%80%94%20Gen%20X%20Wants%20Results-%20East.png</image:loc><image:caption>NoTimeforHypeGenXWantsResultsEast</image:caption><image:title>NoTimeforHypeGenXWantsResultsEast</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1613148057-2.jpg</image:loc><image:caption>GettyImages16131480572</image:caption><image:title>GettyImages16131480572</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972-2.jpg</image:loc><image:caption>GettyImages9101449722</image:caption><image:title>GettyImages9101449722</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1315650854-1.jpg</image:loc><image:caption>GettyImages13156508541</image:caption><image:title>GettyImages13156508541</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-1-1024x535.png</image:loc><image:caption>Submitaresearchbrief</image:caption><image:title>submitaresearchbrief11024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled-2.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled2</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><lastmod>2026-02-08</lastmod></url><url><loc>https://kadence.com/knowledge/can-india-beat-china-as-the-next-manufacturing-hub-of-the-world/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-81.png</image:loc><image:caption>CopyofSampleforblogpost81</image:caption><image:title>CopyofSampleforblogpost81</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1.jpg</image:loc><image:caption>20200129Header1</image:caption><image:title>20200129Header1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1227362512-1.jpg</image:loc><image:caption>GettyImages12273625121</image:caption><image:title>GettyImages12273625121</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2211124968%20(1).jpg</image:loc><image:caption>GettyImages22111249681</image:caption><image:title>GettyImages22111249681</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><lastmod>2025-09-18</lastmod></url><url><loc>https://kadence.com/en-us/podcast/ep-1-building-brands-and-taking-risks-with-nick-stagge-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/WIM_nick-stagge.png</image:loc><image:caption>NickStaggeFounderandCEOofTheGroundedCompany</image:caption><image:title>WIMnickstagge</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/BL_elusive-consumer-cover-1000x432.png</image:loc><image:caption>BLelusiveconsumercover1000x432</image:caption><image:title>BLelusiveconsumercover1000x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/Featured%20images/Nick-Stagge-Podcast-Cover-Image.png</image:loc><image:caption>NickStaggePodcastCoverImage</image:caption><image:title>NickStaggePodcastCoverImage</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><lastmod>2025-10-01</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/an-introduction-to-data-collection-in-marketing-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Trend-4-Learn-about-the-trend-of-bite-sized-entertainment.png</image:loc><image:caption>Trend4Learnaboutthetrendofbitesizedentertainment</image:caption><image:title>Trend4Learnaboutthetrendofbitesizedentertainment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-1-1024x535.png</image:loc><image:caption>Submitaresearchbrief</image:caption><image:title>submitaresearchbrief11024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1492377092%20(1).jpg</image:loc><image:caption>GettyImages14923770921</image:caption><image:title>GettyImages14923770921</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200604-08empty-concrete-tunnel-through-mosque-1007431-1.jpg</image:loc><image:caption>2020060408emptyconcretetunnelthroughmosque10074311</image:caption><image:title>2020060408emptyconcretetunnelthroughmosque10074311</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/As-introduction-to-Data-collection-in-marketing-research-2.jpg</image:loc><image:caption>AsintroductiontoDatacollectioninmarketingresearch2</image:caption><image:title>AsintroductiontoDatacollectioninmarketingresearch2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972-2.jpg</image:loc><image:caption>GettyImages9101449722</image:caption><image:title>GettyImages9101449722</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><lastmod>2026-01-30</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-definitive-guide-to-gen-z-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/cover-1-224x300.png</image:loc><image:caption>cover1224x300</image:caption><image:title>cover1224x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Featured%20Images/iStock-1332660443-copy-1-scaled.jpg</image:loc><image:caption>iStock1332660443copy1scaled</image:caption><image:title>iStock1332660443copy1scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><lastmod>2025-10-03</lastmod></url><url><loc>https://kadence.com/knowledge/tiktok-made-me-buy-it-but-did-i-keep-it/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2207736167.jpg</image:loc><image:caption>GettyImages2207736167</image:caption><image:title>GettyImages2207736167</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/TikTok-Made-Me-Buy-It%E2%80%94But-Did-I-Keep-It-2-205x1024.png</image:loc><image:caption>TikTokMadeMeBuyItButDidIKeepIt2205x1024</image:caption><image:title>TikTokMadeMeBuyItButDidIKeepIt2205x1024</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1285078868.jpg</image:loc><image:caption>GettyImages1285078868</image:caption><image:title>GettyImages1285078868</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1181405477.jpg</image:loc><image:caption>GettyImages1181405477</image:caption><image:title>GettyImages1181405477</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Trend-3-Uncover-the-trends-in-mobile-media-consumption-1024x512-2.png</image:loc><image:caption>Trend3Uncoverthetrendsinmobilemediaconsumption1024x5122</image:caption><image:title>Trend3Uncoverthetrendsinmobilemediaconsumption1024x5122</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-2-1024x535-2.png</image:loc><image:caption>downloadagencycredentialsorbrochure21024x5352</image:caption><image:title>downloadagencycredentialsorbrochure21024x5352</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-857589534.jpg</image:loc><image:caption>GettyImages857589534</image:caption><image:title>GettyImages857589534</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><lastmod>2025-09-19</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-fine-line-between-branding-and-politics/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/siora-photography-cixohzDpNIo-unsplash-scaled.jpg</image:loc><image:caption>sioraphotographycixohzDpNIounsplashscaled</image:caption><image:title>sioraphotographycixohzDpNIounsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Bud-Light-Trans-Campaign-1024x627-1.png</image:loc><image:caption>BudLightTransCampaign1024x6271</image:caption><image:title>BudLightTransCampaign1024x6271</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-95-1.png</image:loc><image:caption>CopyofSampleforblogpost951</image:caption><image:title>CopyofSampleforblogpost951</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-best-a-man-can-get--1.png</image:loc><image:caption>Thebestamancanget1</image:caption><image:title>Thebestamancanget1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-2-1024x535-Sep-19-2025-04-03-43-7379-PM.png</image:loc><image:caption>downloadagencycredentialsorbrochure21024x535Sep1920250403437379PM</image:caption><image:title>downloadagencycredentialsorbrochure21024x535Sep1920250403437379PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1219583078-2.jpg</image:loc><image:caption>GettyImages12195830782</image:caption><image:title>GettyImages12195830782</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/How-millennials-are-champions-of-equality-2-1-1024x512-Sep-19-2025-03-46-28-8968-PM.png</image:loc><image:caption>Howmillennialsarechampionsofequality211024x512Sep1920250346288968PM</image:caption><image:title>Howmillennialsarechampionsofequality211024x512Sep1920250346288968PM</image:title></image:image><lastmod>2025-09-26</lastmod></url><url><loc>https://kadence.com/knowledge/your-abm-strategy-is-built-on-the-wrong-segmentation-logic/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2203911891.jpg</image:loc><image:caption>GettyImages2203911891</image:caption><image:title>GettyImages2203911891</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-2048631679.jpg</image:loc><image:caption>GettyImages2048631679</image:caption><image:title>GettyImages2048631679</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Travel-Travel-personas-1024x535.png</image:loc><image:caption>typesoftravelers</image:caption><image:title>TravelTravelpersonas1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/sharon-mccutcheon-y0PKfXeJsq4-unsplash-scaled.jpg</image:loc><image:caption>sharonmccutcheony0PKfXeJsq4unsplashscaled</image:caption><image:title>sharonmccutcheony0PKfXeJsq4unsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-crcredentials-or-brochure-1-600x314-Sep-19-2025-09-04-06-8893-PM.png</image:loc><image:caption>downloadagencycrcredentialsorbrochure1600x314Sep1920250904068893PM</image:caption><image:title>downloadagencycrcredentialsorbrochure1600x314Sep1920250904068893PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2185776283.jpg</image:loc><image:caption>GettyImages2185776283</image:caption><image:title>GettyImages2185776283</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><lastmod>2026-02-08</lastmod></url><url><loc>https://kadence.com/en-us/service/expert-interviews/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIMTestimonials3903x651001</image:caption><image:title>WIMTestimonials3903x651001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>KadenceIndiaofficeteam</image:caption><image:title>WIMIndiaOffice88x88002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_About_face_1024x1024.png</image:loc><image:caption>AboutFace</image:caption><image:title>WIMAboutface1024x1024</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLdiscoverchannellogo392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-2048631679-2.jpg</image:loc><image:caption>GettyImages20486316792</image:caption><image:title>GettyImages20486316792</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WIM_Vital%20Strategies_720x216.jpg</image:loc><image:caption>VitalStrategies</image:caption><image:title>WIMVitalStrategies720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WLMarsInclogo2019392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WLBridgestonelogo288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>KadenceChinaofficeteam</image:caption><image:title>WIMKadenceChina88x88001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/vital-strategies-logo.png</image:loc><image:caption>vitalstrategieslogo</image:caption><image:title>vitalstrategieslogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>KadenceVietnam</image:caption><image:title>WIMVietnamOffice15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2203911891.jpg</image:loc><image:caption>GettyImages2203911891</image:caption><image:title>GettyImages2203911891</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogo288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UKoffice</image:caption><image:title>WIMUKOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_logo-d-smu.svg</image:loc><image:caption>WLlogodsmu</image:caption><image:title>WLlogodsmu</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL1200pxSamsungwordmarksvg144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>KadenceUKofficeteam</image:caption><image:title>WIMUKOffice88x8813</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Expert%20interviews_1090x545.jpg</image:loc><image:caption>Expertinterviews</image:caption><image:title>WIMExpertinterviews1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2185776283.jpg</image:loc><image:caption>GettyImages2185776283</image:caption><image:title>GettyImages2185776283</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>KadenceIndonesiaofficeteam</image:caption><image:title>WIMIndonesiaOffice88x884</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>KadenceThailand</image:caption><image:title>WIMThailandOffice88x8811</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bloomberg_Media_stack_blk-144x45.png</image:loc><image:caption>BloombergMedia</image:caption><image:title>WLBloombergMediastackblk144x45</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>ashopinTokyoJapan</image:caption><image:title>WIMJapanOffice88x88007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>KadenceChina</image:caption><image:title>WIMarticle88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIMTestimonials3304x304002</image:caption><image:title>WIMTestimonials3304x304002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>MarketresearchinAsia</image:caption><image:title>WIMPhilippinesOffice88x88009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-34-2.png</image:loc><image:caption>CopyofSampleforblogpost342</image:caption><image:title>CopyofSampleforblogpost342</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>JapanTokyo</image:caption><image:title>WIMJapanOffice88x88006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>KadenceIndonesia</image:caption><image:title>WIMIndonesiaOffice88x885</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>KadenceUSAteamphoto</image:caption><image:title>WIMUSOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>KadenceIndia</image:caption><image:title>WIMIndiaOffice88x88003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Education-1440x432.jpg</image:loc><image:caption>WIMEducation1440x432</image:caption><image:title>WIMEducation1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>BenefitTick</image:caption><image:title>WIiconbenefittick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>KadenceSingaporeofficeteam</image:caption><image:title>WIMKadenceSingaporeoffice88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216.jpg</image:loc><image:caption>WIMdebbyhudsonjcc8sxK2Adwunsplash1720x216</image:caption><image:title>WIMdebbyhudsonjcc8sxK2Adwunsplash1720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-33-2.png</image:loc><image:caption>Sampleforblogpost332</image:caption><image:title>Sampleforblogpost332</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>KadencePhilippinesofficeteam</image:caption><image:title>WIMPhilippinesOffice88x88008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><lastmod>2025-10-28</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/who-is-generation-jones-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-64-2.png</image:loc><image:caption>CopyofSampleforblogpost642</image:caption><image:title>CopyofSampleforblogpost642</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Famlously-Vegan-blog-6-1024x576-1.png</image:loc><image:caption>FamlouslyVeganblog61024x5761</image:caption><image:title>FamlouslyVeganblog61024x5761</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-4-07-1-1024x536-Sep-19-2025-07-48-17-0283-PM.png</image:loc><image:caption>GENZGenZ40711024x536Sep1920250748170283PM</image:caption><image:title>GENZGenZ40711024x536Sep1920250748170283PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-crcredentials-or-brochure-1-1024x535-Sep-19-2025-07-48-11-7058-PM.png</image:loc><image:caption>downloadagencycrcredentialsorbrochure11024x535Sep1920250748117058PM</image:caption><image:title>downloadagencycrcredentialsorbrochure11024x535Sep1920250748117058PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/adrianna-geo-_C2Rgp0GDn4-unsplash-scaled-e1621847384673.jpg</image:loc><image:caption>adriannageoC2Rgp0GDn4unsplashscalede1621847384673</image:caption><image:title>adriannageoC2Rgp0GDn4unsplashscalede1621847384673</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2220539132.jpg</image:loc><image:caption>GettyImages2220539132</image:caption><image:title>GettyImages2220539132</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-55-1.png</image:loc><image:caption>CopyofSampleforblogpost551</image:caption><image:title>CopyofSampleforblogpost551</image:title></image:image><lastmod>2025-09-23</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-the-smart-spend-mindset-is-reshaping-the-luxury-market/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-2-1024x535-Sep-19-2025-06-50-21-3890-PM.png</image:loc><image:caption>downloadagencycredentialsorbrochure21024x535Sep1920250650213890PM</image:caption><image:title>downloadagencycredentialsorbrochure21024x535Sep1920250650213890PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1181405477.jpg</image:loc><image:caption>GettyImages1181405477</image:caption><image:title>GettyImages1181405477</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1351767347.jpg</image:loc><image:caption>GettyImages1351767347</image:caption><image:title>GettyImages1351767347</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20191003_Green_brick.jpg</image:loc><image:caption>20191003Greenbrick</image:caption><image:title>20191003Greenbrick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Why-modern-millennials-love-nostalgia-2-1024x512-Sep-19-2025-06-47-59-4055-PM.png</image:loc><image:caption>Whymodernmillennialslovenostalgia21024x512Sep1920250647594055PM</image:caption><image:title>Whymodernmillennialslovenostalgia21024x512Sep1920250647594055PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-843000588-1.jpg</image:loc><image:caption>GettyImages8430005881</image:caption><image:title>GettyImages8430005881</image:title></image:image><lastmod>2025-10-09</lastmod></url><url><loc>https://kadence.com/ja/services-category/new-product-development-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLdiscoverchannellogo392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_pricing-research.svg</image:loc><image:caption>WIpricingresearch</image:caption><image:title>WIpricingresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>JapanTokyo</image:caption><image:title>WIMJapanOffice88x88006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>KadenceChinaofficeteam</image:caption><image:title>WIMKadenceChina88x88001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL1200pxSamsungwordmarksvg144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/Panasonic.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIMTestimonials3304x304002</image:caption><image:title>WIMTestimonials3304x304002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>KadenceIndia</image:caption><image:title>WIMIndiaOffice88x88003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>KadenceChina</image:caption><image:title>WIMarticle88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>KadencePhilippinesofficeteam</image:caption><image:title>WIMPhilippinesOffice88x88008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_concept-testing.svg</image:loc><image:caption>WIconcepttesting</image:caption><image:title>WIconcepttesting</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Headers/WH_New-product-development-research-1090x545.jpg</image:loc><image:caption>Newproductdevelopmentresearch</image:caption><image:title>WHNewproductdevelopmentresearch1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UKoffice</image:caption><image:title>WIMUKOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>KadenceUKofficeteam</image:caption><image:title>WIMUKOffice88x8813</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/bloomberg%20logo.png</image:loc><image:caption>bloomberglogo</image:caption><image:title>bloomberglogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_product-testing.svg</image:loc><image:caption>WIproducttesting</image:caption><image:title>WIproducttesting</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>ConductingOnlineResearchinAsia2</image:caption><image:title>WIMConductingOnlineResearchinAsia2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>KadenceIndonesia</image:caption><image:title>WIMIndonesiaOffice88x885</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogo288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>KadenceVietnam</image:caption><image:title>WIMVietnamOffice15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WLMarsInclogo2019392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432.jpg</image:loc><image:caption>Plug</image:caption><image:title>WIMpaulhanaokaRJkKjLu8I9Iunsplash1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>KadenceThailand</image:caption><image:title>WIMThailandOffice88x8811</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/girls-on-white-red-jersey-playing-hand-game-163465-2-1440x432.jpg</image:loc><image:caption>girlsonwhiteredjerseyplayinghandgame16346521440x432</image:caption><image:title>girlsonwhiteredjerseyplayinghandgame16346521440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>KadenceUSAteamphoto</image:caption><image:title>WIMUSOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>KadenceSingaporeofficeteam</image:caption><image:title>WIMKadenceSingaporeoffice88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>KadenceIndonesiaofficeteam</image:caption><image:title>WIMIndonesiaOffice88x884</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/havells%20logo.png</image:loc><image:caption>havellslogo</image:caption><image:title>havellslogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>MarketresearchinAsia</image:caption><image:title>WIMPhilippinesOffice88x88009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/treatwell.png</image:loc><image:caption>treatwell</image:caption><image:title>treatwell</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Samsung-392x64.png</image:loc><image:caption>Samsung</image:caption><image:title>WLSamsung392x64</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/icon_unilever.png</image:loc><image:caption>iconunilever</image:caption><image:title>iconunilever</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/concept-validation.svg</image:loc><image:caption>conceptvalidation</image:caption><image:title>conceptvalidation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premiumhomeappliancesfridgewashingmachine</image:caption><image:title>WIMPremiumhomeappliancesfridgewashingmachine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>KadenceIndiaofficeteam</image:caption><image:title>WIMIndiaOffice88x88002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WIProductDevelopment</image:caption><image:title>WIProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIMTestimonials3903x651001</image:caption><image:title>WIMTestimonials3903x651001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WLBridgestonelogo288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/WIM_ASA_LOGO_2017-288x93.png</image:loc><image:caption>AmericanStudentAssistancelogo</image:caption><image:title>WIMASALOGO2017288x93</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Proposition-development.svg</image:loc><image:caption>WIPropositiondevelopment</image:caption><image:title>WIPropositiondevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_brooke-cagle-YpefHkUc8BQ-unsplash-2-scaled-720x216.jpg</image:loc><image:caption>onlineresearchinasia</image:caption><image:title>WIMbrookecagleYpefHkUc8BQunsplash2scaled720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>ashopinTokyoJapan</image:caption><image:title>WIMJapanOffice88x88007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><lastmod>2025-10-03</lastmod></url><url><loc>https://kadence.com/service/design-and-data-visualisation/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_infographics_1080x487.jpg</image:loc><image:caption>Kadenceinfographicsdesigndatavisualisation</image:caption><image:title>WIMinfographics1080x487</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>KadenceIndonesia</image:caption><image:title>WIMIndonesiaOffice88x885</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Annie-spratt_720x216.jpg</image:loc><image:caption>WIMAnniespratt720x216</image:caption><image:title>WIMAnniespratt720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagersplayingsport</image:caption><image:title>WIMgirlsonwhiteredjerseyplayinghandgame1634652720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>KadenceUKofficeteam</image:caption><image:title>WIMUKOffice88x8813</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>BenefitTick</image:caption><image:title>WIiconbenefittick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_288x83.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars288x83</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_OFX2_1080x487.jpg</image:loc><image:caption>WIMOFX21080x487</image:caption><image:title>WIMOFX21080x487</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/Mitsubishi.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>MarketresearchinAsia</image:caption><image:title>WIMPhilippinesOffice88x88009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Trends_1080x487.jpg</image:loc><image:caption>WIMTrends1080x487</image:caption><image:title>WIMTrends1080x487</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>KadenceChina</image:caption><image:title>WIMarticle88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>KadenceIndonesiaofficeteam</image:caption><image:title>WIMIndonesiaOffice88x884</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>KadenceSingaporeofficeteam</image:caption><image:title>WIMKadenceSingaporeoffice88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Design-and-visualisation_1090x545.jpg</image:loc><image:caption>Designandvisualisation</image:caption><image:title>WIMDesignandvisualisation1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>KadenceChinaofficeteam</image:caption><image:title>WIMKadenceChina88x88001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-philippines-88x88.jpg</image:loc><image:caption>officephilippines88x88</image:caption><image:title>officephilippines88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WLMarsInclogo2019392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Brands-Exposed_1080x487.jpg</image:loc><image:caption>WIMBrandsExposed1080x487</image:caption><image:title>WIMBrandsExposed1080x487</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_WWF_1080x487.jpg</image:loc><image:caption>WIMWWF1080x487</image:caption><image:title>WIMWWF1080x487</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_C-export_574x593.png</image:loc><image:caption>WIMCexport574x593</image:caption><image:title>WIMCexport574x593</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>ashopinTokyoJapan</image:caption><image:title>WIMJapanOffice88x88007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Sustainability_1080x487.jpg</image:loc><image:caption>WIMSustainability1080x487</image:caption><image:title>WIMSustainability1080x487</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIMTestimonials3903x651001</image:caption><image:title>WIMTestimonials3903x651001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL1200pxSamsungwordmarksvg144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogo288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>KadenceThailand</image:caption><image:title>WIMThailandOffice88x8811</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>KadenceUSAteamphoto</image:caption><image:title>WIMUSOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UKoffice</image:caption><image:title>WIMUKOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Current-staff_1080x487.jpg</image:loc><image:caption>WIMCurrentstaff1080x487</image:caption><image:title>WIMCurrentstaff1080x487</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIMTestimonials3304x304002</image:caption><image:title>WIMTestimonials3304x304002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>JapanTokyo</image:caption><image:title>WIMJapanOffice88x88006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-vietnam.png</image:loc><image:caption>KadenceVietnamofficeteam</image:caption><image:title>officevietnam</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLdiscoverchannellogo392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>KadenceIndiaofficeteam</image:caption><image:title>WIMIndiaOffice88x88002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>KadenceIndia</image:caption><image:title>WIMIndiaOffice88x88003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WLASALOGO2017144x46</image:caption><image:title>WLASALOGO2017144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_light-trails-on-highway-at-night-315938-1440x432.jpg</image:loc><image:caption>CarsonHighwayatNight</image:caption><image:title>WIMlighttrailsonhighwayatnight3159381440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_yoodo_gobear_web_logo-392x133.png</image:loc><image:caption>GoBear</image:caption><image:title>WLyoodogobearweblogo392x133</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Research-In-Asia_1080x487.jpg</image:loc><image:caption>WIMResearchInAsia1080x487</image:caption><image:title>WIMResearchInAsia1080x487</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/market-research-us.jpg</image:loc><image:caption>marketresearchus</image:caption><image:title>marketresearchus</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><lastmod>2025-10-21</lastmod></url><url><loc>https://kadence.com/podcast/ep-4-insights-and-authenticity-in-wearable-technology-with-meghan-reynolds/</loc><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/WH_ep-04_Meghan-Reynolds.png</image:loc><image:caption>WHep04MeghanReynolds</image:caption><image:title>WHep04MeghanReynolds</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/About%20Our%20Guest%20Images/image-asset.jpeg</image:loc><image:caption>imageasset</image:caption><image:title>imageasset</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/BL_elusive-consumer-cover-1000x432.png</image:loc><image:caption>BLelusiveconsumercover1000x432</image:caption><image:title>BLelusiveconsumercover1000x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><lastmod>2025-10-01</lastmod></url><url><loc>https://kadence.com/knowledge/capturing-the-conscious-nonconsumer-market/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Consumers-are-taking-control-of-their-well-being-with-wearable-tech_-2-1024x535-4.png</image:loc><image:caption>Consumersaretakingcontroloftheirwellbeingwithwearabletech21024x5354</image:caption><image:title>Consumersaretakingcontroloftheirwellbeingwithwearabletech21024x5354</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2185776283.jpg</image:loc><image:caption>GettyImages2185776283</image:caption><image:title>GettyImages2185776283</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1.jpg</image:loc><image:caption>20200129Header1</image:caption><image:title>20200129Header1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Template-Sample-for-blog-post-9.png</image:loc><image:caption>TemplateSampleforblogpost9</image:caption><image:title>TemplateSampleforblogpost9</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1370432427.jpg</image:loc><image:caption>GettyImages1370432427</image:caption><image:title>GettyImages1370432427</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/11-1-1024x535-Sep-16-2025-09-15-09-0962-AM.png</image:loc><image:caption>1111024x535Sep1620250915090962AM</image:caption><image:title>1111024x535Sep1620250915090962AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><lastmod>2025-09-18</lastmod></url><url><loc>https://kadence.com/knowledge/what-is-the-purpose-of-market-segmentation/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/annie-spratt-ncQ2sguVlgo-unsplash-scaled.jpg</image:loc><image:caption>anniesprattncQ2sguVlgounsplashscaled</image:caption><image:title>anniesprattncQ2sguVlgounsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Segments-of-citrus-fruits.jpg</image:loc><image:caption>Segmentsofcitrusfruits</image:caption><image:title>Segmentsofcitrusfruits</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/General-Uncover-the-latest-trends-in-global-media-consumption.png</image:loc><image:caption>GeneralUncoverthelatesttrendsinglobalmediaconsumption</image:caption><image:title>GeneralUncoverthelatesttrendsinglobalmediaconsumption</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V7-Sep-16-2025-09-13-17-2852-AM.png</image:loc><image:caption>GENZGenZV7Sep1620250913172852AM</image:caption><image:title>GENZGenZV7Sep1620250913172852AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1370432427.jpg</image:loc><image:caption>GettyImages1370432427</image:caption><image:title>GettyImages1370432427</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><lastmod>2025-11-04</lastmod></url><url><loc>https://kadence.com/knowledge/revving-up-innovation-the-surge-of-electric-vehicles-in-global-markets/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1226119399-scaled.jpg</image:loc><image:caption>GettyImages1226119399scaled</image:caption><image:title>GettyImages1226119399scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-4-1024x535-Sep-16-2025-11-13-27-4309-AM.png</image:loc><image:caption>141024x535Sep1620251113274309AM</image:caption><image:title>141024x535Sep1620251113274309AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1321462048-1.jpg</image:loc><image:caption>GettyImages13214620481</image:caption><image:title>GettyImages13214620481</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-7-1.png</image:loc><image:caption>CopyofSampleforblogpost71</image:caption><image:title>CopyofSampleforblogpost71</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/About-face_social-media-_About-face-1-04-2-1024x535-Sep-16-2025-11-13-26-3700-AM.png</image:loc><image:caption>AboutfacesocialmediaAboutface10421024x535Sep1620251113263700AM</image:caption><image:title>AboutfacesocialmediaAboutface10421024x535Sep1620251113263700AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><lastmod>2025-09-21</lastmod></url><url><loc>https://kadence.com/knowledge/your-real-competitors-arent-who-you-think/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1321462048-1.jpg</image:loc><image:caption>GettyImages13214620481</image:caption><image:title>GettyImages13214620481</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-51.png</image:loc><image:caption>Sampleforblogpost51</image:caption><image:title>Sampleforblogpost51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WD3ZYb9FI4eXtHUF5_xAaQzOZtWgTh5_bUzmOKz6NzcHo9dSakxWVZVgb8A32hGlR9kaRrgNlt-G3Pzpp229Z3Nw1rDSczLa52eCRxkuW5Rn7rmZFvcNH1yNOUo7lo9D-gBHMdqZJ0A0I7_I8O5_f.jpg</image:loc><image:caption>WD3ZYb9FI4eXtHUF5xAaQzOZtWgTh5bUzmOKz6NzcHo9dSakxWVZVgb8A32hGlR9kaRrgNltG3Pzpp229Z3Nw1rDSczLa52eCRxkuW5Rn7rmZFvcNH1yNOUo7lo9DgBHMdqZJ0A0I7I8O5f</image:caption><image:title>WD3ZYb9FI4eXtHUF5xAaQzOZtWgTh5bUzmOKz6NzcHo9dSakxWVZVgb8A32hGlR9kaRrgNltG3Pzpp229Z3Nw1rDSczLa52eCRxkuW5Rn7rmZFvcNH1yNOUo7lo9DgBHMdqZJ0A0I7I8O5f</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-32-1024x535-3.png</image:loc><image:caption>1321024x5353</image:caption><image:title>1321024x5353</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972.jpg</image:loc><image:caption>GettyImages910144972</image:caption><image:title>GettyImages910144972</image:title></image:image><lastmod>2025-09-18</lastmod></url><url><loc>https://kadence.com/ja/case-study/discovering-future-growth-opportunities-for-treatwell/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Business-to-Business-1090x545.png</image:loc><image:caption>WIMBusinesstoBusiness1090x545</image:caption><image:title>WIMBusinesstoBusiness1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/treatwell.png</image:loc><image:caption>treatwell</image:caption><image:title>treatwell</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Computer%20Assisted_1090x545.jpg</image:loc><image:caption>CATI</image:caption><image:title>WIMComputerAssisted1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Case%20Studies/5th%20page%20hero%20sec.jpg</image:loc><image:caption>5thpageherosec</image:caption><image:title>5thpageherosec</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/WIM_Run-Workshops-Research-Into-Action.png</image:loc><image:caption>Workshopsactivation</image:caption><image:title>WIMRunWorkshopsResearchIntoAction</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><lastmod>2025-10-06</lastmod></url><url><loc>https://kadence.com/knowledge/8-important-considerations-brands-should-understand-before-launching-in-japan/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1356188923.jpg</image:loc><image:caption>GettyImages1356188923</image:caption><image:title>GettyImages1356188923</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-60.png</image:loc><image:caption>Sampleforblogpost60</image:caption><image:title>Sampleforblogpost60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1351767347-1.jpg</image:loc><image:caption>GettyImages13517673471</image:caption><image:title>GettyImages13517673471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><lastmod>2025-09-18</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/8-reasons-why-companies-need-to-research-their-international-markets/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-584853270-2.jpg</image:loc><image:caption>GettyImages5848532702</image:caption><image:title>GettyImages5848532702</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-66-1.png</image:loc><image:caption>Sampleforblogpost661</image:caption><image:title>Sampleforblogpost661</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/siora-photography-cixohzDpNIo-unsplash-scaled.jpg</image:loc><image:caption>sioraphotographycixohzDpNIounsplashscaled</image:caption><image:title>sioraphotographycixohzDpNIounsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972-2.jpg</image:loc><image:caption>GettyImages9101449722</image:caption><image:title>GettyImages9101449722</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><lastmod>2025-10-23</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/synthetic-data-in-market-research-a-game-changer-or-just-another-tool-in-the-toolbox-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-9-3.png</image:loc><image:caption>CopyofSampleforblogpost93</image:caption><image:title>CopyofSampleforblogpost93</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/5-16-1024x535-Sep-19-2025-02-33-28-9699-PM.png</image:loc><image:caption>5161024x535Sep1920250233289699PM</image:caption><image:title>5161024x535Sep1920250233289699PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages1162094164scaled</image:caption><image:title>GettyImages1162094164scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Beauty-Personas-for-About-Face-1024x576-Sep-19-2025-01-50-17-1880-PM.png</image:loc><image:caption>BeautyPersonasforAboutFace1024x576Sep1920250150171880PM</image:caption><image:title>BeautyPersonasforAboutFace1024x576Sep1920250150171880PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972-2.jpg</image:loc><image:caption>GettyImages9101449722</image:caption><image:title>GettyImages9101449722</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><lastmod>2025-09-26</lastmod></url><url><loc>https://kadence.com/ja/knowledge/how-to-run-workshops-that-turn-insight-into-action-best-practice-guide/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Workshops-small-223x300.png</image:loc><image:caption>Workshopssmall223x300</image:caption><image:title>Workshopssmall223x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/samsung%20logo.png</image:loc><image:caption>samsunglogo</image:caption><image:title>samsunglogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/icon_unilever.png</image:loc><image:caption>iconunilever</image:caption><image:title>iconunilever</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogosvg392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_288x83.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars288x83</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Workshops-scaled-407x186-1.jpg</image:loc><image:caption>Workshops</image:caption><image:title>Workshopsscaled407x1861</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><lastmod>2025-10-06</lastmod></url><url><loc>https://kadence.com/ja/service/telephone-depth-interviews/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL1200pxSamsungwordmarksvg144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_yoodo_gobear_web_logo-392x133.png</image:loc><image:caption>GoBear</image:caption><image:title>WLyoodogobearweblogo392x133</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>MarketresearchinAsia</image:caption><image:title>WIMPhilippinesOffice88x88009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UKoffice</image:caption><image:title>WIMUKOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIMTestimonials3903x651001</image:caption><image:title>WIMTestimonials3903x651001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>ashopinTokyoJapan</image:caption><image:title>WIMJapanOffice88x88007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>KadencePhilippinesofficeteam</image:caption><image:title>WIMPhilippinesOffice88x88008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>KadenceUSAteamphoto</image:caption><image:title>WIMUSOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432.jpg</image:loc><image:caption>Plug</image:caption><image:title>WIMpaulhanaokaRJkKjLu8I9Iunsplash1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogo288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216.jpg</image:loc><image:caption>WIMdebbyhudsonjcc8sxK2Adwunsplash1720x216</image:caption><image:title>WIMdebbyhudsonjcc8sxK2Adwunsplash1720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>KadenceIndonesiaofficeteam</image:caption><image:title>WIMIndonesiaOffice88x884</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLdiscoverchannellogo392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>KadenceThailand</image:caption><image:title>WIMThailandOffice88x8811</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>KadenceChina</image:caption><image:title>WIMarticle88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>ConductingOnlineResearchinAsia2</image:caption><image:title>WIMConductingOnlineResearchinAsia2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WLBridgestonelogo288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WLMarsInclogo2019392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIMTestimonials3304x304002</image:caption><image:title>WIMTestimonials3304x304002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>KadenceVietnam</image:caption><image:title>WIMVietnamOffice15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>KadenceIndia</image:caption><image:title>WIMIndiaOffice88x88003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>JapanTokyo</image:caption><image:title>WIMJapanOffice88x88006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>KadenceSingaporeofficeteam</image:caption><image:title>WIMKadenceSingaporeoffice88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>KadenceUKofficeteam</image:caption><image:title>WIMUKOffice88x8813</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Havells_Logo.svg-364x240.png</image:loc><image:caption>Havells</image:caption><image:title>WL1200pxHavellsLogosvg364x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>KadenceIndonesia</image:caption><image:title>WIMIndonesiaOffice88x885</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Annie-spratt_720x216.jpg</image:loc><image:caption>WIMAnniespratt720x216</image:caption><image:title>WIMAnniespratt720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>KadenceChinaofficeteam</image:caption><image:title>WIMKadenceChina88x88001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_TDI_1090x545.jpg</image:loc><image:caption>TDItelephoneinterview</image:caption><image:title>WIMTDI1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>KadenceIndiaofficeteam</image:caption><image:title>WIMIndiaOffice88x88002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>BenefitTick</image:caption><image:title>WIiconbenefittick</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/knowledge/areas-you-should-research-before-opening-in-a-new-market/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-60.png</image:loc><image:caption>Sampleforblogpost60</image:caption><image:title>Sampleforblogpost60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972.jpg</image:loc><image:caption>GettyImages910144972</image:caption><image:title>GettyImages910144972</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1325219364.jpg</image:loc><image:caption>GettyImages1325219364</image:caption><image:title>GettyImages1325219364</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1464550329.jpg</image:loc><image:caption>GettyImages1464550329</image:caption><image:title>GettyImages1464550329</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><lastmod>2025-09-18</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/building-a-global-brand-lessons-from-leading-international-brands/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1219583078-2.jpg</image:loc><image:caption>GettyImages12195830782</image:caption><image:title>GettyImages12195830782</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-2b-1024x535.png</image:loc><image:caption>DownloadourAgencyCredentials</image:caption><image:title>downloadagencycredentialsorbrochure2b1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-3-2.png</image:loc><image:caption>Sampleforblogpost32</image:caption><image:title>Sampleforblogpost32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-39-1.png</image:loc><image:caption>CopyofSampleforblogpost391</image:caption><image:title>CopyofSampleforblogpost391</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-12-1.png</image:loc><image:caption>CopyofSampleforblogpost121</image:caption><image:title>CopyofSampleforblogpost121</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Trend-3-Uncover-the-trends-in-mobile-media-consumption_-1-1024x512-Sep-19-2025-09-02-25-3278-PM.png</image:loc><image:caption>Trend3Uncoverthetrendsinmobilemediaconsumption11024x512Sep1920250902253278PM</image:caption><image:title>Trend3Uncoverthetrendsinmobilemediaconsumption11024x512Sep1920250902253278PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><lastmod>2025-10-28</lastmod></url><url><loc>https://kadence.com/knowledge/the-aspirations-and-challenges-of-thailands-youth/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Kajornkiat%20Kiatsunthorn.jpg</image:loc><image:caption>KajornkiatKiatsunthorn</image:caption><image:title>KajornkiatKiatsunthorn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-84.png</image:loc><image:caption>Sampleforblogpost84</image:caption><image:title>Sampleforblogpost84</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-83.png</image:loc><image:caption>CopyofSampleforblogpost83</image:caption><image:title>CopyofSampleforblogpost83</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-2-1024x535-Sep-11-2025-05-32-44-0019-PM.png</image:loc><image:caption>downloadagencycredentialsorbrochure21024x535Sep1120250532440019PM</image:caption><image:title>downloadagencycredentialsorbrochure21024x535Sep1120250532440019PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-32.png</image:loc><image:caption>CopyofSampleforblogpost32</image:caption><image:title>CopyofSampleforblogpost32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><lastmod>2025-10-22</lastmod></url><url><loc>https://kadence.com/knowledge/unlocking-japans-market-potential-5-key-consumer-segments-to-target-for-growth/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-Modern-Plate-1-1024x535-Sep-16-2025-09-04-59-1552-AM.png</image:loc><image:caption>TheModernPlate11024x535Sep1620250904591552AM</image:caption><image:title>TheModernPlate11024x535Sep1620250904591552AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Segments-of-citrus-fruits.jpg</image:loc><image:caption>Segmentsofcitrusfruits</image:caption><image:title>Segmentsofcitrusfruits</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/uk-for-Blog.png</image:loc><image:caption>ukforBlog</image:caption><image:title>ukforBlog</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1351767347-1.jpg</image:loc><image:caption>GettyImages13517673471</image:caption><image:title>GettyImages13517673471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-4-1024x535-Sep-16-2025-09-20-19-9475-AM.png</image:loc><image:caption>141024x535Sep1620250920199475AM</image:caption><image:title>141024x535Sep1620250920199475AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><lastmod>2025-09-19</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/visual-brand-analysis-how-imagery-shapes-perception/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-4-1024x535-Sep-19-2025-02-52-02-4177-PM.png</image:loc><image:caption>141024x535Sep1920250252024177PM</image:caption><image:title>141024x535Sep1920250252024177PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1219583078-2.jpg</image:loc><image:caption>GettyImages12195830782</image:caption><image:title>GettyImages12195830782</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Template-Sample-for-blog-post-4-1.png</image:loc><image:caption>TemplateSampleforblogpost41</image:caption><image:title>TemplateSampleforblogpost41</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/5-2-1024x535-3.png</image:loc><image:caption>521024x5353</image:caption><image:title>521024x5353</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-12-1.png</image:loc><image:caption>CopyofSampleforblogpost121</image:caption><image:title>CopyofSampleforblogpost121</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><lastmod>2025-09-24</lastmod></url><url><loc>https://kadence.com/knowledge/beyond-the-runway-insights-into-fashions-9-most-influential-buyer-personas/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/8-1024x576.png</image:loc><image:caption>81024x576</image:caption><image:title>81024x576</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-1024x576.png</image:loc><image:caption>trendsettersfashionbuyers</image:caption><image:title>11024x576</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/7-1024x576.png</image:loc><image:caption>71024x576</image:caption><image:title>71024x576</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1.jpg</image:loc><image:caption>20200129Header1</image:caption><image:title>20200129Header1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/3-1024x576.png</image:loc><image:caption>31024x576</image:caption><image:title>31024x576</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/4-1024x576.png</image:loc><image:caption>41024x576</image:caption><image:title>41024x576</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/6-1024x576.png</image:loc><image:caption>61024x576</image:caption><image:title>61024x576</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/9-1024x576.png</image:loc><image:caption>91024x576</image:caption><image:title>91024x576</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Featured%20Images/GettyImages-1484761684.jpg</image:loc><image:caption>GettyImages1484761684</image:caption><image:title>GettyImages1484761684</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2185776283.jpg</image:loc><image:caption>GettyImages2185776283</image:caption><image:title>GettyImages2185776283</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/2-1024x576-4.png</image:loc><image:caption>classictraditionalistsfashionpersonas</image:caption><image:title>21024x5764</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1576324436.jpg</image:loc><image:caption>GettyImages1576324436</image:caption><image:title>GettyImages1576324436</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/5-1-1024x576.png</image:loc><image:caption>511024x576</image:caption><image:title>511024x576</image:title></image:image><lastmod>2025-11-03</lastmod></url><url><loc>https://kadence.com/agency-credentials-usa/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Kadence.com-preview-image.png</image:loc><image:caption>Kadencecompreviewimage</image:caption><image:title>Kadencecompreviewimage</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><lastmod>2025-10-16</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/selecting-the-right-data-collection-methods/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Data-Collection-Methods-2.png</image:loc><image:caption>DataCollectionMethods2</image:caption><image:title>DataCollectionMethods2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-1024x535-Sep-19-2025-08-03-15-8418-PM.png</image:loc><image:caption>11024x535Sep1920250803158418PM</image:caption><image:title>11024x535Sep1920250803158418PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200604-08empty-concrete-tunnel-through-mosque-1007431-1.jpg</image:loc><image:caption>2020060408emptyconcretetunnelthroughmosque10074311</image:caption><image:title>2020060408emptyconcretetunnelthroughmosque10074311</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-32-1024x535-Sep-19-2025-08-03-12-6156-PM.png</image:loc><image:caption>1321024x535Sep1920250803126156PM</image:caption><image:title>1321024x535Sep1920250803126156PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972-2.jpg</image:loc><image:caption>GettyImages9101449722</image:caption><image:title>GettyImages9101449722</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><lastmod>2025-09-26</lastmod></url><url><loc>https://kadence.com/knowledge/5-key-consumer-segments-in-india/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-694087772-4.jpg</image:loc><image:caption>GettyImages6940877724</image:caption><image:title>GettyImages6940877724</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-22.png</image:loc><image:caption>CopyofSampleforblogpost22</image:caption><image:title>CopyofSampleforblogpost22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-81.png</image:loc><image:caption>CopyofSampleforblogpost81</image:caption><image:title>CopyofSampleforblogpost81</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-4-1024x535.png</image:loc><image:caption>Downloadtheguidetofutureofproductmarketing</image:caption><image:title>141024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/About-face_social-media-_About-face-1-04-2-1024x535.png</image:loc><image:caption>beautytrends</image:caption><image:title>AboutfacesocialmediaAboutface10421024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1370432427.jpg</image:loc><image:caption>GettyImages1370432427</image:caption><image:title>GettyImages1370432427</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><lastmod>2025-11-03</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-rise-of-subtle-marketing-in-a-noisy-world-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-10-1-1.png</image:loc><image:caption>CopyofSampleforblogpost1011</image:caption><image:title>CopyofSampleforblogpost1011</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/subtle-marketing-bubble-machine-1024x456.png</image:loc><image:caption>aarkesubtlemarketingstrategy</image:caption><image:title>subtlemarketingbubblemachine1024x456</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-1024x535.png</image:loc><image:caption>Submitaresearchbrief</image:caption><image:title>submitaresearchbrief41024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post--1.png</image:loc><image:caption>Sampleforblogpost1</image:caption><image:title>Sampleforblogpost1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1219583078-2.jpg</image:loc><image:caption>GettyImages12195830782</image:caption><image:title>GettyImages12195830782</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Hiut-Denim.png</image:loc><image:caption>hiutstorytellingbrandstrategy</image:caption><image:title>HiutDenim</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/UGG-subtle-branding.png</image:loc><image:caption>UGGbrandcasestudy</image:caption><image:title>UGGsubtlebranding</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/conde-naste.png</image:loc><image:caption>condenastequietbranding</image:caption><image:title>condenaste</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/How-millennials-love-eco-conscious-brands_-2-1-1024x512.png</image:loc><image:caption>Howmillennialsloveecoconsciousbrands</image:caption><image:title>Howmillennialsloveecoconsciousbrands211024x512</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cosmetics-436x368.jpg</image:loc><image:caption>BalHarbourShopsbrand</image:caption><image:title>cosmetics436x368</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/pottery-1024x440.png</image:loc><image:caption>TheBitterSouthernerbrandstrategy</image:caption><image:title>pottery1024x440</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-future-of-b2b-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2185776283.jpg</image:loc><image:caption>GettyImages2185776283</image:caption><image:title>GettyImages2185776283</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Trend-3-Uncover-the-trends-in-mobile-media-consumption-1024x512-Sep-19-2025-07-52-26-2902-PM.png</image:loc><image:caption>Trend3Uncoverthetrendsinmobilemediaconsumption1024x512Sep1920250752262902PM</image:caption><image:title>Trend3Uncoverthetrendsinmobilemediaconsumption1024x512Sep1920250752262902PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-4-1024x535-Sep-19-2025-07-46-02-7798-PM.png</image:loc><image:caption>downloadagencycredentialsorbrochure41024x535Sep1920250746027798PM</image:caption><image:title>downloadagencycredentialsorbrochure41024x535Sep1920250746027798PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20190522-02Q2_PZ6AO2tjZO4Q32mD4Iw-scaled-1.jpg</image:loc><image:caption>2019052202Q2PZ6AO2tjZO4Q32mD4Iwscaled1</image:caption><image:title>2019052202Q2PZ6AO2tjZO4Q32mD4Iwscaled1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-2048631679-2.jpg</image:loc><image:caption>GettyImages20486316792</image:caption><image:title>GettyImages20486316792</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><lastmod>2026-01-30</lastmod></url><url><loc>https://kadence.com/en-us/services-category/brand-and-advertising-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL1200pxSamsungwordmarksvg144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_light-trails-on-highway-at-night-315938-1440x432.jpg</image:loc><image:caption>CarsonHighwayatNight</image:caption><image:title>WIMlighttrailsonhighwayatnight3159381440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>ashopinTokyoJapan</image:caption><image:title>WIMJapanOffice88x88007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>KadencePhilippinesofficeteam</image:caption><image:title>WIMPhilippinesOffice88x88008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>MarketresearchinAsia</image:caption><image:title>WIMPhilippinesOffice88x88009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLdiscoverchannellogo392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>KadenceThailand</image:caption><image:title>WIMThailandOffice88x8811</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432.jpg</image:loc><image:caption>BloombergNeuroscience</image:caption><image:title>WIMballshapedcirclecloseupdark414860copy1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_About_face_1024x1024.png</image:loc><image:caption>AboutFace</image:caption><image:title>WIMAboutface1024x1024</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIMTestimonials3304x304002</image:caption><image:title>WIMTestimonials3304x304002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1464550329-2.jpg</image:loc><image:caption>GettyImages14645503292</image:caption><image:title>GettyImages14645503292</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>KadenceIndonesiaofficeteam</image:caption><image:title>WIMIndonesiaOffice88x884</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>KadenceVietnam</image:caption><image:title>WIMVietnamOffice15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WLMarsInclogo2019392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>JapanTokyo</image:caption><image:title>WIMJapanOffice88x88006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_favorite-heart.svg</image:loc><image:caption>WIfavoriteheart</image:caption><image:title>WIfavoriteheart</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>KadenceChinaofficeteam</image:caption><image:title>WIMKadenceChina88x88001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bloomberg_Media_stack_blk-144x45.png</image:loc><image:caption>BloombergMedia</image:caption><image:title>WLBloombergMediastackblk144x45</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post--1.png</image:loc><image:caption>Sampleforblogpost1</image:caption><image:title>Sampleforblogpost1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-220x240.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi220x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-12-1.png</image:loc><image:caption>CopyofSampleforblogpost121</image:caption><image:title>CopyofSampleforblogpost121</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Unilever-food-solutions-300x113.png</image:loc><image:caption>unileverfoodsolutions</image:caption><image:title>WLUnileverfoodsolutions300x113</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>KadenceUSAteamphoto</image:caption><image:title>WIMUSOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WIBrandAndAdvertising</image:caption><image:title>WIBrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>KadenceChina</image:caption><image:title>WIMarticle88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_yoodo_gobear_web_logo-392x133.png</image:loc><image:caption>GoBear</image:caption><image:title>WLyoodogobearweblogo392x133</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UKoffice</image:caption><image:title>WIMUKOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/WH_hero-Customer-Service.jpg</image:loc><image:caption>WHheroCustomerService</image:caption><image:title>WHheroCustomerService</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>KadenceIndonesia</image:caption><image:title>WIMIndonesiaOffice88x885</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_288x83.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars288x83</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>KadenceIndiaofficeteam</image:caption><image:title>WIMIndiaOffice88x88002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Campaign-effectiveness.svg</image:loc><image:caption>WICampaigneffectiveness</image:caption><image:title>WICampaigneffectiveness</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>KadenceIndia</image:caption><image:title>WIMIndiaOffice88x88003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogosvg392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/Mitsubishi.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>KadenceUKofficeteam</image:caption><image:title>WIMUKOffice88x8813</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Ad-testing.svg</image:loc><image:caption>WIAdtesting</image:caption><image:title>WIAdtesting</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Campaign-development.svg</image:loc><image:caption>WICampaigndevelopment</image:caption><image:title>WICampaigndevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogo288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_annie-spratt-0cPSKUEANqU-unsplash-1440x432.jpg</image:loc><image:caption>WIManniespratt0cPSKUEANqUunsplash1440x432</image:caption><image:title>WIManniespratt0cPSKUEANqUunsplash1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Services%20Hero/Brand%20and%20advertising%20research.jpg</image:loc><image:caption>Brandandadvertisingresearch</image:caption><image:title>Brandandadvertisingresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIMTestimonials3903x651001</image:caption><image:title>WIMTestimonials3903x651001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1219583078-2.jpg</image:loc><image:caption>GettyImages12195830782</image:caption><image:title>GettyImages12195830782</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-22-2.png</image:loc><image:caption>CopyofSampleforblogpost222</image:caption><image:title>CopyofSampleforblogpost222</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>KadenceSingaporeofficeteam</image:caption><image:title>WIMKadenceSingaporeoffice88x88</image:title></image:image><lastmod>2025-10-16</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/online-market-research-a-comprehensive-guide/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-493075213-1.jpg</image:loc><image:caption>GettyImages4930752131</image:caption><image:title>GettyImages4930752131</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200604-08empty-concrete-tunnel-through-mosque-1007431-1.jpg</image:loc><image:caption>2020060408emptyconcretetunnelthroughmosque10074311</image:caption><image:title>2020060408emptyconcretetunnelthroughmosque10074311</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/mimi-thian-lp1AKIUV3yo-unsplash-1-scaled-1.jpg</image:loc><image:caption>mimithianlp1AKIUV3younsplash1scaled1</image:caption><image:title>mimithianlp1AKIUV3younsplash1scaled1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/pexels-cottonbro-5081971-scaled-e1621847320265-2.jpg</image:loc><image:caption>pexelscottonbro5081971scalede16218473202652</image:caption><image:title>pexelscottonbro5081971scalede16218473202652</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><lastmod>2025-09-29</lastmod></url><url><loc>https://kadence.com/knowledge/ultimate-guide-to-market-entry/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-60.png</image:loc><image:caption>Sampleforblogpost60</image:caption><image:title>Sampleforblogpost60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1321462048-1.jpg</image:loc><image:caption>GettyImages13214620481</image:caption><image:title>GettyImages13214620481</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Market-entry-scaled.jpg</image:loc><image:caption>Marketentryscaled</image:caption><image:title>Marketentryscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><lastmod>2026-02-17</lastmod></url><url><loc>https://kadence.com/knowledge/top-4-trends-set-to-disrupt-the-agriculture-sector-in-2025/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Why-modern-millennials-love-nostalgia-2-1024x512.png</image:loc><image:caption>Whymodernmillennialslovenostalgia</image:caption><image:title>Whymodernmillennialslovenostalgia21024x512</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages1162094164scaled</image:caption><image:title>GettyImages1162094164scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1305487364-1-500x500.jpg</image:loc><image:caption>GettyImages13054873641500x500</image:caption><image:title>GettyImages13054873641500x500</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-3-1024x535.png</image:loc><image:caption>Submityourmarketresearchbrief</image:caption><image:title>submitaresearchbrief31024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-866936066.jpg</image:loc><image:caption>GettyImages866936066</image:caption><image:title>GettyImages866936066</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/knowledge/leveraging-ad-research-and-consumer-insights-for-impactful-advertising/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1XGO2Kqa9E3TIxbSJiDiau6_oTs5EFO0sgFkaoNuJt-27avx8pW-lF48Kq_aT1hrFcVxNX4s5c5M3Mh490yuDnBOiBYCV05K173ctLGQtOPKRGQu-KWSlW53B7eheBNnlBCPFoILSmxcT_zxAc6w4.png</image:loc><image:caption>1XGO2Kqa9E3TIxbSJiDiau6oTs5EFO0sgFkaoNuJt27avx8pWlF48KqaT1hrFcVxNX4s5c5M3Mh490yuDnBOiBYCV05K173ctLGQtOPKRGQuKWSlW53B7eheBNnlBCPFoILSmxcTzxAc6w4</image:caption><image:title>1XGO2Kqa9E3TIxbSJiDiau6oTs5EFO0sgFkaoNuJt27avx8pWlF48KqaT1hrFcVxNX4s5c5M3Mh490yuDnBOiBYCV05K173ctLGQtOPKRGQuKWSlW53B7eheBNnlBCPFoILSmxcTzxAc6w4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/xWvXQF6WPwgaMbAGViuphhhxqdzVbUki_YyOl_GFQd1ZQ6PNGBRyz0trVfDOentRKTX689_VbujjdWh2ZFbJVVaUBbAxpvVgmqOp6Az_YBttOash1tbpcUuoBhTAYr31mUVvicdQqvGeNdkI6qynF.png</image:loc><image:caption>xWvXQF6WPwgaMbAGViuphhhxqdzVbUkiYyOlGFQd1ZQ6PNGBRyz0trVfDOentRKTX689VbujjdWh2ZFbJVVaUBbAxpvVgmqOp6AzYBttOash1tbpcUuoBhTAYr31mUVvicdQqvGeNdkI6qynF</image:caption><image:title>xWvXQF6WPwgaMbAGViuphhhxqdzVbUkiYyOlGFQd1ZQ6PNGBRyz0trVfDOentRKTX689VbujjdWh2ZFbJVVaUBbAxpvVgmqOp6AzYBttOash1tbpcUuoBhTAYr31mUVvicdQqvGeNdkI6qynF</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Wz__D65cnR9GT35_-yhwh5LN9-Ij2RWMMI4CtD57kt_IDBWhAMPPKAOHwWGV3QlINXgQjPuxCtR2JvIvCDPRjqePNJI45k1wRJO6VkS_PMh7i1KXuwjSEZf6UBA8pY5iXhB77K24qlbUDjZC7GMMO.png</image:loc><image:caption>WzD65cnR9GT35yhwh5LN9Ij2RWMMI4CtD57ktIDBWhAMPPKAOHwWGV3QlINXgQjPuxCtR2JvIvCDPRjqePNJI45k1wRJO6VkSPMh7i1KXuwjSEZf6UBA8pY5iXhB77K24qlbUDjZC7GMMO</image:caption><image:title>WzD65cnR9GT35yhwh5LN9Ij2RWMMI4CtD57ktIDBWhAMPPKAOHwWGV3QlINXgQjPuxCtR2JvIvCDPRjqePNJI45k1wRJO6VkSPMh7i1KXuwjSEZf6UBA8pY5iXhB77K24qlbUDjZC7GMMO</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535-Sep-16-2025-08-53-00-0817-AM.png</image:loc><image:caption>submitaresearchbrief21024x535Sep1620250853000817AM</image:caption><image:title>submitaresearchbrief21024x535Sep1620250853000817AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1179981569.jpg</image:loc><image:caption>GettyImages1179981569</image:caption><image:title>GettyImages1179981569</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-72-1.png</image:loc><image:caption>Sampleforblogpost721</image:caption><image:title>Sampleforblogpost721</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/General-The-Future-of-Finance-1-1024x535-2.png</image:loc><image:caption>GeneralTheFutureofFinance11024x5352</image:caption><image:title>GeneralTheFutureofFinance11024x5352</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/EzAIfj83dfjfbrhd0VrLhfNSg8GUpubNhUDgyc-dSuIVTOclcxt0uliFO-DBV40eUmWfXTh_0CkjV7WYCN9HC9k50ulZr83n5zb2OVuknMvHIi-odFK-WNZxDMUcOrDZaYTgOjG5wpmFTlfBTjR_j.png</image:loc><image:caption>EzAIfj83dfjfbrhd0VrLhfNSg8GUpubNhUDgycdSuIVTOclcxt0uliFODBV40eUmWfXTh0CkjV7WYCN9HC9k50ulZr83n5zb2OVuknMvHIiodFKWNZxDMUcOrDZaYTgOjG5wpmFTlfBTjRj</image:caption><image:title>EzAIfj83dfjfbrhd0VrLhfNSg8GUpubNhUDgycdSuIVTOclcxt0uliFODBV40eUmWfXTh0CkjV7WYCN9HC9k50ulZr83n5zb2OVuknMvHIiodFKWNZxDMUcOrDZaYTgOjG5wpmFTlfBTjRj</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><lastmod>2025-09-20</lastmod></url><url><loc>https://kadence.com/en-us/office/singapore/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-16-2.png</image:loc><image:caption>CopyofSampleforblogpost162</image:caption><image:title>CopyofSampleforblogpost162</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WLMarsInclogo2019392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WIInsightActivation</image:caption><image:title>WIInsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-90-2.png</image:loc><image:caption>CopyofSampleforblogpost902</image:caption><image:title>CopyofSampleforblogpost902</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/21C50C4E-6449-495F-A2C6-C015C1E7A956-scaled-1.jpg</image:loc><image:caption>21C50C4E6449495FA2C6C015C1E7A956scaled1</image:caption><image:title>21C50C4E6449495FA2C6C015C1E7A956scaled1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-100-2.png</image:loc><image:caption>Sampleforblogpost1002</image:caption><image:title>Sampleforblogpost1002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>ConductingOnlineResearchinAsia2</image:caption><image:title>WIMConductingOnlineResearchinAsia2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>MarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMmrsoppies216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1204395057-2.jpg</image:loc><image:caption>GettyImages12043950572</image:caption><image:title>GettyImages12043950572</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200604-01Screenshot2020-05-28at11_24_56-1.png</image:loc><image:caption>2020060401Screenshot20200528at1124561</image:caption><image:title>2020060401Screenshot20200528at1124561</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WIFieldworkServices</image:caption><image:title>WIFieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WICustomerAndMarket</image:caption><image:title>WICustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL1200pxSamsungwordmarksvg144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>QuirksSupplieroftheYearKadenceInternational</image:caption><image:title>WIMQuirkAwards1881216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_KSG_With-Ramsey_1023x478.jpeg</image:loc><image:caption>Singaporeoffice</image:caption><image:title>WIMKSGWithRamsey1023x478</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Slider-Singapore-op.gif</image:loc><image:caption>SliderSingaporeoffice</image:caption><image:title>WIMSliderSingaporeop</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WIBrandAndAdvertising</image:caption><image:title>WIBrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLdiscoverchannellogo392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogo288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURAInnovationoftheYearaward</image:caption><image:title>WIMFinalistlogoLARGE216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>KadenceteamcollectingAgencyoftheYearaward</image:caption><image:title>WIMJOE43941216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>MarketingInteractiveAgencyoftheYearWinnerGold2021</image:caption><image:title>WIMmarketinginteractiveagencyoftheyear2021gold216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>BestDataCollectionFinalistMarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMBestDataCollection216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>KadenceInternationalMarketResearchAgencyoftheYearSingapore</image:caption><image:title>WIMOptimizedimage131216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2021</image:caption><image:title>WIMAOTYMR1216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRSOpperationsAwardsTrophy</image:caption><image:title>WIPmrsoppies2216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>KadenceInternationalisHighlyCommendedforGlobalAgencyofTheYear</image:caption><image:title>WIMGlobalAgencycop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2020</image:caption><image:title>WIMAOTYcrop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Singapore-Location_720x216.png</image:loc><image:caption>KadenceSingapore</image:caption><image:title>WIMSingaporeLocation720x216</image:title></image:image><lastmod>2025-10-16</lastmod></url><url><loc>https://kadence.com/knowledge/latest-trends-auto-2025/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/AUTOMOTIVE-TRENDS-2025-COVER-2-241x300.png</image:loc><image:caption>AUTOMOTIVETRENDS2025COVER2241x300</image:caption><image:title>AUTOMOTIVETRENDS2025COVER2241x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1226119399-scaled.jpg</image:loc><image:caption>GettyImages1226119399scaled</image:caption><image:title>GettyImages1226119399scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><lastmod>2025-10-02</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/food-and-beverage-trends-to-watch-in-2022-and-beyond/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1305487364-1-1.jpg</image:loc><image:caption>GettyImages130548736411</image:caption><image:title>GettyImages130548736411</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1351767347.jpg</image:loc><image:caption>GettyImages1351767347</image:caption><image:title>GettyImages1351767347</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/food%20and%20beverage%20trends.jpg</image:loc><image:caption>foodandbeveragetrends</image:caption><image:title>foodandbeveragetrends</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20191003_Green_brick.jpg</image:loc><image:caption>20191003Greenbrick</image:caption><image:title>20191003Greenbrick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><lastmod>2025-10-29</lastmod></url><url><loc>https://kadence.com/knowledge/why-your-path-to-purchase-data-is-built-on-a-false-assumption/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/TREND1-From%20Treat%20to%20Treatment.png</image:loc><image:caption>TREND1FromTreattoTreatment</image:caption><image:title>TREND1FromTreattoTreatment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1916632006.jpg</image:loc><image:caption>GettyImages1916632006</image:caption><image:title>GettyImages1916632006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1351767347-1.jpg</image:loc><image:caption>GettyImages13517673471</image:caption><image:title>GettyImages13517673471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535.png</image:loc><image:caption>submityourbrief</image:caption><image:title>submitaresearchbrief21024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2089465288.jpg</image:loc><image:caption>GettyImages2089465288</image:caption><image:title>GettyImages2089465288</image:title></image:image><lastmod>2026-01-29</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/beyond-the-charts-mastering-the-art-of-data-storytelling/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/thisisengineering-raeng-DbLlKd8u2Rw-unsplash-scaled-1.jpg</image:loc><image:caption>thisisengineeringraengDbLlKd8u2Rwunsplashscaled1</image:caption><image:title>thisisengineeringraengDbLlKd8u2Rwunsplashscaled1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1483542476-2.jpg</image:loc><image:caption>GettyImages14835424762</image:caption><image:title>GettyImages14835424762</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/US-1024x535-Sep-19-2025-03-54-11-8063-PM.png</image:loc><image:caption>US1024x535Sep1920250354118063PM</image:caption><image:title>US1024x535Sep1920250354118063PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-2-1024x535-Sep-19-2025-04-03-43-7379-PM.png</image:loc><image:caption>downloadagencycredentialsorbrochure21024x535Sep1920250403437379PM</image:caption><image:title>downloadagencycredentialsorbrochure21024x535Sep1920250403437379PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><lastmod>2025-09-29</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-many-faces-of-market-research-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-3-1024x535.png</image:loc><image:caption>Submityourmarketresearchbrief</image:caption><image:title>submitaresearchbrief31024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-668617150-1.jpg</image:loc><image:caption>GettyImages6686171501</image:caption><image:title>GettyImages6686171501</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972-2.jpg</image:loc><image:caption>GettyImages9101449722</image:caption><image:title>GettyImages9101449722</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-66-1.png</image:loc><image:caption>Sampleforblogpost661</image:caption><image:title>Sampleforblogpost661</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Pets-Who-Are-Todays-Pet-Parents-1-1024x535.png</image:loc><image:caption>WhoAreTodaysPetParents</image:caption><image:title>PetsWhoAreTodaysPetParents11024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/knowledge/why-local-seafood-is-gaining-ground-in-global-markets/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Why%20Local%20Seafood%20Is%20Gaining%20Ground%20in%20a%20Global%20Market.jpg</image:loc><image:caption>WhyLocalSeafoodIsGainingGroundinaGlobalMarket</image:caption><image:title>WhyLocalSeafoodIsGainingGroundinaGlobalMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1305487364-1-500x500.jpg</image:loc><image:caption>GettyImages13054873641500x500</image:caption><image:title>GettyImages13054873641500x500</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Why-millennials-demand-work-life-balance-1-1024x512.png</image:loc><image:caption>modernmillennialsandworklifebalance</image:caption><image:title>Whymillennialsdemandworklifebalance11024x512</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1351767347-1.jpg</image:loc><image:caption>GettyImages13517673471</image:caption><image:title>GettyImages13517673471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-2b-1024x535.png</image:loc><image:caption>DownloadourAgencyCredentials</image:caption><image:title>downloadagencycredentialsorbrochure2b1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/knowledge/how-large-language-models-are-changing-market-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1054423670.jpg</image:loc><image:caption>GettyImages1054423670</image:caption><image:title>GettyImages1054423670</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-4-1024x535-Sep-16-2025-09-20-19-9475-AM.png</image:loc><image:caption>141024x535Sep1620250920199475AM</image:caption><image:title>141024x535Sep1620250920199475AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages1162094164scaled</image:caption><image:title>GettyImages1162094164scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-future-of-the-home-gym-2-1024x535-4.png</image:loc><image:caption>Thefutureofthehomegym21024x5354</image:caption><image:title>Thefutureofthehomegym21024x5354</image:title></image:image><lastmod>2025-09-19</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/britons-turn-to-discounters-as-grocery-inflation-squeezes-budgets/</loc><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1675449633-2.jpg</image:loc><image:caption>GettyImages16754496332</image:caption><image:title>GettyImages16754496332</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/How-inflation-has-impacted-the-everyday-basket-in-the-UK-715x1024-2.png</image:loc><image:caption>HowinflationhasimpactedtheeverydaybasketintheUK715x10242</image:caption><image:title>HowinflationhasimpactedtheeverydaybasketintheUK715x10242</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-108350156-2.jpg</image:loc><image:caption>GettyImages1083501562</image:caption><image:title>GettyImages1083501562</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Types-of-Grocery-Shoppers-1024x535-Sep-19-2025-07-02-11-8531-PM.png</image:loc><image:caption>TypesofGroceryShoppers1024x535Sep1920250702118531PM</image:caption><image:title>TypesofGroceryShoppers1024x535Sep1920250702118531PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1-1024x536-Sep-19-2025-07-02-40-7441-PM.png</image:loc><image:caption>submitaresearchbrief211024x536Sep1920250702407441PM</image:caption><image:title>submitaresearchbrief211024x536Sep1920250702407441PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1351767347.jpg</image:loc><image:caption>GettyImages1351767347</image:caption><image:title>GettyImages1351767347</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><lastmod>2025-09-29</lastmod></url><url><loc>https://kadence.com/knowledge/turning-waste-into-wealth-the-rise-of-upcycled-foods-and-what-it-means-for-brands/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-2-1-1024x535-1.png</image:loc><image:caption>1211024x5351</image:caption><image:title>1211024x5351</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Consumers-are-taking-control-of-their-well-being-with-wearable-tech_-2-1024x535-4.png</image:loc><image:caption>Consumersaretakingcontroloftheirwellbeingwithwearabletech21024x5354</image:caption><image:title>Consumersaretakingcontroloftheirwellbeingwithwearabletech21024x5354</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-28.png</image:loc><image:caption>Sampleforblogpost28</image:caption><image:title>Sampleforblogpost28</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1351767347-1.jpg</image:loc><image:caption>GettyImages13517673471</image:caption><image:title>GettyImages13517673471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><lastmod>2025-09-19</lastmod></url><url><loc>https://kadence.com/en-us/service/campaign-development/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>KadenceIndiaofficeteam</image:caption><image:title>WIMIndiaOffice88x88002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/vital-strategies-logo.png</image:loc><image:caption>vitalstrategieslogo</image:caption><image:title>vitalstrategieslogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>KadenceIndia</image:caption><image:title>WIMIndiaOffice88x88003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-10-2.png</image:loc><image:caption>Sampleforblogpost102</image:caption><image:title>Sampleforblogpost102</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_yoodo_gobear_web_logo-392x133.png</image:loc><image:caption>GoBear</image:caption><image:title>WLyoodogobearweblogo392x133</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UKoffice</image:caption><image:title>WIMUKOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bloomberg_Media_stack_blk-144x45.png</image:loc><image:caption>BloombergMedia</image:caption><image:title>WLBloombergMediastackblk144x45</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>JapanTokyo</image:caption><image:title>WIMJapanOffice88x88006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Annie-spratt_720x216.jpg</image:loc><image:caption>WIMAnniespratt720x216</image:caption><image:title>WIMAnniespratt720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogo288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Campaign-development_1090x545.jpg</image:loc><image:caption>Campaigndevelopment</image:caption><image:title>WIMCampaigndevelopment1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL1200pxSamsungwordmarksvg144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>ashopinTokyoJapan</image:caption><image:title>WIMJapanOffice88x88007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>BenefitTick</image:caption><image:title>WIiconbenefittick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_288x83.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars288x83</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLdiscoverchannellogo392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>KadenceIndonesiaofficeteam</image:caption><image:title>WIMIndonesiaOffice88x884</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post--1.png</image:loc><image:caption>Sampleforblogpost1</image:caption><image:title>Sampleforblogpost1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>KadencePhilippinesofficeteam</image:caption><image:title>WIMPhilippinesOffice88x88008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIMTestimonials3903x651001</image:caption><image:title>WIMTestimonials3903x651001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>KadenceSingaporeofficeteam</image:caption><image:title>WIMKadenceSingaporeoffice88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WLBridgestonelogo288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIMTestimonials3304x304002</image:caption><image:title>WIMTestimonials3304x304002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>KadenceChina</image:caption><image:title>WIMarticle88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>KadenceThailand</image:caption><image:title>WIMThailandOffice88x8811</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_About_face_1024x1024.png</image:loc><image:caption>AboutFace</image:caption><image:title>WIMAboutface1024x1024</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>KadenceUSAteamphoto</image:caption><image:title>WIMUSOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>MarketresearchinAsia</image:caption><image:title>WIMPhilippinesOffice88x88009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432.jpg</image:loc><image:caption>BloombergNeuroscience</image:caption><image:title>WIMballshapedcirclecloseupdark414860copy1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WLMarsInclogo2019392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>KadenceIndonesia</image:caption><image:title>WIMIndonesiaOffice88x885</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1418649737-2.jpg</image:loc><image:caption>GettyImages14186497372</image:caption><image:title>GettyImages14186497372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>KadenceUKofficeteam</image:caption><image:title>WIMUKOffice88x8813</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>KadenceChinaofficeteam</image:caption><image:title>WIMKadenceChina88x88001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-925420510-2.jpg</image:loc><image:caption>GettyImages9254205102</image:caption><image:title>GettyImages9254205102</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>KadenceVietnam</image:caption><image:title>WIMVietnamOffice15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-220x240.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi220x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1327563403-2.jpg</image:loc><image:caption>GettyImages13275634032</image:caption><image:title>GettyImages13275634032</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_light-trails-on-highway-at-night-315938-1440x432.jpg</image:loc><image:caption>CarsonHighwayatNight</image:caption><image:title>WIMlighttrailsonhighwayatnight3159381440x432</image:title></image:image><lastmod>2025-10-28</lastmod></url><url><loc>https://kadence.com/office/market-research-agency-miami</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090.jpg</image:loc><image:caption>WHshanelahiDDiLYtF88wunsplashscaled2180x1090</image:caption><image:title>WHshanelahiDDiLYtF88wunsplashscaled2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2021</image:caption><image:title>WIMAOTYMR1216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ESOMAR-Congress-2023-Winner-216x216.jpg</image:loc><image:caption>WIMESOMARCongress2023Winner216x216</image:caption><image:title>WIMESOMARCongress2023Winner216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WIProductDevelopment</image:caption><image:title>WIProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:caption><image:title>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WHanastasiadulgierQboRVYU6sfQunsplash12180x1090</image:caption><image:title>WHanastasiadulgierQboRVYU6sfQunsplash12180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wallstreetjournal-logo-217x120.png</image:loc><image:caption>wallstreetjournallogo217x120</image:caption><image:title>wallstreetjournallogo217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>QuirksSupplieroftheYearKadenceInternational</image:caption><image:title>WIMQuirkAwards1881216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2020</image:caption><image:title>WIMAOTYcrop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIMchuttersnapmfo1E7omzkunsplash720x216</image:caption><image:title>WIMchuttersnapmfo1E7omzkunsplash720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WICustomerAndMarket</image:caption><image:title>WICustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WIInsightActivation</image:caption><image:title>WIInsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURAInnovationoftheYearaward</image:caption><image:title>WIMFinalistlogoLARGE216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:caption><image:title>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>MarketingInteractiveAgencyoftheYearWinnerGold2021</image:caption><image:title>WIMmarketinginteractiveagencyoftheyear2021gold216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>MarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMmrsoppies216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagersplayingsport</image:caption><image:title>WIMgirlsonwhiteredjerseyplayinghandgame1634652720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIMedwardheuKyzXEc2ksunsplash1814x372</image:caption><image:title>WIMedwardheuKyzXEc2ksunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WIFieldworkServices</image:caption><image:title>WIFieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRSOpperationsAwardsTrophy</image:caption><image:title>WIPmrsoppies2216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>BestDataCollectionFinalistMarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMBestDataCollection216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611.jpg</image:loc><image:caption>WHclaybankshwLAI5lRhdMunsplash1e1614876480611</image:caption><image:title>WHclaybankshwLAI5lRhdMunsplash1e1614876480611</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>KadenceInternationalisHighlyCommendedforGlobalAgencyofTheYear</image:caption><image:title>WIMGlobalAgencycop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WIBrandAndAdvertising</image:caption><image:title>WIBrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>KadenceteamcollectingAgencyoftheYearaward</image:caption><image:title>WIMJOE43941216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>KadenceInternationalMarketResearchAgencyoftheYearSingapore</image:caption><image:title>WIMOptimizedimage131216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090.jpg</image:loc><image:caption>WIMphotoofpeopleleaningonwoodentable31846142180x1090</image:caption><image:title>WIMphotoofpeopleleaningonwoodentable31846142180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WLASALOGO2017144x46</image:caption><image:title>WLASALOGO2017144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wallstreetjournallogo</image:caption><image:title>wallstreetjournallogo</image:title></image:image><lastmod>2026-03-11</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/wellness-has-become-the-new-baseline-for-brand-relevance/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2155547335.jpg</image:loc><image:caption>GettyImages2155547335</image:caption><image:title>GettyImages2155547335</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Feeling-Good-cover-ad-1024x535.png</image:loc><image:caption>fitnessmedtechindustrytrendsreport</image:caption><image:title>FeelingGoodcoverad1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-3-1024x535.png</image:loc><image:caption>Submityourmarketresearchbrief</image:caption><image:title>submitaresearchbrief31024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1219583078-2.jpg</image:loc><image:caption>GettyImages12195830782</image:caption><image:title>GettyImages12195830782</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20191003_Green_brick.jpg</image:loc><image:caption>20191003Greenbrick</image:caption><image:title>20191003Greenbrick</image:title></image:image><lastmod>2025-12-11</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/taste-trust-or-trend-unpacking-the-plant-based-milk-movement-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Travel-Wanderlust-Unveiled-1024x535.png</image:loc><image:caption>typesoftravelerpersonas</image:caption><image:title>TravelWanderlustUnveiled1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1351767347.jpg</image:loc><image:caption>GettyImages1351767347</image:caption><image:title>GettyImages1351767347</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-1-1024x535.png</image:loc><image:caption>Submitaresearchbrief</image:caption><image:title>submitaresearchbrief11024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-75939350-2.jpg</image:loc><image:caption>GettyImages759393502</image:caption><image:title>GettyImages759393502</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1305487364-1-1.jpg</image:loc><image:caption>GettyImages130548736411</image:caption><image:title>GettyImages130548736411</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20191003_Green_brick.jpg</image:loc><image:caption>20191003Greenbrick</image:caption><image:title>20191003Greenbrick</image:title></image:image><lastmod>2025-10-29</lastmod></url><url><loc>https://kadence.com/knowledge/9-types-of-grocery-shoppers-and-their-personas/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Featured%20Images/GettyImages-1555457540.jpg</image:loc><image:caption>GettyImages1555457540</image:caption><image:title>GettyImages1555457540</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Shopper-Profiles-cover-300x169-4.png</image:loc><image:caption>groceryshopperpersonas</image:caption><image:title>ShopperProfilescover300x1694</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><lastmod>2025-10-06</lastmod></url><url><loc>https://kadence.com/en-us/office/market-research-agency-manchester</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premiumhomeappliancesfridgewashingmachine</image:caption><image:title>WIMPremiumhomeappliancesfridgewashingmachine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432.jpg</image:loc><image:caption>Plug</image:caption><image:title>WIMpaulhanaokaRJkKjLu8I9Iunsplash1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/shan-elahi-DDiLYt_F88w-unsplash-scaled%20(1).jpg</image:loc><image:caption>shanelahiDDiLYtF88wunsplashscaled1</image:caption><image:title>shanelahiDDiLYtF88wunsplashscaled1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Gateway%20Of%20India%20-%20Mumbai.jpg</image:loc><image:caption>GatewayOfIndiaMumbai</image:caption><image:title>GatewayOfIndiaMumbai</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_project.svg</image:loc><image:caption>WIproject</image:caption><image:title>WIproject</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WIFieldworkServices</image:caption><image:title>WIFieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_cup.svg</image:loc><image:caption>WIcup</image:caption><image:title>WIcup</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_location-1.svg</image:loc><image:caption>WIlocation1</image:caption><image:title>WIlocation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611-814x372.jpg</image:loc><image:caption>WIMclaybankshwLAI5lRhdMunsplash1e1614876480611814x372</image:caption><image:title>WIMclaybankshwLAI5lRhdMunsplash1e1614876480611814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/havells%20logo.png</image:loc><image:caption>havellslogo</image:caption><image:title>havellslogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_chat.svg</image:loc><image:caption>chat</image:caption><image:title>WIchat</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:caption><image:title>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIMedwardheuKyzXEc2ksunsplash1814x372</image:caption><image:title>WIMedwardheuKyzXEc2ksunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WIBrandAndAdvertising</image:caption><image:title>WIBrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Havells_Logo.svg-364x240.png</image:loc><image:caption>Havells</image:caption><image:title>WL1200pxHavellsLogosvg364x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_global.svg</image:loc><image:caption>WIglobal</image:caption><image:title>WIglobal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/vital-strategies-logo.png</image:loc><image:caption>vitalstrategieslogo</image:caption><image:title>vitalstrategieslogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WHanastasiadulgierQboRVYU6sfQunsplash12180x1090</image:caption><image:title>WHanastasiadulgierQboRVYU6sfQunsplash12180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WIProductDevelopment</image:caption><image:title>WIProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_real-estate.svg</image:loc><image:caption>WIrealestate</image:caption><image:title>WIrealestate</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_justin-chrn-Fj0HNCtVcMY-unsplash-1440x432.jpg</image:loc><image:caption>WHjustinchrnFj0HNCtVcMYunsplash1440x432</image:caption><image:title>WHjustinchrnFj0HNCtVcMYunsplash1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WICustomerAndMarket</image:caption><image:title>WICustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WIInsightActivation</image:caption><image:title>WIInsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_languages.svg</image:loc><image:caption>WIlanguages</image:caption><image:title>WIlanguages</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><lastmod>2026-03-02</lastmod></url><url><loc>https://kadence.com/knowledge/harnessing-data-and-insights-for-precision-agriculture/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Trend-2-Discover-the-growing-trend-of-localized-content-and-its-impact-1-1000x432.png</image:loc><image:caption>Trend2Discoverthegrowingtrendoflocalizedcontentanditsimpact11000x432</image:caption><image:title>Trend2Discoverthegrowingtrendoflocalizedcontentanditsimpact11000x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1644970176.jpg</image:loc><image:caption>GettyImages1644970176</image:caption><image:title>GettyImages1644970176</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-2-1024x535-Sep-11-2025-08-46-31-4106-PM.png</image:loc><image:caption>downloadagencycredentialsorbrochure21024x535Sep1120250846314106PM</image:caption><image:title>downloadagencycredentialsorbrochure21024x535Sep1120250846314106PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972.jpg</image:loc><image:caption>GettyImages910144972</image:caption><image:title>GettyImages910144972</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1305487364-1-500x500.jpg</image:loc><image:caption>GettyImages13054873641500x500</image:caption><image:title>GettyImages13054873641500x500</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><lastmod>2025-09-19</lastmod></url><url><loc>https://kadence.com/knowledge/the-myriad-faces-of-market-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-3-1024x535.png</image:loc><image:caption>Submityourmarketresearchbrief</image:caption><image:title>submitaresearchbrief31024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1.jpg</image:loc><image:caption>20200129Header1</image:caption><image:title>20200129Header1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Pets-Who-Are-Todays-Pet-Parents-1-1024x535.png</image:loc><image:caption>WhoAreTodaysPetParents</image:caption><image:title>PetsWhoAreTodaysPetParents11024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/The%20Many%20Faces%20of%20Market%20Research.jpg</image:loc><image:caption>TheManyFacesofMarketResearch</image:caption><image:title>TheManyFacesofMarketResearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972.jpg</image:loc><image:caption>GettyImages910144972</image:caption><image:title>GettyImages910144972</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1464550329.jpg</image:loc><image:caption>GettyImages1464550329</image:caption><image:title>GettyImages1464550329</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-market-opportunity-stress-test-every-board-should-demand/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1389263476.jpg</image:loc><image:caption>GettyImages1389263476</image:caption><image:title>GettyImages1389263476</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/siora-photography-cixohzDpNIo-unsplash-scaled.jpg</image:loc><image:caption>sioraphotographycixohzDpNIounsplashscaled</image:caption><image:title>sioraphotographycixohzDpNIounsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Template-Sample-for-blog-post-11-1.png</image:loc><image:caption>TemplateSampleforblogpost111</image:caption><image:title>TemplateSampleforblogpost111</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Why-millennials-demand-work-life-balance_-And-why-flexible-schedules-and-remote-work-are-here-to-stay-1-1024x512.png</image:loc><image:caption>Whymillennialsdemandworklifebalance</image:caption><image:title>WhymillennialsdemandworklifebalanceAndwhyflexibleschedulesandremoteworkareheretostay11024x512</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1321462048-1.jpg</image:loc><image:caption>GettyImages13214620481</image:caption><image:title>GettyImages13214620481</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-1-1024x535.png</image:loc><image:caption>DownloadourAgencyCredentials</image:caption><image:title>downloadagencycredentialsorbrochure11024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><lastmod>2026-01-26</lastmod></url><url><loc>https://kadence.com/en-us/service/market-research-recruitment/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>KadenceVietnam</image:caption><image:title>WIMVietnamOffice15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>KadenceIndiaofficeteam</image:caption><image:title>WIMIndiaOffice88x88002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLdiscoverchannellogo392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>KadenceThailand</image:caption><image:title>WIMThailandOffice88x8811</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WLMarsInclogo2019392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>ashopinTokyoJapan</image:caption><image:title>WIMJapanOffice88x88007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>KadenceIndonesiaofficeteam</image:caption><image:title>WIMIndonesiaOffice88x884</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>KadenceUKofficeteam</image:caption><image:title>WIMUKOffice88x8813</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIMTestimonials3903x651001</image:caption><image:title>WIMTestimonials3903x651001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogo288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>ConductingOnlineResearchinAsia2</image:caption><image:title>WIMConductingOnlineResearchinAsia2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>JapanTokyo</image:caption><image:title>WIMJapanOffice88x88006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216.jpg</image:loc><image:caption>WIMdebbyhudsonjcc8sxK2Adwunsplash1720x216</image:caption><image:title>WIMdebbyhudsonjcc8sxK2Adwunsplash1720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bloomberg_Media_stack_blk-144x45.png</image:loc><image:caption>BloombergMedia</image:caption><image:title>WLBloombergMediastackblk144x45</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Market-research-recruitment_1090x545.jpg</image:loc><image:caption>Marketresearchrecruitment</image:caption><image:title>WIMMarketresearchrecruitment1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>KadencePhilippinesofficeteam</image:caption><image:title>WIMPhilippinesOffice88x88008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432.jpg</image:loc><image:caption>Plug</image:caption><image:title>WIMpaulhanaokaRJkKjLu8I9Iunsplash1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>KadenceIndia</image:caption><image:title>WIMIndiaOffice88x88003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Havells_Logo.svg-364x240.png</image:loc><image:caption>Havells</image:caption><image:title>WL1200pxHavellsLogosvg364x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagersplayingsport</image:caption><image:title>WIMgirlsonwhiteredjerseyplayinghandgame1634652720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>KadenceChinaofficeteam</image:caption><image:title>WIMKadenceChina88x88001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WLBridgestonelogo288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>KadenceUSAteamphoto</image:caption><image:title>WIMUSOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>KadenceSingaporeofficeteam</image:caption><image:title>WIMKadenceSingaporeoffice88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIMTestimonials3304x304002</image:caption><image:title>WIMTestimonials3304x304002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WLASALOGO2017144x46</image:caption><image:title>WLASALOGO2017144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>MarketresearchinAsia</image:caption><image:title>WIMPhilippinesOffice88x88009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>BenefitTick</image:caption><image:title>WIiconbenefittick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>KadenceChina</image:caption><image:title>WIMarticle88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>KadenceIndonesia</image:caption><image:title>WIMIndonesiaOffice88x885</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL1200pxSamsungwordmarksvg144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UKoffice</image:caption><image:title>WIMUKOffice88x8814</image:title></image:image><lastmod>2025-10-28</lastmod></url><url><loc>https://kadence.com/en-us/podcast/ep-12-marketing-with-empathy-with-sandeep-dayal/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/About%20Our%20Guest%20Images/Sandeep-Headshot-1.png</image:loc><image:caption>SandeepHeadshot1</image:caption><image:title>SandeepHeadshot1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/BL_elusive-consumer-cover-1000x432.png</image:loc><image:caption>BLelusiveconsumercover1000x432</image:caption><image:title>BLelusiveconsumercover1000x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/EPISODE-X-11.png</image:loc><image:caption>EPISODEX11</image:caption><image:title>EPISODEX11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><lastmod>2025-10-06</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/8-emerging-trends-shaping-consumer-electronics-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/AI-as-a-Driving-Force-for-everything-2500-x-1080-px-3-1024x442-2.png</image:loc><image:caption>AIasaDrivingForceforeverything2500x1080px31024x4422</image:caption><image:title>AIasaDrivingForceforeverything2500x1080px31024x4422</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/giuseppe-famiani-3R1pWT9PUS0-unsplash-scaled-e1621846768745-2.jpg</image:loc><image:caption>giuseppefamiani3R1pWT9PUS0unsplashscalede16218467687452</image:caption><image:title>giuseppefamiani3R1pWT9PUS0unsplashscalede16218467687452</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1305487364-1-1.jpg</image:loc><image:caption>GettyImages130548736411</image:caption><image:title>GettyImages130548736411</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-67-2.png</image:loc><image:caption>CopyofSampleforblogpost672</image:caption><image:title>CopyofSampleforblogpost672</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-1-1024x535.png</image:loc><image:caption>Submitaresearchbrief</image:caption><image:title>submitaresearchbrief11024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1351767347.jpg</image:loc><image:caption>GettyImages1351767347</image:caption><image:title>GettyImages1351767347</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/General-Uncover-the-latest-trends-in-global-media-consumption-1024x512.png</image:loc><image:caption>mediaandentertainmenttrendsreport</image:caption><image:title>GeneralUncoverthelatesttrendsinglobalmediaconsumption1024x512</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/AI-as-a-Driving-Force-for-everything-2500-x-1080-px-2-1024x442-2.png</image:loc><image:caption>AIasaDrivingForceforeverything2500x1080px21024x4422</image:caption><image:title>AIasaDrivingForceforeverything2500x1080px21024x4422</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/why-gen-z-values-sustainability-tips-for-marketing-to-the-eco-conscious-generation/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Future-of-Retail-report-stat-1.png</image:loc><image:caption>FutureofRetailreportstat1</image:caption><image:title>FutureofRetailreportstat1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/karimoku-1.png</image:loc><image:caption>karimoku1</image:caption><image:title>karimoku1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/adrianna-geo-_C2Rgp0GDn4-unsplash-scaled-e1621847384673.jpg</image:loc><image:caption>adriannageoC2Rgp0GDn4unsplashscalede1621847384673</image:caption><image:title>adriannageoC2Rgp0GDn4unsplashscalede1621847384673</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Patagonia-1.png</image:loc><image:caption>Patagonia1</image:caption><image:title>Patagonia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/StellaMcCartney-1.png</image:loc><image:caption>StellaMcCartney1</image:caption><image:title>StellaMcCartney1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/BHUSATTVA-1.png</image:loc><image:caption>BHUSATTVA1</image:caption><image:title>BHUSATTVA1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-84-2.png</image:loc><image:caption>Sampleforblogpost842</image:caption><image:title>Sampleforblogpost842</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20191003_Green_brick.jpg</image:loc><image:caption>20191003Greenbrick</image:caption><image:title>20191003Greenbrick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-4-07-1-1024x536-Sep-19-2025-02-53-53-5511-PM.png</image:loc><image:caption>GENZGenZ40711024x536Sep1920250253535511PM</image:caption><image:title>GENZGenZ40711024x536Sep1920250253535511PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Innocent-Drinks-1-1.png</image:loc><image:caption>InnocentDrinks11</image:caption><image:title>InnocentDrinks11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1405418779-1024x683-1.jpg</image:loc><image:caption>GettyImages14054187791024x6831</image:caption><image:title>GettyImages14054187791024x6831</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Arcteryx-1.png</image:loc><image:caption>Arcteryx1</image:caption><image:title>Arcteryx1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/UK-Gen-Z-stat-1.png</image:loc><image:caption>UKGenZstat1</image:caption><image:title>UKGenZstat1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Reforestum-1.png</image:loc><image:caption>Reforestum1</image:caption><image:title>Reforestum1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/re_done-1.png</image:loc><image:caption>redone1</image:caption><image:title>redone1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><lastmod>2026-01-23</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/gender-stereotyping-still-exists-and-how-brands-can-break-free-from-it/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-future-of-the-home-gym-2-1024x535.png</image:loc><image:caption>fitnesstechtrends</image:caption><image:title>Thefutureofthehomegym21024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/image-4.png</image:loc><image:caption>image4</image:caption><image:title>image4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post--1.png</image:loc><image:caption>Sampleforblogpost1</image:caption><image:title>Sampleforblogpost1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/image-6.png</image:loc><image:caption>image6</image:caption><image:title>image6</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/image-8-1024x576.png</image:loc><image:caption>image81024x576</image:caption><image:title>image81024x576</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1088608128-1.jpg</image:loc><image:caption>GettyImages10886081281</image:caption><image:title>GettyImages10886081281</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-4-1024x535.png</image:loc><image:caption>Downloadtheguidetofutureofproductmarketing</image:caption><image:title>141024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-3-2.png</image:loc><image:caption>Sampleforblogpost32</image:caption><image:title>Sampleforblogpost32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-10-2.png</image:loc><image:caption>Sampleforblogpost102</image:caption><image:title>Sampleforblogpost102</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><lastmod>2025-11-03</lastmod></url><url><loc>https://kadence.com/knowledge/b2b-market-research-a-guide-to-conducting-impactful-executive-interviews-copy-of-seo-template/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2185776283.jpg</image:loc><image:caption>GettyImages2185776283</image:caption><image:title>GettyImages2185776283</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/SOCIAL-CARDS-Understanding-Consumer-Segments-in-the-Automotive-Industry-1024x535_111.png</image:loc><image:caption>SOCIALCARDSUnderstandingConsumerSegmentsintheAutomotiveIndustry1024x535111</image:caption><image:title>SOCIALCARDSUnderstandingConsumerSegmentsintheAutomotiveIndustry1024x535111</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Beauty-Personas-for-About-Face-1024x576-1.png</image:loc><image:caption>BeautyPersonasforAboutFace1024x5761</image:caption><image:title>BeautyPersonasforAboutFace1024x5761</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-17.png</image:loc><image:caption>CopyofSampleforblogpost17</image:caption><image:title>CopyofSampleforblogpost17</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-41.png</image:loc><image:caption>Sampleforblogpost41</image:caption><image:title>Sampleforblogpost41</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><lastmod>2025-11-03</lastmod></url><url><loc>https://kadence.com/knowledge/unlocking-chinas-market-potential-5-consumer-segments-you-cant-afford-to-ignore/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Segments-of-citrus-fruits.jpg</image:loc><image:caption>Segmentsofcitrusfruits</image:caption><image:title>Segmentsofcitrusfruits</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/6-16-1024x535-Sep-16-2025-08-59-54-7723-AM.png</image:loc><image:caption>6161024x535Sep1620250859547723AM</image:caption><image:title>6161024x535Sep1620250859547723AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-153092411-1.jpg</image:loc><image:caption>GettyImages1530924111</image:caption><image:title>GettyImages1530924111</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20190522-02Q2_PZ6AO2tjZO4Q32mD4Iw-scaled.jpg</image:loc><image:caption>2019052202Q2PZ6AO2tjZO4Q32mD4Iwscaled</image:caption><image:title>2019052202Q2PZ6AO2tjZO4Q32mD4Iwscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-4-1024x535-Sep-16-2025-09-20-19-9475-AM.png</image:loc><image:caption>141024x535Sep1620250920199475AM</image:caption><image:title>141024x535Sep1620250920199475AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1.jpg</image:loc><image:caption>20200129Header1</image:caption><image:title>20200129Header1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><lastmod>2025-09-19</lastmod></url><url><loc>https://kadence.com/ja/podcast/ep-14-the-art-and-science-of-market-research-podcast-with-noni-mcpherson/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/BL_elusive-consumer-cover-1000x432.png</image:loc><image:caption>BLelusiveconsumercover1000x432</image:caption><image:title>BLelusiveconsumercover1000x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/About%20Our%20Guest%20Images/1707156308360.jpeg</image:loc><image:caption>1707156308360</image:caption><image:title>1707156308360</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/Featured%20images/EPISODE-X-14.png</image:loc><image:caption>EPISODEX14</image:caption><image:title>EPISODEX14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><lastmod>2025-11-05</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/usage-and-attitude-studies-everything-you-need-to-know/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/glenn-carstens-peters-npxXWgQ33ZQ-unsplash-scaled-1.jpg</image:loc><image:caption>glenncarstenspetersnpxXWgQ33ZQunsplashscaled1</image:caption><image:title>glenncarstenspetersnpxXWgQ33ZQunsplashscaled1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1315650854-1.jpg</image:loc><image:caption>GettyImages13156508541</image:caption><image:title>GettyImages13156508541</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled-2.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled2</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20191003_Green_brick.jpg</image:loc><image:caption>20191003Greenbrick</image:caption><image:title>20191003Greenbrick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><lastmod>2025-09-24</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/pets-take-priority-as-households-pull-back-elsewhere/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1318673904-1-2.jpg</image:loc><image:caption>GettyImages131867390412</image:caption><image:title>GettyImages131867390412</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20191003_Green_brick.jpg</image:loc><image:caption>20191003Greenbrick</image:caption><image:title>20191003Greenbrick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1305487364-1-1.jpg</image:loc><image:caption>GettyImages130548736411</image:caption><image:title>GettyImages130548736411</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535.png</image:loc><image:caption>submityourbrief</image:caption><image:title>submitaresearchbrief21024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/How-millennials-love-eco-conscious-brands-1-1024x512.png</image:loc><image:caption>modernmillennialsandbrandloyalty</image:caption><image:title>Howmillennialsloveecoconsciousbrands11024x512</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1300222293-1-2.jpg</image:loc><image:caption>GettyImages130022229312</image:caption><image:title>GettyImages130022229312</image:title></image:image><lastmod>2025-10-28</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/report-youth-attitudes-governance-sea-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Featured%20Images/GettyImages-85645685-scaled.jpg</image:loc><image:caption>GettyImages85645685scaled</image:caption><image:title>GettyImages85645685scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><lastmod>2025-10-08</lastmod></url><url><loc>https://kadence.com/knowledge/how-the-conscious-consumer-is-setting-new-terms-in-manufacturing/</loc><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2211124968%20(1).jpg</image:loc><image:caption>GettyImages22111249681</image:caption><image:title>GettyImages22111249681</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Figure2_US_PrivateSector_RenewableEnergy_Expectation%20(1).png</image:loc><image:caption>Figure2USPrivateSectorRenewableEnergyExpectation1</image:caption><image:title>Figure2USPrivateSectorRenewableEnergyExpectation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Figure1_UK_Environmental_Credentials_Selection%20(1).png</image:loc><image:caption>UKenvironmentalcredentials</image:caption><image:title>Figure1UKEnvironmentalCredentialsSelection1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1.jpg</image:loc><image:caption>20200129Header1</image:caption><image:title>20200129Header1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-1-1024x535.png</image:loc><image:caption>DownloadourAgencyCredentials</image:caption><image:title>downloadagencycredentialsorbrochure11024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1576384659.jpg</image:loc><image:caption>GettyImages1576384659</image:caption><image:title>GettyImages1576384659</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-Modern-Plate-1-1024x535.png</image:loc><image:caption>globaldiningtrends</image:caption><image:title>TheModernPlate11024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported%20sitepage%20images/Banner-1920-x-900-px-1.png</image:loc><image:caption>Banner1920x900px1</image:caption><image:title>Banner1920x900px1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><lastmod>2025-12-09</lastmod></url><url><loc>https://kadence.com/office/market-research-agency-edinburgh</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WIBrandAndAdvertising</image:caption><image:title>WIBrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>KadenceInternationalisHighlyCommendedforGlobalAgencyofTheYear</image:caption><image:title>WIMGlobalAgencycop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:caption><image:title>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>KadenceInternationalMarketResearchAgencyoftheYearSingapore</image:caption><image:title>WIMOptimizedimage131216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ESOMAR-Congress-2023-Winner-216x216.jpg</image:loc><image:caption>WIMESOMARCongress2023Winner216x216</image:caption><image:title>WIMESOMARCongress2023Winner216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIMedwardheuKyzXEc2ksunsplash1814x372</image:caption><image:title>WIMedwardheuKyzXEc2ksunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURAInnovationoftheYearaward</image:caption><image:title>WIMFinalistlogoLARGE216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WICustomerAndMarket</image:caption><image:title>WICustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>MarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMmrsoppies216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIMchuttersnapmfo1E7omzkunsplash720x216</image:caption><image:title>WIMchuttersnapmfo1E7omzkunsplash720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>MarketingInteractiveAgencyoftheYearWinnerGold2021</image:caption><image:title>WIMmarketinginteractiveagencyoftheyear2021gold216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:caption><image:title>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WHanastasiadulgierQboRVYU6sfQunsplash12180x1090</image:caption><image:title>WHanastasiadulgierQboRVYU6sfQunsplash12180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090.jpg</image:loc><image:caption>WIMphotoofpeopleleaningonwoodentable31846142180x1090</image:caption><image:title>WIMphotoofpeopleleaningonwoodentable31846142180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090.jpg</image:loc><image:caption>WHshanelahiDDiLYtF88wunsplashscaled2180x1090</image:caption><image:title>WHshanelahiDDiLYtF88wunsplashscaled2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611.jpg</image:loc><image:caption>WHclaybankshwLAI5lRhdMunsplash1e1614876480611</image:caption><image:title>WHclaybankshwLAI5lRhdMunsplash1e1614876480611</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2020</image:caption><image:title>WIMAOTYcrop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WIFieldworkServices</image:caption><image:title>WIFieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wallstreetjournallogo</image:caption><image:title>wallstreetjournallogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>BestDataCollectionFinalistMarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMBestDataCollection216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRSOpperationsAwardsTrophy</image:caption><image:title>WIPmrsoppies2216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WLASALOGO2017144x46</image:caption><image:title>WLASALOGO2017144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wallstreetjournal-logo-217x120.png</image:loc><image:caption>wallstreetjournallogo217x120</image:caption><image:title>wallstreetjournallogo217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WIInsightActivation</image:caption><image:title>WIInsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WIProductDevelopment</image:caption><image:title>WIProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>QuirksSupplieroftheYearKadenceInternational</image:caption><image:title>WIMQuirkAwards1881216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagersplayingsport</image:caption><image:title>WIMgirlsonwhiteredjerseyplayinghandgame1634652720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>KadenceteamcollectingAgencyoftheYearaward</image:caption><image:title>WIMJOE43941216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2021</image:caption><image:title>WIMAOTYMR1216x216</image:title></image:image><lastmod>2026-03-25</lastmod></url><url><loc>https://kadence.com/ja/podcast/ep-6-sally-mueller-womaness-reaching-the-elusive-menopause-consumer/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/About%20Our%20Guest%20Images/Sally-Mueller-Headshot.jpg</image:loc><image:caption>SallyMuellerHeadshot</image:caption><image:title>SallyMuellerHeadshot</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/BL_elusive-consumer-cover-1000x432.png</image:loc><image:caption>BLelusiveconsumercover1000x432</image:caption><image:title>BLelusiveconsumercover1000x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/Featured%20images/featured%20img%20ep%206.png</image:loc><image:caption>featuredimgep6</image:caption><image:title>featuredimgep6</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><lastmod>2025-11-05</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/8-important-considerations-brands-should-understand-before-launching-in-japan/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1356188923-2.jpg</image:loc><image:caption>GettyImages13561889232</image:caption><image:title>GettyImages13561889232</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/siora-photography-cixohzDpNIo-unsplash-scaled.jpg</image:loc><image:caption>sioraphotographycixohzDpNIounsplashscaled</image:caption><image:title>sioraphotographycixohzDpNIounsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1351767347.jpg</image:loc><image:caption>GettyImages1351767347</image:caption><image:title>GettyImages1351767347</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><lastmod>2025-09-29</lastmod></url><url><loc>https://kadence.com/en-us/sector/animal-health/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216.jpg</image:loc><image:caption>WIMdebbyhudsonjcc8sxK2Adwunsplash1720x216</image:caption><image:title>WIMdebbyhudsonjcc8sxK2Adwunsplash1720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>KadenceIndonesia</image:caption><image:title>WIMIndonesiaOffice88x885</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>BestDataCollectionFinalistMarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMBestDataCollection216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Amy%20Lo_202406_006.jpg</image:loc><image:caption>TPAmyLo202406006</image:caption><image:title>TPAmyLo202406006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WLMarsInclogo2019392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIMTestimonials3304x304002</image:caption><image:title>WIMTestimonials3304x304002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-1-2-1.png</image:loc><image:caption>CopyofSampleforblogpost121</image:caption><image:title>CopyofSampleforblogpost121</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432.jpg</image:loc><image:caption>Plug</image:caption><image:title>WIMpaulhanaokaRJkKjLu8I9Iunsplash1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>KadenceUSAteamphoto</image:caption><image:title>WIMUSOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>KadenceThailand</image:caption><image:title>WIMThailandOffice88x8811</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UKoffice</image:caption><image:title>WIMUKOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRSOpperationsAwardsTrophy</image:caption><image:title>WIPmrsoppies2216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2020</image:caption><image:title>WIMAOTYcrop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/JOE_4394-1-432x432.jpg</image:loc><image:caption>JOE43941432x432</image:caption><image:title>JOE43941432x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/AOTY_MR1-432x432.jpg</image:loc><image:caption>AOTYMR1432x432</image:caption><image:title>AOTYMR1432x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_Animal-health.svg</image:loc><image:caption>ICAnimalhealth</image:caption><image:title>ICAnimalhealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_UsageAndAttitudeStudies.svg</image:loc><image:caption>WIUsageAndAttitudeStudies</image:caption><image:title>WIUsageAndAttitudeStudies</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_yoodo_gobear_web_logo-392x133.png</image:loc><image:caption>GoBear</image:caption><image:title>WLyoodogobearweblogo392x133</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/marketing-interactive-agency-of-the-year-2021-gold-432x432.jpg</image:loc><image:caption>marketinginteractiveagencyoftheyear2021gold432x432</image:caption><image:title>marketinginteractiveagencyoftheyear2021gold432x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>KadenceVietnam</image:caption><image:title>WIMVietnamOffice15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_product-testing.svg</image:loc><image:caption>WIproducttesting</image:caption><image:title>WIproducttesting</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Animal-Health-1090x545.png</image:loc><image:caption>WIMAnimalHealth1090x545</image:caption><image:title>WIMAnimalHealth1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Finalist-logo-LARGE-432x432.jpg</image:loc><image:caption>FinalistlogoLARGE432x432</image:caption><image:title>FinalistlogoLARGE432x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/bloomberg%20logo.png</image:loc><image:caption>bloomberglogo</image:caption><image:title>bloomberglogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/treatwell.png</image:loc><image:caption>treatwell</image:caption><image:title>treatwell</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL1200pxSamsungwordmarksvg144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Ad-testing.svg</image:loc><image:caption>WIAdtesting</image:caption><image:title>WIAdtesting</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogo288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>ashopinTokyoJapan</image:caption><image:title>WIMJapanOffice88x88007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_concept-testing.svg</image:loc><image:caption>WIconcepttesting</image:caption><image:title>WIconcepttesting</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIMTestimonials3903x651001</image:caption><image:title>WIMTestimonials3903x651001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>ConductingOnlineResearchinAsia2</image:caption><image:title>WIMConductingOnlineResearchinAsia2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Havells_Logo.svg-364x240.png</image:loc><image:caption>Havells</image:caption><image:title>WL1200pxHavellsLogosvg364x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLdiscoverchannellogo392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>KadenceInternationalMarketResearchAgencyoftheYearSingapore</image:caption><image:title>WIMOptimizedimage131216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1300222293-1-2.jpg</image:loc><image:caption>GettyImages130022229312</image:caption><image:title>GettyImages130022229312</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>QuirksSupplieroftheYearKadenceInternational</image:caption><image:title>WIMQuirkAwards1881216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>KadenceIndia</image:caption><image:title>WIMIndiaOffice88x88003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_MarketUnderstanding.svg</image:loc><image:caption>WIMarketUnderstanding</image:caption><image:title>WIMarketUnderstanding</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>KadencePhilippinesofficeteam</image:caption><image:title>WIMPhilippinesOffice88x88008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1318673904-1-2.jpg</image:loc><image:caption>GettyImages131867390412</image:caption><image:title>GettyImages131867390412</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>MarketresearchinAsia</image:caption><image:title>WIMPhilippinesOffice88x88009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>KadenceIndiaofficeteam</image:caption><image:title>WIMIndiaOffice88x88002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>KadenceChinaofficeteam</image:caption><image:title>WIMKadenceChina88x88001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>KadenceIndonesiaofficeteam</image:caption><image:title>WIMIndonesiaOffice88x884</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>KadenceChina</image:caption><image:title>WIMarticle88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-2024-07-19T131957_851-1.png</image:loc><image:caption>Sampleforblogpost20240719T1319578511</image:caption><image:title>Sampleforblogpost20240719T1319578511</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>KadenceUKofficeteam</image:caption><image:title>WIMUKOffice88x8813</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>KadenceInternationalisHighlyCommendedforGlobalAgencyofTheYear</image:caption><image:title>WIMGlobalAgencycop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>KadenceSingaporeofficeteam</image:caption><image:title>WIMKadenceSingaporeoffice88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premiumhomeappliancesfridgewashingmachine</image:caption><image:title>WIMPremiumhomeappliancesfridgewashingmachine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>JapanTokyo</image:caption><image:title>WIMJapanOffice88x88006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerUnderstanding.svg</image:loc><image:caption>WICustomerUnderstanding</image:caption><image:title>WICustomerUnderstanding</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-68-1.png</image:loc><image:caption>CopyofSampleforblogpost681</image:caption><image:title>CopyofSampleforblogpost681</image:title></image:image><lastmod>2025-10-03</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-mobile-payments-are-expanding-market-access-in-the-philippines</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535.png</image:loc><image:caption>submityourbrief</image:caption><image:title>submitaresearchbrief21024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1181405477.jpg</image:loc><image:caption>GettyImages1181405477</image:caption><image:title>GettyImages1181405477</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-77-1.png</image:loc><image:caption>CopyofSampleforblogpost771</image:caption><image:title>CopyofSampleforblogpost771</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2165217734.jpg</image:loc><image:caption>GettyImages2165217734</image:caption><image:title>GettyImages2165217734</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/bob-valdez-headshot.jpeg</image:loc><image:caption>bobvaldezheadshot</image:caption><image:title>bobvaldezheadshot</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Finance-buyer-personas-1-768x401-Sep-19-2025-09-01-53-3317-PM.png</image:loc><image:caption>Financebuyerpersonas1768x401Sep1920250901533317PM</image:caption><image:title>Financebuyerpersonas1768x401Sep1920250901533317PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-638547772.jpg</image:loc><image:caption>GettyImages638547772</image:caption><image:title>GettyImages638547772</image:title></image:image><lastmod>2026-03-17</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/will-the-market-for-space-travel-evolve-as-civilian-air-travel-did/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-595352482-2.jpg</image:loc><image:caption>GettyImages5953524822</image:caption><image:title>GettyImages5953524822</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-future-of-the-home-gym-2-1024x535-Sep-19-2025-06-36-33-8330-PM.png</image:loc><image:caption>Thefutureofthehomegym21024x535Sep1920250636338330PM</image:caption><image:title>Thefutureofthehomegym21024x535Sep1920250636338330PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1307361584-1.jpg</image:loc><image:caption>GettyImages13073615841</image:caption><image:title>GettyImages13073615841</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1305487364-1-1.jpg</image:loc><image:caption>GettyImages130548736411</image:caption><image:title>GettyImages130548736411</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><lastmod>2026-01-23</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-next-billion-shoppers-are-online-and-theyre-not-shopping-like-you-think-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-4-07-1-1024x536.png</image:loc><image:caption>ThedefinitiveguidetoGenZ</image:caption><image:title>GENZGenZ40711024x536</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-3-1024x535.png</image:loc><image:caption>Submityourmarketresearchbrief</image:caption><image:title>submitaresearchbrief31024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1219583078-2.jpg</image:loc><image:caption>GettyImages12195830782</image:caption><image:title>GettyImages12195830782</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-11-2.png</image:loc><image:caption>CopyofSampleforblogpost112</image:caption><image:title>CopyofSampleforblogpost112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1181405477.jpg</image:loc><image:caption>GettyImages1181405477</image:caption><image:title>GettyImages1181405477</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2089465288.jpg</image:loc><image:caption>GettyImages2089465288</image:caption><image:title>GettyImages2089465288</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/top-10-trends-for-e-commerce-brands/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-1024x535.png</image:loc><image:caption>Submitaresearchbrief</image:caption><image:title>submitaresearchbrief41024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2089465288.jpg</image:loc><image:caption>GettyImages2089465288</image:caption><image:title>GettyImages2089465288</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Trend-4-Learn-about-the-trend-of-bite-sized-entertainment-1024x512-Sep-19-2025-06-34-43-5014-PM.png</image:loc><image:caption>Trend4Learnaboutthetrendofbitesizedentertainment1024x512Sep1920250634435014PM</image:caption><image:title>Trend4Learnaboutthetrendofbitesizedentertainment1024x512Sep1920250634435014PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-2024-07-19T124507_785-1.png</image:loc><image:caption>Sampleforblogpost20240719T1245077851</image:caption><image:title>Sampleforblogpost20240719T1245077851</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1305487364-1-1.jpg</image:loc><image:caption>GettyImages130548736411</image:caption><image:title>GettyImages130548736411</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1181405477.jpg</image:loc><image:caption>GettyImages1181405477</image:caption><image:title>GettyImages1181405477</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><lastmod>2025-10-23</lastmod></url><url><loc>https://kadence.com/knowledge/what-does-it-take-to-delight-todays-customers/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20190522-02zKadence_Customer_Delight_infographic-scaled.jpg</image:loc><image:caption>2019052202zKadenceCustomerDelightinfographicscaled</image:caption><image:title>2019052202zKadenceCustomerDelightinfographicscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20190522-02Q2_PZ6AO2tjZO4Q32mD4Iw-scaled.jpg</image:loc><image:caption>2019052202Q2PZ6AO2tjZO4Q32mD4Iwscaled</image:caption><image:title>2019052202Q2PZ6AO2tjZO4Q32mD4Iwscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2089465288.jpg</image:loc><image:caption>GettyImages2089465288</image:caption><image:title>GettyImages2089465288</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Template-Sample-for-blog-post-8.png</image:loc><image:caption>TemplateSampleforblogpost8</image:caption><image:title>TemplateSampleforblogpost8</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><lastmod>2026-03-24</lastmod></url><url><loc>https://kadence.com/policy/it-security-policy-uk/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence.com-preview-image%20(1)-4.png</image:loc><image:caption>Kadencecompreviewimage14</image:caption><image:title>Kadencecompreviewimage14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/podcast</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/WH_ep-02_Michelle-Parsons-Podcast-Cover.png</image:loc><image:caption>WHep02MichelleParsonsPodcastCover</image:caption><image:title>WHep02MichelleParsonsPodcastCover</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Episode%2024-%20Documentation-First%20Product%20Philosophy%20with%20Josh%20Angotti%20(1)-1.png</image:loc><image:caption>Episode24DocumentationFirstProductPhilosophywithJoshAngotti11</image:caption><image:title>Episode24DocumentationFirstProductPhilosophywithJoshAngotti11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/WH_ep-01_Nick-Stagge.jpg</image:loc><image:caption>WHep01NickStagge</image:caption><image:title>WHep01NickStagge</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Episode%2025-%20Music%20AI_%20Rights%2c%20Revenue%20and%20Creation%20with%20Simmi%20Singh.png</image:loc><image:caption>Episode25MusicAIRightsRevenueandCreationwithSimmiSingh</image:caption><image:title>Episode25MusicAIRightsRevenueandCreationwithSimmiSingh</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/Featured%20images/EPISODE-X-10.png</image:loc><image:caption>EPISODEX10</image:caption><image:title>EPISODEX10</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/Featured%20images/Episode-17-Podcast-episode-covers-1.png</image:loc><image:caption>Episode17Podcastepisodecovers1</image:caption><image:title>Episode17Podcastepisodecovers1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/BL_Episode-23-Ilyas-Iyoob.png</image:loc><image:caption>Episode23IlyasIyoob</image:caption><image:title>BLEpisode23IlyasIyoob</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/Featured%20images/Democratizing-AI-in-Marketing.png</image:loc><image:caption>DemocratizingAIinMarketing</image:caption><image:title>DemocratizingAIinMarketing</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/Featured%20images/Episode-18-Cracking-the-Consumer-Code.png</image:loc><image:caption>Episode18CrackingtheConsumerCode</image:caption><image:title>Episode18CrackingtheConsumerCode</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/Featured%20images/featured%20img%20ep%206.png</image:loc><image:caption>featuredimgep6</image:caption><image:title>featuredimgep6</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/Featured%20images/AI-podcast.png</image:loc><image:caption>AIpodcast</image:caption><image:title>AIpodcast</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/WH_ep-05_Cole-Atkinson.png</image:loc><image:caption>WHep05ColeAtkinson</image:caption><image:title>WHep05ColeAtkinson</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/Featured%20images/EPISODE-X-12.png</image:loc><image:caption>EPISODEX12</image:caption><image:title>EPISODEX12</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/Featured%20images/Podcast-episode-covers.png</image:loc><image:caption>Podcastepisodecovers</image:caption><image:title>Podcastepisodecovers</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/Featured%20images/Product-building-podcast.png</image:loc><image:caption>Productbuildingpodcast</image:caption><image:title>Productbuildingpodcast</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/Featured%20images/WH_Podcasts_EP-7.png</image:loc><image:caption>WHPodcastsEP7</image:caption><image:title>WHPodcastsEP7</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/Featured%20images/featured%20img%20ep%209.png</image:loc><image:caption>featuredimgep9</image:caption><image:title>featuredimgep9</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/Featured%20images/Voice%20Fraud%2c%20AI%2c%20and%20the%20Future%20of%20Consumer%20Authentication%20with%20Verizon.png</image:loc><image:caption>VoiceFraudAIandtheFutureofConsumerAuthenticationwithVerizon</image:caption><image:title>VoiceFraudAIandtheFutureofConsumerAuthenticationwithVerizon</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/EPISODE-X-11.png</image:loc><image:caption>EPISODEX11</image:caption><image:title>EPISODEX11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/Featured%20images/Podcast-episode-covers-1.png</image:loc><image:caption>Podcastepisodecovers1</image:caption><image:title>Podcastepisodecovers1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/WH_ep-04_Meghan-Reynolds.png</image:loc><image:caption>WHep04MeghanReynolds</image:caption><image:title>WHep04MeghanReynolds</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/ep3%20featured%20img.png</image:loc><image:caption>ep3featuredimg</image:caption><image:title>ep3featuredimg</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/Featured%20images/featured%20img%20ep%208.png</image:loc><image:caption>featuredimgep8</image:caption><image:title>featuredimgep8</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/Featured%20images/EPISODE-X-8.png</image:loc><image:caption>EPISODEX8</image:caption><image:title>EPISODEX8</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/Featured%20images/EPISODE-X-14.png</image:loc><image:caption>EPISODEX14</image:caption><image:title>EPISODEX14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/knowledge/download-the-future-of-product-marketing/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-559537869.jpg</image:loc><image:caption>GettyImages559537869</image:caption><image:title>GettyImages559537869</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/A-Guide-to-the-Future-of-Product-Marketing-222x300.png</image:loc><image:caption>AGuidetotheFutureofProductMarketing222x300</image:caption><image:title>AGuidetotheFutureofProductMarketing222x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><lastmod>2025-10-01</lastmod></url><url><loc>https://kadence.com/knowledge/how-to-run-workshops-that-turn-insight-into-action-report/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogosvg392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Workshops-small-223x300.png</image:loc><image:caption>Workshopssmall223x300</image:caption><image:title>Workshopssmall223x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/samsung%20logo.png</image:loc><image:caption>samsunglogo</image:caption><image:title>samsunglogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_288x83.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars288x83</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/icon_unilever.png</image:loc><image:caption>iconunilever</image:caption><image:title>iconunilever</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Workshops-scaled.jpg</image:loc><image:caption>Workshopsscaled</image:caption><image:title>Workshopsscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><lastmod>2025-10-07</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-revolution-of-travel-from-airplanes-to-electric-cars-and-beyond/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1307361584-1.jpg</image:loc><image:caption>GettyImages13073615841</image:caption><image:title>GettyImages13073615841</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1367208496-1.jpg</image:loc><image:caption>GettyImages13672084961</image:caption><image:title>GettyImages13672084961</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-25-2.png</image:loc><image:caption>CopyofSampleforblogpost252</image:caption><image:title>CopyofSampleforblogpost252</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/siora-photography-cixohzDpNIo-unsplash-scaled.jpg</image:loc><image:caption>sioraphotographycixohzDpNIounsplashscaled</image:caption><image:title>sioraphotographycixohzDpNIounsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><lastmod>2025-10-28</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-allure-and-challenges-of-emerging-markets/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Travel-Journey-Profiles-1024x535-Sep-19-2025-06-09-10-5046-PM.png</image:loc><image:caption>TravelJourneyProfiles1024x535Sep1920250609105046PM</image:caption><image:title>TravelJourneyProfiles1024x535Sep1920250609105046PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1022362402-2.jpg</image:loc><image:caption>GettyImages10223624022</image:caption><image:title>GettyImages10223624022</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/siora-photography-cixohzDpNIo-unsplash-scaled.jpg</image:loc><image:caption>sioraphotographycixohzDpNIounsplashscaled</image:caption><image:title>sioraphotographycixohzDpNIounsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1-1.jpg</image:loc><image:caption>20200129Header11</image:caption><image:title>20200129Header11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-1-1024x535.png</image:loc><image:caption>Submitaresearchbrief</image:caption><image:title>submitaresearchbrief11024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><lastmod>2025-10-27</lastmod></url><url><loc>https://kadence.com/case-study/harnessing-blockchain-technology-in-market-research-with-unilever-food-solutions/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/How%20Food%20and%20Beverage%20Giants%20Are%20Adapting%20to%20Changing%20Consumer%20Tastes%20and%20Budgets.jpg</image:loc><image:caption>HowFoodandBeverageGiantsAreAdaptingtoChangingConsumerTastesandBudgets</image:caption><image:title>HowFoodandBeverageGiantsAreAdaptingtoChangingConsumerTastesandBudgets</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Case%20Studies/9th%20page%20hero%20sec.jpg</image:loc><image:caption>9thpageherosec</image:caption><image:title>9thpageherosec</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/icon_unilever.png</image:loc><image:caption>iconunilever</image:caption><image:title>iconunilever</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/WIM_Run-Workshops-Research-Into-Action.png</image:loc><image:caption>Workshopsactivation</image:caption><image:title>WIMRunWorkshopsResearchIntoAction</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-559537869.jpg</image:loc><image:caption>GettyImages559537869</image:caption><image:title>GettyImages559537869</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><lastmod>2025-10-06</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-to-conduct-online-research-in-asia-best-practice-guide/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogosvg392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_288x83.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars288x83</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/icon_unilever.png</image:loc><image:caption>iconunilever</image:caption><image:title>iconunilever</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/samsung%20logo.png</image:loc><image:caption>samsunglogo</image:caption><image:title>samsunglogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Conducting-Online-Research-in-Asia-Small-223x300.png</image:loc><image:caption>ConductingOnlineResearchinAsiaSmall223x300</image:caption><image:title>ConductingOnlineResearchinAsiaSmall223x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_brooke-cagle-YpefHkUc8BQ-unsplash-2-scaled-720x216.jpg</image:loc><image:caption>onlineresearchinasia</image:caption><image:title>WIMbrookecagleYpefHkUc8BQunsplash2scaled720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><lastmod>2025-10-07</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/report-how-asias-youth-are-redefining-luxury-travel/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported%20sitepage%20images/Leisure-Travel-Regional-Study-report-cover-FINAL-300x193.png</image:loc><image:caption>LeisureTravelRegionalStudyreportcover</image:caption><image:title>LeisureTravelRegionalStudyreportcoverFINAL300x193</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported%20sitepage%20images/GettyImages-1605071015.jpg</image:loc><image:caption>GettyImages1605071015</image:caption><image:title>GettyImages1605071015</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><lastmod>2025-10-07</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/biggest-risks-and-barriers-to-market-entry/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20190522-02Q2_PZ6AO2tjZO4Q32mD4Iw-scaled-1.jpg</image:loc><image:caption>2019052202Q2PZ6AO2tjZO4Q32mD4Iwscaled1</image:caption><image:title>2019052202Q2PZ6AO2tjZO4Q32mD4Iwscaled1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/siora-photography-cixohzDpNIo-unsplash-scaled.jpg</image:loc><image:caption>sioraphotographycixohzDpNIounsplashscaled</image:caption><image:title>sioraphotographycixohzDpNIounsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/pexels-pixabay-277593-scaled-e1621847288942-2.jpg</image:loc><image:caption>pexelspixabay277593scalede16218472889422</image:caption><image:title>pexelspixabay277593scalede16218472889422</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><lastmod>2025-09-26</lastmod></url><url><loc>https://kadence.com/knowledge/5-major-challenges-of-market-segmentation/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Segments-of-citrus-fruits.jpg</image:loc><image:caption>Segmentsofcitrusfruits</image:caption><image:title>Segmentsofcitrusfruits</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-22.png</image:loc><image:caption>CopyofSampleforblogpost22</image:caption><image:title>CopyofSampleforblogpost22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/General-The-Future-of-Finance-1024x535.png</image:loc><image:caption>GeneralTheFutureofFinance1024x535</image:caption><image:title>GeneralTheFutureofFinance1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/5%20Major%20Challenges%20of%20Market%20Segmentation%20and%20How%20to%20Mitigate%20Them.jpg</image:loc><image:caption>5MajorChallengesofMarketSegmentationandHowtoMitigateThem</image:caption><image:title>5MajorChallengesofMarketSegmentationandHowtoMitigateThem</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-1024x535.png</image:loc><image:caption>Submitaresearchbrief</image:caption><image:title>submitaresearchbrief41024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><lastmod>2025-10-23</lastmod></url><url><loc>https://kadence.com/knowledge/the-essential-guide-to-shopper-journey-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2089465288.jpg</image:loc><image:caption>GettyImages2089465288</image:caption><image:title>GettyImages2089465288</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-658472336.jpg</image:loc><image:caption>GettyImages658472336</image:caption><image:title>GettyImages658472336</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1.jpg</image:loc><image:caption>20200129Header1</image:caption><image:title>20200129Header1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><lastmod>2025-09-22</lastmod></url><url><loc>https://kadence.com/knowledge/prime-time-all-the-time-with-connected-tv-ads-a-must-know-strategy-for-marketers-in-2023/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535.png</image:loc><image:caption>submityourbrief</image:caption><image:title>submitaresearchbrief21024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-857589534.jpg</image:loc><image:caption>GettyImages857589534</image:caption><image:title>GettyImages857589534</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1448284790.jpg</image:loc><image:caption>GettyImages1448284790</image:caption><image:title>GettyImages1448284790</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1088608128.jpg</image:loc><image:caption>GettyImages1088608128</image:caption><image:title>GettyImages1088608128</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/First-choice.png</image:loc><image:caption>Firstchoice</image:caption><image:title>Firstchoice</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/About-face_social-media-_About-face-1-04-2-1024x535-Sep-17-2025-03-53-34-1144-AM.png</image:loc><image:caption>AboutfacesocialmediaAboutface10421024x535Sep1720250353341144AM</image:caption><image:title>AboutfacesocialmediaAboutface10421024x535Sep1720250353341144AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><lastmod>2026-02-03</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-impact-of-digital-penetration-and-technology-on-market-research-in-the-uk/</loc><video:video><video:thumbnail_loc>https://kadence.com/hubfs/Rupert-Sinclair-Video.mp4/medium.jpg</video:thumbnail_loc><video:title>Rupert-Sinclair-Video</video:title><video:description>Rupert-Sinclair-Video</video:description><video:content_loc>https://kadence.com/hubfs/Rupert-Sinclair-Video.mp4</video:content_loc><video:duration>69</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1675449633-2.jpg</image:loc><image:caption>GettyImages16754496332</image:caption><image:title>GettyImages16754496332</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-49-1.png</image:loc><image:caption>Sampleforblogpost491</image:caption><image:title>Sampleforblogpost491</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages1162094164scaled</image:caption><image:title>GettyImages1162094164scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1219583078-2.jpg</image:loc><image:caption>GettyImages12195830782</image:caption><image:title>GettyImages12195830782</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><lastmod>2025-11-04</lastmod></url><url><loc>https://kadence.com/en-us/international-market-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagersplayingsport</image:caption><image:title>WIMgirlsonwhiteredjerseyplayinghandgame1634652720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090.jpg</image:loc><image:caption>WIMphotoofpeopleleaningonwoodentable31846142180x1090</image:caption><image:title>WIMphotoofpeopleleaningonwoodentable31846142180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216.jpg</image:loc><image:caption>WIMdebbyhudsonjcc8sxK2Adwunsplash1720x216</image:caption><image:title>WIMdebbyhudsonjcc8sxK2Adwunsplash1720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WLASALOGO2017144x46</image:caption><image:title>WLASALOGO2017144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>BestDataCollectionFinalistMarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMBestDataCollection216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIMedwardheuKyzXEc2ksunsplash1814x372</image:caption><image:title>WIMedwardheuKyzXEc2ksunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>MarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMmrsoppies216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogo288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRSOpperationsAwardsTrophy</image:caption><image:title>WIPmrsoppies2216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WIBrandAndAdvertising</image:caption><image:title>WIBrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/shan-elahi-DDiLYt_F88w-unsplash-scaled-814x372.jpg</image:loc><image:caption>shanelahiDDiLYtF88wunsplashscaled814x372</image:caption><image:title>shanelahiDDiLYtF88wunsplashscaled814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_green-speach-25x27.png</image:loc><image:caption>WIgreenspeach25x27</image:caption><image:title>WIgreenspeach25x27</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-814x372.jpg</image:loc><image:caption>WIManastasiadulgierQboRVYU6sfQunsplash1814x372</image:caption><image:title>WIManastasiadulgierQboRVYU6sfQunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2020</image:caption><image:title>WIMAOTYcrop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:caption><image:title>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>QuirksSupplieroftheYearKadenceInternational</image:caption><image:title>WIMQuirkAwards1881216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_annie-spratt-0cPSKUEANqU-unsplash-1440x432.jpg</image:loc><image:caption>WIManniespratt0cPSKUEANqUunsplash1440x432</image:caption><image:title>WIManniespratt0cPSKUEANqUunsplash1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLdiscoverchannellogo392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>KadenceInternationalMarketResearchAgencyoftheYearSingapore</image:caption><image:title>WIMOptimizedimage131216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WIFieldworkServices</image:caption><image:title>WIFieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_light-trails-on-highway-at-night-315938-1440x432.jpg</image:loc><image:caption>CarsonHighwayatNight</image:caption><image:title>WIMlighttrailsonhighwayatnight3159381440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2021</image:caption><image:title>WIMAOTYMR1216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432.jpg</image:loc><image:caption>BloombergNeuroscience</image:caption><image:title>WIMballshapedcirclecloseupdark414860copy1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL1200pxSamsungwordmarksvg144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_green-globe-13x18.png</image:loc><image:caption>WIgreenglobe13x18</image:caption><image:title>WIgreenglobe13x18</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WLMarsInclogo2019392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>ConductingOnlineResearchinAsia2</image:caption><image:title>WIMConductingOnlineResearchinAsia2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_green-user-27x27.png</image:loc><image:caption>WIgreenuser27x27</image:caption><image:title>WIgreenuser27x27</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WICustomerAndMarket</image:caption><image:title>WICustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>KadenceInternationalisHighlyCommendedforGlobalAgencyofTheYear</image:caption><image:title>WIMGlobalAgencycop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bloomberg_Media_stack_blk-144x45.png</image:loc><image:caption>BloombergMedia</image:caption><image:title>WLBloombergMediastackblk144x45</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIMTestimonials3903x651001</image:caption><image:title>WIMTestimonials3903x651001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_yoodo_gobear_web_logo-392x133.png</image:loc><image:caption>GoBear</image:caption><image:title>WLyoodogobearweblogo392x133</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WIInsightActivation</image:caption><image:title>WIInsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>KadenceteamcollectingAgencyoftheYearaward</image:caption><image:title>WIMJOE43941216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIMTestimonials3304x304002</image:caption><image:title>WIMTestimonials3304x304002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>MarketingInteractiveAgencyoftheYearWinnerGold2021</image:caption><image:title>WIMmarketinginteractiveagencyoftheyear2021gold216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_global.svg</image:loc><image:caption>WIglobal</image:caption><image:title>WIglobal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611-814x372.jpg</image:loc><image:caption>WIMclaybankshwLAI5lRhdMunsplash1e1614876480611814x372</image:caption><image:title>WIMclaybankshwLAI5lRhdMunsplash1e1614876480611814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_location-1.svg</image:loc><image:caption>WIlocation1</image:caption><image:title>WIlocation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURAInnovationoftheYearaward</image:caption><image:title>WIMFinalistlogoLARGE216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><lastmod>2025-10-03</lastmod></url><url><loc>https://kadence.com/faqs/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_FaqPage1090x545.jpg</image:loc><image:caption>FaqHeroImage</image:caption><image:title>WIMFaqPage1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Kadence.com-preview-image.png</image:loc><image:caption>Kadencecompreviewimage</image:caption><image:title>Kadencecompreviewimage</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/knowledge/following-their-gut-instincts-consumers-wouldnt-trust-fast-food-chains-to-provide-clean-meat/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/timothy-barlin-v_4RGBh3wus-unsplash-scaled.jpg</image:loc><image:caption>timothybarlinv4RGBh3wusunsplashscaled</image:caption><image:title>timothybarlinv4RGBh3wusunsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1351767347-1.jpg</image:loc><image:caption>GettyImages13517673471</image:caption><image:title>GettyImages13517673471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Types-of-Grocery-Shoppers-1024x535-4.png</image:loc><image:caption>TypesofGroceryShoppers1024x5354</image:caption><image:title>TypesofGroceryShoppers1024x5354</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20190522-02Q2_PZ6AO2tjZO4Q32mD4Iw-scaled.jpg</image:loc><image:caption>2019052202Q2PZ6AO2tjZO4Q32mD4Iwscaled</image:caption><image:title>2019052202Q2PZ6AO2tjZO4Q32mD4Iwscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-1-1024x535.png</image:loc><image:caption>Submitaresearchbrief</image:caption><image:title>submitaresearchbrief11024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><lastmod>2025-10-27</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/what-makes-indonesia-an-emerging-market-for-foreign-brands/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1346458537-scaled-1.jpg</image:loc><image:caption>GettyImages1346458537scaled1</image:caption><image:title>GettyImages1346458537scaled1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1-1.jpg</image:loc><image:caption>20200129Header11</image:caption><image:title>20200129Header11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/siora-photography-cixohzDpNIo-unsplash-scaled.jpg</image:loc><image:caption>sioraphotographycixohzDpNIounsplashscaled</image:caption><image:title>sioraphotographycixohzDpNIounsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200604_03download-1-1.jpg</image:loc><image:caption>2020060403download11</image:caption><image:title>2020060403download11</image:title></image:image><lastmod>2025-09-23</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/chatbot-surveys/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972-2.jpg</image:loc><image:caption>GettyImages9101449722</image:caption><image:title>GettyImages9101449722</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/thisisengineering-raeng-DbLlKd8u2Rw-unsplash-scaled-1.jpg</image:loc><image:caption>thisisengineeringraengDbLlKd8u2Rwunsplashscaled1</image:caption><image:title>thisisengineeringraengDbLlKd8u2Rwunsplashscaled1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Kadence-Icon-380x380.png</image:loc><image:caption>KadenceIcon380x380</image:caption><image:title>KadenceIcon380x380</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535.png</image:loc><image:caption>submityourbrief</image:caption><image:title>submitaresearchbrief21024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1017906110-2.jpg</image:loc><image:caption>GettyImages10179061102</image:caption><image:title>GettyImages10179061102</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-66-1.png</image:loc><image:caption>Sampleforblogpost661</image:caption><image:title>Sampleforblogpost661</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><lastmod>2026-01-27</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/what-the-end-of-year-shopping-season-reveals-about-consumer-caution/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20191003_Green_brick.jpg</image:loc><image:caption>20191003Greenbrick</image:caption><image:title>20191003Greenbrick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1351767347.jpg</image:loc><image:caption>GettyImages1351767347</image:caption><image:title>GettyImages1351767347</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/11-1-1024x535.png</image:loc><image:caption>beveragetrendsreport</image:caption><image:title>1111024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/how-consumers-evaluate-holiday-purchases-decision-criteria.png</image:loc><image:caption>howconsumersevaluateholidaypurchasesdecisioncriteria</image:caption><image:title>howconsumersevaluateholidaypurchasesdecisioncriteria</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/consumer-value-logic-by-category-grocery-beauty-electronics-services.png</image:loc><image:caption>consumervaluelogicbycategorygrocerybeautyelectronicsservices</image:caption><image:title>consumervaluelogicbycategorygrocerybeautyelectronicsservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2241925179.jpg</image:loc><image:caption>GettyImages2241925179</image:caption><image:title>GettyImages2241925179</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Confidence-Gated%20Decision%20Framework.png</image:loc><image:caption>ConfidenceGatedDecisionFramework</image:caption><image:title>ConfidenceGatedDecisionFramework</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-2b-1024x535.png</image:loc><image:caption>DownloadourAgencyCredentials</image:caption><image:title>downloadagencycredentialsorbrochure2b1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2089465288.jpg</image:loc><image:caption>GettyImages2089465288</image:caption><image:title>GettyImages2089465288</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/holiday-shopping-intent-vs-conversion-timing.png</image:loc><image:caption>holidayshoppingintentvsconversiontiming</image:caption><image:title>holidayshoppingintentvsconversiontiming</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><lastmod>2025-12-11</lastmod></url><url><loc>https://kadence.com/knowledge/beyond-likes-and-shares-harnessing-the-power-of-social-media-insights/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1219583078.jpg</image:loc><image:caption>GettyImages1219583078</image:caption><image:title>GettyImages1219583078</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/4-2-1024x535-3.png</image:loc><image:caption>421024x5353</image:caption><image:title>421024x5353</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-37.png</image:loc><image:caption>Sampleforblogpost37</image:caption><image:title>Sampleforblogpost37</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-4-1024x535-Sep-16-2025-10-29-35-3511-AM.png</image:loc><image:caption>141024x535Sep1620251029353511AM</image:caption><image:title>141024x535Sep1620251029353511AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages1162094164scaled</image:caption><image:title>GettyImages1162094164scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><lastmod>2025-10-08</lastmod></url><url><loc>https://kadence.com/knowledge/knowing-when-to-redefine-your-target-audience-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1370432427.jpg</image:loc><image:caption>GettyImages1370432427</image:caption><image:title>GettyImages1370432427</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Screen-Shot-2024-12-23-at-11_20_48-AM.png</image:loc><image:caption>ScreenShot20241223at112048AM</image:caption><image:title>ScreenShot20241223at112048AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-1.png</image:loc><image:caption>submitaresearchbrief1</image:caption><image:title>submitaresearchbrief1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1219583078.jpg</image:loc><image:caption>GettyImages1219583078</image:caption><image:title>GettyImages1219583078</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Knowing%20When%20to%20Redefine%20Your%20Target%20Audience.jpg</image:loc><image:caption>KnowingWhentoRedefineYourTargetAudience</image:caption><image:title>KnowingWhentoRedefineYourTargetAudience</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/How-millennials-are-champions-of-equality-2-1-1024x512.png</image:loc><image:caption>Millennialsarechampionsofequality</image:caption><image:title>Howmillennialsarechampionsofequality211024x512</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><lastmod>2025-10-28</lastmod></url><url><loc>https://kadence.com/en-us/office/market-research-in-europe/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_global.svg</image:loc><image:caption>WIglobal</image:caption><image:title>WIglobal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WIBrandAndAdvertising</image:caption><image:title>WIBrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_India_407x186.jpg</image:loc><image:caption>MarketresearchinIndia</image:caption><image:title>WIMIndia407x186</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WICustomerAndMarket</image:caption><image:title>WICustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WIFieldworkServices</image:caption><image:title>WIFieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIMchuttersnapmfo1E7omzkunsplash720x216</image:caption><image:title>WIMchuttersnapmfo1E7omzkunsplash720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WIInsightActivation</image:caption><image:title>WIInsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wallstreetjournallogo</image:caption><image:title>wallstreetjournallogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:caption><image:title>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_chat.svg</image:loc><image:caption>chat</image:caption><image:title>WIchat</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611-814x372.jpg</image:loc><image:caption>WIMclaybankshwLAI5lRhdMunsplash1e1614876480611814x372</image:caption><image:title>WIMclaybankshwLAI5lRhdMunsplash1e1614876480611814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_project.svg</image:loc><image:caption>WIproject</image:caption><image:title>WIproject</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WHanastasiadulgierQboRVYU6sfQunsplash12180x1090</image:caption><image:title>WHanastasiadulgierQboRVYU6sfQunsplash12180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_green-user-27x27.png</image:loc><image:caption>WIgreenuser27x27</image:caption><image:title>WIgreenuser27x27</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_adam-wilson-I2f5BbeXPVY-unsplash-scaled-720x216.jpg</image:loc><image:caption>WIMadamwilsonI2f5BbeXPVYunsplashscaled720x216</image:caption><image:title>WIMadamwilsonI2f5BbeXPVYunsplashscaled720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_cup.svg</image:loc><image:caption>WIcup</image:caption><image:title>WIcup</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_location-1.svg</image:loc><image:caption>WIlocation1</image:caption><image:title>WIlocation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:caption><image:title>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Hairdresser-1440x432.jpg</image:loc><image:caption>WIMHairdresser1440x432</image:caption><image:title>WIMHairdresser1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIMedwardheuKyzXEc2ksunsplash1814x372</image:caption><image:title>WIMedwardheuKyzXEc2ksunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_light-trails-on-highway-at-night-315938-1440x432.jpg</image:loc><image:caption>CarsonHighwayatNight</image:caption><image:title>WIMlighttrailsonhighwayatnight3159381440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_languages.svg</image:loc><image:caption>WIlanguages</image:caption><image:title>WIlanguages</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/WIM_Run-Workshops-Research-Into-Action.png</image:loc><image:caption>Workshopsactivation</image:caption><image:title>WIMRunWorkshopsResearchIntoAction</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Asahi_logo.svg-144x56.png</image:loc><image:caption>Asahi</image:caption><image:title>WLAsahilogosvg144x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_team.svg</image:loc><image:caption>WIteam</image:caption><image:title>WIteam</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-814x372.jpg</image:loc><image:caption>WIManastasiadulgierQboRVYU6sfQunsplash1814x372</image:caption><image:title>WIManastasiadulgierQboRVYU6sfQunsplash1814x372</image:title></image:image><lastmod>2026-03-19</lastmod></url><url><loc>https://kadence.com/podcast/ep-1-building-brands-and-taking-risks-with-nick-stagge/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/BL_elusive-consumer-cover-1000x432.png</image:loc><image:caption>BLelusiveconsumercover1000x432</image:caption><image:title>BLelusiveconsumercover1000x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/WIM_nick-stagge.png</image:loc><image:caption>NickStaggeFounderandCEOofTheGroundedCompany</image:caption><image:title>WIMnickstagge</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/WH_ep-01_Nick-Stagge.jpg</image:loc><image:caption>WHep01NickStagge</image:caption><image:title>WHep01NickStagge</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><lastmod>2025-10-02</lastmod></url><url><loc>https://kadence.com/knowledge/thailands-male-beauty-and-grooming-market-is-booming/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Kajornkiat%20Kiatsunthorn.jpg</image:loc><image:caption>KajornkiatKiatsunthorn</image:caption><image:title>KajornkiatKiatsunthorn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-1-1024x535.png</image:loc><image:caption>Submitaresearchbrief</image:caption><image:title>submitaresearchbrief11024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-32.png</image:loc><image:caption>CopyofSampleforblogpost32</image:caption><image:title>CopyofSampleforblogpost32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1447778916-1-e1708030133480.jpg</image:loc><image:caption>GettyImages14477789161e1708030133480</image:caption><image:title>GettyImages14477789161e1708030133480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/about-face-for-web.png</image:loc><image:caption>aboutfaceforweb</image:caption><image:title>aboutfaceforweb</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Opportunity-analysis-25-1024x535.png</image:loc><image:caption>Opportunityanalysis251024x535</image:caption><image:title>Opportunityanalysis251024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-Faces-of-Beauty-1024x535-1.png</image:loc><image:caption>TheFacesofBeauty1024x5351</image:caption><image:title>TheFacesofBeauty1024x5351</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Opportunity-analysis-17-1024x535.png</image:loc><image:caption>Opportunityanalysis171024x535</image:caption><image:title>Opportunityanalysis171024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1.jpg</image:loc><image:caption>20200129Header1</image:caption><image:title>20200129Header1</image:title></image:image><lastmod>2025-10-27</lastmod></url><url><loc>https://kadence.com/en-us/office/market-research-agency-melbourne</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>BestDataCollectionFinalistMarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMBestDataCollection216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611.jpg</image:loc><image:caption>WHclaybankshwLAI5lRhdMunsplash1e1614876480611</image:caption><image:title>WHclaybankshwLAI5lRhdMunsplash1e1614876480611</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WLASALOGO2017144x46</image:caption><image:title>WLASALOGO2017144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wallstreetjournallogo</image:caption><image:title>wallstreetjournallogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>KadenceteamcollectingAgencyoftheYearaward</image:caption><image:title>WIMJOE43941216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2021</image:caption><image:title>WIMAOTYMR1216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WIBrandAndAdvertising</image:caption><image:title>WIBrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WICustomerAndMarket</image:caption><image:title>WICustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURAInnovationoftheYearaward</image:caption><image:title>WIMFinalistlogoLARGE216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:caption><image:title>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2020</image:caption><image:title>WIMAOTYcrop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WIInsightActivation</image:caption><image:title>WIInsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIMchuttersnapmfo1E7omzkunsplash720x216</image:caption><image:title>WIMchuttersnapmfo1E7omzkunsplash720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIMedwardheuKyzXEc2ksunsplash1814x372</image:caption><image:title>WIMedwardheuKyzXEc2ksunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ESOMAR-Congress-2023-Winner-216x216.jpg</image:loc><image:caption>WIMESOMARCongress2023Winner216x216</image:caption><image:title>WIMESOMARCongress2023Winner216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>QuirksSupplieroftheYearKadenceInternational</image:caption><image:title>WIMQuirkAwards1881216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>MarketingInteractiveAgencyoftheYearWinnerGold2021</image:caption><image:title>WIMmarketinginteractiveagencyoftheyear2021gold216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRSOpperationsAwardsTrophy</image:caption><image:title>WIPmrsoppies2216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:caption><image:title>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WIProductDevelopment</image:caption><image:title>WIProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>MarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMmrsoppies216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WHanastasiadulgierQboRVYU6sfQunsplash12180x1090</image:caption><image:title>WHanastasiadulgierQboRVYU6sfQunsplash12180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wallstreetjournal-logo-217x120.png</image:loc><image:caption>wallstreetjournallogo217x120</image:caption><image:title>wallstreetjournallogo217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090.jpg</image:loc><image:caption>WIMphotoofpeopleleaningonwoodentable31846142180x1090</image:caption><image:title>WIMphotoofpeopleleaningonwoodentable31846142180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagersplayingsport</image:caption><image:title>WIMgirlsonwhiteredjerseyplayinghandgame1634652720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>KadenceInternationalMarketResearchAgencyoftheYearSingapore</image:caption><image:title>WIMOptimizedimage131216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>KadenceInternationalisHighlyCommendedforGlobalAgencyofTheYear</image:caption><image:title>WIMGlobalAgencycop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090.jpg</image:loc><image:caption>WHshanelahiDDiLYtF88wunsplashscaled2180x1090</image:caption><image:title>WHshanelahiDDiLYtF88wunsplashscaled2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WIFieldworkServices</image:caption><image:title>WIFieldworkServices</image:title></image:image><lastmod>2026-02-25</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/can-chipotle-sell-mexican-food-to-mexico-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-Fast-Food-Flip-TREND-3-Climate-Positive-Sep-19-2025-02-58-23-5300-PM.png</image:loc><image:caption>TheFastFoodFlipTREND3ClimatePositiveSep1920250258235300PM</image:caption><image:title>TheFastFoodFlipTREND3ClimatePositiveSep1920250258235300PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1351767347.jpg</image:loc><image:caption>GettyImages1351767347</image:caption><image:title>GettyImages1351767347</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-2186716143-2.jpg</image:loc><image:caption>GettyImages21867161432</image:caption><image:title>GettyImages21867161432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/siora-photography-cixohzDpNIo-unsplash-scaled.jpg</image:loc><image:caption>sioraphotographycixohzDpNIounsplashscaled</image:caption><image:title>sioraphotographycixohzDpNIounsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-2b-1024x535.png</image:loc><image:caption>DownloadourAgencyCredentials</image:caption><image:title>downloadagencycredentialsorbrochure2b1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1864355711-2.jpg</image:loc><image:caption>GettyImages18643557112</image:caption><image:title>GettyImages18643557112</image:title></image:image><lastmod>2025-10-28</lastmod></url><url><loc>https://kadence.com/en-us/service/online-communities/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>KadencePhilippinesofficeteam</image:caption><image:title>WIMPhilippinesOffice88x88008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIMTestimonials3903x651001</image:caption><image:title>WIMTestimonials3903x651001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIMTestimonials3304x304002</image:caption><image:title>WIMTestimonials3304x304002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogo288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Template-Sample-for-blog-post-10-1.png</image:loc><image:caption>TemplateSampleforblogpost101</image:caption><image:title>TemplateSampleforblogpost101</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1281207887-1.jpg</image:loc><image:caption>GettyImages12812078871</image:caption><image:title>GettyImages12812078871</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premiumhomeappliancesfridgewashingmachine</image:caption><image:title>WIMPremiumhomeappliancesfridgewashingmachine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UKoffice</image:caption><image:title>WIMUKOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WLBridgestonelogo288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>JapanTokyo</image:caption><image:title>WIMJapanOffice88x88006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL1200pxSamsungwordmarksvg144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>KadenceChina</image:caption><image:title>WIMarticle88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>BenefitTick</image:caption><image:title>WIiconbenefittick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>KadenceSingaporeofficeteam</image:caption><image:title>WIMKadenceSingaporeoffice88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Annie-spratt_720x216.jpg</image:loc><image:caption>WIMAnniespratt720x216</image:caption><image:title>WIMAnniespratt720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1139733438-scaled-2.jpg</image:loc><image:caption>GettyImages1139733438scaled2</image:caption><image:title>GettyImages1139733438scaled2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_About_face_1024x1024.png</image:loc><image:caption>AboutFace</image:caption><image:title>WIMAboutface1024x1024</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>KadenceIndonesiaofficeteam</image:caption><image:title>WIMIndonesiaOffice88x884</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>KadenceUSAteamphoto</image:caption><image:title>WIMUSOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>KadenceIndia</image:caption><image:title>WIMIndiaOffice88x88003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLdiscoverchannellogo392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>KadenceChinaofficeteam</image:caption><image:title>WIMKadenceChina88x88001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>ashopinTokyoJapan</image:caption><image:title>WIMJapanOffice88x88007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>KadenceVietnam</image:caption><image:title>WIMVietnamOffice15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>KadenceUKofficeteam</image:caption><image:title>WIMUKOffice88x8813</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>KadenceIndiaofficeteam</image:caption><image:title>WIMIndiaOffice88x88002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogosvg392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>KadenceThailand</image:caption><image:title>WIMThailandOffice88x8811</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>KadenceIndonesia</image:caption><image:title>WIMIndonesiaOffice88x885</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/As-introduction-to-Data-collection-in-marketing-research-2.jpg</image:loc><image:caption>AsintroductiontoDatacollectioninmarketingresearch2</image:caption><image:title>AsintroductiontoDatacollectioninmarketingresearch2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>MarketresearchinAsia</image:caption><image:title>WIMPhilippinesOffice88x88009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216.jpg</image:loc><image:caption>WIMdebbyhudsonjcc8sxK2Adwunsplash1720x216</image:caption><image:title>WIMdebbyhudsonjcc8sxK2Adwunsplash1720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WLMarsInclogo2019392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Online%20communities_1090x545.jpg</image:loc><image:caption>Onlinecommunities</image:caption><image:title>WIMOnlinecommunities1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_yoodo_gobear_web_logo-392x133.png</image:loc><image:caption>GoBear</image:caption><image:title>WLyoodogobearweblogo392x133</image:title></image:image><lastmod>2025-10-03</lastmod></url><url><loc>https://kadence.com/knowledge/8-trends-revolutionising-the-manufacturing-industry/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1576384659.jpg</image:loc><image:caption>GettyImages1576384659</image:caption><image:title>GettyImages1576384659</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2211124968%20(1).jpg</image:loc><image:caption>GettyImages22111249681</image:caption><image:title>GettyImages22111249681</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-1-1024x535.png</image:loc><image:caption>Submitaresearchbrief</image:caption><image:title>submitaresearchbrief11024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Fashion-Personas-cover-1024x576.png</image:loc><image:caption>FashionPersonascover1024x576</image:caption><image:title>FashionPersonascover1024x576</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><lastmod>2025-12-08</lastmod></url><url><loc>https://kadence.com/en-us/service/design-and-data-visualization/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>KadenceChina</image:caption><image:title>WIMarticle88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_OFX2_1080x487.jpg</image:loc><image:caption>WIMOFX21080x487</image:caption><image:title>WIMOFX21080x487</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_C-export_574x593.png</image:loc><image:caption>WIMCexport574x593</image:caption><image:title>WIMCexport574x593</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>KadenceUSAteamphoto</image:caption><image:title>WIMUSOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLdiscoverchannellogo392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>KadenceIndonesiaofficeteam</image:caption><image:title>WIMIndonesiaOffice88x884</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>BenefitTick</image:caption><image:title>WIiconbenefittick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/mike-kononov-lFv0V3_2H6s-unsplash-scaled-1440x432.jpg</image:loc><image:caption>mikekononovlFv0V32H6sunsplashscaled1440x432</image:caption><image:title>mikekononovlFv0V32H6sunsplashscaled1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Current-staff_1080x487.jpg</image:loc><image:caption>WIMCurrentstaff1080x487</image:caption><image:title>WIMCurrentstaff1080x487</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Design-and-visualisation_1090x545.jpg</image:loc><image:caption>Designandvisualisation</image:caption><image:title>WIMDesignandvisualisation1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>KadenceIndia</image:caption><image:title>WIMIndiaOffice88x88003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>KadenceIndiaofficeteam</image:caption><image:title>WIMIndiaOffice88x88002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>JapanTokyo</image:caption><image:title>WIMJapanOffice88x88006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UKoffice</image:caption><image:title>WIMUKOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>KadencePhilippinesofficeteam</image:caption><image:title>WIMPhilippinesOffice88x88008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>KadenceVietnam</image:caption><image:title>WIMVietnamOffice15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>KadenceChinaofficeteam</image:caption><image:title>WIMKadenceChina88x88001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_infographics_1080x487.jpg</image:loc><image:caption>Kadenceinfographicsdesigndatavisualisation</image:caption><image:title>WIMinfographics1080x487</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Trends_1080x487.jpg</image:loc><image:caption>WIMTrends1080x487</image:caption><image:title>WIMTrends1080x487</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIMTestimonials3304x304002</image:caption><image:title>WIMTestimonials3304x304002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WLMarsInclogo2019392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Sustainability_1080x487.jpg</image:loc><image:caption>WIMSustainability1080x487</image:caption><image:title>WIMSustainability1080x487</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>KadenceUKofficeteam</image:caption><image:title>WIMUKOffice88x8813</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_288x83.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars288x83</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/Asahi_logo.png</image:loc><image:caption>Asahilogo</image:caption><image:title>Asahilogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>KadenceIndonesia</image:caption><image:title>WIMIndonesiaOffice88x885</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>KadenceSingaporeofficeteam</image:caption><image:title>WIMKadenceSingaporeoffice88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Brands-Exposed_1080x487.jpg</image:loc><image:caption>WIMBrandsExposed1080x487</image:caption><image:title>WIMBrandsExposed1080x487</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogo288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bloomberg_Media_stack_blk-144x45.png</image:loc><image:caption>BloombergMedia</image:caption><image:title>WLBloombergMediastackblk144x45</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIMTestimonials3903x651001</image:caption><image:title>WIMTestimonials3903x651001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Research-In-Asia_1080x487.jpg</image:loc><image:caption>WIMResearchInAsia1080x487</image:caption><image:title>WIMResearchInAsia1080x487</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>KadenceThailand</image:caption><image:title>WIMThailandOffice88x8811</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>ashopinTokyoJapan</image:caption><image:title>WIMJapanOffice88x88007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/chuttersnap-mf-o1E7omzk-unsplash-814x372-Sep-19-2025-08-09-45-2470-PM.jpg</image:loc><image:caption>chuttersnapmfo1E7omzkunsplash814x372Sep1920250809452470PM</image:caption><image:title>chuttersnapmfo1E7omzkunsplash814x372Sep1920250809452470PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74-Sep-19-2025-07-12-03-3198-PM.png</image:loc><image:caption>unileverfoodsolutions196x74Sep1920250712033198PM</image:caption><image:title>unileverfoodsolutions196x74Sep1920250712033198PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL1200pxSamsungwordmarksvg144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>MarketresearchinAsia</image:caption><image:title>WIMPhilippinesOffice88x88009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_WWF_1080x487.jpg</image:loc><image:caption>WIMWWF1080x487</image:caption><image:title>WIMWWF1080x487</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_adam-wilson-I2f5BbeXPVY-unsplash-scaled-720x216.jpg</image:loc><image:caption>WIMadamwilsonI2f5BbeXPVYunsplashscaled720x216</image:caption><image:title>WIMadamwilsonI2f5BbeXPVYunsplashscaled720x216</image:title></image:image><lastmod>2025-10-07</lastmod></url><url><loc>https://kadence.com/knowledge/the-faces-of-beauty-eight-core-consumer-segments-in-the-beauty-industry/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WH_Sample-for-blog-post-21.png</image:loc><image:caption>beautypersonas</image:caption><image:title>WHSampleforblogpost21</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Beautopian-768x401.png</image:loc><image:caption>Beautopian768x401</image:caption><image:title>Beautopian768x401</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Segments-of-citrus-fruits.jpg</image:loc><image:caption>Segmentsofcitrusfruits</image:caption><image:title>Segmentsofcitrusfruits</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-skinminalist-768x401.png</image:loc><image:caption>minimalistbeautyconsumers</image:caption><image:title>Theskinminalist768x401</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Wellness-Warrior-768x401.png</image:loc><image:caption>WellnessWarrior768x401</image:caption><image:title>WellnessWarrior768x401</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/non-conformist-gender-neutral-768x401.png</image:loc><image:caption>nonconformistgenderneutral768x401</image:caption><image:title>nonconformistgenderneutral768x401</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-faces-of-beauty-consumer-768x401.png</image:loc><image:caption>thefacesofbeauty</image:caption><image:title>Thefacesofbeautyconsumer768x401</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/8-beauty-personas-768x401.png</image:loc><image:caption>beautypersonas</image:caption><image:title>8beautypersonas768x401</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/about-face-for-web.png</image:loc><image:caption>aboutfaceforweb</image:caption><image:title>aboutfaceforweb</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-high-end-hauler-1024x535.png</image:loc><image:caption>highendbeautyconsumer</image:caption><image:title>Thehighendhauler1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Savvy-Shopper-768x401.png</image:loc><image:caption>SavvyShopper768x401</image:caption><image:title>SavvyShopper768x401</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-DIY-Diva-768x401.png</image:loc><image:caption>TheDIYDiva768x401</image:caption><image:title>TheDIYDiva768x401</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/knowledge/ethics-in-market-research-data-collection-the-essential-guide/</loc><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages1162094164scaled</image:caption><image:title>GettyImages1162094164scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1183890958-1.jpg</image:loc><image:caption>GettyImages11838909581</image:caption><image:title>GettyImages11838909581</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972.jpg</image:loc><image:caption>GettyImages910144972</image:caption><image:title>GettyImages910144972</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><lastmod>2025-09-19</lastmod></url><url><loc>https://kadence.com/podcast/ep-15-data-driven-grooming-manscapeds-consumer-strategies-with-monica-aguilo/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/Featured%20images/Podcast-episode-covers.png</image:loc><image:caption>Podcastepisodecovers</image:caption><image:title>Podcastepisodecovers</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/BL_elusive-consumer-cover-1000x432.png</image:loc><image:caption>BLelusiveconsumercover1000x432</image:caption><image:title>BLelusiveconsumercover1000x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Monica.jpeg</image:loc><image:caption>Monica</image:caption><image:title>Monica</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><lastmod>2025-10-06</lastmod></url><url><loc>https://kadence.com/ja/knowledge/how-to-conduct-online-research-in-asia-report/</loc><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/icon_unilever.png</image:loc><image:caption>iconunilever</image:caption><image:title>iconunilever</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Conducting-Online-Research-in-Asia-Small-223x300.png</image:loc><image:caption>ConductingOnlineResearchinAsiaSmall223x300</image:caption><image:title>ConductingOnlineResearchinAsiaSmall223x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_288x83.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars288x83</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/samsung%20logo.png</image:loc><image:caption>samsunglogo</image:caption><image:title>samsunglogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogosvg392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_brooke-cagle-YpefHkUc8BQ-unsplash-2-scaled-720x216.jpg</image:loc><image:caption>onlineresearchinasia</image:caption><image:title>WIMbrookecagleYpefHkUc8BQunsplash2scaled720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><lastmod>2025-10-06</lastmod></url><url><loc>https://kadence.com/knowledge/deciphering-choices-an-introduction-to-choice-modelling-in-market-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1464550329.jpg</image:loc><image:caption>GettyImages1464550329</image:caption><image:title>GettyImages1464550329</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/7-1-1024x535-3.png</image:loc><image:caption>711024x5353</image:caption><image:title>711024x5353</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V7-1024x535-Sep-16-2025-11-10-32-8233-AM.png</image:loc><image:caption>GENZGenZV71024x535Sep1620251110328233AM</image:caption><image:title>GENZGenZV71024x535Sep1620251110328233AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages1162094164scaled</image:caption><image:title>GettyImages1162094164scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972.jpg</image:loc><image:caption>GettyImages910144972</image:caption><image:title>GettyImages910144972</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-35.png</image:loc><image:caption>Sampleforblogpost35</image:caption><image:title>Sampleforblogpost35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><lastmod>2025-09-19</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-new-retail-experience-technology-layouts-and-entertainment-inside-todays-stores/</loc><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2089465288.jpg</image:loc><image:caption>GettyImages2089465288</image:caption><image:title>GettyImages2089465288</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-crcredentials-or-brochure-1-1024x535-Sep-19-2025-07-01-27-8353-PM.png</image:loc><image:caption>downloadagencycrcredentialsorbrochure11024x535Sep1920250701278353PM</image:caption><image:title>downloadagencycrcredentialsorbrochure11024x535Sep1920250701278353PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1467527792-1.jpg</image:loc><image:caption>GettyImages14675277921</image:caption><image:title>GettyImages14675277921</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/H2G7jOuH15tnEEf_tc-8RgF8Zc9mGBGhHxtIZTas_U8u4Tc2KJ9eks7JlTkdu-27QAe5R8go6d-AnnLYaCyMS2RCdGYPjummPWqHxLGL3BN-856fFgmyL6bR-yBEzfAwnU-koDzSRRKRdaXxWD_wy-1.png</image:loc><image:caption>H2G7jOuH15tnEEftc8RgF8Zc9mGBGhHxtIZTasU8u4Tc2KJ9eks7JlTkdu27QAe5R8go6dAnnLYaCyMS2RCdGYPjummPWqHxLGL3BN856fFgmyL6bRyBEzfAwnUkoDzSRRKRdaXxWDwy1</image:caption><image:title>H2G7jOuH15tnEEftc8RgF8Zc9mGBGhHxtIZTasU8u4Tc2KJ9eks7JlTkdu27QAe5R8go6dAnnLYaCyMS2RCdGYPjummPWqHxLGL3BN856fFgmyL6bRyBEzfAwnUkoDzSRRKRdaXxWDwy1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zzaILDFPj-qkNFR5buyPseI-ZEj5epGM8f9elOBOzW6fZ0EiTZCOhZSluesl9PrvBQky7ojUVaPz8amPE_wEuAtJoQLWca-L1BN7ZDB47eHtToTsfzZ2UB9KP7TXszfXN2vTXz5og6UmBj-9oo9oE-1.png</image:loc><image:caption>zzaILDFPjqkNFR5buyPseIZEj5epGM8f9elOBOzW6fZ0EiTZCOhZSluesl9PrvBQky7ojUVaPz8amPEwEuAtJoQLWcaL1BN7ZDB47eHtToTsfzZ2UB9KP7TXszfXN2vTXz5og6UmBj9oo9oE1</image:caption><image:title>zzaILDFPjqkNFR5buyPseIZEj5epGM8f9elOBOzW6fZ0EiTZCOhZSluesl9PrvBQky7ojUVaPz8amPEwEuAtJoQLWcaL1BN7ZDB47eHtToTsfzZ2UB9KP7TXszfXN2vTXz5og6UmBj9oo9oE1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/0TqwRMPqIMDIVEsa5dceLZP35w5O-OgEgWWFrqUGhXEsYmYttixeEW-xa1b3e_gJUVJL-TnPXIDRor7lID5RPxDybuUs6yKOH6PhKRZJa8WOwLORnWGB7v6z5nQfo119yAcxv-7PZdd7c5ycjJjoN-1.png</image:loc><image:caption>0TqwRMPqIMDIVEsa5dceLZP35w5OOgEgWWFrqUGhXEsYmYttixeEWxa1b3egJUVJLTnPXIDRor7lID5RPxDybuUs6yKOH6PhKRZJa8WOwLORnWGB7v6z5nQfo119yAcxv7PZdd7c5ycjJjoN1</image:caption><image:title>0TqwRMPqIMDIVEsa5dceLZP35w5OOgEgWWFrqUGhXEsYmYttixeEWxa1b3egJUVJLTnPXIDRor7lID5RPxDybuUs6yKOH6PhKRZJa8WOwLORnWGB7v6z5nQfo119yAcxv7PZdd7c5ycjJjoN1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/HHh04gqRjQI9FE8Xw9_qum1Ychhts8fK_50IjIo55oLABYwcLr8GC1YHRGrFE_R65cY35YKGNU0nlEivENo6KZN9QcSJZY8kL2l2OLkTCZssG3x7JKwioUgdaWQ1ik6Di_w9sueYEtw4warZrkdSe-1.png</image:loc><image:caption>HHh04gqRjQI9FE8Xw9qum1Ychhts8fK50IjIo55oLABYwcLr8GC1YHRGrFER65cY35YKGNU0nlEivENo6KZN9QcSJZY8kL2l2OLkTCZssG3x7JKwioUgdaWQ1ik6Diw9sueYEtw4warZrkdSe1</image:caption><image:title>HHh04gqRjQI9FE8Xw9qum1Ychhts8fK50IjIo55oLABYwcLr8GC1YHRGrFER65cY35YKGNU0nlEivENo6KZN9QcSJZY8kL2l2OLkTCZssG3x7JKwioUgdaWQ1ik6Diw9sueYEtw4warZrkdSe1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages1162094164scaled</image:caption><image:title>GettyImages1162094164scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/iCRmW-wJvuNDuWpNRwguSaEZR3bK8yesBxSTJ7kes-9nEImMkR9UysBLH29FRcqk1vxKd5WsKHJPrgeEBoRzwpCmvH8CxeJeXI80DP9SFXSgHdCZsw1sp2FoA_H9PPD6VLmD1_BgrSZgVfKYvckHE-1.png</image:loc><image:caption>iCRmWwJvuNDuWpNRwguSaEZR3bK8yesBxSTJ7kes9nEImMkR9UysBLH29FRcqk1vxKd5WsKHJPrgeEBoRzwpCmvH8CxeJeXI80DP9SFXSgHdCZsw1sp2FoAH9PPD6VLmD1BgrSZgVfKYvckHE1</image:caption><image:title>iCRmWwJvuNDuWpNRwguSaEZR3bK8yesBxSTJ7kes9nEImMkR9UysBLH29FRcqk1vxKd5WsKHJPrgeEBoRzwpCmvH8CxeJeXI80DP9SFXSgHdCZsw1sp2FoAH9PPD6VLmD1BgrSZgVfKYvckHE1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Fashion-Buyer-Types-1024x535-1.png</image:loc><image:caption>FashionBuyerTypes1024x5351</image:caption><image:title>FashionBuyerTypes1024x5351</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><lastmod>2025-09-25</lastmod></url><url><loc>https://kadence.com/knowledge/what-shein-and-temu-reveal-about-the-future-of-retail/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Genz-2-resized-scaled-1024x1024.jpg</image:loc><image:caption>GuidetoGenZ</image:caption><image:title>Genz2resizedscaled1024x1024</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/admin-ajax%20(3).png</image:loc><image:caption>adminajax3</image:caption><image:title>adminajax3</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-2-1024x576.png</image:loc><image:caption>Temusgrowthinnumbers</image:caption><image:title>121024x576</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-1-1024x535.png</image:loc><image:caption>DownloadourAgencyCredentials</image:caption><image:title>downloadagencycredentialsorbrochure11024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1181405477.jpg</image:loc><image:caption>GettyImages1181405477</image:caption><image:title>GettyImages1181405477</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Featured%20Images/GettyImages-1484761684.jpg</image:loc><image:caption>GettyImages1484761684</image:caption><image:title>GettyImages1484761684</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/2-1024x576-3.png</image:loc><image:caption>21024x5763</image:caption><image:title>21024x5763</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/podcast/ep-8-voices-of-visionaries-the-future-festival-edition-part-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/BL_elusive-consumer-cover-1000x432.png</image:loc><image:caption>BLelusiveconsumercover1000x432</image:caption><image:title>BLelusiveconsumercover1000x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/Featured%20images/featured%20img%20ep%208.png</image:loc><image:caption>featuredimgep8</image:caption><image:title>featuredimgep8</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/unveiling-the-power-of-panel-surveys-capturing-the-dynamics-of-consumer-attitudes-and-behaviors-over-time/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/pexels-cottonbro-5081971-scaled-e1621847320265-2.jpg</image:loc><image:caption>pexelscottonbro5081971scalede16218473202652</image:caption><image:title>pexelscottonbro5081971scalede16218473202652</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-4-1024x535-Sep-19-2025-05-22-16-9560-PM.png</image:loc><image:caption>141024x535Sep1920250522169560PM</image:caption><image:title>141024x535Sep1920250522169560PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20191003_Green_brick.jpg</image:loc><image:caption>20191003Greenbrick</image:caption><image:title>20191003Greenbrick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled-2.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled2</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-future-of-the-home-gym-2-1024x535-Sep-19-2025-05-16-39-8744-PM.png</image:loc><image:caption>Thefutureofthehomegym21024x535Sep1920250516398744PM</image:caption><image:title>Thefutureofthehomegym21024x535Sep1920250516398744PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-493075213-1.jpg</image:loc><image:caption>GettyImages4930752131</image:caption><image:title>GettyImages4930752131</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><lastmod>2025-09-24</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/why-concept-testing-breaks-down-when-pricing-is-ongoing/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1321462048-1.jpg</image:loc><image:caption>GettyImages13214620481</image:caption><image:title>GettyImages13214620481</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2231135271.jpg</image:loc><image:caption>GettyImages2231135271</image:caption><image:title>GettyImages2231135271</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535.png</image:loc><image:caption>submityourbrief</image:caption><image:title>submitaresearchbrief21024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/TREND4-Every-Snack-Bite-Counts.png</image:loc><image:caption>TREND4EverySnackBiteCounts</image:caption><image:title>TREND4EverySnackBiteCounts</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2205287812.jpg</image:loc><image:caption>GettyImages2205287812</image:caption><image:title>GettyImages2205287812</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled-2.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled2</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><lastmod>2026-03-04</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/what-is-market-entry-strategy/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/dima-pechurin-JUbjYFvCv00-unsplash-scaled-1.jpg</image:loc><image:caption>dimapechurinJUbjYFvCv00unsplashscaled1</image:caption><image:title>dimapechurinJUbjYFvCv00unsplashscaled1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1325219364-2.jpg</image:loc><image:caption>GettyImages13252193642</image:caption><image:title>GettyImages13252193642</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Kadence-Icon-380x380.png</image:loc><image:caption>KadenceIcon380x380</image:caption><image:title>KadenceIcon380x380</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/siora-photography-cixohzDpNIo-unsplash-scaled.jpg</image:loc><image:caption>sioraphotographycixohzDpNIounsplashscaled</image:caption><image:title>sioraphotographycixohzDpNIounsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><lastmod>2025-09-23</lastmod></url><url><loc>https://kadence.com/knowledge/five-consumer-segments-in-indonesia/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-22.png</image:loc><image:caption>CopyofSampleforblogpost22</image:caption><image:title>CopyofSampleforblogpost22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1.jpg</image:loc><image:caption>20200129Header1</image:caption><image:title>20200129Header1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Featured%20Images/nathan-dumlao-oRKF_ZBJYGM-unsplash-scaled-e1630469828604.jpg</image:loc><image:caption>nathandumlaooRKFZBJYGMunsplashscalede1630469828604</image:caption><image:title>nathandumlaooRKFZBJYGMunsplashscalede1630469828604</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-52.png</image:loc><image:caption>CopyofSampleforblogpost52</image:caption><image:title>CopyofSampleforblogpost52</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V5-1-1024x535-Sep-16-2025-11-16-03-9934-AM.png</image:loc><image:caption>GENZGenZV511024x535Sep1620251116039934AM</image:caption><image:title>GENZGenZV511024x535Sep1620251116039934AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-1024x535.png</image:loc><image:caption>Submitaresearchbrief</image:caption><image:title>submitaresearchbrief41024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><lastmod>2025-10-23</lastmod></url><url><loc>https://kadence.com/knowledge/guide-to-market-segmentation/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-494183367.jpg</image:loc><image:caption>GettyImages494183367</image:caption><image:title>GettyImages494183367</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1369301157.jpg</image:loc><image:caption>GettyImages1369301157</image:caption><image:title>GettyImages1369301157</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972.jpg</image:loc><image:caption>GettyImages910144972</image:caption><image:title>GettyImages910144972</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Segments-of-citrus-fruits.jpg</image:loc><image:caption>Segmentsofcitrusfruits</image:caption><image:title>Segmentsofcitrusfruits</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Images/Cracking%20the%20Gen%20X%20Code-East.png</image:loc><image:caption>CrackingtheGenXCodeEast</image:caption><image:title>CrackingtheGenXCodeEast</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-1-1024x535.png</image:loc><image:caption>Submitaresearchbrief</image:caption><image:title>submitaresearchbrief11024x535</image:title></image:image><lastmod>2026-01-27</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/what-desk-research-will-never-tell-you-about-your-next-market/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-1-1024x535.png</image:loc><image:caption>Submitaresearchbrief</image:caption><image:title>submitaresearchbrief11024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Images/No%20Time%20for%20Hype%20%E2%80%94%20Gen%20X%20Wants%20Results-%20West.png</image:loc><image:caption>NoTimeforHypeGenXWantsResultsWest</image:caption><image:title>NoTimeforHypeGenXWantsResultsWest</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972-2.jpg</image:loc><image:caption>GettyImages9101449722</image:caption><image:title>GettyImages9101449722</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2214022561.jpg</image:loc><image:caption>GettyImages2214022561</image:caption><image:title>GettyImages2214022561</image:title></image:image><lastmod>2026-02-06</lastmod></url><url><loc>https://kadence.com/ja/case-study/demonstrating-the-positive-impact-of-csr-programmes-on-brand-perceptions-across-asia-for-samsung/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Education-1000x1000.jpg</image:loc><image:caption>Education1000x1000</image:caption><image:title>Education1000x1000</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/samsung%20logo.png</image:loc><image:caption>samsunglogo</image:caption><image:title>samsunglogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>ConductingOnlineResearchinAsia2</image:caption><image:title>WIMConductingOnlineResearchinAsia2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/WH_Samsung_Case-study.jpg</image:loc><image:caption>WHSamsungCasestudy</image:caption><image:title>WHSamsungCasestudy</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/BL_2133x858_Jewel_Tower2-1-1000x858.jpg</image:loc><image:caption>BL2133x858JewelTower211000x858</image:caption><image:title>BL2133x858JewelTower211000x858</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><lastmod>2025-10-06</lastmod></url><url><loc>https://kadence.com/en-us/office/market-research-agency-london</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ESOMAR-Congress-2023-Winner-216x216.jpg</image:loc><image:caption>WIMESOMARCongress2023Winner216x216</image:caption><image:title>WIMESOMARCongress2023Winner216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_uk-hero.jpg</image:loc><image:caption>WIMukhero</image:caption><image:title>WIMukhero</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>MarketingInteractiveAgencyoftheYearWinnerGold2021</image:caption><image:title>WIMmarketinginteractiveagencyoftheyear2021gold216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRSOpperationsAwardsTrophy</image:caption><image:title>WIPmrsoppies2216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIMchuttersnapmfo1E7omzkunsplash720x216</image:caption><image:title>WIMchuttersnapmfo1E7omzkunsplash720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Cindi-Collet-600x600.jpg</image:loc><image:caption>TPCindiCollet600x600</image:caption><image:title>TPCindiCollet600x600</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:caption><image:title>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090.jpg</image:loc><image:caption>WHshanelahiDDiLYtF88wunsplashscaled2180x1090</image:caption><image:title>WHshanelahiDDiLYtF88wunsplashscaled2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/uk-hero%20(1).jpg</image:loc><image:caption>ukhero1</image:caption><image:title>ukhero1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WLASALOGO2017144x46</image:caption><image:title>WLASALOGO2017144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WHanastasiadulgierQboRVYU6sfQunsplash12180x1090</image:caption><image:title>WHanastasiadulgierQboRVYU6sfQunsplash12180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>QuirksSupplieroftheYearKadenceInternational</image:caption><image:title>WIMQuirkAwards1881216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wallstreetjournal-logo-217x120.png</image:loc><image:caption>wallstreetjournallogo217x120</image:caption><image:title>wallstreetjournallogo217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Rupert-Sinclair-300x300.jpg</image:loc><image:caption>RupertSinclair</image:caption><image:title>TPRupertSinclair300x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURAInnovationoftheYearaward</image:caption><image:title>WIMFinalistlogoLARGE216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2020</image:caption><image:title>WIMAOTYcrop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:caption><image:title>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WICustomerAndMarket</image:caption><image:title>WICustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/Amy-Lo-300x300.png</image:loc><image:caption>AmyLo</image:caption><image:title>AmyLo300x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Bianca-Abulafia-600x600.jpg</image:loc><image:caption>TPBiancaAbulafia600x600</image:caption><image:title>TPBiancaAbulafia600x600</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>KadenceteamcollectingAgencyoftheYearaward</image:caption><image:title>WIMJOE43941216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WIBrandAndAdvertising</image:caption><image:title>WIBrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WIInsightActivation</image:caption><image:title>WIInsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2021</image:caption><image:title>WIMAOTYMR1216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WIFieldworkServices</image:caption><image:title>WIFieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WIProductDevelopment</image:caption><image:title>WIProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIMedwardheuKyzXEc2ksunsplash1814x372</image:caption><image:title>WIMedwardheuKyzXEc2ksunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagersplayingsport</image:caption><image:title>WIMgirlsonwhiteredjerseyplayinghandgame1634652720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wallstreetjournallogo</image:caption><image:title>wallstreetjournallogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>MarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMmrsoppies216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>KadenceInternationalisHighlyCommendedforGlobalAgencyofTheYear</image:caption><image:title>WIMGlobalAgencycop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611.jpg</image:loc><image:caption>WHclaybankshwLAI5lRhdMunsplash1e1614876480611</image:caption><image:title>WHclaybankshwLAI5lRhdMunsplash1e1614876480611</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_2VP-1440x432.png</image:loc><image:caption>WIM2VP1440x432</image:caption><image:title>WIM2VP1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>BestDataCollectionFinalistMarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMBestDataCollection216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>KadenceInternationalMarketResearchAgencyoftheYearSingapore</image:caption><image:title>WIMOptimizedimage131216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><lastmod>2026-02-02</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-ultimate-guide-to-pricing-strategies/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2205287812.jpg</image:loc><image:caption>GettyImages2205287812</image:caption><image:title>GettyImages2205287812</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1356400993.jpg</image:loc><image:caption>GettyImages1356400993</image:caption><image:title>GettyImages1356400993</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1278695300-scaled-1.jpg</image:loc><image:caption>GettyImages1278695300scaled1</image:caption><image:title>GettyImages1278695300scaled1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1346682879-1.jpg</image:loc><image:caption>GettyImages13466828791</image:caption><image:title>GettyImages13466828791</image:title></image:image><lastmod>2025-12-15</lastmod></url><url><loc>https://kadence.com/knowledge/the-market-opportunity-stress-test-every-board-should-demand/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1321462048-1.jpg</image:loc><image:caption>GettyImages13214620481</image:caption><image:title>GettyImages13214620481</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-60.png</image:loc><image:caption>Sampleforblogpost60</image:caption><image:title>Sampleforblogpost60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Why-millennials-demand-work-life-balance_-And-why-flexible-schedules-and-remote-work-are-here-to-stay-1-1024x512.png</image:loc><image:caption>Whymillennialsdemandworklifebalance</image:caption><image:title>WhymillennialsdemandworklifebalanceAndwhyflexibleschedulesandremoteworkareheretostay11024x512</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/charles-deluvio-GlavtG-umzE-unsplash-scaled.jpg</image:loc><image:caption>charlesdeluvioGlavtGumzEunsplashscaled</image:caption><image:title>charlesdeluvioGlavtGumzEunsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-1-1024x535.png</image:loc><image:caption>DownloadourAgencyCredentials</image:caption><image:title>downloadagencycredentialsorbrochure11024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1389263476.jpg</image:loc><image:caption>GettyImages1389263476</image:caption><image:title>GettyImages1389263476</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><lastmod>2026-01-26</lastmod></url><url><loc>https://kadence.com/knowledge/speed-bumps-on-the-road-to-change-in-2022/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogosvg392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_288x83.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars288x83</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/samsung%20logo.png</image:loc><image:caption>samsunglogo</image:caption><image:title>samsunglogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1226119399-scaled.jpg</image:loc><image:caption>GettyImages1226119399scaled</image:caption><image:title>GettyImages1226119399scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported%20sitepage%20images/Auto-trends-web-Small-A-251x300.png</image:loc><image:caption>AutotrendswebSmallA251x300</image:caption><image:title>AutotrendswebSmallA251x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/icon_unilever.png</image:loc><image:caption>iconunilever</image:caption><image:title>iconunilever</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><lastmod>2025-10-07</lastmod></url><url><loc>https://kadence.com/knowledge/how-millennial-and-gen-x-parents-are-shaping-the-markets-targeting-their-children/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/How-millennials-are-champions-of-equality-2-1-1024x512.png</image:loc><image:caption>Millennialsarechampionsofequality</image:caption><image:title>Howmillennialsarechampionsofequality211024x512</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Banner-for-Internet-studies-11.png</image:loc><image:caption>BannerforInternetstudies11</image:caption><image:title>BannerforInternetstudies11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/UK-boutique-upbringing.png</image:loc><image:caption>UKboutiqueupbringing</image:caption><image:title>UKboutiqueupbringing</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535.png</image:loc><image:caption>submityourbrief</image:caption><image:title>submitaresearchbrief21024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Geniebook.png</image:loc><image:caption>Geniebook</image:caption><image:title>Geniebook</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Dior-Baby.png</image:loc><image:caption>DiorBaby</image:caption><image:title>DiorBaby</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/UppaBaby.png</image:loc><image:caption>UppaBaby</image:caption><image:title>UppaBaby</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/European-upbringing-of-Gen-alpha.png</image:loc><image:caption>EuropeanupbringingofGenalpha</image:caption><image:title>EuropeanupbringingofGenalpha</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1144234644.jpg</image:loc><image:caption>GettyImages1144234644</image:caption><image:title>GettyImages1144234644</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2220539132.jpg</image:loc><image:caption>GettyImages2220539132</image:caption><image:title>GettyImages2220539132</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Asian-parenting.png</image:loc><image:caption>Asianparenting</image:caption><image:title>Asianparenting</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1386719561.jpg</image:loc><image:caption>GettyImages1386719561</image:caption><image:title>GettyImages1386719561</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/American-parenting-gen-alpha.png</image:loc><image:caption>Americanparentinggenalpha</image:caption><image:title>Americanparentinggenalpha</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><lastmod>2025-10-28</lastmod></url><url><loc>https://kadence.com/knowledge/graze-craze-kadence</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Graze%20Craze-%20covers%20for%20sector.png</image:loc><image:caption>GrazeCrazecoversforsector</image:caption><image:title>GrazeCrazecoversforsector</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167547398.jpg</image:loc><image:caption>GettyImages1167547398</image:caption><image:title>GettyImages1167547398</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><lastmod>2026-01-09</lastmod></url><url><loc>https://kadence.com/en-us/policy/our-privacy-policy/</loc><image:image><image:loc>https://kadence.com/hubfs/Kadence.com-preview-image%20(2)-3.png</image:loc><image:caption>Kadencecompreviewimage23</image:caption><image:title>Kadencecompreviewimage23</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><lastmod>2026-03-24</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/is-the-future-of-streaming-only-for-those-who-can-pay-more/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Trend-3-Uncover-the-trends-in-mobile-media-consumption_-1-1024x512-Sep-19-2025-07-06-53-5596-PM.png</image:loc><image:caption>Trend3Uncoverthetrendsinmobilemediaconsumption11024x512Sep1920250706535596PM</image:caption><image:title>Trend3Uncoverthetrendsinmobilemediaconsumption11024x512Sep1920250706535596PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20191003_Green_brick.jpg</image:loc><image:caption>20191003Greenbrick</image:caption><image:title>20191003Greenbrick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-1-1024x535.png</image:loc><image:caption>Submitaresearchbrief</image:caption><image:title>submitaresearchbrief11024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-3-1.png</image:loc><image:caption>CopyofSampleforblogpost31</image:caption><image:title>CopyofSampleforblogpost31</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2205287812.jpg</image:loc><image:caption>GettyImages2205287812</image:caption><image:title>GettyImages2205287812</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><lastmod>2025-10-27</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-to-conduct-online-research-in-the-philippines/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/siora-photography-cixohzDpNIo-unsplash-scaled.jpg</image:loc><image:caption>sioraphotographycixohzDpNIounsplashscaled</image:caption><image:title>sioraphotographycixohzDpNIounsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200604-08empty-concrete-tunnel-through-mosque-1007431-1.jpg</image:loc><image:caption>2020060408emptyconcretetunnelthroughmosque10074311</image:caption><image:title>2020060408emptyconcretetunnelthroughmosque10074311</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1181405477.jpg</image:loc><image:caption>GettyImages1181405477</image:caption><image:title>GettyImages1181405477</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-3-1024x535-Sep-19-2025-08-18-07-2749-PM.png</image:loc><image:caption>downloadagencycredentialsorbrochure31024x535Sep1920250818072749PM</image:caption><image:title>downloadagencycredentialsorbrochure31024x535Sep1920250818072749PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Trend-5-Learn-about-the-growing-trend-of-sustainable-entertainment-1024x512-Sep-19-2025-08-18-27-6226-PM.png</image:loc><image:caption>Trend5Learnaboutthegrowingtrendofsustainableentertainment1024x512Sep1920250818276226PM</image:caption><image:title>Trend5Learnaboutthegrowingtrendofsustainableentertainment1024x512Sep1920250818276226PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200604_05PHrainier-ridao-AK7h2uth8RI-unsplash-scaled-1.jpg</image:loc><image:caption>2020060405PHrainierridaoAK7h2uth8RIunsplashscaled1</image:caption><image:title>2020060405PHrainierridaoAK7h2uth8RIunsplashscaled1</image:title></image:image><lastmod>2025-09-30</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/consumer-behavior-and-the-future-of-food-production/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1305487364-1-1.jpg</image:loc><image:caption>GettyImages130548736411</image:caption><image:title>GettyImages130548736411</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-153574050-3.jpg</image:loc><image:caption>GettyImages1535740503</image:caption><image:title>GettyImages1535740503</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20191003_Green_brick.jpg</image:loc><image:caption>20191003Greenbrick</image:caption><image:title>20191003Greenbrick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1351767347.jpg</image:loc><image:caption>GettyImages1351767347</image:caption><image:title>GettyImages1351767347</image:title></image:image><lastmod>2025-09-26</lastmod></url><url><loc>https://kadence.com/knowledge/our-metaverse-pilot-study-in-the-uk/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages1162094164scaled</image:caption><image:title>GettyImages1162094164scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-60.png</image:loc><image:caption>Sampleforblogpost60</image:caption><image:title>Sampleforblogpost60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Kadence-Icon-380x380.png</image:loc><image:caption>KadenceIcon380x380</image:caption><image:title>KadenceIcon380x380</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535.png</image:loc><image:caption>submityourbrief</image:caption><image:title>submitaresearchbrief21024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><lastmod>2026-03-24</lastmod></url><url><loc>https://kadence.com/knowledge/the-secret-sauce-to-beating-market-saturation-2/</loc><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2220539132.jpg</image:loc><image:caption>GettyImages2220539132</image:caption><image:title>GettyImages2220539132</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1351767347-1.jpg</image:loc><image:caption>GettyImages13517673471</image:caption><image:title>GettyImages13517673471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/General-Discover-the-Future-of-Entertainment-1024x512-2.png</image:loc><image:caption>GeneralDiscovertheFutureofEntertainment1024x5122</image:caption><image:title>GeneralDiscovertheFutureofEntertainment1024x5122</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-4b-1024x535-Sep-11-2025-08-38-37-8528-PM.png</image:loc><image:caption>downloadagencycredentialsorbrochure4b1024x535Sep1120250838378528PM</image:caption><image:title>downloadagencycredentialsorbrochure4b1024x535Sep1120250838378528PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1151535170.jpg</image:loc><image:caption>GettyImages1151535170</image:caption><image:title>GettyImages1151535170</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><lastmod>2025-09-19</lastmod></url><url><loc>https://kadence.com/knowledge/the-allure-and-challenges-of-emerging-markets-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Travel-Journey-Profiles-1024x535-2.png</image:loc><image:caption>TravelJourneyProfiles1024x5352</image:caption><image:title>TravelJourneyProfiles1024x5352</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1.jpg</image:loc><image:caption>20200129Header1</image:caption><image:title>20200129Header1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-1-1024x535.png</image:loc><image:caption>Submitaresearchbrief</image:caption><image:title>submitaresearchbrief11024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1321462048-1.jpg</image:loc><image:caption>GettyImages13214620481</image:caption><image:title>GettyImages13214620481</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-60.png</image:loc><image:caption>Sampleforblogpost60</image:caption><image:title>Sampleforblogpost60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1022362402.jpg</image:loc><image:caption>GettyImages1022362402</image:caption><image:title>GettyImages1022362402</image:title></image:image><lastmod>2025-10-27</lastmod></url><url><loc>https://kadence.com/knowledge/how-to-conduct-concept-testing-for-different-stages-of-product-development/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-2-1-1024x535.png</image:loc><image:caption>1211024x535</image:caption><image:title>1211024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-4-1024x535.png</image:loc><image:caption>Downloadtheguidetofutureofproductmarketing</image:caption><image:title>141024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1454928178.jpg</image:loc><image:caption>GettyImages1454928178</image:caption><image:title>GettyImages1454928178</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><lastmod>2025-09-10</lastmod></url><url><loc>https://kadence.com/service/market-research-recruitment/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>KadenceUKofficeteam</image:caption><image:title>WIMUKOffice88x8813</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>KadenceThailand</image:caption><image:title>WIMThailandOffice88x8811</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIMTestimonials3304x304002</image:caption><image:title>WIMTestimonials3304x304002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLdiscoverchannellogo392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>KadenceIndonesia</image:caption><image:title>WIMIndonesiaOffice88x885</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WLBridgestonelogo288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIMTestimonials3903x651001</image:caption><image:title>WIMTestimonials3903x651001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>KadenceIndonesiaofficeteam</image:caption><image:title>WIMIndonesiaOffice88x884</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>KadenceIndia</image:caption><image:title>WIMIndiaOffice88x88003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-vietnam.png</image:loc><image:caption>KadenceVietnamofficeteam</image:caption><image:title>officevietnam</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>KadenceChinaofficeteam</image:caption><image:title>WIMKadenceChina88x88001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-philippines-88x88.jpg</image:loc><image:caption>officephilippines88x88</image:caption><image:title>officephilippines88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UKoffice</image:caption><image:title>WIMUKOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>KadenceUSAteamphoto</image:caption><image:title>WIMUSOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagersplayingsport</image:caption><image:title>WIMgirlsonwhiteredjerseyplayinghandgame1634652720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432.jpg</image:loc><image:caption>Plug</image:caption><image:title>WIMpaulhanaokaRJkKjLu8I9Iunsplash1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>ashopinTokyoJapan</image:caption><image:title>WIMJapanOffice88x88007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>ConductingOnlineResearchinAsia2</image:caption><image:title>WIMConductingOnlineResearchinAsia2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/market-research-us.jpg</image:loc><image:caption>marketresearchus</image:caption><image:title>marketresearchus</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL1200pxSamsungwordmarksvg144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>KadenceIndiaofficeteam</image:caption><image:title>WIMIndiaOffice88x88002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Havells_Logo.svg-364x240.png</image:loc><image:caption>Havells</image:caption><image:title>WL1200pxHavellsLogosvg364x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>KadenceSingaporeofficeteam</image:caption><image:title>WIMKadenceSingaporeoffice88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WLASALOGO2017144x46</image:caption><image:title>WLASALOGO2017144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>MarketresearchinAsia</image:caption><image:title>WIMPhilippinesOffice88x88009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>KadenceChina</image:caption><image:title>WIMarticle88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216.jpg</image:loc><image:caption>WIMdebbyhudsonjcc8sxK2Adwunsplash1720x216</image:caption><image:title>WIMdebbyhudsonjcc8sxK2Adwunsplash1720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WLMarsInclogo2019392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogo288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Market-research-recruitment_1090x545.jpg</image:loc><image:caption>Marketresearchrecruitment</image:caption><image:title>WIMMarketresearchrecruitment1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>JapanTokyo</image:caption><image:title>WIMJapanOffice88x88006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>BenefitTick</image:caption><image:title>WIiconbenefittick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><lastmod>2025-09-23</lastmod></url><url><loc>https://kadence.com/knowledge/the-future-of-electric-vehicles-in-the-uk/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Bianca%20Abulafia.jpg</image:loc><image:caption>BiancaAbulafia</image:caption><image:title>BiancaAbulafia</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1283140974.jpg</image:loc><image:caption>GettyImages1283140974</image:caption><image:title>GettyImages1283140974</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-1024x535.png</image:loc><image:caption>Submitaresearchbrief</image:caption><image:title>submitaresearchbrief41024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/General-Discover-the-Future-of-Entertainment-1024x512-2.png</image:loc><image:caption>GeneralDiscovertheFutureofEntertainment1024x5122</image:caption><image:title>GeneralDiscovertheFutureofEntertainment1024x5122</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1226119399-scaled.jpg</image:loc><image:caption>GettyImages1226119399scaled</image:caption><image:title>GettyImages1226119399scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-42.png</image:loc><image:caption>CopyofSampleforblogpost42</image:caption><image:title>CopyofSampleforblogpost42</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><lastmod>2025-10-23</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-rising-food-prices-are-changing-buying-habits-in-japan-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/2-75-1024x442-2.png</image:loc><image:caption>2751024x4422</image:caption><image:title>2751024x4422</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20191003_Green_brick.jpg</image:loc><image:caption>20191003Greenbrick</image:caption><image:title>20191003Greenbrick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V7-1024x535-Sep-19-2025-08-16-54-3070-PM.png</image:loc><image:caption>GENZGenZV71024x535Sep1920250816543070PM</image:caption><image:title>GENZGenZV71024x535Sep1920250816543070PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-2025-03-18T172104_679-2.png</image:loc><image:caption>CopyofSampleforblogpost20250318T1721046792</image:caption><image:title>CopyofSampleforblogpost20250318T1721046792</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1351767347.jpg</image:loc><image:caption>GettyImages1351767347</image:caption><image:title>GettyImages1351767347</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-4b-1024x535-Sep-19-2025-08-23-47-2096-PM.png</image:loc><image:caption>downloadagencycredentialsorbrochure4b1024x535Sep1920250823472096PM</image:caption><image:title>downloadagencycredentialsorbrochure4b1024x535Sep1920250823472096PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-76-1024x442-2.png</image:loc><image:caption>1761024x4422</image:caption><image:title>1761024x4422</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/3-65-1024x442-2.png</image:loc><image:caption>3651024x4422</image:caption><image:title>3651024x4422</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><lastmod>2025-09-28</lastmod></url><url><loc>https://kadence.com/knowledge/maximising-feedback-for-product-improvement-with-alpha-and-beta-testing-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/First-choice.png</image:loc><image:caption>Firstchoice</image:caption><image:title>Firstchoice</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/EO1Ag-OPZ4trWjd69bFQPc73Fp8DpfWJdXToCPFR9_RORvj-01Vtz20EHPMcdImVPbX4VMBMeX3Ga9heyz5gqB1toKj_611xRXmzMk4bJa7ddWZQUtfNEtC0iVuwcfgob6mpelyX9trlnulzfL-_R-1.png</image:loc><image:caption>EO1AgOPZ4trWjd69bFQPc73Fp8DpfWJdXToCPFR9RORvj01Vtz20EHPMcdImVPbX4VMBMeX3Ga9heyz5gqB1toKj611xRXmzMk4bJa7ddWZQUtfNEtC0iVuwcfgob6mpelyX9trlnulzfLR1</image:caption><image:title>EO1AgOPZ4trWjd69bFQPc73Fp8DpfWJdXToCPFR9RORvj01Vtz20EHPMcdImVPbX4VMBMeX3Ga9heyz5gqB1toKj611xRXmzMk4bJa7ddWZQUtfNEtC0iVuwcfgob6mpelyX9trlnulzfLR1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-72-1.png</image:loc><image:caption>Sampleforblogpost721</image:caption><image:title>Sampleforblogpost721</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/o5ukUiu2N2cwlCf8i0A2UScqQbIJJfNT9F9ecvWjnRTrZ0-BMrCezEJ0-K5Ne54m-ETi19RUL0y7gP8a0rSCONGV4kw84BQxwUiRH0h_cqkdQliK8srGuxQB6--quKwuNYCMZ3RpxzYDtSmmFnzkc-1.png</image:loc><image:caption>o5ukUiu2N2cwlCf8i0A2UScqQbIJJfNT9F9ecvWjnRTrZ0BMrCezEJ0K5Ne54mETi19RUL0y7gP8a0rSCONGV4kw84BQxwUiRH0hcqkdQliK8srGuxQB6quKwuNYCMZ3RpxzYDtSmmFnzkc1</image:caption><image:title>o5ukUiu2N2cwlCf8i0A2UScqQbIJJfNT9F9ecvWjnRTrZ0BMrCezEJ0K5Ne54mETi19RUL0y7gP8a0rSCONGV4kw84BQxwUiRH0hcqkdQliK8srGuxQB6quKwuNYCMZ3RpxzYDtSmmFnzkc1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535.png</image:loc><image:caption>submityourbrief</image:caption><image:title>submitaresearchbrief21024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1139733438-scaled.jpg</image:loc><image:caption>GettyImages1139733438scaled</image:caption><image:title>GettyImages1139733438scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/kyFA5i4W3OrCiYPIYXCpGcuC-S2GKBq04MB-m1N6ajth2VydudMw13I-2m7ryz_QdUUFW21nqisszdHLTqUtzQf3MHXC0we75Eo51Cesa7DcVRMSZ5Y29ZC3BZ0XHSo0JIOHN5ZQQLf8Mk_v5DueW-1.png</image:loc><image:caption>kyFA5i4W3OrCiYPIYXCpGcuCS2GKBq04MBm1N6ajth2VydudMw13I2m7ryzQdUUFW21nqisszdHLTqUtzQf3MHXC0we75Eo51Cesa7DcVRMSZ5Y29ZC3BZ0XHSo0JIOHN5ZQQLf8Mkv5DueW1</image:caption><image:title>kyFA5i4W3OrCiYPIYXCpGcuCS2GKBq04MBm1N6ajth2VydudMw13I2m7ryzQdUUFW21nqisszdHLTqUtzQf3MHXC0we75Eo51Cesa7DcVRMSZ5Y29ZC3BZ0XHSo0JIOHN5ZQQLf8Mkv5DueW1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V7-1024x535-Oct-21-2025-02-34-53-4461-AM.png</image:loc><image:caption>GENZGenZV71024x535Oct2120250234534461AM</image:caption><image:title>GENZGenZV71024x535Oct2120250234534461AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><lastmod>2026-02-03</lastmod></url><url><loc>https://kadence.com/knowledge/a-day-in-the-life-of-a-fieldwork-market-researcher/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-4-Sep-19-2025-08-54-27-8351-PM.png</image:loc><image:caption>downloadagencycredentialsorbrochure4Sep1920250854278351PM</image:caption><image:title>downloadagencycredentialsorbrochure4Sep1920250854278351PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-1024x535-Sep-17-2025-03-48-38-5151-AM.png</image:loc><image:caption>11024x535Sep1720250348385151AM</image:caption><image:title>11024x535Sep1720250348385151AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-81.png</image:loc><image:caption>CopyofSampleforblogpost81</image:caption><image:title>CopyofSampleforblogpost81</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-39.png</image:loc><image:caption>Sampleforblogpost39</image:caption><image:title>Sampleforblogpost39</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972.jpg</image:loc><image:caption>GettyImages910144972</image:caption><image:title>GettyImages910144972</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/5-16-1024x535-Sep-17-2025-03-48-07-5483-AM.png</image:loc><image:caption>5161024x535Sep1720250348075483AM</image:caption><image:title>5161024x535Sep1720250348075483AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><lastmod>2026-01-28</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/bad-survey-questions-and-how-to-avoid-them/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200604-08empty-concrete-tunnel-through-mosque-1007431-1.jpg</image:loc><image:caption>2020060408emptyconcretetunnelthroughmosque10074311</image:caption><image:title>2020060408emptyconcretetunnelthroughmosque10074311</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Consumers-are-taking-control-of-their-well-being-with-wearable-tech-3-1024x535.png</image:loc><image:caption>fitnesstrends</image:caption><image:title>Consumersaretakingcontroloftheirwellbeingwithwearabletech31024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-66-1.png</image:loc><image:caption>Sampleforblogpost661</image:caption><image:title>Sampleforblogpost661</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972-2.jpg</image:loc><image:caption>GettyImages9101449722</image:caption><image:title>GettyImages9101449722</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V7-1024x535.png</image:loc><image:caption>guidetogenz</image:caption><image:title>GENZGenZV71024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Template-Sample-for-blog-post-10-1.png</image:loc><image:caption>TemplateSampleforblogpost101</image:caption><image:title>TemplateSampleforblogpost101</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><lastmod>2026-01-22</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/eye-tracking-technology-uses-in-market-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-897724014-2.jpg</image:loc><image:caption>GettyImages8977240142</image:caption><image:title>GettyImages8977240142</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages1162094164scaled</image:caption><image:title>GettyImages1162094164scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled-2.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled2</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><lastmod>2025-09-30</lastmod></url><url><loc>https://kadence.com/knowledge/why-synthetic-concept-tests-fail/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/thisisengineering-raeng-DbLlKd8u2Rw-unsplash-scaled.jpg</image:loc><image:caption>thisisengineeringraengDbLlKd8u2Rwunsplashscaled</image:caption><image:title>thisisengineeringraengDbLlKd8u2Rwunsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972.jpg</image:loc><image:caption>GettyImages910144972</image:caption><image:title>GettyImages910144972</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Hybrid-Proof-Framework-for-Concept-Testing.png</image:loc><image:caption>HybridProofFrameworkforConceptTesting</image:caption><image:title>HybridProofFrameworkforConceptTesting</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1068058504.jpg</image:loc><image:caption>GettyImages1068058504</image:caption><image:title>GettyImages1068058504</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Images/No%20Time%20for%20Hype%20%E2%80%94%20Gen%20X%20Wants%20Results-%20East.png</image:loc><image:caption>NoTimeforHypeGenXWantsResultsEast</image:caption><image:title>NoTimeforHypeGenXWantsResultsEast</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-1-1024x535.png</image:loc><image:caption>Submitaresearchbrief</image:caption><image:title>submitaresearchbrief11024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><lastmod>2026-02-08</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/ecommerce-brands-reenter-physical-spaces-to-build-loyalty/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Pomelo-fashions-2.png</image:loc><image:caption>Pomelofashions2</image:caption><image:title>Pomelofashions2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-1-1024x535-Sep-19-2025-06-37-36-2410-PM.png</image:loc><image:caption>111024x535Sep1920250637362410PM</image:caption><image:title>111024x535Sep1920250637362410PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1181405477.jpg</image:loc><image:caption>GettyImages1181405477</image:caption><image:title>GettyImages1181405477</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1464043502-2.jpg</image:loc><image:caption>GettyImages14640435022</image:caption><image:title>GettyImages14640435022</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1351767347.jpg</image:loc><image:caption>GettyImages1351767347</image:caption><image:title>GettyImages1351767347</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-11-3.png</image:loc><image:caption>CopyofSampleforblogpost113</image:caption><image:title>CopyofSampleforblogpost113</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-4-1024x536-Sep-19-2025-06-37-28-5201-PM.png</image:loc><image:caption>submitaresearchbrief441024x536Sep1920250637285201PM</image:caption><image:title>submitaresearchbrief441024x536Sep1920250637285201PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><lastmod>2025-09-30</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/harnessing-ai-for-next-generation-branding/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1219583078-2.jpg</image:loc><image:caption>GettyImages12195830782</image:caption><image:title>GettyImages12195830782</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-4b-1024x535-Sep-19-2025-04-05-11-6823-PM.png</image:loc><image:caption>downloadagencycredentialsorbrochure4b1024x535Sep1920250405116823PM</image:caption><image:title>downloadagencycredentialsorbrochure4b1024x535Sep1920250405116823PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages1162094164scaled</image:caption><image:title>GettyImages1162094164scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Ashutosh%20Awasthi.jpeg</image:loc><image:caption>AshutoshAwasthi</image:caption><image:title>AshutoshAwasthi</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1129543739-3-2.jpg</image:loc><image:caption>GettyImages112954373932</image:caption><image:title>GettyImages112954373932</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V7-1024x535-Sep-19-2025-04-06-36-6567-PM.png</image:loc><image:caption>GENZGenZV71024x535Sep1920250406366567PM</image:caption><image:title>GENZGenZV71024x535Sep1920250406366567PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1448284790-1.jpg</image:loc><image:caption>GettyImages14482847901</image:caption><image:title>GettyImages14482847901</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><lastmod>2025-09-30</lastmod></url><url><loc>https://kadence.com/knowledge/how-dtc-food-brands-are-changing-the-rules-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/How-millennials-love-eco-conscious-brands-1-1024x512.png</image:loc><image:caption>modernmillennialsandbrandloyalty</image:caption><image:title>Howmillennialsloveecoconsciousbrands11024x512</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/How%20DTC%20food-brands%20are%20changing%20the%20rules.jpg</image:loc><image:caption>HowDTCfoodbrandsarechangingtherules</image:caption><image:title>HowDTCfoodbrandsarechangingtherules</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1351767347-1.jpg</image:loc><image:caption>GettyImages13517673471</image:caption><image:title>GettyImages13517673471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-2.png</image:loc><image:caption>downloadagencycredentialsorbrochure2</image:caption><image:title>downloadagencycredentialsorbrochure2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1.jpg</image:loc><image:caption>20200129Header1</image:caption><image:title>20200129Header1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/en-us/office/careers-at-kadence-japan/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Agile_88x88.png</image:loc><image:caption>WIAgile88x88</image:caption><image:title>WIAgile88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/kadence-japan-office.jpg</image:loc><image:caption>kadencejapanoffice</image:caption><image:title>kadencejapanoffice</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-team-1024x768.jpeg</image:loc><image:caption>TeamKadence</image:caption><image:title>WIMKadenceteam1024x768</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Futurists_88x88.png</image:loc><image:caption>WIFuturists88x88</image:caption><image:title>WIFuturists88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Tulika-Sheel_300x300.jpg</image:loc><image:caption>TPTulikaSheel300x300</image:caption><image:title>TPTulikaSheel300x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Curious_88x88.png</image:loc><image:caption>WICurious88x88</image:caption><image:title>WICurious88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Katrin%20Scheibert.png</image:loc><image:caption>KatrinScheibert</image:caption><image:title>KatrinScheibert</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_GettyImages-598919748-2180x1090.jpg</image:loc><image:caption>WIMGettyImages5989197482180x1090</image:caption><image:title>WIMGettyImages5989197482180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Momo_Murahashi.jpg</image:loc><image:caption>TPMomoMurahashi</image:caption><image:title>TPMomoMurahashi</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Dependable_88x88.png</image:loc><image:caption>WIDependable88x88</image:caption><image:title>WIDependable88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_GettyImages-1325045150-1-740x720.jpg</image:loc><image:caption>kadencejapanoffice</image:caption><image:title>WIMGettyImages13250451501740x720</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Genuine88x88.png</image:loc><image:caption>WIGenuine88x88</image:caption><image:title>WIGenuine88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Allaine%20Bettina%20Orosco.jpeg</image:loc><image:caption>AllaineBettinaOrosco</image:caption><image:title>AllaineBettinaOrosco</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><lastmod>2025-10-16</lastmod></url><url><loc>https://kadence.com/knowledge/how-ai-is-reshaping-higher-education-in-singapore/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-3-1024x535.png</image:loc><image:caption>DownloadourCredentials</image:caption><image:title>downloadagencycredentialsorbrochure31024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages1162094164scaled</image:caption><image:title>GettyImages1162094164scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Kadence-Icon-380x380.png</image:loc><image:caption>KadenceIcon380x380</image:caption><image:title>KadenceIcon380x380</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-15.png</image:loc><image:caption>CopyofSampleforblogpost15</image:caption><image:title>CopyofSampleforblogpost15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-90.png</image:loc><image:caption>CopyofSampleforblogpost90</image:caption><image:title>CopyofSampleforblogpost90</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-2024-07-01T103944_383-1.png</image:loc><image:caption>Sampleforblogpost20240701T1039443831</image:caption><image:title>Sampleforblogpost20240701T1039443831</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/General-1024x512.png</image:loc><image:caption>General1024x512</image:caption><image:title>General1024x512</image:title></image:image><lastmod>2025-09-09</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/areas-you-should-research-before-entering-a-intl-market/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1325219364-2.jpg</image:loc><image:caption>GettyImages13252193642</image:caption><image:title>GettyImages13252193642</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/dima-pechurin-JUbjYFvCv00-unsplash-scaled-1.jpg</image:loc><image:caption>dimapechurinJUbjYFvCv00unsplashscaled1</image:caption><image:title>dimapechurinJUbjYFvCv00unsplashscaled1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/siora-photography-cixohzDpNIo-unsplash-scaled.jpg</image:loc><image:caption>sioraphotographycixohzDpNIounsplashscaled</image:caption><image:title>sioraphotographycixohzDpNIounsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><lastmod>2025-09-29</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-psychology-is-transforming-market-research-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/General-Uncover-the-latest-trends-in-global-media-consumption-1024x512-Sep-19-2025-09-00-17-1042-PM.png</image:loc><image:caption>GeneralUncoverthelatesttrendsinglobalmediaconsumption1024x512Sep1920250900171042PM</image:caption><image:title>GeneralUncoverthelatesttrendsinglobalmediaconsumption1024x512Sep1920250900171042PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-75-1.png</image:loc><image:caption>CopyofSampleforblogpost751</image:caption><image:title>CopyofSampleforblogpost751</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20191003_Green_brick.jpg</image:loc><image:caption>20191003Greenbrick</image:caption><image:title>20191003Greenbrick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages1162094164scaled</image:caption><image:title>GettyImages1162094164scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-1-1024x535.png</image:loc><image:caption>Submitaresearchbrief</image:caption><image:title>submitaresearchbrief11024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><lastmod>2025-10-27</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/what-does-it-take-to-delight-todays-customers/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-11-3.png</image:loc><image:caption>CopyofSampleforblogpost113</image:caption><image:title>CopyofSampleforblogpost113</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20190522-02Q2_PZ6AO2tjZO4Q32mD4Iw-scaled-1.jpg</image:loc><image:caption>2019052202Q2PZ6AO2tjZO4Q32mD4Iwscaled1</image:caption><image:title>2019052202Q2PZ6AO2tjZO4Q32mD4Iwscaled1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled-2.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled2</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2089465288.jpg</image:loc><image:caption>GettyImages2089465288</image:caption><image:title>GettyImages2089465288</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20190522-02zKadence_Customer_Delight_infographic-scaled-1.jpg</image:loc><image:caption>2019052202zKadenceCustomerDelightinfographicscaled1</image:caption><image:title>2019052202zKadenceCustomerDelightinfographicscaled1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><lastmod>2026-03-24</lastmod></url><url><loc>https://kadence.com/case-study/tailoring-the-holiday-booking-experience-for-families</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_OnlineAsia_580x580.png</image:loc><image:caption>WHOnlineAsia580x580</image:caption><image:title>WHOnlineAsia580x580</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-525408989.jpg</image:loc><image:caption>GettyImages525408989</image:caption><image:title>GettyImages525408989</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1356444715.jpg</image:loc><image:caption>GettyImages1356444715</image:caption><image:title>GettyImages1356444715</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Banner-luxury-travel-study.png</image:loc><image:caption>Bannerluxurytravelstudy</image:caption><image:title>Bannerluxurytravelstudy</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><lastmod>2025-12-15</lastmod></url><url><loc>https://kadence.com/ja/sector/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Automotive-814x372.png</image:loc><image:caption>WIMAutomotive814x372</image:caption><image:title>WIMAutomotive814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_BBGMEDIA2018-1280x720-1-392x123.jpg</image:loc><image:caption>WLBBGMEDIA20181280x7201392x123</image:caption><image:title>WLBBGMEDIA20181280x7201392x123</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Digo-cropped-600x600.png</image:loc><image:caption>TPDigocropped600x600</image:caption><image:title>TPDigocropped600x600</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Bianca_202406_004.jpg</image:loc><image:caption>TPBianca202406004</image:caption><image:title>TPBianca202406004</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Ecommerce-814x372.png</image:loc><image:caption>WIMEcommerce814x372</image:caption><image:title>WIMEcommerce814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Food-and-Beverage-814x372.png</image:loc><image:caption>WIMFoodandBeverage814x372</image:caption><image:title>WIMFoodandBeverage814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Cindi-Collet-380x380.jpg</image:loc><image:caption>TPCindiCollet380x380</image:caption><image:title>TPCindiCollet380x380</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_EllieTehrani_300x300.jpg</image:loc><image:caption>EllieTehrani</image:caption><image:title>TPEllieTehrani300x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Telecommunications-814x372.png</image:loc><image:caption>WIMTelecommunications814x372</image:caption><image:title>WIMTelecommunications814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Animal-Health-814x372.png</image:loc><image:caption>WIMAnimalHealth814x372</image:caption><image:title>WIMAnimalHealth814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Media-1-814x372.png</image:loc><image:caption>WIMMedia1814x372</image:caption><image:title>WIMMedia1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kids-Youth-814x372.png</image:loc><image:caption>WIMKidsYouth814x372</image:caption><image:title>WIMKidsYouth814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_AshAwasthi_202406_007.jpeg</image:loc><image:caption>TPAshAwasthi202406007</image:caption><image:title>TPAshAwasthi202406007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Financial-814x372.png</image:loc><image:caption>FinancialServices</image:caption><image:title>WIMFinancial814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLdiscoverchannellogo392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Kadence.com-preview-image.png</image:loc><image:caption>Kadencecompreviewimage</image:caption><image:title>Kadencecompreviewimage</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-5-392x178.png</image:loc><image:caption>WLunilever35392x178</image:caption><image:title>WLunilever35392x178</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/WH_kadence-sectors.jpg</image:loc><image:caption>WHkadencesectors</image:caption><image:title>WHkadencesectors</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Amy%20Lo_202406_006.jpg</image:loc><image:caption>TPAmyLo202406006</image:caption><image:title>TPAmyLo202406006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-220x240.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi220x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Tech-814x372.png</image:loc><image:caption>WIMTech814x372</image:caption><image:title>WIMTech814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Agriculture-2-814x372.png</image:loc><image:caption>WIMAgriculture2814x372</image:caption><image:title>WIMAgriculture2814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Business-to-Business-814x372.png</image:loc><image:caption>WIMBusinesstoBusiness814x372</image:caption><image:title>WIMBusinesstoBusiness814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Samsung-392x64.png</image:loc><image:caption>Samsung</image:caption><image:title>WLSamsung392x64</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Ellie%20Tehrani_202406_005.jpg</image:loc><image:caption>TPEllieTehrani202406005</image:caption><image:title>TPEllieTehrani202406005</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WLMarsInclogo2019392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Consumer-Goods-814x372.png</image:loc><image:caption>WIMConsumerGoods814x372</image:caption><image:title>WIMConsumerGoods814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Advertising-814x372.png</image:loc><image:caption>WIMAdvertising814x372</image:caption><image:title>WIMAdvertising814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogosvg392x69</image:title></image:image><lastmod>2025-10-29</lastmod></url><url><loc>https://kadence.com/knowledge/from-data-to-value-market-researchs-role-in-sculpting-brand-equity/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1181221370-500x483.jpg</image:loc><image:caption>GettyImages1181221370500x483</image:caption><image:title>GettyImages1181221370500x483</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-1024x535-Sep-17-2025-03-48-38-5151-AM.png</image:loc><image:caption>11024x535Sep1720250348385151AM</image:caption><image:title>11024x535Sep1720250348385151AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1219583078.jpg</image:loc><image:caption>GettyImages1219583078</image:caption><image:title>GettyImages1219583078</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/5-16-1024x535-Sep-17-2025-03-48-07-5483-AM.png</image:loc><image:caption>5161024x535Sep1720250348075483AM</image:caption><image:title>5161024x535Sep1720250348075483AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-12.png</image:loc><image:caption>CopyofSampleforblogpost12</image:caption><image:title>CopyofSampleforblogpost12</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-2-1024x535.png</image:loc><image:caption>marketresearchagencycredentials</image:caption><image:title>downloadagencycredentialsorbrochure21024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-11-1.png</image:loc><image:caption>CopyofSampleforblogpost111</image:caption><image:title>CopyofSampleforblogpost111</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><lastmod>2026-03-19</lastmod></url><url><loc>https://kadence.com/knowledge/whats-cooking-in-the-philippines-after-milk-tea-and-samgyupsal/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1351767347-1.jpg</image:loc><image:caption>GettyImages13517673471</image:caption><image:title>GettyImages13517673471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Iris%20Lorenzo.jpg</image:loc><image:caption>IrisLorenzo</image:caption><image:title>IrisLorenzo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1181405477.jpg</image:loc><image:caption>GettyImages1181405477</image:caption><image:title>GettyImages1181405477</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-4-1024x536.png</image:loc><image:caption>submitaresearchbrief441024x536</image:caption><image:title>submitaresearchbrief441024x536</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1368913511-1.jpg</image:loc><image:caption>GettyImages13689135111</image:caption><image:title>GettyImages13689135111</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-Fast-Food-Flip-TREND-3-Climate-Positive-1.png</image:loc><image:caption>TheFastFoodFlipTREND3ClimatePositive1</image:caption><image:title>TheFastFoodFlipTREND3ClimatePositive1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><lastmod>2025-09-10</lastmod></url><url><loc>https://kadence.com/knowledge/why-b2b-brands-are-taking-a-page-from-b2c-marketing-playbook/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V5-1-1024x535.png</image:loc><image:caption>genzconsumerbehaviorreport</image:caption><image:title>GENZGenZV511024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20190522-02Q2_PZ6AO2tjZO4Q32mD4Iw-scaled.jpg</image:loc><image:caption>2019052202Q2PZ6AO2tjZO4Q32mD4Iwscaled</image:caption><image:title>2019052202Q2PZ6AO2tjZO4Q32mD4Iwscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-1024x535.png</image:loc><image:caption>Submitaresearchbrief</image:caption><image:title>submitaresearchbrief41024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/admin-ajax%20(4).jpg</image:loc><image:caption>adminajax4</image:caption><image:title>adminajax4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2185776283.jpg</image:loc><image:caption>GettyImages2185776283</image:caption><image:title>GettyImages2185776283</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/9-types-of-restaurant-patrons-and-their-personas/</loc><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Dining-cover-2-300x169-Sep-19-2025-06-22-08-1223-PM.png</image:loc><image:caption>diningpersonas</image:caption><image:title>Diningcover2300x169Sep1920250622081223PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Featured%20Images/GettyImages-1444191538.jpg</image:loc><image:caption>GettyImages1444191538</image:caption><image:title>GettyImages1444191538</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-to-conduct-online-research-in-thailand/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200604-07dan-freeman-G4E6PcOt4Ps-unsplash-1.jpg</image:loc><image:caption>2020060407danfreemanG4E6PcOt4Psunsplash1</image:caption><image:title>2020060407danfreemanG4E6PcOt4Psunsplash1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1132442986-scaled-2.jpg</image:loc><image:caption>GettyImages1132442986scaled2</image:caption><image:title>GettyImages1132442986scaled2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Kajornkiat%20Kiatsunthorn.jpg</image:loc><image:caption>KajornkiatKiatsunthorn</image:caption><image:title>KajornkiatKiatsunthorn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200604-08empty-concrete-tunnel-through-mosque-1007431-1.jpg</image:loc><image:caption>2020060408emptyconcretetunnelthroughmosque10074311</image:caption><image:title>2020060408emptyconcretetunnelthroughmosque10074311</image:title></image:image><lastmod>2025-09-30</lastmod></url><url><loc>https://kadence.com/sign-up/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_kelly-brito_1090x545.jpg</image:loc><image:caption>BlogImage</image:caption><image:title>WIMkellybrito1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_SignUp-right_580x698.png</image:loc><image:caption>WIMSignUpright580x698</image:caption><image:title>WIMSignUpright580x698</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><lastmod>2025-09-26</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/measuring-ad-effectiveness-with-attribution-models/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1492377092%20(1).jpg</image:loc><image:caption>GettyImages14923770921</image:caption><image:title>GettyImages14923770921</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1088608128-1.jpg</image:loc><image:caption>GettyImages10886081281</image:caption><image:title>GettyImages10886081281</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Trend-4-Learn-about-the-trend-of-bite-sized-entertainment-1024x512-Sep-19-2025-05-10-46-9505-PM.png</image:loc><image:caption>Trend4Learnaboutthetrendofbitesizedentertainment1024x512Sep1920250510469505PM</image:caption><image:title>Trend4Learnaboutthetrendofbitesizedentertainment1024x512Sep1920250510469505PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-19-2.png</image:loc><image:caption>CopyofSampleforblogpost192</image:caption><image:title>CopyofSampleforblogpost192</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post--1.png</image:loc><image:caption>Sampleforblogpost1</image:caption><image:title>Sampleforblogpost1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-3-1024x535-Sep-19-2025-05-10-35-2536-PM.png</image:loc><image:caption>downloadagencycredentialsorbrochure31024x535Sep1920250510352536PM</image:caption><image:title>downloadagencycredentialsorbrochure31024x535Sep1920250510352536PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><lastmod>2025-10-21</lastmod></url><url><loc>https://kadence.com/knowledge/how-smart-brands-succeed-in-lean-times/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/SMART-BUDGET-ALLOCATION.png</image:loc><image:caption>SMARTBUDGETALLOCATION</image:caption><image:title>SMARTBUDGETALLOCATION</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/how-smart-brands-succeed-in-lean-times.jpg.jpg</image:loc><image:caption>howsmartbrandssucceedinleantimesjpg</image:caption><image:title>howsmartbrandssucceedinleantimesjpg</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1219583078.jpg</image:loc><image:caption>GettyImages1219583078</image:caption><image:title>GettyImages1219583078</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Trend-3-Uncover-the-trends-in-mobile-media-consumption.png</image:loc><image:caption>Trend3Uncoverthetrendsinmobilemediaconsumption</image:caption><image:title>Trend3Uncoverthetrendsinmobilemediaconsumption</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-12.png</image:loc><image:caption>CopyofSampleforblogpost12</image:caption><image:title>CopyofSampleforblogpost12</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2.png</image:loc><image:caption>submitaresearchbrief2</image:caption><image:title>submitaresearchbrief2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/service/market-understanding/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/Mitsubishi.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-15.png</image:loc><image:caption>Sampleforblogpost15</image:caption><image:title>Sampleforblogpost15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogosvg392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WLMarsInclogo2019392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>BenefitTick</image:caption><image:title>WIiconbenefittick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432.jpg</image:loc><image:caption>Plug</image:caption><image:title>WIMpaulhanaokaRJkKjLu8I9Iunsplash1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/yoodo_gobear.png</image:loc><image:caption>yoodogobear</image:caption><image:title>yoodogobear</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>KadenceSingaporeofficeteam</image:caption><image:title>WIMKadenceSingaporeoffice88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WLBridgestonelogo288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLdiscoverchannellogo392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL1200pxSamsungwordmarksvg144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-vietnam.png</image:loc><image:caption>KadenceVietnamofficeteam</image:caption><image:title>officevietnam</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>KadenceUKofficeteam</image:caption><image:title>WIMUKOffice88x8813</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>KadenceThailand</image:caption><image:title>WIMThailandOffice88x8811</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/market-research-us.jpg</image:loc><image:caption>marketresearchus</image:caption><image:title>marketresearchus</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1425794015.jpg</image:loc><image:caption>GettyImages1425794015</image:caption><image:title>GettyImages1425794015</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-392x126.png</image:loc><image:caption>WLASALOGO2017392x126</image:caption><image:title>WLASALOGO2017392x126</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>ConductingOnlineResearchinAsia2</image:caption><image:title>WIMConductingOnlineResearchinAsia2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>KadenceIndiaofficeteam</image:caption><image:title>WIMIndiaOffice88x88002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>MarketresearchinAsia</image:caption><image:title>WIMPhilippinesOffice88x88009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/samsung%20logo.png</image:loc><image:caption>samsunglogo</image:caption><image:title>samsunglogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>KadenceIndonesiaofficeteam</image:caption><image:title>WIMIndonesiaOffice88x884</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>KadenceIndia</image:caption><image:title>WIMIndiaOffice88x88003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/havells%20logo.png</image:loc><image:caption>havellslogo</image:caption><image:title>havellslogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>KadenceUSAteamphoto</image:caption><image:title>WIMUSOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogo288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/icon_unilever.png</image:loc><image:caption>iconunilever</image:caption><image:title>iconunilever</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIMTestimonials3304x304002</image:caption><image:title>WIMTestimonials3304x304002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/iStock-2072804536.jpg</image:loc><image:caption>iStock2072804536</image:caption><image:title>iStock2072804536</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premiumhomeappliancesfridgewashingmachine</image:caption><image:title>WIMPremiumhomeappliancesfridgewashingmachine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>ashopinTokyoJapan</image:caption><image:title>WIMJapanOffice88x88007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_288x83.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars288x83</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-philippines-88x88.jpg</image:loc><image:caption>officephilippines88x88</image:caption><image:title>officephilippines88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagersplayingsport</image:caption><image:title>WIMgirlsonwhiteredjerseyplayinghandgame1634652720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-80.png</image:loc><image:caption>CopyofSampleforblogpost80</image:caption><image:title>CopyofSampleforblogpost80</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>KadenceChina</image:caption><image:title>WIMarticle88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1324145567.jpg</image:loc><image:caption>GettyImages1324145567</image:caption><image:title>GettyImages1324145567</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UKoffice</image:caption><image:title>WIMUKOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/Panasonic.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>JapanTokyo</image:caption><image:title>WIMJapanOffice88x88006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/WH_Market-Understanding-2180x1090.jpg</image:loc><image:caption>WHMarketUnderstanding2180x1090</image:caption><image:title>WHMarketUnderstanding2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>KadenceIndonesia</image:caption><image:title>WIMIndonesiaOffice88x885</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>KadenceChinaofficeteam</image:caption><image:title>WIMKadenceChina88x88001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIMTestimonials3903x651001</image:caption><image:title>WIMTestimonials3903x651001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><lastmod>2025-10-01</lastmod></url><url><loc>https://kadence.com/office/market-research-agency-perth</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090.jpg</image:loc><image:caption>WHshanelahiDDiLYtF88wunsplashscaled2180x1090</image:caption><image:title>WHshanelahiDDiLYtF88wunsplashscaled2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wallstreetjournallogo</image:caption><image:title>wallstreetjournallogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611.jpg</image:loc><image:caption>WHclaybankshwLAI5lRhdMunsplash1e1614876480611</image:caption><image:title>WHclaybankshwLAI5lRhdMunsplash1e1614876480611</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WIInsightActivation</image:caption><image:title>WIInsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>KadenceInternationalMarketResearchAgencyoftheYearSingapore</image:caption><image:title>WIMOptimizedimage131216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:caption><image:title>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wallstreetjournal-logo-217x120.png</image:loc><image:caption>wallstreetjournallogo217x120</image:caption><image:title>wallstreetjournallogo217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2021</image:caption><image:title>WIMAOTYMR1216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WLASALOGO2017144x46</image:caption><image:title>WLASALOGO2017144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>BestDataCollectionFinalistMarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMBestDataCollection216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2020</image:caption><image:title>WIMAOTYcrop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIMchuttersnapmfo1E7omzkunsplash720x216</image:caption><image:title>WIMchuttersnapmfo1E7omzkunsplash720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>KadenceInternationalisHighlyCommendedforGlobalAgencyofTheYear</image:caption><image:title>WIMGlobalAgencycop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagersplayingsport</image:caption><image:title>WIMgirlsonwhiteredjerseyplayinghandgame1634652720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WIBrandAndAdvertising</image:caption><image:title>WIBrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>MarketingInteractiveAgencyoftheYearWinnerGold2021</image:caption><image:title>WIMmarketinginteractiveagencyoftheyear2021gold216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WHanastasiadulgierQboRVYU6sfQunsplash12180x1090</image:caption><image:title>WHanastasiadulgierQboRVYU6sfQunsplash12180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>KadenceteamcollectingAgencyoftheYearaward</image:caption><image:title>WIMJOE43941216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ESOMAR-Congress-2023-Winner-216x216.jpg</image:loc><image:caption>WIMESOMARCongress2023Winner216x216</image:caption><image:title>WIMESOMARCongress2023Winner216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WICustomerAndMarket</image:caption><image:title>WICustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURAInnovationoftheYearaward</image:caption><image:title>WIMFinalistlogoLARGE216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRSOpperationsAwardsTrophy</image:caption><image:title>WIPmrsoppies2216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090.jpg</image:loc><image:caption>WIMphotoofpeopleleaningonwoodentable31846142180x1090</image:caption><image:title>WIMphotoofpeopleleaningonwoodentable31846142180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:caption><image:title>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIMedwardheuKyzXEc2ksunsplash1814x372</image:caption><image:title>WIMedwardheuKyzXEc2ksunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WIFieldworkServices</image:caption><image:title>WIFieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WIProductDevelopment</image:caption><image:title>WIProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>MarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMmrsoppies216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>QuirksSupplieroftheYearKadenceInternational</image:caption><image:title>WIMQuirkAwards1881216x216</image:title></image:image><lastmod>2026-03-16</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-smart-play-for-marketers-who-want-results-with-email-and-sms-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Why-millennials-of-today-value-content-with-purpose-1-1024x512.png</image:loc><image:caption>Whymillennialsoftodayvaluecontentwithpurpose</image:caption><image:title>Whymillennialsoftodayvaluecontentwithpurpose11024x512</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1219583078-2.jpg</image:loc><image:caption>GettyImages12195830782</image:caption><image:title>GettyImages12195830782</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-2b-1024x535.png</image:loc><image:caption>DownloadourAgencyCredentials</image:caption><image:title>downloadagencycredentialsorbrochure2b1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-4-1.png</image:loc><image:caption>CopyofSampleforblogpost41</image:caption><image:title>CopyofSampleforblogpost41</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled-2.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled2</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/brooklinen-392x1024.jpg</image:loc><image:caption>brooklinen392x1024</image:caption><image:title>brooklinen392x1024</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1346682879-1.jpg</image:loc><image:caption>GettyImages13466828791</image:caption><image:title>GettyImages13466828791</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/ja/office/market-research-in-asia/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432.jpg</image:loc><image:caption>Plug</image:caption><image:title>WIMpaulhanaokaRJkKjLu8I9Iunsplash1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Havells_Logo.svg-364x240.png</image:loc><image:caption>Havells</image:caption><image:title>WL1200pxHavellsLogosvg364x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/GettyImages-1197711742-1000x1000.jpg</image:loc><image:caption>GettyImages11977117421000x1000</image:caption><image:title>GettyImages11977117421000x1000</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611-814x372.jpg</image:loc><image:caption>WIMclaybankshwLAI5lRhdMunsplash1e1614876480611814x372</image:caption><image:title>WIMclaybankshwLAI5lRhdMunsplash1e1614876480611814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_cup.svg</image:loc><image:caption>WIcup</image:caption><image:title>WIcup</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:caption><image:title>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL1200pxSamsungwordmarksvg144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIMedwardheuKyzXEc2ksunsplash1814x372</image:caption><image:title>WIMedwardheuKyzXEc2ksunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_project.svg</image:loc><image:caption>WIproject</image:caption><image:title>WIproject</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WIProductDevelopment</image:caption><image:title>WIProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WIBrandAndAdvertising</image:caption><image:title>WIBrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>ConductingOnlineResearchinAsia2</image:caption><image:title>WIMConductingOnlineResearchinAsia2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_green-user-27x27.png</image:loc><image:caption>WIgreenuser27x27</image:caption><image:title>WIgreenuser27x27</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/debby-hudson-jcc8sxK2Adw-unsplash-1-1440x432.jpg</image:loc><image:caption>debbyhudsonjcc8sxK2Adwunsplash11440x432</image:caption><image:title>debbyhudsonjcc8sxK2Adwunsplash11440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_288x83.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars288x83</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/yoodo_gobear.png</image:loc><image:caption>yoodogobear</image:caption><image:title>yoodogobear</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLdiscoverchannellogo392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WIInsightActivation</image:caption><image:title>WIInsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_favorite.svg</image:loc><image:caption>WIfavorite</image:caption><image:title>WIfavorite</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WHanastasiadulgierQboRVYU6sfQunsplash12180x1090</image:caption><image:title>WHanastasiadulgierQboRVYU6sfQunsplash12180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/shan-elahi-DDiLYt_F88w-unsplash-scaled-1.jpg</image:loc><image:caption>shanelahiDDiLYtF88wunsplashscaled1</image:caption><image:title>shanelahiDDiLYtF88wunsplashscaled1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogo288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WIFieldworkServices</image:caption><image:title>WIFieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WICustomerAndMarket</image:caption><image:title>WICustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_yoodo_gobear_web_logo-392x133.png</image:loc><image:caption>GoBear</image:caption><image:title>WLyoodogobearweblogo392x133</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_location-1.svg</image:loc><image:caption>WIlocation1</image:caption><image:title>WIlocation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-392x69-Sep-19-2025-08-31-42-2463-PM.png</image:loc><image:caption>PanasonicLogosvg392x69Sep1920250831422463PM</image:caption><image:title>PanasonicLogosvg392x69Sep1920250831422463PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_languages.svg</image:loc><image:caption>WIlanguages</image:caption><image:title>WIlanguages</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_global.svg</image:loc><image:caption>WIglobal</image:caption><image:title>WIglobal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/WH_Market%20research%20in%20Asia%20%E2%80%93%20our%20capabilities.jpg</image:loc><image:caption>WHMarketresearchinAsiaourcapabilities</image:caption><image:title>WHMarketresearchinAsiaourcapabilities</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Annie-spratt_720x216.jpg</image:loc><image:caption>WIMAnniespratt720x216</image:caption><image:title>WIMAnniespratt720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-392x64-Sep-19-2025-08-31-38-9327-PM.png</image:loc><image:caption>Samsung392x64Sep1920250831389327PM</image:caption><image:title>Samsung392x64Sep1920250831389327PM</image:title></image:image><lastmod>2025-10-03</lastmod></url><url><loc>https://kadence.com/knowledge/why-geofencing-surveys-are-the-future-of-market-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1255127605-e1676423138338.jpg</image:loc><image:caption>GettyImages1255127605e1676423138338</image:caption><image:title>GettyImages1255127605e1676423138338</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1219583078.jpg</image:loc><image:caption>GettyImages1219583078</image:caption><image:title>GettyImages1219583078</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages1162094164scaled</image:caption><image:title>GettyImages1162094164scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><lastmod>2025-09-18</lastmod></url><url><loc>https://kadence.com/en-us/office/market-research-agency-new-york</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WICustomerAndMarket</image:caption><image:title>WICustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WIInsightActivation</image:caption><image:title>WIInsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/shan-elahi-DDiLYt_F88w-unsplash-scaled%20(1).jpg</image:loc><image:caption>shanelahiDDiLYtF88wunsplashscaled1</image:caption><image:title>shanelahiDDiLYtF88wunsplashscaled1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WIFieldworkServices</image:caption><image:title>WIFieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432.jpg</image:loc><image:caption>Plug</image:caption><image:title>WIMpaulhanaokaRJkKjLu8I9Iunsplash1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611-814x372.jpg</image:loc><image:caption>WIMclaybankshwLAI5lRhdMunsplash1e1614876480611814x372</image:caption><image:title>WIMclaybankshwLAI5lRhdMunsplash1e1614876480611814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/vital-strategies-logo.png</image:loc><image:caption>vitalstrategieslogo</image:caption><image:title>vitalstrategieslogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:caption><image:title>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/havells%20logo.png</image:loc><image:caption>havellslogo</image:caption><image:title>havellslogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIMedwardheuKyzXEc2ksunsplash1814x372</image:caption><image:title>WIMedwardheuKyzXEc2ksunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Havells_Logo.svg-364x240.png</image:loc><image:caption>Havells</image:caption><image:title>WL1200pxHavellsLogosvg364x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/New%20York%20City-2.jpg</image:loc><image:caption>NewYorkCity2</image:caption><image:title>NewYorkCity2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WIProductDevelopment</image:caption><image:title>WIProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WIBrandAndAdvertising</image:caption><image:title>WIBrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>MarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMmrsoppies216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_justin-chrn-Fj0HNCtVcMY-unsplash-1440x432.jpg</image:loc><image:caption>WHjustinchrnFj0HNCtVcMYunsplash1440x432</image:caption><image:title>WHjustinchrnFj0HNCtVcMYunsplash1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premiumhomeappliancesfridgewashingmachine</image:caption><image:title>WIMPremiumhomeappliancesfridgewashingmachine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WHanastasiadulgierQboRVYU6sfQunsplash12180x1090</image:caption><image:title>WHanastasiadulgierQboRVYU6sfQunsplash12180x1090</image:title></image:image><lastmod>2026-01-20</lastmod></url><url><loc>https://kadence.com/knowledge/the-real-reason-customers-reject-your-price/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Febreze-ad-campaign-1998.jpg</image:loc><image:caption>Febrezeadcampaign1998</image:caption><image:title>Febrezeadcampaign1998</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1.jpg</image:loc><image:caption>20200129Header1</image:caption><image:title>20200129Header1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2205287812.jpg</image:loc><image:caption>GettyImages2205287812</image:caption><image:title>GettyImages2205287812</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Images/Gen%20X%20%E2%80%93%20No%20Hand-Holding%20Desired%20or%20Required-East.png</image:loc><image:caption>GenXNoHandHoldingDesiredorRequiredEast</image:caption><image:title>GenXNoHandHoldingDesiredorRequiredEast</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-2-1024x535.png</image:loc><image:caption>marketresearchagencycredentials</image:caption><image:title>downloadagencycredentialsorbrochure21024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2231135271.jpg</image:loc><image:caption>GettyImages2231135271</image:caption><image:title>GettyImages2231135271</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><lastmod>2026-03-17</lastmod></url><url><loc>https://kadence.com/knowledge/east-meets-west-how-asian-brands-can-appeal-to-western-audiences/</loc><image:image><image:loc>https://kadence.com/hubfs/Sample%20for%20blog%20post%20%20(3).png</image:loc><image:caption>Sampleforblogpost3</image:caption><image:title>Sampleforblogpost3</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-1-1024x535-Sep-16-2025-10-33-07-8698-AM.png</image:loc><image:caption>111024x535Sep1620251033078698AM</image:caption><image:title>111024x535Sep1620251033078698AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-40.png</image:loc><image:caption>Sampleforblogpost40</image:caption><image:title>Sampleforblogpost40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V7-1024x535-Sep-16-2025-10-33-19-5544-AM.png</image:loc><image:caption>GENZGenZV71024x535Sep1620251033195544AM</image:caption><image:title>GENZGenZV71024x535Sep1620251033195544AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20190522-02Q2_PZ6AO2tjZO4Q32mD4Iw-scaled.jpg</image:loc><image:caption>2019052202Q2PZ6AO2tjZO4Q32mD4Iwscaled</image:caption><image:title>2019052202Q2PZ6AO2tjZO4Q32mD4Iwscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1370432427.jpg</image:loc><image:caption>GettyImages1370432427</image:caption><image:title>GettyImages1370432427</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><lastmod>2025-09-19</lastmod></url><url><loc>https://kadence.com/knowledge/how-the-white-lotus-turned-the-four-seasons-into-a-pop-culture-travel-icon/</loc><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-3-1024x535.png</image:loc><image:caption>Submityourmarketresearchbrief</image:caption><image:title>submitaresearchbrief31024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1370432427.jpg</image:loc><image:caption>GettyImages1370432427</image:caption><image:title>GettyImages1370432427</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-857589534.jpg</image:loc><image:caption>GettyImages857589534</image:caption><image:title>GettyImages857589534</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/admin-ajax%20(6).png</image:loc><image:caption>adminajax6</image:caption><image:title>adminajax6</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Travel-Travel-personas.png</image:loc><image:caption>TravelTravelpersonas</image:caption><image:title>TravelTravelpersonas</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/TV-Film-Destinations-That-Became-Tourism-Hotspots-1.png</image:loc><image:caption>TVFilmDestinationsThatBecameTourismHotspots1</image:caption><image:title>TVFilmDestinationsThatBecameTourismHotspots1</image:title></image:image><lastmod>2025-10-28</lastmod></url><url><loc>https://kadence.com/office/singapore/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-90.png</image:loc><image:caption>CopyofSampleforblogpost90</image:caption><image:title>CopyofSampleforblogpost90</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>MarketingInteractiveAgencyoftheYearWinnerGold2021</image:caption><image:title>WIMmarketinginteractiveagencyoftheyear2021gold216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>BestDataCollectionFinalistMarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMBestDataCollection216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WLMarsInclogo2019392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WIFieldworkServices</image:caption><image:title>WIFieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WICustomerAndMarket</image:caption><image:title>WICustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2021</image:caption><image:title>WIMAOTYMR1216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLdiscoverchannellogo392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WIProductDevelopment</image:caption><image:title>WIProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRSOpperationsAwardsTrophy</image:caption><image:title>WIPmrsoppies2216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-2024-07-01T103944_383-1.png</image:loc><image:caption>Sampleforblogpost20240701T1039443831</image:caption><image:title>Sampleforblogpost20240701T1039443831</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/uk-for-Blog-1-1.png</image:loc><image:caption>ukforBlog11</image:caption><image:title>ukforBlog11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Slider-Singapore-op.gif</image:loc><image:caption>SliderSingaporeoffice</image:caption><image:title>WIMSliderSingaporeop</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogo288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>QuirksSupplieroftheYearKadenceInternational</image:caption><image:title>WIMQuirkAwards1881216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1204395057.jpg</image:loc><image:caption>GettyImages1204395057</image:caption><image:title>GettyImages1204395057</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1289120416.jpg</image:loc><image:caption>GettyImages1289120416</image:caption><image:title>GettyImages1289120416</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>KadenceteamcollectingAgencyoftheYearaward</image:caption><image:title>WIMJOE43941216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>KadenceInternationalMarketResearchAgencyoftheYearSingapore</image:caption><image:title>WIMOptimizedimage131216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>KadenceInternationalisHighlyCommendedforGlobalAgencyofTheYear</image:caption><image:title>WIMGlobalAgencycop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL1200pxSamsungwordmarksvg144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WIInsightActivation</image:caption><image:title>WIInsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Singapore-Location_720x216.png</image:loc><image:caption>KadenceSingapore</image:caption><image:title>WIMSingaporeLocation720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>MarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMmrsoppies216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>ConductingOnlineResearchinAsia2</image:caption><image:title>WIMConductingOnlineResearchinAsia2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2020</image:caption><image:title>WIMAOTYcrop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_KSG_With-Ramsey_1023x478.jpeg</image:loc><image:caption>Singaporeoffice</image:caption><image:title>WIMKSGWithRamsey1023x478</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WIBrandAndAdvertising</image:caption><image:title>WIBrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/21C50C4E-6449-495F-A2C6-C015C1E7A956-scaled.jpg</image:loc><image:caption>21C50C4E6449495FA2C6C015C1E7A956scaled</image:caption><image:title>21C50C4E6449495FA2C6C015C1E7A956scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURAInnovationoftheYearaward</image:caption><image:title>WIMFinalistlogoLARGE216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><lastmod>2025-11-11</lastmod></url><url><loc>https://kadence.com/knowledge/the-science-behind-brand-consumer-loyalty/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1219583078.jpg</image:loc><image:caption>GettyImages1219583078</image:caption><image:title>GettyImages1219583078</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-12.png</image:loc><image:caption>CopyofSampleforblogpost12</image:caption><image:title>CopyofSampleforblogpost12</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Trend-3-Uncover-the-trends-in-mobile-media-consumption_-1-1024x512.png</image:loc><image:caption>mediaandentertainmenttrendsreport</image:caption><image:title>Trend3Uncoverthetrendsinmobilemediaconsumption11024x512</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Gym-shark-case-1024x682.jpg</image:loc><image:caption>gymshark66challengeyourselftochange</image:caption><image:title>Gymsharkcase1024x682</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/The%20Science%20Behind%20Consumer%20Loyalty-1.jpg</image:loc><image:caption>TheScienceBehindConsumerLoyalty1</image:caption><image:title>TheScienceBehindConsumerLoyalty1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Lego-case-1024x554.png</image:loc><image:caption>Legocustomerloyaltycasestudy</image:caption><image:title>Legocase1024x554</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20190522-02Q2_PZ6AO2tjZO4Q32mD4Iw-scaled.jpg</image:loc><image:caption>2019052202Q2PZ6AO2tjZO4Q32mD4Iwscaled</image:caption><image:title>2019052202Q2PZ6AO2tjZO4Q32mD4Iwscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-1-1024x535.png</image:loc><image:caption>Submitaresearchbrief</image:caption><image:title>submitaresearchbrief11024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/knowledge/advanced-techniques-for-persona-driven-content-strategies/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-Faces-of-Beauty-1024x535-1.png</image:loc><image:caption>TheFacesofBeauty1024x5351</image:caption><image:title>TheFacesofBeauty1024x5351</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20190522-02Q2_PZ6AO2tjZO4Q32mD4Iw-scaled.jpg</image:loc><image:caption>2019052202Q2PZ6AO2tjZO4Q32mD4Iwscaled</image:caption><image:title>2019052202Q2PZ6AO2tjZO4Q32mD4Iwscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2199471153.jpg</image:loc><image:caption>GettyImages2199471153</image:caption><image:title>GettyImages2199471153</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-4-1024x535-Sep-11-2025-08-38-14-4298-PM.png</image:loc><image:caption>downloadagencycredentialsorbrochure41024x535Sep1120250838144298PM</image:caption><image:title>downloadagencycredentialsorbrochure41024x535Sep1120250838144298PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-22.png</image:loc><image:caption>CopyofSampleforblogpost22</image:caption><image:title>CopyofSampleforblogpost22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2185776283.jpg</image:loc><image:caption>GettyImages2185776283</image:caption><image:title>GettyImages2185776283</image:title></image:image><lastmod>2026-01-28</lastmod></url><url><loc>https://kadence.com/knowledge/crafting-high-impact-questions-for-qualitative-and-quantitative-market-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/As-introduction-to-Data-collection-in-marketing-research.jpg</image:loc><image:caption>AsintroductiontoDatacollectioninmarketingresearch</image:caption><image:title>AsintroductiontoDatacollectioninmarketingresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-4-1024x535-Sep-16-2025-10-29-35-3511-AM.png</image:loc><image:caption>141024x535Sep1620251029353511AM</image:caption><image:title>141024x535Sep1620251029353511AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1464550329.jpg</image:loc><image:caption>GettyImages1464550329</image:caption><image:title>GettyImages1464550329</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Understanding-Consumer-Segments-in-the-Automotive-Industry-10-1024x535-1.png</image:loc><image:caption>UnderstandingConsumerSegmentsintheAutomotiveIndustry101024x5351</image:caption><image:title>UnderstandingConsumerSegmentsintheAutomotiveIndustry101024x5351</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972.jpg</image:loc><image:caption>GettyImages910144972</image:caption><image:title>GettyImages910144972</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-12.png</image:loc><image:caption>Sampleforblogpost12</image:caption><image:title>Sampleforblogpost12</image:title></image:image><lastmod>2025-09-18</lastmod></url><url><loc>https://kadence.com/podcast/ep-3-the-importance-of-security-and-privacy-for-consumers-with-roland-cloutier/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/About%20Our%20Guest%20Images/Roland-Cloutier.jpeg</image:loc><image:caption>RolandCloutier</image:caption><image:title>RolandCloutier</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/ep3%20featured%20img.png</image:loc><image:caption>ep3featuredimg</image:caption><image:title>ep3featuredimg</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/BL_elusive-consumer-cover-1000x432.png</image:loc><image:caption>BLelusiveconsumercover1000x432</image:caption><image:title>BLelusiveconsumercover1000x432</image:title></image:image><lastmod>2025-10-01</lastmod></url><url><loc>https://kadence.com/knowledge/how-do-people-commute-across-the-globe/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-3-1024x535.png</image:loc><image:caption>Submityourmarketresearchbrief</image:caption><image:title>submitaresearchbrief31024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-Modern-Plate-1-1024x535.png</image:loc><image:caption>globaldiningtrends</image:caption><image:title>TheModernPlate11024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1.jpg</image:loc><image:caption>20200129Header1</image:caption><image:title>20200129Header1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1307361584.jpg</image:loc><image:caption>GettyImages1307361584</image:caption><image:title>GettyImages1307361584</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20190412-01_woman-standing-beside-train-station-1986932-scaled.jpg</image:loc><image:caption>2019041201womanstandingbesidetrainstation1986932scaled</image:caption><image:title>2019041201womanstandingbesidetrainstation1986932scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1226119399-scaled.jpg</image:loc><image:caption>GettyImages1226119399scaled</image:caption><image:title>GettyImages1226119399scaled</image:title></image:image><lastmod>2025-10-28</lastmod></url><url><loc>https://kadence.com/office/thailand/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_BBGMEDIA2018-1280x720-1-392x123.jpg</image:loc><image:caption>WLBBGMEDIA20181280x7201392x123</image:caption><image:title>WLBBGMEDIA20181280x7201392x123</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLdiscoverchannellogo392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>KadenceInternationalisHighlyCommendedforGlobalAgencyofTheYear</image:caption><image:title>WIMGlobalAgencycop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURAInnovationoftheYearaward</image:caption><image:title>WIMFinalistlogoLARGE216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Samsung-392x64.png</image:loc><image:caption>Samsung</image:caption><image:title>WLSamsung392x64</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Slider-Thailand_1418x534.gif</image:loc><image:caption>WIMSliderThailand1418x534</image:caption><image:title>WIMSliderThailand1418x534</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>KadenceteamcollectingAgencyoftheYearaward</image:caption><image:title>WIMJOE43941216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1132442986-scaled.jpg</image:loc><image:caption>GettyImages1132442986scaled</image:caption><image:title>GettyImages1132442986scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ESOMAR-Congress-2023-Winner-216x216.jpg</image:loc><image:caption>WIMESOMARCongress2023Winner216x216</image:caption><image:title>WIMESOMARCongress2023Winner216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WIInsightActivation</image:caption><image:title>WIInsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>MarketingInteractiveAgencyoftheYearWinnerGold2021</image:caption><image:title>WIMmarketinginteractiveagencyoftheyear2021gold216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WLMarsInclogo2019392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>ConductingOnlineResearchinAsia2</image:caption><image:title>WIMConductingOnlineResearchinAsia2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-83.png</image:loc><image:caption>CopyofSampleforblogpost83</image:caption><image:title>CopyofSampleforblogpost83</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence-Thailand-copy-scaled.jpg</image:loc><image:caption>KadenceThailandcopyscaled</image:caption><image:title>KadenceThailandcopyscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Samart-Urit_Mor_300x300.jpg</image:loc><image:caption>SamartUritMor</image:caption><image:title>TPSamartUritMor300x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-220x240.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi220x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>QuirksSupplieroftheYearKadenceInternational</image:caption><image:title>WIMQuirkAwards1881216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WIProductDevelopment</image:caption><image:title>WIProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2021</image:caption><image:title>WIMAOTYMR1216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1447778916-1-e1708030133480.jpg</image:loc><image:caption>GettyImages14477789161e1708030133480</image:caption><image:title>GettyImages14477789161e1708030133480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1733213138-1.jpg</image:loc><image:caption>GettyImages17332131381</image:caption><image:title>GettyImages17332131381</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WICustomerAndMarket</image:caption><image:title>WICustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WIFieldworkServices</image:caption><image:title>WIFieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WIBrandAndAdvertising</image:caption><image:title>WIBrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-5-392x178.png</image:loc><image:caption>WLunilever35392x178</image:caption><image:title>WLunilever35392x178</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Kajornkiat-Kiatsunthorn_Pom.jpg</image:loc><image:caption>KajornkiatKiatsunthornPom</image:caption><image:title>TPKajornkiatKiatsunthornPom</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogosvg392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>BestDataCollectionFinalistMarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMBestDataCollection216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_CNY_1024x711.jpg</image:loc><image:caption>ChineseNewYearGroupofstaffholdingredenvelopes</image:caption><image:title>WIMCNY1024x711</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>KadenceInternationalMarketResearchAgencyoftheYearSingapore</image:caption><image:title>WIMOptimizedimage131216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-Thailand_720x216.png</image:loc><image:caption>KadenceThailand</image:caption><image:title>WIMKadenceThailand720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-32.png</image:loc><image:caption>CopyofSampleforblogpost32</image:caption><image:title>CopyofSampleforblogpost32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Hamano.jpg</image:loc><image:caption>TPHamano</image:caption><image:title>TPHamano</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2020</image:caption><image:title>WIMAOTYcrop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>MarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMmrsoppies216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRSOpperationsAwardsTrophy</image:caption><image:title>WIPmrsoppies2216x216</image:title></image:image><lastmod>2026-01-12</lastmod></url><url><loc>https://kadence.com/knowledge/the-future-of-work-how-human-creativity-will-remain-essential-in-a-world-of-automation/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages1162094164scaled</image:caption><image:title>GettyImages1162094164scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1356593648.jpg</image:loc><image:caption>GettyImages1356593648</image:caption><image:title>GettyImages1356593648</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-2-1-1024x535-4.png</image:loc><image:caption>1211024x5354</image:caption><image:title>1211024x5354</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Consumers-are-taking-control-of-their-well-being-with-wearable-tech_-2-1024x535-Sep-16-2025-10-48-40-8990-AM.png</image:loc><image:caption>Consumersaretakingcontroloftheirwellbeingwithwearabletech21024x535Sep1620251048408990AM</image:caption><image:title>Consumersaretakingcontroloftheirwellbeingwithwearabletech21024x535Sep1620251048408990AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><lastmod>2025-09-22</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/beyond-the-box-how-packaging-shapes-consumer-choices-in-the-eco-conscious-marketplace/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Screen-Shot-2023-12-19-at-6_08_18-PM-1024x879-2.png</image:loc><image:caption>ScreenShot20231219at60818PM1024x8792</image:caption><image:title>ScreenShot20231219at60818PM1024x8792</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Screen-Shot-2023-12-19-at-6_12_35-PM-1024x576-2.png</image:loc><image:caption>ScreenShot20231219at61235PM1024x5762</image:caption><image:title>ScreenShot20231219at61235PM1024x5762</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-43-2.png</image:loc><image:caption>Sampleforblogpost432</image:caption><image:title>Sampleforblogpost432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Screen-Shot-2023-12-19-at-6_14_46-PM-1024x725-2.png</image:loc><image:caption>ScreenShot20231219at61446PM1024x7252</image:caption><image:title>ScreenShot20231219at61446PM1024x7252</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Screen-Shot-2023-12-19-at-6_15_28-PM-1024x299-2.png</image:loc><image:caption>ScreenShot20231219at61528PM1024x2992</image:caption><image:title>ScreenShot20231219at61528PM1024x2992</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Screen-Shot-2023-12-19-at-6_10_35-PM-2.png</image:loc><image:caption>ScreenShot20231219at61035PM2</image:caption><image:title>ScreenShot20231219at61035PM2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1351767347.jpg</image:loc><image:caption>GettyImages1351767347</image:caption><image:title>GettyImages1351767347</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20191003_Green_brick.jpg</image:loc><image:caption>20191003Greenbrick</image:caption><image:title>20191003Greenbrick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Screen-Shot-2023-12-19-at-6_17_05-PM-2.png</image:loc><image:caption>ScreenShot20231219at61705PM2</image:caption><image:title>ScreenShot20231219at61705PM2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Screen-Shot-2023-12-19-at-6_11_28-PM-1024x341-2.png</image:loc><image:caption>ScreenShot20231219at61128PM1024x3412</image:caption><image:title>ScreenShot20231219at61128PM1024x3412</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Screen-Shot-2023-12-19-at-6_13_52-PM-1024x582-2.png</image:loc><image:caption>ScreenShot20231219at61352PM1024x5822</image:caption><image:title>ScreenShot20231219at61352PM1024x5822</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-35-2.png</image:loc><image:caption>CopyofSampleforblogpost352</image:caption><image:title>CopyofSampleforblogpost352</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Screen-Shot-2023-12-19-at-6_16_22-PM-1024x563-2.png</image:loc><image:caption>ScreenShot20231219at61622PM1024x5632</image:caption><image:title>ScreenShot20231219at61622PM1024x5632</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/11-1-1024x535-Sep-19-2025-06-52-19-0947-PM.png</image:loc><image:caption>1111024x535Sep1920250652190947PM</image:caption><image:title>1111024x535Sep1920250652190947PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><lastmod>2025-09-29</lastmod></url><url><loc>https://kadence.com/en-us/service/opportunity-identification/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>KadenceUSAteamphoto</image:caption><image:title>WIMUSOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WLBridgestonelogo288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>KadencePhilippinesofficeteam</image:caption><image:title>WIMPhilippinesOffice88x88008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-48-2.png</image:loc><image:caption>CopyofSampleforblogpost482</image:caption><image:title>CopyofSampleforblogpost482</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>KadenceIndonesiaofficeteam</image:caption><image:title>WIMIndonesiaOffice88x884</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>BenefitTick</image:caption><image:title>WIiconbenefittick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>KadenceIndiaofficeteam</image:caption><image:title>WIMIndiaOffice88x88002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/WIM_Run-Workshops-Research-Into-Action.png</image:loc><image:caption>Workshopsactivation</image:caption><image:title>WIMRunWorkshopsResearchIntoAction</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-1-Sep-19-2025-04-59-54-5365-PM.png</image:loc><image:caption>CopyofSampleforblogpost1Sep1920250459545365PM</image:caption><image:title>CopyofSampleforblogpost1Sep1920250459545365PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL1200pxSamsungwordmarksvg144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>KadenceChina</image:caption><image:title>WIMarticle88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>JapanTokyo</image:caption><image:title>WIMJapanOffice88x88006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1315650854-1.jpg</image:loc><image:caption>GettyImages13156508541</image:caption><image:title>GettyImages13156508541</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>KadenceIndia</image:caption><image:title>WIMIndiaOffice88x88003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>MarketresearchinAsia</image:caption><image:title>WIMPhilippinesOffice88x88009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIMTestimonials3304x304002</image:caption><image:title>WIMTestimonials3304x304002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>KadenceChinaofficeteam</image:caption><image:title>WIMKadenceChina88x88001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wallstreetjournallogo</image:caption><image:title>wallstreetjournallogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>KadenceIndonesia</image:caption><image:title>WIMIndonesiaOffice88x885</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogosvg392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogo288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>KadenceUKofficeteam</image:caption><image:title>WIMUKOffice88x8813</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:caption><image:title>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premiumhomeappliancesfridgewashingmachine</image:caption><image:title>WIMPremiumhomeappliancesfridgewashingmachine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>ashopinTokyoJapan</image:caption><image:title>WIMJapanOffice88x88007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLdiscoverchannellogo392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bloomberg_Media_stack_blk-144x45.png</image:loc><image:caption>BloombergMedia</image:caption><image:title>WLBloombergMediastackblk144x45</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>KadenceThailand</image:caption><image:title>WIMThailandOffice88x8811</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1367886308-e1674148440411-2.jpg</image:loc><image:caption>GettyImages1367886308e16741484404112</image:caption><image:title>GettyImages1367886308e16741484404112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIMTestimonials3903x651001</image:caption><image:title>WIMTestimonials3903x651001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Opportunity-identification_1090x545.jpg</image:loc><image:caption>Opportunityidentification</image:caption><image:title>WIMOpportunityidentification1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>KadenceVietnam</image:caption><image:title>WIMVietnamOffice15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1613148057-2.jpg</image:loc><image:caption>GettyImages16131480572</image:caption><image:title>GettyImages16131480572</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/treatwell.png</image:loc><image:caption>treatwell</image:caption><image:title>treatwell</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WLMarsInclogo2019392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>KadenceSingaporeofficeteam</image:caption><image:title>WIMKadenceSingaporeoffice88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UKoffice</image:caption><image:title>WIMUKOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Hairdresser_720x216.jpg</image:loc><image:caption>WIMHairdresser720x216</image:caption><image:title>WIMHairdresser720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><lastmod>2025-10-06</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-death-of-mealtime-and-the-rise-of-continuous-consumption/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20191003_Green_brick.jpg</image:loc><image:caption>20191003Greenbrick</image:caption><image:title>20191003Greenbrick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Snacking-Around-the-World.png</image:loc><image:caption>SnackingAroundtheWorld</image:caption><image:title>SnackingAroundtheWorld</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1351767347.jpg</image:loc><image:caption>GettyImages1351767347</image:caption><image:title>GettyImages1351767347</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535.png</image:loc><image:caption>submityourbrief</image:caption><image:title>submitaresearchbrief21024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1348369752.jpg</image:loc><image:caption>GettyImages1348369752</image:caption><image:title>GettyImages1348369752</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-Modern-Plate-1-768x401-Sep-19-2025-08-37-40-4361-PM.png</image:loc><image:caption>TheModernPlate1768x401Sep1920250837404361PM</image:caption><image:title>TheModernPlate1768x401Sep1920250837404361PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><lastmod>2026-01-20</lastmod></url><url><loc>https://kadence.com/ja/service/segmentation-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>ashopinTokyoJapan</image:caption><image:title>WIMJapanOffice88x88007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>KadenceChinaofficeteam</image:caption><image:title>WIMKadenceChina88x88001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLdiscoverchannellogo392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wallstreetjournallogo</image:caption><image:title>wallstreetjournallogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:caption><image:title>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogo288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/bloomberg%20logo.png</image:loc><image:caption>bloomberglogo</image:caption><image:title>bloomberglogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>KadenceIndonesiaofficeteam</image:caption><image:title>WIMIndonesiaOffice88x884</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>KadenceSingaporeofficeteam</image:caption><image:title>WIMKadenceSingaporeoffice88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>JapanTokyo</image:caption><image:title>WIMJapanOffice88x88006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_yoodo_gobear_web_logo-392x133.png</image:loc><image:caption>GoBear</image:caption><image:title>WLyoodogobearweblogo392x133</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>KadenceUKofficeteam</image:caption><image:title>WIMUKOffice88x8813</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>KadenceIndiaofficeteam</image:caption><image:title>WIMIndiaOffice88x88002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>KadenceIndonesia</image:caption><image:title>WIMIndonesiaOffice88x885</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216.jpg</image:loc><image:caption>WIMdebbyhudsonjcc8sxK2Adwunsplash1720x216</image:caption><image:title>WIMdebbyhudsonjcc8sxK2Adwunsplash1720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL1200pxSamsungwordmarksvg144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>KadenceIndia</image:caption><image:title>WIMIndiaOffice88x88003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>KadenceThailand</image:caption><image:title>WIMThailandOffice88x8811</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIMTestimonials3903x651001</image:caption><image:title>WIMTestimonials3903x651001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>KadenceUSAteamphoto</image:caption><image:title>WIMUSOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Annie-spratt_720x216.jpg</image:loc><image:caption>WIMAnniespratt720x216</image:caption><image:title>WIMAnniespratt720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UKoffice</image:caption><image:title>WIMUKOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>KadenceVietnam</image:caption><image:title>WIMVietnamOffice15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>BenefitTick</image:caption><image:title>WIiconbenefittick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>MarketresearchinAsia</image:caption><image:title>WIMPhilippinesOffice88x88009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>KadenceChina</image:caption><image:title>WIMarticle88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>ConductingOnlineResearchinAsia2</image:caption><image:title>WIMConductingOnlineResearchinAsia2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WLMarsInclogo2019392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>KadencePhilippinesofficeteam</image:caption><image:title>WIMPhilippinesOffice88x88008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Segmentation_1090x545.jpg</image:loc><image:caption>Segmentation</image:caption><image:title>WIMSegmentation1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIMTestimonials3304x304002</image:caption><image:title>WIMTestimonials3304x304002</image:title></image:image><lastmod>2025-10-28</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/guide-to-market-segmentation/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Segments-of-citrus-fruits-1.jpg</image:loc><image:caption>Segmentsofcitrusfruits1</image:caption><image:title>Segmentsofcitrusfruits1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1369301157-1.jpg</image:loc><image:caption>GettyImages13693011571</image:caption><image:title>GettyImages13693011571</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972-2.jpg</image:loc><image:caption>GettyImages9101449722</image:caption><image:title>GettyImages9101449722</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1780092404-1-1.jpg</image:loc><image:caption>GettyImages178009240411</image:caption><image:title>GettyImages178009240411</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><lastmod>2026-01-27</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/an-exploration-of-sampling-methods-in-qualitative-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/About-face_social-media-_About-face-1-02-1-1024x535-3.png</image:loc><image:caption>AboutfacesocialmediaAboutface10211024x5353</image:caption><image:title>AboutfacesocialmediaAboutface10211024x5353</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-66-1.png</image:loc><image:caption>Sampleforblogpost661</image:caption><image:title>Sampleforblogpost661</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972-2.jpg</image:loc><image:caption>GettyImages9101449722</image:caption><image:title>GettyImages9101449722</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1485324996-1.jpg</image:loc><image:caption>GettyImages14853249961</image:caption><image:title>GettyImages14853249961</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/11-1-1024x535-Sep-19-2025-04-10-57-6016-PM.png</image:loc><image:caption>1111024x535Sep1920250410576016PM</image:caption><image:title>1111024x535Sep1920250410576016PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><lastmod>2025-09-29</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/building-brand-loyalty-with-gen-z-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-1024x535.png</image:loc><image:caption>Submitaresearchbrief</image:caption><image:title>submitaresearchbrief41024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Screen-Shot-2024-11-18-at-4_21_08-PM-1.png</image:loc><image:caption>ScreenShot20241118at42108PM1</image:caption><image:title>ScreenShot20241118at42108PM1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-11-3.png</image:loc><image:caption>CopyofSampleforblogpost113</image:caption><image:title>CopyofSampleforblogpost113</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-Modern-Plate-1-1024x535-Sep-19-2025-06-44-41-1054-PM.png</image:loc><image:caption>TheModernPlate11024x535Sep1920250644411054PM</image:caption><image:title>TheModernPlate11024x535Sep1920250644411054PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Screen-Shot-2024-11-18-at-4_18_58-PM-1.png</image:loc><image:caption>ScreenShot20241118at41858PM1</image:caption><image:title>ScreenShot20241118at41858PM1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-84-2.png</image:loc><image:caption>Sampleforblogpost842</image:caption><image:title>Sampleforblogpost842</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Screen-Shot-2024-11-18-at-4_25_17-PM-1.png</image:loc><image:caption>ScreenShot20241118at42517PM1</image:caption><image:title>ScreenShot20241118at42517PM1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20191003_Green_brick.jpg</image:loc><image:caption>20191003Greenbrick</image:caption><image:title>20191003Greenbrick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Screen-Shot-2024-11-18-at-4_22_46-PM-1.png</image:loc><image:caption>ScreenShot20241118at42246PM1</image:caption><image:title>ScreenShot20241118at42246PM1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-58-1.png</image:loc><image:caption>CopyofSampleforblogpost581</image:caption><image:title>CopyofSampleforblogpost581</image:title></image:image><lastmod>2025-10-23</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/why-smart-brands-are-data-informed-not-data-led/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1550805698-1.jpg</image:loc><image:caption>GettyImages15508056981</image:caption><image:title>GettyImages15508056981</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-32-1024x535-Sep-19-2025-03-35-17-5739-PM.png</image:loc><image:caption>1321024x535Sep1920250335175739PM</image:caption><image:title>1321024x535Sep1920250335175739PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/thisisengineering-raeng-DbLlKd8u2Rw-unsplash-scaled-1.jpg</image:loc><image:caption>thisisengineeringraengDbLlKd8u2Rwunsplashscaled1</image:caption><image:title>thisisengineeringraengDbLlKd8u2Rwunsplashscaled1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-3-1024x536-Sep-19-2025-03-34-53-8649-PM.png</image:loc><image:caption>submitaresearchbrief431024x536Sep1920250334538649PM</image:caption><image:title>submitaresearchbrief431024x536Sep1920250334538649PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972-2.jpg</image:loc><image:caption>GettyImages9101449722</image:caption><image:title>GettyImages9101449722</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1219583078-2.jpg</image:loc><image:caption>GettyImages12195830782</image:caption><image:title>GettyImages12195830782</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><lastmod>2025-09-22</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/leveraging-ad-research-and-consumer-insights-for-impactful-advertising/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535-Sep-19-2025-06-49-24-7308-PM.png</image:loc><image:caption>submitaresearchbrief21024x535Sep1920250649247308PM</image:caption><image:title>submitaresearchbrief21024x535Sep1920250649247308PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/xWvXQF6WPwgaMbAGViuphhhxqdzVbUki_YyOl_GFQd1ZQ6PNGBRyz0trVfDOentRKTX689_VbujjdWh2ZFbJVVaUBbAxpvVgmqOp6Az_YBttOash1tbpcUuoBhTAYr31mUVvicdQqvGeNdkI6qynF-2.png</image:loc><image:caption>xWvXQF6WPwgaMbAGViuphhhxqdzVbUkiYyOlGFQd1ZQ6PNGBRyz0trVfDOentRKTX689VbujjdWh2ZFbJVVaUBbAxpvVgmqOp6AzYBttOash1tbpcUuoBhTAYr31mUVvicdQqvGeNdkI6qynF2</image:caption><image:title>xWvXQF6WPwgaMbAGViuphhhxqdzVbUkiYyOlGFQd1ZQ6PNGBRyz0trVfDOentRKTX689VbujjdWh2ZFbJVVaUBbAxpvVgmqOp6AzYBttOash1tbpcUuoBhTAYr31mUVvicdQqvGeNdkI6qynF2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Wz__D65cnR9GT35_-yhwh5LN9-Ij2RWMMI4CtD57kt_IDBWhAMPPKAOHwWGV3QlINXgQjPuxCtR2JvIvCDPRjqePNJI45k1wRJO6VkS_PMh7i1KXuwjSEZf6UBA8pY5iXhB77K24qlbUDjZC7GMMO-2.png</image:loc><image:caption>WzD65cnR9GT35yhwh5LN9Ij2RWMMI4CtD57ktIDBWhAMPPKAOHwWGV3QlINXgQjPuxCtR2JvIvCDPRjqePNJI45k1wRJO6VkSPMh7i1KXuwjSEZf6UBA8pY5iXhB77K24qlbUDjZC7GMMO2</image:caption><image:title>WzD65cnR9GT35yhwh5LN9Ij2RWMMI4CtD57ktIDBWhAMPPKAOHwWGV3QlINXgQjPuxCtR2JvIvCDPRjqePNJI45k1wRJO6VkSPMh7i1KXuwjSEZf6UBA8pY5iXhB77K24qlbUDjZC7GMMO2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/General-The-Future-of-Finance-1-1024x535-Sep-19-2025-06-23-33-6456-PM.png</image:loc><image:caption>GeneralTheFutureofFinance11024x535Sep1920250623336456PM</image:caption><image:title>GeneralTheFutureofFinance11024x535Sep1920250623336456PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1XGO2Kqa9E3TIxbSJiDiau6_oTs5EFO0sgFkaoNuJt-27avx8pW-lF48Kq_aT1hrFcVxNX4s5c5M3Mh490yuDnBOiBYCV05K173ctLGQtOPKRGQu-KWSlW53B7eheBNnlBCPFoILSmxcT_zxAc6w4-2.png</image:loc><image:caption>1XGO2Kqa9E3TIxbSJiDiau6oTs5EFO0sgFkaoNuJt27avx8pWlF48KqaT1hrFcVxNX4s5c5M3Mh490yuDnBOiBYCV05K173ctLGQtOPKRGQuKWSlW53B7eheBNnlBCPFoILSmxcTzxAc6w42</image:caption><image:title>1XGO2Kqa9E3TIxbSJiDiau6oTs5EFO0sgFkaoNuJt27avx8pWlF48KqaT1hrFcVxNX4s5c5M3Mh490yuDnBOiBYCV05K173ctLGQtOPKRGQuKWSlW53B7eheBNnlBCPFoILSmxcTzxAc6w42</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/EzAIfj83dfjfbrhd0VrLhfNSg8GUpubNhUDgyc-dSuIVTOclcxt0uliFO-DBV40eUmWfXTh_0CkjV7WYCN9HC9k50ulZr83n5zb2OVuknMvHIi-odFK-WNZxDMUcOrDZaYTgOjG5wpmFTlfBTjR_j-2.png</image:loc><image:caption>EzAIfj83dfjfbrhd0VrLhfNSg8GUpubNhUDgycdSuIVTOclcxt0uliFODBV40eUmWfXTh0CkjV7WYCN9HC9k50ulZr83n5zb2OVuknMvHIiodFKWNZxDMUcOrDZaYTgOjG5wpmFTlfBTjRj2</image:caption><image:title>EzAIfj83dfjfbrhd0VrLhfNSg8GUpubNhUDgycdSuIVTOclcxt0uliFODBV40eUmWfXTh0CkjV7WYCN9HC9k50ulZr83n5zb2OVuknMvHIiodFKWNZxDMUcOrDZaYTgOjG5wpmFTlfBTjRj2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1088608128-1.jpg</image:loc><image:caption>GettyImages10886081281</image:caption><image:title>GettyImages10886081281</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1179981569-2.jpg</image:loc><image:caption>GettyImages11799815692</image:caption><image:title>GettyImages11799815692</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1492377092%20(1).jpg</image:loc><image:caption>GettyImages14923770921</image:caption><image:title>GettyImages14923770921</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled-2.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled2</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><lastmod>2025-09-29</lastmod></url><url><loc>https://kadence.com/knowledge/building-brand-loyalty-with-gen-z/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1219583078.jpg</image:loc><image:caption>GettyImages1219583078</image:caption><image:title>GettyImages1219583078</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Screen-Shot-2024-11-18-at-4_22_46-PM.png</image:loc><image:caption>ScreenShot20241118at42246PM</image:caption><image:title>ScreenShot20241118at42246PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-84.png</image:loc><image:caption>Sampleforblogpost84</image:caption><image:title>Sampleforblogpost84</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Screen-Shot-2024-11-18-at-4_18_58-PM.png</image:loc><image:caption>ScreenShot20241118at41858PM</image:caption><image:title>ScreenShot20241118at41858PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Building%20Brand%20Loyalty%20with%20Gen%20Z.jpg</image:loc><image:caption>BuildingBrandLoyaltywithGenZ</image:caption><image:title>BuildingBrandLoyaltywithGenZ</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-Modern-Plate-1-1024x535.png</image:loc><image:caption>globaldiningtrends</image:caption><image:title>TheModernPlate11024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Screen-Shot-2024-11-18-at-4_25_17-PM.png</image:loc><image:caption>ScreenShot20241118at42517PM</image:caption><image:title>ScreenShot20241118at42517PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Screen-Shot-2024-11-18-at-4_21_08-PM.png</image:loc><image:caption>ScreenShot20241118at42108PM</image:caption><image:title>ScreenShot20241118at42108PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-12.png</image:loc><image:caption>CopyofSampleforblogpost12</image:caption><image:title>CopyofSampleforblogpost12</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-1024x535.png</image:loc><image:caption>Submitaresearchbrief</image:caption><image:title>submitaresearchbrief41024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><lastmod>2025-10-23</lastmod></url><url><loc>https://kadence.com/knowledge/the-integral-role-of-focus-groups-in-modern-healthcare/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972.jpg</image:loc><image:caption>GettyImages910144972</image:caption><image:title>GettyImages910144972</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-22.png</image:loc><image:caption>Sampleforblogpost22</image:caption><image:title>Sampleforblogpost22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/As-introduction-to-Data-collection-in-marketing-research.jpg</image:loc><image:caption>AsintroductiontoDatacollectioninmarketingresearch</image:caption><image:title>AsintroductiontoDatacollectioninmarketingresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20191003_Green_brick.jpg</image:loc><image:caption>20191003Greenbrick</image:caption><image:title>20191003Greenbrick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V1-1024x536-Sep-16-2025-11-06-01-5583-AM.png</image:loc><image:caption>GENZGenZV11024x536Sep1620251106015583AM</image:caption><image:title>GENZGenZV11024x536Sep1620251106015583AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><lastmod>2025-09-19</lastmod></url><url><loc>https://kadence.com/office/market-research-agency-phoenix</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:caption><image:title>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611.jpg</image:loc><image:caption>WHclaybankshwLAI5lRhdMunsplash1e1614876480611</image:caption><image:title>WHclaybankshwLAI5lRhdMunsplash1e1614876480611</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRSOpperationsAwardsTrophy</image:caption><image:title>WIPmrsoppies2216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WIInsightActivation</image:caption><image:title>WIInsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>MarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMmrsoppies216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2020</image:caption><image:title>WIMAOTYcrop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WIFieldworkServices</image:caption><image:title>WIFieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WLASALOGO2017144x46</image:caption><image:title>WLASALOGO2017144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WHanastasiadulgierQboRVYU6sfQunsplash12180x1090</image:caption><image:title>WHanastasiadulgierQboRVYU6sfQunsplash12180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>QuirksSupplieroftheYearKadenceInternational</image:caption><image:title>WIMQuirkAwards1881216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ESOMAR-Congress-2023-Winner-216x216.jpg</image:loc><image:caption>WIMESOMARCongress2023Winner216x216</image:caption><image:title>WIMESOMARCongress2023Winner216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>MarketingInteractiveAgencyoftheYearWinnerGold2021</image:caption><image:title>WIMmarketinginteractiveagencyoftheyear2021gold216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>KadenceInternationalisHighlyCommendedforGlobalAgencyofTheYear</image:caption><image:title>WIMGlobalAgencycop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wallstreetjournallogo</image:caption><image:title>wallstreetjournallogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIMedwardheuKyzXEc2ksunsplash1814x372</image:caption><image:title>WIMedwardheuKyzXEc2ksunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIMchuttersnapmfo1E7omzkunsplash720x216</image:caption><image:title>WIMchuttersnapmfo1E7omzkunsplash720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wallstreetjournal-logo-217x120.png</image:loc><image:caption>wallstreetjournallogo217x120</image:caption><image:title>wallstreetjournallogo217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagersplayingsport</image:caption><image:title>WIMgirlsonwhiteredjerseyplayinghandgame1634652720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>KadenceInternationalMarketResearchAgencyoftheYearSingapore</image:caption><image:title>WIMOptimizedimage131216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WIBrandAndAdvertising</image:caption><image:title>WIBrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WICustomerAndMarket</image:caption><image:title>WICustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2021</image:caption><image:title>WIMAOTYMR1216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>BestDataCollectionFinalistMarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMBestDataCollection216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:caption><image:title>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WIProductDevelopment</image:caption><image:title>WIProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090.jpg</image:loc><image:caption>WHshanelahiDDiLYtF88wunsplashscaled2180x1090</image:caption><image:title>WHshanelahiDDiLYtF88wunsplashscaled2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURAInnovationoftheYearaward</image:caption><image:title>WIMFinalistlogoLARGE216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>KadenceteamcollectingAgencyoftheYearaward</image:caption><image:title>WIMJOE43941216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090.jpg</image:loc><image:caption>WIMphotoofpeopleleaningonwoodentable31846142180x1090</image:caption><image:title>WIMphotoofpeopleleaningonwoodentable31846142180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><lastmod>2026-03-10</lastmod></url><url><loc>https://kadence.com/knowledge/the-next-billion-shoppers-are-online-and-theyre-not-shopping-like-you-think-they-are/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1181405477.jpg</image:loc><image:caption>GettyImages1181405477</image:caption><image:title>GettyImages1181405477</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1351767347-1.jpg</image:loc><image:caption>GettyImages13517673471</image:caption><image:title>GettyImages13517673471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-4-07-1-1024x536.png</image:loc><image:caption>ThedefinitiveguidetoGenZ</image:caption><image:title>GENZGenZ40711024x536</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/admin-ajax%20(2).png</image:loc><image:caption>adminajax2</image:caption><image:title>adminajax2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-3-1024x535.png</image:loc><image:caption>Submityourmarketresearchbrief</image:caption><image:title>submitaresearchbrief31024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/sample-size-calculator/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_tooltip.png</image:loc><image:caption>ICtooltip</image:caption><image:title>ICtooltip</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/jakub-zerdzicki-heiYgqp0Tsk-unsplash-scaled-1090x545.jpg</image:loc><image:caption>jakubzerdzickiheiYgqp0Tskunsplashscaled1090x545</image:caption><image:title>jakubzerdzickiheiYgqp0Tskunsplashscaled1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><lastmod>2025-09-08</lastmod></url><url><loc>https://kadence.com/knowledge/what-makes-vietnam-an-attractive-destination/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-52.png</image:loc><image:caption>Sampleforblogpost52</image:caption><image:title>Sampleforblogpost52</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-60.png</image:loc><image:caption>Sampleforblogpost60</image:caption><image:title>Sampleforblogpost60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1134712378-1.jpg</image:loc><image:caption>GettyImages11347123781</image:caption><image:title>GettyImages11347123781</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><lastmod>2025-09-18</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/trend-report-changing-gears/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/AUTOMOTIVE-TRENDS-2025-COVER-2-241x300.png</image:loc><image:caption>AUTOMOTIVETRENDS2025COVER2241x300</image:caption><image:title>AUTOMOTIVETRENDS2025COVER2241x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1226119399-scaled.jpg</image:loc><image:caption>GettyImages1226119399scaled</image:caption><image:title>GettyImages1226119399scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><lastmod>2025-10-02</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/thailands-male-grooming-market-is-booming/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-32-2.png</image:loc><image:caption>CopyofSampleforblogpost322</image:caption><image:title>CopyofSampleforblogpost322</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200604-07dan-freeman-G4E6PcOt4Ps-unsplash-1.jpg</image:loc><image:caption>2020060407danfreemanG4E6PcOt4Psunsplash1</image:caption><image:title>2020060407danfreemanG4E6PcOt4Psunsplash1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-Faces-of-Beauty-1024x535-4.png</image:loc><image:caption>TheFacesofBeauty1024x5354</image:caption><image:title>TheFacesofBeauty1024x5354</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Opportunity-analysis-17-1024x535-2.png</image:loc><image:caption>Opportunityanalysis171024x5352</image:caption><image:title>Opportunityanalysis171024x5352</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Opportunity-analysis-25-1024x535-2.png</image:loc><image:caption>Opportunityanalysis251024x5352</image:caption><image:title>Opportunityanalysis251024x5352</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/siora-photography-cixohzDpNIo-unsplash-scaled.jpg</image:loc><image:caption>sioraphotographycixohzDpNIounsplashscaled</image:caption><image:title>sioraphotographycixohzDpNIounsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20191003_Green_brick.jpg</image:loc><image:caption>20191003Greenbrick</image:caption><image:title>20191003Greenbrick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-1-1024x535.png</image:loc><image:caption>Submitaresearchbrief</image:caption><image:title>submitaresearchbrief11024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Kajornkiat%20Kiatsunthorn.jpg</image:loc><image:caption>KajornkiatKiatsunthorn</image:caption><image:title>KajornkiatKiatsunthorn</image:title></image:image><lastmod>2025-10-27</lastmod></url><url><loc>https://kadence.com/knowledge/how-to-write-an-effective-international-market-research-report/</loc><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-1-1024x535.png</image:loc><image:caption>Submitaresearchbrief</image:caption><image:title>submitaresearchbrief11024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-495215934.jpg</image:loc><image:caption>GettyImages495215934</image:caption><image:title>GettyImages495215934</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972.jpg</image:loc><image:caption>GettyImages910144972</image:caption><image:title>GettyImages910144972</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Travel-Travel-personas-1024x535.png</image:loc><image:caption>typesoftravelers</image:caption><image:title>TravelTravelpersonas1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/As-introduction-to-Data-collection-in-marketing-research.jpg</image:loc><image:caption>AsintroductiontoDatacollectioninmarketingresearch</image:caption><image:title>AsintroductiontoDatacollectioninmarketingresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/thisisengineering-raeng-DbLlKd8u2Rw-unsplash-scaled.jpg</image:loc><image:caption>thisisengineeringraengDbLlKd8u2Rwunsplashscaled</image:caption><image:title>thisisengineeringraengDbLlKd8u2Rwunsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><lastmod>2026-02-18</lastmod></url><url><loc>https://kadence.com/knowledge/rural-market-research-challenges-and-methodologies/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1332629826.jpg</image:loc><image:caption>GettyImages1332629826</image:caption><image:title>GettyImages1332629826</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Sachit%20Gupta.png</image:loc><image:caption>SachitGupta</image:caption><image:title>SachitGupta</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1321462048-1.jpg</image:loc><image:caption>GettyImages13214620481</image:caption><image:title>GettyImages13214620481</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><lastmod>2025-09-21</lastmod></url><url><loc>https://kadence.com/knowledge/the-impact-of-consumer-food-choices-on-singapores-food-and-beverage-growth/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-1-1024x535.png</image:loc><image:caption>Submitaresearchbrief</image:caption><image:title>submitaresearchbrief11024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1351767347-1.jpg</image:loc><image:caption>GettyImages13517673471</image:caption><image:title>GettyImages13517673471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-2024-07-01T103944_383-1.png</image:loc><image:caption>Sampleforblogpost20240701T1039443831</image:caption><image:title>Sampleforblogpost20240701T1039443831</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Trend-4-Learn-about-the-trend-of-bite-sized-entertainment-1024x512.png</image:loc><image:caption>Trend4Learnaboutthetrendofbitesizedentertainment1024x512</image:caption><image:title>Trend4Learnaboutthetrendofbitesizedentertainment1024x512</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/The%20Impact%20of%20Consumer%20Food%20Choices%20on%20Singapore%E2%80%99s%20F&amp;B%20Growth.jpg</image:loc><image:caption>TheImpactofConsumerFoodChoicesonSingaporesFBGrowth</image:caption><image:title>TheImpactofConsumerFoodChoicesonSingaporesFBGrowth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Blog-3-B@3x-1024x737-2.png</image:loc><image:caption>Blog3B3x1024x7372</image:caption><image:title>Blog3B3x1024x7372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported%20sitepage%20images/AD_4nXdpPmj41CQ7z8nNx-_3o0R-ltimzVwW56xiiyBlfl1fw5fdk_VzEKVbyIgnzo65ysK1X5vJK2raLH2l4w4DyvF3eSBrGcDjdOck1LMo05Fw36FU2WDi7ykPcm4cjI_oA3pKA8TvE2YZIg85o.png</image:loc><image:caption>AD4nXdpPmj41CQ7z8nNx3o0RltimzVwW56xiiyBlfl1fw5fdkVzEKVbyIgnzo65ysK1X5vJK2raLH2l4w4DyvF3eSBrGcDjdOck1LMo05Fw36FU2WDi7ykPcm4cjIoA3pKA8TvE2YZIg85o</image:caption><image:title>AD4nXdpPmj41CQ7z8nNx3o0RltimzVwW56xiiyBlfl1fw5fdkVzEKVbyIgnzo65ysK1X5vJK2raLH2l4w4DyvF3eSBrGcDjdOck1LMo05Fw36FU2WDi7ykPcm4cjIoA3pKA8TvE2YZIg85o</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Ashutosh%20Awasthi.jpeg</image:loc><image:caption>AshutoshAwasthi</image:caption><image:title>AshutoshAwasthi</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1.jpg</image:loc><image:caption>20200129Header1</image:caption><image:title>20200129Header1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><lastmod>2025-10-27</lastmod></url><url><loc>https://kadence.com/knowledge/the-rise-of-the-wristband-nation/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-1-1024x535.png</image:loc><image:caption>DownloadourAgencyCredentials</image:caption><image:title>downloadagencycredentialsorbrochure11024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages1162094164scaled</image:caption><image:title>GettyImages1162094164scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/admin-ajax.png</image:loc><image:caption>adminajax</image:caption><image:title>adminajax</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Feeling-Good-cover-ad-1024x535.png</image:loc><image:caption>fitnessmedtechindustrytrendsreport</image:caption><image:title>FeelingGoodcoverad1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20191003_Green_brick.jpg</image:loc><image:caption>20191003Greenbrick</image:caption><image:title>20191003Greenbrick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-new-gen-x-influence-economy/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/adrianna-geo-_C2Rgp0GDn4-unsplash-scaled-e1621847384673.jpg</image:loc><image:caption>adriannageoC2Rgp0GDn4unsplashscalede1621847384673</image:caption><image:title>adriannageoC2Rgp0GDn4unsplashscalede1621847384673</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/How%20Gen%20X%20Remembers%20Brands.png</image:loc><image:caption>HowGenXRemembersBrands</image:caption><image:title>HowGenXRemembersBrands</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Thailand%20IKEAs%20Come%20Home%20to%20the%20Table%20ad.png</image:loc><image:caption>ThailandIKEAsComeHometotheTablead</image:caption><image:title>ThailandIKEAsComeHometotheTablead</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2207736167.jpg</image:loc><image:caption>GettyImages2207736167</image:caption><image:title>GettyImages2207736167</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2220539132.jpg</image:loc><image:caption>GettyImages2220539132</image:caption><image:title>GettyImages2220539132</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/The%20New%20Gen%20X%20Influence%20Economy.png</image:loc><image:caption>TheNewGenXInfluenceEconomy</image:caption><image:title>TheNewGenXInfluenceEconomy</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-1024x535.png</image:loc><image:caption>Submitaresearchbrief</image:caption><image:title>submitaresearchbrief41024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2156057713.jpg</image:loc><image:caption>GettyImages2156057713</image:caption><image:title>GettyImages2156057713</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Why%20Gen%20X%20Follows%20Brands%20Online.png</image:loc><image:caption>WhyGenXFollowsBrandsOnline</image:caption><image:title>WhyGenXFollowsBrandsOnline</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Why-modern-millennials-love-nostalgia-2-1024x512.png</image:loc><image:caption>Whymodernmillennialslovenostalgia</image:caption><image:title>Whymodernmillennialslovenostalgia21024x512</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><lastmod>2025-12-05</lastmod></url><url><loc>https://kadence.com/service/emerging-research-methods/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>KadenceIndiaofficeteam</image:caption><image:title>WIMIndiaOffice88x88002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WLMarsInclogo2019392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_yoodo_gobear_web_logo-392x133.png</image:loc><image:caption>GoBear</image:caption><image:title>WLyoodogobearweblogo392x133</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIMTestimonials3903x651001</image:caption><image:title>WIMTestimonials3903x651001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLdiscoverchannellogo392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>KadenceUKofficeteam</image:caption><image:title>WIMUKOffice88x8813</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>MarketresearchinAsia</image:caption><image:title>WIMPhilippinesOffice88x88009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogo288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>ConductingOnlineResearchinAsia2</image:caption><image:title>WIMConductingOnlineResearchinAsia2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>KadenceChinaofficeteam</image:caption><image:title>WIMKadenceChina88x88001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1346430565.jpg</image:loc><image:caption>GettyImages1346430565</image:caption><image:title>GettyImages1346430565</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-philippines-88x88.jpg</image:loc><image:caption>officephilippines88x88</image:caption><image:title>officephilippines88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1288712636.jpg</image:loc><image:caption>GettyImages1288712636</image:caption><image:title>GettyImages1288712636</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1139733438-scaled.jpg</image:loc><image:caption>GettyImages1139733438scaled</image:caption><image:title>GettyImages1139733438scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>JapanTokyo</image:caption><image:title>WIMJapanOffice88x88006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>KadenceIndia</image:caption><image:title>WIMIndiaOffice88x88003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_logo-d-smu.svg</image:loc><image:caption>WLlogodsmu</image:caption><image:title>WLlogodsmu</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>KadenceThailand</image:caption><image:title>WIMThailandOffice88x8811</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>KadenceIndonesia</image:caption><image:title>WIMIndonesiaOffice88x885</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>KadenceIndonesiaofficeteam</image:caption><image:title>WIMIndonesiaOffice88x884</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WLBridgestonelogo288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>BenefitTick</image:caption><image:title>WIiconbenefittick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>KadenceSingaporeofficeteam</image:caption><image:title>WIMKadenceSingaporeoffice88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432.jpg</image:loc><image:caption>BloombergNeuroscience</image:caption><image:title>WIMballshapedcirclecloseupdark414860copy1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>KadenceChina</image:caption><image:title>WIMarticle88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UKoffice</image:caption><image:title>WIMUKOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-66.png</image:loc><image:caption>Sampleforblogpost66</image:caption><image:title>Sampleforblogpost66</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Education-1440x432.jpg</image:loc><image:caption>WIMEducation1440x432</image:caption><image:title>WIMEducation1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bloomberg_Media_stack_blk-144x45.png</image:loc><image:caption>BloombergMedia</image:caption><image:title>WLBloombergMediastackblk144x45</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>ashopinTokyoJapan</image:caption><image:title>WIMJapanOffice88x88007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Emerging%20research%20methods_1090x545.jpg</image:loc><image:caption>Emergingresearchmethodologies</image:caption><image:title>WIMEmergingresearchmethods1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>KadenceUSAteamphoto</image:caption><image:title>WIMUSOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1464550329.jpg</image:loc><image:caption>GettyImages1464550329</image:caption><image:title>GettyImages1464550329</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL1200pxSamsungwordmarksvg144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/market-research-us.jpg</image:loc><image:caption>marketresearchus</image:caption><image:title>marketresearchus</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIMTestimonials3304x304002</image:caption><image:title>WIMTestimonials3304x304002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-vietnam.png</image:loc><image:caption>KadenceVietnamofficeteam</image:caption><image:title>officevietnam</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Annie-spratt_720x216.jpg</image:loc><image:caption>WIMAnniespratt720x216</image:caption><image:title>WIMAnniespratt720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/knowledge/vets-on-demand-redefine-the-future-of-pet-healthcare/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Amy%20Lo_202406_006.jpg</image:loc><image:caption>TPAmyLo202406006</image:caption><image:title>TPAmyLo202406006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-2205407624.jpg</image:loc><image:caption>GettyImages2205407624</image:caption><image:title>GettyImages2205407624</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Pets-Who-Are-Todays-Pet-Parents-1-1024x535.png</image:loc><image:caption>WhoAreTodaysPetParents</image:caption><image:title>PetsWhoAreTodaysPetParents11024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1318673904-1.jpg</image:loc><image:caption>GettyImages13186739041</image:caption><image:title>GettyImages13186739041</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/brand-story-pawp-animal-care.png</image:loc><image:caption>brandstorypawpanimalcare</image:caption><image:title>brandstorypawpanimalcare</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Where-Pet-Telehealth-is-Gaining-Ground_-1-658x1024.png</image:loc><image:caption>CopyofWherePetTelehealthisGainingGround1658x1024</image:caption><image:title>CopyofWherePetTelehealthisGainingGround1658x1024</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1.jpg</image:loc><image:caption>20200129Header1</image:caption><image:title>20200129Header1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20191003_Green_brick.jpg</image:loc><image:caption>20191003Greenbrick</image:caption><image:title>20191003Greenbrick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-3-1024x535.png</image:loc><image:caption>Submityourmarketresearchbrief</image:caption><image:title>submitaresearchbrief31024x535</image:title></image:image><lastmod>2025-10-28</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-japan-is-shaping-the-future-of-everyday-ai/</loc><lastmod>2025-11-12</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/seven-technology-trends-transforming-market-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages1162094164scaled</image:caption><image:title>GettyImages1162094164scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972-2.jpg</image:loc><image:caption>GettyImages9101449722</image:caption><image:title>GettyImages9101449722</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1305487364-1-1.jpg</image:loc><image:caption>GettyImages130548736411</image:caption><image:title>GettyImages130548736411</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-670967580-e1653066421395-2.jpg</image:loc><image:caption>GettyImages670967580e16530664213952</image:caption><image:title>GettyImages670967580e16530664213952</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><lastmod>2025-09-26</lastmod></url><url><loc>https://kadence.com/knowledge/how-the-smart-spend-mindset-is-reshaping-the-luxury-market/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1351767347-1.jpg</image:loc><image:caption>GettyImages13517673471</image:caption><image:title>GettyImages13517673471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-2.png</image:loc><image:caption>downloadagencycredentialsorbrochure2</image:caption><image:title>downloadagencycredentialsorbrochure2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Why-modern-millennials-love-nostalgia-2-1024x512.png</image:loc><image:caption>Whymodernmillennialslovenostalgia</image:caption><image:title>Whymodernmillennialslovenostalgia21024x512</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/admin-ajax%20(2).jpg</image:loc><image:caption>adminajax2</image:caption><image:title>adminajax2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1.jpg</image:loc><image:caption>20200129Header1</image:caption><image:title>20200129Header1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1181405477.jpg</image:loc><image:caption>GettyImages1181405477</image:caption><image:title>GettyImages1181405477</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/vets-on-demand-are-redefining-the-future-of-pet-healthcare-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-3-1024x535.png</image:loc><image:caption>Submityourmarketresearchbrief</image:caption><image:title>submitaresearchbrief31024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1318673904-1-2.jpg</image:loc><image:caption>GettyImages131867390412</image:caption><image:title>GettyImages131867390412</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Amy%20Lo_202406_006.jpg</image:loc><image:caption>TPAmyLo202406006</image:caption><image:title>TPAmyLo202406006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Where-Pet-Telehealth-is-Gaining-Ground_-1-658x1024-1.png</image:loc><image:caption>CopyofWherePetTelehealthisGainingGround1658x10241</image:caption><image:title>CopyofWherePetTelehealthisGainingGround1658x10241</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20191003_Green_brick.jpg</image:loc><image:caption>20191003Greenbrick</image:caption><image:title>20191003Greenbrick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Pets-Who-Are-Todays-Pet-Parents-1-1024x535-4.png</image:loc><image:caption>PetsWhoAreTodaysPetParents11024x5354</image:caption><image:title>PetsWhoAreTodaysPetParents11024x5354</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-2205407624-1.jpg</image:loc><image:caption>GettyImages22054076241</image:caption><image:title>GettyImages22054076241</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><lastmod>2025-10-28</lastmod></url><url><loc>https://kadence.com/en-us/office/market-research-in-japan/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WIFieldworkServices</image:caption><image:title>WIFieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_puzzle.svg</image:loc><image:caption>puzzle</image:caption><image:title>WIpuzzle</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_green-user-27x27.png</image:loc><image:caption>WIgreenuser27x27</image:caption><image:title>WIgreenuser27x27</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_meeting.svg</image:loc><image:caption>WImeeting</image:caption><image:title>WImeeting</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611.jpg</image:loc><image:caption>claybankshwLAI5lRhdMunsplash1e1614876480611</image:caption><image:title>claybankshwLAI5lRhdMunsplash1e1614876480611</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIMedwardheuKyzXEc2ksunsplash1814x372</image:caption><image:title>WIMedwardheuKyzXEc2ksunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WIBrandAndAdvertising</image:caption><image:title>WIBrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611.jpg</image:loc><image:caption>WHclaybankshwLAI5lRhdMunsplash1e1614876480611</image:caption><image:title>WHclaybankshwLAI5lRhdMunsplash1e1614876480611</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_real-estate.svg</image:loc><image:caption>WIrealestate</image:caption><image:title>WIrealestate</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:caption><image:title>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WIInsightActivation</image:caption><image:title>WIInsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_location-1.svg</image:loc><image:caption>WIlocation1</image:caption><image:title>WIlocation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WHanastasiadulgierQboRVYU6sfQunsplash12180x1090</image:caption><image:title>WHanastasiadulgierQboRVYU6sfQunsplash12180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_annie-spratt-0cPSKUEANqU-unsplash-1440x432.jpg</image:loc><image:caption>WIManniespratt0cPSKUEANqUunsplash1440x432</image:caption><image:title>WIManniespratt0cPSKUEANqUunsplash1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>ConductingOnlineResearchinAsia2</image:caption><image:title>WIMConductingOnlineResearchinAsia2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_computer.svg</image:loc><image:caption>WIcomputer</image:caption><image:title>WIcomputer</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090.jpg</image:loc><image:caption>WHshanelahiDDiLYtF88wunsplashscaled2180x1090</image:caption><image:title>WHshanelahiDDiLYtF88wunsplashscaled2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_global.svg</image:loc><image:caption>WIglobal</image:caption><image:title>WIglobal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216.jpg</image:loc><image:caption>WIMdebbyhudsonjcc8sxK2Adwunsplash1720x216</image:caption><image:title>WIMdebbyhudsonjcc8sxK2Adwunsplash1720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premiumhomeappliancesfridgewashingmachine</image:caption><image:title>WIMPremiumhomeappliancesfridgewashingmachine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WICustomerAndMarket</image:caption><image:title>WICustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/yoodo_gobear.png</image:loc><image:caption>yoodogobear</image:caption><image:title>yoodogobear</image:title></image:image><lastmod>2025-10-16</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-retailers-are-redefining-loyalty-programs-in-the-subscription-economy-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20191003_Green_brick.jpg</image:loc><image:caption>20191003Greenbrick</image:caption><image:title>20191003Greenbrick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1351767347.jpg</image:loc><image:caption>GettyImages1351767347</image:caption><image:title>GettyImages1351767347</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-2186653699-1.jpg</image:loc><image:caption>GettyImages21866536991</image:caption><image:title>GettyImages21866536991</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-3-1024x535-Sep-19-2025-06-46-57-1378-PM.png</image:loc><image:caption>downloadagencycredentialsorbrochure31024x535Sep1920250646571378PM</image:caption><image:title>downloadagencycredentialsorbrochure31024x535Sep1920250646571378PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Why-modern-millennials-are-less-brand-loyal-1-1024x512-Sep-19-2025-06-46-37-9083-PM.png</image:loc><image:caption>Whymodernmillennialsarelessbrandloyal11024x512Sep1920250646379083PM</image:caption><image:title>Whymodernmillennialsarelessbrandloyal11024x512Sep1920250646379083PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-11-3.png</image:loc><image:caption>CopyofSampleforblogpost113</image:caption><image:title>CopyofSampleforblogpost113</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><lastmod>2025-10-23</lastmod></url><url><loc>https://kadence.com/knowledge/the-organic-wave-global-trends-and-consumer-attitudes-shaping-the-future-of-food/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Organic-Valley-Milk-1024x557.png</image:loc><image:caption>OrganicValleyMilk1024x557</image:caption><image:title>OrganicValleyMilk1024x557</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1351767347-1.jpg</image:loc><image:caption>GettyImages13517673471</image:caption><image:title>GettyImages13517673471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Oisix-ra-daichi-Inc_-Japan-1024x576.png</image:loc><image:caption>OisixradaichiIncJapan1024x576</image:caption><image:title>OisixradaichiIncJapan1024x576</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/5-16-1024x535.png</image:loc><image:caption>traveltrends</image:caption><image:title>5161024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1.jpg</image:loc><image:caption>20200129Header1</image:caption><image:title>20200129Header1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/East-Bali-Cashews-1024x679.png</image:loc><image:caption>EastBaliCashews1024x679</image:caption><image:title>EastBaliCashews1024x679</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/24-Mantra-India-1024x441.png</image:loc><image:caption>24MantraIndia1024x441</image:caption><image:title>24MantraIndia1024x441</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Abel-and-Cole-UK.png</image:loc><image:caption>AbelandColeUK</image:caption><image:title>AbelandColeUK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Fair-Price.png</image:loc><image:caption>FairPrice</image:caption><image:title>FairPrice</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/pioneers-in-organic-transition.png</image:loc><image:caption>pioneersinorganictransition</image:caption><image:title>pioneersinorganictransition</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V7-1024x535.png</image:loc><image:caption>guidetogenz</image:caption><image:title>GENZGenZV71024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1388211635.jpg</image:loc><image:caption>GettyImages1388211635</image:caption><image:title>GettyImages1388211635</image:title></image:image><lastmod>2025-11-03</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-to-measure-brand-recall-in-diverse-markets/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972-2.jpg</image:loc><image:caption>GettyImages9101449722</image:caption><image:title>GettyImages9101449722</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-85-2.png</image:loc><image:caption>Sampleforblogpost852</image:caption><image:title>Sampleforblogpost852</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-35-2.png</image:loc><image:caption>CopyofSampleforblogpost352</image:caption><image:title>CopyofSampleforblogpost352</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-32-1024x535.png</image:loc><image:caption>brandanalysis</image:caption><image:title>1321024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-3-1024x535.png</image:loc><image:caption>DownloadourCredentials</image:caption><image:title>downloadagencycredentialsorbrochure31024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1219583078-2.jpg</image:loc><image:caption>GettyImages12195830782</image:caption><image:title>GettyImages12195830782</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><lastmod>2025-11-04</lastmod></url><url><loc>https://kadence.com/knowledge/why-concept-testing-breaks-down-when-pricing-is-ongoing/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2205287812.jpg</image:loc><image:caption>GettyImages2205287812</image:caption><image:title>GettyImages2205287812</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1321462048-1.jpg</image:loc><image:caption>GettyImages13214620481</image:caption><image:title>GettyImages13214620481</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535.png</image:loc><image:caption>submityourbrief</image:caption><image:title>submitaresearchbrief21024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/TREND4-Every-Snack-Bite-Counts.png</image:loc><image:caption>TREND4EverySnackBiteCounts</image:caption><image:title>TREND4EverySnackBiteCounts</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2231135271.jpg</image:loc><image:caption>GettyImages2231135271</image:caption><image:title>GettyImages2231135271</image:title></image:image><lastmod>2026-03-04</lastmod></url><url><loc>https://kadence.com/office/vietnam/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WIInsightActivation</image:caption><image:title>WIInsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-52.png</image:loc><image:caption>Sampleforblogpost52</image:caption><image:title>Sampleforblogpost52</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_BBGMEDIA2018-1280x720-1-392x123.jpg</image:loc><image:caption>WLBBGMEDIA20181280x7201392x123</image:caption><image:title>WLBBGMEDIA20181280x7201392x123</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>MarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMmrsoppies216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogosvg392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2020</image:caption><image:title>WIMAOTYcrop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Kengo-600x600.jpg</image:loc><image:caption>TPKengo600x600</image:caption><image:title>TPKengo600x600</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WIProductDevelopment</image:caption><image:title>WIProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>MarketingInteractiveAgencyoftheYearWinnerGold2021</image:caption><image:title>WIMmarketinginteractiveagencyoftheyear2021gold216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>QuirksSupplieroftheYearKadenceInternational</image:caption><image:title>WIMQuirkAwards1881216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WLMarsInclogo2019392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>BestDataCollectionFinalistMarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMBestDataCollection216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-220x240.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi220x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Slider-Vietnam_1418x534.gif</image:loc><image:caption>SliderVietnam</image:caption><image:title>WIMSliderVietnam1418x534</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-Vietnam_720x216.jpg</image:loc><image:caption>KadenceVietnam</image:caption><image:title>WIMKadenceVietnam720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WIFieldworkServices</image:caption><image:title>WIFieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>ConductingOnlineResearchinAsia2</image:caption><image:title>WIMConductingOnlineResearchinAsia2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence-Vietnam-e1595424346393-1024x598.png</image:loc><image:caption>KadenceVietname15954243463931024x598</image:caption><image:title>KadenceVietname15954243463931024x598</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Dam-Mai-Ngan_300x300.jpg</image:loc><image:caption>DamMaiNgan</image:caption><image:title>TPDamMaiNgan300x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURAInnovationoftheYearaward</image:caption><image:title>WIMFinalistlogoLARGE216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1134712378-1.jpg</image:loc><image:caption>GettyImages11347123781</image:caption><image:title>GettyImages11347123781</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2021</image:caption><image:title>WIMAOTYMR1216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WICustomerAndMarket</image:caption><image:title>WICustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Samsung-392x64.png</image:loc><image:caption>Samsung</image:caption><image:title>WLSamsung392x64</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/How%20Vietnam%E2%80%99s%20Millennials%20and%20Gen%20Z%20Are%20Redefining%20Progress.jpg</image:loc><image:caption>HowVietnamsMillennialsandGenZAreRedefiningProgress</image:caption><image:title>HowVietnamsMillennialsandGenZAreRedefiningProgress</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>KadenceInternationalisHighlyCommendedforGlobalAgencyofTheYear</image:caption><image:title>WIMGlobalAgencycop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRSOpperationsAwardsTrophy</image:caption><image:title>WIPmrsoppies2216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>KadenceteamcollectingAgencyoftheYearaward</image:caption><image:title>WIMJOE43941216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200604_04VNstephane-vermeulin-dh0oMS-W8Pw-unsplash-scaled.jpg</image:loc><image:caption>2020060404VNstephanevermeulindh0oMSW8Pwunsplashscaled</image:caption><image:title>2020060404VNstephanevermeulindh0oMSW8Pwunsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>KadenceInternationalMarketResearchAgencyoftheYearSingapore</image:caption><image:title>WIMOptimizedimage131216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WIBrandAndAdvertising</image:caption><image:title>WIBrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1490902557-1.jpg</image:loc><image:caption>GettyImages14909025571</image:caption><image:title>GettyImages14909025571</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-5-392x178.png</image:loc><image:caption>WLunilever35392x178</image:caption><image:title>WLunilever35392x178</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLdiscoverchannellogo392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Vietnam_1024x766.png</image:loc><image:caption>Hanoi</image:caption><image:title>WIMVietnam1024x766</image:title></image:image><lastmod>2025-10-16</lastmod></url><url><loc>https://kadence.com/en-us/services-category/new-product-development-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLdiscoverchannellogo392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_concept-testing.svg</image:loc><image:caption>WIconcepttesting</image:caption><image:title>WIconcepttesting</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UKoffice</image:caption><image:title>WIMUKOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Headers/WH_New-product-development-research-1090x545.jpg</image:loc><image:caption>Newproductdevelopmentresearch</image:caption><image:title>WHNewproductdevelopmentresearch1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>KadenceChina</image:caption><image:title>WIMarticle88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/havells%20logo.png</image:loc><image:caption>havellslogo</image:caption><image:title>havellslogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>KadenceUSAteamphoto</image:caption><image:title>WIMUSOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Proposition-development.svg</image:loc><image:caption>WIPropositiondevelopment</image:caption><image:title>WIPropositiondevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/treatwell.png</image:loc><image:caption>treatwell</image:caption><image:title>treatwell</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>KadenceUKofficeteam</image:caption><image:title>WIMUKOffice88x8813</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>KadenceIndonesia</image:caption><image:title>WIMIndonesiaOffice88x885</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>KadenceVietnam</image:caption><image:title>WIMVietnamOffice15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_product-testing.svg</image:loc><image:caption>WIproducttesting</image:caption><image:title>WIproducttesting</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogo288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>ConductingOnlineResearchinAsia2</image:caption><image:title>WIMConductingOnlineResearchinAsia2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>KadenceIndiaofficeteam</image:caption><image:title>WIMIndiaOffice88x88002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL1200pxSamsungwordmarksvg144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premiumhomeappliancesfridgewashingmachine</image:caption><image:title>WIMPremiumhomeappliancesfridgewashingmachine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>KadenceIndonesiaofficeteam</image:caption><image:title>WIMIndonesiaOffice88x884</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-15-2.png</image:loc><image:caption>Sampleforblogpost152</image:caption><image:title>Sampleforblogpost152</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/bloomberg%20logo.png</image:loc><image:caption>bloomberglogo</image:caption><image:title>bloomberglogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>KadencePhilippinesofficeteam</image:caption><image:title>WIMPhilippinesOffice88x88008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/Panasonic.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2194914514.jpg</image:loc><image:caption>GettyImages2194914514</image:caption><image:title>GettyImages2194914514</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-962105548%20(1)-1.jpg</image:loc><image:caption>GettyImages96210554811</image:caption><image:title>GettyImages96210554811</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>KadenceIndia</image:caption><image:title>WIMIndiaOffice88x88003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIMTestimonials3903x651001</image:caption><image:title>WIMTestimonials3903x651001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>KadenceSingaporeofficeteam</image:caption><image:title>WIMKadenceSingaporeoffice88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>MarketresearchinAsia</image:caption><image:title>WIMPhilippinesOffice88x88009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Samsung-392x64.png</image:loc><image:caption>Samsung</image:caption><image:title>WLSamsung392x64</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/icon_unilever.png</image:loc><image:caption>iconunilever</image:caption><image:title>iconunilever</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/WIM_ASA_LOGO_2017-288x93.png</image:loc><image:caption>AmericanStudentAssistancelogo</image:caption><image:title>WIMASALOGO2017288x93</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>KadenceThailand</image:caption><image:title>WIMThailandOffice88x8811</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WLMarsInclogo2019392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_pricing-research.svg</image:loc><image:caption>WIpricingresearch</image:caption><image:title>WIpricingresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/girls-on-white-red-jersey-playing-hand-game-163465-2-1440x432.jpg</image:loc><image:caption>girlsonwhiteredjerseyplayinghandgame16346521440x432</image:caption><image:title>girlsonwhiteredjerseyplayinghandgame16346521440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WIProductDevelopment</image:caption><image:title>WIProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WLBridgestonelogo288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/concept-validation.svg</image:loc><image:caption>conceptvalidation</image:caption><image:title>conceptvalidation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>JapanTokyo</image:caption><image:title>WIMJapanOffice88x88006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIMTestimonials3304x304002</image:caption><image:title>WIMTestimonials3304x304002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/iStock-2072804536.jpg</image:loc><image:caption>iStock2072804536</image:caption><image:title>iStock2072804536</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432.jpg</image:loc><image:caption>Plug</image:caption><image:title>WIMpaulhanaokaRJkKjLu8I9Iunsplash1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>ashopinTokyoJapan</image:caption><image:title>WIMJapanOffice88x88007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Sample%20for%20blog%20post%20%20(3).png</image:loc><image:caption>Sampleforblogpost3</image:caption><image:title>Sampleforblogpost3</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>KadenceChinaofficeteam</image:caption><image:title>WIMKadenceChina88x88001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><lastmod>2025-10-07</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-role-of-telephone-depth-interviews-in-market-research/</loc><video:video><video:thumbnail_loc>https://kadence.com/hubfs/Bianca-Video.mp4/medium.jpg</video:thumbnail_loc><video:title>Bianca-Video</video:title><video:description>Bianca-Video</video:description><video:content_loc>https://kadence.com/hubfs/Bianca-Video.mp4</video:content_loc><video:duration>237</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-17-1.png</image:loc><image:caption>CopyofSampleforblogpost171</image:caption><image:title>CopyofSampleforblogpost171</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-4-768x401-Sep-19-2025-07-21-32-1038-PM.png</image:loc><image:caption>downloadagencycredentialsorbrochure4768x401Sep1920250721321038PM</image:caption><image:title>downloadagencycredentialsorbrochure4768x401Sep1920250721321038PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972-2.jpg</image:loc><image:caption>GettyImages9101449722</image:caption><image:title>GettyImages9101449722</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled-2.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled2</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Trend-3-Uncover-the-trends-in-mobile-media-consumption-768x384-Sep-19-2025-07-27-47-5756-PM.png</image:loc><image:caption>Trend3Uncoverthetrendsinmobilemediaconsumption768x384Sep1920250727475756PM</image:caption><image:title>Trend3Uncoverthetrendsinmobilemediaconsumption768x384Sep1920250727475756PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><lastmod>2025-11-03</lastmod></url><url><loc>https://kadence.com/knowledge/how-vietnams-millennials-and-gen-z-are-redefining-progress/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-crcredentials-or-brochure-1.png</image:loc><image:caption>downloadagencycrcredentialsorbrochure1</image:caption><image:title>downloadagencycrcredentialsorbrochure1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-52.png</image:loc><image:caption>Sampleforblogpost52</image:caption><image:title>Sampleforblogpost52</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Banner-for-Internet-studies-11.png</image:loc><image:caption>BannerforInternetstudies11</image:caption><image:title>BannerforInternetstudies11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-84.png</image:loc><image:caption>Sampleforblogpost84</image:caption><image:title>Sampleforblogpost84</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/How%20Vietnam%E2%80%99s%20Millennials%20and%20Gen%20Z%20Are%20Redefining%20Progress.jpg</image:loc><image:caption>HowVietnamsMillennialsandGenZAreRedefiningProgress</image:caption><image:title>HowVietnamsMillennialsandGenZAreRedefiningProgress</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/knowledge/the-shopper-who-never-meant-to-shop/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1-1024x536-Sep-10-2025-04-03-29-3286-PM.png</image:loc><image:caption>submitaresearchbrief211024x536Sep1020250403293286PM</image:caption><image:title>submitaresearchbrief211024x536Sep1020250403293286PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1.jpg</image:loc><image:caption>20200129Header1</image:caption><image:title>20200129Header1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-2195230183.jpg</image:loc><image:caption>GettyImages2195230183</image:caption><image:title>GettyImages2195230183</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Trend-3-Uncover-the-trends-in-mobile-media-consumption-1024x512-2.png</image:loc><image:caption>Trend3Uncoverthetrendsinmobilemediaconsumption1024x5122</image:caption><image:title>Trend3Uncoverthetrendsinmobilemediaconsumption1024x5122</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2089465288.jpg</image:loc><image:caption>GettyImages2089465288</image:caption><image:title>GettyImages2089465288</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><lastmod>2025-09-19</lastmod></url><url><loc>https://kadence.com/knowledge/why-data-storytelling-is-essential-in-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-38.png</image:loc><image:caption>CopyofSampleforblogpost38</image:caption><image:title>CopyofSampleforblogpost38</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-3-1024x535-Sep-11-2025-08-51-46-7154-PM.png</image:loc><image:caption>downloadagencycredentialsorbrochure31024x535Sep1120250851467154PM</image:caption><image:title>downloadagencycredentialsorbrochure31024x535Sep1120250851467154PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/thisisengineering-raeng-DbLlKd8u2Rw-unsplash-scaled.jpg</image:loc><image:caption>thisisengineeringraengDbLlKd8u2Rwunsplashscaled</image:caption><image:title>thisisengineeringraengDbLlKd8u2Rwunsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972.jpg</image:loc><image:caption>GettyImages910144972</image:caption><image:title>GettyImages910144972</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/General-Uncover-the-latest-trends-in-global-media-consumption-1024x512-Sep-11-2025-08-35-25-7401-PM.png</image:loc><image:caption>GeneralUncoverthelatesttrendsinglobalmediaconsumption1024x512Sep1120250835257401PM</image:caption><image:title>GeneralUncoverthelatesttrendsinglobalmediaconsumption1024x512Sep1120250835257401PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><lastmod>2025-09-18</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-rise-of-neobanks-and-the-impact-on-traditional-banking/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1181405477.jpg</image:loc><image:caption>GettyImages1181405477</image:caption><image:title>GettyImages1181405477</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Cover-page-9-Fashion-Personas-1024x576-Sep-19-2025-08-47-19-2357-PM.png</image:loc><image:caption>Coverpage9FashionPersonas1024x576Sep1920250847192357PM</image:caption><image:title>Coverpage9FashionPersonas1024x576Sep1920250847192357PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/3-36-1024x535-Sep-19-2025-08-58-35-1491-PM.png</image:loc><image:caption>3361024x535Sep1920250858351491PM</image:caption><image:title>3361024x535Sep1920250858351491PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1305487364-1-1.jpg</image:loc><image:caption>GettyImages130548736411</image:caption><image:title>GettyImages130548736411</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-59-1.png</image:loc><image:caption>Sampleforblogpost591</image:caption><image:title>Sampleforblogpost591</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages1162094164scaled</image:caption><image:title>GettyImages1162094164scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><lastmod>2025-09-25</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-nintendo-conquered-the-uk-market-and-changed-gaming-forever-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1675449633-2.jpg</image:loc><image:caption>GettyImages16754496332</image:caption><image:title>GettyImages16754496332</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/wii-fit-2.png</image:loc><image:caption>wiifit2</image:caption><image:title>wiifit2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mario-Kart-DS-2.png</image:loc><image:caption>MarioKartDS2</image:caption><image:title>MarioKartDS2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-89-1-2.png</image:loc><image:caption>CopyofSampleforblogpost8912</image:caption><image:title>CopyofSampleforblogpost8912</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Why-millennials-demand-work-life-balance_-And-why-flexible-schedules-and-remote-work-are-here-to-stay-1-1024x512.png</image:loc><image:caption>Whymillennialsdemandworklifebalance</image:caption><image:title>WhymillennialsdemandworklifebalanceAndwhyflexibleschedulesandremoteworkareheretostay11024x512</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Nintendo-ad-1024x512.png</image:loc><image:caption>Nintendoad1024x512</image:caption><image:title>Nintendoad1024x512</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-Touch-Generations-campaign.png</image:loc><image:caption>TheTouchGenerationscampaign</image:caption><image:title>TheTouchGenerationscampaign</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/nintendo-ds-2.png</image:loc><image:caption>nintendods2</image:caption><image:title>nintendods2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Just-Dance-2.png</image:loc><image:caption>JustDance2</image:caption><image:title>JustDance2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-1-1024x535.png</image:loc><image:caption>Submitaresearchbrief</image:caption><image:title>submitaresearchbrief11024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1954175226-2.jpg</image:loc><image:caption>GettyImages19541752262</image:caption><image:title>GettyImages19541752262</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20191003_Green_brick.jpg</image:loc><image:caption>20191003Greenbrick</image:caption><image:title>20191003Greenbrick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/wii-game-2.png</image:loc><image:caption>wiigame2</image:caption><image:title>wiigame2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/playstation3-2.png</image:loc><image:caption>playstation32</image:caption><image:title>playstation32</image:title></image:image><lastmod>2025-10-25</lastmod></url><url><loc>https://kadence.com/ja/podcast/ep-17-exploring-human-centered-design-with-yasir-drabu-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/About%20Our%20Guest%20Images/Yasir-Headshot.png</image:loc><image:caption>YasirHeadshot</image:caption><image:title>YasirHeadshot</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/BL_elusive-consumer-cover-1000x432.png</image:loc><image:caption>BLelusiveconsumercover1000x432</image:caption><image:title>BLelusiveconsumercover1000x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/Featured%20images/Episode-17-Podcast-episode-covers-1.png</image:loc><image:caption>Episode17Podcastepisodecovers1</image:caption><image:title>Episode17Podcastepisodecovers1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><lastmod>2025-11-05</lastmod></url><url><loc>https://kadence.com/knowledge/from-games-to-gains-the-benefits-of-gamification-for-health/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V7-1024x535-Sep-16-2025-09-14-04-1890-AM.png</image:loc><image:caption>GENZGenZV71024x535Sep1620250914041890AM</image:caption><image:title>GENZGenZV71024x535Sep1620250914041890AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages1162094164scaled</image:caption><image:title>GettyImages1162094164scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1.jpg</image:loc><image:caption>20200129Header1</image:caption><image:title>20200129Header1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-4-1024x535-Sep-16-2025-09-20-19-9475-AM.png</image:loc><image:caption>141024x535Sep1620250920199475AM</image:caption><image:title>141024x535Sep1620250920199475AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1160967889b_797x441.png</image:loc><image:caption>GettyImages1160967889b797x441</image:caption><image:title>GettyImages1160967889b797x441</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20191003_Green_brick.jpg</image:loc><image:caption>20191003Greenbrick</image:caption><image:title>20191003Greenbrick</image:title></image:image><lastmod>2025-09-19</lastmod></url><url><loc>https://kadence.com/knowledge/whats-cooking-in-japan-key-takeaways-from-latest-food-survey/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/consumer-attitudes-toward-expired-products.png</image:loc><image:caption>consumerattitudestowardexpiredproducts</image:caption><image:title>consumerattitudestowardexpiredproducts</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Modern-Plate-Immersive-Dining-1024x535.png</image:loc><image:caption>ModernPlateImmersiveDining1024x535</image:caption><image:title>ModernPlateImmersiveDining1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/definition-of-cooking-at-home-in-japan.png</image:loc><image:caption>definitionofcookingathomeinjapan</image:caption><image:title>definitionofcookingathomeinjapan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1321462048-1.jpg</image:loc><image:caption>GettyImages13214620481</image:caption><image:title>GettyImages13214620481</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/how-often-do-people-eat-out-in-japan.png</image:loc><image:caption>howoftendopeopleeatoutinjapan</image:caption><image:title>howoftendopeopleeatoutinjapan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535-9.png</image:loc><image:caption>submitaresearchbrief21024x5359</image:caption><image:title>submitaresearchbrief21024x5359</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/trending-foods-in-japan.png</image:loc><image:caption>trendingfoodsinjapan</image:caption><image:title>trendingfoodsinjapan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/consumer-response-to-food-price-increases.png</image:loc><image:caption>consumerresponsetofoodpriceincreases</image:caption><image:title>consumerresponsetofoodpriceincreases</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/nissan-food-case-study.png</image:loc><image:caption>nissanfoodcasestudy</image:caption><image:title>nissanfoodcasestudy</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1351767347-1.jpg</image:loc><image:caption>GettyImages13517673471</image:caption><image:title>GettyImages13517673471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Top%20reasons%20for%20eating%20ut%20in%20japan.png</image:loc><image:caption>Topreasonsforeatingutinjapan</image:caption><image:title>Topreasonsforeatingutinjapan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Ichiran%20Ramen%20brand%20case%20study.jpg</image:loc><image:caption>IchiranRamenbrandcasestudy</image:caption><image:title>IchiranRamenbrandcasestudy</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Hero-image-6@3x-3.png</image:loc><image:caption>Heroimage63x3</image:caption><image:title>Heroimage63x3</image:title></image:image><lastmod>2025-09-18</lastmod></url><url><loc>https://kadence.com/knowledge/the-iot-revolution-in-customer-engagement/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1093260934-1.jpg</image:loc><image:caption>GettyImages10932609341</image:caption><image:title>GettyImages10932609341</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Screen-Shot-2024-03-20-at-5_00_50-PM.png</image:loc><image:caption>ScreenShot20240320at50050PM</image:caption><image:title>ScreenShot20240320at50050PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/5hxw0BVGnPhL3usUW2SfIT-sdTa9h8elcaVmG1meXUOdRN2fd2pRxMs1pxXCcjS8bEjOIxG_x5Rx8xvhYm_eficDNbqCD4ORFdanUHev-a82BhKnVv9H-mn2h7Jl1iaL4WHyR6mViNYvgk4mcsh1Q.png</image:loc><image:caption>5hxw0BVGnPhL3usUW2SfITsdTa9h8elcaVmG1meXUOdRN2fd2pRxMs1pxXCcjS8bEjOIxGx5Rx8xvhYmeficDNbqCD4ORFdanUHeva82BhKnVv9Hmn2h7Jl1iaL4WHyR6mViNYvgk4mcsh1Q</image:caption><image:title>5hxw0BVGnPhL3usUW2SfITsdTa9h8elcaVmG1meXUOdRN2fd2pRxMs1pxXCcjS8bEjOIxGx5Rx8xvhYmeficDNbqCD4ORFdanUHeva82BhKnVv9Hmn2h7Jl1iaL4WHyR6mViNYvgk4mcsh1Q</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/BR-27tfQ0756ayzGHPEOsF9sF0ewqkZmRtm5z7l0sddlkhj5Cz1BaNQ2KjShaASKiIeOYhfkMKMet6pL9qkjPCixCPThP1H-wL2LNJoPd5aatNX1NDDvC-CxxlKtMf9FyhTlDaIyfBUjJToLrvxIa.png</image:loc><image:caption>BR27tfQ0756ayzGHPEOsF9sF0ewqkZmRtm5z7l0sddlkhj5Cz1BaNQ2KjShaASKiIeOYhfkMKMet6pL9qkjPCixCPThP1HwL2LNJoPd5aatNX1NDDvCCxxlKtMf9FyhTlDaIyfBUjJToLrvxIa</image:caption><image:title>BR27tfQ0756ayzGHPEOsF9sF0ewqkZmRtm5z7l0sddlkhj5Cz1BaNQ2KjShaASKiIeOYhfkMKMet6pL9qkjPCixCPThP1HwL2LNJoPd5aatNX1NDDvCCxxlKtMf9FyhTlDaIyfBUjJToLrvxIa</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Pet-Owner-Types-1024x535.png</image:loc><image:caption>typesofpetowners</image:caption><image:title>PetOwnerTypes1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-4b-1024x535-Sep-16-2025-09-49-25-6719-AM.png</image:loc><image:caption>downloadagencycredentialsorbrochure4b1024x535Sep1620250949256719AM</image:caption><image:title>downloadagencycredentialsorbrochure4b1024x535Sep1620250949256719AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages1162094164scaled</image:caption><image:title>GettyImages1162094164scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1.jpg</image:loc><image:caption>20200129Header1</image:caption><image:title>20200129Header1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Whirlpool-Smart-Appliances.png</image:loc><image:caption>WhirlpoolSmartAppliances</image:caption><image:title>WhirlpoolSmartAppliances</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled</image:title></image:image><lastmod>2026-02-18</lastmod></url><url><loc>https://kadence.com/policy/fraud-alert/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence.com-preview-image%20(2).png</image:loc><image:caption>Kadencecompreviewimage2</image:caption><image:title>Kadencecompreviewimage2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><lastmod>2025-10-16</lastmod></url><url><loc>https://kadence.com/knowledge/maximising-business-success-conducting-effective-market-research-surveys/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1423074216.jpg</image:loc><image:caption>GettyImages1423074216</image:caption><image:title>GettyImages1423074216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1321462048-1.jpg</image:loc><image:caption>GettyImages13214620481</image:caption><image:title>GettyImages13214620481</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/3-2-1024x535-4.png</image:loc><image:caption>321024x5354</image:caption><image:title>321024x5354</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-future-of-the-home-gym-2-1024x535-Sep-19-2025-06-36-33-8330-PM.png</image:loc><image:caption>Thefutureofthehomegym21024x535Sep1920250636338330PM</image:caption><image:title>Thefutureofthehomegym21024x535Sep1920250636338330PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/As-introduction-to-Data-collection-in-marketing-research.jpg</image:loc><image:caption>AsintroductiontoDatacollectioninmarketingresearch</image:caption><image:title>AsintroductiontoDatacollectioninmarketingresearch</image:title></image:image><lastmod>2025-10-01</lastmod></url><url><loc>https://kadence.com/knowledge/how-cmos-can-drive-growth-amid-shrinking-budgets-and-rising-costs/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-32-1024x535.png</image:loc><image:caption>brandanalysis</image:caption><image:title>1321024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535.png</image:loc><image:caption>submityourbrief</image:caption><image:title>submitaresearchbrief21024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-477424223.jpg</image:loc><image:caption>GettyImages477424223</image:caption><image:title>GettyImages477424223</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/thisisengineering-raeng-DbLlKd8u2Rw-unsplash-scaled.jpg</image:loc><image:caption>thisisengineeringraengDbLlKd8u2Rwunsplashscaled</image:caption><image:title>thisisengineeringraengDbLlKd8u2Rwunsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1088608128.jpg</image:loc><image:caption>GettyImages1088608128</image:caption><image:title>GettyImages1088608128</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><lastmod>2026-01-30</lastmod></url><url><loc>https://kadence.com/en-us/office/indonesia/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-Indonesia_720x216.png</image:loc><image:caption>KadenceIndonesia</image:caption><image:title>WIMKadenceIndonesia720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WIInsightActivation</image:caption><image:title>WIInsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WICustomerAndMarket</image:caption><image:title>WICustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2020</image:caption><image:title>WIMAOTYcrop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>ConductingOnlineResearchinAsia2</image:caption><image:title>WIMConductingOnlineResearchinAsia2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Febri.png</image:loc><image:caption>TPFebri</image:caption><image:title>TPFebri</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_KIDN_1024x526.jpg</image:loc><image:caption></image:caption><image:title>WIMKIDN1024x526</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>KadenceInternationalisHighlyCommendedforGlobalAgencyofTheYear</image:caption><image:title>WIMGlobalAgencycop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRSOpperationsAwardsTrophy</image:caption><image:title>WIPmrsoppies2216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-85-2.png</image:loc><image:caption>CopyofSampleforblogpost852</image:caption><image:title>CopyofSampleforblogpost852</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-54-2.png</image:loc><image:caption>CopyofSampleforblogpost542</image:caption><image:title>CopyofSampleforblogpost542</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Digo-cropped-600x600.png</image:loc><image:caption>TPDigocropped600x600</image:caption><image:title>TPDigocropped600x600</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Anastasia-Gracia_300x300.jpeg</image:loc><image:caption>AnastasiaGracia</image:caption><image:title>TPAnastasiaGracia300x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200604_03download-1-1.jpg</image:loc><image:caption>2020060403download11</image:caption><image:title>2020060403download11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WIBrandAndAdvertising</image:caption><image:title>WIBrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-220x240.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi220x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>MarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMmrsoppies216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>KadenceInternationalMarketResearchAgencyoftheYearSingapore</image:caption><image:title>WIMOptimizedimage131216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogosvg392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURAInnovationoftheYearaward</image:caption><image:title>WIMFinalistlogoLARGE216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLdiscoverchannellogo392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Dadang-Stiawan_300x300.jpg</image:loc><image:caption>DadangStiawan</image:caption><image:title>TPDadangStiawan300x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>BestDataCollectionFinalistMarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMBestDataCollection216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>MarketingInteractiveAgencyoftheYearWinnerGold2021</image:caption><image:title>WIMmarketinginteractiveagencyoftheyear2021gold216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2021</image:caption><image:title>WIMAOTYMR1216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-52-2.png</image:loc><image:caption>CopyofSampleforblogpost522</image:caption><image:title>CopyofSampleforblogpost522</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>KadenceteamcollectingAgencyoftheYearaward</image:caption><image:title>WIMJOE43941216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Safiudin-Alwi-300x300.jpeg</image:loc><image:caption>SafiudinAlwi</image:caption><image:title>TPSafiudinAlwi300x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_BBGMEDIA2018-1280x720-1-392x123.jpg</image:loc><image:caption>WLBBGMEDIA20181280x7201392x123</image:caption><image:title>WLBBGMEDIA20181280x7201392x123</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-5-392x178.png</image:loc><image:caption>WLunilever35392x178</image:caption><image:title>WLunilever35392x178</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WIFieldworkServices</image:caption><image:title>WIFieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WLMarsInclogo2019392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Zulfitriani-Oktaria_300x300.jpg</image:loc><image:caption>ZulfitrianiOktaria</image:caption><image:title>TPZulfitrianiOktaria300x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>QuirksSupplieroftheYearKadenceInternational</image:caption><image:title>WIMQuirkAwards1881216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-67-2.png</image:loc><image:caption>Sampleforblogpost672</image:caption><image:title>Sampleforblogpost672</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/IMG_1893-scaled-1.jpg</image:loc><image:caption>IMG1893scaled1</image:caption><image:title>IMG1893scaled1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Samsung-392x64.png</image:loc><image:caption>Samsung</image:caption><image:title>WLSamsung392x64</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Slider-Indonesia-office_1418x534.gif</image:loc><image:caption>SliderIndonesia</image:caption><image:title>WIMSliderIndonesiaoffice1418x534</image:title></image:image><lastmod>2025-10-16</lastmod></url><url><loc>https://kadence.com/knowledge/what-the-grocery-aisle-tells-us-about-the-global-economy/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1.jpg</image:loc><image:caption>20200129Header1</image:caption><image:title>20200129Header1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1351767347-1.jpg</image:loc><image:caption>GettyImages13517673471</image:caption><image:title>GettyImages13517673471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-2173025990.jpg</image:loc><image:caption>GettyImages2173025990</image:caption><image:title>GettyImages2173025990</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Types-of-Grocery-Shoppers-1024x535-3.png</image:loc><image:caption>TypesofGroceryShoppers1024x5353</image:caption><image:title>TypesofGroceryShoppers1024x5353</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-Size-Calculator-calculate-now-1024x536.png</image:loc><image:caption>SampleSizeCalculatorcalculatenow1024x536</image:caption><image:title>SampleSizeCalculatorcalculatenow1024x536</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><lastmod>2025-09-18</lastmod></url><url><loc>https://kadence.com/en-us/office/market-research-agency-columbus</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WICustomerAndMarket</image:caption><image:title>WICustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wallstreetjournallogo</image:caption><image:title>wallstreetjournallogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRSOpperationsAwardsTrophy</image:caption><image:title>WIPmrsoppies2216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WIBrandAndAdvertising</image:caption><image:title>WIBrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagersplayingsport</image:caption><image:title>WIMgirlsonwhiteredjerseyplayinghandgame1634652720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ESOMAR-Congress-2023-Winner-216x216.jpg</image:loc><image:caption>WIMESOMARCongress2023Winner216x216</image:caption><image:title>WIMESOMARCongress2023Winner216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>KadenceInternationalMarketResearchAgencyoftheYearSingapore</image:caption><image:title>WIMOptimizedimage131216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIMedwardheuKyzXEc2ksunsplash1814x372</image:caption><image:title>WIMedwardheuKyzXEc2ksunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WIProductDevelopment</image:caption><image:title>WIProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>MarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMmrsoppies216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:caption><image:title>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2021</image:caption><image:title>WIMAOTYMR1216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURAInnovationoftheYearaward</image:caption><image:title>WIMFinalistlogoLARGE216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wallstreetjournal-logo-217x120.png</image:loc><image:caption>wallstreetjournallogo217x120</image:caption><image:title>wallstreetjournallogo217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WLASALOGO2017144x46</image:caption><image:title>WLASALOGO2017144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2020</image:caption><image:title>WIMAOTYcrop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>MarketingInteractiveAgencyoftheYearWinnerGold2021</image:caption><image:title>WIMmarketinginteractiveagencyoftheyear2021gold216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090.jpg</image:loc><image:caption>WHshanelahiDDiLYtF88wunsplashscaled2180x1090</image:caption><image:title>WHshanelahiDDiLYtF88wunsplashscaled2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>QuirksSupplieroftheYearKadenceInternational</image:caption><image:title>WIMQuirkAwards1881216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WIInsightActivation</image:caption><image:title>WIInsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611.jpg</image:loc><image:caption>WHclaybankshwLAI5lRhdMunsplash1e1614876480611</image:caption><image:title>WHclaybankshwLAI5lRhdMunsplash1e1614876480611</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:caption><image:title>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>KadenceteamcollectingAgencyoftheYearaward</image:caption><image:title>WIMJOE43941216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WIFieldworkServices</image:caption><image:title>WIFieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WHanastasiadulgierQboRVYU6sfQunsplash12180x1090</image:caption><image:title>WHanastasiadulgierQboRVYU6sfQunsplash12180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>KadenceInternationalisHighlyCommendedforGlobalAgencyofTheYear</image:caption><image:title>WIMGlobalAgencycop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIMchuttersnapmfo1E7omzkunsplash720x216</image:caption><image:title>WIMchuttersnapmfo1E7omzkunsplash720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>BestDataCollectionFinalistMarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMBestDataCollection216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090.jpg</image:loc><image:caption>WIMphotoofpeopleleaningonwoodentable31846142180x1090</image:caption><image:title>WIMphotoofpeopleleaningonwoodentable31846142180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><lastmod>2026-03-19</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/8-types-of-pet-parents-and-their-personas/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Pet-owner-Personas-Cover-Page-1-300x169-3.png</image:loc><image:caption>PetownerPersonasCoverPage1300x1693</image:caption><image:title>PetownerPersonasCoverPage1300x1693</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Featured%20Images/GettyImages-1735408313.jpg</image:loc><image:caption>GettyImages1735408313</image:caption><image:title>GettyImages1735408313</image:title></image:image><lastmod>2025-10-07</lastmod></url><url><loc>https://kadence.com/ja/service/product-testing/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>ConductingOnlineResearchinAsia2</image:caption><image:title>WIMConductingOnlineResearchinAsia2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>KadenceChina</image:caption><image:title>WIMarticle88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WLASALOGO2017144x46</image:caption><image:title>WLASALOGO2017144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>KadenceIndonesia</image:caption><image:title>WIMIndonesiaOffice88x885</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIMTestimonials3304x304002</image:caption><image:title>WIMTestimonials3304x304002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>KadencePhilippinesofficeteam</image:caption><image:title>WIMPhilippinesOffice88x88008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WIM_Vital%20Strategies_720x216.jpg</image:loc><image:caption>VitalStrategies</image:caption><image:title>WIMVitalStrategies720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UKoffice</image:caption><image:title>WIMUKOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLdiscoverchannellogo392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogo288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>KadenceThailand</image:caption><image:title>WIMThailandOffice88x8811</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>ashopinTokyoJapan</image:caption><image:title>WIMJapanOffice88x88007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Havells_Logo.svg-364x240.png</image:loc><image:caption>Havells</image:caption><image:title>WL1200pxHavellsLogosvg364x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>KadenceVietnam</image:caption><image:title>WIMVietnamOffice15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WLBridgestonelogo288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>KadenceIndonesiaofficeteam</image:caption><image:title>WIMIndonesiaOffice88x884</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>KadenceSingaporeofficeteam</image:caption><image:title>WIMKadenceSingaporeoffice88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>KadenceUKofficeteam</image:caption><image:title>WIMUKOffice88x8813</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WLMarsInclogo2019392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>KadenceChinaofficeteam</image:caption><image:title>WIMKadenceChina88x88001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_open-white-box-on-table_1090x545.jpg</image:loc><image:caption>openwhiteboxontable</image:caption><image:title>WIMopenwhiteboxontable1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>KadenceIndia</image:caption><image:title>WIMIndiaOffice88x88003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagersplayingsport</image:caption><image:title>WIMgirlsonwhiteredjerseyplayinghandgame1634652720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>KadenceUSAteamphoto</image:caption><image:title>WIMUSOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432.jpg</image:loc><image:caption>Plug</image:caption><image:title>WIMpaulhanaokaRJkKjLu8I9Iunsplash1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>MarketresearchinAsia</image:caption><image:title>WIMPhilippinesOffice88x88009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>JapanTokyo</image:caption><image:title>WIMJapanOffice88x88006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>KadenceIndiaofficeteam</image:caption><image:title>WIMIndiaOffice88x88002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIMTestimonials3903x651001</image:caption><image:title>WIMTestimonials3903x651001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/vital-strategies-logo.png</image:loc><image:caption>vitalstrategieslogo</image:caption><image:title>vitalstrategieslogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>BenefitTick</image:caption><image:title>WIiconbenefittick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL1200pxSamsungwordmarksvg144x22</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-role-of-brand-perception-in-product-marketing/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Monzo-1-1.png</image:loc><image:caption>Monzo11</image:caption><image:title>Monzo11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/McDonalds-1-1.png</image:loc><image:caption>McDonalds11</image:caption><image:title>McDonalds11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Shangri-La-1.png</image:loc><image:caption>ShangriLa1</image:caption><image:title>ShangriLa1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1219583078-2.jpg</image:loc><image:caption>GettyImages12195830782</image:caption><image:title>GettyImages12195830782</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Brandwatch-Stat-1.png</image:loc><image:caption>BrandwatchStat1</image:caption><image:title>BrandwatchStat1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Richard-Branson-quote-1.png</image:loc><image:caption>RichardBransonquote1</image:caption><image:title>RichardBransonquote1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/David-Aacker-quote-1.png</image:loc><image:caption>DavidAackerquote1</image:caption><image:title>DavidAackerquote1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Chip-Bell-1.png</image:loc><image:caption>ChipBell1</image:caption><image:title>ChipBell1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/AMA-statistic-1-1.png</image:loc><image:caption>AMAstatistic11</image:caption><image:title>AMAstatistic11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/brand-perception-2-1.png</image:loc><image:caption>brandperception21</image:caption><image:title>brandperception21</image:title></image:image><lastmod>2025-09-25</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-return-of-experiential-marketing-and-why-it-matters-now/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-1-Sep-19-2025-05-22-01-9892-PM.png</image:loc><image:caption>CopyofSampleforblogpost1Sep1920250522019892PM</image:caption><image:title>CopyofSampleforblogpost1Sep1920250522019892PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Muji-hotel-experiential-marketing-1024x629.png</image:loc><image:caption>mujihotelexperientialmarketing</image:caption><image:title>Mujihotelexperientialmarketing1024x629</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Why-millennials-of-today-value-content-with-purpose-1-1024x512.png</image:loc><image:caption>Whymillennialsoftodayvaluecontentwithpurpose</image:caption><image:title>Whymillennialsoftodayvaluecontentwithpurpose11024x512</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20191003_Green_brick.jpg</image:loc><image:caption>20191003Greenbrick</image:caption><image:title>20191003Greenbrick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-1-1024x535.png</image:loc><image:caption>Submitaresearchbrief</image:caption><image:title>submitaresearchbrief11024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1219583078-2.jpg</image:loc><image:caption>GettyImages12195830782</image:caption><image:title>GettyImages12195830782</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2089465288.jpg</image:loc><image:caption>GettyImages2089465288</image:caption><image:title>GettyImages2089465288</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Jacquemus-experiential-marketing-campaign-1024x453.png</image:loc><image:caption>Jacquemusexperientialmarketingcampaign</image:caption><image:title>Jacquemusexperientialmarketingcampaign1024x453</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/heineken-experiential-marketing.jpg</image:loc><image:caption>heinekenexperientialmarketing</image:caption><image:title>heinekenexperientialmarketing</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/stay-or-stray-decoding-customer-loyalty-through-market-insights/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/4-2-1024x535-Sep-19-2025-08-48-53-7823-PM.png</image:loc><image:caption>421024x535Sep1920250848537823PM</image:caption><image:title>421024x535Sep1920250848537823PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1659755173.jpg</image:loc><image:caption>GettyImages1659755173</image:caption><image:title>GettyImages1659755173</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-11-3.png</image:loc><image:caption>CopyofSampleforblogpost113</image:caption><image:title>CopyofSampleforblogpost113</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20190522-02Q2_PZ6AO2tjZO4Q32mD4Iw-scaled-1.jpg</image:loc><image:caption>2019052202Q2PZ6AO2tjZO4Q32mD4Iwscaled1</image:caption><image:title>2019052202Q2PZ6AO2tjZO4Q32mD4Iwscaled1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535.png</image:loc><image:caption>submityourbrief</image:caption><image:title>submitaresearchbrief21024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled-2.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled2</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><lastmod>2026-02-03</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/connecting-with-digital-india-engaging-tech-savvy-consumers/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Finance-buyer-personas-1-1024x535-Sep-19-2025-09-01-04-2374-PM.png</image:loc><image:caption>Financebuyerpersonas11024x535Sep1920250901042374PM</image:caption><image:title>Financebuyerpersonas11024x535Sep1920250901042374PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/PBn65GD8vSbcr_lrDMHCsJL8UaVxIs2OZIlsc2F4nxmSVtdlLurDCYnIca7n5SHShcnkDn_9bm2-INpPXLrObUMY9Y8738TyNp443BtEQEd-XLzXw9FRZh62i7Ou0WFsRym2de7IfRKwVNet1LKcI-1.png</image:loc><image:caption>PBn65GD8vSbcrlrDMHCsJL8UaVxIs2OZIlsc2F4nxmSVtdlLurDCYnIca7n5SHShcnkDn9bm2INpPXLrObUMY9Y8738TyNp443BtEQEdXLzXw9FRZh62i7Ou0WFsRym2de7IfRKwVNet1LKcI1</image:caption><image:title>PBn65GD8vSbcrlrDMHCsJL8UaVxIs2OZIlsc2F4nxmSVtdlLurDCYnIca7n5SHShcnkDn9bm2INpPXLrObUMY9Y8738TyNp443BtEQEdXLzXw9FRZh62i7Ou0WFsRym2de7IfRKwVNet1LKcI1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages1162094164scaled</image:caption><image:title>GettyImages1162094164scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1181405477.jpg</image:loc><image:caption>GettyImages1181405477</image:caption><image:title>GettyImages1181405477</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/lAMGPi_trZHDJeE2UmJU3bYADsRGRPqCDYziTpGlgDUvK_5jeYyu182-uj-mPBEZpVeBig_gCfKuFUDxxuH7zADlJjwFAKeK3dsuTd6uc_5c_POOQgx01HiUWrbRjSQIqmX373LAbbP_PtMAoVpKv-1.png</image:loc><image:caption>lAMGPitrZHDJeE2UmJU3bYADsRGRPqCDYziTpGlgDUvK5jeYyu182ujmPBEZpVeBiggCfKuFUDxxuH7zADlJjwFAKeK3dsuTd6uc5cPOOQgx01HiUWrbRjSQIqmX373LAbbPPtMAoVpKv1</image:caption><image:title>lAMGPitrZHDJeE2UmJU3bYADsRGRPqCDYziTpGlgDUvK5jeYyu182ujmPBEZpVeBiggCfKuFUDxxuH7zADlJjwFAKeK3dsuTd6uc5cPOOQgx01HiUWrbRjSQIqmX373LAbbPPtMAoVpKv1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200604-08empty-concrete-tunnel-through-mosque-1007431-1.jpg</image:loc><image:caption>2020060408emptyconcretetunnelthroughmosque10074311</image:caption><image:title>2020060408emptyconcretetunnelthroughmosque10074311</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/mCsfIbfVk41xcojhJQ0LOyBfq-lkZ_pCjglDlfjtksD0u41QxF8-LB4RXEOo-8x3a4QUXa-EuAGYaOFyQGEEz3AZESS7v1xHiJDblUM_Zo8l9W5hh9QU9MSHopj3rFRCXOUULzkyL_2B3YrAzxG6b-1.png</image:loc><image:caption>mCsfIbfVk41xcojhJQ0LOyBfqlkZpCjglDlfjtksD0u41QxF8LB4RXEOo8x3a4QUXaEuAGYaOFyQGEEz3AZESS7v1xHiJDblUMZo8l9W5hh9QU9MSHopj3rFRCXOUULzkyL2B3YrAzxG6b1</image:caption><image:title>mCsfIbfVk41xcojhJQ0LOyBfqlkZpCjglDlfjtksD0u41QxF8LB4RXEOo8x3a4QUXaEuAGYaOFyQGEEz3AZESS7v1xHiJDblUMZo8l9W5hh9QU9MSHopj3rFRCXOUULzkyL2B3YrAzxG6b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/EoDwTQA9sMLKLCvVej0dcX1r3P7kuEY-dGXcsQ72T-XgFQHDyJSiYxV9laXeMIyPn4y_QBKt4fU4gDPDJkjlgmZl_bYCJ-jBhGNU3BndFma56cawAcNzep7b2GwSCGbczXZ-tK49DvPojwVuSZZmg-1.jpg</image:loc><image:caption>EoDwTQA9sMLKLCvVej0dcX1r3P7kuEYdGXcsQ72TXgFQHDyJSiYxV9laXeMIyPn4yQBKt4fU4gDPDJkjlgmZlbYCJjBhGNU3BndFma56cawAcNzep7b2GwSCGbczXZtK49DvPojwVuSZZmg1</image:caption><image:title>EoDwTQA9sMLKLCvVej0dcX1r3P7kuEYdGXcsQ72TXgFQHDyJSiYxV9laXeMIyPn4yQBKt4fU4gDPDJkjlgmZlbYCJjBhGNU3BndFma56cawAcNzep7b2GwSCGbczXZtK49DvPojwVuSZZmg1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-2024-07-03T120418_906-1.png</image:loc><image:caption>Sampleforblogpost20240703T1204189061</image:caption><image:title>Sampleforblogpost20240703T1204189061</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-3-1024x535-Sep-19-2025-09-01-21-4017-PM.png</image:loc><image:caption>downloadagencycredentialsorbrochure31024x535Sep1920250901214017PM</image:caption><image:title>downloadagencycredentialsorbrochure31024x535Sep1920250901214017PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><lastmod>2025-09-29</lastmod></url><url><loc>https://kadence.com/ja/sector/automotive/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>QuirksSupplieroftheYearKadenceInternational</image:caption><image:title>WIMQuirkAwards1881216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>KadenceInternationalMarketResearchAgencyoftheYearSingapore</image:caption><image:title>WIMOptimizedimage131216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>KadencePhilippinesofficeteam</image:caption><image:title>WIMPhilippinesOffice88x88008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>BestDataCollectionFinalistMarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMBestDataCollection216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>KadenceIndia</image:caption><image:title>WIMIndiaOffice88x88003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>KadenceIndonesia</image:caption><image:title>WIMIndonesiaOffice88x885</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>ashopinTokyoJapan</image:caption><image:title>WIMJapanOffice88x88007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>KadenceThailand</image:caption><image:title>WIMThailandOffice88x8811</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-392x69-Sep-19-2025-04-55-04-8026-PM.png</image:loc><image:caption>PanasonicLogosvg392x69Sep1920250455048026PM</image:caption><image:title>PanasonicLogosvg392x69Sep1920250455048026PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>KadenceIndonesiaofficeteam</image:caption><image:title>WIMIndonesiaOffice88x884</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/Mitsubishi.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Bianca_202406_004.jpg</image:loc><image:caption>TPBianca202406004</image:caption><image:title>TPBianca202406004</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLdiscoverchannellogo392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIMTestimonials3903x651001</image:caption><image:title>WIMTestimonials3903x651001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UKoffice</image:caption><image:title>WIMUKOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wallstreetjournallogo</image:caption><image:title>wallstreetjournallogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>KadenceUSAteamphoto</image:caption><image:title>WIMUSOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL1200pxSamsungwordmarksvg144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>KadenceChinaofficeteam</image:caption><image:title>WIMKadenceChina88x88001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIMTestimonials3304x304002</image:caption><image:title>WIMTestimonials3304x304002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerUnderstanding.svg</image:loc><image:caption>WICustomerUnderstanding</image:caption><image:title>WICustomerUnderstanding</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>KadenceChina</image:caption><image:title>WIMarticle88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_concept-testing.svg</image:loc><image:caption>WIconcepttesting</image:caption><image:title>WIconcepttesting</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Automotive-1090x545.png</image:loc><image:caption>WIMAutomotive1090x545</image:caption><image:title>WIMAutomotive1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Sales%20pack%20%2346%20Changing%20Gears.png</image:loc><image:caption>Salespack46ChangingGears</image:caption><image:title>Salespack46ChangingGears</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>JapanTokyo</image:caption><image:title>WIMJapanOffice88x88006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>KadenceSingaporeofficeteam</image:caption><image:title>WIMKadenceSingaporeoffice88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_wallstreetjournal-logo-217x120.png</image:loc><image:caption>WSJ</image:caption><image:title>WLwallstreetjournallogo217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>KadenceUKofficeteam</image:caption><image:title>WIMUKOffice88x8813</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogo288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_Icon-car-details.svg</image:loc><image:caption>ICIconcardetails</image:caption><image:title>ICIconcardetails</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>KadenceIndiaofficeteam</image:caption><image:title>WIMIndiaOffice88x88002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRSOpperationsAwardsTrophy</image:caption><image:title>WIPmrsoppies2216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-220x240-Sep-19-2025-07-51-16-7175-PM.png</image:loc><image:caption>Mitsubishi220x240Sep1920250751167175PM</image:caption><image:title>Mitsubishi220x240Sep1920250751167175PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:caption><image:title>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WLBridgestonelogo288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/chuttersnap-mf-o1E7omzk-unsplash-814x372-2.jpg</image:loc><image:caption>chuttersnapmfo1E7omzkunsplash814x3722</image:caption><image:title>chuttersnapmfo1E7omzkunsplash814x3722</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2020</image:caption><image:title>WIMAOTYcrop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>MarketresearchinAsia</image:caption><image:title>WIMPhilippinesOffice88x88009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_light-trails-on-highway-at-night-315938-1440x432.jpg</image:loc><image:caption>CarsonHighwayatNight</image:caption><image:title>WIMlighttrailsonhighwayatnight3159381440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/mrs-oppies-432x410.jpg</image:loc><image:caption>mrsoppies432x410</image:caption><image:title>mrsoppies432x410</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Campaign-development.svg</image:loc><image:caption>WICampaigndevelopment</image:caption><image:title>WICampaigndevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>KadenceInternationalisHighlyCommendedforGlobalAgencyofTheYear</image:caption><image:title>WIMGlobalAgencycop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WLMarsInclogo2019392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-294x111-Sep-19-2025-08-31-30-4317-PM.png</image:loc><image:caption>unileverfoodsolutions294x111Sep1920250831304317PM</image:caption><image:title>unileverfoodsolutions294x111Sep1920250831304317PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>KadenceVietnam</image:caption><image:title>WIMVietnamOffice15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premiumhomeappliancesfridgewashingmachine</image:caption><image:title>WIMPremiumhomeappliancesfridgewashingmachine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><lastmod>2025-10-29</lastmod></url><url><loc>https://kadence.com/en-us/office/market-research-agency-los-angeles</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2021</image:caption><image:title>WIMAOTYMR1216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:caption><image:title>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611.jpg</image:loc><image:caption>WHclaybankshwLAI5lRhdMunsplash1e1614876480611</image:caption><image:title>WHclaybankshwLAI5lRhdMunsplash1e1614876480611</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WLASALOGO2017144x46</image:caption><image:title>WLASALOGO2017144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WICustomerAndMarket</image:caption><image:title>WICustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wallstreetjournal-logo-217x120.png</image:loc><image:caption>wallstreetjournallogo217x120</image:caption><image:title>wallstreetjournallogo217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>KadenceteamcollectingAgencyoftheYearaward</image:caption><image:title>WIMJOE43941216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WIFieldworkServices</image:caption><image:title>WIFieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WIProductDevelopment</image:caption><image:title>WIProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagersplayingsport</image:caption><image:title>WIMgirlsonwhiteredjerseyplayinghandgame1634652720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:caption><image:title>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRSOpperationsAwardsTrophy</image:caption><image:title>WIPmrsoppies2216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURAInnovationoftheYearaward</image:caption><image:title>WIMFinalistlogoLARGE216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WIInsightActivation</image:caption><image:title>WIInsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>KadenceInternationalisHighlyCommendedforGlobalAgencyofTheYear</image:caption><image:title>WIMGlobalAgencycop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090.jpg</image:loc><image:caption>WHshanelahiDDiLYtF88wunsplashscaled2180x1090</image:caption><image:title>WHshanelahiDDiLYtF88wunsplashscaled2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIMchuttersnapmfo1E7omzkunsplash720x216</image:caption><image:title>WIMchuttersnapmfo1E7omzkunsplash720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ESOMAR-Congress-2023-Winner-216x216.jpg</image:loc><image:caption>WIMESOMARCongress2023Winner216x216</image:caption><image:title>WIMESOMARCongress2023Winner216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIMedwardheuKyzXEc2ksunsplash1814x372</image:caption><image:title>WIMedwardheuKyzXEc2ksunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WIBrandAndAdvertising</image:caption><image:title>WIBrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>MarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMmrsoppies216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>BestDataCollectionFinalistMarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMBestDataCollection216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090.jpg</image:loc><image:caption>WIMphotoofpeopleleaningonwoodentable31846142180x1090</image:caption><image:title>WIMphotoofpeopleleaningonwoodentable31846142180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>QuirksSupplieroftheYearKadenceInternational</image:caption><image:title>WIMQuirkAwards1881216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wallstreetjournallogo</image:caption><image:title>wallstreetjournallogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WHanastasiadulgierQboRVYU6sfQunsplash12180x1090</image:caption><image:title>WHanastasiadulgierQboRVYU6sfQunsplash12180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>KadenceInternationalMarketResearchAgencyoftheYearSingapore</image:caption><image:title>WIMOptimizedimage131216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2020</image:caption><image:title>WIMAOTYcrop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>MarketingInteractiveAgencyoftheYearWinnerGold2021</image:caption><image:title>WIMmarketinginteractiveagencyoftheyear2021gold216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><lastmod>2026-03-02</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/market-entry-uk/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/UK-Health-Conscious-1.png</image:loc><image:caption>UKHealthConscious1</image:caption><image:title>UKHealthConscious1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/UK-Early-Adopters-of-Tech.png</image:loc><image:caption>UKEarlyAdoptersofTech</image:caption><image:title>UKEarlyAdoptersofTech</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1283140974.jpg</image:loc><image:caption>GettyImages1283140974</image:caption><image:title>GettyImages1283140974</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/UK-Market-Entry-steps-2-1.png</image:loc><image:caption>UKMarketEntrysteps21</image:caption><image:title>UKMarketEntrysteps21</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/UK-Diverse-and-multicultural.png</image:loc><image:caption>UKDiverseandmulticultural</image:caption><image:title>UKDiverseandmulticultural</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1675449633-2.jpg</image:loc><image:caption>GettyImages16754496332</image:caption><image:title>GettyImages16754496332</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/siora-photography-cixohzDpNIo-unsplash-scaled.jpg</image:loc><image:caption>sioraphotographycixohzDpNIounsplashscaled</image:caption><image:title>sioraphotographycixohzDpNIounsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/UK-Experiential-Consumers.png</image:loc><image:caption>UKExperientialConsumers</image:caption><image:title>UKExperientialConsumers</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/UK-Price-Sensitive.png</image:loc><image:caption>UKPriceSensitive</image:caption><image:title>UKPriceSensitive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/UK-Brand-Conscious.png</image:loc><image:caption>UKBrandConscious</image:caption><image:title>UKBrandConscious</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><lastmod>2025-10-29</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/who-are-xennials/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Banner-luxury-travel-study.png</image:loc><image:caption>Bannerluxurytravelstudy</image:caption><image:title>Bannerluxurytravelstudy</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Why-modern-millennials-are-less-brand-loyal-1-1024x512-Sep-19-2025-05-04-33-3428-PM.png</image:loc><image:caption>Whymodernmillennialsarelessbrandloyal11024x512Sep1920250504333428PM</image:caption><image:title>Whymodernmillennialsarelessbrandloyal11024x512Sep1920250504333428PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/adrianna-geo-_C2Rgp0GDn4-unsplash-scaled-e1621847384673.jpg</image:loc><image:caption>adriannageoC2Rgp0GDn4unsplashscalede1621847384673</image:caption><image:title>adriannageoC2Rgp0GDn4unsplashscalede1621847384673</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535-7.png</image:loc><image:caption>submitaresearchbrief21024x5357</image:caption><image:title>submitaresearchbrief21024x5357</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-84-2.png</image:loc><image:caption>Sampleforblogpost842</image:caption><image:title>Sampleforblogpost842</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-37-1.png</image:loc><image:caption>CopyofSampleforblogpost371</image:caption><image:title>CopyofSampleforblogpost371</image:title></image:image><lastmod>2025-09-23</lastmod></url><url><loc>https://kadence.com/office/market-research-agency-portland</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagersplayingsport</image:caption><image:title>WIMgirlsonwhiteredjerseyplayinghandgame1634652720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>BestDataCollectionFinalistMarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMBestDataCollection216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRSOpperationsAwardsTrophy</image:caption><image:title>WIPmrsoppies2216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIMchuttersnapmfo1E7omzkunsplash720x216</image:caption><image:title>WIMchuttersnapmfo1E7omzkunsplash720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>KadenceInternationalMarketResearchAgencyoftheYearSingapore</image:caption><image:title>WIMOptimizedimage131216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WHanastasiadulgierQboRVYU6sfQunsplash12180x1090</image:caption><image:title>WHanastasiadulgierQboRVYU6sfQunsplash12180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090.jpg</image:loc><image:caption>WHshanelahiDDiLYtF88wunsplashscaled2180x1090</image:caption><image:title>WHshanelahiDDiLYtF88wunsplashscaled2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090.jpg</image:loc><image:caption>WIMphotoofpeopleleaningonwoodentable31846142180x1090</image:caption><image:title>WIMphotoofpeopleleaningonwoodentable31846142180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>MarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMmrsoppies216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WIInsightActivation</image:caption><image:title>WIInsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIMedwardheuKyzXEc2ksunsplash1814x372</image:caption><image:title>WIMedwardheuKyzXEc2ksunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WICustomerAndMarket</image:caption><image:title>WICustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ESOMAR-Congress-2023-Winner-216x216.jpg</image:loc><image:caption>WIMESOMARCongress2023Winner216x216</image:caption><image:title>WIMESOMARCongress2023Winner216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WIProductDevelopment</image:caption><image:title>WIProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wallstreetjournal-logo-217x120.png</image:loc><image:caption>wallstreetjournallogo217x120</image:caption><image:title>wallstreetjournallogo217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WLASALOGO2017144x46</image:caption><image:title>WLASALOGO2017144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:caption><image:title>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURAInnovationoftheYearaward</image:caption><image:title>WIMFinalistlogoLARGE216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WIFieldworkServices</image:caption><image:title>WIFieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wallstreetjournallogo</image:caption><image:title>wallstreetjournallogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>KadenceInternationalisHighlyCommendedforGlobalAgencyofTheYear</image:caption><image:title>WIMGlobalAgencycop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>QuirksSupplieroftheYearKadenceInternational</image:caption><image:title>WIMQuirkAwards1881216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611.jpg</image:loc><image:caption>WHclaybankshwLAI5lRhdMunsplash1e1614876480611</image:caption><image:title>WHclaybankshwLAI5lRhdMunsplash1e1614876480611</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>MarketingInteractiveAgencyoftheYearWinnerGold2021</image:caption><image:title>WIMmarketinginteractiveagencyoftheyear2021gold216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>KadenceteamcollectingAgencyoftheYearaward</image:caption><image:title>WIMJOE43941216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:caption><image:title>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2020</image:caption><image:title>WIMAOTYcrop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WIBrandAndAdvertising</image:caption><image:title>WIBrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2021</image:caption><image:title>WIMAOTYMR1216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><lastmod>2026-03-18</lastmod></url><url><loc>https://kadence.com/knowledge/maximising-your-research-budget-unlocking-the-full-potential/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972.jpg</image:loc><image:caption>GettyImages910144972</image:caption><image:title>GettyImages910144972</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Template-Sample-for-blog-post-7.png</image:loc><image:caption>TemplateSampleforblogpost7</image:caption><image:title>TemplateSampleforblogpost7</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V1-1024x536-Sep-16-2025-10-34-45-6819-AM.png</image:loc><image:caption>GENZGenZV11024x536Sep1620251034456819AM</image:caption><image:title>GENZGenZV11024x536Sep1620251034456819AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1464550329.jpg</image:loc><image:caption>GettyImages1464550329</image:caption><image:title>GettyImages1464550329</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Amy%20Lo_202406_006.jpg</image:loc><image:caption>TPAmyLo202406006</image:caption><image:title>TPAmyLo202406006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><lastmod>2025-09-20</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-research-methods-that-actually-forecast-churn/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1659755173.jpg</image:loc><image:caption>GettyImages1659755173</image:caption><image:title>GettyImages1659755173</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Images/Gen%20X%20%E2%80%93%20No%20Hand-Holding%20Desired%20or%20Required-East.png</image:loc><image:caption>GenXNoHandHoldingDesiredorRequiredEast</image:caption><image:title>GenXNoHandHoldingDesiredorRequiredEast</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972-2.jpg</image:loc><image:caption>GettyImages9101449722</image:caption><image:title>GettyImages9101449722</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-11-3.png</image:loc><image:caption>CopyofSampleforblogpost113</image:caption><image:title>CopyofSampleforblogpost113</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2089465288.jpg</image:loc><image:caption>GettyImages2089465288</image:caption><image:title>GettyImages2089465288</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-1024x535.png</image:loc><image:caption>Submitaresearchbrief</image:caption><image:title>submitaresearchbrief41024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><lastmod>2026-01-28</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/top-4-trends-set-to-disrupt-the-media-industry-in-2025/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1665402154-1.jpg</image:loc><image:caption>GettyImages16654021541</image:caption><image:title>GettyImages16654021541</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20191003_Green_brick.jpg</image:loc><image:caption>20191003Greenbrick</image:caption><image:title>20191003Greenbrick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1305487364-1-1.jpg</image:loc><image:caption>GettyImages130548736411</image:caption><image:title>GettyImages130548736411</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-3-1024x535.png</image:loc><image:caption>DownloadourCredentials</image:caption><image:title>downloadagencycredentialsorbrochure31024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Trend-5-Learn-about-the-growing-trend-of-sustainable-entertainment-1024x512.png</image:loc><image:caption>entertainmentmediatrends</image:caption><image:title>Trend5Learnaboutthegrowingtrendofsustainableentertainment1024x512</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/knowledge/from-niche-to-mainstream-the-unstoppable-rise-of-organic-foods/</loc><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1.jpg</image:loc><image:caption>20200129Header1</image:caption><image:title>20200129Header1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/General-The-Future-of-Finance-1-1024x535.png</image:loc><image:caption>fintechreport</image:caption><image:title>GeneralTheFutureofFinance11024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1351767347-1.jpg</image:loc><image:caption>GettyImages13517673471</image:caption><image:title>GettyImages13517673471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/vcjBeUi76aUx0u56UsrTLZuMZIPYKI6vZKEcIb0iOqN8ZS3FopAAgkwU5OvCZ9AMtN32shA2hOhG0mmNqZgmX9OL48rjIFE1C7QPTmsb_ECJSZu8SV98Lr6nulI-wnpjuHBn2vh30r-eJb-dRoMF1.png</image:loc><image:caption>vcjBeUi76aUx0u56UsrTLZuMZIPYKI6vZKEcIb0iOqN8ZS3FopAAgkwU5OvCZ9AMtN32shA2hOhG0mmNqZgmX9OL48rjIFE1C7QPTmsbECJSZu8SV98Lr6nulIwnpjuHBn2vh30reJbdRoMF1</image:caption><image:title>vcjBeUi76aUx0u56UsrTLZuMZIPYKI6vZKEcIb0iOqN8ZS3FopAAgkwU5OvCZ9AMtN32shA2hOhG0mmNqZgmX9OL48rjIFE1C7QPTmsbECJSZu8SV98Lr6nulIwnpjuHBn2vh30reJbdRoMF1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/0YPBakkJrFOUyVX3n6HlBA2ysazE_-lirVM7CcmTmZgMNS6IlkIwzNOIIcJF5dqV-5e7jvf5sRtNURBESqNq_Xs9mMs8ae2IlzGxqS35fmUH0QVq_AJt-Dw6jXFF-XV_I9O3YTeJe3GqtlPhe8agR.png</image:loc><image:caption>0YPBakkJrFOUyVX3n6HlBA2ysazElirVM7CcmTmZgMNS6IlkIwzNOIIcJF5dqV5e7jvf5sRtNURBESqNqXs9mMs8ae2IlzGxqS35fmUH0QVqAJtDw6jXFFXVI9O3YTeJe3GqtlPhe8agR</image:caption><image:title>0YPBakkJrFOUyVX3n6HlBA2ysazElirVM7CcmTmZgMNS6IlkIwzNOIIcJF5dqV5e7jvf5sRtNURBESqNqXs9mMs8ae2IlzGxqS35fmUH0QVqAJtDw6jXFFXVI9O3YTeJe3GqtlPhe8agR</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-81.png</image:loc><image:caption>Sampleforblogpost81</image:caption><image:title>Sampleforblogpost81</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20190522-02Q2_PZ6AO2tjZO4Q32mD4Iw-scaled.jpg</image:loc><image:caption>2019052202Q2PZ6AO2tjZO4Q32mD4Iwscaled</image:caption><image:title>2019052202Q2PZ6AO2tjZO4Q32mD4Iwscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-3-1024x535.png</image:loc><image:caption>Submityourmarketresearchbrief</image:caption><image:title>submitaresearchbrief31024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/m3hagX-5vY_oMY-gt_nScrAAmWq120F4liEaRjd73C5uEWaWDwsV1Qp_OgGMjK4F6CZrXRErVlX4YjCemKE_UvRsT1bpXJDrojPiFChSRbQ2BrZNDtmVfxvMABCHlMaXdxD7eJsv_2wLTe_EYNVMg.png</image:loc><image:caption>m3hagX5vYoMYgtnScrAAmWq120F4liEaRjd73C5uEWaWDwsV1QpOgGMjK4F6CZrXRErVlX4YjCemKEUvRsT1bpXJDrojPiFChSRbQ2BrZNDtmVfxvMABCHlMaXdxD7eJsv2wLTeEYNVMg</image:caption><image:title>m3hagX5vYoMYgtnScrAAmWq120F4liEaRjd73C5uEWaWDwsV1QpOgGMjK4F6CZrXRErVlX4YjCemKEUvRsT1bpXJDrojPiFChSRbQ2BrZNDtmVfxvMABCHlMaXdxD7eJsv2wLTeEYNVMg</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><lastmod>2025-10-28</lastmod></url><url><loc>https://kadence.com/podcast/ep-23-ai-systems-that-actually-serve-your-customers/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/BL_Episode-23-Ilyas-Iyoob.png</image:loc><image:caption>Episode23IlyasIyoob</image:caption><image:title>BLEpisode23IlyasIyoob</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/BL_Ilyas-Iyoob-Headshot.jpg</image:loc><image:caption>BLIlyasIyoobHeadshot</image:caption><image:title>BLIlyasIyoobHeadshot</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/BL_elusive-consumer-cover-1000x432.png</image:loc><image:caption>BLelusiveconsumercover1000x432</image:caption><image:title>BLelusiveconsumercover1000x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><lastmod>2025-10-06</lastmod></url><url><loc>https://kadence.com/knowledge/understanding-indian-consumers-through-fieldwork/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2148897427.jpg</image:loc><image:caption>GettyImages2148897427</image:caption><image:title>GettyImages2148897427</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-81.png</image:loc><image:caption>CopyofSampleforblogpost81</image:caption><image:title>CopyofSampleforblogpost81</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-60.png</image:loc><image:caption>Sampleforblogpost60</image:caption><image:title>Sampleforblogpost60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/3-36-1024x535-3.png</image:loc><image:caption>3361024x5353</image:caption><image:title>3361024x5353</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Paper%20Boat%20brand%20localizatiion%20strategy.png</image:loc><image:caption>PaperBoatbrandlocalizatiionstrategy</image:caption><image:title>PaperBoatbrandlocalizatiionstrategy</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-4-1024x535-2.png</image:loc><image:caption>downloadagencycredentialsorbrochure41024x5352</image:caption><image:title>downloadagencycredentialsorbrochure41024x5352</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-39.png</image:loc><image:caption>Sampleforblogpost39</image:caption><image:title>Sampleforblogpost39</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><lastmod>2026-01-23</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/why-transactional-rewards-are-losing-their-grip-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/General-Uncover-the-latest-trends-in-global-media-consumption-1024x512.png</image:loc><image:caption>mediaandentertainmenttrendsreport</image:caption><image:title>GeneralUncoverthelatesttrendsinglobalmediaconsumption1024x512</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20190522-02Q2_PZ6AO2tjZO4Q32mD4Iw-scaled-1.jpg</image:loc><image:caption>2019052202Q2PZ6AO2tjZO4Q32mD4Iwscaled1</image:caption><image:title>2019052202Q2PZ6AO2tjZO4Q32mD4Iwscaled1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-11-3.png</image:loc><image:caption>CopyofSampleforblogpost113</image:caption><image:title>CopyofSampleforblogpost113</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled-2.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled2</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-9-4.png</image:loc><image:caption>CopyofSampleforblogpost94</image:caption><image:title>CopyofSampleforblogpost94</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-3-1024x535.png</image:loc><image:caption>Submityourmarketresearchbrief</image:caption><image:title>submitaresearchbrief31024x535</image:title></image:image><lastmod>2025-10-28</lastmod></url><url><loc>https://kadence.com/knowledge/the-death-of-mealtime-and-the-rise-of-continuous-consumption/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20191003_Green_brick.jpg</image:loc><image:caption>20191003Greenbrick</image:caption><image:title>20191003Greenbrick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1351767347-1.jpg</image:loc><image:caption>GettyImages13517673471</image:caption><image:title>GettyImages13517673471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Snacking-Around-the-World.png</image:loc><image:caption>SnackingAroundtheWorld</image:caption><image:title>SnackingAroundtheWorld</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-Modern-Plate-1-768x401-Sep-19-2025-08-37-40-4361-PM.png</image:loc><image:caption>TheModernPlate1768x401Sep1920250837404361PM</image:caption><image:title>TheModernPlate1768x401Sep1920250837404361PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535.png</image:loc><image:caption>submityourbrief</image:caption><image:title>submitaresearchbrief21024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1348369752.jpg</image:loc><image:caption>GettyImages1348369752</image:caption><image:title>GettyImages1348369752</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><lastmod>2026-01-20</lastmod></url><url><loc>https://kadence.com/en-us/case-study</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/treatwell.png</image:loc><image:caption>treatwell</image:caption><image:title>treatwell</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Case%20Studies/8th%20page%20hero%20sec.jpg</image:loc><image:caption>8thpageherosec</image:caption><image:title>8thpageherosec</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/WIM_ASA_LOGO_2017-288x93.png</image:loc><image:caption>AmericanStudentAssistancelogo</image:caption><image:title>WIMASALOGO2017288x93</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/samsung%20logo.png</image:loc><image:caption>samsunglogo</image:caption><image:title>samsunglogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/GettyImages-1197711742-1000x1000.jpg</image:loc><image:caption>GettyImages11977117421000x1000</image:caption><image:title>GettyImages11977117421000x1000</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Case%20Studies/WH_girls-on-white-red-jersey-playing-hand-game-163465-2-500x500.jpg</image:loc><image:caption>WHgirlsonwhiteredjerseyplayinghandgame1634652500x500</image:caption><image:title>WHgirlsonwhiteredjerseyplayinghandgame1634652500x500</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2248369945.jpg</image:loc><image:caption>GettyImages2248369945</image:caption><image:title>GettyImages2248369945</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1371380410.jpg</image:loc><image:caption>GettyImages1371380410</image:caption><image:title>GettyImages1371380410</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2215421216.jpg</image:loc><image:caption>GettyImages2215421216</image:caption><image:title>GettyImages2215421216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Case%20Studies/5th%20page%20hero%20sec.jpg</image:loc><image:caption>5thpageherosec</image:caption><image:title>5thpageherosec</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-113723784.jpg</image:loc><image:caption>GettyImages113723784</image:caption><image:title>GettyImages113723784</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Case%20Studies/11th%20page%20hero%20sec.jpg</image:loc><image:caption>11thpageherosec</image:caption><image:title>11thpageherosec</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/vital-strategies-logo.png</image:loc><image:caption>vitalstrategieslogo</image:caption><image:title>vitalstrategieslogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Case%20Studies/7th%20oage%20hero%20sec.jpg</image:loc><image:caption>7thoageherosec</image:caption><image:title>7thoageherosec</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/WH_Vital-Strategies.jpg</image:loc><image:caption>WHVitalStrategies</image:caption><image:title>WHVitalStrategies</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/WH_Samsung_Case-study.jpg</image:loc><image:caption>WHSamsungCasestudy</image:caption><image:title>WHSamsungCasestudy</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/light-trails-on-highway-at-night-315938-1000x1000.jpg</image:loc><image:caption>lighttrailsonhighwayatnight3159381000x1000</image:caption><image:title>lighttrailsonhighwayatnight3159381000x1000</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/BL_2133x858_Jewel_Tower2-1-1000x858.jpg</image:loc><image:caption>BL2133x858JewelTower211000x858</image:caption><image:title>BL2133x858JewelTower211000x858</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1203071160.jpg</image:loc><image:caption>GettyImages1203071160</image:caption><image:title>GettyImages1203071160</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/yoodo_gobear.png</image:loc><image:caption>yoodogobear</image:caption><image:title>yoodogobear</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Case%20Studies/9th%20page%20hero%20sec.jpg</image:loc><image:caption>9thpageherosec</image:caption><image:title>9thpageherosec</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/bloomberg%20logo.png</image:loc><image:caption>bloomberglogo</image:caption><image:title>bloomberglogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Case%20Studies/6th%20page%20hero%20sec.jpg</image:loc><image:caption>6thpageherosec</image:caption><image:title>6thpageherosec</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/Mitsubishi.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2177568579.jpg</image:loc><image:caption>GettyImages2177568579</image:caption><image:title>GettyImages2177568579</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Case%20Studies/3rd%20page%20hero%20sec.jpg</image:loc><image:caption>3rdpageherosec</image:caption><image:title>3rdpageherosec</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/icon_unilever.png</image:loc><image:caption>iconunilever</image:caption><image:title>iconunilever</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2196434815.jpg</image:loc><image:caption>GettyImages2196434815</image:caption><image:title>GettyImages2196434815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/signapore%20uni%20logo.svg</image:loc><image:caption>signaporeunilogo</image:caption><image:title>signaporeunilogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wallstreetjournal-logo-217x120.png</image:loc><image:caption>wallstreetjournallogo217x120</image:caption><image:title>wallstreetjournallogo217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/Panasonic.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-525408989.jpg</image:loc><image:caption>GettyImages525408989</image:caption><image:title>GettyImages525408989</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_CAGLogo-180x120.jpg</image:loc><image:caption>ChangiAirportGroupLogo</image:caption><image:title>WLCAGLogo180x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1972318050.jpg</image:loc><image:caption>GettyImages1972318050</image:caption><image:title>GettyImages1972318050</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/havells%20logo.png</image:loc><image:caption>havellslogo</image:caption><image:title>havellslogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2223656176.jpg</image:loc><image:caption>GettyImages2223656176</image:caption><image:title>GettyImages2223656176</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Case%20Studies/2nd%20page%20hero%20sec.jpg</image:loc><image:caption>2ndpageherosec</image:caption><image:title>2ndpageherosec</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Education-1000x1000.jpg</image:loc><image:caption>Education1000x1000</image:caption><image:title>Education1000x1000</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1356987794.jpg</image:loc><image:caption>GettyImages1356987794</image:caption><image:title>GettyImages1356987794</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1222812703.jpg</image:loc><image:caption>GettyImages1222812703</image:caption><image:title>GettyImages1222812703</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2239532958.jpg</image:loc><image:caption>GettyImages2239532958</image:caption><image:title>GettyImages2239532958</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/BL_Kadence_Pool-100-e1596635541564.jpg</image:loc><image:caption>BLKadencePool100e1596635541564</image:caption><image:title>BLKadencePool100e1596635541564</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/Asahi_logo.png</image:loc><image:caption>Asahilogo</image:caption><image:title>Asahilogo</image:title></image:image><lastmod>2025-09-08</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/exploring-the-benefits-of-predictive-analytics/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages1162094164scaled</image:caption><image:title>GettyImages1162094164scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-2b-1024x535.png</image:loc><image:caption>DownloadourAgencyCredentials</image:caption><image:title>downloadagencycredentialsorbrochure2b1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1464550329-2.jpg</image:loc><image:caption>GettyImages14645503292</image:caption><image:title>GettyImages14645503292</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Images/5%20Ways%20to%20Win%20Gen%20X%20%E2%80%94%20And%20Keep%20Them-East.png</image:loc><image:caption>5WaystoWinGenXAndKeepThemEast</image:caption><image:title>5WaystoWinGenXAndKeepThemEast</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972-2.jpg</image:loc><image:caption>GettyImages9101449722</image:caption><image:title>GettyImages9101449722</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1219583078-2.jpg</image:loc><image:caption>GettyImages12195830782</image:caption><image:title>GettyImages12195830782</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><lastmod>2026-02-08</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/who-is-gen-c-understanding-the-connected-consumer-revolution/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cerave-gen-c-campaign-1.png</image:loc><image:caption>ceravegenccampaign1</image:caption><image:title>ceravegenccampaign1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages1162094164scaled</image:caption><image:title>GettyImages1162094164scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Nike-brand-example-connected-consumers-1024x516-1.png</image:loc><image:caption>Nikebrandexampleconnectedconsumers1024x5161</image:caption><image:title>Nikebrandexampleconnectedconsumers1024x5161</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Who%20i%20sgen%20c-%20connected%20generation.jpg</image:loc><image:caption>Whoisgencconnectedgeneration</image:caption><image:title>Whoisgencconnectedgeneration</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2199471153.jpg</image:loc><image:caption>GettyImages2199471153</image:caption><image:title>GettyImages2199471153</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20191003_Green_brick.jpg</image:loc><image:caption>20191003Greenbrick</image:caption><image:title>20191003Greenbrick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/3-36-1024x535.png</image:loc><image:caption>TheGreenBrandSustainabilityStudy</image:caption><image:title>3361024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Duolingo-streaks.png</image:loc><image:caption>Duolingostreaks</image:caption><image:title>Duolingostreaks</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535-6.png</image:loc><image:caption>submitaresearchbrief21024x5356</image:caption><image:title>submitaresearchbrief21024x5356</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Gen-c-influencers-1.png</image:loc><image:caption>Gencinfluencers1</image:caption><image:title>Gencinfluencers1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/summary-of-on-demand-entertainment-trends-report/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-2024-07-19T155054_038-1.png</image:loc><image:caption>Sampleforblogpost20240719T1550540381</image:caption><image:title>Sampleforblogpost20240719T1550540381</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1305487364-1-1.jpg</image:loc><image:caption>GettyImages130548736411</image:caption><image:title>GettyImages130548736411</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1088608128-1.jpg</image:loc><image:caption>GettyImages10886081281</image:caption><image:title>GettyImages10886081281</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-4-1024x535-Sep-19-2025-07-46-02-7798-PM.png</image:loc><image:caption>downloadagencycredentialsorbrochure41024x535Sep1920250746027798PM</image:caption><image:title>downloadagencycredentialsorbrochure41024x535Sep1920250746027798PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><lastmod>2026-02-03</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-nutrition-label-changes-could-redefine-food-marketing-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported%20sitepage%20images/AD_4nXcnhnCe6TpY8068-W_ZRWdonUQOdewmMazFCyDkuFTnvoLPkT9WmAXfjSvK1izfL7853KInWJ-u_OH7wHVuuWkhS1LfFU4LFrT2nEJaGzD85APrbZ5vI99GQo0oAH2PM4ydogMffw.png</image:loc><image:caption>UKfoodratingsystemtrafficlightlabelingsystem</image:caption><image:title>AD4nXcnhnCe6TpY8068WZRWdonUQOdewmMazFCyDkuFTnvoLPkT9WmAXfjSvK1izfL7853KInWJuOH7wHVuuWkhS1LfFU4LFrT2nEJaGzD85APrbZ5vI99GQo0oAH2PM4ydogMffw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-71-1024x1024.png</image:loc><image:caption>howconsumersrespondtohealthwarninglabels</image:caption><image:title>1711024x1024</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported%20sitepage%20images/AD_4nXdpkRXXE0WRjmQkdJrX87jYN5Y06d0ACC8VIL3SOXivPUfXIC2gd_o1hTnyolNw2oDz4dOiGmjsg6VmT28H4FKA_ZPHobYtzBYt4B1A9Z8ee3yO8NdEArlKH6s8bME9EGLBDp0i.png</image:loc><image:caption>Chobanifoodlabels</image:caption><image:title>AD4nXdpkRXXE0WRjmQkdJrX87jYN5Y06d0ACC8VIL3SOXivPUfXIC2gdo1hTnyolNw2oDz4dOiGmjsg6VmT28H4FKAZPHobYtzBYt4B1A9Z8ee3yO8NdEArlKH6s8bME9EGLBDp0i</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled-2.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled2</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Dining-cover-2-1024x576.png</image:loc><image:caption>diningpersonas</image:caption><image:title>Diningcover21024x576</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported%20sitepage%20images/AD_4nXcVmQjwaB9rbLXksxzPcI-WefQqswTiQR06kzDlO237XpOB1zMZUxIx0qzcslhwvnBtEiCs_hOvrkqHoafsde96157TiF6lQ-AlpXl24tgrVJ0npKR1Ihoew9bP4AueRWaYZZNP.png</image:loc><image:caption>foodwarninglabelsinlatinamerica</image:caption><image:title>AD4nXcVmQjwaB9rbLXksxzPcIWefQqswTiQR06kzDlO237XpOB1zMZUxIx0qzcslhwvnBtEiCshOvrkqHoafsde96157TiF6lQAlpXl24tgrVJ0npKR1Ihoew9bP4AueRWaYZZNP</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-FD005285-1.jpg</image:loc><image:caption>GettyImagesFD0052851</image:caption><image:title>GettyImagesFD0052851</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1351767347.jpg</image:loc><image:caption>GettyImages1351767347</image:caption><image:title>GettyImages1351767347</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-1024x535.png</image:loc><image:caption>Submitaresearchbrief</image:caption><image:title>submitaresearchbrief41024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported%20sitepage%20images/AD_4nXcuONhWG1t49EBYxDXZxFYKCAqIXyaIQecu8hj2VVlhYACRYmW1BgzFcFP6huToZBSmm1coHGlU8Ebd6cQTyOX4QdicObl7pJDkBmqNE0GBXiJ3Gyri9itJz2zWA-C6wKoe3qXI8g.png</image:loc><image:caption>australiahealthstarfoodratingsystem</image:caption><image:title>AD4nXcuONhWG1t49EBYxDXZxFYKCAqIXyaIQecu8hj2VVlhYACRYmW1BgzFcFP6huToZBSmm1coHGlU8Ebd6cQTyOX4QdicObl7pJDkBmqNE0GBXiJ3Gyri9itJz2zWAC6wKoe3qXI8g</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported%20sitepage%20images/AD_4nXcA320V_uuJ723znE0M3C7SvxoBHxFfqfe5AtE_ShwM1T9Qip04l6WH8aWXYssZor07OkPj_o67Ne_9mB3QjIYLAfa-iu3Go5o2QG6k6XatSCby5bCdzo-6UiYHTajnLjp7W7_uEg.png</image:loc><image:caption>kindbarsfoodlabels</image:caption><image:title>AD4nXcA320VuuJ723znE0M3C7SvxoBHxFfqfe5AtEShwM1T9Qip04l6WH8aWXYssZor07OkPjo67Ne9mB3QjIYLAfaiu3Go5o2QG6k6XatSCby5bCdzo6UiYHTajnLjp7W7uEg</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1305487364-1-1.jpg</image:loc><image:caption>GettyImages130548736411</image:caption><image:title>GettyImages130548736411</image:title></image:image><lastmod>2025-10-23</lastmod></url><url><loc>https://kadence.com/ja/case-study/developing-a-future-focused-digital-product-strategy-for-wall-street-journal/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wallstreetjournallogo</image:caption><image:title>wallstreetjournallogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Case%20Studies/3rd%20page%20hero%20sec.jpg</image:loc><image:caption>3rdpageherosec</image:caption><image:title>3rdpageherosec</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><lastmod>2025-10-06</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-role-of-sensory-research-in-product-development/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-1024x535.png</image:loc><image:caption>Submitaresearchbrief</image:caption><image:title>submitaresearchbrief41024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-83-1.png</image:loc><image:caption>Sampleforblogpost831</image:caption><image:title>Sampleforblogpost831</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Visual-Storytelling-Design-and-Data-Visualization-as-Insight-Catalysts-1024x535-1.png</image:loc><image:caption>VisualStorytellingDesignandDataVisualizationasInsightCatalysts1024x5351</image:caption><image:title>VisualStorytellingDesignandDataVisualizationasInsightCatalysts1024x5351</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1864355711-2.jpg</image:loc><image:caption>GettyImages18643557112</image:caption><image:title>GettyImages18643557112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/V5lDh0RUVVDw9P54XB_svfpjFffbZMkdFdK5fNfPgLsCTaft5ODoaxb_H_uhrQcWVt8uTH2Y_NnpD-tCzknkuuN1QlHFN_SNhiC41H2QNiKn7ruf3P25ejsflkGNWePQ_G9EJOf-HREPee4mopU_X-1.png</image:loc><image:caption>V5lDh0RUVVDw9P54XBsvfpjFffbZMkdFdK5fNfPgLsCTaft5ODoaxbHuhrQcWVt8uTH2YNnpDtCzknkuuN1QlHFNSNhiC41H2QNiKn7ruf3P25ejsflkGNWePQG9EJOfHREPee4mopUX1</image:caption><image:title>V5lDh0RUVVDw9P54XBsvfpjFffbZMkdFdK5fNfPgLsCTaft5ODoaxbHuhrQcWVt8uTH2YNnpDtCzknkuuN1QlHFNSNhiC41H2QNiKn7ruf3P25ejsflkGNWePQG9EJOfHREPee4mopUX1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bUks2a6TuEtrXCza9arv-TItMRydFm2_9PXZw9Ie0FBmbBgOqX5PHlfs6UqcZo38AxJ4UgYWWqVuNRJV20gQAGNTrxwXVQteKCDW4S0UChA9BJB_iJTTeCPrjPjyDsaGvNpLD7aD_G9I6D6kU19wu-1.png</image:loc><image:caption>bUks2a6TuEtrXCza9arvTItMRydFm29PXZw9Ie0FBmbBgOqX5PHlfs6UqcZo38AxJ4UgYWWqVuNRJV20gQAGNTrxwXVQteKCDW4S0UChA9BJBiJTTeCPrjPjyDsaGvNpLD7aDG9I6D6kU19wu1</image:caption><image:title>bUks2a6TuEtrXCza9arvTItMRydFm29PXZw9Ie0FBmbBgOqX5PHlfs6UqcZo38AxJ4UgYWWqVuNRJV20gQAGNTrxwXVQteKCDW4S0UChA9BJBiJTTeCPrjPjyDsaGvNpLD7aDG9I6D6kU19wu1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Seeds-of-Change-Traceability-Trend-1024x512-2.png</image:loc><image:caption>SeedsofChangeTraceabilityTrend1024x5122</image:caption><image:title>SeedsofChangeTraceabilityTrend1024x5122</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/TpxoChNlPsj-KZ7VGwc5ehYUnA0GxvOoX74p1sqM5Am7MJ49SI-KV11X4nBU1XdRnxLrJKVrBC84qfBnmsYB8Gg3KXQOolfYixCXj0V6PXPMsVLgB3jqC3PZ6_U-uWTK-h4_-4ZjVGIcnjlZnKenK-1.png</image:loc><image:caption>TpxoChNlPsjKZ7VGwc5ehYUnA0GxvOoX74p1sqM5Am7MJ49SIKV11X4nBU1XdRnxLrJKVrBC84qfBnmsYB8Gg3KXQOolfYixCXj0V6PXPMsVLgB3jqC3PZ6UuWTKh44ZjVGIcnjlZnKenK1</image:caption><image:title>TpxoChNlPsjKZ7VGwc5ehYUnA0GxvOoX74p1sqM5Am7MJ49SIKV11X4nBU1XdRnxLrJKVrBC84qfBnmsYB8Gg3KXQOolfYixCXj0V6PXPMsVLgB3jqC3PZ6UuWTKh44ZjVGIcnjlZnKenK1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WsfyoYUsEG9VfNsb5mCNjih_TjHjeWK7vZVTNJgZbPRE2OCNzRDVDRxEbj42QiVWtXI2KlJvSKQ3PTQJ7Gl-iPQctnrl7o9bwbu9swWOvyzT-mZ3EkEJ9b1DZfZNUf0wWK-Y-ldFyqWz4Uvh20A-V-1.png</image:loc><image:caption>WsfyoYUsEG9VfNsb5mCNjihTjHjeWK7vZVTNJgZbPRE2OCNzRDVDRxEbj42QiVWtXI2KlJvSKQ3PTQJ7GliPQctnrl7o9bwbu9swWOvyzTmZ3EkEJ9b1DZfZNUf0wWKYldFyqWz4Uvh20AV1</image:caption><image:title>WsfyoYUsEG9VfNsb5mCNjihTjHjeWK7vZVTNJgZbPRE2OCNzRDVDRxEbj42QiVWtXI2KlJvSKQ3PTQJ7GliPQctnrl7o9bwbu9swWOvyzTmZ3EkEJ9b1DZfZNUf0wWKYldFyqWz4Uvh20AV1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled-2.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled2</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1351767347.jpg</image:loc><image:caption>GettyImages1351767347</image:caption><image:title>GettyImages1351767347</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><lastmod>2025-10-23</lastmod></url><url><loc>https://kadence.com/knowledge/the-role-of-brand-equity-in-brand-building-and-how-to-measure-it/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1080436866.jpg</image:loc><image:caption>GettyImages1080436866</image:caption><image:title>GettyImages1080436866</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1219583078.jpg</image:loc><image:caption>GettyImages1219583078</image:caption><image:title>GettyImages1219583078</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-12.png</image:loc><image:caption>CopyofSampleforblogpost12</image:caption><image:title>CopyofSampleforblogpost12</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><lastmod>2025-09-19</lastmod></url><url><loc>https://kadence.com/en-us/podcast/ep-2-creating-meaningful-relationships-through-data-insights-with-michelle-parsons/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Michelle-Parsons%20img.png</image:loc><image:caption>MichelleParsonsimg</image:caption><image:title>MichelleParsonsimg</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/WH_ep-02_Michelle-Parsons-Podcast-Cover.png</image:loc><image:caption>WHep02MichelleParsonsPodcastCover</image:caption><image:title>WHep02MichelleParsonsPodcastCover</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/BL_elusive-consumer-cover-1000x432.png</image:loc><image:caption>BLelusiveconsumercover1000x432</image:caption><image:title>BLelusiveconsumercover1000x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><lastmod>2025-10-01</lastmod></url><url><loc>https://kadence.com/knowledge/elevating-market-research-insights-through-visual-communication/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1204561139-1.jpg</image:loc><image:caption>GettyImages12045611391</image:caption><image:title>GettyImages12045611391</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/An-Exploration-into-Research-in-APAC-1024x771.png</image:loc><image:caption>AnExplorationintoResearchinAPAC1024x771</image:caption><image:title>AnExplorationintoResearchinAPAC1024x771</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-1-1024x535.png</image:loc><image:caption>Submitaresearchbrief</image:caption><image:title>submitaresearchbrief11024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Bubble-Tea-1024x576.png</image:loc><image:caption>BubbleTea1024x576</image:caption><image:title>BubbleTea1024x576</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Cover-page-9-Fashion-Personas-1024x576-Sep-17-2025-03-51-57-2818-AM.png</image:loc><image:caption>Coverpage9FashionPersonas1024x576Sep1720250351572818AM</image:caption><image:title>Coverpage9FashionPersonas1024x576Sep1720250351572818AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/thisisengineering-raeng-DbLlKd8u2Rw-unsplash-scaled.jpg</image:loc><image:caption>thisisengineeringraengDbLlKd8u2Rwunsplashscaled</image:caption><image:title>thisisengineeringraengDbLlKd8u2Rwunsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Syf6RTtXcNDSeLjFsr24Vkp6-yiaKMyquUPpowq92M8zXlHs8Y6ntHGU_6tNZtpj2CHuorI-MEUkDM7lJgPXn0xqIcO_5ZzgRc0nZ3YLynmsHj_mX2nzRs5WrQwtpR-IR4h4d6SO1IzXGLq5OlbXR.jpg</image:loc><image:caption>Syf6RTtXcNDSeLjFsr24Vkp6yiaKMyquUPpowq92M8zXlHs8Y6ntHGU6tNZtpj2CHuorIMEUkDM7lJgPXn0xqIcO5ZzgRc0nZ3YLynmsHjmX2nzRs5WrQwtpRIR4h4d6SO1IzXGLq5OlbXR</image:caption><image:title>Syf6RTtXcNDSeLjFsr24Vkp6yiaKMyquUPpowq92M8zXlHs8Y6ntHGU6tNZtpj2CHuorIMEUkDM7lJgPXn0xqIcO5ZzgRc0nZ3YLynmsHjmX2nzRs5WrQwtpRIR4h4d6SO1IzXGLq5OlbXR</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Market-Research-Insights-from-Asahi-1024x703.png</image:loc><image:caption>MarketResearchInsightsfromAsahi1024x703</image:caption><image:title>MarketResearchInsightsfromAsahi1024x703</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Katrin%20Scheibert.png</image:loc><image:caption>KatrinScheibert</image:caption><image:title>KatrinScheibert</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Market-Research-Insights-from-Ovum-1024x896.jpg</image:loc><image:caption>MarketResearchInsightsfromOvum1024x896</image:caption><image:title>MarketResearchInsightsfromOvum1024x896</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><lastmod>2026-01-30</lastmod></url><url><loc>https://kadence.com/office/careers-at-kadence-japan/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/kadence-japan-office.jpg</image:loc><image:caption>kadencejapanoffice</image:caption><image:title>kadencejapanoffice</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Momo_Murahashi.jpg</image:loc><image:caption>TPMomoMurahashi</image:caption><image:title>TPMomoMurahashi</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-team-1024x768.jpeg</image:loc><image:caption>TeamKadence</image:caption><image:title>WIMKadenceteam1024x768</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Agile_88x88.png</image:loc><image:caption>WIAgile88x88</image:caption><image:title>WIAgile88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Genuine88x88.png</image:loc><image:caption>WIGenuine88x88</image:caption><image:title>WIGenuine88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Katrin%20Scheibert.png</image:loc><image:caption>KatrinScheibert</image:caption><image:title>KatrinScheibert</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Allaine%20Bettina%20Orosco.jpeg</image:loc><image:caption>AllaineBettinaOrosco</image:caption><image:title>AllaineBettinaOrosco</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Curious_88x88.png</image:loc><image:caption>WICurious88x88</image:caption><image:title>WICurious88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Dependable_88x88.png</image:loc><image:caption>WIDependable88x88</image:caption><image:title>WIDependable88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_GettyImages-598919748-2180x1090.jpg</image:loc><image:caption>WIMGettyImages5989197482180x1090</image:caption><image:title>WIMGettyImages5989197482180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_GettyImages-1325045150-1-740x720.jpg</image:loc><image:caption>kadencejapanoffice</image:caption><image:title>WIMGettyImages13250451501740x720</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Futurists_88x88.png</image:loc><image:caption>WIFuturists88x88</image:caption><image:title>WIFuturists88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Tulika-Sheel_300x300.jpg</image:loc><image:caption>TPTulikaSheel300x300</image:caption><image:title>TPTulikaSheel300x300</image:title></image:image><lastmod>2025-10-16</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/report-ais-great-divide-east-vs-west/</loc><image:image><image:loc>https://kadence.com/hubfs/1-AI-sentiment%20at%20work%20by%20country.png</image:loc><image:caption>1AIsentimentatworkbycountry</image:caption><image:title>1AIsentimentatworkbycountry</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/divider-4-1536x125.png</image:loc><image:caption>divider41536x125</image:caption><image:title>divider41536x125</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/divider-6-1536x104.png</image:loc><image:caption>divider61536x104</image:caption><image:title>divider61536x104</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1882487541.jpg</image:loc><image:caption>GettyImages1882487541</image:caption><image:title>GettyImages1882487541</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Perfect-Corp-AI.png</image:loc><image:caption>PerfectCorpAI</image:caption><image:title>PerfectCorpAI</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/2-what-businesses-expect-from-AI.png</image:loc><image:caption>2whatbusinessesexpectfromAI</image:caption><image:title>2whatbusinessesexpectfromAI</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/4-Trust%20around%20AI%20globally.png</image:loc><image:caption>4TrustaroundAIglobally</image:caption><image:title>4TrustaroundAIglobally</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/divider-5-1536x145.png</image:loc><image:caption>divider51536x145</image:caption><image:title>divider51536x145</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/10-AI%20as%20hero.png</image:loc><image:caption>10AIashero</image:caption><image:title>10AIashero</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Banner-for-Internet-studies-11.png</image:loc><image:caption>BannerforInternetstudies11</image:caption><image:title>BannerforInternetstudies11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/CTA2-1536x424.jpg</image:loc><image:caption>CTA21536x424</image:caption><image:title>CTA21536x424</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647.png</image:loc><image:caption>cta580x647</image:caption><image:title>cta580x647</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-962105548%20(1).jpg</image:loc><image:caption>GettyImages9621055481</image:caption><image:title>GettyImages9621055481</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/9-AI-superpower.png</image:loc><image:caption>9AIsuperpower</image:caption><image:title>9AIsuperpower</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/divider-2-2-1536x127.png</image:loc><image:caption>divider221536x127</image:caption><image:title>divider221536x127</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/divider-1-1536x147.png</image:loc><image:caption>divider11536x147</image:caption><image:title>divider11536x147</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/3-how%20people%20see%20AI.png</image:loc><image:caption>3howpeopleseeAI</image:caption><image:title>3howpeopleseeAI</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/12-AI%20fear%20vs%20expert%20opinion.png</image:loc><image:caption>12AIfearvsexpertopinion</image:caption><image:title>12AIfearvsexpertopinion</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/divider-3-1536x83.png</image:loc><image:caption>divider31536x83</image:caption><image:title>divider31536x83</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Sample%20for%20blog%20post%20%20(3).png</image:loc><image:caption>Sampleforblogpost3</image:caption><image:title>Sampleforblogpost3</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/5-Millennials%20and%20AI.png</image:loc><image:caption>5MillennialsandAI</image:caption><image:title>5MillennialsandAI</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/7-AI%20readiness%20in%20the%20east%20vs%20the%20west.png</image:loc><image:caption>7AIreadinessintheeastvsthewest</image:caption><image:title>7AIreadinessintheeastvsthewest</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/iStock-2072804536.jpg</image:loc><image:caption>iStock2072804536</image:caption><image:title>iStock2072804536</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/separator-panel.png</image:loc><image:caption>separatorpanel</image:caption><image:title>separatorpanel</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/11-AI%20adoption%20globally.png</image:loc><image:caption>11AIadoptionglobally</image:caption><image:title>11AIadoptionglobally</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/13-Lack%20of%20AI%20tools.png</image:loc><image:caption>13LackofAItools</image:caption><image:title>13LackofAItools</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/6-Age%20and%20gender%20influence%20AI.png</image:loc><image:caption>6AgeandgenderinfluenceAI</image:caption><image:title>6AgeandgenderinfluenceAI</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/My-Lowes-AI-tech.png</image:loc><image:caption>MyLowesAItech</image:caption><image:title>MyLowesAItech</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2194914514.jpg</image:loc><image:caption>GettyImages2194914514</image:caption><image:title>GettyImages2194914514</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><lastmod>2025-10-30</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/what-japans-pet-owners-wantand-how-brands-can-deliver/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Most-Popular-Pets-1024x369.png</image:loc><image:caption>mostpopularpetsinJapan</image:caption><image:title>MostPopularPets1024x369</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Screen-Shot-2025-01-02-at-9_26_56-AM.png</image:loc><image:caption>healthfocusedpetfoods</image:caption><image:title>ScreenShot20250102at92656AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-4b.png</image:loc><image:caption>DownloadourAgencyCredentials</image:caption><image:title>downloadagencycredentialsorbrochure4b</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Most-Popular-Pets_-1-1024x369.png</image:loc><image:caption>petownershipstatisticsinjapan</image:caption><image:title>MostPopularPets11024x369</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Cocoro-447x332.jpg</image:loc><image:caption>Cocoro447x332</image:caption><image:title>Cocoro447x332</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled-2.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled2</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-89-2.png</image:loc><image:caption>CopyofSampleforblogpost892</image:caption><image:title>CopyofSampleforblogpost892</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1351767347.jpg</image:loc><image:caption>GettyImages1351767347</image:caption><image:title>GettyImages1351767347</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Pet-Owner-Types-1024x535.png</image:loc><image:caption>typesofpetowners</image:caption><image:title>PetOwnerTypes1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1318673904-1-2.jpg</image:loc><image:caption>GettyImages131867390412</image:caption><image:title>GettyImages131867390412</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/travel-trends-missed-the-mark-overtourism-is-the-real-crisis/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20191003_Green_brick.jpg</image:loc><image:caption>20191003Greenbrick</image:caption><image:title>20191003Greenbrick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1448605766-1.jpg</image:loc><image:caption>GettyImages14486057661</image:caption><image:title>GettyImages14486057661</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Kadence-Icon-380x380.png</image:loc><image:caption>KadenceIcon380x380</image:caption><image:title>KadenceIcon380x380</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-1024x535.png</image:loc><image:caption>Submitaresearchbrief</image:caption><image:title>submitaresearchbrief41024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1307361584-1.jpg</image:loc><image:caption>GettyImages13073615841</image:caption><image:title>GettyImages13073615841</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1305487364-1-1.jpg</image:loc><image:caption>GettyImages130548736411</image:caption><image:title>GettyImages130548736411</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/General-Uncover-the-latest-trends-in-global-media-consumption-1024x512-Sep-19-2025-07-01-17-2293-PM.png</image:loc><image:caption>GeneralUncoverthelatesttrendsinglobalmediaconsumption1024x512Sep1920250701172293PM</image:caption><image:title>GeneralUncoverthelatesttrendsinglobalmediaconsumption1024x512Sep1920250701172293PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><lastmod>2025-10-23</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/unlocking-growth-in-the-philippine-insurance-sector-through-digital-solutions-and-youth-engagement/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1181405477.jpg</image:loc><image:caption>GettyImages1181405477</image:caption><image:title>GettyImages1181405477</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/General-The-Future-of-Finance-1-1024x535.png</image:loc><image:caption>fintechreport</image:caption><image:title>GeneralTheFutureofFinance11024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-23-1.png</image:loc><image:caption>CopyofSampleforblogpost231</image:caption><image:title>CopyofSampleforblogpost231</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-84-2.png</image:loc><image:caption>Sampleforblogpost842</image:caption><image:title>Sampleforblogpost842</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Iris%20Lorenzo.jpg</image:loc><image:caption>IrisLorenzo</image:caption><image:title>IrisLorenzo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-3-1024x535.png</image:loc><image:caption>Submityourmarketresearchbrief</image:caption><image:title>submitaresearchbrief31024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><lastmod>2025-10-28</lastmod></url><url><loc>https://kadence.com/service/product-testing/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLdiscoverchannellogo392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>KadenceIndonesia</image:caption><image:title>WIMIndonesiaOffice88x885</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>JapanTokyo</image:caption><image:title>WIMJapanOffice88x88006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Havells_Logo.svg-364x240.png</image:loc><image:caption>Havells</image:caption><image:title>WL1200pxHavellsLogosvg364x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WLBridgestonelogo288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-vietnam.png</image:loc><image:caption>KadenceVietnamofficeteam</image:caption><image:title>officevietnam</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>ConductingOnlineResearchinAsia2</image:caption><image:title>WIMConductingOnlineResearchinAsia2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL1200pxSamsungwordmarksvg144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WLASALOGO2017144x46</image:caption><image:title>WLASALOGO2017144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>BenefitTick</image:caption><image:title>WIiconbenefittick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/vital-strategies-logo.png</image:loc><image:caption>vitalstrategieslogo</image:caption><image:title>vitalstrategieslogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>KadenceIndia</image:caption><image:title>WIMIndiaOffice88x88003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIMTestimonials3903x651001</image:caption><image:title>WIMTestimonials3903x651001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-philippines-88x88.jpg</image:loc><image:caption>officephilippines88x88</image:caption><image:title>officephilippines88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_open-white-box-on-table_1090x545.jpg</image:loc><image:caption>openwhiteboxontable</image:caption><image:title>WIMopenwhiteboxontable1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WLMarsInclogo2019392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>MarketresearchinAsia</image:caption><image:title>WIMPhilippinesOffice88x88009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>KadenceChina</image:caption><image:title>WIMarticle88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UKoffice</image:caption><image:title>WIMUKOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogo288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>KadenceUKofficeteam</image:caption><image:title>WIMUKOffice88x8813</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>KadenceUSAteamphoto</image:caption><image:title>WIMUSOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>KadenceChinaofficeteam</image:caption><image:title>WIMKadenceChina88x88001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagersplayingsport</image:caption><image:title>WIMgirlsonwhiteredjerseyplayinghandgame1634652720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>KadenceIndonesiaofficeteam</image:caption><image:title>WIMIndonesiaOffice88x884</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/market-research-us.jpg</image:loc><image:caption>marketresearchus</image:caption><image:title>marketresearchus</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIMTestimonials3304x304002</image:caption><image:title>WIMTestimonials3304x304002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>KadenceSingaporeofficeteam</image:caption><image:title>WIMKadenceSingaporeoffice88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>ashopinTokyoJapan</image:caption><image:title>WIMJapanOffice88x88007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WIM_Vital%20Strategies_720x216.jpg</image:loc><image:caption>VitalStrategies</image:caption><image:title>WIMVitalStrategies720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>KadenceIndiaofficeteam</image:caption><image:title>WIMIndiaOffice88x88002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>KadenceThailand</image:caption><image:title>WIMThailandOffice88x8811</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432.jpg</image:loc><image:caption>Plug</image:caption><image:title>WIMpaulhanaokaRJkKjLu8I9Iunsplash1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><lastmod>2025-10-02</lastmod></url><url><loc>https://kadence.com</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_HomeHero_2_525x456.png</image:loc><image:caption>WHHomeHero2525x456</image:caption><image:title>WHHomeHero2525x456</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WIBrandAndAdvertising</image:caption><image:title>WIBrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>KadenceInternationalMarketResearchAgencyoftheYearSingapore</image:caption><image:title>WIMOptimizedimage131216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432.jpg</image:loc><image:caption>BloombergNeuroscience</image:caption><image:title>WIMballshapedcirclecloseupdark414860copy1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>KadenceChina</image:caption><image:title>WIMarticle88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRSOpperationsAwardsTrophy</image:caption><image:title>WIPmrsoppies2216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Hairdresser-1440x432.jpg</image:loc><image:caption>WIMHairdresser1440x432</image:caption><image:title>WIMHairdresser1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_HomeHero_3_525x515.png</image:loc><image:caption>WHHomeHero3525x515</image:caption><image:title>WHHomeHero3525x515</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Havells_Logo.svg-364x240.png</image:loc><image:caption>Havells</image:caption><image:title>WL1200pxHavellsLogosvg364x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-220x240.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi220x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>KadenceChinaofficeteam</image:caption><image:title>WIMKadenceChina88x88001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bloomberg_Media_stack_blk-144x45.png</image:loc><image:caption>BloombergMedia</image:caption><image:title>WLBloombergMediastackblk144x45</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIMchuttersnapmfo1E7omzkunsplash720x216</image:caption><image:title>WIMchuttersnapmfo1E7omzkunsplash720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>ashopinTokyoJapan</image:caption><image:title>WIMJapanOffice88x88007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216.jpg</image:loc><image:caption>WIMdebbyhudsonjcc8sxK2Adwunsplash1720x216</image:caption><image:title>WIMdebbyhudsonjcc8sxK2Adwunsplash1720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Asahi_logo.svg-144x56.png</image:loc><image:caption>Asahi</image:caption><image:title>WLAsahilogosvg144x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_HomeHero_4_424x564.png</image:loc><image:caption>WHHomeHero4424x564</image:caption><image:title>WHHomeHero4424x564</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogosvg392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogo288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premiumhomeappliancesfridgewashingmachine</image:caption><image:title>WIMPremiumhomeappliancesfridgewashingmachine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WICustomerAndMarket</image:caption><image:title>WICustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>BestDataCollectionFinalistMarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMBestDataCollection216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>KadenceUSAteamphoto</image:caption><image:title>WIMUSOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>KadenceIndonesia</image:caption><image:title>WIMIndonesiaOffice88x885</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_wallstreetjournal-logo-217x120.png</image:loc><image:caption>WSJ</image:caption><image:title>WLwallstreetjournallogo217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/market-research-us.jpg</image:loc><image:caption>marketresearchus</image:caption><image:title>marketresearchus</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_yoodo_gobear_web_logo-392x133.png</image:loc><image:caption>GoBear</image:caption><image:title>WLyoodogobearweblogo392x133</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_288x83.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars288x83</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_light-trails-on-highway-at-night-315938-1440x432.jpg</image:loc><image:caption>CarsonHighwayatNight</image:caption><image:title>WIMlighttrailsonhighwayatnight3159381440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>QuirksSupplieroftheYearKadenceInternational</image:caption><image:title>WIMQuirkAwards1881216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>KadenceIndia</image:caption><image:title>WIMIndiaOffice88x88003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>JapanTokyo</image:caption><image:title>WIMJapanOffice88x88006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UKoffice</image:caption><image:title>WIMUKOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WIFieldworkServices</image:caption><image:title>WIFieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-vietnam.png</image:loc><image:caption>KadenceVietnamofficeteam</image:caption><image:title>officevietnam</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>MarketingInteractiveAgencyoftheYearWinnerGold2021</image:caption><image:title>WIMmarketinginteractiveagencyoftheyear2021gold216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WLMarsInclogo2019392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>MarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMmrsoppies216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>KadenceteamcollectingAgencyoftheYearaward</image:caption><image:title>WIMJOE43941216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>KadenceIndiaofficeteam</image:caption><image:title>WIMIndiaOffice88x88002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2021</image:caption><image:title>WIMAOTYMR1216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_CAGLogo-180x120.jpg</image:loc><image:caption>ChangiAirportGroupLogo</image:caption><image:title>WLCAGLogo180x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-philippines-88x88.jpg</image:loc><image:caption>officephilippines88x88</image:caption><image:title>officephilippines88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_wall-street-journal-logo-144x14.png</image:loc><image:caption>TheWallStreetJournal</image:caption><image:title>WLwallstreetjournallogo144x14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>KadenceThailand</image:caption><image:title>WIMThailandOffice88x8811</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL1200pxSamsungwordmarksvg144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WIInsightActivation</image:caption><image:title>WIInsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_TestimonialCircle_1_1201x886.png</image:loc><image:caption>WIMTestimonialCircle11201x886</image:caption><image:title>WIMTestimonialCircle11201x886</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURAInnovationoftheYearaward</image:caption><image:title>WIMFinalistlogoLARGE216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>KadenceIndonesiaofficeteam</image:caption><image:title>WIMIndonesiaOffice88x884</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ESOMAR-Congress-2023-Winner-216x216.jpg</image:loc><image:caption>WIMESOMARCongress2023Winner216x216</image:caption><image:title>WIMESOMARCongress2023Winner216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_TestimonialCircle_2_304x304.png</image:loc><image:caption>WIMTestimonialCircle2304x304</image:caption><image:title>WIMTestimonialCircle2304x304</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLdiscoverchannellogo392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2020</image:caption><image:title>WIMAOTYcrop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>KadenceUKofficeteam</image:caption><image:title>WIMUKOffice88x8813</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_OnlineAsia_580x580.png</image:loc><image:caption>WHOnlineAsia580x580</image:caption><image:title>WHOnlineAsia580x580</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_HomeHero_5_525x558.png</image:loc><image:caption>WHHomeHero5525x558</image:caption><image:title>WHHomeHero5525x558</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_vital-strategies-logo-294x91.png</image:loc><image:caption>VitalStrategies</image:caption><image:title>WLvitalstrategieslogo294x91</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_adam-wilson-I2f5BbeXPVY-unsplash-scaled-720x216.jpg</image:loc><image:caption>WIMadamwilsonI2f5BbeXPVYunsplashscaled720x216</image:caption><image:title>WIMadamwilsonI2f5BbeXPVYunsplashscaled720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:caption><image:title>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WIProductDevelopment</image:caption><image:title>WIProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_RoyalCanin.png</image:loc><image:caption>RoyalCanin</image:caption><image:title>WLRoyalCanin</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>KadenceSingaporeofficeteam</image:caption><image:title>WIMKadenceSingaporeoffice88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence.com-preview-image.png</image:loc><image:caption>Kadencecompreviewimage</image:caption><image:title>Kadencecompreviewimage</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_HomeHero_1_388x538.png</image:loc><image:caption>WHHomeHero1388x538</image:caption><image:title>WHHomeHero1388x538</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>KadenceInternationalisHighlyCommendedforGlobalAgencyofTheYear</image:caption><image:title>WIMGlobalAgencycop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>MarketresearchinAsia</image:caption><image:title>WIMPhilippinesOffice88x88009</image:title></image:image><lastmod>2026-03-18</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/taste-of-chocolate-around-asia/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1305487364-1-1.jpg</image:loc><image:caption>GettyImages130548736411</image:caption><image:title>GettyImages130548736411</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1351767347.jpg</image:loc><image:caption>GettyImages1351767347</image:caption><image:title>GettyImages1351767347</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V7-1024x535.png</image:loc><image:caption>guidetogenz</image:caption><image:title>GENZGenZV71024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Sample%20for%20blog%20post%20%20(3).png</image:loc><image:caption>Sampleforblogpost3</image:caption><image:title>Sampleforblogpost3</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-2-1024x535.png</image:loc><image:caption>marketresearchagencycredentials</image:caption><image:title>downloadagencycredentialsorbrochure21024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-872680436-2.jpg</image:loc><image:caption>GettyImages8726804362</image:caption><image:title>GettyImages8726804362</image:title></image:image><lastmod>2025-11-03</lastmod></url><url><loc>https://kadence.com/knowledge/the-essential-guide-to-advertising-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-4-1024x535.png</image:loc><image:caption>Downloadtheguidetofutureofproductmarketing</image:caption><image:title>141024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-72-1.png</image:loc><image:caption>Sampleforblogpost721</image:caption><image:title>Sampleforblogpost721</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-Modern-Plate-1-1024x535.png</image:loc><image:caption>globaldiningtrends</image:caption><image:title>TheModernPlate11024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1448284790.jpg</image:loc><image:caption>GettyImages1448284790</image:caption><image:title>GettyImages1448284790</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/First-choice.png</image:loc><image:caption>Firstchoice</image:caption><image:title>Firstchoice</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><lastmod>2025-10-30</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/is-there-a-lack-of-diversity-in-market-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972-2.jpg</image:loc><image:caption>GettyImages9101449722</image:caption><image:title>GettyImages9101449722</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-39-1.png</image:loc><image:caption>Sampleforblogpost391</image:caption><image:title>Sampleforblogpost391</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Is-there-a-lack-of-diversity-in-market-2.jpg</image:loc><image:caption>Istherealackofdiversityinmarket2</image:caption><image:title>Istherealackofdiversityinmarket2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><lastmod>2025-09-29</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/unveiling-the-power-of-brand-visual-audit-why-it-matters-and-how-to-conduct-one/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V7-1024x535-Sep-19-2025-05-23-34-7183-PM.png</image:loc><image:caption>GENZGenZV71024x535Sep1920250523347183PM</image:caption><image:title>GENZGenZV71024x535Sep1920250523347183PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post--1.png</image:loc><image:caption>Sampleforblogpost1</image:caption><image:title>Sampleforblogpost1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1219583078-2.jpg</image:loc><image:caption>GettyImages12195830782</image:caption><image:title>GettyImages12195830782</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/11-1-1024x535-Sep-19-2025-04-50-36-6337-PM.png</image:loc><image:caption>1111024x535Sep1920250450366337PM</image:caption><image:title>1111024x535Sep1920250450366337PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Template-Sample-for-blog-post-5-1.png</image:loc><image:caption>TemplateSampleforblogpost51</image:caption><image:title>TemplateSampleforblogpost51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><lastmod>2025-09-24</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/unraveling-customer-preferences-a-deep-dive-into-discrete-choice-modeling/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-36-1.png</image:loc><image:caption>Sampleforblogpost361</image:caption><image:title>Sampleforblogpost361</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-1024x535-Sep-19-2025-08-03-15-8418-PM.png</image:loc><image:caption>11024x535Sep1920250803158418PM</image:caption><image:title>11024x535Sep1920250803158418PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/4-2-1024x535-Sep-19-2025-07-09-34-9006-PM.png</image:loc><image:caption>421024x535Sep1920250709349006PM</image:caption><image:title>421024x535Sep1920250709349006PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972-2.jpg</image:loc><image:caption>GettyImages9101449722</image:caption><image:title>GettyImages9101449722</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20191003_Green_brick.jpg</image:loc><image:caption>20191003Greenbrick</image:caption><image:title>20191003Greenbrick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled-2.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled2</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled2</image:title></image:image><lastmod>2025-09-24</lastmod></url><url><loc>https://kadence.com/knowledge/what-is-top-down-market-sizing/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-4-Sep-16-2025-08-18-50-3611-AM.png</image:loc><image:caption>downloadagencycredentialsorbrochure4Sep1620250818503611AM</image:caption><image:title>downloadagencycredentialsorbrochure4Sep1620250818503611AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1425794015.jpg</image:loc><image:caption>GettyImages1425794015</image:caption><image:title>GettyImages1425794015</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1321462048-1.jpg</image:loc><image:caption>GettyImages13214620481</image:caption><image:title>GettyImages13214620481</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-4-Sep-16-2025-09-20-23-1451-AM.png</image:loc><image:caption>14Sep1620250920231451AM</image:caption><image:title>14Sep1620250920231451AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><lastmod>2025-10-01</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/disappearing-acts-why-customers-ghost-and-how-to-win-them-back/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-10-3.png</image:loc><image:caption>CopyofSampleforblogpost103</image:caption><image:title>CopyofSampleforblogpost103</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-11-3.png</image:loc><image:caption>CopyofSampleforblogpost113</image:caption><image:title>CopyofSampleforblogpost113</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20191003_Green_brick.jpg</image:loc><image:caption>20191003Greenbrick</image:caption><image:title>20191003Greenbrick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1219583078-2.jpg</image:loc><image:caption>GettyImages12195830782</image:caption><image:title>GettyImages12195830782</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Consumers-are-taking-control-of-their-well-being-with-wearable-tech_-3-1-1024x535-Sep-19-2025-04-11-19-1246-PM.png</image:loc><image:caption>Consumersaretakingcontroloftheirwellbeingwithwearabletech311024x535Sep1920250411191246PM</image:caption><image:title>Consumersaretakingcontroloftheirwellbeingwithwearabletech311024x535Sep1920250411191246PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/11-1-1024x535-Sep-19-2025-04-10-57-6016-PM.png</image:loc><image:caption>1111024x535Sep1920250410576016PM</image:caption><image:title>1111024x535Sep1920250410576016PM</image:title></image:image><lastmod>2025-09-29</lastmod></url><url><loc>https://kadence.com/knowledge/unveiling-the-power-of-panel-surveys-capturing-the-dynamics-of-consumer-attitudes-and-behaviors-over-time/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-4-1024x535-Sep-16-2025-10-29-35-3511-AM.png</image:loc><image:caption>141024x535Sep1620251029353511AM</image:caption><image:title>141024x535Sep1620251029353511AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-493075213.jpg</image:loc><image:caption>GettyImages493075213</image:caption><image:title>GettyImages493075213</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-future-of-the-home-gym-2-1024x535-Sep-16-2025-09-38-09-1623-AM.png</image:loc><image:caption>Thefutureofthehomegym21024x535Sep1620250938091623AM</image:caption><image:title>Thefutureofthehomegym21024x535Sep1620250938091623AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972.jpg</image:loc><image:caption>GettyImages910144972</image:caption><image:title>GettyImages910144972</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/pexels-cottonbro-5081971-scaled-e1621847320265.jpg</image:loc><image:caption>pexelscottonbro5081971scalede1621847320265</image:caption><image:title>pexelscottonbro5081971scalede1621847320265</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><lastmod>2025-09-19</lastmod></url><url><loc>https://kadence.com/knowledge/the-role-of-market-research-in-developing-successful-branding-strategies/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1370432427.jpg</image:loc><image:caption>GettyImages1370432427</image:caption><image:title>GettyImages1370432427</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V1-1024x536-Sep-16-2025-10-34-45-6819-AM.png</image:loc><image:caption>GENZGenZV11024x536Sep1620251034456819AM</image:caption><image:title>GENZGenZV11024x536Sep1620251034456819AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1160257909-2-e1681326481817.jpg</image:loc><image:caption>GettyImages11602579092e1681326481817</image:caption><image:title>GettyImages11602579092e1681326481817</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/4-2-1024x535-3.png</image:loc><image:caption>421024x5353</image:caption><image:title>421024x5353</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1219583078.jpg</image:loc><image:caption>GettyImages1219583078</image:caption><image:title>GettyImages1219583078</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1.jpg</image:loc><image:caption>20200129Header1</image:caption><image:title>20200129Header1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><lastmod>2025-09-19</lastmod></url><url><loc>https://kadence.com/knowledge/guide-to-conducting-international-market-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1464550329.jpg</image:loc><image:caption>GettyImages1464550329</image:caption><image:title>GettyImages1464550329</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Kadence-Icon-380x380.png</image:loc><image:caption>KadenceIcon380x380</image:caption><image:title>KadenceIcon380x380</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/praveen-gupta-RJR-NcAB03Y-unsplash-scaled.jpg</image:loc><image:caption>praveenguptaRJRNcAB03Yunsplashscaled</image:caption><image:title>praveenguptaRJRNcAB03Yunsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972.jpg</image:loc><image:caption>GettyImages910144972</image:caption><image:title>GettyImages910144972</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/trung-thanh-LgdDeuBcgIY-unsplash-scaled-1024x688.jpg</image:loc><image:caption>trungthanhLgdDeuBcgIYunsplashscaled1024x688</image:caption><image:title>trungthanhLgdDeuBcgIYunsplashscaled1024x688</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><lastmod>2025-09-22</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-food-and-beverage-giants-are-adapting-to-changing-consumer-tastes-and-budgets-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2205287812.jpg</image:loc><image:caption>GettyImages2205287812</image:caption><image:title>GettyImages2205287812</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20191003_Green_brick.jpg</image:loc><image:caption>20191003Greenbrick</image:caption><image:title>20191003Greenbrick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-1-1024x535.png</image:loc><image:caption>Submitaresearchbrief</image:caption><image:title>submitaresearchbrief11024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Trend-3-Uncover-the-trends-in-mobile-media-consumption_-1-1024x512-Sep-30-2025-01-48-18-7908-PM.png</image:loc><image:caption>Trend3Uncoverthetrendsinmobilemediaconsumption11024x512Sep3020250148187908PM</image:caption><image:title>Trend3Uncoverthetrendsinmobilemediaconsumption11024x512Sep3020250148187908PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-97-2.png</image:loc><image:caption>CopyofSampleforblogpost972</image:caption><image:title>CopyofSampleforblogpost972</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1351767347.jpg</image:loc><image:caption>GettyImages1351767347</image:caption><image:title>GettyImages1351767347</image:title></image:image><lastmod>2025-10-27</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-livestream-is-becoming-the-front-door-to-snack-discovery/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-1-1024x535.png</image:loc><image:caption>Submitaresearchbrief</image:caption><image:title>submitaresearchbrief11024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Lays-China-Viral-Social-media.png</image:loc><image:caption>LaysChinaViralSocialmedia</image:caption><image:title>LaysChinaViralSocialmedia</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20191003_Green_brick.jpg</image:loc><image:caption>20191003Greenbrick</image:caption><image:title>20191003Greenbrick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2156057713.jpg</image:loc><image:caption>GettyImages2156057713</image:caption><image:title>GettyImages2156057713</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Trend-3-Uncover-the-trends-in-mobile-media-consumption_-1-2048x1024-Sep-30-2025-01-48-08-2067-PM.png</image:loc><image:caption>Trend3Uncoverthetrendsinmobilemediaconsumption12048x1024Sep3020250148082067PM</image:caption><image:title>Trend3Uncoverthetrendsinmobilemediaconsumption12048x1024Sep3020250148082067PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2207736167.jpg</image:loc><image:caption>GettyImages2207736167</image:caption><image:title>GettyImages2207736167</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1351767347.jpg</image:loc><image:caption>GettyImages1351767347</image:caption><image:title>GettyImages1351767347</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><lastmod>2026-01-16</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/a-practical-guide-to-inclusive-market-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972-2.jpg</image:loc><image:caption>GettyImages9101449722</image:caption><image:title>GettyImages9101449722</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled-2.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled2</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1288712636-1.jpg</image:loc><image:caption>GettyImages12887126361</image:caption><image:title>GettyImages12887126361</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages1162094164scaled</image:caption><image:title>GettyImages1162094164scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><lastmod>2026-01-28</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/empathy-maps-a-deep-dive-into-visualizing-customer-experience/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1144861020-1.jpg</image:loc><image:caption>GettyImages11448610201</image:caption><image:title>GettyImages11448610201</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1219583078-2.jpg</image:loc><image:caption>GettyImages12195830782</image:caption><image:title>GettyImages12195830782</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2220539132.jpg</image:loc><image:caption>GettyImages2220539132</image:caption><image:title>GettyImages2220539132</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2089465288.jpg</image:loc><image:caption>GettyImages2089465288</image:caption><image:title>GettyImages2089465288</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/General-Discover-the-Future-of-Entertainment-1024x512-Sep-19-2025-04-03-11-6432-PM.png</image:loc><image:caption>GeneralDiscovertheFutureofEntertainment1024x512Sep1920250403116432PM</image:caption><image:title>GeneralDiscovertheFutureofEntertainment1024x512Sep1920250403116432PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-2b-1024x535.png</image:loc><image:caption>DownloadourAgencyCredentials</image:caption><image:title>downloadagencycredentialsorbrochure2b1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><lastmod>2025-10-30</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/static-vs-dynamic-car-clinics-which-is-right-for-your-automotive-market-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Auto-Cars-and-consumers-1024x535-3.png</image:loc><image:caption>AutoCarsandconsumers1024x5353</image:caption><image:title>AutoCarsandconsumers1024x5353</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-25-2.png</image:loc><image:caption>CopyofSampleforblogpost252</image:caption><image:title>CopyofSampleforblogpost252</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972-2.jpg</image:loc><image:caption>GettyImages9101449722</image:caption><image:title>GettyImages9101449722</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled-2.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled2</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-1-1024x535.png</image:loc><image:caption>Submitaresearchbrief</image:caption><image:title>submitaresearchbrief11024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1354041251-2.jpg</image:loc><image:caption>GettyImages13540412512</image:caption><image:title>GettyImages13540412512</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><lastmod>2025-10-27</lastmod></url><url><loc>https://kadence.com/knowledge/the-rising-power-of-young-buyers-in-southeast-asia/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-71.png</image:loc><image:caption>Sampleforblogpost71</image:caption><image:title>Sampleforblogpost71</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-84.png</image:loc><image:caption>Sampleforblogpost84</image:caption><image:title>Sampleforblogpost84</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/US-1024x535-Sep-16-2025-09-58-18-9712-AM.png</image:loc><image:caption>US1024x535Sep1620250958189712AM</image:caption><image:title>US1024x535Sep1620250958189712AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-4-07-1-1024x536-Sep-16-2025-10-16-23-4298-AM.png</image:loc><image:caption>GENZGenZ40711024x536Sep1620251016234298AM</image:caption><image:title>GENZGenZ40711024x536Sep1620251016234298AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Iris%20Lorenzo.jpg</image:loc><image:caption>IrisLorenzo</image:caption><image:title>IrisLorenzo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Banner-for-Internet-studies-11.png</image:loc><image:caption>BannerforInternetstudies11</image:caption><image:title>BannerforInternetstudies11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1.jpg</image:loc><image:caption>20200129Header1</image:caption><image:title>20200129Header1</image:title></image:image><lastmod>2025-09-19</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/what-is-fieldwork-in-market-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-525352863-1.jpg</image:loc><image:caption>GettyImages5253528631</image:caption><image:title>GettyImages5253528631</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-39-1.png</image:loc><image:caption>Sampleforblogpost391</image:caption><image:title>Sampleforblogpost391</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled-2.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled2</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><lastmod>2025-10-08</lastmod></url><url><loc>https://kadence.com/knowledge/why-transactional-rewards-are-losing-their-grip-on-consumers/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20190522-02Q2_PZ6AO2tjZO4Q32mD4Iw-scaled.jpg</image:loc><image:caption>2019052202Q2PZ6AO2tjZO4Q32mD4Iwscaled</image:caption><image:title>2019052202Q2PZ6AO2tjZO4Q32mD4Iwscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/General-Uncover-the-latest-trends-in-global-media-consumption-1024x512.png</image:loc><image:caption>mediaandentertainmenttrendsreport</image:caption><image:title>GeneralUncoverthelatesttrendsinglobalmediaconsumption1024x512</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-3-1024x535.png</image:loc><image:caption>Submityourmarketresearchbrief</image:caption><image:title>submitaresearchbrief31024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Why%20Transactional%20Rewards%20Are%20Losing%20Their%20Grip.jpg</image:loc><image:caption>WhyTransactionalRewardsAreLosingTheirGrip</image:caption><image:title>WhyTransactionalRewardsAreLosingTheirGrip</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-12.png</image:loc><image:caption>CopyofSampleforblogpost12</image:caption><image:title>CopyofSampleforblogpost12</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2220539132.jpg</image:loc><image:caption>GettyImages2220539132</image:caption><image:title>GettyImages2220539132</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/knowledge/how-kidults-are-driving-toy-sales-globally/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1181405477.jpg</image:loc><image:caption>GettyImages1181405477</image:caption><image:title>GettyImages1181405477</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Travel-Journey-Profiles.png</image:loc><image:caption>TravelJourneyProfiles</image:caption><image:title>TravelJourneyProfiles</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-96.png</image:loc><image:caption>Sampleforblogpost96</image:caption><image:title>Sampleforblogpost96</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/How%20Kidults%20Are%20Driving%20Toy%20Sales.jpg</image:loc><image:caption>HowKidultsAreDrivingToySales</image:caption><image:title>HowKidultsAreDrivingToySales</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-4.png</image:loc><image:caption>downloadagencycredentialsorbrochure4</image:caption><image:title>downloadagencycredentialsorbrochure4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/2-73-1024x442.png</image:loc><image:caption>2731024x442</image:caption><image:title>2731024x442</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/en-us/office/market-research-agency-bangalore</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:caption><image:title>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611-814x372.jpg</image:loc><image:caption>WIMclaybankshwLAI5lRhdMunsplash1e1614876480611814x372</image:caption><image:title>WIMclaybankshwLAI5lRhdMunsplash1e1614876480611814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_global.svg</image:loc><image:caption>WIglobal</image:caption><image:title>WIglobal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WIProductDevelopment</image:caption><image:title>WIProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WIInsightActivation</image:caption><image:title>WIInsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/shan-elahi-DDiLYt_F88w-unsplash-scaled%20(1).jpg</image:loc><image:caption>shanelahiDDiLYtF88wunsplashscaled1</image:caption><image:title>shanelahiDDiLYtF88wunsplashscaled1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WIFieldworkServices</image:caption><image:title>WIFieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Bangalore_720x216.jpg</image:loc><image:caption>Bangalore</image:caption><image:title>WIMBangalore720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Havells_Logo.svg-364x240.png</image:loc><image:caption>Havells</image:caption><image:title>WL1200pxHavellsLogosvg364x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_project.svg</image:loc><image:caption>WIproject</image:caption><image:title>WIproject</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_cup.svg</image:loc><image:caption>WIcup</image:caption><image:title>WIcup</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>ConductingOnlineResearchinAsia2</image:caption><image:title>WIMConductingOnlineResearchinAsia2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIMedwardheuKyzXEc2ksunsplash1814x372</image:caption><image:title>WIMedwardheuKyzXEc2ksunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/havells%20logo.png</image:loc><image:caption>havellslogo</image:caption><image:title>havellslogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_location-1.svg</image:loc><image:caption>WIlocation1</image:caption><image:title>WIlocation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/vital-strategies-logo.png</image:loc><image:caption>vitalstrategieslogo</image:caption><image:title>vitalstrategieslogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premiumhomeappliancesfridgewashingmachine</image:caption><image:title>WIMPremiumhomeappliancesfridgewashingmachine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WICustomerAndMarket</image:caption><image:title>WICustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_chat.svg</image:loc><image:caption>chat</image:caption><image:title>WIchat</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432.jpg</image:loc><image:caption>Plug</image:caption><image:title>WIMpaulhanaokaRJkKjLu8I9Iunsplash1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WHanastasiadulgierQboRVYU6sfQunsplash12180x1090</image:caption><image:title>WHanastasiadulgierQboRVYU6sfQunsplash12180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_real-estate.svg</image:loc><image:caption>WIrealestate</image:caption><image:title>WIrealestate</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_justin-chrn-Fj0HNCtVcMY-unsplash-1440x432.jpg</image:loc><image:caption>WHjustinchrnFj0HNCtVcMYunsplash1440x432</image:caption><image:title>WHjustinchrnFj0HNCtVcMYunsplash1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WIBrandAndAdvertising</image:caption><image:title>WIBrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_languages.svg</image:loc><image:caption>WIlanguages</image:caption><image:title>WIlanguages</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><lastmod>2026-01-20</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-to-conduct-concept-testing-for-different-stages-of-product-development/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-2-1-1024x535-Sep-19-2025-08-50-19-4374-PM.png</image:loc><image:caption>1211024x535Sep1920250850194374PM</image:caption><image:title>1211024x535Sep1920250850194374PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1454928178-1.jpg</image:loc><image:caption>GettyImages14549281781</image:caption><image:title>GettyImages14549281781</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-4-1024x535-Sep-19-2025-08-51-18-3211-PM.png</image:loc><image:caption>141024x535Sep1920250851183211PM</image:caption><image:title>141024x535Sep1920250851183211PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled-2.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled2</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><lastmod>2025-10-08</lastmod></url><url><loc>https://kadence.com/knowledge/from-personas-to-purchase-logic/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Finance-buyer-personas-1-768x401-Sep-19-2025-09-01-53-3317-PM.png</image:loc><image:caption>Financebuyerpersonas1768x401Sep1920250901533317PM</image:caption><image:title>Financebuyerpersonas1768x401Sep1920250901533317PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2203911891.jpg</image:loc><image:caption>GettyImages2203911891</image:caption><image:title>GettyImages2203911891</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2185776283.jpg</image:loc><image:caption>GettyImages2185776283</image:caption><image:title>GettyImages2185776283</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-3-1024x535.png</image:loc><image:caption>DownloadourCredentials</image:caption><image:title>downloadagencycredentialsorbrochure31024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2089465288.jpg</image:loc><image:caption>GettyImages2089465288</image:caption><image:title>GettyImages2089465288</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><lastmod>2026-01-29</lastmod></url><url><loc>https://kadence.com/knowledge/top-4-trends-set-to-disrupt-consumer-goods-in-2025-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1.jpg</image:loc><image:caption>20200129Header1</image:caption><image:title>20200129Header1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-4-1024x535.png</image:loc><image:caption>downloadagencycredentialsorbrochure41024x535</image:caption><image:title>downloadagencycredentialsorbrochure41024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/about-face-for-web.png</image:loc><image:caption>aboutfaceforweb</image:caption><image:title>aboutfaceforweb</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Top%204%20Trends%20Set%20to%20Disrupt%20the%20Consumer%20Goods%20Industry%20in%202025.jpg</image:loc><image:caption>Top4TrendsSettoDisrupttheConsumerGoodsIndustryin2025</image:caption><image:title>Top4TrendsSettoDisrupttheConsumerGoodsIndustryin2025</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-4-1024x535.png</image:loc><image:caption>Downloadtheguidetofutureofproductmarketing</image:caption><image:title>141024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/knowledge/sample-size-calculator/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_tooltip.png</image:loc><image:caption>ICtooltip</image:caption><image:title>ICtooltip</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/jakub-zerdzicki-heiYgqp0Tsk-unsplash-scaled-1090x545.jpg</image:loc><image:caption>jakubzerdzickiheiYgqp0Tskunsplashscaled1090x545</image:caption><image:title>jakubzerdzickiheiYgqp0Tskunsplashscaled1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><lastmod>2025-11-04</lastmod></url><url><loc>https://kadence.com/en-us/office/market-research-agency-toronto</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wallstreetjournallogo</image:caption><image:title>wallstreetjournallogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WIProductDevelopment</image:caption><image:title>WIProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>QuirksSupplieroftheYearKadenceInternational</image:caption><image:title>WIMQuirkAwards1881216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>KadenceInternationalisHighlyCommendedforGlobalAgencyofTheYear</image:caption><image:title>WIMGlobalAgencycop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIMchuttersnapmfo1E7omzkunsplash720x216</image:caption><image:title>WIMchuttersnapmfo1E7omzkunsplash720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WLASALOGO2017144x46</image:caption><image:title>WLASALOGO2017144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:caption><image:title>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WICustomerAndMarket</image:caption><image:title>WICustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WIBrandAndAdvertising</image:caption><image:title>WIBrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>BestDataCollectionFinalistMarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMBestDataCollection216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURAInnovationoftheYearaward</image:caption><image:title>WIMFinalistlogoLARGE216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>KadenceteamcollectingAgencyoftheYearaward</image:caption><image:title>WIMJOE43941216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagersplayingsport</image:caption><image:title>WIMgirlsonwhiteredjerseyplayinghandgame1634652720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WIInsightActivation</image:caption><image:title>WIInsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ESOMAR-Congress-2023-Winner-216x216.jpg</image:loc><image:caption>WIMESOMARCongress2023Winner216x216</image:caption><image:title>WIMESOMARCongress2023Winner216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2021</image:caption><image:title>WIMAOTYMR1216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>MarketingInteractiveAgencyoftheYearWinnerGold2021</image:caption><image:title>WIMmarketinginteractiveagencyoftheyear2021gold216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRSOpperationsAwardsTrophy</image:caption><image:title>WIPmrsoppies2216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WIFieldworkServices</image:caption><image:title>WIFieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>MarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMmrsoppies216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2020</image:caption><image:title>WIMAOTYcrop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>KadenceInternationalMarketResearchAgencyoftheYearSingapore</image:caption><image:title>WIMOptimizedimage131216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090.jpg</image:loc><image:caption>WIMphotoofpeopleleaningonwoodentable31846142180x1090</image:caption><image:title>WIMphotoofpeopleleaningonwoodentable31846142180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wallstreetjournal-logo-217x120.png</image:loc><image:caption>wallstreetjournallogo217x120</image:caption><image:title>wallstreetjournallogo217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><lastmod>2026-02-26</lastmod></url><url><loc>https://kadence.com/knowledge/why-the-term-expert-is-wrong-and-why-we-need-expertise/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200611_brooke-cagle-uHVRvDr7pg-unsplash.jpg</image:loc><image:caption>20200611brookecagleuHVRvDr7pgunsplash</image:caption><image:title>20200611brookecagleuHVRvDr7pgunsplash</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1321462048-1.jpg</image:loc><image:caption>GettyImages13214620481</image:caption><image:title>GettyImages13214620481</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><lastmod>2025-09-18</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/decoding-customer-minds-the-power-of-attitudinal-vs-behavioral-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1315650854-1.jpg</image:loc><image:caption>GettyImages13156508541</image:caption><image:title>GettyImages13156508541</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/6-16-1024x535-Sep-19-2025-05-25-39-6361-PM.png</image:loc><image:caption>6161024x535Sep1920250525396361PM</image:caption><image:title>6161024x535Sep1920250525396361PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20190522-02Q2_PZ6AO2tjZO4Q32mD4Iw-scaled-1.jpg</image:loc><image:caption>2019052202Q2PZ6AO2tjZO4Q32mD4Iwscaled1</image:caption><image:title>2019052202Q2PZ6AO2tjZO4Q32mD4Iwscaled1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20191003_Green_brick.jpg</image:loc><image:caption>20191003Greenbrick</image:caption><image:title>20191003Greenbrick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-1-Sep-19-2025-04-59-54-5365-PM.png</image:loc><image:caption>CopyofSampleforblogpost1Sep1920250459545365PM</image:caption><image:title>CopyofSampleforblogpost1Sep1920250459545365PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V7-1024x535-Sep-19-2025-05-23-34-7183-PM.png</image:loc><image:caption>GENZGenZV71024x535Sep1920250523347183PM</image:caption><image:title>GENZGenZV71024x535Sep1920250523347183PM</image:title></image:image><lastmod>2025-09-29</lastmod></url><url><loc>https://kadence.com/en-us/sector/b2b/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>BestDataCollectionFinalistMarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMBestDataCollection216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>KadenceIndiaofficeteam</image:caption><image:title>WIMIndiaOffice88x88002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>KadenceUKofficeteam</image:caption><image:title>WIMUKOffice88x8813</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WLMarsInclogo2019392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>QuirksSupplieroftheYearKadenceInternational</image:caption><image:title>WIMQuirkAwards1881216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/treatwell.png</image:loc><image:caption>treatwell</image:caption><image:title>treatwell</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>KadenceIndia</image:caption><image:title>WIMIndiaOffice88x88003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Business-to-Business-1090x545.png</image:loc><image:caption>WIMBusinesstoBusiness1090x545</image:caption><image:title>WIMBusinesstoBusiness1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UKoffice</image:caption><image:title>WIMUKOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLdiscoverchannellogo392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>KadenceInternationalMarketResearchAgencyoftheYearSingapore</image:caption><image:title>WIMOptimizedimage131216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>KadenceChina</image:caption><image:title>WIMarticle88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/marketing-interactive-agency-of-the-year-2021-gold-432x432.jpg</image:loc><image:caption>marketinginteractiveagencyoftheyear2021gold432x432</image:caption><image:title>marketinginteractiveagencyoftheyear2021gold432x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>JapanTokyo</image:caption><image:title>WIMJapanOffice88x88006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>KadenceThailand</image:caption><image:title>WIMThailandOffice88x8811</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>KadenceInternationalisHighlyCommendedforGlobalAgencyofTheYear</image:caption><image:title>WIMGlobalAgencycop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>KadenceIndonesia</image:caption><image:title>WIMIndonesiaOffice88x885</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Annie-spratt_720x216.jpg</image:loc><image:caption>WIMAnniespratt720x216</image:caption><image:title>WIMAnniespratt720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Finalist-logo-LARGE-432x432.jpg</image:loc><image:caption>FinalistlogoLARGE432x432</image:caption><image:title>FinalistlogoLARGE432x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/JOE_4394-1-432x432.jpg</image:loc><image:caption>JOE43941432x432</image:caption><image:title>JOE43941432x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/bloomberg%20logo.png</image:loc><image:caption>bloomberglogo</image:caption><image:title>bloomberglogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_BloombergMedia_720x216.jpg</image:loc><image:caption>BusinessdecisionmakersBloomberg</image:caption><image:title>WIMBloombergMedia720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2020</image:caption><image:title>WIMAOTYcrop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2185776283.jpg</image:loc><image:caption>GettyImages2185776283</image:caption><image:title>GettyImages2185776283</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>KadenceVietnam</image:caption><image:title>WIMVietnamOffice15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRSOpperationsAwardsTrophy</image:caption><image:title>WIPmrsoppies2216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Hairdresser_720x216.jpg</image:loc><image:caption>WIMHairdresser720x216</image:caption><image:title>WIMHairdresser720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2203911891.jpg</image:loc><image:caption>GettyImages2203911891</image:caption><image:title>GettyImages2203911891</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>ashopinTokyoJapan</image:caption><image:title>WIMJapanOffice88x88007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AMA_580x578.png</image:loc><image:caption>WIMAMA580x578</image:caption><image:title>WIMAMA580x578</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>KadenceSingaporeofficeteam</image:caption><image:title>WIMKadenceSingaporeoffice88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogo288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>KadencePhilippinesofficeteam</image:caption><image:title>WIMPhilippinesOffice88x88008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:caption><image:title>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIMTestimonials3304x304002</image:caption><image:title>WIMTestimonials3304x304002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_wall-street-journal-logo-144x14.png</image:loc><image:caption>TheWallStreetJournal</image:caption><image:title>WLwallstreetjournallogo144x14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIMTestimonials3903x651001</image:caption><image:title>WIMTestimonials3903x651001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>KadenceChinaofficeteam</image:caption><image:title>WIMKadenceChina88x88001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL1200pxSamsungwordmarksvg144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_wallstreetjournal-logo-217x120.png</image:loc><image:caption>WSJ</image:caption><image:title>WLwallstreetjournallogo217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/AOTY_MR1-432x432.jpg</image:loc><image:caption>AOTYMR1432x432</image:caption><image:title>AOTYMR1432x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WI_Bloomberg_Media_300x94.jpg</image:loc><image:caption>BloombergMedia</image:caption><image:title>WIBloombergMedia300x94</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-34-2.png</image:loc><image:caption>CopyofSampleforblogpost342</image:caption><image:title>CopyofSampleforblogpost342</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerUnderstanding.svg</image:loc><image:caption>WICustomerUnderstanding</image:caption><image:title>WICustomerUnderstanding</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>KadenceIndonesiaofficeteam</image:caption><image:title>WIMIndonesiaOffice88x884</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-2048631679-2.jpg</image:loc><image:caption>GettyImages20486316792</image:caption><image:title>GettyImages20486316792</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>KadenceUSAteamphoto</image:caption><image:title>WIMUSOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_EllieTehrani_300x300.jpg</image:loc><image:caption>EllieTehrani</image:caption><image:title>TPEllieTehrani300x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_yoodo_gobear_web_logo-392x133.png</image:loc><image:caption>GoBear</image:caption><image:title>WLyoodogobearweblogo392x133</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-33-2.png</image:loc><image:caption>Sampleforblogpost332</image:caption><image:title>Sampleforblogpost332</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>MarketresearchinAsia</image:caption><image:title>WIMPhilippinesOffice88x88009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_MarketUnderstanding.svg</image:loc><image:caption>WIMarketUnderstanding</image:caption><image:title>WIMarketUnderstanding</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_B2B-Sector-46x46.png</image:loc><image:caption>ICB2BSector46x46</image:caption><image:title>ICB2BSector46x46</image:title></image:image><lastmod>2025-10-03</lastmod></url><url><loc>https://kadence.com/knowledge/the-psychology-behind-consumerism/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Image-for-Psychology-Blog.png</image:loc><image:caption>ImageforPsychologyBlog</image:caption><image:title>ImageforPsychologyBlog</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/6-16-1024x535.png</image:loc><image:caption>6161024x535</image:caption><image:title>6161024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20190522-02Q2_PZ6AO2tjZO4Q32mD4Iw-scaled.jpg</image:loc><image:caption>2019052202Q2PZ6AO2tjZO4Q32mD4Iwscaled</image:caption><image:title>2019052202Q2PZ6AO2tjZO4Q32mD4Iwscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1.jpg</image:loc><image:caption>20200129Header1</image:caption><image:title>20200129Header1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V7-1024x535.png</image:loc><image:caption>guidetogenz</image:caption><image:title>GENZGenZV71024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><lastmod>2025-10-06</lastmod></url><url><loc>https://kadence.com/knowledge/beyond-the-pale-how-product-testing-fails-people-of-colour-and-what-we-can-do-about-it/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Consumers-are-taking-control-of-their-well-being-with-wearable-tech_-2-1024x535-4.png</image:loc><image:caption>Consumersaretakingcontroloftheirwellbeingwithwearabletech21024x5354</image:caption><image:title>Consumersaretakingcontroloftheirwellbeingwithwearabletech21024x5354</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V5-1-1024x535-3.png</image:loc><image:caption>GENZGenZV511024x5353</image:caption><image:title>GENZGenZV511024x5353</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-17.png</image:loc><image:caption>Sampleforblogpost17</image:caption><image:title>Sampleforblogpost17</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><lastmod>2025-09-18</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/10-trends-to-watch-in-agriculture-in-2024-and-beyond/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-1024x535.png</image:loc><image:caption>Submitaresearchbrief</image:caption><image:title>submitaresearchbrief41024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-2024-07-19T155054_038-1.png</image:loc><image:caption>Sampleforblogpost20240719T1550540381</image:caption><image:title>Sampleforblogpost20240719T1550540381</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1644970176-2.jpg</image:loc><image:caption>GettyImages16449701762</image:caption><image:title>GettyImages16449701762</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1305487364-1-1.jpg</image:loc><image:caption>GettyImages130548736411</image:caption><image:title>GettyImages130548736411</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Seeds-of-Change-Plant-based-trends-1024x512-3.png</image:loc><image:caption>SeedsofChangePlantbasedtrends1024x5123</image:caption><image:title>SeedsofChangePlantbasedtrends1024x5123</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><lastmod>2026-03-19</lastmod></url><url><loc>https://kadence.com/ja/sector/ecommerce/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogo288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>KadenceInternationalMarketResearchAgencyoftheYearSingapore</image:caption><image:title>WIMOptimizedimage131216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_concept-testing.svg</image:loc><image:caption>WIconcepttesting</image:caption><image:title>WIconcepttesting</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>QuirksSupplieroftheYearKadenceInternational</image:caption><image:title>WIMQuirkAwards1881216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Digo-cropped-600x600.png</image:loc><image:caption>TPDigocropped600x600</image:caption><image:title>TPDigocropped600x600</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UKoffice</image:caption><image:title>WIMUKOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>BestDataCollectionFinalistMarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMBestDataCollection216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bloomberg_Media_stack_blk-144x45.png</image:loc><image:caption>BloombergMedia</image:caption><image:title>WLBloombergMediastackblk144x45</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/bloomberg%20logo.png</image:loc><image:caption>bloomberglogo</image:caption><image:title>bloomberglogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>KadenceUSAteamphoto</image:caption><image:title>WIMUSOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_SegmentationSimple.svg</image:loc><image:caption>WISegmentationSimple</image:caption><image:title>WISegmentationSimple</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRSOpperationsAwardsTrophy</image:caption><image:title>WIPmrsoppies2216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>KadenceChina</image:caption><image:title>WIMarticle88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/yoodo_gobear.png</image:loc><image:caption>yoodogobear</image:caption><image:title>yoodogobear</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIMTestimonials3304x304002</image:caption><image:title>WIMTestimonials3304x304002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Ecommerce-1090x545.png</image:loc><image:caption>WIMEcommerce1090x545</image:caption><image:title>WIMEcommerce1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wallstreetjournallogo</image:caption><image:title>wallstreetjournallogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>KadenceIndiaofficeteam</image:caption><image:title>WIMIndiaOffice88x88002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Ad-testing.svg</image:loc><image:caption>WIAdtesting</image:caption><image:title>WIAdtesting</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>KadenceSingaporeofficeteam</image:caption><image:title>WIMKadenceSingaporeoffice88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>ashopinTokyoJapan</image:caption><image:title>WIMJapanOffice88x88007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>KadenceVietnam</image:caption><image:title>WIMVietnamOffice15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL1200pxSamsungwordmarksvg144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>KadenceThailand</image:caption><image:title>WIMThailandOffice88x8811</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_MarketUnderstanding.svg</image:loc><image:caption>WIMarketUnderstanding</image:caption><image:title>WIMarketUnderstanding</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIMTestimonials3903x651001</image:caption><image:title>WIMTestimonials3903x651001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_annie-spratt-0cPSKUEANqU-unsplash-1440x432.jpg</image:loc><image:caption>WIManniespratt0cPSKUEANqUunsplash1440x432</image:caption><image:title>WIManniespratt0cPSKUEANqUunsplash1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>KadenceInternationalisHighlyCommendedforGlobalAgencyofTheYear</image:caption><image:title>WIMGlobalAgencycop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerSatisfaction.svg</image:loc><image:caption>WICustomerSatisfaction</image:caption><image:title>WICustomerSatisfaction</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:caption><image:title>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogosvg392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>ConductingOnlineResearchinAsia2</image:caption><image:title>WIMConductingOnlineResearchinAsia2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premiumhomeappliancesfridgewashingmachine</image:caption><image:title>WIMPremiumhomeappliancesfridgewashingmachine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>KadenceChinaofficeteam</image:caption><image:title>WIMKadenceChina88x88001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_Ecommerce-Sector-46x46.png</image:loc><image:caption>ICEcommerceSector46x46</image:caption><image:title>ICEcommerceSector46x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>MarketresearchinAsia</image:caption><image:title>WIMPhilippinesOffice88x88009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>KadenceUKofficeteam</image:caption><image:title>WIMUKOffice88x8813</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WLMarsInclogo2019392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>KadenceIndia</image:caption><image:title>WIMIndiaOffice88x88003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_yoodo_gobear_web_logo-392x133.png</image:loc><image:caption>GoBear</image:caption><image:title>WLyoodogobearweblogo392x133</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>KadencePhilippinesofficeteam</image:caption><image:title>WIMPhilippinesOffice88x88008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLdiscoverchannellogo392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2020</image:caption><image:title>WIMAOTYcrop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432.jpg</image:loc><image:caption>BloombergNeuroscience</image:caption><image:title>WIMballshapedcirclecloseupdark414860copy1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerUnderstanding.svg</image:loc><image:caption>WICustomerUnderstanding</image:caption><image:title>WICustomerUnderstanding</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_wallstreetjournal-logo-217x120.png</image:loc><image:caption>WSJ</image:caption><image:title>WLwallstreetjournallogo217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>KadenceIndonesia</image:caption><image:title>WIMIndonesiaOffice88x885</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>KadenceIndonesiaofficeteam</image:caption><image:title>WIMIndonesiaOffice88x884</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>JapanTokyo</image:caption><image:title>WIMJapanOffice88x88006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/Panasonic.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic</image:title></image:image><lastmod>2025-10-03</lastmod></url><url><loc>https://kadence.com/en-us/office/market-research-agency-sydney</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WIProductDevelopment</image:caption><image:title>WIProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WLASALOGO2017144x46</image:caption><image:title>WLASALOGO2017144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090.jpg</image:loc><image:caption>WIMphotoofpeopleleaningonwoodentable31846142180x1090</image:caption><image:title>WIMphotoofpeopleleaningonwoodentable31846142180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:caption><image:title>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIMedwardheuKyzXEc2ksunsplash1814x372</image:caption><image:title>WIMedwardheuKyzXEc2ksunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WIBrandAndAdvertising</image:caption><image:title>WIBrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2021</image:caption><image:title>WIMAOTYMR1216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WHanastasiadulgierQboRVYU6sfQunsplash12180x1090</image:caption><image:title>WHanastasiadulgierQboRVYU6sfQunsplash12180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>BestDataCollectionFinalistMarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMBestDataCollection216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611.jpg</image:loc><image:caption>WHclaybankshwLAI5lRhdMunsplash1e1614876480611</image:caption><image:title>WHclaybankshwLAI5lRhdMunsplash1e1614876480611</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>KadenceInternationalMarketResearchAgencyoftheYearSingapore</image:caption><image:title>WIMOptimizedimage131216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>KadenceteamcollectingAgencyoftheYearaward</image:caption><image:title>WIMJOE43941216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090.jpg</image:loc><image:caption>WHshanelahiDDiLYtF88wunsplashscaled2180x1090</image:caption><image:title>WHshanelahiDDiLYtF88wunsplashscaled2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagersplayingsport</image:caption><image:title>WIMgirlsonwhiteredjerseyplayinghandgame1634652720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wallstreetjournal-logo-217x120.png</image:loc><image:caption>wallstreetjournallogo217x120</image:caption><image:title>wallstreetjournallogo217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wallstreetjournallogo</image:caption><image:title>wallstreetjournallogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRSOpperationsAwardsTrophy</image:caption><image:title>WIPmrsoppies2216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>MarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMmrsoppies216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:caption><image:title>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURAInnovationoftheYearaward</image:caption><image:title>WIMFinalistlogoLARGE216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>KadenceInternationalisHighlyCommendedforGlobalAgencyofTheYear</image:caption><image:title>WIMGlobalAgencycop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2020</image:caption><image:title>WIMAOTYcrop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WIFieldworkServices</image:caption><image:title>WIFieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>QuirksSupplieroftheYearKadenceInternational</image:caption><image:title>WIMQuirkAwards1881216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ESOMAR-Congress-2023-Winner-216x216.jpg</image:loc><image:caption>WIMESOMARCongress2023Winner216x216</image:caption><image:title>WIMESOMARCongress2023Winner216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WIInsightActivation</image:caption><image:title>WIInsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIMchuttersnapmfo1E7omzkunsplash720x216</image:caption><image:title>WIMchuttersnapmfo1E7omzkunsplash720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WICustomerAndMarket</image:caption><image:title>WICustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>MarketingInteractiveAgencyoftheYearWinnerGold2021</image:caption><image:title>WIMmarketinginteractiveagencyoftheyear2021gold216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><lastmod>2026-02-24</lastmod></url><url><loc>https://kadence.com/knowledge/how-predictive-analytics-is-steering-the-ev-category/</loc><image:image><image:loc>https://kadence.com/hubfs/how%20predictive%20analytics%20is%20steering%20the%20ev%20category.jpg</image:loc><image:caption>howpredictiveanalyticsissteeringtheevcategory</image:caption><image:title>howpredictiveanalyticsissteeringtheevcategory</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1321462048-1.jpg</image:loc><image:caption>GettyImages13214620481</image:caption><image:title>GettyImages13214620481</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages1162094164scaled</image:caption><image:title>GettyImages1162094164scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1226119399-scaled.jpg</image:loc><image:caption>GettyImages1226119399scaled</image:caption><image:title>GettyImages1226119399scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-1024x535.png</image:loc><image:caption>Submitaresearchbrief</image:caption><image:title>submitaresearchbrief41024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Why-modern-millennials-are-less-brand-loyal-1-1024x512.png</image:loc><image:caption>Whymodernmillennialsarelessbrandloyal</image:caption><image:title>Whymodernmillennialsarelessbrandloyal11024x512</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><lastmod>2025-10-29</lastmod></url><url><loc>https://kadence.com/knowledge/the-role-of-social-media-in-gen-zs-purchasing-decisions/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Shopee-Social-Media-Ad-Gen-Z.png</image:loc><image:caption>ShopeeSocialMediaAdGenZ</image:caption><image:title>ShopeeSocialMediaAdGenZ</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Starbucks-red-cup-contest-social-media.png</image:loc><image:caption>Starbucksredcupcontestsocialmedia</image:caption><image:title>Starbucksredcupcontestsocialmedia</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Nike-Social-Media-Gen-Z.png</image:loc><image:caption>NikeSocialMediaGenZ</image:caption><image:title>NikeSocialMediaGenZ</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GYM-Shark-Influencer-campaign.png</image:loc><image:caption>GYMSharkInfluencercampaign</image:caption><image:title>GYMSharkInfluencercampaign</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2185776283.jpg</image:loc><image:caption>GettyImages2185776283</image:caption><image:title>GettyImages2185776283</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1450372127-scaled.jpg</image:loc><image:caption>GettyImages1450372127scaled</image:caption><image:title>GettyImages1450372127scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-84.png</image:loc><image:caption>Sampleforblogpost84</image:caption><image:title>Sampleforblogpost84</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-4-07-1-1024x536-Sep-16-2025-11-06-32-5980-AM.png</image:loc><image:caption>GENZGenZ40711024x536Sep1620251106325980AM</image:caption><image:title>GENZGenZ40711024x536Sep1620251106325980AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><lastmod>2025-09-19</lastmod></url><url><loc>https://kadence.com/ja/service/cati/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>ashopinTokyoJapan</image:caption><image:title>WIMJapanOffice88x88007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Annie-spratt_720x216.jpg</image:loc><image:caption>WIMAnniespratt720x216</image:caption><image:title>WIMAnniespratt720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>KadenceIndonesia</image:caption><image:title>WIMIndonesiaOffice88x885</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>KadenceThailand</image:caption><image:title>WIMThailandOffice88x8811</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>KadenceSingaporeofficeteam</image:caption><image:title>WIMKadenceSingaporeoffice88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432.jpg</image:loc><image:caption>Plug</image:caption><image:title>WIMpaulhanaokaRJkKjLu8I9Iunsplash1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>KadenceChina</image:caption><image:title>WIMarticle88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>KadencePhilippinesofficeteam</image:caption><image:title>WIMPhilippinesOffice88x88008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UKoffice</image:caption><image:title>WIMUKOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WLBridgestonelogo288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>JapanTokyo</image:caption><image:title>WIMJapanOffice88x88006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WLMarsInclogo2019392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLdiscoverchannellogo392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>KadenceIndonesiaofficeteam</image:caption><image:title>WIMIndonesiaOffice88x884</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>KadenceUSAteamphoto</image:caption><image:title>WIMUSOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL1200pxSamsungwordmarksvg144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>KadenceVietnam</image:caption><image:title>WIMVietnamOffice15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>ConductingOnlineResearchinAsia2</image:caption><image:title>WIMConductingOnlineResearchinAsia2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogo288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Computer%20Assisted_1090x545.jpg</image:loc><image:caption>CATI</image:caption><image:title>WIMComputerAssisted1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>MarketresearchinAsia</image:caption><image:title>WIMPhilippinesOffice88x88009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>KadenceChinaofficeteam</image:caption><image:title>WIMKadenceChina88x88001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>BenefitTick</image:caption><image:title>WIiconbenefittick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>KadenceIndia</image:caption><image:title>WIMIndiaOffice88x88003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Havells_Logo.svg-364x240.png</image:loc><image:caption>Havells</image:caption><image:title>WL1200pxHavellsLogosvg364x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIMTestimonials3304x304002</image:caption><image:title>WIMTestimonials3304x304002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216.jpg</image:loc><image:caption>WIMdebbyhudsonjcc8sxK2Adwunsplash1720x216</image:caption><image:title>WIMdebbyhudsonjcc8sxK2Adwunsplash1720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>KadenceUKofficeteam</image:caption><image:title>WIMUKOffice88x8813</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_yoodo_gobear_web_logo-392x133.png</image:loc><image:caption>GoBear</image:caption><image:title>WLyoodogobearweblogo392x133</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIMTestimonials3903x651001</image:caption><image:title>WIMTestimonials3903x651001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>KadenceIndiaofficeteam</image:caption><image:title>WIMIndiaOffice88x88002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla358x240</image:title></image:image><lastmod>2025-10-06</lastmod></url><url><loc>https://kadence.com/en-us/podcast/ep-21-voice-fraud-ai-and-the-future-of-consumer-authentication-with-verizon/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/BL_elusive-consumer-cover-1000x432.png</image:loc><image:caption>BLelusiveconsumercover1000x432</image:caption><image:title>BLelusiveconsumercover1000x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/Featured%20images/Voice%20Fraud%2c%20AI%2c%20and%20the%20Future%20of%20Consumer%20Authentication%20with%20Verizon.png</image:loc><image:caption>VoiceFraudAIandtheFutureofConsumerAuthenticationwithVerizon</image:caption><image:title>VoiceFraudAIandtheFutureofConsumerAuthenticationwithVerizon</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/About%20Our%20Guest%20Images/Akash-Headshot-Final.jpeg</image:loc><image:caption>AkashSharma</image:caption><image:title>AkashHeadshotFinal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><lastmod>2025-10-06</lastmod></url><url><loc>https://kadence.com/ja/service/market-sizing/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WLMarsInclogo2019392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>KadenceThailand</image:caption><image:title>WIMThailandOffice88x8811</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Havells_Logo.svg-364x240.png</image:loc><image:caption>Havells</image:caption><image:title>WL1200pxHavellsLogosvg364x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIMTestimonials3304x304002</image:caption><image:title>WIMTestimonials3304x304002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogo288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>MarketresearchinAsia</image:caption><image:title>WIMPhilippinesOffice88x88009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>KadenceUKofficeteam</image:caption><image:title>WIMUKOffice88x8813</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL1200pxSamsungwordmarksvg144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Education-1440x432.jpg</image:loc><image:caption>WIMEducation1440x432</image:caption><image:title>WIMEducation1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Market%20Sizing_1090x545.jpg</image:loc><image:caption>MarketSizing</image:caption><image:title>WIMMarketSizing1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_logo-d-smu.svg</image:loc><image:caption>WLlogodsmu</image:caption><image:title>WLlogodsmu</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UKoffice</image:caption><image:title>WIMUKOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>JapanTokyo</image:caption><image:title>WIMJapanOffice88x88006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432.jpg</image:loc><image:caption>Plug</image:caption><image:title>WIMpaulhanaokaRJkKjLu8I9Iunsplash1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>KadenceIndonesia</image:caption><image:title>WIMIndonesiaOffice88x885</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>KadenceChinaofficeteam</image:caption><image:title>WIMKadenceChina88x88001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>KadenceChina</image:caption><image:title>WIMarticle88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>KadenceIndonesiaofficeteam</image:caption><image:title>WIMIndonesiaOffice88x884</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>KadencePhilippinesofficeteam</image:caption><image:title>WIMPhilippinesOffice88x88008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>KadenceIndia</image:caption><image:title>WIMIndiaOffice88x88003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>KadenceVietnam</image:caption><image:title>WIMVietnamOffice15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>BenefitTick</image:caption><image:title>WIiconbenefittick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premiumhomeappliancesfridgewashingmachine</image:caption><image:title>WIMPremiumhomeappliancesfridgewashingmachine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>KadenceUSAteamphoto</image:caption><image:title>WIMUSOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>KadenceIndiaofficeteam</image:caption><image:title>WIMIndiaOffice88x88002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>KadenceSingaporeofficeteam</image:caption><image:title>WIMKadenceSingaporeoffice88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>ConductingOnlineResearchinAsia2</image:caption><image:title>WIMConductingOnlineResearchinAsia2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogosvg392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WLBridgestonelogo288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLdiscoverchannellogo392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>ashopinTokyoJapan</image:caption><image:title>WIMJapanOffice88x88007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIMTestimonials3903x651001</image:caption><image:title>WIMTestimonials3903x651001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><lastmod>2025-10-03</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-integral-role-of-focus-groups-in-modern-healthcare/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-22-1.png</image:loc><image:caption>Sampleforblogpost221</image:caption><image:title>Sampleforblogpost221</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V1-1024x536-Sep-19-2025-05-27-57-1644-PM.png</image:loc><image:caption>GENZGenZV11024x536Sep1920250527571644PM</image:caption><image:title>GENZGenZV11024x536Sep1920250527571644PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20191003_Green_brick.jpg</image:loc><image:caption>20191003Greenbrick</image:caption><image:title>20191003Greenbrick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/As-introduction-to-Data-collection-in-marketing-research-2.jpg</image:loc><image:caption>AsintroductiontoDatacollectioninmarketingresearch2</image:caption><image:title>AsintroductiontoDatacollectioninmarketingresearch2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972-2.jpg</image:loc><image:caption>GettyImages9101449722</image:caption><image:title>GettyImages9101449722</image:title></image:image><lastmod>2025-09-26</lastmod></url><url><loc>https://kadence.com/knowledge/why-meals-are-failing-and-snacks-are-filling-the-gap/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1351767347-1.jpg</image:loc><image:caption>GettyImages13517673471</image:caption><image:title>GettyImages13517673471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Dining-Personas-Whos-at-the-Table-768x401-2.png</image:loc><image:caption>DiningPersonasWhosattheTable768x4012</image:caption><image:title>DiningPersonasWhosattheTable768x4012</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1483686940.jpg</image:loc><image:caption>GettyImages1483686940</image:caption><image:title>GettyImages1483686940</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-2-1024x535.png</image:loc><image:caption>marketresearchagencycredentials</image:caption><image:title>downloadagencycredentialsorbrochure21024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><lastmod>2026-01-20</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/steering-into-the-future-with-mobility-as-a-service-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1305487364-1-1.jpg</image:loc><image:caption>GettyImages130548736411</image:caption><image:title>GettyImages130548736411</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V1-1024x536-Sep-19-2025-02-47-47-9574-PM.png</image:loc><image:caption>GENZGenZV11024x536Sep1920250247479574PM</image:caption><image:title>GENZGenZV11024x536Sep1920250247479574PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-3-1024x535-Sep-19-2025-02-51-34-6763-PM.png</image:loc><image:caption>downloadagencycredentialsorbrochure31024x535Sep1920250251346763PM</image:caption><image:title>downloadagencycredentialsorbrochure31024x535Sep1920250251346763PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-45-2.png</image:loc><image:caption>CopyofSampleforblogpost452</image:caption><image:title>CopyofSampleforblogpost452</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/siora-photography-cixohzDpNIo-unsplash-scaled.jpg</image:loc><image:caption>sioraphotographycixohzDpNIounsplashscaled</image:caption><image:title>sioraphotographycixohzDpNIounsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><lastmod>2025-09-26</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-to-conduct-online-research-in-china/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1-1.jpg</image:loc><image:caption>20200129Header11</image:caption><image:title>20200129Header11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Dining-From-foodies-to-fine-diners-1-1024x535-1.png</image:loc><image:caption>DiningFromfoodiestofinediners11024x5351</image:caption><image:title>DiningFromfoodiestofinediners11024x5351</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200604-05denys-nevozhai-7nrsVjvALnA-unsplash-1.jpg</image:loc><image:caption>2020060405denysnevozhai7nrsVjvALnAunsplash1</image:caption><image:title>2020060405denysnevozhai7nrsVjvALnAunsplash1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-3-1024x536-Sep-19-2025-02-58-24-5736-PM.png</image:loc><image:caption>submitaresearchbrief431024x536Sep1920250258245736PM</image:caption><image:title>submitaresearchbrief431024x536Sep1920250258245736PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/siora-photography-cixohzDpNIo-unsplash-scaled.jpg</image:loc><image:caption>sioraphotographycixohzDpNIounsplashscaled</image:caption><image:title>sioraphotographycixohzDpNIounsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200604-08empty-concrete-tunnel-through-mosque-1007431-1.jpg</image:loc><image:caption>2020060408emptyconcretetunnelthroughmosque10074311</image:caption><image:title>2020060408emptyconcretetunnelthroughmosque10074311</image:title></image:image><lastmod>2025-09-30</lastmod></url><url><loc>https://kadence.com/knowledge/what-is-a-central-location-test-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-4-Sep-16-2025-10-29-39-5911-AM.png</image:loc><image:caption>14Sep1620251029395911AM</image:caption><image:title>14Sep1620251029395911AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1864355711.jpg</image:loc><image:caption>GettyImages1864355711</image:caption><image:title>GettyImages1864355711</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Trend-1-Explore-the-rise-of-subscription-consolidation-in-streaming_-.png</image:loc><image:caption>Trend1Exploretheriseofsubscriptionconsolidationinstreaming</image:caption><image:title>Trend1Exploretheriseofsubscriptionconsolidationinstreaming</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/CHOSENgreg-rosenke-bJdK9v-VVw0-unsplash-scaled.jpg</image:loc><image:caption>CHOSENgregrosenkebJdK9vVVw0unsplashscaled</image:caption><image:title>CHOSENgregrosenkebJdK9vVVw0unsplashscaled</image:title></image:image><lastmod>2025-11-04</lastmod></url><url><loc>https://kadence.com/knowledge/latest-global-trends-in-the-beauty-and-cosmetics-industries/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1321462048-1.jpg</image:loc><image:caption>GettyImages13214620481</image:caption><image:title>GettyImages13214620481</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1338764219.jpg</image:loc><image:caption>GettyImages1338764219</image:caption><image:title>GettyImages1338764219</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/about-face-for-web.png</image:loc><image:caption>aboutfaceforweb</image:caption><image:title>aboutfaceforweb</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1351767347-1.jpg</image:loc><image:caption>GettyImages13517673471</image:caption><image:title>GettyImages13517673471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><lastmod>2025-10-21</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/top-4-trends-set-to-disrupt-the-food-and-beverage-industry-in-2025/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1305487364-1-1.jpg</image:loc><image:caption>GettyImages130548736411</image:caption><image:title>GettyImages130548736411</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Dining-cover-2-1024x576.png</image:loc><image:caption>diningpersonas</image:caption><image:title>Diningcover21024x576</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1182412383-1.jpg</image:loc><image:caption>GettyImages11824123831</image:caption><image:title>GettyImages11824123831</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-1-1024x535.png</image:loc><image:caption>Submitaresearchbrief</image:caption><image:title>submitaresearchbrief11024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20191003_Green_brick.jpg</image:loc><image:caption>20191003Greenbrick</image:caption><image:title>20191003Greenbrick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1351767347.jpg</image:loc><image:caption>GettyImages1351767347</image:caption><image:title>GettyImages1351767347</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/knowledge/your-guide-to-market-segmentation-for-fmcg-products/</loc><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Segments-of-citrus-fruits.jpg</image:loc><image:caption>Segmentsofcitrusfruits</image:caption><image:title>Segmentsofcitrusfruits</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/sam-mcghee-4siwRamtFAk-unsplash-1024x576.jpg</image:loc><image:caption>sammcghee4siwRamtFAkunsplash1024x576</image:caption><image:title>sammcghee4siwRamtFAkunsplash1024x576</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/about-face-for-web.png</image:loc><image:caption>aboutfaceforweb</image:caption><image:title>aboutfaceforweb</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/hue12-photography-8rTwokBwz1w-unsplash-scaled.jpg</image:loc><image:caption>hue12photography8rTwokBwz1wunsplashscaled</image:caption><image:title>hue12photography8rTwokBwz1wunsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><lastmod>2025-09-18</lastmod></url><url><loc>https://kadence.com/knowledge/how-market-research-lowers-risk-during-times-of-high-inflation-and-risk-of-recession/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2205287812.jpg</image:loc><image:caption>GettyImages2205287812</image:caption><image:title>GettyImages2205287812</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Forbes-JS-article.png</image:loc><image:caption>ForbesJSarticle</image:caption><image:title>ForbesJSarticle</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1330187985.jpg</image:loc><image:caption>GettyImages1330187985</image:caption><image:title>GettyImages1330187985</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20190522-02Q2_PZ6AO2tjZO4Q32mD4Iw-scaled.jpg</image:loc><image:caption>2019052202Q2PZ6AO2tjZO4Q32mD4Iwscaled</image:caption><image:title>2019052202Q2PZ6AO2tjZO4Q32mD4Iwscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1.jpg</image:loc><image:caption>20200129Header1</image:caption><image:title>20200129Header1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><lastmod>2025-09-19</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-singapore-leads-asias-sustainability-movement-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-84-2.png</image:loc><image:caption>Sampleforblogpost842</image:caption><image:title>Sampleforblogpost842</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-3-1024x535.png</image:loc><image:caption>Submityourmarketresearchbrief</image:caption><image:title>submitaresearchbrief31024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-88-2.png</image:loc><image:caption>CopyofSampleforblogpost882</image:caption><image:title>CopyofSampleforblogpost882</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Why-modern-millennials-love-nostalgia-2-1024x512.png</image:loc><image:caption>Whymodernmillennialslovenostalgia</image:caption><image:title>Whymodernmillennialslovenostalgia21024x512</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-100-2.png</image:loc><image:caption>Sampleforblogpost1002</image:caption><image:title>Sampleforblogpost1002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Banner-luxury-travel-study.png</image:loc><image:caption>Bannerluxurytravelstudy</image:caption><image:title>Bannerluxurytravelstudy</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><lastmod>2025-10-28</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/why-students-are-choosing-new-education-hubs-over-the-west/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Ashutosh%20Awasthi.jpeg</image:loc><image:caption>AshutoshAwasthi</image:caption><image:title>AshutoshAwasthi</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-Fast-Food-Flip-TREND-3-Climate-Positive-Sep-19-2025-02-58-23-5300-PM.png</image:loc><image:caption>TheFastFoodFlipTREND3ClimatePositiveSep1920250258235300PM</image:caption><image:title>TheFastFoodFlipTREND3ClimatePositiveSep1920250258235300PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1954175226-2.jpg</image:loc><image:caption>GettyImages19541752262</image:caption><image:title>GettyImages19541752262</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-3-1024x536-Sep-19-2025-02-58-24-5736-PM.png</image:loc><image:caption>submitaresearchbrief431024x536Sep1920250258245736PM</image:caption><image:title>submitaresearchbrief431024x536Sep1920250258245736PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-181613977-1.jpg</image:loc><image:caption>GettyImages1816139771</image:caption><image:title>GettyImages1816139771</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1-1.jpg</image:loc><image:caption>20200129Header11</image:caption><image:title>20200129Header11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-100-2.png</image:loc><image:caption>Sampleforblogpost1002</image:caption><image:title>Sampleforblogpost1002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><lastmod>2025-09-23</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-5-best-data-collection-tools-for-market-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-66-1.png</image:loc><image:caption>Sampleforblogpost661</image:caption><image:title>Sampleforblogpost661</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972-2.jpg</image:loc><image:caption>GettyImages9101449722</image:caption><image:title>GettyImages9101449722</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-5-Best-data-collection-tools-for-market-research-2.jpg</image:loc><image:caption>The5Bestdatacollectiontoolsformarketresearch2</image:caption><image:title>The5Bestdatacollectiontoolsformarketresearch2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><lastmod>2025-09-26</lastmod></url><url><loc>https://kadence.com/knowledge/connecting-with-digital-india-engaging-tech-savvy-consumers/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages1162094164scaled</image:caption><image:title>GettyImages1162094164scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/lAMGPi_trZHDJeE2UmJU3bYADsRGRPqCDYziTpGlgDUvK_5jeYyu182-uj-mPBEZpVeBig_gCfKuFUDxxuH7zADlJjwFAKeK3dsuTd6uc_5c_POOQgx01HiUWrbRjSQIqmX373LAbbP_PtMAoVpKv.png</image:loc><image:caption>lAMGPitrZHDJeE2UmJU3bYADsRGRPqCDYziTpGlgDUvK5jeYyu182ujmPBEZpVeBiggCfKuFUDxxuH7zADlJjwFAKeK3dsuTd6uc5cPOOQgx01HiUWrbRjSQIqmX373LAbbPPtMAoVpKv</image:caption><image:title>lAMGPitrZHDJeE2UmJU3bYADsRGRPqCDYziTpGlgDUvK5jeYyu182ujmPBEZpVeBiggCfKuFUDxxuH7zADlJjwFAKeK3dsuTd6uc5cPOOQgx01HiUWrbRjSQIqmX373LAbbPPtMAoVpKv</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Finance-buyer-personas-1-1024x535-2.png</image:loc><image:caption>Financebuyerpersonas11024x5352</image:caption><image:title>Financebuyerpersonas11024x5352</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/EoDwTQA9sMLKLCvVej0dcX1r3P7kuEY-dGXcsQ72T-XgFQHDyJSiYxV9laXeMIyPn4y_QBKt4fU4gDPDJkjlgmZl_bYCJ-jBhGNU3BndFma56cawAcNzep7b2GwSCGbczXZ-tK49DvPojwVuSZZmg.jpg</image:loc><image:caption>EoDwTQA9sMLKLCvVej0dcX1r3P7kuEYdGXcsQ72TXgFQHDyJSiYxV9laXeMIyPn4yQBKt4fU4gDPDJkjlgmZlbYCJjBhGNU3BndFma56cawAcNzep7b2GwSCGbczXZtK49DvPojwVuSZZmg</image:caption><image:title>EoDwTQA9sMLKLCvVej0dcX1r3P7kuEYdGXcsQ72TXgFQHDyJSiYxV9laXeMIyPn4yQBKt4fU4gDPDJkjlgmZlbYCJjBhGNU3BndFma56cawAcNzep7b2GwSCGbczXZtK49DvPojwVuSZZmg</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/mCsfIbfVk41xcojhJQ0LOyBfq-lkZ_pCjglDlfjtksD0u41QxF8-LB4RXEOo-8x3a4QUXa-EuAGYaOFyQGEEz3AZESS7v1xHiJDblUM_Zo8l9W5hh9QU9MSHopj3rFRCXOUULzkyL_2B3YrAzxG6b.png</image:loc><image:caption>mCsfIbfVk41xcojhJQ0LOyBfqlkZpCjglDlfjtksD0u41QxF8LB4RXEOo8x3a4QUXaEuAGYaOFyQGEEz3AZESS7v1xHiJDblUMZo8l9W5hh9QU9MSHopj3rFRCXOUULzkyL2B3YrAzxG6b</image:caption><image:title>mCsfIbfVk41xcojhJQ0LOyBfqlkZpCjglDlfjtksD0u41QxF8LB4RXEOo8x3a4QUXaEuAGYaOFyQGEEz3AZESS7v1xHiJDblUMZo8l9W5hh9QU9MSHopj3rFRCXOUULzkyL2B3YrAzxG6b</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-3-1024x535-Sep-18-2025-09-33-05-2077-AM.png</image:loc><image:caption>downloadagencycredentialsorbrochure31024x535Sep1820250933052077AM</image:caption><image:title>downloadagencycredentialsorbrochure31024x535Sep1820250933052077AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1321462048-1.jpg</image:loc><image:caption>GettyImages13214620481</image:caption><image:title>GettyImages13214620481</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-81.png</image:loc><image:caption>CopyofSampleforblogpost81</image:caption><image:title>CopyofSampleforblogpost81</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/PBn65GD8vSbcr_lrDMHCsJL8UaVxIs2OZIlsc2F4nxmSVtdlLurDCYnIca7n5SHShcnkDn_9bm2-INpPXLrObUMY9Y8738TyNp443BtEQEd-XLzXw9FRZh62i7Ou0WFsRym2de7IfRKwVNet1LKcI.png</image:loc><image:caption>PBn65GD8vSbcrlrDMHCsJL8UaVxIs2OZIlsc2F4nxmSVtdlLurDCYnIca7n5SHShcnkDn9bm2INpPXLrObUMY9Y8738TyNp443BtEQEdXLzXw9FRZh62i7Ou0WFsRym2de7IfRKwVNet1LKcI</image:caption><image:title>PBn65GD8vSbcrlrDMHCsJL8UaVxIs2OZIlsc2F4nxmSVtdlLurDCYnIca7n5SHShcnkDn9bm2INpPXLrObUMY9Y8738TyNp443BtEQEdXLzXw9FRZh62i7Ou0WFsRym2de7IfRKwVNet1LKcI</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-2024-07-03T120418_906.png</image:loc><image:caption>Sampleforblogpost20240703T120418906</image:caption><image:title>Sampleforblogpost20240703T120418906</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><lastmod>2025-09-18</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-ozempic-effect-how-consumer-behaviors-are-shifting-across-industries/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20191003_Green_brick.jpg</image:loc><image:caption>20191003Greenbrick</image:caption><image:title>20191003Greenbrick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-2155855105-1.jpg</image:loc><image:caption>GettyImages21558551051</image:caption><image:title>GettyImages21558551051</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1351767347.jpg</image:loc><image:caption>GettyImages1351767347</image:caption><image:title>GettyImages1351767347</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-1024x535.png</image:loc><image:caption>Submitaresearchbrief</image:caption><image:title>submitaresearchbrief41024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/6-16-1024x535-Sep-19-2025-06-48-38-9619-PM.png</image:loc><image:caption>6161024x535Sep1920250648389619PM</image:caption><image:title>6161024x535Sep1920250648389619PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><lastmod>2025-10-23</lastmod></url><url><loc>https://kadence.com/ja/service/activation-workshops/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>KadenceIndia</image:caption><image:title>WIMIndiaOffice88x88003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>KadenceSingaporeofficeteam</image:caption><image:title>WIMKadenceSingaporeoffice88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>KadenceChinaofficeteam</image:caption><image:title>WIMKadenceChina88x88001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WLBridgestonelogo288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WIM_Vital%20Strategies_720x216.jpg</image:loc><image:caption>VitalStrategies</image:caption><image:title>WIMVitalStrategies720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>KadenceIndonesiaofficeteam</image:caption><image:title>WIMIndonesiaOffice88x884</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>KadenceVietnam</image:caption><image:title>WIMVietnamOffice15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIMTestimonials3304x304002</image:caption><image:title>WIMTestimonials3304x304002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>BenefitTick</image:caption><image:title>WIiconbenefittick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/WIM_Run-Workshops-Research-Into-Action.png</image:loc><image:caption>Workshopsactivation</image:caption><image:title>WIMRunWorkshopsResearchIntoAction</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>JapanTokyo</image:caption><image:title>WIMJapanOffice88x88006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20191118_photo-1491895200222-0fc4a4c35e18-scaled.jpg</image:loc><image:caption>20191118photo14918952002220fc4a4c35e18scaled</image:caption><image:title>20191118photo14918952002220fc4a4c35e18scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>KadencePhilippinesofficeteam</image:caption><image:title>WIMPhilippinesOffice88x88008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UKoffice</image:caption><image:title>WIMUKOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>KadenceThailand</image:caption><image:title>WIMThailandOffice88x8811</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>KadenceIndiaofficeteam</image:caption><image:title>WIMIndiaOffice88x88002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLdiscoverchannellogo392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WLMarsInclogo2019392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Activation%20workshops_1090x545.jpg</image:loc><image:caption>activationworkshops</image:caption><image:title>WIMActivationworkshops1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>KadenceUSAteamphoto</image:caption><image:title>WIMUSOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL1200pxSamsungwordmarksvg144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>KadenceChina</image:caption><image:title>WIMarticle88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>KadenceUKofficeteam</image:caption><image:title>WIMUKOffice88x8813</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Workshops-scaled-407x186-1.jpg</image:loc><image:caption>Workshops</image:caption><image:title>Workshopsscaled407x1861</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogo288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Havells_Logo.svg-364x240.png</image:loc><image:caption>Havells</image:caption><image:title>WL1200pxHavellsLogosvg364x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>KadenceIndonesia</image:caption><image:title>WIMIndonesiaOffice88x885</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-392x126.png</image:loc><image:caption>WLASALOGO2017392x126</image:caption><image:title>WLASALOGO2017392x126</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIMTestimonials3903x651001</image:caption><image:title>WIMTestimonials3903x651001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagersplayingsport</image:caption><image:title>WIMgirlsonwhiteredjerseyplayinghandgame1634652720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>ashopinTokyoJapan</image:caption><image:title>WIMJapanOffice88x88007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432.jpg</image:loc><image:caption>Plug</image:caption><image:title>WIMpaulhanaokaRJkKjLu8I9Iunsplash1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>MarketresearchinAsia</image:caption><image:title>WIMPhilippinesOffice88x88009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/vital-strategies-logo.png</image:loc><image:caption>vitalstrategieslogo</image:caption><image:title>vitalstrategieslogo</image:title></image:image><lastmod>2025-10-06</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/harnessing-data-insights-for-precision-agriculture/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-2-1024x535-Sep-19-2025-02-53-14-0191-PM.png</image:loc><image:caption>downloadagencycredentialsorbrochure21024x535Sep1920250253140191PM</image:caption><image:title>downloadagencycredentialsorbrochure21024x535Sep1920250253140191PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Trend-2-Discover-the-growing-trend-of-localized-content-and-its-impact-1-1000x432-2.png</image:loc><image:caption>Trend2Discoverthegrowingtrendoflocalizedcontentanditsimpact11000x4322</image:caption><image:title>Trend2Discoverthegrowingtrendoflocalizedcontentanditsimpact11000x4322</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/thisisengineering-raeng-DbLlKd8u2Rw-unsplash-scaled-1.jpg</image:loc><image:caption>thisisengineeringraengDbLlKd8u2Rwunsplashscaled1</image:caption><image:title>thisisengineeringraengDbLlKd8u2Rwunsplashscaled1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972-2.jpg</image:loc><image:caption>GettyImages9101449722</image:caption><image:title>GettyImages9101449722</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1305487364-1-1.jpg</image:loc><image:caption>GettyImages130548736411</image:caption><image:title>GettyImages130548736411</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1644970176-2.jpg</image:loc><image:caption>GettyImages16449701762</image:caption><image:title>GettyImages16449701762</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><lastmod>2025-09-30</lastmod></url><url><loc>https://kadence.com/knowledge/the-rise-of-neobanks-and-the-impact-on-traditional-banking/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Cover-page-9-Fashion-Personas-1024x576-4.png</image:loc><image:caption>Coverpage9FashionPersonas1024x5764</image:caption><image:title>Coverpage9FashionPersonas1024x5764</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages1162094164scaled</image:caption><image:title>GettyImages1162094164scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-59.png</image:loc><image:caption>Sampleforblogpost59</image:caption><image:title>Sampleforblogpost59</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1181405477.jpg</image:loc><image:caption>GettyImages1181405477</image:caption><image:title>GettyImages1181405477</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/3-36-1024x535-Sep-16-2025-10-31-19-5424-AM.png</image:loc><image:caption>3361024x535Sep1620251031195424AM</image:caption><image:title>3361024x535Sep1620251031195424AM</image:title></image:image><lastmod>2026-02-18</lastmod></url><url><loc>https://kadence.com/service/shopper-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bloomberg_Media_stack_blk-144x45.png</image:loc><image:caption>BloombergMedia</image:caption><image:title>WLBloombergMediastackblk144x45</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>KadenceIndiaofficeteam</image:caption><image:title>WIMIndiaOffice88x88002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2203911891.jpg</image:loc><image:caption>GettyImages2203911891</image:caption><image:title>GettyImages2203911891</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432.jpg</image:loc><image:caption>BloombergNeuroscience</image:caption><image:title>WIMballshapedcirclecloseupdark414860copy1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>KadenceIndonesiaofficeteam</image:caption><image:title>WIMIndonesiaOffice88x884</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogosvg392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogo288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WIM_Vital%20Strategies_720x216.jpg</image:loc><image:caption>VitalStrategies</image:caption><image:title>WIMVitalStrategies720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1916632006.jpg</image:loc><image:caption>GettyImages1916632006</image:caption><image:title>GettyImages1916632006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WLMarsInclogo2019392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/market-research-us.jpg</image:loc><image:caption>marketresearchus</image:caption><image:title>marketresearchus</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WLBridgestonelogo288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>KadenceChinaofficeteam</image:caption><image:title>WIMKadenceChina88x88001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>KadenceIndonesia</image:caption><image:title>WIMIndonesiaOffice88x885</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>KadenceUKofficeteam</image:caption><image:title>WIMUKOffice88x8813</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>KadenceChina</image:caption><image:title>WIMarticle88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>BenefitTick</image:caption><image:title>WIiconbenefittick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>ConductingOnlineResearchinAsia2</image:caption><image:title>WIMConductingOnlineResearchinAsia2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>KadenceThailand</image:caption><image:title>WIMThailandOffice88x8811</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1659755173.jpg</image:loc><image:caption>GettyImages1659755173</image:caption><image:title>GettyImages1659755173</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>KadenceIndia</image:caption><image:title>WIMIndiaOffice88x88003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/vital-strategies-logo.png</image:loc><image:caption>vitalstrategieslogo</image:caption><image:title>vitalstrategieslogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-philippines-88x88.jpg</image:loc><image:caption>officephilippines88x88</image:caption><image:title>officephilippines88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Shopper-research_1090x545.jpg</image:loc><image:caption>Shopperresearch</image:caption><image:title>WIMShopperresearch1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premiumhomeappliancesfridgewashingmachine</image:caption><image:title>WIMPremiumhomeappliancesfridgewashingmachine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIMTestimonials3304x304002</image:caption><image:title>WIMTestimonials3304x304002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-658472336.jpg</image:loc><image:caption>GettyImages658472336</image:caption><image:title>GettyImages658472336</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIMTestimonials3903x651001</image:caption><image:title>WIMTestimonials3903x651001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>ashopinTokyoJapan</image:caption><image:title>WIMJapanOffice88x88007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLdiscoverchannellogo392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>MarketresearchinAsia</image:caption><image:title>WIMPhilippinesOffice88x88009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL1200pxSamsungwordmarksvg144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>JapanTokyo</image:caption><image:title>WIMJapanOffice88x88006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>KadenceUSAteamphoto</image:caption><image:title>WIMUSOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UKoffice</image:caption><image:title>WIMUKOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1404266542-1.jpg</image:loc><image:caption>GettyImages14042665421</image:caption><image:title>GettyImages14042665421</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-vietnam.png</image:loc><image:caption>KadenceVietnamofficeteam</image:caption><image:title>officevietnam</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>KadenceSingaporeofficeteam</image:caption><image:title>WIMKadenceSingaporeoffice88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><lastmod>2025-10-01</lastmod></url><url><loc>https://kadence.com/ja/podcast/ep-23-ai-systems-that-actually-serve-your-customers/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/BL_Episode-23-Ilyas-Iyoob.png</image:loc><image:caption>Episode23IlyasIyoob</image:caption><image:title>BLEpisode23IlyasIyoob</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/BL_Ilyas-Iyoob-Headshot.jpg</image:loc><image:caption>BLIlyasIyoobHeadshot</image:caption><image:title>BLIlyasIyoobHeadshot</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/BL_elusive-consumer-cover-1000x432.png</image:loc><image:caption>BLelusiveconsumercover1000x432</image:caption><image:title>BLelusiveconsumercover1000x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><lastmod>2025-11-05</lastmod></url><url><loc>https://kadence.com/ja/office/uk/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_Technology-Sector-46x46.png</image:loc><image:caption>ICTechnologySector46x46</image:caption><image:title>ICTechnologySector46x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Rupert-Sinclair-300x300.jpg</image:loc><image:caption>RupertSinclair</image:caption><image:title>TPRupertSinclair300x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>KadenceInternationalMarketResearchAgencyoftheYearSingapore</image:caption><image:title>WIMOptimizedimage131216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLdiscoverchannellogo392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_CNY_1024x711.jpg</image:loc><image:caption>ChineseNewYearGroupofstaffholdingredenvelopes</image:caption><image:title>WIMCNY1024x711</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRSOpperationsAwardsTrophy</image:caption><image:title>WIPmrsoppies2216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogosvg392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1486867890-3.jpg</image:loc><image:caption>GettyImages14868678903</image:caption><image:title>GettyImages14868678903</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WIProductDevelopment</image:caption><image:title>WIProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WIBrandAndAdvertising</image:caption><image:title>WIBrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-communities.svg</image:loc><image:caption>WIonlinecommunities</image:caption><image:title>WIonlinecommunities</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Bianca-Abulafia-600x600.jpg</image:loc><image:caption>TPBiancaAbulafia600x600</image:caption><image:title>TPBiancaAbulafia600x600</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>QuirksSupplieroftheYearKadenceInternational</image:caption><image:title>WIMQuirkAwards1881216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WICustomerAndMarket</image:caption><image:title>WICustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2020</image:caption><image:title>WIMAOTYcrop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/WIM_Run-Workshops-Research-Into-Action.png</image:loc><image:caption>Workshopsactivation</image:caption><image:title>WIMRunWorkshopsResearchIntoAction</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_in-depth-interviews.svg</image:loc><image:caption>WIindepthinterviews</image:caption><image:title>WIindepthinterviews</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-5-392x178.png</image:loc><image:caption>WLunilever35392x178</image:caption><image:title>WLunilever35392x178</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/Amy-Lo-300x300.png</image:loc><image:caption>AmyLo</image:caption><image:title>AmyLo300x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>MarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMmrsoppies216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>KadenceteamcollectingAgencyoftheYearaward</image:caption><image:title>WIMJOE43941216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WIFieldworkServices</image:caption><image:title>WIFieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURAInnovationoftheYearaward</image:caption><image:title>WIMFinalistlogoLARGE216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>BestDataCollectionFinalistMarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMBestDataCollection216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_central-location-testing.svg</image:loc><image:caption>WIcentrallocationtesting</image:caption><image:title>WIcentrallocationtesting</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WLMarsInclogo2019392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Samsung-392x64.png</image:loc><image:caption>Samsung</image:caption><image:title>WLSamsung392x64</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-research-panels.svg</image:loc><image:caption>WIonlineresearchpanels</image:caption><image:title>WIonlineresearchpanels</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WIInsightActivation</image:caption><image:title>WIInsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>KadenceInternationalisHighlyCommendedforGlobalAgencyofTheYear</image:caption><image:title>WIMGlobalAgencycop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Cindi-Collet-600x600.jpg</image:loc><image:caption>TPCindiCollet600x600</image:caption><image:title>TPCindiCollet600x600</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>MarketingInteractiveAgencyoftheYearWinnerGold2021</image:caption><image:title>WIMmarketinginteractiveagencyoftheyear2021gold216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Slider-UK_1418x534.gif</image:loc><image:caption>WIMSliderUK1418x534</image:caption><image:title>WIMSliderUK1418x534</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_BBGMEDIA2018-1280x720-1-392x123.jpg</image:loc><image:caption>WLBBGMEDIA20181280x7201392x123</image:caption><image:title>WLBBGMEDIA20181280x7201392x123</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-220x240.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi220x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UK%20office%20Kadence_720x216.png</image:loc><image:caption>UKofficeKadence</image:caption><image:title>WIMUKofficeKadence720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2021</image:caption><image:title>WIMAOTYMR1216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_emerging-methodologies.svg</image:loc><image:caption>WIemergingmethodologies</image:caption><image:title>WIemergingmethodologies</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/May-marketing-challenge-UK-scaled-2.jpg</image:loc><image:caption>MaymarketingchallengeUKscaled2</image:caption><image:title>MaymarketingchallengeUKscaled2</image:title></image:image><lastmod>2025-10-16</lastmod></url><url><loc>https://kadence.com/knowledge/gen-z-consumers-in-china-in-2024/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/R29M-8kwxbkZYwjiZDsvTNGS5zqOw9wBucsBfQGOIhMyewmwKShTxlo5cYL6k_0DicwEjNo8TnOLYfxlMlkdSjgKNLnxxKogK4mK-0rF9dAKnj5q9qCC1eC5U6H71BXCpixL-xlSLRQhP1kuaP7HY.png</image:loc><image:caption>R29M8kwxbkZYwjiZDsvTNGS5zqOw9wBucsBfQGOIhMyewmwKShTxlo5cYL6k0DicwEjNo8TnOLYfxlMlkdSjgKNLnxxKogK4mK0rF9dAKnj5q9qCC1eC5U6H71BXCpixLxlSLRQhP1kuaP7HY</image:caption><image:title>R29M8kwxbkZYwjiZDsvTNGS5zqOw9wBucsBfQGOIhMyewmwKShTxlo5cYL6k0DicwEjNo8TnOLYfxlMlkdSjgKNLnxxKogK4mK0rF9dAKnj5q9qCC1eC5U6H71BXCpixLxlSLRQhP1kuaP7HY</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/5WqWniArs0dI73fvFUiOUv_XCQVQZGUMEk57E4Yzt4Uyr2P9lRNJDd1IFH8VIiKS_EcebhRniyMfoBPHOAUBkKkE30_BxzDrHp0emWcMsVGqJCoQ868ZbMkbF8MRrcmo5mrFQ78lyAT-uAppZ7JmI.jpg</image:loc><image:caption>5WqWniArs0dI73fvFUiOUvXCQVQZGUMEk57E4Yzt4Uyr2P9lRNJDd1IFH8VIiKSEcebhRniyMfoBPHOAUBkKkE30BxzDrHp0emWcMsVGqJCoQ868ZbMkbF8MRrcmo5mrFQ78lyATuAppZ7JmI</image:caption><image:title>5WqWniArs0dI73fvFUiOUvXCQVQZGUMEk57E4Yzt4Uyr2P9lRNJDd1IFH8VIiKSEcebhRniyMfoBPHOAUBkKkE30BxzDrHp0emWcMsVGqJCoQ868ZbMkbF8MRrcmo5mrFQ78lyATuAppZ7JmI</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V7-1024x535-Sep-16-2025-10-33-19-5544-AM.png</image:loc><image:caption>GENZGenZV71024x535Sep1620251033195544AM</image:caption><image:title>GENZGenZV71024x535Sep1620251033195544AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/XmFimGEBCME89_ZnzyiD96mkBwGThPLMd4NjRujhif4cvwdKogIWJ-UR6cezUVHMH9MZ-ayQU7aRNTdbYRsOlULTX9yHeoNBaHU8eHndRHTVcSPXsQeudFuu7n_rorTGWd3RyMUfSsJEABxbXq_x2.jpg</image:loc><image:caption>XmFimGEBCME89ZnzyiD96mkBwGThPLMd4NjRujhif4cvwdKogIWJUR6cezUVHMH9MZayQU7aRNTdbYRsOlULTX9yHeoNBaHU8eHndRHTVcSPXsQeudFuu7nrorTGWd3RyMUfSsJEABxbXqx2</image:caption><image:title>XmFimGEBCME89ZnzyiD96mkBwGThPLMd4NjRujhif4cvwdKogIWJUR6cezUVHMH9MZayQU7aRNTdbYRsOlULTX9yHeoNBaHU8eHndRHTVcSPXsQeudFuu7nrorTGWd3RyMUfSsJEABxbXqx2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1.jpg</image:loc><image:caption>20200129Header1</image:caption><image:title>20200129Header1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-84.png</image:loc><image:caption>Sampleforblogpost84</image:caption><image:title>Sampleforblogpost84</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-3-1024x535-Sep-16-2025-09-41-29-0197-AM.png</image:loc><image:caption>downloadagencycredentialsorbrochure31024x535Sep1620250941290197AM</image:caption><image:title>downloadagencycredentialsorbrochure31024x535Sep1620250941290197AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/3mbI3CPY2xSophHTXOIptySwg8sjPxhiqsKf12h6d6DJbu36o4_46rg5YhVHh5ZtWFg1PPT3v4rDdSyzhn5znE3Kaci4tWhp_-HibR0rDyTCbZ6DmVzcmrEJzi1nmbW74Ziv9bhlg_xoGoWPQgoLb.jpg</image:loc><image:caption>3mbI3CPY2xSophHTXOIptySwg8sjPxhiqsKf12h6d6DJbu36o446rg5YhVHh5ZtWFg1PPT3v4rDdSyzhn5znE3Kaci4tWhpHibR0rDyTCbZ6DmVzcmrEJzi1nmbW74Ziv9bhlgxoGoWPQgoLb</image:caption><image:title>3mbI3CPY2xSophHTXOIptySwg8sjPxhiqsKf12h6d6DJbu36o446rg5YhVHh5ZtWFg1PPT3v4rDdSyzhn5znE3Kaci4tWhpHibR0rDyTCbZ6DmVzcmrEJzi1nmbW74Ziv9bhlgxoGoWPQgoLb</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-2024-07-01T103944_383-1.png</image:loc><image:caption>Sampleforblogpost20240701T1039443831</image:caption><image:title>Sampleforblogpost20240701T1039443831</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><lastmod>2026-02-08</lastmod></url><url><loc>https://kadence.com/knowledge/the-5-best-data-collection-tools-for-market-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-5-Best-data-collection-tools-for-market-research.jpg</image:loc><image:caption>The5Bestdatacollectiontoolsformarketresearch</image:caption><image:title>The5Bestdatacollectiontoolsformarketresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972.jpg</image:loc><image:caption>GettyImages910144972</image:caption><image:title>GettyImages910144972</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1.jpg</image:loc><image:caption>20200129Header1</image:caption><image:title>20200129Header1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/thisisengineering-raeng-DbLlKd8u2Rw-unsplash-scaled.jpg</image:loc><image:caption>thisisengineeringraengDbLlKd8u2Rwunsplashscaled</image:caption><image:title>thisisengineeringraengDbLlKd8u2Rwunsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><lastmod>2025-09-22</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/sustainable-sips-or-consumerism-trap/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1181405477.jpg</image:loc><image:caption>GettyImages1181405477</image:caption><image:title>GettyImages1181405477</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Mikaela%20Atilano.jpeg</image:loc><image:caption>MikaelaAtilano</image:caption><image:title>MikaelaAtilano</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Trend-4-Learn-about-the-trend-of-bite-sized-entertainment-1024x512-Sep-19-2025-08-02-28-6331-PM.png</image:loc><image:caption>Trend4Learnaboutthetrendofbitesizedentertainment1024x512Sep1920250802286331PM</image:caption><image:title>Trend4Learnaboutthetrendofbitesizedentertainment1024x512Sep1920250802286331PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-26-2.png</image:loc><image:caption>CopyofSampleforblogpost262</image:caption><image:title>CopyofSampleforblogpost262</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2211124968%20(1).jpg</image:loc><image:caption>GettyImages22111249681</image:caption><image:title>GettyImages22111249681</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535-Sep-19-2025-08-02-01-1034-PM.png</image:loc><image:caption>submitaresearchbrief21024x535Sep1920250802011034PM</image:caption><image:title>submitaresearchbrief21024x535Sep1920250802011034PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20191003_Green_brick.jpg</image:loc><image:caption>20191003Greenbrick</image:caption><image:title>20191003Greenbrick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><lastmod>2025-09-26</lastmod></url><url><loc>https://kadence.com/knowledge/how-continuous-user-studies-improve-brand-loyalty/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1315650854.jpg</image:loc><image:caption>GettyImages1315650854</image:caption><image:title>GettyImages1315650854</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-12.png</image:loc><image:caption>CopyofSampleforblogpost12</image:caption><image:title>CopyofSampleforblogpost12</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1613148057.jpg</image:loc><image:caption>GettyImages1613148057</image:caption><image:title>GettyImages1613148057</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/About-face_social-media-_About-face-1-04-2-1024x535.png</image:loc><image:caption>beautytrends</image:caption><image:title>AboutfacesocialmediaAboutface10421024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-3-1024x535-Sep-11-2025-08-51-46-7154-PM.png</image:loc><image:caption>downloadagencycredentialsorbrochure31024x535Sep1120250851467154PM</image:caption><image:title>downloadagencycredentialsorbrochure31024x535Sep1120250851467154PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><lastmod>2026-01-20</lastmod></url><url><loc>https://kadence.com/ja/knowledge/why-japans-convenience-stores-have-become-everyday-infrastructure/</loc><image:image><image:loc>https://kadence.com/hubfs/Fig-3-Private-Brand-Selection-in-Convenience-Store-Purchases.png</image:loc><image:caption>Fig3PrivateBrandSelectioninConvenienceStorePurchases</image:caption><image:title>Fig3PrivateBrandSelectioninConvenienceStorePurchases</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Types-of-Grocery-Shoppers-600x314-Sep-19-2025-08-19-35-0081-PM.png</image:loc><image:caption>TypesofGroceryShoppers600x314Sep1920250819350081PM</image:caption><image:title>TypesofGroceryShoppers600x314Sep1920250819350081PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Fig-2-When-and-Why-Japanese-Consumers-Visit-Convenience-Stores.png</image:loc><image:caption>Fig2WhenandWhyJapaneseConsumersVisitConvenienceStores</image:caption><image:title>Fig2WhenandWhyJapaneseConsumersVisitConvenienceStores</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-2-1024x535.png</image:loc><image:caption>marketresearchagencycredentials</image:caption><image:title>downloadagencycredentialsorbrochure21024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/fig-5-what-Japanese-consumers-Want-From-Convenience-Stores.png</image:loc><image:caption>fig5whatJapaneseconsumersWantFromConvenienceStores</image:caption><image:title>fig5whatJapaneseconsumersWantFromConvenienceStores</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Fig-4-Japanese-Consumers-Who-Felt-Convenience-Store-Purchases%20-Were-More-Expensive-Than-Expected.png</image:loc><image:caption>Fig4JapaneseConsumersWhoFeltConvenienceStorePurchasesWereMoreExpensiveThanExpected</image:caption><image:title>Fig4JapaneseConsumersWhoFeltConvenienceStorePurchasesWereMoreExpensiveThanExpected</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/AI-in%20Japan.jpg</image:loc><image:caption>AIinJapan</image:caption><image:title>AIinJapan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1351767347-1.jpg</image:loc><image:caption>GettyImages13517673471</image:caption><image:title>GettyImages13517673471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Fig-1-Frequency-of-Convenience-Store-Use-in-Japan.png</image:loc><image:caption>Fig1FrequencyofConvenienceStoreUseinJapan</image:caption><image:title>Fig1FrequencyofConvenienceStoreUseinJapan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><lastmod>2026-03-30</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-elections-shape-market-dynamics-and-consumer-preferences/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1251737231-2.jpg</image:loc><image:caption>GettyImages12517372312</image:caption><image:title>GettyImages12517372312</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/siora-photography-cixohzDpNIo-unsplash-scaled.jpg</image:loc><image:caption>sioraphotographycixohzDpNIounsplashscaled</image:caption><image:title>sioraphotographycixohzDpNIounsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V1-1024x536-Sep-19-2025-03-28-18-9192-PM.png</image:loc><image:caption>GENZGenZV11024x536Sep1920250328189192PM</image:caption><image:title>GENZGenZV11024x536Sep1920250328189192PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20191003_Green_brick.jpg</image:loc><image:caption>20191003Greenbrick</image:caption><image:title>20191003Greenbrick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-Modern-Plate-1-1024x535-Sep-19-2025-03-57-20-1254-PM.png</image:loc><image:caption>TheModernPlate11024x535Sep1920250357201254PM</image:caption><image:title>TheModernPlate11024x535Sep1920250357201254PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><lastmod>2025-10-08</lastmod></url><url><loc>https://kadence.com/ja/service/pricing-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogo288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLdiscoverchannellogo392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>KadencePhilippinesofficeteam</image:caption><image:title>WIMPhilippinesOffice88x88008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Pricing-research_1090x545.jpg</image:loc><image:caption>Pricingresearch</image:caption><image:title>WIMPricingresearch1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL1200pxSamsungwordmarksvg144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIMTestimonials3304x304002</image:caption><image:title>WIMTestimonials3304x304002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>ConductingOnlineResearchinAsia2</image:caption><image:title>WIMConductingOnlineResearchinAsia2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UKoffice</image:caption><image:title>WIMUKOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>KadenceUSAteamphoto</image:caption><image:title>WIMUSOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WLMarsInclogo2019392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>KadenceVietnam</image:caption><image:title>WIMVietnamOffice15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagersplayingsport</image:caption><image:title>WIMgirlsonwhiteredjerseyplayinghandgame1634652720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432.jpg</image:loc><image:caption>Plug</image:caption><image:title>WIMpaulhanaokaRJkKjLu8I9Iunsplash1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>BenefitTick</image:caption><image:title>WIiconbenefittick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>KadenceUKofficeteam</image:caption><image:title>WIMUKOffice88x8813</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WIM_Vital%20Strategies_720x216.jpg</image:loc><image:caption>VitalStrategies</image:caption><image:title>WIMVitalStrategies720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>KadenceSingaporeofficeteam</image:caption><image:title>WIMKadenceSingaporeoffice88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>KadenceIndia</image:caption><image:title>WIMIndiaOffice88x88003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>KadenceIndonesia</image:caption><image:title>WIMIndonesiaOffice88x885</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>KadenceChina</image:caption><image:title>WIMarticle88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>KadenceIndonesiaofficeteam</image:caption><image:title>WIMIndonesiaOffice88x884</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>KadenceThailand</image:caption><image:title>WIMThailandOffice88x8811</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIMTestimonials3903x651001</image:caption><image:title>WIMTestimonials3903x651001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>KadenceChinaofficeteam</image:caption><image:title>WIMKadenceChina88x88001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WLASALOGO2017144x46</image:caption><image:title>WLASALOGO2017144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Havells_Logo.svg-364x240.png</image:loc><image:caption>Havells</image:caption><image:title>WL1200pxHavellsLogosvg364x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>ashopinTokyoJapan</image:caption><image:title>WIMJapanOffice88x88007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/vital-strategies-logo.png</image:loc><image:caption>vitalstrategieslogo</image:caption><image:title>vitalstrategieslogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>KadenceIndiaofficeteam</image:caption><image:title>WIMIndiaOffice88x88002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>JapanTokyo</image:caption><image:title>WIMJapanOffice88x88006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WLBridgestonelogo288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>MarketresearchinAsia</image:caption><image:title>WIMPhilippinesOffice88x88009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><lastmod>2025-10-03</lastmod></url><url><loc>https://kadence.com/knowledge/latest-report-emerging-global-trends-in-the-beverage-industry/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Featured%20Images/GettyImages-616010722.jpg</image:loc><image:caption>GettyImages616010722</image:caption><image:title>GettyImages616010722</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Cover-Emerging-Global-Trends-214x300.png</image:loc><image:caption>CoverEmergingGlobalTrends214x300</image:caption><image:title>CoverEmergingGlobalTrends214x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><lastmod>2025-10-01</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/beauty-sales-rise-as-small-luxuries-defy-economic-gloom/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-4-1024x536-Sep-19-2025-06-37-28-5201-PM.png</image:loc><image:caption>submitaresearchbrief441024x536Sep1920250637285201PM</image:caption><image:title>submitaresearchbrief441024x536Sep1920250637285201PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1351767347.jpg</image:loc><image:caption>GettyImages1351767347</image:caption><image:title>GettyImages1351767347</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Luxury-Beauty-YSL-Beauty-2.png</image:loc><image:caption>LuxuryBeautyYSLBeauty2</image:caption><image:title>LuxuryBeautyYSLBeauty2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/About-face_social-media-_About-face-1-02-1-1-1024x535-4.png</image:loc><image:caption>AboutfacesocialmediaAboutface102111024x5354</image:caption><image:title>AboutfacesocialmediaAboutface102111024x5354</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Luxury-Beauty-Tom-Ford--2.png</image:loc><image:caption>LuxuryBeautyTomFord2</image:caption><image:title>LuxuryBeautyTomFord2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2205287812.jpg</image:loc><image:caption>GettyImages2205287812</image:caption><image:title>GettyImages2205287812</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-2112278814-2.jpg</image:loc><image:caption>GettyImages21122788142</image:caption><image:title>GettyImages21122788142</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20191003_Green_brick.jpg</image:loc><image:caption>20191003Greenbrick</image:caption><image:title>20191003Greenbrick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><lastmod>2025-09-29</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/zalphas-navigating-the-bridge-between-gen-z-and-alpha/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Trend-3-Uncover-the-trends-in-mobile-media-consumption_-1-1024x512-Sep-19-2025-09-02-25-3278-PM.png</image:loc><image:caption>Trend3Uncoverthetrendsinmobilemediaconsumption11024x512Sep1920250902253278PM</image:caption><image:title>Trend3Uncoverthetrendsinmobilemediaconsumption11024x512Sep1920250902253278PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-84-2.png</image:loc><image:caption>Sampleforblogpost842</image:caption><image:title>Sampleforblogpost842</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-61-2.png</image:loc><image:caption>CopyofSampleforblogpost612</image:caption><image:title>CopyofSampleforblogpost612</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-4b-1024x535-Sep-19-2025-08-55-59-6025-PM.png</image:loc><image:caption>downloadagencycredentialsorbrochure4b1024x535Sep1920250855596025PM</image:caption><image:title>downloadagencycredentialsorbrochure4b1024x535Sep1920250855596025PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/adrianna-geo-_C2Rgp0GDn4-unsplash-scaled-e1621847384673.jpg</image:loc><image:caption>adriannageoC2Rgp0GDn4unsplashscalede1621847384673</image:caption><image:title>adriannageoC2Rgp0GDn4unsplashscalede1621847384673</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Opportunity-analysis-16-1024x535-1.png</image:loc><image:caption>Opportunityanalysis161024x5351</image:caption><image:title>Opportunityanalysis161024x5351</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1309559282-1.jpg</image:loc><image:caption>GettyImages13095592821</image:caption><image:title>GettyImages13095592821</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><lastmod>2025-09-23</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/9-types-of-grocery-shoppers-and-their-personas/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Featured%20Images/GettyImages-1555457540.jpg</image:loc><image:caption>GettyImages1555457540</image:caption><image:title>GettyImages1555457540</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Shopper-Profiles-cover-300x169-4.png</image:loc><image:caption>groceryshopperpersonas</image:caption><image:title>ShopperProfilescover300x1694</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/knowledge/decoding-customer-minds-the-power-of-attitudinal-vs-behavioral-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/6-16-1024x535-Sep-16-2025-10-03-03-2766-AM.png</image:loc><image:caption>6161024x535Sep1620251003032766AM</image:caption><image:title>6161024x535Sep1620251003032766AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V7-1024x535-Sep-16-2025-10-33-19-5544-AM.png</image:loc><image:caption>GENZGenZV71024x535Sep1620251033195544AM</image:caption><image:title>GENZGenZV71024x535Sep1620251033195544AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1315650854.jpg</image:loc><image:caption>GettyImages1315650854</image:caption><image:title>GettyImages1315650854</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1.jpg</image:loc><image:caption>20200129Header1</image:caption><image:title>20200129Header1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1370432427.jpg</image:loc><image:caption>GettyImages1370432427</image:caption><image:title>GettyImages1370432427</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-1-3.png</image:loc><image:caption>CopyofSampleforblogpost13</image:caption><image:title>CopyofSampleforblogpost13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><lastmod>2025-09-19</lastmod></url><url><loc>https://kadence.com/office/market-research-in-japan/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611%20(2).jpg</image:loc><image:caption>claybankshwLAI5lRhdMunsplash1e16148764806112</image:caption><image:title>claybankshwLAI5lRhdMunsplash1e16148764806112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WIInsightActivation</image:caption><image:title>WIInsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIMedwardheuKyzXEc2ksunsplash1814x372</image:caption><image:title>WIMedwardheuKyzXEc2ksunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611.jpg</image:loc><image:caption>WHclaybankshwLAI5lRhdMunsplash1e1614876480611</image:caption><image:title>WHclaybankshwLAI5lRhdMunsplash1e1614876480611</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_global.svg</image:loc><image:caption>WIglobal</image:caption><image:title>WIglobal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_computer.svg</image:loc><image:caption>WIcomputer</image:caption><image:title>WIcomputer</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/yoodo_gobear.png</image:loc><image:caption>yoodogobear</image:caption><image:title>yoodogobear</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WIProductDevelopment</image:caption><image:title>WIProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WICustomerAndMarket</image:caption><image:title>WICustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>ConductingOnlineResearchinAsia2</image:caption><image:title>WIMConductingOnlineResearchinAsia2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_real-estate.svg</image:loc><image:caption>WIrealestate</image:caption><image:title>WIrealestate</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_puzzle.svg</image:loc><image:caption>puzzle</image:caption><image:title>WIpuzzle</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_meeting.svg</image:loc><image:caption>WImeeting</image:caption><image:title>WImeeting</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_annie-spratt-0cPSKUEANqU-unsplash-1440x432.jpg</image:loc><image:caption>WIManniespratt0cPSKUEANqUunsplash1440x432</image:caption><image:title>WIManniespratt0cPSKUEANqUunsplash1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216.jpg</image:loc><image:caption>WIMdebbyhudsonjcc8sxK2Adwunsplash1720x216</image:caption><image:title>WIMdebbyhudsonjcc8sxK2Adwunsplash1720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:caption><image:title>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WIFieldworkServices</image:caption><image:title>WIFieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WIBrandAndAdvertising</image:caption><image:title>WIBrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premiumhomeappliancesfridgewashingmachine</image:caption><image:title>WIMPremiumhomeappliancesfridgewashingmachine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WHanastasiadulgierQboRVYU6sfQunsplash12180x1090</image:caption><image:title>WHanastasiadulgierQboRVYU6sfQunsplash12180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_location-1.svg</image:loc><image:caption>WIlocation1</image:caption><image:title>WIlocation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_green-user-27x27.png</image:loc><image:caption>WIgreenuser27x27</image:caption><image:title>WIgreenuser27x27</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090.jpg</image:loc><image:caption>WHshanelahiDDiLYtF88wunsplashscaled2180x1090</image:caption><image:title>WHshanelahiDDiLYtF88wunsplashscaled2180x1090</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/knowledge/10-trends-to-watch-in-agriculture-in-2024-and-beyond/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1305487364-1-500x500.jpg</image:loc><image:caption>GettyImages13054873641500x500</image:caption><image:title>GettyImages13054873641500x500</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-1024x535.png</image:loc><image:caption>Submitaresearchbrief</image:caption><image:title>submitaresearchbrief41024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-153574050-1.jpg</image:loc><image:caption>GettyImages1535740501</image:caption><image:title>GettyImages1535740501</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Seeds-of-Change-Plant-based-trends-1024x512.png</image:loc><image:caption>plantbasedtrendsinagriculture</image:caption><image:title>SeedsofChangePlantbasedtrends1024x512</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><lastmod>2026-03-19</lastmod></url><url><loc>https://kadence.com/knowledge/the-role-of-csr-in-your-brand-strategy/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1219583078.jpg</image:loc><image:caption>GettyImages1219583078</image:caption><image:title>GettyImages1219583078</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1353682914.jpg</image:loc><image:caption>GettyImages1353682914</image:caption><image:title>GettyImages1353682914</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1306299295.jpg</image:loc><image:caption>GettyImages1306299295</image:caption><image:title>GettyImages1306299295</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><lastmod>2025-09-19</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/top-4-trends-set-to-disrupt-the-automotive-industry-in-2025/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages1162094164scaled</image:caption><image:title>GettyImages1162094164scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1305487364-1-1.jpg</image:loc><image:caption>GettyImages130548736411</image:caption><image:title>GettyImages130548736411</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-25-2.png</image:loc><image:caption>CopyofSampleforblogpost252</image:caption><image:title>CopyofSampleforblogpost252</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1320765059.jpg</image:loc><image:caption>GettyImages1320765059</image:caption><image:title>GettyImages1320765059</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-1-1024x535.png</image:loc><image:caption>Submitaresearchbrief</image:caption><image:title>submitaresearchbrief11024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Whos-Shaping-the-auto-market-1024x535.png</image:loc><image:caption>typesofcarbuyerpersonas</image:caption><image:title>WhosShapingtheautomarket1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/ja/podcast/ep-12-podcast-marketing-with-empathy-with-sandeep-dayal/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/BL_elusive-consumer-cover-1000x432.png</image:loc><image:caption>BLelusiveconsumercover1000x432</image:caption><image:title>BLelusiveconsumercover1000x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/EPISODE-X-11.png</image:loc><image:caption>EPISODEX11</image:caption><image:title>EPISODEX11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/About%20Our%20Guest%20Images/Sandeep-Headshot-1.png</image:loc><image:caption>SandeepHeadshot1</image:caption><image:title>SandeepHeadshot1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><lastmod>2025-11-05</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/fast-food-gets-personal-as-consumers-demand-more-choice/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1305487364-1-1.jpg</image:loc><image:caption>GettyImages130548736411</image:caption><image:title>GettyImages130548736411</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-2025-02-25T094349_327-1.png</image:loc><image:caption>CopyofSampleforblogpost20250225T0943493271</image:caption><image:title>CopyofSampleforblogpost20250225T0943493271</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1351767347.jpg</image:loc><image:caption>GettyImages1351767347</image:caption><image:title>GettyImages1351767347</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-Modern-Plate-1-1024x535-Sep-19-2025-02-59-21-3772-PM.png</image:loc><image:caption>TheModernPlate11024x535Sep1920250259213772PM</image:caption><image:title>TheModernPlate11024x535Sep1920250259213772PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20191003_Green_brick.jpg</image:loc><image:caption>20191003Greenbrick</image:caption><image:title>20191003Greenbrick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-4b-1024x535-Sep-19-2025-02-49-12-4754-PM.png</image:loc><image:caption>downloadagencycredentialsorbrochure4b1024x535Sep1920250249124754PM</image:caption><image:title>downloadagencycredentialsorbrochure4b1024x535Sep1920250249124754PM</image:title></image:image><lastmod>2025-09-30</lastmod></url><url><loc>https://kadence.com/knowledge/is-there-a-lack-of-diversity-in-market-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages1162094164scaled</image:caption><image:title>GettyImages1162094164scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972.jpg</image:loc><image:caption>GettyImages910144972</image:caption><image:title>GettyImages910144972</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Is-there-a-lack-of-diversity-in-market.jpg</image:loc><image:caption>Istherealackofdiversityinmarket</image:caption><image:title>Istherealackofdiversityinmarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1464550329.jpg</image:loc><image:caption>GettyImages1464550329</image:caption><image:title>GettyImages1464550329</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><lastmod>2025-09-20</lastmod></url><url><loc>https://kadence.com/ja/service/customer-satisfaction/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>KadenceIndonesiaofficeteam</image:caption><image:title>WIMIndonesiaOffice88x884</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogosvg392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogo288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>KadenceChinaofficeteam</image:caption><image:title>WIMKadenceChina88x88001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>MarketresearchinAsia</image:caption><image:title>WIMPhilippinesOffice88x88009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIMTestimonials3903x651001</image:caption><image:title>WIMTestimonials3903x651001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>KadenceIndonesia</image:caption><image:title>WIMIndonesiaOffice88x885</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>KadenceUKofficeteam</image:caption><image:title>WIMUKOffice88x8813</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432.jpg</image:loc><image:caption>Plug</image:caption><image:title>WIMpaulhanaokaRJkKjLu8I9Iunsplash1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>KadenceUSAteamphoto</image:caption><image:title>WIMUSOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WLMarsInclogo2019392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLdiscoverchannellogo392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>ConductingOnlineResearchinAsia2</image:caption><image:title>WIMConductingOnlineResearchinAsia2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIMTestimonials3304x304002</image:caption><image:title>WIMTestimonials3304x304002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>KadencePhilippinesofficeteam</image:caption><image:title>WIMPhilippinesOffice88x88008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UKoffice</image:caption><image:title>WIMUKOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>KadenceSingaporeofficeteam</image:caption><image:title>WIMKadenceSingaporeoffice88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premiumhomeappliancesfridgewashingmachine</image:caption><image:title>WIMPremiumhomeappliancesfridgewashingmachine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>KadenceIndiaofficeteam</image:caption><image:title>WIMIndiaOffice88x88002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>ashopinTokyoJapan</image:caption><image:title>WIMJapanOffice88x88007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>JapanTokyo</image:caption><image:title>WIMJapanOffice88x88006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>KadenceIndia</image:caption><image:title>WIMIndiaOffice88x88003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_logo-d-smu.svg</image:loc><image:caption>WLlogodsmu</image:caption><image:title>WLlogodsmu</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL1200pxSamsungwordmarksvg144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Havells_Logo.svg-364x240.png</image:loc><image:caption>Havells</image:caption><image:title>WL1200pxHavellsLogosvg364x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Education-1440x432.jpg</image:loc><image:caption>WIMEducation1440x432</image:caption><image:title>WIMEducation1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>KadenceThailand</image:caption><image:title>WIMThailandOffice88x8811</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Customer-Satisfaction_1090x545.jpg</image:loc><image:caption>Customersatisfactionresearch</image:caption><image:title>WIMCustomerSatisfaction1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>KadenceChina</image:caption><image:title>WIMarticle88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WLBridgestonelogo288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>KadenceVietnam</image:caption><image:title>WIMVietnamOffice15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>BenefitTick</image:caption><image:title>WIiconbenefittick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><lastmod>2025-10-03</lastmod></url><url><loc>https://kadence.com/ja/case-study/harnessing-augmented-reality-to-power-innovation-in-pack-testing-for-asahi/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/London-Pride-1024x570.png</image:loc><image:caption>LondonPride1024x570</image:caption><image:title>LondonPride1024x570</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Case%20Studies/8th%20page%20hero%20sec.jpg</image:loc><image:caption>8thpageherosec</image:caption><image:title>8thpageherosec</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Case%20Studies/9th%20page%20hero%20sec.jpg</image:loc><image:caption>9thpageherosec</image:caption><image:title>9thpageherosec</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Asahi_AR-1.png</image:loc><image:caption>KadenceAsahiAR1</image:caption><image:title>KadenceAsahiAR1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>ConductingOnlineResearchinAsia2</image:caption><image:title>WIMConductingOnlineResearchinAsia2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Case%20Studies/3rd%20page%20hero%20sec.jpg</image:loc><image:caption>3rdpageherosec</image:caption><image:title>3rdpageherosec</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/Asahi_logo.png</image:loc><image:caption>Asahilogo</image:caption><image:title>Asahilogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><lastmod>2025-10-23</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/from-data-to-value-market-researchs-role-in-sculpting-brand-equity/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-1024x535-Sep-19-2025-06-49-00-0999-PM.png</image:loc><image:caption>11024x535Sep1920250649000999PM</image:caption><image:title>11024x535Sep1920250649000999PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1219583078-2.jpg</image:loc><image:caption>GettyImages12195830782</image:caption><image:title>GettyImages12195830782</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/5-16-1024x535-Sep-19-2025-06-57-06-5108-PM.png</image:loc><image:caption>5161024x535Sep1920250657065108PM</image:caption><image:title>5161024x535Sep1920250657065108PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-2-1024x535.png</image:loc><image:caption>marketresearchagencycredentials</image:caption><image:title>downloadagencycredentialsorbrochure21024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1181221370-500x483.jpg</image:loc><image:caption>GettyImages1181221370500x483</image:caption><image:title>GettyImages1181221370500x483</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-12-1.png</image:loc><image:caption>CopyofSampleforblogpost121</image:caption><image:title>CopyofSampleforblogpost121</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><lastmod>2026-03-19</lastmod></url><url><loc>https://kadence.com/knowledge/how-to-conduct-online-research-in-india/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/smiling-woman-holding-black-smartphone-937541-e1594957269376.jpg</image:loc><image:caption>smilingwomanholdingblacksmartphone937541e1594957269376</image:caption><image:title>smilingwomanholdingblacksmartphone937541e1594957269376</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Kadence-Icon-380x380.png</image:loc><image:caption>KadenceIcon380x380</image:caption><image:title>KadenceIcon380x380</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/As-introduction-to-Data-collection-in-marketing-research.jpg</image:loc><image:caption>AsintroductiontoDatacollectioninmarketingresearch</image:caption><image:title>AsintroductiontoDatacollectioninmarketingresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200604-08empty-concrete-tunnel-through-mosque-1007431.jpg</image:loc><image:caption>2020060408emptyconcretetunnelthroughmosque1007431</image:caption><image:title>2020060408emptyconcretetunnelthroughmosque1007431</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-81.png</image:loc><image:caption>CopyofSampleforblogpost81</image:caption><image:title>CopyofSampleforblogpost81</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/agency-credentials-india/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_GettyImages-103579660-2121x1090.jpg</image:loc><image:caption>AgencyCredentialsIndia</image:caption><image:title>WIMGettyImages1035796602121x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><lastmod>2025-10-16</lastmod></url><url><loc>https://kadence.com/knowledge/why-gen-z-values-sustainability-tips-for-marketing-to-the-eco-conscious-generation/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Arcteryx.png</image:loc><image:caption>Arcteryx</image:caption><image:title>Arcteryx</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-84.png</image:loc><image:caption>Sampleforblogpost84</image:caption><image:title>Sampleforblogpost84</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Reforestum.png</image:loc><image:caption>Reforestum</image:caption><image:title>Reforestum</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/BHUSATTVA.png</image:loc><image:caption>BHUSATTVA</image:caption><image:title>BHUSATTVA</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-4-07-1-1024x536-Sep-16-2025-10-16-23-4298-AM.png</image:loc><image:caption>GENZGenZ40711024x536Sep1620251016234298AM</image:caption><image:title>GENZGenZ40711024x536Sep1620251016234298AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2185776283.jpg</image:loc><image:caption>GettyImages2185776283</image:caption><image:title>GettyImages2185776283</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1405418779-1024x683.jpg</image:loc><image:caption>GettyImages14054187791024x683</image:caption><image:title>GettyImages14054187791024x683</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Future-of-Retail-report-stat.png</image:loc><image:caption>FutureofRetailreportstat</image:caption><image:title>FutureofRetailreportstat</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/re_done.png</image:loc><image:caption>redone</image:caption><image:title>redone</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/UK-Gen-Z-stat.png</image:loc><image:caption>UKGenZstat</image:caption><image:title>UKGenZstat</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/karimoku.png</image:loc><image:caption>karimoku</image:caption><image:title>karimoku</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Patagonia.png</image:loc><image:caption>Patagonia</image:caption><image:title>Patagonia</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Innocent-Drinks-1.png</image:loc><image:caption>InnocentDrinks1</image:caption><image:title>InnocentDrinks1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/StellaMcCartney.png</image:loc><image:caption>StellaMcCartney</image:caption><image:title>StellaMcCartney</image:title></image:image><lastmod>2026-02-17</lastmod></url><url><loc>https://kadence.com/knowledge/taste-of-chocolate-around-asia-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-872680436.jpg</image:loc><image:caption>GettyImages872680436</image:caption><image:title>GettyImages872680436</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1864355711.jpg</image:loc><image:caption>GettyImages1864355711</image:caption><image:title>GettyImages1864355711</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1.jpg</image:loc><image:caption>20200129Header1</image:caption><image:title>20200129Header1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-2-1024x535.png</image:loc><image:caption>marketresearchagencycredentials</image:caption><image:title>downloadagencycredentialsorbrochure21024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Sample%20for%20blog%20post%20%20(3).png</image:loc><image:caption>Sampleforblogpost3</image:caption><image:title>Sampleforblogpost3</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V7-1024x535.png</image:loc><image:caption>guidetogenz</image:caption><image:title>GENZGenZV71024x535</image:title></image:image><lastmod>2025-11-03</lastmod></url><url><loc>https://kadence.com/knowledge/trends-in-global-travel-and-tourism/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Featured%20Images/iStock-506551414-1-scaled.jpg</image:loc><image:caption>iStock5065514141scaled</image:caption><image:title>iStock5065514141scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Cover-travel-and-tourism-500-%C3%97-650-px-231x300.png</image:loc><image:caption>Covertravelandtourism500650px231x300</image:caption><image:title>Covertravelandtourism500650px231x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><lastmod>2025-10-29</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/what-is-computer-assisted-personal-interviewing/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled-2.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled2</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Kadence-Icon-380x380.png</image:loc><image:caption>KadenceIcon380x380</image:caption><image:title>KadenceIcon380x380</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages1162094164scaled</image:caption><image:title>GettyImages1162094164scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972-2.jpg</image:loc><image:caption>GettyImages9101449722</image:caption><image:title>GettyImages9101449722</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1272173299-1.jpg</image:loc><image:caption>GettyImages12721732991</image:caption><image:title>GettyImages12721732991</image:title></image:image><lastmod>2025-09-24</lastmod></url><url><loc>https://kadence.com/knowledge/how-to-conduct-market-research-in-emerging-markets-in-asia/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Sample%20for%20blog%20post%20%20(3).png</image:loc><image:caption>Sampleforblogpost3</image:caption><image:title>Sampleforblogpost3</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/As-introduction-to-Data-collection-in-marketing-research.jpg</image:loc><image:caption>AsintroductiontoDatacollectioninmarketingresearch</image:caption><image:title>AsintroductiontoDatacollectioninmarketingresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1321462048-1.jpg</image:loc><image:caption>GettyImages13214620481</image:caption><image:title>GettyImages13214620481</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V7-1024x535-2.png</image:loc><image:caption>GENZGenZV71024x5352</image:caption><image:title>GENZGenZV71024x5352</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1289307967.jpg</image:loc><image:caption>GettyImages1289307967</image:caption><image:title>GettyImages1289307967</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/10-1024x535.png</image:loc><image:caption>101024x535</image:caption><image:title>101024x535</image:title></image:image><lastmod>2025-09-10</lastmod></url><url><loc>https://kadence.com/knowledge/car-clinic/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972.jpg</image:loc><image:caption>GettyImages910144972</image:caption><image:title>GettyImages910144972</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Auto-What-Drives-Car-Buyers.png</image:loc><image:caption>AutoWhatDrivesCarBuyers</image:caption><image:title>AutoWhatDrivesCarBuyers</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-3.png</image:loc><image:caption>downloadagencycredentialsorbrochure3</image:caption><image:title>downloadagencycredentialsorbrochure3</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1226119399-scaled.jpg</image:loc><image:caption>GettyImages1226119399scaled</image:caption><image:title>GettyImages1226119399scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/What%20is%20a%20Car%20Clinic%3F%20.jpg</image:loc><image:caption>WhatisaCarClinic</image:caption><image:title>WhatisaCarClinic</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1464550329.jpg</image:loc><image:caption>GettyImages1464550329</image:caption><image:title>GettyImages1464550329</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/knowledge/the-future-of-market-research-in-india/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-81.png</image:loc><image:caption>CopyofSampleforblogpost81</image:caption><image:title>CopyofSampleforblogpost81</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Kad-India-1024x683.jpg</image:loc><image:caption>KadIndia1024x683</image:caption><image:title>KadIndia1024x683</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/10-1024x535-2.png</image:loc><image:caption>101024x5352</image:caption><image:title>101024x5352</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-4-1024x535-Sep-16-2025-11-13-27-4309-AM.png</image:loc><image:caption>141024x535Sep1620251113274309AM</image:caption><image:title>141024x535Sep1620251113274309AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-498745206.jpg</image:loc><image:caption>GettyImages498745206</image:caption><image:title>GettyImages498745206</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1333738765.jpg</image:loc><image:caption>GettyImages1333738765</image:caption><image:title>GettyImages1333738765</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972.jpg</image:loc><image:caption>GettyImages910144972</image:caption><image:title>GettyImages910144972</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-135232528.jpg</image:loc><image:caption>GettyImages135232528</image:caption><image:title>GettyImages135232528</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><lastmod>2025-12-15</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-to-launch-a-new-fmcg-product-in-the-market-mastering-innovation-in-fmcg/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled-2.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled2</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1312174788-2-1024x728-2.jpg</image:loc><image:caption>GettyImages131217478821024x7282</image:caption><image:title>GettyImages131217478821024x7282</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages1162094164scaled</image:caption><image:title>GettyImages1162094164scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/3-2-1024x535-2.png</image:loc><image:caption>321024x5352</image:caption><image:title>321024x5352</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/giuseppe-famiani-3R1pWT9PUS0-unsplash-scaled-e1621846768745-2.jpg</image:loc><image:caption>giuseppefamiani3R1pWT9PUS0unsplashscalede16218467687452</image:caption><image:title>giuseppefamiani3R1pWT9PUS0unsplashscalede16218467687452</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-843874046-2.jpg</image:loc><image:caption>GettyImages8438740462</image:caption><image:title>GettyImages8438740462</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><lastmod>2025-09-30</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/what-is-conjoint-analysis-in-market-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1416876179-e1675447862845-1.jpg</image:loc><image:caption>GettyImages1416876179e16754478628451</image:caption><image:title>GettyImages1416876179e16754478628451</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/thisisengineering-raeng-DbLlKd8u2Rw-unsplash-scaled-1.jpg</image:loc><image:caption>thisisengineeringraengDbLlKd8u2Rwunsplashscaled1</image:caption><image:title>thisisengineeringraengDbLlKd8u2Rwunsplashscaled1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages1162094164scaled</image:caption><image:title>GettyImages1162094164scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled-2.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled2</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><lastmod>2025-09-23</lastmod></url><url><loc>https://kadence.com/knowledge/the-modern-guide-to-observing-focus-groups-for-brands/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/As-introduction-to-Data-collection-in-marketing-research.jpg</image:loc><image:caption>AsintroductiontoDatacollectioninmarketingresearch</image:caption><image:title>AsintroductiontoDatacollectioninmarketingresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535-9.png</image:loc><image:caption>submitaresearchbrief21024x5359</image:caption><image:title>submitaresearchbrief21024x5359</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-Modern-Plate-1-1024x535-Sep-11-2025-08-54-01-6469-PM.png</image:loc><image:caption>TheModernPlate11024x535Sep1120250854016469PM</image:caption><image:title>TheModernPlate11024x535Sep1120250854016469PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972.jpg</image:loc><image:caption>GettyImages910144972</image:caption><image:title>GettyImages910144972</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1790208304.jpg</image:loc><image:caption>GettyImages1790208304</image:caption><image:title>GettyImages1790208304</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><lastmod>2025-09-19</lastmod></url><url><loc>https://kadence.com/knowledge/how-to-develop-a-successful-market-entry-strategy-for-china/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/congy-yuan-w1CxgOWOym8-unsplash-1024x768.jpg</image:loc><image:caption>congyyuanw1CxgOWOym8unsplash1024x768</image:caption><image:title>congyyuanw1CxgOWOym8unsplash1024x768</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zhipeng-ya-AY62doXarPk-unsplash-1024x576.jpg</image:loc><image:caption>zhipengyaAY62doXarPkunsplash1024x576</image:caption><image:title>zhipengyaAY62doXarPkunsplash1024x576</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1.jpg</image:loc><image:caption>20200129Header1</image:caption><image:title>20200129Header1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-60.png</image:loc><image:caption>Sampleforblogpost60</image:caption><image:title>Sampleforblogpost60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-67.png</image:loc><image:caption>Sampleforblogpost67</image:caption><image:title>Sampleforblogpost67</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/li-yang-5h_dMuX_7RE-unsplash-scaled-e1618570892182.jpg</image:loc><image:caption>liyang5hdMuX7REunsplashscalede1618570892182</image:caption><image:title>liyang5hdMuX7REunsplashscalede1618570892182</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><lastmod>2025-09-20</lastmod></url><url><loc>https://kadence.com/knowledge/empathy-maps-a-deep-dive-into-visualising-customer-experiences/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1219583078.jpg</image:loc><image:caption>GettyImages1219583078</image:caption><image:title>GettyImages1219583078</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Empathy%20Maps-%20A%20Deep%20Dive%20into%20Visualising%20Customer%20Experience.jpg</image:loc><image:caption>EmpathyMapsADeepDiveintoVisualisingCustomerExperience</image:caption><image:title>EmpathyMapsADeepDiveintoVisualisingCustomerExperience</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/General-Discover-the-Future-of-Entertainment-1024x512.png</image:loc><image:caption>GeneralDiscovertheFutureofEntertainment1024x512</image:caption><image:title>GeneralDiscovertheFutureofEntertainment1024x512</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-2b-1024x535.png</image:loc><image:caption>DownloadourAgencyCredentials</image:caption><image:title>downloadagencycredentialsorbrochure2b1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><lastmod>2025-10-30</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-importance-of-iot-in-market-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages1162094164scaled</image:caption><image:title>GettyImages1162094164scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/giuseppe-famiani-3R1pWT9PUS0-unsplash-scaled-e1621846768745-2.jpg</image:loc><image:caption>giuseppefamiani3R1pWT9PUS0unsplashscalede16218467687452</image:caption><image:title>giuseppefamiani3R1pWT9PUS0unsplashscalede16218467687452</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1305487364-1-1.jpg</image:loc><image:caption>GettyImages130548736411</image:caption><image:title>GettyImages130548736411</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1339844796-1.jpg</image:loc><image:caption>GettyImages13398447961</image:caption><image:title>GettyImages13398447961</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><lastmod>2025-10-29</lastmod></url><url><loc>https://kadence.com/knowledge/the-smart-play-for-marketers-who-want-results-with-email-and-sms-marketing/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages1162094164scaled</image:caption><image:title>GettyImages1162094164scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1.jpg</image:loc><image:caption>20200129Header1</image:caption><image:title>20200129Header1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1219583078.jpg</image:loc><image:caption>GettyImages1219583078</image:caption><image:title>GettyImages1219583078</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/admin-ajax%20(4).png</image:loc><image:caption>adminajax4</image:caption><image:title>adminajax4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-2b-1024x535.png</image:loc><image:caption>DownloadourAgencyCredentials</image:caption><image:title>downloadagencycredentialsorbrochure2b1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Why-millennials-of-today-value-content-with-purpose-1-1024x512.png</image:loc><image:caption>Whymillennialsoftodayvaluecontentwithpurpose</image:caption><image:title>Whymillennialsoftodayvaluecontentwithpurpose11024x512</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/luxury-retail-faces-reckoning-as-gen-z-embraces-thrift/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1-1024x536-Sep-19-2025-02-00-59-3582-PM.png</image:loc><image:caption>submitaresearchbrief211024x536Sep1920250200593582PM</image:caption><image:title>submitaresearchbrief211024x536Sep1920250200593582PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-84-2.png</image:loc><image:caption>Sampleforblogpost842</image:caption><image:title>Sampleforblogpost842</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Fashion-Personas-Forward-1024x535-4.png</image:loc><image:caption>FashionPersonasForward1024x5354</image:caption><image:title>FashionPersonasForward1024x5354</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1181405477.jpg</image:loc><image:caption>GettyImages1181405477</image:caption><image:title>GettyImages1181405477</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20191003_Green_brick.jpg</image:loc><image:caption>20191003Greenbrick</image:caption><image:title>20191003Greenbrick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1352706329-2.jpg</image:loc><image:caption>GettyImages13527063292</image:caption><image:title>GettyImages13527063292</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><lastmod>2025-09-29</lastmod></url><url><loc>https://kadence.com/services-category/new-product-development-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL1200pxSamsungwordmarksvg144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLdiscoverchannellogo392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/icon_unilever.png</image:loc><image:caption>iconunilever</image:caption><image:title>iconunilever</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-962105548%20(1).jpg</image:loc><image:caption>GettyImages9621055481</image:caption><image:title>GettyImages9621055481</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>JapanTokyo</image:caption><image:title>WIMJapanOffice88x88006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Headers/WH_New-product-development-research-1090x545.jpg</image:loc><image:caption>Newproductdevelopmentresearch</image:caption><image:title>WHNewproductdevelopmentresearch1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/bloomberg%20logo.png</image:loc><image:caption>bloomberglogo</image:caption><image:title>bloomberglogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>MarketresearchinAsia</image:caption><image:title>WIMPhilippinesOffice88x88009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>KadenceIndia</image:caption><image:title>WIMIndiaOffice88x88003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>KadenceChina</image:caption><image:title>WIMarticle88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>KadenceIndonesiaofficeteam</image:caption><image:title>WIMIndonesiaOffice88x884</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>KadenceIndonesia</image:caption><image:title>WIMIndonesiaOffice88x885</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1882487541.jpg</image:loc><image:caption>GettyImages1882487541</image:caption><image:title>GettyImages1882487541</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_product-testing.svg</image:loc><image:caption>WIproducttesting</image:caption><image:title>WIproducttesting</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>ConductingOnlineResearchinAsia2</image:caption><image:title>WIMConductingOnlineResearchinAsia2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WLBridgestonelogo288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>KadenceUSAteamphoto</image:caption><image:title>WIMUSOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432.jpg</image:loc><image:caption>Plug</image:caption><image:title>WIMpaulhanaokaRJkKjLu8I9Iunsplash1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/market-research-us.jpg</image:loc><image:caption>marketresearchus</image:caption><image:title>marketresearchus</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/valery-rabchenyuk-4uqqrQYdxQw-unsplash-scaled.jpg</image:loc><image:caption>valeryrabchenyuk4uqqrQYdxQwunsplashscaled</image:caption><image:title>valeryrabchenyuk4uqqrQYdxQwunsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>KadenceIndiaofficeteam</image:caption><image:title>WIMIndiaOffice88x88002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIMTestimonials3903x651001</image:caption><image:title>WIMTestimonials3903x651001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>KadenceSingaporeofficeteam</image:caption><image:title>WIMKadenceSingaporeoffice88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/treatwell.png</image:loc><image:caption>treatwell</image:caption><image:title>treatwell</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/iStock-2072804536.jpg</image:loc><image:caption>iStock2072804536</image:caption><image:title>iStock2072804536</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/Panasonic.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Samsung-392x64.png</image:loc><image:caption>Samsung</image:caption><image:title>WLSamsung392x64</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogo288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WIProductDevelopment</image:caption><image:title>WIProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIMTestimonials3304x304002</image:caption><image:title>WIMTestimonials3304x304002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>KadenceUKofficeteam</image:caption><image:title>WIMUKOffice88x8813</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>KadenceThailand</image:caption><image:title>WIMThailandOffice88x8811</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UKoffice</image:caption><image:title>WIMUKOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>KadenceChinaofficeteam</image:caption><image:title>WIMKadenceChina88x88001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported%20sitepage%20images/GettyImages-1605071015.jpg</image:loc><image:caption>GettyImages1605071015</image:caption><image:title>GettyImages1605071015</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_pricing-research.svg</image:loc><image:caption>WIpricingresearch</image:caption><image:title>WIpricingresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-philippines-88x88.jpg</image:loc><image:caption>officephilippines88x88</image:caption><image:title>officephilippines88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-vietnam.png</image:loc><image:caption>KadenceVietnamofficeteam</image:caption><image:title>officevietnam</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WLMarsInclogo2019392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premiumhomeappliancesfridgewashingmachine</image:caption><image:title>WIMPremiumhomeappliancesfridgewashingmachine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Proposition-development.svg</image:loc><image:caption>WIPropositiondevelopment</image:caption><image:title>WIPropositiondevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/havells%20logo.png</image:loc><image:caption>havellslogo</image:caption><image:title>havellslogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/girls-on-white-red-jersey-playing-hand-game-163465-2-1440x432.jpg</image:loc><image:caption>girlsonwhiteredjerseyplayinghandgame16346521440x432</image:caption><image:title>girlsonwhiteredjerseyplayinghandgame16346521440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/WIM_ASA_LOGO_2017-288x93.png</image:loc><image:caption>AmericanStudentAssistancelogo</image:caption><image:title>WIMASALOGO2017288x93</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>ashopinTokyoJapan</image:caption><image:title>WIMJapanOffice88x88007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_concept-testing.svg</image:loc><image:caption>WIconcepttesting</image:caption><image:title>WIconcepttesting</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/concept-validation.svg</image:loc><image:caption>conceptvalidation</image:caption><image:title>conceptvalidation</image:title></image:image><lastmod>2025-10-01</lastmod></url><url><loc>https://kadence.com/knowledge/the-high-cost-of-poor-customer-service/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-43.png</image:loc><image:caption>CopyofSampleforblogpost43</image:caption><image:title>CopyofSampleforblogpost43</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-12.png</image:loc><image:caption>CopyofSampleforblogpost12</image:caption><image:title>CopyofSampleforblogpost12</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Screen-Shot-2024-10-24-at-11_53_14-AM.png</image:loc><image:caption>ScreenShot20241024at115314AM</image:caption><image:title>ScreenShot20241024at115314AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2220539132.jpg</image:loc><image:caption>GettyImages2220539132</image:caption><image:title>GettyImages2220539132</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20190522-02Q2_PZ6AO2tjZO4Q32mD4Iw-scaled.jpg</image:loc><image:caption>2019052202Q2PZ6AO2tjZO4Q32mD4Iwscaled</image:caption><image:title>2019052202Q2PZ6AO2tjZO4Q32mD4Iwscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-Modern-Plate-1-1024x535.png</image:loc><image:caption>globaldiningtrends</image:caption><image:title>TheModernPlate11024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-3-1024x535.png</image:loc><image:caption>Submityourmarketresearchbrief</image:caption><image:title>submitaresearchbrief31024x535</image:title></image:image><lastmod>2025-10-28</lastmod></url><url><loc>https://kadence.com/ja/podcast/ep-2-creating-meaningful-relationships-through-data-insights-with-michelle-parsons/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/WH_ep-02_Michelle-Parsons-Podcast-Cover.png</image:loc><image:caption>WHep02MichelleParsonsPodcastCover</image:caption><image:title>WHep02MichelleParsonsPodcastCover</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/BL_elusive-consumer-cover-1000x432.png</image:loc><image:caption>BLelusiveconsumercover1000x432</image:caption><image:title>BLelusiveconsumercover1000x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Michelle-Parsons%20img.png</image:loc><image:caption>MichelleParsonsimg</image:caption><image:title>MichelleParsonsimg</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><lastmod>2025-11-05</lastmod></url><url><loc>https://kadence.com/en-us/sector/financial-services/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLdiscoverchannellogo392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIMTestimonials3304x304002</image:caption><image:title>WIMTestimonials3304x304002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/bloomberg%20logo.png</image:loc><image:caption>bloomberglogo</image:caption><image:title>bloomberglogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/AOTY_MR1-432x432-1.jpg</image:loc><image:caption>AOTYMR1432x4321</image:caption><image:title>AOTYMR1432x4321</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Financial-1090x545.png</image:loc><image:caption>Financial</image:caption><image:title>WIMFinancial1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>KadencePhilippinesofficeteam</image:caption><image:title>WIMPhilippinesOffice88x88008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>QuirksSupplieroftheYearKadenceInternational</image:caption><image:title>WIMQuirkAwards1881216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_yoodo_gobear_web_logo-392x133.png</image:loc><image:caption>GoBear</image:caption><image:title>WLyoodogobearweblogo392x133</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_concept-testing.svg</image:loc><image:caption>WIconcepttesting</image:caption><image:title>WIconcepttesting</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>MarketresearchinAsia</image:caption><image:title>WIMPhilippinesOffice88x88009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>KadenceThailand</image:caption><image:title>WIMThailandOffice88x8811</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_annie-spratt-0cPSKUEANqU-unsplash-1440x432.jpg</image:loc><image:caption>WIManniespratt0cPSKUEANqUunsplash1440x432</image:caption><image:title>WIManniespratt0cPSKUEANqUunsplash1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>KadenceUKofficeteam</image:caption><image:title>WIMUKOffice88x8813</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-84-1.png</image:loc><image:caption>CopyofSampleforblogpost841</image:caption><image:title>CopyofSampleforblogpost841</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>KadenceIndiaofficeteam</image:caption><image:title>WIMIndiaOffice88x88002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRSOpperationsAwardsTrophy</image:caption><image:title>WIPmrsoppies2216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>BestDataCollectionFinalistMarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMBestDataCollection216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UKoffice</image:caption><image:title>WIMUKOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-73-1.png</image:loc><image:caption>Sampleforblogpost731</image:caption><image:title>Sampleforblogpost731</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/JOE_4394-1-432x432.jpg</image:loc><image:caption>JOE43941432x432</image:caption><image:title>JOE43941432x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_AshAwasthi_202406_007.jpeg</image:loc><image:caption>TPAshAwasthi202406007</image:caption><image:title>TPAshAwasthi202406007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2020</image:caption><image:title>WIMAOTYcrop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>KadenceChina</image:caption><image:title>WIMarticle88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Featured%20Images/nathan-dumlao-oRKF_ZBJYGM-unsplash-scaled-e1630469828604.jpg</image:loc><image:caption>nathandumlaooRKFZBJYGMunsplashscalede1630469828604</image:caption><image:title>nathandumlaooRKFZBJYGMunsplashscalede1630469828604</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>KadenceInternationalMarketResearchAgencyoftheYearSingapore</image:caption><image:title>WIMOptimizedimage131216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>KadenceChinaofficeteam</image:caption><image:title>WIMKadenceChina88x88001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1181405477.jpg</image:loc><image:caption>GettyImages1181405477</image:caption><image:title>GettyImages1181405477</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>ConductingOnlineResearchinAsia2</image:caption><image:title>WIMConductingOnlineResearchinAsia2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>KadenceIndia</image:caption><image:title>WIMIndiaOffice88x88003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>KadenceSingaporeofficeteam</image:caption><image:title>WIMKadenceSingaporeoffice88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogo288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premiumhomeappliancesfridgewashingmachine</image:caption><image:title>WIMPremiumhomeappliancesfridgewashingmachine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>ashopinTokyoJapan</image:caption><image:title>WIMJapanOffice88x88007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Finalist-logo-LARGE-432x432.jpg</image:loc><image:caption>FinalistlogoLARGE432x432</image:caption><image:title>FinalistlogoLARGE432x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>KadenceIndonesia</image:caption><image:title>WIMIndonesiaOffice88x885</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_SegmentationSimple.svg</image:loc><image:caption>WISegmentationSimple</image:caption><image:title>WISegmentationSimple</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>KadenceIndonesiaofficeteam</image:caption><image:title>WIMIndonesiaOffice88x884</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerUnderstanding.svg</image:loc><image:caption>WICustomerUnderstanding</image:caption><image:title>WICustomerUnderstanding</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>KadenceVietnam</image:caption><image:title>WIMVietnamOffice15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WI_Bloomberg_Media_300x94.jpg</image:loc><image:caption>BloombergMedia</image:caption><image:title>WIBloombergMedia300x94</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerSatisfaction.svg</image:loc><image:caption>WICustomerSatisfaction</image:caption><image:title>WICustomerSatisfaction</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432.jpg</image:loc><image:caption>BloombergNeuroscience</image:caption><image:title>WIMballshapedcirclecloseupdark414860copy1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-638547772.jpg</image:loc><image:caption>GettyImages638547772</image:caption><image:title>GettyImages638547772</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>JapanTokyo</image:caption><image:title>WIMJapanOffice88x88006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIMTestimonials3903x651001</image:caption><image:title>WIMTestimonials3903x651001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WLMarsInclogo2019392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL1200pxSamsungwordmarksvg144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>KadenceUSAteamphoto</image:caption><image:title>WIMUSOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_Finance.svg</image:loc><image:caption>ICFinance</image:caption><image:title>ICFinance</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>KadenceInternationalisHighlyCommendedforGlobalAgencyofTheYear</image:caption><image:title>WIMGlobalAgencycop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/marketing-interactive-agency-of-the-year-2021-gold-432x432.jpg</image:loc><image:caption>marketinginteractiveagencyoftheyear2021gold432x432</image:caption><image:title>marketinginteractiveagencyoftheyear2021gold432x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><lastmod>2025-10-03</lastmod></url><url><loc>https://kadence.com/knowledge/southeast-asias-wallet-wars-are-shaping-a-new-consumer-economy-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-1-3-1024x536-2.png</image:loc><image:caption>submitaresearchbrief131024x5362</image:caption><image:title>submitaresearchbrief131024x5362</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1181405477.jpg</image:loc><image:caption>GettyImages1181405477</image:caption><image:title>GettyImages1181405477</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1.jpg</image:loc><image:caption>20200129Header1</image:caption><image:title>20200129Header1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1276789730.jpg</image:loc><image:caption>GettyImages1276789730</image:caption><image:title>GettyImages1276789730</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Finance-buyer-personas-1-1024x535-1.png</image:loc><image:caption>Financebuyerpersonas11024x5351</image:caption><image:title>Financebuyerpersonas11024x5351</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><lastmod>2025-09-21</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/consumer-behavior-in-the-beauty-industry/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Dove-Real-Beauty-1.png</image:loc><image:caption>DoveRealBeauty1</image:caption><image:title>DoveRealBeauty1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Miranda-Kerr-quote-1.png</image:loc><image:caption>MirandaKerrquote1</image:caption><image:title>MirandaKerrquote1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Statista-beauty-stat-1.png</image:loc><image:caption>Statistabeautystat1</image:caption><image:title>Statistabeautystat1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1214506076-1.jpg</image:loc><image:caption>GettyImages12145060761</image:caption><image:title>GettyImages12145060761</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/adrianna-geo-_C2Rgp0GDn4-unsplash-scaled-e1621847384673.jpg</image:loc><image:caption>adriannageoC2Rgp0GDn4unsplashscalede1621847384673</image:caption><image:title>adriannageoC2Rgp0GDn4unsplashscalede1621847384673</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/giuseppe-famiani-3R1pWT9PUS0-unsplash-scaled-e1621846768745-2.jpg</image:loc><image:caption>giuseppefamiani3R1pWT9PUS0unsplashscalede16218467687452</image:caption><image:title>giuseppefamiani3R1pWT9PUS0unsplashscalede16218467687452</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Morning-Skincare-Stat-1.png</image:loc><image:caption>MorningSkincareStat1</image:caption><image:title>MorningSkincareStat1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/SK-II-1.png</image:loc><image:caption>SKII1</image:caption><image:title>SKII1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Boots-1.png</image:loc><image:caption>Boots1</image:caption><image:title>Boots1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/About-face_social-media-_About-face-1-02-1-1-1024x535-3.png</image:loc><image:caption>AboutfacesocialmediaAboutface102111024x5353</image:caption><image:title>AboutfacesocialmediaAboutface102111024x5353</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20191003_Green_brick.jpg</image:loc><image:caption>20191003Greenbrick</image:caption><image:title>20191003Greenbrick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Lotus-Herbals-1.png</image:loc><image:caption>LotusHerbals1</image:caption><image:title>LotusHerbals1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><lastmod>2026-01-23</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/why-chocolate-sales-are-rising-in-a-health-focused-world-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/siora-photography-cixohzDpNIo-unsplash-scaled.jpg</image:loc><image:caption>sioraphotographycixohzDpNIounsplashscaled</image:caption><image:title>sioraphotographycixohzDpNIounsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1351767347.jpg</image:loc><image:caption>GettyImages1351767347</image:caption><image:title>GettyImages1351767347</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1771403266-1.jpg</image:loc><image:caption>GettyImages17714032661</image:caption><image:title>GettyImages17714032661</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/General-Uncover-the-latest-trends-in-global-media-consumption-1024x512.png</image:loc><image:caption>mediaandentertainmenttrendsreport</image:caption><image:title>GeneralUncoverthelatesttrendsinglobalmediaconsumption1024x512</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535.png</image:loc><image:caption>submityourbrief</image:caption><image:title>submitaresearchbrief21024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20191003_Green_brick.jpg</image:loc><image:caption>20191003Greenbrick</image:caption><image:title>20191003Greenbrick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><lastmod>2025-10-28</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/market-entry-into-indonesia/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/siora-photography-cixohzDpNIo-unsplash-scaled.jpg</image:loc><image:caption>sioraphotographycixohzDpNIounsplashscaled</image:caption><image:title>sioraphotographycixohzDpNIounsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V7-1024x535-Sep-19-2025-04-06-36-6567-PM.png</image:loc><image:caption>GENZGenZV71024x535Sep1920250406366567PM</image:caption><image:title>GENZGenZV71024x535Sep1920250406366567PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200604_03download-1-1.jpg</image:loc><image:caption>2020060403download11</image:caption><image:title>2020060403download11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-67-2.png</image:loc><image:caption>Sampleforblogpost672</image:caption><image:title>Sampleforblogpost672</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-Modern-Plate-1-1024x535-Sep-19-2025-03-57-20-1254-PM.png</image:loc><image:caption>TheModernPlate11024x535Sep1920250357201254PM</image:caption><image:title>TheModernPlate11024x535Sep1920250357201254PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><lastmod>2025-09-29</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/what-is-market-segmentation-and-why-does-it-matter/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2185776283.jpg</image:loc><image:caption>GettyImages2185776283</image:caption><image:title>GettyImages2185776283</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Kadence-Icon-380x380.png</image:loc><image:caption>KadenceIcon380x380</image:caption><image:title>KadenceIcon380x380</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Images/For%20Gen%20X%2c%20Choice%20Is%20the%20Ultimate%20Currency-East.png</image:loc><image:caption>ForGenXChoiceIstheUltimateCurrencyEast</image:caption><image:title>ForGenXChoiceIstheUltimateCurrencyEast</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/adrianna-geo-_C2Rgp0GDn4-unsplash-scaled-e1621847384673.jpg</image:loc><image:caption>adriannageoC2Rgp0GDn4unsplashscalede1621847384673</image:caption><image:title>adriannageoC2Rgp0GDn4unsplashscalede1621847384673</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/siora-photography-cixohzDpNIo-unsplash-scaled.jpg</image:loc><image:caption>sioraphotographycixohzDpNIounsplashscaled</image:caption><image:title>sioraphotographycixohzDpNIounsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535.png</image:loc><image:caption>submityourbrief</image:caption><image:title>submitaresearchbrief21024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1370432427-2.jpg</image:loc><image:caption>GettyImages13704324272</image:caption><image:title>GettyImages13704324272</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><lastmod>2026-03-19</lastmod></url><url><loc>https://kadence.com/en-us/podcast/ep-20-from-data-to-decisions-democratising-ai-in-marketing-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/About%20Our%20Guest%20Images/Koyelia-Ghosh-Roy.webp</image:loc><image:caption>KoyeliaGhoshRoy</image:caption><image:title>KoyeliaGhoshRoy</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/Featured%20images/Democratizing-AI-in-Marketing.png</image:loc><image:caption>DemocratizingAIinMarketing</image:caption><image:title>DemocratizingAIinMarketing</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/BL_elusive-consumer-cover-1000x432.png</image:loc><image:caption>BLelusiveconsumercover1000x432</image:caption><image:title>BLelusiveconsumercover1000x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><lastmod>2025-10-06</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/why-geofencing-surveys-are-the-future-of-market-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1255127605-e1676423138338-1.jpg</image:loc><image:caption>GettyImages1255127605e16764231383381</image:caption><image:title>GettyImages1255127605e16764231383381</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200604-08empty-concrete-tunnel-through-mosque-1007431-1.jpg</image:loc><image:caption>2020060408emptyconcretetunnelthroughmosque10074311</image:caption><image:title>2020060408emptyconcretetunnelthroughmosque10074311</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages1162094164scaled</image:caption><image:title>GettyImages1162094164scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1305487364-1-1.jpg</image:loc><image:caption>GettyImages130548736411</image:caption><image:title>GettyImages130548736411</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><lastmod>2025-09-23</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/turning-data-into-delight-the-role-of-market-research-in-satisfying-customers/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-14-1.png</image:loc><image:caption>Sampleforblogpost141</image:caption><image:title>Sampleforblogpost141</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2220539132.jpg</image:loc><image:caption>GettyImages2220539132</image:caption><image:title>GettyImages2220539132</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2089465288.jpg</image:loc><image:caption>GettyImages2089465288</image:caption><image:title>GettyImages2089465288</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/thisisengineering-raeng-DbLlKd8u2Rw-unsplash-scaled-1.jpg</image:loc><image:caption>thisisengineeringraengDbLlKd8u2Rwunsplashscaled1</image:caption><image:title>thisisengineeringraengDbLlKd8u2Rwunsplashscaled1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/6-16-1024x535-Sep-19-2025-08-13-54-7342-PM.png</image:loc><image:caption>6161024x535Sep1920250813547342PM</image:caption><image:title>6161024x535Sep1920250813547342PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Consumers-are-taking-control-of-their-well-being-with-wearable-tech_-3-1-1024x535-Sep-19-2025-07-49-48-3958-PM.png</image:loc><image:caption>Consumersaretakingcontroloftheirwellbeingwithwearabletech311024x535Sep1920250749483958PM</image:caption><image:title>Consumersaretakingcontroloftheirwellbeingwithwearabletech311024x535Sep1920250749483958PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><lastmod>2025-09-25</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-big-data-and-market-research-converge/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2231135271.jpg</image:loc><image:caption>GettyImages2231135271</image:caption><image:title>GettyImages2231135271</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/siora-photography-cixohzDpNIo-unsplash-scaled.jpg</image:loc><image:caption>sioraphotographycixohzDpNIounsplashscaled</image:caption><image:title>sioraphotographycixohzDpNIounsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1321462048-1.jpg</image:loc><image:caption>GettyImages13214620481</image:caption><image:title>GettyImages13214620481</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled-2.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled2</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><lastmod>2026-03-19</lastmod></url><url><loc>https://kadence.com/knowledge</loc><video:video><video:thumbnail_loc>https://kadence.com/hubfs/WEBINAR_Why%20Some%20Teams%20Are%20Excited%20About%20AI%20(and%20Yours%20Isn%E2%80%99t%20Yet).mp4/medium.jpg</video:thumbnail_loc><video:title>WEBINAR_Why Some Teams Are Excited About AI (and Yours Isn’t Yet)</video:title><video:description>WEBINAR_Why Some Teams Are Excited About AI (and Yours Isn’t Yet)</video:description><video:content_loc>https://kadence.com/hubfs/WEBINAR_Why%20Some%20Teams%20Are%20Excited%20About%20AI%20(and%20Yours%20Isn%E2%80%99t%20Yet).mp4</video:content_loc><video:duration>1886</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://kadence.com/hubfs/Rupert-Sinclair-Video.mp4/medium.jpg</video:thumbnail_loc><video:title>Rupert-Sinclair-Video</video:title><video:description>Rupert-Sinclair-Video</video:description><video:content_loc>https://kadence.com/hubfs/Rupert-Sinclair-Video.mp4</video:content_loc><video:duration>69</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://kadence.com/hubfs/Asias-Spending-Divide-market-Study.mp4/medium.jpg</video:thumbnail_loc><video:title>Asias-Spending-Divide-market-Study</video:title><video:description>Asias-Spending-Divide-market-Study</video:description><video:content_loc>https://kadence.com/hubfs/Asias-Spending-Divide-market-Study.mp4</video:content_loc><video:duration>352</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://kadence.com/hubfs/Bianca-Video.mp4/medium.jpg</video:thumbnail_loc><video:title>Bianca-Video</video:title><video:description>Bianca-Video</video:description><video:content_loc>https://kadence.com/hubfs/Bianca-Video.mp4</video:content_loc><video:duration>237</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1454928178.jpg</image:loc><image:caption>GettyImages1454928178</image:caption><image:title>GettyImages1454928178</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/pexels-marta-longas-3143085-scaled.jpg</image:loc><image:caption>pexelsmartalongas3143085scaled</image:caption><image:title>pexelsmartalongas3143085scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-55.png</image:loc><image:caption>CopyofSampleforblogpost55</image:caption><image:title>CopyofSampleforblogpost55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-68.png</image:loc><image:caption>Sampleforblogpost68</image:caption><image:title>Sampleforblogpost68</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2220539214.jpg</image:loc><image:caption>GettyImages2220539214</image:caption><image:title>GettyImages2220539214</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Top%204%20Trends%20Set%20to%20Disrupt%20the%20Media%20Industry%20in%202025.jpg</image:loc><image:caption>Top4TrendsSettoDisrupttheMediaIndustryin2025</image:caption><image:title>Top4TrendsSettoDisrupttheMediaIndustryin2025</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-7-1.png</image:loc><image:caption>CopyofSampleforblogpost71</image:caption><image:title>CopyofSampleforblogpost71</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1348369752.jpg</image:loc><image:caption>GettyImages1348369752</image:caption><image:title>GettyImages1348369752</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1227362512-1.jpg</image:loc><image:caption>GettyImages12273625121</image:caption><image:title>GettyImages12273625121</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-813437116.jpg</image:loc><image:caption>GettyImages813437116</image:caption><image:title>GettyImages813437116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Featured%20Images/GettyImages-1170301221.jpg</image:loc><image:caption>GettyImages1170301221</image:caption><image:title>GettyImages1170301221</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/user-study-graphic.png</image:loc><image:caption>userstudygraphic</image:caption><image:title>userstudygraphic</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/What%20is%20a%20Car%20Clinic%3F%20.jpg</image:loc><image:caption>WhatisaCarClinic</image:caption><image:title>WhatisaCarClinic</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-163145435-1.jpg</image:loc><image:caption>GettyImages1631454351</image:caption><image:title>GettyImages1631454351</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1939722836.jpg</image:loc><image:caption>GettyImages1939722836</image:caption><image:title>GettyImages1939722836</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-2129400358.jpg</image:loc><image:caption>GettyImages2129400358</image:caption><image:title>GettyImages2129400358</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-38.png</image:loc><image:caption>CopyofSampleforblogpost38</image:caption><image:title>CopyofSampleforblogpost38</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1386719561.jpg</image:loc><image:caption>GettyImages1386719561</image:caption><image:title>GettyImages1386719561</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1188089387-e1664500156750.jpg</image:loc><image:caption>GettyImages1188089387e1664500156750</image:caption><image:title>GettyImages1188089387e1664500156750</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Is-there-a-lack-of-diversity-in-market.jpg</image:loc><image:caption>Istherealackofdiversityinmarket</image:caption><image:title>Istherealackofdiversityinmarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Template-Sample-for-blog-post-10.png</image:loc><image:caption>TemplateSampleforblogpost10</image:caption><image:title>TemplateSampleforblogpost10</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1485324996.jpg</image:loc><image:caption>GettyImages1485324996</image:caption><image:title>GettyImages1485324996</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-19.png</image:loc><image:caption>CopyofSampleforblogpost19</image:caption><image:title>CopyofSampleforblogpost19</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1318673904-1.jpg</image:loc><image:caption>GettyImages13186739041</image:caption><image:title>GettyImages13186739041</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-12.png</image:loc><image:caption>CopyofSampleforblogpost12</image:caption><image:title>CopyofSampleforblogpost12</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1300222293-1.jpg</image:loc><image:caption>GettyImages13002222931</image:caption><image:title>GettyImages13002222931</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Banner-luxury-travel-study.png</image:loc><image:caption>Bannerluxurytravelstudy</image:caption><image:title>Bannerluxurytravelstudy</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-85.png</image:loc><image:caption>Sampleforblogpost85</image:caption><image:title>Sampleforblogpost85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2220539132.jpg</image:loc><image:caption>GettyImages2220539132</image:caption><image:title>GettyImages2220539132</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1753895880.jpg</image:loc><image:caption>GettyImages1753895880</image:caption><image:title>GettyImages1753895880</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-45.png</image:loc><image:caption>CopyofSampleforblogpost45</image:caption><image:title>CopyofSampleforblogpost45</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1790208304.jpg</image:loc><image:caption>GettyImages1790208304</image:caption><image:title>GettyImages1790208304</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Template-Sample-for-blog-post-1.png</image:loc><image:caption>TemplateSampleforblogpost1</image:caption><image:title>TemplateSampleforblogpost1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-17.png</image:loc><image:caption>Sampleforblogpost17</image:caption><image:title>Sampleforblogpost17</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1134712378-1.jpg</image:loc><image:caption>GettyImages11347123781</image:caption><image:title>GettyImages11347123781</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/How%20Starbucks%20Wins%20by%20Thinking%20Local.jpg</image:loc><image:caption>HowStarbucksWinsbyThinkingLocal</image:caption><image:title>HowStarbucksWinsbyThinkingLocal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/admin-ajax%20(3).jpg</image:loc><image:caption>adminajax3</image:caption><image:title>adminajax3</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1283140974.jpg</image:loc><image:caption>GettyImages1283140974</image:caption><image:title>GettyImages1283140974</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/top%204%20trends-set%20to%20disrupt%20b2b%20in%202025.jpg</image:loc><image:caption>top4trendssettodisruptb2bin2025</image:caption><image:title>top4trendssettodisruptb2bin2025</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-32.png</image:loc><image:caption>CopyofSampleforblogpost32</image:caption><image:title>CopyofSampleforblogpost32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/admin-ajax%20(9).png</image:loc><image:caption>adminajax9</image:caption><image:title>adminajax9</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1288712636.jpg</image:loc><image:caption>GettyImages1288712636</image:caption><image:title>GettyImages1288712636</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-40.png</image:loc><image:caption>CopyofSampleforblogpost40</image:caption><image:title>CopyofSampleforblogpost40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Screen-Shot-2023-03-17-at-1_28_33-PM.png</image:loc><image:caption>ScreenShot20230317at12833PM</image:caption><image:title>ScreenShot20230317at12833PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1251737231.jpg</image:loc><image:caption>GettyImages1251737231</image:caption><image:title>GettyImages1251737231</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1405418779-1024x683.jpg</image:loc><image:caption>GettyImages14054187791024x683</image:caption><image:title>GettyImages14054187791024x683</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Featured%20Images/GettyImages-616010722.jpg</image:loc><image:caption>GettyImages616010722</image:caption><image:title>GettyImages616010722</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-34.png</image:loc><image:caption>CopyofSampleforblogpost34</image:caption><image:title>CopyofSampleforblogpost34</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1272173299.jpg</image:loc><image:caption>GettyImages1272173299</image:caption><image:title>GettyImages1272173299</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/how-psychology-is-transforming-market-research.jpg</image:loc><image:caption>howpsychologyistransformingmarketresearch</image:caption><image:title>howpsychologyistransformingmarketresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1733213138-1.jpg</image:loc><image:caption>GettyImages17332131381</image:caption><image:title>GettyImages17332131381</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-153574050-1.jpg</image:loc><image:caption>GettyImages1535740501</image:caption><image:title>GettyImages1535740501</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/The%20Rise%20of%20Subtle%20Marketing%20in%20a%20Noisy%20World.jpg</image:loc><image:caption>TheRiseofSubtleMarketinginaNoisyWorld</image:caption><image:title>TheRiseofSubtleMarketinginaNoisyWorld</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1466751101-1.jpg</image:loc><image:caption>GettyImages14667511011</image:caption><image:title>GettyImages14667511011</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-75939350.jpg</image:loc><image:caption>GettyImages75939350</image:caption><image:title>GettyImages75939350</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/admin-ajax%20(10).png</image:loc><image:caption>adminajax10</image:caption><image:title>adminajax10</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2214022561.jpg</image:loc><image:caption>GettyImages2214022561</image:caption><image:title>GettyImages2214022561</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1550805698.jpg</image:loc><image:caption>GettyImages1550805698</image:caption><image:title>GettyImages1550805698</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2156057713.jpg</image:loc><image:caption>GettyImages2156057713</image:caption><image:title>GettyImages2156057713</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1281207887.jpg</image:loc><image:caption>GettyImages1281207887</image:caption><image:title>GettyImages1281207887</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-50.png</image:loc><image:caption>Sampleforblogpost50</image:caption><image:title>Sampleforblogpost50</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1388211635.jpg</image:loc><image:caption>GettyImages1388211635</image:caption><image:title>GettyImages1388211635</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Hero-image-6@3x-3.png</image:loc><image:caption>Heroimage63x3</image:caption><image:title>Heroimage63x3</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1182904348.jpg</image:loc><image:caption>GettyImages1182904348</image:caption><image:title>GettyImages1182904348</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-52.png</image:loc><image:caption>Sampleforblogpost52</image:caption><image:title>Sampleforblogpost52</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Featured%20Images/iStock-1332660443-copy-1-scaled.jpg</image:loc><image:caption>iStock1332660443copy1scaled</image:caption><image:title>iStock1332660443copy1scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-22.png</image:loc><image:caption>Sampleforblogpost22</image:caption><image:title>Sampleforblogpost22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1325219364.jpg</image:loc><image:caption>GettyImages1325219364</image:caption><image:title>GettyImages1325219364</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Empathy%20Maps-%20A%20Deep%20Dive%20into%20Visualising%20Customer%20Experience.jpg</image:loc><image:caption>EmpathyMapsADeepDiveintoVisualisingCustomerExperience</image:caption><image:title>EmpathyMapsADeepDiveintoVisualisingCustomerExperience</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-10.png</image:loc><image:caption>CopyofSampleforblogpost10</image:caption><image:title>CopyofSampleforblogpost10</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-957861232.jpg</image:loc><image:caption>GettyImages957861232</image:caption><image:title>GettyImages957861232</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported%20sitepage%20images/GettyImages-1605071015.jpg</image:loc><image:caption>GettyImages1605071015</image:caption><image:title>GettyImages1605071015</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/How%20Brands%20Can%20Adapt%20to%20the%20Social%20Media%20Detox%20Trend.jpg</image:loc><image:caption>HowBrandsCanAdapttotheSocialMediaDetoxTrend</image:caption><image:title>HowBrandsCanAdapttotheSocialMediaDetoxTrend</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-25.png</image:loc><image:caption>CopyofSampleforblogpost25</image:caption><image:title>CopyofSampleforblogpost25</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/UX.png</image:loc><image:caption>UX</image:caption><image:title>UX</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1181221370-500x483.jpg</image:loc><image:caption>GettyImages1181221370500x483</image:caption><image:title>GettyImages1181221370500x483</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-35.png</image:loc><image:caption>Sampleforblogpost35</image:caption><image:title>Sampleforblogpost35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/5%20Major%20Challenges%20of%20Market%20Segmentation%20and%20How%20to%20Mitigate%20Them.jpg</image:loc><image:caption>5MajorChallengesofMarketSegmentationandHowtoMitigateThem</image:caption><image:title>5MajorChallengesofMarketSegmentationandHowtoMitigateThem</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/valery-rabchenyuk-4uqqrQYdxQw-unsplash-scaled.jpg</image:loc><image:caption>valeryrabchenyuk4uqqrQYdxQwunsplashscaled</image:caption><image:title>valeryrabchenyuk4uqqrQYdxQwunsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-30.png</image:loc><image:caption>Sampleforblogpost30</image:caption><image:title>Sampleforblogpost30</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/uk-for-Blog.png</image:loc><image:caption>ukforBlog</image:caption><image:title>ukforBlog</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/praveen-gupta-RJR-NcAB03Y-unsplash-scaled.jpg</image:loc><image:caption>praveenguptaRJRNcAB03Yunsplashscaled</image:caption><image:title>praveenguptaRJRNcAB03Yunsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1315650854.jpg</image:loc><image:caption>GettyImages1315650854</image:caption><image:title>GettyImages1315650854</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Vet-Survey-scaled.jpg</image:loc><image:caption>VetSurveyscaled</image:caption><image:title>VetSurveyscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/image-44.png</image:loc><image:caption>image44</image:caption><image:title>image44</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Template-Sample-for-blog-post-18.png</image:loc><image:caption>TemplateSampleforblogpost18</image:caption><image:title>TemplateSampleforblogpost18</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/How%20AI%20and%20Social%20Media%20Are%20Redefining%20Information%20Searches.jpg</image:loc><image:caption>HowAIandSocialMediaAreRedefiningInformationSearches</image:caption><image:title>HowAIandSocialMediaAreRedefiningInformationSearches</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-559537869.jpg</image:loc><image:caption>GettyImages559537869</image:caption><image:title>GettyImages559537869</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Featured%20Images/GettyImages-1237011854.jpg</image:loc><image:caption>GettyImages1237011854</image:caption><image:title>GettyImages1237011854</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/mimi-thian-lp1AKIUV3yo-unsplash-1-scaled.jpg</image:loc><image:caption>mimithianlp1AKIUV3younsplash1scaled</image:caption><image:title>mimithianlp1AKIUV3younsplash1scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-22.png</image:loc><image:caption>CopyofSampleforblogpost22</image:caption><image:title>CopyofSampleforblogpost22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Why%20Transactional%20Rewards%20Are%20Losing%20Their%20Grip.jpg</image:loc><image:caption>WhyTransactionalRewardsAreLosingTheirGrip</image:caption><image:title>WhyTransactionalRewardsAreLosingTheirGrip</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-94.png</image:loc><image:caption>Sampleforblogpost94</image:caption><image:title>Sampleforblogpost94</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1603510189.jpg</image:loc><image:caption>GettyImages1603510189</image:caption><image:title>GettyImages1603510189</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1346430565.jpg</image:loc><image:caption>GettyImages1346430565</image:caption><image:title>GettyImages1346430565</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/admin-ajax%20(2).jpg</image:loc><image:caption>adminajax2</image:caption><image:title>adminajax2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-843874046.jpg</image:loc><image:caption>GettyImages843874046</image:caption><image:title>GettyImages843874046</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-59.png</image:loc><image:caption>Sampleforblogpost59</image:caption><image:title>Sampleforblogpost59</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/How%20Vietnam%E2%80%99s%20Millennials%20and%20Gen%20Z%20Are%20Redefining%20Progress.jpg</image:loc><image:caption>HowVietnamsMillennialsandGenZAreRedefiningProgress</image:caption><image:title>HowVietnamsMillennialsandGenZAreRedefiningProgress</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1139733438-scaled.jpg</image:loc><image:caption>GettyImages1139733438scaled</image:caption><image:title>GettyImages1139733438scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1437856839-1.jpg</image:loc><image:caption>GettyImages14378568391</image:caption><image:title>GettyImages14378568391</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/thisisengineering-raeng-DbLlKd8u2Rw-unsplash-scaled.jpg</image:loc><image:caption>thisisengineeringraengDbLlKd8u2Rwunsplashscaled</image:caption><image:title>thisisengineeringraengDbLlKd8u2Rwunsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-23.png</image:loc><image:caption>CopyofSampleforblogpost23</image:caption><image:title>CopyofSampleforblogpost23</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1369301157.jpg</image:loc><image:caption>GettyImages1369301157</image:caption><image:title>GettyImages1369301157</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1351767347-1.jpg</image:loc><image:caption>GettyImages13517673471</image:caption><image:title>GettyImages13517673471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Featured%20Images/GettyImages-1735408313.jpg</image:loc><image:caption>GettyImages1735408313</image:caption><image:title>GettyImages1735408313</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1151535170.jpg</image:loc><image:caption>GettyImages1151535170</image:caption><image:title>GettyImages1151535170</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1675449633.jpg</image:loc><image:caption>GettyImages1675449633</image:caption><image:title>GettyImages1675449633</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/wokeism-image-2.png</image:loc><image:caption>wokeismimage2</image:caption><image:title>wokeismimage2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/The%20Science%20Behind%20Consumer%20Loyalty-1.jpg</image:loc><image:caption>TheScienceBehindConsumerLoyalty1</image:caption><image:title>TheScienceBehindConsumerLoyalty1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-34.png</image:loc><image:caption>Sampleforblogpost34</image:caption><image:title>Sampleforblogpost34</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-43.png</image:loc><image:caption>Sampleforblogpost43</image:caption><image:title>Sampleforblogpost43</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2165217734.jpg</image:loc><image:caption>GettyImages2165217734</image:caption><image:title>GettyImages2165217734</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Screen-Shot-2024-09-22-at-4_17_25-PM.png</image:loc><image:caption>ScreenShot20240922at41725PM</image:caption><image:title>ScreenShot20240922at41725PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1145145896.jpg</image:loc><image:caption>GettyImages1145145896</image:caption><image:title>GettyImages1145145896</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1450372127-scaled.jpg</image:loc><image:caption>GettyImages1450372127scaled</image:caption><image:title>GettyImages1450372127scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-98.png</image:loc><image:caption>Sampleforblogpost98</image:caption><image:title>Sampleforblogpost98</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Screenshot%202025-11-07%20at%205.17.09%20PM.png</image:loc><image:caption>Screenshot20251107at51709PM</image:caption><image:title>Screenshot20251107at51709PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages1162094164scaled</image:caption><image:title>GettyImages1162094164scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-505797918.jpg</image:loc><image:caption>GettyImages505797918</image:caption><image:title>GettyImages505797918</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-82.png</image:loc><image:caption>Sampleforblogpost82</image:caption><image:title>Sampleforblogpost82</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/How%20Market%20Research%20Could%20Have%20Saved%20OpenAI%20Millions.jpg</image:loc><image:caption>HowMarketResearchCouldHaveSavedOpenAIMillions</image:caption><image:title>HowMarketResearchCouldHaveSavedOpenAIMillions</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-2162099895.jpg</image:loc><image:caption>GettyImages2162099895</image:caption><image:title>GettyImages2162099895</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/mohamed-masaau-nfF5-G6cFwY-unsplash-scaled.jpg</image:loc><image:caption>mohamedmasaaunfF5G6cFwYunsplashscaled</image:caption><image:title>mohamedmasaaunfF5G6cFwYunsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1490902557-1.jpg</image:loc><image:caption>GettyImages14909025571</image:caption><image:title>GettyImages14909025571</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-2025-02-25T101804_383.png</image:loc><image:caption>CopyofSampleforblogpost20250225T101804383</image:caption><image:title>CopyofSampleforblogpost20250225T101804383</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/admin-ajax%20(5).png</image:loc><image:caption>adminajax5</image:caption><image:title>adminajax5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-83.png</image:loc><image:caption>Sampleforblogpost83</image:caption><image:title>Sampleforblogpost83</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/admin-ajax%20(2).png</image:loc><image:caption>adminajax2</image:caption><image:title>adminajax2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Template-Sample-for-blog-post-4.png</image:loc><image:caption>TemplateSampleforblogpost4</image:caption><image:title>TemplateSampleforblogpost4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-32.png</image:loc><image:caption>Sampleforblogpost32</image:caption><image:title>Sampleforblogpost32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1356444715.jpg</image:loc><image:caption>GettyImages1356444715</image:caption><image:title>GettyImages1356444715</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-857589534.jpg</image:loc><image:caption>GettyImages857589534</image:caption><image:title>GettyImages857589534</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Headers/WH_GettyImages-1388712748-500x500.jpg</image:loc><image:caption>WHGettyImages1388712748500x500</image:caption><image:title>WHGettyImages1388712748500x500</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2199471153.jpg</image:loc><image:caption>GettyImages2199471153</image:caption><image:title>GettyImages2199471153</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200604-06jezael-melgoza-layMbSJ3YOE-unsplash.jpg</image:loc><image:caption>2020060406jezaelmelgozalayMbSJ3YOEunsplash</image:caption><image:title>2020060406jezaelmelgozalayMbSJ3YOEunsplash</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-2048631679.jpg</image:loc><image:caption>GettyImages2048631679</image:caption><image:title>GettyImages2048631679</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-33.png</image:loc><image:caption>Sampleforblogpost33</image:caption><image:title>Sampleforblogpost33</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-28.png</image:loc><image:caption>Sampleforblogpost28</image:caption><image:title>Sampleforblogpost28</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1336515407-scaled-e1674604302291.jpg</image:loc><image:caption>GettyImages1336515407scalede1674604302291</image:caption><image:title>GettyImages1336515407scalede1674604302291</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1389263476.jpg</image:loc><image:caption>GettyImages1389263476</image:caption><image:title>GettyImages1389263476</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Featured%20Images/GettyImages-85645685-scaled.jpg</image:loc><image:caption>GettyImages85645685scaled</image:caption><image:title>GettyImages85645685scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-99.png</image:loc><image:caption>Sampleforblogpost99</image:caption><image:title>Sampleforblogpost99</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1663011200.jpg</image:loc><image:caption>GettyImages1663011200</image:caption><image:title>GettyImages1663011200</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-9-1.png</image:loc><image:caption>CopyofSampleforblogpost91</image:caption><image:title>CopyofSampleforblogpost91</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-181613977.jpg</image:loc><image:caption>GettyImages181613977</image:caption><image:title>GettyImages181613977</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/How%20City%20Farming%20is%20Transforming%20the%20Way%20We%20Get%20Our%20Food.jpg</image:loc><image:caption>HowCityFarmingisTransformingtheWayWeGetOurFood</image:caption><image:title>HowCityFarmingisTransformingtheWayWeGetOurFood</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1337400405-scaled.jpg</image:loc><image:caption>GettyImages1337400405scaled</image:caption><image:title>GettyImages1337400405scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-67.png</image:loc><image:caption>Sampleforblogpost67</image:caption><image:title>Sampleforblogpost67</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1321462048-1.jpg</image:loc><image:caption>GettyImages13214620481</image:caption><image:title>GettyImages13214620481</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/What%202024s%20top%20google%20searches%20reveal%20about%20evolving%20consumer%20habits.jpg</image:loc><image:caption>What2024stopgooglesearchesrevealaboutevolvingconsumerhabits</image:caption><image:title>What2024stopgooglesearchesrevealaboutevolvingconsumerhabits</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1183890958-1.jpg</image:loc><image:caption>GettyImages11838909581</image:caption><image:title>GettyImages11838909581</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2231135271.jpg</image:loc><image:caption>GettyImages2231135271</image:caption><image:title>GettyImages2231135271</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/how%20predictive%20analytics%20is%20steering%20the%20ev%20category.jpg</image:loc><image:caption>howpredictiveanalyticsissteeringtheevcategory</image:caption><image:title>howpredictiveanalyticsissteeringtheevcategory</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1405543709.jpg</image:loc><image:caption>GettyImages1405543709</image:caption><image:title>GettyImages1405543709</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/ash-from-modern-afflatus-KPDDc1DeP4Y-unsplash-scaled.jpg</image:loc><image:caption>ashfrommodernafflatusKPDDc1DeP4Yunsplashscaled</image:caption><image:title>ashfrommodernafflatusKPDDc1DeP4Yunsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Screen-Shot-2023-02-08-at-9_29_46-AM.png</image:loc><image:caption>ScreenShot20230208at92946AM</image:caption><image:title>ScreenShot20230208at92946AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-477424223.jpg</image:loc><image:caption>GettyImages477424223</image:caption><image:title>GettyImages477424223</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-49.png</image:loc><image:caption>CopyofSampleforblogpost49</image:caption><image:title>CopyofSampleforblogpost49</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200604_04VNstephane-vermeulin-dh0oMS-W8Pw-unsplash-scaled.jpg</image:loc><image:caption>2020060404VNstephanevermeulindh0oMSW8Pwunsplashscaled</image:caption><image:title>2020060404VNstephanevermeulindh0oMSW8Pwunsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/jakub-zerdzicki-lLb3dO3bKMM-unsplash-scaled-1090x545.jpg</image:loc><image:caption>jakubzerdzickilLb3dO3bKMMunsplashscaled1090x545</image:caption><image:title>jakubzerdzickilLb3dO3bKMMunsplashscaled1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:caption><image:title>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1309559282.jpg</image:loc><image:caption>GettyImages1309559282</image:caption><image:title>GettyImages1309559282</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Copy-of-Sample-for-blog-post--1024x535.png</image:loc><image:caption>CopyofSampleforblogpost1024x535</image:caption><image:title>CopyofSampleforblogpost1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20191003_Green_brick.jpg</image:loc><image:caption>20191003Greenbrick</image:caption><image:title>20191003Greenbrick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972.jpg</image:loc><image:caption>GettyImages910144972</image:caption><image:title>GettyImages910144972</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1327563403.jpg</image:loc><image:caption>GettyImages1327563403</image:caption><image:title>GettyImages1327563403</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Headers/WH_GettyImages-1371820919-scaled-500x500.jpg</image:loc><image:caption>WHGettyImages1371820919scaled500x500</image:caption><image:title>WHGettyImages1371820919scaled500x500</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200604_03download-1.jpg</image:loc><image:caption>2020060403download1</image:caption><image:title>2020060403download1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-64.png</image:loc><image:caption>Sampleforblogpost64</image:caption><image:title>Sampleforblogpost64</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1348728804-3-scaled.jpg</image:loc><image:caption>GettyImages13487288043scaled</image:caption><image:title>GettyImages13487288043scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/What%20Japan%E2%80%99s%20Pet%20Owners%20Want%E2%80%94and%20How%20Brands%20Can%20Deliver.jpg</image:loc><image:caption>WhatJapansPetOwnersWantandHowBrandsCanDeliver</image:caption><image:title>WhatJapansPetOwnersWantandHowBrandsCanDeliver</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1204395057.jpg</image:loc><image:caption>GettyImages1204395057</image:caption><image:title>GettyImages1204395057</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2207736167.jpg</image:loc><image:caption>GettyImages2207736167</image:caption><image:title>GettyImages2207736167</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-37.png</image:loc><image:caption>Sampleforblogpost37</image:caption><image:title>Sampleforblogpost37</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-49.png</image:loc><image:caption>Sampleforblogpost49</image:caption><image:title>Sampleforblogpost49</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1492377092%20(1).jpg</image:loc><image:caption>GettyImages14923770921</image:caption><image:title>GettyImages14923770921</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Introduction%20to%20global%20market%20research%20process.jpg</image:loc><image:caption>Introductiontoglobalmarketresearchprocess</image:caption><image:title>Introductiontoglobalmarketresearchprocess</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/erik-mclean-ZXNRnAUDsss-unsplash-scaled-e1621847359729.jpg</image:loc><image:caption>erikmcleanZXNRnAUDsssunsplashscalede1621847359729</image:caption><image:title>erikmcleanZXNRnAUDsssunsplashscalede1621847359729</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported%20sitepage%20images/Banner-1920-x-900-px-1.png</image:loc><image:caption>Banner1920x900px1</image:caption><image:title>Banner1920x900px1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2155547335.jpg</image:loc><image:caption>GettyImages2155547335</image:caption><image:title>GettyImages2155547335</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/david-grandmougin-Am1io6KusFM-unsplash-scaled-e1621847110805.jpg</image:loc><image:caption>davidgrandmouginAm1io6KusFMunsplashscalede1621847110805</image:caption><image:title>davidgrandmouginAm1io6KusFMunsplashscalede1621847110805</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611.jpg</image:loc><image:caption>claybankshwLAI5lRhdMunsplash1e1614876480611</image:caption><image:title>claybankshwLAI5lRhdMunsplash1e1614876480611</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-2024-07-19T131957_851.png</image:loc><image:caption>Sampleforblogpost20240719T131957851</image:caption><image:title>Sampleforblogpost20240719T131957851</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Featured%20Images/nathan-dumlao-oRKF_ZBJYGM-unsplash-scaled-e1630469828604.jpg</image:loc><image:caption>nathandumlaooRKFZBJYGMunsplashscalede1630469828604</image:caption><image:title>nathandumlaooRKFZBJYGMunsplashscalede1630469828604</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1644970176.jpg</image:loc><image:caption>GettyImages1644970176</image:caption><image:title>GettyImages1644970176</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-694855106.jpg</image:loc><image:caption>GettyImages694855106</image:caption><image:title>GettyImages694855106</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-14.png</image:loc><image:caption>CopyofSampleforblogpost14</image:caption><image:title>CopyofSampleforblogpost14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/US-cannabis-study-1-scaled.jpg</image:loc><image:caption>UScannabisstudy1scaled</image:caption><image:title>UScannabisstudy1scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-64.png</image:loc><image:caption>CopyofSampleforblogpost64</image:caption><image:title>CopyofSampleforblogpost64</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/uk-for-Blog-1-1.png</image:loc><image:caption>ukforBlog11</image:caption><image:title>ukforBlog11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/admin-ajax%20(8).png</image:loc><image:caption>adminajax8</image:caption><image:title>adminajax8</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1142202053.jpg</image:loc><image:caption>GettyImages1142202053</image:caption><image:title>GettyImages1142202053</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/glenn-carstens-peters-npxXWgQ33ZQ-unsplash-scaled.jpg</image:loc><image:caption>glenncarstenspetersnpxXWgQ33ZQunsplashscaled</image:caption><image:title>glenncarstenspetersnpxXWgQ33ZQunsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/trung-thanh-LgdDeuBcgIY-unsplash-scaled-e1616174350343.jpg</image:loc><image:caption>trungthanhLgdDeuBcgIYunsplashscalede1616174350343</image:caption><image:title>trungthanhLgdDeuBcgIYunsplashscalede1616174350343</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1134135157-scaled.jpg</image:loc><image:caption>GettyImages1134135157scaled</image:caption><image:title>GettyImages1134135157scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2194914514.jpg</image:loc><image:caption>GettyImages2194914514</image:caption><image:title>GettyImages2194914514</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-48.png</image:loc><image:caption>CopyofSampleforblogpost48</image:caption><image:title>CopyofSampleforblogpost48</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1289120416.jpg</image:loc><image:caption>GettyImages1289120416</image:caption><image:title>GettyImages1289120416</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-51.png</image:loc><image:caption>CopyofSampleforblogpost51</image:caption><image:title>CopyofSampleforblogpost51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-83.png</image:loc><image:caption>CopyofSampleforblogpost83</image:caption><image:title>CopyofSampleforblogpost83</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-20.png</image:loc><image:caption>CopyofSampleforblogpost20</image:caption><image:title>CopyofSampleforblogpost20</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/admin-ajax%20(4).jpg</image:loc><image:caption>adminajax4</image:caption><image:title>adminajax4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-44-1.png</image:loc><image:caption>CopyofSampleforblogpost441</image:caption><image:title>CopyofSampleforblogpost441</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-79.png</image:loc><image:caption>Sampleforblogpost79</image:caption><image:title>Sampleforblogpost79</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-595352482.jpg</image:loc><image:caption>GettyImages595352482</image:caption><image:title>GettyImages595352482</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200604-01Screenshot2020-05-28at11_24_56.png</image:loc><image:caption>2020060401Screenshot20200528at112456</image:caption><image:title>2020060401Screenshot20200528at112456</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Workshops-scaled.jpg</image:loc><image:caption>Workshopsscaled</image:caption><image:title>Workshopsscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Top%204%20Trends%20Set%20to%20Disrupt%20the%20Food%20and%20Beverage%20Industry%20in%202025.jpg</image:loc><image:caption>Top4TrendsSettoDisrupttheFoodandBeverageIndustryin2025</image:caption><image:title>Top4TrendsSettoDisrupttheFoodandBeverageIndustryin2025</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Featured%20Images/GettyImages-1336515431-scaled.jpg</image:loc><image:caption>GettyImages1336515431scaled</image:caption><image:title>GettyImages1336515431scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/deepak-kosta-bm1pm8HjpCs-unsplash-scaled.jpg</image:loc><image:caption>deepakkostabm1pm8HjpCsunsplashscaled</image:caption><image:title>deepakkostabm1pm8HjpCsunsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/CHOSENkelli-mcclintock-GopRYASfsOc-unsplash-scaled-500x500.jpg</image:loc><image:caption>CHOSENkellimcclintockGopRYASfsOcunsplashscaled500x500</image:caption><image:title>CHOSENkellimcclintockGopRYASfsOcunsplashscaled500x500</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/How%20Kidults%20Are%20Driving%20Toy%20Sales.jpg</image:loc><image:caption>HowKidultsAreDrivingToySales</image:caption><image:title>HowKidultsAreDrivingToySales</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Knowing%20When%20to%20Redefine%20Your%20Target%20Audience.jpg</image:loc><image:caption>KnowingWhentoRedefineYourTargetAudience</image:caption><image:title>KnowingWhentoRedefineYourTargetAudience</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1336450750.jpg</image:loc><image:caption>GettyImages1336450750</image:caption><image:title>GettyImages1336450750</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-495274213.jpg</image:loc><image:caption>GettyImages495274213</image:caption><image:title>GettyImages495274213</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-93.png</image:loc><image:caption>Sampleforblogpost93</image:caption><image:title>Sampleforblogpost93</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Featured%20Images/GettyImages-1444191538.jpg</image:loc><image:caption>GettyImages1444191538</image:caption><image:title>GettyImages1444191538</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1093260934-1.jpg</image:loc><image:caption>GettyImages10932609341</image:caption><image:title>GettyImages10932609341</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1464550329.jpg</image:loc><image:caption>GettyImages1464550329</image:caption><image:title>GettyImages1464550329</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1418649737.jpg</image:loc><image:caption>GettyImages1418649737</image:caption><image:title>GettyImages1418649737</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1276371306-1.jpg</image:loc><image:caption>GettyImages12763713061</image:caption><image:title>GettyImages12763713061</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-81.png</image:loc><image:caption>Sampleforblogpost81</image:caption><image:title>Sampleforblogpost81</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20190412-01_woman-standing-beside-train-station-1986932-scaled.jpg</image:loc><image:caption>2019041201womanstandingbesidetrainstation1986932scaled</image:caption><image:title>2019041201womanstandingbesidetrainstation1986932scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-69.png</image:loc><image:caption>Sampleforblogpost69</image:caption><image:title>Sampleforblogpost69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Screen-Shot-2023-02-07-at-10_31_39-AM.png</image:loc><image:caption>ScreenShot20230207at103139AM</image:caption><image:title>ScreenShot20230207at103139AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1307361584.jpg</image:loc><image:caption>GettyImages1307361584</image:caption><image:title>GettyImages1307361584</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Market-entry-scaled.jpg</image:loc><image:caption>Marketentryscaled</image:caption><image:title>Marketentryscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/How%20Nutrition%20Label%20Changes%20Could%20Redefine%20Food%20Marketing.jpg</image:loc><image:caption>HowNutritionLabelChangesCouldRedefineFoodMarketing</image:caption><image:title>HowNutritionLabelChangesCouldRedefineFoodMarketing</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-58.png</image:loc><image:caption>Sampleforblogpost58</image:caption><image:title>Sampleforblogpost58</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1296964974.jpg</image:loc><image:caption>GettyImages1296964974</image:caption><image:title>GettyImages1296964974</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Template-Sample-for-blog-post-11.png</image:loc><image:caption>TemplateSampleforblogpost11</image:caption><image:title>TemplateSampleforblogpost11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-893585104.jpg</image:loc><image:caption>GettyImages893585104</image:caption><image:title>GettyImages893585104</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1425794015.jpg</image:loc><image:caption>GettyImages1425794015</image:caption><image:title>GettyImages1425794015</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1219583078.jpg</image:loc><image:caption>GettyImages1219583078</image:caption><image:title>GettyImages1219583078</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1467527792.jpg</image:loc><image:caption>GettyImages1467527792</image:caption><image:title>GettyImages1467527792</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/3%20Consumer%20Trends%20Democratising%20Wealth%20Management.jpg</image:loc><image:caption>3ConsumerTrendsDemocratisingWealthManagement</image:caption><image:title>3ConsumerTrendsDemocratisingWealthManagement</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/How%20India%E2%80%99s%20Youth%20Are%20Embracing%20Neo-Banks.jpg</image:loc><image:caption>HowIndiasYouthAreEmbracingNeoBanks</image:caption><image:title>HowIndiasYouthAreEmbracingNeoBanks</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1145150074.jpg</image:loc><image:caption>GettyImages1145150074</image:caption><image:title>GettyImages1145150074</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/CHOSENgreg-rosenke-bJdK9v-VVw0-unsplash-scaled.jpg</image:loc><image:caption>CHOSENgregrosenkebJdK9vVVw0unsplashscaled</image:caption><image:title>CHOSENgregrosenkebJdK9vVVw0unsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1471884634.jpg</image:loc><image:caption>GettyImages1471884634</image:caption><image:title>GettyImages1471884634</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/admin-ajax%20(1).jpg</image:loc><image:caption>adminajax1</image:caption><image:title>adminajax1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/CHOSENkelli-mcclintock-GopRYASfsOc-unsplash-scaled.jpg</image:loc><image:caption>CHOSENkellimcclintockGopRYASfsOcunsplashscaled</image:caption><image:title>CHOSENkellimcclintockGopRYASfsOcunsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1353682914.jpg</image:loc><image:caption>GettyImages1353682914</image:caption><image:title>GettyImages1353682914</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Top%204%20Trends%20Set%20to%20Disrupt%20the%20Automotive%20Industry%20in%202025.jpg</image:loc><image:caption>Top4TrendsSettoDisrupttheAutomotiveIndustryin2025</image:caption><image:title>Top4TrendsSettoDisrupttheAutomotiveIndustryin2025</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-96.png</image:loc><image:caption>Sampleforblogpost96</image:caption><image:title>Sampleforblogpost96</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1505954018.jpg</image:loc><image:caption>GettyImages1505954018</image:caption><image:title>GettyImages1505954018</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-39.png</image:loc><image:caption>CopyofSampleforblogpost39</image:caption><image:title>CopyofSampleforblogpost39</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1366731738.jpg</image:loc><image:caption>GettyImages1366731738</image:caption><image:title>GettyImages1366731738</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-493075213.jpg</image:loc><image:caption>GettyImages493075213</image:caption><image:title>GettyImages493075213</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-65.png</image:loc><image:caption>Sampleforblogpost65</image:caption><image:title>Sampleforblogpost65</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1486867890.jpg</image:loc><image:caption>GettyImages1486867890</image:caption><image:title>GettyImages1486867890</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/how-smart-brands-succeed-in-lean-times.jpg.jpg</image:loc><image:caption>howsmartbrandssucceedinleantimesjpg</image:caption><image:title>howsmartbrandssucceedinleantimesjpg</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-541135936.jpg</image:loc><image:caption>GettyImages541135936</image:caption><image:title>GettyImages541135936</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1278695300-scaled.jpg</image:loc><image:caption>GettyImages1278695300scaled</image:caption><image:title>GettyImages1278695300scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Addressing%20Housing%20and%20Healthcare%20Crises%20for%20Malaysia%E2%80%99s%20Youth.jpg</image:loc><image:caption>AddressingHousingandHealthcareCrisesforMalaysiasYouth</image:caption><image:title>AddressingHousingandHealthcareCrisesforMalaysiasYouth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-2024-07-19T155054_038.png</image:loc><image:caption>Sampleforblogpost20240719T155054038</image:caption><image:title>Sampleforblogpost20240719T155054038</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/How%20Food%20and%20Beverage%20Giants%20Are%20Adapting%20to%20Changing%20Consumer%20Tastes%20and%20Budgets.jpg</image:loc><image:caption>HowFoodandBeverageGiantsAreAdaptingtoChangingConsumerTastesandBudgets</image:caption><image:title>HowFoodandBeverageGiantsAreAdaptingtoChangingConsumerTastesandBudgets</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1160180516-scaled.jpg</image:loc><image:caption>GettyImages1160180516scaled</image:caption><image:title>GettyImages1160180516scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-41.png</image:loc><image:caption>Sampleforblogpost41</image:caption><image:title>Sampleforblogpost41</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-29.png</image:loc><image:caption>CopyofSampleforblogpost29</image:caption><image:title>CopyofSampleforblogpost29</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1459392752.jpg</image:loc><image:caption>GettyImages1459392752</image:caption><image:title>GettyImages1459392752</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/admin-ajax%20(6).png</image:loc><image:caption>adminajax6</image:caption><image:title>adminajax6</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1.jpg</image:loc><image:caption>20200129Header1</image:caption><image:title>20200129Header1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-31.png</image:loc><image:caption>CopyofSampleforblogpost31</image:caption><image:title>CopyofSampleforblogpost31</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-88-1.png</image:loc><image:caption>Sampleforblogpost881</image:caption><image:title>Sampleforblogpost881</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-12.png</image:loc><image:caption>Sampleforblogpost12</image:caption><image:title>Sampleforblogpost12</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1367886308-e1674148440411.jpg</image:loc><image:caption>GettyImages1367886308e1674148440411</image:caption><image:title>GettyImages1367886308e1674148440411</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-666779726.jpg</image:loc><image:caption>GettyImages666779726</image:caption><image:title>GettyImages666779726</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1469546423.jpg</image:loc><image:caption>GettyImages1469546423</image:caption><image:title>GettyImages1469546423</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1879584028-e1746473141854-500x398.jpg</image:loc><image:caption>GettyImages1879584028e1746473141854500x398</image:caption><image:title>GettyImages1879584028e1746473141854500x398</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Featured%20Images/GettyImages-2057053853.jpg</image:loc><image:caption>GettyImages2057053853</image:caption><image:title>GettyImages2057053853</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-525352863-1.jpg</image:loc><image:caption>GettyImages5253528631</image:caption><image:title>GettyImages5253528631</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200604-07dan-freeman-G4E6PcOt4Ps-unsplash.jpg</image:loc><image:caption>2020060407danfreemanG4E6PcOt4Psunsplash</image:caption><image:title>2020060407danfreemanG4E6PcOt4Psunsplash</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200611_brooke-cagle-uHVRvDr7pg-unsplash.jpg</image:loc><image:caption>20200611brookecagleuHVRvDr7pgunsplash</image:caption><image:title>20200611brookecagleuHVRvDr7pgunsplash</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-2163331119.jpg</image:loc><image:caption>GettyImages2163331119</image:caption><image:title>GettyImages2163331119</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-42.png</image:loc><image:caption>CopyofSampleforblogpost42</image:caption><image:title>CopyofSampleforblogpost42</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1448284790.jpg</image:loc><image:caption>GettyImages1448284790</image:caption><image:title>GettyImages1448284790</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2211124968%20(1).jpg</image:loc><image:caption>GettyImages22111249681</image:caption><image:title>GettyImages22111249681</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-62.png</image:loc><image:caption>Sampleforblogpost62</image:caption><image:title>Sampleforblogpost62</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/charles-deluvio-GlavtG-umzE-unsplash-scaled.jpg</image:loc><image:caption>charlesdeluvioGlavtGumzEunsplashscaled</image:caption><image:title>charlesdeluvioGlavtGumzEunsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-2157247972.jpg</image:loc><image:caption>GettyImages2157247972</image:caption><image:title>GettyImages2157247972</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-28.png</image:loc><image:caption>CopyofSampleforblogpost28</image:caption><image:title>CopyofSampleforblogpost28</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-962105548%20(1).jpg</image:loc><image:caption>GettyImages9621055481</image:caption><image:title>GettyImages9621055481</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2148897427.jpg</image:loc><image:caption>GettyImages2148897427</image:caption><image:title>GettyImages2148897427</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1585279462.jpg</image:loc><image:caption>GettyImages1585279462</image:caption><image:title>GettyImages1585279462</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-50.png</image:loc><image:caption>CopyofSampleforblogpost50</image:caption><image:title>CopyofSampleforblogpost50</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-72-1.png</image:loc><image:caption>Sampleforblogpost721</image:caption><image:title>Sampleforblogpost721</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Featured%20Images/iStock-1326636206-scaled.jpg</image:loc><image:caption>iStock1326636206scaled</image:caption><image:title>iStock1326636206scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-613030118%20(1).jpg</image:loc><image:caption>GettyImages6130301181</image:caption><image:title>GettyImages6130301181</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1129543739-3.jpg</image:loc><image:caption>GettyImages11295437393</image:caption><image:title>GettyImages11295437393</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Fast-food-getty.jpg</image:loc><image:caption>Fastfoodgetty</image:caption><image:title>Fastfoodgetty</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1269305676.jpg</image:loc><image:caption>GettyImages1269305676</image:caption><image:title>GettyImages1269305676</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1324926609.jpg</image:loc><image:caption>GettyImages1324926609</image:caption><image:title>GettyImages1324926609</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-2039484677.jpg</image:loc><image:caption>GettyImages2039484677</image:caption><image:title>GettyImages2039484677</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WH_Sample-for-blog-post-21.png</image:loc><image:caption>beautypersonas</image:caption><image:title>WHSampleforblogpost21</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-2065923099.jpg</image:loc><image:caption>GettyImages2065923099</image:caption><image:title>GettyImages2065923099</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Building%20Brand%20Loyalty%20with%20Gen%20Z.jpg</image:loc><image:caption>BuildingBrandLoyaltywithGenZ</image:caption><image:title>BuildingBrandLoyaltywithGenZ</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-897724014.jpg</image:loc><image:caption>GettyImages897724014</image:caption><image:title>GettyImages897724014</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Template-Sample-for-blog-post-13.png</image:loc><image:caption>TemplateSampleforblogpost13</image:caption><image:title>TemplateSampleforblogpost13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-2025-03-18T172104_679.png</image:loc><image:caption>CopyofSampleforblogpost20250318T172104679</image:caption><image:title>CopyofSampleforblogpost20250318T172104679</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-493553442.jpg</image:loc><image:caption>GettyImages493553442</image:caption><image:title>GettyImages493553442</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/admin-ajax%20(4).png</image:loc><image:caption>adminajax4</image:caption><image:title>adminajax4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-153092411-1.jpg</image:loc><image:caption>GettyImages1530924111</image:caption><image:title>GettyImages1530924111</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/GettyImages-1151535170-591x216.jpg</image:loc><image:caption>GettyImages1151535170591x216</image:caption><image:title>GettyImages1151535170591x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/brooke-cagle-YpefHkUc8BQ-unsplash-e1595432169503.jpg</image:loc><image:caption>brookecagleYpefHkUc8BQunsplashe1595432169503</image:caption><image:title>brookecagleYpefHkUc8BQunsplashe1595432169503</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-2024-07-03T120418_906.png</image:loc><image:caption>Sampleforblogpost20240703T120418906</image:caption><image:title>Sampleforblogpost20240703T120418906</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Are%20Brands%20Ready%20for%20Conversational%20AI-1.jpg</image:loc><image:caption>AreBrandsReadyforConversationalAI1</image:caption><image:title>AreBrandsReadyforConversationalAI1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-73.png</image:loc><image:caption>Sampleforblogpost73</image:caption><image:title>Sampleforblogpost73</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/pexels-startup-stock-photos-212286-scaled.jpg</image:loc><image:caption>pexelsstartupstockphotos212286scaled</image:caption><image:title>pexelsstartupstockphotos212286scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Understanding%20the%20Power%20of%20Emotional%20Triggers%20in%20Product%20Marketing.jpg</image:loc><image:caption>UnderstandingthePowerofEmotionalTriggersinProductMarketing</image:caption><image:title>UnderstandingthePowerofEmotionalTriggersinProductMarketing</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/giuseppe-famiani-3R1pWT9PUS0-unsplash-scaled-e1621846768745.jpg</image:loc><image:caption>giuseppefamiani3R1pWT9PUS0unsplashscalede1621846768745</image:caption><image:title>giuseppefamiani3R1pWT9PUS0unsplashscalede1621846768745</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-15.png</image:loc><image:caption>Sampleforblogpost15</image:caption><image:title>Sampleforblogpost15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1771403266.jpg</image:loc><image:caption>GettyImages1771403266</image:caption><image:title>GettyImages1771403266</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1210286581.jpg</image:loc><image:caption>GettyImages1210286581</image:caption><image:title>GettyImages1210286581</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Featured%20Images/iStock-506551414-1-scaled.jpg</image:loc><image:caption>iStock5065514141scaled</image:caption><image:title>iStock5065514141scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/admin-ajax%20(3).png</image:loc><image:caption>adminajax3</image:caption><image:title>adminajax3</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-2205407624.jpg</image:loc><image:caption>GettyImages2205407624</image:caption><image:title>GettyImages2205407624</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1409897250-1.jpg</image:loc><image:caption>GettyImages14098972501</image:caption><image:title>GettyImages14098972501</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-15.png</image:loc><image:caption>CopyofSampleforblogpost15</image:caption><image:title>CopyofSampleforblogpost15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1354041251.jpg</image:loc><image:caption>GettyImages1354041251</image:caption><image:title>GettyImages1354041251</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Fast%20Food%20Gets%20Personal%20as%20Consumers%20Demand%20More%20Choice.jpg</image:loc><image:caption>FastFoodGetsPersonalasConsumersDemandMoreChoice</image:caption><image:title>FastFoodGetsPersonalasConsumersDemandMoreChoice</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-33.png</image:loc><image:caption>CopyofSampleforblogpost33</image:caption><image:title>CopyofSampleforblogpost33</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/The%20Power%20of%20the%20Olympics%20for%20Brands.jpg</image:loc><image:caption>ThePoweroftheOlympicsforBrands</image:caption><image:title>ThePoweroftheOlympicsforBrands</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1470075185-1.jpg</image:loc><image:caption>GettyImages14700751851</image:caption><image:title>GettyImages14700751851</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/A-guide-to-diversity-and-inclusion-in-market-research.jpg</image:loc><image:caption>Aguidetodiversityandinclusioninmarketresearch</image:caption><image:title>Aguidetodiversityandinclusioninmarketresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-2186716143.jpg</image:loc><image:caption>GettyImages2186716143</image:caption><image:title>GettyImages2186716143</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1179981569.jpg</image:loc><image:caption>GettyImages1179981569</image:caption><image:title>GettyImages1179981569</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/AMA-scaled.jpg</image:loc><image:caption>AMAscaled</image:caption><image:title>AMAscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-61.png</image:loc><image:caption>Sampleforblogpost61</image:caption><image:title>Sampleforblogpost61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1882487541.jpg</image:loc><image:caption>GettyImages1882487541</image:caption><image:title>GettyImages1882487541</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-37.png</image:loc><image:caption>CopyofSampleforblogpost37</image:caption><image:title>CopyofSampleforblogpost37</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-814167708-scaled.jpg</image:loc><image:caption>GettyImages814167708scaled</image:caption><image:title>GettyImages814167708scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-658472336.jpg</image:loc><image:caption>GettyImages658472336</image:caption><image:title>GettyImages658472336</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-2025-02-13T100943_739.png</image:loc><image:caption>CopyofSampleforblogpost20250213T100943739</image:caption><image:title>CopyofSampleforblogpost20250213T100943739</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1423074216.jpg</image:loc><image:caption>GettyImages1423074216</image:caption><image:title>GettyImages1423074216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-26.png</image:loc><image:caption>CopyofSampleforblogpost26</image:caption><image:title>CopyofSampleforblogpost26</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1352706329.jpg</image:loc><image:caption>GettyImages1352706329</image:caption><image:title>GettyImages1352706329</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1314817501.jpg</image:loc><image:caption>GettyImages1314817501</image:caption><image:title>GettyImages1314817501</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-663136108.jpg</image:loc><image:caption>GettyImages663136108</image:caption><image:title>GettyImages663136108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1346682879.jpg</image:loc><image:caption>GettyImages1346682879</image:caption><image:title>GettyImages1346682879</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2205287812.jpg</image:loc><image:caption>GettyImages2205287812</image:caption><image:title>GettyImages2205287812</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Hero-image-6@3x-2.png</image:loc><image:caption>Heroimage63x2</image:caption><image:title>Heroimage63x2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Image-for-Psychology-Blog.png</image:loc><image:caption>ImageforPsychologyBlog</image:caption><image:title>ImageforPsychologyBlog</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-63.png</image:loc><image:caption>CopyofSampleforblogpost63</image:caption><image:title>CopyofSampleforblogpost63</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Featured%20Images/GettyImages-1484761684.jpg</image:loc><image:caption>GettyImages1484761684</image:caption><image:title>GettyImages1484761684</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/admin-ajax%20(12).png</image:loc><image:caption>adminajax12</image:caption><image:title>adminajax12</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/pexels-cottonbro-5081971-scaled-e1621847320265.jpg</image:loc><image:caption>pexelscottonbro5081971scalede1621847320265</image:caption><image:title>pexelscottonbro5081971scalede1621847320265</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-494183367.jpg</image:loc><image:caption>GettyImages494183367</image:caption><image:title>GettyImages494183367</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1054423670.jpg</image:loc><image:caption>GettyImages1054423670</image:caption><image:title>GettyImages1054423670</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/admin-ajax%20(7).png</image:loc><image:caption>adminajax7</image:caption><image:title>adminajax7</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/How%20to%20approach%20food%20packaging%20market%20research.jpg</image:loc><image:caption>Howtoapproachfoodpackagingmarketresearch</image:caption><image:title>Howtoapproachfoodpackagingmarketresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1727507232.jpg</image:loc><image:caption>GettyImages1727507232</image:caption><image:title>GettyImages1727507232</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2182251211.jpg</image:loc><image:caption>GettyImages2182251211</image:caption><image:title>GettyImages2182251211</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-51.png</image:loc><image:caption>Sampleforblogpost51</image:caption><image:title>Sampleforblogpost51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-35.png</image:loc><image:caption>CopyofSampleforblogpost35</image:caption><image:title>CopyofSampleforblogpost35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Reshaping%20Product%20Launches%20in%20a%20World%20of%20Subscription%20Fatigue.jpg</image:loc><image:caption>ReshapingProductLaunchesinaWorldofSubscriptionFatigue</image:caption><image:title>ReshapingProductLaunchesinaWorldofSubscriptionFatigue</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1250219296.jpg</image:loc><image:caption>GettyImages1250219296</image:caption><image:title>GettyImages1250219296</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-2149276286.jpg</image:loc><image:caption>GettyImages2149276286</image:caption><image:title>GettyImages2149276286</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-43.png</image:loc><image:caption>CopyofSampleforblogpost43</image:caption><image:title>CopyofSampleforblogpost43</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-185473121.jpg</image:loc><image:caption>GettyImages185473121</image:caption><image:title>GettyImages185473121</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/The%20Future%20of%20Food%20Lies%20in%20the%20Data%20Driving%20It.jpg</image:loc><image:caption>TheFutureofFoodLiesintheDataDrivingIt</image:caption><image:title>TheFutureofFoodLiesintheDataDrivingIt</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/admin-ajax.jpg</image:loc><image:caption>adminajax</image:caption><image:title>adminajax</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1214506076.jpg</image:loc><image:caption>GettyImages1214506076</image:caption><image:title>GettyImages1214506076</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/CHOSENkelli-mcclintock-GopRYASfsOc-unsplash-scaled-2.jpg</image:loc><image:caption>CHOSENkellimcclintockGopRYASfsOcunsplashscaled2</image:caption><image:title>CHOSENkellimcclintockGopRYASfsOcunsplashscaled2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-66.png</image:loc><image:caption>Sampleforblogpost66</image:caption><image:title>Sampleforblogpost66</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/CBD-users-scaled.jpg</image:loc><image:caption>CBDusersscaled</image:caption><image:title>CBDusersscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/The%20Many%20Faces%20of%20Market%20Research.jpg</image:loc><image:caption>TheManyFacesofMarketResearch</image:caption><image:title>TheManyFacesofMarketResearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-11-1.png</image:loc><image:caption>CopyofSampleforblogpost111</image:caption><image:title>CopyofSampleforblogpost111</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Segments-of-citrus-fruits.jpg</image:loc><image:caption>Segmentsofcitrusfruits</image:caption><image:title>Segmentsofcitrusfruits</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/How%20Free%20Super%20Bowl%20Streaming%20Is%20Changing%20the%20Game%20for%20Fans%20and%20Brands.jpg</image:loc><image:caption>HowFreeSuperBowlStreamingIsChangingtheGameforFansandBrands</image:caption><image:title>HowFreeSuperBowlStreamingIsChangingtheGameforFansandBrands</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-482230323.jpg</image:loc><image:caption>GettyImages482230323</image:caption><image:title>GettyImages482230323</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Hispanic-image.png</image:loc><image:caption>Hispanicimage</image:caption><image:title>Hispanicimage</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Top%204%20Trends%20Set%20to%20Disrupt%20the%20Ecommerce%20Industry%20in%202025.jpg</image:loc><image:caption>Top4TrendsSettoDisrupttheEcommerceIndustryin2025</image:caption><image:title>Top4TrendsSettoDisrupttheEcommerceIndustryin2025</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-52.png</image:loc><image:caption>CopyofSampleforblogpost52</image:caption><image:title>CopyofSampleforblogpost52</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1356400993.jpg</image:loc><image:caption>GettyImages1356400993</image:caption><image:title>GettyImages1356400993</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-57.png</image:loc><image:caption>CopyofSampleforblogpost57</image:caption><image:title>CopyofSampleforblogpost57</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1416876179-e1675447862845.jpg</image:loc><image:caption>GettyImages1416876179e1675447862845</image:caption><image:title>GettyImages1416876179e1675447862845</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-545360482.jpg</image:loc><image:caption>GettyImages545360482</image:caption><image:title>GettyImages545360482</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported%20sitepage%20images/AIs-Great-Divide-banner.png</image:loc><image:caption>AIsGreatDividebanner</image:caption><image:title>AIsGreatDividebanner</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-998241252-e1664383804422.jpg</image:loc><image:caption>GettyImages998241252e1664383804422</image:caption><image:title>GettyImages998241252e1664383804422</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/closeup-young-asian-women-using-the-smart-mobile-p-2021-08-30-12-16-01-utc-scaled.jpg</image:loc><image:caption>closeupyoungasianwomenusingthesmartmobilep20210830121601utcscaled</image:caption><image:title>closeupyoungasianwomenusingthesmartmobilep20210830121601utcscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1356188923.jpg</image:loc><image:caption>GettyImages1356188923</image:caption><image:title>GettyImages1356188923</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-82.png</image:loc><image:caption>CopyofSampleforblogpost82</image:caption><image:title>CopyofSampleforblogpost82</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/BL_knowledge.jpg</image:loc><image:caption>BLknowledge</image:caption><image:title>BLknowledge</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-2173025990.jpg</image:loc><image:caption>GettyImages2173025990</image:caption><image:title>GettyImages2173025990</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Featured%20Images/GettyImages-1432581383.jpg</image:loc><image:caption>GettyImages1432581383</image:caption><image:title>GettyImages1432581383</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1394760696-e1666984009186.jpg</image:loc><image:caption>GettyImages1394760696e1666984009186</image:caption><image:title>GettyImages1394760696e1666984009186</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20190920_hYx8uhvGEH5oCD-0-scaled.jpg</image:loc><image:caption>20190920hYx8uhvGEH5oCD0scaled</image:caption><image:title>20190920hYx8uhvGEH5oCD0scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/hanson-lu-_8EFj6ISA08-unsplash-scaled.jpg</image:loc><image:caption>hansonlu8EFj6ISA08unsplashscaled</image:caption><image:title>hansonlu8EFj6ISA08unsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/sharon-mccutcheon-y0PKfXeJsq4-unsplash-scaled.jpg</image:loc><image:caption>sharonmccutcheony0PKfXeJsq4unsplashscaled</image:caption><image:title>sharonmccutcheony0PKfXeJsq4unsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-39.png</image:loc><image:caption>Sampleforblogpost39</image:caption><image:title>Sampleforblogpost39</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1954175226.jpg</image:loc><image:caption>GettyImages1954175226</image:caption><image:title>GettyImages1954175226</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1483542476.jpg</image:loc><image:caption>GettyImages1483542476</image:caption><image:title>GettyImages1483542476</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-5-Best-data-collection-tools-for-market-research.jpg</image:loc><image:caption>The5Bestdatacollectiontoolsformarketresearch</image:caption><image:title>The5Bestdatacollectiontoolsformarketresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1324145567.jpg</image:loc><image:caption>GettyImages1324145567</image:caption><image:title>GettyImages1324145567</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1281616454.jpg</image:loc><image:caption>GettyImages1281616454</image:caption><image:title>GettyImages1281616454</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-451572543.jpg</image:loc><image:caption>GettyImages451572543</image:caption><image:title>GettyImages451572543</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-21.png</image:loc><image:caption>CopyofSampleforblogpost21</image:caption><image:title>CopyofSampleforblogpost21</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/green-chameleon-s9CC2SKySJM-unsplash-scaled-e1617020759599.jpg</image:loc><image:caption>greenchameleons9CC2SKySJMunsplashscalede1617020759599</image:caption><image:title>greenchameleons9CC2SKySJMunsplashscalede1617020759599</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-584853270.jpg</image:loc><image:caption>GettyImages584853270</image:caption><image:title>GettyImages584853270</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1576384659.jpg</image:loc><image:caption>GettyImages1576384659</image:caption><image:title>GettyImages1576384659</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1464043502.jpg</image:loc><image:caption>GettyImages1464043502</image:caption><image:title>GettyImages1464043502</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-488082287.jpg</image:loc><image:caption>GettyImages488082287</image:caption><image:title>GettyImages488082287</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Featured%20Images/GettyImages-1322308134.jpg</image:loc><image:caption>GettyImages1322308134</image:caption><image:title>GettyImages1322308134</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/pexels-pixabay-277593-scaled-e1621847288942.jpg</image:loc><image:caption>pexelspixabay277593scalede1621847288942</image:caption><image:title>pexelspixabay277593scalede1621847288942</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2185776283.jpg</image:loc><image:caption>GettyImages2185776283</image:caption><image:title>GettyImages2185776283</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-93.png</image:loc><image:caption>CopyofSampleforblogpost93</image:caption><image:title>CopyofSampleforblogpost93</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Copy-of-Sample-for-blog-post-6-500x500.png</image:loc><image:caption>CopyofSampleforblogpost6500x500</image:caption><image:title>CopyofSampleforblogpost6500x500</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1298137791.jpg</image:loc><image:caption>GettyImages1298137791</image:caption><image:title>GettyImages1298137791</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Featured%20Images/GettyImages-1087959426.jpg</image:loc><image:caption>GettyImages1087959426</image:caption><image:title>GettyImages1087959426</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/courtney-nuss-A0GZVWDvWB0-unsplash-scaled-e1621847401788.jpg</image:loc><image:caption>courtneynussA0GZVWDvWB0unsplashscalede1621847401788</image:caption><image:title>courtneynussA0GZVWDvWB0unsplashscalede1621847401788</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-23.png</image:loc><image:caption>Sampleforblogpost23</image:caption><image:title>Sampleforblogpost23</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-670967580-e1653066421395.jpg</image:loc><image:caption>GettyImages670967580e1653066421395</image:caption><image:title>GettyImages670967580e1653066421395</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1347251271.jpg</image:loc><image:caption>GettyImages1347251271</image:caption><image:title>GettyImages1347251271</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-36.png</image:loc><image:caption>CopyofSampleforblogpost36</image:caption><image:title>CopyofSampleforblogpost36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-2025-02-25T114954_321.png</image:loc><image:caption>CopyofSampleforblogpost20250225T114954321</image:caption><image:title>CopyofSampleforblogpost20250225T114954321</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200604_05PHrainier-ridao-AK7h2uth8RI-unsplash-scaled.jpg</image:loc><image:caption>2020060405PHrainierridaoAK7h2uth8RIunsplashscaled</image:caption><image:title>2020060405PHrainierridaoAK7h2uth8RIunsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported%20sitepage%20images/GettyImages-1408214577-720x216.jpg</image:loc><image:caption>GettyImages1408214577720x216</image:caption><image:title>GettyImages1408214577720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/admin-ajax%20(6).jpg</image:loc><image:caption>adminajax6</image:caption><image:title>adminajax6</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-71.png</image:loc><image:caption>Sampleforblogpost71</image:caption><image:title>Sampleforblogpost71</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2156879843.jpg</image:loc><image:caption>GettyImages2156879843</image:caption><image:title>GettyImages2156879843</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/admin-ajax.png</image:loc><image:caption>adminajax</image:caption><image:title>adminajax</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1080436866.jpg</image:loc><image:caption>GettyImages1080436866</image:caption><image:title>GettyImages1080436866</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-13.png</image:loc><image:caption>CopyofSampleforblogpost13</image:caption><image:title>CopyofSampleforblogpost13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-80.png</image:loc><image:caption>CopyofSampleforblogpost80</image:caption><image:title>CopyofSampleforblogpost80</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-638547772.jpg</image:loc><image:caption>GettyImages638547772</image:caption><image:title>GettyImages638547772</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1132442986-scaled.jpg</image:loc><image:caption>GettyImages1132442986scaled</image:caption><image:title>GettyImages1132442986scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/admin-ajax%20(5).jpg</image:loc><image:caption>adminajax5</image:caption><image:title>adminajax5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Featured%20Images/GettyImages-1555457540.jpg</image:loc><image:caption>GettyImages1555457540</image:caption><image:title>GettyImages1555457540</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1285078868.jpg</image:loc><image:caption>GettyImages1285078868</image:caption><image:title>GettyImages1285078868</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Owning%20Your%20Audience%20in%20a%20World%20of%20Social%20Media%20Uncertainty.jpg</image:loc><image:caption>OwningYourAudienceinaWorldofSocialMediaUncertainty</image:caption><image:title>OwningYourAudienceinaWorldofSocialMediaUncertainty</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/why-do-consumers-think-updated-and-revised-products-are-better.jpg</image:loc><image:caption>whydoconsumersthinkupdatedandrevisedproductsarebetter</image:caption><image:title>whydoconsumersthinkupdatedandrevisedproductsarebetter</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-624697622.jpg</image:loc><image:caption>GettyImages624697622</image:caption><image:title>GettyImages624697622</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1338764219.jpg</image:loc><image:caption>GettyImages1338764219</image:caption><image:title>GettyImages1338764219</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-498745206.jpg</image:loc><image:caption>GettyImages498745206</image:caption><image:title>GettyImages498745206</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Featured%20Images/GettyImages-1307935655-1-scaled.jpg</image:loc><image:caption>GettyImages13079356551scaled</image:caption><image:title>GettyImages13079356551scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1310571743.jpg</image:loc><image:caption>GettyImages1310571743</image:caption><image:title>GettyImages1310571743</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/admin-ajax%20(1).png</image:loc><image:caption>adminajax1</image:caption><image:title>adminajax1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/As-introduction-to-Data-collection-in-marketing-research.jpg</image:loc><image:caption>AsintroductiontoDatacollectioninmarketingresearch</image:caption><image:title>AsintroductiontoDatacollectioninmarketingresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/brand-perception-2.png</image:loc><image:caption>brandperception2</image:caption><image:title>brandperception2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1313940439.jpg</image:loc><image:caption>GettyImages1313940439</image:caption><image:title>GettyImages1313940439</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2201835600.jpg</image:loc><image:caption>GettyImages2201835600</image:caption><image:title>GettyImages2201835600</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1468361221.jpg</image:loc><image:caption>GettyImages1468361221</image:caption><image:title>GettyImages1468361221</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2203911891.jpg</image:loc><image:caption>GettyImages2203911891</image:caption><image:title>GettyImages2203911891</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1399998055.jpg</image:loc><image:caption>GettyImages1399998055</image:caption><image:title>GettyImages1399998055</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Template-Sample-for-blog-post-7.png</image:loc><image:caption>TemplateSampleforblogpost7</image:caption><image:title>TemplateSampleforblogpost7</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-54.png</image:loc><image:caption>CopyofSampleforblogpost54</image:caption><image:title>CopyofSampleforblogpost54</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1356593648.jpg</image:loc><image:caption>GettyImages1356593648</image:caption><image:title>GettyImages1356593648</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Template-Sample-for-blog-post-8.png</image:loc><image:caption>TemplateSampleforblogpost8</image:caption><image:title>TemplateSampleforblogpost8</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Template-Sample-for-blog-post-9.png</image:loc><image:caption>TemplateSampleforblogpost9</image:caption><image:title>TemplateSampleforblogpost9</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-505636979.jpg</image:loc><image:caption>GettyImages505636979</image:caption><image:title>GettyImages505636979</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_cta-580x647.png</image:loc><image:caption>WIMcta580x647</image:caption><image:title>WIMcta580x647</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/kelly-sikkema-BoAbPMRKLS0-unsplash-scaled.jpg</image:loc><image:caption>kellysikkemaBoAbPMRKLS0unsplashscaled</image:caption><image:title>kellysikkemaBoAbPMRKLS0unsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/jakub-zerdzicki-heiYgqp0Tsk-unsplash-scaled-1090x545.jpg</image:loc><image:caption>jakubzerdzickiheiYgqp0Tskunsplashscaled1090x545</image:caption><image:title>jakubzerdzickiheiYgqp0Tskunsplashscaled1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/top-4-trends-set-to-disrupt-the-tech-industry-in-2025-2.jpg.jpg</image:loc><image:caption>top4trendssettodisruptthetechindustryin20252jpg</image:caption><image:title>top4trendssettodisruptthetechindustryin20252jpg</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1022362402.jpg</image:loc><image:caption>GettyImages1022362402</image:caption><image:title>GettyImages1022362402</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1131397926.jpg</image:loc><image:caption>GettyImages1131397926</image:caption><image:title>GettyImages1131397926</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-60.png</image:loc><image:caption>Sampleforblogpost60</image:caption><image:title>Sampleforblogpost60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-2-1.png</image:loc><image:caption>CopyofSampleforblogpost21</image:caption><image:title>CopyofSampleforblogpost21</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/annie-spratt-ncQ2sguVlgo-unsplash-scaled.jpg</image:loc><image:caption>anniesprattncQ2sguVlgounsplashscaled</image:caption><image:title>anniesprattncQ2sguVlgounsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-989402872-scaled.jpg</image:loc><image:caption>GettyImages989402872scaled</image:caption><image:title>GettyImages989402872scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1452603773%20(1).jpg</image:loc><image:caption>GettyImages14526037731</image:caption><image:title>GettyImages14526037731</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-2112278814.jpg</image:loc><image:caption>GettyImages2112278814</image:caption><image:title>GettyImages2112278814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-84.png</image:loc><image:caption>Sampleforblogpost84</image:caption><image:title>Sampleforblogpost84</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1131097418.jpg</image:loc><image:caption>GettyImages1131097418</image:caption><image:title>GettyImages1131097418</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1370432427.jpg</image:loc><image:caption>GettyImages1370432427</image:caption><image:title>GettyImages1370432427</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Why%20Climate-Resilient%20Crops%20Face%20Global%20Hurdles.jpg</image:loc><image:caption>WhyClimateResilientCropsFaceGlobalHurdles</image:caption><image:title>WhyClimateResilientCropsFaceGlobalHurdles</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1294535198.jpg</image:loc><image:caption>GettyImages1294535198</image:caption><image:title>GettyImages1294535198</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2089465288.jpg</image:loc><image:caption>GettyImages2089465288</image:caption><image:title>GettyImages2089465288</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1140336344-e1672164098954.jpg</image:loc><image:caption>GettyImages1140336344e1672164098954</image:caption><image:title>GettyImages1140336344e1672164098954</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1389582863-1-500x483.jpg</image:loc><image:caption>GettyImages13895828631500x483</image:caption><image:title>GettyImages13895828631500x483</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-89-1.png</image:loc><image:caption>CopyofSampleforblogpost891</image:caption><image:title>CopyofSampleforblogpost891</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Top%204%20Trends%20Set%20to%20Disrupt%20the%20Consumer%20Goods%20Industry%20in%202025.jpg</image:loc><image:caption>Top4TrendsSettoDisrupttheConsumerGoodsIndustryin2025</image:caption><image:title>Top4TrendsSettoDisrupttheConsumerGoodsIndustryin2025</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1346458537-scaled.jpg</image:loc><image:caption>GettyImages1346458537scaled</image:caption><image:title>GettyImages1346458537scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/hue12-photography-8rTwokBwz1w-unsplash-scaled.jpg</image:loc><image:caption>hue12photography8rTwokBwz1wunsplashscaled</image:caption><image:title>hue12photography8rTwokBwz1wunsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-92.png</image:loc><image:caption>Sampleforblogpost92</image:caption><image:title>Sampleforblogpost92</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1160967889b_797x441.png</image:loc><image:caption>GettyImages1160967889b797x441</image:caption><image:title>GettyImages1160967889b797x441</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-3.png</image:loc><image:caption>Sampleforblogpost3</image:caption><image:title>Sampleforblogpost3</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1327163560.jpg</image:loc><image:caption>GettyImages1327163560</image:caption><image:title>GettyImages1327163560</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1255127605-e1676423138338.jpg</image:loc><image:caption>GettyImages1255127605e1676423138338</image:caption><image:title>GettyImages1255127605e1676423138338</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-25.png</image:loc><image:caption>Sampleforblogpost25</image:caption><image:title>Sampleforblogpost25</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1289307967.jpg</image:loc><image:caption>GettyImages1289307967</image:caption><image:title>GettyImages1289307967</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1393651004.jpg</image:loc><image:caption>GettyImages1393651004</image:caption><image:title>GettyImages1393651004</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Why%20Local%20Seafood%20Is%20Gaining%20Ground%20in%20a%20Global%20Market.jpg</image:loc><image:caption>WhyLocalSeafoodIsGainingGroundinaGlobalMarket</image:caption><image:title>WhyLocalSeafoodIsGainingGroundinaGlobalMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Template-Sample-for-blog-post-12.png</image:loc><image:caption>TemplateSampleforblogpost12</image:caption><image:title>TemplateSampleforblogpost12</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Tackling%20Bias%20in%20Data-Driven%20Research.jpg</image:loc><image:caption>TacklingBiasinDataDrivenResearch</image:caption><image:title>TacklingBiasinDataDrivenResearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/The%20New%20Reality%20of%20Purpose-Driven%20Marketing.jpg</image:loc><image:caption>TheNewRealityofPurposeDrivenMarketing</image:caption><image:title>TheNewRealityofPurposeDrivenMarketing</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2230825173.jpg</image:loc><image:caption>GettyImages2230825173</image:caption><image:title>GettyImages2230825173</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1339844796.jpg</image:loc><image:caption>GettyImages1339844796</image:caption><image:title>GettyImages1339844796</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Customer-staisfaction.png</image:loc><image:caption>Customerstaisfaction</image:caption><image:title>Customerstaisfaction</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/AI-in%20Japan.jpg</image:loc><image:caption>AIinJapan</image:caption><image:title>AIinJapan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167547398.jpg</image:loc><image:caption>GettyImages1167547398</image:caption><image:title>GettyImages1167547398</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-486613528.jpg</image:loc><image:caption>GettyImages486613528</image:caption><image:title>GettyImages486613528</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1447778916-1-e1708030133480.jpg</image:loc><image:caption>GettyImages14477789161e1708030133480</image:caption><image:title>GettyImages14477789161e1708030133480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-.png</image:loc><image:caption>Sampleforblogpost</image:caption><image:title>Sampleforblogpost</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-57.png</image:loc><image:caption>Sampleforblogpost57</image:caption><image:title>Sampleforblogpost57</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-108350156.jpg</image:loc><image:caption>GettyImages108350156</image:caption><image:title>GettyImages108350156</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/timothy-barlin-v_4RGBh3wus-unsplash-scaled.jpg</image:loc><image:caption>timothybarlinv4RGBh3wusunsplashscaled</image:caption><image:title>timothybarlinv4RGBh3wusunsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1144234644.jpg</image:loc><image:caption>GettyImages1144234644</image:caption><image:title>GettyImages1144234644</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Template-Sample-for-blog-post-14.png</image:loc><image:caption>TemplateSampleforblogpost14</image:caption><image:title>TemplateSampleforblogpost14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2180083152.jpg</image:loc><image:caption>GettyImages2180083152</image:caption><image:title>GettyImages2180083152</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/luxury-study-scaled.jpg</image:loc><image:caption>luxurystudyscaled</image:caption><image:title>luxurystudyscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1305487364-1-500x500.jpg</image:loc><image:caption>GettyImages13054873641500x500</image:caption><image:title>GettyImages13054873641500x500</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-121331076.jpg</image:loc><image:caption>GettyImages121331076</image:caption><image:title>GettyImages121331076</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-2024-07-01T103944_383-1.png</image:loc><image:caption>Sampleforblogpost20240701T1039443831</image:caption><image:title>Sampleforblogpost20240701T1039443831</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_brooke-cagle-YpefHkUc8BQ-unsplash-2-scaled-720x216.jpg</image:loc><image:caption>onlineresearchinasia</image:caption><image:title>WIMbrookecagleYpefHkUc8BQunsplash2scaled720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-85.png</image:loc><image:caption>CopyofSampleforblogpost85</image:caption><image:title>CopyofSampleforblogpost85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-36.png</image:loc><image:caption>Sampleforblogpost36</image:caption><image:title>Sampleforblogpost36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-63.png</image:loc><image:caption>Sampleforblogpost63</image:caption><image:title>Sampleforblogpost63</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200604-08empty-concrete-tunnel-through-mosque-1007431.jpg</image:loc><image:caption>2020060408emptyconcretetunnelthroughmosque1007431</image:caption><image:title>2020060408emptyconcretetunnelthroughmosque1007431</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Sample%20for%20blog%20post%20%20(3).png</image:loc><image:caption>Sampleforblogpost3</image:caption><image:title>Sampleforblogpost3</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1576324436.jpg</image:loc><image:caption>GettyImages1576324436</image:caption><image:title>GettyImages1576324436</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-14.png</image:loc><image:caption>Sampleforblogpost14</image:caption><image:title>Sampleforblogpost14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/pen-and-laptop-3045245-scaled.jpg</image:loc><image:caption>penandlaptop3045245scaled</image:caption><image:title>penandlaptop3045245scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1404266542-1.jpg</image:loc><image:caption>GettyImages14042665421</image:caption><image:title>GettyImages14042665421</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1475800709.jpg</image:loc><image:caption>GettyImages1475800709</image:caption><image:title>GettyImages1475800709</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-95.png</image:loc><image:caption>Sampleforblogpost95</image:caption><image:title>Sampleforblogpost95</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1659755173.jpg</image:loc><image:caption>GettyImages1659755173</image:caption><image:title>GettyImages1659755173</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Template-Sample-for-blog-post-2.png</image:loc><image:caption>TemplateSampleforblogpost2</image:caption><image:title>TemplateSampleforblogpost2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/iStock-2072804536.jpg</image:loc><image:caption>iStock2072804536</image:caption><image:title>iStock2072804536</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1092423872-scaled.jpg</image:loc><image:caption>GettyImages1092423872scaled</image:caption><image:title>GettyImages1092423872scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1387637536.jpg</image:loc><image:caption>GettyImages1387637536</image:caption><image:title>GettyImages1387637536</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Featured%20Images/holger-link-KoarDkjypCk-unsplash-scaled.jpg</image:loc><image:caption>holgerlinkKoarDkjypCkunsplashscaled</image:caption><image:title>holgerlinkKoarDkjypCkunsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1864355711.jpg</image:loc><image:caption>GettyImages1864355711</image:caption><image:title>GettyImages1864355711</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Template-Sample-for-blog-post-17.png</image:loc><image:caption>TemplateSampleforblogpost17</image:caption><image:title>TemplateSampleforblogpost17</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-16.png</image:loc><image:caption>CopyofSampleforblogpost16</image:caption><image:title>CopyofSampleforblogpost16</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-2155855105.jpg</image:loc><image:caption>GettyImages2155855105</image:caption><image:title>GettyImages2155855105</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200604-05denys-nevozhai-7nrsVjvALnA-unsplash.jpg</image:loc><image:caption>2020060405denysnevozhai7nrsVjvALnAunsplash</image:caption><image:title>2020060405denysnevozhai7nrsVjvALnAunsplash</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-925420510.jpg</image:loc><image:caption>GettyImages925420510</image:caption><image:title>GettyImages925420510</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-2025-02-13T121905_001.png</image:loc><image:caption>CopyofSampleforblogpost20250213T121905001</image:caption><image:title>CopyofSampleforblogpost20250213T121905001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1204561139-1.jpg</image:loc><image:caption>GettyImages12045611391</image:caption><image:title>GettyImages12045611391</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1194949772-2.jpg</image:loc><image:caption>GettyImages11949497722</image:caption><image:title>GettyImages11949497722</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1254054171.jpg</image:loc><image:caption>GettyImages1254054171</image:caption><image:title>GettyImages1254054171</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-24.png</image:loc><image:caption>Sampleforblogpost24</image:caption><image:title>Sampleforblogpost24</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1068058504.jpg</image:loc><image:caption>GettyImages1068058504</image:caption><image:title>GettyImages1068058504</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/li-yang-5h_dMuX_7RE-unsplash-scaled-e1618570892182.jpg</image:loc><image:caption>liyang5hdMuX7REunsplashscalede1618570892182</image:caption><image:title>liyang5hdMuX7REunsplashscalede1618570892182</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-866936066.jpg</image:loc><image:caption>GettyImages866936066</image:caption><image:title>GettyImages866936066</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1464787008.jpg</image:loc><image:caption>GettyImages1464787008</image:caption><image:title>GettyImages1464787008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-47.png</image:loc><image:caption>CopyofSampleforblogpost47</image:caption><image:title>CopyofSampleforblogpost47</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/about-face-for-web.png</image:loc><image:caption>aboutfaceforweb</image:caption><image:title>aboutfaceforweb</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-958770796.jpg</image:loc><image:caption>GettyImages958770796</image:caption><image:title>GettyImages958770796</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Template-Sample-for-blog-post-16.png</image:loc><image:caption>TemplateSampleforblogpost16</image:caption><image:title>TemplateSampleforblogpost16</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-840110388.jpg</image:loc><image:caption>GettyImages840110388</image:caption><image:title>GettyImages840110388</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1566822931.jpg</image:loc><image:caption>GettyImages1566822931</image:caption><image:title>GettyImages1566822931</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1916632006.jpg</image:loc><image:caption>GettyImages1916632006</image:caption><image:title>GettyImages1916632006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-926551124.jpg</image:loc><image:caption>GettyImages926551124</image:caption><image:title>GettyImages926551124</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-16.png</image:loc><image:caption>Sampleforblogpost16</image:caption><image:title>Sampleforblogpost16</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-90.png</image:loc><image:caption>CopyofSampleforblogpost90</image:caption><image:title>CopyofSampleforblogpost90</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1276789730.jpg</image:loc><image:caption>GettyImages1276789730</image:caption><image:title>GettyImages1276789730</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Top%204%20Trends%20Set%20to%20Disrupt%20the%20Financial%20Services%20Industry%20in%202025.jpg</image:loc><image:caption>Top4TrendsSettoDisrupttheFinancialServicesIndustryin2025</image:caption><image:title>Top4TrendsSettoDisrupttheFinancialServicesIndustryin2025</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/6%20expectations%20japanese%20consumers%20have-from%20in%20home%20delivery%20services.jpg</image:loc><image:caption>6expectationsjapaneseconsumershavefrominhomedeliveryservices</image:caption><image:title>6expectationsjapaneseconsumershavefrominhomedeliveryservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-668093476.jpg</image:loc><image:caption>GettyImages668093476</image:caption><image:title>GettyImages668093476</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Why%20Marketers%20Are%20Rethinking%20Buyer%20Intent%20Tracking.jpg</image:loc><image:caption>WhyMarketersAreRethinkingBuyerIntentTracking</image:caption><image:title>WhyMarketersAreRethinkingBuyerIntentTracking</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-24.png</image:loc><image:caption>CopyofSampleforblogpost24</image:caption><image:title>CopyofSampleforblogpost24</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-872680436.jpg</image:loc><image:caption>GettyImages872680436</image:caption><image:title>GettyImages872680436</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1332629826.jpg</image:loc><image:caption>GettyImages1332629826</image:caption><image:title>GettyImages1332629826</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1226119399-scaled.jpg</image:loc><image:caption>GettyImages1226119399scaled</image:caption><image:title>GettyImages1226119399scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1330187985.jpg</image:loc><image:caption>GettyImages1330187985</image:caption><image:title>GettyImages1330187985</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-902917088.jpg</image:loc><image:caption>GettyImages902917088</image:caption><image:title>GettyImages902917088</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1187585123.jpg</image:loc><image:caption>GettyImages1187585123</image:caption><image:title>GettyImages1187585123</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-10.png</image:loc><image:caption>Sampleforblogpost10</image:caption><image:title>Sampleforblogpost10</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-81.png</image:loc><image:caption>CopyofSampleforblogpost81</image:caption><image:title>CopyofSampleforblogpost81</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1017906110.jpg</image:loc><image:caption>GettyImages1017906110</image:caption><image:title>GettyImages1017906110</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Concerned-Consumer-scaled.jpg</image:loc><image:caption>ConcernedConsumerscaled</image:caption><image:title>ConcernedConsumerscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1088608128.jpg</image:loc><image:caption>GettyImages1088608128</image:caption><image:title>GettyImages1088608128</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1160257909-2-e1681326481817.jpg</image:loc><image:caption>GettyImages11602579092e1681326481817</image:caption><image:title>GettyImages11602579092e1681326481817</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Competitive-Intelligence.png</image:loc><image:caption>CompetitiveIntelligence</image:caption><image:title>CompetitiveIntelligence</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/michael-discenza-7yLREGwprYo-unsplash-scaled.jpg</image:loc><image:caption>michaeldiscenza7yLREGwprYounsplashscaled</image:caption><image:title>michaeldiscenza7yLREGwprYounsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Featured%20Images/GettyImages-1402084914.jpg</image:loc><image:caption>GettyImages1402084914</image:caption><image:title>GettyImages1402084914</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-61.png</image:loc><image:caption>CopyofSampleforblogpost61</image:caption><image:title>CopyofSampleforblogpost61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-123217493.jpg</image:loc><image:caption>GettyImages123217493</image:caption><image:title>GettyImages123217493</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-637206428.jpg</image:loc><image:caption>GettyImages637206428</image:caption><image:title>GettyImages637206428</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1183316406.jpg</image:loc><image:caption>GettyImages1183316406</image:caption><image:title>GettyImages1183316406</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-30.png</image:loc><image:caption>CopyofSampleforblogpost30</image:caption><image:title>CopyofSampleforblogpost30</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-53.png</image:loc><image:caption>CopyofSampleforblogpost53</image:caption><image:title>CopyofSampleforblogpost53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1613148057.jpg</image:loc><image:caption>GettyImages1613148057</image:caption><image:title>GettyImages1613148057</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2241925179.jpg</image:loc><image:caption>GettyImages2241925179</image:caption><image:title>GettyImages2241925179</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1448605766.jpg</image:loc><image:caption>GettyImages1448605766</image:caption><image:title>GettyImages1448605766</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-1-3.png</image:loc><image:caption>CopyofSampleforblogpost13</image:caption><image:title>CopyofSampleforblogpost13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/How%20DTC%20food-brands%20are%20changing%20the%20rules.jpg</image:loc><image:caption>HowDTCfoodbrandsarechangingtherules</image:caption><image:title>HowDTCfoodbrandsarechangingtherules</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1368913511-1.jpg</image:loc><image:caption>GettyImages13689135111</image:caption><image:title>GettyImages13689135111</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/admin-ajax%20(7).jpg</image:loc><image:caption>adminajax7</image:caption><image:title>adminajax7</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-40.png</image:loc><image:caption>Sampleforblogpost40</image:caption><image:title>Sampleforblogpost40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Banner-for-Internet-studies-11.png</image:loc><image:caption>BannerforInternetstudies11</image:caption><image:title>BannerforInternetstudies11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1367208496.jpg</image:loc><image:caption>GettyImages1367208496</image:caption><image:title>GettyImages1367208496</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-614637190.jpg</image:loc><image:caption>GettyImages614637190</image:caption><image:title>GettyImages614637190</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-83493472-1-e1672165763469.jpg</image:loc><image:caption>GettyImages834934721e1672165763469</image:caption><image:title>GettyImages834934721e1672165763469</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1133802746-1.jpg</image:loc><image:caption>GettyImages11338027461</image:caption><image:title>GettyImages11338027461</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/The%20Impact%20of%20Consumer%20Food%20Choices%20on%20Singapore%E2%80%99s%20F&amp;B%20Growth.jpg</image:loc><image:caption>TheImpactofConsumerFoodChoicesonSingaporesFBGrowth</image:caption><image:title>TheImpactofConsumerFoodChoicesonSingaporesFBGrowth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20190522-02Q2_PZ6AO2tjZO4Q32mD4Iw-scaled.jpg</image:loc><image:caption>2019052202Q2PZ6AO2tjZO4Q32mD4Iwscaled</image:caption><image:title>2019052202Q2PZ6AO2tjZO4Q32mD4Iwscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported%20sitepage%20images/Banner-1920-x-900-px-1a-3-e1730907798468.png</image:loc><image:caption>Banner1920x900px1a3e1730907798468</image:caption><image:title>Banner1920x900px1a3e1730907798468</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1447360168.jpg</image:loc><image:caption>GettyImages1447360168</image:caption><image:title>GettyImages1447360168</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Template-Sample-for-blog-post-5.png</image:loc><image:caption>TemplateSampleforblogpost5</image:caption><image:title>TemplateSampleforblogpost5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1483686940.jpg</image:loc><image:caption>GettyImages1483686940</image:caption><image:title>GettyImages1483686940</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-17.png</image:loc><image:caption>CopyofSampleforblogpost17</image:caption><image:title>CopyofSampleforblogpost17</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1345809682.jpg</image:loc><image:caption>GettyImages1345809682</image:caption><image:title>GettyImages1345809682</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1306299295.jpg</image:loc><image:caption>GettyImages1306299295</image:caption><image:title>GettyImages1306299295</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-31.png</image:loc><image:caption>Sampleforblogpost31</image:caption><image:title>Sampleforblogpost31</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1049990874-1-1.jpg</image:loc><image:caption>GettyImages104999087411</image:caption><image:title>GettyImages104999087411</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-88.png</image:loc><image:caption>CopyofSampleforblogpost88</image:caption><image:title>CopyofSampleforblogpost88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/dima-pechurin-JUbjYFvCv00-unsplash-scaled.jpg</image:loc><image:caption>dimapechurinJUbjYFvCv00unsplashscaled</image:caption><image:title>dimapechurinJUbjYFvCv00unsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/What%20is%20Computer-Assisted%20Telephone%20Interviewing%3F.jpg</image:loc><image:caption>WhatisComputerAssistedTelephoneInterviewing</image:caption><image:title>WhatisComputerAssistedTelephoneInterviewing</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1780092404-1.jpg</image:loc><image:caption>GettyImages17800924041</image:caption><image:title>GettyImages17800924041</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/admin-ajax%20(11).png</image:loc><image:caption>adminajax11</image:caption><image:title>adminajax11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1181405477.jpg</image:loc><image:caption>GettyImages1181405477</image:caption><image:title>GettyImages1181405477</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-2024-07-19T124507_785.png</image:loc><image:caption>Sampleforblogpost20240719T124507785</image:caption><image:title>Sampleforblogpost20240719T124507785</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1433543829-scaled.jpg</image:loc><image:caption>GettyImages1433543829scaled</image:caption><image:title>GettyImages1433543829scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Data-Collection-Methods.png</image:loc><image:caption>DataCollectionMethods</image:caption><image:title>DataCollectionMethods</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-67.png</image:loc><image:caption>CopyofSampleforblogpost67</image:caption><image:title>CopyofSampleforblogpost67</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1370512298-scaled.jpg</image:loc><image:caption>GettyImages1370512298scaled</image:caption><image:title>GettyImages1370512298scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1180385981-150x150-1.jpg</image:loc><image:caption>GettyImages1180385981150x1501</image:caption><image:title>GettyImages1180385981150x1501</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-495215934.jpg</image:loc><image:caption>GettyImages495215934</image:caption><image:title>GettyImages495215934</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Top%204%20trends%20disrupting%20animal%20health%20in%202025.jpg</image:loc><image:caption>Top4trendsdisruptinganimalhealthin2025</image:caption><image:title>Top4trendsdisruptinganimalhealthin2025</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-95.png</image:loc><image:caption>CopyofSampleforblogpost95</image:caption><image:title>CopyofSampleforblogpost95</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-74.png</image:loc><image:caption>Sampleforblogpost74</image:caption><image:title>Sampleforblogpost74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-840665738.jpg</image:loc><image:caption>GettyImages840665738</image:caption><image:title>GettyImages840665738</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-694087772-4.jpg</image:loc><image:caption>GettyImages6940877724</image:caption><image:title>GettyImages6940877724</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1339997481.jpg</image:loc><image:caption>GettyImages1339997481</image:caption><image:title>GettyImages1339997481</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-2195230183.jpg</image:loc><image:caption>GettyImages2195230183</image:caption><image:title>GettyImages2195230183</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/First-choice.png</image:loc><image:caption>Firstchoice</image:caption><image:title>Firstchoice</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/en-us/podcast/ep-11-deciphering-healthcares-cryptic-senior-consumers-with-dr-justin-barclay/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/Featured%20images/EPISODE-X-10.png</image:loc><image:caption>EPISODEX10</image:caption><image:title>EPISODEX10</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/BL_elusive-consumer-cover-1000x432.png</image:loc><image:caption>BLelusiveconsumercover1000x432</image:caption><image:title>BLelusiveconsumercover1000x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/About%20Our%20Guest%20Images/1646190411254.jpeg</image:loc><image:caption>1646190411254</image:caption><image:title>1646190411254</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><lastmod>2025-10-01</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-rise-of-protein-in-a-health-driven-economy/</loc><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Leading-Protein-Brands-UK-1024x640-1.png</image:loc><image:caption>LeadingProteinBrandsUK1024x6401</image:caption><image:title>LeadingProteinBrandsUK1024x6401</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-2039484677-1.jpg</image:loc><image:caption>GettyImages20394846771</image:caption><image:title>GettyImages20394846771</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1675449633-2.jpg</image:loc><image:caption>GettyImages16754496332</image:caption><image:title>GettyImages16754496332</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1305487364-1-1.jpg</image:loc><image:caption>GettyImages130548736411</image:caption><image:title>GettyImages130548736411</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1351767347.jpg</image:loc><image:caption>GettyImages1351767347</image:caption><image:title>GettyImages1351767347</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-1-3-1024x536-Sep-19-2025-08-19-15-6776-PM.png</image:loc><image:caption>submitaresearchbrief131024x536Sep1920250819156776PM</image:caption><image:title>submitaresearchbrief131024x536Sep1920250819156776PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Huel-ad-1.png</image:loc><image:caption>Huelad1</image:caption><image:title>Huelad1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Cindi%20Collett.jpg</image:loc><image:caption>CindiCollett</image:caption><image:title>CindiCollett</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Types-of-Grocery-Shoppers-1024x535-Sep-19-2025-08-19-04-9587-PM.png</image:loc><image:caption>TypesofGroceryShoppers1024x535Sep1920250819049587PM</image:caption><image:title>TypesofGroceryShoppers1024x535Sep1920250819049587PM</image:title></image:image><lastmod>2025-09-25</lastmod></url><url><loc>https://kadence.com/en-us/office/market-research-agency-san-jose</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wallstreetjournal-logo-217x120.png</image:loc><image:caption>wallstreetjournallogo217x120</image:caption><image:title>wallstreetjournallogo217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WIProductDevelopment</image:caption><image:title>WIProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WHanastasiadulgierQboRVYU6sfQunsplash12180x1090</image:caption><image:title>WHanastasiadulgierQboRVYU6sfQunsplash12180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>KadenceteamcollectingAgencyoftheYearaward</image:caption><image:title>WIMJOE43941216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>KadenceInternationalMarketResearchAgencyoftheYearSingapore</image:caption><image:title>WIMOptimizedimage131216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2020</image:caption><image:title>WIMAOTYcrop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wallstreetjournallogo</image:caption><image:title>wallstreetjournallogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagersplayingsport</image:caption><image:title>WIMgirlsonwhiteredjerseyplayinghandgame1634652720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>QuirksSupplieroftheYearKadenceInternational</image:caption><image:title>WIMQuirkAwards1881216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRSOpperationsAwardsTrophy</image:caption><image:title>WIPmrsoppies2216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>MarketingInteractiveAgencyoftheYearWinnerGold2021</image:caption><image:title>WIMmarketinginteractiveagencyoftheyear2021gold216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WIBrandAndAdvertising</image:caption><image:title>WIBrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>MarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMmrsoppies216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>BestDataCollectionFinalistMarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMBestDataCollection216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ESOMAR-Congress-2023-Winner-216x216.jpg</image:loc><image:caption>WIMESOMARCongress2023Winner216x216</image:caption><image:title>WIMESOMARCongress2023Winner216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURAInnovationoftheYearaward</image:caption><image:title>WIMFinalistlogoLARGE216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WIInsightActivation</image:caption><image:title>WIInsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WICustomerAndMarket</image:caption><image:title>WICustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:caption><image:title>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WIFieldworkServices</image:caption><image:title>WIFieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090.jpg</image:loc><image:caption>WHshanelahiDDiLYtF88wunsplashscaled2180x1090</image:caption><image:title>WHshanelahiDDiLYtF88wunsplashscaled2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIMedwardheuKyzXEc2ksunsplash1814x372</image:caption><image:title>WIMedwardheuKyzXEc2ksunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611.jpg</image:loc><image:caption>WHclaybankshwLAI5lRhdMunsplash1e1614876480611</image:caption><image:title>WHclaybankshwLAI5lRhdMunsplash1e1614876480611</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2021</image:caption><image:title>WIMAOTYMR1216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:caption><image:title>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WLASALOGO2017144x46</image:caption><image:title>WLASALOGO2017144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>KadenceInternationalisHighlyCommendedforGlobalAgencyofTheYear</image:caption><image:title>WIMGlobalAgencycop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIMchuttersnapmfo1E7omzkunsplash720x216</image:caption><image:title>WIMchuttersnapmfo1E7omzkunsplash720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090.jpg</image:loc><image:caption>WIMphotoofpeopleleaningonwoodentable31846142180x1090</image:caption><image:title>WIMphotoofpeopleleaningonwoodentable31846142180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><lastmod>2026-03-17</lastmod></url><url><loc>https://kadence.com/office/market-research-agency-brisbane</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WIFieldworkServices</image:caption><image:title>WIFieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>QuirksSupplieroftheYearKadenceInternational</image:caption><image:title>WIMQuirkAwards1881216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090.jpg</image:loc><image:caption>WHshanelahiDDiLYtF88wunsplashscaled2180x1090</image:caption><image:title>WHshanelahiDDiLYtF88wunsplashscaled2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>BestDataCollectionFinalistMarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMBestDataCollection216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2020</image:caption><image:title>WIMAOTYcrop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRSOpperationsAwardsTrophy</image:caption><image:title>WIPmrsoppies2216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagersplayingsport</image:caption><image:title>WIMgirlsonwhiteredjerseyplayinghandgame1634652720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>MarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMmrsoppies216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WICustomerAndMarket</image:caption><image:title>WICustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WHanastasiadulgierQboRVYU6sfQunsplash12180x1090</image:caption><image:title>WHanastasiadulgierQboRVYU6sfQunsplash12180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:caption><image:title>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WLASALOGO2017144x46</image:caption><image:title>WLASALOGO2017144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>KadenceInternationalMarketResearchAgencyoftheYearSingapore</image:caption><image:title>WIMOptimizedimage131216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>KadenceteamcollectingAgencyoftheYearaward</image:caption><image:title>WIMJOE43941216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2021</image:caption><image:title>WIMAOTYMR1216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WIBrandAndAdvertising</image:caption><image:title>WIBrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090.jpg</image:loc><image:caption>WIMphotoofpeopleleaningonwoodentable31846142180x1090</image:caption><image:title>WIMphotoofpeopleleaningonwoodentable31846142180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WIInsightActivation</image:caption><image:title>WIInsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIMedwardheuKyzXEc2ksunsplash1814x372</image:caption><image:title>WIMedwardheuKyzXEc2ksunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>MarketingInteractiveAgencyoftheYearWinnerGold2021</image:caption><image:title>WIMmarketinginteractiveagencyoftheyear2021gold216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WIProductDevelopment</image:caption><image:title>WIProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wallstreetjournal-logo-217x120.png</image:loc><image:caption>wallstreetjournallogo217x120</image:caption><image:title>wallstreetjournallogo217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIMchuttersnapmfo1E7omzkunsplash720x216</image:caption><image:title>WIMchuttersnapmfo1E7omzkunsplash720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURAInnovationoftheYearaward</image:caption><image:title>WIMFinalistlogoLARGE216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>KadenceInternationalisHighlyCommendedforGlobalAgencyofTheYear</image:caption><image:title>WIMGlobalAgencycop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wallstreetjournallogo</image:caption><image:title>wallstreetjournallogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:caption><image:title>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ESOMAR-Congress-2023-Winner-216x216.jpg</image:loc><image:caption>WIMESOMARCongress2023Winner216x216</image:caption><image:title>WIMESOMARCongress2023Winner216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611.jpg</image:loc><image:caption>WHclaybankshwLAI5lRhdMunsplash1e1614876480611</image:caption><image:title>WHclaybankshwLAI5lRhdMunsplash1e1614876480611</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><lastmod>2026-03-17</lastmod></url><url><loc>https://kadence.com/vacancy/market-researcher-philippines/</loc><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><lastmod>2025-10-16</lastmod></url><url><loc>https://kadence.com/ja/podcast/ep-9-inspire-mission-driven-consumer-insights-with-stephanie-freier/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/About%20Our%20Guest%20Images/1580748518324.jpeg</image:loc><image:caption>1580748518324</image:caption><image:title>1580748518324</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/Featured%20images/featured%20img%20ep%209.png</image:loc><image:caption>featuredimgep9</image:caption><image:title>featuredimgep9</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/BL_elusive-consumer-cover-1000x432.png</image:loc><image:caption>BLelusiveconsumercover1000x432</image:caption><image:title>BLelusiveconsumercover1000x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><lastmod>2025-11-05</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/everything-you-need-to-know-about-focus-groups/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1780092404-1-1.jpg</image:loc><image:caption>GettyImages178009240411</image:caption><image:title>GettyImages178009240411</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/As-introduction-to-Data-collection-in-marketing-research-2.jpg</image:loc><image:caption>AsintroductiontoDatacollectioninmarketingresearch2</image:caption><image:title>AsintroductiontoDatacollectioninmarketingresearch2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-4b-Sep-19-2025-04-05-45-0151-PM.png</image:loc><image:caption>downloadagencycredentialsorbrochure4bSep1920250405450151PM</image:caption><image:title>downloadagencycredentialsorbrochure4bSep1920250405450151PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972-2.jpg</image:loc><image:caption>GettyImages9101449722</image:caption><image:title>GettyImages9101449722</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-4-07-1-Sep-19-2025-04-08-05-4678-PM.png</image:loc><image:caption>GENZGenZ4071Sep1920250408054678PM</image:caption><image:title>GENZGenZ4071Sep1920250408054678PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/3-Sep-19-2025-03-26-21-1457-PM.png</image:loc><image:caption>3Sep1920250326211457PM</image:caption><image:title>3Sep1920250326211457PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-486613528-2.jpg</image:loc><image:caption>GettyImages4866135282</image:caption><image:title>GettyImages4866135282</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><lastmod>2025-09-30</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/why-brand-loyalty-is-turning-into-tribalism/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Duolingos-Viral-Marketing-Campaign.png</image:loc><image:caption>DuolingosViralMarketingCampaign</image:caption><image:title>DuolingosViralMarketingCampaign</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1305487364-1-1.jpg</image:loc><image:caption>GettyImages130548736411</image:caption><image:title>GettyImages130548736411</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Why-millennials-demand-work-life-balance-1-1024x512.png</image:loc><image:caption>modernmillennialsandworklifebalance</image:caption><image:title>Whymillennialsdemandworklifebalance11024x512</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535.png</image:loc><image:caption>submityourbrief</image:caption><image:title>submitaresearchbrief21024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-2025-03-27T150758_603-1.png</image:loc><image:caption>CopyofSampleforblogpost20250327T1507586031</image:caption><image:title>CopyofSampleforblogpost20250327T1507586031</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled-2.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled2</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-11-3.png</image:loc><image:caption>CopyofSampleforblogpost113</image:caption><image:title>CopyofSampleforblogpost113</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Agent-Provocateur-case-study-1.png</image:loc><image:caption>AgentProvocateurcasestudy1</image:caption><image:title>AgentProvocateurcasestudy1</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/our-metaverse-pilot-study-in-the-uk/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages1162094164scaled</image:caption><image:title>GettyImages1162094164scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535.png</image:loc><image:caption>submityourbrief</image:caption><image:title>submitaresearchbrief21024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-60-1.png</image:loc><image:caption>Sampleforblogpost601</image:caption><image:title>Sampleforblogpost601</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Kadence-Icon-380x380.png</image:loc><image:caption>KadenceIcon380x380</image:caption><image:title>KadenceIcon380x380</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><lastmod>2026-03-24</lastmod></url><url><loc>https://kadence.com/en-us/sector/food-and-beverage/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>KadenceIndia</image:caption><image:title>WIMIndiaOffice88x88003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>KadenceInternationalMarketResearchAgencyoftheYearSingapore</image:caption><image:title>WIMOptimizedimage131216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>KadenceSingaporeofficeteam</image:caption><image:title>WIMKadenceSingaporeoffice88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>MarketresearchinAsia</image:caption><image:title>WIMPhilippinesOffice88x88009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>KadenceVietnam</image:caption><image:title>WIMVietnamOffice15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WIM_Vital%20Strategies_720x216.jpg</image:loc><image:caption>VitalStrategies</image:caption><image:title>WIMVitalStrategies720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>KadenceInternationalisHighlyCommendedforGlobalAgencyofTheYear</image:caption><image:title>WIMGlobalAgencycop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRSOpperationsAwardsTrophy</image:caption><image:title>WIPmrsoppies2216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_Food-and-Beverage.svg</image:loc><image:caption>ICFoodandBeverage</image:caption><image:title>ICFoodandBeverage</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/AOTY_MR1-432x432-1.jpg</image:loc><image:caption>AOTYMR1432x4321</image:caption><image:title>AOTYMR1432x4321</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_288x83.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars288x83</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Concerned-Consumer_580x578.png</image:loc><image:caption>ConcernedConsumer</image:caption><image:title>WIMConcernedConsumer580x578</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Finalist-logo-LARGE-432x432.jpg</image:loc><image:caption>FinalistlogoLARGE432x432</image:caption><image:title>FinalistlogoLARGE432x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Unilever-food-solutions-300x113.png</image:loc><image:caption>unileverfoodsolutions</image:caption><image:title>WLUnileverfoodsolutions300x113</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIMTestimonials3304x304002</image:caption><image:title>WIMTestimonials3304x304002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WLMarsInclogo2019392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>BestDataCollectionFinalistMarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMBestDataCollection216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UKoffice</image:caption><image:title>WIMUKOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogo288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premiumhomeappliancesfridgewashingmachine</image:caption><image:title>WIMPremiumhomeappliancesfridgewashingmachine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerUnderstanding.svg</image:loc><image:caption>WICustomerUnderstanding</image:caption><image:title>WICustomerUnderstanding</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_wallstreetjournal-logo-217x120.png</image:loc><image:caption>WSJ</image:caption><image:title>WLwallstreetjournallogo217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2020</image:caption><image:title>WIMAOTYcrop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>KadenceUKofficeteam</image:caption><image:title>WIMUKOffice88x8813</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>KadenceChinaofficeteam</image:caption><image:title>WIMKadenceChina88x88001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>KadenceIndiaofficeteam</image:caption><image:title>WIMIndiaOffice88x88002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/vital-strategies-logo.png</image:loc><image:caption>vitalstrategieslogo</image:caption><image:title>vitalstrategieslogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL1200pxSamsungwordmarksvg144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_adam-wilson-I2f5BbeXPVY-unsplash-scaled-720x216.jpg</image:loc><image:caption>WIMadamwilsonI2f5BbeXPVYunsplashscaled720x216</image:caption><image:title>WIMadamwilsonI2f5BbeXPVYunsplashscaled720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/bloomberg%20logo.png</image:loc><image:caption>bloomberglogo</image:caption><image:title>bloomberglogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Asahi_logo.svg-144x56.png</image:loc><image:caption>Asahi</image:caption><image:title>WLAsahilogosvg144x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Rupert%20Sinclair_190x190.jpg</image:loc><image:caption>RupertSinclair</image:caption><image:title>TPRupertSinclair190x190</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>KadenceChina</image:caption><image:title>WIMarticle88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLdiscoverchannellogo392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIMchuttersnapmfo1E7omzkunsplash720x216</image:caption><image:title>WIMchuttersnapmfo1E7omzkunsplash720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1269305676.jpg</image:loc><image:caption>GettyImages1269305676</image:caption><image:title>GettyImages1269305676</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-77-1.png</image:loc><image:caption>CopyofSampleforblogpost771</image:caption><image:title>CopyofSampleforblogpost771</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_favorite-heart.svg</image:loc><image:caption>WIfavoriteheart</image:caption><image:title>WIfavoriteheart</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>JapanTokyo</image:caption><image:title>WIMJapanOffice88x88006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIMTestimonials3903x651001</image:caption><image:title>WIMTestimonials3903x651001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>ashopinTokyoJapan</image:caption><image:title>WIMJapanOffice88x88007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/marketing-interactive-agency-of-the-year-2021-gold-432x432.jpg</image:loc><image:caption>marketinginteractiveagencyoftheyear2021gold432x432</image:caption><image:title>marketinginteractiveagencyoftheyear2021gold432x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2207736167.jpg</image:loc><image:caption>GettyImages2207736167</image:caption><image:title>GettyImages2207736167</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Food-and-Beverage-1090x545.png</image:loc><image:caption>FoodandBeverage</image:caption><image:title>WIMFoodandBeverage1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_concept-testing.svg</image:loc><image:caption>WIconcepttesting</image:caption><image:title>WIconcepttesting</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>QuirksSupplieroftheYearKadenceInternational</image:caption><image:title>WIMQuirkAwards1881216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>KadencePhilippinesofficeteam</image:caption><image:title>WIMPhilippinesOffice88x88008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1348369752.jpg</image:loc><image:caption>GettyImages1348369752</image:caption><image:title>GettyImages1348369752</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_product-testing.svg</image:loc><image:caption>WIproducttesting</image:caption><image:title>WIproducttesting</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/JOE_4394-1-432x432.jpg</image:loc><image:caption>JOE43941432x432</image:caption><image:title>JOE43941432x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>KadenceUSAteamphoto</image:caption><image:title>WIMUSOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>KadenceIndonesia</image:caption><image:title>WIMIndonesiaOffice88x885</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>KadenceThailand</image:caption><image:title>WIMThailandOffice88x8811</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_pricing-research.svg</image:loc><image:caption>WIpricingresearch</image:caption><image:title>WIpricingresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>KadenceIndonesiaofficeteam</image:caption><image:title>WIMIndonesiaOffice88x884</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1351767347.jpg</image:loc><image:caption>GettyImages1351767347</image:caption><image:title>GettyImages1351767347</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><lastmod>2025-10-03</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/understanding-consumer-segments-in-the-automotive-industry-9-types-of-car-buyers-and-their-personas/</loc><lastmod>2025-11-11</lastmod></url><url><loc>https://kadence.com/ja/careers-in-market-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_careers_Teams_002.jpg</image:loc><image:caption>KadenceIndia</image:caption><image:title>WIMcareersTeams002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_careers_Teams_001.png</image:loc><image:caption>KadenceIndonesiateam</image:caption><image:title>WIMcareersTeams001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Valintina_202406_009.jpg</image:loc><image:caption>ValintinaLim</image:caption><image:title>TPValintina202406009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_careers_Teams_003.jpg</image:loc><image:caption>KadencePhilippinesTeam</image:caption><image:title>WIMcareersTeams003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-team-1024x768.jpeg</image:loc><image:caption>TeamKadence</image:caption><image:title>WIMKadenceteam1024x768</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2020</image:caption><image:title>WIMAOTYcrop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_careers_Teams_006.jpg</image:loc><image:caption>WIMcareersTeams006</image:caption><image:title>WIMcareersTeams006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_careers_Teams_004_740x720.jpg</image:loc><image:caption>WIMcareersTeams004740x720</image:caption><image:title>WIMcareersTeams004740x720</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_check-icon.svg</image:loc><image:caption>Badgewithtick</image:caption><image:title>WIcheckicon</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_careers_Teams_005_740x720.jpg</image:loc><image:caption>WIMcareersTeams005740x720</image:caption><image:title>WIMcareersTeams005740x720</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IMG_2273-v2.jpg</image:loc><image:caption>WIMIMG2273v2</image:caption><image:title>WIMIMG2273v2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Sushil_202406_008.jpg</image:loc><image:caption>Sushil</image:caption><image:title>TPSushil202406008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_gellie_202406_013.png</image:loc><image:caption>Gellie</image:caption><image:title>TPgellie202406013</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Ben-Williams_202406_011.jpg</image:loc><image:caption>TPBenWilliams202406011</image:caption><image:title>TPBenWilliams202406011</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_careers-hero.jpg</image:loc><image:caption>WIMcareershero</image:caption><image:title>WIMcareershero</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Dida_202406_012.png</image:loc><image:caption>AnissaNurKhalidaDida</image:caption><image:title>TPDida202406012</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Janine_202406_010.png</image:loc><image:caption>JanineMichalek</image:caption><image:title>TPJanine202406010</image:title></image:image><lastmod>2025-12-10</lastmod></url><url><loc>https://kadence.com/knowledge/digital-citizens-expect-consumer-grade-experiences/</loc><lastmod>2025-11-12</lastmod></url><url><loc>https://kadence.com/case-study/demonstrating-the-value-of-advertising-on-the-bloomberg-platform/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/WIM_Run-Workshops-Research-Into-Action.png</image:loc><image:caption>Workshopsactivation</image:caption><image:title>WIMRunWorkshopsResearchIntoAction</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Case%20Studies/2nd%20page%20hero%20sec.jpg</image:loc><image:caption>2ndpageherosec</image:caption><image:title>2ndpageherosec</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/bloomberg%20logo.png</image:loc><image:caption>bloomberglogo</image:caption><image:title>bloomberglogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><lastmod>2025-10-01</lastmod></url><url><loc>https://kadence.com/knowledge/the-impact-of-digital-penetration-and-technology-on-market-research-in-the-uk/</loc><video:video><video:thumbnail_loc>https://kadence.com/hubfs/Rupert-Sinclair-Video.mp4/medium.jpg</video:thumbnail_loc><video:title>Rupert-Sinclair-Video</video:title><video:description>Rupert-Sinclair-Video</video:description><video:content_loc>https://kadence.com/hubfs/Rupert-Sinclair-Video.mp4</video:content_loc><video:duration>69</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/As-introduction-to-Data-collection-in-marketing-research.jpg</image:loc><image:caption>AsintroductiontoDatacollectioninmarketingresearch</image:caption><image:title>AsintroductiontoDatacollectioninmarketingresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-49.png</image:loc><image:caption>Sampleforblogpost49</image:caption><image:title>Sampleforblogpost49</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages1162094164scaled</image:caption><image:title>GettyImages1162094164scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1283140974.jpg</image:loc><image:caption>GettyImages1283140974</image:caption><image:title>GettyImages1283140974</image:title></image:image><lastmod>2025-11-03</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-impact-of-uncertainty-on-consumer-buying-decisions/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-666779726-1.jpg</image:loc><image:caption>GettyImages6667797261</image:caption><image:title>GettyImages6667797261</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20191003_Green_brick.jpg</image:loc><image:caption>20191003Greenbrick</image:caption><image:title>20191003Greenbrick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/About-face_social-media-_About-face-1-04-2-1024x535-Sep-19-2025-04-12-19-2289-PM.png</image:loc><image:caption>AboutfacesocialmediaAboutface10421024x535Sep1920250412192289PM</image:caption><image:title>AboutfacesocialmediaAboutface10421024x535Sep1920250412192289PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/11-1-1024x535-Sep-19-2025-04-10-57-6016-PM.png</image:loc><image:caption>1111024x535Sep1920250410576016PM</image:caption><image:title>1111024x535Sep1920250410576016PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1305487364-1-1.jpg</image:loc><image:caption>GettyImages130548736411</image:caption><image:title>GettyImages130548736411</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2205287812.jpg</image:loc><image:caption>GettyImages2205287812</image:caption><image:title>GettyImages2205287812</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><lastmod>2025-09-26</lastmod></url><url><loc>https://kadence.com/office/market-research-uk/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:caption><image:title>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090.jpg</image:loc><image:caption>WHshanelahiDDiLYtF88wunsplashscaled2180x1090</image:caption><image:title>WHshanelahiDDiLYtF88wunsplashscaled2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/Amy-Lo-300x300.png</image:loc><image:caption>AmyLo</image:caption><image:title>AmyLo300x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>KadenceInternationalMarketResearchAgencyoftheYearSingapore</image:caption><image:title>WIMOptimizedimage131216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WICustomerAndMarket</image:caption><image:title>WICustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wallstreetjournal-logo-217x120.png</image:loc><image:caption>wallstreetjournallogo217x120</image:caption><image:title>wallstreetjournallogo217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ESOMAR-Congress-2023-Winner-216x216.jpg</image:loc><image:caption>WIMESOMARCongress2023Winner216x216</image:caption><image:title>WIMESOMARCongress2023Winner216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>MarketingInteractiveAgencyoftheYearWinnerGold2021</image:caption><image:title>WIMmarketinginteractiveagencyoftheyear2021gold216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:caption><image:title>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIMchuttersnapmfo1E7omzkunsplash720x216</image:caption><image:title>WIMchuttersnapmfo1E7omzkunsplash720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>KadenceInternationalisHighlyCommendedforGlobalAgencyofTheYear</image:caption><image:title>WIMGlobalAgencycop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611.jpg</image:loc><image:caption>WHclaybankshwLAI5lRhdMunsplash1e1614876480611</image:caption><image:title>WHclaybankshwLAI5lRhdMunsplash1e1614876480611</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2020</image:caption><image:title>WIMAOTYcrop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIMedwardheuKyzXEc2ksunsplash1814x372</image:caption><image:title>WIMedwardheuKyzXEc2ksunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_uk-hero.jpg</image:loc><image:caption>WIMukhero</image:caption><image:title>WIMukhero</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>KadenceteamcollectingAgencyoftheYearaward</image:caption><image:title>WIMJOE43941216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WIFieldworkServices</image:caption><image:title>WIFieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WIProductDevelopment</image:caption><image:title>WIProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURAInnovationoftheYearaward</image:caption><image:title>WIMFinalistlogoLARGE216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2021</image:caption><image:title>WIMAOTYMR1216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Cindi-Collet-600x600.jpg</image:loc><image:caption>TPCindiCollet600x600</image:caption><image:title>TPCindiCollet600x600</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WLASALOGO2017144x46</image:caption><image:title>WLASALOGO2017144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>MarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMmrsoppies216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WIBrandAndAdvertising</image:caption><image:title>WIBrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WHanastasiadulgierQboRVYU6sfQunsplash12180x1090</image:caption><image:title>WHanastasiadulgierQboRVYU6sfQunsplash12180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>BestDataCollectionFinalistMarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMBestDataCollection216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WIInsightActivation</image:caption><image:title>WIInsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Rupert-Sinclair-300x300.jpg</image:loc><image:caption>RupertSinclair</image:caption><image:title>TPRupertSinclair300x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRSOpperationsAwardsTrophy</image:caption><image:title>WIPmrsoppies2216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wallstreetjournallogo</image:caption><image:title>wallstreetjournallogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_2VP-1440x432.png</image:loc><image:caption>WIM2VP1440x432</image:caption><image:title>WIM2VP1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>QuirksSupplieroftheYearKadenceInternational</image:caption><image:title>WIMQuirkAwards1881216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/uk-hero%20(1).jpg</image:loc><image:caption>ukhero1</image:caption><image:title>ukhero1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Bianca-Abulafia-600x600.jpg</image:loc><image:caption>TPBiancaAbulafia600x600</image:caption><image:title>TPBiancaAbulafia600x600</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagersplayingsport</image:caption><image:title>WIMgirlsonwhiteredjerseyplayinghandgame1634652720x216</image:title></image:image><lastmod>2026-02-06</lastmod></url><url><loc>https://kadence.com/ja/podcast/ep-24-documentation-first-product-philosophy-with-josh-angotti/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Josh%20Headshot.jpg</image:loc><image:caption>JoshHeadshot</image:caption><image:title>JoshHeadshot</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Episode%2024-%20Documentation-First%20Product%20Philosophy%20with%20Josh%20Angotti%20(1)-1.png</image:loc><image:caption>Episode24DocumentationFirstProductPhilosophywithJoshAngotti11</image:caption><image:title>Episode24DocumentationFirstProductPhilosophywithJoshAngotti11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/BL_elusive-consumer-cover-1000x432.png</image:loc><image:caption>BLelusiveconsumercover1000x432</image:caption><image:title>BLelusiveconsumercover1000x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><lastmod>2025-11-05</lastmod></url><url><loc>https://kadence.com/knowledge/unveiling-uks-cost-of-living-study-a-report-summary/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-29.png</image:loc><image:caption>CopyofSampleforblogpost29</image:caption><image:title>CopyofSampleforblogpost29</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20190522-02Q2_PZ6AO2tjZO4Q32mD4Iw-scaled.jpg</image:loc><image:caption>2019052202Q2PZ6AO2tjZO4Q32mD4Iwscaled</image:caption><image:title>2019052202Q2PZ6AO2tjZO4Q32mD4Iwscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972.jpg</image:loc><image:caption>GettyImages910144972</image:caption><image:title>GettyImages910144972</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1283140974.jpg</image:loc><image:caption>GettyImages1283140974</image:caption><image:title>GettyImages1283140974</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><lastmod>2025-09-19</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-mobile-first-surveys-are-transforming-global-market-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled-2.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled2</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20190522-02Q2_PZ6AO2tjZO4Q32mD4Iw-scaled-1.jpg</image:loc><image:caption>2019052202Q2PZ6AO2tjZO4Q32mD4Iwscaled1</image:caption><image:title>2019052202Q2PZ6AO2tjZO4Q32mD4Iwscaled1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Optimize-design-2.png</image:loc><image:caption>Optimizedesign2</image:caption><image:title>Optimizedesign2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-63-2.png</image:loc><image:caption>Sampleforblogpost632</image:caption><image:title>Sampleforblogpost632</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/browsers-1024x452-2.png</image:loc><image:caption>browsers1024x4522</image:caption><image:title>browsers1024x4522</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Designing-Effective-Mobile-First-Surveys-2.png</image:loc><image:caption>DesigningEffectiveMobileFirstSurveys2</image:caption><image:title>DesigningEffectiveMobileFirstSurveys2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Time-on-Mobile-phones-683x1024-2.png</image:loc><image:caption>TimeonMobilephones683x10242</image:caption><image:title>TimeonMobilephones683x10242</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Forsta-1024x620-2.png</image:loc><image:caption>Forsta1024x6202</image:caption><image:title>Forsta1024x6202</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/3-36-1024x535-Sep-19-2025-08-58-35-1491-PM.png</image:loc><image:caption>3361024x535Sep1920250858351491PM</image:caption><image:title>3361024x535Sep1920250858351491PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200604-08empty-concrete-tunnel-through-mosque-1007431-1.jpg</image:loc><image:caption>2020060408emptyconcretetunnelthroughmosque10074311</image:caption><image:title>2020060408emptyconcretetunnelthroughmosque10074311</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><lastmod>2025-10-08</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-power-of-questions-in-design-innovation-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Segments-of-citrus-fruits-1.jpg</image:loc><image:caption>Segmentsofcitrusfruits1</image:caption><image:title>Segmentsofcitrusfruits1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1780092404-1-1.jpg</image:loc><image:caption>GettyImages178009240411</image:caption><image:title>GettyImages178009240411</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/tooth-brush-1024x1024-1.jpg</image:loc><image:caption>toothbrush1024x10241</image:caption><image:title>toothbrush1024x10241</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V7-1024x535-Sep-19-2025-08-16-54-3070-PM.png</image:loc><image:caption>GENZGenZV71024x535Sep1920250816543070PM</image:caption><image:title>GENZGenZV71024x535Sep1920250816543070PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972-2.jpg</image:loc><image:caption>GettyImages9101449722</image:caption><image:title>GettyImages9101449722</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages1162094164scaled</image:caption><image:title>GettyImages1162094164scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-1-1024x535.png</image:loc><image:caption>Submitaresearchbrief</image:caption><image:title>submitaresearchbrief11024x535</image:title></image:image><lastmod>2026-01-27</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-market-research-is-adapting-to-the-attention-economy/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1448284790-1.jpg</image:loc><image:caption>GettyImages14482847901</image:caption><image:title>GettyImages14482847901</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1219583078-2.jpg</image:loc><image:caption>GettyImages12195830782</image:caption><image:title>GettyImages12195830782</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1585279462-1.jpg</image:loc><image:caption>GettyImages15852794621</image:caption><image:title>GettyImages15852794621</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Attention-economy-1.png</image:loc><image:caption>Attentioneconomy1</image:caption><image:title>Attentioneconomy1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-3-1024x535-Sep-19-2025-08-18-07-2749-PM.png</image:loc><image:caption>downloadagencycredentialsorbrochure31024x535Sep1920250818072749PM</image:caption><image:title>downloadagencycredentialsorbrochure31024x535Sep1920250818072749PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Seeds-of-Change-Plant-based-trends-1024x512-4.png</image:loc><image:caption>SeedsofChangePlantbasedtrends1024x5124</image:caption><image:title>SeedsofChangePlantbasedtrends1024x5124</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20191003_Green_brick.jpg</image:loc><image:caption>20191003Greenbrick</image:caption><image:title>20191003Greenbrick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><lastmod>2025-10-09</lastmod></url><url><loc>https://kadence.com/policy/statement-of-applicability-kadence-united-kingdom/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Kadence.com-preview-image.png</image:loc><image:caption>Kadencecompreviewimage</image:caption><image:title>Kadencecompreviewimage</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><lastmod>2025-10-16</lastmod></url><url><loc>https://kadence.com/knowledge/9-types-of-restaurant-patrons-and-their-personas/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Dining-cover-2-300x169-Sep-19-2025-06-22-08-1223-PM.png</image:loc><image:caption>diningpersonas</image:caption><image:title>Diningcover2300x169Sep1920250622081223PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Featured%20Images/GettyImages-1444191538.jpg</image:loc><image:caption>GettyImages1444191538</image:caption><image:title>GettyImages1444191538</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><lastmod>2025-10-06</lastmod></url><url><loc>https://kadence.com/knowledge/navigating-the-uks-consumer-landscape-millennials-to-retirees-who-wants-what/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1283140974.jpg</image:loc><image:caption>GettyImages1283140974</image:caption><image:title>GettyImages1283140974</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-451572543.jpg</image:loc><image:caption>GettyImages451572543</image:caption><image:title>GettyImages451572543</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-64.png</image:loc><image:caption>CopyofSampleforblogpost64</image:caption><image:title>CopyofSampleforblogpost64</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-Modern-Plate-1-1024x535-Sep-19-2025-05-32-30-0464-PM.png</image:loc><image:caption>TheModernPlate11024x535Sep1920250532300464PM</image:caption><image:title>TheModernPlate11024x535Sep1920250532300464PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/3-36-1024x535-Sep-19-2025-05-26-21-5527-PM.png</image:loc><image:caption>3361024x535Sep1920250526215527PM</image:caption><image:title>3361024x535Sep1920250526215527PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Banner-for-Internet-studies-11.png</image:loc><image:caption>BannerforInternetstudies11</image:caption><image:title>BannerforInternetstudies11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><lastmod>2025-10-21</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/why-b2b-brands-are-taking-a-page-from-the-b2c-marketing-playbook/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-1024x535.png</image:loc><image:caption>Submitaresearchbrief</image:caption><image:title>submitaresearchbrief41024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2185776283.jpg</image:loc><image:caption>GettyImages2185776283</image:caption><image:title>GettyImages2185776283</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1557904663-1.jpg</image:loc><image:caption>GettyImages15579046631</image:caption><image:title>GettyImages15579046631</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V5-1-1024x535-Sep-19-2025-04-36-31-0640-PM.png</image:loc><image:caption>GENZGenZV511024x535Sep1920250436310640PM</image:caption><image:title>GENZGenZV511024x535Sep1920250436310640PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/siora-photography-cixohzDpNIo-unsplash-scaled.jpg</image:loc><image:caption>sioraphotographycixohzDpNIounsplashscaled</image:caption><image:title>sioraphotographycixohzDpNIounsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/knowledge/maximising-insights-with-cati/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972.jpg</image:loc><image:caption>GettyImages910144972</image:caption><image:title>GettyImages910144972</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages1162094164scaled</image:caption><image:title>GettyImages1162094164scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-66.png</image:loc><image:caption>Sampleforblogpost66</image:caption><image:title>Sampleforblogpost66</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/US-1024x535-Sep-17-2025-03-47-30-2347-AM.png</image:loc><image:caption>US1024x535Sep1720250347302347AM</image:caption><image:title>US1024x535Sep1720250347302347AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-1024x535.png</image:loc><image:caption>Submitaresearchbrief</image:caption><image:title>submitaresearchbrief41024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-1024x535-Sep-17-2025-03-48-38-5151-AM.png</image:loc><image:caption>11024x535Sep1720250348385151AM</image:caption><image:title>11024x535Sep1720250348385151AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1464550329.jpg</image:loc><image:caption>GettyImages1464550329</image:caption><image:title>GettyImages1464550329</image:title></image:image><lastmod>2026-01-30</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/packaging-psychology-understanding-how-shoppers-think-and-behave/</loc><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2089465288.jpg</image:loc><image:caption>GettyImages2089465288</image:caption><image:title>GettyImages2089465288</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1181405477.jpg</image:loc><image:caption>GettyImages1181405477</image:caption><image:title>GettyImages1181405477</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1404266542-1-2.jpg</image:loc><image:caption>GettyImages140426654212</image:caption><image:title>GettyImages140426654212</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><lastmod>2025-09-29</lastmod></url><url><loc>https://kadence.com/case-study/supporting-a-global-pet-nutrition-leader-in-redesigning-their-packaging</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_OnlineAsia_580x580.png</image:loc><image:caption>WHOnlineAsia580x580</image:caption><image:title>WHOnlineAsia580x580</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/admin-ajax%20(10).png</image:loc><image:caption>adminajax10</image:caption><image:title>adminajax10</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2223656176.jpg</image:loc><image:caption>GettyImages2223656176</image:caption><image:title>GettyImages2223656176</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-2205407624.jpg</image:loc><image:caption>GettyImages2205407624</image:caption><image:title>GettyImages2205407624</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><lastmod>2025-12-10</lastmod></url><url><loc>https://kadence.com/knowledge/segmenting-success-unlocking-the-8-key-market-segments-for-diverse-industries/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/6-16-1024x535-Sep-16-2025-08-59-54-7723-AM.png</image:loc><image:caption>6161024x535Sep1620250859547723AM</image:caption><image:title>6161024x535Sep1620250859547723AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V7-1024x535-Sep-16-2025-09-14-04-1890-AM.png</image:loc><image:caption>GENZGenZV71024x535Sep1620250914041890AM</image:caption><image:title>GENZGenZV71024x535Sep1620250914041890AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1370432427.jpg</image:loc><image:caption>GettyImages1370432427</image:caption><image:title>GettyImages1370432427</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Segments-of-citrus-fruits.jpg</image:loc><image:caption>Segmentsofcitrusfruits</image:caption><image:title>Segmentsofcitrusfruits</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-34.png</image:loc><image:caption>Sampleforblogpost34</image:caption><image:title>Sampleforblogpost34</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-22.png</image:loc><image:caption>CopyofSampleforblogpost22</image:caption><image:title>CopyofSampleforblogpost22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><lastmod>2025-09-21</lastmod></url><url><loc>https://kadence.com/knowledge/inside-the-urban-shift-reshaping-consumer-demand/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1182904348.jpg</image:loc><image:caption>GettyImages1182904348</image:caption><image:title>GettyImages1182904348</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-60.png</image:loc><image:caption>Sampleforblogpost60</image:caption><image:title>Sampleforblogpost60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Tier-2-cities-are-not-spending-less%E2%80%94just-spending-differently_-1-307x1024.png</image:loc><image:caption>Tier2citiesarenotspendinglessjustspendingdifferently1307x1024</image:caption><image:title>Tier2citiesarenotspendinglessjustspendingdifferently1307x1024</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Types-of-Grocery-Shoppers-1024x535-3.png</image:loc><image:caption>TypesofGroceryShoppers1024x5353</image:caption><image:title>TypesofGroceryShoppers1024x5353</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1.jpg</image:loc><image:caption>20200129Header1</image:caption><image:title>20200129Header1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1-1024x536-Sep-10-2025-04-03-29-3286-PM.png</image:loc><image:caption>submitaresearchbrief211024x536Sep1020250403293286PM</image:caption><image:title>submitaresearchbrief211024x536Sep1020250403293286PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><lastmod>2025-09-20</lastmod></url><url><loc>https://kadence.com/en-us/office/market-research-agency-minneapolis</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ESOMAR-Congress-2023-Winner-216x216.jpg</image:loc><image:caption>WIMESOMARCongress2023Winner216x216</image:caption><image:title>WIMESOMARCongress2023Winner216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURAInnovationoftheYearaward</image:caption><image:title>WIMFinalistlogoLARGE216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagersplayingsport</image:caption><image:title>WIMgirlsonwhiteredjerseyplayinghandgame1634652720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090.jpg</image:loc><image:caption>WHshanelahiDDiLYtF88wunsplashscaled2180x1090</image:caption><image:title>WHshanelahiDDiLYtF88wunsplashscaled2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIMchuttersnapmfo1E7omzkunsplash720x216</image:caption><image:title>WIMchuttersnapmfo1E7omzkunsplash720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2020</image:caption><image:title>WIMAOTYcrop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRSOpperationsAwardsTrophy</image:caption><image:title>WIPmrsoppies2216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2021</image:caption><image:title>WIMAOTYMR1216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>QuirksSupplieroftheYearKadenceInternational</image:caption><image:title>WIMQuirkAwards1881216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WIProductDevelopment</image:caption><image:title>WIProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>KadenceteamcollectingAgencyoftheYearaward</image:caption><image:title>WIMJOE43941216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:caption><image:title>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WHanastasiadulgierQboRVYU6sfQunsplash12180x1090</image:caption><image:title>WHanastasiadulgierQboRVYU6sfQunsplash12180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>KadenceInternationalisHighlyCommendedforGlobalAgencyofTheYear</image:caption><image:title>WIMGlobalAgencycop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WLASALOGO2017144x46</image:caption><image:title>WLASALOGO2017144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>KadenceInternationalMarketResearchAgencyoftheYearSingapore</image:caption><image:title>WIMOptimizedimage131216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WICustomerAndMarket</image:caption><image:title>WICustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>BestDataCollectionFinalistMarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMBestDataCollection216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wallstreetjournallogo</image:caption><image:title>wallstreetjournallogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wallstreetjournal-logo-217x120.png</image:loc><image:caption>wallstreetjournallogo217x120</image:caption><image:title>wallstreetjournallogo217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611.jpg</image:loc><image:caption>WHclaybankshwLAI5lRhdMunsplash1e1614876480611</image:caption><image:title>WHclaybankshwLAI5lRhdMunsplash1e1614876480611</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>MarketingInteractiveAgencyoftheYearWinnerGold2021</image:caption><image:title>WIMmarketinginteractiveagencyoftheyear2021gold216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:caption><image:title>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WIFieldworkServices</image:caption><image:title>WIFieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WIBrandAndAdvertising</image:caption><image:title>WIBrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIMedwardheuKyzXEc2ksunsplash1814x372</image:caption><image:title>WIMedwardheuKyzXEc2ksunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WIInsightActivation</image:caption><image:title>WIInsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090.jpg</image:loc><image:caption>WIMphotoofpeopleleaningonwoodentable31846142180x1090</image:caption><image:title>WIMphotoofpeopleleaningonwoodentable31846142180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>MarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMmrsoppies216x216</image:title></image:image><lastmod>2026-03-19</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-top-five-challenges-in-international-market-research-solved/</loc><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/siora-photography-cixohzDpNIo-unsplash-scaled.jpg</image:loc><image:caption>sioraphotographycixohzDpNIounsplashscaled</image:caption><image:title>sioraphotographycixohzDpNIounsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Kadence-Icon-380x380.png</image:loc><image:caption>KadenceIcon380x380</image:caption><image:title>KadenceIcon380x380</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611-1.jpg</image:loc><image:caption>claybankshwLAI5lRhdMunsplash1e16148764806111</image:caption><image:title>claybankshwLAI5lRhdMunsplash1e16148764806111</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1219583078-2.jpg</image:loc><image:caption>GettyImages12195830782</image:caption><image:title>GettyImages12195830782</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><lastmod>2025-09-25</lastmod></url><url><loc>https://kadence.com/policy/customer-privacy-policy-uk/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence.com-preview-image%20(1)-2.png</image:loc><image:caption>Kadencecompreviewimage12</image:caption><image:title>Kadencecompreviewimage12</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><lastmod>2026-03-24</lastmod></url><url><loc>https://kadence.com/knowledge/generational-shifts-towards-homeownership-in-the-philippines/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Blog-1-Growth-Forecast-1024x512.png</image:loc><image:caption>Blog1GrowthForecast1024x512</image:caption><image:title>Blog1GrowthForecast1024x512</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-1024x535.png</image:loc><image:caption>Submitaresearchbrief</image:caption><image:title>submitaresearchbrief41024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/General-1024x512-2.png</image:loc><image:caption>General1024x5122</image:caption><image:title>General1024x5122</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-99.png</image:loc><image:caption>Sampleforblogpost99</image:caption><image:title>Sampleforblogpost99</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Blog-1-Inflation-962x1024.png</image:loc><image:caption>Blog1Inflation962x1024</image:caption><image:title>Blog1Inflation962x1024</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/John%20Rave%20Magalang.webp</image:loc><image:caption>JohnRaveMagalang</image:caption><image:title>JohnRaveMagalang</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Globalcountry-call-outs-for-Sustainability-page-3-1024x1024.png</image:loc><image:caption>GlobalcountrycalloutsforSustainabilitypage31024x1024</image:caption><image:title>GlobalcountrycalloutsforSustainabilitypage31024x1024</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/308019802_3308917629366487_246325423475198821_n-1024x390.jpg</image:loc><image:caption>3080198023308917629366487246325423475198821n1024x390</image:caption><image:title>3080198023308917629366487246325423475198821n1024x390</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1181405477.jpg</image:loc><image:caption>GettyImages1181405477</image:caption><image:title>GettyImages1181405477</image:title></image:image><lastmod>2025-10-23</lastmod></url><url><loc>https://kadence.com/en-us/office/market-research-agency-dallas</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090.jpg</image:loc><image:caption>WHshanelahiDDiLYtF88wunsplashscaled2180x1090</image:caption><image:title>WHshanelahiDDiLYtF88wunsplashscaled2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>BestDataCollectionFinalistMarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMBestDataCollection216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611.jpg</image:loc><image:caption>WHclaybankshwLAI5lRhdMunsplash1e1614876480611</image:caption><image:title>WHclaybankshwLAI5lRhdMunsplash1e1614876480611</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2021</image:caption><image:title>WIMAOTYMR1216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>MarketingInteractiveAgencyoftheYearWinnerGold2021</image:caption><image:title>WIMmarketinginteractiveagencyoftheyear2021gold216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:caption><image:title>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wallstreetjournallogo</image:caption><image:title>wallstreetjournallogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagersplayingsport</image:caption><image:title>WIMgirlsonwhiteredjerseyplayinghandgame1634652720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ESOMAR-Congress-2023-Winner-216x216.jpg</image:loc><image:caption>WIMESOMARCongress2023Winner216x216</image:caption><image:title>WIMESOMARCongress2023Winner216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIMchuttersnapmfo1E7omzkunsplash720x216</image:caption><image:title>WIMchuttersnapmfo1E7omzkunsplash720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>MarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMmrsoppies216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WIBrandAndAdvertising</image:caption><image:title>WIBrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURAInnovationoftheYearaward</image:caption><image:title>WIMFinalistlogoLARGE216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIMedwardheuKyzXEc2ksunsplash1814x372</image:caption><image:title>WIMedwardheuKyzXEc2ksunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>KadenceInternationalisHighlyCommendedforGlobalAgencyofTheYear</image:caption><image:title>WIMGlobalAgencycop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WIFieldworkServices</image:caption><image:title>WIFieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2020</image:caption><image:title>WIMAOTYcrop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WIProductDevelopment</image:caption><image:title>WIProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:caption><image:title>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WIInsightActivation</image:caption><image:title>WIInsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>KadenceteamcollectingAgencyoftheYearaward</image:caption><image:title>WIMJOE43941216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>QuirksSupplieroftheYearKadenceInternational</image:caption><image:title>WIMQuirkAwards1881216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WHanastasiadulgierQboRVYU6sfQunsplash12180x1090</image:caption><image:title>WHanastasiadulgierQboRVYU6sfQunsplash12180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WICustomerAndMarket</image:caption><image:title>WICustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WLASALOGO2017144x46</image:caption><image:title>WLASALOGO2017144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>KadenceInternationalMarketResearchAgencyoftheYearSingapore</image:caption><image:title>WIMOptimizedimage131216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wallstreetjournal-logo-217x120.png</image:loc><image:caption>wallstreetjournallogo217x120</image:caption><image:title>wallstreetjournallogo217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090.jpg</image:loc><image:caption>WIMphotoofpeopleleaningonwoodentable31846142180x1090</image:caption><image:title>WIMphotoofpeopleleaningonwoodentable31846142180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRSOpperationsAwardsTrophy</image:caption><image:title>WIPmrsoppies2216x216</image:title></image:image><lastmod>2026-03-02</lastmod></url><url><loc>https://kadence.com/knowledge/when-loyalty-programs-fall-short-why-undying-loyalty-isnt-always-worth-it/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-future-of-the-home-gym-2-1024x535-4.png</image:loc><image:caption>Thefutureofthehomegym21024x5354</image:caption><image:title>Thefutureofthehomegym21024x5354</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Types-of-Loyalty-Programs-1-1-1024x1024.png</image:loc><image:caption>TypesofLoyaltyPrograms111024x1024</image:caption><image:title>TypesofLoyaltyPrograms111024x1024</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1219583078.jpg</image:loc><image:caption>GettyImages1219583078</image:caption><image:title>GettyImages1219583078</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/About-face_social-media-_About-face-1-04-2-1024x535-Sep-16-2025-09-06-27-4822-AM.png</image:loc><image:caption>AboutfacesocialmediaAboutface10421024x535Sep1620250906274822AM</image:caption><image:title>AboutfacesocialmediaAboutface10421024x535Sep1620250906274822AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-12.png</image:loc><image:caption>CopyofSampleforblogpost12</image:caption><image:title>CopyofSampleforblogpost12</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-505797918.jpg</image:loc><image:caption>GettyImages505797918</image:caption><image:title>GettyImages505797918</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Types-of-Loyalty-Programs-2-1-1024x1024.png</image:loc><image:caption>TypesofLoyaltyPrograms211024x1024</image:caption><image:title>TypesofLoyaltyPrograms211024x1024</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><lastmod>2025-09-18</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-thailand-is-strategically-positioned-for-international-expansion/</loc><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/siora-photography-cixohzDpNIo-unsplash-scaled.jpg</image:loc><image:caption>sioraphotographycixohzDpNIounsplashscaled</image:caption><image:title>sioraphotographycixohzDpNIounsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200604-07dan-freeman-G4E6PcOt4Ps-unsplash-1.jpg</image:loc><image:caption>2020060407danfreemanG4E6PcOt4Psunsplash1</image:caption><image:title>2020060407danfreemanG4E6PcOt4Psunsplash1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1132442986-scaled-2.jpg</image:loc><image:caption>GettyImages1132442986scaled2</image:caption><image:title>GettyImages1132442986scaled2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><lastmod>2025-10-08</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/why-every-market-researcher-should-think-like-a-data-scientist/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/thisisengineering-raeng-DbLlKd8u2Rw-unsplash-scaled-1.jpg</image:loc><image:caption>thisisengineeringraengDbLlKd8u2Rwunsplashscaled1</image:caption><image:title>thisisengineeringraengDbLlKd8u2Rwunsplashscaled1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972-2.jpg</image:loc><image:caption>GettyImages9101449722</image:caption><image:title>GettyImages9101449722</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V7-1024x535-Sep-19-2025-06-41-42-1606-PM.png</image:loc><image:caption>GENZGenZV71024x535Sep1920250641421606PM</image:caption><image:title>GENZGenZV71024x535Sep1920250641421606PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-2-1-1024x535-Sep-19-2025-06-27-15-9995-PM.png</image:loc><image:caption>1211024x535Sep1920250627159995PM</image:caption><image:title>1211024x535Sep1920250627159995PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-13-1.png</image:loc><image:caption>CopyofSampleforblogpost131</image:caption><image:title>CopyofSampleforblogpost131</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><lastmod>2025-09-23</lastmod></url><url><loc>https://kadence.com/office/market-research-agency-austin</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>KadenceInternationalisHighlyCommendedforGlobalAgencyofTheYear</image:caption><image:title>WIMGlobalAgencycop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>KadenceteamcollectingAgencyoftheYearaward</image:caption><image:title>WIMJOE43941216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2021</image:caption><image:title>WIMAOTYMR1216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2020</image:caption><image:title>WIMAOTYcrop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090.jpg</image:loc><image:caption>WIMphotoofpeopleleaningonwoodentable31846142180x1090</image:caption><image:title>WIMphotoofpeopleleaningonwoodentable31846142180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wallstreetjournallogo</image:caption><image:title>wallstreetjournallogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WIBrandAndAdvertising</image:caption><image:title>WIBrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:caption><image:title>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WHanastasiadulgierQboRVYU6sfQunsplash12180x1090</image:caption><image:title>WHanastasiadulgierQboRVYU6sfQunsplash12180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>QuirksSupplieroftheYearKadenceInternational</image:caption><image:title>WIMQuirkAwards1881216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090.jpg</image:loc><image:caption>WHshanelahiDDiLYtF88wunsplashscaled2180x1090</image:caption><image:title>WHshanelahiDDiLYtF88wunsplashscaled2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:caption><image:title>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WIProductDevelopment</image:caption><image:title>WIProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIMchuttersnapmfo1E7omzkunsplash720x216</image:caption><image:title>WIMchuttersnapmfo1E7omzkunsplash720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>KadenceInternationalMarketResearchAgencyoftheYearSingapore</image:caption><image:title>WIMOptimizedimage131216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WIFieldworkServices</image:caption><image:title>WIFieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagersplayingsport</image:caption><image:title>WIMgirlsonwhiteredjerseyplayinghandgame1634652720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WICustomerAndMarket</image:caption><image:title>WICustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIMedwardheuKyzXEc2ksunsplash1814x372</image:caption><image:title>WIMedwardheuKyzXEc2ksunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>BestDataCollectionFinalistMarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMBestDataCollection216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>MarketingInteractiveAgencyoftheYearWinnerGold2021</image:caption><image:title>WIMmarketinginteractiveagencyoftheyear2021gold216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WIInsightActivation</image:caption><image:title>WIInsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ESOMAR-Congress-2023-Winner-216x216.jpg</image:loc><image:caption>WIMESOMARCongress2023Winner216x216</image:caption><image:title>WIMESOMARCongress2023Winner216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WLASALOGO2017144x46</image:caption><image:title>WLASALOGO2017144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wallstreetjournal-logo-217x120.png</image:loc><image:caption>wallstreetjournallogo217x120</image:caption><image:title>wallstreetjournallogo217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>MarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMmrsoppies216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRSOpperationsAwardsTrophy</image:caption><image:title>WIPmrsoppies2216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611.jpg</image:loc><image:caption>WHclaybankshwLAI5lRhdMunsplash1e1614876480611</image:caption><image:title>WHclaybankshwLAI5lRhdMunsplash1e1614876480611</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURAInnovationoftheYearaward</image:caption><image:title>WIMFinalistlogoLARGE216x216</image:title></image:image><lastmod>2026-03-17</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/digital-citizens-expect-consumer-grade-experiences/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-Fast-Food-Flip-TREND-3-Climate-Positive-600x300-Sep-19-2025-05-31-36-4878-PM.png</image:loc><image:caption>TheFastFoodFlipTREND3ClimatePositive600x300Sep1920250531364878PM</image:caption><image:title>TheFastFoodFlipTREND3ClimatePositive600x300Sep1920250531364878PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Gov-One-UK-UX-case-study.png</image:loc><image:caption>GovOneUKUXcasestudy</image:caption><image:title>GovOneUKUXcasestudy</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/SingPass%20integration%20UX%20case%20study.png</image:loc><image:caption>SingPassintegrationUXcasestudy</image:caption><image:title>SingPassintegrationUXcasestudy</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/DigiLocker%20India%20Government%20UX%20case%20study.png</image:loc><image:caption>DigiLockerIndiaGovernmentUXcasestudy</image:caption><image:title>DigiLockerIndiaGovernmentUXcasestudy</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2089465288.jpg</image:loc><image:caption>GettyImages2089465288</image:caption><image:title>GettyImages2089465288</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2180083152.jpg</image:loc><image:caption>GettyImages2180083152</image:caption><image:title>GettyImages2180083152</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported%20sitepage%20images/Banner-1920-x-900-px-1a-3-e1730907798468.png</image:loc><image:caption>Banner1920x900px1a3e1730907798468</image:caption><image:title>Banner1920x900px1a3e1730907798468</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535.png</image:loc><image:caption>submityourbrief</image:caption><image:title>submitaresearchbrief21024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2220539132.jpg</image:loc><image:caption>GettyImages2220539132</image:caption><image:title>GettyImages2220539132</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><lastmod>2025-11-06</lastmod></url><url><loc>https://kadence.com/ja/sector/technology/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_Technology-Sector-46x46.png</image:loc><image:caption>ICTechnologySector46x46</image:caption><image:title>ICTechnologySector46x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogosvg392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRSOpperationsAwardsTrophy</image:caption><image:title>WIPmrsoppies2216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogo288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:caption><image:title>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled-2.jpg</image:loc><image:caption>GettyImages1162094164scaled2</image:caption><image:title>GettyImages1162094164scaled2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2020</image:caption><image:title>WIMAOTYcrop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>KadenceInternationalisHighlyCommendedforGlobalAgencyofTheYear</image:caption><image:title>WIMGlobalAgencycop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>KadenceUKofficeteam</image:caption><image:title>WIMUKOffice88x8813</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_product-testing.svg</image:loc><image:caption>WIproducttesting</image:caption><image:title>WIproducttesting</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>JapanTokyo</image:caption><image:title>WIMJapanOffice88x88006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>KadenceVietnam</image:caption><image:title>WIMVietnamOffice15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIMTestimonials3304x304002</image:caption><image:title>WIMTestimonials3304x304002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_EllieTehrani_300x300.jpg</image:loc><image:caption>EllieTehrani</image:caption><image:title>TPEllieTehrani300x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/AI-in%20Japan.jpg</image:loc><image:caption>AIinJapan</image:caption><image:title>AIinJapan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>KadenceIndonesia</image:caption><image:title>WIMIndonesiaOffice88x885</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_SegmentationSimple.svg</image:loc><image:caption>WISegmentationSimple</image:caption><image:title>WISegmentationSimple</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wallstreetjournallogo</image:caption><image:title>wallstreetjournallogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Unilever-food-solutions-300x113.png</image:loc><image:caption>unileverfoodsolutions</image:caption><image:title>WLUnileverfoodsolutions300x113</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_OpportunityIdentification.svg</image:loc><image:caption>WIOpportunityIdentification</image:caption><image:title>WIOpportunityIdentification</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>KadenceIndiaofficeteam</image:caption><image:title>WIMIndiaOffice88x88002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>MarketresearchinAsia</image:caption><image:title>WIMPhilippinesOffice88x88009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>KadenceSingaporeofficeteam</image:caption><image:title>WIMKadenceSingaporeoffice88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL1200pxSamsungwordmarksvg144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLdiscoverchannellogo392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>KadenceInternationalMarketResearchAgencyoftheYearSingapore</image:caption><image:title>WIMOptimizedimage131216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>KadenceIndonesiaofficeteam</image:caption><image:title>WIMIndonesiaOffice88x884</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>KadenceChina</image:caption><image:title>WIMarticle88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>KadencePhilippinesofficeteam</image:caption><image:title>WIMPhilippinesOffice88x88008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>QuirksSupplieroftheYearKadenceInternational</image:caption><image:title>WIMQuirkAwards1881216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>ConductingOnlineResearchinAsia2</image:caption><image:title>WIMConductingOnlineResearchinAsia2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UKoffice</image:caption><image:title>WIMUKOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>KadenceUSAteamphoto</image:caption><image:title>WIMUSOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>BestDataCollectionFinalistMarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMBestDataCollection216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>KadenceChinaofficeteam</image:caption><image:title>WIMKadenceChina88x88001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/yoodo_gobear.png</image:loc><image:caption>yoodogobear</image:caption><image:title>yoodogobear</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/bloomberg%20logo.png</image:loc><image:caption>bloomberglogo</image:caption><image:title>bloomberglogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIMTestimonials3903x651001</image:caption><image:title>WIMTestimonials3903x651001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>KadenceIndia</image:caption><image:title>WIMIndiaOffice88x88003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Technology_1090x545.png</image:loc><image:caption>Technology</image:caption><image:title>WIMTechnology1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>KadenceThailand</image:caption><image:title>WIMThailandOffice88x8811</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-392x69-Sep-26-2025-05-27-04-1839-AM.png</image:loc><image:caption>PanasonicLogosvg392x69Sep2620250527041839AM</image:caption><image:title>PanasonicLogosvg392x69Sep2620250527041839AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premiumhomeappliancesfridgewashingmachine</image:caption><image:title>WIMPremiumhomeappliancesfridgewashingmachine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WLMarsInclogo2019392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>ashopinTokyoJapan</image:caption><image:title>WIMJapanOffice88x88007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIMchuttersnapmfo1E7omzkunsplash720x216</image:caption><image:title>WIMchuttersnapmfo1E7omzkunsplash720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><lastmod>2025-10-03</lastmod></url><url><loc>https://kadence.com/office/market-research-agency-mumbai</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/shan-elahi-DDiLYt_F88w-unsplash-scaled%20(1).jpg</image:loc><image:caption>shanelahiDDiLYtF88wunsplashscaled1</image:caption><image:title>shanelahiDDiLYtF88wunsplashscaled1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_project.svg</image:loc><image:caption>WIproject</image:caption><image:title>WIproject</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Gateway%20Of%20India%20-%20Mumbai.jpg</image:loc><image:caption>GatewayOfIndiaMumbai</image:caption><image:title>GatewayOfIndiaMumbai</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_location-1.svg</image:loc><image:caption>WIlocation1</image:caption><image:title>WIlocation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/havells%20logo.png</image:loc><image:caption>havellslogo</image:caption><image:title>havellslogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WIBrandAndAdvertising</image:caption><image:title>WIBrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_justin-chrn-Fj0HNCtVcMY-unsplash-1440x432.jpg</image:loc><image:caption>WHjustinchrnFj0HNCtVcMYunsplash1440x432</image:caption><image:title>WHjustinchrnFj0HNCtVcMYunsplash1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>ConductingOnlineResearchinAsia2</image:caption><image:title>WIMConductingOnlineResearchinAsia2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WIFieldworkServices</image:caption><image:title>WIFieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIMedwardheuKyzXEc2ksunsplash1814x372</image:caption><image:title>WIMedwardheuKyzXEc2ksunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611-814x372.jpg</image:loc><image:caption>WIMclaybankshwLAI5lRhdMunsplash1e1614876480611814x372</image:caption><image:title>WIMclaybankshwLAI5lRhdMunsplash1e1614876480611814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WIProductDevelopment</image:caption><image:title>WIProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Havells_Logo.svg-364x240.png</image:loc><image:caption>Havells</image:caption><image:title>WL1200pxHavellsLogosvg364x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premiumhomeappliancesfridgewashingmachine</image:caption><image:title>WIMPremiumhomeappliancesfridgewashingmachine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_real-estate.svg</image:loc><image:caption>WIrealestate</image:caption><image:title>WIrealestate</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/vital-strategies-logo.png</image:loc><image:caption>vitalstrategieslogo</image:caption><image:title>vitalstrategieslogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_cup.svg</image:loc><image:caption>WIcup</image:caption><image:title>WIcup</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:caption><image:title>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WIInsightActivation</image:caption><image:title>WIInsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_chat.svg</image:loc><image:caption>chat</image:caption><image:title>WIchat</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432.jpg</image:loc><image:caption>Plug</image:caption><image:title>WIMpaulhanaokaRJkKjLu8I9Iunsplash1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WICustomerAndMarket</image:caption><image:title>WICustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_languages.svg</image:loc><image:caption>WIlanguages</image:caption><image:title>WIlanguages</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_global.svg</image:loc><image:caption>WIglobal</image:caption><image:title>WIglobal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WHanastasiadulgierQboRVYU6sfQunsplash12180x1090</image:caption><image:title>WHanastasiadulgierQboRVYU6sfQunsplash12180x1090</image:title></image:image><lastmod>2026-01-20</lastmod></url><url><loc>https://kadence.com/knowledge/a-market-research-guide-to-navigating-the-thrill-of-new-product-development/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Market-research-helps-validate-the-need-for-a-new-product-ensuring-the-idea-is-innovative-viable-and-necessary-from-a-consumer-perspective-410x1024.png</image:loc><image:caption>Marketresearchhelpsvalidatetheneedforanewproductensuringtheideaisinnovativeviableandnecessaryfromaconsumerperspective410x1024</image:caption><image:title>Marketresearchhelpsvalidatetheneedforanewproductensuringtheideaisinnovativeviableandnecessaryfromaconsumerperspective410x1024</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Cover-page-9-Fashion-Personas-1024x576-2.png</image:loc><image:caption>Coverpage9FashionPersonas1024x5762</image:caption><image:title>Coverpage9FashionPersonas1024x5762</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-62.png</image:loc><image:caption>Sampleforblogpost62</image:caption><image:title>Sampleforblogpost62</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/3-36-1024x535-4.png</image:loc><image:caption>3361024x5354</image:caption><image:title>3361024x5354</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><lastmod>2026-02-18</lastmod></url><url><loc>https://kadence.com/en-us/sector/kids-and-youth/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>KadenceIndiaofficeteam</image:caption><image:title>WIMIndiaOffice88x88002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>MarketresearchinAsia</image:caption><image:title>WIMPhilippinesOffice88x88009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>QuirksSupplieroftheYearKadenceInternational</image:caption><image:title>WIMQuirkAwards1881216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kids-Youth-1090x545.png</image:loc><image:caption>KidsYouth</image:caption><image:title>WIMKidsYouth1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-2025-03-10T160418_568-1.png</image:loc><image:caption>CopyofSampleforblogpost20250310T1604185681</image:caption><image:title>CopyofSampleforblogpost20250310T1604185681</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLdiscoverchannellogo392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>KadenceInternationalMarketResearchAgencyoftheYearSingapore</image:caption><image:title>WIMOptimizedimage131216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1954175226-2.jpg</image:loc><image:caption>GettyImages19541752262</image:caption><image:title>GettyImages19541752262</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/treatwell.png</image:loc><image:caption>treatwell</image:caption><image:title>treatwell</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-80-2.png</image:loc><image:caption>CopyofSampleforblogpost802</image:caption><image:title>CopyofSampleforblogpost802</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/AOTY_MR1-432x432-1.jpg</image:loc><image:caption>AOTYMR1432x4321</image:caption><image:title>AOTYMR1432x4321</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Finalist-logo-LARGE-432x432.jpg</image:loc><image:caption>FinalistlogoLARGE432x432</image:caption><image:title>FinalistlogoLARGE432x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>BestDataCollectionFinalistMarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMBestDataCollection216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>JapanTokyo</image:caption><image:title>WIMJapanOffice88x88006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Education-1440x432.jpg</image:loc><image:caption>WIMEducation1440x432</image:caption><image:title>WIMEducation1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>KadenceChina</image:caption><image:title>WIMarticle88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>ConductingOnlineResearchinAsia2</image:caption><image:title>WIMConductingOnlineResearchinAsia2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>KadenceChinaofficeteam</image:caption><image:title>WIMKadenceChina88x88001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>KadenceIndonesia</image:caption><image:title>WIMIndonesiaOffice88x885</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>KadenceUSAteamphoto</image:caption><image:title>WIMUSOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_logo-d-smu.svg</image:loc><image:caption>WLlogodsmu</image:caption><image:title>WLlogodsmu</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UKoffice</image:caption><image:title>WIMUKOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>ashopinTokyoJapan</image:caption><image:title>WIMJapanOffice88x88007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>KadenceVietnam</image:caption><image:title>WIMVietnamOffice15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_UsageAndAttitudeStudies.svg</image:loc><image:caption>WIUsageAndAttitudeStudies</image:caption><image:title>WIUsageAndAttitudeStudies</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_concept-testing.svg</image:loc><image:caption>WIconcepttesting</image:caption><image:title>WIconcepttesting</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/JOE_4394-1-432x432-1.jpg</image:loc><image:caption>JOE43941432x4321</image:caption><image:title>JOE43941432x4321</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerUnderstanding.svg</image:loc><image:caption>WICustomerUnderstanding</image:caption><image:title>WICustomerUnderstanding</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagersplayingsport</image:caption><image:title>WIMgirlsonwhiteredjerseyplayinghandgame1634652720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRSOpperationsAwardsTrophy</image:caption><image:title>WIPmrsoppies2216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WLMarsInclogo2019392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>KadencePhilippinesofficeteam</image:caption><image:title>WIMPhilippinesOffice88x88008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>KadenceIndonesiaofficeteam</image:caption><image:title>WIMIndonesiaOffice88x884</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogo288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1386719561-2.jpg</image:loc><image:caption>GettyImages13867195612</image:caption><image:title>GettyImages13867195612</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIMTestimonials3304x304002</image:caption><image:title>WIMTestimonials3304x304002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>KadenceIndia</image:caption><image:title>WIMIndiaOffice88x88003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIMTestimonials3903x651001</image:caption><image:title>WIMTestimonials3903x651001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2020</image:caption><image:title>WIMAOTYcrop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>KadenceSingaporeofficeteam</image:caption><image:title>WIMKadenceSingaporeoffice88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/bloomberg%20logo.png</image:loc><image:caption>bloomberglogo</image:caption><image:title>bloomberglogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1144234644-2.jpg</image:loc><image:caption>GettyImages11442346442</image:caption><image:title>GettyImages11442346442</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Bianca%20Abulafia.jpg</image:loc><image:caption>BiancaAbulafia</image:caption><image:title>BiancaAbulafia</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WI_Bloomberg_Media_300x94.jpg</image:loc><image:caption>BloombergMedia</image:caption><image:title>WIBloombergMedia300x94</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_Kids-children.svg</image:loc><image:caption>ICKidschildren</image:caption><image:title>ICKidschildren</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>KadenceUKofficeteam</image:caption><image:title>WIMUKOffice88x8813</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL1200pxSamsungwordmarksvg144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>KadenceInternationalisHighlyCommendedforGlobalAgencyofTheYear</image:caption><image:title>WIMGlobalAgencycop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-392x126.png</image:loc><image:caption>WLASALOGO2017392x126</image:caption><image:title>WLASALOGO2017392x126</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>KadenceThailand</image:caption><image:title>WIMThailandOffice88x8811</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/marketing-interactive-agency-of-the-year-2021-gold-432x432-1.jpg</image:loc><image:caption>marketinginteractiveagencyoftheyear2021gold432x4321</image:caption><image:title>marketinginteractiveagencyoftheyear2021gold432x4321</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432.jpg</image:loc><image:caption>BloombergNeuroscience</image:caption><image:title>WIMballshapedcirclecloseupdark414860copy1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216.jpg</image:loc><image:caption>WIMdebbyhudsonjcc8sxK2Adwunsplash1720x216</image:caption><image:title>WIMdebbyhudsonjcc8sxK2Adwunsplash1720x216</image:title></image:image><lastmod>2025-10-03</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-shifting-tides-of-streaming-across-the-us-uk-and-southeast-asia/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Streaming-Shows-Regional-viewing-Trends--630x1024-1.png</image:loc><image:caption>StreamingShowsRegionalviewingTrends630x10241</image:caption><image:title>StreamingShowsRegionalviewingTrends630x10241</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-2025-02-13T100943_739-1.png</image:loc><image:caption>CopyofSampleforblogpost20250213T1009437391</image:caption><image:title>CopyofSampleforblogpost20250213T1009437391</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535.png</image:loc><image:caption>submityourbrief</image:caption><image:title>submitaresearchbrief21024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/How-millennials-love-eco-conscious-brands_-2-1-1024x512.png</image:loc><image:caption>Howmillennialsloveecoconsciousbrands</image:caption><image:title>Howmillennialsloveecoconsciousbrands211024x512</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1219583078-2.jpg</image:loc><image:caption>GettyImages12195830782</image:caption><image:title>GettyImages12195830782</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2207736167.jpg</image:loc><image:caption>GettyImages2207736167</image:caption><image:title>GettyImages2207736167</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><lastmod>2025-10-28</lastmod></url><url><loc>https://kadence.com/en-us/podcast/ep-18-cracking-the-consumer-code-lessons-from-applebees-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/BL_elusive-consumer-cover-1000x432.png</image:loc><image:caption>BLelusiveconsumercover1000x432</image:caption><image:title>BLelusiveconsumercover1000x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jill%20M.jpeg</image:loc><image:caption>JillM</image:caption><image:title>JillM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/Featured%20images/Episode-18-Cracking-the-Consumer-Code.png</image:loc><image:caption>Episode18CrackingtheConsumerCode</image:caption><image:title>Episode18CrackingtheConsumerCode</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><lastmod>2025-10-06</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/inside-japans-overlooked-dental-crisis/</loc><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Consumers-are-taking-control-of-their-well-being-with-wearable-tech_-3-1024x535-Sep-19-2025-05-19-17-7349-PM.png</image:loc><image:caption>Consumersaretakingcontroloftheirwellbeingwithwearabletech31024x535Sep1920250519177349PM</image:caption><image:title>Consumersaretakingcontroloftheirwellbeingwithwearabletech31024x535Sep1920250519177349PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Public-Opinion-on-Making-Dental-Checkups-Mandatory-1024x576-1.png</image:loc><image:caption>PublicOpiniononMakingDentalCheckupsMandatory1024x5761</image:caption><image:title>PublicOpiniononMakingDentalCheckupsMandatory1024x5761</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-2149276286-1.jpg</image:loc><image:caption>GettyImages21492762861</image:caption><image:title>GettyImages21492762861</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535-7.png</image:loc><image:caption>submitaresearchbrief21024x5357</image:caption><image:title>submitaresearchbrief21024x5357</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled-2.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled2</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Perceived-Link-Between-Oral-and-Systemic-Diseases_-1-1024x576-1.png</image:loc><image:caption>PerceivedLinkBetweenOralandSystemicDiseases11024x5761</image:caption><image:title>PerceivedLinkBetweenOralandSystemicDiseases11024x5761</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Tartar-and-tooth-stains-top-the-list-while-gum-and-periodontal-issues-dominate-among-older-respondents_-2-1024x576-1.png</image:loc><image:caption>Tartarandtoothstainstopthelistwhilegumandperiodontalissuesdominateamongolderrespondents21024x5761</image:caption><image:title>Tartarandtoothstainstopthelistwhilegumandperiodontalissuesdominateamongolderrespondents21024x5761</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Attitudes-Toward-Daily-Oral-Care-and-Preventive-Habits_-1-1024x576-1.png</image:loc><image:caption>AttitudesTowardDailyOralCareandPreventiveHabits11024x5761</image:caption><image:title>AttitudesTowardDailyOralCareandPreventiveHabits11024x5761</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1351767347.jpg</image:loc><image:caption>GettyImages1351767347</image:caption><image:title>GettyImages1351767347</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20191003_Green_brick.jpg</image:loc><image:caption>20191003Greenbrick</image:caption><image:title>20191003Greenbrick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Why-People-Visit-the-Dentist-in-Japan-1024x576-1.png</image:loc><image:caption>WhyPeopleVisittheDentistinJapan1024x5761</image:caption><image:title>WhyPeopleVisittheDentistinJapan1024x5761</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><lastmod>2025-09-29</lastmod></url><url><loc>https://kadence.com/knowledge/consumer-behaviour-and-the-future-of-food-production/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1321462048-1.jpg</image:loc><image:caption>GettyImages13214620481</image:caption><image:title>GettyImages13214620481</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1305487364-1-500x500.jpg</image:loc><image:caption>GettyImages13054873641500x500</image:caption><image:title>GettyImages13054873641500x500</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1351767347-1.jpg</image:loc><image:caption>GettyImages13517673471</image:caption><image:title>GettyImages13517673471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-153574050-1.jpg</image:loc><image:caption>GettyImages1535740501</image:caption><image:title>GettyImages1535740501</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><lastmod>2025-10-08</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/case-study-from-slump-to-success-how-remote-work-resurrected-airbnb-post-pandemic/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Travel-Wanderlust-Unveiled-1024x535.png</image:loc><image:caption>typesoftravelerpersonas</image:caption><image:title>TravelWanderlustUnveiled1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/adrianna-geo-_C2Rgp0GDn4-unsplash-scaled-e1621847384673.jpg</image:loc><image:caption>adriannageoC2Rgp0GDn4unsplashscalede1621847384673</image:caption><image:title>adriannageoC2Rgp0GDn4unsplashscalede1621847384673</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-1024x535.png</image:loc><image:caption>Submitaresearchbrief</image:caption><image:title>submitaresearchbrief41024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled-2.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled2</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1370432427-2.jpg</image:loc><image:caption>GettyImages13704324272</image:caption><image:title>GettyImages13704324272</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-2-3.png</image:loc><image:caption>CopyofSampleforblogpost23</image:caption><image:title>CopyofSampleforblogpost23</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><lastmod>2026-02-23</lastmod></url><url><loc>https://kadence.com/knowledge/reshaping-product-launches-in-the-world-of-subscription-fatigue/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Trend-4-Learn-about-the-trend-of-bite-sized-entertainment-1024x512.png</image:loc><image:caption>Trend4Learnaboutthetrendofbitesizedentertainment1024x512</image:caption><image:title>Trend4Learnaboutthetrendofbitesizedentertainment1024x512</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Reshaping%20Product%20Launches%20in%20a%20World%20of%20Subscription%20Fatigue.jpg</image:loc><image:caption>ReshapingProductLaunchesinaWorldofSubscriptionFatigue</image:caption><image:title>ReshapingProductLaunchesinaWorldofSubscriptionFatigue</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-3-1024x535.png</image:loc><image:caption>Submityourmarketresearchbrief</image:caption><image:title>submitaresearchbrief31024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-857589534.jpg</image:loc><image:caption>GettyImages857589534</image:caption><image:title>GettyImages857589534</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1.jpg</image:loc><image:caption>20200129Header1</image:caption><image:title>20200129Header1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/knowledge/unravelling-filippino-purchase-behaviour/</loc><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1181405477.jpg</image:loc><image:caption>GettyImages1181405477</image:caption><image:title>GettyImages1181405477</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Feeling-Good-cover-ad-1024x535-2.png</image:loc><image:caption>FeelingGoodcoverad1024x5352</image:caption><image:title>FeelingGoodcoverad1024x5352</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/About-face_social-media-_About-face-1-04-2-1024x535-Sep-16-2025-09-06-27-4822-AM.png</image:loc><image:caption>AboutfacesocialmediaAboutface10421024x535Sep1620250906274822AM</image:caption><image:title>AboutfacesocialmediaAboutface10421024x535Sep1620250906274822AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-61.png</image:loc><image:caption>Sampleforblogpost61</image:caption><image:title>Sampleforblogpost61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/BrjiQ3ydljqk4S2kMstl9wGk2gRIwyANoo7Ih8DkDivVH7-32KxSV0mk50JznXuoPBEs2mcyPL9Fd3Pca5OCRaGRPYp5OjGGW1QHHrZCek2zNnUm6nnA87Br-HMPis7BZ_h7CVbo8NJyCwfU4uTsk.jpg</image:loc><image:caption>BrjiQ3ydljqk4S2kMstl9wGk2gRIwyANoo7Ih8DkDivVH732KxSV0mk50JznXuoPBEs2mcyPL9Fd3Pca5OCRaGRPYp5OjGGW1QHHrZCek2zNnUm6nnA87BrHMPis7BZh7CVbo8NJyCwfU4uTsk</image:caption><image:title>BrjiQ3ydljqk4S2kMstl9wGk2gRIwyANoo7Ih8DkDivVH732KxSV0mk50JznXuoPBEs2mcyPL9Fd3Pca5OCRaGRPYp5OjGGW1QHHrZCek2zNnUm6nnA87BrHMPis7BZh7CVbo8NJyCwfU4uTsk</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><lastmod>2025-09-19</lastmod></url><url><loc>https://kadence.com/knowledge/households-recalibrate-spending-amid-rising-recession-fears/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-Fast-Food-Flip-TREND-3-Climate-Positive-4.png</image:loc><image:caption>TheFastFoodFlipTREND3ClimatePositive4</image:caption><image:title>TheFastFoodFlipTREND3ClimatePositive4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20190522-02Q2_PZ6AO2tjZO4Q32mD4Iw-scaled.jpg</image:loc><image:caption>2019052202Q2PZ6AO2tjZO4Q32mD4Iwscaled</image:caption><image:title>2019052202Q2PZ6AO2tjZO4Q32mD4Iwscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2205287812.jpg</image:loc><image:caption>GettyImages2205287812</image:caption><image:title>GettyImages2205287812</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-1-1024x535.png</image:loc><image:caption>Submitaresearchbrief</image:caption><image:title>submitaresearchbrief11024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1.jpg</image:loc><image:caption>20200129Header1</image:caption><image:title>20200129Header1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1281616454.jpg</image:loc><image:caption>GettyImages1281616454</image:caption><image:title>GettyImages1281616454</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><lastmod>2025-10-29</lastmod></url><url><loc>https://kadence.com/en-us/office/market-research-agency-australia</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WICustomerAndMarket</image:caption><image:title>WICustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagersplayingsport</image:caption><image:title>WIMgirlsonwhiteredjerseyplayinghandgame1634652720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:caption><image:title>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>KadenceteamcollectingAgencyoftheYearaward</image:caption><image:title>WIMJOE43941216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611.jpg</image:loc><image:caption>WHclaybankshwLAI5lRhdMunsplash1e1614876480611</image:caption><image:title>WHclaybankshwLAI5lRhdMunsplash1e1614876480611</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2020</image:caption><image:title>WIMAOTYcrop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WIInsightActivation</image:caption><image:title>WIInsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WHanastasiadulgierQboRVYU6sfQunsplash12180x1090</image:caption><image:title>WHanastasiadulgierQboRVYU6sfQunsplash12180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>BestDataCollectionFinalistMarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMBestDataCollection216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ESOMAR-Congress-2023-Winner-216x216.jpg</image:loc><image:caption>WIMESOMARCongress2023Winner216x216</image:caption><image:title>WIMESOMARCongress2023Winner216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>KadenceInternationalMarketResearchAgencyoftheYearSingapore</image:caption><image:title>WIMOptimizedimage131216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090.jpg</image:loc><image:caption>WHshanelahiDDiLYtF88wunsplashscaled2180x1090</image:caption><image:title>WHshanelahiDDiLYtF88wunsplashscaled2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>KadenceInternationalisHighlyCommendedforGlobalAgencyofTheYear</image:caption><image:title>WIMGlobalAgencycop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>MarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMmrsoppies216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WIBrandAndAdvertising</image:caption><image:title>WIBrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WIProductDevelopment</image:caption><image:title>WIProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIMchuttersnapmfo1E7omzkunsplash720x216</image:caption><image:title>WIMchuttersnapmfo1E7omzkunsplash720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090.jpg</image:loc><image:caption>WIMphotoofpeopleleaningonwoodentable31846142180x1090</image:caption><image:title>WIMphotoofpeopleleaningonwoodentable31846142180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURAInnovationoftheYearaward</image:caption><image:title>WIMFinalistlogoLARGE216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2021</image:caption><image:title>WIMAOTYMR1216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>QuirksSupplieroftheYearKadenceInternational</image:caption><image:title>WIMQuirkAwards1881216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIMedwardheuKyzXEc2ksunsplash1814x372</image:caption><image:title>WIMedwardheuKyzXEc2ksunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WLASALOGO2017144x46</image:caption><image:title>WLASALOGO2017144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wallstreetjournallogo</image:caption><image:title>wallstreetjournallogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:caption><image:title>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WIFieldworkServices</image:caption><image:title>WIFieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRSOpperationsAwardsTrophy</image:caption><image:title>WIPmrsoppies2216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wallstreetjournal-logo-217x120.png</image:loc><image:caption>wallstreetjournallogo217x120</image:caption><image:title>wallstreetjournallogo217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>MarketingInteractiveAgencyoftheYearWinnerGold2021</image:caption><image:title>WIMmarketinginteractiveagencyoftheyear2021gold216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><lastmod>2026-02-24</lastmod></url><url><loc>https://kadence.com/knowledge/the-future-is-wearable-understanding-consumer-behaviour-in-the-world-of-wearable-technology/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1160180516-scaled.jpg</image:loc><image:caption>GettyImages1160180516scaled</image:caption><image:title>GettyImages1160180516scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages1162094164scaled</image:caption><image:title>GettyImages1162094164scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/about-face-for-web.png</image:loc><image:caption>aboutfaceforweb</image:caption><image:title>aboutfaceforweb</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20191003_Green_brick.jpg</image:loc><image:caption>20191003Greenbrick</image:caption><image:title>20191003Greenbrick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Consumers-are-taking-control-of-their-well-being-with-wearable-tech_-2-1024x535-Sep-16-2025-10-48-40-8990-AM.png</image:loc><image:caption>Consumersaretakingcontroloftheirwellbeingwithwearabletech21024x535Sep1620251048408990AM</image:caption><image:title>Consumersaretakingcontroloftheirwellbeingwithwearabletech21024x535Sep1620251048408990AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><lastmod>2025-09-22</lastmod></url><url><loc>https://kadence.com/knowledge/6-market-research-industry-trends-worth-watching/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1321462048-1.jpg</image:loc><image:caption>GettyImages13214620481</image:caption><image:title>GettyImages13214620481</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Trend-3-Uncover-the-trends-in-mobile-media-consumption_-1-1024x512.png</image:loc><image:caption>mediaandentertainmenttrendsreport</image:caption><image:title>Trend3Uncoverthetrendsinmobilemediaconsumption11024x512</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-2-1024x535.png</image:loc><image:caption>marketresearchagencycredentials</image:caption><image:title>downloadagencycredentialsorbrochure21024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1133802746-1.jpg</image:loc><image:caption>GettyImages11338027461</image:caption><image:title>GettyImages11338027461</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><lastmod>2026-01-28</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-online-gambling-is-changing-the-game-in-the-philippines/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Finance-buyer-personas-1-1024x535-Sep-19-2025-05-36-15-8099-PM.png</image:loc><image:caption>Financebuyerpersonas11024x535Sep1920250536158099PM</image:caption><image:title>Financebuyerpersonas11024x535Sep1920250536158099PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Top-online-games-and-betting-platforms-in-The-Philippines-1024x442-2.png</image:loc><image:caption>ToponlinegamesandbettingplatformsinThePhilippines1024x4422</image:caption><image:title>ToponlinegamesandbettingplatformsinThePhilippines1024x4422</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/What-drives-gambling-in-the-Philippines-1024x442-2.png</image:loc><image:caption>WhatdrivesgamblinginthePhilippines1024x4422</image:caption><image:title>WhatdrivesgamblinginthePhilippines1024x4422</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Preference-for-traditional-gambling-stats-in-the-Philippines-1024x442-2.png</image:loc><image:caption>PreferencefortraditionalgamblingstatsinthePhilippines1024x4422</image:caption><image:title>PreferencefortraditionalgamblingstatsinthePhilippines1024x4422</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-2-1024x535-Sep-19-2025-05-36-55-6813-PM.png</image:loc><image:caption>downloadagencycredentialsorbrochure21024x535Sep1920250536556813PM</image:caption><image:title>downloadagencycredentialsorbrochure21024x535Sep1920250536556813PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1879584028-2.jpg</image:loc><image:caption>GettyImages18795840282</image:caption><image:title>GettyImages18795840282</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled-2.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled2</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Online-betting-stats-in-the-philippines-1024x442-2.png</image:loc><image:caption>Onlinebettingstatsinthephilippines1024x4422</image:caption><image:title>Onlinebettingstatsinthephilippines1024x4422</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Iris%20Lorenzo.jpg</image:loc><image:caption>IrisLorenzo</image:caption><image:title>IrisLorenzo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1181405477.jpg</image:loc><image:caption>GettyImages1181405477</image:caption><image:title>GettyImages1181405477</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><lastmod>2026-02-18</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-psychology-of-fomo-and-how-brands-use-it-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1088608128-1.jpg</image:loc><image:caption>GettyImages10886081281</image:caption><image:title>GettyImages10886081281</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1492377092%20(1).jpg</image:loc><image:caption>GettyImages14923770921</image:caption><image:title>GettyImages14923770921</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535-Sep-19-2025-06-49-24-7308-PM.png</image:loc><image:caption>submitaresearchbrief21024x535Sep1920250649247308PM</image:caption><image:title>submitaresearchbrief21024x535Sep1920250649247308PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V1-1024x536.png</image:loc><image:caption>keepingupwithGenZ</image:caption><image:title>GENZGenZV11024x536</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20191003_Green_brick.jpg</image:loc><image:caption>20191003Greenbrick</image:caption><image:title>20191003Greenbrick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-2025-02-25T101804_383-1.png</image:loc><image:caption>CopyofSampleforblogpost20250225T1018043831</image:caption><image:title>CopyofSampleforblogpost20250225T1018043831</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/top-4-trends-set-to-disrupt-the-financial-services-industry-in-2025/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20191003_Green_brick.jpg</image:loc><image:caption>20191003Greenbrick</image:caption><image:title>20191003Greenbrick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-3-1024x535.png</image:loc><image:caption>DownloadourCredentials</image:caption><image:title>downloadagencycredentialsorbrochure31024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/General-The-Future-of-Finance-1-1024x535.png</image:loc><image:caption>fintechreport</image:caption><image:title>GeneralTheFutureofFinance11024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1181405477.jpg</image:loc><image:caption>GettyImages1181405477</image:caption><image:title>GettyImages1181405477</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages1162094164scaled</image:caption><image:title>GettyImages1162094164scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1987825543-1.jpg</image:loc><image:caption>GettyImages19878255431</image:caption><image:title>GettyImages19878255431</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/kid-powered-green-shopping-how-children-are-influencing-parents-to-shop-sustainably/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Consumers-are-taking-control-of-their-well-being-with-wearable-tech_-3-1-1024x535-Sep-19-2025-04-37-25-6338-PM.png</image:loc><image:caption>Consumersaretakingcontroloftheirwellbeingwithwearabletech311024x535Sep1920250437256338PM</image:caption><image:title>Consumersaretakingcontroloftheirwellbeingwithwearabletech311024x535Sep1920250437256338PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1954175226-2.jpg</image:loc><image:caption>GettyImages19541752262</image:caption><image:title>GettyImages19541752262</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2211124968%20(1).jpg</image:loc><image:caption>GettyImages22111249681</image:caption><image:title>GettyImages22111249681</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/5-2-1024x535-4.png</image:loc><image:caption>521024x5354</image:caption><image:title>521024x5354</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-84-2.png</image:loc><image:caption>Sampleforblogpost842</image:caption><image:title>Sampleforblogpost842</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1144234644-2.jpg</image:loc><image:caption>GettyImages11442346442</image:caption><image:title>GettyImages11442346442</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><lastmod>2025-09-29</lastmod></url><url><loc>https://kadence.com/en-us/office/careers-at-kadence-americas/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Futurists_88x88.png</image:loc><image:caption>WIFuturists88x88</image:caption><image:title>WIFuturists88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_MattHeadshot_202508_002.jpg</image:loc><image:caption>TPMattHeadshot202508002</image:caption><image:title>TPMattHeadshot202508002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Curious_88x88.png</image:loc><image:caption>WICurious88x88</image:caption><image:title>WICurious88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Janine_300x300.png</image:loc><image:caption>JanineMichalek</image:caption><image:title>TPJanine300x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Dependable_88x88.png</image:loc><image:caption>WIDependable88x88</image:caption><image:title>WIDependable88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Genuine88x88.png</image:loc><image:caption>WIGenuine88x88</image:caption><image:title>WIGenuine88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Americas-team_370x360_002.jpg</image:loc><image:caption>WIMAmericasteam370x360002</image:caption><image:title>WIMAmericasteam370x360002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_AniVillaverde_300x300.png</image:loc><image:caption>AniV</image:caption><image:title>TPAniVillaverde300x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Hassen_Morad_202508_004.jpeg</image:loc><image:caption>TPHassenMorad202508004</image:caption><image:title>TPHassenMorad202508004</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_AshAwasthi_202508_001.png</image:loc><image:caption>TPAshAwasthi202508001</image:caption><image:title>TPAshAwasthi202508001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Americas_team_600x418_004.png</image:loc><image:caption>WIMAmericasteam600x418004</image:caption><image:title>WIMAmericasteam600x418004</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/WIM_San%20Francisco.jpg</image:loc><image:caption>KadenceSanFranciscoOffice</image:caption><image:title>WIMSanFrancisco</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AmericasGettyImages_1090x545_001.jpg</image:loc><image:caption>WIMAmericasGettyImages1090x545001</image:caption><image:title>WIMAmericasGettyImages1090x545001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_EllieTehrani_300x300.jpg</image:loc><image:caption>EllieTehrani</image:caption><image:title>TPEllieTehrani300x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Agile_88x88.png</image:loc><image:caption>WIAgile88x88</image:caption><image:title>WIAgile88x88</image:title></image:image><lastmod>2025-10-16</lastmod></url><url><loc>https://kadence.com/knowledge/online-market-research-a-comprehensive-guide/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972.jpg</image:loc><image:caption>GettyImages910144972</image:caption><image:title>GettyImages910144972</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/pexels-cottonbro-5081971-scaled-e1621847320265.jpg</image:loc><image:caption>pexelscottonbro5081971scalede1621847320265</image:caption><image:title>pexelscottonbro5081971scalede1621847320265</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-493075213.jpg</image:loc><image:caption>GettyImages493075213</image:caption><image:title>GettyImages493075213</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/As-introduction-to-Data-collection-in-marketing-research.jpg</image:loc><image:caption>AsintroductiontoDatacollectioninmarketingresearch</image:caption><image:title>AsintroductiontoDatacollectioninmarketingresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1464550329.jpg</image:loc><image:caption>GettyImages1464550329</image:caption><image:title>GettyImages1464550329</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><lastmod>2025-09-20</lastmod></url><url><loc>https://kadence.com/knowledge/industrial-tech-firms-feel-the-heat-as-esg-transparency-goes-mainstream/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-2129400358.jpg</image:loc><image:caption>GettyImages2129400358</image:caption><image:title>GettyImages2129400358</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages1162094164scaled</image:caption><image:title>GettyImages1162094164scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2211124968%20(1).jpg</image:loc><image:caption>GettyImages22111249681</image:caption><image:title>GettyImages22111249681</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-Size-Calculator-FIND-YOUR-SAMPLE-SIZE-1024x536.png</image:loc><image:caption>SampleSizeCalculatorFINDYOURSAMPLESIZE1024x536</image:caption><image:title>SampleSizeCalculatorFINDYOURSAMPLESIZE1024x536</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Green-Wave-1-1024x535.png</image:loc><image:caption>GreenWave11024x535</image:caption><image:title>GreenWave11024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><lastmod>2025-09-20</lastmod></url><url><loc>https://kadence.com/office/market-research-agency-melbourne</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WIProductDevelopment</image:caption><image:title>WIProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>KadenceteamcollectingAgencyoftheYearaward</image:caption><image:title>WIMJOE43941216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURAInnovationoftheYearaward</image:caption><image:title>WIMFinalistlogoLARGE216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wallstreetjournal-logo-217x120.png</image:loc><image:caption>wallstreetjournallogo217x120</image:caption><image:title>wallstreetjournallogo217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2021</image:caption><image:title>WIMAOTYMR1216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wallstreetjournallogo</image:caption><image:title>wallstreetjournallogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090.jpg</image:loc><image:caption>WHshanelahiDDiLYtF88wunsplashscaled2180x1090</image:caption><image:title>WHshanelahiDDiLYtF88wunsplashscaled2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIMchuttersnapmfo1E7omzkunsplash720x216</image:caption><image:title>WIMchuttersnapmfo1E7omzkunsplash720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090.jpg</image:loc><image:caption>WIMphotoofpeopleleaningonwoodentable31846142180x1090</image:caption><image:title>WIMphotoofpeopleleaningonwoodentable31846142180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2020</image:caption><image:title>WIMAOTYcrop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIMedwardheuKyzXEc2ksunsplash1814x372</image:caption><image:title>WIMedwardheuKyzXEc2ksunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>MarketingInteractiveAgencyoftheYearWinnerGold2021</image:caption><image:title>WIMmarketinginteractiveagencyoftheyear2021gold216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WICustomerAndMarket</image:caption><image:title>WICustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>MarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMmrsoppies216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>KadenceInternationalisHighlyCommendedforGlobalAgencyofTheYear</image:caption><image:title>WIMGlobalAgencycop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>QuirksSupplieroftheYearKadenceInternational</image:caption><image:title>WIMQuirkAwards1881216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>BestDataCollectionFinalistMarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMBestDataCollection216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:caption><image:title>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WLASALOGO2017144x46</image:caption><image:title>WLASALOGO2017144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagersplayingsport</image:caption><image:title>WIMgirlsonwhiteredjerseyplayinghandgame1634652720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRSOpperationsAwardsTrophy</image:caption><image:title>WIPmrsoppies2216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>KadenceInternationalMarketResearchAgencyoftheYearSingapore</image:caption><image:title>WIMOptimizedimage131216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WIInsightActivation</image:caption><image:title>WIInsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WIBrandAndAdvertising</image:caption><image:title>WIBrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611.jpg</image:loc><image:caption>WHclaybankshwLAI5lRhdMunsplash1e1614876480611</image:caption><image:title>WHclaybankshwLAI5lRhdMunsplash1e1614876480611</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:caption><image:title>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WHanastasiadulgierQboRVYU6sfQunsplash12180x1090</image:caption><image:title>WHanastasiadulgierQboRVYU6sfQunsplash12180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ESOMAR-Congress-2023-Winner-216x216.jpg</image:loc><image:caption>WIMESOMARCongress2023Winner216x216</image:caption><image:title>WIMESOMARCongress2023Winner216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WIFieldworkServices</image:caption><image:title>WIFieldworkServices</image:title></image:image><lastmod>2026-02-25</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/aligning-your-value-proposition-with-emerging-consumer-trends/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-4-1024x535-Sep-19-2025-03-47-53-1827-PM.png</image:loc><image:caption>downloadagencycredentialsorbrochure41024x535Sep1920250347531827PM</image:caption><image:title>downloadagencycredentialsorbrochure41024x535Sep1920250347531827PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20191003_Green_brick.jpg</image:loc><image:caption>20191003Greenbrick</image:caption><image:title>20191003Greenbrick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/siora-photography-cixohzDpNIo-unsplash-scaled.jpg</image:loc><image:caption>sioraphotographycixohzDpNIounsplashscaled</image:caption><image:title>sioraphotographycixohzDpNIounsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/US-1024x535-Sep-19-2025-03-54-11-8063-PM.png</image:loc><image:caption>US1024x535Sep1920250354118063PM</image:caption><image:title>US1024x535Sep1920250354118063PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1219583078-2.jpg</image:loc><image:caption>GettyImages12195830782</image:caption><image:title>GettyImages12195830782</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1324145567-2.jpg</image:loc><image:caption>GettyImages13241455672</image:caption><image:title>GettyImages13241455672</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><lastmod>2026-01-30</lastmod></url><url><loc>https://kadence.com/knowledge/money-matters-a-summary-of-6-fintech-trends-redefining-finance/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535.png</image:loc><image:caption>submityourbrief</image:caption><image:title>submitaresearchbrief21024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1181405477.jpg</image:loc><image:caption>GettyImages1181405477</image:caption><image:title>GettyImages1181405477</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Finance-buyer-personas-1-768x401-Sep-19-2025-09-01-53-3317-PM.png</image:loc><image:caption>Financebuyerpersonas1768x401Sep1920250901533317PM</image:caption><image:title>Financebuyerpersonas1768x401Sep1920250901533317PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20190522-02Q2_PZ6AO2tjZO4Q32mD4Iw-scaled.jpg</image:loc><image:caption>2019052202Q2PZ6AO2tjZO4Q32mD4Iwscaled</image:caption><image:title>2019052202Q2PZ6AO2tjZO4Q32mD4Iwscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-73.png</image:loc><image:caption>Sampleforblogpost73</image:caption><image:title>Sampleforblogpost73</image:title></image:image><lastmod>2026-02-03</lastmod></url><url><loc>https://kadence.com/knowledge/computer-assisted-telephone-interviewing/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1464550329.jpg</image:loc><image:caption>GettyImages1464550329</image:caption><image:title>GettyImages1464550329</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-4.png</image:loc><image:caption>downloadagencycredentialsorbrochure4</image:caption><image:title>downloadagencycredentialsorbrochure4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/What%20is%20Computer-Assisted%20Telephone%20Interviewing%3F.jpg</image:loc><image:caption>WhatisComputerAssistedTelephoneInterviewing</image:caption><image:title>WhatisComputerAssistedTelephoneInterviewing</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1321462048-1.jpg</image:loc><image:caption>GettyImages13214620481</image:caption><image:title>GettyImages13214620481</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/a-complete-market-research-survey-guide/</loc><lastmod>2025-11-17</lastmod></url><url><loc>https://kadence.com/en-us/service/concept-validation/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>ConductingOnlineResearchinAsia2</image:caption><image:title>WIMConductingOnlineResearchinAsia2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premiumhomeappliancesfridgewashingmachine</image:caption><image:title>WIMPremiumhomeappliancesfridgewashingmachine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagersplayingsport</image:caption><image:title>WIMgirlsonwhiteredjerseyplayinghandgame1634652720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:caption><image:title>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_wall-street-journal-logo-144x14.png</image:loc><image:caption>TheWallStreetJournal</image:caption><image:title>WLwallstreetjournallogo144x14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>KadenceVietnam</image:caption><image:title>WIMVietnamOffice15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogosvg392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>KadenceChinaofficeteam</image:caption><image:title>WIMKadenceChina88x88001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLdiscoverchannellogo392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-392x126.png</image:loc><image:caption>WLASALOGO2017392x126</image:caption><image:title>WLASALOGO2017392x126</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIMTestimonials3903x651001</image:caption><image:title>WIMTestimonials3903x651001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WLBridgestonelogo288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>KadenceIndonesiaofficeteam</image:caption><image:title>WIMIndonesiaOffice88x884</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>ashopinTokyoJapan</image:caption><image:title>WIMJapanOffice88x88007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>KadenceUKofficeteam</image:caption><image:title>WIMUKOffice88x8813</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIMTestimonials3304x304002</image:caption><image:title>WIMTestimonials3304x304002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>JapanTokyo</image:caption><image:title>WIMJapanOffice88x88006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>KadenceIndia</image:caption><image:title>WIMIndiaOffice88x88003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>KadenceIndonesia</image:caption><image:title>WIMIndonesiaOffice88x885</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UKoffice</image:caption><image:title>WIMUKOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogo288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL1200pxSamsungwordmarksvg144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>KadenceUSAteamphoto</image:caption><image:title>WIMUSOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>KadenceThailand</image:caption><image:title>WIMThailandOffice88x8811</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>KadenceSingaporeofficeteam</image:caption><image:title>WIMKadenceSingaporeoffice88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>BenefitTick</image:caption><image:title>WIiconbenefittick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WLMarsInclogo2019392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Concept%20validation_1090x545.jpg</image:loc><image:caption>Conceptvalidation</image:caption><image:title>WIMConceptvalidation1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>KadencePhilippinesofficeteam</image:caption><image:title>WIMPhilippinesOffice88x88008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>KadenceIndiaofficeteam</image:caption><image:title>WIMIndiaOffice88x88002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bloomberg_Media_stack_blk-144x45.png</image:loc><image:caption>BloombergMedia</image:caption><image:title>WLBloombergMediastackblk144x45</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>MarketresearchinAsia</image:caption><image:title>WIMPhilippinesOffice88x88009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>KadenceChina</image:caption><image:title>WIMarticle88x88</image:title></image:image><lastmod>2025-10-28</lastmod></url><url><loc>https://kadence.com/knowledge/what-is-concept-testing-in-new-product-development/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/kelly-sikkema-BoAbPMRKLS0-unsplash-scaled.jpg</image:loc><image:caption>kellysikkemaBoAbPMRKLS0unsplashscaled</image:caption><image:title>kellysikkemaBoAbPMRKLS0unsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><lastmod>2026-02-18</lastmod></url><url><loc>https://kadence.com/ja/service/market-research-recruitment/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>KadenceChinaofficeteam</image:caption><image:title>WIMKadenceChina88x88001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>MarketresearchinAsia</image:caption><image:title>WIMPhilippinesOffice88x88009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UKoffice</image:caption><image:title>WIMUKOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>JapanTokyo</image:caption><image:title>WIMJapanOffice88x88006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>KadenceIndiaofficeteam</image:caption><image:title>WIMIndiaOffice88x88002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>BenefitTick</image:caption><image:title>WIiconbenefittick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>KadenceVietnam</image:caption><image:title>WIMVietnamOffice15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>KadenceSingaporeofficeteam</image:caption><image:title>WIMKadenceSingaporeoffice88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>KadenceIndia</image:caption><image:title>WIMIndiaOffice88x88003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WLMarsInclogo2019392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432.jpg</image:loc><image:caption>Plug</image:caption><image:title>WIMpaulhanaokaRJkKjLu8I9Iunsplash1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>KadenceChina</image:caption><image:title>WIMarticle88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>KadenceUSAteamphoto</image:caption><image:title>WIMUSOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>KadencePhilippinesofficeteam</image:caption><image:title>WIMPhilippinesOffice88x88008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>KadenceUKofficeteam</image:caption><image:title>WIMUKOffice88x8813</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>ashopinTokyoJapan</image:caption><image:title>WIMJapanOffice88x88007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>KadenceIndonesia</image:caption><image:title>WIMIndonesiaOffice88x885</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WLBridgestonelogo288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>ConductingOnlineResearchinAsia2</image:caption><image:title>WIMConductingOnlineResearchinAsia2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLdiscoverchannellogo392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>KadenceIndonesiaofficeteam</image:caption><image:title>WIMIndonesiaOffice88x884</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIMTestimonials3903x651001</image:caption><image:title>WIMTestimonials3903x651001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIMTestimonials3304x304002</image:caption><image:title>WIMTestimonials3304x304002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL1200pxSamsungwordmarksvg144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>KadenceThailand</image:caption><image:title>WIMThailandOffice88x8811</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagersplayingsport</image:caption><image:title>WIMgirlsonwhiteredjerseyplayinghandgame1634652720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Havells_Logo.svg-364x240.png</image:loc><image:caption>Havells</image:caption><image:title>WL1200pxHavellsLogosvg364x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogo288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WLASALOGO2017144x46</image:caption><image:title>WLASALOGO2017144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Market-research-recruitment_1090x545.jpg</image:loc><image:caption>Marketresearchrecruitment</image:caption><image:title>WIMMarketresearchrecruitment1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216.jpg</image:loc><image:caption>WIMdebbyhudsonjcc8sxK2Adwunsplash1720x216</image:caption><image:title>WIMdebbyhudsonjcc8sxK2Adwunsplash1720x216</image:title></image:image><lastmod>2025-10-03</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/free-report-about-face-emerging-global-trends-in-the-beauty-and-cosmetics-industries/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Featured%20Images/iStock-1326636206-scaled.jpg</image:loc><image:caption>iStock1326636206scaled</image:caption><image:title>iStock1326636206scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/brochure-cover_about-face-247x300.png</image:loc><image:caption>brochurecoveraboutface247x300</image:caption><image:title>brochurecoveraboutface247x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><lastmod>2025-10-01</lastmod></url><url><loc>https://kadence.com/knowledge/market-entry-uk/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/UK-Early-Adopters-of-Tech.png</image:loc><image:caption>UKEarlyAdoptersofTech</image:caption><image:title>UKEarlyAdoptersofTech</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1321462048-1.jpg</image:loc><image:caption>GettyImages13214620481</image:caption><image:title>GettyImages13214620481</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-60.png</image:loc><image:caption>Sampleforblogpost60</image:caption><image:title>Sampleforblogpost60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/UK-Brand-Conscious.png</image:loc><image:caption>UKBrandConscious</image:caption><image:title>UKBrandConscious</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/UK-Diverse-and-multicultural.png</image:loc><image:caption>UKDiverseandmulticultural</image:caption><image:title>UKDiverseandmulticultural</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/UK-Health-Conscious-1.png</image:loc><image:caption>UKHealthConscious1</image:caption><image:title>UKHealthConscious1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/UK-Experiential-Consumers.png</image:loc><image:caption>UKExperientialConsumers</image:caption><image:title>UKExperientialConsumers</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/UK-Price-Sensitive.png</image:loc><image:caption>UKPriceSensitive</image:caption><image:title>UKPriceSensitive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1283140974.jpg</image:loc><image:caption>GettyImages1283140974</image:caption><image:title>GettyImages1283140974</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/UK-Market-Entry-steps-2-1.png</image:loc><image:caption>UKMarketEntrysteps21</image:caption><image:title>UKMarketEntrysteps21</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-451572543.jpg</image:loc><image:caption>GettyImages451572543</image:caption><image:title>GettyImages451572543</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><lastmod>2025-10-29</lastmod></url><url><loc>https://kadence.com/case-study/understanding-pet-owner-needs-to-improve-veterinary-satisfaction</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1300222293-1.jpg</image:loc><image:caption>GettyImages13002222931</image:caption><image:title>GettyImages13002222931</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2196434815.jpg</image:loc><image:caption>GettyImages2196434815</image:caption><image:title>GettyImages2196434815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_OnlineAsia_580x580.png</image:loc><image:caption>WHOnlineAsia580x580</image:caption><image:title>WHOnlineAsia580x580</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/What%20Japan%E2%80%99s%20Pet%20Owners%20Want%E2%80%94and%20How%20Brands%20Can%20Deliver.jpg</image:loc><image:caption>WhatJapansPetOwnersWantandHowBrandsCanDeliver</image:caption><image:title>WhatJapansPetOwnersWantandHowBrandsCanDeliver</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><lastmod>2025-12-10</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-new-meaning-of-personal-choice/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/About-face_social-media-_About-face-1-04-2-1024x535-1.png</image:loc><image:caption>AboutfacesocialmediaAboutface10421024x5351</image:caption><image:title>AboutfacesocialmediaAboutface10421024x5351</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20190522-02Q2_PZ6AO2tjZO4Q32mD4Iw-scaled-1.jpg</image:loc><image:caption>2019052202Q2PZ6AO2tjZO4Q32mD4Iwscaled1</image:caption><image:title>2019052202Q2PZ6AO2tjZO4Q32mD4Iwscaled1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Inside-weather-custom-furniture.png</image:loc><image:caption>Insideweathercustomfurniture</image:caption><image:title>Insideweathercustomfurniture</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2185776283.jpg</image:loc><image:caption>GettyImages2185776283</image:caption><image:title>GettyImages2185776283</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Shiseido%20Optune.jpg</image:loc><image:caption>ShiseidoOptune</image:caption><image:title>ShiseidoOptune</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1181405477.jpg</image:loc><image:caption>GettyImages1181405477</image:caption><image:title>GettyImages1181405477</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/SK%20II%20Magic%20Ring%20Skin%20Test.jpg</image:loc><image:caption>SKIIMagicRingSkinTest</image:caption><image:title>SKIIMagicRingSkinTest</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-3-1024x535.png</image:loc><image:caption>DownloadourCredentials</image:caption><image:title>downloadagencycredentialsorbrochure31024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-893585104.jpg</image:loc><image:caption>GettyImages893585104</image:caption><image:title>GettyImages893585104</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><lastmod>2025-12-11</lastmod></url><url><loc>https://kadence.com/knowledge/sustainable-sips-or-consumerism-trap-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Mikaela%20Atilano.jpeg</image:loc><image:caption>MikaelaAtilano</image:caption><image:title>MikaelaAtilano</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535-9.png</image:loc><image:caption>submitaresearchbrief21024x5359</image:caption><image:title>submitaresearchbrief21024x5359</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20190522-02Q2_PZ6AO2tjZO4Q32mD4Iw-scaled.jpg</image:loc><image:caption>2019052202Q2PZ6AO2tjZO4Q32mD4Iwscaled</image:caption><image:title>2019052202Q2PZ6AO2tjZO4Q32mD4Iwscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1181405477.jpg</image:loc><image:caption>GettyImages1181405477</image:caption><image:title>GettyImages1181405477</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Trend-4-Learn-about-the-trend-of-bite-sized-entertainment-1024x512-3.png</image:loc><image:caption>Trend4Learnaboutthetrendofbitesizedentertainment1024x5123</image:caption><image:title>Trend4Learnaboutthetrendofbitesizedentertainment1024x5123</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1351767347-1.jpg</image:loc><image:caption>GettyImages13517673471</image:caption><image:title>GettyImages13517673471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-26.png</image:loc><image:caption>CopyofSampleforblogpost26</image:caption><image:title>CopyofSampleforblogpost26</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><lastmod>2025-10-29</lastmod></url><url><loc>https://kadence.com/knowledge/luxury-index-report/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/samsung%20logo.png</image:loc><image:caption>samsunglogo</image:caption><image:title>samsunglogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/icon_unilever.png</image:loc><image:caption>iconunilever</image:caption><image:title>iconunilever</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_288x83.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars288x83</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/luxury-study-scaled.jpg</image:loc><image:caption>luxurystudyscaled</image:caption><image:title>luxurystudyscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogosvg392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><lastmod>2025-10-07</lastmod></url><url><loc>https://kadence.com/ja-jp/case-study</loc><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><lastmod>2025-12-18</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-importance-and-types-of-research-design/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20191003_Green_brick.jpg</image:loc><image:caption>20191003Greenbrick</image:caption><image:title>20191003Greenbrick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1337400405-scaled-1.jpg</image:loc><image:caption>GettyImages1337400405scaled1</image:caption><image:title>GettyImages1337400405scaled1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/thisisengineering-raeng-DbLlKd8u2Rw-unsplash-scaled-1.jpg</image:loc><image:caption>thisisengineeringraengDbLlKd8u2Rwunsplashscaled1</image:caption><image:title>thisisengineeringraengDbLlKd8u2Rwunsplashscaled1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><lastmod>2025-09-26</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-to-use-data-analytics-to-optimize-pricing-and-promotions-for-price-sensitive-consumers/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/About-face_social-media-_About-face-1-04-2-1024x535-Sep-19-2025-08-48-16-5698-PM.png</image:loc><image:caption>AboutfacesocialmediaAboutface10421024x535Sep1920250848165698PM</image:caption><image:title>AboutfacesocialmediaAboutface10421024x535Sep1920250848165698PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post--1.png</image:loc><image:caption>Sampleforblogpost1</image:caption><image:title>Sampleforblogpost1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V7-1024x535-Sep-19-2025-08-48-48-4663-PM.png</image:loc><image:caption>GENZGenZV71024x535Sep1920250848484663PM</image:caption><image:title>GENZGenZV71024x535Sep1920250848484663PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-925420510-2.jpg</image:loc><image:caption>GettyImages9254205102</image:caption><image:title>GettyImages9254205102</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972-2.jpg</image:loc><image:caption>GettyImages9101449722</image:caption><image:title>GettyImages9101449722</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2205287812.jpg</image:loc><image:caption>GettyImages2205287812</image:caption><image:title>GettyImages2205287812</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><lastmod>2025-09-30</lastmod></url><url><loc>https://kadence.com/ja/office/market-research-in-japan/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_puzzle.svg</image:loc><image:caption>puzzle</image:caption><image:title>WIpuzzle</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_computer.svg</image:loc><image:caption>WIcomputer</image:caption><image:title>WIcomputer</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WHanastasiadulgierQboRVYU6sfQunsplash12180x1090</image:caption><image:title>WHanastasiadulgierQboRVYU6sfQunsplash12180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611.jpg</image:loc><image:caption>WHclaybankshwLAI5lRhdMunsplash1e1614876480611</image:caption><image:title>WHclaybankshwLAI5lRhdMunsplash1e1614876480611</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_meeting.svg</image:loc><image:caption>WImeeting</image:caption><image:title>WImeeting</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WIInsightActivation</image:caption><image:title>WIInsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_green-user-27x27.png</image:loc><image:caption>WIgreenuser27x27</image:caption><image:title>WIgreenuser27x27</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premiumhomeappliancesfridgewashingmachine</image:caption><image:title>WIMPremiumhomeappliancesfridgewashingmachine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WIFieldworkServices</image:caption><image:title>WIFieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>ConductingOnlineResearchinAsia2</image:caption><image:title>WIMConductingOnlineResearchinAsia2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:caption><image:title>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611%20(2)-1.jpg</image:loc><image:caption>claybankshwLAI5lRhdMunsplash1e161487648061121</image:caption><image:title>claybankshwLAI5lRhdMunsplash1e161487648061121</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_real-estate.svg</image:loc><image:caption>WIrealestate</image:caption><image:title>WIrealestate</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WIProductDevelopment</image:caption><image:title>WIProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WICustomerAndMarket</image:caption><image:title>WICustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216.jpg</image:loc><image:caption>WIMdebbyhudsonjcc8sxK2Adwunsplash1720x216</image:caption><image:title>WIMdebbyhudsonjcc8sxK2Adwunsplash1720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WIBrandAndAdvertising</image:caption><image:title>WIBrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_global.svg</image:loc><image:caption>WIglobal</image:caption><image:title>WIglobal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/yoodo_gobear.png</image:loc><image:caption>yoodogobear</image:caption><image:title>yoodogobear</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090.jpg</image:loc><image:caption>WHshanelahiDDiLYtF88wunsplashscaled2180x1090</image:caption><image:title>WHshanelahiDDiLYtF88wunsplashscaled2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIMedwardheuKyzXEc2ksunsplash1814x372</image:caption><image:title>WIMedwardheuKyzXEc2ksunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_location-1.svg</image:loc><image:caption>WIlocation1</image:caption><image:title>WIlocation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_annie-spratt-0cPSKUEANqU-unsplash-1440x432.jpg</image:loc><image:caption>WIManniespratt0cPSKUEANqUunsplash1440x432</image:caption><image:title>WIManniespratt0cPSKUEANqUunsplash1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><lastmod>2025-10-16</lastmod></url><url><loc>https://kadence.com/office/market-research-agency-germany</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>QuirksSupplieroftheYearKadenceInternational</image:caption><image:title>WIMQuirkAwards1881216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WLASALOGO2017144x46</image:caption><image:title>WLASALOGO2017144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIMedwardheuKyzXEc2ksunsplash1814x372</image:caption><image:title>WIMedwardheuKyzXEc2ksunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>MarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMmrsoppies216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>MarketingInteractiveAgencyoftheYearWinnerGold2021</image:caption><image:title>WIMmarketinginteractiveagencyoftheyear2021gold216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WIBrandAndAdvertising</image:caption><image:title>WIBrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>KadenceInternationalisHighlyCommendedforGlobalAgencyofTheYear</image:caption><image:title>WIMGlobalAgencycop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wallstreetjournallogo</image:caption><image:title>wallstreetjournallogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2021</image:caption><image:title>WIMAOTYMR1216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611.jpg</image:loc><image:caption>WHclaybankshwLAI5lRhdMunsplash1e1614876480611</image:caption><image:title>WHclaybankshwLAI5lRhdMunsplash1e1614876480611</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090.jpg</image:loc><image:caption>WIMphotoofpeopleleaningonwoodentable31846142180x1090</image:caption><image:title>WIMphotoofpeopleleaningonwoodentable31846142180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>BestDataCollectionFinalistMarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMBestDataCollection216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WIProductDevelopment</image:caption><image:title>WIProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WIFieldworkServices</image:caption><image:title>WIFieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>KadenceteamcollectingAgencyoftheYearaward</image:caption><image:title>WIMJOE43941216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>KadenceInternationalMarketResearchAgencyoftheYearSingapore</image:caption><image:title>WIMOptimizedimage131216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIMchuttersnapmfo1E7omzkunsplash720x216</image:caption><image:title>WIMchuttersnapmfo1E7omzkunsplash720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wallstreetjournal-logo-217x120.png</image:loc><image:caption>wallstreetjournallogo217x120</image:caption><image:title>wallstreetjournallogo217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:caption><image:title>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:caption><image:title>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2020</image:caption><image:title>WIMAOTYcrop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WICustomerAndMarket</image:caption><image:title>WICustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagersplayingsport</image:caption><image:title>WIMgirlsonwhiteredjerseyplayinghandgame1634652720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ESOMAR-Congress-2023-Winner-216x216.jpg</image:loc><image:caption>WIMESOMARCongress2023Winner216x216</image:caption><image:title>WIMESOMARCongress2023Winner216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WIInsightActivation</image:caption><image:title>WIInsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WHanastasiadulgierQboRVYU6sfQunsplash12180x1090</image:caption><image:title>WHanastasiadulgierQboRVYU6sfQunsplash12180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090.jpg</image:loc><image:caption>WHshanelahiDDiLYtF88wunsplashscaled2180x1090</image:caption><image:title>WHshanelahiDDiLYtF88wunsplashscaled2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRSOpperationsAwardsTrophy</image:caption><image:title>WIPmrsoppies2216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURAInnovationoftheYearaward</image:caption><image:title>WIMFinalistlogoLARGE216x216</image:title></image:image><lastmod>2026-02-25</lastmod></url><url><loc>https://kadence.com/knowledge/what-the-global-snack-boom-reveals-about-the-modern-consumer/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1351767347-1.jpg</image:loc><image:caption>GettyImages13517673471</image:caption><image:title>GettyImages13517673471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kind-Bar-Snack-Brand-Story.png</image:loc><image:caption>KindBarSnackBrandStory</image:caption><image:title>KindBarSnackBrandStory</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Types-of-Grocery-Shoppers-768x401-Sep-19-2025-08-50-41-8869-PM.png</image:loc><image:caption>TypesofGroceryShoppers768x401Sep1920250850418869PM</image:caption><image:title>TypesofGroceryShoppers768x401Sep1920250850418869PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-1024x535.png</image:loc><image:caption>Submitaresearchbrief</image:caption><image:title>submitaresearchbrief41024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-12.png</image:loc><image:caption>CopyofSampleforblogpost12</image:caption><image:title>CopyofSampleforblogpost12</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1269305676.jpg</image:loc><image:caption>GettyImages1269305676</image:caption><image:title>GettyImages1269305676</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><lastmod>2026-01-20</lastmod></url><url><loc>https://kadence.com/knowledge/why-the-best-markets-are-not-the-biggest-ones/</loc><image:image><image:loc>https://kadence.com/hubfs/GettyImages-638547772.jpg</image:loc><image:caption>GettyImages638547772</image:caption><image:title>GettyImages638547772</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/TREND4-Every-Snack-Bite-Counts.png</image:loc><image:caption>TREND4EverySnackBiteCounts</image:caption><image:title>TREND4EverySnackBiteCounts</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1.jpg</image:loc><image:caption>20200129Header1</image:caption><image:title>20200129Header1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-4b.png</image:loc><image:caption>DownloadourAgencyCredentials</image:caption><image:title>downloadagencycredentialsorbrochure4b</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1181405477.jpg</image:loc><image:caption>GettyImages1181405477</image:caption><image:title>GettyImages1181405477</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><lastmod>2026-03-17</lastmod></url><url><loc>https://kadence.com/knowledge/the-quiet-cost-of-synthetic-data/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972.jpg</image:loc><image:caption>GettyImages910144972</image:caption><image:title>GettyImages910144972</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535.png</image:loc><image:caption>submityourbrief</image:caption><image:title>submitaresearchbrief21024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/thisisengineering-raeng-DbLlKd8u2Rw-unsplash-scaled.jpg</image:loc><image:caption>thisisengineeringraengDbLlKd8u2Rwunsplashscaled</image:caption><image:title>thisisengineeringraengDbLlKd8u2Rwunsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Images/Gen%20X%20%E2%80%93%20No%20Hand-Holding%20Desired%20or%20Required-East.png</image:loc><image:caption>GenXNoHandHoldingDesiredorRequiredEast</image:caption><image:title>GenXNoHandHoldingDesiredorRequiredEast</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2156879843.jpg</image:loc><image:caption>GettyImages2156879843</image:caption><image:title>GettyImages2156879843</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><lastmod>2026-01-26</lastmod></url><url><loc>https://kadence.com/knowledge/the-millennial-metamorphosis-what-matters-to-them-in-2024/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-69.png</image:loc><image:caption>Sampleforblogpost69</image:caption><image:title>Sampleforblogpost69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/5-16-1024x535-Sep-16-2025-10-34-28-6545-AM.png</image:loc><image:caption>5161024x535Sep1620251034286545AM</image:caption><image:title>5161024x535Sep1620251034286545AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Banner-for-Internet-studies-11.png</image:loc><image:caption>BannerforInternetstudies11</image:caption><image:title>BannerforInternetstudies11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/fWaQI3YSTnJlCeIViNp5uEGqtrhCygP9pbkfAag0vz1Jmk_VPmOsLJ53H1rVkLKi-9QAItX9RyuLq59LOjSEhhvqRgQM51eiuESsMq-aVON6C9dxXeRCfpX0GPw4VTednR_iRDDkE1KbZWNRzzbx3.png</image:loc><image:caption>fWaQI3YSTnJlCeIViNp5uEGqtrhCygP9pbkfAag0vz1JmkVPmOsLJ53H1rVkLKi9QAItX9RyuLq59LOjSEhhvqRgQM51eiuESsMqaVON6C9dxXeRCfpX0GPw4VTednRiRDDkE1KbZWNRzzbx3</image:caption><image:title>fWaQI3YSTnJlCeIViNp5uEGqtrhCygP9pbkfAag0vz1JmkVPmOsLJ53H1rVkLKi9QAItX9RyuLq59LOjSEhhvqRgQM51eiuESsMqaVON6C9dxXeRCfpX0GPw4VTednRiRDDkE1KbZWNRzzbx3</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/3-36-1024x535-Sep-16-2025-10-31-19-5424-AM.png</image:loc><image:caption>3361024x535Sep1620251031195424AM</image:caption><image:title>3361024x535Sep1620251031195424AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1370432427.jpg</image:loc><image:caption>GettyImages1370432427</image:caption><image:title>GettyImages1370432427</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/llWjEBT8c7pwLHotKgS2yypcnbroMVw_A9gSeBosn8wEZhIwdQ30scb1ld7Yla9DH18jvSIruoSgNHWIhp6HS4aO1j9U7HHD9Psk-Nlax7pNHGJNyMX9qE6WW5Bxl24_YuWVdex88Rq8zoTEyR7T3.png</image:loc><image:caption>llWjEBT8c7pwLHotKgS2yypcnbroMVwA9gSeBosn8wEZhIwdQ30scb1ld7Yla9DH18jvSIruoSgNHWIhp6HS4aO1j9U7HHD9PskNlax7pNHGJNyMX9qE6WW5Bxl24YuWVdex88Rq8zoTEyR7T3</image:caption><image:title>llWjEBT8c7pwLHotKgS2yypcnbroMVwA9gSeBosn8wEZhIwdQ30scb1ld7Yla9DH18jvSIruoSgNHWIhp6HS4aO1j9U7HHD9PskNlax7pNHGJNyMX9qE6WW5Bxl24YuWVdex88Rq8zoTEyR7T3</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/lFvQoKKplAW9BTF42xrN8aaPkUAEzfBhSHoUtgDz7AJNXiOgVuQZlRK6jYHmYSBi09vSGFA_Ak_BgddD6ErAuUfB2eOaq_4_rj_UpagU1--XS2d1iyFLLyv_D95lgpZMi52AP901APAZ5Qii9_RT8.png</image:loc><image:caption>lFvQoKKplAW9BTF42xrN8aaPkUAEzfBhSHoUtgDz7AJNXiOgVuQZlRK6jYHmYSBi09vSGFAAkBgddD6ErAuUfB2eOaq4rjUpagU1XS2d1iyFLLyvD95lgpZMi52AP901APAZ5Qii9RT8</image:caption><image:title>lFvQoKKplAW9BTF42xrN8aaPkUAEzfBhSHoUtgDz7AJNXiOgVuQZlRK6jYHmYSBi09vSGFAAkBgddD6ErAuUfB2eOaq4rjUpagU1XS2d1iyFLLyvD95lgpZMi52AP901APAZ5Qii9RT8</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><lastmod>2025-09-19</lastmod></url><url><loc>https://kadence.com/en-us/office/careers-at-kadence-singapore/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Futurists_88x88.png</image:loc><image:caption>WIFuturists88x88</image:caption><image:title>WIFuturists88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Singapore-team-740x720.jpg</image:loc><image:caption>WIMSingaporeteam740x720</image:caption><image:title>WIMSingaporeteam740x720</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/Valintina.jpg</image:loc><image:caption>Valintina</image:caption><image:title>Valintina</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Genuine88x88.png</image:loc><image:caption>WIGenuine88x88</image:caption><image:title>WIGenuine88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Dependable_88x88.png</image:loc><image:caption>WIDependable88x88</image:caption><image:title>WIDependable88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Singapore-office-team-740x720.jpg</image:loc><image:caption>WIMSingaporeofficeteam740x720</image:caption><image:title>WIMSingaporeofficeteam740x720</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Singapore.jpg</image:loc><image:caption>WIMSingapore</image:caption><image:title>WIMSingapore</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Curious_88x88.png</image:loc><image:caption>WICurious88x88</image:caption><image:title>WICurious88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/98bcb40f11eea3cb66dc988f349bfcb9-1.jpg</image:loc><image:caption>98bcb40f11eea3cb66dc988f349bfcb91</image:caption><image:title>98bcb40f11eea3cb66dc988f349bfcb91</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_GettyImages-855485092-1-740x720.jpg</image:loc><image:caption>WIMGettyImages8554850921740x720</image:caption><image:title>WIMGettyImages8554850921740x720</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Ashutosh%20Awasthi.jpeg</image:loc><image:caption>AshutoshAwasthi</image:caption><image:title>AshutoshAwasthi</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_kadence-singapore-culture-740x720.jpg</image:loc><image:caption>WIMkadencesingaporeculture740x720</image:caption><image:title>WIMkadencesingaporeculture740x720</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/Wanxing.jpg</image:loc><image:caption>Wanxing</image:caption><image:title>Wanxing</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/Glenna.jpg</image:loc><image:caption>Glenna</image:caption><image:title>Glenna</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_20190802_143707-740x720.jpg</image:loc><image:caption>Singapore</image:caption><image:title>WIM20190802143707740x720</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Agile_88x88.png</image:loc><image:caption>WIAgile88x88</image:caption><image:title>WIAgile88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><lastmod>2025-10-16</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/understanding-americas-five-evolving-consumer-segments-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2199471153.jpg</image:loc><image:caption>GettyImages2199471153</image:caption><image:title>GettyImages2199471153</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2185776283.jpg</image:loc><image:caption>GettyImages2185776283</image:caption><image:title>GettyImages2185776283</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-Modern-Plate-1-1024x535.png</image:loc><image:caption>globaldiningtrends</image:caption><image:title>TheModernPlate11024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2220539132.jpg</image:loc><image:caption>GettyImages2220539132</image:caption><image:title>GettyImages2220539132</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-3-1024x535.png</image:loc><image:caption>Submityourmarketresearchbrief</image:caption><image:title>submitaresearchbrief31024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-57-1.png</image:loc><image:caption>CopyofSampleforblogpost571</image:caption><image:title>CopyofSampleforblogpost571</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><lastmod>2025-10-28</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/design-and-data-visualization-as-insight-catalysts-in-market-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/luNl94bU0IduLsPtZttfNAc1gEjNk9ouxmSt4sj3qU7wZGw-eZOng5sJWuL3Iel-fXw9dPBC9EzMT2wy-6kt-1K27X4cdr-krOleNuOc1u30r4aCT1ei0K9BZlzyFGjQ_VEcUbG7U3vVeXx18xe2g-2.png</image:loc><image:caption>luNl94bU0IduLsPtZttfNAc1gEjNk9ouxmSt4sj3qU7wZGweZOng5sJWuL3IelfXw9dPBC9EzMT2wy6kt1K27X4cdrkrOleNuOc1u30r4aCT1ei0K9BZlzyFGjQVEcUbG7U3vVeXx18xe2g2</image:caption><image:title>luNl94bU0IduLsPtZttfNAc1gEjNk9ouxmSt4sj3qU7wZGweZOng5sJWuL3IelfXw9dPBC9EzMT2wy6kt1K27X4cdrkrOleNuOc1u30r4aCT1ei0K9BZlzyFGjQVEcUbG7U3vVeXx18xe2g2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-82-2.png</image:loc><image:caption>Sampleforblogpost822</image:caption><image:title>Sampleforblogpost822</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/jo5xT5Tqck5SY-2hHC9zjoO23XQ74ODfirzXrwPu2T0_ufHd8ZskAyqqwipO3aJ493EMGuMKoEIPUZ-Ya0gRq6uUo0JUJiWzUdjrmbv8lnnTB-K1CLLERUD1gh1ZE58HR30dKvyx-SRHBiaRPa6xv-2.png</image:loc><image:caption>jo5xT5Tqck5SY2hHC9zjoO23XQ74ODfirzXrwPu2T0ufHd8ZskAyqqwipO3aJ493EMGuMKoEIPUZYa0gRq6uUo0JUJiWzUdjrmbv8lnnTBK1CLLERUD1gh1ZE58HR30dKvyxSRHBiaRPa6xv2</image:caption><image:title>jo5xT5Tqck5SY2hHC9zjoO23XQ74ODfirzXrwPu2T0ufHd8ZskAyqqwipO3aJ493EMGuMKoEIPUZYa0gRq6uUo0JUJiWzUdjrmbv8lnnTBK1CLLERUD1gh1ZE58HR30dKvyxSRHBiaRPa6xv2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-4-1024x535-Sep-19-2025-04-32-29-4970-PM.png</image:loc><image:caption>downloadagencycredentialsorbrochure41024x535Sep1920250432294970PM</image:caption><image:title>downloadagencycredentialsorbrochure41024x535Sep1920250432294970PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972-2.jpg</image:loc><image:caption>GettyImages9101449722</image:caption><image:title>GettyImages9101449722</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Green-Wave-1-1024x535-Sep-19-2025-04-57-58-7050-PM.png</image:loc><image:caption>GreenWave11024x535Sep1920250457587050PM</image:caption><image:title>GreenWave11024x535Sep1920250457587050PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Ftm4sc-lS0J_mImYmp6p5F0VDt7xgHF6f4H9zlVlCdzVNhABXmlG2dJhVDywszISPjAaYfuBzqc2Twtkd-u31wpOina72GYUb-LpscuO7ZjTClteyCKfltnY9qjfF4-a2mRCZ0edAwgv4alfDEP_E-2.png</image:loc><image:caption>Ftm4sclS0JmImYmp6p5F0VDt7xgHF6f4H9zlVlCdzVNhABXmlG2dJhVDywszISPjAaYfuBzqc2Twtkdu31wpOina72GYUbLpscuO7ZjTClteyCKfltnY9qjfF4a2mRCZ0edAwgv4alfDEPE2</image:caption><image:title>Ftm4sclS0JmImYmp6p5F0VDt7xgHF6f4H9zlVlCdzVNhABXmlG2dJhVDywszISPjAaYfuBzqc2Twtkdu31wpOina72GYUbLpscuO7ZjTClteyCKfltnY9qjfF4a2mRCZ0edAwgv4alfDEPE2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/thisisengineering-raeng-DbLlKd8u2Rw-unsplash-scaled-1.jpg</image:loc><image:caption>thisisengineeringraengDbLlKd8u2Rwunsplashscaled1</image:caption><image:title>thisisengineeringraengDbLlKd8u2Rwunsplashscaled1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><lastmod>2025-09-29</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-toy-industrys-next-big-bet/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-2002804445-1.jpg</image:loc><image:caption>GettyImages20028044451</image:caption><image:title>GettyImages20028044451</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20191003_Green_brick.jpg</image:loc><image:caption>20191003Greenbrick</image:caption><image:title>20191003Greenbrick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1305487364-1-1.jpg</image:loc><image:caption>GettyImages130548736411</image:caption><image:title>GettyImages130548736411</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V1-1024x536.png</image:loc><image:caption>keepingupwithGenZ</image:caption><image:title>GENZGenZV11024x536</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-3-1024x535.png</image:loc><image:caption>Submityourmarketresearchbrief</image:caption><image:title>submitaresearchbrief31024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1954175226-2.jpg</image:loc><image:caption>GettyImages19541752262</image:caption><image:title>GettyImages19541752262</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/case-studies-asias-great-divide-kadence-1</loc><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2194914514.jpg</image:loc><image:caption>GettyImages2194914514</image:caption><image:title>GettyImages2194914514</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Asias-Spending-%20case%20study.png</image:loc><image:caption>AsiasSpendingcasestudy</image:caption><image:title>AsiasSpendingcasestudy</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><lastmod>2026-03-13</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/to-persona-or-not-to-persona-weighing-the-benefits-and-drawbacks/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2199471153.jpg</image:loc><image:caption>GettyImages2199471153</image:caption><image:title>GettyImages2199471153</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1219583078-2.jpg</image:loc><image:caption>GettyImages12195830782</image:caption><image:title>GettyImages12195830782</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1727507232-1.jpg</image:loc><image:caption>GettyImages17275072321</image:caption><image:title>GettyImages17275072321</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Auto-Cars-and-consumers-1024x535-4.png</image:loc><image:caption>AutoCarsandconsumers1024x5354</image:caption><image:title>AutoCarsandconsumers1024x5354</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-crcredentials-or-brochure-1-1024x535-Sep-19-2025-03-09-09-0262-PM.png</image:loc><image:caption>downloadagencycrcredentialsorbrochure11024x535Sep1920250309090262PM</image:caption><image:title>downloadagencycrcredentialsorbrochure11024x535Sep1920250309090262PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2185776283.jpg</image:loc><image:caption>GettyImages2185776283</image:caption><image:title>GettyImages2185776283</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><lastmod>2025-09-25</lastmod></url><url><loc>https://kadence.com/en-us/case-study/understanding-carbonated-soft-drink-buyers-in-european-value-stores</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Featured%20Images/GettyImages-616010722.jpg</image:loc><image:caption>GettyImages616010722</image:caption><image:title>GettyImages616010722</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2215421216.jpg</image:loc><image:caption>GettyImages2215421216</image:caption><image:title>GettyImages2215421216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-97-2.png</image:loc><image:caption>CopyofSampleforblogpost972</image:caption><image:title>CopyofSampleforblogpost972</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_OnlineAsia_580x580.png</image:loc><image:caption>WHOnlineAsia580x580</image:caption><image:title>WHOnlineAsia580x580</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><lastmod>2025-12-17</lastmod></url><url><loc>https://kadence.com/service/customer-understanding/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>MarketresearchinAsia</image:caption><image:title>WIMPhilippinesOffice88x88009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432.jpg</image:loc><image:caption>Plug</image:caption><image:title>WIMpaulhanaokaRJkKjLu8I9Iunsplash1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>KadenceIndiaofficeteam</image:caption><image:title>WIMIndiaOffice88x88002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIMTestimonials3304x304002</image:caption><image:title>WIMTestimonials3304x304002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-philippines-88x88.jpg</image:loc><image:caption>officephilippines88x88</image:caption><image:title>officephilippines88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-893585104.jpg</image:loc><image:caption>GettyImages893585104</image:caption><image:title>GettyImages893585104</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLdiscoverchannellogo392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Havells_Logo.svg-364x240.png</image:loc><image:caption>Havells</image:caption><image:title>WL1200pxHavellsLogosvg364x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-2048631679.jpg</image:loc><image:caption>GettyImages2048631679</image:caption><image:title>GettyImages2048631679</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WLBridgestonelogo288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/market-research-us.jpg</image:loc><image:caption>marketresearchus</image:caption><image:title>marketresearchus</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>BenefitTick</image:caption><image:title>WIiconbenefittick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>JapanTokyo</image:caption><image:title>WIMJapanOffice88x88006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogosvg392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>KadenceSingaporeofficeteam</image:caption><image:title>WIMKadenceSingaporeoffice88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIMTestimonials3903x651001</image:caption><image:title>WIMTestimonials3903x651001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-73.png</image:loc><image:caption>Sampleforblogpost73</image:caption><image:title>Sampleforblogpost73</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>KadenceUSAteamphoto</image:caption><image:title>WIMUSOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>KadenceIndia</image:caption><image:title>WIMIndiaOffice88x88003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL1200pxSamsungwordmarksvg144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>KadenceThailand</image:caption><image:title>WIMThailandOffice88x8811</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>KadenceIndonesia</image:caption><image:title>WIMIndonesiaOffice88x885</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-vietnam.png</image:loc><image:caption>KadenceVietnamofficeteam</image:caption><image:title>officevietnam</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WLMarsInclogo2019392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>KadenceUKofficeteam</image:caption><image:title>WIMUKOffice88x8813</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-22.png</image:loc><image:caption>CopyofSampleforblogpost22</image:caption><image:title>CopyofSampleforblogpost22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>KadenceChina</image:caption><image:title>WIMarticle88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Customer-understanding_1090x545.jpg</image:loc><image:caption>Customerunderstanding</image:caption><image:title>WIMCustomerunderstanding1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-14.png</image:loc><image:caption>CopyofSampleforblogpost14</image:caption><image:title>CopyofSampleforblogpost14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>ashopinTokyoJapan</image:caption><image:title>WIMJapanOffice88x88007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UKoffice</image:caption><image:title>WIMUKOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premiumhomeappliancesfridgewashingmachine</image:caption><image:title>WIMPremiumhomeappliancesfridgewashingmachine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogo288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216.jpg</image:loc><image:caption>WIMdebbyhudsonjcc8sxK2Adwunsplash1720x216</image:caption><image:title>WIMdebbyhudsonjcc8sxK2Adwunsplash1720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>KadenceIndonesiaofficeteam</image:caption><image:title>WIMIndonesiaOffice88x884</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>KadenceChinaofficeteam</image:caption><image:title>WIMKadenceChina88x88001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>ConductingOnlineResearchinAsia2</image:caption><image:title>WIMConductingOnlineResearchinAsia2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><lastmod>2025-10-02</lastmod></url><url><loc>https://kadence.com/knowledge/the-rise-of-protein-in-a-health-driven-economy/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1351767347-1.jpg</image:loc><image:caption>GettyImages13517673471</image:caption><image:title>GettyImages13517673471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Cindi%20Collett.jpg</image:loc><image:caption>CindiCollett</image:caption><image:title>CindiCollett</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Leading-Protein-Brands-UK-1024x640.png</image:loc><image:caption>LeadingProteinBrandsUK1024x640</image:caption><image:title>LeadingProteinBrandsUK1024x640</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Types-of-Grocery-Shoppers-1024x535-3.png</image:loc><image:caption>TypesofGroceryShoppers1024x5353</image:caption><image:title>TypesofGroceryShoppers1024x5353</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-2039484677.jpg</image:loc><image:caption>GettyImages2039484677</image:caption><image:title>GettyImages2039484677</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Huel-ad.png</image:loc><image:caption>Huelad</image:caption><image:title>Huelad</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-1-3-1024x536-2.png</image:loc><image:caption>submitaresearchbrief131024x5362</image:caption><image:title>submitaresearchbrief131024x5362</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1283140974.jpg</image:loc><image:caption>GettyImages1283140974</image:caption><image:title>GettyImages1283140974</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><lastmod>2025-09-19</lastmod></url><url><loc>https://kadence.com/knowledge/why-brands-are-getting-value-propositions-wrong/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Images/For%20Gen%20X%2c%20Choice%20Is%20the%20Ultimate%20Currency-East.png</image:loc><image:caption>ForGenXChoiceIstheUltimateCurrencyEast</image:caption><image:title>ForGenXChoiceIstheUltimateCurrencyEast</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-12.png</image:loc><image:caption>CopyofSampleforblogpost12</image:caption><image:title>CopyofSampleforblogpost12</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-3-1024x535.png</image:loc><image:caption>Submityourmarketresearchbrief</image:caption><image:title>submitaresearchbrief31024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2230825173.jpg</image:loc><image:caption>GettyImages2230825173</image:caption><image:title>GettyImages2230825173</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1370432427.jpg</image:loc><image:caption>GettyImages1370432427</image:caption><image:title>GettyImages1370432427</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><lastmod>2026-01-16</lastmod></url><url><loc>https://kadence.com/office/market-research-agency-toronto</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WIInsightActivation</image:caption><image:title>WIInsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ESOMAR-Congress-2023-Winner-216x216.jpg</image:loc><image:caption>WIMESOMARCongress2023Winner216x216</image:caption><image:title>WIMESOMARCongress2023Winner216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WIBrandAndAdvertising</image:caption><image:title>WIBrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wallstreetjournal-logo-217x120.png</image:loc><image:caption>wallstreetjournallogo217x120</image:caption><image:title>wallstreetjournallogo217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>KadenceInternationalMarketResearchAgencyoftheYearSingapore</image:caption><image:title>WIMOptimizedimage131216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2020</image:caption><image:title>WIMAOTYcrop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:caption><image:title>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wallstreetjournallogo</image:caption><image:title>wallstreetjournallogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WIProductDevelopment</image:caption><image:title>WIProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>BestDataCollectionFinalistMarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMBestDataCollection216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WLASALOGO2017144x46</image:caption><image:title>WLASALOGO2017144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>KadenceInternationalisHighlyCommendedforGlobalAgencyofTheYear</image:caption><image:title>WIMGlobalAgencycop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2021</image:caption><image:title>WIMAOTYMR1216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090.jpg</image:loc><image:caption>WIMphotoofpeopleleaningonwoodentable31846142180x1090</image:caption><image:title>WIMphotoofpeopleleaningonwoodentable31846142180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>KadenceteamcollectingAgencyoftheYearaward</image:caption><image:title>WIMJOE43941216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>QuirksSupplieroftheYearKadenceInternational</image:caption><image:title>WIMQuirkAwards1881216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>MarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMmrsoppies216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WIFieldworkServices</image:caption><image:title>WIFieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>MarketingInteractiveAgencyoftheYearWinnerGold2021</image:caption><image:title>WIMmarketinginteractiveagencyoftheyear2021gold216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURAInnovationoftheYearaward</image:caption><image:title>WIMFinalistlogoLARGE216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagersplayingsport</image:caption><image:title>WIMgirlsonwhiteredjerseyplayinghandgame1634652720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WICustomerAndMarket</image:caption><image:title>WICustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRSOpperationsAwardsTrophy</image:caption><image:title>WIPmrsoppies2216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIMchuttersnapmfo1E7omzkunsplash720x216</image:caption><image:title>WIMchuttersnapmfo1E7omzkunsplash720x216</image:title></image:image><lastmod>2026-02-26</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-marketing-teams-of-the-future/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-2188244143-1-1.jpg</image:loc><image:caption>GettyImages218824414311</image:caption><image:title>GettyImages218824414311</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post--1.png</image:loc><image:caption>Sampleforblogpost1</image:caption><image:title>Sampleforblogpost1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20191003_Green_brick.jpg</image:loc><image:caption>20191003Greenbrick</image:caption><image:title>20191003Greenbrick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/General-Uncover-the-latest-trends-in-global-media-consumption-1024x512.png</image:loc><image:caption>mediaandentertainmenttrendsreport</image:caption><image:title>GeneralUncoverthelatesttrendsinglobalmediaconsumption1024x512</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-3-1024x535.png</image:loc><image:caption>Submityourmarketresearchbrief</image:caption><image:title>submitaresearchbrief31024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/knowledge/insurance-is-learning-to-predict-you</loc><lastmod>2025-11-12</lastmod></url><url><loc>https://kadence.com/knowledge/how-to-conduct-online-research-in-singapore/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/annie-spratt-McM5BW4jQHc-unsplash2222-e1594963156494.jpg</image:loc><image:caption>anniesprattMcM5BW4jQHcunsplash2222e1594963156494</image:caption><image:title>anniesprattMcM5BW4jQHcunsplash2222e1594963156494</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-2024-07-01T103944_383-1.png</image:loc><image:caption>Sampleforblogpost20240701T1039443831</image:caption><image:title>Sampleforblogpost20240701T1039443831</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200604-01Screenshot2020-05-28at11_24_56.png</image:loc><image:caption>2020060401Screenshot20200528at112456</image:caption><image:title>2020060401Screenshot20200528at112456</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/As-introduction-to-Data-collection-in-marketing-research.jpg</image:loc><image:caption>AsintroductiontoDatacollectioninmarketingresearch</image:caption><image:title>AsintroductiontoDatacollectioninmarketingresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Ashutosh%20Awasthi.jpeg</image:loc><image:caption>AshutoshAwasthi</image:caption><image:title>AshutoshAwasthi</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/knowledge/tiktoks-socio-economic-impact-in-southeast-asia-a-summary-of-the-report/</loc><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1.jpg</image:loc><image:caption>20200129Header1</image:caption><image:title>20200129Header1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2207736167.jpg</image:loc><image:caption>GettyImages2207736167</image:caption><image:title>GettyImages2207736167</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Template-Sample-for-blog-post-12.png</image:loc><image:caption>TemplateSampleforblogpost12</image:caption><image:title>TemplateSampleforblogpost12</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages1162094164scaled</image:caption><image:title>GettyImages1162094164scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><lastmod>2025-09-19</lastmod></url><url><loc>https://kadence.com/knowledge/the-importance-of-diversity-in-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972.jpg</image:loc><image:caption>GettyImages910144972</image:caption><image:title>GettyImages910144972</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-541135936.jpg</image:loc><image:caption>GettyImages541135936</image:caption><image:title>GettyImages541135936</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages1162094164scaled</image:caption><image:title>GettyImages1162094164scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><lastmod>2025-09-19</lastmod></url><url><loc>https://kadence.com/office/market-research-agency-orlando</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>MarketingInteractiveAgencyoftheYearWinnerGold2021</image:caption><image:title>WIMmarketinginteractiveagencyoftheyear2021gold216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2020</image:caption><image:title>WIMAOTYcrop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>MarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMmrsoppies216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagersplayingsport</image:caption><image:title>WIMgirlsonwhiteredjerseyplayinghandgame1634652720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:caption><image:title>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wallstreetjournallogo</image:caption><image:title>wallstreetjournallogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>BestDataCollectionFinalistMarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMBestDataCollection216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wallstreetjournal-logo-217x120.png</image:loc><image:caption>wallstreetjournallogo217x120</image:caption><image:title>wallstreetjournallogo217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WIProductDevelopment</image:caption><image:title>WIProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611.jpg</image:loc><image:caption>WHclaybankshwLAI5lRhdMunsplash1e1614876480611</image:caption><image:title>WHclaybankshwLAI5lRhdMunsplash1e1614876480611</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>KadenceteamcollectingAgencyoftheYearaward</image:caption><image:title>WIMJOE43941216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>QuirksSupplieroftheYearKadenceInternational</image:caption><image:title>WIMQuirkAwards1881216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIMedwardheuKyzXEc2ksunsplash1814x372</image:caption><image:title>WIMedwardheuKyzXEc2ksunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:caption><image:title>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>KadenceInternationalMarketResearchAgencyoftheYearSingapore</image:caption><image:title>WIMOptimizedimage131216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>KadenceInternationalisHighlyCommendedforGlobalAgencyofTheYear</image:caption><image:title>WIMGlobalAgencycop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WLASALOGO2017144x46</image:caption><image:title>WLASALOGO2017144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIMchuttersnapmfo1E7omzkunsplash720x216</image:caption><image:title>WIMchuttersnapmfo1E7omzkunsplash720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WHanastasiadulgierQboRVYU6sfQunsplash12180x1090</image:caption><image:title>WHanastasiadulgierQboRVYU6sfQunsplash12180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WICustomerAndMarket</image:caption><image:title>WICustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WIFieldworkServices</image:caption><image:title>WIFieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WIInsightActivation</image:caption><image:title>WIInsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRSOpperationsAwardsTrophy</image:caption><image:title>WIPmrsoppies2216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ESOMAR-Congress-2023-Winner-216x216.jpg</image:loc><image:caption>WIMESOMARCongress2023Winner216x216</image:caption><image:title>WIMESOMARCongress2023Winner216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WIBrandAndAdvertising</image:caption><image:title>WIBrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090.jpg</image:loc><image:caption>WHshanelahiDDiLYtF88wunsplashscaled2180x1090</image:caption><image:title>WHshanelahiDDiLYtF88wunsplashscaled2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2021</image:caption><image:title>WIMAOTYMR1216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090.jpg</image:loc><image:caption>WIMphotoofpeopleleaningonwoodentable31846142180x1090</image:caption><image:title>WIMphotoofpeopleleaningonwoodentable31846142180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURAInnovationoftheYearaward</image:caption><image:title>WIMFinalistlogoLARGE216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><lastmod>2026-03-24</lastmod></url><url><loc>https://kadence.com/knowledge/trends-in-japans-coffee-culture/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1351767347-1.jpg</image:loc><image:caption>GettyImages13517673471</image:caption><image:title>GettyImages13517673471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/10-Price-increas-by-age-and-overall@3x-2-723x1024.png</image:loc><image:caption>10Priceincreasbyageandoverall3x2723x1024</image:caption><image:title>10Priceincreasbyageandoverall3x2723x1024</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/02-Consumption-Habits-2@3x-2-1024x610.png</image:loc><image:caption>02ConsumptionHabits23x21024x610</image:caption><image:title>02ConsumptionHabits23x21024x610</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/04-Preference-by-age@3x-3-1024x610.png</image:loc><image:caption>04Preferencebyage3x31024x610</image:caption><image:title>04Preferencebyage3x31024x610</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-98.png</image:loc><image:caption>Sampleforblogpost98</image:caption><image:title>Sampleforblogpost98</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/11-Coffee-alternatives@3x-2-1024x932.png</image:loc><image:caption>11Coffeealternatives3x21024x932</image:caption><image:title>11Coffeealternatives3x21024x932</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-Modern-Plate-1-1024x535-Sep-16-2025-09-04-59-1552-AM.png</image:loc><image:caption>TheModernPlate11024x535Sep1620250904591552AM</image:caption><image:title>TheModernPlate11024x535Sep1620250904591552AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-4b-1024x535-Sep-16-2025-09-10-19-3843-AM.png</image:loc><image:caption>downloadagencycredentialsorbrochure4b1024x535Sep1620250910193843AM</image:caption><image:title>downloadagencycredentialsorbrochure4b1024x535Sep1620250910193843AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/08-Paper-and-PET-combined@3x-837x1024.png</image:loc><image:caption>08PaperandPETcombined3x837x1024</image:caption><image:title>08PaperandPETcombined3x837x1024</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><lastmod>2025-09-19</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-real-reason-customers-reject-your-price/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-2-1024x535.png</image:loc><image:caption>marketresearchagencycredentials</image:caption><image:title>downloadagencycredentialsorbrochure21024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled-2.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled2</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2205287812.jpg</image:loc><image:caption>GettyImages2205287812</image:caption><image:title>GettyImages2205287812</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Febreze-ad-campaign-1998.jpg</image:loc><image:caption>Febrezeadcampaign1998</image:caption><image:title>Febrezeadcampaign1998</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2231135271.jpg</image:loc><image:caption>GettyImages2231135271</image:caption><image:title>GettyImages2231135271</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Images/Gen%20X%20%E2%80%93%20No%20Hand-Holding%20Desired%20or%20Required-East.png</image:loc><image:caption>GenXNoHandHoldingDesiredorRequiredEast</image:caption><image:title>GenXNoHandHoldingDesiredorRequiredEast</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20191003_Green_brick.jpg</image:loc><image:caption>20191003Greenbrick</image:caption><image:title>20191003Greenbrick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><lastmod>2026-03-17</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-kidults-are-driving-toy-sales/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-2025-03-10T160418_568-1.png</image:loc><image:caption>CopyofSampleforblogpost20250310T1604185681</image:caption><image:title>CopyofSampleforblogpost20250310T1604185681</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1954175226-2.jpg</image:loc><image:caption>GettyImages19541752262</image:caption><image:title>GettyImages19541752262</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/2-73-1024x442-1.png</image:loc><image:caption>2731024x4421</image:caption><image:title>2731024x4421</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-4-1024x535-Sep-19-2025-03-47-53-1827-PM.png</image:loc><image:caption>downloadagencycredentialsorbrochure41024x535Sep1920250347531827PM</image:caption><image:title>downloadagencycredentialsorbrochure41024x535Sep1920250347531827PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled-2.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled2</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Travel-Journey-Profiles-1024x535-4.png</image:loc><image:caption>TravelJourneyProfiles1024x5354</image:caption><image:title>TravelJourneyProfiles1024x5354</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1181405477.jpg</image:loc><image:caption>GettyImages1181405477</image:caption><image:title>GettyImages1181405477</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><lastmod>2025-09-28</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/from-data-dump-to-storytelling-the-importance-of-narrative-in-market-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/thisisengineering-raeng-DbLlKd8u2Rw-unsplash-scaled-1.jpg</image:loc><image:caption>thisisengineeringraengDbLlKd8u2Rwunsplashscaled1</image:caption><image:title>thisisengineeringraengDbLlKd8u2Rwunsplashscaled1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Cover-page-9-Fashion-Personas-1024x576-Sep-19-2025-07-59-29-7872-PM.png</image:loc><image:caption>Coverpage9FashionPersonas1024x576Sep1920250759297872PM</image:caption><image:title>Coverpage9FashionPersonas1024x576Sep1920250759297872PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1219583078-2.jpg</image:loc><image:caption>GettyImages12195830782</image:caption><image:title>GettyImages12195830782</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-1024x535.png</image:loc><image:caption>Submitaresearchbrief</image:caption><image:title>submitaresearchbrief41024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1466751101-1-2.jpg</image:loc><image:caption>GettyImages146675110112</image:caption><image:title>GettyImages146675110112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><lastmod>2025-10-29</lastmod></url><url><loc>https://kadence.com/case-study/validating-an-internal-brand-proposition-for-singapore-management-universitys-smu-post-graduate-programme/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Education-1000x1000.jpg</image:loc><image:caption>Education1000x1000</image:caption><image:title>Education1000x1000</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-15.png</image:loc><image:caption>CopyofSampleforblogpost15</image:caption><image:title>CopyofSampleforblogpost15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_logo-d-smu.svg</image:loc><image:caption>WLlogodsmu</image:caption><image:title>WLlogodsmu</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>ConductingOnlineResearchinAsia2</image:caption><image:title>WIMConductingOnlineResearchinAsia2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1954175226.jpg</image:loc><image:caption>GettyImages1954175226</image:caption><image:title>GettyImages1954175226</image:title></image:image><lastmod>2025-10-06</lastmod></url><url><loc>https://kadence.com/knowledge/how-to-conduct-online-research-in-china/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-60.png</image:loc><image:caption>Sampleforblogpost60</image:caption><image:title>Sampleforblogpost60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200604-05denys-nevozhai-7nrsVjvALnA-unsplash.jpg</image:loc><image:caption>2020060405denysnevozhai7nrsVjvALnAunsplash</image:caption><image:title>2020060405denysnevozhai7nrsVjvALnAunsplash</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1.jpg</image:loc><image:caption>20200129Header1</image:caption><image:title>20200129Header1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/As-introduction-to-Data-collection-in-marketing-research.jpg</image:loc><image:caption>AsintroductiontoDatacollectioninmarketingresearch</image:caption><image:title>AsintroductiontoDatacollectioninmarketingresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Dining-From-foodies-to-fine-diners-1-1024x535.png</image:loc><image:caption>DiningFromfoodiestofinediners11024x535</image:caption><image:title>DiningFromfoodiestofinediners11024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-3-1024x536-3.png</image:loc><image:caption>submitaresearchbrief431024x5363</image:caption><image:title>submitaresearchbrief431024x5363</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><lastmod>2025-09-10</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/ethics-in-market-research-data-collection-the-essential-guide/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1183890958-1-2.jpg</image:loc><image:caption>GettyImages118389095812</image:caption><image:title>GettyImages118389095812</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972-2.jpg</image:loc><image:caption>GettyImages9101449722</image:caption><image:title>GettyImages9101449722</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><lastmod>2025-09-30</lastmod></url><url><loc>https://kadence.com/en-us/office/market-research-agency-charlotte</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>KadenceInternationalMarketResearchAgencyoftheYearSingapore</image:caption><image:title>WIMOptimizedimage131216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>KadenceInternationalisHighlyCommendedforGlobalAgencyofTheYear</image:caption><image:title>WIMGlobalAgencycop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WHanastasiadulgierQboRVYU6sfQunsplash12180x1090</image:caption><image:title>WHanastasiadulgierQboRVYU6sfQunsplash12180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2020</image:caption><image:title>WIMAOTYcrop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611.jpg</image:loc><image:caption>WHclaybankshwLAI5lRhdMunsplash1e1614876480611</image:caption><image:title>WHclaybankshwLAI5lRhdMunsplash1e1614876480611</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2021</image:caption><image:title>WIMAOTYMR1216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagersplayingsport</image:caption><image:title>WIMgirlsonwhiteredjerseyplayinghandgame1634652720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIMedwardheuKyzXEc2ksunsplash1814x372</image:caption><image:title>WIMedwardheuKyzXEc2ksunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WIInsightActivation</image:caption><image:title>WIInsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>MarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMmrsoppies216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wallstreetjournal-logo-217x120.png</image:loc><image:caption>wallstreetjournallogo217x120</image:caption><image:title>wallstreetjournallogo217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>MarketingInteractiveAgencyoftheYearWinnerGold2021</image:caption><image:title>WIMmarketinginteractiveagencyoftheyear2021gold216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:caption><image:title>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WLASALOGO2017144x46</image:caption><image:title>WLASALOGO2017144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WIProductDevelopment</image:caption><image:title>WIProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WIFieldworkServices</image:caption><image:title>WIFieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wallstreetjournallogo</image:caption><image:title>wallstreetjournallogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRSOpperationsAwardsTrophy</image:caption><image:title>WIPmrsoppies2216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:caption><image:title>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ESOMAR-Congress-2023-Winner-216x216.jpg</image:loc><image:caption>WIMESOMARCongress2023Winner216x216</image:caption><image:title>WIMESOMARCongress2023Winner216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>QuirksSupplieroftheYearKadenceInternational</image:caption><image:title>WIMQuirkAwards1881216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WICustomerAndMarket</image:caption><image:title>WICustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>KadenceteamcollectingAgencyoftheYearaward</image:caption><image:title>WIMJOE43941216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIMchuttersnapmfo1E7omzkunsplash720x216</image:caption><image:title>WIMchuttersnapmfo1E7omzkunsplash720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WIBrandAndAdvertising</image:caption><image:title>WIBrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090.jpg</image:loc><image:caption>WIMphotoofpeopleleaningonwoodentable31846142180x1090</image:caption><image:title>WIMphotoofpeopleleaningonwoodentable31846142180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090.jpg</image:loc><image:caption>WHshanelahiDDiLYtF88wunsplashscaled2180x1090</image:caption><image:title>WHshanelahiDDiLYtF88wunsplashscaled2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURAInnovationoftheYearaward</image:caption><image:title>WIMFinalistlogoLARGE216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>BestDataCollectionFinalistMarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMBestDataCollection216x216</image:title></image:image><lastmod>2026-03-23</lastmod></url><url><loc>https://kadence.com/knowledge/eye-tracking-technology-uses-in-market-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2089465288.jpg</image:loc><image:caption>GettyImages2089465288</image:caption><image:title>GettyImages2089465288</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages1162094164scaled</image:caption><image:title>GettyImages1162094164scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-897724014.jpg</image:loc><image:caption>GettyImages897724014</image:caption><image:title>GettyImages897724014</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1351767347-1.jpg</image:loc><image:caption>GettyImages13517673471</image:caption><image:title>GettyImages13517673471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><lastmod>2025-09-19</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-rising-impact-of-millennials-and-gen-z-on-singapores-political-landscape/</loc><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Banner-luxury-travel-study.png</image:loc><image:caption>Bannerluxurytravelstudy</image:caption><image:title>Bannerluxurytravelstudy</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Ashutosh%20Awasthi.jpeg</image:loc><image:caption>AshutoshAwasthi</image:caption><image:title>AshutoshAwasthi</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-100-2.png</image:loc><image:caption>Sampleforblogpost1002</image:caption><image:title>Sampleforblogpost1002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-60-1.png</image:loc><image:caption>CopyofSampleforblogpost601</image:caption><image:title>CopyofSampleforblogpost601</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Why-modern-millennials-love-nostalgia-2-1024x512.png</image:loc><image:caption>Whymodernmillennialslovenostalgia</image:caption><image:title>Whymodernmillennialslovenostalgia21024x512</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-1024x535.png</image:loc><image:caption>Submitaresearchbrief</image:caption><image:title>submitaresearchbrief41024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-84-2.png</image:loc><image:caption>Sampleforblogpost842</image:caption><image:title>Sampleforblogpost842</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/knowledge/hashtag-activism-when-and-how-brands-must-engage/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1219583078.jpg</image:loc><image:caption>GettyImages1219583078</image:caption><image:title>GettyImages1219583078</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-3-1024x535-Sep-11-2025-08-51-46-7154-PM.png</image:loc><image:caption>downloadagencycredentialsorbrochure31024x535Sep1120250851467154PM</image:caption><image:title>downloadagencycredentialsorbrochure31024x535Sep1120250851467154PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1353682914.jpg</image:loc><image:caption>GettyImages1353682914</image:caption><image:title>GettyImages1353682914</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-40.png</image:loc><image:caption>CopyofSampleforblogpost40</image:caption><image:title>CopyofSampleforblogpost40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1370432427.jpg</image:loc><image:caption>GettyImages1370432427</image:caption><image:title>GettyImages1370432427</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Trend-3-Uncover-the-trends-in-mobile-media-consumption-1024x512-Sep-11-2025-08-38-19-6967-PM.png</image:loc><image:caption>Trend3Uncoverthetrendsinmobilemediaconsumption1024x512Sep1120250838196967PM</image:caption><image:title>Trend3Uncoverthetrendsinmobilemediaconsumption1024x512Sep1120250838196967PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><lastmod>2025-09-19</lastmod></url><url><loc>https://kadence.com/en-us/sector/ecommerce/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Ecommerce-1090x545.png</image:loc><image:caption>WIMEcommerce1090x545</image:caption><image:title>WIMEcommerce1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/bloomberg%20logo.png</image:loc><image:caption>bloomberglogo</image:caption><image:title>bloomberglogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogosvg392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Finalist-logo-LARGE-432x432.jpg</image:loc><image:caption>FinalistlogoLARGE432x432</image:caption><image:title>FinalistlogoLARGE432x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_wallstreetjournal-logo-217x120.png</image:loc><image:caption>WSJ</image:caption><image:title>WLwallstreetjournallogo217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UKoffice</image:caption><image:title>WIMUKOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-77-1.png</image:loc><image:caption>CopyofSampleforblogpost771</image:caption><image:title>CopyofSampleforblogpost771</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Digo-cropped-600x600.png</image:loc><image:caption>TPDigocropped600x600</image:caption><image:title>TPDigocropped600x600</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_wall-street-journal-logo-144x14.png</image:loc><image:caption>TheWallStreetJournal</image:caption><image:title>WLwallstreetjournallogo144x14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_SegmentationSimple.svg</image:loc><image:caption>WISegmentationSimple</image:caption><image:title>WISegmentationSimple</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRSOpperationsAwardsTrophy</image:caption><image:title>WIPmrsoppies2216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premiumhomeappliancesfridgewashingmachine</image:caption><image:title>WIMPremiumhomeappliancesfridgewashingmachine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/JOE_4394-1-432x432.jpg</image:loc><image:caption>JOE43941432x432</image:caption><image:title>JOE43941432x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIMTestimonials3903x651001</image:caption><image:title>WIMTestimonials3903x651001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>BestDataCollectionFinalistMarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMBestDataCollection216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>KadenceUSAteamphoto</image:caption><image:title>WIMUSOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>KadenceChina</image:caption><image:title>WIMarticle88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_MarketUnderstanding.svg</image:loc><image:caption>WIMarketUnderstanding</image:caption><image:title>WIMarketUnderstanding</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLdiscoverchannellogo392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL1200pxSamsungwordmarksvg144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WLMarsInclogo2019392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_Ecommerce-Sector-46x46.png</image:loc><image:caption>ICEcommerceSector46x46</image:caption><image:title>ICEcommerceSector46x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>KadenceUKofficeteam</image:caption><image:title>WIMUKOffice88x8813</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>KadenceVietnam</image:caption><image:title>WIMVietnamOffice15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>KadenceSingaporeofficeteam</image:caption><image:title>WIMKadenceSingaporeoffice88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>ashopinTokyoJapan</image:caption><image:title>WIMJapanOffice88x88007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>MarketresearchinAsia</image:caption><image:title>WIMPhilippinesOffice88x88009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerUnderstanding.svg</image:loc><image:caption>WICustomerUnderstanding</image:caption><image:title>WICustomerUnderstanding</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_annie-spratt-0cPSKUEANqU-unsplash-1440x432.jpg</image:loc><image:caption>WIManniespratt0cPSKUEANqUunsplash1440x432</image:caption><image:title>WIManniespratt0cPSKUEANqUunsplash1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>KadenceInternationalMarketResearchAgencyoftheYearSingapore</image:caption><image:title>WIMOptimizedimage131216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/marketing-interactive-agency-of-the-year-2021-gold-432x432.jpg</image:loc><image:caption>marketinginteractiveagencyoftheyear2021gold432x432</image:caption><image:title>marketinginteractiveagencyoftheyear2021gold432x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2020</image:caption><image:title>WIMAOTYcrop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:caption><image:title>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-893585104.jpg</image:loc><image:caption>GettyImages893585104</image:caption><image:title>GettyImages893585104</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>KadenceIndiaofficeteam</image:caption><image:title>WIMIndiaOffice88x88002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>KadenceIndonesia</image:caption><image:title>WIMIndonesiaOffice88x885</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>JapanTokyo</image:caption><image:title>WIMJapanOffice88x88006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIMTestimonials3304x304002</image:caption><image:title>WIMTestimonials3304x304002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1181405477.jpg</image:loc><image:caption>GettyImages1181405477</image:caption><image:title>GettyImages1181405477</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1464043502-2.jpg</image:loc><image:caption>GettyImages14640435022</image:caption><image:title>GettyImages14640435022</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-30-2.png</image:loc><image:caption>Sampleforblogpost302</image:caption><image:title>Sampleforblogpost302</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_concept-testing.svg</image:loc><image:caption>WIconcepttesting</image:caption><image:title>WIconcepttesting</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>KadenceIndonesiaofficeteam</image:caption><image:title>WIMIndonesiaOffice88x884</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432.jpg</image:loc><image:caption>BloombergNeuroscience</image:caption><image:title>WIMballshapedcirclecloseupdark414860copy1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>KadenceChinaofficeteam</image:caption><image:title>WIMKadenceChina88x88001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>KadenceIndia</image:caption><image:title>WIMIndiaOffice88x88003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerSatisfaction.svg</image:loc><image:caption>WICustomerSatisfaction</image:caption><image:title>WICustomerSatisfaction</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WI_Bloomberg_Media_300x94.jpg</image:loc><image:caption>BloombergMedia</image:caption><image:title>WIBloombergMedia300x94</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>QuirksSupplieroftheYearKadenceInternational</image:caption><image:title>WIMQuirkAwards1881216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>KadenceThailand</image:caption><image:title>WIMThailandOffice88x8811</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Ad-testing.svg</image:loc><image:caption>WIAdtesting</image:caption><image:title>WIAdtesting</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/AOTY_MR1-432x432-1.jpg</image:loc><image:caption>AOTYMR1432x4321</image:caption><image:title>AOTYMR1432x4321</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_yoodo_gobear_web_logo-392x133.png</image:loc><image:caption>GoBear</image:caption><image:title>WLyoodogobearweblogo392x133</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>KadencePhilippinesofficeteam</image:caption><image:title>WIMPhilippinesOffice88x88008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogo288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>KadenceInternationalisHighlyCommendedforGlobalAgencyofTheYear</image:caption><image:title>WIMGlobalAgencycop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Streaming-Wars_580x578.png</image:loc><image:caption>WIMStreamingWars580x578</image:caption><image:title>WIMStreamingWars580x578</image:title></image:image><lastmod>2025-10-03</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/concept-testing-vs-test-marketing/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled-2.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled2</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1219583078-2.jpg</image:loc><image:caption>GettyImages12195830782</image:caption><image:title>GettyImages12195830782</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/green-chameleon-s9CC2SKySJM-unsplash-scaled-e1617020759599-2.jpg</image:loc><image:caption>greenchameleons9CC2SKySJMunsplashscalede16170207595992</image:caption><image:title>greenchameleons9CC2SKySJMunsplashscalede16170207595992</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1492377092%20(1).jpg</image:loc><image:caption>GettyImages14923770921</image:caption><image:title>GettyImages14923770921</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><lastmod>2026-02-18</lastmod></url><url><loc>https://kadence.com/office/market-research-agency-denver</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2021</image:caption><image:title>WIMAOTYMR1216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WIFieldworkServices</image:caption><image:title>WIFieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:caption><image:title>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WHanastasiadulgierQboRVYU6sfQunsplash12180x1090</image:caption><image:title>WHanastasiadulgierQboRVYU6sfQunsplash12180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURAInnovationoftheYearaward</image:caption><image:title>WIMFinalistlogoLARGE216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wallstreetjournallogo</image:caption><image:title>wallstreetjournallogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090.jpg</image:loc><image:caption>WIMphotoofpeopleleaningonwoodentable31846142180x1090</image:caption><image:title>WIMphotoofpeopleleaningonwoodentable31846142180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090.jpg</image:loc><image:caption>WHshanelahiDDiLYtF88wunsplashscaled2180x1090</image:caption><image:title>WHshanelahiDDiLYtF88wunsplashscaled2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WICustomerAndMarket</image:caption><image:title>WICustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WIProductDevelopment</image:caption><image:title>WIProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WIInsightActivation</image:caption><image:title>WIInsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>KadenceteamcollectingAgencyoftheYearaward</image:caption><image:title>WIMJOE43941216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>QuirksSupplieroftheYearKadenceInternational</image:caption><image:title>WIMQuirkAwards1881216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>BestDataCollectionFinalistMarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMBestDataCollection216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>MarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMmrsoppies216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIMedwardheuKyzXEc2ksunsplash1814x372</image:caption><image:title>WIMedwardheuKyzXEc2ksunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagersplayingsport</image:caption><image:title>WIMgirlsonwhiteredjerseyplayinghandgame1634652720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRSOpperationsAwardsTrophy</image:caption><image:title>WIPmrsoppies2216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611.jpg</image:loc><image:caption>WHclaybankshwLAI5lRhdMunsplash1e1614876480611</image:caption><image:title>WHclaybankshwLAI5lRhdMunsplash1e1614876480611</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WIBrandAndAdvertising</image:caption><image:title>WIBrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:caption><image:title>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIMchuttersnapmfo1E7omzkunsplash720x216</image:caption><image:title>WIMchuttersnapmfo1E7omzkunsplash720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>MarketingInteractiveAgencyoftheYearWinnerGold2021</image:caption><image:title>WIMmarketinginteractiveagencyoftheyear2021gold216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wallstreetjournal-logo-217x120.png</image:loc><image:caption>wallstreetjournallogo217x120</image:caption><image:title>wallstreetjournallogo217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ESOMAR-Congress-2023-Winner-216x216.jpg</image:loc><image:caption>WIMESOMARCongress2023Winner216x216</image:caption><image:title>WIMESOMARCongress2023Winner216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2020</image:caption><image:title>WIMAOTYcrop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>KadenceInternationalMarketResearchAgencyoftheYearSingapore</image:caption><image:title>WIMOptimizedimage131216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>KadenceInternationalisHighlyCommendedforGlobalAgencyofTheYear</image:caption><image:title>WIMGlobalAgencycop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WLASALOGO2017144x46</image:caption><image:title>WLASALOGO2017144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><lastmod>2026-03-13</lastmod></url><url><loc>https://kadence.com/en-us/service/market-sizing/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogosvg392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>KadenceVietnam</image:caption><image:title>WIMVietnamOffice15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Hairdresser_720x216.jpg</image:loc><image:caption>WIMHairdresser720x216</image:caption><image:title>WIMHairdresser720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>ashopinTokyoJapan</image:caption><image:title>WIMJapanOffice88x88007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/treatwell.png</image:loc><image:caption>treatwell</image:caption><image:title>treatwell</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLdiscoverchannellogo392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL1200pxSamsungwordmarksvg144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIMTestimonials3304x304002</image:caption><image:title>WIMTestimonials3304x304002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>KadenceChina</image:caption><image:title>WIMarticle88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Havells_Logo.svg-364x240.png</image:loc><image:caption>Havells</image:caption><image:title>WL1200pxHavellsLogosvg364x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bloomberg_Media_stack_blk-144x45.png</image:loc><image:caption>BloombergMedia</image:caption><image:title>WLBloombergMediastackblk144x45</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WLBridgestonelogo288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UKoffice</image:caption><image:title>WIMUKOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIMTestimonials3903x651001</image:caption><image:title>WIMTestimonials3903x651001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>KadenceUKofficeteam</image:caption><image:title>WIMUKOffice88x8813</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>KadenceIndonesiaofficeteam</image:caption><image:title>WIMIndonesiaOffice88x884</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Market%20Sizing_1090x545.jpg</image:loc><image:caption>MarketSizing</image:caption><image:title>WIMMarketSizing1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432.jpg</image:loc><image:caption>Plug</image:caption><image:title>WIMpaulhanaokaRJkKjLu8I9Iunsplash1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>BenefitTick</image:caption><image:title>WIiconbenefittick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WLMarsInclogo2019392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>JapanTokyo</image:caption><image:title>WIMJapanOffice88x88006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/charles-deluvio-GlavtG-umzE-unsplash-scaled-2.jpg</image:loc><image:caption>charlesdeluvioGlavtGumzEunsplashscaled2</image:caption><image:title>charlesdeluvioGlavtGumzEunsplashscaled2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>KadencePhilippinesofficeteam</image:caption><image:title>WIMPhilippinesOffice88x88008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>ConductingOnlineResearchinAsia2</image:caption><image:title>WIMConductingOnlineResearchinAsia2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1425794015-2.jpg</image:loc><image:caption>GettyImages14257940152</image:caption><image:title>GettyImages14257940152</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>KadenceIndia</image:caption><image:title>WIMIndiaOffice88x88003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Template-Sample-for-blog-post-11-1.png</image:loc><image:caption>TemplateSampleforblogpost111</image:caption><image:title>TemplateSampleforblogpost111</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>KadenceIndonesia</image:caption><image:title>WIMIndonesiaOffice88x885</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>KadenceUSAteamphoto</image:caption><image:title>WIMUSOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>MarketresearchinAsia</image:caption><image:title>WIMPhilippinesOffice88x88009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>KadenceThailand</image:caption><image:title>WIMThailandOffice88x8811</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>KadenceChinaofficeteam</image:caption><image:title>WIMKadenceChina88x88001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>KadenceSingaporeofficeteam</image:caption><image:title>WIMKadenceSingaporeoffice88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premiumhomeappliancesfridgewashingmachine</image:caption><image:title>WIMPremiumhomeappliancesfridgewashingmachine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>KadenceIndiaofficeteam</image:caption><image:title>WIMIndiaOffice88x88002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogo288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/What%20is%20market%20sizing.jpg</image:loc><image:caption>Whatismarketsizing</image:caption><image:title>Whatismarketsizing</image:title></image:image><lastmod>2025-09-26</lastmod></url><url><loc>https://kadence.com/ja/office/market-research-in-the-usa/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIMedwardheuKyzXEc2ksunsplash1814x372</image:caption><image:title>WIMedwardheuKyzXEc2ksunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090.jpg</image:loc><image:caption>WHshanelahiDDiLYtF88wunsplashscaled2180x1090</image:caption><image:title>WHshanelahiDDiLYtF88wunsplashscaled2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wallstreetjournallogo</image:caption><image:title>wallstreetjournallogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premiumhomeappliancesfridgewashingmachine</image:caption><image:title>WIMPremiumhomeappliancesfridgewashingmachine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WIFieldworkServices</image:caption><image:title>WIFieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WIBrandAndAdvertising</image:caption><image:title>WIBrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:caption><image:title>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/iStock-671472110-scaled%20(1).jpg</image:loc><image:caption>iStock671472110scaled1</image:caption><image:title>iStock671472110scaled1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WLASALOGO2017144x46</image:caption><image:title>WLASALOGO2017144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/WIM_Run-Workshops-Research-Into-Action.png</image:loc><image:caption>Workshopsactivation</image:caption><image:title>WIMRunWorkshopsResearchIntoAction</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_wallstreetjournal-logo-217x120.png</image:loc><image:caption>WSJ</image:caption><image:title>WLwallstreetjournallogo217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WHanastasiadulgierQboRVYU6sfQunsplash12180x1090</image:caption><image:title>WHanastasiadulgierQboRVYU6sfQunsplash12180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WIProductDevelopment</image:caption><image:title>WIProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WICustomerAndMarket</image:caption><image:title>WICustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagersplayingsport</image:caption><image:title>WIMgirlsonwhiteredjerseyplayinghandgame1634652720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:caption><image:title>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WIInsightActivation</image:caption><image:title>WIInsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611.jpg</image:loc><image:caption>WHclaybankshwLAI5lRhdMunsplash1e1614876480611</image:caption><image:title>WHclaybankshwLAI5lRhdMunsplash1e1614876480611</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><lastmod>2025-10-16</lastmod></url><url><loc>https://kadence.com/knowledge/why-every-market-researcher-should-think-like-a-data-scientist/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-13.png</image:loc><image:caption>CopyofSampleforblogpost13</image:caption><image:title>CopyofSampleforblogpost13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V7-1024x535-Sep-16-2025-10-33-19-5544-AM.png</image:loc><image:caption>GENZGenZV71024x535Sep1620251033195544AM</image:caption><image:title>GENZGenZV71024x535Sep1620251033195544AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-2-1-1024x535-3.png</image:loc><image:caption>1211024x5353</image:caption><image:title>1211024x5353</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/thisisengineering-raeng-DbLlKd8u2Rw-unsplash-scaled.jpg</image:loc><image:caption>thisisengineeringraengDbLlKd8u2Rwunsplashscaled</image:caption><image:title>thisisengineeringraengDbLlKd8u2Rwunsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972.jpg</image:loc><image:caption>GettyImages910144972</image:caption><image:title>GettyImages910144972</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><lastmod>2025-09-18</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/filipino-youth-a-generation-in-pursuit-of-equity-and-opportunity/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1954175226-2.jpg</image:loc><image:caption>GettyImages19541752262</image:caption><image:title>GettyImages19541752262</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-4b-1024x535-Sep-19-2025-02-49-12-4754-PM.png</image:loc><image:caption>downloadagencycredentialsorbrochure4b1024x535Sep1920250249124754PM</image:caption><image:title>downloadagencycredentialsorbrochure4b1024x535Sep1920250249124754PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-80-2.png</image:loc><image:caption>CopyofSampleforblogpost802</image:caption><image:title>CopyofSampleforblogpost802</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1181405477.jpg</image:loc><image:caption>GettyImages1181405477</image:caption><image:title>GettyImages1181405477</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-84-2.png</image:loc><image:caption>Sampleforblogpost842</image:caption><image:title>Sampleforblogpost842</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Iris%20Lorenzo.jpg</image:loc><image:caption>IrisLorenzo</image:caption><image:title>IrisLorenzo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Why-millennials-demand-work-life-balance-1-1024x512-Sep-19-2025-02-43-50-1497-PM.png</image:loc><image:caption>Whymillennialsdemandworklifebalance11024x512Sep1920250243501497PM</image:caption><image:title>Whymillennialsdemandworklifebalance11024x512Sep1920250243501497PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><lastmod>2025-09-30</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/revving-up-innovation-the-surge-of-electric-vehicles-in-global-markets/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages1162094164scaled</image:caption><image:title>GettyImages1162094164scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-7-3.png</image:loc><image:caption>CopyofSampleforblogpost73</image:caption><image:title>CopyofSampleforblogpost73</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/About-face_social-media-_About-face-1-04-2-1024x535-Sep-19-2025-04-12-19-2289-PM.png</image:loc><image:caption>AboutfacesocialmediaAboutface10421024x535Sep1920250412192289PM</image:caption><image:title>AboutfacesocialmediaAboutface10421024x535Sep1920250412192289PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-4-1024x535-Sep-19-2025-03-39-23-4100-PM.png</image:loc><image:caption>141024x535Sep1920250339234100PM</image:caption><image:title>141024x535Sep1920250339234100PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-25-2.png</image:loc><image:caption>CopyofSampleforblogpost252</image:caption><image:title>CopyofSampleforblogpost252</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1305487364-1-1.jpg</image:loc><image:caption>GettyImages130548736411</image:caption><image:title>GettyImages130548736411</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><lastmod>2025-09-28</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/your-real-competitors-arent-who-you-think/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-51-1.png</image:loc><image:caption>Sampleforblogpost511</image:caption><image:title>Sampleforblogpost511</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-32-1024x535-Sep-19-2025-04-45-45-3852-PM.png</image:loc><image:caption>1321024x535Sep1920250445453852PM</image:caption><image:title>1321024x535Sep1920250445453852PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1325219364-2.jpg</image:loc><image:caption>GettyImages13252193642</image:caption><image:title>GettyImages13252193642</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20190522-02Q2_PZ6AO2tjZO4Q32mD4Iw-scaled-1.jpg</image:loc><image:caption>2019052202Q2PZ6AO2tjZO4Q32mD4Iwscaled1</image:caption><image:title>2019052202Q2PZ6AO2tjZO4Q32mD4Iwscaled1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/About-face_social-media-_About-face-1-04-2-1024x535-Sep-19-2025-05-27-36-7609-PM.png</image:loc><image:caption>AboutfacesocialmediaAboutface10421024x535Sep1920250527367609PM</image:caption><image:title>AboutfacesocialmediaAboutface10421024x535Sep1920250527367609PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1321462048-1.jpg</image:loc><image:caption>GettyImages13214620481</image:caption><image:title>GettyImages13214620481</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WD3ZYb9FI4eXtHUF5_xAaQzOZtWgTh5_bUzmOKz6NzcHo9dSakxWVZVgb8A32hGlR9kaRrgNlt-G3Pzpp229Z3Nw1rDSczLa52eCRxkuW5Rn7rmZFvcNH1yNOUo7lo9D-gBHMdqZJ0A0I7_I8O5_f-1.jpg</image:loc><image:caption>WD3ZYb9FI4eXtHUF5xAaQzOZtWgTh5bUzmOKz6NzcHo9dSakxWVZVgb8A32hGlR9kaRrgNltG3Pzpp229Z3Nw1rDSczLa52eCRxkuW5Rn7rmZFvcNH1yNOUo7lo9DgBHMdqZJ0A0I7I8O5f1</image:caption><image:title>WD3ZYb9FI4eXtHUF5xAaQzOZtWgTh5bUzmOKz6NzcHo9dSakxWVZVgb8A32hGlR9kaRrgNltG3Pzpp229Z3Nw1rDSczLa52eCRxkuW5Rn7rmZFvcNH1yNOUo7lo9DgBHMdqZJ0A0I7I8O5f1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><lastmod>2025-09-22</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/your-guide-to-using-open-ended-questions-in-market-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/About-face_social-media-_About-face-1-04-2-1024x535-Sep-19-2025-08-21-03-8814-PM.png</image:loc><image:caption>AboutfacesocialmediaAboutface10421024x535Sep1920250821038814PM</image:caption><image:title>AboutfacesocialmediaAboutface10421024x535Sep1920250821038814PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/6-16-1024x535-Sep-19-2025-08-13-54-7342-PM.png</image:loc><image:caption>6161024x535Sep1920250813547342PM</image:caption><image:title>6161024x535Sep1920250813547342PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled-2.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled2</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Template-Sample-for-blog-post-14-1.png</image:loc><image:caption>TemplateSampleforblogpost141</image:caption><image:title>TemplateSampleforblogpost141</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200604-08empty-concrete-tunnel-through-mosque-1007431-1.jpg</image:loc><image:caption>2020060408emptyconcretetunnelthroughmosque10074311</image:caption><image:title>2020060408emptyconcretetunnelthroughmosque10074311</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972-2.jpg</image:loc><image:caption>GettyImages9101449722</image:caption><image:title>GettyImages9101449722</image:title></image:image><lastmod>2025-09-22</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-to-use-augmented-reality-in-market-research-key-learnings-from-our-pilot-with-asahi-video/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1675449633-2.jpg</image:loc><image:caption>GettyImages16754496332</image:caption><image:title>GettyImages16754496332</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/siora-photography-cixohzDpNIo-unsplash-scaled.jpg</image:loc><image:caption>sioraphotographycixohzDpNIounsplashscaled</image:caption><image:title>sioraphotographycixohzDpNIounsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages1162094164scaled</image:caption><image:title>GettyImages1162094164scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/david-grandmougin-Am1io6KusFM-unsplash-scaled-e1621847110805-2.jpg</image:loc><image:caption>davidgrandmouginAm1io6KusFMunsplashscalede16218471108052</image:caption><image:title>davidgrandmouginAm1io6KusFMunsplashscalede16218471108052</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><lastmod>2025-09-30</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/why-your-path-to-purchase-data-is-built-on-a-false-assumption/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1916632006.jpg</image:loc><image:caption>GettyImages1916632006</image:caption><image:title>GettyImages1916632006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2089465288.jpg</image:loc><image:caption>GettyImages2089465288</image:caption><image:title>GettyImages2089465288</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1351767347.jpg</image:loc><image:caption>GettyImages1351767347</image:caption><image:title>GettyImages1351767347</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535.png</image:loc><image:caption>submityourbrief</image:caption><image:title>submitaresearchbrief21024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/TREND1-From%20Treat%20to%20Treatment.png</image:loc><image:caption>TREND1FromTreattoTreatment</image:caption><image:title>TREND1FromTreattoTreatment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><lastmod>2026-01-29</lastmod></url><url><loc>https://kadence.com/service/cati/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-philippines-88x88.jpg</image:loc><image:caption>officephilippines88x88</image:caption><image:title>officephilippines88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-2048631679.jpg</image:loc><image:caption>GettyImages2048631679</image:caption><image:title>GettyImages2048631679</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>KadenceUKofficeteam</image:caption><image:title>WIMUKOffice88x8813</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogo288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-22.png</image:loc><image:caption>CopyofSampleforblogpost22</image:caption><image:title>CopyofSampleforblogpost22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>KadenceChina</image:caption><image:title>WIMarticle88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-14.png</image:loc><image:caption>CopyofSampleforblogpost14</image:caption><image:title>CopyofSampleforblogpost14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLdiscoverchannellogo392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>KadenceThailand</image:caption><image:title>WIMThailandOffice88x8811</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>KadenceIndonesiaofficeteam</image:caption><image:title>WIMIndonesiaOffice88x884</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-vietnam.png</image:loc><image:caption>KadenceVietnamofficeteam</image:caption><image:title>officevietnam</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WLMarsInclogo2019392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>KadenceIndiaofficeteam</image:caption><image:title>WIMIndiaOffice88x88002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>BenefitTick</image:caption><image:title>WIiconbenefittick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>JapanTokyo</image:caption><image:title>WIMJapanOffice88x88006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-73.png</image:loc><image:caption>Sampleforblogpost73</image:caption><image:title>Sampleforblogpost73</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIMTestimonials3903x651001</image:caption><image:title>WIMTestimonials3903x651001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432.jpg</image:loc><image:caption>Plug</image:caption><image:title>WIMpaulhanaokaRJkKjLu8I9Iunsplash1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>ashopinTokyoJapan</image:caption><image:title>WIMJapanOffice88x88007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>KadenceSingaporeofficeteam</image:caption><image:title>WIMKadenceSingaporeoffice88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_yoodo_gobear_web_logo-392x133.png</image:loc><image:caption>GoBear</image:caption><image:title>WLyoodogobearweblogo392x133</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL1200pxSamsungwordmarksvg144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WLBridgestonelogo288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Annie-spratt_720x216.jpg</image:loc><image:caption>WIMAnniespratt720x216</image:caption><image:title>WIMAnniespratt720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-893585104.jpg</image:loc><image:caption>GettyImages893585104</image:caption><image:title>GettyImages893585104</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UKoffice</image:caption><image:title>WIMUKOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Havells_Logo.svg-364x240.png</image:loc><image:caption>Havells</image:caption><image:title>WL1200pxHavellsLogosvg364x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>KadenceIndia</image:caption><image:title>WIMIndiaOffice88x88003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Computer%20Assisted_1090x545.jpg</image:loc><image:caption>CATI</image:caption><image:title>WIMComputerAssisted1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>MarketresearchinAsia</image:caption><image:title>WIMPhilippinesOffice88x88009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/market-research-us.jpg</image:loc><image:caption>marketresearchus</image:caption><image:title>marketresearchus</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216.jpg</image:loc><image:caption>WIMdebbyhudsonjcc8sxK2Adwunsplash1720x216</image:caption><image:title>WIMdebbyhudsonjcc8sxK2Adwunsplash1720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>ConductingOnlineResearchinAsia2</image:caption><image:title>WIMConductingOnlineResearchinAsia2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>KadenceIndonesia</image:caption><image:title>WIMIndonesiaOffice88x885</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>KadenceUSAteamphoto</image:caption><image:title>WIMUSOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIMTestimonials3304x304002</image:caption><image:title>WIMTestimonials3304x304002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>KadenceChinaofficeteam</image:caption><image:title>WIMKadenceChina88x88001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><lastmod>2025-10-06</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-to-conduct-online-research-in-singapore/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Ashutosh%20Awasthi.jpeg</image:loc><image:caption>AshutoshAwasthi</image:caption><image:title>AshutoshAwasthi</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200604-08empty-concrete-tunnel-through-mosque-1007431-1.jpg</image:loc><image:caption>2020060408emptyconcretetunnelthroughmosque10074311</image:caption><image:title>2020060408emptyconcretetunnelthroughmosque10074311</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200604-01Screenshot2020-05-28at11_24_56-1.png</image:loc><image:caption>2020060401Screenshot20200528at1124561</image:caption><image:title>2020060401Screenshot20200528at1124561</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-100-2.png</image:loc><image:caption>Sampleforblogpost1002</image:caption><image:title>Sampleforblogpost1002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><lastmod>2025-09-30</lastmod></url><url><loc>https://kadence.com/en-us/office/careers-at-kadence-thailand/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Kajornkiat-Kiatsunthorn_Pom.jpg</image:loc><image:caption>KajornkiatKiatsunthornPom</image:caption><image:title>TPKajornkiatKiatsunthornPom</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Images/WIM_perks1.jpg</image:loc><image:caption>KadenceChinaoffice</image:caption><image:title>WIMperks1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/Tingting.jpg</image:loc><image:caption>Tingting</image:caption><image:title>Tingting</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_GettyImages-2155816179.jpg</image:loc><image:caption>joinkadencethailand</image:caption><image:title>WIMGettyImages2155816179</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Hamano.jpg</image:loc><image:caption>TPHamano</image:caption><image:title>TPHamano</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_GettyImages-1321009640-1-740x720.jpg</image:loc><image:caption>WIMGettyImages13210096401740x720</image:caption><image:title>WIMGettyImages13210096401740x720</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Samart-Urit_Mor_300x300.jpg</image:loc><image:caption>SamartUritMor</image:caption><image:title>TPSamartUritMor300x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Genuine88x88.png</image:loc><image:caption>WIGenuine88x88</image:caption><image:title>WIGenuine88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Futurists_88x88.png</image:loc><image:caption>WIFuturists88x88</image:caption><image:title>WIFuturists88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Agile_88x88.png</image:loc><image:caption>WIAgile88x88</image:caption><image:title>WIAgile88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_GettyImages-2149112736-1-2121x1090.jpg</image:loc><image:caption>kadencethailand</image:caption><image:title>WIMGettyImages214911273612121x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Curious_88x88.png</image:loc><image:caption>WICurious88x88</image:caption><image:title>WICurious88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Dependable_88x88.png</image:loc><image:caption>WIDependable88x88</image:caption><image:title>WIDependable88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_GettyImages-1302797124-370x360.jpg</image:loc><image:caption>WIMGettyImages1302797124370x360</image:caption><image:title>WIMGettyImages1302797124370x360</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><lastmod>2025-11-03</lastmod></url><url><loc>https://kadence.com/knowledge/the-changing-face-of-qual-research-impact-of-technology-on-market-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972.jpg</image:loc><image:caption>GettyImages910144972</image:caption><image:title>GettyImages910144972</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Seeds-of-Change-Plant-based-trends-1024x512-4.png</image:loc><image:caption>SeedsofChangePlantbasedtrends1024x5124</image:caption><image:title>SeedsofChangePlantbasedtrends1024x5124</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Kadence-Icon-380x380.png</image:loc><image:caption>KadenceIcon380x380</image:caption><image:title>KadenceIcon380x380</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages1162094164scaled</image:caption><image:title>GettyImages1162094164scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535.png</image:loc><image:caption>submityourbrief</image:caption><image:title>submitaresearchbrief21024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1433543829-scaled.jpg</image:loc><image:caption>GettyImages1433543829scaled</image:caption><image:title>GettyImages1433543829scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><lastmod>2026-01-28</lastmod></url><url><loc>https://kadence.com/knowledge/how-market-research-could-have-saved-openai-millions-of-dollars/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Why-modern-millennials-are-less-brand-loyal-1-1024x512.png</image:loc><image:caption>Whymodernmillennialsarelessbrandloyal</image:caption><image:title>Whymodernmillennialsarelessbrandloyal11024x512</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/How%20Market%20Research%20Could%20Have%20Saved%20OpenAI%20Millions.jpg</image:loc><image:caption>HowMarketResearchCouldHaveSavedOpenAIMillions</image:caption><image:title>HowMarketResearchCouldHaveSavedOpenAIMillions</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages1162094164scaled</image:caption><image:title>GettyImages1162094164scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-3-1024x535.png</image:loc><image:caption>Submityourmarketresearchbrief</image:caption><image:title>submitaresearchbrief31024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2205287812.jpg</image:loc><image:caption>GettyImages2205287812</image:caption><image:title>GettyImages2205287812</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><lastmod>2025-10-28</lastmod></url><url><loc>https://kadence.com/services-category/customer-and-market-understanding/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Customer_1090x545.jpg</image:loc><image:caption>WIMCustomer1090x545</image:caption><image:title>WIMCustomer1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogo288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bloomberg_Media_stack_blk-144x45.png</image:loc><image:caption>BloombergMedia</image:caption><image:title>WLBloombergMediastackblk144x45</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>ConductingOnlineResearchinAsia2</image:caption><image:title>WIMConductingOnlineResearchinAsia2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL1200pxSamsungwordmarksvg144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>KadenceIndonesia</image:caption><image:title>WIMIndonesiaOffice88x885</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-893585104.jpg</image:loc><image:caption>GettyImages893585104</image:caption><image:title>GettyImages893585104</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WICustomerAndMarket</image:caption><image:title>WICustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>KadenceThailand</image:caption><image:title>WIMThailandOffice88x8811</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>MarketresearchinAsia</image:caption><image:title>WIMPhilippinesOffice88x88009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-2048631679.jpg</image:loc><image:caption>GettyImages2048631679</image:caption><image:title>GettyImages2048631679</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>KadenceChinaofficeteam</image:caption><image:title>WIMKadenceChina88x88001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>ashopinTokyoJapan</image:caption><image:title>WIMJapanOffice88x88007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Market_Entry.svg</image:loc><image:caption>WIMarketEntry</image:caption><image:title>WIMarketEntry</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>KadenceChina</image:caption><image:title>WIMarticle88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_MarketUnderstanding.svg</image:loc><image:caption>WIMarketUnderstanding</image:caption><image:title>WIMarketUnderstanding</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/market-research-us.jpg</image:loc><image:caption>marketresearchus</image:caption><image:title>marketresearchus</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-73.png</image:loc><image:caption>Sampleforblogpost73</image:caption><image:title>Sampleforblogpost73</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerSatisfaction.svg</image:loc><image:caption>WICustomerSatisfaction</image:caption><image:title>WICustomerSatisfaction</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>KadenceUKofficeteam</image:caption><image:title>WIMUKOffice88x8813</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>KadenceIndonesiaofficeteam</image:caption><image:title>WIMIndonesiaOffice88x884</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WLMarsInclogo2019392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_288x83.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars288x83</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerUnderstanding.svg</image:loc><image:caption>WICustomerUnderstanding</image:caption><image:title>WICustomerUnderstanding</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIMTestimonials3304x304002</image:caption><image:title>WIMTestimonials3304x304002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIMTestimonials3903x651001</image:caption><image:title>WIMTestimonials3903x651001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLdiscoverchannellogo392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogosvg392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>KadenceIndia</image:caption><image:title>WIMIndiaOffice88x88003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UKoffice</image:caption><image:title>WIMUKOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Market_Sizing.svg</image:loc><image:caption>WIMarketSizing</image:caption><image:title>WIMarketSizing</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_SegmentationSimple.svg</image:loc><image:caption>WISegmentationSimple</image:caption><image:title>WISegmentationSimple</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-14.png</image:loc><image:caption>CopyofSampleforblogpost14</image:caption><image:title>CopyofSampleforblogpost14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-philippines-88x88.jpg</image:loc><image:caption>officephilippines88x88</image:caption><image:title>officephilippines88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_UsageAndAttitudeStudies.svg</image:loc><image:caption>WIUsageAndAttitudeStudies</image:caption><image:title>WIUsageAndAttitudeStudies</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432.jpg</image:loc><image:caption>BloombergNeuroscience</image:caption><image:title>WIMballshapedcirclecloseupdark414860copy1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>JapanTokyo</image:caption><image:title>WIMJapanOffice88x88006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/WH_hero-Customer-Service.jpg</image:loc><image:caption>WHheroCustomerService</image:caption><image:title>WHheroCustomerService</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Unilever-food-solutions-300x113.png</image:loc><image:caption>unileverfoodsolutions</image:caption><image:title>WLUnileverfoodsolutions300x113</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_OpportunityIdentification.svg</image:loc><image:caption>WIOpportunityIdentification</image:caption><image:title>WIOpportunityIdentification</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>KadenceSingaporeofficeteam</image:caption><image:title>WIMKadenceSingaporeoffice88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-220x240.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi220x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ShopperResearch.svg</image:loc><image:caption>WIShopperResearch</image:caption><image:title>WIShopperResearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Education-1440x432.jpg</image:loc><image:caption>WIMEducation1440x432</image:caption><image:title>WIMEducation1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>KadenceUSAteamphoto</image:caption><image:title>WIMUSOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premiumhomeappliancesfridgewashingmachine</image:caption><image:title>WIMPremiumhomeappliancesfridgewashingmachine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>KadenceIndiaofficeteam</image:caption><image:title>WIMIndiaOffice88x88002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-vietnam.png</image:loc><image:caption>KadenceVietnamofficeteam</image:caption><image:title>officevietnam</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_logo-d-smu.svg</image:loc><image:caption>WLlogodsmu</image:caption><image:title>WLlogodsmu</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-22.png</image:loc><image:caption>CopyofSampleforblogpost22</image:caption><image:title>CopyofSampleforblogpost22</image:title></image:image><lastmod>2025-10-21</lastmod></url><url><loc>https://kadence.com/knowledge/understanding-the-concerned-consumer-report/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/samsung%20logo.png</image:loc><image:caption>samsunglogo</image:caption><image:title>samsunglogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogosvg392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Screenshot-2020-06-23-at-12.16.29-233x300.png</image:loc><image:caption>Screenshot20200623at121629233x300</image:caption><image:title>Screenshot20200623at121629233x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/icon_unilever.png</image:loc><image:caption>iconunilever</image:caption><image:title>iconunilever</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_288x83.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars288x83</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Concerned-Consumer-scaled.jpg</image:loc><image:caption>ConcernedConsumerscaled</image:caption><image:title>ConcernedConsumerscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><lastmod>2025-10-07</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/9-types-of-fashion-buyer-personas-guide/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Fashion-Personas-cover-300x169-2.png</image:loc><image:caption>FashionPersonascover300x1692</image:caption><image:title>FashionPersonascover300x1692</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Featured%20Images/GettyImages-1484761684.jpg</image:loc><image:caption>GettyImages1484761684</image:caption><image:title>GettyImages1484761684</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><lastmod>2025-10-07</lastmod></url><url><loc>https://kadence.com/knowledge/taste-trust-or-trend-decoding-the-plant-based-milk-movement/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1864355711.jpg</image:loc><image:caption>GettyImages1864355711</image:caption><image:title>GettyImages1864355711</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Travel-Wanderlust-Unveiled-1024x535.png</image:loc><image:caption>typesoftravelerpersonas</image:caption><image:title>TravelWanderlustUnveiled1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-75939350.jpg</image:loc><image:caption>GettyImages75939350</image:caption><image:title>GettyImages75939350</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1351767347-1.jpg</image:loc><image:caption>GettyImages13517673471</image:caption><image:title>GettyImages13517673471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-1-1024x535.png</image:loc><image:caption>Submitaresearchbrief</image:caption><image:title>submitaresearchbrief11024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><lastmod>2025-10-29</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/changing-face-of-qual-research-impact-of-technology-on-market-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535.png</image:loc><image:caption>submityourbrief</image:caption><image:title>submitaresearchbrief21024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Seeds-of-Change-Plant-based-trends-1024x512-4.png</image:loc><image:caption>SeedsofChangePlantbasedtrends1024x5124</image:caption><image:title>SeedsofChangePlantbasedtrends1024x5124</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages1162094164scaled</image:caption><image:title>GettyImages1162094164scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972-2.jpg</image:loc><image:caption>GettyImages9101449722</image:caption><image:title>GettyImages9101449722</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1433543829-scaled-1.jpg</image:loc><image:caption>GettyImages1433543829scaled1</image:caption><image:title>GettyImages1433543829scaled1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Kadence-Icon-380x380.png</image:loc><image:caption>KadenceIcon380x380</image:caption><image:title>KadenceIcon380x380</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><lastmod>2026-01-28</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/navigating-marketing-costs-in-high-inflation-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1321462048-1.jpg</image:loc><image:caption>GettyImages13214620481</image:caption><image:title>GettyImages13214620481</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2205287812.jpg</image:loc><image:caption>GettyImages2205287812</image:caption><image:title>GettyImages2205287812</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535-6.png</image:loc><image:caption>submitaresearchbrief21024x5356</image:caption><image:title>submitaresearchbrief21024x5356</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/General-The-Future-of-Finance-1-1024x535-Sep-19-2025-08-59-58-6505-PM.png</image:loc><image:caption>GeneralTheFutureofFinance11024x535Sep1920250859586505PM</image:caption><image:title>GeneralTheFutureofFinance11024x535Sep1920250859586505PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post--1.png</image:loc><image:caption>Sampleforblogpost1</image:caption><image:title>Sampleforblogpost1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1399998055-2.jpg</image:loc><image:caption>GettyImages13999980552</image:caption><image:title>GettyImages13999980552</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><lastmod>2025-10-23</lastmod></url><url><loc>https://kadence.com/ja/knowledge/4-ways-for-insight-professionals-to-become-fluent-in-the-language-of-design/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Katrin%20Scheibert.png</image:loc><image:caption>KatrinScheibert</image:caption><image:title>KatrinScheibert</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20191118_photo-1491895200222-0fc4a4c35e18-scaled.jpg</image:loc><image:caption>20191118photo14918952002220fc4a4c35e18scaled</image:caption><image:title>20191118photo14918952002220fc4a4c35e18scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Workshops-scaled-407x186-1.jpg</image:loc><image:caption>Workshops</image:caption><image:title>Workshopsscaled407x1861</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><lastmod>2025-10-08</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/listen-up-the-benefits-of-social-media-for-brands/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1305487364-1-1.jpg</image:loc><image:caption>GettyImages130548736411</image:caption><image:title>GettyImages130548736411</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2207736167.jpg</image:loc><image:caption>GettyImages2207736167</image:caption><image:title>GettyImages2207736167</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1353682914-2.jpg</image:loc><image:caption>GettyImages13536829142</image:caption><image:title>GettyImages13536829142</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1219583078-2.jpg</image:loc><image:caption>GettyImages12195830782</image:caption><image:title>GettyImages12195830782</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><lastmod>2025-09-29</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/asias-spending-divide/</loc><video:video><video:thumbnail_loc>https://kadence.com/hubfs/Asias-Spending-Divide-market-Study.mp4/medium.jpg</video:thumbnail_loc><video:title>Asias-Spending-Divide-market-Study</video:title><video:description>Asias-Spending-Divide-market-Study</video:description><video:content_loc>https://kadence.com/hubfs/Asias-Spending-Divide-market-Study.mp4</video:content_loc><video:duration>352</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Sample%20for%20blog%20post%20%20(3).png</image:loc><image:caption>Sampleforblogpost3</image:caption><image:title>Sampleforblogpost3</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Kadence-Icon-380x380.png</image:loc><image:caption>KadenceIcon380x380</image:caption><image:title>KadenceIcon380x380</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Editable%20banner%20(6).png</image:loc><image:caption>Editablebanner6</image:caption><image:title>Editablebanner6</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><lastmod>2026-03-13</lastmod></url><url><loc>https://kadence.com/en-us/podcast/ep-4-insights-and-authenticity-in-wearable-technology-with-meghan-reynolds/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/About%20Our%20Guest%20Images/image-asset.jpeg</image:loc><image:caption>imageasset</image:caption><image:title>imageasset</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/WH_ep-04_Meghan-Reynolds.png</image:loc><image:caption>WHep04MeghanReynolds</image:caption><image:title>WHep04MeghanReynolds</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/BL_elusive-consumer-cover-1000x432.png</image:loc><image:caption>BLelusiveconsumercover1000x432</image:caption><image:title>BLelusiveconsumercover1000x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><lastmod>2025-10-01</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/trend-report-next-wave-entertainment/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Covers-for-websiteblog-e1717764679338-215x300.png</image:loc><image:caption>Coversforwebsitebloge1717764679338215x300</image:caption><image:title>Coversforwebsitebloge1717764679338215x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/brooke-cagle-YpefHkUc8BQ-unsplash-e1595432169503.jpg</image:loc><image:caption>brookecagleYpefHkUc8BQunsplashe1595432169503</image:caption><image:title>brookecagleYpefHkUc8BQunsplashe1595432169503</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><lastmod>2025-10-02</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-role-of-market-research-in-refining-your-value-proposition/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1753895880-1.jpg</image:loc><image:caption>GettyImages17538958801</image:caption><image:title>GettyImages17538958801</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1219583078-2.jpg</image:loc><image:caption>GettyImages12195830782</image:caption><image:title>GettyImages12195830782</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-4b-1024x535-Sep-19-2025-04-05-11-6823-PM.png</image:loc><image:caption>downloadagencycredentialsorbrochure4b1024x535Sep1920250405116823PM</image:caption><image:title>downloadagencycredentialsorbrochure4b1024x535Sep1920250405116823PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Travel-On-the-Move-1024x535-3.png</image:loc><image:caption>TravelOntheMove1024x5353</image:caption><image:title>TravelOntheMove1024x5353</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><lastmod>2025-09-25</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/from-personas-to-purchase-logic/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Finance-buyer-personas-1-768x401-Sep-19-2025-09-01-53-3317-PM.png</image:loc><image:caption>Financebuyerpersonas1768x401Sep1920250901533317PM</image:caption><image:title>Financebuyerpersonas1768x401Sep1920250901533317PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2203911891.jpg</image:loc><image:caption>GettyImages2203911891</image:caption><image:title>GettyImages2203911891</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2185776283.jpg</image:loc><image:caption>GettyImages2185776283</image:caption><image:title>GettyImages2185776283</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2089465288.jpg</image:loc><image:caption>GettyImages2089465288</image:caption><image:title>GettyImages2089465288</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-3-1024x535.png</image:loc><image:caption>DownloadourCredentials</image:caption><image:title>downloadagencycredentialsorbrochure31024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><lastmod>2026-01-29</lastmod></url><url><loc>https://kadence.com/knowledge/the-advantages-of-mobile-diaries-in-qualitative-market-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/As-introduction-to-Data-collection-in-marketing-research.jpg</image:loc><image:caption>AsintroductiontoDatacollectioninmarketingresearch</image:caption><image:title>AsintroductiontoDatacollectioninmarketingresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1464550329.jpg</image:loc><image:caption>GettyImages1464550329</image:caption><image:title>GettyImages1464550329</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972.jpg</image:loc><image:caption>GettyImages910144972</image:caption><image:title>GettyImages910144972</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-926551124.jpg</image:loc><image:caption>GettyImages926551124</image:caption><image:title>GettyImages926551124</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><lastmod>2025-09-22</lastmod></url><url><loc>https://kadence.com/knowledge/driving-growth-in-the-med-tech-industry-the-power-of-innovative-technology/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Daniel-Kraft-quote.png</image:loc><image:caption>DanielKraftquote</image:caption><image:title>DanielKraftquote</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/about-face-for-web.png</image:loc><image:caption>aboutfaceforweb</image:caption><image:title>aboutfaceforweb</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1351767347-1.jpg</image:loc><image:caption>GettyImages13517673471</image:caption><image:title>GettyImages13517673471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/David-Albert.png</image:loc><image:caption>DavidAlbert</image:caption><image:title>DavidAlbert</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-843874046.jpg</image:loc><image:caption>GettyImages843874046</image:caption><image:title>GettyImages843874046</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Nano-tech-RMIT.png</image:loc><image:caption>NanotechRMIT</image:caption><image:title>NanotechRMIT</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-future-of-the-home-gym-2-1024x535-4.png</image:loc><image:caption>Thefutureofthehomegym21024x5354</image:caption><image:title>Thefutureofthehomegym21024x5354</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/World-economic-forum.png</image:loc><image:caption>Worldeconomicforum</image:caption><image:title>Worldeconomicforum</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Consumers-are-taking-control-of-their-well-being-with-wearable-tech_-2-1024x535-4.png</image:loc><image:caption>Consumersaretakingcontroloftheirwellbeingwithwearabletech21024x5354</image:caption><image:title>Consumersaretakingcontroloftheirwellbeingwithwearabletech21024x5354</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages1162094164scaled</image:caption><image:title>GettyImages1162094164scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><lastmod>2025-09-19</lastmod></url><url><loc>https://kadence.com/knowledge/the-power-of-influencer-marketing-in-product-promotion/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Glossier-1.png</image:loc><image:caption>Glossier1</image:caption><image:title>Glossier1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1348728804-3-scaled.jpg</image:loc><image:caption>GettyImages13487288043scaled</image:caption><image:title>GettyImages13487288043scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Huda-Beauty.png</image:loc><image:caption>HudaBeauty</image:caption><image:title>HudaBeauty</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/PrettyYoungThing.png</image:loc><image:caption>PrettyYoungThing</image:caption><image:title>PrettyYoungThing</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages1162094164scaled</image:caption><image:title>GettyImages1162094164scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Missguided.png</image:loc><image:caption>Missguided</image:caption><image:title>Missguided</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Nike.png</image:loc><image:caption>Nike</image:caption><image:title>Nike</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Daniel-Wellington.png</image:loc><image:caption>DanielWellington</image:caption><image:title>DanielWellington</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1219583078.jpg</image:loc><image:caption>GettyImages1219583078</image:caption><image:title>GettyImages1219583078</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Conduct-Research.png</image:loc><image:caption>ConductResearch</image:caption><image:title>ConductResearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2207736167.jpg</image:loc><image:caption>GettyImages2207736167</image:caption><image:title>GettyImages2207736167</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Digital-Marketing-Institue-quote.png</image:loc><image:caption>DigitalMarketingInstituequote</image:caption><image:title>DigitalMarketingInstituequote</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Twitter-Stat.png</image:loc><image:caption>TwitterStat</image:caption><image:title>TwitterStat</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/11-x-stat.png</image:loc><image:caption>11xstat</image:caption><image:title>11xstat</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Gymshark.png</image:loc><image:caption>Gymshark</image:caption><image:title>Gymshark</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/8-quote-1.png</image:loc><image:caption>8quote1</image:caption><image:title>8quote1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><lastmod>2025-09-19</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/what-are-the-four-market-entry-strategies/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1321462048-1.jpg</image:loc><image:caption>GettyImages13214620481</image:caption><image:title>GettyImages13214620481</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/siora-photography-cixohzDpNIo-unsplash-scaled.jpg</image:loc><image:caption>sioraphotographycixohzDpNIounsplashscaled</image:caption><image:title>sioraphotographycixohzDpNIounsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/erik-mclean-ZXNRnAUDsss-unsplash-scaled-e1621847359729-1.jpg</image:loc><image:caption>erikmcleanZXNRnAUDsssunsplashscalede16218473597291</image:caption><image:title>erikmcleanZXNRnAUDsssunsplashscalede16218473597291</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><lastmod>2025-09-24</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/why-the-term-expert-is-wrong-and-why-we-need-expertise/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200611_brooke-cagle-uHVRvDr7pg-unsplash-1.jpg</image:loc><image:caption>20200611brookecagleuHVRvDr7pgunsplash1</image:caption><image:title>20200611brookecagleuHVRvDr7pgunsplash1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972-2.jpg</image:loc><image:caption>GettyImages9101449722</image:caption><image:title>GettyImages9101449722</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/thisisengineering-raeng-DbLlKd8u2Rw-unsplash-scaled-1.jpg</image:loc><image:caption>thisisengineeringraengDbLlKd8u2Rwunsplashscaled1</image:caption><image:title>thisisengineeringraengDbLlKd8u2Rwunsplashscaled1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><lastmod>2025-09-22</lastmod></url><url><loc>https://kadence.com/knowledge/what-is-fieldwork-in-market-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-525352863-1.jpg</image:loc><image:caption>GettyImages5253528631</image:caption><image:title>GettyImages5253528631</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-39.png</image:loc><image:caption>Sampleforblogpost39</image:caption><image:title>Sampleforblogpost39</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><lastmod>2025-10-06</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/creative-capabilities-guide/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogosvg392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/samsung%20logo.png</image:loc><image:caption>samsunglogo</image:caption><image:title>samsunglogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/icon_unilever.png</image:loc><image:caption>iconunilever</image:caption><image:title>iconunilever</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/pen-and-laptop-3045245-scaled.jpg</image:loc><image:caption>penandlaptop3045245scaled</image:caption><image:title>penandlaptop3045245scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Small-copy.png</image:loc><image:caption>Creativecapabilities</image:caption><image:title>Smallcopy</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_288x83.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars288x83</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><lastmod>2025-10-06</lastmod></url><url><loc>https://kadence.com/knowledge/product-testing-methods-and-best-practices/</loc><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1370512298-scaled.jpg</image:loc><image:caption>GettyImages1370512298scaled</image:caption><image:title>GettyImages1370512298scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-12.png</image:loc><image:caption>CopyofSampleforblogpost12</image:caption><image:title>CopyofSampleforblogpost12</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><lastmod>2025-09-20</lastmod></url><url><loc>https://kadence.com/case-study/establishing-a-pan-asian-financial-health-index-for-gobear/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Case%20Studies/7th%20oage%20hero%20sec.jpg</image:loc><image:caption>7thoageherosec</image:caption><image:title>7thoageherosec</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-59.png</image:loc><image:caption>Sampleforblogpost59</image:caption><image:title>Sampleforblogpost59</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/yoodo_gobear.png</image:loc><image:caption>yoodogobear</image:caption><image:title>yoodogobear</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-57.png</image:loc><image:caption>Sampleforblogpost57</image:caption><image:title>Sampleforblogpost57</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>ConductingOnlineResearchinAsia2</image:caption><image:title>WIMConductingOnlineResearchinAsia2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><lastmod>2025-10-06</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-brands-can-adapt-to-the-social-media-detox-trend-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1219583078-2.jpg</image:loc><image:caption>GettyImages12195830782</image:caption><image:title>GettyImages12195830782</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-3-1024x535-Sep-19-2025-03-43-37-7069-PM.png</image:loc><image:caption>downloadagencycredentialsorbrochure31024x535Sep1920250343377069PM</image:caption><image:title>downloadagencycredentialsorbrochure31024x535Sep1920250343377069PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2207736167.jpg</image:loc><image:caption>GettyImages2207736167</image:caption><image:title>GettyImages2207736167</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Bottega-Veneta-brand-social-detox-campaign-1024x507-1.png</image:loc><image:caption>BottegaVenetabrandsocialdetoxcampaign1024x5071</image:caption><image:title>BottegaVenetabrandsocialdetoxcampaign1024x5071</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20191003_Green_brick.jpg</image:loc><image:caption>20191003Greenbrick</image:caption><image:title>20191003Greenbrick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-75-1024x442-1.png</image:loc><image:caption>1751024x4421</image:caption><image:title>1751024x4421</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Lush-brand-social-detox-campaign-1.png</image:loc><image:caption>Lushbrandsocialdetoxcampaign1</image:caption><image:title>Lushbrandsocialdetoxcampaign1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Why-modern-millennials-love-nostalgia-2-1024x512-Sep-19-2025-03-44-39-5171-PM.png</image:loc><image:caption>Whymodernmillennialslovenostalgia21024x512Sep1920250344395171PM</image:caption><image:title>Whymodernmillennialslovenostalgia21024x512Sep1920250344395171PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-2045057249-1.jpg</image:loc><image:caption>GettyImages20450572491</image:caption><image:title>GettyImages20450572491</image:title></image:image><lastmod>2025-09-30</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/crafting-high-impact-questions-for-qualitative-and-quantitative-market-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-66-1.png</image:loc><image:caption>Sampleforblogpost661</image:caption><image:title>Sampleforblogpost661</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200604-08empty-concrete-tunnel-through-mosque-1007431-1.jpg</image:loc><image:caption>2020060408emptyconcretetunnelthroughmosque10074311</image:caption><image:title>2020060408emptyconcretetunnelthroughmosque10074311</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Understanding-Consumer-Segments-in-the-Automotive-Industry-10-1024x535-4.png</image:loc><image:caption>UnderstandingConsumerSegmentsintheAutomotiveIndustry101024x5354</image:caption><image:title>UnderstandingConsumerSegmentsintheAutomotiveIndustry101024x5354</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972-2.jpg</image:loc><image:caption>GettyImages9101449722</image:caption><image:title>GettyImages9101449722</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-12-2.png</image:loc><image:caption>Sampleforblogpost122</image:caption><image:title>Sampleforblogpost122</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-4-1024x535-Sep-19-2025-08-21-44-5959-PM.png</image:loc><image:caption>141024x535Sep1920250821445959PM</image:caption><image:title>141024x535Sep1920250821445959PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><lastmod>2025-09-29</lastmod></url><url><loc>https://kadence.com/office/market-research-agency-houston</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2020</image:caption><image:title>WIMAOTYcrop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURAInnovationoftheYearaward</image:caption><image:title>WIMFinalistlogoLARGE216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090.jpg</image:loc><image:caption>WHshanelahiDDiLYtF88wunsplashscaled2180x1090</image:caption><image:title>WHshanelahiDDiLYtF88wunsplashscaled2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:caption><image:title>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagersplayingsport</image:caption><image:title>WIMgirlsonwhiteredjerseyplayinghandgame1634652720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>MarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMmrsoppies216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WIInsightActivation</image:caption><image:title>WIInsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wallstreetjournal-logo-217x120.png</image:loc><image:caption>wallstreetjournallogo217x120</image:caption><image:title>wallstreetjournallogo217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRSOpperationsAwardsTrophy</image:caption><image:title>WIPmrsoppies2216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>KadenceInternationalisHighlyCommendedforGlobalAgencyofTheYear</image:caption><image:title>WIMGlobalAgencycop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>KadenceInternationalMarketResearchAgencyoftheYearSingapore</image:caption><image:title>WIMOptimizedimage131216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090.jpg</image:loc><image:caption>WIMphotoofpeopleleaningonwoodentable31846142180x1090</image:caption><image:title>WIMphotoofpeopleleaningonwoodentable31846142180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2021</image:caption><image:title>WIMAOTYMR1216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WHanastasiadulgierQboRVYU6sfQunsplash12180x1090</image:caption><image:title>WHanastasiadulgierQboRVYU6sfQunsplash12180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:caption><image:title>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WIFieldworkServices</image:caption><image:title>WIFieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIMchuttersnapmfo1E7omzkunsplash720x216</image:caption><image:title>WIMchuttersnapmfo1E7omzkunsplash720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WICustomerAndMarket</image:caption><image:title>WICustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wallstreetjournallogo</image:caption><image:title>wallstreetjournallogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ESOMAR-Congress-2023-Winner-216x216.jpg</image:loc><image:caption>WIMESOMARCongress2023Winner216x216</image:caption><image:title>WIMESOMARCongress2023Winner216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WLASALOGO2017144x46</image:caption><image:title>WLASALOGO2017144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WIBrandAndAdvertising</image:caption><image:title>WIBrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WIProductDevelopment</image:caption><image:title>WIProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>BestDataCollectionFinalistMarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMBestDataCollection216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>KadenceteamcollectingAgencyoftheYearaward</image:caption><image:title>WIMJOE43941216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>QuirksSupplieroftheYearKadenceInternational</image:caption><image:title>WIMQuirkAwards1881216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>MarketingInteractiveAgencyoftheYearWinnerGold2021</image:caption><image:title>WIMmarketinginteractiveagencyoftheyear2021gold216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611.jpg</image:loc><image:caption>WHclaybankshwLAI5lRhdMunsplash1e1614876480611</image:caption><image:title>WHclaybankshwLAI5lRhdMunsplash1e1614876480611</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIMedwardheuKyzXEc2ksunsplash1814x372</image:caption><image:title>WIMedwardheuKyzXEc2ksunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><lastmod>2026-03-04</lastmod></url><url><loc>https://kadence.com/knowledge/the-growing-influence-of-ai-in-market-research-in-india/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972.jpg</image:loc><image:caption>GettyImages910144972</image:caption><image:title>GettyImages910144972</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-2065923099.jpg</image:loc><image:caption>GettyImages2065923099</image:caption><image:title>GettyImages2065923099</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/US-1024x535-Sep-16-2025-10-58-00-2351-AM.png</image:loc><image:caption>US1024x535Sep1620251058002351AM</image:caption><image:title>US1024x535Sep1620251058002351AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-81.png</image:loc><image:caption>CopyofSampleforblogpost81</image:caption><image:title>CopyofSampleforblogpost81</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Sachit%20Gupta.png</image:loc><image:caption>SachitGupta</image:caption><image:title>SachitGupta</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages1162094164scaled</image:caption><image:title>GettyImages1162094164scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Cover-page-9-Fashion-Personas-1024x576-Sep-16-2025-10-58-24-6906-AM.png</image:loc><image:caption>Coverpage9FashionPersonas1024x576Sep1620251058246906AM</image:caption><image:title>Coverpage9FashionPersonas1024x576Sep1620251058246906AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><lastmod>2025-09-22</lastmod></url><url><loc>https://kadence.com/knowledge/unlocking-market-success-a-comprehensive-guide-to-calculating-market-share/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Template-Sample-for-blog-post-11.png</image:loc><image:caption>TemplateSampleforblogpost11</image:caption><image:title>TemplateSampleforblogpost11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/About-face_social-media-_About-face-1-04-2-1024x535.png</image:loc><image:caption>beautytrends</image:caption><image:title>AboutfacesocialmediaAboutface10421024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1389263476.jpg</image:loc><image:caption>GettyImages1389263476</image:caption><image:title>GettyImages1389263476</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V1-1024x536.png</image:loc><image:caption>keepingupwithGenZ</image:caption><image:title>GENZGenZV11024x536</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1425794015.jpg</image:loc><image:caption>GettyImages1425794015</image:caption><image:title>GettyImages1425794015</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><lastmod>2025-11-03</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-consumers-are-pushing-big-brands-to-rethink-farming/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1351767347.jpg</image:loc><image:caption>GettyImages1351767347</image:caption><image:title>GettyImages1351767347</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535.png</image:loc><image:caption>submityourbrief</image:caption><image:title>submitaresearchbrief21024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-2025-02-13T121905_001-1.png</image:loc><image:caption>CopyofSampleforblogpost20250213T1219050011</image:caption><image:title>CopyofSampleforblogpost20250213T1219050011</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/INFOGRAPHIC-FARM-245x1024-1.png</image:loc><image:caption>INFOGRAPHICFARM245x10241</image:caption><image:title>INFOGRAPHICFARM245x10241</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1305487364-1-1.jpg</image:loc><image:caption>GettyImages130548736411</image:caption><image:title>GettyImages130548736411</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Seeds-of-Change-Plant-based-trends-1024x512.png</image:loc><image:caption>plantbasedtrendsinagriculture</image:caption><image:title>SeedsofChangePlantbasedtrends1024x512</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><lastmod>2025-10-25</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-brands-can-lead-during-boycotts-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1180385981.jpg</image:loc><image:caption>GettyImages1180385981</image:caption><image:title>GettyImages1180385981</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/5-1024x683.png</image:loc><image:caption>51024x683</image:caption><image:title>51024x683</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/3-1024x683.png</image:loc><image:caption>31024x683</image:caption><image:title>31024x683</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-1024x683.png</image:loc><image:caption>11024x683</image:caption><image:title>11024x683</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-3-1024x535-Sep-19-2025-02-51-34-6763-PM.png</image:loc><image:caption>downloadagencycredentialsorbrochure31024x535Sep1920250251346763PM</image:caption><image:title>downloadagencycredentialsorbrochure31024x535Sep1920250251346763PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1219583078-2.jpg</image:loc><image:caption>GettyImages12195830782</image:caption><image:title>GettyImages12195830782</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1305487364-1-1.jpg</image:loc><image:caption>GettyImages130548736411</image:caption><image:title>GettyImages130548736411</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/2-1024x683.png</image:loc><image:caption>21024x683</image:caption><image:title>21024x683</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/4-1024x683.png</image:loc><image:caption>41024x683</image:caption><image:title>41024x683</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/How-millennials-love-eco-conscious-brands_-2-1-1024x512-3.png</image:loc><image:caption>Howmillennialsloveecoconsciousbrands211024x5123</image:caption><image:title>Howmillennialsloveecoconsciousbrands211024x5123</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><lastmod>2025-10-09</lastmod></url><url><loc>https://kadence.com/knowledge/how-to-calculate-market-potential/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/charles-deluvio-GlavtG-umzE-unsplash-scaled.jpg</image:loc><image:caption>charlesdeluvioGlavtGumzEunsplashscaled</image:caption><image:title>charlesdeluvioGlavtGumzEunsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1389263476.jpg</image:loc><image:caption>GettyImages1389263476</image:caption><image:title>GettyImages1389263476</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1321462048-1.jpg</image:loc><image:caption>GettyImages13214620481</image:caption><image:title>GettyImages13214620481</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1425794015.jpg</image:loc><image:caption>GettyImages1425794015</image:caption><image:title>GettyImages1425794015</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><lastmod>2025-09-20</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/what-our-pre-olympic-games-study-reveals-about-japanese-viewers</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Fig2_Japanese%20Viewing%20Intent%20Favors%20Familiar%2c%20Outcome-Led%20Events.png</image:loc><image:caption>Fig2JapaneseViewingIntentFavorsFamiliarOutcomeLedEvents</image:caption><image:title>Fig2JapaneseViewingIntentFavorsFamiliarOutcomeLedEvents</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/TREND4-Every-Snack-Bite-Counts.png</image:loc><image:caption>TREND4EverySnackBiteCounts</image:caption><image:title>TREND4EverySnackBiteCounts</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Fig%201_Olympic_Interest_in_Japan_Is_Concentrated_Not_Universal.png</image:loc><image:caption>Fig1OlympicInterestinJapanIsConcentratedNotUniversal</image:caption><image:title>Fig1OlympicInterestinJapanIsConcentratedNotUniversal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Fig3_Olympic_Viewing_in_Japan.png</image:loc><image:caption>Fig3OlympicViewinginJapan</image:caption><image:title>Fig3OlympicViewinginJapan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1351767347.jpg</image:loc><image:caption>GettyImages1351767347</image:caption><image:title>GettyImages1351767347</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-4b.png</image:loc><image:caption>DownloadourAgencyCredentials</image:caption><image:title>downloadagencycredentialsorbrochure4b</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20191003_Green_brick.jpg</image:loc><image:caption>20191003Greenbrick</image:caption><image:title>20191003Greenbrick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-2024-07-19T155054_038-1.png</image:loc><image:caption>Sampleforblogpost20240719T1550540381</image:caption><image:title>Sampleforblogpost20240719T1550540381</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><lastmod>2026-02-13</lastmod></url><url><loc>https://kadence.com/en-us/sign-up</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_SignUp-right_580x698.png</image:loc><image:caption>WIMSignUpright580x698</image:caption><image:title>WIMSignUpright580x698</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_kelly-brito_1090x545.jpg</image:loc><image:caption>BlogImage</image:caption><image:title>WIMkellybrito1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><lastmod>2025-10-16</lastmod></url><url><loc>https://kadence.com/knowledge/step-into-the-future-how-brands-can-harness-the-power-of-augmented-reality-in-marketing/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages1162094164scaled</image:caption><image:title>GettyImages1162094164scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1437856839-1.jpg</image:loc><image:caption>GettyImages14378568391</image:caption><image:title>GettyImages14378568391</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Consumers-are-taking-control-of-their-well-being-with-wearable-tech_-3-1024x535-2.png</image:loc><image:caption>Consumersaretakingcontroloftheirwellbeingwithwearabletech31024x5352</image:caption><image:title>Consumersaretakingcontroloftheirwellbeingwithwearabletech31024x5352</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/4-2-1024x535-3.png</image:loc><image:caption>421024x5353</image:caption><image:title>421024x5353</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1219583078.jpg</image:loc><image:caption>GettyImages1219583078</image:caption><image:title>GettyImages1219583078</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><lastmod>2025-09-21</lastmod></url><url><loc>https://kadence.com/knowledge/thailands-digital-wallet-test-is-reshaping-how-people-pay-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-3-1024x536-Sep-10-2025-03-57-17-7674-PM.png</image:loc><image:caption>submitaresearchbrief431024x536Sep1020250357177674PM</image:caption><image:title>submitaresearchbrief431024x536Sep1020250357177674PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-32.png</image:loc><image:caption>CopyofSampleforblogpost32</image:caption><image:title>CopyofSampleforblogpost32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/General-The-Future-of-Finance-1024x535-1.png</image:loc><image:caption>GeneralTheFutureofFinance1024x5351</image:caption><image:title>GeneralTheFutureofFinance1024x5351</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1181405477.jpg</image:loc><image:caption>GettyImages1181405477</image:caption><image:title>GettyImages1181405477</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1351767347-1.jpg</image:loc><image:caption>GettyImages13517673471</image:caption><image:title>GettyImages13517673471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1468361221.jpg</image:loc><image:caption>GettyImages1468361221</image:caption><image:title>GettyImages1468361221</image:title></image:image><lastmod>2025-09-21</lastmod></url><url><loc>https://kadence.com/knowledge/the-consumer-appetite-fueling-a-mushroom-revolution-in-grocery/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Odyssey-Elixir-1.png</image:loc><image:caption>OdysseyElixir1</image:caption><image:title>OdysseyElixir1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-Consumer-Appetite-Fueling-a-Mushroom-Revolution-in-Grocery-622x1024-1.png</image:loc><image:caption>TheConsumerAppetiteFuelingaMushroomRevolutioninGrocery622x10241</image:caption><image:title>TheConsumerAppetiteFuelingaMushroomRevolutioninGrocery622x10241</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Popadelics-1.png</image:loc><image:caption>Popadelics1</image:caption><image:title>Popadelics1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1351767347-1.jpg</image:loc><image:caption>GettyImages13517673471</image:caption><image:title>GettyImages13517673471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Moku-1.png</image:loc><image:caption>Moku1</image:caption><image:title>Moku1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1049990874-1-1.jpg</image:loc><image:caption>GettyImages104999087411</image:caption><image:title>GettyImages104999087411</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1-1024x536-1.png</image:loc><image:caption>submitaresearchbrief211024x5361</image:caption><image:title>submitaresearchbrief211024x5361</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Seeds-of-Change-Traceability-Trend-1024x512-1.png</image:loc><image:caption>SeedsofChangeTraceabilityTrend1024x5121</image:caption><image:title>SeedsofChangeTraceabilityTrend1024x5121</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1.jpg</image:loc><image:caption>20200129Header1</image:caption><image:title>20200129Header1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><lastmod>2025-09-09</lastmod></url><url><loc>https://kadence.com/ja/case-study/demonstrating-the-value-of-advertising-on-the-bloomberg-platform/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/bloomberg%20logo.png</image:loc><image:caption>bloomberglogo</image:caption><image:title>bloomberglogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/WIM_Run-Workshops-Research-Into-Action.png</image:loc><image:caption>Workshopsactivation</image:caption><image:title>WIMRunWorkshopsResearchIntoAction</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Case%20Studies/2nd%20page%20hero%20sec.jpg</image:loc><image:caption>2ndpageherosec</image:caption><image:title>2ndpageherosec</image:title></image:image><lastmod>2025-10-29</lastmod></url><url><loc>https://kadence.com/knowledge/how-online-influencers-transform-the-filipino-beauty-market/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-24.png</image:loc><image:caption>CopyofSampleforblogpost24</image:caption><image:title>CopyofSampleforblogpost24</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-4b-1024x535-Sep-11-2025-08-38-37-8528-PM.png</image:loc><image:caption>downloadagencycredentialsorbrochure4b1024x535Sep1120250838378528PM</image:caption><image:title>downloadagencycredentialsorbrochure4b1024x535Sep1120250838378528PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/about-face-for-web.png</image:loc><image:caption>aboutfaceforweb</image:caption><image:title>aboutfaceforweb</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Beauty-Personas-Updated-1024x576.png</image:loc><image:caption>BeautyPersonasUpdated1024x576</image:caption><image:title>BeautyPersonasUpdated1024x576</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1181405477.jpg</image:loc><image:caption>GettyImages1181405477</image:caption><image:title>GettyImages1181405477</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1351767347-1.jpg</image:loc><image:caption>GettyImages13517673471</image:caption><image:title>GettyImages13517673471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Allaine%20Bettina%20Orosco.jpeg</image:loc><image:caption>AllaineBettinaOrosco</image:caption><image:title>AllaineBettinaOrosco</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><lastmod>2025-09-26</lastmod></url><url><loc>https://kadence.com/knowledge/the-role-of-sensory-research-in-product-development/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/TpxoChNlPsj-KZ7VGwc5ehYUnA0GxvOoX74p1sqM5Am7MJ49SI-KV11X4nBU1XdRnxLrJKVrBC84qfBnmsYB8Gg3KXQOolfYixCXj0V6PXPMsVLgB3jqC3PZ6_U-uWTK-h4_-4ZjVGIcnjlZnKenK.png</image:loc><image:caption>TpxoChNlPsjKZ7VGwc5ehYUnA0GxvOoX74p1sqM5Am7MJ49SIKV11X4nBU1XdRnxLrJKVrBC84qfBnmsYB8Gg3KXQOolfYixCXj0V6PXPMsVLgB3jqC3PZ6UuWTKh44ZjVGIcnjlZnKenK</image:caption><image:title>TpxoChNlPsjKZ7VGwc5ehYUnA0GxvOoX74p1sqM5Am7MJ49SIKV11X4nBU1XdRnxLrJKVrBC84qfBnmsYB8Gg3KXQOolfYixCXj0V6PXPMsVLgB3jqC3PZ6UuWTKh44ZjVGIcnjlZnKenK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-83.png</image:loc><image:caption>Sampleforblogpost83</image:caption><image:title>Sampleforblogpost83</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WsfyoYUsEG9VfNsb5mCNjih_TjHjeWK7vZVTNJgZbPRE2OCNzRDVDRxEbj42QiVWtXI2KlJvSKQ3PTQJ7Gl-iPQctnrl7o9bwbu9swWOvyzT-mZ3EkEJ9b1DZfZNUf0wWK-Y-ldFyqWz4Uvh20A-V.png</image:loc><image:caption>WsfyoYUsEG9VfNsb5mCNjihTjHjeWK7vZVTNJgZbPRE2OCNzRDVDRxEbj42QiVWtXI2KlJvSKQ3PTQJ7GliPQctnrl7o9bwbu9swWOvyzTmZ3EkEJ9b1DZfZNUf0wWKYldFyqWz4Uvh20AV</image:caption><image:title>WsfyoYUsEG9VfNsb5mCNjihTjHjeWK7vZVTNJgZbPRE2OCNzRDVDRxEbj42QiVWtXI2KlJvSKQ3PTQJ7GliPQctnrl7o9bwbu9swWOvyzTmZ3EkEJ9b1DZfZNUf0wWKYldFyqWz4Uvh20AV</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-1024x535.png</image:loc><image:caption>Submitaresearchbrief</image:caption><image:title>submitaresearchbrief41024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Seeds-of-Change-Traceability-Trend-1024x512-1.png</image:loc><image:caption>SeedsofChangeTraceabilityTrend1024x5121</image:caption><image:title>SeedsofChangeTraceabilityTrend1024x5121</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1351767347-1.jpg</image:loc><image:caption>GettyImages13517673471</image:caption><image:title>GettyImages13517673471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bUks2a6TuEtrXCza9arv-TItMRydFm2_9PXZw9Ie0FBmbBgOqX5PHlfs6UqcZo38AxJ4UgYWWqVuNRJV20gQAGNTrxwXVQteKCDW4S0UChA9BJB_iJTTeCPrjPjyDsaGvNpLD7aD_G9I6D6kU19wu.png</image:loc><image:caption>bUks2a6TuEtrXCza9arvTItMRydFm29PXZw9Ie0FBmbBgOqX5PHlfs6UqcZo38AxJ4UgYWWqVuNRJV20gQAGNTrxwXVQteKCDW4S0UChA9BJBiJTTeCPrjPjyDsaGvNpLD7aDG9I6D6kU19wu</image:caption><image:title>bUks2a6TuEtrXCza9arvTItMRydFm29PXZw9Ie0FBmbBgOqX5PHlfs6UqcZo38AxJ4UgYWWqVuNRJV20gQAGNTrxwXVQteKCDW4S0UChA9BJBiJTTeCPrjPjyDsaGvNpLD7aDG9I6D6kU19wu</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Visual-Storytelling-Design-and-Data-Visualization-as-Insight-Catalysts-1024x535.png</image:loc><image:caption>VisualStorytellingDesignandDataVisualizationasInsightCatalysts1024x535</image:caption><image:title>VisualStorytellingDesignandDataVisualizationasInsightCatalysts1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/V5lDh0RUVVDw9P54XB_svfpjFffbZMkdFdK5fNfPgLsCTaft5ODoaxb_H_uhrQcWVt8uTH2Y_NnpD-tCzknkuuN1QlHFN_SNhiC41H2QNiKn7ruf3P25ejsflkGNWePQ_G9EJOf-HREPee4mopU_X.png</image:loc><image:caption>V5lDh0RUVVDw9P54XBsvfpjFffbZMkdFdK5fNfPgLsCTaft5ODoaxbHuhrQcWVt8uTH2YNnpDtCzknkuuN1QlHFNSNhiC41H2QNiKn7ruf3P25ejsflkGNWePQG9EJOfHREPee4mopUX</image:caption><image:title>V5lDh0RUVVDw9P54XBsvfpjFffbZMkdFdK5fNfPgLsCTaft5ODoaxbHuhrQcWVt8uTH2YNnpDtCzknkuuN1QlHFNSNhiC41H2QNiKn7ruf3P25ejsflkGNWePQG9EJOfHREPee4mopUX</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><lastmod>2025-10-23</lastmod></url><url><loc>https://kadence.com/knowledge/how-to-conduct-online-research-in-the-philippines/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200604_05PHrainier-ridao-AK7h2uth8RI-unsplash-scaled.jpg</image:loc><image:caption>2020060405PHrainierridaoAK7h2uth8RIunsplashscaled</image:caption><image:title>2020060405PHrainierridaoAK7h2uth8RIunsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Trend-5-Learn-about-the-growing-trend-of-sustainable-entertainment-1024x512.png</image:loc><image:caption>entertainmentmediatrends</image:caption><image:title>Trend5Learnaboutthegrowingtrendofsustainableentertainment1024x512</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1181405477.jpg</image:loc><image:caption>GettyImages1181405477</image:caption><image:title>GettyImages1181405477</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-3-1024x535-2.png</image:loc><image:caption>downloadagencycredentialsorbrochure31024x5352</image:caption><image:title>downloadagencycredentialsorbrochure31024x5352</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/As-introduction-to-Data-collection-in-marketing-research.jpg</image:loc><image:caption>AsintroductiontoDatacollectioninmarketingresearch</image:caption><image:title>AsintroductiontoDatacollectioninmarketingresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><lastmod>2025-09-10</lastmod></url><url><loc>https://kadence.com/service/sensory-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>ashopinTokyoJapan</image:caption><image:title>WIMJapanOffice88x88007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>KadenceSingaporeofficeteam</image:caption><image:title>WIMKadenceSingaporeoffice88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-vietnam.png</image:loc><image:caption>KadenceVietnamofficeteam</image:caption><image:title>officevietnam</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/market-research-us.jpg</image:loc><image:caption>marketresearchus</image:caption><image:title>marketresearchus</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432.jpg</image:loc><image:caption>BloombergNeuroscience</image:caption><image:title>WIMballshapedcirclecloseupdark414860copy1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Annie-spratt_720x216.jpg</image:loc><image:caption>WIMAnniespratt720x216</image:caption><image:title>WIMAnniespratt720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIMTestimonials3304x304002</image:caption><image:title>WIMTestimonials3304x304002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WLMarsInclogo2019392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>MarketresearchinAsia</image:caption><image:title>WIMPhilippinesOffice88x88009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_light-trails-on-highway-at-night-315938-1440x432.jpg</image:loc><image:caption>CarsonHighwayatNight</image:caption><image:title>WIMlighttrailsonhighwayatnight3159381440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL1200pxSamsungwordmarksvg144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>KadenceIndia</image:caption><image:title>WIMIndiaOffice88x88003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UKoffice</image:caption><image:title>WIMUKOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Concerned-Consumer_580x578.png</image:loc><image:caption>ConcernedConsumer</image:caption><image:title>WIMConcernedConsumer580x578</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>KadenceUSAteamphoto</image:caption><image:title>WIMUSOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLdiscoverchannellogo392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>BenefitTick</image:caption><image:title>WIiconbenefittick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216.jpg</image:loc><image:caption>WIMdebbyhudsonjcc8sxK2Adwunsplash1720x216</image:caption><image:title>WIMdebbyhudsonjcc8sxK2Adwunsplash1720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>KadenceChinaofficeteam</image:caption><image:title>WIMKadenceChina88x88001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>KadenceChina</image:caption><image:title>WIMarticle88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>KadenceIndiaofficeteam</image:caption><image:title>WIMIndiaOffice88x88002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>KadenceUKofficeteam</image:caption><image:title>WIMUKOffice88x8813</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bloomberg_Media_stack_blk-144x45.png</image:loc><image:caption>BloombergMedia</image:caption><image:title>WLBloombergMediastackblk144x45</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_yoodo_gobear_web_logo-392x133.png</image:loc><image:caption>GoBear</image:caption><image:title>WLyoodogobearweblogo392x133</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>JapanTokyo</image:caption><image:title>WIMJapanOffice88x88006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIMTestimonials3903x651001</image:caption><image:title>WIMTestimonials3903x651001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-75939350.jpg</image:loc><image:caption>GettyImages75939350</image:caption><image:title>GettyImages75939350</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>KadenceThailand</image:caption><image:title>WIMThailandOffice88x8811</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-philippines-88x88.jpg</image:loc><image:caption>officephilippines88x88</image:caption><image:title>officephilippines88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WLBridgestonelogo288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>KadenceIndonesiaofficeteam</image:caption><image:title>WIMIndonesiaOffice88x884</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-872680436.jpg</image:loc><image:caption>GettyImages872680436</image:caption><image:title>GettyImages872680436</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>KadenceIndonesia</image:caption><image:title>WIMIndonesiaOffice88x885</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/Mitsubishi.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1864355711.jpg</image:loc><image:caption>GettyImages1864355711</image:caption><image:title>GettyImages1864355711</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogo288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Taste-test-sensory-research_1090x545.jpg</image:loc><image:caption>Tastetestsensoryresearch</image:caption><image:title>WIMTastetestsensoryresearch1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell196x36</image:title></image:image><lastmod>2025-10-03</lastmod></url><url><loc>https://kadence.com/knowledge/are-brands-ready-for-conversational-ai-in-a-voice-first-world/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Dom-ordering-system-from-Dominos.png</image:loc><image:caption>DomorderingsystemfromDominos</image:caption><image:title>DomorderingsystemfromDominos</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-2b-1024x535.png</image:loc><image:caption>DownloadourAgencyCredentials</image:caption><image:title>downloadagencycredentialsorbrochure2b1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Are%20Brands%20Ready%20for%20Conversational%20AI-1.jpg</image:loc><image:caption>AreBrandsReadyforConversationalAI1</image:caption><image:title>AreBrandsReadyforConversationalAI1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Why-millennials-of-today-value-content-with-purpose-1-1024x512.png</image:loc><image:caption>Whymillennialsoftodayvaluecontentwithpurpose</image:caption><image:title>Whymillennialsoftodayvaluecontentwithpurpose11024x512</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Dom-Conversational-AI-Ordering-System.png</image:loc><image:caption>DomConversationalAIOrderingSystem</image:caption><image:title>DomConversationalAIOrderingSystem</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1181405477.jpg</image:loc><image:caption>GettyImages1181405477</image:caption><image:title>GettyImages1181405477</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><lastmod>2025-10-30</lastmod></url><url><loc>https://kadence.com/knowledge/aligning-your-value-proposition-with-emerging-consumer-and-market-trends/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1324145567.jpg</image:loc><image:caption>GettyImages1324145567</image:caption><image:title>GettyImages1324145567</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1321462048-1.jpg</image:loc><image:caption>GettyImages13214620481</image:caption><image:title>GettyImages13214620481</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/US-1024x535-1.png</image:loc><image:caption>US1024x5351</image:caption><image:title>US1024x5351</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-4-1024x535-Sep-11-2025-08-38-14-4298-PM.png</image:loc><image:caption>downloadagencycredentialsorbrochure41024x535Sep1120250838144298PM</image:caption><image:title>downloadagencycredentialsorbrochure41024x535Sep1120250838144298PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1.jpg</image:loc><image:caption>20200129Header1</image:caption><image:title>20200129Header1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1370432427.jpg</image:loc><image:caption>GettyImages1370432427</image:caption><image:title>GettyImages1370432427</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><lastmod>2026-01-30</lastmod></url><url><loc>https://kadence.com/sector/telecommunications/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>MarketresearchinAsia</image:caption><image:title>WIMPhilippinesOffice88x88009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogo288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>KadenceIndonesia</image:caption><image:title>WIMIndonesiaOffice88x885</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:caption><image:title>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/market-research-us.jpg</image:loc><image:caption>marketresearchus</image:caption><image:title>marketresearchus</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>KadenceSingaporeofficeteam</image:caption><image:title>WIMKadenceSingaporeoffice88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIMchuttersnapmfo1E7omzkunsplash720x216</image:caption><image:title>WIMchuttersnapmfo1E7omzkunsplash720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-philippines-88x88.jpg</image:loc><image:caption>officephilippines88x88</image:caption><image:title>officephilippines88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRSOpperationsAwardsTrophy</image:caption><image:title>WIPmrsoppies2216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/bloomberg%20logo.png</image:loc><image:caption>bloomberglogo</image:caption><image:title>bloomberglogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_wallstreetjournal-logo-217x120.png</image:loc><image:caption>WSJ</image:caption><image:title>WLwallstreetjournallogo217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>KadenceIndia</image:caption><image:title>WIMIndiaOffice88x88003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIMTestimonials3903x651001</image:caption><image:title>WIMTestimonials3903x651001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premiumhomeappliancesfridgewashingmachine</image:caption><image:title>WIMPremiumhomeappliancesfridgewashingmachine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Untitled-design_580x580.png</image:loc><image:caption>WIMUntitleddesign580x580</image:caption><image:title>WIMUntitleddesign580x580</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL1200pxSamsungwordmarksvg144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Janine-Michalek.png</image:loc><image:caption>JanineMichalek</image:caption><image:title>JanineMichalek</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wallstreetjournallogo</image:caption><image:title>wallstreetjournallogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-vietnam.png</image:loc><image:caption>KadenceVietnamofficeteam</image:caption><image:title>officevietnam</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_Telecomms.svg</image:loc><image:caption>ICTelecomms</image:caption><image:title>ICTelecomms</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>KadenceUKofficeteam</image:caption><image:title>WIMUKOffice88x8813</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>ashopinTokyoJapan</image:caption><image:title>WIMJapanOffice88x88007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLdiscoverchannellogo392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>KadenceIndonesiaofficeteam</image:caption><image:title>WIMIndonesiaOffice88x884</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Telecommunications-1090x545.png</image:loc><image:caption>Telecommunications</image:caption><image:title>WIMTelecommunications1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>QuirksSupplieroftheYearKadenceInternational</image:caption><image:title>WIMQuirkAwards1881216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>KadenceIndiaofficeteam</image:caption><image:title>WIMIndiaOffice88x88002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>KadenceThailand</image:caption><image:title>WIMThailandOffice88x8811</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>KadenceInternationalMarketResearchAgencyoftheYearSingapore</image:caption><image:title>WIMOptimizedimage131216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WLMarsInclogo2019392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIMTestimonials3304x304002</image:caption><image:title>WIMTestimonials3304x304002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>BestDataCollectionFinalistMarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMBestDataCollection216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogosvg392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Unilever-food-solutions-300x113.png</image:loc><image:caption>unileverfoodsolutions</image:caption><image:title>WLUnileverfoodsolutions300x113</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>JapanTokyo</image:caption><image:title>WIMJapanOffice88x88006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>KadenceUSAteamphoto</image:caption><image:title>WIMUSOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2020</image:caption><image:title>WIMAOTYcrop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UKoffice</image:caption><image:title>WIMUKOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>KadenceChina</image:caption><image:title>WIMarticle88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>KadenceChinaofficeteam</image:caption><image:title>WIMKadenceChina88x88001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>KadenceInternationalisHighlyCommendedforGlobalAgencyofTheYear</image:caption><image:title>WIMGlobalAgencycop216x216</image:title></image:image><lastmod>2025-10-01</lastmod></url><url><loc>https://kadence.com/knowledge/decoding-financial-attitudes-across-millennials-and-gen-z-in-singapore/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1181405477.jpg</image:loc><image:caption>GettyImages1181405477</image:caption><image:title>GettyImages1181405477</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Trend-3-Uncover-the-trends-in-mobile-media-consumption-1024x512-Sep-16-2025-08-40-12-2500-AM.png</image:loc><image:caption>Trend3Uncoverthetrendsinmobilemediaconsumption1024x512Sep1620250840122500AM</image:caption><image:title>Trend3Uncoverthetrendsinmobilemediaconsumption1024x512Sep1620250840122500AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535.png</image:loc><image:caption>submityourbrief</image:caption><image:title>submitaresearchbrief21024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/uk-for-Blog-1-1.png</image:loc><image:caption>ukforBlog11</image:caption><image:title>ukforBlog11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Kadence-Icon-380x380.png</image:loc><image:caption>KadenceIcon380x380</image:caption><image:title>KadenceIcon380x380</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-84.png</image:loc><image:caption>Sampleforblogpost84</image:caption><image:title>Sampleforblogpost84</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-2024-07-01T103944_383-1.png</image:loc><image:caption>Sampleforblogpost20240701T1039443831</image:caption><image:title>Sampleforblogpost20240701T1039443831</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><lastmod>2026-01-28</lastmod></url><url><loc>https://kadence.com/knowledge/digital-payments-and-e-wallet-usage-and-behavior-in-indonesia/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Featured%20Images/nathan-dumlao-oRKF_ZBJYGM-unsplash-scaled-e1630469828604.jpg</image:loc><image:caption>nathandumlaooRKFZBJYGMunsplashscalede1630469828604</image:caption><image:title>nathandumlaooRKFZBJYGMunsplashscalede1630469828604</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><lastmod>2025-10-03</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/why-do-consumers-think-updated-and-revised-products-are-better/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V1-1024x536-Sep-19-2025-07-46-46-8085-PM.png</image:loc><image:caption>GENZGenZV11024x536Sep1920250746468085PM</image:caption><image:title>GENZGenZV11024x536Sep1920250746468085PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/McChicken-Spicy-China-1.png</image:loc><image:caption>McChickenSpicyChina1</image:caption><image:title>McChickenSpicyChina1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1219583078-2.jpg</image:loc><image:caption>GettyImages12195830782</image:caption><image:title>GettyImages12195830782</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Why%20do%20consumers%20think%20updated%20and%20revised%20products%20are%20better%3F.jpg</image:loc><image:caption>Whydoconsumersthinkupdatedandrevisedproductsarebetter</image:caption><image:title>Whydoconsumersthinkupdatedandrevisedproductsarebetter</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled-2.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled2</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Nike-Joyride-1.png</image:loc><image:caption>NikeJoyride1</image:caption><image:title>NikeJoyride1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Lucazade-2.png</image:loc><image:caption>Lucazade2</image:caption><image:title>Lucazade2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20191003_Green_brick.jpg</image:loc><image:caption>20191003Greenbrick</image:caption><image:title>20191003Greenbrick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Coke-Zero-1.png</image:loc><image:caption>CokeZero1</image:caption><image:title>CokeZero1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Burger-King-Impossible-Whopper-1-1-1.png</image:loc><image:caption>BurgerKingImpossibleWhopper111</image:caption><image:title>BurgerKingImpossibleWhopper111</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><lastmod>2025-09-23</lastmod></url><url><loc>https://kadence.com/case-study/helping-a-major-airport-to-measure-and-amplify-their-marketing-impact</loc><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1356987794.jpg</image:loc><image:caption>GettyImages1356987794</image:caption><image:title>GettyImages1356987794</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_OnlineAsia_580x580.png</image:loc><image:caption>WHOnlineAsia580x580</image:caption><image:title>WHOnlineAsia580x580</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1367208496.jpg</image:loc><image:caption>GettyImages1367208496</image:caption><image:title>GettyImages1367208496</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/iStock-506551414-scaled.jpg</image:loc><image:caption>iStock506551414scaled</image:caption><image:title>iStock506551414scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><lastmod>2025-12-10</lastmod></url><url><loc>https://kadence.com/knowledge/how-to-use-augmented-reality-in-research-video-case-study-with-asahi/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Kadence-Icon-380x380.png</image:loc><image:caption>KadenceIcon380x380</image:caption><image:title>KadenceIcon380x380</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/david-grandmougin-Am1io6KusFM-unsplash-scaled-e1621847110805.jpg</image:loc><image:caption>davidgrandmouginAm1io6KusFMunsplashscalede1621847110805</image:caption><image:title>davidgrandmouginAm1io6KusFMunsplashscalede1621847110805</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages1162094164scaled</image:caption><image:title>GettyImages1162094164scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1351767347-1.jpg</image:loc><image:caption>GettyImages13517673471</image:caption><image:title>GettyImages13517673471</image:title></image:image><lastmod>2025-09-20</lastmod></url><url><loc>https://kadence.com/knowledge/9-types-of-travel-personas/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1356444715.jpg</image:loc><image:caption>GettyImages1356444715</image:caption><image:title>GettyImages1356444715</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Travel-personas-cover-300x169.png</image:loc><image:caption>travelpersonas</image:caption><image:title>Travelpersonascover300x169</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><lastmod>2025-10-06</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/which-behaviors-will-stick-and-which-will-subside-in-a-world-without-restrictions-report/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/samsung%20logo.png</image:loc><image:caption>samsunglogo</image:caption><image:title>samsunglogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogosvg392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_288x83.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars288x83</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/werner-du-plessis-6dDHofabCQ8-unsplash-scaled.jpg</image:loc><image:caption>wernerduplessis6dDHofabCQ8unsplashscaled</image:caption><image:title>wernerduplessis6dDHofabCQ8unsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Report-small.png</image:loc><image:caption>Reportsmall</image:caption><image:title>Reportsmall</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/icon_unilever.png</image:loc><image:caption>iconunilever</image:caption><image:title>iconunilever</image:title></image:image><lastmod>2025-10-07</lastmod></url><url><loc>https://kadence.com/knowledge/why-brand-loyalty-is-now-turning-into-tribalism/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Duolingos-Viral-Marketing-Campaign.png</image:loc><image:caption>DuolingosViralMarketingCampaign</image:caption><image:title>DuolingosViralMarketingCampaign</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1.jpg</image:loc><image:caption>20200129Header1</image:caption><image:title>20200129Header1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Why-millennials-demand-work-life-balance-1-1024x512.png</image:loc><image:caption>modernmillennialsandworklifebalance</image:caption><image:title>Whymillennialsdemandworklifebalance11024x512</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-12.png</image:loc><image:caption>CopyofSampleforblogpost12</image:caption><image:title>CopyofSampleforblogpost12</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Agent-Provocateur-case-study-436x243-1.png</image:loc><image:caption>AgentProvocateurcasestudy436x2431</image:caption><image:title>AgentProvocateurcasestudy436x2431</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535.png</image:loc><image:caption>submityourbrief</image:caption><image:title>submitaresearchbrief21024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1219583078.jpg</image:loc><image:caption>GettyImages1219583078</image:caption><image:title>GettyImages1219583078</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/admin-ajax%20(9).png</image:loc><image:caption>adminajax9</image:caption><image:title>adminajax9</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/office/market-research-in-india/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WICustomerAndMarket</image:caption><image:title>WICustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_location-1.svg</image:loc><image:caption>WIlocation1</image:caption><image:title>WIlocation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611-814x372.jpg</image:loc><image:caption>WIMclaybankshwLAI5lRhdMunsplash1e1614876480611814x372</image:caption><image:title>WIMclaybankshwLAI5lRhdMunsplash1e1614876480611814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_cup.svg</image:loc><image:caption>WIcup</image:caption><image:title>WIcup</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WIInsightActivation</image:caption><image:title>WIInsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Havells_Logo.svg-364x240.png</image:loc><image:caption>Havells</image:caption><image:title>WL1200pxHavellsLogosvg364x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WIFieldworkServices</image:caption><image:title>WIFieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WIBrandAndAdvertising</image:caption><image:title>WIBrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_justin-chrn-Fj0HNCtVcMY-unsplash-1440x432.jpg</image:loc><image:caption>WHjustinchrnFj0HNCtVcMYunsplash1440x432</image:caption><image:title>WHjustinchrnFj0HNCtVcMYunsplash1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WHanastasiadulgierQboRVYU6sfQunsplash12180x1090</image:caption><image:title>WHanastasiadulgierQboRVYU6sfQunsplash12180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/vital-strategies-logo.png</image:loc><image:caption>vitalstrategieslogo</image:caption><image:title>vitalstrategieslogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_real-estate.svg</image:loc><image:caption>WIrealestate</image:caption><image:title>WIrealestate</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/havells%20logo.png</image:loc><image:caption>havellslogo</image:caption><image:title>havellslogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_chat.svg</image:loc><image:caption>chat</image:caption><image:title>WIchat</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090.jpg</image:loc><image:caption>WHshanelahiDDiLYtF88wunsplashscaled2180x1090</image:caption><image:title>WHshanelahiDDiLYtF88wunsplashscaled2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/shan-elahi-DDiLYt_F88w-unsplash-scaled%20(1).jpg</image:loc><image:caption>shanelahiDDiLYtF88wunsplashscaled1</image:caption><image:title>shanelahiDDiLYtF88wunsplashscaled1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premiumhomeappliancesfridgewashingmachine</image:caption><image:title>WIMPremiumhomeappliancesfridgewashingmachine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432.jpg</image:loc><image:caption>Plug</image:caption><image:title>WIMpaulhanaokaRJkKjLu8I9Iunsplash1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>ConductingOnlineResearchinAsia2</image:caption><image:title>WIMConductingOnlineResearchinAsia2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:caption><image:title>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WIProductDevelopment</image:caption><image:title>WIProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_global.svg</image:loc><image:caption>WIglobal</image:caption><image:title>WIglobal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_languages.svg</image:loc><image:caption>WIlanguages</image:caption><image:title>WIlanguages</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_project.svg</image:loc><image:caption>WIproject</image:caption><image:title>WIproject</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIMedwardheuKyzXEc2ksunsplash1814x372</image:caption><image:title>WIMedwardheuKyzXEc2ksunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/5-reasons-concept-testing-is-important/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Kadence-Icon-380x380.png</image:loc><image:caption>KadenceIcon380x380</image:caption><image:title>KadenceIcon380x380</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20190522-02Q2_PZ6AO2tjZO4Q32mD4Iw-scaled-1.jpg</image:loc><image:caption>2019052202Q2PZ6AO2tjZO4Q32mD4Iwscaled1</image:caption><image:title>2019052202Q2PZ6AO2tjZO4Q32mD4Iwscaled1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/General-The-Future-of-Finance-1-1024x535.png</image:loc><image:caption>fintechreport</image:caption><image:title>GeneralTheFutureofFinance11024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/CHOSENkelli-mcclintock-GopRYASfsOc-unsplash-scaled-Sep-19-2025-03-39-12-5874-PM.jpg</image:loc><image:caption>CHOSENkellimcclintockGopRYASfsOcunsplashscaledSep1920250339125874PM</image:caption><image:title>CHOSENkellimcclintockGopRYASfsOcunsplashscaledSep1920250339125874PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1088608128-1.jpg</image:loc><image:caption>GettyImages10886081281</image:caption><image:title>GettyImages10886081281</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled-2.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled2</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-2b-1024x535.png</image:loc><image:caption>DownloadourAgencyCredentials</image:caption><image:title>downloadagencycredentialsorbrochure2b1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><lastmod>2026-03-24</lastmod></url><url><loc>https://kadence.com/knowledge/what-is-cati-computer-assisted-telephone-interviewing/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/thisisengineering-raeng-DbLlKd8u2Rw-unsplash-scaled.jpg</image:loc><image:caption>thisisengineeringraengDbLlKd8u2Rwunsplashscaled</image:caption><image:title>thisisengineeringraengDbLlKd8u2Rwunsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-163145435-1.jpg</image:loc><image:caption>GettyImages1631454351</image:caption><image:title>GettyImages1631454351</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Screenshot%202025-11-07%20at%205.17.09%20PM.png</image:loc><image:caption>Screenshot20251107at51709PM</image:caption><image:title>Screenshot20251107at51709PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Kadence-Icon-380x380.png</image:loc><image:caption>KadenceIcon380x380</image:caption><image:title>KadenceIcon380x380</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><lastmod>2025-10-06</lastmod></url><url><loc>https://kadence.com/knowledge/8-reasons-why-companies-need-to-research-their-international-markets/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1321462048-1.jpg</image:loc><image:caption>GettyImages13214620481</image:caption><image:title>GettyImages13214620481</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-584853270.jpg</image:loc><image:caption>GettyImages584853270</image:caption><image:title>GettyImages584853270</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Segments-of-citrus-fruits.jpg</image:loc><image:caption>Segmentsofcitrusfruits</image:caption><image:title>Segmentsofcitrusfruits</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><lastmod>2025-09-30</lastmod></url><url><loc>https://kadence.com/knowledge/top-4-trends-set-to-disrupt-the-tech-industry-in-2025-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/about-face-for-web.png</image:loc><image:caption>aboutfaceforweb</image:caption><image:title>aboutfaceforweb</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/top-4-trends-set-to-disrupt-the-tech-industry-in-2025-2.jpg.jpg</image:loc><image:caption>top4trendssettodisruptthetechindustryin20252jpg</image:caption><image:title>top4trendssettodisruptthetechindustryin20252jpg</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-4b.png</image:loc><image:caption>DownloadourAgencyCredentials</image:caption><image:title>downloadagencycredentialsorbrochure4b</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/3-36-1024x535.png</image:loc><image:caption>TheGreenBrandSustainabilityStudy</image:caption><image:title>3361024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages1162094164scaled</image:caption><image:title>GettyImages1162094164scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/knowledge/what-is-cluster-sampling/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1464550329.jpg</image:loc><image:caption>GettyImages1464550329</image:caption><image:title>GettyImages1464550329</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Kadence-Icon-380x380.png</image:loc><image:caption>KadenceIcon380x380</image:caption><image:title>KadenceIcon380x380</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-614637190.jpg</image:loc><image:caption>GettyImages614637190</image:caption><image:title>GettyImages614637190</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><lastmod>2026-01-23</lastmod></url><url><loc>https://kadence.com/knowledge/americas-midlife-crisis-is-a-consumer-story-too/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2220539132.jpg</image:loc><image:caption>GettyImages2220539132</image:caption><image:title>GettyImages2220539132</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/US-cannabis-study-1-scaled.jpg</image:loc><image:caption>UScannabisstudy1scaled</image:caption><image:title>UScannabisstudy1scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Chewy-brand-story.png</image:loc><image:caption>Chewybrandstory</image:caption><image:title>Chewybrandstory</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Paperlike-German-brand-story.png</image:loc><image:caption>PaperlikeGermanbrandstory</image:caption><image:title>PaperlikeGermanbrandstory</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-1024x535.png</image:loc><image:caption>Submitaresearchbrief</image:caption><image:title>submitaresearchbrief41024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Calm-app-targeting-gen-x.png</image:loc><image:caption>Calmapptargetinggenx</image:caption><image:title>Calmapptargetinggenx</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Customer-staisfaction.png</image:loc><image:caption>Customerstaisfaction</image:caption><image:title>Customerstaisfaction</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Replacements-e-commerce-brand.png</image:loc><image:caption>Replacementsecommercebrand</image:caption><image:title>Replacementsecommercebrand</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Images/Cracking%20the%20Gen%20X%20Code-West.png</image:loc><image:caption>CrackingtheGenXCodeWest</image:caption><image:title>CrackingtheGenXCodeWest</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2220539214.jpg</image:loc><image:caption>GettyImages2220539214</image:caption><image:title>GettyImages2220539214</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><lastmod>2026-02-17</lastmod></url><url><loc>https://kadence.com/knowledge/how-big-data-and-market-research-converge-to-improve-decision-making/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2231135271.jpg</image:loc><image:caption>GettyImages2231135271</image:caption><image:title>GettyImages2231135271</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-15.png</image:loc><image:caption>Sampleforblogpost15</image:caption><image:title>Sampleforblogpost15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1321462048-1.jpg</image:loc><image:caption>GettyImages13214620481</image:caption><image:title>GettyImages13214620481</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><lastmod>2026-03-19</lastmod></url><url><loc>https://kadence.com/ja/podcast/ep-19-the-art-of-product-leadership-building-with-purpose-with-ibrahim-bashir/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/BL_elusive-consumer-cover-1000x432.png</image:loc><image:caption>BLelusiveconsumercover1000x432</image:caption><image:title>BLelusiveconsumercover1000x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/Featured%20images/Product-building-podcast.png</image:loc><image:caption>Productbuildingpodcast</image:caption><image:title>Productbuildingpodcast</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/About%20Our%20Guest%20Images/Ibrahim-Bashir-podcast.jpg</image:loc><image:caption>IbrahimBashirpodcast</image:caption><image:title>IbrahimBashirpodcast</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><lastmod>2025-10-21</lastmod></url><url><loc>https://kadence.com/ja/request-a-proposal/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mimi-thian-lp1AKIUV3yo-unsplash-2180x1090.jpg</image:loc><image:caption>WIMmimithianlp1AKIUV3younsplash2180x1090</image:caption><image:title>WIMmimithianlp1AKIUV3younsplash2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/mimi-thian-lp1AKIUV3yo-unsplash-scaled%20(1)-1.jpg</image:loc><image:caption>mimithianlp1AKIUV3younsplashscaled11</image:caption><image:title>mimithianlp1AKIUV3younsplashscaled11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><lastmod>2025-10-29</lastmod></url><url><loc>https://kadence.com/ja/podcast</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/WH_ep-02_Michelle-Parsons-Podcast-Cover.png</image:loc><image:caption>WHep02MichelleParsonsPodcastCover</image:caption><image:title>WHep02MichelleParsonsPodcastCover</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/Featured%20images/WH_Podcasts_EP-7.png</image:loc><image:caption>WHPodcastsEP7</image:caption><image:title>WHPodcastsEP7</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/Featured%20images/Podcast-episode-covers-1.png</image:loc><image:caption>Podcastepisodecovers1</image:caption><image:title>Podcastepisodecovers1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/WH_ep-04_Meghan-Reynolds.png</image:loc><image:caption>WHep04MeghanReynolds</image:caption><image:title>WHep04MeghanReynolds</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/Featured%20images/featured%20img%20ep%209.png</image:loc><image:caption>featuredimgep9</image:caption><image:title>featuredimgep9</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/Featured%20images/EPISODE-X-12.png</image:loc><image:caption>EPISODEX12</image:caption><image:title>EPISODEX12</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/Featured%20images/featured%20img%20ep%206.png</image:loc><image:caption>featuredimgep6</image:caption><image:title>featuredimgep6</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/EPISODE-X-11.png</image:loc><image:caption>EPISODEX11</image:caption><image:title>EPISODEX11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/Featured%20images/AI-podcast.png</image:loc><image:caption>AIpodcast</image:caption><image:title>AIpodcast</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/ep3%20featured%20img.png</image:loc><image:caption>ep3featuredimg</image:caption><image:title>ep3featuredimg</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/Featured%20images/featured%20img%20ep%208.png</image:loc><image:caption>featuredimgep8</image:caption><image:title>featuredimgep8</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/Featured%20images/Episode-17-Podcast-episode-covers-1.png</image:loc><image:caption>Episode17Podcastepisodecovers1</image:caption><image:title>Episode17Podcastepisodecovers1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/Featured%20images/EPISODE-X-8.png</image:loc><image:caption>EPISODEX8</image:caption><image:title>EPISODEX8</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/Featured%20images/Voice%20Fraud%2c%20AI%2c%20and%20the%20Future%20of%20Consumer%20Authentication%20with%20Verizon.png</image:loc><image:caption>VoiceFraudAIandtheFutureofConsumerAuthenticationwithVerizon</image:caption><image:title>VoiceFraudAIandtheFutureofConsumerAuthenticationwithVerizon</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/Featured%20images/EPISODE-X-14.png</image:loc><image:caption>EPISODEX14</image:caption><image:title>EPISODEX14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Episode%2025-%20Music%20AI_%20Rights%2c%20Revenue%20and%20Creation%20with%20Simmi%20Singh.png</image:loc><image:caption>Episode25MusicAIRightsRevenueandCreationwithSimmiSingh</image:caption><image:title>Episode25MusicAIRightsRevenueandCreationwithSimmiSingh</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/WH_ep-05_Cole-Atkinson.png</image:loc><image:caption>WHep05ColeAtkinson</image:caption><image:title>WHep05ColeAtkinson</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/BL_Episode-23-Ilyas-Iyoob.png</image:loc><image:caption>Episode23IlyasIyoob</image:caption><image:title>BLEpisode23IlyasIyoob</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/Featured%20images/EPISODE-X-10.png</image:loc><image:caption>EPISODEX10</image:caption><image:title>EPISODEX10</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/Featured%20images/Podcast-episode-covers.png</image:loc><image:caption>Podcastepisodecovers</image:caption><image:title>Podcastepisodecovers</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/Featured%20images/Episode-18-Cracking-the-Consumer-Code.png</image:loc><image:caption>Episode18CrackingtheConsumerCode</image:caption><image:title>Episode18CrackingtheConsumerCode</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/Featured%20images/Product-building-podcast.png</image:loc><image:caption>Productbuildingpodcast</image:caption><image:title>Productbuildingpodcast</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Episode%2024-%20Documentation-First%20Product%20Philosophy%20with%20Josh%20Angotti%20(1)-1.png</image:loc><image:caption>Episode24DocumentationFirstProductPhilosophywithJoshAngotti11</image:caption><image:title>Episode24DocumentationFirstProductPhilosophywithJoshAngotti11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/WH_ep-01_Nick-Stagge.jpg</image:loc><image:caption>WHep01NickStagge</image:caption><image:title>WHep01NickStagge</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/Featured%20images/Democratizing-AI-in-Marketing.png</image:loc><image:caption>DemocratizingAIinMarketing</image:caption><image:title>DemocratizingAIinMarketing</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><lastmod>2025-09-25</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-to-approach-food-packaging-market-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled-2.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled2</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-200464106-001.jpg</image:loc><image:caption>GettyImages200464106001</image:caption><image:title>GettyImages200464106001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1351767347.jpg</image:loc><image:caption>GettyImages1351767347</image:caption><image:title>GettyImages1351767347</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><lastmod>2025-10-08</lastmod></url><url><loc>https://kadence.com/knowledge/understanding-thai-consumer-preferences-and-behaviours/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-1024x535.png</image:loc><image:caption>Submitaresearchbrief</image:caption><image:title>submitaresearchbrief41024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1321462048-1.jpg</image:loc><image:caption>GettyImages13214620481</image:caption><image:title>GettyImages13214620481</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1452603773%20(1).jpg</image:loc><image:caption>GettyImages14526037731</image:caption><image:title>GettyImages14526037731</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Green-Wave-1-1024x535-4.png</image:loc><image:caption>GreenWave11024x5354</image:caption><image:title>GreenWave11024x5354</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-32.png</image:loc><image:caption>CopyofSampleforblogpost32</image:caption><image:title>CopyofSampleforblogpost32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/tovXtdblit4sY7XxU7HGaGRL6mTTA0rxLdx0kqkIFXzptNSLFr3TyNioR4Q2Yu9RAqmKzok7hyysDDjT-RVHa_Z_FQXnIKwl81i_UXlvxKIKKUuWNY_TXqEunaVK6qJapNPg-PS0o4Hcg_lw19eC5.jpg</image:loc><image:caption>tovXtdblit4sY7XxU7HGaGRL6mTTA0rxLdx0kqkIFXzptNSLFr3TyNioR4Q2Yu9RAqmKzok7hyysDDjTRVHaZFQXnIKwl81iUXlvxKIKKUuWNYTXqEunaVK6qJapNPgPS0o4Hcglw19eC5</image:caption><image:title>tovXtdblit4sY7XxU7HGaGRL6mTTA0rxLdx0kqkIFXzptNSLFr3TyNioR4Q2Yu9RAqmKzok7hyysDDjTRVHaZFQXnIKwl81iUXlvxKIKKUuWNYTXqEunaVK6qJapNPgPS0o4Hcglw19eC5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1.jpg</image:loc><image:caption>20200129Header1</image:caption><image:title>20200129Header1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><lastmod>2025-10-23</lastmod></url><url><loc>https://kadence.com/sector/food-and-beverage/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Concerned-Consumer_580x578.png</image:loc><image:caption>ConcernedConsumer</image:caption><image:title>WIMConcernedConsumer580x578</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>QuirksSupplieroftheYearKadenceInternational</image:caption><image:title>WIMQuirkAwards1881216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>KadenceIndonesiaofficeteam</image:caption><image:title>WIMIndonesiaOffice88x884</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1269305676.jpg</image:loc><image:caption>GettyImages1269305676</image:caption><image:title>GettyImages1269305676</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>JapanTokyo</image:caption><image:title>WIMJapanOffice88x88006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_product-testing.svg</image:loc><image:caption>WIproducttesting</image:caption><image:title>WIproducttesting</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>KadenceUSAteamphoto</image:caption><image:title>WIMUSOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/bloomberg%20logo.png</image:loc><image:caption>bloomberglogo</image:caption><image:title>bloomberglogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>KadenceSingaporeofficeteam</image:caption><image:title>WIMKadenceSingaporeoffice88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2020</image:caption><image:title>WIMAOTYcrop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>ashopinTokyoJapan</image:caption><image:title>WIMJapanOffice88x88007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>KadenceIndia</image:caption><image:title>WIMIndiaOffice88x88003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL1200pxSamsungwordmarksvg144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_Food-and-Beverage.svg</image:loc><image:caption>ICFoodandBeverage</image:caption><image:title>ICFoodandBeverage</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2207736167.jpg</image:loc><image:caption>GettyImages2207736167</image:caption><image:title>GettyImages2207736167</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRSOpperationsAwardsTrophy</image:caption><image:title>WIPmrsoppies2216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIMTestimonials3304x304002</image:caption><image:title>WIMTestimonials3304x304002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_concept-testing.svg</image:loc><image:caption>WIconcepttesting</image:caption><image:title>WIconcepttesting</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>MarketresearchinAsia</image:caption><image:title>WIMPhilippinesOffice88x88009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_wallstreetjournal-logo-217x120.png</image:loc><image:caption>WSJ</image:caption><image:title>WLwallstreetjournallogo217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1483686940.jpg</image:loc><image:caption>GettyImages1483686940</image:caption><image:title>GettyImages1483686940</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_favorite-heart.svg</image:loc><image:caption>WIfavoriteheart</image:caption><image:title>WIfavoriteheart</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>KadenceUKofficeteam</image:caption><image:title>WIMUKOffice88x8813</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WIM_Vital%20Strategies_720x216.jpg</image:loc><image:caption>VitalStrategies</image:caption><image:title>WIMVitalStrategies720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premiumhomeappliancesfridgewashingmachine</image:caption><image:title>WIMPremiumhomeappliancesfridgewashingmachine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1348369752.jpg</image:loc><image:caption>GettyImages1348369752</image:caption><image:title>GettyImages1348369752</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Unilever-food-solutions-300x113.png</image:loc><image:caption>unileverfoodsolutions</image:caption><image:title>WLUnileverfoodsolutions300x113</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Food-and-Beverage-1090x545.png</image:loc><image:caption>FoodandBeverage</image:caption><image:title>WIMFoodandBeverage1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-philippines-88x88.jpg</image:loc><image:caption>officephilippines88x88</image:caption><image:title>officephilippines88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1167547398.jpg</image:loc><image:caption>GettyImages1167547398</image:caption><image:title>GettyImages1167547398</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogo288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_288x83.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars288x83</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-vietnam.png</image:loc><image:caption>KadenceVietnamofficeteam</image:caption><image:title>officevietnam</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>KadenceInternationalisHighlyCommendedforGlobalAgencyofTheYear</image:caption><image:title>WIMGlobalAgencycop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>KadenceChina</image:caption><image:title>WIMarticle88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Asahi_logo.svg-144x56.png</image:loc><image:caption>Asahi</image:caption><image:title>WLAsahilogosvg144x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_adam-wilson-I2f5BbeXPVY-unsplash-scaled-720x216.jpg</image:loc><image:caption>WIMadamwilsonI2f5BbeXPVYunsplashscaled720x216</image:caption><image:title>WIMadamwilsonI2f5BbeXPVYunsplashscaled720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIMchuttersnapmfo1E7omzkunsplash720x216</image:caption><image:title>WIMchuttersnapmfo1E7omzkunsplash720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UKoffice</image:caption><image:title>WIMUKOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>KadenceChinaofficeteam</image:caption><image:title>WIMKadenceChina88x88001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerUnderstanding.svg</image:loc><image:caption>WICustomerUnderstanding</image:caption><image:title>WICustomerUnderstanding</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIMTestimonials3903x651001</image:caption><image:title>WIMTestimonials3903x651001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/vital-strategies-logo.png</image:loc><image:caption>vitalstrategieslogo</image:caption><image:title>vitalstrategieslogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_pricing-research.svg</image:loc><image:caption>WIpricingresearch</image:caption><image:title>WIpricingresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WLMarsInclogo2019392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/market-research-us.jpg</image:loc><image:caption>marketresearchus</image:caption><image:title>marketresearchus</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>KadenceInternationalMarketResearchAgencyoftheYearSingapore</image:caption><image:title>WIMOptimizedimage131216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>BestDataCollectionFinalistMarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMBestDataCollection216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Rupert%20Sinclair_190x190.jpg</image:loc><image:caption>RupertSinclair</image:caption><image:title>TPRupertSinclair190x190</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>KadenceIndiaofficeteam</image:caption><image:title>WIMIndiaOffice88x88002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>KadenceThailand</image:caption><image:title>WIMThailandOffice88x8811</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLdiscoverchannellogo392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>KadenceIndonesia</image:caption><image:title>WIMIndonesiaOffice88x885</image:title></image:image><lastmod>2025-10-02</lastmod></url><url><loc>https://kadence.com/knowledge/what-desk-research-will-never-tell-you-about-your-next-market/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2214022561.jpg</image:loc><image:caption>GettyImages2214022561</image:caption><image:title>GettyImages2214022561</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972.jpg</image:loc><image:caption>GettyImages910144972</image:caption><image:title>GettyImages910144972</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-1-1024x535.png</image:loc><image:caption>Submitaresearchbrief</image:caption><image:title>submitaresearchbrief11024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Images/No%20Time%20for%20Hype%20%E2%80%94%20Gen%20X%20Wants%20Results-%20West.png</image:loc><image:caption>NoTimeforHypeGenXWantsResultsWest</image:caption><image:title>NoTimeforHypeGenXWantsResultsWest</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><lastmod>2026-02-06</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-smart-brands-succeed-in-lean-times-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Trend-3-Uncover-the-trends-in-mobile-media-consumption-1024x512-Sep-19-2025-07-52-26-2902-PM.png</image:loc><image:caption>Trend3Uncoverthetrendsinmobilemediaconsumption1024x512Sep1920250752262902PM</image:caption><image:title>Trend3Uncoverthetrendsinmobilemediaconsumption1024x512Sep1920250752262902PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-7-4.png</image:loc><image:caption>CopyofSampleforblogpost74</image:caption><image:title>CopyofSampleforblogpost74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1219583078-2.jpg</image:loc><image:caption>GettyImages12195830782</image:caption><image:title>GettyImages12195830782</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535-Sep-19-2025-08-02-01-1034-PM.png</image:loc><image:caption>submitaresearchbrief21024x535Sep1920250802011034PM</image:caption><image:title>submitaresearchbrief21024x535Sep1920250802011034PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled-2.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled2</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/SMART-BUDGET-ALLOCATION-1024x1024-1.png</image:loc><image:caption>SMARTBUDGETALLOCATION1024x10241</image:caption><image:title>SMARTBUDGETALLOCATION1024x10241</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-12-1.png</image:loc><image:caption>CopyofSampleforblogpost121</image:caption><image:title>CopyofSampleforblogpost121</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><lastmod>2025-10-09</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/what-makes-japans-social-media-feeds-so-quietly-distinct/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Top-Information-Categories-by-Search-Tool-1024x576.png</image:loc><image:caption>TopInformationCategoriesbySearchTool1024x576</image:caption><image:title>TopInformationCategoriesbySearchTool1024x576</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2207736167.jpg</image:loc><image:caption>GettyImages2207736167</image:caption><image:title>GettyImages2207736167</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972-2.jpg</image:loc><image:caption>GettyImages9101449722</image:caption><image:title>GettyImages9101449722</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Public-Perceptions-of-Social-Media-1024x576.png</image:loc><image:caption>PublicPerceptionsofSocialMedia1024x576</image:caption><image:title>PublicPerceptionsofSocialMedia1024x576</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/How-Social-Media-Time-Is-Spent-1024x576.png</image:loc><image:caption>HowSocialMediaTimeIsSpent1024x576</image:caption><image:title>HowSocialMediaTimeIsSpent1024x576</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1351767347.jpg</image:loc><image:caption>GettyImages1351767347</image:caption><image:title>GettyImages1351767347</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Most-Frequently-Used-Social-Media-Platforms-in-Japan-1024x576.png</image:loc><image:caption>MostFrequentlyUsedSocialMediaPlatformsinJapan1024x576</image:caption><image:title>MostFrequentlyUsedSocialMediaPlatformsinJapan1024x576</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Headers/WH_GettyImages-1388712748-500x500.jpg</image:loc><image:caption>WHGettyImages1388712748500x500</image:caption><image:title>WHGettyImages1388712748500x500</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-the-uk-junk-food-ad-ban-will-reshape-the-food-industry/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1305487364-1-1.jpg</image:loc><image:caption>GettyImages130548736411</image:caption><image:title>GettyImages130548736411</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1351767347.jpg</image:loc><image:caption>GettyImages1351767347</image:caption><image:title>GettyImages1351767347</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/david-grandmougin-Am1io6KusFM-unsplash-scaled-e1621847110805-2.jpg</image:loc><image:caption>davidgrandmouginAm1io6KusFMunsplashscalede16218471108052</image:caption><image:title>davidgrandmouginAm1io6KusFMunsplashscalede16218471108052</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Cindi%20Collett.jpg</image:loc><image:caption>CindiCollett</image:caption><image:title>CindiCollett</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1675449633-2.jpg</image:loc><image:caption>GettyImages16754496332</image:caption><image:title>GettyImages16754496332</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-Modern-Plate-1-1024x535-Sep-19-2025-05-32-30-0464-PM.png</image:loc><image:caption>TheModernPlate11024x535Sep1920250532300464PM</image:caption><image:title>TheModernPlate11024x535Sep1920250532300464PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535-7.png</image:loc><image:caption>submitaresearchbrief21024x5357</image:caption><image:title>submitaresearchbrief21024x5357</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><lastmod>2025-10-09</lastmod></url><url><loc>https://kadence.com/podcast/ep-7-voices-of-visionaries-the-future-festival-edition-part-1/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/BL_elusive-consumer-cover-1000x432.png</image:loc><image:caption>BLelusiveconsumercover1000x432</image:caption><image:title>BLelusiveconsumercover1000x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/Featured%20images/WH_Podcasts_EP-7.png</image:loc><image:caption>WHPodcastsEP7</image:caption><image:title>WHPodcastsEP7</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><lastmod>2025-10-07</lastmod></url><url><loc>https://kadence.com/knowledge/two-asian-consumers-are-pulling-the-market-in-opposite-directions/</loc><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1351767347-1.jpg</image:loc><image:caption>GettyImages13517673471</image:caption><image:title>GettyImages13517673471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Graphic%201-Two-Archetypes.png</image:loc><image:caption>Graphic1TwoArchetypes</image:caption><image:title>Graphic1TwoArchetypes</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Sample%20for%20blog%20post%20%20(3).png</image:loc><image:caption>Sampleforblogpost3</image:caption><image:title>Sampleforblogpost3</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/thisisengineering-raeng-DbLlKd8u2Rw-unsplash-scaled.jpg</image:loc><image:caption>thisisengineeringraengDbLlKd8u2Rwunsplashscaled</image:caption><image:title>thisisengineeringraengDbLlKd8u2Rwunsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Hide%20Hamano.jpeg</image:loc><image:caption>HideHamano</image:caption><image:title>HideHamano</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Graphic-4-Optimism-Premium.png</image:loc><image:caption>Graphic4OptimismPremium</image:caption><image:title>Graphic4OptimismPremium</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1.jpg</image:loc><image:caption>20200129Header1</image:caption><image:title>20200129Header1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Graphic-5-Contentment-and-Hunger.png</image:loc><image:caption>Graphic5ContentmentandHunger</image:caption><image:title>Graphic5ContentmentandHunger</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-1-1024x535.png</image:loc><image:caption>Submitaresearchbrief</image:caption><image:title>submitaresearchbrief11024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Graphic-2-Spending-Split.png</image:loc><image:caption>Graphic2SpendingSplit</image:caption><image:title>Graphic2SpendingSplit</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Graphic-3-Ambition-Gap.png</image:loc><image:caption>Graphic3AmbitionGap</image:caption><image:title>Graphic3AmbitionGap</image:title></image:image><lastmod>2026-02-14</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/what-2024s-top-google-searches-reveal-about-shifting-consumer-habits-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20191003_Green_brick.jpg</image:loc><image:caption>20191003Greenbrick</image:caption><image:title>20191003Greenbrick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/General-4-1024x512.png</image:loc><image:caption>themodernmillennialreport</image:caption><image:title>General41024x512</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1219583078-2.jpg</image:loc><image:caption>GettyImages12195830782</image:caption><image:title>GettyImages12195830782</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages1162094164scaled</image:caption><image:title>GettyImages1162094164scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1869124541-1.jpg</image:loc><image:caption>GettyImages18691245411</image:caption><image:title>GettyImages18691245411</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-3-1024x535.png</image:loc><image:caption>Submityourmarketresearchbrief</image:caption><image:title>submitaresearchbrief31024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/case-study/creating-an-education-and-career-exploration-tool-to-wow-teens-with-american-student-assistance/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Case%20Studies/WH_girls-on-white-red-jersey-playing-hand-game-163465-2-500x500.jpg</image:loc><image:caption>WHgirlsonwhiteredjerseyplayinghandgame1634652500x500</image:caption><image:title>WHgirlsonwhiteredjerseyplayinghandgame1634652500x500</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-15.png</image:loc><image:caption>CopyofSampleforblogpost15</image:caption><image:title>CopyofSampleforblogpost15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/WIM_ASA_LOGO_2017-288x93.png</image:loc><image:caption>AmericanStudentAssistancelogo</image:caption><image:title>WIMASALOGO2017288x93</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/WIM_Run-Workshops-Research-Into-Action.png</image:loc><image:caption>Workshopsactivation</image:caption><image:title>WIMRunWorkshopsResearchIntoAction</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-181613977.jpg</image:loc><image:caption>GettyImages181613977</image:caption><image:title>GettyImages181613977</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><lastmod>2025-10-06</lastmod></url><url><loc>https://kadence.com/knowledge/the-evolution-of-kids-media-consumption-habits/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1309559282.jpg</image:loc><image:caption>GettyImages1309559282</image:caption><image:title>GettyImages1309559282</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-96.png</image:loc><image:caption>Sampleforblogpost96</image:caption><image:title>Sampleforblogpost96</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1.jpg</image:loc><image:caption>20200129Header1</image:caption><image:title>20200129Header1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-3-1024x535.png</image:loc><image:caption>Submityourmarketresearchbrief</image:caption><image:title>submitaresearchbrief31024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Cover-page-9-Fashion-Personas-1024x576-Sep-16-2025-10-58-24-6906-AM.png</image:loc><image:caption>Coverpage9FashionPersonas1024x576Sep1620251058246906AM</image:caption><image:title>Coverpage9FashionPersonas1024x576Sep1620251058246906AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-857589534.jpg</image:loc><image:caption>GettyImages857589534</image:caption><image:title>GettyImages857589534</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><lastmod>2025-10-28</lastmod></url><url><loc>https://kadence.com/knowledge/the-role-of-car-clinics-in-automotive-industry-market-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1226119399-scaled.jpg</image:loc><image:caption>GettyImages1226119399scaled</image:caption><image:title>GettyImages1226119399scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1315650854.jpg</image:loc><image:caption>GettyImages1315650854</image:caption><image:title>GettyImages1315650854</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1336450750.jpg</image:loc><image:caption>GettyImages1336450750</image:caption><image:title>GettyImages1336450750</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Whos-Shaping-the-auto-market-1024x535-1.png</image:loc><image:caption>WhosShapingtheautomarket1024x5351</image:caption><image:title>WhosShapingtheautomarket1024x5351</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/CHOSENkelli-mcclintock-GopRYASfsOc-unsplash-scaled-500x500.jpg</image:loc><image:caption>CHOSENkellimcclintockGopRYASfsOcunsplashscaled500x500</image:caption><image:title>CHOSENkellimcclintockGopRYASfsOcunsplashscaled500x500</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-1024x535.png</image:loc><image:caption>Submitaresearchbrief</image:caption><image:title>submitaresearchbrief41024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><lastmod>2025-10-23</lastmod></url><url><loc>https://kadence.com/knowledge/mastering-innovation-in-fmcg-how-to-launch-a-new-fmcg-product-in-the-market/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/giuseppe-famiani-3R1pWT9PUS0-unsplash-scaled-e1621846768745.jpg</image:loc><image:caption>giuseppefamiani3R1pWT9PUS0unsplashscalede1621846768745</image:caption><image:title>giuseppefamiani3R1pWT9PUS0unsplashscalede1621846768745</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2211124968%20(1).jpg</image:loc><image:caption>GettyImages22111249681</image:caption><image:title>GettyImages22111249681</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/about-face-for-web.png</image:loc><image:caption>aboutfaceforweb</image:caption><image:title>aboutfaceforweb</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1312174788-2-1024x728.jpg</image:loc><image:caption>GettyImages131217478821024x728</image:caption><image:title>GettyImages131217478821024x728</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled</image:title></image:image><lastmod>2025-09-20</lastmod></url><url><loc>https://kadence.com/knowledge/exploring-the-benefits-of-predictive-analytics/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-2b-1024x535.png</image:loc><image:caption>DownloadourAgencyCredentials</image:caption><image:title>downloadagencycredentialsorbrochure2b1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972.jpg</image:loc><image:caption>GettyImages910144972</image:caption><image:title>GettyImages910144972</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1464550329.jpg</image:loc><image:caption>GettyImages1464550329</image:caption><image:title>GettyImages1464550329</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages1162094164scaled</image:caption><image:title>GettyImages1162094164scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-66.png</image:loc><image:caption>Sampleforblogpost66</image:caption><image:title>Sampleforblogpost66</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Images/5%20Ways%20to%20Win%20Gen%20X%20%E2%80%94%20And%20Keep%20Them-East.png</image:loc><image:caption>5WaystoWinGenXAndKeepThemEast</image:caption><image:title>5WaystoWinGenXAndKeepThemEast</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><lastmod>2026-02-08</lastmod></url><url><loc>https://kadence.com/ja/office/singapore/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WIFieldworkServices</image:caption><image:title>WIFieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WICustomerAndMarket</image:caption><image:title>WICustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>KadenceteamcollectingAgencyoftheYearaward</image:caption><image:title>WIMJOE43941216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>BestDataCollectionFinalistMarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMBestDataCollection216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Singapore-Location_720x216.png</image:loc><image:caption>KadenceSingapore</image:caption><image:title>WIMSingaporeLocation720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>MarketingInteractiveAgencyoftheYearWinnerGold2021</image:caption><image:title>WIMmarketinginteractiveagencyoftheyear2021gold216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Slider-Singapore-op.gif</image:loc><image:caption>SliderSingaporeoffice</image:caption><image:title>WIMSliderSingaporeop</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogo288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLdiscoverchannellogo392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>KadenceInternationalMarketResearchAgencyoftheYearSingapore</image:caption><image:title>WIMOptimizedimage131216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WIProductDevelopment</image:caption><image:title>WIProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_KSG_With-Ramsey_1023x478.jpeg</image:loc><image:caption>Singaporeoffice</image:caption><image:title>WIMKSGWithRamsey1023x478</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>KadenceInternationalisHighlyCommendedforGlobalAgencyofTheYear</image:caption><image:title>WIMGlobalAgencycop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WIInsightActivation</image:caption><image:title>WIInsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2021</image:caption><image:title>WIMAOTYMR1216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2020</image:caption><image:title>WIMAOTYcrop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>MarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMmrsoppies216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURAInnovationoftheYearaward</image:caption><image:title>WIMFinalistlogoLARGE216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WLMarsInclogo2019392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL1200pxSamsungwordmarksvg144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>QuirksSupplieroftheYearKadenceInternational</image:caption><image:title>WIMQuirkAwards1881216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/21C50C4E-6449-495F-A2C6-C015C1E7A956-scaled-2.jpg</image:loc><image:caption>21C50C4E6449495FA2C6C015C1E7A956scaled2</image:caption><image:title>21C50C4E6449495FA2C6C015C1E7A956scaled2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WIBrandAndAdvertising</image:caption><image:title>WIBrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRSOpperationsAwardsTrophy</image:caption><image:title>WIPmrsoppies2216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>ConductingOnlineResearchinAsia2</image:caption><image:title>WIMConductingOnlineResearchinAsia2</image:title></image:image><lastmod>2025-10-16</lastmod></url><url><loc>https://kadence.com/en-us/service/brand-equity/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL1200pxSamsungwordmarksvg144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>KadenceChinaofficeteam</image:caption><image:title>WIMKadenceChina88x88001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432.jpg</image:loc><image:caption>BloombergNeuroscience</image:caption><image:title>WIMballshapedcirclecloseupdark414860copy1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>KadenceIndonesia</image:caption><image:title>WIMIndonesiaOffice88x885</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UKoffice</image:caption><image:title>WIMUKOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1181221370-500x483.jpg</image:loc><image:caption>GettyImages1181221370500x483</image:caption><image:title>GettyImages1181221370500x483</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>KadenceUSAteamphoto</image:caption><image:title>WIMUSOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-21-2.png</image:loc><image:caption>CopyofSampleforblogpost212</image:caption><image:title>CopyofSampleforblogpost212</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>KadencePhilippinesofficeteam</image:caption><image:title>WIMPhilippinesOffice88x88008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>JapanTokyo</image:caption><image:title>WIMJapanOffice88x88006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>BenefitTick</image:caption><image:title>WIiconbenefittick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>KadenceVietnam</image:caption><image:title>WIMVietnamOffice15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>ConductingOnlineResearchinAsia2</image:caption><image:title>WIMConductingOnlineResearchinAsia2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_light-trails-on-highway-at-night-315938-1440x432.jpg</image:loc><image:caption>CarsonHighwayatNight</image:caption><image:title>WIMlighttrailsonhighwayatnight3159381440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIMTestimonials3903x651001</image:caption><image:title>WIMTestimonials3903x651001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogo288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>KadenceIndonesiaofficeteam</image:caption><image:title>WIMIndonesiaOffice88x884</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-220x240.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi220x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>KadenceIndiaofficeteam</image:caption><image:title>WIMIndiaOffice88x88002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>MarketresearchinAsia</image:caption><image:title>WIMPhilippinesOffice88x88009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIMTestimonials3304x304002</image:caption><image:title>WIMTestimonials3304x304002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Brand-equity_1090x545.jpg</image:loc><image:caption>BrandEquity</image:caption><image:title>WIMBrandequity1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-12-1.png</image:loc><image:caption>CopyofSampleforblogpost121</image:caption><image:title>CopyofSampleforblogpost121</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>KadenceChina</image:caption><image:title>WIMarticle88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WLBridgestonelogo288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WLMarsInclogo2019392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_yoodo_gobear_web_logo-392x133.png</image:loc><image:caption>GoBear</image:caption><image:title>WLyoodogobearweblogo392x133</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>KadenceUKofficeteam</image:caption><image:title>WIMUKOffice88x8813</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>KadenceSingaporeofficeteam</image:caption><image:title>WIMKadenceSingaporeoffice88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Annie-spratt_720x216.jpg</image:loc><image:caption>WIMAnniespratt720x216</image:caption><image:title>WIMAnniespratt720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLdiscoverchannellogo392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1505954018-2.jpg</image:loc><image:caption>GettyImages15059540182</image:caption><image:title>GettyImages15059540182</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>ashopinTokyoJapan</image:caption><image:title>WIMJapanOffice88x88007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-39-1.png</image:loc><image:caption>CopyofSampleforblogpost391</image:caption><image:title>CopyofSampleforblogpost391</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>KadenceThailand</image:caption><image:title>WIMThailandOffice88x8811</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>KadenceIndia</image:caption><image:title>WIMIndiaOffice88x88003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bloomberg_Media_stack_blk-144x45.png</image:loc><image:caption>BloombergMedia</image:caption><image:title>WLBloombergMediastackblk144x45</image:title></image:image><lastmod>2025-10-28</lastmod></url><url><loc>https://kadence.com/office/market-research-agency-new-york</loc><image:image><image:loc>https://kadence.com/hubfs/New%20York%20City-2.jpg</image:loc><image:caption>NewYorkCity2</image:caption><image:title>NewYorkCity2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WIFieldworkServices</image:caption><image:title>WIFieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/shan-elahi-DDiLYt_F88w-unsplash-scaled%20(1).jpg</image:loc><image:caption>shanelahiDDiLYtF88wunsplashscaled1</image:caption><image:title>shanelahiDDiLYtF88wunsplashscaled1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432.jpg</image:loc><image:caption>Plug</image:caption><image:title>WIMpaulhanaokaRJkKjLu8I9Iunsplash1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/vital-strategies-logo.png</image:loc><image:caption>vitalstrategieslogo</image:caption><image:title>vitalstrategieslogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/havells%20logo.png</image:loc><image:caption>havellslogo</image:caption><image:title>havellslogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_justin-chrn-Fj0HNCtVcMY-unsplash-1440x432.jpg</image:loc><image:caption>WHjustinchrnFj0HNCtVcMYunsplash1440x432</image:caption><image:title>WHjustinchrnFj0HNCtVcMYunsplash1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WIProductDevelopment</image:caption><image:title>WIProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Havells_Logo.svg-364x240.png</image:loc><image:caption>Havells</image:caption><image:title>WL1200pxHavellsLogosvg364x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premiumhomeappliancesfridgewashingmachine</image:caption><image:title>WIMPremiumhomeappliancesfridgewashingmachine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WIBrandAndAdvertising</image:caption><image:title>WIBrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIMedwardheuKyzXEc2ksunsplash1814x372</image:caption><image:title>WIMedwardheuKyzXEc2ksunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611-814x372.jpg</image:loc><image:caption>WIMclaybankshwLAI5lRhdMunsplash1e1614876480611814x372</image:caption><image:title>WIMclaybankshwLAI5lRhdMunsplash1e1614876480611814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WIInsightActivation</image:caption><image:title>WIInsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>MarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMmrsoppies216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WICustomerAndMarket</image:caption><image:title>WICustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:caption><image:title>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WHanastasiadulgierQboRVYU6sfQunsplash12180x1090</image:caption><image:title>WHanastasiadulgierQboRVYU6sfQunsplash12180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><lastmod>2026-01-20</lastmod></url><url><loc>https://kadence.com/case-study/understanding-the-shift-in-business-decision-makers-priorities-as-they-enter-a-new-normal-with-bloomberg/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/bloomberg%20logo.png</image:loc><image:caption>bloomberglogo</image:caption><image:title>bloomberglogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Case%20Studies/11th%20page%20hero%20sec.jpg</image:loc><image:caption>11thpageherosec</image:caption><image:title>11thpageherosec</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-96.png</image:loc><image:caption>Sampleforblogpost96</image:caption><image:title>Sampleforblogpost96</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-92.png</image:loc><image:caption>Sampleforblogpost92</image:caption><image:title>Sampleforblogpost92</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/WIM_Run-Workshops-Research-Into-Action.png</image:loc><image:caption>Workshopsactivation</image:caption><image:title>WIMRunWorkshopsResearchIntoAction</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><lastmod>2025-10-06</lastmod></url><url><loc>https://kadence.com/en-us/office/market-research-agency-birmingham</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ESOMAR-Congress-2023-Winner-216x216.jpg</image:loc><image:caption>WIMESOMARCongress2023Winner216x216</image:caption><image:title>WIMESOMARCongress2023Winner216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIMchuttersnapmfo1E7omzkunsplash720x216</image:caption><image:title>WIMchuttersnapmfo1E7omzkunsplash720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WIFieldworkServices</image:caption><image:title>WIFieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:caption><image:title>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WLASALOGO2017144x46</image:caption><image:title>WLASALOGO2017144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090.jpg</image:loc><image:caption>WIMphotoofpeopleleaningonwoodentable31846142180x1090</image:caption><image:title>WIMphotoofpeopleleaningonwoodentable31846142180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2020</image:caption><image:title>WIMAOTYcrop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURAInnovationoftheYearaward</image:caption><image:title>WIMFinalistlogoLARGE216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRSOpperationsAwardsTrophy</image:caption><image:title>WIPmrsoppies2216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WIInsightActivation</image:caption><image:title>WIInsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIMedwardheuKyzXEc2ksunsplash1814x372</image:caption><image:title>WIMedwardheuKyzXEc2ksunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090.jpg</image:loc><image:caption>WHshanelahiDDiLYtF88wunsplashscaled2180x1090</image:caption><image:title>WHshanelahiDDiLYtF88wunsplashscaled2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:caption><image:title>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2021</image:caption><image:title>WIMAOTYMR1216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WICustomerAndMarket</image:caption><image:title>WICustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>BestDataCollectionFinalistMarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMBestDataCollection216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611.jpg</image:loc><image:caption>WHclaybankshwLAI5lRhdMunsplash1e1614876480611</image:caption><image:title>WHclaybankshwLAI5lRhdMunsplash1e1614876480611</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>KadenceInternationalMarketResearchAgencyoftheYearSingapore</image:caption><image:title>WIMOptimizedimage131216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WHanastasiadulgierQboRVYU6sfQunsplash12180x1090</image:caption><image:title>WHanastasiadulgierQboRVYU6sfQunsplash12180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WIBrandAndAdvertising</image:caption><image:title>WIBrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wallstreetjournal-logo-217x120.png</image:loc><image:caption>wallstreetjournallogo217x120</image:caption><image:title>wallstreetjournallogo217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WIProductDevelopment</image:caption><image:title>WIProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>KadenceInternationalisHighlyCommendedforGlobalAgencyofTheYear</image:caption><image:title>WIMGlobalAgencycop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>QuirksSupplieroftheYearKadenceInternational</image:caption><image:title>WIMQuirkAwards1881216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wallstreetjournallogo</image:caption><image:title>wallstreetjournallogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>MarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMmrsoppies216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>MarketingInteractiveAgencyoftheYearWinnerGold2021</image:caption><image:title>WIMmarketinginteractiveagencyoftheyear2021gold216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>KadenceteamcollectingAgencyoftheYearaward</image:caption><image:title>WIMJOE43941216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagersplayingsport</image:caption><image:title>WIMgirlsonwhiteredjerseyplayinghandgame1634652720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><lastmod>2026-03-03</lastmod></url><url><loc>https://kadence.com/ja/case-study/creating-an-education-and-career-exploration-tool-to-wow-teens-with-american-student-assistance/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/WIM_ASA_LOGO_2017-288x93.png</image:loc><image:caption>AmericanStudentAssistancelogo</image:caption><image:title>WIMASALOGO2017288x93</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Case%20Studies/WH_girls-on-white-red-jersey-playing-hand-game-163465-2-500x500.jpg</image:loc><image:caption>WHgirlsonwhiteredjerseyplayinghandgame1634652500x500</image:caption><image:title>WHgirlsonwhiteredjerseyplayinghandgame1634652500x500</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/WIM_Run-Workshops-Research-Into-Action.png</image:loc><image:caption>Workshopsactivation</image:caption><image:title>WIMRunWorkshopsResearchIntoAction</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><lastmod>2025-10-06</lastmod></url><url><loc>https://kadence.com/office/market-research-agency-tampa</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ESOMAR-Congress-2023-Winner-216x216.jpg</image:loc><image:caption>WIMESOMARCongress2023Winner216x216</image:caption><image:title>WIMESOMARCongress2023Winner216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WIProductDevelopment</image:caption><image:title>WIProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>MarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMmrsoppies216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611.jpg</image:loc><image:caption>WHclaybankshwLAI5lRhdMunsplash1e1614876480611</image:caption><image:title>WHclaybankshwLAI5lRhdMunsplash1e1614876480611</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WIFieldworkServices</image:caption><image:title>WIFieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WHanastasiadulgierQboRVYU6sfQunsplash12180x1090</image:caption><image:title>WHanastasiadulgierQboRVYU6sfQunsplash12180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURAInnovationoftheYearaward</image:caption><image:title>WIMFinalistlogoLARGE216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wallstreetjournallogo</image:caption><image:title>wallstreetjournallogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagersplayingsport</image:caption><image:title>WIMgirlsonwhiteredjerseyplayinghandgame1634652720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIMedwardheuKyzXEc2ksunsplash1814x372</image:caption><image:title>WIMedwardheuKyzXEc2ksunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wallstreetjournal-logo-217x120.png</image:loc><image:caption>wallstreetjournallogo217x120</image:caption><image:title>wallstreetjournallogo217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>KadenceInternationalisHighlyCommendedforGlobalAgencyofTheYear</image:caption><image:title>WIMGlobalAgencycop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>KadenceteamcollectingAgencyoftheYearaward</image:caption><image:title>WIMJOE43941216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>KadenceInternationalMarketResearchAgencyoftheYearSingapore</image:caption><image:title>WIMOptimizedimage131216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRSOpperationsAwardsTrophy</image:caption><image:title>WIPmrsoppies2216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WICustomerAndMarket</image:caption><image:title>WICustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>BestDataCollectionFinalistMarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMBestDataCollection216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WIBrandAndAdvertising</image:caption><image:title>WIBrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2021</image:caption><image:title>WIMAOTYMR1216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>QuirksSupplieroftheYearKadenceInternational</image:caption><image:title>WIMQuirkAwards1881216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:caption><image:title>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WLASALOGO2017144x46</image:caption><image:title>WLASALOGO2017144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WIInsightActivation</image:caption><image:title>WIInsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIMchuttersnapmfo1E7omzkunsplash720x216</image:caption><image:title>WIMchuttersnapmfo1E7omzkunsplash720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090.jpg</image:loc><image:caption>WHshanelahiDDiLYtF88wunsplashscaled2180x1090</image:caption><image:title>WHshanelahiDDiLYtF88wunsplashscaled2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090.jpg</image:loc><image:caption>WIMphotoofpeopleleaningonwoodentable31846142180x1090</image:caption><image:title>WIMphotoofpeopleleaningonwoodentable31846142180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2020</image:caption><image:title>WIMAOTYcrop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>MarketingInteractiveAgencyoftheYearWinnerGold2021</image:caption><image:title>WIMmarketinginteractiveagencyoftheyear2021gold216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:caption><image:title>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:title></image:image><lastmod>2026-03-24</lastmod></url><url><loc>https://kadence.com/ja/office/market-research-in-europe/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_project.svg</image:loc><image:caption>WIproject</image:caption><image:title>WIproject</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_cup.svg</image:loc><image:caption>WIcup</image:caption><image:title>WIcup</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_green-user-27x27.png</image:loc><image:caption>WIgreenuser27x27</image:caption><image:title>WIgreenuser27x27</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:caption><image:title>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WIFieldworkServices</image:caption><image:title>WIFieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-814x372.jpg</image:loc><image:caption>WIManastasiadulgierQboRVYU6sfQunsplash1814x372</image:caption><image:title>WIManastasiadulgierQboRVYU6sfQunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WHanastasiadulgierQboRVYU6sfQunsplash12180x1090</image:caption><image:title>WHanastasiadulgierQboRVYU6sfQunsplash12180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WIBrandAndAdvertising</image:caption><image:title>WIBrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wallstreetjournallogo</image:caption><image:title>wallstreetjournallogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/WIM_Run-Workshops-Research-Into-Action.png</image:loc><image:caption>Workshopsactivation</image:caption><image:title>WIMRunWorkshopsResearchIntoAction</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_global.svg</image:loc><image:caption>WIglobal</image:caption><image:title>WIglobal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WIProductDevelopment</image:caption><image:title>WIProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_team.svg</image:loc><image:caption>WIteam</image:caption><image:title>WIteam</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_adam-wilson-I2f5BbeXPVY-unsplash-scaled-720x216.jpg</image:loc><image:caption>WIMadamwilsonI2f5BbeXPVYunsplashscaled720x216</image:caption><image:title>WIMadamwilsonI2f5BbeXPVYunsplashscaled720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611-814x372.jpg</image:loc><image:caption>WIMclaybankshwLAI5lRhdMunsplash1e1614876480611814x372</image:caption><image:title>WIMclaybankshwLAI5lRhdMunsplash1e1614876480611814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Asahi_logo.svg-144x56.png</image:loc><image:caption>Asahi</image:caption><image:title>WLAsahilogosvg144x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:caption><image:title>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Hairdresser-1440x432.jpg</image:loc><image:caption>WIMHairdresser1440x432</image:caption><image:title>WIMHairdresser1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_chat.svg</image:loc><image:caption>chat</image:caption><image:title>WIchat</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIMedwardheuKyzXEc2ksunsplash1814x372</image:caption><image:title>WIMedwardheuKyzXEc2ksunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WIInsightActivation</image:caption><image:title>WIInsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WICustomerAndMarket</image:caption><image:title>WICustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIMchuttersnapmfo1E7omzkunsplash720x216</image:caption><image:title>WIMchuttersnapmfo1E7omzkunsplash720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_light-trails-on-highway-at-night-315938-1440x432.jpg</image:loc><image:caption>CarsonHighwayatNight</image:caption><image:title>WIMlighttrailsonhighwayatnight3159381440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_India_407x186.jpg</image:loc><image:caption>MarketresearchinIndia</image:caption><image:title>WIMIndia407x186</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_languages.svg</image:loc><image:caption>WIlanguages</image:caption><image:title>WIlanguages</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_location-1.svg</image:loc><image:caption>WIlocation1</image:caption><image:title>WIlocation1</image:title></image:image><lastmod>2025-10-03</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/unveiling-trends-and-health-concerns-in-earphone-and-headphone-usage/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Hero-image-6@3x-2-1.png</image:loc><image:caption>Heroimage63x21</image:caption><image:title>Heroimage63x21</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/04-Anxiety-Ear-Health@3x-1-1024x807-1.png</image:loc><image:caption>04AnxietyEarHealth3x11024x8071</image:caption><image:title>04AnxietyEarHealth3x11024x8071</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20191003_Green_brick.jpg</image:loc><image:caption>20191003Greenbrick</image:caption><image:title>20191003Greenbrick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-1024x535.png</image:loc><image:caption>Submitaresearchbrief</image:caption><image:title>submitaresearchbrief41024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1351767347.jpg</image:loc><image:caption>GettyImages1351767347</image:caption><image:title>GettyImages1351767347</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages1162094164scaled</image:caption><image:title>GettyImages1162094164scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-4-07-1-1024x536.png</image:loc><image:caption>ThedefinitiveguidetoGenZ</image:caption><image:title>GENZGenZ40711024x536</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/03-Effort-Ear-Health@3x-1-1024x835-1.png</image:loc><image:caption>03EffortEarHealth3x11024x8351</image:caption><image:title>03EffortEarHealth3x11024x8351</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/05-Awareness-of-hearing-loss@3x-1-926x1024-1.png</image:loc><image:caption>05Awarenessofhearingloss3x1926x10241</image:caption><image:title>05Awarenessofhearingloss3x1926x10241</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/01-Usage-and-Frequency@3x-1-710x1024.png</image:loc><image:caption>01UsageandFrequency3x1710x1024</image:caption><image:title>01UsageandFrequency3x1710x1024</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported%20sitepage%20images/AD_4nXd6DI9Wz4INl20vDo3vXrZKrkZD6jBtt59zAXkFRH0HQn4lyqACs95bkWY3AWAiQEIgJtsw16Fy4ezFrhiOKjJ07J9cuTfCiFhvRtM1RMq-CPuTGhWSeGbdVM-XMq_FMXPH8McZq4hkWKW9B.png</image:loc><image:caption>AD4nXd6DI9Wz4INl20vDo3vXrZKrkZD6jBtt59zAXkFRH0HQn4lyqACs95bkWY3AWAiQEIgJtsw16Fy4ezFrhiOKjJ07J9cuTfCiFhvRtM1RMqCPuTGhWSeGbdVMXMqFMXPH8McZq4hkWKW9B</image:caption><image:title>AD4nXd6DI9Wz4INl20vDo3vXrZKrkZD6jBtt59zAXkFRH0HQn4lyqACs95bkWY3AWAiQEIgJtsw16Fy4ezFrhiOKjJ07J9cuTfCiFhvRtM1RMqCPuTGhWSeGbdVMXMqFMXPH8McZq4hkWKW9B</image:title></image:image><lastmod>2025-10-29</lastmod></url><url><loc>https://kadence.com/knowledge/how-the-uks-rising-cost-of-living-is-reshaping-consumer-behaviour/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/cover-of-uk-cost-of-living-survey.png</image:loc><image:caption>coverofukcostoflivingsurvey</image:caption><image:title>coverofukcostoflivingsurvey</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Featured%20Images/GettyImages-1432581383.jpg</image:loc><image:caption>GettyImages1432581383</image:caption><image:title>GettyImages1432581383</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><lastmod>2025-10-07</lastmod></url><url><loc>https://kadence.com/knowledge/why-the-next-billion-buyers-will-be-bilingual-mobile-first-and-mistrustful/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V7-1024x535.png</image:loc><image:caption>guidetogenz</image:caption><image:title>GENZGenZV71024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1181405477.jpg</image:loc><image:caption>GettyImages1181405477</image:caption><image:title>GettyImages1181405477</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2207736167.jpg</image:loc><image:caption>GettyImages2207736167</image:caption><image:title>GettyImages2207736167</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Copy-of-Sample-for-blog-post--1024x535.png</image:loc><image:caption>CopyofSampleforblogpost1024x535</image:caption><image:title>CopyofSampleforblogpost1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-2b-1024x535.png</image:loc><image:caption>DownloadourAgencyCredentials</image:caption><image:title>downloadagencycredentialsorbrochure2b1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/3-1024x576-2.png</image:loc><image:caption>31024x5762</image:caption><image:title>31024x5762</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/from-hawker-centers-to-haute-cuisine-gastronomys-role-in-singapores-branding/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-100-2.png</image:loc><image:caption>Sampleforblogpost1002</image:caption><image:title>Sampleforblogpost1002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1351767347.jpg</image:loc><image:caption>GettyImages1351767347</image:caption><image:title>GettyImages1351767347</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-16-2.png</image:loc><image:caption>CopyofSampleforblogpost162</image:caption><image:title>CopyofSampleforblogpost162</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Pet-owner-Personas-Cover-Page-1-1024x576-3.png</image:loc><image:caption>PetownerPersonasCoverPage11024x5763</image:caption><image:title>PetownerPersonasCoverPage11024x5763</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-4b-1024x535-Sep-19-2025-02-49-12-4754-PM.png</image:loc><image:caption>downloadagencycredentialsorbrochure4b1024x535Sep1920250249124754PM</image:caption><image:title>downloadagencycredentialsorbrochure4b1024x535Sep1920250249124754PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/siora-photography-cixohzDpNIo-unsplash-scaled.jpg</image:loc><image:caption>sioraphotographycixohzDpNIounsplashscaled</image:caption><image:title>sioraphotographycixohzDpNIounsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><lastmod>2025-09-30</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/3-consumer-trends-democratizing-wealth-management/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-2b-1024x535.png</image:loc><image:caption>DownloadourAgencyCredentials</image:caption><image:title>downloadagencycredentialsorbrochure2b1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-84-1.png</image:loc><image:caption>CopyofSampleforblogpost841</image:caption><image:title>CopyofSampleforblogpost841</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/adrianna-geo-_C2Rgp0GDn4-unsplash-scaled-e1621847384673.jpg</image:loc><image:caption>adriannageoC2Rgp0GDn4unsplashscalede1621847384673</image:caption><image:title>adriannageoC2Rgp0GDn4unsplashscalede1621847384673</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1181405477.jpg</image:loc><image:caption>GettyImages1181405477</image:caption><image:title>GettyImages1181405477</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Why-millennials-demand-work-life-balance_-And-why-flexible-schedules-and-remote-work-are-here-to-stay-1-1024x512.png</image:loc><image:caption>Whymillennialsdemandworklifebalance</image:caption><image:title>WhymillennialsdemandworklifebalanceAndwhyflexibleschedulesandremoteworkareheretostay11024x512</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled-2.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled2</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><lastmod>2026-01-30</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/identifying-new-market-opportunities-with-market-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Opportunity-analysis-8-1024x535-2.png</image:loc><image:caption>Opportunityanalysis81024x5352</image:caption><image:title>Opportunityanalysis81024x5352</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Opportunity-analysis-6-1024x535-2.png</image:loc><image:caption>Opportunityanalysis61024x5352</image:caption><image:title>Opportunityanalysis61024x5352</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/siora-photography-cixohzDpNIo-unsplash-scaled.jpg</image:loc><image:caption>sioraphotographycixohzDpNIounsplashscaled</image:caption><image:title>sioraphotographycixohzDpNIounsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Opportunity-analysis-7-1024x535-2.png</image:loc><image:caption>Opportunityanalysis71024x5352</image:caption><image:title>Opportunityanalysis71024x5352</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/thisisengineering-raeng-DbLlKd8u2Rw-unsplash-scaled-1.jpg</image:loc><image:caption>thisisengineeringraengDbLlKd8u2Rwunsplashscaled1</image:caption><image:title>thisisengineeringraengDbLlKd8u2Rwunsplashscaled1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-4b-1024x535-Sep-19-2025-08-23-47-2096-PM.png</image:loc><image:caption>downloadagencycredentialsorbrochure4b1024x535Sep1920250823472096PM</image:caption><image:title>downloadagencycredentialsorbrochure4b1024x535Sep1920250823472096PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1210286581-2.jpg</image:loc><image:caption>GettyImages12102865812</image:caption><image:title>GettyImages12102865812</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Opportunity-analysis-9-1024x535-2.png</image:loc><image:caption>Opportunityanalysis91024x5352</image:caption><image:title>Opportunityanalysis91024x5352</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><lastmod>2025-09-29</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/why-climate-resilient-crops-face-global-hurdles/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Dining-cover-2-1024x576.png</image:loc><image:caption>diningpersonas</image:caption><image:title>Diningcover21024x576</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-2025-02-24T093402_262-1.png</image:loc><image:caption>CopyofSampleforblogpost20250224T0934022621</image:caption><image:title>CopyofSampleforblogpost20250224T0934022621</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1351767347.jpg</image:loc><image:caption>GettyImages1351767347</image:caption><image:title>GettyImages1351767347</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-3-1024x535.png</image:loc><image:caption>DownloadourCredentials</image:caption><image:title>downloadagencycredentialsorbrochure31024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1305487364-1-1.jpg</image:loc><image:caption>GettyImages130548736411</image:caption><image:title>GettyImages130548736411</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/agency-credentials-china/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_GettyImages-1141912980-2121x1090.jpg</image:loc><image:caption>WIMGettyImages11419129802121x1090</image:caption><image:title>WIMGettyImages11419129802121x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1141912980-1.jpg</image:loc><image:caption>GettyImages11419129801</image:caption><image:title>GettyImages11419129801</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><lastmod>2025-10-16</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/what-is-market-size-and-why-is-it-important/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1425794015-2.jpg</image:loc><image:caption>GettyImages14257940152</image:caption><image:title>GettyImages14257940152</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200604-08empty-concrete-tunnel-through-mosque-1007431-1.jpg</image:loc><image:caption>2020060408emptyconcretetunnelthroughmosque10074311</image:caption><image:title>2020060408emptyconcretetunnelthroughmosque10074311</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/siora-photography-cixohzDpNIo-unsplash-scaled.jpg</image:loc><image:caption>sioraphotographycixohzDpNIounsplashscaled</image:caption><image:title>sioraphotographycixohzDpNIounsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-1-1024x535.png</image:loc><image:caption>Submitaresearchbrief</image:caption><image:title>submitaresearchbrief11024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1-1.jpg</image:loc><image:caption>20200129Header11</image:caption><image:title>20200129Header11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Power-of-Brand-Analysis-1200x627.png</image:loc><image:caption>thepowerofbrandanalysis</image:caption><image:title>PowerofBrandAnalysis1200x627</image:title></image:image><lastmod>2026-03-26</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-to-develop-a-market-entry-strategy-in-japan/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/siora-photography-cixohzDpNIo-unsplash-scaled.jpg</image:loc><image:caption>sioraphotographycixohzDpNIounsplashscaled</image:caption><image:title>sioraphotographycixohzDpNIounsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1351767347.jpg</image:loc><image:caption>GettyImages1351767347</image:caption><image:title>GettyImages1351767347</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-637206428-2.jpg</image:loc><image:caption>GettyImages6372064282</image:caption><image:title>GettyImages6372064282</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><lastmod>2025-09-30</lastmod></url><url><loc>https://kadence.com/knowledge/why-technology-buyers-are-saying-not-yet-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-1-1024x535.png</image:loc><image:caption>Submitaresearchbrief</image:caption><image:title>submitaresearchbrief11024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages1162094164scaled</image:caption><image:title>GettyImages1162094164scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1.jpg</image:loc><image:caption>20200129Header1</image:caption><image:title>20200129Header1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Why-millennials-demand-work-life-balance-1-1024x512.png</image:loc><image:caption>modernmillennialsandworklifebalance</image:caption><image:title>Whymillennialsdemandworklifebalance11024x512</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-12.png</image:loc><image:caption>CopyofSampleforblogpost12</image:caption><image:title>CopyofSampleforblogpost12</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1366731738.jpg</image:loc><image:caption>GettyImages1366731738</image:caption><image:title>GettyImages1366731738</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><lastmod>2025-10-29</lastmod></url><url><loc>https://kadence.com/office/careers-at-kadence-singapore/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Ashutosh%20Awasthi.jpeg</image:loc><image:caption>AshutoshAwasthi</image:caption><image:title>AshutoshAwasthi</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/Glenna.jpg</image:loc><image:caption>Glenna</image:caption><image:title>Glenna</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_GettyImages-855485092-1-740x720.jpg</image:loc><image:caption>WIMGettyImages8554850921740x720</image:caption><image:title>WIMGettyImages8554850921740x720</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Agile_88x88.png</image:loc><image:caption>WIAgile88x88</image:caption><image:title>WIAgile88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/98bcb40f11eea3cb66dc988f349bfcb9-1.jpg</image:loc><image:caption>98bcb40f11eea3cb66dc988f349bfcb91</image:caption><image:title>98bcb40f11eea3cb66dc988f349bfcb91</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/Wanxing.jpg</image:loc><image:caption>Wanxing</image:caption><image:title>Wanxing</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_20190802_143707-740x720.jpg</image:loc><image:caption>Singapore</image:caption><image:title>WIM20190802143707740x720</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Dependable_88x88.png</image:loc><image:caption>WIDependable88x88</image:caption><image:title>WIDependable88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Genuine88x88.png</image:loc><image:caption>WIGenuine88x88</image:caption><image:title>WIGenuine88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Singapore.jpg</image:loc><image:caption>WIMSingapore</image:caption><image:title>WIMSingapore</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Singapore-office-team-740x720.jpg</image:loc><image:caption>WIMSingaporeofficeteam740x720</image:caption><image:title>WIMSingaporeofficeteam740x720</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Futurists_88x88.png</image:loc><image:caption>WIFuturists88x88</image:caption><image:title>WIFuturists88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_kadence-singapore-culture-740x720.jpg</image:loc><image:caption>WIMkadencesingaporeculture740x720</image:caption><image:title>WIMkadencesingaporeculture740x720</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Curious_88x88.png</image:loc><image:caption>WICurious88x88</image:caption><image:title>WICurious88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/Valintina.jpg</image:loc><image:caption>Valintina</image:caption><image:title>Valintina</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Singapore-team-740x720.jpg</image:loc><image:caption>WIMSingaporeteam740x720</image:caption><image:title>WIMSingaporeteam740x720</image:title></image:image><lastmod>2025-10-16</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/product-testing-methods-and-best-practices/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled-2.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled2</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1370512298-scaled-2.jpg</image:loc><image:caption>GettyImages1370512298scaled2</image:caption><image:title>GettyImages1370512298scaled2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><lastmod>2025-09-28</lastmod></url><url><loc>https://kadence.com/knowledge/why-smart-brands-are-data-informed-not-data-led-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972.jpg</image:loc><image:caption>GettyImages910144972</image:caption><image:title>GettyImages910144972</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/thisisengineering-raeng-DbLlKd8u2Rw-unsplash-scaled.jpg</image:loc><image:caption>thisisengineeringraengDbLlKd8u2Rwunsplashscaled</image:caption><image:title>thisisengineeringraengDbLlKd8u2Rwunsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-32-1024x535-1.png</image:loc><image:caption>1321024x5351</image:caption><image:title>1321024x5351</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1219583078.jpg</image:loc><image:caption>GettyImages1219583078</image:caption><image:title>GettyImages1219583078</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-3-1024x536-Sep-10-2025-03-57-17-7674-PM.png</image:loc><image:caption>submitaresearchbrief431024x536Sep1020250357177674PM</image:caption><image:title>submitaresearchbrief431024x536Sep1020250357177674PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1550805698.jpg</image:loc><image:caption>GettyImages1550805698</image:caption><image:title>GettyImages1550805698</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><lastmod>2025-09-18</lastmod></url><url><loc>https://kadence.com/office/market-research-agency-san-francisco</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>BestDataCollectionFinalistMarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMBestDataCollection216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURAInnovationoftheYearaward</image:caption><image:title>WIMFinalistlogoLARGE216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2021</image:caption><image:title>WIMAOTYMR1216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>MarketingInteractiveAgencyoftheYearWinnerGold2021</image:caption><image:title>WIMmarketinginteractiveagencyoftheyear2021gold216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRSOpperationsAwardsTrophy</image:caption><image:title>WIPmrsoppies2216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>KadenceteamcollectingAgencyoftheYearaward</image:caption><image:title>WIMJOE43941216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>KadenceInternationalisHighlyCommendedforGlobalAgencyofTheYear</image:caption><image:title>WIMGlobalAgencycop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WIBrandAndAdvertising</image:caption><image:title>WIBrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ESOMAR-Congress-2023-Winner-216x216.jpg</image:loc><image:caption>WIMESOMARCongress2023Winner216x216</image:caption><image:title>WIMESOMARCongress2023Winner216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2020</image:caption><image:title>WIMAOTYcrop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WIFieldworkServices</image:caption><image:title>WIFieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>KadenceInternationalMarketResearchAgencyoftheYearSingapore</image:caption><image:title>WIMOptimizedimage131216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>QuirksSupplieroftheYearKadenceInternational</image:caption><image:title>WIMQuirkAwards1881216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:caption><image:title>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090.jpg</image:loc><image:caption>WIMphotoofpeopleleaningonwoodentable31846142180x1090</image:caption><image:title>WIMphotoofpeopleleaningonwoodentable31846142180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagersplayingsport</image:caption><image:title>WIMgirlsonwhiteredjerseyplayinghandgame1634652720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WLASALOGO2017144x46</image:caption><image:title>WLASALOGO2017144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIMedwardheuKyzXEc2ksunsplash1814x372</image:caption><image:title>WIMedwardheuKyzXEc2ksunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>MarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMmrsoppies216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WIInsightActivation</image:caption><image:title>WIInsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wallstreetjournallogo</image:caption><image:title>wallstreetjournallogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WICustomerAndMarket</image:caption><image:title>WICustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WIProductDevelopment</image:caption><image:title>WIProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611.jpg</image:loc><image:caption>WHclaybankshwLAI5lRhdMunsplash1e1614876480611</image:caption><image:title>WHclaybankshwLAI5lRhdMunsplash1e1614876480611</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090.jpg</image:loc><image:caption>WHshanelahiDDiLYtF88wunsplashscaled2180x1090</image:caption><image:title>WHshanelahiDDiLYtF88wunsplashscaled2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:caption><image:title>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIMchuttersnapmfo1E7omzkunsplash720x216</image:caption><image:title>WIMchuttersnapmfo1E7omzkunsplash720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WHanastasiadulgierQboRVYU6sfQunsplash12180x1090</image:caption><image:title>WHanastasiadulgierQboRVYU6sfQunsplash12180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wallstreetjournal-logo-217x120.png</image:loc><image:caption>wallstreetjournallogo217x120</image:caption><image:title>wallstreetjournallogo217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><lastmod>2026-03-03</lastmod></url><url><loc>https://kadence.com/knowledge/the-experience-edge-how-brand-experience-propels-growth/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-12.png</image:loc><image:caption>CopyofSampleforblogpost12</image:caption><image:title>CopyofSampleforblogpost12</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1.jpg</image:loc><image:caption>20200129Header1</image:caption><image:title>20200129Header1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535.png</image:loc><image:caption>submityourbrief</image:caption><image:title>submitaresearchbrief21024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/LePetitChefLondonReview-1024x683.jpg</image:loc><image:caption>LePetitChefLondonReview1024x683</image:caption><image:title>LePetitChefLondonReview1024x683</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Images/Cracking%20the%20Gen%20X%20Code-East.png</image:loc><image:caption>CrackingtheGenXCodeEast</image:caption><image:title>CrackingtheGenXCodeEast</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1181221370-500x483.jpg</image:loc><image:caption>GettyImages1181221370500x483</image:caption><image:title>GettyImages1181221370500x483</image:title></image:image><lastmod>2026-01-30</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-changing-face-of-car-ownership-in-china-signals-a-new-consumer-era-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1305487364-1-1.jpg</image:loc><image:caption>GettyImages130548736411</image:caption><image:title>GettyImages130548736411</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/General-Uncover-the-latest-trends-in-global-media-consumption-1024x512-Sep-19-2025-04-20-35-0216-PM.png</image:loc><image:caption>GeneralUncoverthelatesttrendsinglobalmediaconsumption1024x512Sep1920250420350216PM</image:caption><image:title>GeneralUncoverthelatesttrendsinglobalmediaconsumption1024x512Sep1920250420350216PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1-1.jpg</image:loc><image:caption>20200129Header11</image:caption><image:title>20200129Header11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-25-2.png</image:loc><image:caption>CopyofSampleforblogpost252</image:caption><image:title>CopyofSampleforblogpost252</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-1-1024x535.png</image:loc><image:caption>Submitaresearchbrief</image:caption><image:title>submitaresearchbrief11024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-6.png</image:loc><image:caption>CopyofSampleforblogpost6</image:caption><image:title>CopyofSampleforblogpost6</image:title></image:image><lastmod>2025-10-27</lastmod></url><url><loc>https://kadence.com/knowledge/understanding-the-role-of-a-focus-group-moderator/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/US-1024x535-Sep-16-2025-10-58-00-2351-AM.png</image:loc><image:caption>US1024x535Sep1620251058002351AM</image:caption><image:title>US1024x535Sep1620251058002351AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/As-introduction-to-Data-collection-in-marketing-research.jpg</image:loc><image:caption>AsintroductiontoDatacollectioninmarketingresearch</image:caption><image:title>AsintroductiontoDatacollectioninmarketingresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Cover-page-9-Fashion-Personas-1024x576-Sep-16-2025-10-58-24-6906-AM.png</image:loc><image:caption>Coverpage9FashionPersonas1024x576Sep1620251058246906AM</image:caption><image:title>Coverpage9FashionPersonas1024x576Sep1620251058246906AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972.jpg</image:loc><image:caption>GettyImages910144972</image:caption><image:title>GettyImages910144972</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1276371306-1.jpg</image:loc><image:caption>GettyImages12763713061</image:caption><image:title>GettyImages12763713061</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><lastmod>2025-09-19</lastmod></url><url><loc>https://kadence.com/knowledge/the-rising-impact-of-millennials-and-gen-zs-on-singapores-political-landscape/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/admin-ajax%20(11).png</image:loc><image:caption>adminajax11</image:caption><image:title>adminajax11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972.jpg</image:loc><image:caption>GettyImages910144972</image:caption><image:title>GettyImages910144972</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-1024x535.png</image:loc><image:caption>Submitaresearchbrief</image:caption><image:title>submitaresearchbrief41024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1.jpg</image:loc><image:caption>20200129Header1</image:caption><image:title>20200129Header1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Ashutosh%20Awasthi.jpeg</image:loc><image:caption>AshutoshAwasthi</image:caption><image:title>AshutoshAwasthi</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-84.png</image:loc><image:caption>Sampleforblogpost84</image:caption><image:title>Sampleforblogpost84</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Why-modern-millennials-love-nostalgia-2-1024x512.png</image:loc><image:caption>Whymodernmillennialslovenostalgia</image:caption><image:title>Whymodernmillennialslovenostalgia21024x512</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/service/proposition-development/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UKoffice</image:caption><image:title>WIMUKOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIMTestimonials3304x304002</image:caption><image:title>WIMTestimonials3304x304002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Havells_Logo.svg-364x240.png</image:loc><image:caption>Havells</image:caption><image:title>WL1200pxHavellsLogosvg364x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>KadenceSingaporeofficeteam</image:caption><image:title>WIMKadenceSingaporeoffice88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WLASALOGO2017144x46</image:caption><image:title>WLASALOGO2017144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WLBridgestonelogo288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>KadenceIndonesia</image:caption><image:title>WIMIndonesiaOffice88x885</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>KadenceChina</image:caption><image:title>WIMarticle88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-philippines-88x88.jpg</image:loc><image:caption>officephilippines88x88</image:caption><image:title>officephilippines88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WIM_Vital%20Strategies_720x216.jpg</image:loc><image:caption>VitalStrategies</image:caption><image:title>WIMVitalStrategies720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIMTestimonials3903x651001</image:caption><image:title>WIMTestimonials3903x651001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-vietnam.png</image:loc><image:caption>KadenceVietnamofficeteam</image:caption><image:title>officevietnam</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>ashopinTokyoJapan</image:caption><image:title>WIMJapanOffice88x88007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>KadenceIndiaofficeteam</image:caption><image:title>WIMIndiaOffice88x88002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1464550329.jpg</image:loc><image:caption>GettyImages1464550329</image:caption><image:title>GettyImages1464550329</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_288x83.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars288x83</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>KadenceChinaofficeteam</image:caption><image:title>WIMKadenceChina88x88001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>MarketresearchinAsia</image:caption><image:title>WIMPhilippinesOffice88x88009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Proposition-development_1090x545.jpg</image:loc><image:caption>Propositiondevelopment</image:caption><image:title>WIMPropositiondevelopment1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>BenefitTick</image:caption><image:title>WIiconbenefittick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>KadenceIndonesiaofficeteam</image:caption><image:title>WIMIndonesiaOffice88x884</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/market-research-us.jpg</image:loc><image:caption>marketresearchus</image:caption><image:title>marketresearchus</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagersplayingsport</image:caption><image:title>WIMgirlsonwhiteredjerseyplayinghandgame1634652720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLdiscoverchannellogo392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/vital-strategies-logo.png</image:loc><image:caption>vitalstrategieslogo</image:caption><image:title>vitalstrategieslogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>JapanTokyo</image:caption><image:title>WIMJapanOffice88x88006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>KadenceUSAteamphoto</image:caption><image:title>WIMUSOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL1200pxSamsungwordmarksvg144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>KadenceIndia</image:caption><image:title>WIMIndiaOffice88x88003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WLMarsInclogo2019392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogo288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1315650854.jpg</image:loc><image:caption>GettyImages1315650854</image:caption><image:title>GettyImages1315650854</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2214022561.jpg</image:loc><image:caption>GettyImages2214022561</image:caption><image:title>GettyImages2214022561</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>KadenceUKofficeteam</image:caption><image:title>WIMUKOffice88x8813</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1288712636.jpg</image:loc><image:caption>GettyImages1288712636</image:caption><image:title>GettyImages1288712636</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>ConductingOnlineResearchinAsia2</image:caption><image:title>WIMConductingOnlineResearchinAsia2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432.jpg</image:loc><image:caption>Plug</image:caption><image:title>WIMpaulhanaokaRJkKjLu8I9Iunsplash1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>KadenceThailand</image:caption><image:title>WIMThailandOffice88x8811</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1139733438-scaled.jpg</image:loc><image:caption>GettyImages1139733438scaled</image:caption><image:title>GettyImages1139733438scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell196x36</image:title></image:image><lastmod>2025-10-06</lastmod></url><url><loc>https://kadence.com/knowledge/your-guide-to-customer-segmentation-in-financial-services/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1464550329.jpg</image:loc><image:caption>GettyImages1464550329</image:caption><image:title>GettyImages1464550329</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-51.png</image:loc><image:caption>CopyofSampleforblogpost51</image:caption><image:title>CopyofSampleforblogpost51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972.jpg</image:loc><image:caption>GettyImages910144972</image:caption><image:title>GettyImages910144972</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Financial-Services-personas-cover-1024x576.png</image:loc><image:caption>FinancialServicespersonascover1024x576</image:caption><image:title>FinancialServicespersonascover1024x576</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-1-1024x535.png</image:loc><image:caption>Submitaresearchbrief</image:caption><image:title>submitaresearchbrief11024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages1162094164scaled</image:caption><image:title>GettyImages1162094164scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><lastmod>2026-02-18</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/unpacking-surprising-trends-in-japans-coffee-market/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-Modern-Plate-1-1024x535-Sep-19-2025-05-32-30-0464-PM.png</image:loc><image:caption>TheModernPlate11024x535Sep1920250532300464PM</image:caption><image:title>TheModernPlate11024x535Sep1920250532300464PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled-2.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled2</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/11-Coffee-alternatives@3x-2-1024x932-1.png</image:loc><image:caption>11Coffeealternatives3x21024x9321</image:caption><image:title>11Coffeealternatives3x21024x9321</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-4b-1024x535-Sep-19-2025-05-34-18-7623-PM.png</image:loc><image:caption>downloadagencycredentialsorbrochure4b1024x535Sep1920250534187623PM</image:caption><image:title>downloadagencycredentialsorbrochure4b1024x535Sep1920250534187623PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/10-Price-increas-by-age-and-overall@3x-2-723x1024-1.png</image:loc><image:caption>10Priceincreasbyageandoverall3x2723x10241</image:caption><image:title>10Priceincreasbyageandoverall3x2723x10241</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-98-1.png</image:loc><image:caption>Sampleforblogpost981</image:caption><image:title>Sampleforblogpost981</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1351767347.jpg</image:loc><image:caption>GettyImages1351767347</image:caption><image:title>GettyImages1351767347</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/04-Preference-by-age@3x-3-1024x610-1.png</image:loc><image:caption>04Preferencebyage3x31024x6101</image:caption><image:title>04Preferencebyage3x31024x6101</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/02-Consumption-Habits-2@3x-2-1024x610-1.png</image:loc><image:caption>02ConsumptionHabits23x21024x6101</image:caption><image:title>02ConsumptionHabits23x21024x6101</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/08-Paper-and-PET-combined@3x-837x1024-1.png</image:loc><image:caption>08PaperandPETcombined3x837x10241</image:caption><image:title>08PaperandPETcombined3x837x10241</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><lastmod>2025-09-24</lastmod></url><url><loc>https://kadence.com/office/careers-at-kadence-indonesia/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Anastasia-Gracia_300x300.jpeg</image:loc><image:caption>AnastasiaGracia</image:caption><image:title>TPAnastasiaGracia300x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-Indonesia-team-7-370x360.png</image:loc><image:caption>KadenceIndonesiateam7370x360</image:caption><image:title>WIMKadenceIndonesiateam7370x360</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Agile_88x88.png</image:loc><image:caption>WIAgile88x88</image:caption><image:title>WIAgile88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Safiudin-Alwi-300x300.jpeg</image:loc><image:caption>SafiudinAlwi</image:caption><image:title>TPSafiudinAlwi300x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Curious_88x88.png</image:loc><image:caption>WICurious88x88</image:caption><image:title>WICurious88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Zulfitriani-Oktaria_300x300.jpg</image:loc><image:caption>ZulfitrianiOktaria</image:caption><image:title>TPZulfitrianiOktaria300x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-Indonesia-team-7.png</image:loc><image:caption>KadenceIndonesiateam7</image:caption><image:title>WIMKadenceIndonesiateam7</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Genuine88x88.png</image:loc><image:caption>WIGenuine88x88</image:caption><image:title>WIGenuine88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-Indonesia-team-4-370x360.jpg</image:loc><image:caption>KadenceIndonesiateam4370x360</image:caption><image:title>WIMKadenceIndonesiateam4370x360</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Perks-and-Benefits-740x720.png</image:loc><image:caption>PerksandBenefits740x720</image:caption><image:title>WIMPerksandBenefits740x720</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-Indonesia-team-4-370x360.png</image:loc><image:caption>KadenceIndonesiateam4370x360</image:caption><image:title>WIMKadenceIndonesiateam4370x360</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Key-Benefits-740x720.png</image:loc><image:caption>KeyBenefits740x720</image:caption><image:title>WIMKeyBenefits740x720</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Career-Growth-740x720.png</image:loc><image:caption>CareerGrowth740x720</image:caption><image:title>WIMCareerGrowth740x720</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/Putri.jpg</image:loc><image:caption>Putri</image:caption><image:title>Putri</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Febri.png</image:loc><image:caption>TPFebri</image:caption><image:title>TPFebri</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/Ksatria.jpg</image:loc><image:caption>Ksatria</image:caption><image:title>Ksatria</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/Reynaldo.jpg</image:loc><image:caption>Reynaldo</image:caption><image:title>Reynaldo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Futurists_88x88.png</image:loc><image:caption>WIFuturists88x88</image:caption><image:title>WIFuturists88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Dadang-Stiawan_300x300.jpg</image:loc><image:caption>DadangStiawan</image:caption><image:title>TPDadangStiawan300x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/Livia.png</image:loc><image:caption>Livia</image:caption><image:title>Livia</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Digo-cropped-600x600.png</image:loc><image:caption>TPDigocropped600x600</image:caption><image:title>TPDigocropped600x600</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jakartha-office-kadence.jpg</image:loc><image:caption>Jakarthaofficekadence</image:caption><image:title>Jakarthaofficekadence</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Dependable_88x88.png</image:loc><image:caption>WIDependable88x88</image:caption><image:title>WIDependable88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Jakartha-office-kadence.jpg</image:loc><image:caption>WIMJakarthaofficekadence</image:caption><image:title>WIMJakarthaofficekadence</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/Dida.png</image:loc><image:caption>Dida</image:caption><image:title>Dida</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/Bella.jpg</image:loc><image:caption>Bella</image:caption><image:title>Bella</image:title></image:image><lastmod>2025-10-16</lastmod></url><url><loc>https://kadence.com/knowledge/how-free-super-bowl-2025-streaming-is-changing-the-game-for-fans-and-brands/</loc><image:image><image:loc>https://kadence.com/hubfs/How%20Free%20Super%20Bowl%20Streaming%20Is%20Changing%20the%20Game%20for%20Fans%20and%20Brands.jpg</image:loc><image:caption>HowFreeSuperBowlStreamingIsChangingtheGameforFansandBrands</image:caption><image:title>HowFreeSuperBowlStreamingIsChangingtheGameforFansandBrands</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2.png</image:loc><image:caption>submitaresearchbrief2</image:caption><image:title>submitaresearchbrief2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-857589534.jpg</image:loc><image:caption>GettyImages857589534</image:caption><image:title>GettyImages857589534</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-72-1.png</image:loc><image:caption>Sampleforblogpost721</image:caption><image:title>Sampleforblogpost721</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/General-Uncover-the-latest-trends-in-global-media-consumption.png</image:loc><image:caption>GeneralUncoverthelatesttrendsinglobalmediaconsumption</image:caption><image:title>GeneralUncoverthelatesttrendsinglobalmediaconsumption</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-missing-piece-in-advertising-brand-promise/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1219583078-2.jpg</image:loc><image:caption>GettyImages12195830782</image:caption><image:title>GettyImages12195830782</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1566822931-1.jpg</image:loc><image:caption>GettyImages15668229311</image:caption><image:title>GettyImages15668229311</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1088608128-1.jpg</image:loc><image:caption>GettyImages10886081281</image:caption><image:title>GettyImages10886081281</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1492377092%20(1).jpg</image:loc><image:caption>GettyImages14923770921</image:caption><image:title>GettyImages14923770921</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Screen-Shot-2024-01-15-at-1_34_20-PM-1-1024x537-1.png</image:loc><image:caption>ScreenShot20240115at13420PM11024x5371</image:caption><image:title>ScreenShot20240115at13420PM11024x5371</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Screen-Shot-2024-01-15-at-1_33_37-PM-1-1024x460-1.png</image:loc><image:caption>ScreenShot20240115at13337PM11024x4601</image:caption><image:title>ScreenShot20240115at13337PM11024x4601</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Beauty-Personas-for-About-Face-1024x576-Sep-19-2025-06-57-00-9837-PM.png</image:loc><image:caption>BeautyPersonasforAboutFace1024x576Sep1920250657009837PM</image:caption><image:title>BeautyPersonasforAboutFace1024x576Sep1920250657009837PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><lastmod>2025-09-26</lastmod></url><url><loc>https://kadence.com/service/campaign-effectiveness/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>KadenceIndonesiaofficeteam</image:caption><image:title>WIMIndonesiaOffice88x884</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432.jpg</image:loc><image:caption>BloombergNeuroscience</image:caption><image:title>WIMballshapedcirclecloseupdark414860copy1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIMTestimonials3304x304002</image:caption><image:title>WIMTestimonials3304x304002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_About_face_1024x1024.png</image:loc><image:caption>AboutFace</image:caption><image:title>WIMAboutface1024x1024</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>KadenceChinaofficeteam</image:caption><image:title>WIMKadenceChina88x88001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/First-choice.png</image:loc><image:caption>Firstchoice</image:caption><image:title>Firstchoice</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>KadenceThailand</image:caption><image:title>WIMThailandOffice88x8811</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>JapanTokyo</image:caption><image:title>WIMJapanOffice88x88006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>MarketresearchinAsia</image:caption><image:title>WIMPhilippinesOffice88x88009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>BenefitTick</image:caption><image:title>WIiconbenefittick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIMTestimonials3903x651001</image:caption><image:title>WIMTestimonials3903x651001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogo288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>KadenceIndonesia</image:caption><image:title>WIMIndonesiaOffice88x885</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Annie-spratt_720x216.jpg</image:loc><image:caption>WIMAnniespratt720x216</image:caption><image:title>WIMAnniespratt720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bloomberg_Media_stack_blk-144x45.png</image:loc><image:caption>BloombergMedia</image:caption><image:title>WLBloombergMediastackblk144x45</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WLMarsInclogo2019392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/market-research-us.jpg</image:loc><image:caption>marketresearchus</image:caption><image:title>marketresearchus</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>ashopinTokyoJapan</image:caption><image:title>WIMJapanOffice88x88007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL1200pxSamsungwordmarksvg144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>KadenceIndia</image:caption><image:title>WIMIndiaOffice88x88003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>KadenceIndiaofficeteam</image:caption><image:title>WIMIndiaOffice88x88002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_light-trails-on-highway-at-night-315938-1440x432.jpg</image:loc><image:caption>CarsonHighwayatNight</image:caption><image:title>WIMlighttrailsonhighwayatnight3159381440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>KadenceChina</image:caption><image:title>WIMarticle88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UKoffice</image:caption><image:title>WIMUKOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1505954018.jpg</image:loc><image:caption>GettyImages1505954018</image:caption><image:title>GettyImages1505954018</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_288x83.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars288x83</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>KadenceUKofficeteam</image:caption><image:title>WIMUKOffice88x8813</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>KadenceSingaporeofficeteam</image:caption><image:title>WIMKadenceSingaporeoffice88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1448284790.jpg</image:loc><image:caption>GettyImages1448284790</image:caption><image:title>GettyImages1448284790</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLdiscoverchannellogo392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1418649737.jpg</image:loc><image:caption>GettyImages1418649737</image:caption><image:title>GettyImages1418649737</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/vital-strategies-logo.png</image:loc><image:caption>vitalstrategieslogo</image:caption><image:title>vitalstrategieslogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-220x240.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi220x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>KadenceUSAteamphoto</image:caption><image:title>WIMUSOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/Wim_Evaluation-of-campaign_1090x545.png</image:loc><image:caption>Evaluationofcampaign</image:caption><image:title>WimEvaluationofcampaign1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-philippines-88x88.jpg</image:loc><image:caption>officephilippines88x88</image:caption><image:title>officephilippines88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WLBridgestonelogo288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-vietnam.png</image:loc><image:caption>KadenceVietnamofficeteam</image:caption><image:title>officevietnam</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_yoodo_gobear_web_logo-392x133.png</image:loc><image:caption>GoBear</image:caption><image:title>WLyoodogobearweblogo392x133</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><lastmod>2025-10-03</lastmod></url><url><loc>https://kadence.com/knowledge/unlocking-the-power-of-retail-media-networks-using-shopper-insights/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-1-1024x535.png</image:loc><image:caption>onlineshoppingconsumertrendsreport</image:caption><image:title>111024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Segments-of-citrus-fruits.jpg</image:loc><image:caption>Segmentsofcitrusfruits</image:caption><image:title>Segmentsofcitrusfruits</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/about-face-for-web.png</image:loc><image:caption>aboutfaceforweb</image:caption><image:title>aboutfaceforweb</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-30.png</image:loc><image:caption>CopyofSampleforblogpost30</image:caption><image:title>CopyofSampleforblogpost30</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535.png</image:loc><image:caption>submityourbrief</image:caption><image:title>submitaresearchbrief21024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><lastmod>2025-10-25</lastmod></url><url><loc>https://kadence.com/knowledge/searching-for-unicorns-strategies-for-engaging-niche-and-hard-to-reach-audiences/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1370432427.jpg</image:loc><image:caption>GettyImages1370432427</image:caption><image:title>GettyImages1370432427</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1219583078.jpg</image:loc><image:caption>GettyImages1219583078</image:caption><image:title>GettyImages1219583078</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Template-Sample-for-blog-post-17.png</image:loc><image:caption>TemplateSampleforblogpost17</image:caption><image:title>TemplateSampleforblogpost17</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/8-1-1024x535.png</image:loc><image:caption>beveragetrends</image:caption><image:title>811024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><lastmod>2025-10-30</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/navigating-the-uks-consumer-landscape-millennials-to-retirees-who-wants-what/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-451572543.jpg</image:loc><image:caption>GettyImages451572543</image:caption><image:title>GettyImages451572543</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1675449633-2.jpg</image:loc><image:caption>GettyImages16754496332</image:caption><image:title>GettyImages16754496332</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/3-36-1024x535-Sep-19-2025-05-26-21-5527-PM.png</image:loc><image:caption>3361024x535Sep1920250526215527PM</image:caption><image:title>3361024x535Sep1920250526215527PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-Modern-Plate-1-1024x535-Sep-19-2025-05-32-30-0464-PM.png</image:loc><image:caption>TheModernPlate11024x535Sep1920250532300464PM</image:caption><image:title>TheModernPlate11024x535Sep1920250532300464PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-64-2.png</image:loc><image:caption>CopyofSampleforblogpost642</image:caption><image:title>CopyofSampleforblogpost642</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Banner-luxury-travel-study.png</image:loc><image:caption>Bannerluxurytravelstudy</image:caption><image:title>Bannerluxurytravelstudy</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><lastmod>2025-10-08</lastmod></url><url><loc>https://kadence.com/knowledge/how-nintendo-conquered-the-uk-and-changed-gaming-forever/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/playstation3.png</image:loc><image:caption>playstation3</image:caption><image:title>playstation3</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/nintendo-ds.png</image:loc><image:caption>nintendods</image:caption><image:title>nintendods</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-1-1024x535.png</image:loc><image:caption>Submitaresearchbrief</image:caption><image:title>submitaresearchbrief11024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1283140974.jpg</image:loc><image:caption>GettyImages1283140974</image:caption><image:title>GettyImages1283140974</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mario-Kart-DS.png</image:loc><image:caption>MarioKartDS</image:caption><image:title>MarioKartDS</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-89-1.png</image:loc><image:caption>CopyofSampleforblogpost891</image:caption><image:title>CopyofSampleforblogpost891</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Just-Dance.png</image:loc><image:caption>JustDance</image:caption><image:title>JustDance</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/wii-game.png</image:loc><image:caption>wiigame</image:caption><image:title>wiigame</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Why-millennials-demand-work-life-balance_-And-why-flexible-schedules-and-remote-work-are-here-to-stay-1-1024x512.png</image:loc><image:caption>Whymillennialsdemandworklifebalance</image:caption><image:title>WhymillennialsdemandworklifebalanceAndwhyflexibleschedulesandremoteworkareheretostay11024x512</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1.jpg</image:loc><image:caption>20200129Header1</image:caption><image:title>20200129Header1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages1162094164scaled</image:caption><image:title>GettyImages1162094164scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/wii-fit.png</image:loc><image:caption>wiifit</image:caption><image:title>wiifit</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><lastmod>2025-10-25</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-global-brands-craft-market-specific-personas/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2185776283.jpg</image:loc><image:caption>GettyImages2185776283</image:caption><image:title>GettyImages2185776283</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1305487364-1-1.jpg</image:loc><image:caption>GettyImages130548736411</image:caption><image:title>GettyImages130548736411</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/General-The-Future-of-Finance-1-1024x535-Sep-19-2025-03-47-49-9478-PM.png</image:loc><image:caption>GeneralTheFutureofFinance11024x535Sep1920250347499478PM</image:caption><image:title>GeneralTheFutureofFinance11024x535Sep1920250347499478PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-20-2.png</image:loc><image:caption>CopyofSampleforblogpost202</image:caption><image:title>CopyofSampleforblogpost202</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/siora-photography-cixohzDpNIo-unsplash-scaled.jpg</image:loc><image:caption>sioraphotographycixohzDpNIounsplashscaled</image:caption><image:title>sioraphotographycixohzDpNIounsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-4-1024x535-Sep-19-2025-03-47-53-1827-PM.png</image:loc><image:caption>downloadagencycredentialsorbrochure41024x535Sep1920250347531827PM</image:caption><image:title>downloadagencycredentialsorbrochure41024x535Sep1920250347531827PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><lastmod>2025-09-28</lastmod></url><url><loc>https://kadence.com/guide-brand-analysis/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence.com-preview-image.png</image:loc><image:caption>Kadencecompreviewimage</image:caption><image:title>Kadencecompreviewimage</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><lastmod>2025-10-29</lastmod></url><url><loc>https://kadence.com/sector/consumer-goods/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogo288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>KadenceSingaporeofficeteam</image:caption><image:title>WIMKadenceSingaporeoffice88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>KadenceChinaofficeteam</image:caption><image:title>WIMKadenceChina88x88001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_pricing-research.svg</image:loc><image:caption>WIpricingresearch</image:caption><image:title>WIpricingresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Unilever-food-solutions-300x113.png</image:loc><image:caption>unileverfoodsolutions</image:caption><image:title>WLUnileverfoodsolutions300x113</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL1200pxSamsungwordmarksvg144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Ad-testing.svg</image:loc><image:caption>WIAdtesting</image:caption><image:title>WIAdtesting</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Consumer-Goods-1090x545.png</image:loc><image:caption>WIMConsumerGoods1090x545</image:caption><image:title>WIMConsumerGoods1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIMTestimonials3903x651001</image:caption><image:title>WIMTestimonials3903x651001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-2180x1090.jpg</image:loc><image:caption>WIMchuttersnapmfo1E7omzkunsplash2180x1090</image:caption><image:title>WIMchuttersnapmfo1E7omzkunsplash2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>KadenceUSAteamphoto</image:caption><image:title>WIMUSOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Featured%20Images/GettyImages-1087959426.jpg</image:loc><image:caption>GettyImages1087959426</image:caption><image:title>GettyImages1087959426</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-vietnam.png</image:loc><image:caption>KadenceVietnamofficeteam</image:caption><image:title>officevietnam</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premiumhomeappliancesfridgewashingmachine</image:caption><image:title>WIMPremiumhomeappliancesfridgewashingmachine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>KadenceInternationalisHighlyCommendedforGlobalAgencyofTheYear</image:caption><image:title>WIMGlobalAgencycop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WIM_Vital%20Strategies_720x216.jpg</image:loc><image:caption>VitalStrategies</image:caption><image:title>WIMVitalStrategies720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WLMarsInclogo2019392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>KadenceThailand</image:caption><image:title>WIMThailandOffice88x8811</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_288x83.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars288x83</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>MarketresearchinAsia</image:caption><image:title>WIMPhilippinesOffice88x88009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRSOpperationsAwardsTrophy</image:caption><image:title>WIPmrsoppies2216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>KadenceIndonesia</image:caption><image:title>WIMIndonesiaOffice88x885</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/bloomberg%20logo.png</image:loc><image:caption>bloomberglogo</image:caption><image:title>bloomberglogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_favorite-heart.svg</image:loc><image:caption>WIfavoriteheart</image:caption><image:title>WIfavoriteheart</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_product-testing.svg</image:loc><image:caption>WIproducttesting</image:caption><image:title>WIproducttesting</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerUnderstanding.svg</image:loc><image:caption>WICustomerUnderstanding</image:caption><image:title>WICustomerUnderstanding</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>KadenceIndiaofficeteam</image:caption><image:title>WIMIndiaOffice88x88002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Featured%20Images/iStock-1326636206-scaled.jpg</image:loc><image:caption>iStock1326636206scaled</image:caption><image:title>iStock1326636206scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>ashopinTokyoJapan</image:caption><image:title>WIMJapanOffice88x88007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_concept-testing.svg</image:loc><image:caption>WIconcepttesting</image:caption><image:title>WIconcepttesting</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_adam-wilson-I2f5BbeXPVY-unsplash-scaled-720x216.jpg</image:loc><image:caption>WIMadamwilsonI2f5BbeXPVYunsplashscaled720x216</image:caption><image:title>WIMadamwilsonI2f5BbeXPVYunsplashscaled720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>KadenceUKofficeteam</image:caption><image:title>WIMUKOffice88x8813</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>JapanTokyo</image:caption><image:title>WIMJapanOffice88x88006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UKoffice</image:caption><image:title>WIMUKOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>KadenceInternationalMarketResearchAgencyoftheYearSingapore</image:caption><image:title>WIMOptimizedimage131216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2020</image:caption><image:title>WIMAOTYcrop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_vital-strategies-logo-294x91.png</image:loc><image:caption>VitalStrategies</image:caption><image:title>WLvitalstrategieslogo294x91</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIMTestimonials3304x304002</image:caption><image:title>WIMTestimonials3304x304002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Asahi_logo.svg-144x56.png</image:loc><image:caption>Asahi</image:caption><image:title>WLAsahilogosvg144x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-392x69-Sep-26-2025-05-27-04-1839-AM.png</image:loc><image:caption>PanasonicLogosvg392x69Sep2620250527041839AM</image:caption><image:title>PanasonicLogosvg392x69Sep2620250527041839AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>KadenceIndia</image:caption><image:title>WIMIndiaOffice88x88003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>KadenceChina</image:caption><image:title>WIMarticle88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/about-face-for-web.png</image:loc><image:caption>aboutfaceforweb</image:caption><image:title>aboutfaceforweb</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLdiscoverchannellogo392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-32.png</image:loc><image:caption>CopyofSampleforblogpost32</image:caption><image:title>CopyofSampleforblogpost32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/market-research-us.jpg</image:loc><image:caption>marketresearchus</image:caption><image:title>marketresearchus</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>KadenceIndonesiaofficeteam</image:caption><image:title>WIMIndonesiaOffice88x884</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>BestDataCollectionFinalistMarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMBestDataCollection216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>QuirksSupplieroftheYearKadenceInternational</image:caption><image:title>WIMQuirkAwards1881216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Concerned-Consumer_580x578.png</image:loc><image:caption>ConcernedConsumer</image:caption><image:title>WIMConcernedConsumer580x578</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_Packaged-Consumer-Goods.svg</image:loc><image:caption>ICPackagedConsumerGoods</image:caption><image:title>ICPackagedConsumerGoods</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1338764219.jpg</image:loc><image:caption>GettyImages1338764219</image:caption><image:title>GettyImages1338764219</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-philippines-88x88.jpg</image:loc><image:caption>officephilippines88x88</image:caption><image:title>officephilippines88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_EllieTehrani_300x300.jpg</image:loc><image:caption>EllieTehrani</image:caption><image:title>TPEllieTehrani300x300</image:title></image:image><lastmod>2025-10-02</lastmod></url><url><loc>https://kadence.com/en-us/service/pricing-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-97-2.png</image:loc><image:caption>CopyofSampleforblogpost972</image:caption><image:title>CopyofSampleforblogpost972</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>KadenceIndonesia</image:caption><image:title>WIMIndonesiaOffice88x885</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL1200pxSamsungwordmarksvg144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2205287812.jpg</image:loc><image:caption>GettyImages2205287812</image:caption><image:title>GettyImages2205287812</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>KadenceIndiaofficeteam</image:caption><image:title>WIMIndiaOffice88x88002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>KadenceIndia</image:caption><image:title>WIMIndiaOffice88x88003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1278695300-scaled-1.jpg</image:loc><image:caption>GettyImages1278695300scaled1</image:caption><image:title>GettyImages1278695300scaled1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432.jpg</image:loc><image:caption>Plug</image:caption><image:title>WIMpaulhanaokaRJkKjLu8I9Iunsplash1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>JapanTokyo</image:caption><image:title>WIMJapanOffice88x88006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIMTestimonials3304x304002</image:caption><image:title>WIMTestimonials3304x304002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2231135271.jpg</image:loc><image:caption>GettyImages2231135271</image:caption><image:title>GettyImages2231135271</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>KadenceUSAteamphoto</image:caption><image:title>WIMUSOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/treatwell.png</image:loc><image:caption>treatwell</image:caption><image:title>treatwell</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>ashopinTokyoJapan</image:caption><image:title>WIMJapanOffice88x88007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLdiscoverchannellogo392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>BenefitTick</image:caption><image:title>WIiconbenefittick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UKoffice</image:caption><image:title>WIMUKOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>KadencePhilippinesofficeteam</image:caption><image:title>WIMPhilippinesOffice88x88008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>MarketresearchinAsia</image:caption><image:title>WIMPhilippinesOffice88x88009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Pricing-research_1090x545.jpg</image:loc><image:caption>Pricingresearch</image:caption><image:title>WIMPricingresearch1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>KadenceSingaporeofficeteam</image:caption><image:title>WIMKadenceSingaporeoffice88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>KadenceThailand</image:caption><image:title>WIMThailandOffice88x8811</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>KadenceIndonesiaofficeteam</image:caption><image:title>WIMIndonesiaOffice88x884</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>KadenceChinaofficeteam</image:caption><image:title>WIMKadenceChina88x88001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>KadenceChina</image:caption><image:title>WIMarticle88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIMTestimonials3903x651001</image:caption><image:title>WIMTestimonials3903x651001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>KadenceVietnam</image:caption><image:title>WIMVietnamOffice15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-68-1.png</image:loc><image:caption>Sampleforblogpost681</image:caption><image:title>Sampleforblogpost681</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogo288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Havells_Logo.svg-364x240.png</image:loc><image:caption>Havells</image:caption><image:title>WL1200pxHavellsLogosvg364x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bloomberg_Media_stack_blk-144x45.png</image:loc><image:caption>BloombergMedia</image:caption><image:title>WLBloombergMediastackblk144x45</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>KadenceUKofficeteam</image:caption><image:title>WIMUKOffice88x8813</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432.jpg</image:loc><image:caption>BloombergNeuroscience</image:caption><image:title>WIMballshapedcirclecloseupdark414860copy1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WLMarsInclogo2019392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Hairdresser_720x216.jpg</image:loc><image:caption>WIMHairdresser720x216</image:caption><image:title>WIMHairdresser720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>ConductingOnlineResearchinAsia2</image:caption><image:title>WIMConductingOnlineResearchinAsia2</image:title></image:image><lastmod>2025-10-28</lastmod></url><url><loc>https://kadence.com/knowledge/how-to-use-consumer-behaviour-to-drive-customer-action-and-loyalty/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1188089387-e1664500156750.jpg</image:loc><image:caption>GettyImages1188089387e1664500156750</image:caption><image:title>GettyImages1188089387e1664500156750</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1.jpg</image:loc><image:caption>20200129Header1</image:caption><image:title>20200129Header1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1219583078.jpg</image:loc><image:caption>GettyImages1219583078</image:caption><image:title>GettyImages1219583078</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-12.png</image:loc><image:caption>CopyofSampleforblogpost12</image:caption><image:title>CopyofSampleforblogpost12</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><lastmod>2025-09-20</lastmod></url><url><loc>https://kadence.com/podcast/ep-22-unlocking-hidden-value-in-energy-with-ai/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/BL_elusive-consumer-cover-1000x432.png</image:loc><image:caption>BLelusiveconsumercover1000x432</image:caption><image:title>BLelusiveconsumercover1000x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Akash%20Sharma.jpeg</image:loc><image:caption>AkashSharma</image:caption><image:title>AkashSharma</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/Featured%20images/AI-podcast.png</image:loc><image:caption>AIpodcast</image:caption><image:title>AIpodcast</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><lastmod>2025-10-06</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/gen-z-consumers-in-china-in-2024/</loc><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/R29M-8kwxbkZYwjiZDsvTNGS5zqOw9wBucsBfQGOIhMyewmwKShTxlo5cYL6k_0DicwEjNo8TnOLYfxlMlkdSjgKNLnxxKogK4mK-0rF9dAKnj5q9qCC1eC5U6H71BXCpixL-xlSLRQhP1kuaP7HY-2.png</image:loc><image:caption>R29M8kwxbkZYwjiZDsvTNGS5zqOw9wBucsBfQGOIhMyewmwKShTxlo5cYL6k0DicwEjNo8TnOLYfxlMlkdSjgKNLnxxKogK4mK0rF9dAKnj5q9qCC1eC5U6H71BXCpixLxlSLRQhP1kuaP7HY2</image:caption><image:title>R29M8kwxbkZYwjiZDsvTNGS5zqOw9wBucsBfQGOIhMyewmwKShTxlo5cYL6k0DicwEjNo8TnOLYfxlMlkdSjgKNLnxxKogK4mK0rF9dAKnj5q9qCC1eC5U6H71BXCpixLxlSLRQhP1kuaP7HY2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-80-2.png</image:loc><image:caption>CopyofSampleforblogpost802</image:caption><image:title>CopyofSampleforblogpost802</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1-1.jpg</image:loc><image:caption>20200129Header11</image:caption><image:title>20200129Header11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/5WqWniArs0dI73fvFUiOUv_XCQVQZGUMEk57E4Yzt4Uyr2P9lRNJDd1IFH8VIiKS_EcebhRniyMfoBPHOAUBkKkE30_BxzDrHp0emWcMsVGqJCoQ868ZbMkbF8MRrcmo5mrFQ78lyAT-uAppZ7JmI-2.jpg</image:loc><image:caption>5WqWniArs0dI73fvFUiOUvXCQVQZGUMEk57E4Yzt4Uyr2P9lRNJDd1IFH8VIiKSEcebhRniyMfoBPHOAUBkKkE30BxzDrHp0emWcMsVGqJCoQ868ZbMkbF8MRrcmo5mrFQ78lyATuAppZ7JmI2</image:caption><image:title>5WqWniArs0dI73fvFUiOUvXCQVQZGUMEk57E4Yzt4Uyr2P9lRNJDd1IFH8VIiKSEcebhRniyMfoBPHOAUBkKkE30BxzDrHp0emWcMsVGqJCoQ868ZbMkbF8MRrcmo5mrFQ78lyATuAppZ7JmI2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-84-2.png</image:loc><image:caption>Sampleforblogpost842</image:caption><image:title>Sampleforblogpost842</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/XmFimGEBCME89_ZnzyiD96mkBwGThPLMd4NjRujhif4cvwdKogIWJ-UR6cezUVHMH9MZ-ayQU7aRNTdbYRsOlULTX9yHeoNBaHU8eHndRHTVcSPXsQeudFuu7n_rorTGWd3RyMUfSsJEABxbXq_x2-2.jpg</image:loc><image:caption>XmFimGEBCME89ZnzyiD96mkBwGThPLMd4NjRujhif4cvwdKogIWJUR6cezUVHMH9MZayQU7aRNTdbYRsOlULTX9yHeoNBaHU8eHndRHTVcSPXsQeudFuu7nrorTGWd3RyMUfSsJEABxbXqx22</image:caption><image:title>XmFimGEBCME89ZnzyiD96mkBwGThPLMd4NjRujhif4cvwdKogIWJUR6cezUVHMH9MZayQU7aRNTdbYRsOlULTX9yHeoNBaHU8eHndRHTVcSPXsQeudFuu7nrorTGWd3RyMUfSsJEABxbXqx22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-3-1024x535-Sep-19-2025-06-46-57-1378-PM.png</image:loc><image:caption>downloadagencycredentialsorbrochure31024x535Sep1920250646571378PM</image:caption><image:title>downloadagencycredentialsorbrochure31024x535Sep1920250646571378PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20191003_Green_brick.jpg</image:loc><image:caption>20191003Greenbrick</image:caption><image:title>20191003Greenbrick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V7-1024x535-Sep-19-2025-06-41-42-1606-PM.png</image:loc><image:caption>GENZGenZV71024x535Sep1920250641421606PM</image:caption><image:title>GENZGenZV71024x535Sep1920250641421606PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/3mbI3CPY2xSophHTXOIptySwg8sjPxhiqsKf12h6d6DJbu36o4_46rg5YhVHh5ZtWFg1PPT3v4rDdSyzhn5znE3Kaci4tWhp_-HibR0rDyTCbZ6DmVzcmrEJzi1nmbW74Ziv9bhlg_xoGoWPQgoLb-2.jpg</image:loc><image:caption>3mbI3CPY2xSophHTXOIptySwg8sjPxhiqsKf12h6d6DJbu36o446rg5YhVHh5ZtWFg1PPT3v4rDdSyzhn5znE3Kaci4tWhpHibR0rDyTCbZ6DmVzcmrEJzi1nmbW74Ziv9bhlgxoGoWPQgoLb2</image:caption><image:title>3mbI3CPY2xSophHTXOIptySwg8sjPxhiqsKf12h6d6DJbu36o446rg5YhVHh5ZtWFg1PPT3v4rDdSyzhn5znE3Kaci4tWhpHibR0rDyTCbZ6DmVzcmrEJzi1nmbW74Ziv9bhlgxoGoWPQgoLb2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><lastmod>2026-02-08</lastmod></url><url><loc>https://kadence.com/knowledge/a-guide-to-market-research-surveys/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1281207887.jpg</image:loc><image:caption>GettyImages1281207887</image:caption><image:title>GettyImages1281207887</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972.jpg</image:loc><image:caption>GettyImages910144972</image:caption><image:title>GettyImages910144972</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1464550329.jpg</image:loc><image:caption>GettyImages1464550329</image:caption><image:title>GettyImages1464550329</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/About-face_social-media-_About-face-1-02-1-1024x535.png</image:loc><image:caption>AboutfacesocialmediaAboutface10211024x535</image:caption><image:title>AboutfacesocialmediaAboutface10211024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535-Sep-1-1-1.png</image:loc><image:caption>submitaresearchbrief21024x535Sep111</image:caption><image:title>submitaresearchbrief21024x535Sep111</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/As-introduction-to-Data-collection-in-marketing-research.jpg</image:loc><image:caption>AsintroductiontoDatacollectioninmarketingresearch</image:caption><image:title>AsintroductiontoDatacollectioninmarketingresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><lastmod>2026-01-28</lastmod></url><url><loc>https://kadence.com/knowledge/when-demographic-segmentation-is-not-enough-future-proof-your-strategies-with-segmentation-analysis/</loc><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V7-1024x535-Sep-16-2025-11-10-32-8233-AM.png</image:loc><image:caption>GENZGenZV71024x535Sep1620251110328233AM</image:caption><image:title>GENZGenZV71024x535Sep1620251110328233AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/About-face_social-media-_About-face-1-04-2-1024x535-Sep-16-2025-11-13-26-3700-AM.png</image:loc><image:caption>AboutfacesocialmediaAboutface10421024x535Sep1620251113263700AM</image:caption><image:title>AboutfacesocialmediaAboutface10421024x535Sep1620251113263700AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Template-Sample-for-blog-post-1.png</image:loc><image:caption>TemplateSampleforblogpost1</image:caption><image:title>TemplateSampleforblogpost1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Segments-of-citrus-fruits.jpg</image:loc><image:caption>Segmentsofcitrusfruits</image:caption><image:title>Segmentsofcitrusfruits</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1219583078.jpg</image:loc><image:caption>GettyImages1219583078</image:caption><image:title>GettyImages1219583078</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><lastmod>2025-09-18</lastmod></url><url><loc>https://kadence.com/ja/service/focus-groups/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>KadenceIndonesia</image:caption><image:title>WIMIndonesiaOffice88x885</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>KadenceUKofficeteam</image:caption><image:title>WIMUKOffice88x8813</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>KadenceIndiaofficeteam</image:caption><image:title>WIMIndiaOffice88x88002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>KadenceSingaporeofficeteam</image:caption><image:title>WIMKadenceSingaporeoffice88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLdiscoverchannellogo392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/vital-strategies-logo.png</image:loc><image:caption>vitalstrategieslogo</image:caption><image:title>vitalstrategieslogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIMTestimonials3903x651001</image:caption><image:title>WIMTestimonials3903x651001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216.jpg</image:loc><image:caption>WIMdebbyhudsonjcc8sxK2Adwunsplash1720x216</image:caption><image:title>WIMdebbyhudsonjcc8sxK2Adwunsplash1720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_logo-d-smu.svg</image:loc><image:caption>WLlogodsmu</image:caption><image:title>WLlogodsmu</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>KadenceUSAteamphoto</image:caption><image:title>WIMUSOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL1200pxSamsungwordmarksvg144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>KadencePhilippinesofficeteam</image:caption><image:title>WIMPhilippinesOffice88x88008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIMTestimonials3304x304002</image:caption><image:title>WIMTestimonials3304x304002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>KadenceChinaofficeteam</image:caption><image:title>WIMKadenceChina88x88001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>KadenceVietnam</image:caption><image:title>WIMVietnamOffice15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WLMarsInclogo2019392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogo288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>BenefitTick</image:caption><image:title>WIiconbenefittick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UKoffice</image:caption><image:title>WIMUKOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>KadenceThailand</image:caption><image:title>WIMThailandOffice88x8811</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>KadenceChina</image:caption><image:title>WIMarticle88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>JapanTokyo</image:caption><image:title>WIMJapanOffice88x88006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>KadenceIndia</image:caption><image:title>WIMIndiaOffice88x88003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Focus%20Group_1090x545.jpg</image:loc><image:caption>FocusGroup</image:caption><image:title>WIMFocusGroup1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WLBridgestonelogo288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>ashopinTokyoJapan</image:caption><image:title>WIMJapanOffice88x88007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>MarketresearchinAsia</image:caption><image:title>WIMPhilippinesOffice88x88009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>ConductingOnlineResearchinAsia2</image:caption><image:title>WIMConductingOnlineResearchinAsia2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Education-1440x432.jpg</image:loc><image:caption>WIMEducation1440x432</image:caption><image:title>WIMEducation1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>KadenceIndonesiaofficeteam</image:caption><image:title>WIMIndonesiaOffice88x884</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WIM_Vital%20Strategies_720x216.jpg</image:loc><image:caption>VitalStrategies</image:caption><image:title>WIMVitalStrategies720x216</image:title></image:image><lastmod>2025-10-23</lastmod></url><url><loc>https://kadence.com/knowledge/the-rise-of-second-hand-shopping-and-its-implications-for-brand-positioning/</loc><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-1-1024x535.png</image:loc><image:caption>DownloadourAgencyCredentials</image:caption><image:title>downloadagencycredentialsorbrochure11024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2089465288.jpg</image:loc><image:caption>GettyImages2089465288</image:caption><image:title>GettyImages2089465288</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1351767347-1.jpg</image:loc><image:caption>GettyImages13517673471</image:caption><image:title>GettyImages13517673471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1181405477.jpg</image:loc><image:caption>GettyImages1181405477</image:caption><image:title>GettyImages1181405477</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Why-modern-millennials-are-less-brand-loyal-1-1024x512.png</image:loc><image:caption>Whymodernmillennialsarelessbrandloyal</image:caption><image:title>Whymodernmillennialsarelessbrandloyal11024x512</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/admin-ajax.jpg</image:loc><image:caption>adminajax</image:caption><image:title>adminajax</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/knowledge/how-to-write-market-research-report-for-new-product-launch/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1314817501.jpg</image:loc><image:caption>GettyImages1314817501</image:caption><image:title>GettyImages1314817501</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/thisisengineering-raeng-DbLlKd8u2Rw-unsplash-scaled.jpg</image:loc><image:caption>thisisengineeringraengDbLlKd8u2Rwunsplashscaled</image:caption><image:title>thisisengineeringraengDbLlKd8u2Rwunsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><lastmod>2025-09-20</lastmod></url><url><loc>https://kadence.com/en-us/office/market-research-agency-edmonton</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagersplayingsport</image:caption><image:title>WIMgirlsonwhiteredjerseyplayinghandgame1634652720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIMchuttersnapmfo1E7omzkunsplash720x216</image:caption><image:title>WIMchuttersnapmfo1E7omzkunsplash720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>MarketingInteractiveAgencyoftheYearWinnerGold2021</image:caption><image:title>WIMmarketinginteractiveagencyoftheyear2021gold216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURAInnovationoftheYearaward</image:caption><image:title>WIMFinalistlogoLARGE216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wallstreetjournallogo</image:caption><image:title>wallstreetjournallogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>KadenceInternationalisHighlyCommendedforGlobalAgencyofTheYear</image:caption><image:title>WIMGlobalAgencycop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090.jpg</image:loc><image:caption>WHshanelahiDDiLYtF88wunsplashscaled2180x1090</image:caption><image:title>WHshanelahiDDiLYtF88wunsplashscaled2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WHanastasiadulgierQboRVYU6sfQunsplash12180x1090</image:caption><image:title>WHanastasiadulgierQboRVYU6sfQunsplash12180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2021</image:caption><image:title>WIMAOTYMR1216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRSOpperationsAwardsTrophy</image:caption><image:title>WIPmrsoppies2216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WIFieldworkServices</image:caption><image:title>WIFieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>MarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMmrsoppies216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090.jpg</image:loc><image:caption>WIMphotoofpeopleleaningonwoodentable31846142180x1090</image:caption><image:title>WIMphotoofpeopleleaningonwoodentable31846142180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WICustomerAndMarket</image:caption><image:title>WICustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>QuirksSupplieroftheYearKadenceInternational</image:caption><image:title>WIMQuirkAwards1881216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:caption><image:title>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2020</image:caption><image:title>WIMAOTYcrop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIMedwardheuKyzXEc2ksunsplash1814x372</image:caption><image:title>WIMedwardheuKyzXEc2ksunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:caption><image:title>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>KadenceteamcollectingAgencyoftheYearaward</image:caption><image:title>WIMJOE43941216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611.jpg</image:loc><image:caption>WHclaybankshwLAI5lRhdMunsplash1e1614876480611</image:caption><image:title>WHclaybankshwLAI5lRhdMunsplash1e1614876480611</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wallstreetjournal-logo-217x120.png</image:loc><image:caption>wallstreetjournallogo217x120</image:caption><image:title>wallstreetjournallogo217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ESOMAR-Congress-2023-Winner-216x216.jpg</image:loc><image:caption>WIMESOMARCongress2023Winner216x216</image:caption><image:title>WIMESOMARCongress2023Winner216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WIInsightActivation</image:caption><image:title>WIInsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>BestDataCollectionFinalistMarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMBestDataCollection216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WIBrandAndAdvertising</image:caption><image:title>WIBrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>KadenceInternationalMarketResearchAgencyoftheYearSingapore</image:caption><image:title>WIMOptimizedimage131216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WLASALOGO2017144x46</image:caption><image:title>WLASALOGO2017144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WIProductDevelopment</image:caption><image:title>WIProductDevelopment</image:title></image:image><lastmod>2026-03-23</lastmod></url><url><loc>https://kadence.com/case-study/embedding-a-customer-centric-culture-to-inform-all-areas-of-business-strategy-for-havells/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1467527792.jpg</image:loc><image:caption>GettyImages1467527792</image:caption><image:title>GettyImages1467527792</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Case%20Studies/6th%20page%20hero%20sec.jpg</image:loc><image:caption>6thpageherosec</image:caption><image:title>6thpageherosec</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>ConductingOnlineResearchinAsia2</image:caption><image:title>WIMConductingOnlineResearchinAsia2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-958770796.jpg</image:loc><image:caption>GettyImages958770796</image:caption><image:title>GettyImages958770796</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/havells%20logo.png</image:loc><image:caption>havellslogo</image:caption><image:title>havellslogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><lastmod>2025-10-06</lastmod></url><url><loc>https://kadence.com/knowledge/how-to-conduct-online-research-in-thailand/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/As-introduction-to-Data-collection-in-marketing-research.jpg</image:loc><image:caption>AsintroductiontoDatacollectioninmarketingresearch</image:caption><image:title>AsintroductiontoDatacollectioninmarketingresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/brooke-cagle-YpefHkUc8BQ-unsplash-e1595432169503.jpg</image:loc><image:caption>brookecagleYpefHkUc8BQunsplashe1595432169503</image:caption><image:title>brookecagleYpefHkUc8BQunsplashe1595432169503</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Kajornkiat%20Kiatsunthorn.jpg</image:loc><image:caption>KajornkiatKiatsunthorn</image:caption><image:title>KajornkiatKiatsunthorn</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200604-07dan-freeman-G4E6PcOt4Ps-unsplash.jpg</image:loc><image:caption>2020060407danfreemanG4E6PcOt4Psunsplash</image:caption><image:title>2020060407danfreemanG4E6PcOt4Psunsplash</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-32.png</image:loc><image:caption>CopyofSampleforblogpost32</image:caption><image:title>CopyofSampleforblogpost32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/en-us/office/market-research-agency-canada</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIMchuttersnapmfo1E7omzkunsplash720x216</image:caption><image:title>WIMchuttersnapmfo1E7omzkunsplash720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wallstreetjournal-logo-217x120.png</image:loc><image:caption>wallstreetjournallogo217x120</image:caption><image:title>wallstreetjournallogo217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:caption><image:title>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ESOMAR-Congress-2023-Winner-216x216.jpg</image:loc><image:caption>WIMESOMARCongress2023Winner216x216</image:caption><image:title>WIMESOMARCongress2023Winner216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WIProductDevelopment</image:caption><image:title>WIProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090.jpg</image:loc><image:caption>WIMphotoofpeopleleaningonwoodentable31846142180x1090</image:caption><image:title>WIMphotoofpeopleleaningonwoodentable31846142180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>KadenceteamcollectingAgencyoftheYearaward</image:caption><image:title>WIMJOE43941216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2021</image:caption><image:title>WIMAOTYMR1216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>KadenceInternationalisHighlyCommendedforGlobalAgencyofTheYear</image:caption><image:title>WIMGlobalAgencycop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WLASALOGO2017144x46</image:caption><image:title>WLASALOGO2017144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WICustomerAndMarket</image:caption><image:title>WICustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>MarketingInteractiveAgencyoftheYearWinnerGold2021</image:caption><image:title>WIMmarketinginteractiveagencyoftheyear2021gold216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURAInnovationoftheYearaward</image:caption><image:title>WIMFinalistlogoLARGE216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WIInsightActivation</image:caption><image:title>WIInsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>KadenceInternationalMarketResearchAgencyoftheYearSingapore</image:caption><image:title>WIMOptimizedimage131216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>BestDataCollectionFinalistMarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMBestDataCollection216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRSOpperationsAwardsTrophy</image:caption><image:title>WIPmrsoppies2216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>MarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMmrsoppies216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2020</image:caption><image:title>WIMAOTYcrop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>QuirksSupplieroftheYearKadenceInternational</image:caption><image:title>WIMQuirkAwards1881216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WIBrandAndAdvertising</image:caption><image:title>WIBrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wallstreetjournallogo</image:caption><image:title>wallstreetjournallogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagersplayingsport</image:caption><image:title>WIMgirlsonwhiteredjerseyplayinghandgame1634652720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WIFieldworkServices</image:caption><image:title>WIFieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><lastmod>2026-02-26</lastmod></url><url><loc>https://kadence.com/podcast/ep-2-creating-meaningful-relationships-through-data-insights-with-michelle-parsons/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/BL_elusive-consumer-cover-1000x432.png</image:loc><image:caption>BLelusiveconsumercover1000x432</image:caption><image:title>BLelusiveconsumercover1000x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Michelle-Parsons%20img.png</image:loc><image:caption>MichelleParsonsimg</image:caption><image:title>MichelleParsonsimg</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/WH_ep-02_Michelle-Parsons-Podcast-Cover.png</image:loc><image:caption>WHep02MichelleParsonsPodcastCover</image:caption><image:title>WHep02MichelleParsonsPodcastCover</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><lastmod>2025-11-05</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/why-the-concepts-that-test-best-still-fail-after-launch</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled-2.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled2</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20190522-02Q2_PZ6AO2tjZO4Q32mD4Iw-scaled-1.jpg</image:loc><image:caption>2019052202Q2PZ6AO2tjZO4Q32mD4Iwscaled1</image:caption><image:title>2019052202Q2PZ6AO2tjZO4Q32mD4Iwscaled1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/TREND4-Every-Snack-Bite-Counts.png</image:loc><image:caption>TREND4EverySnackBiteCounts</image:caption><image:title>TREND4EverySnackBiteCounts</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1278695300-scaled-1.jpg</image:loc><image:caption>GettyImages1278695300scaled1</image:caption><image:title>GettyImages1278695300scaled1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535.png</image:loc><image:caption>submityourbrief</image:caption><image:title>submitaresearchbrief21024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1356400993.jpg</image:loc><image:caption>GettyImages1356400993</image:caption><image:title>GettyImages1356400993</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><lastmod>2026-03-18</lastmod></url><url><loc>https://kadence.com/knowledge/connecting-with-your-audience-how-sampling-enhances-market-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/5-16-1024x535-4.png</image:loc><image:caption>5161024x5354</image:caption><image:title>5161024x5354</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1470075185-1.jpg</image:loc><image:caption>GettyImages14700751851</image:caption><image:title>GettyImages14700751851</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-22.png</image:loc><image:caption>CopyofSampleforblogpost22</image:caption><image:title>CopyofSampleforblogpost22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1370432427.jpg</image:loc><image:caption>GettyImages1370432427</image:caption><image:title>GettyImages1370432427</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Segments-of-citrus-fruits.jpg</image:loc><image:caption>Segmentsofcitrusfruits</image:caption><image:title>Segmentsofcitrusfruits</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-future-of-the-home-gym-2-1024x535-4.png</image:loc><image:caption>Thefutureofthehomegym21024x5354</image:caption><image:title>Thefutureofthehomegym21024x5354</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><lastmod>2025-09-18</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/margin-of-error-calculator/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_tooltip.png</image:loc><image:caption>ICtooltip</image:caption><image:title>ICtooltip</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/jakub-zerdzicki-lLb3dO3bKMM-unsplash-scaled-1090x545.jpg</image:loc><image:caption>jakubzerdzickilLb3dO3bKMMunsplashscaled1090x545</image:caption><image:title>jakubzerdzickilLb3dO3bKMMunsplashscaled1090x545</image:title></image:image><lastmod>2025-09-08</lastmod></url><url><loc>https://kadence.com/en-us/podcast/ep-25-music-ai-rights-revenue-and-creation-with-simmi-singh/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Simmi%20Singh%20Headshot.jpg</image:loc><image:caption>SimmiSinghHeadshot</image:caption><image:title>SimmiSinghHeadshot</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/BL_elusive-consumer-cover-1000x432.png</image:loc><image:caption>BLelusiveconsumercover1000x432</image:caption><image:title>BLelusiveconsumercover1000x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Episode%2025-%20Music%20AI_%20Rights%2c%20Revenue%20and%20Creation%20with%20Simmi%20Singh-1.png</image:loc><image:caption>Episode25MusicAIRightsRevenueandCreationwithSimmiSingh1</image:caption><image:title>Episode25MusicAIRightsRevenueandCreationwithSimmiSingh1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><lastmod>2025-12-10</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/crafting-effective-b2b-personas-for-complex-decision-making-units/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-668093476-2.jpg</image:loc><image:caption>GettyImages6680934762</image:caption><image:title>GettyImages6680934762</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Trend-1-Explore-the-rise-of-subscription-consolidation-in-streaming_1024x512.png</image:loc><image:caption>Theriseofsubscriptionconsolidationinstreaming</image:caption><image:title>Trend1Exploretheriseofsubscriptionconsolidationinstreaming1024x512</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2185776283.jpg</image:loc><image:caption>GettyImages2185776283</image:caption><image:title>GettyImages2185776283</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-3-1024x535.png</image:loc><image:caption>Submityourmarketresearchbrief</image:caption><image:title>submitaresearchbrief31024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><lastmod>2025-10-28</lastmod></url><url><loc>https://kadence.com/about/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIMTestimonials3304x304002</image:caption><image:title>WIMTestimonials3304x304002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_global.svg</image:loc><image:caption>WIglobal</image:caption><image:title>WIglobal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIMTestimonials3903x651001</image:caption><image:title>WIMTestimonials3903x651001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Iris-600x600.jpg</image:loc><image:caption>TPIris600x600</image:caption><image:title>TPIris600x600</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_cup.svg</image:loc><image:caption>WIcup</image:caption><image:title>WIcup</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Agile_88x88.png</image:loc><image:caption>WIAgile88x88</image:caption><image:title>WIAgile88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_green-user-27x27.png</image:loc><image:caption>WIgreenuser27x27</image:caption><image:title>WIgreenuser27x27</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_green-globe-13x18.png</image:loc><image:caption>WIgreenglobe13x18</image:caption><image:title>WIgreenglobe13x18</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLdiscoverchannellogo392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Genuine88x88.png</image:loc><image:caption>WIGenuine88x88</image:caption><image:title>WIGenuine88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Headers/Kadence-About-banner_1418x534.jpg</image:loc><image:caption>KadenceAboutbanner1418x534</image:caption><image:title>KadenceAboutbanner1418x534</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Futurists_88x88.png</image:loc><image:caption>WIFuturists88x88</image:caption><image:title>WIFuturists88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_location-1.svg</image:loc><image:caption>WIlocation1</image:caption><image:title>WIlocation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported%20sitepage%20images/20190802_143707-scaled.jpg</image:loc><image:caption>20190802143707scaled</image:caption><image:title>20190802143707scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Dependable_88x88.png</image:loc><image:caption>WIDependable88x88</image:caption><image:title>WIDependable88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Cindi-Collet-600x600.jpg</image:loc><image:caption>TPCindiCollet600x600</image:caption><image:title>TPCindiCollet600x600</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Sarvjeet-484x600.jpg</image:loc><image:caption>TPSarvjeet484x600</image:caption><image:title>TPSarvjeet484x600</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WLMarsInclogo2019392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_green-speach-25x27.png</image:loc><image:caption>WIgreenspeach25x27</image:caption><image:title>WIgreenspeach25x27</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Kouei-Kaku-600x600.jpg</image:loc><image:caption>TPKoueiKaku600x600</image:caption><image:title>TPKoueiKaku600x600</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_project.svg</image:loc><image:caption>WIproject</image:caption><image:title>WIproject</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Kengo-600x600.jpg</image:loc><image:caption>TPKengo600x600</image:caption><image:title>TPKengo600x600</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Digo-cropped-600x600.png</image:loc><image:caption>TPDigocropped600x600</image:caption><image:title>TPDigocropped600x600</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Aman_202508_001.jpg</image:loc><image:caption>TPAman202508001</image:caption><image:title>TPAman202508001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Febri.png</image:loc><image:caption>TPFebri</image:caption><image:title>TPFebri</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Curious_88x88.png</image:loc><image:caption>WICurious88x88</image:caption><image:title>WICurious88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogo288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Bianca-Abulafia-600x600.jpg</image:loc><image:caption>TPBiancaAbulafia600x600</image:caption><image:title>TPBiancaAbulafia600x600</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Hamano.jpg</image:loc><image:caption>TPHamano</image:caption><image:title>TPHamano</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_EllieTehrani_300x300.jpg</image:loc><image:caption>EllieTehrani</image:caption><image:title>TPEllieTehrani300x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bloomberg_Media_stack_blk-144x45.png</image:loc><image:caption>BloombergMedia</image:caption><image:title>WLBloombergMediastackblk144x45</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL1200pxSamsungwordmarksvg144x22</image:title></image:image><lastmod>2025-10-27</lastmod></url><url><loc>https://kadence.com/case-study</loc><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1371380410.jpg</image:loc><image:caption>GettyImages1371380410</image:caption><image:title>GettyImages1371380410</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_CAGLogo-180x120.jpg</image:loc><image:caption>ChangiAirportGroupLogo</image:caption><image:title>WLCAGLogo180x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Case%20Studies/5th%20page%20hero%20sec.jpg</image:loc><image:caption>5thpageherosec</image:caption><image:title>5thpageherosec</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/icon_unilever.png</image:loc><image:caption>iconunilever</image:caption><image:title>iconunilever</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Case%20Studies/9th%20page%20hero%20sec.jpg</image:loc><image:caption>9thpageherosec</image:caption><image:title>9thpageherosec</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/WH_Samsung_Case-study.jpg</image:loc><image:caption>WHSamsungCasestudy</image:caption><image:title>WHSamsungCasestudy</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/treatwell.png</image:loc><image:caption>treatwell</image:caption><image:title>treatwell</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/yoodo_gobear.png</image:loc><image:caption>yoodogobear</image:caption><image:title>yoodogobear</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Education-1000x1000.jpg</image:loc><image:caption>Education1000x1000</image:caption><image:title>Education1000x1000</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/signapore%20uni%20logo.svg</image:loc><image:caption>signaporeunilogo</image:caption><image:title>signaporeunilogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1222812703.jpg</image:loc><image:caption>GettyImages1222812703</image:caption><image:title>GettyImages1222812703</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/light-trails-on-highway-at-night-315938-1000x1000.jpg</image:loc><image:caption>lighttrailsonhighwayatnight3159381000x1000</image:caption><image:title>lighttrailsonhighwayatnight3159381000x1000</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/bloomberg%20logo.png</image:loc><image:caption>bloomberglogo</image:caption><image:title>bloomberglogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/GettyImages-1197711742-1000x1000.jpg</image:loc><image:caption>GettyImages11977117421000x1000</image:caption><image:title>GettyImages11977117421000x1000</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/samsung%20logo.png</image:loc><image:caption>samsunglogo</image:caption><image:title>samsunglogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Case%20Studies/7th%20oage%20hero%20sec.jpg</image:loc><image:caption>7thoageherosec</image:caption><image:title>7thoageherosec</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2239532958.jpg</image:loc><image:caption>GettyImages2239532958</image:caption><image:title>GettyImages2239532958</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Case%20Studies/11th%20page%20hero%20sec.jpg</image:loc><image:caption>11thpageherosec</image:caption><image:title>11thpageherosec</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/Panasonic.png</image:loc><image:caption>Panasonic</image:caption><image:title>Panasonic</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2177568579.jpg</image:loc><image:caption>GettyImages2177568579</image:caption><image:title>GettyImages2177568579</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1972318050.jpg</image:loc><image:caption>GettyImages1972318050</image:caption><image:title>GettyImages1972318050</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wallstreetjournal-logo-217x120.png</image:loc><image:caption>wallstreetjournallogo217x120</image:caption><image:title>wallstreetjournallogo217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2196434815.jpg</image:loc><image:caption>GettyImages2196434815</image:caption><image:title>GettyImages2196434815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-113723784.jpg</image:loc><image:caption>GettyImages113723784</image:caption><image:title>GettyImages113723784</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/Asahi_logo.png</image:loc><image:caption>Asahilogo</image:caption><image:title>Asahilogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1203071160.jpg</image:loc><image:caption>GettyImages1203071160</image:caption><image:title>GettyImages1203071160</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2215421216.jpg</image:loc><image:caption>GettyImages2215421216</image:caption><image:title>GettyImages2215421216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/WH_Vital-Strategies.jpg</image:loc><image:caption>WHVitalStrategies</image:caption><image:title>WHVitalStrategies</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Case%20Studies/3rd%20page%20hero%20sec.jpg</image:loc><image:caption>3rdpageherosec</image:caption><image:title>3rdpageherosec</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-525408989.jpg</image:loc><image:caption>GettyImages525408989</image:caption><image:title>GettyImages525408989</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/vital-strategies-logo.png</image:loc><image:caption>vitalstrategieslogo</image:caption><image:title>vitalstrategieslogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2248369945.jpg</image:loc><image:caption>GettyImages2248369945</image:caption><image:title>GettyImages2248369945</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/Mitsubishi.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/WIM_ASA_LOGO_2017-288x93.png</image:loc><image:caption>AmericanStudentAssistancelogo</image:caption><image:title>WIMASALOGO2017288x93</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Case%20Studies/6th%20page%20hero%20sec.jpg</image:loc><image:caption>6thpageherosec</image:caption><image:title>6thpageherosec</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/havells%20logo.png</image:loc><image:caption>havellslogo</image:caption><image:title>havellslogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Case%20Studies/8th%20page%20hero%20sec.jpg</image:loc><image:caption>8thpageherosec</image:caption><image:title>8thpageherosec</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Case%20Studies/2nd%20page%20hero%20sec.jpg</image:loc><image:caption>2ndpageherosec</image:caption><image:title>2ndpageherosec</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1356987794.jpg</image:loc><image:caption>GettyImages1356987794</image:caption><image:title>GettyImages1356987794</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Case%20Studies/WH_girls-on-white-red-jersey-playing-hand-game-163465-2-500x500.jpg</image:loc><image:caption>WHgirlsonwhiteredjerseyplayinghandgame1634652500x500</image:caption><image:title>WHgirlsonwhiteredjerseyplayinghandgame1634652500x500</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/BL_Kadence_Pool-100-e1596635541564.jpg</image:loc><image:caption>BLKadencePool100e1596635541564</image:caption><image:title>BLKadencePool100e1596635541564</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2223656176.jpg</image:loc><image:caption>GettyImages2223656176</image:caption><image:title>GettyImages2223656176</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/BL_2133x858_Jewel_Tower2-1-1000x858.jpg</image:loc><image:caption>BL2133x858JewelTower211000x858</image:caption><image:title>BL2133x858JewelTower211000x858</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/choosing-the-right-approach-qualitative-vs-quantitative-market-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-66-1.png</image:loc><image:caption>Sampleforblogpost661</image:caption><image:title>Sampleforblogpost661</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972-2.jpg</image:loc><image:caption>GettyImages9101449722</image:caption><image:title>GettyImages9101449722</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/5-16-1024x535.png</image:loc><image:caption>traveltrends</image:caption><image:title>5161024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Template-Sample-for-blog-post-16-2.png</image:loc><image:caption>TemplateSampleforblogpost162</image:caption><image:title>TemplateSampleforblogpost162</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/SOCIAL-CARDS-Understanding-Consumer-Segments-in-the-Automotive-Industry-1024x535_111.png</image:loc><image:caption>SOCIALCARDSUnderstandingConsumerSegmentsintheAutomotiveIndustry1024x535111</image:caption><image:title>SOCIALCARDSUnderstandingConsumerSegmentsintheAutomotiveIndustry1024x535111</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><lastmod>2025-10-30</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-role-of-market-research-in-developing-successful-branding-strategies/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/4-2-1024x535-Sep-19-2025-03-27-59-6813-PM.png</image:loc><image:caption>421024x535Sep1920250327596813PM</image:caption><image:title>421024x535Sep1920250327596813PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1160257909-2-e1681326481817-1.jpg</image:loc><image:caption>GettyImages11602579092e16813264818171</image:caption><image:title>GettyImages11602579092e16813264818171</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V1-1024x536-Sep-19-2025-03-28-18-9192-PM.png</image:loc><image:caption>GENZGenZV11024x536Sep1920250328189192PM</image:caption><image:title>GENZGenZV11024x536Sep1920250328189192PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled-2.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled2</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1219583078-2.jpg</image:loc><image:caption>GettyImages12195830782</image:caption><image:title>GettyImages12195830782</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><lastmod>2025-09-25</lastmod></url><url><loc>https://kadence.com/knowledge/the-gen-x-factor-unraveling-the-global-marketplaces-best-kept-secret/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-14.png</image:loc><image:caption>CopyofSampleforblogpost14</image:caption><image:title>CopyofSampleforblogpost14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/5-16-1024x535-4.png</image:loc><image:caption>5161024x5354</image:caption><image:title>5161024x5354</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20190522-02Q2_PZ6AO2tjZO4Q32mD4Iw-scaled.jpg</image:loc><image:caption>2019052202Q2PZ6AO2tjZO4Q32mD4Iwscaled</image:caption><image:title>2019052202Q2PZ6AO2tjZO4Q32mD4Iwscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1.jpg</image:loc><image:caption>20200129Header1</image:caption><image:title>20200129Header1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2220539132.jpg</image:loc><image:caption>GettyImages2220539132</image:caption><image:title>GettyImages2220539132</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/11-1-1024x535-Sep-16-2025-09-15-09-0962-AM.png</image:loc><image:caption>1111024x535Sep1620250915090962AM</image:caption><image:title>1111024x535Sep1620250915090962AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><lastmod>2025-09-22</lastmod></url><url><loc>https://kadence.com/knowledge/exploring-qualitative-research-in-china/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/hanson-lu-_8EFj6ISA08-unsplash-scaled.jpg</image:loc><image:caption>hansonlu8EFj6ISA08unsplashscaled</image:caption><image:title>hansonlu8EFj6ISA08unsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972.jpg</image:loc><image:caption>GettyImages910144972</image:caption><image:title>GettyImages910144972</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-3-1024x535.png</image:loc><image:caption>Submityourmarketresearchbrief</image:caption><image:title>submitaresearchbrief31024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1.jpg</image:loc><image:caption>20200129Header1</image:caption><image:title>20200129Header1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V5-1-1024x535.png</image:loc><image:caption>genzconsumerbehaviorreport</image:caption><image:title>GENZGenZV511024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Amy%20Lo_202406_006.jpg</image:loc><image:caption>TPAmyLo202406006</image:caption><image:title>TPAmyLo202406006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><lastmod>2025-10-28</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-role-of-car-clinics-in-automotive-market-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Whos-Shaping-the-auto-market-1024x535-3.png</image:loc><image:caption>WhosShapingtheautomarket1024x5353</image:caption><image:title>WhosShapingtheautomarket1024x5353</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled-2.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled2</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1336450750-1.jpg</image:loc><image:caption>GettyImages13364507501</image:caption><image:title>GettyImages13364507501</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-25-2.png</image:loc><image:caption>CopyofSampleforblogpost252</image:caption><image:title>CopyofSampleforblogpost252</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972-2.jpg</image:loc><image:caption>GettyImages9101449722</image:caption><image:title>GettyImages9101449722</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-1024x535.png</image:loc><image:caption>Submitaresearchbrief</image:caption><image:title>submitaresearchbrief41024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><lastmod>2025-10-23</lastmod></url><url><loc>https://kadence.com/en-us/office/market-research-in-asia/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_yoodo_gobear_web_logo-392x133.png</image:loc><image:caption>GoBear</image:caption><image:title>WLyoodogobearweblogo392x133</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/debby-hudson-jcc8sxK2Adw-unsplash-1-1440x432.jpg</image:loc><image:caption>debbyhudsonjcc8sxK2Adwunsplash11440x432</image:caption><image:title>debbyhudsonjcc8sxK2Adwunsplash11440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WICustomerAndMarket</image:caption><image:title>WICustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-814x372.jpg</image:loc><image:caption>WIManastasiadulgierQboRVYU6sfQunsplash1814x372</image:caption><image:title>WIManastasiadulgierQboRVYU6sfQunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_green-user-27x27.png</image:loc><image:caption>WIgreenuser27x27</image:caption><image:title>WIgreenuser27x27</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_India_407x186.jpg</image:loc><image:caption>MarketresearchinIndia</image:caption><image:title>WIMIndia407x186</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432.jpg</image:loc><image:caption>Plug</image:caption><image:title>WIMpaulhanaokaRJkKjLu8I9Iunsplash1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/GettyImages-1197711742-1000x1000.jpg</image:loc><image:caption>GettyImages11977117421000x1000</image:caption><image:title>GettyImages11977117421000x1000</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_global.svg</image:loc><image:caption>WIglobal</image:caption><image:title>WIglobal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:caption><image:title>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-392x64-Sep-19-2025-08-31-38-9327-PM.png</image:loc><image:caption>Samsung392x64Sep1920250831389327PM</image:caption><image:title>Samsung392x64Sep1920250831389327PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WIBrandAndAdvertising</image:caption><image:title>WIBrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/WH_Market%20research%20in%20Asia%20%E2%80%93%20our%20capabilities.jpg</image:loc><image:caption>WHMarketresearchinAsiaourcapabilities</image:caption><image:title>WHMarketresearchinAsiaourcapabilities</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611-814x372.jpg</image:loc><image:caption>WIMclaybankshwLAI5lRhdMunsplash1e1614876480611814x372</image:caption><image:title>WIMclaybankshwLAI5lRhdMunsplash1e1614876480611814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WIInsightActivation</image:caption><image:title>WIInsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_288x83.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars288x83</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL1200pxSamsungwordmarksvg144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_project.svg</image:loc><image:caption>WIproject</image:caption><image:title>WIproject</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_location-1.svg</image:loc><image:caption>WIlocation1</image:caption><image:title>WIlocation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>ConductingOnlineResearchinAsia2</image:caption><image:title>WIMConductingOnlineResearchinAsia2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLdiscoverchannellogo392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Annie-spratt_720x216.jpg</image:loc><image:caption>WIMAnniespratt720x216</image:caption><image:title>WIMAnniespratt720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogo288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIMedwardheuKyzXEc2ksunsplash1814x372</image:caption><image:title>WIMedwardheuKyzXEc2ksunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WIFieldworkServices</image:caption><image:title>WIFieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Havells_Logo.svg-364x240.png</image:loc><image:caption>Havells</image:caption><image:title>WL1200pxHavellsLogosvg364x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_languages.svg</image:loc><image:caption>WIlanguages</image:caption><image:title>WIlanguages</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_cup.svg</image:loc><image:caption>WIcup</image:caption><image:title>WIcup</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_favorite.svg</image:loc><image:caption>WIfavorite</image:caption><image:title>WIfavorite</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-392x69-Sep-19-2025-08-31-42-2463-PM.png</image:loc><image:caption>PanasonicLogosvg392x69Sep1920250831422463PM</image:caption><image:title>PanasonicLogosvg392x69Sep1920250831422463PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/yoodo_gobear.png</image:loc><image:caption>yoodogobear</image:caption><image:title>yoodogobear</image:title></image:image><lastmod>2025-10-03</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/understanding-the-role-of-big-data-in-market-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-505636979-1.jpg</image:loc><image:caption>GettyImages5056369791</image:caption><image:title>GettyImages5056369791</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972-2.jpg</image:loc><image:caption>GettyImages9101449722</image:caption><image:title>GettyImages9101449722</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/3-3-1024x535-1.png</image:loc><image:caption>331024x5351</image:caption><image:title>331024x5351</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20191003_Green_brick.jpg</image:loc><image:caption>20191003Greenbrick</image:caption><image:title>20191003Greenbrick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/thisisengineering-raeng-DbLlKd8u2Rw-unsplash-scaled-1.jpg</image:loc><image:caption>thisisengineeringraengDbLlKd8u2Rwunsplashscaled1</image:caption><image:title>thisisengineeringraengDbLlKd8u2Rwunsplashscaled1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><lastmod>2025-09-24</lastmod></url><url><loc>https://kadence.com/knowledge/why-digital-marketers-are-rethinking-buyer-intent-tracking/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1088608128.jpg</image:loc><image:caption>GettyImages1088608128</image:caption><image:title>GettyImages1088608128</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Why%20Marketers%20Are%20Rethinking%20Buyer%20Intent%20Tracking.jpg</image:loc><image:caption>WhyMarketersAreRethinkingBuyerIntentTracking</image:caption><image:title>WhyMarketersAreRethinkingBuyerIntentTracking</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-74-1024x576.png</image:loc><image:caption>digitalprivacyandtrackingtimeline</image:caption><image:title>1741024x576</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/How-millennials-love-eco-conscious-brands-1-1024x512.png</image:loc><image:caption>modernmillennialsandbrandloyalty</image:caption><image:title>Howmillennialsloveecoconsciousbrands11024x512</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1.jpg</image:loc><image:caption>20200129Header1</image:caption><image:title>20200129Header1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1219583078.jpg</image:loc><image:caption>GettyImages1219583078</image:caption><image:title>GettyImages1219583078</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-2b-1024x535.png</image:loc><image:caption>DownloadourAgencyCredentials</image:caption><image:title>downloadagencycredentialsorbrochure2b1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/knowledge/the-essential-guide-to-brand-awareness-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1219583078.jpg</image:loc><image:caption>GettyImages1219583078</image:caption><image:title>GettyImages1219583078</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1310571743.jpg</image:loc><image:caption>GettyImages1310571743</image:caption><image:title>GettyImages1310571743</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1321462048-1.jpg</image:loc><image:caption>GettyImages13214620481</image:caption><image:title>GettyImages13214620481</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><lastmod>2025-09-22</lastmod></url><url><loc>https://kadence.com/ja/knowledge/decoding-the-uk-consumer-landscape-a-deep-dive-into-regional-nuances-and-myths/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/SOCIAL-CARDS-Understanding-Consumer-Segments-in-the-Automotive-Industry-1024x535_111.png</image:loc><image:caption>SOCIALCARDSUnderstandingConsumerSegmentsintheAutomotiveIndustry1024x535111</image:caption><image:title>SOCIALCARDSUnderstandingConsumerSegmentsintheAutomotiveIndustry1024x535111</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/About-face_social-media-_About-face-1-07-1-1024x535-3.png</image:loc><image:caption>AboutfacesocialmediaAboutface10711024x5353</image:caption><image:title>AboutfacesocialmediaAboutface10711024x5353</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/AI-in%20Japan.jpg</image:loc><image:caption>AIinJapan</image:caption><image:title>AIinJapan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1486867890-3.jpg</image:loc><image:caption>GettyImages14868678903</image:caption><image:title>GettyImages14868678903</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_brooke-cagle-YpefHkUc8BQ-unsplash-2-scaled-720x216.jpg</image:loc><image:caption>onlineresearchinasia</image:caption><image:title>WIMbrookecagleYpefHkUc8BQunsplash2scaled720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><lastmod>2025-11-03</lastmod></url><url><loc>https://kadence.com/knowledge/vet-study-2023/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1.jpg</image:loc><image:caption>20200129Header1</image:caption><image:title>20200129Header1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20191003_Green_brick.jpg</image:loc><image:caption>20191003Greenbrick</image:caption><image:title>20191003Greenbrick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Amy%20Lo_202406_006.jpg</image:loc><image:caption>TPAmyLo202406006</image:caption><image:title>TPAmyLo202406006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Headers/WH_GettyImages-1371820919-scaled-500x500.jpg</image:loc><image:caption>WHGettyImages1371820919scaled500x500</image:caption><image:title>WHGettyImages1371820919scaled500x500</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Kadence-International_Vet-Study_2024-Vets.png</image:loc><image:caption>overcomingvetchallengesopportunitiesanimalhealth</image:caption><image:title>KadenceInternationalVetStudy2024Vets</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1318673904-1.jpg</image:loc><image:caption>GettyImages13186739041</image:caption><image:title>GettyImages13186739041</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-ai-is-rewriting-the-consumer-journey/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-813437116-2.jpg</image:loc><image:caption>GettyImages8134371162</image:caption><image:title>GettyImages8134371162</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-3-1024x536-Sep-19-2025-02-58-24-5736-PM.png</image:loc><image:caption>submitaresearchbrief431024x536Sep1920250258245736PM</image:caption><image:title>submitaresearchbrief431024x536Sep1920250258245736PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages1162094164scaled</image:caption><image:title>GettyImages1162094164scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Why-millennials-demand-work-life-balance-1-1024x512-Sep-19-2025-02-43-50-1497-PM.png</image:loc><image:caption>Whymillennialsdemandworklifebalance11024x512Sep1920250243501497PM</image:caption><image:title>Whymillennialsdemandworklifebalance11024x512Sep1920250243501497PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/How-Social-Media-Time-Is-Spent-1024x853-2.png</image:loc><image:caption>HowSocialMediaTimeIsSpent1024x8532</image:caption><image:title>HowSocialMediaTimeIsSpent1024x8532</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1219583078-2.jpg</image:loc><image:caption>GettyImages12195830782</image:caption><image:title>GettyImages12195830782</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled-2.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled2</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><lastmod>2025-09-27</lastmod></url><url><loc>https://kadence.com/knowledge/how-rising-food-prices-are-changing-grocery-buying-habits-in-japan/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1351767347-1.jpg</image:loc><image:caption>GettyImages13517673471</image:caption><image:title>GettyImages13517673471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-76-1024x442.png</image:loc><image:caption>1761024x442</image:caption><image:title>1761024x442</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V7-1024x535-3.png</image:loc><image:caption>GENZGenZV71024x5353</image:caption><image:title>GENZGenZV71024x5353</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/3-65-1024x442.png</image:loc><image:caption>3651024x442</image:caption><image:title>3651024x442</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-4b-1024x535-Sep-11-2025-05-44-52-0313-PM.png</image:loc><image:caption>downloadagencycredentialsorbrochure4b1024x535Sep1120250544520313PM</image:caption><image:title>downloadagencycredentialsorbrochure4b1024x535Sep1120250544520313PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/2-75-1024x442.png</image:loc><image:caption>2751024x442</image:caption><image:title>2751024x442</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2205287812.jpg</image:loc><image:caption>GettyImages2205287812</image:caption><image:title>GettyImages2205287812</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-2025-03-18T172104_679.png</image:loc><image:caption>CopyofSampleforblogpost20250318T172104679</image:caption><image:title>CopyofSampleforblogpost20250318T172104679</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><lastmod>2025-09-19</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-to-succeed-in-the-streaming-wars-the-essential-report/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-989402872-scaled.jpg</image:loc><image:caption>GettyImages989402872scaled</image:caption><image:title>GettyImages989402872scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/samsung%20logo.png</image:loc><image:caption>samsunglogo</image:caption><image:title>samsunglogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Streaming-Wars-small.png</image:loc><image:caption>StreamingWarssmall</image:caption><image:title>StreamingWarssmall</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogosvg392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_288x83.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars288x83</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/icon_unilever.png</image:loc><image:caption>iconunilever</image:caption><image:title>iconunilever</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><lastmod>2025-10-07</lastmod></url><url><loc>https://kadence.com/knowledge/everything-you-need-to-know-about-creating-marketing-personas/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2185776283.jpg</image:loc><image:caption>GettyImages2185776283</image:caption><image:title>GettyImages2185776283</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1369301157.jpg</image:loc><image:caption>GettyImages1369301157</image:caption><image:title>GettyImages1369301157</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1370432427.jpg</image:loc><image:caption>GettyImages1370432427</image:caption><image:title>GettyImages1370432427</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Segments-of-citrus-fruits.jpg</image:loc><image:caption>Segmentsofcitrusfruits</image:caption><image:title>Segmentsofcitrusfruits</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><lastmod>2025-12-12</lastmod></url><url><loc>https://kadence.com/en-us/case-study/discovering-future-growth-opportunities-for-treatwell/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>ConductingOnlineResearchinAsia2</image:caption><image:title>WIMConductingOnlineResearchinAsia2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/treatwell.png</image:loc><image:caption>treatwell</image:caption><image:title>treatwell</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Case%20Studies/5th%20page%20hero%20sec.jpg</image:loc><image:caption>5thpageherosec</image:caption><image:title>5thpageherosec</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><lastmod>2025-10-23</lastmod></url><url><loc>https://kadence.com/knowledge/why-japans-convenience-stores-have-become-everyday-infrastructure/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/fig-5-what-Japanese-consumers-Want-From-Convenience-Stores.png</image:loc><image:caption>fig5whatJapaneseconsumersWantFromConvenienceStores</image:caption><image:title>fig5whatJapaneseconsumersWantFromConvenienceStores</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Fig-1-Frequency-of-Convenience-Store-Use-in-Japan.png</image:loc><image:caption>Fig1FrequencyofConvenienceStoreUseinJapan</image:caption><image:title>Fig1FrequencyofConvenienceStoreUseinJapan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Fig-4-Japanese-Consumers-Who-Felt-Convenience-Store-Purchases%20-Were-More-Expensive-Than-Expected.png</image:loc><image:caption>Fig4JapaneseConsumersWhoFeltConvenienceStorePurchasesWereMoreExpensiveThanExpected</image:caption><image:title>Fig4JapaneseConsumersWhoFeltConvenienceStorePurchasesWereMoreExpensiveThanExpected</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1351767347-1.jpg</image:loc><image:caption>GettyImages13517673471</image:caption><image:title>GettyImages13517673471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2207736167.jpg</image:loc><image:caption>GettyImages2207736167</image:caption><image:title>GettyImages2207736167</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Fig-3-Private-Brand-Selection-in-Convenience-Store-Purchases.png</image:loc><image:caption>Fig3PrivateBrandSelectioninConvenienceStorePurchases</image:caption><image:title>Fig3PrivateBrandSelectioninConvenienceStorePurchases</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-2-1024x535.png</image:loc><image:caption>marketresearchagencycredentials</image:caption><image:title>downloadagencycredentialsorbrochure21024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Types-of-Grocery-Shoppers-600x314-Sep-19-2025-08-19-35-0081-PM.png</image:loc><image:caption>TypesofGroceryShoppers600x314Sep1920250819350081PM</image:caption><image:title>TypesofGroceryShoppers600x314Sep1920250819350081PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1916632006.jpg</image:loc><image:caption>GettyImages1916632006</image:caption><image:title>GettyImages1916632006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Fig-2-When-and-Why-Japanese-Consumers-Visit-Convenience-Stores.png</image:loc><image:caption>Fig2WhenandWhyJapaneseConsumersVisitConvenienceStores</image:caption><image:title>Fig2WhenandWhyJapaneseConsumersVisitConvenienceStores</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-857589534.jpg</image:loc><image:caption>GettyImages857589534</image:caption><image:title>GettyImages857589534</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><lastmod>2026-03-17</lastmod></url><url><loc>https://kadence.com/knowledge/the-power-of-the-olympics-for-brands-24/</loc><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1219583078.jpg</image:loc><image:caption>GettyImages1219583078</image:caption><image:title>GettyImages1219583078</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/The%20Power%20of%20the%20Olympics%20for%20Brands.jpg</image:loc><image:caption>ThePoweroftheOlympicsforBrands</image:caption><image:title>ThePoweroftheOlympicsforBrands</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-857589534.jpg</image:loc><image:caption>GettyImages857589534</image:caption><image:title>GettyImages857589534</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/General-Uncover-the-latest-trends-in-global-media-consumption-1024x512.png</image:loc><image:caption>mediaandentertainmenttrendsreport</image:caption><image:title>GeneralUncoverthelatesttrendsinglobalmediaconsumption1024x512</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-2-1024x535.png</image:loc><image:caption>marketresearchagencycredentials</image:caption><image:title>downloadagencycredentialsorbrochure21024x535</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/knowledge/top-4-trends-set-to-disrupt-b2b-in-2025/</loc><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20190522-02Q2_PZ6AO2tjZO4Q32mD4Iw-scaled.jpg</image:loc><image:caption>2019052202Q2PZ6AO2tjZO4Q32mD4Iwscaled</image:caption><image:title>2019052202Q2PZ6AO2tjZO4Q32mD4Iwscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/top%204%20trends-set%20to%20disrupt%20b2b%20in%202025.jpg</image:loc><image:caption>top4trendssettodisruptb2bin2025</image:caption><image:title>top4trendssettodisruptb2bin2025</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2185776283.jpg</image:loc><image:caption>GettyImages2185776283</image:caption><image:title>GettyImages2185776283</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-32-1024x535.png</image:loc><image:caption>brandanalysis</image:caption><image:title>1321024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-2-1024x535.png</image:loc><image:caption>marketresearchagencycredentials</image:caption><image:title>downloadagencycredentialsorbrochure21024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1321462048-1.jpg</image:loc><image:caption>GettyImages13214620481</image:caption><image:title>GettyImages13214620481</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/online-shopping-future-trends/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Featured%20Images/GettyImages-1087959426.jpg</image:loc><image:caption>GettyImages1087959426</image:caption><image:title>GettyImages1087959426</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Online-shopping-thumbnail-214x300.png</image:loc><image:caption>Onlineshoppingthumbnail214x300</image:caption><image:title>Onlineshoppingthumbnail214x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><lastmod>2025-10-01</lastmod></url><url><loc>https://kadence.com/ja/service/central-location-testing/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bloomberg_Media_stack_blk-144x45.png</image:loc><image:caption>BloombergMedia</image:caption><image:title>WLBloombergMediastackblk144x45</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>KadenceIndonesiaofficeteam</image:caption><image:title>WIMIndonesiaOffice88x884</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216.jpg</image:loc><image:caption>WIMdebbyhudsonjcc8sxK2Adwunsplash1720x216</image:caption><image:title>WIMdebbyhudsonjcc8sxK2Adwunsplash1720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>KadenceSingaporeofficeteam</image:caption><image:title>WIMKadenceSingaporeoffice88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>KadenceIndonesia</image:caption><image:title>WIMIndonesiaOffice88x885</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>KadenceThailand</image:caption><image:title>WIMThailandOffice88x8811</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>KadenceChina</image:caption><image:title>WIMarticle88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432.jpg</image:loc><image:caption>BloombergNeuroscience</image:caption><image:title>WIMballshapedcirclecloseupdark414860copy1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UKoffice</image:caption><image:title>WIMUKOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_light-trails-on-highway-at-night-315938-1440x432.jpg</image:loc><image:caption>CarsonHighwayatNight</image:caption><image:title>WIMlighttrailsonhighwayatnight3159381440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>KadenceChinaofficeteam</image:caption><image:title>WIMKadenceChina88x88001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>BenefitTick</image:caption><image:title>WIiconbenefittick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>KadenceIndiaofficeteam</image:caption><image:title>WIMIndiaOffice88x88002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Annie-spratt_720x216.jpg</image:loc><image:caption>WIMAnniespratt720x216</image:caption><image:title>WIMAnniespratt720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL1200pxSamsungwordmarksvg144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>KadencePhilippinesofficeteam</image:caption><image:title>WIMPhilippinesOffice88x88008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WLMarsInclogo2019392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogo288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>ConductingOnlineResearchinAsia2</image:caption><image:title>WIMConductingOnlineResearchinAsia2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>KadenceVietnam</image:caption><image:title>WIMVietnamOffice15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>ashopinTokyoJapan</image:caption><image:title>WIMJapanOffice88x88007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLdiscoverchannellogo392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>JapanTokyo</image:caption><image:title>WIMJapanOffice88x88006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>KadenceUKofficeteam</image:caption><image:title>WIMUKOffice88x8813</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>MarketresearchinAsia</image:caption><image:title>WIMPhilippinesOffice88x88009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>KadenceUSAteamphoto</image:caption><image:title>WIMUSOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_yoodo_gobear_web_logo-392x133.png</image:loc><image:caption>GoBear</image:caption><image:title>WLyoodogobearweblogo392x133</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>KadenceIndia</image:caption><image:title>WIMIndiaOffice88x88003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIMTestimonials3304x304002</image:caption><image:title>WIMTestimonials3304x304002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-220x240.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi220x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WLBridgestonelogo288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Central-location-testing-CLT-1090x545.jpg</image:loc><image:caption>CentrallocationtestingCLT</image:caption><image:title>WIMCentrallocationtestingCLT1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIMTestimonials3903x651001</image:caption><image:title>WIMTestimonials3903x651001</image:title></image:image><lastmod>2025-10-03</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-the-white-lotus-turned-the-four-seasons-into-a-pop-culture-travel-icon-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/TV-Film-Destinations-That-Became-Tourism-Hotspots-1-983x1024-1.png</image:loc><image:caption>TVFilmDestinationsThatBecameTourismHotspots1983x10241</image:caption><image:title>TVFilmDestinationsThatBecameTourismHotspots1983x10241</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Travel-Travel-personas-1024x535.png</image:loc><image:caption>typesoftravelers</image:caption><image:title>TravelTravelpersonas1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-3-1024x535.png</image:loc><image:caption>Submityourmarketresearchbrief</image:caption><image:title>submitaresearchbrief31024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-2-3.png</image:loc><image:caption>CopyofSampleforblogpost23</image:caption><image:title>CopyofSampleforblogpost23</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1305487364-1-1.jpg</image:loc><image:caption>GettyImages130548736411</image:caption><image:title>GettyImages130548736411</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1370432427-2.jpg</image:loc><image:caption>GettyImages13704324272</image:caption><image:title>GettyImages13704324272</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><lastmod>2025-10-28</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/inside-japans-move-toward-a-renovation-led-housing-economy/</loc><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2201835600.jpg</image:loc><image:caption>GettyImages2201835600</image:caption><image:title>GettyImages2201835600</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Home%20Renovation%20Habits%20in%20Japan.png</image:loc><image:caption>HomeRenovationHabitsinJapan</image:caption><image:title>HomeRenovationHabitsinJapan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Where%20are%20Japanese%20homeowners%20investing%20in%20renovations.png</image:loc><image:caption>WhereareJapanesehomeownersinvestinginrenovations</image:caption><image:title>WhereareJapanesehomeownersinvestinginrenovations</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-4b.png</image:loc><image:caption>DownloadourAgencyCredentials</image:caption><image:title>downloadagencycredentialsorbrochure4b</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/why%20are%20fewer%20renters%20buying%20homes%20japan.png</image:loc><image:caption>whyarefewerrentersbuyinghomesjapan</image:caption><image:title>whyarefewerrentersbuyinghomesjapan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Auto-What-Drives-Car-Buyers-1024x535.png</image:loc><image:caption>typesofcarbuyers</image:caption><image:title>AutoWhatDrivesCarBuyers1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/future%20implications%20japan%20housing.png</image:loc><image:caption>futureimplicationsjapanhousing</image:caption><image:title>futureimplicationsjapanhousing</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Japanese%20dream%20homes%20insights.png</image:loc><image:caption>Japanesedreamhomesinsights</image:caption><image:title>Japanesedreamhomesinsights</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-99-2.png</image:loc><image:caption>Sampleforblogpost992</image:caption><image:title>Sampleforblogpost992</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Japanese%20housing%20priorities.png</image:loc><image:caption>Japanesehousingpriorities</image:caption><image:title>Japanesehousingpriorities</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1351767347.jpg</image:loc><image:caption>GettyImages1351767347</image:caption><image:title>GettyImages1351767347</image:title></image:image><lastmod>2025-12-11</lastmod></url><url><loc>https://kadence.com/knowledge/beyond-the-charts-master-the-art-of-data-storytelling/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1483542476.jpg</image:loc><image:caption>GettyImages1483542476</image:caption><image:title>GettyImages1483542476</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/thisisengineering-raeng-DbLlKd8u2Rw-unsplash-scaled.jpg</image:loc><image:caption>thisisengineeringraengDbLlKd8u2Rwunsplashscaled</image:caption><image:title>thisisengineeringraengDbLlKd8u2Rwunsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-2-1024x535-Sep-16-2025-09-58-12-6120-AM.png</image:loc><image:caption>downloadagencycredentialsorbrochure21024x535Sep1620250958126120AM</image:caption><image:title>downloadagencycredentialsorbrochure21024x535Sep1620250958126120AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/US-1024x535-Sep-16-2025-09-58-18-9712-AM.png</image:loc><image:caption>US1024x535Sep1620250958189712AM</image:caption><image:title>US1024x535Sep1620250958189712AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><lastmod>2025-09-18</lastmod></url><url><loc>https://kadence.com/case-study/supporting-a-discount-retailer-to-drive-loyalty-and-growth</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_OnlineAsia_580x580.png</image:loc><image:caption>WHOnlineAsia580x580</image:caption><image:title>WHOnlineAsia580x580</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/admin-ajax%20(1).jpg</image:loc><image:caption>adminajax1</image:caption><image:title>adminajax1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1203071160.jpg</image:loc><image:caption>GettyImages1203071160</image:caption><image:title>GettyImages1203071160</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Shopper-research_1090x545.jpg</image:loc><image:caption>Shopperresearch</image:caption><image:title>WIMShopperresearch1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><lastmod>2025-12-08</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-indias-youth-are-embracing-neo-banks/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Finance-Whos-Shaping-Finance-1-1024x535-1.png</image:loc><image:caption>FinanceWhosShapingFinance11024x5351</image:caption><image:title>FinanceWhosShapingFinance11024x5351</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20191003_Green_brick.jpg</image:loc><image:caption>20191003Greenbrick</image:caption><image:title>20191003Greenbrick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled-2.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled2</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/giuseppe-famiani-3R1pWT9PUS0-unsplash-scaled-e1621846768745-2.jpg</image:loc><image:caption>giuseppefamiani3R1pWT9PUS0unsplashscalede16218467687452</image:caption><image:title>giuseppefamiani3R1pWT9PUS0unsplashscalede16218467687452</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1482231173-1.jpg</image:loc><image:caption>GettyImages14822311731</image:caption><image:title>GettyImages14822311731</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-4-1024x535-Sep-19-2025-08-54-57-7665-PM.png</image:loc><image:caption>downloadagencycredentialsorbrochure41024x535Sep1920250854577665PM</image:caption><image:title>downloadagencycredentialsorbrochure41024x535Sep1920250854577665PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Ashutosh%20Awasthi.jpeg</image:loc><image:caption>AshutoshAwasthi</image:caption><image:title>AshutoshAwasthi</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><lastmod>2025-10-09</lastmod></url><url><loc>https://kadence.com/knowledge/seeds-of-change-uk/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1644970176.jpg</image:loc><image:caption>GettyImages1644970176</image:caption><image:title>GettyImages1644970176</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/cover_-Seeds-of-Change-e1739469931992-300x212.png</image:loc><image:caption>coverSeedsofChangee1739469931992300x212</image:caption><image:title>coverSeedsofChangee1739469931992300x212</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><lastmod>2025-10-07</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/generative-ai-for-marketing-and-creative-campaigns/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1418649737-2.jpg</image:loc><image:caption>GettyImages14186497372</image:caption><image:title>GettyImages14186497372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535-7.png</image:loc><image:caption>submitaresearchbrief21024x5357</image:caption><image:title>submitaresearchbrief21024x5357</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post--1.png</image:loc><image:caption>Sampleforblogpost1</image:caption><image:title>Sampleforblogpost1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Trend-1-Discover-why-consumers-are-shifting-to-all-in-one-hubs-1024x512-Sep-19-2025-04-26-27-9975-PM.png</image:loc><image:caption>Trend1Discoverwhyconsumersareshiftingtoallinonehubs1024x512Sep1920250426279975PM</image:caption><image:title>Trend1Discoverwhyconsumersareshiftingtoallinonehubs1024x512Sep1920250426279975PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1088608128-1.jpg</image:loc><image:caption>GettyImages10886081281</image:caption><image:title>GettyImages10886081281</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1448284790-1.jpg</image:loc><image:caption>GettyImages14482847901</image:caption><image:title>GettyImages14482847901</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><lastmod>2025-09-30</lastmod></url><url><loc>https://kadence.com/knowledge/guide-8-types-of-beauty-buyers-and-their-personas/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1338764219.jpg</image:loc><image:caption>GettyImages1338764219</image:caption><image:title>GettyImages1338764219</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Beauty-Personas-Updated-300x169.png</image:loc><image:caption>BeautyPersonasUpdated300x169</image:caption><image:title>BeautyPersonasUpdated300x169</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><lastmod>2025-10-07</lastmod></url><url><loc>https://kadence.com/knowledge/how-to-measure-brand-recall-in-diverse-global-markets/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-35.png</image:loc><image:caption>CopyofSampleforblogpost35</image:caption><image:title>CopyofSampleforblogpost35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-3-1024x535.png</image:loc><image:caption>DownloadourCredentials</image:caption><image:title>downloadagencycredentialsorbrochure31024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-12.png</image:loc><image:caption>CopyofSampleforblogpost12</image:caption><image:title>CopyofSampleforblogpost12</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1219583078.jpg</image:loc><image:caption>GettyImages1219583078</image:caption><image:title>GettyImages1219583078</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><lastmod>2025-11-04</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/owning-your-audience-in-a-world-of-social-media-uncertainty-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-1024x535.png</image:loc><image:caption>Submitaresearchbrief</image:caption><image:title>submitaresearchbrief41024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Why-modern-millennials-love-nostalgia-2-1024x512-Sep-19-2025-03-44-39-5171-PM.png</image:loc><image:caption>Whymodernmillennialslovenostalgia21024x512Sep1920250344395171PM</image:caption><image:title>Whymodernmillennialslovenostalgia21024x512Sep1920250344395171PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2207736167.jpg</image:loc><image:caption>GettyImages2207736167</image:caption><image:title>GettyImages2207736167</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1219583078-2.jpg</image:loc><image:caption>GettyImages12195830782</image:caption><image:title>GettyImages12195830782</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-2158941622-1.jpg</image:loc><image:caption>GettyImages21589416221</image:caption><image:title>GettyImages21589416221</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/adrianna-geo-_C2Rgp0GDn4-unsplash-scaled-e1621847384673.jpg</image:loc><image:caption>adriannageoC2Rgp0GDn4unsplashscalede1621847384673</image:caption><image:title>adriannageoC2Rgp0GDn4unsplashscalede1621847384673</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><lastmod>2025-10-23</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-role-of-social-media-in-gen-zs-purchasing-decisions/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2207736167.jpg</image:loc><image:caption>GettyImages2207736167</image:caption><image:title>GettyImages2207736167</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-4-07-1-1024x536-Sep-19-2025-06-27-38-5448-PM.png</image:loc><image:caption>GENZGenZ40711024x536Sep1920250627385448PM</image:caption><image:title>GENZGenZ40711024x536Sep1920250627385448PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1450372127-scaled-1.jpg</image:loc><image:caption>GettyImages1450372127scaled1</image:caption><image:title>GettyImages1450372127scaled1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1181405477.jpg</image:loc><image:caption>GettyImages1181405477</image:caption><image:title>GettyImages1181405477</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Starbucks-red-cup-contest-social-media-1.png</image:loc><image:caption>Starbucksredcupcontestsocialmedia1</image:caption><image:title>Starbucksredcupcontestsocialmedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-84-2.png</image:loc><image:caption>Sampleforblogpost842</image:caption><image:title>Sampleforblogpost842</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Nike-Social-Media-Gen-Z-1.png</image:loc><image:caption>NikeSocialMediaGenZ1</image:caption><image:title>NikeSocialMediaGenZ1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GYM-Shark-Influencer-campaign-1.png</image:loc><image:caption>GYMSharkInfluencercampaign1</image:caption><image:title>GYMSharkInfluencercampaign1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Shopee-Social-Media-Ad-Gen-Z-1.png</image:loc><image:caption>ShopeeSocialMediaAdGenZ1</image:caption><image:title>ShopeeSocialMediaAdGenZ1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><lastmod>2025-09-25</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-university-brands-can-appeal-to-singapores-gen-z-students/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-84-2.png</image:loc><image:caption>Sampleforblogpost842</image:caption><image:title>Sampleforblogpost842</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-3-1024x535.png</image:loc><image:caption>Submityourmarketresearchbrief</image:caption><image:title>submitaresearchbrief31024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-100-2.png</image:loc><image:caption>Sampleforblogpost1002</image:caption><image:title>Sampleforblogpost1002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-90-2.png</image:loc><image:caption>CopyofSampleforblogpost902</image:caption><image:title>CopyofSampleforblogpost902</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/General-4-1024x512.png</image:loc><image:caption>themodernmillennialreport</image:caption><image:title>General41024x512</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1954175226-2.jpg</image:loc><image:caption>GettyImages19541752262</image:caption><image:title>GettyImages19541752262</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><lastmod>2025-10-28</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-science-behind-consumer-loyalty-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Gym-shark-case-1024x682.jpg</image:loc><image:caption>gymshark66challengeyourselftochange</image:caption><image:title>Gymsharkcase1024x682</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-1-1024x535.png</image:loc><image:caption>Submitaresearchbrief</image:caption><image:title>submitaresearchbrief11024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Lego-case-1024x554.png</image:loc><image:caption>Legocustomerloyaltycasestudy</image:caption><image:title>Legocase1024x554</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20190522-02Q2_PZ6AO2tjZO4Q32mD4Iw-scaled-1.jpg</image:loc><image:caption>2019052202Q2PZ6AO2tjZO4Q32mD4Iwscaled1</image:caption><image:title>2019052202Q2PZ6AO2tjZO4Q32mD4Iwscaled1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Trend-3-Uncover-the-trends-in-mobile-media-consumption_-1-1024x512.png</image:loc><image:caption>mediaandentertainmenttrendsreport</image:caption><image:title>Trend3Uncoverthetrendsinmobilemediaconsumption11024x512</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-11-3.png</image:loc><image:caption>CopyofSampleforblogpost113</image:caption><image:title>CopyofSampleforblogpost113</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-8-1.png</image:loc><image:caption>CopyofSampleforblogpost81</image:caption><image:title>CopyofSampleforblogpost81</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/en-us/case-study/demonstrating-the-value-of-advertising-on-the-bloomberg-platform/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/WIM_Run-Workshops-Research-Into-Action.png</image:loc><image:caption>Workshopsactivation</image:caption><image:title>WIMRunWorkshopsResearchIntoAction</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Case%20Studies/2nd%20page%20hero%20sec.jpg</image:loc><image:caption>2ndpageherosec</image:caption><image:title>2ndpageherosec</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/bloomberg%20logo.png</image:loc><image:caption>bloomberglogo</image:caption><image:title>bloomberglogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><lastmod>2025-10-23</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/6-expectations-japanese-consumers-have-from-in-home-delivery-services/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-77-1.png</image:loc><image:caption>CopyofSampleforblogpost771</image:caption><image:title>CopyofSampleforblogpost771</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Slide6-1-1-1024x576.png</image:loc><image:caption>Slide6111024x576</image:caption><image:title>Slide6111024x576</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1351767347.jpg</image:loc><image:caption>GettyImages1351767347</image:caption><image:title>GettyImages1351767347</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Slide5-1-1024x576-1.png</image:loc><image:caption>Slide511024x5761</image:caption><image:title>Slide511024x5761</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535.png</image:loc><image:caption>submityourbrief</image:caption><image:title>submitaresearchbrief21024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1181405477.jpg</image:loc><image:caption>GettyImages1181405477</image:caption><image:title>GettyImages1181405477</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-1-1024x535-Sep-19-2025-07-37-47-7810-PM.png</image:loc><image:caption>111024x535Sep1920250737477810PM</image:caption><image:title>111024x535Sep1920250737477810PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Slide1-1-1024x576-1.png</image:loc><image:caption>Slide111024x5761</image:caption><image:title>Slide111024x5761</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Slide4-1-1024x576-1.png</image:loc><image:caption>Slide411024x5761</image:caption><image:title>Slide411024x5761</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Slide4-2-1024x576.png</image:loc><image:caption>Slide421024x576</image:caption><image:title>Slide421024x576</image:title></image:image><lastmod>2026-01-28</lastmod></url><url><loc>https://kadence.com/en-us/insight-manager-uk-kadence/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence.com-preview-image%20(1).png</image:loc><image:caption>Kadencecompreviewimage1</image:caption><image:title>Kadencecompreviewimage1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><lastmod>2026-03-18</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-ultimate-guide-to-building-beauty-brands-with-influencer-marketing/</loc><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2207736167.jpg</image:loc><image:caption>GettyImages2207736167</image:caption><image:title>GettyImages2207736167</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20191003_Green_brick.jpg</image:loc><image:caption>20191003Greenbrick</image:caption><image:title>20191003Greenbrick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Lucazade-1-1.png</image:loc><image:caption>Lucazade11</image:caption><image:title>Lucazade11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1338764219-1.jpg</image:loc><image:caption>GettyImages13387642191</image:caption><image:title>GettyImages13387642191</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/11-1-1024x535.png</image:loc><image:caption>beveragetrendsreport</image:caption><image:title>1111024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/giuseppe-famiani-3R1pWT9PUS0-unsplash-scaled-e1621846768745-2.jpg</image:loc><image:caption>giuseppefamiani3R1pWT9PUS0unsplashscalede16218467687452</image:caption><image:title>giuseppefamiani3R1pWT9PUS0unsplashscalede16218467687452</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Consumers-are-taking-control-of-their-well-being-with-wearable-tech-3-1024x535.png</image:loc><image:caption>fitnesstrends</image:caption><image:title>Consumersaretakingcontroloftheirwellbeingwithwearabletech31024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><lastmod>2025-10-30</lastmod></url><url><loc>https://kadence.com/knowledge/using-data-driven-insights-to-improve-your-product-marketing-strategy/</loc><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972.jpg</image:loc><image:caption>GettyImages910144972</image:caption><image:title>GettyImages910144972</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1464550329.jpg</image:loc><image:caption>GettyImages1464550329</image:caption><image:title>GettyImages1464550329</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1145145896.jpg</image:loc><image:caption>GettyImages1145145896</image:caption><image:title>GettyImages1145145896</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><lastmod>2025-09-19</lastmod></url><url><loc>https://kadence.com/en-us/case-study/harnessing-augmented-reality-to-power-innovation-in-pack-testing-for-asahi/</loc><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>ConductingOnlineResearchinAsia2</image:caption><image:title>WIMConductingOnlineResearchinAsia2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/Asahi_logo.png</image:loc><image:caption>Asahilogo</image:caption><image:title>Asahilogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Case%20Studies/8th%20page%20hero%20sec.jpg</image:loc><image:caption>8thpageherosec</image:caption><image:title>8thpageherosec</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Asahi_AR-1.png</image:loc><image:caption>KadenceAsahiAR1</image:caption><image:title>KadenceAsahiAR1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Case%20Studies/3rd%20page%20hero%20sec.jpg</image:loc><image:caption>3rdpageherosec</image:caption><image:title>3rdpageherosec</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Case%20Studies/9th%20page%20hero%20sec.jpg</image:loc><image:caption>9thpageherosec</image:caption><image:title>9thpageherosec</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/London-Pride-1024x570.png</image:loc><image:caption>LondonPride1024x570</image:caption><image:title>LondonPride1024x570</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><lastmod>2025-10-28</lastmod></url><url><loc>https://kadence.com/en-us/faqs</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_FaqPage1090x545.jpg</image:loc><image:caption>FaqHeroImage</image:caption><image:title>WIMFaqPage1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Kadence.com-preview-image.png</image:loc><image:caption>Kadencecompreviewimage</image:caption><image:title>Kadencecompreviewimage</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/knowledge/gen-x-the-spending-engine-driving-food-beverage-growth/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-4b.png</image:loc><image:caption>DownloadourAgencyCredentials</image:caption><image:title>downloadagencycredentialsorbrochure4b</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/What%20Drives%20Gen%20X%20Food%20Spending.png</image:loc><image:caption>WhatDrivesGenXFoodSpending</image:caption><image:title>WhatDrivesGenXFoodSpending</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Costco.jpeg</image:loc><image:caption>Costco</image:caption><image:title>Costco</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-22.png</image:loc><image:caption>CopyofSampleforblogpost22</image:caption><image:title>CopyofSampleforblogpost22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/How-millennials-love-eco-conscious-brands-1-1024x512.png</image:loc><image:caption>modernmillennialsandbrandloyalty</image:caption><image:title>Howmillennialsloveecoconsciousbrands11024x512</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2199471153.jpg</image:loc><image:caption>GettyImages2199471153</image:caption><image:title>GettyImages2199471153</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2220539132.jpg</image:loc><image:caption>GettyImages2220539132</image:caption><image:title>GettyImages2220539132</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1351767347-1.jpg</image:loc><image:caption>GettyImages13517673471</image:caption><image:title>GettyImages13517673471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Japan%20Gen%20X%20Households%20Spend%20More%20on%20Packaged%20Foods%20Than%20the%20National%20Average%20(1).png</image:loc><image:caption>JapanGenXHouseholdsSpendMoreonPackagedFoodsThantheNationalAverage1</image:caption><image:title>JapanGenXHouseholdsSpendMoreonPackagedFoodsThantheNationalAverage1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Family%20Mart%20expansion%20Taiwan.jpg</image:loc><image:caption>FamilyMartexpansionTaiwan</image:caption><image:title>FamilyMartexpansionTaiwan</image:title></image:image><lastmod>2025-12-12</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/why-synthetic-concept-tests-fail/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1068058504.jpg</image:loc><image:caption>GettyImages1068058504</image:caption><image:title>GettyImages1068058504</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-1-1024x535.png</image:loc><image:caption>Submitaresearchbrief</image:caption><image:title>submitaresearchbrief11024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Images/No%20Time%20for%20Hype%20%E2%80%94%20Gen%20X%20Wants%20Results-%20East.png</image:loc><image:caption>NoTimeforHypeGenXWantsResultsEast</image:caption><image:title>NoTimeforHypeGenXWantsResultsEast</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/thisisengineering-raeng-DbLlKd8u2Rw-unsplash-scaled-1.jpg</image:loc><image:caption>thisisengineeringraengDbLlKd8u2Rwunsplashscaled1</image:caption><image:title>thisisengineeringraengDbLlKd8u2Rwunsplashscaled1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Hybrid-Proof-Framework-for-Concept-Testing.png</image:loc><image:caption>HybridProofFrameworkforConceptTesting</image:caption><image:title>HybridProofFrameworkforConceptTesting</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972-2.jpg</image:loc><image:caption>GettyImages9101449722</image:caption><image:title>GettyImages9101449722</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><lastmod>2026-02-08</lastmod></url><url><loc>https://kadence.com/knowledge/decoding-consumer-habits-across-diverse-asian-markets-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Sample%20for%20blog%20post%20%20(3).png</image:loc><image:caption>Sampleforblogpost3</image:caption><image:title>Sampleforblogpost3</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Template-Sample-for-blog-post-18.png</image:loc><image:caption>TemplateSampleforblogpost18</image:caption><image:title>TemplateSampleforblogpost18</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V5-1-1024x535.png</image:loc><image:caption>genzconsumerbehaviorreport</image:caption><image:title>GENZGenZV511024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1.jpg</image:loc><image:caption>20200129Header1</image:caption><image:title>20200129Header1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Feeling-Good-cover-ad-1024x535.png</image:loc><image:caption>fitnessmedtechindustrytrendsreport</image:caption><image:title>FeelingGoodcoverad1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20190522-02Q2_PZ6AO2tjZO4Q32mD4Iw-scaled.jpg</image:loc><image:caption>2019052202Q2PZ6AO2tjZO4Q32mD4Iwscaled</image:caption><image:title>2019052202Q2PZ6AO2tjZO4Q32mD4Iwscaled</image:title></image:image><lastmod>2025-11-03</lastmod></url><url><loc>https://kadence.com/knowledge/report-the-green-brand-a-comprehensive-guide-to-sustainable-trends-reshaping-brands/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Vietnam.png</image:loc><image:caption>WIVietnam</image:caption><image:title>WIVietnam</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/baidu-cs-2.jpg</image:loc><image:caption>baiducs2</image:caption><image:title>baiducs2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported%20sitepage%20images/GettyImages-1605071015.jpg</image:loc><image:caption>GettyImages1605071015</image:caption><image:title>GettyImages1605071015</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_philippines.png</image:loc><image:caption>WIphilippines</image:caption><image:title>WIphilippines</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/financial-services.png</image:loc><image:caption>financialservices</image:caption><image:title>financialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/China-e1704742111370.png</image:loc><image:caption>Chinae1704742111370</image:caption><image:title>Chinae1704742111370</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/advertising.png</image:loc><image:caption>advertising</image:caption><image:title>advertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/no-nasties-cs-1.jpg</image:loc><image:caption>nonastiescs1</image:caption><image:title>nonastiescs1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/USA.png</image:loc><image:caption>USA</image:caption><image:title>USA</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/no-nasties-cs-2.jpg</image:loc><image:caption>nonastiescs2</image:caption><image:title>nonastiescs2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/consumer-goods.png</image:loc><image:caption>consumergoods</image:caption><image:title>consumergoods</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/mbs-cs-2.jpg</image:loc><image:caption>mbscs2</image:caption><image:title>mbscs2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported%20sitepage%20images/sustainability-in-thailand-factsheet-thumbnail.jpg</image:loc><image:caption>sustainabilityinthailandfactsheetthumbnail</image:caption><image:title>sustainabilityinthailandfactsheetthumbnail</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/agriculture.png</image:loc><image:caption>agriculture</image:caption><image:title>agriculture</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/9-15-e1704751409905-1024x872.png</image:loc><image:caption>915e17047514099051024x872</image:caption><image:title>915e17047514099051024x872</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/beyond-meat-cs-3.jpg</image:loc><image:caption>beyondmeatcs3</image:caption><image:title>beyondmeatcs3</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported%20sitepage%20images/sustainability-in-the-usa-factsheet-thumbnail.jpg</image:loc><image:caption>sustainabilityintheusafactsheetthumbnail</image:caption><image:title>sustainabilityintheusafactsheetthumbnail</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_indonesia.png</image:loc><image:caption>WIindonesia</image:caption><image:title>WIindonesia</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported%20sitepage%20images/sustainability-in-the-uk-factsheet-thumbnail.jpg</image:loc><image:caption>sustainabilityintheukfactsheetthumbnail</image:caption><image:title>sustainabilityintheukfactsheetthumbnail</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/ms-cs4-1024x480.jpg</image:loc><image:caption>mscs41024x480</image:caption><image:title>mscs41024x480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/tech.png</image:loc><image:caption>tech</image:caption><image:title>tech</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/telco.png</image:loc><image:caption>telco</image:caption><image:title>telco</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/beyond-meat-cs-2.jpg</image:loc><image:caption>beyondmeatcs2</image:caption><image:title>beyondmeatcs2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported%20sitepage%20images/sustainability-in-vietnam-factsheet-thumbnail.jpg</image:loc><image:caption>sustainabilityinvietnamfactsheetthumbnail</image:caption><image:title>sustainabilityinvietnamfactsheetthumbnail</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Baby-Boomers.png</image:loc><image:caption>BabyBoomers</image:caption><image:title>BabyBoomers</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/valery-rabchenyuk-4uqqrQYdxQw-unsplash-scaled.jpg</image:loc><image:caption>valeryrabchenyuk4uqqrQYdxQwunsplashscaled</image:caption><image:title>valeryrabchenyuk4uqqrQYdxQwunsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-962105548%20(1).jpg</image:loc><image:caption>GettyImages9621055481</image:caption><image:title>GettyImages9621055481</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Global-call-outs-for-Sustainability-page-e1704752391668-1024x766.png</image:loc><image:caption>GlobalcalloutsforSustainabilitypagee17047523916681024x766</image:caption><image:title>GlobalcalloutsforSustainabilitypagee17047523916681024x766</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/ms-cs3.jpg</image:loc><image:caption>mscs3</image:caption><image:title>mscs3</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/kids-youth.png</image:loc><image:caption>kidsyouth</image:caption><image:title>kidsyouth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/auto.png</image:loc><image:caption>auto</image:caption><image:title>auto</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/iStock-2072804536.jpg</image:loc><image:caption>iStock2072804536</image:caption><image:title>iStock2072804536</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/mbs-cs-3.jpg</image:loc><image:caption>mbscs3</image:caption><image:title>mbscs3</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/food-beverage.png</image:loc><image:caption>foodbeverage</image:caption><image:title>foodbeverage</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/4-29-e1704751379138-1024x836.png</image:loc><image:caption>429e17047513791381024x836</image:caption><image:title>429e17047513791381024x836</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1882487541.jpg</image:loc><image:caption>GettyImages1882487541</image:caption><image:title>GettyImages1882487541</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/millennnials.png</image:loc><image:caption>millennnials</image:caption><image:title>millennnials</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/10-11-e1704739000285.png</image:loc><image:caption>1011e1704739000285</image:caption><image:title>1011e1704739000285</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported%20sitepage%20images/sustainability-in-japan-factsheet-thumbnail.jpg</image:loc><image:caption>sustainabilityinjapanfactsheetthumbnail</image:caption><image:title>sustainabilityinjapanfactsheetthumbnail</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/India.png</image:loc><image:caption>India</image:caption><image:title>India</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Banner-sustainability.png</image:loc><image:caption>Bannersustainability</image:caption><image:title>Bannersustainability</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/3-29-e1704741090380.png</image:loc><image:caption>329e1704741090380</image:caption><image:title>329e1704741090380</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/ms-cs2.jpg</image:loc><image:caption>mscs2</image:caption><image:title>mscs2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported%20sitepage%20images/PH.jpg</image:loc><image:caption>PH</image:caption><image:title>PH</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported%20sitepage%20images/Banner-1920-x-900-px-1.png</image:loc><image:caption>Banner1920x900px1</image:caption><image:title>Banner1920x900px1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/2-32-e1704751331258-1024x896.png</image:loc><image:caption>232e17047513312581024x896</image:caption><image:title>232e17047513312581024x896</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/e-commerce.png</image:loc><image:caption>ecommerce</image:caption><image:title>ecommerce</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Singapore.png</image:loc><image:caption>WISingapore</image:caption><image:title>WISingapore</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Thailand.png</image:loc><image:caption>WIThailand</image:caption><image:title>WIThailand</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/marina-sands-2-1024x1024.png</image:loc><image:caption>marinasands21024x1024</image:caption><image:title>marinasands21024x1024</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Gen-X.png</image:loc><image:caption>GenX</image:caption><image:title>GenX</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Gen-Z.png</image:loc><image:caption>GenZ</image:caption><image:title>GenZ</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/beyond-meat-cs-4.jpg</image:loc><image:caption>beyondmeatcs4</image:caption><image:title>beyondmeatcs4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported%20sitepage%20images/sustainability-in-china-factsheet-thumbnail.jpg</image:loc><image:caption>sustainabilityinchinafactsheetthumbnail</image:caption><image:title>sustainabilityinchinafactsheetthumbnail</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/6-27-1024x1024.png</image:loc><image:caption>6271024x1024</image:caption><image:title>6271024x1024</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/media.png</image:loc><image:caption>media</image:caption><image:title>media</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647.png</image:loc><image:caption>cta580x647</image:caption><image:title>cta580x647</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported%20sitepage%20images/sustainability-in-indonesia-factsheet-thumbnail.jpg</image:loc><image:caption>sustainabilityinindonesiafactsheetthumbnail</image:caption><image:title>sustainabilityinindonesiafactsheetthumbnail</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/baidu-cs-1.jpg</image:loc><image:caption>baiducs1</image:caption><image:title>baiducs1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported%20sitepage%20images/sustainability-in-india-factsheet-thumbnail.jpg</image:loc><image:caption>sustainabilityinindiafactsheetthumbnail</image:caption><image:title>sustainabilityinindiafactsheetthumbnail</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported%20sitepage%20images/sustainability-in-singapore-factsheet-thumbnail.jpg</image:loc><image:caption>sustainabilityinsingaporefactsheetthumbnail</image:caption><image:title>sustainabilityinsingaporefactsheetthumbnail</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/b2b.png</image:loc><image:caption>b2b</image:caption><image:title>b2b</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/animal-health.png</image:loc><image:caption>animalhealth</image:caption><image:title>animalhealth</image:title></image:image><lastmod>2025-10-23</lastmod></url><url><loc>https://kadence.com/knowledge/how-a-roof-colour-turned-into-a-masterclass-in-consumer-psychology/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1131397926.jpg</image:loc><image:caption>GettyImages1131397926</image:caption><image:title>GettyImages1131397926</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/How-millennials-are-champions-of-equality-2-1-1024x512-1.png</image:loc><image:caption>Howmillennialsarechampionsofequality211024x5121</image:caption><image:title>Howmillennialsarechampionsofequality211024x5121</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-1024x535.png</image:loc><image:caption>Submitaresearchbrief</image:caption><image:title>submitaresearchbrief41024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1351767347-1.jpg</image:loc><image:caption>GettyImages13517673471</image:caption><image:title>GettyImages13517673471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20190522-02Q2_PZ6AO2tjZO4Q32mD4Iw-scaled.jpg</image:loc><image:caption>2019052202Q2PZ6AO2tjZO4Q32mD4Iwscaled</image:caption><image:title>2019052202Q2PZ6AO2tjZO4Q32mD4Iwscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><lastmod>2025-10-23</lastmod></url><url><loc>https://kadence.com/knowledge/top-4-trends-set-to-disrupt-the-media-industry-in-2025-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Trend-5-Learn-about-the-growing-trend-of-sustainable-entertainment-1024x512.png</image:loc><image:caption>entertainmentmediatrends</image:caption><image:title>Trend5Learnaboutthegrowingtrendofsustainableentertainment1024x512</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages1162094164scaled</image:caption><image:title>GettyImages1162094164scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Top%204%20Trends%20Set%20to%20Disrupt%20the%20Media%20Industry%20in%202025.jpg</image:loc><image:caption>Top4TrendsSettoDisrupttheMediaIndustryin2025</image:caption><image:title>Top4TrendsSettoDisrupttheMediaIndustryin2025</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-857589534.jpg</image:loc><image:caption>GettyImages857589534</image:caption><image:title>GettyImages857589534</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-3-1024x535.png</image:loc><image:caption>DownloadourCredentials</image:caption><image:title>downloadagencycredentialsorbrochure31024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/what-is-conjoint-analysis/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/thisisengineering-raeng-DbLlKd8u2Rw-unsplash-scaled-1.jpg</image:loc><image:caption>thisisengineeringraengDbLlKd8u2Rwunsplashscaled1</image:caption><image:title>thisisengineeringraengDbLlKd8u2Rwunsplashscaled1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages1162094164scaled</image:caption><image:title>GettyImages1162094164scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972-2.jpg</image:loc><image:caption>GettyImages9101449722</image:caption><image:title>GettyImages9101449722</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/glenn-carstens-peters-npxXWgQ33ZQ-unsplash-scaled-2.jpg</image:loc><image:caption>glenncarstenspetersnpxXWgQ33ZQunsplashscaled2</image:caption><image:title>glenncarstenspetersnpxXWgQ33ZQunsplashscaled2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Kadence-Icon-380x380.png</image:loc><image:caption>KadenceIcon380x380</image:caption><image:title>KadenceIcon380x380</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><lastmod>2025-10-08</lastmod></url><url><loc>https://kadence.com/knowledge/the-role-of-market-research-in-product-package-design/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1219583078.jpg</image:loc><image:caption>GettyImages1219583078</image:caption><image:title>GettyImages1219583078</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/about-face-for-web.png</image:loc><image:caption>aboutfaceforweb</image:caption><image:title>aboutfaceforweb</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1324926609.jpg</image:loc><image:caption>GettyImages1324926609</image:caption><image:title>GettyImages1324926609</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1.jpg</image:loc><image:caption>20200129Header1</image:caption><image:title>20200129Header1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><lastmod>2025-09-19</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/insider-tips-for-conducting-effective-field-studies/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Consumers-are-taking-control-of-their-well-being-with-wearable-tech_-3-1-1024x535-Sep-19-2025-08-47-20-2604-PM.png</image:loc><image:caption>Consumersaretakingcontroloftheirwellbeingwithwearabletech311024x535Sep1920250847202604PM</image:caption><image:title>Consumersaretakingcontroloftheirwellbeingwithwearabletech311024x535Sep1920250847202604PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-39-1.png</image:loc><image:caption>Sampleforblogpost391</image:caption><image:title>Sampleforblogpost391</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972-2.jpg</image:loc><image:caption>GettyImages9101449722</image:caption><image:title>GettyImages9101449722</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1464787008-3.jpg</image:loc><image:caption>GettyImages14647870083</image:caption><image:title>GettyImages14647870083</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/7-1-1024x535-Sep-19-2025-08-34-52-4308-PM.png</image:loc><image:caption>711024x535Sep1920250834524308PM</image:caption><image:title>711024x535Sep1920250834524308PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1780092404-1-1.jpg</image:loc><image:caption>GettyImages178009240411</image:caption><image:title>GettyImages178009240411</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><lastmod>2025-09-29</lastmod></url><url><loc>https://kadence.com/ja/podcast/ep-22-unlocking-hidden-value-in-energy-with-ai/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Akash%20Sharma.jpeg</image:loc><image:caption>AkashSharma</image:caption><image:title>AkashSharma</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/Featured%20images/AI-podcast.png</image:loc><image:caption>AIpodcast</image:caption><image:title>AIpodcast</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/BL_elusive-consumer-cover-1000x432.png</image:loc><image:caption>BLelusiveconsumercover1000x432</image:caption><image:title>BLelusiveconsumercover1000x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><lastmod>2025-11-05</lastmod></url><url><loc>https://kadence.com/knowledge/beyond-the-box-how-packaging-shapes-consumer-choices-in-the-eco-conscious-marketplace/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1.jpg</image:loc><image:caption>20200129Header1</image:caption><image:title>20200129Header1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-43.png</image:loc><image:caption>Sampleforblogpost43</image:caption><image:title>Sampleforblogpost43</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Screen-Shot-2023-12-19-at-6_08_18-PM-1024x879.png</image:loc><image:caption>ScreenShot20231219at60818PM1024x879</image:caption><image:title>ScreenShot20231219at60818PM1024x879</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/11-1-1024x535-Sep-16-2025-10-22-18-7468-AM.png</image:loc><image:caption>1111024x535Sep1620251022187468AM</image:caption><image:title>1111024x535Sep1620251022187468AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Screen-Shot-2023-12-19-at-6_14_46-PM-1024x725.png</image:loc><image:caption>ScreenShot20231219at61446PM1024x725</image:caption><image:title>ScreenShot20231219at61446PM1024x725</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Screen-Shot-2023-12-19-at-6_17_05-PM.png</image:loc><image:caption>ScreenShot20231219at61705PM</image:caption><image:title>ScreenShot20231219at61705PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Screen-Shot-2023-12-19-at-6_16_22-PM-1024x563.png</image:loc><image:caption>ScreenShot20231219at61622PM1024x563</image:caption><image:title>ScreenShot20231219at61622PM1024x563</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Screen-Shot-2023-12-19-at-6_12_35-PM-1024x576.png</image:loc><image:caption>ScreenShot20231219at61235PM1024x576</image:caption><image:title>ScreenShot20231219at61235PM1024x576</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Screen-Shot-2023-12-19-at-6_10_35-PM.png</image:loc><image:caption>ScreenShot20231219at61035PM</image:caption><image:title>ScreenShot20231219at61035PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20190522-02Q2_PZ6AO2tjZO4Q32mD4Iw-scaled.jpg</image:loc><image:caption>2019052202Q2PZ6AO2tjZO4Q32mD4Iwscaled</image:caption><image:title>2019052202Q2PZ6AO2tjZO4Q32mD4Iwscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Screen-Shot-2023-12-19-at-6_15_28-PM-1024x299.png</image:loc><image:caption>ScreenShot20231219at61528PM1024x299</image:caption><image:title>ScreenShot20231219at61528PM1024x299</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Screen-Shot-2023-12-19-at-6_13_52-PM-1024x582.png</image:loc><image:caption>ScreenShot20231219at61352PM1024x582</image:caption><image:title>ScreenShot20231219at61352PM1024x582</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Screen-Shot-2023-12-19-at-6_11_28-PM-1024x341.png</image:loc><image:caption>ScreenShot20231219at61128PM1024x341</image:caption><image:title>ScreenShot20231219at61128PM1024x341</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><lastmod>2025-09-18</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/connecting-with-your-audience-how-sampling-enhances-market-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1470075185-1-2.jpg</image:loc><image:caption>GettyImages147007518512</image:caption><image:title>GettyImages147007518512</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-future-of-the-home-gym-2-1024x535-Sep-19-2025-02-33-56-6602-PM.png</image:loc><image:caption>Thefutureofthehomegym21024x535Sep1920250233566602PM</image:caption><image:title>Thefutureofthehomegym21024x535Sep1920250233566602PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-66-1.png</image:loc><image:caption>Sampleforblogpost661</image:caption><image:title>Sampleforblogpost661</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/adrianna-geo-_C2Rgp0GDn4-unsplash-scaled-e1621847384673.jpg</image:loc><image:caption>adriannageoC2Rgp0GDn4unsplashscalede1621847384673</image:caption><image:title>adriannageoC2Rgp0GDn4unsplashscalede1621847384673</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/5-16-1024x535-Sep-19-2025-02-33-28-9699-PM.png</image:loc><image:caption>5161024x535Sep1920250233289699PM</image:caption><image:title>5161024x535Sep1920250233289699PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972-2.jpg</image:loc><image:caption>GettyImages9101449722</image:caption><image:title>GettyImages9101449722</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><lastmod>2025-09-29</lastmod></url><url><loc>https://kadence.com/knowledge/what-makes-japans-social-media-feeds-so-quietly-distinct/</loc><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972.jpg</image:loc><image:caption>GettyImages910144972</image:caption><image:title>GettyImages910144972</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Most-Frequently-Used-Social-Media-Platforms-in-Japan-1024x576.png</image:loc><image:caption>MostFrequentlyUsedSocialMediaPlatformsinJapan1024x576</image:caption><image:title>MostFrequentlyUsedSocialMediaPlatformsinJapan1024x576</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/How-Social-Media-Time-Is-Spent-1024x576.png</image:loc><image:caption>HowSocialMediaTimeIsSpent1024x576</image:caption><image:title>HowSocialMediaTimeIsSpent1024x576</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Headers/WH_GettyImages-1388712748-500x500.jpg</image:loc><image:caption>WHGettyImages1388712748500x500</image:caption><image:title>WHGettyImages1388712748500x500</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Top-Information-Categories-by-Search-Tool-1024x576.png</image:loc><image:caption>TopInformationCategoriesbySearchTool1024x576</image:caption><image:title>TopInformationCategoriesbySearchTool1024x576</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2207736167.jpg</image:loc><image:caption>GettyImages2207736167</image:caption><image:title>GettyImages2207736167</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Public-Perceptions-of-Social-Media-1024x576.png</image:loc><image:caption>PublicPerceptionsofSocialMedia1024x576</image:caption><image:title>PublicPerceptionsofSocialMedia1024x576</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1351767347-1.jpg</image:loc><image:caption>GettyImages13517673471</image:caption><image:title>GettyImages13517673471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/chinese-new-year-what-does-the-festive-season-mean-for-brands/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1882487541.jpg</image:loc><image:caption>GettyImages1882487541</image:caption><image:title>GettyImages1882487541</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-638547772.jpg</image:loc><image:caption>GettyImages638547772</image:caption><image:title>GettyImages638547772</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1-1.jpg</image:loc><image:caption>20200129Header11</image:caption><image:title>20200129Header11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Amy%20Lo_202406_006.jpg</image:loc><image:caption>TPAmyLo202406006</image:caption><image:title>TPAmyLo202406006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_zEnd-1024x487-1.jpg</image:loc><image:caption>20200129zEnd1024x4871</image:caption><image:title>20200129zEnd1024x4871</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/siora-photography-cixohzDpNIo-unsplash-scaled.jpg</image:loc><image:caption>sioraphotographycixohzDpNIounsplashscaled</image:caption><image:title>sioraphotographycixohzDpNIounsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_zStatista_CNY-1.png</image:loc><image:caption>20200129zStatistaCNY1</image:caption><image:title>20200129zStatistaCNY1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_zCNY_Montage1-1024x410-1.jpg</image:loc><image:caption>20200129zCNYMontage11024x4101</image:caption><image:title>20200129zCNYMontage11024x4101</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><lastmod>2026-03-24</lastmod></url><url><loc>https://kadence.com/knowledge/feeling-good-powering-the-next-gen-of-fitness-and-medtech/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Untitled-550-%C3%97-700-px-236x300.jpg</image:loc><image:caption>FeelingGoodcoverimage</image:caption><image:title>Untitled550700px236x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Featured%20Images/GettyImages-1237011854.jpg</image:loc><image:caption>GettyImages1237011854</image:caption><image:title>GettyImages1237011854</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><lastmod>2025-10-06</lastmod></url><url><loc>https://kadence.com/ja/service/concept-validation/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Concept%20validation_1090x545.jpg</image:loc><image:caption>Conceptvalidation</image:caption><image:title>WIMConceptvalidation1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>KadenceChina</image:caption><image:title>WIMarticle88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogosvg392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogo288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>KadencePhilippinesofficeteam</image:caption><image:title>WIMPhilippinesOffice88x88008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>KadenceThailand</image:caption><image:title>WIMThailandOffice88x8811</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>KadenceUSAteamphoto</image:caption><image:title>WIMUSOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>KadenceChinaofficeteam</image:caption><image:title>WIMKadenceChina88x88001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UKoffice</image:caption><image:title>WIMUKOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLdiscoverchannellogo392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432.jpg</image:loc><image:caption>Plug</image:caption><image:title>WIMpaulhanaokaRJkKjLu8I9Iunsplash1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>KadenceVietnam</image:caption><image:title>WIMVietnamOffice15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>ashopinTokyoJapan</image:caption><image:title>WIMJapanOffice88x88007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-392x126.png</image:loc><image:caption>WLASALOGO2017392x126</image:caption><image:title>WLASALOGO2017392x126</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>KadenceSingaporeofficeteam</image:caption><image:title>WIMKadenceSingaporeoffice88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>KadenceIndiaofficeteam</image:caption><image:title>WIMIndiaOffice88x88002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>MarketresearchinAsia</image:caption><image:title>WIMPhilippinesOffice88x88009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WLMarsInclogo2019392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagersplayingsport</image:caption><image:title>WIMgirlsonwhiteredjerseyplayinghandgame1634652720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIMTestimonials3903x651001</image:caption><image:title>WIMTestimonials3903x651001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>KadenceIndonesiaofficeteam</image:caption><image:title>WIMIndonesiaOffice88x884</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>JapanTokyo</image:caption><image:title>WIMJapanOffice88x88006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL1200pxSamsungwordmarksvg144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>ConductingOnlineResearchinAsia2</image:caption><image:title>WIMConductingOnlineResearchinAsia2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>KadenceIndonesia</image:caption><image:title>WIMIndonesiaOffice88x885</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WLBridgestonelogo288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIMTestimonials3304x304002</image:caption><image:title>WIMTestimonials3304x304002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>KadenceIndia</image:caption><image:title>WIMIndiaOffice88x88003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>KadenceUKofficeteam</image:caption><image:title>WIMUKOffice88x8813</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>BenefitTick</image:caption><image:title>WIiconbenefittick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Havells_Logo.svg-364x240.png</image:loc><image:caption>Havells</image:caption><image:title>WL1200pxHavellsLogosvg364x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premiumhomeappliancesfridgewashingmachine</image:caption><image:title>WIMPremiumhomeappliancesfridgewashingmachine</image:title></image:image><lastmod>2025-10-02</lastmod></url><url><loc>https://kadence.com/en-us/sector/telecommunications/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>KadenceUSAteamphoto</image:caption><image:title>WIMUSOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>KadenceVietnam</image:caption><image:title>WIMVietnamOffice15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>KadenceInternationalisHighlyCommendedforGlobalAgencyofTheYear</image:caption><image:title>WIMGlobalAgencycop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2020</image:caption><image:title>WIMAOTYcrop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Unilever-food-solutions-300x113.png</image:loc><image:caption>unileverfoodsolutions</image:caption><image:title>WLUnileverfoodsolutions300x113</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/bloomberg%20logo.png</image:loc><image:caption>bloomberglogo</image:caption><image:title>bloomberglogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/marketing-interactive-agency-of-the-year-2021-gold-432x432-1.jpg</image:loc><image:caption>marketinginteractiveagencyoftheyear2021gold432x4321</image:caption><image:title>marketinginteractiveagencyoftheyear2021gold432x4321</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_Telecomms.svg</image:loc><image:caption>ICTelecomms</image:caption><image:title>ICTelecomms</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>QuirksSupplieroftheYearKadenceInternational</image:caption><image:title>WIMQuirkAwards1881216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/AOTY_MR1-432x432-1.jpg</image:loc><image:caption>AOTYMR1432x4321</image:caption><image:title>AOTYMR1432x4321</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>KadenceSingaporeofficeteam</image:caption><image:title>WIMKadenceSingaporeoffice88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL1200pxSamsungwordmarksvg144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wallstreetjournallogo</image:caption><image:title>wallstreetjournallogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UKoffice</image:caption><image:title>WIMUKOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>KadenceIndonesia</image:caption><image:title>WIMIndonesiaOffice88x885</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premiumhomeappliancesfridgewashingmachine</image:caption><image:title>WIMPremiumhomeappliancesfridgewashingmachine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>KadenceInternationalMarketResearchAgencyoftheYearSingapore</image:caption><image:title>WIMOptimizedimage131216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Telecommunications-1090x545.png</image:loc><image:caption>Telecommunications</image:caption><image:title>WIMTelecommunications1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLdiscoverchannellogo392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WLMarsInclogo2019392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRSOpperationsAwardsTrophy</image:caption><image:title>WIPmrsoppies2216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>KadenceChina</image:caption><image:title>WIMarticle88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Finalist-logo-LARGE-432x432-1.jpg</image:loc><image:caption>FinalistlogoLARGE432x4321</image:caption><image:title>FinalistlogoLARGE432x4321</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>KadenceIndiaofficeteam</image:caption><image:title>WIMIndiaOffice88x88002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>JapanTokyo</image:caption><image:title>WIMJapanOffice88x88006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIMTestimonials3903x651001</image:caption><image:title>WIMTestimonials3903x651001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_wallstreetjournal-logo-217x120.png</image:loc><image:caption>WSJ</image:caption><image:title>WLwallstreetjournallogo217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>KadenceThailand</image:caption><image:title>WIMThailandOffice88x8811</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>KadenceUKofficeteam</image:caption><image:title>WIMUKOffice88x8813</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>BestDataCollectionFinalistMarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMBestDataCollection216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Untitled-design_580x580.png</image:loc><image:caption>WIMUntitleddesign580x580</image:caption><image:title>WIMUntitleddesign580x580</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>KadencePhilippinesofficeteam</image:caption><image:title>WIMPhilippinesOffice88x88008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>KadenceChinaofficeteam</image:caption><image:title>WIMKadenceChina88x88001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Janine-Michalek.png</image:loc><image:caption>JanineMichalek</image:caption><image:title>JanineMichalek</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogosvg392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIMchuttersnapmfo1E7omzkunsplash720x216</image:caption><image:title>WIMchuttersnapmfo1E7omzkunsplash720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>KadenceIndia</image:caption><image:title>WIMIndiaOffice88x88003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/JOE_4394-1-432x432-1.jpg</image:loc><image:caption>JOE43941432x4321</image:caption><image:title>JOE43941432x4321</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogo288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>KadenceIndonesiaofficeteam</image:caption><image:title>WIMIndonesiaOffice88x884</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>ashopinTokyoJapan</image:caption><image:title>WIMJapanOffice88x88007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>MarketresearchinAsia</image:caption><image:title>WIMPhilippinesOffice88x88009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIMTestimonials3304x304002</image:caption><image:title>WIMTestimonials3304x304002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:caption><image:title>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:title></image:image><lastmod>2025-10-03</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-new-price-equation-brands-must-solve/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-153385330-1.jpg</image:loc><image:caption>GettyImages1533853301</image:caption><image:title>GettyImages1533853301</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-4b.png</image:loc><image:caption>DownloadourAgencyCredentials</image:caption><image:title>downloadagencycredentialsorbrochure4b</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1321462048-1.jpg</image:loc><image:caption>GettyImages13214620481</image:caption><image:title>GettyImages13214620481</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Auto-Automotive-personas-1-1024x535.png</image:loc><image:caption>typesofautomotivepersonas</image:caption><image:title>AutoAutomotivepersonas11024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2205287812.jpg</image:loc><image:caption>GettyImages2205287812</image:caption><image:title>GettyImages2205287812</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><lastmod>2025-10-29</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-vietnams-millennials-and-gen-z-are-redefining-progress-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200604_04VNstephane-vermeulin-dh0oMS-W8Pw-unsplash-scaled-1.jpg</image:loc><image:caption>2020060404VNstephanevermeulindh0oMSW8Pwunsplashscaled1</image:caption><image:title>2020060404VNstephanevermeulindh0oMSW8Pwunsplashscaled1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-84-2.png</image:loc><image:caption>Sampleforblogpost842</image:caption><image:title>Sampleforblogpost842</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-crcredentials-or-brochure-1-1024x535-Sep-19-2025-07-01-27-8353-PM.png</image:loc><image:caption>downloadagencycrcredentialsorbrochure11024x535Sep1920250701278353PM</image:caption><image:title>downloadagencycrcredentialsorbrochure11024x535Sep1920250701278353PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Banner-luxury-travel-study.png</image:loc><image:caption>Bannerluxurytravelstudy</image:caption><image:title>Bannerluxurytravelstudy</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-86-1.png</image:loc><image:caption>CopyofSampleforblogpost861</image:caption><image:title>CopyofSampleforblogpost861</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><lastmod>2025-09-29</lastmod></url><url><loc>https://kadence.com/en-us/office/market-research-in-china/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216.jpg</image:loc><image:caption>WIMdebbyhudsonjcc8sxK2Adwunsplash1720x216</image:caption><image:title>WIMdebbyhudsonjcc8sxK2Adwunsplash1720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_puzzle.svg</image:loc><image:caption>puzzle</image:caption><image:title>WIpuzzle</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611-814x372.jpg</image:loc><image:caption>WIMclaybankshwLAI5lRhdMunsplash1e1614876480611814x372</image:caption><image:title>WIMclaybankshwLAI5lRhdMunsplash1e1614876480611814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_annie-spratt-0cPSKUEANqU-unsplash-1440x432.jpg</image:loc><image:caption>WIManniespratt0cPSKUEANqUunsplash1440x432</image:caption><image:title>WIManniespratt0cPSKUEANqUunsplash1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>ConductingOnlineResearchinAsia2</image:caption><image:title>WIMConductingOnlineResearchinAsia2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_India_407x186.jpg</image:loc><image:caption>MarketresearchinIndia</image:caption><image:title>WIMIndia407x186</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WICustomerAndMarket</image:caption><image:title>WICustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_interaction.svg</image:loc><image:caption>interaction</image:caption><image:title>WIinteraction</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WIInsightActivation</image:caption><image:title>WIInsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_location-1.svg</image:loc><image:caption>WIlocation1</image:caption><image:title>WIlocation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/yoodo_gobear.png</image:loc><image:caption>yoodogobear</image:caption><image:title>yoodogobear</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-814x372.jpg</image:loc><image:caption>WIManastasiadulgierQboRVYU6sfQunsplash1814x372</image:caption><image:title>WIManastasiadulgierQboRVYU6sfQunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_chat.svg</image:loc><image:caption>chat</image:caption><image:title>WIchat</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WIFieldworkServices</image:caption><image:title>WIFieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WIBrandAndAdvertising</image:caption><image:title>WIBrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_global.svg</image:loc><image:caption>WIglobal</image:caption><image:title>WIglobal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_edward-he-uKyzXEc2k_s-unsplash-1-2180x1090.jpg</image:loc><image:caption>edwardheuKyzXEc2ksunsplash12180x1090</image:caption><image:title>WHedwardheuKyzXEc2ksunsplash12180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/WH_Market%20research%20in%20Asia%20%E2%80%93%20our%20capabilities.jpg</image:loc><image:caption>WHMarketresearchinAsiaourcapabilities</image:caption><image:title>WHMarketresearchinAsiaourcapabilities</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premiumhomeappliancesfridgewashingmachine</image:caption><image:title>WIMPremiumhomeappliancesfridgewashingmachine</image:title></image:image><lastmod>2025-10-03</lastmod></url><url><loc>https://kadence.com/en-us/case-study/validating-an-internal-brand-proposition-for-smus-post-graduate-programme/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>ConductingOnlineResearchinAsia2</image:caption><image:title>WIMConductingOnlineResearchinAsia2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_logo-d-smu.svg</image:loc><image:caption>WLlogodsmu</image:caption><image:title>WLlogodsmu</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Education-1000x1000.jpg</image:loc><image:caption>Education1000x1000</image:caption><image:title>Education1000x1000</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><lastmod>2025-10-23</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-brands-appeal-to-the-eco-conscious-traveler/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-595352482-2.jpg</image:loc><image:caption>GettyImages5953524822</image:caption><image:title>GettyImages5953524822</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1370432427-2.jpg</image:loc><image:caption>GettyImages13704324272</image:caption><image:title>GettyImages13704324272</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20191003_Green_brick.jpg</image:loc><image:caption>20191003Greenbrick</image:caption><image:title>20191003Greenbrick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1307361584-1.jpg</image:loc><image:caption>GettyImages13073615841</image:caption><image:title>GettyImages13073615841</image:title></image:image><lastmod>2025-10-08</lastmod></url><url><loc>https://kadence.com/podcast/ep-11-deciphering-healthcares-cryptic-senior-consumers-with-dr-justin-barclay/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/About%20Our%20Guest%20Images/1646190411254.jpeg</image:loc><image:caption>1646190411254</image:caption><image:title>1646190411254</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/Featured%20images/EPISODE-X-10.png</image:loc><image:caption>EPISODEX10</image:caption><image:title>EPISODEX10</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/BL_elusive-consumer-cover-1000x432.png</image:loc><image:caption>BLelusiveconsumercover1000x432</image:caption><image:title>BLelusiveconsumercover1000x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><lastmod>2025-10-02</lastmod></url><url><loc>https://kadence.com/knowledge/the-asian-consumer-4-key-trends-for-the-next-normal/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/samsung%20logo.png</image:loc><image:caption>samsunglogo</image:caption><image:title>samsunglogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/closeup-young-asian-women-using-the-smart-mobile-p-2021-08-30-12-16-01-utc-scaled.jpg</image:loc><image:caption>closeupyoungasianwomenusingthesmartmobilep20210830121601utcscaled</image:caption><image:title>closeupyoungasianwomenusingthesmartmobilep20210830121601utcscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/icon_unilever.png</image:loc><image:caption>iconunilever</image:caption><image:title>iconunilever</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/young-asian-woman-with-shopping-bags-on-yellow-bac-2021-10-07-20-32-11-utc-200x300.jpg</image:loc><image:caption>youngasianwomanwithshoppingbagsonyellowbac20211007203211utc200x300</image:caption><image:title>youngasianwomanwithshoppingbagsonyellowbac20211007203211utc200x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_288x83.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars288x83</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported%20sitepage%20images/BL_15-Three-Front-Pages-527x600.png</image:loc><image:caption>BL15ThreeFrontPages527x600</image:caption><image:title>BL15ThreeFrontPages527x600</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogosvg392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/service/stakeholder-engagement-in-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogo288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>KadenceIndiaofficeteam</image:caption><image:title>WIMIndiaOffice88x88002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLdiscoverchannellogo392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>KadenceIndonesiaofficeteam</image:caption><image:title>WIMIndonesiaOffice88x884</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/market-research-us.jpg</image:loc><image:caption>marketresearchus</image:caption><image:title>marketresearchus</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>KadenceChina</image:caption><image:title>WIMarticle88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-vietnam.png</image:loc><image:caption>KadenceVietnamofficeteam</image:caption><image:title>officevietnam</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WIM_Vital%20Strategies_720x216.jpg</image:loc><image:caption>VitalStrategies</image:caption><image:title>WIMVitalStrategies720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>KadenceSingaporeofficeteam</image:caption><image:title>WIMKadenceSingaporeoffice88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>MarketresearchinAsia</image:caption><image:title>WIMPhilippinesOffice88x88009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>KadenceUKofficeteam</image:caption><image:title>WIMUKOffice88x8813</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagersplayingsport</image:caption><image:title>WIMgirlsonwhiteredjerseyplayinghandgame1634652720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UKoffice</image:caption><image:title>WIMUKOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIMTestimonials3304x304002</image:caption><image:title>WIMTestimonials3304x304002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Stakeholder_1090x545.jpg</image:loc><image:caption>Stakeholderengagementinresearch</image:caption><image:title>WIMStakeholder1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-philippines-88x88.jpg</image:loc><image:caption>officephilippines88x88</image:caption><image:title>officephilippines88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>KadenceIndonesia</image:caption><image:title>WIMIndonesiaOffice88x885</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WLBridgestonelogo288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>KadenceIndia</image:caption><image:title>WIMIndiaOffice88x88003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WLASALOGO2017144x46</image:caption><image:title>WLASALOGO2017144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>KadenceUSAteamphoto</image:caption><image:title>WIMUSOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIMTestimonials3903x651001</image:caption><image:title>WIMTestimonials3903x651001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432.jpg</image:loc><image:caption>Plug</image:caption><image:title>WIMpaulhanaokaRJkKjLu8I9Iunsplash1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/WIM_Run-Workshops-Research-Into-Action.png</image:loc><image:caption>Workshopsactivation</image:caption><image:title>WIMRunWorkshopsResearchIntoAction</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>ashopinTokyoJapan</image:caption><image:title>WIMJapanOffice88x88007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Havells_Logo.svg-364x240.png</image:loc><image:caption>Havells</image:caption><image:title>WL1200pxHavellsLogosvg364x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>BenefitTick</image:caption><image:title>WIiconbenefittick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL1200pxSamsungwordmarksvg144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>KadenceThailand</image:caption><image:title>WIMThailandOffice88x8811</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>KadenceChinaofficeteam</image:caption><image:title>WIMKadenceChina88x88001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>JapanTokyo</image:caption><image:title>WIMJapanOffice88x88006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/vital-strategies-logo.png</image:loc><image:caption>vitalstrategieslogo</image:caption><image:title>vitalstrategieslogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WLMarsInclogo2019392x112</image:title></image:image><lastmod>2025-09-30</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/unlocking-indonesias-healthcare-potential-through-online-pharmacies-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/About-face_social-media-_About-face-1-04-2-1024x535.png</image:loc><image:caption>beautytrends</image:caption><image:title>AboutfacesocialmediaAboutface10421024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200604_03download-1-1.jpg</image:loc><image:caption>2020060403download11</image:caption><image:title>2020060403download11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-2-1024x535-Sep-19-2025-08-21-06-0008-PM.png</image:loc><image:caption>downloadagencycredentialsorbrochure21024x535Sep1920250821060008PM</image:caption><image:title>downloadagencycredentialsorbrochure21024x535Sep1920250821060008PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1447360168-1.jpg</image:loc><image:caption>GettyImages14473601681</image:caption><image:title>GettyImages14473601681</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1181405477.jpg</image:loc><image:caption>GettyImages1181405477</image:caption><image:title>GettyImages1181405477</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20191003_Green_brick.jpg</image:loc><image:caption>20191003Greenbrick</image:caption><image:title>20191003Greenbrick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Randy%20Fajrian.jpeg</image:loc><image:caption>RandyFajrian</image:caption><image:title>RandyFajrian</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><lastmod>2025-11-07</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/biometrics-in-market-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1139733438-scaled-2.jpg</image:loc><image:caption>GettyImages1139733438scaled2</image:caption><image:title>GettyImages1139733438scaled2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535.png</image:loc><image:caption>submityourbrief</image:caption><image:title>submitaresearchbrief21024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages1162094164scaled</image:caption><image:title>GettyImages1162094164scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972-2.jpg</image:loc><image:caption>GettyImages9101449722</image:caption><image:title>GettyImages9101449722</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Trend-5-Learn-about-the-growing-trend-of-sustainable-entertainment-1024x512.png</image:loc><image:caption>entertainmentmediatrends</image:caption><image:title>Trend5Learnaboutthegrowingtrendofsustainableentertainment1024x512</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200604-08empty-concrete-tunnel-through-mosque-1007431-1.jpg</image:loc><image:caption>2020060408emptyconcretetunnelthroughmosque10074311</image:caption><image:title>2020060408emptyconcretetunnelthroughmosque10074311</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><lastmod>2026-01-30</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/are-brands-ready-for-conversational-ai/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Dom-Conversational-AI-Ordering-System.png</image:loc><image:caption>DomConversationalAIOrderingSystem</image:caption><image:title>DomConversationalAIOrderingSystem</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1181405477.jpg</image:loc><image:caption>GettyImages1181405477</image:caption><image:title>GettyImages1181405477</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-2b-1024x535.png</image:loc><image:caption>DownloadourAgencyCredentials</image:caption><image:title>downloadagencycredentialsorbrochure2b1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Dom-ordering-system-from-Dominos.png</image:loc><image:caption>DomorderingsystemfromDominos</image:caption><image:title>DomorderingsystemfromDominos</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-100.png</image:loc><image:caption>CopyofSampleforblogpost100</image:caption><image:title>CopyofSampleforblogpost100</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1305487364-1-1.jpg</image:loc><image:caption>GettyImages130548736411</image:caption><image:title>GettyImages130548736411</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Why-millennials-of-today-value-content-with-purpose-1-1024x512.png</image:loc><image:caption>Whymillennialsoftodayvaluecontentwithpurpose</image:caption><image:title>Whymillennialsoftodayvaluecontentwithpurpose11024x512</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><lastmod>2025-10-30</lastmod></url><url><loc>https://kadence.com/service/market-sizing/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIMTestimonials3304x304002</image:caption><image:title>WIMTestimonials3304x304002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>KadenceUSAteamphoto</image:caption><image:title>WIMUSOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>JapanTokyo</image:caption><image:title>WIMJapanOffice88x88006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>KadenceChinaofficeteam</image:caption><image:title>WIMKadenceChina88x88001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_logo-d-smu.svg</image:loc><image:caption>WLlogodsmu</image:caption><image:title>WLlogodsmu</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1425794015.jpg</image:loc><image:caption>GettyImages1425794015</image:caption><image:title>GettyImages1425794015</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>KadenceThailand</image:caption><image:title>WIMThailandOffice88x8811</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WLBridgestonelogo288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-vietnam.png</image:loc><image:caption>KadenceVietnamofficeteam</image:caption><image:title>officevietnam</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>KadenceIndonesia</image:caption><image:title>WIMIndonesiaOffice88x885</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported%20sitepage%20images/GettyImages-1408214577-720x216.jpg</image:loc><image:caption>GettyImages1408214577720x216</image:caption><image:title>GettyImages1408214577720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>KadenceChina</image:caption><image:title>WIMarticle88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>KadenceIndiaofficeteam</image:caption><image:title>WIMIndiaOffice88x88002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Template-Sample-for-blog-post-11.png</image:loc><image:caption>TemplateSampleforblogpost11</image:caption><image:title>TemplateSampleforblogpost11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>BenefitTick</image:caption><image:title>WIiconbenefittick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UKoffice</image:caption><image:title>WIMUKOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Education-1440x432.jpg</image:loc><image:caption>WIMEducation1440x432</image:caption><image:title>WIMEducation1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIMTestimonials3903x651001</image:caption><image:title>WIMTestimonials3903x651001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>KadenceIndia</image:caption><image:title>WIMIndiaOffice88x88003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL1200pxSamsungwordmarksvg144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>KadenceIndonesiaofficeteam</image:caption><image:title>WIMIndonesiaOffice88x884</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>KadenceSingaporeofficeteam</image:caption><image:title>WIMKadenceSingaporeoffice88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432.jpg</image:loc><image:caption>Plug</image:caption><image:title>WIMpaulhanaokaRJkKjLu8I9Iunsplash1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Market%20Sizing_1090x545.jpg</image:loc><image:caption>MarketSizing</image:caption><image:title>WIMMarketSizing1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>ConductingOnlineResearchinAsia2</image:caption><image:title>WIMConductingOnlineResearchinAsia2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>ashopinTokyoJapan</image:caption><image:title>WIMJapanOffice88x88007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogo288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-philippines-88x88.jpg</image:loc><image:caption>officephilippines88x88</image:caption><image:title>officephilippines88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLdiscoverchannellogo392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/charles-deluvio-GlavtG-umzE-unsplash-scaled.jpg</image:loc><image:caption>charlesdeluvioGlavtGumzEunsplashscaled</image:caption><image:title>charlesdeluvioGlavtGumzEunsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WLMarsInclogo2019392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/market-research-us.jpg</image:loc><image:caption>marketresearchus</image:caption><image:title>marketresearchus</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>MarketresearchinAsia</image:caption><image:title>WIMPhilippinesOffice88x88009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Havells_Logo.svg-364x240.png</image:loc><image:caption>Havells</image:caption><image:title>WL1200pxHavellsLogosvg364x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogosvg392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premiumhomeappliancesfridgewashingmachine</image:caption><image:title>WIMPremiumhomeappliancesfridgewashingmachine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>KadenceUKofficeteam</image:caption><image:title>WIMUKOffice88x8813</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><lastmod>2025-10-03</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/a-day-in-the-life-of-a-fieldwork-market-researcher/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/5-16-1024x535-Sep-19-2025-08-04-18-2511-PM.png</image:loc><image:caption>5161024x535Sep1920250804182511PM</image:caption><image:title>5161024x535Sep1920250804182511PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-1024x535-Sep-19-2025-08-03-15-8418-PM.png</image:loc><image:caption>11024x535Sep1920250803158418PM</image:caption><image:title>11024x535Sep1920250803158418PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972-2.jpg</image:loc><image:caption>GettyImages9101449722</image:caption><image:title>GettyImages9101449722</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-4-Sep-19-2025-08-54-27-8351-PM.png</image:loc><image:caption>downloadagencycredentialsorbrochure4Sep1920250854278351PM</image:caption><image:title>downloadagencycredentialsorbrochure4Sep1920250854278351PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-81-1.png</image:loc><image:caption>CopyofSampleforblogpost811</image:caption><image:title>CopyofSampleforblogpost811</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-39-1.png</image:loc><image:caption>Sampleforblogpost391</image:caption><image:title>Sampleforblogpost391</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><lastmod>2026-01-28</lastmod></url><url><loc>https://kadence.com/en-us/service/sensory-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>KadenceIndonesiaofficeteam</image:caption><image:title>WIMIndonesiaOffice88x884</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLdiscoverchannellogo392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>KadencePhilippinesofficeteam</image:caption><image:title>WIMPhilippinesOffice88x88008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_adam-wilson-I2f5BbeXPVY-unsplash-scaled-720x216.jpg</image:loc><image:caption>WIMadamwilsonI2f5BbeXPVYunsplashscaled720x216</image:caption><image:title>WIMadamwilsonI2f5BbeXPVYunsplashscaled720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>KadenceChina</image:caption><image:title>WIMarticle88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>JapanTokyo</image:caption><image:title>WIMJapanOffice88x88006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogo288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Concerned-Consumer_580x578.png</image:loc><image:caption>ConcernedConsumer</image:caption><image:title>WIMConcernedConsumer580x578</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIMchuttersnapmfo1E7omzkunsplash720x216</image:caption><image:title>WIMchuttersnapmfo1E7omzkunsplash720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WLBridgestonelogo288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>KadenceIndonesia</image:caption><image:title>WIMIndonesiaOffice88x885</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>ashopinTokyoJapan</image:caption><image:title>WIMJapanOffice88x88007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-83-1.png</image:loc><image:caption>Sampleforblogpost831</image:caption><image:title>Sampleforblogpost831</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Asahi_logo.svg-144x56.png</image:loc><image:caption>Asahi</image:caption><image:title>WLAsahilogosvg144x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>KadenceVietnam</image:caption><image:title>WIMVietnamOffice15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>KadenceIndia</image:caption><image:title>WIMIndiaOffice88x88003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>KadenceUSAteamphoto</image:caption><image:title>WIMUSOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-2186716143-2.jpg</image:loc><image:caption>GettyImages21867161432</image:caption><image:title>GettyImages21867161432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>KadenceIndiaofficeteam</image:caption><image:title>WIMIndiaOffice88x88002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1864355711-2.jpg</image:loc><image:caption>GettyImages18643557112</image:caption><image:title>GettyImages18643557112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL1200pxSamsungwordmarksvg144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIMTestimonials3903x651001</image:caption><image:title>WIMTestimonials3903x651001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WLMarsInclogo2019392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIMTestimonials3304x304002</image:caption><image:title>WIMTestimonials3304x304002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Taste-test-sensory-research_1090x545.jpg</image:loc><image:caption>Tastetestsensoryresearch</image:caption><image:title>WIMTastetestsensoryresearch1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UKoffice</image:caption><image:title>WIMUKOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_light-trails-on-highway-at-night-315938-1440x432.jpg</image:loc><image:caption>CarsonHighwayatNight</image:caption><image:title>WIMlighttrailsonhighwayatnight3159381440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/Mitsubishi.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>BenefitTick</image:caption><image:title>WIiconbenefittick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>KadenceSingaporeofficeteam</image:caption><image:title>WIMKadenceSingaporeoffice88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>KadenceChinaofficeteam</image:caption><image:title>WIMKadenceChina88x88001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>MarketresearchinAsia</image:caption><image:title>WIMPhilippinesOffice88x88009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>KadenceUKofficeteam</image:caption><image:title>WIMUKOffice88x8813</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>KadenceThailand</image:caption><image:title>WIMThailandOffice88x8811</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/icon_unilever.png</image:loc><image:caption>iconunilever</image:caption><image:title>iconunilever</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><lastmod>2025-09-27</lastmod></url><url><loc>https://kadence.com/knowledge/fast-food-enters-the-subscription-era-as-brands-bet-on-customer-loyalty/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-Rise-of-Fast-Food-Subscriptions.png</image:loc><image:caption>TheRiseofFastFoodSubscriptions</image:caption><image:title>TheRiseofFastFoodSubscriptions</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1.jpg</image:loc><image:caption>20200129Header1</image:caption><image:title>20200129Header1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-12.png</image:loc><image:caption>CopyofSampleforblogpost12</image:caption><image:title>CopyofSampleforblogpost12</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/admin-ajax%20(7).jpg</image:loc><image:caption>adminajax7</image:caption><image:title>adminajax7</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2.png</image:loc><image:caption>submitaresearchbrief2</image:caption><image:title>submitaresearchbrief2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1351767347-1.jpg</image:loc><image:caption>GettyImages13517673471</image:caption><image:title>GettyImages13517673471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Revenue-Uplift-from-Loyalty-Subscription-Programs.png</image:loc><image:caption>RevenueUpliftfromLoyaltySubscriptionPrograms</image:caption><image:title>RevenueUpliftfromLoyaltySubscriptionPrograms</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-Modern-Plate-1.png</image:loc><image:caption>TheModernPlate1</image:caption><image:title>TheModernPlate1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/from-west-to-east-unraveling-the-secrets-of-market-entry-into-asia/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V1-1024x536-Sep-19-2025-06-49-30-0539-PM.png</image:loc><image:caption>GENZGenZV11024x536Sep1920250649300539PM</image:caption><image:title>GENZGenZV11024x536Sep1920250649300539PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-2-1-1024x535-Sep-19-2025-06-27-15-9995-PM.png</image:loc><image:caption>1211024x535Sep1920250627159995PM</image:caption><image:title>1211024x535Sep1920250627159995PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Sample%20for%20blog%20post%20%20(3).png</image:loc><image:caption>Sampleforblogpost3</image:caption><image:title>Sampleforblogpost3</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-185473121-2.jpg</image:loc><image:caption>GettyImages1854731212</image:caption><image:title>GettyImages1854731212</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/siora-photography-cixohzDpNIo-unsplash-scaled.jpg</image:loc><image:caption>sioraphotographycixohzDpNIounsplashscaled</image:caption><image:title>sioraphotographycixohzDpNIounsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><lastmod>2025-09-30</lastmod></url><url><loc>https://kadence.com/knowledge/from-hawker-centers-to-haute-cuisine-gastronomys-role-in-singapores-brand-image/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1321462048-1.jpg</image:loc><image:caption>GettyImages13214620481</image:caption><image:title>GettyImages13214620481</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1351767347-1.jpg</image:loc><image:caption>GettyImages13517673471</image:caption><image:title>GettyImages13517673471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Pet-owner-Personas-Cover-Page-1-1024x576-1.png</image:loc><image:caption>PetownerPersonasCoverPage11024x5761</image:caption><image:title>PetownerPersonasCoverPage11024x5761</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-16.png</image:loc><image:caption>CopyofSampleforblogpost16</image:caption><image:title>CopyofSampleforblogpost16</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-2024-07-01T103944_383-1.png</image:loc><image:caption>Sampleforblogpost20240701T1039443831</image:caption><image:title>Sampleforblogpost20240701T1039443831</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-4b-1024x535-Sep-11-2025-08-38-37-8528-PM.png</image:loc><image:caption>downloadagencycredentialsorbrochure4b1024x535Sep1120250838378528PM</image:caption><image:title>downloadagencycredentialsorbrochure4b1024x535Sep1120250838378528PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><lastmod>2025-09-19</lastmod></url><url><loc>https://kadence.com/en-us/office/market-research-agency-vancouver</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090.jpg</image:loc><image:caption>WIMphotoofpeopleleaningonwoodentable31846142180x1090</image:caption><image:title>WIMphotoofpeopleleaningonwoodentable31846142180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wallstreetjournallogo</image:caption><image:title>wallstreetjournallogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>BestDataCollectionFinalistMarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMBestDataCollection216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090.jpg</image:loc><image:caption>WHshanelahiDDiLYtF88wunsplashscaled2180x1090</image:caption><image:title>WHshanelahiDDiLYtF88wunsplashscaled2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>KadenceInternationalMarketResearchAgencyoftheYearSingapore</image:caption><image:title>WIMOptimizedimage131216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:caption><image:title>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>QuirksSupplieroftheYearKadenceInternational</image:caption><image:title>WIMQuirkAwards1881216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagersplayingsport</image:caption><image:title>WIMgirlsonwhiteredjerseyplayinghandgame1634652720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WLASALOGO2017144x46</image:caption><image:title>WLASALOGO2017144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611.jpg</image:loc><image:caption>WHclaybankshwLAI5lRhdMunsplash1e1614876480611</image:caption><image:title>WHclaybankshwLAI5lRhdMunsplash1e1614876480611</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WIBrandAndAdvertising</image:caption><image:title>WIBrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2020</image:caption><image:title>WIMAOTYcrop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>MarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMmrsoppies216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WIProductDevelopment</image:caption><image:title>WIProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>KadenceInternationalisHighlyCommendedforGlobalAgencyofTheYear</image:caption><image:title>WIMGlobalAgencycop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WIInsightActivation</image:caption><image:title>WIInsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>MarketingInteractiveAgencyoftheYearWinnerGold2021</image:caption><image:title>WIMmarketinginteractiveagencyoftheyear2021gold216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WHanastasiadulgierQboRVYU6sfQunsplash12180x1090</image:caption><image:title>WHanastasiadulgierQboRVYU6sfQunsplash12180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wallstreetjournal-logo-217x120.png</image:loc><image:caption>wallstreetjournallogo217x120</image:caption><image:title>wallstreetjournallogo217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ESOMAR-Congress-2023-Winner-216x216.jpg</image:loc><image:caption>WIMESOMARCongress2023Winner216x216</image:caption><image:title>WIMESOMARCongress2023Winner216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIMchuttersnapmfo1E7omzkunsplash720x216</image:caption><image:title>WIMchuttersnapmfo1E7omzkunsplash720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRSOpperationsAwardsTrophy</image:caption><image:title>WIPmrsoppies2216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2021</image:caption><image:title>WIMAOTYMR1216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WICustomerAndMarket</image:caption><image:title>WICustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>KadenceteamcollectingAgencyoftheYearaward</image:caption><image:title>WIMJOE43941216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:caption><image:title>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURAInnovationoftheYearaward</image:caption><image:title>WIMFinalistlogoLARGE216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WIFieldworkServices</image:caption><image:title>WIFieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIMedwardheuKyzXEc2ksunsplash1814x372</image:caption><image:title>WIMedwardheuKyzXEc2ksunsplash1814x372</image:title></image:image><lastmod>2026-03-02</lastmod></url><url><loc>https://kadence.com/ja/services-category/customer-and-market-understanding/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerUnderstanding.svg</image:loc><image:caption>WICustomerUnderstanding</image:caption><image:title>WICustomerUnderstanding</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerSatisfaction.svg</image:loc><image:caption>WICustomerSatisfaction</image:caption><image:title>WICustomerSatisfaction</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>KadenceIndia</image:caption><image:title>WIMIndiaOffice88x88003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIMTestimonials3304x304002</image:caption><image:title>WIMTestimonials3304x304002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/WH_hero-Customer-Service.jpg</image:loc><image:caption>WHheroCustomerService</image:caption><image:title>WHheroCustomerService</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WICustomerAndMarket</image:caption><image:title>WICustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WLMarsInclogo2019392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Havells_Logo.svg-364x240.png</image:loc><image:caption>Havells</image:caption><image:title>WL1200pxHavellsLogosvg364x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_logo-d-smu.svg</image:loc><image:caption>WLlogodsmu</image:caption><image:title>WLlogodsmu</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Customer_1090x545.jpg</image:loc><image:caption>WIMCustomer1090x545</image:caption><image:title>WIMCustomer1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/treatwell.png</image:loc><image:caption>treatwell</image:caption><image:title>treatwell</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Market_Entry.svg</image:loc><image:caption>WIMarketEntry</image:caption><image:title>WIMarketEntry</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WLBridgestonelogo288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLdiscoverchannellogo392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>KadenceIndonesiaofficeteam</image:caption><image:title>WIMIndonesiaOffice88x884</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premiumhomeappliancesfridgewashingmachine</image:caption><image:title>WIMPremiumhomeappliancesfridgewashingmachine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ShopperResearch.svg</image:loc><image:caption>WIShopperResearch</image:caption><image:title>WIShopperResearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_yoodo_gobear_web_logo-392x133.png</image:loc><image:caption>GoBear</image:caption><image:title>WLyoodogobearweblogo392x133</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_288x83.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars288x83</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>KadenceChina</image:caption><image:title>WIMarticle88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_OpportunityIdentification.svg</image:loc><image:caption>WIOpportunityIdentification</image:caption><image:title>WIOpportunityIdentification</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/WIM_ASA_LOGO_2017-288x93.png</image:loc><image:caption>AmericanStudentAssistancelogo</image:caption><image:title>WIMASALOGO2017288x93</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogo288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL1200pxSamsungwordmarksvg144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>ashopinTokyoJapan</image:caption><image:title>WIMJapanOffice88x88007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>KadenceUKofficeteam</image:caption><image:title>WIMUKOffice88x8813</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>KadenceUSAteamphoto</image:caption><image:title>WIMUSOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120-Sep-26-2025-05-27-05-2476-AM.png</image:loc><image:caption>Mitsubishi110x120Sep2620250527052476AM</image:caption><image:title>Mitsubishi110x120Sep2620250527052476AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Education-1440x432.jpg</image:loc><image:caption>WIMEducation1440x432</image:caption><image:title>WIMEducation1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_UsageAndAttitudeStudies.svg</image:loc><image:caption>WIUsageAndAttitudeStudies</image:caption><image:title>WIUsageAndAttitudeStudies</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>KadenceThailand</image:caption><image:title>WIMThailandOffice88x8811</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432.jpg</image:loc><image:caption>BloombergNeuroscience</image:caption><image:title>WIMballshapedcirclecloseupdark414860copy1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1280px-Mars_Inc_logo_2019_svg-392x112-Sep-26-2025-05-26-59-9262-AM.png</image:loc><image:caption>1280pxMarsInclogo2019svg392x112Sep2620250526599262AM</image:caption><image:title>1280pxMarsInclogo2019svg392x112Sep2620250526599262AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UKoffice</image:caption><image:title>WIMUKOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>ConductingOnlineResearchinAsia2</image:caption><image:title>WIMConductingOnlineResearchinAsia2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Unilever-food-solutions-300x113.png</image:loc><image:caption>unileverfoodsolutions</image:caption><image:title>WLUnileverfoodsolutions300x113</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>JapanTokyo</image:caption><image:title>WIMJapanOffice88x88006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Market_Sizing.svg</image:loc><image:caption>WIMarketSizing</image:caption><image:title>WIMarketSizing</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>MarketresearchinAsia</image:caption><image:title>WIMPhilippinesOffice88x88009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>KadenceIndiaofficeteam</image:caption><image:title>WIMIndiaOffice88x88002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-392x69-Sep-26-2025-05-27-04-1839-AM.png</image:loc><image:caption>PanasonicLogosvg392x69Sep2620250527041839AM</image:caption><image:title>PanasonicLogosvg392x69Sep2620250527041839AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-220x240.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi220x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bloomberg_Media_stack_blk-144x45.png</image:loc><image:caption>BloombergMedia</image:caption><image:title>WLBloombergMediastackblk144x45</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_MarketUnderstanding.svg</image:loc><image:caption>WIMarketUnderstanding</image:caption><image:title>WIMarketUnderstanding</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>KadencePhilippinesofficeteam</image:caption><image:title>WIMPhilippinesOffice88x88008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_vital-strategies-logo-294x91.png</image:loc><image:caption>VitalStrategies</image:caption><image:title>WLvitalstrategieslogo294x91</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>KadenceIndonesia</image:caption><image:title>WIMIndonesiaOffice88x885</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>KadenceVietnam</image:caption><image:title>WIMVietnamOffice15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_wallstreetjournal-logo-217x120.png</image:loc><image:caption>WSJ</image:caption><image:title>WLwallstreetjournallogo217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_SegmentationSimple.svg</image:loc><image:caption>WISegmentationSimple</image:caption><image:title>WISegmentationSimple</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIMTestimonials3903x651001</image:caption><image:title>WIMTestimonials3903x651001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>KadenceSingaporeofficeteam</image:caption><image:title>WIMKadenceSingaporeoffice88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>KadenceChinaofficeteam</image:caption><image:title>WIMKadenceChina88x88001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogosvg392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><lastmod>2025-10-03</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/speak-to-shop-and-the-surge-of-voice-commerce/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-1-1024x535-Sep-19-2025-05-05-52-8081-PM.png</image:loc><image:caption>111024x535Sep1920250505528081PM</image:caption><image:title>111024x535Sep1920250505528081PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1181405477.jpg</image:loc><image:caption>GettyImages1181405477</image:caption><image:title>GettyImages1181405477</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1219583078-2.jpg</image:loc><image:caption>GettyImages12195830782</image:caption><image:title>GettyImages12195830782</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1250219296-2.jpg</image:loc><image:caption>GettyImages12502192962</image:caption><image:title>GettyImages12502192962</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Consumers-are-taking-control-of-their-well-being-with-wearable-tech_-2-1024x535-Sep-19-2025-04-45-11-2893-PM.png</image:loc><image:caption>Consumersaretakingcontroloftheirwellbeingwithwearabletech21024x535Sep1920250445112893PM</image:caption><image:title>Consumersaretakingcontroloftheirwellbeingwithwearabletech21024x535Sep1920250445112893PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2089465288.jpg</image:loc><image:caption>GettyImages2089465288</image:caption><image:title>GettyImages2089465288</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><lastmod>2025-09-26</lastmod></url><url><loc>https://kadence.com/podcast/ep-9-inspire-mission-driven-consumer-insights-with-stephanie-freier/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/BL_elusive-consumer-cover-1000x432.png</image:loc><image:caption>BLelusiveconsumercover1000x432</image:caption><image:title>BLelusiveconsumercover1000x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/Featured%20images/featured%20img%20ep%209.png</image:loc><image:caption>featuredimgep9</image:caption><image:title>featuredimgep9</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/About%20Our%20Guest%20Images/1580748518324.jpeg</image:loc><image:caption>1580748518324</image:caption><image:title>1580748518324</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><lastmod>2025-10-01</lastmod></url><url><loc>https://kadence.com/ja/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRSOpperationsAwardsTrophy</image:caption><image:title>WIPmrsoppies2216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>KadenceInternationalMarketResearchAgencyoftheYearSingapore</image:caption><image:title>WIMOptimizedimage131216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Arla-179x120.png</image:loc><image:caption>Arla179x120</image:caption><image:title>Arla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>KadenceIndonesiaofficeteam</image:caption><image:title>WIMIndonesiaOffice88x884</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WIInsightActivation</image:caption><image:title>WIInsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>KadenceVietnam</image:caption><image:title>WIMVietnamOffice15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIMTestimonials3304x304002</image:caption><image:title>WIMTestimonials3304x304002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_HomeHero_2_525x456.png</image:loc><image:caption>WHHomeHero2525x456</image:caption><image:title>WHHomeHero2525x456</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_light-trails-on-highway-at-night-315938-1440x432.jpg</image:loc><image:caption>CarsonHighwayatNight</image:caption><image:title>WIMlighttrailsonhighwayatnight3159381440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premiumhomeappliancesfridgewashingmachine</image:caption><image:title>WIMPremiumhomeappliancesfridgewashingmachine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UKoffice</image:caption><image:title>WIMUKOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_HomeHero_1_388x538.png</image:loc><image:caption>WHHomeHero1388x538</image:caption><image:title>WHHomeHero1388x538</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2020</image:caption><image:title>WIMAOTYcrop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>KadenceThailand</image:caption><image:title>WIMThailandOffice88x8811</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLdiscoverchannellogo392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>MarketresearchinAsia</image:caption><image:title>WIMPhilippinesOffice88x88009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence.com-preview-image-2.png</image:loc><image:caption>Kadencecompreviewimage2</image:caption><image:title>Kadencecompreviewimage2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WLMarsInclogo2019392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>KadenceIndonesia</image:caption><image:title>WIMIndonesiaOffice88x885</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_OnlineAsia_580x580.png</image:loc><image:caption>WHOnlineAsia580x580</image:caption><image:title>WHOnlineAsia580x580</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WIProductDevelopment</image:caption><image:title>WIProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>KadenceChinaofficeteam</image:caption><image:title>WIMKadenceChina88x88001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>QuirksSupplieroftheYearKadenceInternational</image:caption><image:title>WIMQuirkAwards1881216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>KadenceInternationalisHighlyCommendedforGlobalAgencyofTheYear</image:caption><image:title>WIMGlobalAgencycop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_yoodo_gobear_web_logo-392x133.png</image:loc><image:caption>GoBear</image:caption><image:title>WLyoodogobearweblogo392x133</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WIFieldworkServices</image:caption><image:title>WIFieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIMchuttersnapmfo1E7omzkunsplash720x216</image:caption><image:title>WIMchuttersnapmfo1E7omzkunsplash720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_vital-strategies-logo-294x91.png</image:loc><image:caption>VitalStrategies</image:caption><image:title>WLvitalstrategieslogo294x91</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>KadenceUSAteamphoto</image:caption><image:title>WIMUSOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>KadenceteamcollectingAgencyoftheYearaward</image:caption><image:title>WIMJOE43941216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>KadenceIndia</image:caption><image:title>WIMIndiaOffice88x88003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WIBrandAndAdvertising</image:caption><image:title>WIBrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL1200pxSamsungwordmarksvg144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-392x69-Sep-19-2025-08-31-42-2463-PM.png</image:loc><image:caption>PanasonicLogosvg392x69Sep1920250831422463PM</image:caption><image:title>PanasonicLogosvg392x69Sep1920250831422463PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216.jpg</image:loc><image:caption>WIMdebbyhudsonjcc8sxK2Adwunsplash1720x216</image:caption><image:title>WIMdebbyhudsonjcc8sxK2Adwunsplash1720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Havells_Logo.svg-364x240.png</image:loc><image:caption>Havells</image:caption><image:title>WL1200pxHavellsLogosvg364x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIMTestimonials3903x651001</image:caption><image:title>WIMTestimonials3903x651001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>ashopinTokyoJapan</image:caption><image:title>WIMJapanOffice88x88007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>KadenceIndiaofficeteam</image:caption><image:title>WIMIndiaOffice88x88002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>BestDataCollectionFinalistMarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMBestDataCollection216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURAInnovationoftheYearaward</image:caption><image:title>WIMFinalistlogoLARGE216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_wallstreetjournal-logo-217x120.png</image:loc><image:caption>WSJ</image:caption><image:title>WLwallstreetjournallogo217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WICustomerAndMarket</image:caption><image:title>WICustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>KadencePhilippinesofficeteam</image:caption><image:title>WIMPhilippinesOffice88x88008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1280px-Mars_Inc_logo_2019_svg-392x112-Sep-19-2025-08-31-51-9100-PM.png</image:loc><image:caption>1280pxMarsInclogo2019svg392x112Sep1920250831519100PM</image:caption><image:title>1280pxMarsInclogo2019svg392x112Sep1920250831519100PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>JapanTokyo</image:caption><image:title>WIMJapanOffice88x88006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogo288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_HomeHero_5_525x558.png</image:loc><image:caption>WHHomeHero5525x558</image:caption><image:title>WHHomeHero5525x558</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_HomeHero_3_525x515.png</image:loc><image:caption>WHHomeHero3525x515</image:caption><image:title>WHHomeHero3525x515</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>MarketingInteractiveAgencyoftheYearWinnerGold2021</image:caption><image:title>WIMmarketinginteractiveagencyoftheyear2021gold216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>MarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMmrsoppies216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ESOMAR-Congress-2023-Winner-216x216.jpg</image:loc><image:caption>WIMESOMARCongress2023Winner216x216</image:caption><image:title>WIMESOMARCongress2023Winner216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>KadenceChina</image:caption><image:title>WIMarticle88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120-Sep-19-2025-08-31-55-1046-PM.png</image:loc><image:caption>Mitsubishi110x120Sep1920250831551046PM</image:caption><image:title>Mitsubishi110x120Sep1920250831551046PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>KadenceUKofficeteam</image:caption><image:title>WIMUKOffice88x8813</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>KadenceSingaporeofficeteam</image:caption><image:title>WIMKadenceSingaporeoffice88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bloomberg_Media_stack_blk-144x45.png</image:loc><image:caption>BloombergMedia</image:caption><image:title>WLBloombergMediastackblk144x45</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_HomeHero_4_424x564.png</image:loc><image:caption>WHHomeHero4424x564</image:caption><image:title>WHHomeHero4424x564</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2021</image:caption><image:title>WIMAOTYMR1216x216</image:title></image:image><lastmod>2025-11-05</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/driving-growth-in-the-med-tech-industry-the-power-of-innovative-technology/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/David-Albert-2.png</image:loc><image:caption>DavidAlbert2</image:caption><image:title>DavidAlbert2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Consumers-are-taking-control-of-their-well-being-with-wearable-tech_-2-1024x535-Sep-19-2025-09-05-21-8501-PM.png</image:loc><image:caption>Consumersaretakingcontroloftheirwellbeingwithwearabletech21024x535Sep1920250905218501PM</image:caption><image:title>Consumersaretakingcontroloftheirwellbeingwithwearabletech21024x535Sep1920250905218501PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-future-of-the-home-gym-2-1024x535-Sep-19-2025-09-04-50-8588-PM.png</image:loc><image:caption>Thefutureofthehomegym21024x535Sep1920250904508588PM</image:caption><image:title>Thefutureofthehomegym21024x535Sep1920250904508588PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/World-economic-forum-2.png</image:loc><image:caption>Worldeconomicforum2</image:caption><image:title>Worldeconomicforum2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Daniel-Kraft-quote-2.png</image:loc><image:caption>DanielKraftquote2</image:caption><image:title>DanielKraftquote2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Nano-tech-RMIT-2.png</image:loc><image:caption>NanotechRMIT2</image:caption><image:title>NanotechRMIT2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/giuseppe-famiani-3R1pWT9PUS0-unsplash-scaled-e1621846768745-2.jpg</image:loc><image:caption>giuseppefamiani3R1pWT9PUS0unsplashscalede16218467687452</image:caption><image:title>giuseppefamiani3R1pWT9PUS0unsplashscalede16218467687452</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-843874046-2.jpg</image:loc><image:caption>GettyImages8438740462</image:caption><image:title>GettyImages8438740462</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1351767347.jpg</image:loc><image:caption>GettyImages1351767347</image:caption><image:title>GettyImages1351767347</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages1162094164scaled</image:caption><image:title>GettyImages1162094164scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><lastmod>2025-09-29</lastmod></url><url><loc>https://kadence.com/knowledge/can-chipotle-sell-mexican-food-in-mexico/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20190522-02Q2_PZ6AO2tjZO4Q32mD4Iw-scaled.jpg</image:loc><image:caption>2019052202Q2PZ6AO2tjZO4Q32mD4Iwscaled</image:caption><image:title>2019052202Q2PZ6AO2tjZO4Q32mD4Iwscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-2b-1024x535.png</image:loc><image:caption>DownloadourAgencyCredentials</image:caption><image:title>downloadagencycredentialsorbrochure2b1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-2186716143.jpg</image:loc><image:caption>GettyImages2186716143</image:caption><image:title>GettyImages2186716143</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1351767347-1.jpg</image:loc><image:caption>GettyImages13517673471</image:caption><image:title>GettyImages13517673471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2220539132.jpg</image:loc><image:caption>GettyImages2220539132</image:caption><image:title>GettyImages2220539132</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-Fast-Food-Flip-TREND-3-Climate-Positive-4.png</image:loc><image:caption>TheFastFoodFlipTREND3ClimatePositive4</image:caption><image:title>TheFastFoodFlipTREND3ClimatePositive4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><lastmod>2025-10-28</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/understanding-contextual-advertising-for-a-cookieless-world/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1254054171-1.jpg</image:loc><image:caption>GettyImages12540541711</image:caption><image:title>GettyImages12540541711</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1219583078-2.jpg</image:loc><image:caption>GettyImages12195830782</image:caption><image:title>GettyImages12195830782</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-35-2.png</image:loc><image:caption>CopyofSampleforblogpost352</image:caption><image:title>CopyofSampleforblogpost352</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V7-1024x535-Sep-19-2025-06-41-42-1606-PM.png</image:loc><image:caption>GENZGenZV71024x535Sep1920250641421606PM</image:caption><image:title>GENZGenZV71024x535Sep1920250641421606PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Consumers-are-taking-control-of-their-well-being-with-wearable-tech_-3-1024x535-Sep-19-2025-06-04-33-2335-PM.png</image:loc><image:caption>Consumersaretakingcontroloftheirwellbeingwithwearabletech31024x535Sep1920250604332335PM</image:caption><image:title>Consumersaretakingcontroloftheirwellbeingwithwearabletech31024x535Sep1920250604332335PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Screen-Shot-2023-04-27-at-9_13_24-AM-1024x749-1.png</image:loc><image:caption>ScreenShot20230427at91324AM1024x7491</image:caption><image:title>ScreenShot20230427at91324AM1024x7491</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1088608128-1.jpg</image:loc><image:caption>GettyImages10886081281</image:caption><image:title>GettyImages10886081281</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><lastmod>2025-09-25</lastmod></url><url><loc>https://kadence.com/knowledge/the-ultimate-playbook-for-b2b-market-research-insights/</loc><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-crcredentials-or-brochure-1-1024x535-Sep-11-2025-08-32-18-3492-PM.png</image:loc><image:caption>downloadagencycrcredentialsorbrochure11024x535Sep1120250832183492PM</image:caption><image:title>downloadagencycrcredentialsorbrochure11024x535Sep1120250832183492PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-34.png</image:loc><image:caption>CopyofSampleforblogpost34</image:caption><image:title>CopyofSampleforblogpost34</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2185776283.jpg</image:loc><image:caption>GettyImages2185776283</image:caption><image:title>GettyImages2185776283</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1321462048-1.jpg</image:loc><image:caption>GettyImages13214620481</image:caption><image:title>GettyImages13214620481</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sales-pack-43-1-1024x512.png</image:loc><image:caption>Salespack4311024x512</image:caption><image:title>Salespack4311024x512</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><lastmod>2026-01-23</lastmod></url><url><loc>https://kadence.com/knowledge/from-west-to-east-unraveling-the-secrets-of-market-entry-into-asia/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-60.png</image:loc><image:caption>Sampleforblogpost60</image:caption><image:title>Sampleforblogpost60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1.jpg</image:loc><image:caption>20200129Header1</image:caption><image:title>20200129Header1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-2-1-1024x535-3.png</image:loc><image:caption>1211024x5353</image:caption><image:title>1211024x5353</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-185473121.jpg</image:loc><image:caption>GettyImages185473121</image:caption><image:title>GettyImages185473121</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Sample%20for%20blog%20post%20%20(3).png</image:loc><image:caption>Sampleforblogpost3</image:caption><image:title>Sampleforblogpost3</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V1-1024x536-Sep-16-2025-10-34-45-6819-AM.png</image:loc><image:caption>GENZGenZV11024x536Sep1620251034456819AM</image:caption><image:title>GENZGenZV11024x536Sep1620251034456819AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><lastmod>2025-09-19</lastmod></url><url><loc>https://kadence.com/knowledge/report-modern-millennial/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Featured%20Images/GettyImages-1170301221.jpg</image:loc><image:caption>GettyImages1170301221</image:caption><image:title>GettyImages1170301221</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Untitled-800-x-500-px-221x300.png</image:loc><image:caption>Untitled800x500px221x300</image:caption><image:title>Untitled800x500px221x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><lastmod>2025-10-07</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-psychology-behind-consumerism/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Image-for-Psychology-Blog.png</image:loc><image:caption>ImageforPsychologyBlog</image:caption><image:title>ImageforPsychologyBlog</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/6-16-1024x535.png</image:loc><image:caption>6161024x535</image:caption><image:title>6161024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V7-1024x535.png</image:loc><image:caption>guidetogenz</image:caption><image:title>GENZGenZV71024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled-2.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled2</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20190522-02Q2_PZ6AO2tjZO4Q32mD4Iw-scaled-1.jpg</image:loc><image:caption>2019052202Q2PZ6AO2tjZO4Q32mD4Iwscaled1</image:caption><image:title>2019052202Q2PZ6AO2tjZO4Q32mD4Iwscaled1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20191003_Green_brick.jpg</image:loc><image:caption>20191003Greenbrick</image:caption><image:title>20191003Greenbrick</image:title></image:image><lastmod>2025-09-25</lastmod></url><url><loc>https://kadence.com/en-us/case-study/optimizing-subscription-offerings-for-ev-drivers</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_OnlineAsia_580x580.png</image:loc><image:caption>WHOnlineAsia580x580</image:caption><image:title>WHOnlineAsia580x580</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2177568579.jpg</image:loc><image:caption>GettyImages2177568579</image:caption><image:title>GettyImages2177568579</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-2162099895-2.jpg</image:loc><image:caption>GettyImages21620998952</image:caption><image:title>GettyImages21620998952</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1409897250-1.jpg</image:loc><image:caption>GettyImages14098972501</image:caption><image:title>GettyImages14098972501</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><lastmod>2025-12-17</lastmod></url><url><loc>https://kadence.com/office/market-research-agency-chicago</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090.jpg</image:loc><image:caption>WIMphotoofpeopleleaningonwoodentable31846142180x1090</image:caption><image:title>WIMphotoofpeopleleaningonwoodentable31846142180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WLASALOGO2017144x46</image:caption><image:title>WLASALOGO2017144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>KadenceteamcollectingAgencyoftheYearaward</image:caption><image:title>WIMJOE43941216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2020</image:caption><image:title>WIMAOTYcrop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIMchuttersnapmfo1E7omzkunsplash720x216</image:caption><image:title>WIMchuttersnapmfo1E7omzkunsplash720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>BestDataCollectionFinalistMarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMBestDataCollection216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wallstreetjournallogo</image:caption><image:title>wallstreetjournallogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090.jpg</image:loc><image:caption>WHshanelahiDDiLYtF88wunsplashscaled2180x1090</image:caption><image:title>WHshanelahiDDiLYtF88wunsplashscaled2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>KadenceInternationalMarketResearchAgencyoftheYearSingapore</image:caption><image:title>WIMOptimizedimage131216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagersplayingsport</image:caption><image:title>WIMgirlsonwhiteredjerseyplayinghandgame1634652720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>MarketingInteractiveAgencyoftheYearWinnerGold2021</image:caption><image:title>WIMmarketinginteractiveagencyoftheyear2021gold216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wallstreetjournal-logo-217x120.png</image:loc><image:caption>wallstreetjournallogo217x120</image:caption><image:title>wallstreetjournallogo217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>KadenceInternationalisHighlyCommendedforGlobalAgencyofTheYear</image:caption><image:title>WIMGlobalAgencycop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>MarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMmrsoppies216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WIProductDevelopment</image:caption><image:title>WIProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611.jpg</image:loc><image:caption>WHclaybankshwLAI5lRhdMunsplash1e1614876480611</image:caption><image:title>WHclaybankshwLAI5lRhdMunsplash1e1614876480611</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRSOpperationsAwardsTrophy</image:caption><image:title>WIPmrsoppies2216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>QuirksSupplieroftheYearKadenceInternational</image:caption><image:title>WIMQuirkAwards1881216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WIInsightActivation</image:caption><image:title>WIInsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WIBrandAndAdvertising</image:caption><image:title>WIBrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:caption><image:title>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WIFieldworkServices</image:caption><image:title>WIFieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:caption><image:title>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ESOMAR-Congress-2023-Winner-216x216.jpg</image:loc><image:caption>WIMESOMARCongress2023Winner216x216</image:caption><image:title>WIMESOMARCongress2023Winner216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WICustomerAndMarket</image:caption><image:title>WICustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2021</image:caption><image:title>WIMAOTYMR1216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIMedwardheuKyzXEc2ksunsplash1814x372</image:caption><image:title>WIMedwardheuKyzXEc2ksunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WHanastasiadulgierQboRVYU6sfQunsplash12180x1090</image:caption><image:title>WHanastasiadulgierQboRVYU6sfQunsplash12180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURAInnovationoftheYearaward</image:caption><image:title>WIMFinalistlogoLARGE216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><lastmod>2026-02-25</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/two-asian-consumers-are-pulling-the-market-in-opposite-directions/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Graphic-2-Spending-Split.png</image:loc><image:caption>Graphic2SpendingSplit</image:caption><image:title>Graphic2SpendingSplit</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1351767347.jpg</image:loc><image:caption>GettyImages1351767347</image:caption><image:title>GettyImages1351767347</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/thisisengineering-raeng-DbLlKd8u2Rw-unsplash-scaled-1.jpg</image:loc><image:caption>thisisengineeringraengDbLlKd8u2Rwunsplashscaled1</image:caption><image:title>thisisengineeringraengDbLlKd8u2Rwunsplashscaled1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Graphic-5-Contentment-and-Hunger.png</image:loc><image:caption>Graphic5ContentmentandHunger</image:caption><image:title>Graphic5ContentmentandHunger</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-1-1024x535.png</image:loc><image:caption>Submitaresearchbrief</image:caption><image:title>submitaresearchbrief11024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Graphic%201-Two-Archetypes.png</image:loc><image:caption>Graphic1TwoArchetypes</image:caption><image:title>Graphic1TwoArchetypes</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Sample%20for%20blog%20post%20%20(3).png</image:loc><image:caption>Sampleforblogpost3</image:caption><image:title>Sampleforblogpost3</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1-1.jpg</image:loc><image:caption>20200129Header11</image:caption><image:title>20200129Header11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Graphic-3-Ambition-Gap.png</image:loc><image:caption>Graphic3AmbitionGap</image:caption><image:title>Graphic3AmbitionGap</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Graphic-4-Optimism-Premium.png</image:loc><image:caption>Graphic4OptimismPremium</image:caption><image:title>Graphic4OptimismPremium</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Hide%20Hamano.jpeg</image:loc><image:caption>HideHamano</image:caption><image:title>HideHamano</image:title></image:image><lastmod>2026-02-13</lastmod></url><url><loc>https://kadence.com/case-study/developing-a-future-focused-digital-product-strategy-for-wall-street-journal/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/WIM_Run-Workshops-Research-Into-Action.png</image:loc><image:caption>Workshopsactivation</image:caption><image:title>WIMRunWorkshopsResearchIntoAction</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wallstreetjournal-logo-217x120.png</image:loc><image:caption>wallstreetjournallogo217x120</image:caption><image:title>wallstreetjournallogo217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wallstreetjournallogo</image:caption><image:title>wallstreetjournallogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Case%20Studies/3rd%20page%20hero%20sec.jpg</image:loc><image:caption>3rdpageherosec</image:caption><image:title>3rdpageherosec</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><lastmod>2025-09-23</lastmod></url><url><loc>https://kadence.com/en-us/office/thailand/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-32-2.png</image:loc><image:caption>CopyofSampleforblogpost322</image:caption><image:title>CopyofSampleforblogpost322</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1468361221-2.jpg</image:loc><image:caption>GettyImages14683612212</image:caption><image:title>GettyImages14683612212</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLdiscoverchannellogo392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WIFieldworkServices</image:caption><image:title>WIFieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>MarketingInteractiveAgencyoftheYearWinnerGold2021</image:caption><image:title>WIMmarketinginteractiveagencyoftheyear2021gold216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2020</image:caption><image:title>WIMAOTYcrop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ESOMAR-Congress-2023-Winner-216x216.jpg</image:loc><image:caption>WIMESOMARCongress2023Winner216x216</image:caption><image:title>WIMESOMARCongress2023Winner216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-5-392x178.png</image:loc><image:caption>WLunilever35392x178</image:caption><image:title>WLunilever35392x178</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>KadenceInternationalisHighlyCommendedforGlobalAgencyofTheYear</image:caption><image:title>WIMGlobalAgencycop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Hamano.jpg</image:loc><image:caption>TPHamano</image:caption><image:title>TPHamano</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>KadenceteamcollectingAgencyoftheYearaward</image:caption><image:title>WIMJOE43941216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WIBrandAndAdvertising</image:caption><image:title>WIBrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WICustomerAndMarket</image:caption><image:title>WICustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>BestDataCollectionFinalistMarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMBestDataCollection216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Slider-Thailand_1418x534.gif</image:loc><image:caption>WIMSliderThailand1418x534</image:caption><image:title>WIMSliderThailand1418x534</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURAInnovationoftheYearaward</image:caption><image:title>WIMFinalistlogoLARGE216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1132442986-scaled-2.jpg</image:loc><image:caption>GettyImages1132442986scaled2</image:caption><image:title>GettyImages1132442986scaled2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-Thailand_720x216.png</image:loc><image:caption>KadenceThailand</image:caption><image:title>WIMKadenceThailand720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence-Thailand-copy-scaled-1.jpg</image:loc><image:caption>KadenceThailandcopyscaled1</image:caption><image:title>KadenceThailandcopyscaled1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_BBGMEDIA2018-1280x720-1-392x123.jpg</image:loc><image:caption>WLBBGMEDIA20181280x7201392x123</image:caption><image:title>WLBBGMEDIA20181280x7201392x123</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2021</image:caption><image:title>WIMAOTYMR1216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRSOpperationsAwardsTrophy</image:caption><image:title>WIPmrsoppies2216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_CNY_1024x711.jpg</image:loc><image:caption>ChineseNewYearGroupofstaffholdingredenvelopes</image:caption><image:title>WIMCNY1024x711</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>QuirksSupplieroftheYearKadenceInternational</image:caption><image:title>WIMQuirkAwards1881216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200604-07dan-freeman-G4E6PcOt4Ps-unsplash-1.jpg</image:loc><image:caption>2020060407danfreemanG4E6PcOt4Psunsplash1</image:caption><image:title>2020060407danfreemanG4E6PcOt4Psunsplash1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WIInsightActivation</image:caption><image:title>WIInsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WLMarsInclogo2019392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1733213138-1-1.jpg</image:loc><image:caption>GettyImages173321313811</image:caption><image:title>GettyImages173321313811</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>ConductingOnlineResearchinAsia2</image:caption><image:title>WIMConductingOnlineResearchinAsia2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Samart-Urit_Mor_300x300.jpg</image:loc><image:caption>SamartUritMor</image:caption><image:title>TPSamartUritMor300x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>MarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMmrsoppies216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-220x240.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi220x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Kajornkiat-Kiatsunthorn_Pom.jpg</image:loc><image:caption>KajornkiatKiatsunthornPom</image:caption><image:title>TPKajornkiatKiatsunthornPom</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogosvg392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Samsung-392x64.png</image:loc><image:caption>Samsung</image:caption><image:title>WLSamsung392x64</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>KadenceInternationalMarketResearchAgencyoftheYearSingapore</image:caption><image:title>WIMOptimizedimage131216x216</image:title></image:image><lastmod>2026-01-12</lastmod></url><url><loc>https://kadence.com/knowledge/how-concept-testing-helps-brands-avoid-costly-product-launch-fails/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/General-The-Future-of-Finance-1024x535-Sep-11-2025-08-26-45-2167-PM.png</image:loc><image:caption>GeneralTheFutureofFinance1024x535Sep1120250826452167PM</image:caption><image:title>GeneralTheFutureofFinance1024x535Sep1120250826452167PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-1-1024x535.png</image:loc><image:caption>Submitaresearchbrief</image:caption><image:title>submitaresearchbrief11024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-50.png</image:loc><image:caption>CopyofSampleforblogpost50</image:caption><image:title>CopyofSampleforblogpost50</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972.jpg</image:loc><image:caption>GettyImages910144972</image:caption><image:title>GettyImages910144972</image:title></image:image><lastmod>2025-10-27</lastmod></url><url><loc>https://kadence.com/case-study/understanding-usage-and-perceptions-of-plug-in-hybrid-electric-vehicles-to-shape-future-communications-for-mitsubishi-motors-in-the-uk/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>ConductingOnlineResearchinAsia2</image:caption><image:title>WIMConductingOnlineResearchinAsia2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1447778916-1-e1708030133480.jpg</image:loc><image:caption>GettyImages14477789161e1708030133480</image:caption><image:title>GettyImages14477789161e1708030133480</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/light-trails-on-highway-at-night-315938-1000x1000.jpg</image:loc><image:caption>lighttrailsonhighwayatnight3159381000x1000</image:caption><image:title>lighttrailsonhighwayatnight3159381000x1000</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/Mitsubishi.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1367208496.jpg</image:loc><image:caption>GettyImages1367208496</image:caption><image:title>GettyImages1367208496</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><lastmod>2025-10-06</lastmod></url><url><loc>https://kadence.com/en-us/case-study/developing-comms-to-deliver-behavioural-change-for-vital-strategies/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/vital-strategies-logo.png</image:loc><image:caption>vitalstrategieslogo</image:caption><image:title>vitalstrategieslogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>ConductingOnlineResearchinAsia2</image:caption><image:title>WIMConductingOnlineResearchinAsia2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/WH_Vital-Strategies.jpg</image:loc><image:caption>WHVitalStrategies</image:caption><image:title>WHVitalStrategies</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><lastmod>2025-10-23</lastmod></url><url><loc>https://kadence.com/case-study/demonstrating-the-positive-impact-of-csr-programmes-on-brand-perceptions-across-asia-for-samsung/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/samsung%20logo.png</image:loc><image:caption>samsunglogo</image:caption><image:title>samsunglogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/WH_Samsung_Case-study.jpg</image:loc><image:caption>WHSamsungCasestudy</image:caption><image:title>WHSamsungCasestudy</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1387637536.jpg</image:loc><image:caption>GettyImages1387637536</image:caption><image:title>GettyImages1387637536</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1144234644.jpg</image:loc><image:caption>GettyImages1144234644</image:caption><image:title>GettyImages1144234644</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>ConductingOnlineResearchinAsia2</image:caption><image:title>WIMConductingOnlineResearchinAsia2</image:title></image:image><lastmod>2025-10-06</lastmod></url><url><loc>https://kadence.com/knowledge/understanding-the-role-of-big-data-in-market-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1464550329.jpg</image:loc><image:caption>GettyImages1464550329</image:caption><image:title>GettyImages1464550329</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-505636979.jpg</image:loc><image:caption>GettyImages505636979</image:caption><image:title>GettyImages505636979</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972.jpg</image:loc><image:caption>GettyImages910144972</image:caption><image:title>GettyImages910144972</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/3-3-1024x535.png</image:loc><image:caption>331024x535</image:caption><image:title>331024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><lastmod>2025-09-19</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/5-key-consumer-segments-in-india/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/adrianna-geo-_C2Rgp0GDn4-unsplash-scaled-e1621847384673.jpg</image:loc><image:caption>adriannageoC2Rgp0GDn4unsplashscalede1621847384673</image:caption><image:title>adriannageoC2Rgp0GDn4unsplashscalede1621847384673</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-694087772-4.jpg</image:loc><image:caption>GettyImages6940877724</image:caption><image:title>GettyImages6940877724</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/About-face_social-media-_About-face-1-04-2-1024x535.png</image:loc><image:caption>beautytrends</image:caption><image:title>AboutfacesocialmediaAboutface10421024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200604-08empty-concrete-tunnel-through-mosque-1007431-1.jpg</image:loc><image:caption>2020060408emptyconcretetunnelthroughmosque10074311</image:caption><image:title>2020060408emptyconcretetunnelthroughmosque10074311</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-4-1024x535.png</image:loc><image:caption>Downloadtheguidetofutureofproductmarketing</image:caption><image:title>141024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2199471153.jpg</image:loc><image:caption>GettyImages2199471153</image:caption><image:title>GettyImages2199471153</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><lastmod>2025-11-03</lastmod></url><url><loc>https://kadence.com/knowledge/how-to-use-primary-research-to-humanise-data/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-3-1024x535.png</image:loc><image:caption>Submityourmarketresearchbrief</image:caption><image:title>submitaresearchbrief31024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Travel-Wanderlust-Unveiled-1024x535.png</image:loc><image:caption>typesoftravelerpersonas</image:caption><image:title>TravelWanderlustUnveiled1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972.jpg</image:loc><image:caption>GettyImages910144972</image:caption><image:title>GettyImages910144972</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1464550329.jpg</image:loc><image:caption>GettyImages1464550329</image:caption><image:title>GettyImages1464550329</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20190920_hYx8uhvGEH5oCD-0-scaled.jpg</image:loc><image:caption>20190920hYx8uhvGEH5oCD0scaled</image:caption><image:title>20190920hYx8uhvGEH5oCD0scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><lastmod>2025-10-28</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/from-tradition-to-trend-how-brands-can-tap-into-the-global-influence-of-chinese-new-year/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1-1.jpg</image:loc><image:caption>20200129Header11</image:caption><image:title>20200129Header11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V7-1024x535.png</image:loc><image:caption>guidetogenz</image:caption><image:title>GENZGenZV71024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/PaJ7B8Fxuo0ovyRo4Fpyeg_A85NAlCZyVs4FsEZQYA_JSNNtRh6bXnW60LmoslpbDxIdf3Y242VnCm2BKhczBi3N5UmhuA-2GpE0pfr3bhaYvue8JyQHFB8devJicY7kyWhgKfMGBbIx5s9XGr5x2-2.png</image:loc><image:caption>PaJ7B8Fxuo0ovyRo4FpyegA85NAlCZyVs4FsEZQYAJSNNtRh6bXnW60LmoslpbDxIdf3Y242VnCm2BKhczBi3N5UmhuA2GpE0pfr3bhaYvue8JyQHFB8devJicY7kyWhgKfMGBbIx5s9XGr5x22</image:caption><image:title>PaJ7B8Fxuo0ovyRo4FpyegA85NAlCZyVs4FsEZQYAJSNNtRh6bXnW60LmoslpbDxIdf3Y242VnCm2BKhczBi3N5UmhuA2GpE0pfr3bhaYvue8JyQHFB8devJicY7kyWhgKfMGBbIx5s9XGr5x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1219583078-2.jpg</image:loc><image:caption>GettyImages12195830782</image:caption><image:title>GettyImages12195830782</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1663011200-2.jpg</image:loc><image:caption>GettyImages16630112002</image:caption><image:title>GettyImages16630112002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/5-16-1024x535.png</image:loc><image:caption>traveltrends</image:caption><image:title>5161024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/siora-photography-cixohzDpNIo-unsplash-scaled.jpg</image:loc><image:caption>sioraphotographycixohzDpNIounsplashscaled</image:caption><image:title>sioraphotographycixohzDpNIounsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><lastmod>2025-11-03</lastmod></url><url><loc>https://kadence.com/ja/knowledge/how-japan-is-shaping-the-future-of-everyday-ai/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Top-AI-features-used-by-Japanese-regularly.png</image:loc><image:caption>TopAIfeaturesusedbyJapaneseregularly</image:caption><image:title>TopAIfeaturesusedbyJapaneseregularly</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Consumers%20Want%20Clarity%20About%20AI%20Use%20in%20Branding.png</image:loc><image:caption>ConsumersWantClarityAboutAIUseinBranding</image:caption><image:title>ConsumersWantClarityAboutAIUseinBranding</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1486867890-3.jpg</image:loc><image:caption>GettyImages14868678903</image:caption><image:title>GettyImages14868678903</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Sources-japanese-consumers-consult-first.webp</image:loc><image:caption>Sourcesjapaneseconsumersconsultfirst</image:caption><image:title>Sourcesjapaneseconsumersconsultfirst</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/what-japanese-consumers-think-about-AI.webp</image:loc><image:caption>whatjapaneseconsumersthinkaboutAI</image:caption><image:title>whatjapaneseconsumersthinkaboutAI</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-4b.png</image:loc><image:caption>DownloadourAgencyCredentials</image:caption><image:title>downloadagencycredentialsorbrochure4b</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Shiseido%E2%80%99s%20AI-Enhanced%20Skin%20Diagnostics.png</image:loc><image:caption>ShiseidosAIEnhancedSkinDiagnostics</image:caption><image:title>ShiseidosAIEnhancedSkinDiagnostics</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/AI-in%20Japan.jpg</image:loc><image:caption>AIinJapan</image:caption><image:title>AIinJapan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Top-AI-concerns-for-japanese-consumers.webp</image:loc><image:caption>TopAIconcernsforjapaneseconsumers</image:caption><image:title>TopAIconcernsforjapaneseconsumers</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled-2.jpg</image:loc><image:caption>GettyImages1162094164scaled2</image:caption><image:title>GettyImages1162094164scaled2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Panasonic%E2%80%99s%20Fujisawa%20Sustainable%20Smart%20Town%20case%20study.png</image:loc><image:caption>PanasonicsFujisawaSustainableSmartTowncasestudy</image:caption><image:title>PanasonicsFujisawaSustainableSmartTowncasestudy</image:title></image:image><lastmod>2026-02-03</lastmod></url><url><loc>https://kadence.com/knowledge/power-of-brand-analysis-guide/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Cover-1-212x300.png</image:loc><image:caption>Cover1212x300</image:caption><image:title>Cover1212x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Featured%20Images/GettyImages-1336515431-scaled.jpg</image:loc><image:caption>GettyImages1336515431scaled</image:caption><image:title>GettyImages1336515431scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><lastmod>2025-10-01</lastmod></url><url><loc>https://kadence.com/office/market-research-agency-charlotte</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>KadenceInternationalMarketResearchAgencyoftheYearSingapore</image:caption><image:title>WIMOptimizedimage131216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WIInsightActivation</image:caption><image:title>WIInsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURAInnovationoftheYearaward</image:caption><image:title>WIMFinalistlogoLARGE216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ESOMAR-Congress-2023-Winner-216x216.jpg</image:loc><image:caption>WIMESOMARCongress2023Winner216x216</image:caption><image:title>WIMESOMARCongress2023Winner216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>MarketingInteractiveAgencyoftheYearWinnerGold2021</image:caption><image:title>WIMmarketinginteractiveagencyoftheyear2021gold216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIMedwardheuKyzXEc2ksunsplash1814x372</image:caption><image:title>WIMedwardheuKyzXEc2ksunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2020</image:caption><image:title>WIMAOTYcrop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WICustomerAndMarket</image:caption><image:title>WICustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WHanastasiadulgierQboRVYU6sfQunsplash12180x1090</image:caption><image:title>WHanastasiadulgierQboRVYU6sfQunsplash12180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WIFieldworkServices</image:caption><image:title>WIFieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>KadenceteamcollectingAgencyoftheYearaward</image:caption><image:title>WIMJOE43941216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRSOpperationsAwardsTrophy</image:caption><image:title>WIPmrsoppies2216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090.jpg</image:loc><image:caption>WHshanelahiDDiLYtF88wunsplashscaled2180x1090</image:caption><image:title>WHshanelahiDDiLYtF88wunsplashscaled2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090.jpg</image:loc><image:caption>WIMphotoofpeopleleaningonwoodentable31846142180x1090</image:caption><image:title>WIMphotoofpeopleleaningonwoodentable31846142180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:caption><image:title>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagersplayingsport</image:caption><image:title>WIMgirlsonwhiteredjerseyplayinghandgame1634652720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:caption><image:title>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>MarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMmrsoppies216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WIBrandAndAdvertising</image:caption><image:title>WIBrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WLASALOGO2017144x46</image:caption><image:title>WLASALOGO2017144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIMchuttersnapmfo1E7omzkunsplash720x216</image:caption><image:title>WIMchuttersnapmfo1E7omzkunsplash720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wallstreetjournallogo</image:caption><image:title>wallstreetjournallogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>KadenceInternationalisHighlyCommendedforGlobalAgencyofTheYear</image:caption><image:title>WIMGlobalAgencycop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611.jpg</image:loc><image:caption>WHclaybankshwLAI5lRhdMunsplash1e1614876480611</image:caption><image:title>WHclaybankshwLAI5lRhdMunsplash1e1614876480611</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wallstreetjournal-logo-217x120.png</image:loc><image:caption>wallstreetjournallogo217x120</image:caption><image:title>wallstreetjournallogo217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2021</image:caption><image:title>WIMAOTYMR1216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WIProductDevelopment</image:caption><image:title>WIProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>BestDataCollectionFinalistMarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMBestDataCollection216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>QuirksSupplieroftheYearKadenceInternational</image:caption><image:title>WIMQuirkAwards1881216x216</image:title></image:image><lastmod>2026-03-23</lastmod></url><url><loc>https://kadence.com/knowledge/brands-and-the-delicate-balance-of-being-woke/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1219583078.jpg</image:loc><image:caption>GettyImages1219583078</image:caption><image:title>GettyImages1219583078</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/wokeism-image-2.png</image:loc><image:caption>wokeismimage2</image:caption><image:title>wokeismimage2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V7-1024x535-Sep-16-2025-09-14-04-1890-AM.png</image:loc><image:caption>GENZGenZV71024x535Sep1620250914041890AM</image:caption><image:title>GENZGenZV71024x535Sep1620250914041890AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/5-16-1024x535-4.png</image:loc><image:caption>5161024x5354</image:caption><image:title>5161024x5354</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-12.png</image:loc><image:caption>CopyofSampleforblogpost12</image:caption><image:title>CopyofSampleforblogpost12</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><lastmod>2025-09-18</lastmod></url><url><loc>https://kadence.com/en-us/case-study/developing-a-future-focused-digital-product-strategy-for-wall-street-journal/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wallstreetjournallogo</image:caption><image:title>wallstreetjournallogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wallstreetjournal-logo-217x120.png</image:loc><image:caption>wallstreetjournallogo217x120</image:caption><image:title>wallstreetjournallogo217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Case%20Studies/3rd%20page%20hero%20sec.jpg</image:loc><image:caption>3rdpageherosec</image:caption><image:title>3rdpageherosec</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/WIM_Run-Workshops-Research-Into-Action.png</image:loc><image:caption>Workshopsactivation</image:caption><image:title>WIMRunWorkshopsResearchIntoAction</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><lastmod>2025-10-23</lastmod></url><url><loc>https://kadence.com/sector/animal-health/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLdiscoverchannellogo392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>JapanTokyo</image:caption><image:title>WIMJapanOffice88x88006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>KadenceThailand</image:caption><image:title>WIMThailandOffice88x8811</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premiumhomeappliancesfridgewashingmachine</image:caption><image:title>WIMPremiumhomeappliancesfridgewashingmachine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2020</image:caption><image:title>WIMAOTYcrop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Amy%20Lo_202406_006.jpg</image:loc><image:caption>TPAmyLo202406006</image:caption><image:title>TPAmyLo202406006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>ashopinTokyoJapan</image:caption><image:title>WIMJapanOffice88x88007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Ad-testing.svg</image:loc><image:caption>WIAdtesting</image:caption><image:title>WIAdtesting</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>KadenceIndonesia</image:caption><image:title>WIMIndonesiaOffice88x885</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/admin-ajax%20(10).png</image:loc><image:caption>adminajax10</image:caption><image:title>adminajax10</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>MarketresearchinAsia</image:caption><image:title>WIMPhilippinesOffice88x88009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>KadenceChinaofficeteam</image:caption><image:title>WIMKadenceChina88x88001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Havells_Logo.svg-364x240.png</image:loc><image:caption>Havells</image:caption><image:title>WL1200pxHavellsLogosvg364x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>KadenceIndia</image:caption><image:title>WIMIndiaOffice88x88003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/treatwell.png</image:loc><image:caption>treatwell</image:caption><image:title>treatwell</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_Animal-health.svg</image:loc><image:caption>ICAnimalhealth</image:caption><image:title>ICAnimalhealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRSOpperationsAwardsTrophy</image:caption><image:title>WIPmrsoppies2216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerUnderstanding.svg</image:loc><image:caption>WICustomerUnderstanding</image:caption><image:title>WICustomerUnderstanding</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL1200pxSamsungwordmarksvg144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_concept-testing.svg</image:loc><image:caption>WIconcepttesting</image:caption><image:title>WIconcepttesting</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIMTestimonials3304x304002</image:caption><image:title>WIMTestimonials3304x304002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_product-testing.svg</image:loc><image:caption>WIproducttesting</image:caption><image:title>WIproducttesting</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>KadenceInternationalisHighlyCommendedforGlobalAgencyofTheYear</image:caption><image:title>WIMGlobalAgencycop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>ConductingOnlineResearchinAsia2</image:caption><image:title>WIMConductingOnlineResearchinAsia2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WLMarsInclogo2019392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432.jpg</image:loc><image:caption>Plug</image:caption><image:title>WIMpaulhanaokaRJkKjLu8I9Iunsplash1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UKoffice</image:caption><image:title>WIMUKOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Vet-Survey-scaled.jpg</image:loc><image:caption>VetSurveyscaled</image:caption><image:title>VetSurveyscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-philippines-88x88.jpg</image:loc><image:caption>officephilippines88x88</image:caption><image:title>officephilippines88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-2024-07-19T131957_851.png</image:loc><image:caption>Sampleforblogpost20240719T131957851</image:caption><image:title>Sampleforblogpost20240719T131957851</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>BestDataCollectionFinalistMarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMBestDataCollection216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIMTestimonials3903x651001</image:caption><image:title>WIMTestimonials3903x651001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogo288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216.jpg</image:loc><image:caption>WIMdebbyhudsonjcc8sxK2Adwunsplash1720x216</image:caption><image:title>WIMdebbyhudsonjcc8sxK2Adwunsplash1720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_yoodo_gobear_web_logo-392x133.png</image:loc><image:caption>GoBear</image:caption><image:title>WLyoodogobearweblogo392x133</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_UsageAndAttitudeStudies.svg</image:loc><image:caption>WIUsageAndAttitudeStudies</image:caption><image:title>WIUsageAndAttitudeStudies</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Featured%20Images/GettyImages-1735408313.jpg</image:loc><image:caption>GettyImages1735408313</image:caption><image:title>GettyImages1735408313</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1318673904-1.jpg</image:loc><image:caption>GettyImages13186739041</image:caption><image:title>GettyImages13186739041</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>KadenceChina</image:caption><image:title>WIMarticle88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_MarketUnderstanding.svg</image:loc><image:caption>WIMarketUnderstanding</image:caption><image:title>WIMarketUnderstanding</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>KadenceIndonesiaofficeteam</image:caption><image:title>WIMIndonesiaOffice88x884</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>KadenceUSAteamphoto</image:caption><image:title>WIMUSOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>KadenceSingaporeofficeteam</image:caption><image:title>WIMKadenceSingaporeoffice88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Animal-Health-1090x545.png</image:loc><image:caption>WIMAnimalHealth1090x545</image:caption><image:title>WIMAnimalHealth1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/market-research-us.jpg</image:loc><image:caption>marketresearchus</image:caption><image:title>marketresearchus</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>KadenceInternationalMarketResearchAgencyoftheYearSingapore</image:caption><image:title>WIMOptimizedimage131216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>KadenceIndiaofficeteam</image:caption><image:title>WIMIndiaOffice88x88002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-vietnam.png</image:loc><image:caption>KadenceVietnamofficeteam</image:caption><image:title>officevietnam</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>KadenceUKofficeteam</image:caption><image:title>WIMUKOffice88x8813</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/bloomberg%20logo.png</image:loc><image:caption>bloomberglogo</image:caption><image:title>bloomberglogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>QuirksSupplieroftheYearKadenceInternational</image:caption><image:title>WIMQuirkAwards1881216x216</image:title></image:image><lastmod>2025-10-03</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/download-the-future-of-product-marketing/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/A-Guide-to-the-Future-of-Product-Marketing-222x300.png</image:loc><image:caption>AGuidetotheFutureofProductMarketing222x300</image:caption><image:title>AGuidetotheFutureofProductMarketing222x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-559537869.jpg</image:loc><image:caption>GettyImages559537869</image:caption><image:title>GettyImages559537869</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><lastmod>2025-10-01</lastmod></url><url><loc>https://kadence.com/knowledge/food-and-beverage-trends-to-watch-in-2022/</loc><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogosvg392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/icon_unilever.png</image:loc><image:caption>iconunilever</image:caption><image:title>iconunilever</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Featured%20Images/GettyImages-1322308134.jpg</image:loc><image:caption>GettyImages1322308134</image:caption><image:title>GettyImages1322308134</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/samsung%20logo.png</image:loc><image:caption>samsunglogo</image:caption><image:title>samsunglogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_288x83.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars288x83</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/FB-Website-Small.png</image:loc><image:caption>FoodampBeverageTrendstoWatchin2022andBeyond</image:caption><image:title>FBWebsiteSmall</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><lastmod>2025-10-29</lastmod></url><url><loc>https://kadence.com/ja/podcast/ep-21-voice-fraud-ai-and-the-future-of-consumer-authentication-with-verizon/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/About%20Our%20Guest%20Images/Don%20Spaulding.jpeg</image:loc><image:caption>DonSpaulding</image:caption><image:title>DonSpaulding</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/Featured%20images/Voice%20Fraud%2c%20AI%2c%20and%20the%20Future%20of%20Consumer%20Authentication%20with%20Verizon.png</image:loc><image:caption>VoiceFraudAIandtheFutureofConsumerAuthenticationwithVerizon</image:caption><image:title>VoiceFraudAIandtheFutureofConsumerAuthenticationwithVerizon</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/BL_elusive-consumer-cover-1000x432.png</image:loc><image:caption>BLelusiveconsumercover1000x432</image:caption><image:title>BLelusiveconsumercover1000x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><lastmod>2025-11-05</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-essential-guide-to-advertising-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/First-choice-1.png</image:loc><image:caption>Firstchoice1</image:caption><image:title>Firstchoice1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-4-1024x535.png</image:loc><image:caption>Downloadtheguidetofutureofproductmarketing</image:caption><image:title>141024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1088608128-1.jpg</image:loc><image:caption>GettyImages10886081281</image:caption><image:title>GettyImages10886081281</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1492377092%20(1).jpg</image:loc><image:caption>GettyImages14923770921</image:caption><image:title>GettyImages14923770921</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-Modern-Plate-1-1024x535.png</image:loc><image:caption>globaldiningtrends</image:caption><image:title>TheModernPlate11024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1448284790-1.jpg</image:loc><image:caption>GettyImages14482847901</image:caption><image:title>GettyImages14482847901</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><lastmod>2025-10-30</lastmod></url><url><loc>https://kadence.com/knowledge/an-introduction-to-data-collection-in-marketing-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/As-introduction-to-Data-collection-in-marketing-research.jpg</image:loc><image:caption>AsintroductiontoDatacollectioninmarketingresearch</image:caption><image:title>AsintroductiontoDatacollectioninmarketingresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1281207887.jpg</image:loc><image:caption>GettyImages1281207887</image:caption><image:title>GettyImages1281207887</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1492377092%20(1).jpg</image:loc><image:caption>GettyImages14923770921</image:caption><image:title>GettyImages14923770921</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-1-1024x535.png</image:loc><image:caption>Submitaresearchbrief</image:caption><image:title>submitaresearchbrief11024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972.jpg</image:loc><image:caption>GettyImages910144972</image:caption><image:title>GettyImages910144972</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><lastmod>2026-01-30</lastmod></url><url><loc>https://kadence.com/ja/services-category/brand-and-advertising-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>KadenceIndiaofficeteam</image:caption><image:title>WIMIndiaOffice88x88002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WLMarsInclogo2019392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_light-trails-on-highway-at-night-315938-1440x432.jpg</image:loc><image:caption>CarsonHighwayatNight</image:caption><image:title>WIMlighttrailsonhighwayatnight3159381440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL1200pxSamsungwordmarksvg144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>KadenceSingaporeofficeteam</image:caption><image:title>WIMKadenceSingaporeoffice88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIMTestimonials3903x651001</image:caption><image:title>WIMTestimonials3903x651001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>KadenceUSAteamphoto</image:caption><image:title>WIMUSOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UKoffice</image:caption><image:title>WIMUKOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-220x240.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi220x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>KadenceIndonesiaofficeteam</image:caption><image:title>WIMIndonesiaOffice88x884</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>MarketresearchinAsia</image:caption><image:title>WIMPhilippinesOffice88x88009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogo288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>KadenceVietnam</image:caption><image:title>WIMVietnamOffice15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>ConductingOnlineResearchinAsia2</image:caption><image:title>WIMConductingOnlineResearchinAsia2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLdiscoverchannellogo392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WIBrandAndAdvertising</image:caption><image:title>WIBrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Campaign-effectiveness.svg</image:loc><image:caption>WICampaigneffectiveness</image:caption><image:title>WICampaigneffectiveness</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_288x83.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars288x83</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432.jpg</image:loc><image:caption>BloombergNeuroscience</image:caption><image:title>WIMballshapedcirclecloseupdark414860copy1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>KadenceIndonesia</image:caption><image:title>WIMIndonesiaOffice88x885</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>JapanTokyo</image:caption><image:title>WIMJapanOffice88x88006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_yoodo_gobear_web_logo-392x133.png</image:loc><image:caption>GoBear</image:caption><image:title>WLyoodogobearweblogo392x133</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>ashopinTokyoJapan</image:caption><image:title>WIMJapanOffice88x88007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>KadenceThailand</image:caption><image:title>WIMThailandOffice88x8811</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Campaign-development.svg</image:loc><image:caption>WICampaigndevelopment</image:caption><image:title>WICampaigndevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_favorite-heart.svg</image:loc><image:caption>WIfavoriteheart</image:caption><image:title>WIfavoriteheart</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>KadenceChina</image:caption><image:title>WIMarticle88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/WH_hero-Customer-Service.jpg</image:loc><image:caption>WHheroCustomerService</image:caption><image:title>WHheroCustomerService</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Services%20Hero/Brand%20and%20advertising%20research.jpg</image:loc><image:caption>Brandandadvertisingresearch</image:caption><image:title>Brandandadvertisingresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>KadenceIndia</image:caption><image:title>WIMIndiaOffice88x88003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/Mitsubishi.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>KadenceUKofficeteam</image:caption><image:title>WIMUKOffice88x8813</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Ad-testing.svg</image:loc><image:caption>WIAdtesting</image:caption><image:title>WIAdtesting</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>KadenceChinaofficeteam</image:caption><image:title>WIMKadenceChina88x88001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogosvg392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_annie-spratt-0cPSKUEANqU-unsplash-1440x432.jpg</image:loc><image:caption>WIManniespratt0cPSKUEANqUunsplash1440x432</image:caption><image:title>WIManniespratt0cPSKUEANqUunsplash1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Unilever-food-solutions-300x113.png</image:loc><image:caption>unileverfoodsolutions</image:caption><image:title>WLUnileverfoodsolutions300x113</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bloomberg_Media_stack_blk-144x45.png</image:loc><image:caption>BloombergMedia</image:caption><image:title>WLBloombergMediastackblk144x45</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>KadencePhilippinesofficeteam</image:caption><image:title>WIMPhilippinesOffice88x88008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIMTestimonials3304x304002</image:caption><image:title>WIMTestimonials3304x304002</image:title></image:image><lastmod>2025-10-03</lastmod></url><url><loc>https://kadence.com/knowledge/6-expectations-japanese-consumers-have-from-in-home-delivery-services-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1.jpg</image:loc><image:caption>20200129Header1</image:caption><image:title>20200129Header1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1351767347-1.jpg</image:loc><image:caption>GettyImages13517673471</image:caption><image:title>GettyImages13517673471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Slide4-2-1024x576.png</image:loc><image:caption>Slide421024x576</image:caption><image:title>Slide421024x576</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-1-1024x535-Sep-19-2025-07-37-47-7810-PM.png</image:loc><image:caption>111024x535Sep1920250737477810PM</image:caption><image:title>111024x535Sep1920250737477810PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Slide5-1-1024x576-1.png</image:loc><image:caption>Slide511024x5761</image:caption><image:title>Slide511024x5761</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Slide4-1-1024x576-1.png</image:loc><image:caption>Slide411024x5761</image:caption><image:title>Slide411024x5761</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Slide1-1-1024x576-1.png</image:loc><image:caption>Slide111024x5761</image:caption><image:title>Slide111024x5761</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/6%20expectations%20japanese%20consumers%20have-from%20in%20home%20delivery%20services.jpg</image:loc><image:caption>6expectationsjapaneseconsumershavefrominhomedeliveryservices</image:caption><image:title>6expectationsjapaneseconsumershavefrominhomedeliveryservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535.png</image:loc><image:caption>submityourbrief</image:caption><image:title>submitaresearchbrief21024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1181405477.jpg</image:loc><image:caption>GettyImages1181405477</image:caption><image:title>GettyImages1181405477</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><lastmod>2026-01-28</lastmod></url><url><loc>https://kadence.com/en-us/sector/consumer-goods/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLdiscoverchannellogo392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>KadenceIndia</image:caption><image:title>WIMIndiaOffice88x88003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/bloomberg%20logo.png</image:loc><image:caption>bloomberglogo</image:caption><image:title>bloomberglogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_favorite-heart.svg</image:loc><image:caption>WIfavoriteheart</image:caption><image:title>WIfavoriteheart</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>KadenceVietnam</image:caption><image:title>WIMVietnamOffice15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-843874046-2.jpg</image:loc><image:caption>GettyImages8438740462</image:caption><image:title>GettyImages8438740462</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/about-face-for-web-2.png</image:loc><image:caption>aboutfaceforweb2</image:caption><image:title>aboutfaceforweb2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>KadenceUKofficeteam</image:caption><image:title>WIMUKOffice88x8813</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Concerned-Consumer_580x578.png</image:loc><image:caption>ConcernedConsumer</image:caption><image:title>WIMConcernedConsumer580x578</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-2180x1090.jpg</image:loc><image:caption>WIMchuttersnapmfo1E7omzkunsplash2180x1090</image:caption><image:title>WIMchuttersnapmfo1E7omzkunsplash2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIMTestimonials3304x304002</image:caption><image:title>WIMTestimonials3304x304002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_concept-testing.svg</image:loc><image:caption>WIconcepttesting</image:caption><image:title>WIconcepttesting</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-67-2.png</image:loc><image:caption>CopyofSampleforblogpost672</image:caption><image:title>CopyofSampleforblogpost672</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Unilever-food-solutions-300x113.png</image:loc><image:caption>unileverfoodsolutions</image:caption><image:title>WLUnileverfoodsolutions300x113</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Hairdresser_720x216.jpg</image:loc><image:caption>WIMHairdresser720x216</image:caption><image:title>WIMHairdresser720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerUnderstanding.svg</image:loc><image:caption>WICustomerUnderstanding</image:caption><image:title>WICustomerUnderstanding</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogo288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/AOTY_MR1-432x432.jpg</image:loc><image:caption>AOTYMR1432x432</image:caption><image:title>AOTYMR1432x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>KadenceChina</image:caption><image:title>WIMarticle88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_EllieTehrani_300x300.jpg</image:loc><image:caption>EllieTehrani</image:caption><image:title>TPEllieTehrani300x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WIM_Vital%20Strategies_720x216.jpg</image:loc><image:caption>VitalStrategies</image:caption><image:title>WIMVitalStrategies720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>KadenceChinaofficeteam</image:caption><image:title>WIMKadenceChina88x88001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>KadenceThailand</image:caption><image:title>WIMThailandOffice88x8811</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Ad-testing.svg</image:loc><image:caption>WIAdtesting</image:caption><image:title>WIAdtesting</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/JOE_4394-1-432x432.jpg</image:loc><image:caption>JOE43941432x432</image:caption><image:title>JOE43941432x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>BestDataCollectionFinalistMarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMBestDataCollection216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL1200pxSamsungwordmarksvg144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Template-Sample-for-blog-post-9-2.png</image:loc><image:caption>TemplateSampleforblogpost92</image:caption><image:title>TemplateSampleforblogpost92</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_vital-strategies-logo-294x91.png</image:loc><image:caption>VitalStrategies</image:caption><image:title>WLvitalstrategieslogo294x91</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WLMarsInclogo2019392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_Packaged-Consumer-Goods.svg</image:loc><image:caption>ICPackagedConsumerGoods</image:caption><image:title>ICPackagedConsumerGoods</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>QuirksSupplieroftheYearKadenceInternational</image:caption><image:title>WIMQuirkAwards1881216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_product-testing.svg</image:loc><image:caption>WIproducttesting</image:caption><image:title>WIproducttesting</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>KadencePhilippinesofficeteam</image:caption><image:title>WIMPhilippinesOffice88x88008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>KadenceIndiaofficeteam</image:caption><image:title>WIMIndiaOffice88x88002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRSOpperationsAwardsTrophy</image:caption><image:title>WIPmrsoppies2216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UKoffice</image:caption><image:title>WIMUKOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>KadenceIndonesiaofficeteam</image:caption><image:title>WIMIndonesiaOffice88x884</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Finalist-logo-LARGE-432x432.jpg</image:loc><image:caption>FinalistlogoLARGE432x432</image:caption><image:title>FinalistlogoLARGE432x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2020</image:caption><image:title>WIMAOTYcrop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>MarketresearchinAsia</image:caption><image:title>WIMPhilippinesOffice88x88009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Consumer-Goods-1090x545.png</image:loc><image:caption>WIMConsumerGoods1090x545</image:caption><image:title>WIMConsumerGoods1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>KadenceInternationalMarketResearchAgencyoftheYearSingapore</image:caption><image:title>WIMOptimizedimage131216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_adam-wilson-I2f5BbeXPVY-unsplash-scaled-720x216.jpg</image:loc><image:caption>WIMadamwilsonI2f5BbeXPVYunsplashscaled720x216</image:caption><image:title>WIMadamwilsonI2f5BbeXPVYunsplashscaled720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_288x83.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars288x83</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIMTestimonials3903x651001</image:caption><image:title>WIMTestimonials3903x651001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>KadenceIndonesia</image:caption><image:title>WIMIndonesiaOffice88x885</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>ashopinTokyoJapan</image:caption><image:title>WIMJapanOffice88x88007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>JapanTokyo</image:caption><image:title>WIMJapanOffice88x88006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>KadenceSingaporeofficeteam</image:caption><image:title>WIMKadenceSingaporeoffice88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/marketing-interactive-agency-of-the-year-2021-gold-432x432.jpg</image:loc><image:caption>marketinginteractiveagencyoftheyear2021gold432x432</image:caption><image:title>marketinginteractiveagencyoftheyear2021gold432x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>KadenceInternationalisHighlyCommendedforGlobalAgencyofTheYear</image:caption><image:title>WIMGlobalAgencycop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_pricing-research.svg</image:loc><image:caption>WIpricingresearch</image:caption><image:title>WIpricingresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>KadenceUSAteamphoto</image:caption><image:title>WIMUSOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/giuseppe-famiani-3R1pWT9PUS0-unsplash-scaled-e1621846768745-2.jpg</image:loc><image:caption>giuseppefamiani3R1pWT9PUS0unsplashscalede16218467687452</image:caption><image:title>giuseppefamiani3R1pWT9PUS0unsplashscalede16218467687452</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Asahi_logo.svg-144x56.png</image:loc><image:caption>Asahi</image:caption><image:title>WLAsahilogosvg144x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><lastmod>2025-10-03</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-predictive-analytics-is-steering-the-ev-market-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/siora-photography-cixohzDpNIo-unsplash-scaled.jpg</image:loc><image:caption>sioraphotographycixohzDpNIounsplashscaled</image:caption><image:title>sioraphotographycixohzDpNIounsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages1162094164scaled</image:caption><image:title>GettyImages1162094164scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-74-1.png</image:loc><image:caption>CopyofSampleforblogpost741</image:caption><image:title>CopyofSampleforblogpost741</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Why-modern-millennials-are-less-brand-loyal-1-1024x512.png</image:loc><image:caption>Whymodernmillennialsarelessbrandloyal</image:caption><image:title>Whymodernmillennialsarelessbrandloyal11024x512</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-1024x535.png</image:loc><image:caption>Submitaresearchbrief</image:caption><image:title>submitaresearchbrief41024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-25-2.png</image:loc><image:caption>CopyofSampleforblogpost252</image:caption><image:title>CopyofSampleforblogpost252</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><lastmod>2025-10-29</lastmod></url><url><loc>https://kadence.com/podcast/ep-19-the-art-of-product-leadership-building-with-purpose-with-ibrahim-bashir/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/Featured%20images/Product-building-podcast.png</image:loc><image:caption>Productbuildingpodcast</image:caption><image:title>Productbuildingpodcast</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/BL_elusive-consumer-cover-1000x432.png</image:loc><image:caption>BLelusiveconsumercover1000x432</image:caption><image:title>BLelusiveconsumercover1000x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/About%20Our%20Guest%20Images/Ibrahim-Bashir-podcast.jpg</image:loc><image:caption>IbrahimBashirpodcast</image:caption><image:title>IbrahimBashirpodcast</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><lastmod>2025-10-02</lastmod></url><url><loc>https://kadence.com/podcast/ep-13-the-emotion-of-marketing-podcast-with-kevin-knight/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/Featured%20images/EPISODE-X-12.png</image:loc><image:caption>EPISODEX12</image:caption><image:title>EPISODEX12</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/BL_elusive-consumer-cover-1000x432.png</image:loc><image:caption>BLelusiveconsumercover1000x432</image:caption><image:title>BLelusiveconsumercover1000x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/About%20Our%20Guest%20Images/Kevin-knight.jpeg</image:loc><image:caption>Kevinknight</image:caption><image:title>Kevinknight</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><lastmod>2025-10-06</lastmod></url><url><loc>https://kadence.com/knowledge/indonesia-market-research-key-consumer-trends-you-must-know/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Featured%20Images/nathan-dumlao-oRKF_ZBJYGM-unsplash-scaled-e1630469828604.jpg</image:loc><image:caption>nathandumlaooRKFZBJYGMunsplashscalede1630469828604</image:caption><image:title>nathandumlaooRKFZBJYGMunsplashscalede1630469828604</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-54.png</image:loc><image:caption>CopyofSampleforblogpost54</image:caption><image:title>CopyofSampleforblogpost54</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages1162094164scaled</image:caption><image:title>GettyImages1162094164scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/US-1024x535-Sep-16-2025-09-58-18-9712-AM.png</image:loc><image:caption>US1024x535Sep1620250958189712AM</image:caption><image:title>US1024x535Sep1620250958189712AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-3-1024x535-Sep-16-2025-09-41-29-0197-AM.png</image:loc><image:caption>downloadagencycredentialsorbrochure31024x535Sep1620250941290197AM</image:caption><image:title>downloadagencycredentialsorbrochure31024x535Sep1620250941290197AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1321462048-1.jpg</image:loc><image:caption>GettyImages13214620481</image:caption><image:title>GettyImages13214620481</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><lastmod>2025-11-03</lastmod></url><url><loc>https://kadence.com/ja/case-study/gobear%E3%81%AE%E6%B1%8E%E3%82%A2%E3%82%B8%E3%82%A2%E3%83%95%E3%82%A1%E3%82%A4%E3%83%8A%E3%83%B3%E3%82%B7%E3%83%A3%E3%83%AB%E3%83%98%E3%83%AB%E3%82%B9%E3%82%A4%E3%83%B3%E3%83%87%E3%83%83%E3%82%AF/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/yoodo_gobear.png</image:loc><image:caption>yoodogobear</image:caption><image:title>yoodogobear</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>ConductingOnlineResearchinAsia2</image:caption><image:title>WIMConductingOnlineResearchinAsia2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Case%20Studies/7th%20oage%20hero%20sec.jpg</image:loc><image:caption>7thoageherosec</image:caption><image:title>7thoageherosec</image:title></image:image><lastmod>2025-10-29</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-consumer-behaviour-is-reshaping-indias-fitness-market/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20191003_Green_brick.jpg</image:loc><image:caption>20191003Greenbrick</image:caption><image:title>20191003Greenbrick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2148897427.jpg</image:loc><image:caption>GettyImages2148897427</image:caption><image:title>GettyImages2148897427</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/siora-photography-cixohzDpNIo-unsplash-scaled.jpg</image:loc><image:caption>sioraphotographycixohzDpNIounsplashscaled</image:caption><image:title>sioraphotographycixohzDpNIounsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-4b.png</image:loc><image:caption>DownloadourAgencyCredentials</image:caption><image:title>downloadagencycredentialsorbrochure4b</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200604-08empty-concrete-tunnel-through-mosque-1007431-1.jpg</image:loc><image:caption>2020060408emptyconcretetunnelthroughmosque10074311</image:caption><image:title>2020060408emptyconcretetunnelthroughmosque10074311</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Tulika%20sheel.jpeg</image:loc><image:caption>Tulikasheel</image:caption><image:title>Tulikasheel</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-future-of-the-home-gym-2-1024x535.png</image:loc><image:caption>fitnesstechtrends</image:caption><image:title>Thefutureofthehomegym21024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><lastmod>2025-12-05</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/understanding-the-role-of-a-focus-group-moderator/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Cover-page-9-Fashion-Personas-1024x576-Sep-19-2025-06-55-52-5799-PM.png</image:loc><image:caption>Coverpage9FashionPersonas1024x576Sep1920250655525799PM</image:caption><image:title>Coverpage9FashionPersonas1024x576Sep1920250655525799PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/As-introduction-to-Data-collection-in-marketing-research-2.jpg</image:loc><image:caption>AsintroductiontoDatacollectioninmarketingresearch2</image:caption><image:title>AsintroductiontoDatacollectioninmarketingresearch2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/US-1024x535-Sep-19-2025-06-55-27-9802-PM.png</image:loc><image:caption>US1024x535Sep1920250655279802PM</image:caption><image:title>US1024x535Sep1920250655279802PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1276371306-1-1.jpg</image:loc><image:caption>GettyImages127637130611</image:caption><image:title>GettyImages127637130611</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled-2.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled2</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled2</image:title></image:image><lastmod>2026-02-18</lastmod></url><url><loc>https://kadence.com/knowledge/how-mobile-payments-are-expanding-market-access-in-the-philippines</loc><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535.png</image:loc><image:caption>submityourbrief</image:caption><image:title>submitaresearchbrief21024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1181405477.jpg</image:loc><image:caption>GettyImages1181405477</image:caption><image:title>GettyImages1181405477</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-638547772.jpg</image:loc><image:caption>GettyImages638547772</image:caption><image:title>GettyImages638547772</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Finance-buyer-personas-1-768x401-Sep-19-2025-09-01-53-3317-PM.png</image:loc><image:caption>Financebuyerpersonas1768x401Sep1920250901533317PM</image:caption><image:title>Financebuyerpersonas1768x401Sep1920250901533317PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2165217734.jpg</image:loc><image:caption>GettyImages2165217734</image:caption><image:title>GettyImages2165217734</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/6%20expectations%20japanese%20consumers%20have-from%20in%20home%20delivery%20services.jpg</image:loc><image:caption>6expectationsjapaneseconsumershavefrominhomedeliveryservices</image:caption><image:title>6expectationsjapaneseconsumershavefrominhomedeliveryservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/bob-valdez-headshot.jpeg</image:loc><image:caption>bobvaldezheadshot</image:caption><image:title>bobvaldezheadshot</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><lastmod>2026-03-17</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-dtc-food-brands-are-changing-the-rules/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1351767347.jpg</image:loc><image:caption>GettyImages1351767347</image:caption><image:title>GettyImages1351767347</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-79-1.png</image:loc><image:caption>CopyofSampleforblogpost791</image:caption><image:title>CopyofSampleforblogpost791</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled-2.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled2</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20191003_Green_brick.jpg</image:loc><image:caption>20191003Greenbrick</image:caption><image:title>20191003Greenbrick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/How-millennials-love-eco-conscious-brands-1-1024x512-Sep-19-2025-06-49-59-0488-PM.png</image:loc><image:caption>Howmillennialsloveecoconsciousbrands11024x512Sep1920250649590488PM</image:caption><image:title>Howmillennialsloveecoconsciousbrands11024x512Sep1920250649590488PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-2-1024x535-Sep-19-2025-06-50-21-3890-PM.png</image:loc><image:caption>downloadagencycredentialsorbrochure21024x535Sep1920250650213890PM</image:caption><image:title>downloadagencycredentialsorbrochure21024x535Sep1920250650213890PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><lastmod>2025-10-09</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/primary-and-secondary-data-collection-methods-in-marketing-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535.png</image:loc><image:caption>submityourbrief</image:caption><image:title>submitaresearchbrief21024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1464550329-2.jpg</image:loc><image:caption>GettyImages14645503292</image:caption><image:title>GettyImages14645503292</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972-2.jpg</image:loc><image:caption>GettyImages9101449722</image:caption><image:title>GettyImages9101449722</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2214022561.jpg</image:loc><image:caption>GettyImages2214022561</image:caption><image:title>GettyImages2214022561</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Seeds-of-Change-Traceability-Trend-2048x1024-2.png</image:loc><image:caption>SeedsofChangeTraceabilityTrend2048x10242</image:caption><image:title>SeedsofChangeTraceabilityTrend2048x10242</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1068058504.jpg</image:loc><image:caption>GettyImages1068058504</image:caption><image:title>GettyImages1068058504</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><lastmod>2026-03-24</lastmod></url><url><loc>https://kadence.com/knowledge/the-evolution-of-the-vietnamese-consumer-in-2024/</loc><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-52.png</image:loc><image:caption>Sampleforblogpost52</image:caption><image:title>Sampleforblogpost52</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Cover-page-9-Fashion-Personas-1024x576-Sep-16-2025-10-58-24-6906-AM.png</image:loc><image:caption>Coverpage9FashionPersonas1024x576Sep1620251058246906AM</image:caption><image:title>Coverpage9FashionPersonas1024x576Sep1620251058246906AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1.jpg</image:loc><image:caption>20200129Header1</image:caption><image:title>20200129Header1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1134712378-1.jpg</image:loc><image:caption>GettyImages11347123781</image:caption><image:title>GettyImages11347123781</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-Modern-Plate-1-1024x535-Sep-16-2025-10-59-08-3210-AM.png</image:loc><image:caption>TheModernPlate11024x535Sep1620251059083210AM</image:caption><image:title>TheModernPlate11024x535Sep1620251059083210AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><lastmod>2026-02-18</lastmod></url><url><loc>https://kadence.com/knowledge/how-to-succeed-in-the-streaming-wars-report/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/samsung%20logo.png</image:loc><image:caption>samsunglogo</image:caption><image:title>samsunglogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogosvg392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-989402872-scaled.jpg</image:loc><image:caption>GettyImages989402872scaled</image:caption><image:title>GettyImages989402872scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/icon_unilever.png</image:loc><image:caption>iconunilever</image:caption><image:title>iconunilever</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_288x83.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars288x83</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Streaming-Wars-small.png</image:loc><image:caption>StreamingWarssmall</image:caption><image:title>StreamingWarssmall</image:title></image:image><lastmod>2025-10-07</lastmod></url><url><loc>https://kadence.com/knowledge/what-the-end-of-year-shopping-season-reveals-about-consumer-caution/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/consumer-value-logic-by-category-grocery-beauty-electronics-services.png</image:loc><image:caption>consumervaluelogicbycategorygrocerybeautyelectronicsservices</image:caption><image:title>consumervaluelogicbycategorygrocerybeautyelectronicsservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Confidence-Gated%20Decision%20Framework.png</image:loc><image:caption>ConfidenceGatedDecisionFramework</image:caption><image:title>ConfidenceGatedDecisionFramework</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2089465288.jpg</image:loc><image:caption>GettyImages2089465288</image:caption><image:title>GettyImages2089465288</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/holiday-shopping-intent-vs-conversion-timing.png</image:loc><image:caption>holidayshoppingintentvsconversiontiming</image:caption><image:title>holidayshoppingintentvsconversiontiming</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-2b-1024x535.png</image:loc><image:caption>DownloadourAgencyCredentials</image:caption><image:title>downloadagencycredentialsorbrochure2b1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1351767347-1.jpg</image:loc><image:caption>GettyImages13517673471</image:caption><image:title>GettyImages13517673471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/how-consumers-evaluate-holiday-purchases-decision-criteria.png</image:loc><image:caption>howconsumersevaluateholidaypurchasesdecisioncriteria</image:caption><image:title>howconsumersevaluateholidaypurchasesdecisioncriteria</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2241925179.jpg</image:loc><image:caption>GettyImages2241925179</image:caption><image:title>GettyImages2241925179</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/11-1-1024x535.png</image:loc><image:caption>beveragetrendsreport</image:caption><image:title>1111024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1.jpg</image:loc><image:caption>20200129Header1</image:caption><image:title>20200129Header1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><lastmod>2025-12-10</lastmod></url><url><loc>https://kadence.com/agency-credentials-thailand/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Thailand.jpg</image:loc><image:caption>WIMThailand</image:caption><image:title>WIMThailand</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported%20sitepage%20images/GettyImages-1054986474-scaled.jpg</image:loc><image:caption>Kadence</image:caption><image:title>GettyImages1054986474scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><lastmod>2025-10-16</lastmod></url><url><loc>https://kadence.com/en-us/case-study/helping-singapore-changi-airport-strategize-brand-communication-in-a-global-pandemic/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_CAGLogo-180x120.jpg</image:loc><image:caption>ChangiAirportGroupLogo</image:caption><image:title>WLCAGLogo180x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>ConductingOnlineResearchinAsia2</image:caption><image:title>WIMConductingOnlineResearchinAsia2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/BL_2133x858_Jewel_Tower2-1-1000x858.jpg</image:loc><image:caption>BL2133x858JewelTower211000x858</image:caption><image:title>BL2133x858JewelTower211000x858</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><lastmod>2025-10-23</lastmod></url><url><loc>https://kadence.com/case-study/understanding-perceptions-of-a-global-legal-talent-suppliers-pricing-model</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1416876179-e1675447862845.jpg</image:loc><image:caption>GettyImages1416876179e1675447862845</image:caption><image:title>GettyImages1416876179e1675447862845</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_OnlineAsia_580x580.png</image:loc><image:caption>WHOnlineAsia580x580</image:caption><image:title>WHOnlineAsia580x580</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-2048631679-2.jpg</image:loc><image:caption>GettyImages20486316792</image:caption><image:title>GettyImages20486316792</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1371380410.jpg</image:loc><image:caption>GettyImages1371380410</image:caption><image:title>GettyImages1371380410</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><lastmod>2025-12-10</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/decoding-consumer-habits-across-diverse-asian-markets/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20191003_Green_brick.jpg</image:loc><image:caption>20191003Greenbrick</image:caption><image:title>20191003Greenbrick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Feeling-Good-cover-ad-1024x535.png</image:loc><image:caption>fitnessmedtechindustrytrendsreport</image:caption><image:title>FeelingGoodcoverad1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Sample%20for%20blog%20post%20%20(3).png</image:loc><image:caption>Sampleforblogpost3</image:caption><image:title>Sampleforblogpost3</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1-1.jpg</image:loc><image:caption>20200129Header11</image:caption><image:title>20200129Header11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Template-Sample-for-blog-post-18-2.png</image:loc><image:caption>TemplateSampleforblogpost182</image:caption><image:title>TemplateSampleforblogpost182</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V5-1-1024x535.png</image:loc><image:caption>genzconsumerbehaviorreport</image:caption><image:title>GENZGenZV511024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><lastmod>2025-11-03</lastmod></url><url><loc>https://kadence.com/knowledge/where-japan-gets-its-news-and-who-they-trust-most/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/How-Open-Are-Japanese-Consumers-to-New-Products.png</image:loc><image:caption>HowOpenAreJapaneseConsumerstoNewProducts</image:caption><image:title>HowOpenAreJapaneseConsumerstoNewProducts</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1351767347-1.jpg</image:loc><image:caption>GettyImages13517673471</image:caption><image:title>GettyImages13517673471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-857589534.jpg</image:loc><image:caption>GettyImages857589534</image:caption><image:title>GettyImages857589534</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-3-600x314-Sep-19-2025-09-06-52-7159-PM.png</image:loc><image:caption>submitaresearchbrief3600x314Sep1920250906527159PM</image:caption><image:title>submitaresearchbrief3600x314Sep1920250906527159PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/How-Japanese-Consumers-Gather-and-Trust-Information.png</image:loc><image:caption>HowJapaneseConsumersGatherandTrustInformation</image:caption><image:title>HowJapaneseConsumersGatherandTrustInformation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-613030118%20(1).jpg</image:loc><image:caption>GettyImages6130301181</image:caption><image:title>GettyImages6130301181</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Images/For%20Gen%20X%2c%20Choice%20Is%20the%20Ultimate%20Currency-East.png</image:loc><image:caption>ForGenXChoiceIstheUltimateCurrencyEast</image:caption><image:title>ForGenXChoiceIstheUltimateCurrencyEast</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Weekend-Screen-Time-How-Japan%E2%80%99s-Internet-Use-Spikes-on-Holidays.png</image:loc><image:caption>WeekendScreenTimeHowJapansInternetUseSpikesonHolidays</image:caption><image:title>WeekendScreenTimeHowJapansInternetUseSpikesonHolidays</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Who-Shapes-Public-Opinion-in-Japan-.png</image:loc><image:caption>WhoShapesPublicOpinioninJapan</image:caption><image:title>WhoShapesPublicOpinioninJapan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Most-Trusted-Information-Sources-in-Japan.png</image:loc><image:caption>MostTrustedInformationSourcesinJapan</image:caption><image:title>MostTrustedInformationSourcesinJapan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><lastmod>2026-01-20</lastmod></url><url><loc>https://kadence.com/en-us/policy/data-protection-policy-uk</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence.com-preview-image%20(1)-3.png</image:loc><image:caption>Kadencecompreviewimage13</image:caption><image:title>Kadencecompreviewimage13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><lastmod>2026-03-24</lastmod></url><url><loc>https://kadence.com/ja/case-study/vital-strategies%E3%81%AB%E5%AF%BE%E3%81%99%E3%82%8B%E8%A1%8C%E5%8B%95%E5%A4%89%E5%8C%96%E3%82%92%E3%82%82%E3%81%9F%E3%82%89%E3%81%99%E3%82%B3%E3%83%9F%E3%83%A5%E3%83%8B%E3%82%B1%E3%83%BC%E3%82%B7/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200604-08empty-concrete-tunnel-through-mosque-1007431-2.jpg</image:loc><image:caption>2020060408emptyconcretetunnelthroughmosque10074312</image:caption><image:title>2020060408emptyconcretetunnelthroughmosque10074312</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>ConductingOnlineResearchinAsia2</image:caption><image:title>WIMConductingOnlineResearchinAsia2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/WH_Vital-Strategies.jpg</image:loc><image:caption>WHVitalStrategies</image:caption><image:title>WHVitalStrategies</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_brooke-cagle-YpefHkUc8BQ-unsplash-2-scaled-720x216.jpg</image:loc><image:caption>onlineresearchinasia</image:caption><image:title>WIMbrookecagleYpefHkUc8BQunsplash2scaled720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/vital-strategies-logo.png</image:loc><image:caption>vitalstrategieslogo</image:caption><image:title>vitalstrategieslogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><lastmod>2025-10-29</lastmod></url><url><loc>https://kadence.com/service/campaign-development/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Annie-spratt_720x216.jpg</image:loc><image:caption>WIMAnniespratt720x216</image:caption><image:title>WIMAnniespratt720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>KadenceSingaporeofficeteam</image:caption><image:title>WIMKadenceSingaporeoffice88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>BenefitTick</image:caption><image:title>WIiconbenefittick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogo288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIMTestimonials3903x651001</image:caption><image:title>WIMTestimonials3903x651001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Campaign-development_1090x545.jpg</image:loc><image:caption>Campaigndevelopment</image:caption><image:title>WIMCampaigndevelopment1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL1200pxSamsungwordmarksvg144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>MarketresearchinAsia</image:caption><image:title>WIMPhilippinesOffice88x88009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Template-Sample-for-blog-post-17.png</image:loc><image:caption>TemplateSampleforblogpost17</image:caption><image:title>TemplateSampleforblogpost17</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-220x240.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi220x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1310571743.jpg</image:loc><image:caption>GettyImages1310571743</image:caption><image:title>GettyImages1310571743</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>JapanTokyo</image:caption><image:title>WIMJapanOffice88x88006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>KadenceIndonesia</image:caption><image:title>WIMIndonesiaOffice88x885</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-vietnam.png</image:loc><image:caption>KadenceVietnamofficeteam</image:caption><image:title>officevietnam</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UKoffice</image:caption><image:title>WIMUKOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLdiscoverchannellogo392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>KadenceIndia</image:caption><image:title>WIMIndiaOffice88x88003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/market-research-us.jpg</image:loc><image:caption>marketresearchus</image:caption><image:title>marketresearchus</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>KadenceUKofficeteam</image:caption><image:title>WIMUKOffice88x8813</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/AMA-scaled.jpg</image:loc><image:caption>AMAscaled</image:caption><image:title>AMAscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIMTestimonials3304x304002</image:caption><image:title>WIMTestimonials3304x304002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_About_face_1024x1024.png</image:loc><image:caption>AboutFace</image:caption><image:title>WIMAboutface1024x1024</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>ashopinTokyoJapan</image:caption><image:title>WIMJapanOffice88x88007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Featured%20Images/GettyImages-1336515431-scaled.jpg</image:loc><image:caption>GettyImages1336515431scaled</image:caption><image:title>GettyImages1336515431scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WLMarsInclogo2019392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>KadenceIndiaofficeteam</image:caption><image:title>WIMIndiaOffice88x88002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_light-trails-on-highway-at-night-315938-1440x432.jpg</image:loc><image:caption>CarsonHighwayatNight</image:caption><image:title>WIMlighttrailsonhighwayatnight3159381440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>KadenceThailand</image:caption><image:title>WIMThailandOffice88x8811</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>KadenceChinaofficeteam</image:caption><image:title>WIMKadenceChina88x88001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>KadenceUSAteamphoto</image:caption><image:title>WIMUSOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Featured%20Images/GettyImages-1402084914.jpg</image:loc><image:caption>GettyImages1402084914</image:caption><image:title>GettyImages1402084914</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/vital-strategies-logo.png</image:loc><image:caption>vitalstrategieslogo</image:caption><image:title>vitalstrategieslogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_288x83.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars288x83</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WLBridgestonelogo288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>KadenceIndonesiaofficeteam</image:caption><image:title>WIMIndonesiaOffice88x884</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_yoodo_gobear_web_logo-392x133.png</image:loc><image:caption>GoBear</image:caption><image:title>WLyoodogobearweblogo392x133</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bloomberg_Media_stack_blk-144x45.png</image:loc><image:caption>BloombergMedia</image:caption><image:title>WLBloombergMediastackblk144x45</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>KadenceChina</image:caption><image:title>WIMarticle88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432.jpg</image:loc><image:caption>BloombergNeuroscience</image:caption><image:title>WIMballshapedcirclecloseupdark414860copy1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-philippines-88x88.jpg</image:loc><image:caption>officephilippines88x88</image:caption><image:title>officephilippines88x88</image:title></image:image><lastmod>2025-10-03</lastmod></url><url><loc>https://kadence.com/en-us/podcast/ep-8-voices-of-visionaries-the-future-festival-edition-part-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/BL_elusive-consumer-cover-1000x432.png</image:loc><image:caption>BLelusiveconsumercover1000x432</image:caption><image:title>BLelusiveconsumercover1000x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/Featured%20images/featured%20img%20ep%208.png</image:loc><image:caption>featuredimgep8</image:caption><image:title>featuredimgep8</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/case-study/understanding-the-needs-of-rice-growers-in-china</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_OnlineAsia_580x580.png</image:loc><image:caption>WHOnlineAsia580x580</image:caption><image:title>WHOnlineAsia580x580</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_edward-he-uKyzXEc2k_s-unsplash-1-2180x1090.jpg</image:loc><image:caption>edwardheuKyzXEc2ksunsplash12180x1090</image:caption><image:title>WHedwardheuKyzXEc2ksunsplash12180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-113723784.jpg</image:loc><image:caption>GettyImages113723784</image:caption><image:title>GettyImages113723784</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1644970176.jpg</image:loc><image:caption>GettyImages1644970176</image:caption><image:title>GettyImages1644970176</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><lastmod>2025-12-08</lastmod></url><url><loc>https://kadence.com/knowledge/how-to-balance-brand-equity-and-performance-marketing-for-greater-roi/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-12.png</image:loc><image:caption>CopyofSampleforblogpost12</image:caption><image:title>CopyofSampleforblogpost12</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/yFZP5ALYF33GpccNQjaZZMlZBjoaboeN-ml_3JLf8YoBw1WnwngUM8aY2UKeNvNLau8DBV0W-YNUnB-COuCoLLZpzi47-GipImAXwak-J7sTd4_OmIKmo_La9RUgJR2c26JLvoBR_uFHXodsRdNdK.png</image:loc><image:caption>yFZP5ALYF33GpccNQjaZZMlZBjoaboeNml3JLf8YoBw1WnwngUM8aY2UKeNvNLau8DBV0WYNUnBCOuCoLLZpzi47GipImAXwakJ7sTd4OmIKmoLa9RUgJR2c26JLvoBRuFHXodsRdNdK</image:caption><image:title>yFZP5ALYF33GpccNQjaZZMlZBjoaboeNml3JLf8YoBw1WnwngUM8aY2UKeNvNLau8DBV0WYNUnBCOuCoLLZpzi47GipImAXwakJ7sTd4OmIKmoLa9RUgJR2c26JLvoBRuFHXodsRdNdK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1505954018.jpg</image:loc><image:caption>GettyImages1505954018</image:caption><image:title>GettyImages1505954018</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535-Sep-16-2025-08-53-00-0817-AM.png</image:loc><image:caption>submitaresearchbrief21024x535Sep1620250853000817AM</image:caption><image:title>submitaresearchbrief21024x535Sep1620250853000817AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/nqklmNTLH9O7ebz3ZVMjPpviqReJGyCFuW2eE8shNIVs_eAddI32mzv9HE4zgeIBvgcic4SMcA1hsFXT76VeZMB58mDPaAc22jTOrrWSUs3aALdEV0zmBvpe9soLxfKzAHEAkpvcKme-07bwpRRuG.png</image:loc><image:caption>nqklmNTLH9O7ebz3ZVMjPpviqReJGyCFuW2eE8shNIVseAddI32mzv9HE4zgeIBvgcic4SMcA1hsFXT76VeZMB58mDPaAc22jTOrrWSUs3aALdEV0zmBvpe9soLxfKzAHEAkpvcKme07bwpRRuG</image:caption><image:title>nqklmNTLH9O7ebz3ZVMjPpviqReJGyCFuW2eE8shNIVseAddI32mzv9HE4zgeIBvgcic4SMcA1hsFXT76VeZMB58mDPaAc22jTOrrWSUs3aALdEV0zmBvpe9soLxfKzAHEAkpvcKme07bwpRRuG</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/rxjMcX-rmYLSESYLvM3RkTUYQXQ-zNoZK4nOGWmjdpANhsmcQrRfrCKYvEpvzlJwJ1NjFw4SHCdtMU7FqvAYSvj7oqgjsU9im0sqOwGxeIY7H8vo3vp0RcU_v8zF-_9Xd8qFRtzYeCyV40AZNf2HF.png</image:loc><image:caption>rxjMcXrmYLSESYLvM3RkTUYQXQzNoZK4nOGWmjdpANhsmcQrRfrCKYvEpvzlJwJ1NjFw4SHCdtMU7FqvAYSvj7oqgjsU9im0sqOwGxeIY7H8vo3vp0RcUv8zF9Xd8qFRtzYeCyV40AZNf2HF</image:caption><image:title>rxjMcXrmYLSESYLvM3RkTUYQXQzNoZK4nOGWmjdpANhsmcQrRfrCKYvEpvzlJwJ1NjFw4SHCdtMU7FqvAYSvj7oqgjsU9im0sqOwGxeIY7H8vo3vp0RcUv8zF9Xd8qFRtzYeCyV40AZNf2HF</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-32-1024x535-2.png</image:loc><image:caption>1321024x5352</image:caption><image:title>1321024x5352</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1219583078.jpg</image:loc><image:caption>GettyImages1219583078</image:caption><image:title>GettyImages1219583078</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1448284790.jpg</image:loc><image:caption>GettyImages1448284790</image:caption><image:title>GettyImages1448284790</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><lastmod>2025-09-20</lastmod></url><url><loc>https://kadence.com/office/market-research-agency-philadelphia</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WHanastasiadulgierQboRVYU6sfQunsplash12180x1090</image:caption><image:title>WHanastasiadulgierQboRVYU6sfQunsplash12180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WIInsightActivation</image:caption><image:title>WIInsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagersplayingsport</image:caption><image:title>WIMgirlsonwhiteredjerseyplayinghandgame1634652720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WIBrandAndAdvertising</image:caption><image:title>WIBrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wallstreetjournal-logo-217x120.png</image:loc><image:caption>wallstreetjournallogo217x120</image:caption><image:title>wallstreetjournallogo217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WIFieldworkServices</image:caption><image:title>WIFieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>KadenceInternationalMarketResearchAgencyoftheYearSingapore</image:caption><image:title>WIMOptimizedimage131216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIMchuttersnapmfo1E7omzkunsplash720x216</image:caption><image:title>WIMchuttersnapmfo1E7omzkunsplash720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>KadenceInternationalisHighlyCommendedforGlobalAgencyofTheYear</image:caption><image:title>WIMGlobalAgencycop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:caption><image:title>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>QuirksSupplieroftheYearKadenceInternational</image:caption><image:title>WIMQuirkAwards1881216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURAInnovationoftheYearaward</image:caption><image:title>WIMFinalistlogoLARGE216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>MarketingInteractiveAgencyoftheYearWinnerGold2021</image:caption><image:title>WIMmarketinginteractiveagencyoftheyear2021gold216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>KadenceteamcollectingAgencyoftheYearaward</image:caption><image:title>WIMJOE43941216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:caption><image:title>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WICustomerAndMarket</image:caption><image:title>WICustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ESOMAR-Congress-2023-Winner-216x216.jpg</image:loc><image:caption>WIMESOMARCongress2023Winner216x216</image:caption><image:title>WIMESOMARCongress2023Winner216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2021</image:caption><image:title>WIMAOTYMR1216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611.jpg</image:loc><image:caption>WHclaybankshwLAI5lRhdMunsplash1e1614876480611</image:caption><image:title>WHclaybankshwLAI5lRhdMunsplash1e1614876480611</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WLASALOGO2017144x46</image:caption><image:title>WLASALOGO2017144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WIProductDevelopment</image:caption><image:title>WIProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>BestDataCollectionFinalistMarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMBestDataCollection216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>MarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMmrsoppies216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wallstreetjournallogo</image:caption><image:title>wallstreetjournallogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2020</image:caption><image:title>WIMAOTYcrop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090.jpg</image:loc><image:caption>WIMphotoofpeopleleaningonwoodentable31846142180x1090</image:caption><image:title>WIMphotoofpeopleleaningonwoodentable31846142180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIMedwardheuKyzXEc2ksunsplash1814x372</image:caption><image:title>WIMedwardheuKyzXEc2ksunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090.jpg</image:loc><image:caption>WHshanelahiDDiLYtF88wunsplashscaled2180x1090</image:caption><image:title>WHshanelahiDDiLYtF88wunsplashscaled2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRSOpperationsAwardsTrophy</image:caption><image:title>WIPmrsoppies2216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><lastmod>2026-03-10</lastmod></url><url><loc>https://kadence.com/en-us/podcast/ep-15-data-driven-grooming-manscapeds-consumer-strategies-with-monica-aguilo/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/About%20Our%20Guest%20Images/Monica-Aguilo-3.jpg</image:loc><image:caption>MonicaAguilo3</image:caption><image:title>MonicaAguilo3</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/BL_elusive-consumer-cover-1000x432.png</image:loc><image:caption>BLelusiveconsumercover1000x432</image:caption><image:title>BLelusiveconsumercover1000x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/Featured%20images/Podcast-episode-covers.png</image:loc><image:caption>Podcastepisodecovers</image:caption><image:title>Podcastepisodecovers</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><lastmod>2025-10-06</lastmod></url><url><loc>https://kadence.com/knowledge/how-to-develop-a-market-entry-strategy-in-japan/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-60.png</image:loc><image:caption>Sampleforblogpost60</image:caption><image:title>Sampleforblogpost60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1321462048-1.jpg</image:loc><image:caption>GettyImages13214620481</image:caption><image:title>GettyImages13214620481</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-637206428.jpg</image:loc><image:caption>GettyImages637206428</image:caption><image:title>GettyImages637206428</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1351767347-1.jpg</image:loc><image:caption>GettyImages13517673471</image:caption><image:title>GettyImages13517673471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/ja/office/indonesia/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WIBrandAndAdvertising</image:caption><image:title>WIBrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>MarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMmrsoppies216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WICustomerAndMarket</image:caption><image:title>WICustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Zulfitriani-Oktaria_300x300.jpg</image:loc><image:caption>ZulfitrianiOktaria</image:caption><image:title>TPZulfitrianiOktaria300x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogosvg392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURAInnovationoftheYearaward</image:caption><image:title>WIMFinalistlogoLARGE216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-5-392x178.png</image:loc><image:caption>WLunilever35392x178</image:caption><image:title>WLunilever35392x178</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>BestDataCollectionFinalistMarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMBestDataCollection216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>ConductingOnlineResearchinAsia2</image:caption><image:title>WIMConductingOnlineResearchinAsia2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>KadenceteamcollectingAgencyoftheYearaward</image:caption><image:title>WIMJOE43941216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WIProductDevelopment</image:caption><image:title>WIProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WIFieldworkServices</image:caption><image:title>WIFieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Febri.png</image:loc><image:caption>TPFebri</image:caption><image:title>TPFebri</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2020</image:caption><image:title>WIMAOTYcrop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Safiudin-Alwi-300x300.jpeg</image:loc><image:caption>SafiudinAlwi</image:caption><image:title>TPSafiudinAlwi300x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WLMarsInclogo2019392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_BBGMEDIA2018-1280x720-1-392x123.jpg</image:loc><image:caption>WLBBGMEDIA20181280x7201392x123</image:caption><image:title>WLBBGMEDIA20181280x7201392x123</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_KIDN_1024x526.jpg</image:loc><image:caption></image:caption><image:title>WIMKIDN1024x526</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>QuirksSupplieroftheYearKadenceInternational</image:caption><image:title>WIMQuirkAwards1881216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/IMG_1893-scaled-2.jpg</image:loc><image:caption>IMG1893scaled2</image:caption><image:title>IMG1893scaled2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-220x240.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi220x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-Indonesia_720x216.png</image:loc><image:caption>KadenceIndonesia</image:caption><image:title>WIMKadenceIndonesia720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2021</image:caption><image:title>WIMAOTYMR1216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>KadenceInternationalisHighlyCommendedforGlobalAgencyofTheYear</image:caption><image:title>WIMGlobalAgencycop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Dadang-Stiawan_300x300.jpg</image:loc><image:caption>DadangStiawan</image:caption><image:title>TPDadangStiawan300x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Digo-cropped-600x600.png</image:loc><image:caption>TPDigocropped600x600</image:caption><image:title>TPDigocropped600x600</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Anastasia-Gracia_300x300.jpeg</image:loc><image:caption>AnastasiaGracia</image:caption><image:title>TPAnastasiaGracia300x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Samsung-392x64.png</image:loc><image:caption>Samsung</image:caption><image:title>WLSamsung392x64</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>MarketingInteractiveAgencyoftheYearWinnerGold2021</image:caption><image:title>WIMmarketinginteractiveagencyoftheyear2021gold216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Slider-Indonesia-office_1418x534.gif</image:loc><image:caption>SliderIndonesia</image:caption><image:title>WIMSliderIndonesiaoffice1418x534</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLdiscoverchannellogo392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRSOpperationsAwardsTrophy</image:caption><image:title>WIPmrsoppies2216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WIInsightActivation</image:caption><image:title>WIInsightActivation</image:title></image:image><lastmod>2025-10-16</lastmod></url><url><loc>https://kadence.com/en-us/podcast/ep-16-ai-ethics-and-impact-with-neeti-shukla-mehta/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/Featured%20images/Podcast-episode-covers-1.png</image:loc><image:caption>Podcastepisodecovers1</image:caption><image:title>Podcastepisodecovers1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/About%20Our%20Guest%20Images/Neeti-Mehta-Shukla-3.jpg</image:loc><image:caption>NeetiMehtaShukla3</image:caption><image:title>NeetiMehtaShukla3</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/BL_elusive-consumer-cover-1000x432.png</image:loc><image:caption>BLelusiveconsumercover1000x432</image:caption><image:title>BLelusiveconsumercover1000x432</image:title></image:image><lastmod>2025-10-06</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/kadence-international-celebrates-33-years-of-excellence-in-market-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1661163270.jpg</image:loc><image:caption>GettyImages1661163270</image:caption><image:title>GettyImages1661163270</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Kadence-Icon-380x380.png</image:loc><image:caption>KadenceIcon380x380</image:caption><image:title>KadenceIcon380x380</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><lastmod>2025-10-08</lastmod></url><url><loc>https://kadence.com/knowledge/capitalising-on-the-urban-mobility-opportunity-report/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/michael-discenza-7yLREGwprYo-unsplash-scaled.jpg</image:loc><image:caption>michaeldiscenza7yLREGwprYounsplashscaled</image:caption><image:title>michaeldiscenza7yLREGwprYounsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/UM-small-223x300.png</image:loc><image:caption>UMsmall223x300</image:caption><image:title>UMsmall223x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><lastmod>2025-10-07</lastmod></url><url><loc>https://kadence.com/knowledge/what-is-market-size/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Power-of-Brand-Analysis-1200x627.png</image:loc><image:caption>thepowerofbrandanalysis</image:caption><image:title>PowerofBrandAnalysis1200x627</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-1-1024x535.png</image:loc><image:caption>Submitaresearchbrief</image:caption><image:title>submitaresearchbrief11024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1321462048-1.jpg</image:loc><image:caption>GettyImages13214620481</image:caption><image:title>GettyImages13214620481</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1389263476.jpg</image:loc><image:caption>GettyImages1389263476</image:caption><image:title>GettyImages1389263476</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported%20sitepage%20images/GettyImages-1408214577-720x216.jpg</image:loc><image:caption>GettyImages1408214577720x216</image:caption><image:title>GettyImages1408214577720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1425794015.jpg</image:loc><image:caption>GettyImages1425794015</image:caption><image:title>GettyImages1425794015</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><lastmod>2026-03-26</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/spotting-the-right-respondents-for-your-market-study/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972-2.jpg</image:loc><image:caption>GettyImages9101449722</image:caption><image:title>GettyImages9101449722</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1780092404-1-1.jpg</image:loc><image:caption>GettyImages178009240411</image:caption><image:title>GettyImages178009240411</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2185776283.jpg</image:loc><image:caption>GettyImages2185776283</image:caption><image:title>GettyImages2185776283</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-crcredentials-or-brochure-1-1024x535-Sep-15-2025-06-18-36-3076-AM.png</image:loc><image:caption>downloadagencycrcredentialsorbrochure11024x535Sep1520250618363076AM</image:caption><image:title>downloadagencycrcredentialsorbrochure11024x535Sep1520250618363076AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-494183367.jpg</image:loc><image:caption>GettyImages494183367</image:caption><image:title>GettyImages494183367</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/General-Uncover-the-latest-trends-in-global-media-consumption-1024x512-Sep-15-2025-06-18-24-8287-AM.png</image:loc><image:caption>GeneralUncoverthelatesttrendsinglobalmediaconsumption1024x512Sep1520250618248287AM</image:caption><image:title>GeneralUncoverthelatesttrendsinglobalmediaconsumption1024x512Sep1520250618248287AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><lastmod>2025-09-26</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/zillennials-bridging-the-gap-between-millennials-and-gen-z/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1939722836-1.jpg</image:loc><image:caption>GettyImages19397228361</image:caption><image:title>GettyImages19397228361</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/adrianna-geo-_C2Rgp0GDn4-unsplash-scaled-e1621847384673.jpg</image:loc><image:caption>adriannageoC2Rgp0GDn4unsplashscalede1621847384673</image:caption><image:title>adriannageoC2Rgp0GDn4unsplashscalede1621847384673</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Banner-luxury-travel-study.png</image:loc><image:caption>Bannerluxurytravelstudy</image:caption><image:title>Bannerluxurytravelstudy</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-3-1024x535.png</image:loc><image:caption>Submityourmarketresearchbrief</image:caption><image:title>submitaresearchbrief31024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Pet-owner-Personas-Cover-Page-1-1024x576.png</image:loc><image:caption>8petpersonas</image:caption><image:title>PetownerPersonasCoverPage11024x576</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-84-2.png</image:loc><image:caption>Sampleforblogpost842</image:caption><image:title>Sampleforblogpost842</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><lastmod>2025-10-28</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/using-market-research-for-new-product-development/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Kadence-Icon-380x380.png</image:loc><image:caption>KadenceIcon380x380</image:caption><image:title>KadenceIcon380x380</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972-2.jpg</image:loc><image:caption>GettyImages9101449722</image:caption><image:title>GettyImages9101449722</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/CHOSENkelli-mcclintock-GopRYASfsOc-unsplash-scaled-Sep-19-2025-03-39-12-5874-PM.jpg</image:loc><image:caption>CHOSENkellimcclintockGopRYASfsOcunsplashscaledSep1920250339125874PM</image:caption><image:title>CHOSENkellimcclintockGopRYASfsOcunsplashscaledSep1920250339125874PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled-2.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled2</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><lastmod>2025-09-30</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-silver-wave-capturing-the-senior-consumer-market-in-singapore/</loc><video:video><video:thumbnail_loc>https://kadence.com/hubfs/Derek-Goh-Video.mp4/medium.jpg</video:thumbnail_loc><video:title>Derek-Goh-Video</video:title><video:description>Derek-Goh-Video</video:description><video:content_loc>https://kadence.com/hubfs/Derek-Goh-Video.mp4</video:content_loc><video:duration>277</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-1-1024x535.png</image:loc><image:caption>Submitaresearchbrief</image:caption><image:title>submitaresearchbrief11024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/inrzilG_h7UckYWo0KtvnT9XRKPDbNKq5aG4ft_NMFPutGtowTsd0LeQjkLJ3nYxwR7MlrxShg7iwYd6hi2tiM6Yi1Edtb1R7NVNT24wThzsbC5MGT_qimUonSG3cBCCReBHDngeqMVC2CtMjW5zU-1.png</image:loc><image:caption>inrzilGh7UckYWo0KtvnT9XRKPDbNKq5aG4ftNMFPutGtowTsd0LeQjkLJ3nYxwR7MlrxShg7iwYd6hi2tiM6Yi1Edtb1R7NVNT24wThzsbC5MGTqimUonSG3cBCCReBHDngeqMVC2CtMjW5zU1</image:caption><image:title>inrzilGh7UckYWo0KtvnT9XRKPDbNKq5aG4ftNMFPutGtowTsd0LeQjkLJ3nYxwR7MlrxShg7iwYd6hi2tiM6Yi1Edtb1R7NVNT24wThzsbC5MGTqimUonSG3cBCCReBHDngeqMVC2CtMjW5zU1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-100-2.png</image:loc><image:caption>Sampleforblogpost1002</image:caption><image:title>Sampleforblogpost1002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-64-2.png</image:loc><image:caption>CopyofSampleforblogpost642</image:caption><image:title>CopyofSampleforblogpost642</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-79-1.png</image:loc><image:caption>Sampleforblogpost791</image:caption><image:title>Sampleforblogpost791</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/adrianna-geo-_C2Rgp0GDn4-unsplash-scaled-e1621847384673.jpg</image:loc><image:caption>adriannageoC2Rgp0GDn4unsplashscalede1621847384673</image:caption><image:title>adriannageoC2Rgp0GDn4unsplashscalede1621847384673</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/o2o9Bh95w16XGd1GdmbdkE9ed7UuHBgPOVcxZ2SE_ggxafnLyGK4kgdMZVmd3TJugXoV_ZQk0jASh_fsLL4nbhK75rq6hqywpZHO7B6Z7KmNRmMJuEbzPu6tPlGQYEsXFRW3Ds3upxMVECA0P5o_n-1.png</image:loc><image:caption>o2o9Bh95w16XGd1GdmbdkE9ed7UuHBgPOVcxZ2SEggxafnLyGK4kgdMZVmd3TJugXoVZQk0jAShfsLL4nbhK75rq6hqywpZHO7B6Z7KmNRmMJuEbzPu6tPlGQYEsXFRW3Ds3upxMVECA0P5on1</image:caption><image:title>o2o9Bh95w16XGd1GdmbdkE9ed7UuHBgPOVcxZ2SEggxafnLyGK4kgdMZVmd3TJugXoVZQk0jAShfsLL4nbhK75rq6hqywpZHO7B6Z7KmNRmMJuEbzPu6tPlGQYEsXFRW3Ds3upxMVECA0P5on1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/General-The-Future-of-Finance-1-1024x535.png</image:loc><image:caption>fintechreport</image:caption><image:title>GeneralTheFutureofFinance11024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><lastmod>2025-11-03</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/maximizing-insights-with-cati/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-1024x535-Sep-19-2025-05-29-04-9937-PM.png</image:loc><image:caption>11024x535Sep1920250529049937PM</image:caption><image:title>11024x535Sep1920250529049937PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/US-1024x535-Sep-19-2025-05-27-01-3710-PM.png</image:loc><image:caption>US1024x535Sep1920250527013710PM</image:caption><image:title>US1024x535Sep1920250527013710PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-66-1.png</image:loc><image:caption>Sampleforblogpost661</image:caption><image:title>Sampleforblogpost661</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972-2.jpg</image:loc><image:caption>GettyImages9101449722</image:caption><image:title>GettyImages9101449722</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1281207887-1.jpg</image:loc><image:caption>GettyImages12812078871</image:caption><image:title>GettyImages12812078871</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-1024x535.png</image:loc><image:caption>Submitaresearchbrief</image:caption><image:title>submitaresearchbrief41024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages1162094164scaled</image:caption><image:title>GettyImages1162094164scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><lastmod>2026-01-30</lastmod></url><url><loc>https://kadence.com/case-study/optimising-the-launch-of-a-new-floor-cleaning-product</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Featured%20Images/GettyImages-1555457540.jpg</image:loc><image:caption>GettyImages1555457540</image:caption><image:title>GettyImages1555457540</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_OnlineAsia_580x580.png</image:loc><image:caption>WHOnlineAsia580x580</image:caption><image:title>WHOnlineAsia580x580</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-2173025990.jpg</image:loc><image:caption>GettyImages2173025990</image:caption><image:title>GettyImages2173025990</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1222812703.jpg</image:loc><image:caption>GettyImages1222812703</image:caption><image:title>GettyImages1222812703</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><lastmod>2025-12-08</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/top-4-trends-set-to-disrupt-the-consumer-goods-industry-in-2025/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20190522-02Q2_PZ6AO2tjZO4Q32mD4Iw-scaled-1.jpg</image:loc><image:caption>2019052202Q2PZ6AO2tjZO4Q32mD4Iwscaled1</image:caption><image:title>2019052202Q2PZ6AO2tjZO4Q32mD4Iwscaled1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1305487364-1-1.jpg</image:loc><image:caption>GettyImages130548736411</image:caption><image:title>GettyImages130548736411</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-4-1024x535.png</image:loc><image:caption>Downloadtheguidetofutureofproductmarketing</image:caption><image:title>141024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-879302358.jpg</image:loc><image:caption>GettyImages879302358</image:caption><image:title>GettyImages879302358</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-4-1024x535.png</image:loc><image:caption>downloadagencycredentialsorbrochure41024x535</image:caption><image:title>downloadagencycredentialsorbrochure41024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/giuseppe-famiani-3R1pWT9PUS0-unsplash-scaled-e1621846768745-2.jpg</image:loc><image:caption>giuseppefamiani3R1pWT9PUS0unsplashscalede16218467687452</image:caption><image:title>giuseppefamiani3R1pWT9PUS0unsplashscalede16218467687452</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/jollibee-is-rewriting-the-rules-of-global-fast-food/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1181405477.jpg</image:loc><image:caption>GettyImages1181405477</image:caption><image:title>GettyImages1181405477</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1351767347.jpg</image:loc><image:caption>GettyImages1351767347</image:caption><image:title>GettyImages1351767347</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Fast-food-getty-1.jpg</image:loc><image:caption>Fastfoodgetty1</image:caption><image:title>Fastfoodgetty1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20191003_Green_brick.jpg</image:loc><image:caption>20191003Greenbrick</image:caption><image:title>20191003Greenbrick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-4-1024x536-Sep-19-2025-04-01-56-5037-PM.png</image:loc><image:caption>submitaresearchbrief441024x536Sep1920250401565037PM</image:caption><image:title>submitaresearchbrief441024x536Sep1920250401565037PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-Fast-Food-Flip-TREND-3-Climate-Positive-Sep-19-2025-04-01-47-9323-PM.png</image:loc><image:caption>TheFastFoodFlipTREND3ClimatePositiveSep1920250401479323PM</image:caption><image:title>TheFastFoodFlipTREND3ClimatePositiveSep1920250401479323PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><lastmod>2025-09-29</lastmod></url><url><loc>https://kadence.com/ja/sector/food-and-beverage/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>QuirksSupplieroftheYearKadenceInternational</image:caption><image:title>WIMQuirkAwards1881216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_wallstreetjournal-logo-217x120.png</image:loc><image:caption>WSJ</image:caption><image:title>WLwallstreetjournallogo217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>ConductingOnlineResearchinAsia2</image:caption><image:title>WIMConductingOnlineResearchinAsia2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>KadenceUKofficeteam</image:caption><image:title>WIMUKOffice88x8813</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Food-and-Beverage-1090x545.png</image:loc><image:caption>FoodandBeverage</image:caption><image:title>WIMFoodandBeverage1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_Food-and-Beverage.svg</image:loc><image:caption>ICFoodandBeverage</image:caption><image:title>ICFoodandBeverage</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>KadenceIndiaofficeteam</image:caption><image:title>WIMIndiaOffice88x88002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_pricing-research.svg</image:loc><image:caption>WIpricingresearch</image:caption><image:title>WIpricingresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/vital-strategies-logo.png</image:loc><image:caption>vitalstrategieslogo</image:caption><image:title>vitalstrategieslogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>KadenceInternationalisHighlyCommendedforGlobalAgencyofTheYear</image:caption><image:title>WIMGlobalAgencycop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Rupert%20Sinclair_190x190.jpg</image:loc><image:caption>RupertSinclair</image:caption><image:title>TPRupertSinclair190x190</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/bloomberg%20logo.png</image:loc><image:caption>bloomberglogo</image:caption><image:title>bloomberglogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>KadenceInternationalMarketResearchAgencyoftheYearSingapore</image:caption><image:title>WIMOptimizedimage131216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premiumhomeappliancesfridgewashingmachine</image:caption><image:title>WIMPremiumhomeappliancesfridgewashingmachine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>ashopinTokyoJapan</image:caption><image:title>WIMJapanOffice88x88007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>KadenceSingaporeofficeteam</image:caption><image:title>WIMKadenceSingaporeoffice88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>BestDataCollectionFinalistMarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMBestDataCollection216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIMTestimonials3304x304002</image:caption><image:title>WIMTestimonials3304x304002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>KadenceChinaofficeteam</image:caption><image:title>WIMKadenceChina88x88001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>JapanTokyo</image:caption><image:title>WIMJapanOffice88x88006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>KadenceIndia</image:caption><image:title>WIMIndiaOffice88x88003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLdiscoverchannellogo392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>KadenceIndonesia</image:caption><image:title>WIMIndonesiaOffice88x885</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_288x83.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars288x83</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIMchuttersnapmfo1E7omzkunsplash720x216</image:caption><image:title>WIMchuttersnapmfo1E7omzkunsplash720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>KadencePhilippinesofficeteam</image:caption><image:title>WIMPhilippinesOffice88x88008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>MarketresearchinAsia</image:caption><image:title>WIMPhilippinesOffice88x88009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UKoffice</image:caption><image:title>WIMUKOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WLMarsInclogo2019392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL1200pxSamsungwordmarksvg144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>KadenceChina</image:caption><image:title>WIMarticle88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>KadenceVietnam</image:caption><image:title>WIMVietnamOffice15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Unilever-food-solutions-300x113.png</image:loc><image:caption>unileverfoodsolutions</image:caption><image:title>WLUnileverfoodsolutions300x113</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIMTestimonials3903x651001</image:caption><image:title>WIMTestimonials3903x651001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_favorite-heart.svg</image:loc><image:caption>WIfavoriteheart</image:caption><image:title>WIfavoriteheart</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_adam-wilson-I2f5BbeXPVY-unsplash-scaled-720x216.jpg</image:loc><image:caption>WIMadamwilsonI2f5BbeXPVYunsplashscaled720x216</image:caption><image:title>WIMadamwilsonI2f5BbeXPVYunsplashscaled720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>KadenceUSAteamphoto</image:caption><image:title>WIMUSOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerUnderstanding.svg</image:loc><image:caption>WICustomerUnderstanding</image:caption><image:title>WICustomerUnderstanding</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRSOpperationsAwardsTrophy</image:caption><image:title>WIPmrsoppies2216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>KadenceIndonesiaofficeteam</image:caption><image:title>WIMIndonesiaOffice88x884</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2020</image:caption><image:title>WIMAOTYcrop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogo288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>KadenceThailand</image:caption><image:title>WIMThailandOffice88x8811</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_product-testing.svg</image:loc><image:caption>WIproducttesting</image:caption><image:title>WIproducttesting</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Asahi_logo.svg-144x56.png</image:loc><image:caption>Asahi</image:caption><image:title>WLAsahilogosvg144x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WIM_Vital%20Strategies_720x216.jpg</image:loc><image:caption>VitalStrategies</image:caption><image:title>WIMVitalStrategies720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_concept-testing.svg</image:loc><image:caption>WIconcepttesting</image:caption><image:title>WIconcepttesting</image:title></image:image><lastmod>2025-10-03</lastmod></url><url><loc>https://kadence.com/knowledge/top-4-trends-set-to-disrupt-the-financial-services-industry-in-2025-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1181405477.jpg</image:loc><image:caption>GettyImages1181405477</image:caption><image:title>GettyImages1181405477</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/General-The-Future-of-Finance-1-1024x535.png</image:loc><image:caption>fintechreport</image:caption><image:title>GeneralTheFutureofFinance11024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Top%204%20Trends%20Set%20to%20Disrupt%20the%20Financial%20Services%20Industry%20in%202025.jpg</image:loc><image:caption>Top4TrendsSettoDisrupttheFinancialServicesIndustryin2025</image:caption><image:title>Top4TrendsSettoDisrupttheFinancialServicesIndustryin2025</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-3-1024x535.png</image:loc><image:caption>DownloadourCredentials</image:caption><image:title>downloadagencycredentialsorbrochure31024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages1162094164scaled</image:caption><image:title>GettyImages1162094164scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/knowledge/marketing-in-china-a-tale-of-regions-urbanism-and-unique-consumerism/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1.jpg</image:loc><image:caption>20200129Header1</image:caption><image:title>20200129Header1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1219583078.jpg</image:loc><image:caption>GettyImages1219583078</image:caption><image:title>GettyImages1219583078</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-2-1.png</image:loc><image:caption>CopyofSampleforblogpost21</image:caption><image:title>CopyofSampleforblogpost21</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/About-face_social-media-_About-face-1-04-2-1024x535-Sep-16-2025-09-06-27-4822-AM.png</image:loc><image:caption>AboutfacesocialmediaAboutface10421024x535Sep1620250906274822AM</image:caption><image:title>AboutfacesocialmediaAboutface10421024x535Sep1620250906274822AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-4-1024x535-Sep-16-2025-09-20-19-9475-AM.png</image:loc><image:caption>141024x535Sep1620250920199475AM</image:caption><image:title>141024x535Sep1620250920199475AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><lastmod>2025-09-20</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-experience-edge-how-brand-experience-management-propels-business-growth/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1181221370-500x483.jpg</image:loc><image:caption>GettyImages1181221370500x483</image:caption><image:title>GettyImages1181221370500x483</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-12-1.png</image:loc><image:caption>CopyofSampleforblogpost121</image:caption><image:title>CopyofSampleforblogpost121</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20190522-02Q2_PZ6AO2tjZO4Q32mD4Iw-scaled-1.jpg</image:loc><image:caption>2019052202Q2PZ6AO2tjZO4Q32mD4Iwscaled1</image:caption><image:title>2019052202Q2PZ6AO2tjZO4Q32mD4Iwscaled1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/LePetitChefLondonReview-1024x683-2.jpg</image:loc><image:caption>LePetitChefLondonReview1024x6832</image:caption><image:title>LePetitChefLondonReview1024x6832</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20191003_Green_brick.jpg</image:loc><image:caption>20191003Greenbrick</image:caption><image:title>20191003Greenbrick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><lastmod>2026-01-30</lastmod></url><url><loc>https://kadence.com/ja/office/thailand/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WIFieldworkServices</image:caption><image:title>WIFieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLdiscoverchannellogo392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURAInnovationoftheYearaward</image:caption><image:title>WIMFinalistlogoLARGE216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>KadenceteamcollectingAgencyoftheYearaward</image:caption><image:title>WIMJOE43941216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Kajornkiat-Kiatsunthorn_Pom.jpg</image:loc><image:caption>KajornkiatKiatsunthornPom</image:caption><image:title>TPKajornkiatKiatsunthornPom</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WIProductDevelopment</image:caption><image:title>WIProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Hamano.jpg</image:loc><image:caption>TPHamano</image:caption><image:title>TPHamano</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2020</image:caption><image:title>WIMAOTYcrop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_CNY_1024x711.jpg</image:loc><image:caption>ChineseNewYearGroupofstaffholdingredenvelopes</image:caption><image:title>WIMCNY1024x711</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogosvg392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence-Thailand-copy-scaled-2.jpg</image:loc><image:caption>KadenceThailandcopyscaled2</image:caption><image:title>KadenceThailandcopyscaled2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>MarketingInteractiveAgencyoftheYearWinnerGold2021</image:caption><image:title>WIMmarketinginteractiveagencyoftheyear2021gold216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2021</image:caption><image:title>WIMAOTYMR1216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WIInsightActivation</image:caption><image:title>WIInsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>BestDataCollectionFinalistMarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMBestDataCollection216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Samart-Urit_Mor_300x300.jpg</image:loc><image:caption>SamartUritMor</image:caption><image:title>TPSamartUritMor300x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>KadenceInternationalisHighlyCommendedforGlobalAgencyofTheYear</image:caption><image:title>WIMGlobalAgencycop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-5-392x178.png</image:loc><image:caption>WLunilever35392x178</image:caption><image:title>WLunilever35392x178</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>MarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMmrsoppies216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Samsung-392x64.png</image:loc><image:caption>Samsung</image:caption><image:title>WLSamsung392x64</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>KadenceInternationalMarketResearchAgencyoftheYearSingapore</image:caption><image:title>WIMOptimizedimage131216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WIBrandAndAdvertising</image:caption><image:title>WIBrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-Thailand_720x216.png</image:loc><image:caption>KadenceThailand</image:caption><image:title>WIMKadenceThailand720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WLMarsInclogo2019392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>ConductingOnlineResearchinAsia2</image:caption><image:title>WIMConductingOnlineResearchinAsia2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>QuirksSupplieroftheYearKadenceInternational</image:caption><image:title>WIMQuirkAwards1881216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRSOpperationsAwardsTrophy</image:caption><image:title>WIPmrsoppies2216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_BBGMEDIA2018-1280x720-1-392x123.jpg</image:loc><image:caption>WLBBGMEDIA20181280x7201392x123</image:caption><image:title>WLBBGMEDIA20181280x7201392x123</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WICustomerAndMarket</image:caption><image:title>WICustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Slider-Thailand_1418x534.gif</image:loc><image:caption>WIMSliderThailand1418x534</image:caption><image:title>WIMSliderThailand1418x534</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-220x240.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi220x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><lastmod>2026-01-12</lastmod></url><url><loc>https://kadence.com/knowledge/why-chocolate-sales-are-rising-in-a-health-conscious-world/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535.png</image:loc><image:caption>submityourbrief</image:caption><image:title>submitaresearchbrief21024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/General-Uncover-the-latest-trends-in-global-media-consumption-1024x512.png</image:loc><image:caption>mediaandentertainmenttrendsreport</image:caption><image:title>GeneralUncoverthelatesttrendsinglobalmediaconsumption1024x512</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-60.png</image:loc><image:caption>Sampleforblogpost60</image:caption><image:title>Sampleforblogpost60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1351767347-1.jpg</image:loc><image:caption>GettyImages13517673471</image:caption><image:title>GettyImages13517673471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1771403266.jpg</image:loc><image:caption>GettyImages1771403266</image:caption><image:title>GettyImages1771403266</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><lastmod>2025-10-28</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/segmenting-success-unlocking-the-8-key-market-segments-for-diverse-industries/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V7-1024x535-Sep-19-2025-06-41-42-1606-PM.png</image:loc><image:caption>GENZGenZV71024x535Sep1920250641421606PM</image:caption><image:title>GENZGenZV71024x535Sep1920250641421606PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-34-2.png</image:loc><image:caption>Sampleforblogpost342</image:caption><image:title>Sampleforblogpost342</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/6-16-1024x535-Sep-19-2025-06-48-38-9619-PM.png</image:loc><image:caption>6161024x535Sep1920250648389619PM</image:caption><image:title>6161024x535Sep1920250648389619PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/adrianna-geo-_C2Rgp0GDn4-unsplash-scaled-e1621847384673.jpg</image:loc><image:caption>adriannageoC2Rgp0GDn4unsplashscalede1621847384673</image:caption><image:title>adriannageoC2Rgp0GDn4unsplashscalede1621847384673</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1219583078-2.jpg</image:loc><image:caption>GettyImages12195830782</image:caption><image:title>GettyImages12195830782</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><lastmod>2025-09-26</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/market-segmentation-for-fmcg-products-the-ultimate-guide/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/giuseppe-famiani-3R1pWT9PUS0-unsplash-scaled-e1621846768745-2.jpg</image:loc><image:caption>giuseppefamiani3R1pWT9PUS0unsplashscalede16218467687452</image:caption><image:title>giuseppefamiani3R1pWT9PUS0unsplashscalede16218467687452</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1196887225-1-1024x683-1.jpg</image:loc><image:caption>GettyImages119688722511024x6831</image:caption><image:title>GettyImages119688722511024x6831</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/hue12-photography-8rTwokBwz1w-unsplash-scaled-1.jpg</image:loc><image:caption>hue12photography8rTwokBwz1wunsplashscaled1</image:caption><image:title>hue12photography8rTwokBwz1wunsplashscaled1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/adrianna-geo-_C2Rgp0GDn4-unsplash-scaled-e1621847384673.jpg</image:loc><image:caption>adriannageoC2Rgp0GDn4unsplashscalede1621847384673</image:caption><image:title>adriannageoC2Rgp0GDn4unsplashscalede1621847384673</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/sam-mcghee-4siwRamtFAk-unsplash-1024x576-1.jpg</image:loc><image:caption>sammcghee4siwRamtFAkunsplash1024x5761</image:caption><image:title>sammcghee4siwRamtFAkunsplash1024x5761</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><lastmod>2025-09-29</lastmod></url><url><loc>https://kadence.com/knowledge/owning-your-audience-in-a-world-of-social-media-uncertainty/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-1024x535.png</image:loc><image:caption>Submitaresearchbrief</image:caption><image:title>submitaresearchbrief41024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Why-modern-millennials-love-nostalgia-2-1024x512.png</image:loc><image:caption>Whymodernmillennialslovenostalgia</image:caption><image:title>Whymodernmillennialslovenostalgia21024x512</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Owning%20Your%20Audience%20in%20a%20World%20of%20Social%20Media%20Uncertainty.jpg</image:loc><image:caption>OwningYourAudienceinaWorldofSocialMediaUncertainty</image:caption><image:title>OwningYourAudienceinaWorldofSocialMediaUncertainty</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-84.png</image:loc><image:caption>Sampleforblogpost84</image:caption><image:title>Sampleforblogpost84</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/knowledge/how-university-brands-can-appeal-to-singapores-gen-z-students/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-84.png</image:loc><image:caption>Sampleforblogpost84</image:caption><image:title>Sampleforblogpost84</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-44-1.png</image:loc><image:caption>CopyofSampleforblogpost441</image:caption><image:title>CopyofSampleforblogpost441</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-90.png</image:loc><image:caption>CopyofSampleforblogpost90</image:caption><image:title>CopyofSampleforblogpost90</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-3-1024x535.png</image:loc><image:caption>Submityourmarketresearchbrief</image:caption><image:title>submitaresearchbrief31024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-2024-07-01T103944_383-1.png</image:loc><image:caption>Sampleforblogpost20240701T1039443831</image:caption><image:title>Sampleforblogpost20240701T1039443831</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/General-4-1024x512.png</image:loc><image:caption>themodernmillennialreport</image:caption><image:title>General41024x512</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><lastmod>2025-10-28</lastmod></url><url><loc>https://kadence.com/knowledge/trends-in-preventive-healthcare-for-pets-globally/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-3-1024x535-Sep-16-2025-09-41-29-0197-AM.png</image:loc><image:caption>downloadagencycredentialsorbrochure31024x535Sep1620250941290197AM</image:caption><image:title>downloadagencycredentialsorbrochure31024x535Sep1620250941290197AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/PetPace-unboxing-with-micah.jpg</image:loc><image:caption>PetPaceunboxingwithmicah</image:caption><image:title>PetPaceunboxingwithmicah</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1318673904-1.jpg</image:loc><image:caption>GettyImages13186739041</image:caption><image:title>GettyImages13186739041</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/General-Discover-the-Future-of-Entertainment-1024x512-3.png</image:loc><image:caption>GeneralDiscovertheFutureofEntertainment1024x5123</image:caption><image:title>GeneralDiscovertheFutureofEntertainment1024x5123</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Blog-banner-1536x605-1-1024x403.jpg</image:loc><image:caption>Blogbanner1536x60511024x403</image:caption><image:title>Blogbanner1536x60511024x403</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-2024-07-19T131957_851.png</image:loc><image:caption>Sampleforblogpost20240719T131957851</image:caption><image:title>Sampleforblogpost20240719T131957851</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><lastmod>2025-09-19</lastmod></url><url><loc>https://kadence.com/office/market-research-in-the-usa/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIMedwardheuKyzXEc2ksunsplash1814x372</image:caption><image:title>WIMedwardheuKyzXEc2ksunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WIBrandAndAdvertising</image:caption><image:title>WIBrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wallstreetjournallogo</image:caption><image:title>wallstreetjournallogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/iStock-671472110-scaled%20(2).jpg</image:loc><image:caption>iStock671472110scaled2</image:caption><image:title>iStock671472110scaled2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wallstreetjournal-logo-217x120.png</image:loc><image:caption>wallstreetjournallogo217x120</image:caption><image:title>wallstreetjournallogo217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WIInsightActivation</image:caption><image:title>WIInsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WIProductDevelopment</image:caption><image:title>WIProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611.jpg</image:loc><image:caption>WHclaybankshwLAI5lRhdMunsplash1e1614876480611</image:caption><image:title>WHclaybankshwLAI5lRhdMunsplash1e1614876480611</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:caption><image:title>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090.jpg</image:loc><image:caption>WHshanelahiDDiLYtF88wunsplashscaled2180x1090</image:caption><image:title>WHshanelahiDDiLYtF88wunsplashscaled2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:caption><image:title>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>ConductingOnlineResearchinAsia2</image:caption><image:title>WIMConductingOnlineResearchinAsia2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premiumhomeappliancesfridgewashingmachine</image:caption><image:title>WIMPremiumhomeappliancesfridgewashingmachine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WHanastasiadulgierQboRVYU6sfQunsplash12180x1090</image:caption><image:title>WHanastasiadulgierQboRVYU6sfQunsplash12180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagersplayingsport</image:caption><image:title>WIMgirlsonwhiteredjerseyplayinghandgame1634652720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WLASALOGO2017144x46</image:caption><image:title>WLASALOGO2017144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WIFieldworkServices</image:caption><image:title>WIFieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WICustomerAndMarket</image:caption><image:title>WICustomerAndMarket</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/harnessing-online-research-methodologies-best-practice-guide/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/william-iven-2mc2B5iX6as-unsplash-1-scaled.jpg</image:loc><image:caption>williamiven2mc2B5iX6asunsplash1scaled</image:caption><image:title>williamiven2mc2B5iX6asunsplash1scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/icon_unilever.png</image:loc><image:caption>iconunilever</image:caption><image:title>iconunilever</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/samsung%20logo.png</image:loc><image:caption>samsunglogo</image:caption><image:title>samsunglogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/BL_Online-Methodologies-Guide-small-223x300.png</image:loc><image:caption>OnlineMethodologiesGuidesmall223x300</image:caption><image:title>BLOnlineMethodologiesGuidesmall223x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_288x83.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars288x83</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogosvg392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><lastmod>2025-10-07</lastmod></url><url><loc>https://kadence.com/knowledge/steering-into-the-future-with-mobility-as-a-service-maas/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-3-1024x535-Sep-11-2025-08-51-46-7154-PM.png</image:loc><image:caption>downloadagencycredentialsorbrochure31024x535Sep1120250851467154PM</image:caption><image:title>downloadagencycredentialsorbrochure31024x535Sep1120250851467154PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-45.png</image:loc><image:caption>CopyofSampleforblogpost45</image:caption><image:title>CopyofSampleforblogpost45</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972.jpg</image:loc><image:caption>GettyImages910144972</image:caption><image:title>GettyImages910144972</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V1-1024x536-2.png</image:loc><image:caption>GENZGenZV11024x5362</image:caption><image:title>GENZGenZV11024x5362</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages1162094164scaled</image:caption><image:title>GettyImages1162094164scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1307361584.jpg</image:loc><image:caption>GettyImages1307361584</image:caption><image:title>GettyImages1307361584</image:title></image:image><lastmod>2025-09-21</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/exploring-qualitative-research-in-china/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-3-1024x535.png</image:loc><image:caption>Submityourmarketresearchbrief</image:caption><image:title>submitaresearchbrief31024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972-2.jpg</image:loc><image:caption>GettyImages9101449722</image:caption><image:title>GettyImages9101449722</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1-1.jpg</image:loc><image:caption>20200129Header11</image:caption><image:title>20200129Header11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Amy%20Lo_202406_006.jpg</image:loc><image:caption>TPAmyLo202406006</image:caption><image:title>TPAmyLo202406006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/hanson-lu-_8EFj6ISA08-unsplash-scaled-2.jpg</image:loc><image:caption>hansonlu8EFj6ISA08unsplashscaled2</image:caption><image:title>hansonlu8EFj6ISA08unsplashscaled2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V5-1-1024x535.png</image:loc><image:caption>genzconsumerbehaviorreport</image:caption><image:title>GENZGenZV511024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><lastmod>2025-10-28</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/whats-cooking-in-japan-key-takeaways-from-the-latest-food-survey/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1351767347.jpg</image:loc><image:caption>GettyImages1351767347</image:caption><image:title>GettyImages1351767347</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Modern-Plate-Immersive-Dining-1024x535-1.png</image:loc><image:caption>ModernPlateImmersiveDining1024x5351</image:caption><image:title>ModernPlateImmersiveDining1024x5351</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Hero-image-6@3x-3-1.png</image:loc><image:caption>Heroimage63x31</image:caption><image:title>Heroimage63x31</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535-Sep-19-2025-06-49-24-7308-PM.png</image:loc><image:caption>submitaresearchbrief21024x535Sep1920250649247308PM</image:caption><image:title>submitaresearchbrief21024x535Sep1920250649247308PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled-2.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled2</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><lastmod>2025-09-23</lastmod></url><url><loc>https://kadence.com/service/market-entry/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogosvg392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Havells_Logo.svg-364x240.png</image:loc><image:caption>Havells</image:caption><image:title>WL1200pxHavellsLogosvg364x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>BenefitTick</image:caption><image:title>WIiconbenefittick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WLBridgestonelogo288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>KadenceSingaporeofficeteam</image:caption><image:title>WIMKadenceSingaporeoffice88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-81.png</image:loc><image:caption>CopyofSampleforblogpost81</image:caption><image:title>CopyofSampleforblogpost81</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>MarketresearchinAsia</image:caption><image:title>WIMPhilippinesOffice88x88009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIMTestimonials3903x651001</image:caption><image:title>WIMTestimonials3903x651001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>KadenceIndonesiaofficeteam</image:caption><image:title>WIMIndonesiaOffice88x884</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1425794015.jpg</image:loc><image:caption>GettyImages1425794015</image:caption><image:title>GettyImages1425794015</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>KadenceIndonesia</image:caption><image:title>WIMIndonesiaOffice88x885</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/market-research-us.jpg</image:loc><image:caption>marketresearchus</image:caption><image:title>marketresearchus</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>KadenceIndiaofficeteam</image:caption><image:title>WIMIndiaOffice88x88002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>KadenceIndia</image:caption><image:title>WIMIndiaOffice88x88003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>KadenceUSAteamphoto</image:caption><image:title>WIMUSOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-philippines-88x88.jpg</image:loc><image:caption>officephilippines88x88</image:caption><image:title>officephilippines88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UKoffice</image:caption><image:title>WIMUKOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>KadenceUKofficeteam</image:caption><image:title>WIMUKOffice88x8813</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1389263476.jpg</image:loc><image:caption>GettyImages1389263476</image:caption><image:title>GettyImages1389263476</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>KadenceChina</image:caption><image:title>WIMarticle88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/vital-strategies-logo.png</image:loc><image:caption>vitalstrategieslogo</image:caption><image:title>vitalstrategieslogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_About_face_1024x1024.png</image:loc><image:caption>AboutFace</image:caption><image:title>WIMAboutface1024x1024</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL1200pxSamsungwordmarksvg144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLdiscoverchannellogo392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Market%20entry_1090x545.jpg</image:loc><image:caption>Marketentry</image:caption><image:title>WIMMarketentry1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-vietnam.png</image:loc><image:caption>KadenceVietnamofficeteam</image:caption><image:title>officevietnam</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>KadenceThailand</image:caption><image:title>WIMThailandOffice88x8811</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>ashopinTokyoJapan</image:caption><image:title>WIMJapanOffice88x88007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogo288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-15.png</image:loc><image:caption>Sampleforblogpost15</image:caption><image:title>Sampleforblogpost15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>JapanTokyo</image:caption><image:title>WIMJapanOffice88x88006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premiumhomeappliancesfridgewashingmachine</image:caption><image:title>WIMPremiumhomeappliancesfridgewashingmachine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WLMarsInclogo2019392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432.jpg</image:loc><image:caption>Plug</image:caption><image:title>WIMpaulhanaokaRJkKjLu8I9Iunsplash1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WIM_Vital%20Strategies_720x216.jpg</image:loc><image:caption>VitalStrategies</image:caption><image:title>WIMVitalStrategies720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-962105548%20(1).jpg</image:loc><image:caption>GettyImages9621055481</image:caption><image:title>GettyImages9621055481</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>KadenceChinaofficeteam</image:caption><image:title>WIMKadenceChina88x88001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIMTestimonials3304x304002</image:caption><image:title>WIMTestimonials3304x304002</image:title></image:image><lastmod>2025-10-03</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-ethics-of-data-collection-in-market-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972-2.jpg</image:loc><image:caption>GettyImages9101449722</image:caption><image:title>GettyImages9101449722</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/siora-photography-cixohzDpNIo-unsplash-scaled.jpg</image:loc><image:caption>sioraphotographycixohzDpNIounsplashscaled</image:caption><image:title>sioraphotographycixohzDpNIounsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-66-1.png</image:loc><image:caption>Sampleforblogpost661</image:caption><image:title>Sampleforblogpost661</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/image-44-1.png</image:loc><image:caption>image441</image:caption><image:title>image441</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><lastmod>2025-10-21</lastmod></url><url><loc>https://kadence.com/knowledge/how-to-develop-a-market-entry-strategy-for-india/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/hardik-joshi-niUei6OnuiA-unsplash-1024x498.jpg</image:loc><image:caption>hardikjoshiniUei6OnuiAunsplash1024x498</image:caption><image:title>hardikjoshiniUei6OnuiAunsplash1024x498</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-60.png</image:loc><image:caption>Sampleforblogpost60</image:caption><image:title>Sampleforblogpost60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1321462048-1.jpg</image:loc><image:caption>GettyImages13214620481</image:caption><image:title>GettyImages13214620481</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/deepak-kosta-bm1pm8HjpCs-unsplash-scaled.jpg</image:loc><image:caption>deepakkostabm1pm8HjpCsunsplashscaled</image:caption><image:title>deepakkostabm1pm8HjpCsunsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Kadence-Icon-380x380.png</image:loc><image:caption>KadenceIcon380x380</image:caption><image:title>KadenceIcon380x380</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/smiling-woman-holding-black-smartphone-937541-e1594957269376-1.jpg</image:loc><image:caption>smilingwomanholdingblacksmartphone937541e15949572693761</image:caption><image:title>smilingwomanholdingblacksmartphone937541e15949572693761</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-81.png</image:loc><image:caption>CopyofSampleforblogpost81</image:caption><image:title>CopyofSampleforblogpost81</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><lastmod>2026-01-23</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-ai-is-reshaping-higher-education-in-singapore/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages1162094164scaled</image:caption><image:title>GettyImages1162094164scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-3-1024x535-Sep-19-2025-03-43-37-7069-PM.png</image:loc><image:caption>downloadagencycredentialsorbrochure31024x535Sep1920250343377069PM</image:caption><image:title>downloadagencycredentialsorbrochure31024x535Sep1920250343377069PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-100-2.png</image:loc><image:caption>Sampleforblogpost1002</image:caption><image:title>Sampleforblogpost1002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-15-1.png</image:loc><image:caption>CopyofSampleforblogpost151</image:caption><image:title>CopyofSampleforblogpost151</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/General-1024x512-Sep-19-2025-03-44-02-1442-PM.png</image:loc><image:caption>General1024x512Sep1920250344021442PM</image:caption><image:title>General1024x512Sep1920250344021442PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Kadence-Icon-380x380.png</image:loc><image:caption>KadenceIcon380x380</image:caption><image:title>KadenceIcon380x380</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1954175226-2.jpg</image:loc><image:caption>GettyImages19541752262</image:caption><image:title>GettyImages19541752262</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><lastmod>2025-09-27</lastmod></url><url><loc>https://kadence.com/knowledge/the-ultimate-guide-to-building-beauty-brands-with-influencer-marketing/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1356400993.jpg</image:loc><image:caption>GettyImages1356400993</image:caption><image:title>GettyImages1356400993</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Lucazade-1.png</image:loc><image:caption>Lucazade1</image:caption><image:title>Lucazade1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/about-face-for-web.png</image:loc><image:caption>aboutfaceforweb</image:caption><image:title>aboutfaceforweb</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Consumers-are-taking-control-of-their-well-being-with-wearable-tech-3-1024x535.png</image:loc><image:caption>fitnesstrends</image:caption><image:title>Consumersaretakingcontroloftheirwellbeingwithwearabletech31024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/11-1-1024x535.png</image:loc><image:caption>beveragetrendsreport</image:caption><image:title>1111024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1338764219.jpg</image:loc><image:caption>GettyImages1338764219</image:caption><image:title>GettyImages1338764219</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1.jpg</image:loc><image:caption>20200129Header1</image:caption><image:title>20200129Header1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><lastmod>2025-10-30</lastmod></url><url><loc>https://kadence.com/knowledge/the-fast-food-flip/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Fast-Food-Flip-cover-2-booklet-1-300x213.png</image:loc><image:caption>globalfastfoodtrends</image:caption><image:title>WIMFastFoodFlipcover2booklet1300x213</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/GettyImages-1151535170-591x216.jpg</image:loc><image:caption>GettyImages1151535170591x216</image:caption><image:title>GettyImages1151535170591x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><lastmod>2025-10-07</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-importance-of-diversity-in-market-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled-2.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled2</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/siora-photography-cixohzDpNIo-unsplash-scaled.jpg</image:loc><image:caption>sioraphotographycixohzDpNIounsplashscaled</image:caption><image:title>sioraphotographycixohzDpNIounsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-541135936-1.jpg</image:loc><image:caption>GettyImages5411359361</image:caption><image:title>GettyImages5411359361</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972-2.jpg</image:loc><image:caption>GettyImages9101449722</image:caption><image:title>GettyImages9101449722</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><lastmod>2025-09-26</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/your-strategic-guide-to-customer-segmentation-in-financial-services-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-1-1024x535.png</image:loc><image:caption>Submitaresearchbrief</image:caption><image:title>submitaresearchbrief11024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/adrianna-geo-_C2Rgp0GDn4-unsplash-scaled-e1621847384673.jpg</image:loc><image:caption>adriannageoC2Rgp0GDn4unsplashscalede1621847384673</image:caption><image:title>adriannageoC2Rgp0GDn4unsplashscalede1621847384673</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1181405477.jpg</image:loc><image:caption>GettyImages1181405477</image:caption><image:title>GettyImages1181405477</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2199471153.jpg</image:loc><image:caption>GettyImages2199471153</image:caption><image:title>GettyImages2199471153</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Financial-Services-personas-cover-1024x576.png</image:loc><image:caption>FinancialServicespersonascover1024x576</image:caption><image:title>FinancialServicespersonascover1024x576</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-51-1.png</image:loc><image:caption>CopyofSampleforblogpost511</image:caption><image:title>CopyofSampleforblogpost511</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><lastmod>2026-02-18</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/digital-payments-and-e-wallet-usage-and-behavior-in-indonesia/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Featured%20Images/nathan-dumlao-oRKF_ZBJYGM-unsplash-scaled-e1630469828604.jpg</image:loc><image:caption>nathandumlaooRKFZBJYGMunsplashscalede1630469828604</image:caption><image:title>nathandumlaooRKFZBJYGMunsplashscalede1630469828604</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><lastmod>2025-10-07</lastmod></url><url><loc>https://kadence.com/en-us/office/market-research-agency-houston</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIMedwardheuKyzXEc2ksunsplash1814x372</image:caption><image:title>WIMedwardheuKyzXEc2ksunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090.jpg</image:loc><image:caption>WIMphotoofpeopleleaningonwoodentable31846142180x1090</image:caption><image:title>WIMphotoofpeopleleaningonwoodentable31846142180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wallstreetjournallogo</image:caption><image:title>wallstreetjournallogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:caption><image:title>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>KadenceteamcollectingAgencyoftheYearaward</image:caption><image:title>WIMJOE43941216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:caption><image:title>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090.jpg</image:loc><image:caption>WHshanelahiDDiLYtF88wunsplashscaled2180x1090</image:caption><image:title>WHshanelahiDDiLYtF88wunsplashscaled2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WIBrandAndAdvertising</image:caption><image:title>WIBrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>MarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMmrsoppies216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>QuirksSupplieroftheYearKadenceInternational</image:caption><image:title>WIMQuirkAwards1881216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WHanastasiadulgierQboRVYU6sfQunsplash12180x1090</image:caption><image:title>WHanastasiadulgierQboRVYU6sfQunsplash12180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>KadenceInternationalMarketResearchAgencyoftheYearSingapore</image:caption><image:title>WIMOptimizedimage131216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611.jpg</image:loc><image:caption>WHclaybankshwLAI5lRhdMunsplash1e1614876480611</image:caption><image:title>WHclaybankshwLAI5lRhdMunsplash1e1614876480611</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagersplayingsport</image:caption><image:title>WIMgirlsonwhiteredjerseyplayinghandgame1634652720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2020</image:caption><image:title>WIMAOTYcrop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WIInsightActivation</image:caption><image:title>WIInsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURAInnovationoftheYearaward</image:caption><image:title>WIMFinalistlogoLARGE216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>KadenceInternationalisHighlyCommendedforGlobalAgencyofTheYear</image:caption><image:title>WIMGlobalAgencycop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>MarketingInteractiveAgencyoftheYearWinnerGold2021</image:caption><image:title>WIMmarketinginteractiveagencyoftheyear2021gold216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ESOMAR-Congress-2023-Winner-216x216.jpg</image:loc><image:caption>WIMESOMARCongress2023Winner216x216</image:caption><image:title>WIMESOMARCongress2023Winner216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WIFieldworkServices</image:caption><image:title>WIFieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIMchuttersnapmfo1E7omzkunsplash720x216</image:caption><image:title>WIMchuttersnapmfo1E7omzkunsplash720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2021</image:caption><image:title>WIMAOTYMR1216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>BestDataCollectionFinalistMarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMBestDataCollection216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wallstreetjournal-logo-217x120.png</image:loc><image:caption>wallstreetjournallogo217x120</image:caption><image:title>wallstreetjournallogo217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WICustomerAndMarket</image:caption><image:title>WICustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WIProductDevelopment</image:caption><image:title>WIProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WLASALOGO2017144x46</image:caption><image:title>WLASALOGO2017144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRSOpperationsAwardsTrophy</image:caption><image:title>WIPmrsoppies2216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><lastmod>2026-03-04</lastmod></url><url><loc>https://kadence.com/ja/podcast/ep-7-voices-of-visionaries-the-future-festival-edition-part-1/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/BL_elusive-consumer-cover-1000x432.png</image:loc><image:caption>BLelusiveconsumercover1000x432</image:caption><image:title>BLelusiveconsumercover1000x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/Featured%20images/WH_Podcasts_EP-7.png</image:loc><image:caption>WHPodcastsEP7</image:caption><image:title>WHPodcastsEP7</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><lastmod>2025-11-05</lastmod></url><url><loc>https://kadence.com/en-us/office/market-research-agency-washington-dc</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURAInnovationoftheYearaward</image:caption><image:title>WIMFinalistlogoLARGE216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ESOMAR-Congress-2023-Winner-216x216.jpg</image:loc><image:caption>WIMESOMARCongress2023Winner216x216</image:caption><image:title>WIMESOMARCongress2023Winner216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>KadenceteamcollectingAgencyoftheYearaward</image:caption><image:title>WIMJOE43941216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WICustomerAndMarket</image:caption><image:title>WICustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2021</image:caption><image:title>WIMAOTYMR1216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WIBrandAndAdvertising</image:caption><image:title>WIBrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>KadenceInternationalisHighlyCommendedforGlobalAgencyofTheYear</image:caption><image:title>WIMGlobalAgencycop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WIFieldworkServices</image:caption><image:title>WIFieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:caption><image:title>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIMedwardheuKyzXEc2ksunsplash1814x372</image:caption><image:title>WIMedwardheuKyzXEc2ksunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wallstreetjournallogo</image:caption><image:title>wallstreetjournallogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagersplayingsport</image:caption><image:title>WIMgirlsonwhiteredjerseyplayinghandgame1634652720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WIProductDevelopment</image:caption><image:title>WIProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>BestDataCollectionFinalistMarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMBestDataCollection216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:caption><image:title>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>QuirksSupplieroftheYearKadenceInternational</image:caption><image:title>WIMQuirkAwards1881216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WLASALOGO2017144x46</image:caption><image:title>WLASALOGO2017144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090.jpg</image:loc><image:caption>WIMphotoofpeopleleaningonwoodentable31846142180x1090</image:caption><image:title>WIMphotoofpeopleleaningonwoodentable31846142180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WIInsightActivation</image:caption><image:title>WIInsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>KadenceInternationalMarketResearchAgencyoftheYearSingapore</image:caption><image:title>WIMOptimizedimage131216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRSOpperationsAwardsTrophy</image:caption><image:title>WIPmrsoppies2216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>MarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMmrsoppies216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wallstreetjournal-logo-217x120.png</image:loc><image:caption>wallstreetjournallogo217x120</image:caption><image:title>wallstreetjournallogo217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611.jpg</image:loc><image:caption>WHclaybankshwLAI5lRhdMunsplash1e1614876480611</image:caption><image:title>WHclaybankshwLAI5lRhdMunsplash1e1614876480611</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIMchuttersnapmfo1E7omzkunsplash720x216</image:caption><image:title>WIMchuttersnapmfo1E7omzkunsplash720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>MarketingInteractiveAgencyoftheYearWinnerGold2021</image:caption><image:title>WIMmarketinginteractiveagencyoftheyear2021gold216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2020</image:caption><image:title>WIMAOTYcrop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090.jpg</image:loc><image:caption>WHshanelahiDDiLYtF88wunsplashscaled2180x1090</image:caption><image:title>WHshanelahiDDiLYtF88wunsplashscaled2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WHanastasiadulgierQboRVYU6sfQunsplash12180x1090</image:caption><image:title>WHanastasiadulgierQboRVYU6sfQunsplash12180x1090</image:title></image:image><lastmod>2026-03-03</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/can-india-beat-china-as-the-next-manufacturing-hub-of-the-world/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1227362512-1-2.jpg</image:loc><image:caption>GettyImages122736251212</image:caption><image:title>GettyImages122736251212</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1576384659-2.jpg</image:loc><image:caption>GettyImages15763846592</image:caption><image:title>GettyImages15763846592</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1-1.jpg</image:loc><image:caption>20200129Header11</image:caption><image:title>20200129Header11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200604-08empty-concrete-tunnel-through-mosque-1007431-1.jpg</image:loc><image:caption>2020060408emptyconcretetunnelthroughmosque10074311</image:caption><image:title>2020060408emptyconcretetunnelthroughmosque10074311</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><lastmod>2025-09-29</lastmod></url><url><loc>https://kadence.com/knowledge/how-to-conduct-user-studies-in-an-online-environment/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/CHOSENkelli-mcclintock-GopRYASfsOc-unsplash-scaled-500x500.jpg</image:loc><image:caption>CHOSENkellimcclintockGopRYASfsOcunsplashscaled500x500</image:caption><image:title>CHOSENkellimcclintockGopRYASfsOcunsplashscaled500x500</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-1-1024x535.png</image:loc><image:caption>Submitaresearchbrief</image:caption><image:title>submitaresearchbrief11024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1613148057.jpg</image:loc><image:caption>GettyImages1613148057</image:caption><image:title>GettyImages1613148057</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972.jpg</image:loc><image:caption>GettyImages910144972</image:caption><image:title>GettyImages910144972</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1315650854.jpg</image:loc><image:caption>GettyImages1315650854</image:caption><image:title>GettyImages1315650854</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Images/No%20Time%20for%20Hype%20%E2%80%94%20Gen%20X%20Wants%20Results-%20East.png</image:loc><image:caption>NoTimeforHypeGenXWantsResultsEast</image:caption><image:title>NoTimeforHypeGenXWantsResultsEast</image:title></image:image><lastmod>2026-02-08</lastmod></url><url><loc>https://kadence.com/case-study/optimising-subscription-offerings-for-ev-drivers</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1409897250-1.jpg</image:loc><image:caption>GettyImages14098972501</image:caption><image:title>GettyImages14098972501</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_OnlineAsia_580x580.png</image:loc><image:caption>WHOnlineAsia580x580</image:caption><image:title>WHOnlineAsia580x580</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2177568579.jpg</image:loc><image:caption>GettyImages2177568579</image:caption><image:title>GettyImages2177568579</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-2162099895-2.jpg</image:loc><image:caption>GettyImages21620998952</image:caption><image:title>GettyImages21620998952</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><lastmod>2025-12-09</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/ai-in-market-research-hope-or-anxiety/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972-2.jpg</image:loc><image:caption>GettyImages9101449722</image:caption><image:title>GettyImages9101449722</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Elon-Musk-quote-1.png</image:loc><image:caption>ElonMuskquote1</image:caption><image:title>ElonMuskquote1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-4b.png</image:loc><image:caption>DownloadourAgencyCredentials</image:caption><image:title>downloadagencycredentialsorbrochure4b</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Tesla-and-AI-1.png</image:loc><image:caption>TeslaandAI1</image:caption><image:title>TeslaandAI1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Jeff-Bezoz-1.png</image:loc><image:caption>JeffBezoz1</image:caption><image:title>JeffBezoz1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1346430565-1.jpg</image:loc><image:caption>GettyImages13464305651</image:caption><image:title>GettyImages13464305651</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Stephen-Hawking-quote-1.png</image:loc><image:caption>StephenHawkingquote1</image:caption><image:title>StephenHawkingquote1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages1162094164scaled</image:caption><image:title>GettyImages1162094164scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Emerging-Trends-in-the-Global-Beverage-Industry-5-1024x535-1.png</image:loc><image:caption>CopyofEmergingTrendsintheGlobalBeverageIndustry51024x5351</image:caption><image:title>CopyofEmergingTrendsintheGlobalBeverageIndustry51024x5351</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-Fast-Food-Flip-TREND-3-Climate-Positive-Sep-19-2025-05-31-40-8319-PM.png</image:loc><image:caption>TheFastFoodFlipTREND3ClimatePositiveSep1920250531408319PM</image:caption><image:title>TheFastFoodFlipTREND3ClimatePositiveSep1920250531408319PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><lastmod>2026-01-28</lastmod></url><url><loc>https://kadence.com/trends-in-travel-and-tourism/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/iStock-506551414-scaled.jpg</image:loc><image:caption>iStock506551414scaled</image:caption><image:title>iStock506551414scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><lastmod>2025-10-28</lastmod></url><url><loc>https://kadence.com/agency-credentials/</loc><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/mimi-thian-lp1AKIUV3yo-unsplash-scaled.jpg</image:loc><image:caption>mimithianlp1AKIUV3younsplashscaled</image:caption><image:title>mimithianlp1AKIUV3younsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mimi-thian-lp1AKIUV3yo-unsplash-2180x1090.jpg</image:loc><image:caption>WIMmimithianlp1AKIUV3younsplash2180x1090</image:caption><image:title>WIMmimithianlp1AKIUV3younsplash2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><lastmod>2025-11-03</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-8-major-differences-between-domestic-and-international-market-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972-2.jpg</image:loc><image:caption>GettyImages9101449722</image:caption><image:title>GettyImages9101449722</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-66-1.png</image:loc><image:caption>Sampleforblogpost661</image:caption><image:title>Sampleforblogpost661</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-488082287-2.jpg</image:loc><image:caption>GettyImages4880822872</image:caption><image:title>GettyImages4880822872</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><lastmod>2025-09-26</lastmod></url><url><loc>https://kadence.com/knowledge/understanding-customer-needs-in-a-rapidly-changing-world-a-best-practice-guide/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1.jpg</image:loc><image:caption>20200129Header1</image:caption><image:title>20200129Header1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-177774465.jpg</image:loc><image:caption>GettyImages177774465</image:caption><image:title>GettyImages177774465</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1145856251.jpg</image:loc><image:caption>GettyImages1145856251</image:caption><image:title>GettyImages1145856251</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-694855106.jpg</image:loc><image:caption>GettyImages694855106</image:caption><image:title>GettyImages694855106</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20190522-02Q2_PZ6AO2tjZO4Q32mD4Iw-scaled.jpg</image:loc><image:caption>2019052202Q2PZ6AO2tjZO4Q32mD4Iwscaled</image:caption><image:title>2019052202Q2PZ6AO2tjZO4Q32mD4Iwscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-623115024.jpg</image:loc><image:caption>GettyImages623115024</image:caption><image:title>GettyImages623115024</image:title></image:image><lastmod>2025-10-07</lastmod></url><url><loc>https://kadence.com/knowledge/the-missing-piece-in-advertising-brand-promise/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1566822931.jpg</image:loc><image:caption>GettyImages1566822931</image:caption><image:title>GettyImages1566822931</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1353682914.jpg</image:loc><image:caption>GettyImages1353682914</image:caption><image:title>GettyImages1353682914</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Beauty-Personas-for-About-Face-1024x576-2.png</image:loc><image:caption>BeautyPersonasforAboutFace1024x5762</image:caption><image:title>BeautyPersonasforAboutFace1024x5762</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Screen-Shot-2024-01-15-at-1_34_20-PM-1-1024x537.png</image:loc><image:caption>ScreenShot20240115at13420PM11024x537</image:caption><image:title>ScreenShot20240115at13420PM11024x537</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Screen-Shot-2024-01-15-at-1_33_37-PM-1-1024x460.png</image:loc><image:caption>ScreenShot20240115at13337PM11024x460</image:caption><image:title>ScreenShot20240115at13337PM11024x460</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1088608128.jpg</image:loc><image:caption>GettyImages1088608128</image:caption><image:title>GettyImages1088608128</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-72-1.png</image:loc><image:caption>Sampleforblogpost721</image:caption><image:title>Sampleforblogpost721</image:title></image:image><lastmod>2025-09-19</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/why-data-storytelling-is-essential/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-38-1.png</image:loc><image:caption>CopyofSampleforblogpost381</image:caption><image:title>CopyofSampleforblogpost381</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-3-1024x535-Sep-19-2025-08-18-07-2749-PM.png</image:loc><image:caption>downloadagencycredentialsorbrochure31024x535Sep1920250818072749PM</image:caption><image:title>downloadagencycredentialsorbrochure31024x535Sep1920250818072749PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/thisisengineering-raeng-DbLlKd8u2Rw-unsplash-scaled-1.jpg</image:loc><image:caption>thisisengineeringraengDbLlKd8u2Rwunsplashscaled1</image:caption><image:title>thisisengineeringraengDbLlKd8u2Rwunsplashscaled1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/General-Uncover-the-latest-trends-in-global-media-consumption-1024x512-Sep-19-2025-07-19-58-7210-PM.png</image:loc><image:caption>GeneralUncoverthelatesttrendsinglobalmediaconsumption1024x512Sep1920250719587210PM</image:caption><image:title>GeneralUncoverthelatesttrendsinglobalmediaconsumption1024x512Sep1920250719587210PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><lastmod>2025-09-23</lastmod></url><url><loc>https://kadence.com/knowledge/ai-adoption-engine-safety-knowledge-and-trust/</loc><video:video><video:thumbnail_loc>https://kadence.com/hubfs/WEBINAR_Why%20Some%20Teams%20Are%20Excited%20About%20AI%20(and%20Yours%20Isn%E2%80%99t%20Yet).mp4/medium.jpg</video:thumbnail_loc><video:title>WEBINAR_Why Some Teams Are Excited About AI (and Yours Isn’t Yet)</video:title><video:description>WEBINAR_Why Some Teams Are Excited About AI (and Yours Isn’t Yet)</video:description><video:content_loc>https://kadence.com/hubfs/WEBINAR_Why%20Some%20Teams%20Are%20Excited%20About%20AI%20(and%20Yours%20Isn%E2%80%99t%20Yet).mp4</video:content_loc><video:duration>1886</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/iStock-2072804536.jpg</image:loc><image:caption>iStock2072804536</image:caption><image:title>iStock2072804536</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1321462048-1.jpg</image:loc><image:caption>GettyImages13214620481</image:caption><image:title>GettyImages13214620481</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Sample%20for%20blog%20post%20%20(3).png</image:loc><image:caption>Sampleforblogpost3</image:caption><image:title>Sampleforblogpost3</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/AI%20as%20a%20hero.png</image:loc><image:caption>AIasahero</image:caption><image:title>AIasahero</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/AI%20Adoption%20east%20vs%20west.png</image:loc><image:caption>AIAdoptioneastvswest</image:caption><image:title>AIAdoptioneastvswest</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Kadence-Icon-380x380.png</image:loc><image:caption>KadenceIcon380x380</image:caption><image:title>KadenceIcon380x380</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages1162094164scaled</image:caption><image:title>GettyImages1162094164scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><lastmod>2025-12-11</lastmod></url><url><loc>https://kadence.com/knowledge/static-vs-dynamic-car-clinics-which-is-right-for-your-automotive-branmarket-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1.jpg</image:loc><image:caption>20200129Header1</image:caption><image:title>20200129Header1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-1-1024x535.png</image:loc><image:caption>Submitaresearchbrief</image:caption><image:title>submitaresearchbrief11024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Auto-Cars-and-consumers-1024x535-1.png</image:loc><image:caption>AutoCarsandconsumers1024x5351</image:caption><image:title>AutoCarsandconsumers1024x5351</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1354041251.jpg</image:loc><image:caption>GettyImages1354041251</image:caption><image:title>GettyImages1354041251</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1226119399-scaled.jpg</image:loc><image:caption>GettyImages1226119399scaled</image:caption><image:title>GettyImages1226119399scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><lastmod>2025-10-27</lastmod></url><url><loc>https://kadence.com/knowledge/chinese-new-year-what-does-the-festive-season-mean-for-brands/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Amy%20Lo_202406_006.jpg</image:loc><image:caption>TPAmyLo202406006</image:caption><image:title>TPAmyLo202406006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1882487541.jpg</image:loc><image:caption>GettyImages1882487541</image:caption><image:title>GettyImages1882487541</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20191003_Green_brick.jpg</image:loc><image:caption>20191003Greenbrick</image:caption><image:title>20191003Greenbrick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_zCNY_Montage1-1024x410.jpg</image:loc><image:caption>20200129zCNYMontage11024x410</image:caption><image:title>20200129zCNYMontage11024x410</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1.jpg</image:loc><image:caption>20200129Header1</image:caption><image:title>20200129Header1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_zEnd-1024x487.jpg</image:loc><image:caption>20200129zEnd1024x487</image:caption><image:title>20200129zEnd1024x487</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-638547772.jpg</image:loc><image:caption>GettyImages638547772</image:caption><image:title>GettyImages638547772</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_zStatista_CNY.png</image:loc><image:caption>20200129zStatistaCNY</image:caption><image:title>20200129zStatistaCNY</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><lastmod>2026-03-24</lastmod></url><url><loc>https://kadence.com/knowledge/beyond-tradition-the-evolution-of-consumerism-in-japan/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V7-1024x535.png</image:loc><image:caption>guidetogenz</image:caption><image:title>GENZGenZV71024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20190522-02Q2_PZ6AO2tjZO4Q32mD4Iw-scaled.jpg</image:loc><image:caption>2019052202Q2PZ6AO2tjZO4Q32mD4Iwscaled</image:caption><image:title>2019052202Q2PZ6AO2tjZO4Q32mD4Iwscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-32.png</image:loc><image:caption>Sampleforblogpost32</image:caption><image:title>Sampleforblogpost32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1351767347-1.jpg</image:loc><image:caption>GettyImages13517673471</image:caption><image:title>GettyImages13517673471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><lastmod>2025-10-30</lastmod></url><url><loc>https://kadence.com/en-us/office/market-research-agency-san-francisco</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:caption><image:title>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WIProductDevelopment</image:caption><image:title>WIProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>KadenceInternationalisHighlyCommendedforGlobalAgencyofTheYear</image:caption><image:title>WIMGlobalAgencycop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>KadenceteamcollectingAgencyoftheYearaward</image:caption><image:title>WIMJOE43941216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIMedwardheuKyzXEc2ksunsplash1814x372</image:caption><image:title>WIMedwardheuKyzXEc2ksunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090.jpg</image:loc><image:caption>WIMphotoofpeopleleaningonwoodentable31846142180x1090</image:caption><image:title>WIMphotoofpeopleleaningonwoodentable31846142180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:caption><image:title>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIMchuttersnapmfo1E7omzkunsplash720x216</image:caption><image:title>WIMchuttersnapmfo1E7omzkunsplash720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WHanastasiadulgierQboRVYU6sfQunsplash12180x1090</image:caption><image:title>WHanastasiadulgierQboRVYU6sfQunsplash12180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2021</image:caption><image:title>WIMAOTYMR1216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ESOMAR-Congress-2023-Winner-216x216.jpg</image:loc><image:caption>WIMESOMARCongress2023Winner216x216</image:caption><image:title>WIMESOMARCongress2023Winner216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wallstreetjournal-logo-217x120.png</image:loc><image:caption>wallstreetjournallogo217x120</image:caption><image:title>wallstreetjournallogo217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090.jpg</image:loc><image:caption>WHshanelahiDDiLYtF88wunsplashscaled2180x1090</image:caption><image:title>WHshanelahiDDiLYtF88wunsplashscaled2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>KadenceInternationalMarketResearchAgencyoftheYearSingapore</image:caption><image:title>WIMOptimizedimage131216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagersplayingsport</image:caption><image:title>WIMgirlsonwhiteredjerseyplayinghandgame1634652720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WLASALOGO2017144x46</image:caption><image:title>WLASALOGO2017144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2020</image:caption><image:title>WIMAOTYcrop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611.jpg</image:loc><image:caption>WHclaybankshwLAI5lRhdMunsplash1e1614876480611</image:caption><image:title>WHclaybankshwLAI5lRhdMunsplash1e1614876480611</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WIInsightActivation</image:caption><image:title>WIInsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>MarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMmrsoppies216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>MarketingInteractiveAgencyoftheYearWinnerGold2021</image:caption><image:title>WIMmarketinginteractiveagencyoftheyear2021gold216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WICustomerAndMarket</image:caption><image:title>WICustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>BestDataCollectionFinalistMarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMBestDataCollection216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURAInnovationoftheYearaward</image:caption><image:title>WIMFinalistlogoLARGE216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>QuirksSupplieroftheYearKadenceInternational</image:caption><image:title>WIMQuirkAwards1881216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WIBrandAndAdvertising</image:caption><image:title>WIBrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WIFieldworkServices</image:caption><image:title>WIFieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRSOpperationsAwardsTrophy</image:caption><image:title>WIPmrsoppies2216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wallstreetjournallogo</image:caption><image:title>wallstreetjournallogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><lastmod>2026-03-03</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-hidden-risk-brands-face-when-they-stop-listening/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Unraveling-the-Power-of-Brand-Analysis-COVER-FOR-WEB-823x1024.png</image:loc><image:caption>UnravelingthePowerofBrandAnalysisCOVERFORWEB823x1024</image:caption><image:title>UnravelingthePowerofBrandAnalysisCOVERFORWEB823x1024</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-3-1024x535.png</image:loc><image:caption>Submityourmarketresearchbrief</image:caption><image:title>submitaresearchbrief31024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1219583078-2.jpg</image:loc><image:caption>GettyImages12195830782</image:caption><image:title>GettyImages12195830782</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Janine-Michalek.png</image:loc><image:caption>JanineMichalek</image:caption><image:title>JanineMichalek</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-1-1024x576.png</image:loc><image:caption>111024x576</image:caption><image:title>111024x576</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled-2.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled2</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1389582863-1.jpg</image:loc><image:caption>GettyImages13895828631</image:caption><image:title>GettyImages13895828631</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20191003_Green_brick.jpg</image:loc><image:caption>20191003Greenbrick</image:caption><image:title>20191003Greenbrick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><lastmod>2025-10-28</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-future-of-work-how-human-creativity-will-remain-essential-in-a-world-of-automation/</loc><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972-2.jpg</image:loc><image:caption>GettyImages9101449722</image:caption><image:title>GettyImages9101449722</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-2-1-1024x535-Sep-19-2025-04-12-06-2174-PM.png</image:loc><image:caption>1211024x535Sep1920250412062174PM</image:caption><image:title>1211024x535Sep1920250412062174PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1305487364-1-1.jpg</image:loc><image:caption>GettyImages130548736411</image:caption><image:title>GettyImages130548736411</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1356593648-1.jpg</image:loc><image:caption>GettyImages13565936481</image:caption><image:title>GettyImages13565936481</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages1162094164scaled</image:caption><image:title>GettyImages1162094164scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Consumers-are-taking-control-of-their-well-being-with-wearable-tech_-2-1024x535-Sep-19-2025-04-12-11-5401-PM.png</image:loc><image:caption>Consumersaretakingcontroloftheirwellbeingwithwearabletech21024x535Sep1920250412115401PM</image:caption><image:title>Consumersaretakingcontroloftheirwellbeingwithwearabletech21024x535Sep1920250412115401PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><lastmod>2025-09-26</lastmod></url><url><loc>https://kadence.com/knowledge/kid-powered-green-shopping-how-children-are-influencing-parents-to-shop-sustainably/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-84.png</image:loc><image:caption>Sampleforblogpost84</image:caption><image:title>Sampleforblogpost84</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Consumers-are-taking-control-of-their-well-being-with-wearable-tech_-3-1-1024x535-Sep-16-2025-10-21-55-4371-AM.png</image:loc><image:caption>Consumersaretakingcontroloftheirwellbeingwithwearabletech311024x535Sep1620251021554371AM</image:caption><image:title>Consumersaretakingcontroloftheirwellbeingwithwearabletech311024x535Sep1620251021554371AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/5-2-1024x535-1.png</image:loc><image:caption>521024x5351</image:caption><image:title>521024x5351</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1144234644.jpg</image:loc><image:caption>GettyImages1144234644</image:caption><image:title>GettyImages1144234644</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-61.png</image:loc><image:caption>CopyofSampleforblogpost61</image:caption><image:title>CopyofSampleforblogpost61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><lastmod>2025-09-20</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/ethnography-the-benefits-of-researching-in-the-field/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages1162094164scaled</image:caption><image:title>GettyImages1162094164scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Screen-Shot-2023-02-07-at-10_31_39-AM-2.png</image:loc><image:caption>ScreenShot20230207at103139AM2</image:caption><image:title>ScreenShot20230207at103139AM2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972-2.jpg</image:loc><image:caption>GettyImages9101449722</image:caption><image:title>GettyImages9101449722</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><lastmod>2025-09-30</lastmod></url><url><loc>https://kadence.com/en-us/podcast/ep-13-the-emotion-of-marketing-podcast-with-kevin-knight/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/Featured%20images/EPISODE-X-12.png</image:loc><image:caption>EPISODEX12</image:caption><image:title>EPISODEX12</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/About%20Our%20Guest%20Images/Kevin-knight.jpeg</image:loc><image:caption>Kevinknight</image:caption><image:title>Kevinknight</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/BL_elusive-consumer-cover-1000x432.png</image:loc><image:caption>BLelusiveconsumercover1000x432</image:caption><image:title>BLelusiveconsumercover1000x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><lastmod>2025-10-06</lastmod></url><url><loc>https://kadence.com/en-us/office/market-research-in-india/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432.jpg</image:loc><image:caption>Plug</image:caption><image:title>WIMpaulhanaokaRJkKjLu8I9Iunsplash1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Havells_Logo.svg-364x240.png</image:loc><image:caption>Havells</image:caption><image:title>WL1200pxHavellsLogosvg364x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611-814x372.jpg</image:loc><image:caption>WIMclaybankshwLAI5lRhdMunsplash1e1614876480611814x372</image:caption><image:title>WIMclaybankshwLAI5lRhdMunsplash1e1614876480611814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_project.svg</image:loc><image:caption>WIproject</image:caption><image:title>WIproject</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>ConductingOnlineResearchinAsia2</image:caption><image:title>WIMConductingOnlineResearchinAsia2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WIFieldworkServices</image:caption><image:title>WIFieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_global.svg</image:loc><image:caption>WIglobal</image:caption><image:title>WIglobal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090.jpg</image:loc><image:caption>WHshanelahiDDiLYtF88wunsplashscaled2180x1090</image:caption><image:title>WHshanelahiDDiLYtF88wunsplashscaled2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/vital-strategies-logo.png</image:loc><image:caption>vitalstrategieslogo</image:caption><image:title>vitalstrategieslogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:caption><image:title>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WIInsightActivation</image:caption><image:title>WIInsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_cup.svg</image:loc><image:caption>WIcup</image:caption><image:title>WIcup</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premiumhomeappliancesfridgewashingmachine</image:caption><image:title>WIMPremiumhomeappliancesfridgewashingmachine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WIBrandAndAdvertising</image:caption><image:title>WIBrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_justin-chrn-Fj0HNCtVcMY-unsplash-1440x432.jpg</image:loc><image:caption>WHjustinchrnFj0HNCtVcMYunsplash1440x432</image:caption><image:title>WHjustinchrnFj0HNCtVcMYunsplash1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/havells%20logo.png</image:loc><image:caption>havellslogo</image:caption><image:title>havellslogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_chat.svg</image:loc><image:caption>chat</image:caption><image:title>WIchat</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WICustomerAndMarket</image:caption><image:title>WICustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/shan-elahi-DDiLYt_F88w-unsplash-scaled%20(1)-1.jpg</image:loc><image:caption>shanelahiDDiLYtF88wunsplashscaled11</image:caption><image:title>shanelahiDDiLYtF88wunsplashscaled11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_real-estate.svg</image:loc><image:caption>WIrealestate</image:caption><image:title>WIrealestate</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WHanastasiadulgierQboRVYU6sfQunsplash12180x1090</image:caption><image:title>WHanastasiadulgierQboRVYU6sfQunsplash12180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_languages.svg</image:loc><image:caption>WIlanguages</image:caption><image:title>WIlanguages</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_location-1.svg</image:loc><image:caption>WIlocation1</image:caption><image:title>WIlocation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIMedwardheuKyzXEc2ksunsplash1814x372</image:caption><image:title>WIMedwardheuKyzXEc2ksunsplash1814x372</image:title></image:image><lastmod>2025-10-16</lastmod></url><url><loc>https://kadence.com/knowledge/how-to-conduct-online-research-in-asia-report/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/icon_unilever.png</image:loc><image:caption>iconunilever</image:caption><image:title>iconunilever</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_brooke-cagle-YpefHkUc8BQ-unsplash-2-scaled-720x216.jpg</image:loc><image:caption>onlineresearchinasia</image:caption><image:title>WIMbrookecagleYpefHkUc8BQunsplash2scaled720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogosvg392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/samsung%20logo.png</image:loc><image:caption>samsunglogo</image:caption><image:title>samsunglogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_288x83.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars288x83</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Conducting-Online-Research-in-Asia-Small-223x300.png</image:loc><image:caption>ConductingOnlineResearchinAsiaSmall223x300</image:caption><image:title>ConductingOnlineResearchinAsiaSmall223x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><lastmod>2025-10-07</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-organic-wave-global-trends-and-consumer-attitudes-shaping-the-future-of-food/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Abel-and-Cole-UK.png</image:loc><image:caption>AbelandColeUK</image:caption><image:title>AbelandColeUK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1388211635-1.jpg</image:loc><image:caption>GettyImages13882116351</image:caption><image:title>GettyImages13882116351</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V7-1024x535.png</image:loc><image:caption>guidetogenz</image:caption><image:title>GENZGenZV71024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/5-16-1024x535.png</image:loc><image:caption>traveltrends</image:caption><image:title>5161024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/24-Mantra-India-1024x441.png</image:loc><image:caption>24MantraIndia1024x441</image:caption><image:title>24MantraIndia1024x441</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1351767347.jpg</image:loc><image:caption>GettyImages1351767347</image:caption><image:title>GettyImages1351767347</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/pioneers-in-organic-transition.png</image:loc><image:caption>pioneersinorganictransition</image:caption><image:title>pioneersinorganictransition</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Oisix-ra-daichi-Inc_-Japan-1024x576.png</image:loc><image:caption>OisixradaichiIncJapan1024x576</image:caption><image:title>OisixradaichiIncJapan1024x576</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/East-Bali-Cashews-1024x679.png</image:loc><image:caption>EastBaliCashews1024x679</image:caption><image:title>EastBaliCashews1024x679</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20191003_Green_brick.jpg</image:loc><image:caption>20191003Greenbrick</image:caption><image:title>20191003Greenbrick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Organic-Valley-Milk-1024x557.png</image:loc><image:caption>OrganicValleyMilk1024x557</image:caption><image:title>OrganicValleyMilk1024x557</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Fair-Price.png</image:loc><image:caption>FairPrice</image:caption><image:title>FairPrice</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1305487364-1-1.jpg</image:loc><image:caption>GettyImages130548736411</image:caption><image:title>GettyImages130548736411</image:title></image:image><lastmod>2025-10-30</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/prime-time-all-the-time-with-connected-tv-ads-a-must-know-strategy-for-marketers-in-2023/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1448284790-1.jpg</image:loc><image:caption>GettyImages14482847901</image:caption><image:title>GettyImages14482847901</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/About-face_social-media-_About-face-1-04-2-1024x535-Sep-19-2025-02-37-06-9908-PM.png</image:loc><image:caption>AboutfacesocialmediaAboutface10421024x535Sep1920250237069908PM</image:caption><image:title>AboutfacesocialmediaAboutface10421024x535Sep1920250237069908PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1505954018-2.jpg</image:loc><image:caption>GettyImages15059540182</image:caption><image:title>GettyImages15059540182</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535.png</image:loc><image:caption>submityourbrief</image:caption><image:title>submitaresearchbrief21024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-94-1.png</image:loc><image:caption>CopyofSampleforblogpost941</image:caption><image:title>CopyofSampleforblogpost941</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><lastmod>2026-02-03</lastmod></url><url><loc>https://kadence.com/en-us/services-category/customer-and-market-understanding/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_MarketUnderstanding.svg</image:loc><image:caption>WIMarketUnderstanding</image:caption><image:title>WIMarketUnderstanding</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>KadenceIndonesia</image:caption><image:title>WIMIndonesiaOffice88x885</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>KadencePhilippinesofficeteam</image:caption><image:title>WIMPhilippinesOffice88x88008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WICustomerAndMarket</image:caption><image:title>WICustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLdiscoverchannellogo392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIMTestimonials3304x304002</image:caption><image:title>WIMTestimonials3304x304002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-893585104.jpg</image:loc><image:caption>GettyImages893585104</image:caption><image:title>GettyImages893585104</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1356400993.jpg</image:loc><image:caption>GettyImages1356400993</image:caption><image:title>GettyImages1356400993</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Customer_1090x545.jpg</image:loc><image:caption>WIMCustomer1090x545</image:caption><image:title>WIMCustomer1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>KadenceThailand</image:caption><image:title>WIMThailandOffice88x8811</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1346682879-1.jpg</image:loc><image:caption>GettyImages13466828791</image:caption><image:title>GettyImages13466828791</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>JapanTokyo</image:caption><image:title>WIMJapanOffice88x88006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIMTestimonials3903x651001</image:caption><image:title>WIMTestimonials3903x651001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL1200pxSamsungwordmarksvg144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>ashopinTokyoJapan</image:caption><image:title>WIMJapanOffice88x88007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2089465288.jpg</image:loc><image:caption>GettyImages2089465288</image:caption><image:title>GettyImages2089465288</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_SegmentationSimple.svg</image:loc><image:caption>WISegmentationSimple</image:caption><image:title>WISegmentationSimple</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>KadenceVietnam</image:caption><image:title>WIMVietnamOffice15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>KadenceIndia</image:caption><image:title>WIMIndiaOffice88x88003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogosvg392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>KadenceUSAteamphoto</image:caption><image:title>WIMUSOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>MarketresearchinAsia</image:caption><image:title>WIMPhilippinesOffice88x88009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WLMarsInclogo2019392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogo288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>KadenceChinaofficeteam</image:caption><image:title>WIMKadenceChina88x88001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Education-1440x432.jpg</image:loc><image:caption>WIMEducation1440x432</image:caption><image:title>WIMEducation1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_UsageAndAttitudeStudies.svg</image:loc><image:caption>WIUsageAndAttitudeStudies</image:caption><image:title>WIUsageAndAttitudeStudies</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-220x240.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi220x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>KadenceIndonesiaofficeteam</image:caption><image:title>WIMIndonesiaOffice88x884</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerSatisfaction.svg</image:loc><image:caption>WICustomerSatisfaction</image:caption><image:title>WICustomerSatisfaction</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>KadenceChina</image:caption><image:title>WIMarticle88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/WH_hero-Customer-Service.jpg</image:loc><image:caption>WHheroCustomerService</image:caption><image:title>WHheroCustomerService</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_OpportunityIdentification.svg</image:loc><image:caption>WIOpportunityIdentification</image:caption><image:title>WIOpportunityIdentification</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UKoffice</image:caption><image:title>WIMUKOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_logo-d-smu.svg</image:loc><image:caption>WLlogodsmu</image:caption><image:title>WLlogodsmu</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432.jpg</image:loc><image:caption>BloombergNeuroscience</image:caption><image:title>WIMballshapedcirclecloseupdark414860copy1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>KadenceIndiaofficeteam</image:caption><image:title>WIMIndiaOffice88x88002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_288x83.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars288x83</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerUnderstanding.svg</image:loc><image:caption>WICustomerUnderstanding</image:caption><image:title>WICustomerUnderstanding</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>KadenceSingaporeofficeteam</image:caption><image:title>WIMKadenceSingaporeoffice88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WLBridgestonelogo288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-2048631679-2.jpg</image:loc><image:caption>GettyImages20486316792</image:caption><image:title>GettyImages20486316792</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Unilever-food-solutions-300x113.png</image:loc><image:caption>unileverfoodsolutions</image:caption><image:title>WLUnileverfoodsolutions300x113</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premiumhomeappliancesfridgewashingmachine</image:caption><image:title>WIMPremiumhomeappliancesfridgewashingmachine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Market_Sizing.svg</image:loc><image:caption>WIMarketSizing</image:caption><image:title>WIMarketSizing</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bloomberg_Media_stack_blk-144x45.png</image:loc><image:caption>BloombergMedia</image:caption><image:title>WLBloombergMediastackblk144x45</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>KadenceUKofficeteam</image:caption><image:title>WIMUKOffice88x8813</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ShopperResearch.svg</image:loc><image:caption>WIShopperResearch</image:caption><image:title>WIShopperResearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Market_Entry.svg</image:loc><image:caption>WIMarketEntry</image:caption><image:title>WIMarketEntry</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>ConductingOnlineResearchinAsia2</image:caption><image:title>WIMConductingOnlineResearchinAsia2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><lastmod>2025-09-27</lastmod></url><url><loc>https://kadence.com/ja/case-study/validating-an-internal-brand-proposition-for-singapore-management-universitys-smu-post-graduate-programme/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>ConductingOnlineResearchinAsia2</image:caption><image:title>WIMConductingOnlineResearchinAsia2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Case%20Studies/WH_girls-on-white-red-jersey-playing-hand-game-163465-2-500x500.jpg</image:loc><image:caption>WHgirlsonwhiteredjerseyplayinghandgame1634652500x500</image:caption><image:title>WHgirlsonwhiteredjerseyplayinghandgame1634652500x500</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Case%20Studies/8th%20page%20hero%20sec.jpg</image:loc><image:caption>8thpageherosec</image:caption><image:title>8thpageherosec</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Education-1000x1000.jpg</image:loc><image:caption>Education1000x1000</image:caption><image:title>Education1000x1000</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_logo-d-smu.svg</image:loc><image:caption>WLlogodsmu</image:caption><image:title>WLlogodsmu</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><lastmod>2025-10-29</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/business-and-the-delicate-balance-of-being-woke/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1219583078-2.jpg</image:loc><image:caption>GettyImages12195830782</image:caption><image:title>GettyImages12195830782</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V7-1024x535-Sep-19-2025-04-06-36-6567-PM.png</image:loc><image:caption>GENZGenZV71024x535Sep1920250406366567PM</image:caption><image:title>GENZGenZV71024x535Sep1920250406366567PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-3-2.png</image:loc><image:caption>Sampleforblogpost32</image:caption><image:title>Sampleforblogpost32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/wokeism-image-2-2.png</image:loc><image:caption>wokeismimage22</image:caption><image:title>wokeismimage22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-11-3.png</image:loc><image:caption>CopyofSampleforblogpost113</image:caption><image:title>CopyofSampleforblogpost113</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/5-16-1024x535-Sep-19-2025-04-04-26-3984-PM.png</image:loc><image:caption>5161024x535Sep1920250404263984PM</image:caption><image:title>5161024x535Sep1920250404263984PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><lastmod>2025-09-29</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-importance-of-competitive-intelligence-studies/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1219583078-2.jpg</image:loc><image:caption>GettyImages12195830782</image:caption><image:title>GettyImages12195830782</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-998241252-e1664383804422-1.jpg</image:loc><image:caption>GettyImages998241252e16643838044221</image:caption><image:title>GettyImages998241252e16643838044221</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1321462048-1.jpg</image:loc><image:caption>GettyImages13214620481</image:caption><image:title>GettyImages13214620481</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><lastmod>2025-09-26</lastmod></url><url><loc>https://kadence.com/ja/service/emerging-research-methods/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>KadenceIndia</image:caption><image:title>WIMIndiaOffice88x88003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>KadenceIndiaofficeteam</image:caption><image:title>WIMIndiaOffice88x88002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL1200pxSamsungwordmarksvg144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>KadenceIndonesiaofficeteam</image:caption><image:title>WIMIndonesiaOffice88x884</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>JapanTokyo</image:caption><image:title>WIMJapanOffice88x88006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>KadenceSingaporeofficeteam</image:caption><image:title>WIMKadenceSingaporeoffice88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WLMarsInclogo2019392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLdiscoverchannellogo392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_yoodo_gobear_web_logo-392x133.png</image:loc><image:caption>GoBear</image:caption><image:title>WLyoodogobearweblogo392x133</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bloomberg_Media_stack_blk-144x45.png</image:loc><image:caption>BloombergMedia</image:caption><image:title>WLBloombergMediastackblk144x45</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Emerging%20research%20methods_1090x545.jpg</image:loc><image:caption>Emergingresearchmethodologies</image:caption><image:title>WIMEmergingresearchmethods1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>BenefitTick</image:caption><image:title>WIiconbenefittick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogo288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>KadenceChinaofficeteam</image:caption><image:title>WIMKadenceChina88x88001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Education-1440x432.jpg</image:loc><image:caption>WIMEducation1440x432</image:caption><image:title>WIMEducation1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled-2.jpg</image:loc><image:caption>GettyImages1162094164scaled2</image:caption><image:title>GettyImages1162094164scaled2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WLBridgestonelogo288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>KadenceChina</image:caption><image:title>WIMarticle88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIMTestimonials3903x651001</image:caption><image:title>WIMTestimonials3903x651001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>KadencePhilippinesofficeteam</image:caption><image:title>WIMPhilippinesOffice88x88008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>KadenceIndonesia</image:caption><image:title>WIMIndonesiaOffice88x885</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>KadenceUSAteamphoto</image:caption><image:title>WIMUSOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>MarketresearchinAsia</image:caption><image:title>WIMPhilippinesOffice88x88009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIMTestimonials3304x304002</image:caption><image:title>WIMTestimonials3304x304002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>KadenceUKofficeteam</image:caption><image:title>WIMUKOffice88x8813</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_logo-d-smu.svg</image:loc><image:caption>WLlogodsmu</image:caption><image:title>WLlogodsmu</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>KadenceThailand</image:caption><image:title>WIMThailandOffice88x8811</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432.jpg</image:loc><image:caption>BloombergNeuroscience</image:caption><image:title>WIMballshapedcirclecloseupdark414860copy1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>ashopinTokyoJapan</image:caption><image:title>WIMJapanOffice88x88007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>KadenceVietnam</image:caption><image:title>WIMVietnamOffice15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UKoffice</image:caption><image:title>WIMUKOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>ConductingOnlineResearchinAsia2</image:caption><image:title>WIMConductingOnlineResearchinAsia2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Annie-spratt_720x216.jpg</image:loc><image:caption>WIMAnniespratt720x216</image:caption><image:title>WIMAnniespratt720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><lastmod>2025-10-03</lastmod></url><url><loc>https://kadence.com/ja/office/market-research-in-china/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_location-1.svg</image:loc><image:caption>WIlocation1</image:caption><image:title>WIlocation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611-814x372.jpg</image:loc><image:caption>WIMclaybankshwLAI5lRhdMunsplash1e1614876480611814x372</image:caption><image:title>WIMclaybankshwLAI5lRhdMunsplash1e1614876480611814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_chat.svg</image:loc><image:caption>chat</image:caption><image:title>WIchat</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/yoodo_gobear.png</image:loc><image:caption>yoodogobear</image:caption><image:title>yoodogobear</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WIFieldworkServices</image:caption><image:title>WIFieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216.jpg</image:loc><image:caption>WIMdebbyhudsonjcc8sxK2Adwunsplash1720x216</image:caption><image:title>WIMdebbyhudsonjcc8sxK2Adwunsplash1720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WIProductDevelopment</image:caption><image:title>WIProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>ConductingOnlineResearchinAsia2</image:caption><image:title>WIMConductingOnlineResearchinAsia2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_puzzle.svg</image:loc><image:caption>puzzle</image:caption><image:title>WIpuzzle</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_interaction.svg</image:loc><image:caption>interaction</image:caption><image:title>WIinteraction</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-814x372.jpg</image:loc><image:caption>WIManastasiadulgierQboRVYU6sfQunsplash1814x372</image:caption><image:title>WIManastasiadulgierQboRVYU6sfQunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_global.svg</image:loc><image:caption>WIglobal</image:caption><image:title>WIglobal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premiumhomeappliancesfridgewashingmachine</image:caption><image:title>WIMPremiumhomeappliancesfridgewashingmachine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/WH_Market%20research%20in%20Asia%20%E2%80%93%20our%20capabilities.jpg</image:loc><image:caption>WHMarketresearchinAsiaourcapabilities</image:caption><image:title>WHMarketresearchinAsiaourcapabilities</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WIInsightActivation</image:caption><image:title>WIInsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_India_407x186.jpg</image:loc><image:caption>MarketresearchinIndia</image:caption><image:title>WIMIndia407x186</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_annie-spratt-0cPSKUEANqU-unsplash-1440x432.jpg</image:loc><image:caption>WIManniespratt0cPSKUEANqUunsplash1440x432</image:caption><image:title>WIManniespratt0cPSKUEANqUunsplash1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_edward-he-uKyzXEc2k_s-unsplash-1-2180x1090.jpg</image:loc><image:caption>edwardheuKyzXEc2ksunsplash12180x1090</image:caption><image:title>WHedwardheuKyzXEc2ksunsplash12180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WICustomerAndMarket</image:caption><image:title>WICustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WIBrandAndAdvertising</image:caption><image:title>WIBrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><lastmod>2025-10-03</lastmod></url><url><loc>https://kadence.com/knowledge/packaging-psychology-understanding-how-shoppers-think-and-behave/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1404266542-1.jpg</image:loc><image:caption>GettyImages14042665421</image:caption><image:title>GettyImages14042665421</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1351767347-1.jpg</image:loc><image:caption>GettyImages13517673471</image:caption><image:title>GettyImages13517673471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/about-face-for-web.png</image:loc><image:caption>aboutfaceforweb</image:caption><image:title>aboutfaceforweb</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2089465288.jpg</image:loc><image:caption>GettyImages2089465288</image:caption><image:title>GettyImages2089465288</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><lastmod>2025-09-20</lastmod></url><url><loc>https://kadence.com/office/careers-at-kadence-thailand/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Agile_88x88.png</image:loc><image:caption>WIAgile88x88</image:caption><image:title>WIAgile88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Images/WIM_perks1.jpg</image:loc><image:caption>KadenceChinaoffice</image:caption><image:title>WIMperks1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_GettyImages-1302797124-370x360.jpg</image:loc><image:caption>WIMGettyImages1302797124370x360</image:caption><image:title>WIMGettyImages1302797124370x360</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_GettyImages-1321009640-1-740x720.jpg</image:loc><image:caption>WIMGettyImages13210096401740x720</image:caption><image:title>WIMGettyImages13210096401740x720</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_GettyImages-2149112736-1-2121x1090.jpg</image:loc><image:caption>kadencethailand</image:caption><image:title>WIMGettyImages214911273612121x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/Tingting.jpg</image:loc><image:caption>Tingting</image:caption><image:title>Tingting</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Curious_88x88.png</image:loc><image:caption>WICurious88x88</image:caption><image:title>WICurious88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Kajornkiat-Kiatsunthorn_Pom.jpg</image:loc><image:caption>KajornkiatKiatsunthornPom</image:caption><image:title>TPKajornkiatKiatsunthornPom</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Genuine88x88.png</image:loc><image:caption>WIGenuine88x88</image:caption><image:title>WIGenuine88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_GettyImages-2155816179.jpg</image:loc><image:caption>joinkadencethailand</image:caption><image:title>WIMGettyImages2155816179</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Samart-Urit_Mor_300x300.jpg</image:loc><image:caption>SamartUritMor</image:caption><image:title>TPSamartUritMor300x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Dependable_88x88.png</image:loc><image:caption>WIDependable88x88</image:caption><image:title>WIDependable88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Hamano.jpg</image:loc><image:caption>TPHamano</image:caption><image:title>TPHamano</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Futurists_88x88.png</image:loc><image:caption>WIFuturists88x88</image:caption><image:title>WIFuturists88x88</image:title></image:image><lastmod>2025-10-16</lastmod></url><url><loc>https://kadence.com/knowledge/free-report-about-face-emerging-global-trends-in-the-beauty-and-cosmetics-industries/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Featured%20Images/iStock-1326636206-scaled.jpg</image:loc><image:caption>iStock1326636206scaled</image:caption><image:title>iStock1326636206scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/brochure-cover_about-face-247x300.png</image:loc><image:caption>brochurecoveraboutface247x300</image:caption><image:title>brochurecoveraboutface247x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><lastmod>2025-10-01</lastmod></url><url><loc>https://kadence.com/knowledge/harnessing-ai-for-next-gen-branding/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-4b-1024x535-Sep-16-2025-09-10-19-3843-AM.png</image:loc><image:caption>downloadagencycredentialsorbrochure4b1024x535Sep1620250910193843AM</image:caption><image:title>downloadagencycredentialsorbrochure4b1024x535Sep1620250910193843AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1129543739-3.jpg</image:loc><image:caption>GettyImages11295437393</image:caption><image:title>GettyImages11295437393</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages1162094164scaled</image:caption><image:title>GettyImages1162094164scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Ashutosh%20Awasthi.jpeg</image:loc><image:caption>AshutoshAwasthi</image:caption><image:title>AshutoshAwasthi</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1219583078.jpg</image:loc><image:caption>GettyImages1219583078</image:caption><image:title>GettyImages1219583078</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V7-1024x535-Sep-16-2025-09-14-04-1890-AM.png</image:loc><image:caption>GENZGenZV71024x535Sep1620250914041890AM</image:caption><image:title>GENZGenZV71024x535Sep1620250914041890AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><lastmod>2025-09-19</lastmod></url><url><loc>https://kadence.com/knowledge/report-youth-attitudes-toward-governance-in-southeast-asia/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Renewable-Energy.png</image:loc><image:caption>WIRenewableEnergy</image:caption><image:title>WIRenewableEnergy</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647.png</image:loc><image:caption>cta580x647</image:caption><image:title>cta580x647</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/VIETNAM-Youth-Perspectives-on-Governance-.png</image:loc><image:caption>VIETNAMYouthPerspectivesonGovernance</image:caption><image:title>VIETNAMYouthPerspectivesonGovernance</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/To-read-the-full-report.png</image:loc><image:caption>Toreadthefullreport</image:caption><image:title>Toreadthefullreport</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Pollution-Control.png</image:loc><image:caption>WIPollutionControl</image:caption><image:title>WIPollutionControl</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Housing-Affordability-and-Urban-Development.png</image:loc><image:caption>HousingAffordabilityandUrbanDevelopment</image:caption><image:title>HousingAffordabilityandUrbanDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_innovation.png</image:loc><image:caption>WIinnovation</image:caption><image:title>WIinnovation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/valery-rabchenyuk-4uqqrQYdxQw-unsplash-scaled.jpg</image:loc><image:caption>valeryrabchenyuk4uqqrQYdxQwunsplashscaled</image:caption><image:title>valeryrabchenyuk4uqqrQYdxQwunsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Trust-on-Government-1.png</image:loc><image:caption>TrustonGovernment1</image:caption><image:title>TrustonGovernment1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Social-Media-1.png</image:loc><image:caption>WISocialMedia1</image:caption><image:title>WISocialMedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported%20sitepage%20images/Banner-1920-x-900-px-1a-3-e1730907798468.png</image:loc><image:caption>Banner1920x900px1a3e1730907798468</image:caption><image:title>Banner1920x900px1a3e1730907798468</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Environmental-Protection-and-the-Rise-of-Green-Governance.png</image:loc><image:caption>EnvironmentalProtectionandtheRiseofGreenGovernance</image:caption><image:title>EnvironmentalProtectionandtheRiseofGreenGovernance</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Priority-Areas-of-improvement.png</image:loc><image:caption>PriorityAreasofimprovement</image:caption><image:title>PriorityAreasofimprovement</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/MALAYSIA-Youth-Perspectives-on-Governance-1.pdf.png</image:loc><image:caption>MALAYSIAYouthPerspectivesonGovernance1pdf</image:caption><image:title>MALAYSIAYouthPerspectivesonGovernance1pdf</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Digital-Upskilling2.png</image:loc><image:caption>WIDigitalUpskilling2</image:caption><image:title>WIDigitalUpskilling2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-962105548%20(1).jpg</image:loc><image:caption>GettyImages9621055481</image:caption><image:title>GettyImages9621055481</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_philippines.png</image:loc><image:caption>WIphilippines</image:caption><image:title>WIphilippines</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Environmental-Policy.png</image:loc><image:caption>WIEnvironmentalPolicy</image:caption><image:title>WIEnvironmentalPolicy</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Malaysia.png</image:loc><image:caption>WIMalaysia</image:caption><image:title>WIMalaysia</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Singapore.png</image:loc><image:caption>WISingapore</image:caption><image:title>WISingapore</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Employment-Opportunities-2-1.png</image:loc><image:caption>EmploymentOpportunities21</image:caption><image:title>EmploymentOpportunities21</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_indonesia.png</image:loc><image:caption>WIindonesia</image:caption><image:title>WIindonesia</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Biggest-Challenge.png</image:loc><image:caption>BiggestChallenge</image:caption><image:title>BiggestChallenge</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/To-read-the-full-report.png</image:loc><image:caption>Toreadthefullreport</image:caption><image:title>Toreadthefullreport</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Thailand.png</image:loc><image:caption>WIThailand</image:caption><image:title>WIThailand</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/SINGAPORE-Youth-Perspectives-on-Governance-1.png</image:loc><image:caption>SINGAPOREYouthPerspectivesonGovernance1</image:caption><image:title>SINGAPOREYouthPerspectivesonGovernance1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1882487541.jpg</image:loc><image:caption>GettyImages1882487541</image:caption><image:title>GettyImages1882487541</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Green-Infrastructure-and-Urban-Planning.png</image:loc><image:caption>WIGreenInfrastructureandUrbanPlanning</image:caption><image:title>WIGreenInfrastructureandUrbanPlanning</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported%20sitepage%20images/GettyImages-1605071015.jpg</image:loc><image:caption>GettyImages1605071015</image:caption><image:title>GettyImages1605071015</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/INDONESIA-Youth-Perspectives-on-Governance-1.pdf.png</image:loc><image:caption>INDONESIAYouthPerspectivesonGovernance1pdf</image:caption><image:title>INDONESIAYouthPerspectivesonGovernance1pdf</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Trust-in-Governance-1.png</image:loc><image:caption>TrustinGovernance1</image:caption><image:title>TrustinGovernance1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/iStock-2072804536.jpg</image:loc><image:caption>iStock2072804536</image:caption><image:title>iStock2072804536</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Digital-Upskilling.png</image:loc><image:caption>WIDigitalUpskilling</image:caption><image:title>WIDigitalUpskilling</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/PHILIPPINES-Youth-Perspectives-on-Governance-1.png</image:loc><image:caption>PHILIPPINESYouthPerspectivesonGovernance1</image:caption><image:title>PHILIPPINESYouthPerspectivesonGovernance1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_blockchain.png</image:loc><image:caption>WIblockchain</image:caption><image:title>WIblockchain</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/separator-panel.png</image:loc><image:caption>separatorpanel</image:caption><image:title>separatorpanel</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Open-Data-1.png</image:loc><image:caption>WIOpenData1</image:caption><image:title>WIOpenData1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Vietnam.png</image:loc><image:caption>WIVietnam</image:caption><image:title>WIVietnam</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_green-economy.png</image:loc><image:caption>WIgreeneconomy</image:caption><image:title>WIgreeneconomy</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/THAILAND-Youth-Perspectives-on-Governance-1.png</image:loc><image:caption>THAILANDYouthPerspectivesonGovernance1</image:caption><image:title>THAILANDYouthPerspectivesonGovernance1</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/when-loyalty-programs-fall-short-why-undying-loyalty-isnt-always-worth-it/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-future-of-the-home-gym-2-1024x535-Sep-19-2025-04-12-47-1995-PM.png</image:loc><image:caption>Thefutureofthehomegym21024x535Sep1920250412471995PM</image:caption><image:title>Thefutureofthehomegym21024x535Sep1920250412471995PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20191003_Green_brick.jpg</image:loc><image:caption>20191003Greenbrick</image:caption><image:title>20191003Greenbrick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-505797918-1.jpg</image:loc><image:caption>GettyImages5057979181</image:caption><image:title>GettyImages5057979181</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/About-face_social-media-_About-face-1-04-2-1024x535-Sep-19-2025-04-12-19-2289-PM.png</image:loc><image:caption>AboutfacesocialmediaAboutface10421024x535Sep1920250412192289PM</image:caption><image:title>AboutfacesocialmediaAboutface10421024x535Sep1920250412192289PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Types-of-Loyalty-Programs-1-1-1024x1024-1.png</image:loc><image:caption>TypesofLoyaltyPrograms111024x10241</image:caption><image:title>TypesofLoyaltyPrograms111024x10241</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-11-3.png</image:loc><image:caption>CopyofSampleforblogpost113</image:caption><image:title>CopyofSampleforblogpost113</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Types-of-Loyalty-Programs-2-1-1024x1024-1.png</image:loc><image:caption>TypesofLoyaltyPrograms211024x10241</image:caption><image:title>TypesofLoyaltyPrograms211024x10241</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20190522-02Q2_PZ6AO2tjZO4Q32mD4Iw-scaled-1.jpg</image:loc><image:caption>2019052202Q2PZ6AO2tjZO4Q32mD4Iwscaled1</image:caption><image:title>2019052202Q2PZ6AO2tjZO4Q32mD4Iwscaled1</image:title></image:image><lastmod>2025-09-23</lastmod></url><url><loc>https://kadence.com/knowledge/filipino-youth-a-generation-in-pursuit-of-equity-and-opportunity/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-84.png</image:loc><image:caption>Sampleforblogpost84</image:caption><image:title>Sampleforblogpost84</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-80.png</image:loc><image:caption>CopyofSampleforblogpost80</image:caption><image:title>CopyofSampleforblogpost80</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Why-millennials-demand-work-life-balance-1-1024x512-Sep-11-2025-05-34-23-9467-PM.png</image:loc><image:caption>Whymillennialsdemandworklifebalance11024x512Sep1120250534239467PM</image:caption><image:title>Whymillennialsdemandworklifebalance11024x512Sep1120250534239467PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1321462048-1.jpg</image:loc><image:caption>GettyImages13214620481</image:caption><image:title>GettyImages13214620481</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-4b-1024x535-Sep-11-2025-05-44-52-0313-PM.png</image:loc><image:caption>downloadagencycredentialsorbrochure4b1024x535Sep1120250544520313PM</image:caption><image:title>downloadagencycredentialsorbrochure4b1024x535Sep1120250544520313PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Iris%20Lorenzo.jpg</image:loc><image:caption>IrisLorenzo</image:caption><image:title>IrisLorenzo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1181405477.jpg</image:loc><image:caption>GettyImages1181405477</image:caption><image:title>GettyImages1181405477</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><lastmod>2025-10-22</lastmod></url><url><loc>https://kadence.com/en-us/about/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Cindi-Collet-600x600.jpg</image:loc><image:caption>TPCindiCollet600x600</image:caption><image:title>TPCindiCollet600x600</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLdiscoverchannellogo392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_location-1.svg</image:loc><image:caption>WIlocation1</image:caption><image:title>WIlocation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Kengo-600x600.jpg</image:loc><image:caption>TPKengo600x600</image:caption><image:title>TPKengo600x600</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Sarvjeet-484x600.jpg</image:loc><image:caption>TPSarvjeet484x600</image:caption><image:title>TPSarvjeet484x600</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WLMarsInclogo2019392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIMTestimonials3903x651001</image:caption><image:title>WIMTestimonials3903x651001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bloomberg_Media_stack_blk-144x45.png</image:loc><image:caption>BloombergMedia</image:caption><image:title>WLBloombergMediastackblk144x45</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogo288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Bianca-Abulafia-600x600.jpg</image:loc><image:caption>TPBiancaAbulafia600x600</image:caption><image:title>TPBiancaAbulafia600x600</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Genuine88x88.png</image:loc><image:caption>WIGenuine88x88</image:caption><image:title>WIGenuine88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Headers/Kadence-About-banner_1418x534.jpg</image:loc><image:caption>KadenceAboutbanner1418x534</image:caption><image:title>KadenceAboutbanner1418x534</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Hamano.jpg</image:loc><image:caption>TPHamano</image:caption><image:title>TPHamano</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Kouei-Kaku-600x600.jpg</image:loc><image:caption>TPKoueiKaku600x600</image:caption><image:title>TPKoueiKaku600x600</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Dependable_88x88.png</image:loc><image:caption>WIDependable88x88</image:caption><image:title>WIDependable88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Febri.png</image:loc><image:caption>TPFebri</image:caption><image:title>TPFebri</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Iris-600x600.jpg</image:loc><image:caption>TPIris600x600</image:caption><image:title>TPIris600x600</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported%20sitepage%20images/20190802_143707-scaled.jpg</image:loc><image:caption>20190802143707scaled</image:caption><image:title>20190802143707scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_green-speach-25x27.png</image:loc><image:caption>WIgreenspeach25x27</image:caption><image:title>WIgreenspeach25x27</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_EllieTehrani_300x300.jpg</image:loc><image:caption>EllieTehrani</image:caption><image:title>TPEllieTehrani300x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_green-globe-13x18.png</image:loc><image:caption>WIgreenglobe13x18</image:caption><image:title>WIgreenglobe13x18</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Futurists_88x88.png</image:loc><image:caption>WIFuturists88x88</image:caption><image:title>WIFuturists88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Digo-cropped-600x600.png</image:loc><image:caption>TPDigocropped600x600</image:caption><image:title>TPDigocropped600x600</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Agile_88x88.png</image:loc><image:caption>WIAgile88x88</image:caption><image:title>WIAgile88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_project.svg</image:loc><image:caption>WIproject</image:caption><image:title>WIproject</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Curious_88x88.png</image:loc><image:caption>WICurious88x88</image:caption><image:title>WICurious88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_global.svg</image:loc><image:caption>WIglobal</image:caption><image:title>WIglobal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_green-user-27x27.png</image:loc><image:caption>WIgreenuser27x27</image:caption><image:title>WIgreenuser27x27</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Aman_202508_001.jpg</image:loc><image:caption>TPAman202508001</image:caption><image:title>TPAman202508001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIMTestimonials3304x304002</image:caption><image:title>WIMTestimonials3304x304002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL1200pxSamsungwordmarksvg144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_cup.svg</image:loc><image:caption>WIcup</image:caption><image:title>WIcup</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><lastmod>2025-10-17</lastmod></url><url><loc>https://kadence.com/en-us/service/emerging-research-methodologies/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>KadenceSingaporeofficeteam</image:caption><image:title>WIMKadenceSingaporeoffice88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-66-1.png</image:loc><image:caption>Sampleforblogpost661</image:caption><image:title>Sampleforblogpost661</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIMTestimonials3903x651001</image:caption><image:title>WIMTestimonials3903x651001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_light-trails-on-highway-at-night-315938-1440x432.jpg</image:loc><image:caption>CarsonHighwayatNight</image:caption><image:title>WIMlighttrailsonhighwayatnight3159381440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>JapanTokyo</image:caption><image:title>WIMJapanOffice88x88006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>KadenceIndiaofficeteam</image:caption><image:title>WIMIndiaOffice88x88002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>MarketresearchinAsia</image:caption><image:title>WIMPhilippinesOffice88x88009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL1200pxSamsungwordmarksvg144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WLMarsInclogo2019392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WLBridgestonelogo288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1139733438-scaled-2.jpg</image:loc><image:caption>GettyImages1139733438scaled2</image:caption><image:title>GettyImages1139733438scaled2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>BenefitTick</image:caption><image:title>WIiconbenefittick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>KadenceIndia</image:caption><image:title>WIMIndiaOffice88x88003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-2180x1090.jpg</image:loc><image:caption>WIMchuttersnapmfo1E7omzkunsplash2180x1090</image:caption><image:title>WIMchuttersnapmfo1E7omzkunsplash2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>KadenceChinaofficeteam</image:caption><image:title>WIMKadenceChina88x88001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UKoffice</image:caption><image:title>WIMUKOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>KadenceVietnam</image:caption><image:title>WIMVietnamOffice15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>KadenceIndonesiaofficeteam</image:caption><image:title>WIMIndonesiaOffice88x884</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>KadenceChina</image:caption><image:title>WIMarticle88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>KadenceUKofficeteam</image:caption><image:title>WIMUKOffice88x8813</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Innovative_1090x545.jpg</image:loc><image:caption>Innovativeandemergingmethodologies</image:caption><image:title>WIMInnovative1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages1162094164scaled</image:caption><image:title>GettyImages1162094164scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1464550329-2.jpg</image:loc><image:caption>GettyImages14645503292</image:caption><image:title>GettyImages14645503292</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>KadenceUSAteamphoto</image:caption><image:title>WIMUSOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>ashopinTokyoJapan</image:caption><image:title>WIMJapanOffice88x88007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_adam-wilson-I2f5BbeXPVY-unsplash-scaled-720x216.jpg</image:loc><image:caption>WIMadamwilsonI2f5BbeXPVYunsplashscaled720x216</image:caption><image:title>WIMadamwilsonI2f5BbeXPVYunsplashscaled720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>KadenceThailand</image:caption><image:title>WIMThailandOffice88x8811</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLdiscoverchannellogo392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIMTestimonials3304x304002</image:caption><image:title>WIMTestimonials3304x304002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>KadenceIndonesia</image:caption><image:title>WIMIndonesiaOffice88x885</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-60-1.png</image:loc><image:caption>Sampleforblogpost601</image:caption><image:title>Sampleforblogpost601</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Asahi_logo.svg-144x56.png</image:loc><image:caption>Asahi</image:caption><image:title>WLAsahilogosvg144x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogo288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/Mitsubishi.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>KadencePhilippinesofficeteam</image:caption><image:title>WIMPhilippinesOffice88x88008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>ConductingOnlineResearchinAsia2</image:caption><image:title>WIMConductingOnlineResearchinAsia2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><lastmod>2025-10-29</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-online-influencers-shape-the-filipino-beauty-market/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Allaine%20Bettina%20Orosco.jpeg</image:loc><image:caption>AllaineBettinaOrosco</image:caption><image:title>AllaineBettinaOrosco</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-4b-1024x535-Sep-19-2025-06-03-25-2775-PM.png</image:loc><image:caption>downloadagencycredentialsorbrochure4b1024x535Sep1920250603252775PM</image:caption><image:title>downloadagencycredentialsorbrochure4b1024x535Sep1920250603252775PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/siora-photography-cixohzDpNIo-unsplash-scaled.jpg</image:loc><image:caption>sioraphotographycixohzDpNIounsplashscaled</image:caption><image:title>sioraphotographycixohzDpNIounsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1181405477.jpg</image:loc><image:caption>GettyImages1181405477</image:caption><image:title>GettyImages1181405477</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/giuseppe-famiani-3R1pWT9PUS0-unsplash-scaled-e1621846768745-2.jpg</image:loc><image:caption>giuseppefamiani3R1pWT9PUS0unsplashscalede16218467687452</image:caption><image:title>giuseppefamiani3R1pWT9PUS0unsplashscalede16218467687452</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-24-2.png</image:loc><image:caption>CopyofSampleforblogpost242</image:caption><image:title>CopyofSampleforblogpost242</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Beauty-Personas-Updated-1024x576-2.png</image:loc><image:caption>BeautyPersonasUpdated1024x5762</image:caption><image:title>BeautyPersonasUpdated1024x5762</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><lastmod>2025-09-28</lastmod></url><url><loc>https://kadence.com/en-us/policy/statement-of-applicability-kadence-uk/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Kadence.com-preview-image.png</image:loc><image:caption>Kadencecompreviewimage</image:caption><image:title>Kadencecompreviewimage</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><lastmod>2026-03-24</lastmod></url><url><loc>https://kadence.com/knowledge/tackling-bias-in-data-driven-research-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1321462048-1.jpg</image:loc><image:caption>GettyImages13214620481</image:caption><image:title>GettyImages13214620481</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/thisisengineering-raeng-DbLlKd8u2Rw-unsplash-scaled.jpg</image:loc><image:caption>thisisengineeringraengDbLlKd8u2Rwunsplashscaled</image:caption><image:title>thisisengineeringraengDbLlKd8u2Rwunsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972.jpg</image:loc><image:caption>GettyImages910144972</image:caption><image:title>GettyImages910144972</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Tackling%20Bias%20in%20Data-Driven%20Research.jpg</image:loc><image:caption>TacklingBiasinDataDrivenResearch</image:caption><image:title>TacklingBiasinDataDrivenResearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-crcredentials-or-brochure-1.png</image:loc><image:caption>downloadagencycrcredentialsorbrochure1</image:caption><image:title>downloadagencycrcredentialsorbrochure1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/How-millennials-are-champions-of-equality-2-1-1024x512.png</image:loc><image:caption>Millennialsarechampionsofequality</image:caption><image:title>Howmillennialsarechampionsofequality211024x512</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/knowledge/bridging-the-divide-between-online-and-offline-grocery-shopping/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/6-16-1024x535-Sep-16-2025-11-14-24-0255-AM.png</image:loc><image:caption>6161024x535Sep1620251114240255AM</image:caption><image:title>6161024x535Sep1620251114240255AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/JAljASOKSf-9F_pp6sz1GZgu_1ikWiEukRjPpkZg3mMeIk5OvwBsPOFYlXvLKkkzBDzqci1tLtrj59HPpAH5PztShGBBLeXAYdrDnZ9gIy6CLMFfV24v6NAOejqkNjrnXTYbCVPdtuhu2c_1bbleT.jpg</image:loc><image:caption>JAljASOKSf9Fpp6sz1GZgu1ikWiEukRjPpkZg3mMeIk5OvwBsPOFYlXvLKkkzBDzqci1tLtrj59HPpAH5PztShGBBLeXAYdrDnZ9gIy6CLMFfV24v6NAOejqkNjrnXTYbCVPdtuhu2c1bbleT</image:caption><image:title>JAljASOKSf9Fpp6sz1GZgu1ikWiEukRjPpkZg3mMeIk5OvwBsPOFYlXvLKkkzBDzqci1tLtrj59HPpAH5PztShGBBLeXAYdrDnZ9gIy6CLMFfV24v6NAOejqkNjrnXTYbCVPdtuhu2c1bbleT</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-64.png</image:loc><image:caption>Sampleforblogpost64</image:caption><image:title>Sampleforblogpost64</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-Modern-Plate-1-1024x535-Sep-16-2025-10-59-08-3210-AM.png</image:loc><image:caption>TheModernPlate11024x535Sep1620251059083210AM</image:caption><image:title>TheModernPlate11024x535Sep1620251059083210AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/l65SvaUvCB-f9LVggzZM_Gat4al4cMqDf0A7VGmisrwl24uUNcz65UKan6NSh20PrGiuZn3we5CkPZWqhBU3aFtawYOZaDMwo8ekzH62NiMqRt_5cQMWM_RjrlZNB2OWNR3f1Whbd1dJRfN8IT7Ej.jpg</image:loc><image:caption>l65SvaUvCBf9LVggzZMGat4al4cMqDf0A7VGmisrwl24uUNcz65UKan6NSh20PrGiuZn3we5CkPZWqhBU3aFtawYOZaDMwo8ekzH62NiMqRt5cQMWMRjrlZNB2OWNR3f1Whbd1dJRfN8IT7Ej</image:caption><image:title>l65SvaUvCBf9LVggzZMGat4al4cMqDf0A7VGmisrwl24uUNcz65UKan6NSh20PrGiuZn3we5CkPZWqhBU3aFtawYOZaDMwo8ekzH62NiMqRt5cQMWMRjrlZNB2OWNR3f1Whbd1dJRfN8IT7Ej</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1351767347-1.jpg</image:loc><image:caption>GettyImages13517673471</image:caption><image:title>GettyImages13517673471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2089465288.jpg</image:loc><image:caption>GettyImages2089465288</image:caption><image:title>GettyImages2089465288</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><lastmod>2025-09-18</lastmod></url><url><loc>https://kadence.com/knowledge/how-millennials-in-southeast-asia-shape-the-future-of-finance/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/General-The-Future-of-Finance-1-1024x535.png</image:loc><image:caption>fintechreport</image:caption><image:title>GeneralTheFutureofFinance11024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-3-1024x535.png</image:loc><image:caption>Submityourmarketresearchbrief</image:caption><image:title>submitaresearchbrief31024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Banner-for-Internet-studies-11.png</image:loc><image:caption>BannerforInternetstudies11</image:caption><image:title>BannerforInternetstudies11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-36.png</image:loc><image:caption>CopyofSampleforblogpost36</image:caption><image:title>CopyofSampleforblogpost36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1.jpg</image:loc><image:caption>20200129Header1</image:caption><image:title>20200129Header1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1181405477.jpg</image:loc><image:caption>GettyImages1181405477</image:caption><image:title>GettyImages1181405477</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><lastmod>2025-10-28</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/why-the-best-markets-are-not-the-biggest-ones/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-4b.png</image:loc><image:caption>DownloadourAgencyCredentials</image:caption><image:title>downloadagencycredentialsorbrochure4b</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20191003_Green_brick.jpg</image:loc><image:caption>20191003Greenbrick</image:caption><image:title>20191003Greenbrick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-638547772.jpg</image:loc><image:caption>GettyImages638547772</image:caption><image:title>GettyImages638547772</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/TREND4-Every-Snack-Bite-Counts.png</image:loc><image:caption>TREND4EverySnackBiteCounts</image:caption><image:title>TREND4EverySnackBiteCounts</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1181405477.jpg</image:loc><image:caption>GettyImages1181405477</image:caption><image:title>GettyImages1181405477</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1-1.jpg</image:loc><image:caption>20200129Header11</image:caption><image:title>20200129Header11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><lastmod>2026-03-17</lastmod></url><url><loc>https://kadence.com/knowledge/green-or-mean-the-art-of-authentic-eco-branding/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-1024x535-3.png</image:loc><image:caption>11024x5353</image:caption><image:title>11024x5353</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1387637536.jpg</image:loc><image:caption>GettyImages1387637536</image:caption><image:title>GettyImages1387637536</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V1-1024x536-Sep-16-2025-10-34-45-6819-AM.png</image:loc><image:caption>GENZGenZV11024x536Sep1620251034456819AM</image:caption><image:title>GENZGenZV11024x536Sep1620251034456819AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-12.png</image:loc><image:caption>CopyofSampleforblogpost12</image:caption><image:title>CopyofSampleforblogpost12</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1219583078.jpg</image:loc><image:caption>GettyImages1219583078</image:caption><image:title>GettyImages1219583078</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1370432427.jpg</image:loc><image:caption>GettyImages1370432427</image:caption><image:title>GettyImages1370432427</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><lastmod>2025-09-19</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-art-of-storytelling-in-product-marketing/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Innocent-Drinks-3.png</image:loc><image:caption>InnocentDrinks3</image:caption><image:title>InnocentDrinks3</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-814167708-scaled-2.jpg</image:loc><image:caption>GettyImages814167708scaled2</image:caption><image:title>GettyImages814167708scaled2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1219583078-2.jpg</image:loc><image:caption>GettyImages12195830782</image:caption><image:title>GettyImages12195830782</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/John-Lewis-Copy-1-2.png</image:loc><image:caption>JohnLewisCopy12</image:caption><image:title>JohnLewisCopy12</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Titan-2.png</image:loc><image:caption>Titan2</image:caption><image:title>Titan2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Dove-2.png</image:loc><image:caption>Dove2</image:caption><image:title>Dove2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Lululemon-1-2.png</image:loc><image:caption>Lululemon12</image:caption><image:title>Lululemon12</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Glossier-3.png</image:loc><image:caption>Glossier3</image:caption><image:title>Glossier3</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Hubspot-stat-2.png</image:loc><image:caption>Hubspotstat2</image:caption><image:title>Hubspotstat2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/According-to-research-2.png</image:loc><image:caption>Accordingtoresearch2</image:caption><image:title>Accordingtoresearch2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Think-Different-2.png</image:loc><image:caption>ThinkDifferent2</image:caption><image:title>ThinkDifferent2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Share_a_Coke1-2.png</image:loc><image:caption>ShareaCoke12</image:caption><image:title>ShareaCoke12</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1088608128-1.jpg</image:loc><image:caption>GettyImages10886081281</image:caption><image:title>GettyImages10886081281</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/TOMS-2.png</image:loc><image:caption>TOMS2</image:caption><image:title>TOMS2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled-2.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled2</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><lastmod>2025-09-26</lastmod></url><url><loc>https://kadence.com/knowledge/seven-technology-trends-transforming-the-market-research-industry/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages1162094164scaled</image:caption><image:title>GettyImages1162094164scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-670967580-e1653066421395.jpg</image:loc><image:caption>GettyImages670967580e1653066421395</image:caption><image:title>GettyImages670967580e1653066421395</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><lastmod>2025-09-21</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-do-people-commute-across-the-globe/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1307361584-1.jpg</image:loc><image:caption>GettyImages13073615841</image:caption><image:title>GettyImages13073615841</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20190412-01_woman-standing-beside-train-station-1986932-scaled-2.jpg</image:loc><image:caption>2019041201womanstandingbesidetrainstation1986932scaled2</image:caption><image:title>2019041201womanstandingbesidetrainstation1986932scaled2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20191003_Green_brick.jpg</image:loc><image:caption>20191003Greenbrick</image:caption><image:title>20191003Greenbrick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-3-1024x535.png</image:loc><image:caption>Submityourmarketresearchbrief</image:caption><image:title>submitaresearchbrief31024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/5-16-1024x535.png</image:loc><image:caption>traveltrends</image:caption><image:title>5161024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><lastmod>2025-10-28</lastmod></url><url><loc>https://kadence.com/knowledge/how-singapore-leads-asias-sustainability-movement/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-3-1024x535.png</image:loc><image:caption>Submityourmarketresearchbrief</image:caption><image:title>submitaresearchbrief31024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Sample%20for%20blog%20post%20%20(3).png</image:loc><image:caption>Sampleforblogpost3</image:caption><image:title>Sampleforblogpost3</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-2024-07-01T103944_383-1.png</image:loc><image:caption>Sampleforblogpost20240701T1039443831</image:caption><image:title>Sampleforblogpost20240701T1039443831</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-88.png</image:loc><image:caption>CopyofSampleforblogpost88</image:caption><image:title>CopyofSampleforblogpost88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1.jpg</image:loc><image:caption>20200129Header1</image:caption><image:title>20200129Header1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Why-modern-millennials-love-nostalgia-2-1024x512.png</image:loc><image:caption>Whymodernmillennialslovenostalgia</image:caption><image:title>Whymodernmillennialslovenostalgia21024x512</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><lastmod>2025-10-28</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/leveraging-consumer-usage-and-attitude-surveys/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-1024x535.png</image:loc><image:caption>Submitaresearchbrief</image:caption><image:title>submitaresearchbrief41024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-48-2.png</image:loc><image:caption>CopyofSampleforblogpost482</image:caption><image:title>CopyofSampleforblogpost482</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled-2.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled2</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Trend-3-Uncover-the-trends-in-mobile-media-consumption_-1-1024x512.png</image:loc><image:caption>mediaandentertainmenttrendsreport</image:caption><image:title>Trend3Uncoverthetrendsinmobilemediaconsumption11024x512</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1315650854-1.jpg</image:loc><image:caption>GettyImages13156508541</image:caption><image:title>GettyImages13156508541</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972-2.jpg</image:loc><image:caption>GettyImages9101449722</image:caption><image:title>GettyImages9101449722</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><lastmod>2025-10-29</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-impact-of-mobile-devices-on-survey-responses-why-question-types-matter-more-than-ever/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-4-1024x535-Sep-19-2025-08-21-44-5959-PM.png</image:loc><image:caption>141024x535Sep1920250821445959PM</image:caption><image:title>141024x535Sep1920250821445959PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200604-08empty-concrete-tunnel-through-mosque-1007431-1.jpg</image:loc><image:caption>2020060408emptyconcretetunnelthroughmosque10074311</image:caption><image:title>2020060408emptyconcretetunnelthroughmosque10074311</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1298137791-1.jpg</image:loc><image:caption>GettyImages12981377911</image:caption><image:title>GettyImages12981377911</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V7-1024x535-Sep-19-2025-08-16-54-3070-PM.png</image:loc><image:caption>GENZGenZV71024x535Sep1920250816543070PM</image:caption><image:title>GENZGenZV71024x535Sep1920250816543070PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled-2.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled2</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972-2.jpg</image:loc><image:caption>GettyImages9101449722</image:caption><image:title>GettyImages9101449722</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><lastmod>2025-09-26</lastmod></url><url><loc>https://kadence.com/knowledge/online-shopping-future-trends/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Online-shopping-thumbnail-214x300.png</image:loc><image:caption>Onlineshoppingthumbnail214x300</image:caption><image:title>Onlineshoppingthumbnail214x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Featured%20Images/GettyImages-1087959426.jpg</image:loc><image:caption>GettyImages1087959426</image:caption><image:title>GettyImages1087959426</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><lastmod>2025-10-05</lastmod></url><url><loc>https://kadence.com/en-us/sector/automotive/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-25-2.png</image:loc><image:caption>CopyofSampleforblogpost252</image:caption><image:title>CopyofSampleforblogpost252</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>KadenceSingaporeofficeteam</image:caption><image:title>WIMKadenceSingaporeoffice88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Campaign-development.svg</image:loc><image:caption>WICampaigndevelopment</image:caption><image:title>WICampaigndevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>KadenceChina</image:caption><image:title>WIMarticle88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/JOE_4394-1-432x432.jpg</image:loc><image:caption>JOE43941432x432</image:caption><image:title>JOE43941432x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Bianca_202406_004.jpg</image:loc><image:caption>TPBianca202406004</image:caption><image:title>TPBianca202406004</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogo288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Automotive-1090x545.png</image:loc><image:caption>WIMAutomotive1090x545</image:caption><image:title>WIMAutomotive1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>KadenceInternationalMarketResearchAgencyoftheYearSingapore</image:caption><image:title>WIMOptimizedimage131216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premiumhomeappliancesfridgewashingmachine</image:caption><image:title>WIMPremiumhomeappliancesfridgewashingmachine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerUnderstanding.svg</image:loc><image:caption>WICustomerUnderstanding</image:caption><image:title>WICustomerUnderstanding</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL1200pxSamsungwordmarksvg144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UKoffice</image:caption><image:title>WIMUKOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-2180x1090.jpg</image:loc><image:caption>WIMchuttersnapmfo1E7omzkunsplash2180x1090</image:caption><image:title>WIMchuttersnapmfo1E7omzkunsplash2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIMTestimonials3304x304002</image:caption><image:title>WIMTestimonials3304x304002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:caption><image:title>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_light-trails-on-highway-at-night-315938-1440x432.jpg</image:loc><image:caption>CarsonHighwayatNight</image:caption><image:title>WIMlighttrailsonhighwayatnight3159381440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-94-2.png</image:loc><image:caption>Sampleforblogpost942</image:caption><image:title>Sampleforblogpost942</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-220x240.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi220x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/AOTY_MR1-432x432.jpg</image:loc><image:caption>AOTYMR1432x432</image:caption><image:title>AOTYMR1432x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>KadenceIndonesia</image:caption><image:title>WIMIndonesiaOffice88x885</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1733213138-1-1.jpg</image:loc><image:caption>GettyImages173321313811</image:caption><image:title>GettyImages173321313811</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Unilever-food-solutions-300x113.png</image:loc><image:caption>unileverfoodsolutions</image:caption><image:title>WLUnileverfoodsolutions300x113</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>QuirksSupplieroftheYearKadenceInternational</image:caption><image:title>WIMQuirkAwards1881216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>KadencePhilippinesofficeteam</image:caption><image:title>WIMPhilippinesOffice88x88008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>KadenceVietnam</image:caption><image:title>WIMVietnamOffice15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/treatwell.png</image:loc><image:caption>treatwell</image:caption><image:title>treatwell</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/marketing-interactive-agency-of-the-year-2021-gold-432x432.jpg</image:loc><image:caption>marketinginteractiveagencyoftheyear2021gold432x432</image:caption><image:title>marketinginteractiveagencyoftheyear2021gold432x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_concept-testing.svg</image:loc><image:caption>WIconcepttesting</image:caption><image:title>WIconcepttesting</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLdiscoverchannellogo392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>KadenceUSAteamphoto</image:caption><image:title>WIMUSOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WLBridgestonelogo288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>BestDataCollectionFinalistMarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMBestDataCollection216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRSOpperationsAwardsTrophy</image:caption><image:title>WIPmrsoppies2216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Sales%20pack%20%2346%20Changing%20Gears.png</image:loc><image:caption>Salespack46ChangingGears</image:caption><image:title>Salespack46ChangingGears</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>KadenceIndonesiaofficeteam</image:caption><image:title>WIMIndonesiaOffice88x884</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1226119399-scaled.jpg</image:loc><image:caption>GettyImages1226119399scaled</image:caption><image:title>GettyImages1226119399scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>KadenceIndia</image:caption><image:title>WIMIndiaOffice88x88003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>KadenceThailand</image:caption><image:title>WIMThailandOffice88x8811</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WLMarsInclogo2019392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIMTestimonials3903x651001</image:caption><image:title>WIMTestimonials3903x651001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>KadenceIndiaofficeteam</image:caption><image:title>WIMIndiaOffice88x88002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>JapanTokyo</image:caption><image:title>WIMJapanOffice88x88006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_wall-street-journal-logo-144x14.png</image:loc><image:caption>TheWallStreetJournal</image:caption><image:title>WLwallstreetjournallogo144x14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2020</image:caption><image:title>WIMAOTYcrop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_wallstreetjournal-logo-217x120.png</image:loc><image:caption>WSJ</image:caption><image:title>WLwallstreetjournallogo217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>KadenceInternationalisHighlyCommendedforGlobalAgencyofTheYear</image:caption><image:title>WIMGlobalAgencycop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogosvg392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-7-3.png</image:loc><image:caption>CopyofSampleforblogpost73</image:caption><image:title>CopyofSampleforblogpost73</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>KadenceChinaofficeteam</image:caption><image:title>WIMKadenceChina88x88001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>MarketresearchinAsia</image:caption><image:title>WIMPhilippinesOffice88x88009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>ashopinTokyoJapan</image:caption><image:title>WIMJapanOffice88x88007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Finalist-logo-LARGE-432x432.jpg</image:loc><image:caption>FinalistlogoLARGE432x432</image:caption><image:title>FinalistlogoLARGE432x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_Icon-car-details.svg</image:loc><image:caption>ICIconcardetails</image:caption><image:title>ICIconcardetails</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>KadenceUKofficeteam</image:caption><image:title>WIMUKOffice88x8813</image:title></image:image><lastmod>2026-01-23</lastmod></url><url><loc>https://kadence.com/knowledge/report-how-asias-youth-are-redefining-luxury-travel/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported%20sitepage%20images/Leisure-Travel-Regional-Study-report-cover-FINAL-300x193.png</image:loc><image:caption>LeisureTravelRegionalStudyreportcover</image:caption><image:title>LeisureTravelRegionalStudyreportcoverFINAL300x193</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported%20sitepage%20images/GettyImages-1605071015.jpg</image:loc><image:caption>GettyImages1605071015</image:caption><image:title>GettyImages1605071015</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><lastmod>2025-10-21</lastmod></url><url><loc>https://kadence.com/en-us/office/market-research-agency-england</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wallstreetjournal-logo-217x120.png</image:loc><image:caption>wallstreetjournallogo217x120</image:caption><image:title>wallstreetjournallogo217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_2VP-1440x432.png</image:loc><image:caption>WIM2VP1440x432</image:caption><image:title>WIM2VP1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WLASALOGO2017144x46</image:caption><image:title>WLASALOGO2017144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>KadenceteamcollectingAgencyoftheYearaward</image:caption><image:title>WIMJOE43941216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIMchuttersnapmfo1E7omzkunsplash720x216</image:caption><image:title>WIMchuttersnapmfo1E7omzkunsplash720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/Amy-Lo-300x300.png</image:loc><image:caption>AmyLo</image:caption><image:title>AmyLo300x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIMedwardheuKyzXEc2ksunsplash1814x372</image:caption><image:title>WIMedwardheuKyzXEc2ksunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:caption><image:title>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Cindi-Collet-600x600.jpg</image:loc><image:caption>TPCindiCollet600x600</image:caption><image:title>TPCindiCollet600x600</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2021</image:caption><image:title>WIMAOTYMR1216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ESOMAR-Congress-2023-Winner-216x216.jpg</image:loc><image:caption>WIMESOMARCongress2023Winner216x216</image:caption><image:title>WIMESOMARCongress2023Winner216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagersplayingsport</image:caption><image:title>WIMgirlsonwhiteredjerseyplayinghandgame1634652720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2020</image:caption><image:title>WIMAOTYcrop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611.jpg</image:loc><image:caption>WHclaybankshwLAI5lRhdMunsplash1e1614876480611</image:caption><image:title>WHclaybankshwLAI5lRhdMunsplash1e1614876480611</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>KadenceInternationalMarketResearchAgencyoftheYearSingapore</image:caption><image:title>WIMOptimizedimage131216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>BestDataCollectionFinalistMarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMBestDataCollection216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Rupert-Sinclair-300x300.jpg</image:loc><image:caption>RupertSinclair</image:caption><image:title>TPRupertSinclair300x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090.jpg</image:loc><image:caption>WHshanelahiDDiLYtF88wunsplashscaled2180x1090</image:caption><image:title>WHshanelahiDDiLYtF88wunsplashscaled2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>MarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMmrsoppies216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURAInnovationoftheYearaward</image:caption><image:title>WIMFinalistlogoLARGE216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WICustomerAndMarket</image:caption><image:title>WICustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_uk-hero.jpg</image:loc><image:caption>WIMukhero</image:caption><image:title>WIMukhero</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>KadenceInternationalisHighlyCommendedforGlobalAgencyofTheYear</image:caption><image:title>WIMGlobalAgencycop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>MarketingInteractiveAgencyoftheYearWinnerGold2021</image:caption><image:title>WIMmarketinginteractiveagencyoftheyear2021gold216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRSOpperationsAwardsTrophy</image:caption><image:title>WIPmrsoppies2216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/uk-hero%20(1).jpg</image:loc><image:caption>ukhero1</image:caption><image:title>ukhero1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Bianca-Abulafia-600x600.jpg</image:loc><image:caption>TPBiancaAbulafia600x600</image:caption><image:title>TPBiancaAbulafia600x600</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WIInsightActivation</image:caption><image:title>WIInsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WIProductDevelopment</image:caption><image:title>WIProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WHanastasiadulgierQboRVYU6sfQunsplash12180x1090</image:caption><image:title>WHanastasiadulgierQboRVYU6sfQunsplash12180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WIFieldworkServices</image:caption><image:title>WIFieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wallstreetjournallogo</image:caption><image:title>wallstreetjournallogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>QuirksSupplieroftheYearKadenceInternational</image:caption><image:title>WIMQuirkAwards1881216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:caption><image:title>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WIBrandAndAdvertising</image:caption><image:title>WIBrandAndAdvertising</image:title></image:image><lastmod>2026-01-20</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/what-is-cluster-sampling/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-614637190-2.jpg</image:loc><image:caption>GettyImages6146371902</image:caption><image:title>GettyImages6146371902</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled-2.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled2</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-66-1.png</image:loc><image:caption>Sampleforblogpost661</image:caption><image:title>Sampleforblogpost661</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Kadence-Icon-380x380.png</image:loc><image:caption>KadenceIcon380x380</image:caption><image:title>KadenceIcon380x380</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972-2.jpg</image:loc><image:caption>GettyImages9101449722</image:caption><image:title>GettyImages9101449722</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><lastmod>2026-01-23</lastmod></url><url><loc>https://kadence.com/en-us/office/market-research-agency-malaysia</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090.jpg</image:loc><image:caption>WIMphotoofpeopleleaningonwoodentable31846142180x1090</image:caption><image:title>WIMphotoofpeopleleaningonwoodentable31846142180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>MarketingInteractiveAgencyoftheYearWinnerGold2021</image:caption><image:title>WIMmarketinginteractiveagencyoftheyear2021gold216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>QuirksSupplieroftheYearKadenceInternational</image:caption><image:title>WIMQuirkAwards1881216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WIBrandAndAdvertising</image:caption><image:title>WIBrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wallstreetjournallogo</image:caption><image:title>wallstreetjournallogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIMchuttersnapmfo1E7omzkunsplash720x216</image:caption><image:title>WIMchuttersnapmfo1E7omzkunsplash720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WIInsightActivation</image:caption><image:title>WIInsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WICustomerAndMarket</image:caption><image:title>WICustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WIProductDevelopment</image:caption><image:title>WIProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2020</image:caption><image:title>WIMAOTYcrop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WLASALOGO2017144x46</image:caption><image:title>WLASALOGO2017144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>KadenceInternationalMarketResearchAgencyoftheYearSingapore</image:caption><image:title>WIMOptimizedimage131216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wallstreetjournal-logo-217x120.png</image:loc><image:caption>wallstreetjournallogo217x120</image:caption><image:title>wallstreetjournallogo217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2021</image:caption><image:title>WIMAOTYMR1216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ESOMAR-Congress-2023-Winner-216x216.jpg</image:loc><image:caption>WIMESOMARCongress2023Winner216x216</image:caption><image:title>WIMESOMARCongress2023Winner216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>KadenceInternationalisHighlyCommendedforGlobalAgencyofTheYear</image:caption><image:title>WIMGlobalAgencycop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURAInnovationoftheYearaward</image:caption><image:title>WIMFinalistlogoLARGE216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>MarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMmrsoppies216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>BestDataCollectionFinalistMarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMBestDataCollection216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRSOpperationsAwardsTrophy</image:caption><image:title>WIPmrsoppies2216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:caption><image:title>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagersplayingsport</image:caption><image:title>WIMgirlsonwhiteredjerseyplayinghandgame1634652720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>KadenceteamcollectingAgencyoftheYearaward</image:caption><image:title>WIMJOE43941216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WIFieldworkServices</image:caption><image:title>WIFieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><lastmod>2026-02-26</lastmod></url><url><loc>https://kadence.com/knowledge/bad-survey-questions-and-how-to-avoid-them/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Consumers-are-taking-control-of-their-well-being-with-wearable-tech-3-1024x535.png</image:loc><image:caption>fitnesstrends</image:caption><image:title>Consumersaretakingcontroloftheirwellbeingwithwearabletech31024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972.jpg</image:loc><image:caption>GettyImages910144972</image:caption><image:title>GettyImages910144972</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/As-introduction-to-Data-collection-in-marketing-research.jpg</image:loc><image:caption>AsintroductiontoDatacollectioninmarketingresearch</image:caption><image:title>AsintroductiontoDatacollectioninmarketingresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V7-1024x535.png</image:loc><image:caption>guidetogenz</image:caption><image:title>GENZGenZV71024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1464550329.jpg</image:loc><image:caption>GettyImages1464550329</image:caption><image:title>GettyImages1464550329</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Template-Sample-for-blog-post-10.png</image:loc><image:caption>TemplateSampleforblogpost10</image:caption><image:title>TemplateSampleforblogpost10</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><lastmod>2026-01-22</lastmod></url><url><loc>https://kadence.com/knowledge/why-is-a-brand-considered-luxury-and-why-does-this-change-over-time/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/mohamed-masaau-nfF5-G6cFwY-unsplash-scaled.jpg</image:loc><image:caption>mohamedmasaaunfF5G6cFwYunsplashscaled</image:caption><image:title>mohamedmasaaunfF5G6cFwYunsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Travel-On-the-Move-1-1024x535.png</image:loc><image:caption>TravelOntheMove11024x535</image:caption><image:title>TravelOntheMove11024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Louis-vuitton-luxury-market-1.png</image:loc><image:caption>Louisvuittonluxurymarket1</image:caption><image:title>Louisvuittonluxurymarket1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1353682914.jpg</image:loc><image:caption>GettyImages1353682914</image:caption><image:title>GettyImages1353682914</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/hermes-luxury-market-1.png</image:loc><image:caption>hermesluxurymarket1</image:caption><image:title>hermesluxurymarket1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-1024x535.png</image:loc><image:caption>Submitaresearchbrief</image:caption><image:title>submitaresearchbrief41024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/vestiaire-luxury-market-1.png</image:loc><image:caption>vestiaireluxurymarket1</image:caption><image:title>vestiaireluxurymarket1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1219583078.jpg</image:loc><image:caption>GettyImages1219583078</image:caption><image:title>GettyImages1219583078</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><lastmod>2025-10-23</lastmod></url><url><loc>https://kadence.com/knowledge/a-complete-market-research-survey-guide/</loc><lastmod>2025-11-17</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-to-calculate-market-potential-an-expert-guide/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-3-Sep-19-2025-02-38-20-6573-PM.png</image:loc><image:caption>submitaresearchbrief3Sep1920250238206573PM</image:caption><image:title>submitaresearchbrief3Sep1920250238206573PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-2-Sep-19-2025-02-53-08-6615-PM.png</image:loc><image:caption>downloadagencycredentialsorbrochure2Sep1920250253086615PM</image:caption><image:title>downloadagencycredentialsorbrochure2Sep1920250253086615PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/charles-deluvio-GlavtG-umzE-unsplash-scaled-2.jpg</image:loc><image:caption>charlesdeluvioGlavtGumzEunsplashscaled2</image:caption><image:title>charlesdeluvioGlavtGumzEunsplashscaled2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/siora-photography-cixohzDpNIo-unsplash-scaled.jpg</image:loc><image:caption>sioraphotographycixohzDpNIounsplashscaled</image:caption><image:title>sioraphotographycixohzDpNIounsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><lastmod>2025-10-08</lastmod></url><url><loc>https://kadence.com/en-us/office/market-research-agency-atlanta</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WIBrandAndAdvertising</image:caption><image:title>WIBrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURAInnovationoftheYearaward</image:caption><image:title>WIMFinalistlogoLARGE216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WIFieldworkServices</image:caption><image:title>WIFieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:caption><image:title>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2021</image:caption><image:title>WIMAOTYMR1216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:caption><image:title>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wallstreetjournallogo</image:caption><image:title>wallstreetjournallogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>KadenceInternationalMarketResearchAgencyoftheYearSingapore</image:caption><image:title>WIMOptimizedimage131216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090.jpg</image:loc><image:caption>WHshanelahiDDiLYtF88wunsplashscaled2180x1090</image:caption><image:title>WHshanelahiDDiLYtF88wunsplashscaled2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WICustomerAndMarket</image:caption><image:title>WICustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wallstreetjournal-logo-217x120.png</image:loc><image:caption>wallstreetjournallogo217x120</image:caption><image:title>wallstreetjournallogo217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>KadenceteamcollectingAgencyoftheYearaward</image:caption><image:title>WIMJOE43941216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WIInsightActivation</image:caption><image:title>WIInsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ESOMAR-Congress-2023-Winner-216x216.jpg</image:loc><image:caption>WIMESOMARCongress2023Winner216x216</image:caption><image:title>WIMESOMARCongress2023Winner216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>MarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMmrsoppies216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WLASALOGO2017144x46</image:caption><image:title>WLASALOGO2017144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090.jpg</image:loc><image:caption>WIMphotoofpeopleleaningonwoodentable31846142180x1090</image:caption><image:title>WIMphotoofpeopleleaningonwoodentable31846142180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIMchuttersnapmfo1E7omzkunsplash720x216</image:caption><image:title>WIMchuttersnapmfo1E7omzkunsplash720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>QuirksSupplieroftheYearKadenceInternational</image:caption><image:title>WIMQuirkAwards1881216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2020</image:caption><image:title>WIMAOTYcrop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WIProductDevelopment</image:caption><image:title>WIProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>KadenceInternationalisHighlyCommendedforGlobalAgencyofTheYear</image:caption><image:title>WIMGlobalAgencycop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>BestDataCollectionFinalistMarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMBestDataCollection216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagersplayingsport</image:caption><image:title>WIMgirlsonwhiteredjerseyplayinghandgame1634652720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>MarketingInteractiveAgencyoftheYearWinnerGold2021</image:caption><image:title>WIMmarketinginteractiveagencyoftheyear2021gold216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRSOpperationsAwardsTrophy</image:caption><image:title>WIPmrsoppies2216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WHanastasiadulgierQboRVYU6sfQunsplash12180x1090</image:caption><image:title>WHanastasiadulgierQboRVYU6sfQunsplash12180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611.jpg</image:loc><image:caption>WHclaybankshwLAI5lRhdMunsplash1e1614876480611</image:caption><image:title>WHclaybankshwLAI5lRhdMunsplash1e1614876480611</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIMedwardheuKyzXEc2ksunsplash1814x372</image:caption><image:title>WIMedwardheuKyzXEc2ksunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><lastmod>2026-03-04</lastmod></url><url><loc>https://kadence.com/knowledge/beauty-sales-rise-as-small-luxuries-defy-economic-gloom-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-84.png</image:loc><image:caption>Sampleforblogpost84</image:caption><image:title>Sampleforblogpost84</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1.jpg</image:loc><image:caption>20200129Header1</image:caption><image:title>20200129Header1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/About-face_download-report-1024x535.png</image:loc><image:caption>DownloadtheAboutFacereport</image:caption><image:title>Aboutfacedownloadreport1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1321462048-1.jpg</image:loc><image:caption>GettyImages13214620481</image:caption><image:title>GettyImages13214620481</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-4-1024x536-3.png</image:loc><image:caption>submitaresearchbrief441024x5363</image:caption><image:title>submitaresearchbrief441024x5363</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Luxury-Beauty-YSL-Beauty.png</image:loc><image:caption>LuxuryBeautyYSLBeauty</image:caption><image:title>LuxuryBeautyYSLBeauty</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Luxury-Beauty-Tom-Ford-.png</image:loc><image:caption>LuxuryBeautyTomFord</image:caption><image:title>LuxuryBeautyTomFord</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-2112278814.jpg</image:loc><image:caption>GettyImages2112278814</image:caption><image:title>GettyImages2112278814</image:title></image:image><lastmod>2025-09-18</lastmod></url><url><loc>https://kadence.com/knowledge/how-starbucks-wins-by-thinking-local-strategies/</loc><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Trend-1-Explore-the-rise-of-subscription-consolidation-in-streaming_-.png</image:loc><image:caption>Trend1Exploretheriseofsubscriptionconsolidationinstreaming</image:caption><image:title>Trend1Exploretheriseofsubscriptionconsolidationinstreaming</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-60.png</image:loc><image:caption>Sampleforblogpost60</image:caption><image:title>Sampleforblogpost60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1351767347-1.jpg</image:loc><image:caption>GettyImages13517673471</image:caption><image:title>GettyImages13517673471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2.png</image:loc><image:caption>submitaresearchbrief2</image:caption><image:title>submitaresearchbrief2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/How%20Starbucks%20Wins%20by%20Thinking%20Local.jpg</image:loc><image:caption>HowStarbucksWinsbyThinkingLocal</image:caption><image:title>HowStarbucksWinsbyThinkingLocal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/knowledge/leverage-the-power-of-questions-in-design-innovation/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1464550329.jpg</image:loc><image:caption>GettyImages1464550329</image:caption><image:title>GettyImages1464550329</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V7-1024x535-Sep-17-2025-03-50-14-5813-AM.png</image:loc><image:caption>GENZGenZV71024x535Sep1720250350145813AM</image:caption><image:title>GENZGenZV71024x535Sep1720250350145813AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1780092404-1.jpg</image:loc><image:caption>GettyImages17800924041</image:caption><image:title>GettyImages17800924041</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Uber-Eats-1024x645.png</image:loc><image:caption>UberEats1024x645</image:caption><image:title>UberEats1024x645</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages1162094164scaled</image:caption><image:title>GettyImages1162094164scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972.jpg</image:loc><image:caption>GettyImages910144972</image:caption><image:title>GettyImages910144972</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/tooth-brush-1024x1024.jpg</image:loc><image:caption>toothbrush1024x1024</image:caption><image:title>toothbrush1024x1024</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-1-1024x535.png</image:loc><image:caption>Submitaresearchbrief</image:caption><image:title>submitaresearchbrief11024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><lastmod>2026-01-27</lastmod></url><url><loc>https://kadence.com/ja/service/in-depth-interviews/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLdiscoverchannellogo392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>BenefitTick</image:caption><image:title>WIiconbenefittick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>KadenceIndonesia</image:caption><image:title>WIMIndonesiaOffice88x885</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIMTestimonials3903x651001</image:caption><image:title>WIMTestimonials3903x651001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>MarketresearchinAsia</image:caption><image:title>WIMPhilippinesOffice88x88009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>KadenceIndonesiaofficeteam</image:caption><image:title>WIMIndonesiaOffice88x884</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216.jpg</image:loc><image:caption>WIMdebbyhudsonjcc8sxK2Adwunsplash1720x216</image:caption><image:title>WIMdebbyhudsonjcc8sxK2Adwunsplash1720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>KadenceChina</image:caption><image:title>WIMarticle88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>KadenceUSAteamphoto</image:caption><image:title>WIMUSOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>KadenceSingaporeofficeteam</image:caption><image:title>WIMKadenceSingaporeoffice88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WLBridgestonelogo288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>ashopinTokyoJapan</image:caption><image:title>WIMJapanOffice88x88007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Havells_Logo.svg-364x240.png</image:loc><image:caption>Havells</image:caption><image:title>WL1200pxHavellsLogosvg364x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL1200pxSamsungwordmarksvg144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IDI-FV_1090x545.jpg</image:loc><image:caption>IDImarketresearchindepthinterview</image:caption><image:title>WIMIDIFV1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>KadenceIndiaofficeteam</image:caption><image:title>WIMIndiaOffice88x88002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>KadenceVietnam</image:caption><image:title>WIMVietnamOffice15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>KadenceChinaofficeteam</image:caption><image:title>WIMKadenceChina88x88001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>KadencePhilippinesofficeteam</image:caption><image:title>WIMPhilippinesOffice88x88008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>KadenceThailand</image:caption><image:title>WIMThailandOffice88x8811</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>KadenceUKofficeteam</image:caption><image:title>WIMUKOffice88x8813</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>KadenceIndia</image:caption><image:title>WIMIndiaOffice88x88003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogo288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UKoffice</image:caption><image:title>WIMUKOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WLMarsInclogo2019392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>ConductingOnlineResearchinAsia2</image:caption><image:title>WIMConductingOnlineResearchinAsia2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premiumhomeappliancesfridgewashingmachine</image:caption><image:title>WIMPremiumhomeappliancesfridgewashingmachine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>JapanTokyo</image:caption><image:title>WIMJapanOffice88x88006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogosvg392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIMTestimonials3304x304002</image:caption><image:title>WIMTestimonials3304x304002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432.jpg</image:loc><image:caption>Plug</image:caption><image:title>WIMpaulhanaokaRJkKjLu8I9Iunsplash1440x432</image:title></image:image><lastmod>2025-10-03</lastmod></url><url><loc>https://kadence.com/knowledge/what-is-capi/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1272173299.jpg</image:loc><image:caption>GettyImages1272173299</image:caption><image:title>GettyImages1272173299</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1464550329.jpg</image:loc><image:caption>GettyImages1464550329</image:caption><image:title>GettyImages1464550329</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Kadence-Icon-380x380.png</image:loc><image:caption>KadenceIcon380x380</image:caption><image:title>KadenceIcon380x380</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972.jpg</image:loc><image:caption>GettyImages910144972</image:caption><image:title>GettyImages910144972</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><lastmod>2025-09-19</lastmod></url><url><loc>https://kadence.com/knowledge/why-ai-will-not-replace-human-researchers-yet/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages1162094164scaled</image:caption><image:title>GettyImages1162094164scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Margin-of-Error-Try-the-calculator-1024x536.png</image:loc><image:caption>MarginofErrorTrythecalculator1024x536</image:caption><image:title>MarginofErrorTrythecalculator1024x536</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1393651004.jpg</image:loc><image:caption>GettyImages1393651004</image:caption><image:title>GettyImages1393651004</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-32-1024x535-1.png</image:loc><image:caption>1321024x5351</image:caption><image:title>1321024x5351</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1321462048-1.jpg</image:loc><image:caption>GettyImages13214620481</image:caption><image:title>GettyImages13214620481</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><lastmod>2025-10-08</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/five-consumer-segments-in-indonesia-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2199471153.jpg</image:loc><image:caption>GettyImages2199471153</image:caption><image:title>GettyImages2199471153</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/adrianna-geo-_C2Rgp0GDn4-unsplash-scaled-e1621847384673.jpg</image:loc><image:caption>adriannageoC2Rgp0GDn4unsplashscalede1621847384673</image:caption><image:title>adriannageoC2Rgp0GDn4unsplashscalede1621847384673</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V5-1-1024x535-Sep-19-2025-05-49-26-4882-PM.png</image:loc><image:caption>GENZGenZV511024x535Sep1920250549264882PM</image:caption><image:title>GENZGenZV511024x535Sep1920250549264882PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-1024x535.png</image:loc><image:caption>Submitaresearchbrief</image:caption><image:title>submitaresearchbrief41024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-52-2.png</image:loc><image:caption>CopyofSampleforblogpost522</image:caption><image:title>CopyofSampleforblogpost522</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200604_03download-1-1.jpg</image:loc><image:caption>2020060403download11</image:caption><image:title>2020060403download11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><lastmod>2025-10-23</lastmod></url><url><loc>https://kadence.com/knowledge/concept-testing-vs-test-marketing/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/green-chameleon-s9CC2SKySJM-unsplash-scaled-e1617020759599.jpg</image:loc><image:caption>greenchameleons9CC2SKySJMunsplashscalede1617020759599</image:caption><image:title>greenchameleons9CC2SKySJMunsplashscalede1617020759599</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><lastmod>2025-09-18</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/top-4-trends-set-to-disrupt-the-tech-industry-in-2025/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/3-36-1024x535.png</image:loc><image:caption>TheGreenBrandSustainabilityStudy</image:caption><image:title>3361024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages1162094164scaled</image:caption><image:title>GettyImages1162094164scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-4b.png</image:loc><image:caption>DownloadourAgencyCredentials</image:caption><image:title>downloadagencycredentialsorbrochure4b</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/giuseppe-famiani-3R1pWT9PUS0-unsplash-scaled-e1621846768745-2.jpg</image:loc><image:caption>giuseppefamiani3R1pWT9PUS0unsplashscalede16218467687452</image:caption><image:title>giuseppefamiani3R1pWT9PUS0unsplashscalede16218467687452</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-78-1.png</image:loc><image:caption>CopyofSampleforblogpost781</image:caption><image:title>CopyofSampleforblogpost781</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1305487364-1-1.jpg</image:loc><image:caption>GettyImages130548736411</image:caption><image:title>GettyImages130548736411</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/knowledge/the-role-of-packaging-in-crafting-the-perfect-unboxing-moments/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-3-1024x535.png</image:loc><image:caption>Submityourmarketresearchbrief</image:caption><image:title>submitaresearchbrief31024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2089465288.jpg</image:loc><image:caption>GettyImages2089465288</image:caption><image:title>GettyImages2089465288</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Shopper-Profiles-cover-1024x576.png</image:loc><image:caption>groceryshopperpersonas</image:caption><image:title>ShopperProfilescover1024x576</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1313940439.jpg</image:loc><image:caption>GettyImages1313940439</image:caption><image:title>GettyImages1313940439</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/about-face-for-web.png</image:loc><image:caption>aboutfaceforweb</image:caption><image:title>aboutfaceforweb</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><lastmod>2025-10-28</lastmod></url><url><loc>https://kadence.com/knowledge/crafting-effective-b2b-personas-for-complex-decision-making-units/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2185776283.jpg</image:loc><image:caption>GettyImages2185776283</image:caption><image:title>GettyImages2185776283</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Trend-1-Explore-the-rise-of-subscription-consolidation-in-streaming_1024x512.png</image:loc><image:caption>Theriseofsubscriptionconsolidationinstreaming</image:caption><image:title>Trend1Exploretheriseofsubscriptionconsolidationinstreaming1024x512</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-3-1024x535.png</image:loc><image:caption>Submityourmarketresearchbrief</image:caption><image:title>submitaresearchbrief31024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-668093476.jpg</image:loc><image:caption>GettyImages668093476</image:caption><image:title>GettyImages668093476</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1370432427.jpg</image:loc><image:caption>GettyImages1370432427</image:caption><image:title>GettyImages1370432427</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><lastmod>2025-10-28</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/a-brands-guide-to-singapores-consumer-landscape/</loc><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-100-2.png</image:loc><image:caption>Sampleforblogpost1002</image:caption><image:title>Sampleforblogpost1002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/7vL10CNJAJz-tBv98b7rYBPhNddKoN07NsSj_BfhchgKkjIFL-hOD6ZNF5eKtW_cuwDYr7lDOb-Eke_7qgJaH19HJRiH_nXytu6VdE3OZ2lBaOveGNvCEWDc6TgX6O9dVeHjohgCMsbMBJSRTEc2--2.png</image:loc><image:caption>7vL10CNJAJztBv98b7rYBPhNddKoN07NsSjBfhchgKkjIFLhOD6ZNF5eKtWcuwDYr7lDObEke7qgJaH19HJRiHnXytu6VdE3OZ2lBaOveGNvCEWDc6TgX6O9dVeHjohgCMsbMBJSRTEc22</image:caption><image:title>7vL10CNJAJztBv98b7rYBPhNddKoN07NsSjBfhchgKkjIFLhOD6ZNF5eKtWcuwDYr7lDObEke7qgJaH19HJRiHnXytu6VdE3OZ2lBaOveGNvCEWDc6TgX6O9dVeHjohgCMsbMBJSRTEc22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Green-Wave-1-1024x535-Sep-19-2025-09-03-55-0499-PM.png</image:loc><image:caption>GreenWave11024x535Sep1920250903550499PM</image:caption><image:title>GreenWave11024x535Sep1920250903550499PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post--1.png</image:loc><image:caption>Sampleforblogpost1</image:caption><image:title>Sampleforblogpost1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1327563403-2.jpg</image:loc><image:caption>GettyImages13275634032</image:caption><image:title>GettyImages13275634032</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-crcredentials-or-brochure-1-1024x535-Sep-19-2025-09-03-49-8014-PM.png</image:loc><image:caption>downloadagencycrcredentialsorbrochure11024x535Sep1920250903498014PM</image:caption><image:title>downloadagencycrcredentialsorbrochure11024x535Sep1920250903498014PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/b44nf34LUFW36FjTMFCrpgqLt2i6obvUUtcvNG1NPrT4IOTzpEWFQWM6REiHF7kPbvD11EuFU0rHC1n67Lbprl8YvK9SgYKbuVTuke6QO8QQch8puaagvAEme9dIFxyUydtNnxdjgHMlufTjEwymr-2.jpg</image:loc><image:caption>b44nf34LUFW36FjTMFCrpgqLt2i6obvUUtcvNG1NPrT4IOTzpEWFQWM6REiHF7kPbvD11EuFU0rHC1n67Lbprl8YvK9SgYKbuVTuke6QO8QQch8puaagvAEme9dIFxyUydtNnxdjgHMlufTjEwymr2</image:caption><image:title>b44nf34LUFW36FjTMFCrpgqLt2i6obvUUtcvNG1NPrT4IOTzpEWFQWM6REiHF7kPbvD11EuFU0rHC1n67Lbprl8YvK9SgYKbuVTuke6QO8QQch8puaagvAEme9dIFxyUydtNnxdjgHMlufTjEwymr2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1219583078-2.jpg</image:loc><image:caption>GettyImages12195830782</image:caption><image:title>GettyImages12195830782</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><lastmod>2025-09-29</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/where-japan-gets-its-news-and-who-they-trust-most/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-3-600x314-Sep-19-2025-09-06-52-7159-PM.png</image:loc><image:caption>submitaresearchbrief3600x314Sep1920250906527159PM</image:caption><image:title>submitaresearchbrief3600x314Sep1920250906527159PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Who-Shapes-Public-Opinion-in-Japan-.png</image:loc><image:caption>WhoShapesPublicOpinioninJapan</image:caption><image:title>WhoShapesPublicOpinioninJapan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Weekend-Screen-Time-How-Japan%E2%80%99s-Internet-Use-Spikes-on-Holidays.png</image:loc><image:caption>WeekendScreenTimeHowJapansInternetUseSpikesonHolidays</image:caption><image:title>WeekendScreenTimeHowJapansInternetUseSpikesonHolidays</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1351767347.jpg</image:loc><image:caption>GettyImages1351767347</image:caption><image:title>GettyImages1351767347</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-613030118%20(1).jpg</image:loc><image:caption>GettyImages6130301181</image:caption><image:title>GettyImages6130301181</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Images/For%20Gen%20X%2c%20Choice%20Is%20the%20Ultimate%20Currency-East.png</image:loc><image:caption>ForGenXChoiceIstheUltimateCurrencyEast</image:caption><image:title>ForGenXChoiceIstheUltimateCurrencyEast</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled-2.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled2</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/How-Open-Are-Japanese-Consumers-to-New-Products.png</image:loc><image:caption>HowOpenAreJapaneseConsumerstoNewProducts</image:caption><image:title>HowOpenAreJapaneseConsumerstoNewProducts</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/How-Japanese-Consumers-Gather-and-Trust-Information.png</image:loc><image:caption>HowJapaneseConsumersGatherandTrustInformation</image:caption><image:title>HowJapaneseConsumersGatherandTrustInformation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Most-Trusted-Information-Sources-in-Japan.png</image:loc><image:caption>MostTrustedInformationSourcesinJapan</image:caption><image:title>MostTrustedInformationSourcesinJapan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><lastmod>2026-01-20</lastmod></url><url><loc>https://kadence.com/ja/service/customer-understanding/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIMTestimonials3903x651001</image:caption><image:title>WIMTestimonials3903x651001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-220x240.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi220x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432.jpg</image:loc><image:caption>Plug</image:caption><image:title>WIMpaulhanaokaRJkKjLu8I9Iunsplash1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogosvg392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogo288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>KadenceUSAteamphoto</image:caption><image:title>WIMUSOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>KadenceSingaporeofficeteam</image:caption><image:title>WIMKadenceSingaporeoffice88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_vital-strategies-logo-294x91.png</image:loc><image:caption>VitalStrategies</image:caption><image:title>WLvitalstrategieslogo294x91</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>ashopinTokyoJapan</image:caption><image:title>WIMJapanOffice88x88007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>KadenceThailand</image:caption><image:title>WIMThailandOffice88x8811</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>KadenceVietnam</image:caption><image:title>WIMVietnamOffice15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_yoodo_gobear_web_logo-392x133.png</image:loc><image:caption>GoBear</image:caption><image:title>WLyoodogobearweblogo392x133</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>KadenceChina</image:caption><image:title>WIMarticle88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>MarketresearchinAsia</image:caption><image:title>WIMPhilippinesOffice88x88009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premiumhomeappliancesfridgewashingmachine</image:caption><image:title>WIMPremiumhomeappliancesfridgewashingmachine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216.jpg</image:loc><image:caption>WIMdebbyhudsonjcc8sxK2Adwunsplash1720x216</image:caption><image:title>WIMdebbyhudsonjcc8sxK2Adwunsplash1720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>KadenceUKofficeteam</image:caption><image:title>WIMUKOffice88x8813</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>KadenceIndonesia</image:caption><image:title>WIMIndonesiaOffice88x885</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIMTestimonials3304x304002</image:caption><image:title>WIMTestimonials3304x304002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL1200pxSamsungwordmarksvg144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Customer-understanding_1090x545.jpg</image:loc><image:caption>Customerunderstanding</image:caption><image:title>WIMCustomerunderstanding1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>KadenceIndiaofficeteam</image:caption><image:title>WIMIndiaOffice88x88002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLdiscoverchannellogo392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>KadenceIndia</image:caption><image:title>WIMIndiaOffice88x88003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WLMarsInclogo2019392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1280px-Mars_Inc_logo_2019_svg-392x112-Sep-26-2025-05-26-59-9262-AM.png</image:loc><image:caption>1280pxMarsInclogo2019svg392x112Sep2620250526599262AM</image:caption><image:title>1280pxMarsInclogo2019svg392x112Sep2620250526599262AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>ConductingOnlineResearchinAsia2</image:caption><image:title>WIMConductingOnlineResearchinAsia2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>KadencePhilippinesofficeteam</image:caption><image:title>WIMPhilippinesOffice88x88008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>KadenceChinaofficeteam</image:caption><image:title>WIMKadenceChina88x88001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_wallstreetjournal-logo-217x120.png</image:loc><image:caption>WSJ</image:caption><image:title>WLwallstreetjournallogo217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Havells_Logo.svg-364x240.png</image:loc><image:caption>Havells</image:caption><image:title>WL1200pxHavellsLogosvg364x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bloomberg_Media_stack_blk-144x45.png</image:loc><image:caption>BloombergMedia</image:caption><image:title>WLBloombergMediastackblk144x45</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UKoffice</image:caption><image:title>WIMUKOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>KadenceIndonesiaofficeteam</image:caption><image:title>WIMIndonesiaOffice88x884</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>JapanTokyo</image:caption><image:title>WIMJapanOffice88x88006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>BenefitTick</image:caption><image:title>WIiconbenefittick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><lastmod>2025-10-03</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/beyond-likes-and-shares-harnessing-the-power-of-social-media-insights/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/4-2-1024x535-Sep-19-2025-06-54-29-0554-PM.png</image:loc><image:caption>421024x535Sep1920250654290554PM</image:caption><image:title>421024x535Sep1920250654290554PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2207736167.jpg</image:loc><image:caption>GettyImages2207736167</image:caption><image:title>GettyImages2207736167</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-4-1024x535-Sep-19-2025-06-02-31-2238-PM.png</image:loc><image:caption>141024x535Sep1920250602312238PM</image:caption><image:title>141024x535Sep1920250602312238PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20191003_Green_brick.jpg</image:loc><image:caption>20191003Greenbrick</image:caption><image:title>20191003Greenbrick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-3-2.png</image:loc><image:caption>Sampleforblogpost32</image:caption><image:title>Sampleforblogpost32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-37-2.png</image:loc><image:caption>Sampleforblogpost372</image:caption><image:title>Sampleforblogpost372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><lastmod>2025-10-22</lastmod></url><url><loc>https://kadence.com/en-us/service/proposition-development/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432.jpg</image:loc><image:caption>Plug</image:caption><image:title>WIMpaulhanaokaRJkKjLu8I9Iunsplash1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>KadenceChina</image:caption><image:title>WIMarticle88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>KadenceIndia</image:caption><image:title>WIMIndiaOffice88x88003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WLASALOGO2017144x46</image:caption><image:title>WLASALOGO2017144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bloomberg_Media_stack_blk-144x45.png</image:loc><image:caption>BloombergMedia</image:caption><image:title>WLBloombergMediastackblk144x45</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>KadenceSingaporeofficeteam</image:caption><image:title>WIMKadenceSingaporeoffice88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1464550329-2.jpg</image:loc><image:caption>GettyImages14645503292</image:caption><image:title>GettyImages14645503292</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>KadenceIndonesia</image:caption><image:title>WIMIndonesiaOffice88x885</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLdiscoverchannellogo392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2214022561.jpg</image:loc><image:caption>GettyImages2214022561</image:caption><image:title>GettyImages2214022561</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1139733438-scaled-2.jpg</image:loc><image:caption>GettyImages1139733438scaled2</image:caption><image:title>GettyImages1139733438scaled2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>BenefitTick</image:caption><image:title>WIiconbenefittick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:caption><image:title>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>ConductingOnlineResearchinAsia2</image:caption><image:title>WIMConductingOnlineResearchinAsia2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WLBridgestonelogo288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL1200pxSamsungwordmarksvg144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>KadenceChinaofficeteam</image:caption><image:title>WIMKadenceChina88x88001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>JapanTokyo</image:caption><image:title>WIMJapanOffice88x88006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>KadenceUSAteamphoto</image:caption><image:title>WIMUSOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UKoffice</image:caption><image:title>WIMUKOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagersplayingsport</image:caption><image:title>WIMgirlsonwhiteredjerseyplayinghandgame1634652720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Havells_Logo.svg-364x240.png</image:loc><image:caption>Havells</image:caption><image:title>WL1200pxHavellsLogosvg364x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WLMarsInclogo2019392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogo288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>KadenceThailand</image:caption><image:title>WIMThailandOffice88x8811</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>KadenceUKofficeteam</image:caption><image:title>WIMUKOffice88x8813</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIMTestimonials3903x651001</image:caption><image:title>WIMTestimonials3903x651001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Proposition-development_1090x545.jpg</image:loc><image:caption>Propositiondevelopment</image:caption><image:title>WIMPropositiondevelopment1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wallstreetjournallogo</image:caption><image:title>wallstreetjournallogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>MarketresearchinAsia</image:caption><image:title>WIMPhilippinesOffice88x88009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1346430565-1.jpg</image:loc><image:caption>GettyImages13464305651</image:caption><image:title>GettyImages13464305651</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>KadencePhilippinesofficeteam</image:caption><image:title>WIMPhilippinesOffice88x88008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIMTestimonials3304x304002</image:caption><image:title>WIMTestimonials3304x304002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1315650854-1.jpg</image:loc><image:caption>GettyImages13156508541</image:caption><image:title>GettyImages13156508541</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>KadenceVietnam</image:caption><image:title>WIMVietnamOffice15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>KadenceIndiaofficeteam</image:caption><image:title>WIMIndiaOffice88x88002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>ashopinTokyoJapan</image:caption><image:title>WIMJapanOffice88x88007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>KadenceIndonesiaofficeteam</image:caption><image:title>WIMIndonesiaOffice88x884</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><lastmod>2025-10-28</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/gen-x-the-spending-engine-driving-food-beverage-growth/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Japan%20Gen%20X%20Households%20Spend%20More%20on%20Packaged%20Foods%20Than%20the%20National%20Average%20(1).png</image:loc><image:caption>JapanGenXHouseholdsSpendMoreonPackagedFoodsThantheNationalAverage1</image:caption><image:title>JapanGenXHouseholdsSpendMoreonPackagedFoodsThantheNationalAverage1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/How-millennials-love-eco-conscious-brands-1-1024x512.png</image:loc><image:caption>modernmillennialsandbrandloyalty</image:caption><image:title>Howmillennialsloveecoconsciousbrands11024x512</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/What%20Drives%20Gen%20X%20Food%20Spending.png</image:loc><image:caption>WhatDrivesGenXFoodSpending</image:caption><image:title>WhatDrivesGenXFoodSpending</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1351767347.jpg</image:loc><image:caption>GettyImages1351767347</image:caption><image:title>GettyImages1351767347</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-52-2.png</image:loc><image:caption>CopyofSampleforblogpost522</image:caption><image:title>CopyofSampleforblogpost522</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2199471153.jpg</image:loc><image:caption>GettyImages2199471153</image:caption><image:title>GettyImages2199471153</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Costco.jpeg</image:loc><image:caption>Costco</image:caption><image:title>Costco</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Family%20Mart%20expansion%20Taiwan.jpg</image:loc><image:caption>FamilyMartexpansionTaiwan</image:caption><image:title>FamilyMartexpansionTaiwan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2220539132.jpg</image:loc><image:caption>GettyImages2220539132</image:caption><image:title>GettyImages2220539132</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-4b.png</image:loc><image:caption>DownloadourAgencyCredentials</image:caption><image:title>downloadagencycredentialsorbrochure4b</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><lastmod>2025-12-12</lastmod></url><url><loc>https://kadence.com/service/pricing-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>BenefitTick</image:caption><image:title>WIiconbenefittick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLdiscoverchannellogo392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1330187985.jpg</image:loc><image:caption>GettyImages1330187985</image:caption><image:title>GettyImages1330187985</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WLASALOGO2017144x46</image:caption><image:title>WLASALOGO2017144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogo288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WIM_Vital%20Strategies_720x216.jpg</image:loc><image:caption>VitalStrategies</image:caption><image:title>WIMVitalStrategies720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>KadenceUKofficeteam</image:caption><image:title>WIMUKOffice88x8813</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-925420510.jpg</image:loc><image:caption>GettyImages925420510</image:caption><image:title>GettyImages925420510</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UKoffice</image:caption><image:title>WIMUKOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Pricing-research_1090x545.jpg</image:loc><image:caption>Pricingresearch</image:caption><image:title>WIMPricingresearch1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>KadenceThailand</image:caption><image:title>WIMThailandOffice88x8811</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>KadenceIndia</image:caption><image:title>WIMIndiaOffice88x88003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIMTestimonials3304x304002</image:caption><image:title>WIMTestimonials3304x304002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432.jpg</image:loc><image:caption>Plug</image:caption><image:title>WIMpaulhanaokaRJkKjLu8I9Iunsplash1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Havells_Logo.svg-364x240.png</image:loc><image:caption>Havells</image:caption><image:title>WL1200pxHavellsLogosvg364x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>KadenceChina</image:caption><image:title>WIMarticle88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>KadenceIndiaofficeteam</image:caption><image:title>WIMIndiaOffice88x88002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1399998055.jpg</image:loc><image:caption>GettyImages1399998055</image:caption><image:title>GettyImages1399998055</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/vital-strategies-logo.png</image:loc><image:caption>vitalstrategieslogo</image:caption><image:title>vitalstrategieslogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WLMarsInclogo2019392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL1200pxSamsungwordmarksvg144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1278695300-scaled.jpg</image:loc><image:caption>GettyImages1278695300scaled</image:caption><image:title>GettyImages1278695300scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-philippines-88x88.jpg</image:loc><image:caption>officephilippines88x88</image:caption><image:title>officephilippines88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>ashopinTokyoJapan</image:caption><image:title>WIMJapanOffice88x88007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>MarketresearchinAsia</image:caption><image:title>WIMPhilippinesOffice88x88009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>KadenceIndonesiaofficeteam</image:caption><image:title>WIMIndonesiaOffice88x884</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WLBridgestonelogo288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>KadenceUSAteamphoto</image:caption><image:title>WIMUSOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>KadenceIndonesia</image:caption><image:title>WIMIndonesiaOffice88x885</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIMTestimonials3903x651001</image:caption><image:title>WIMTestimonials3903x651001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-2025-03-18T172104_679.png</image:loc><image:caption>CopyofSampleforblogpost20250318T172104679</image:caption><image:title>CopyofSampleforblogpost20250318T172104679</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>JapanTokyo</image:caption><image:title>WIMJapanOffice88x88006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>KadenceSingaporeofficeteam</image:caption><image:title>WIMKadenceSingaporeoffice88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/market-research-us.jpg</image:loc><image:caption>marketresearchus</image:caption><image:title>marketresearchus</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-vietnam.png</image:loc><image:caption>KadenceVietnamofficeteam</image:caption><image:title>officevietnam</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>ConductingOnlineResearchinAsia2</image:caption><image:title>WIMConductingOnlineResearchinAsia2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>KadenceChinaofficeteam</image:caption><image:title>WIMKadenceChina88x88001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagersplayingsport</image:caption><image:title>WIMgirlsonwhiteredjerseyplayinghandgame1634652720x216</image:title></image:image><lastmod>2025-10-02</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-to-use-customer-journey-mapping-to-improve-the-customer-experience/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Screen-Shot-2023-02-08-at-9_29_46-AM-2.png</image:loc><image:caption>ScreenShot20230208at92946AM2</image:caption><image:title>ScreenShot20230208at92946AM2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2089465288.jpg</image:loc><image:caption>GettyImages2089465288</image:caption><image:title>GettyImages2089465288</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20191003_Green_brick.jpg</image:loc><image:caption>20191003Greenbrick</image:caption><image:title>20191003Greenbrick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535.png</image:loc><image:caption>submityourbrief</image:caption><image:title>submitaresearchbrief21024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/TREND4-Every-Snack-Bite-Counts.png</image:loc><image:caption>TREND4EverySnackBiteCounts</image:caption><image:title>TREND4EverySnackBiteCounts</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1219583078-2.jpg</image:loc><image:caption>GettyImages12195830782</image:caption><image:title>GettyImages12195830782</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><lastmod>2026-02-23</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/getting-ready-to-launch-important-considerations-for-your-next-product-release/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled-2.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled2</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1336515407-scaled-e1674604302291-2.jpg</image:loc><image:caption>GettyImages1336515407scalede16746043022912</image:caption><image:title>GettyImages1336515407scalede16746043022912</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1219583078-2.jpg</image:loc><image:caption>GettyImages12195830782</image:caption><image:title>GettyImages12195830782</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><lastmod>2025-09-30</lastmod></url><url><loc>https://kadence.com/knowledge/generation-x-the-silent-disruptors-shaping-the-future-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V7-1024x535-Sep-11-2025-08-52-54-7227-PM.png</image:loc><image:caption>GENZGenZV71024x535Sep1120250852547227PM</image:caption><image:title>GENZGenZV71024x535Sep1120250852547227PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Global-Gen-X-Trailblazers-983x1024.png</image:loc><image:caption>GlobalGenXTrailblazers983x1024</image:caption><image:title>GlobalGenXTrailblazers983x1024</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-63.png</image:loc><image:caption>CopyofSampleforblogpost63</image:caption><image:title>CopyofSampleforblogpost63</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1.jpg</image:loc><image:caption>20200129Header1</image:caption><image:title>20200129Header1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-2b-1024x535.png</image:loc><image:caption>DownloadourAgencyCredentials</image:caption><image:title>downloadagencycredentialsorbrochure2b1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2220539132.jpg</image:loc><image:caption>GettyImages2220539132</image:caption><image:title>GettyImages2220539132</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><lastmod>2025-10-28</lastmod></url><url><loc>https://kadence.com/knowledge/the-impact-of-globalisation-on-brand-identity-maintaining-authenticity/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-12.png</image:loc><image:caption>CopyofSampleforblogpost12</image:caption><image:title>CopyofSampleforblogpost12</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/About-face_social-media-_About-face-1-04-2-1024x535-Sep-16-2025-10-22-07-1345-AM.png</image:loc><image:caption>AboutfacesocialmediaAboutface10421024x535Sep1620251022071345AM</image:caption><image:title>AboutfacesocialmediaAboutface10421024x535Sep1620251022071345AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Template-Sample-for-blog-post-2.png</image:loc><image:caption>TemplateSampleforblogpost2</image:caption><image:title>TemplateSampleforblogpost2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1219583078.jpg</image:loc><image:caption>GettyImages1219583078</image:caption><image:title>GettyImages1219583078</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/9-1-1024x535.png</image:loc><image:caption>911024x535</image:caption><image:title>911024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><lastmod>2025-09-19</lastmod></url><url><loc>https://kadence.com/knowledge/unveiling-the-power-of-brand-visual-audit-why-it-matters-and-how-to-conduct-one/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V7-1024x535-2.png</image:loc><image:caption>GENZGenZV71024x5352</image:caption><image:title>GENZGenZV71024x5352</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/11-1-1024x535.png</image:loc><image:caption>beveragetrendsreport</image:caption><image:title>1111024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1219583078.jpg</image:loc><image:caption>GettyImages1219583078</image:caption><image:title>GettyImages1219583078</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Template-Sample-for-blog-post-5.png</image:loc><image:caption>TemplateSampleforblogpost5</image:caption><image:title>TemplateSampleforblogpost5</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-12.png</image:loc><image:caption>CopyofSampleforblogpost12</image:caption><image:title>CopyofSampleforblogpost12</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><lastmod>2025-09-10</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/balancing-relevance-and-consistency-in-international-campaigns/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1219583078-2.jpg</image:loc><image:caption>GettyImages12195830782</image:caption><image:title>GettyImages12195830782</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1492377092%20(1).jpg</image:loc><image:caption>GettyImages14923770921</image:caption><image:title>GettyImages14923770921</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-35-2.png</image:loc><image:caption>CopyofSampleforblogpost352</image:caption><image:title>CopyofSampleforblogpost352</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-1024x535.png</image:loc><image:caption>Submitaresearchbrief</image:caption><image:title>submitaresearchbrief41024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Trend-1-Discover-why-consumers-are-shifting-to-all-in-one-hubs-1024x512-4.png</image:loc><image:caption>Trend1Discoverwhyconsumersareshiftingtoallinonehubs1024x5124</image:caption><image:title>Trend1Discoverwhyconsumersareshiftingtoallinonehubs1024x5124</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-493553442-2.jpg</image:loc><image:caption>GettyImages4935534422</image:caption><image:title>GettyImages4935534422</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><lastmod>2025-10-23</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/ultimate-guide-to-market-entry/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/siora-photography-cixohzDpNIo-unsplash-scaled.jpg</image:loc><image:caption>sioraphotographycixohzDpNIounsplashscaled</image:caption><image:title>sioraphotographycixohzDpNIounsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Market-entry-scaled-1.jpg</image:loc><image:caption>Marketentryscaled1</image:caption><image:title>Marketentryscaled1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1321462048-1.jpg</image:loc><image:caption>GettyImages13214620481</image:caption><image:title>GettyImages13214620481</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><lastmod>2025-10-23</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/brewing-strategy-the-crucial-tactic-for-starbucks-sea-change/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1219583078-2.jpg</image:loc><image:caption>GettyImages12195830782</image:caption><image:title>GettyImages12195830782</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-1024x535.png</image:loc><image:caption>Submitaresearchbrief</image:caption><image:title>submitaresearchbrief41024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/LI-Blog-Graphics-With-Title-28-1024x576-2.png</image:loc><image:caption>LIBlogGraphicsWithTitle281024x5762</image:caption><image:title>LIBlogGraphicsWithTitle281024x5762</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-3-2.png</image:loc><image:caption>Sampleforblogpost32</image:caption><image:title>Sampleforblogpost32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-545360482-2.jpg</image:loc><image:caption>GettyImages5453604822</image:caption><image:title>GettyImages5453604822</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1351767347.jpg</image:loc><image:caption>GettyImages1351767347</image:caption><image:title>GettyImages1351767347</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><lastmod>2025-10-29</lastmod></url><url><loc>https://kadence.com/knowledge/the-future-of-consumption-in-singapore-understanding-5-key-consumer-segments/</loc><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-22.png</image:loc><image:caption>CopyofSampleforblogpost22</image:caption><image:title>CopyofSampleforblogpost22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/uk-for-Blog-1-1.png</image:loc><image:caption>ukforBlog11</image:caption><image:title>ukforBlog11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-Modern-Plate-1-1024x535-Sep-16-2025-10-30-33-7501-AM.png</image:loc><image:caption>TheModernPlate11024x535Sep1620251030337501AM</image:caption><image:title>TheModernPlate11024x535Sep1620251030337501AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2185776283.jpg</image:loc><image:caption>GettyImages2185776283</image:caption><image:title>GettyImages2185776283</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Beauty-Personas-for-About-Face-1024x576-Sep-16-2025-10-30-17-8742-AM.png</image:loc><image:caption>BeautyPersonasforAboutFace1024x576Sep1620251030178742AM</image:caption><image:title>BeautyPersonasforAboutFace1024x576Sep1620251030178742AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-2024-07-01T103944_383-1.png</image:loc><image:caption>Sampleforblogpost20240701T1039443831</image:caption><image:title>Sampleforblogpost20240701T1039443831</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><lastmod>2025-09-22</lastmod></url><url><loc>https://kadence.com/knowledge/what-is-market-entry-strategy/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-60.png</image:loc><image:caption>Sampleforblogpost60</image:caption><image:title>Sampleforblogpost60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-4-Sep-16-2025-10-29-39-5911-AM.png</image:loc><image:caption>14Sep1620251029395911AM</image:caption><image:title>14Sep1620251029395911AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-4-07-1-Sep-16-2025-10-17-30-5023-AM.png</image:loc><image:caption>GENZGenZ4071Sep1620251017305023AM</image:caption><image:title>GENZGenZ4071Sep1620251017305023AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/dima-pechurin-JUbjYFvCv00-unsplash-scaled.jpg</image:loc><image:caption>dimapechurinJUbjYFvCv00unsplashscaled</image:caption><image:title>dimapechurinJUbjYFvCv00unsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-1-Sep-16-2025-09-47-19-2744-AM.png</image:loc><image:caption>submitaresearchbrief1Sep1620250947192744AM</image:caption><image:title>submitaresearchbrief1Sep1620250947192744AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1321462048-1.jpg</image:loc><image:caption>GettyImages13214620481</image:caption><image:title>GettyImages13214620481</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><lastmod>2025-11-04</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-generation-alpha-is-redefining-consumer-behavior-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Gen-Alpha-Graphic-1024x576-2.png</image:loc><image:caption>GenAlphaGraphic1024x5762</image:caption><image:title>GenAlphaGraphic1024x5762</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled-2.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled2</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-1024x535.png</image:loc><image:caption>Submitaresearchbrief</image:caption><image:title>submitaresearchbrief41024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/siora-photography-cixohzDpNIo-unsplash-scaled.jpg</image:loc><image:caption>sioraphotographycixohzDpNIounsplashscaled</image:caption><image:title>sioraphotographycixohzDpNIounsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-61-2.png</image:loc><image:caption>CopyofSampleforblogpost612</image:caption><image:title>CopyofSampleforblogpost612</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1386719561-2.jpg</image:loc><image:caption>GettyImages13867195612</image:caption><image:title>GettyImages13867195612</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-Modern-Plate-1-1024x535-Sep-19-2025-08-05-40-8210-PM.png</image:loc><image:caption>TheModernPlate11024x535Sep1920250805408210PM</image:caption><image:title>TheModernPlate11024x535Sep1920250805408210PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><lastmod>2025-10-29</lastmod></url><url><loc>https://kadence.com/service/customer-satisfaction/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>KadenceUKofficeteam</image:caption><image:title>WIMUKOffice88x8813</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-philippines-88x88.jpg</image:loc><image:caption>officephilippines88x88</image:caption><image:title>officephilippines88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premiumhomeappliancesfridgewashingmachine</image:caption><image:title>WIMPremiumhomeappliancesfridgewashingmachine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLdiscoverchannellogo392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WLMarsInclogo2019392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>ConductingOnlineResearchinAsia2</image:caption><image:title>WIMConductingOnlineResearchinAsia2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>KadenceIndiaofficeteam</image:caption><image:title>WIMIndiaOffice88x88002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_logo-d-smu.svg</image:loc><image:caption>WLlogodsmu</image:caption><image:title>WLlogodsmu</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIMTestimonials3304x304002</image:caption><image:title>WIMTestimonials3304x304002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>KadenceThailand</image:caption><image:title>WIMThailandOffice88x8811</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WLBridgestonelogo288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>KadenceUSAteamphoto</image:caption><image:title>WIMUSOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-64.png</image:loc><image:caption>CopyofSampleforblogpost64</image:caption><image:title>CopyofSampleforblogpost64</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-43.png</image:loc><image:caption>CopyofSampleforblogpost43</image:caption><image:title>CopyofSampleforblogpost43</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2220539132.jpg</image:loc><image:caption>GettyImages2220539132</image:caption><image:title>GettyImages2220539132</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>JapanTokyo</image:caption><image:title>WIMJapanOffice88x88006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Customer-staisfaction.png</image:loc><image:caption>Customerstaisfaction</image:caption><image:title>Customerstaisfaction</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>BenefitTick</image:caption><image:title>WIiconbenefittick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UKoffice</image:caption><image:title>WIMUKOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Havells_Logo.svg-364x240.png</image:loc><image:caption>Havells</image:caption><image:title>WL1200pxHavellsLogosvg364x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/market-research-us.jpg</image:loc><image:caption>marketresearchus</image:caption><image:title>marketresearchus</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Customer-Satisfaction_1090x545.jpg</image:loc><image:caption>Customersatisfactionresearch</image:caption><image:title>WIMCustomerSatisfaction1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>KadenceSingaporeofficeteam</image:caption><image:title>WIMKadenceSingaporeoffice88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432.jpg</image:loc><image:caption>Plug</image:caption><image:title>WIMpaulhanaokaRJkKjLu8I9Iunsplash1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>KadenceIndonesiaofficeteam</image:caption><image:title>WIMIndonesiaOffice88x884</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>MarketresearchinAsia</image:caption><image:title>WIMPhilippinesOffice88x88009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2180083152.jpg</image:loc><image:caption>GettyImages2180083152</image:caption><image:title>GettyImages2180083152</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogosvg392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>KadenceIndia</image:caption><image:title>WIMIndiaOffice88x88003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIMTestimonials3903x651001</image:caption><image:title>WIMTestimonials3903x651001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL1200pxSamsungwordmarksvg144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogo288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>ashopinTokyoJapan</image:caption><image:title>WIMJapanOffice88x88007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-vietnam.png</image:loc><image:caption>KadenceVietnamofficeteam</image:caption><image:title>officevietnam</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>KadenceChinaofficeteam</image:caption><image:title>WIMKadenceChina88x88001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Education-1440x432.jpg</image:loc><image:caption>WIMEducation1440x432</image:caption><image:title>WIMEducation1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>KadenceIndonesia</image:caption><image:title>WIMIndonesiaOffice88x885</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>KadenceChina</image:caption><image:title>WIMarticle88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><lastmod>2025-09-30</lastmod></url><url><loc>https://kadence.com/knowledge/the-impact-of-technology-in-market-research-whats-changed-and-whats-to-come/</loc><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1321462048-1.jpg</image:loc><image:caption>GettyImages13214620481</image:caption><image:title>GettyImages13214620481</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages1162094164scaled</image:caption><image:title>GettyImages1162094164scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-624697622.jpg</image:loc><image:caption>GettyImages624697622</image:caption><image:title>GettyImages624697622</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><lastmod>2026-02-18</lastmod></url><url><loc>https://kadence.com/agency-credentials-vietnam/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1221381282-scaled.jpg</image:loc><image:caption>GettyImages1221381282scaled</image:caption><image:title>GettyImages1221381282scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_GettyImages-1221381282-2180x1090.jpg</image:loc><image:caption>WIMGettyImages12213812822180x1090</image:caption><image:title>WIMGettyImages12213812822180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/from-gym-to-street-shifting-trends-in-japans-sportswear/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-3-1024x535.png</image:loc><image:caption>Submityourmarketresearchbrief</image:caption><image:title>submitaresearchbrief31024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-28-2.png</image:loc><image:caption>CopyofSampleforblogpost282</image:caption><image:title>CopyofSampleforblogpost282</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20191003_Green_brick.jpg</image:loc><image:caption>20191003Greenbrick</image:caption><image:title>20191003Greenbrick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Feeling-Good-cover-ad-1024x535.png</image:loc><image:caption>fitnessmedtechindustrytrendsreport</image:caption><image:title>FeelingGoodcoverad1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1351767347.jpg</image:loc><image:caption>GettyImages1351767347</image:caption><image:title>GettyImages1351767347</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Observations-2@3x-1-1024x930-2.png</image:loc><image:caption>Observations23x11024x9302</image:caption><image:title>Observations23x11024x9302</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled-2.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled2</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Usage@3x-1-489x1024-2.png</image:loc><image:caption>Usage3x1489x10242</image:caption><image:title>Usage3x1489x10242</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><lastmod>2025-10-28</lastmod></url><url><loc>https://kadence.com/knowledge/how-animes-global-influence-drives-fandom-merchandise/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Trend-3-Uncover-the-trends-in-mobile-media-consumption-1024x512-Sep-11-2025-08-38-19-6967-PM.png</image:loc><image:caption>Trend3Uncoverthetrendsinmobilemediaconsumption1024x512Sep1120250838196967PM</image:caption><image:title>Trend3Uncoverthetrendsinmobilemediaconsumption1024x512Sep1120250838196967PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535-9.png</image:loc><image:caption>submitaresearchbrief21024x5359</image:caption><image:title>submitaresearchbrief21024x5359</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-63-1024x1024.png</image:loc><image:caption>1631024x1024</image:caption><image:title>1631024x1024</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/2-64-1-1024x1024.png</image:loc><image:caption>26411024x1024</image:caption><image:title>26411024x1024</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/7-50-1-1024x1024.png</image:loc><image:caption>75011024x1024</image:caption><image:title>75011024x1024</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-31.png</image:loc><image:caption>CopyofSampleforblogpost31</image:caption><image:title>CopyofSampleforblogpost31</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/5-55-1024x1024.png</image:loc><image:caption>5551024x1024</image:caption><image:title>5551024x1024</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/image-2.png</image:loc><image:caption>image2</image:caption><image:title>image2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/anime-2-1024x1024.png</image:loc><image:caption>anime21024x1024</image:caption><image:title>anime21024x1024</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1351767347-1.jpg</image:loc><image:caption>GettyImages13517673471</image:caption><image:title>GettyImages13517673471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/9-31-1024x1024.png</image:loc><image:caption>9311024x1024</image:caption><image:title>9311024x1024</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/about-face-for-web.png</image:loc><image:caption>aboutfaceforweb</image:caption><image:title>aboutfaceforweb</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><lastmod>2025-09-19</lastmod></url><url><loc>https://kadence.com/knowledge/from-data-dump-to-storytelling-the-importance-of-narrative-in-market-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-1024x535.png</image:loc><image:caption>Submitaresearchbrief</image:caption><image:title>submitaresearchbrief41024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1466751101-1.jpg</image:loc><image:caption>GettyImages14667511011</image:caption><image:title>GettyImages14667511011</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/thisisengineering-raeng-DbLlKd8u2Rw-unsplash-scaled.jpg</image:loc><image:caption>thisisengineeringraengDbLlKd8u2Rwunsplashscaled</image:caption><image:title>thisisengineeringraengDbLlKd8u2Rwunsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Cover-page-9-Fashion-Personas-1024x576-2.png</image:loc><image:caption>Coverpage9FashionPersonas1024x5762</image:caption><image:title>Coverpage9FashionPersonas1024x5762</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><lastmod>2026-02-18</lastmod></url><url><loc>https://kadence.com/policy/our-privacy-policy/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence.com-preview-image%20(2)-2.png</image:loc><image:caption>Kadencecompreviewimage22</image:caption><image:title>Kadencecompreviewimage22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><lastmod>2025-10-16</lastmod></url><url><loc>https://kadence.com/policy/data-protection-policy-uk/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence.com-preview-image%20(1)-3.png</image:loc><image:caption>Kadencecompreviewimage13</image:caption><image:title>Kadencecompreviewimage13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/knowledge/the-psychology-of-fomo-urgency-and-scarcity-and-how-brands-use-it/</loc><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1.jpg</image:loc><image:caption>20200129Header1</image:caption><image:title>20200129Header1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V1-1024x536.png</image:loc><image:caption>keepingupwithGenZ</image:caption><image:title>GENZGenZV11024x536</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535.png</image:loc><image:caption>submityourbrief</image:caption><image:title>submitaresearchbrief21024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1492377092%20(1).jpg</image:loc><image:caption>GettyImages14923770921</image:caption><image:title>GettyImages14923770921</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-2025-02-25T101804_383.png</image:loc><image:caption>CopyofSampleforblogpost20250225T101804383</image:caption><image:title>CopyofSampleforblogpost20250225T101804383</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/office/market-research-agency-san-jose</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>MarketingInteractiveAgencyoftheYearWinnerGold2021</image:caption><image:title>WIMmarketinginteractiveagencyoftheyear2021gold216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRSOpperationsAwardsTrophy</image:caption><image:title>WIPmrsoppies2216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURAInnovationoftheYearaward</image:caption><image:title>WIMFinalistlogoLARGE216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>KadenceteamcollectingAgencyoftheYearaward</image:caption><image:title>WIMJOE43941216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>KadenceInternationalisHighlyCommendedforGlobalAgencyofTheYear</image:caption><image:title>WIMGlobalAgencycop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WIProductDevelopment</image:caption><image:title>WIProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIMedwardheuKyzXEc2ksunsplash1814x372</image:caption><image:title>WIMedwardheuKyzXEc2ksunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagersplayingsport</image:caption><image:title>WIMgirlsonwhiteredjerseyplayinghandgame1634652720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>BestDataCollectionFinalistMarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMBestDataCollection216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WIFieldworkServices</image:caption><image:title>WIFieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>MarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMmrsoppies216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wallstreetjournallogo</image:caption><image:title>wallstreetjournallogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WIBrandAndAdvertising</image:caption><image:title>WIBrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090.jpg</image:loc><image:caption>WHshanelahiDDiLYtF88wunsplashscaled2180x1090</image:caption><image:title>WHshanelahiDDiLYtF88wunsplashscaled2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090.jpg</image:loc><image:caption>WIMphotoofpeopleleaningonwoodentable31846142180x1090</image:caption><image:title>WIMphotoofpeopleleaningonwoodentable31846142180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2020</image:caption><image:title>WIMAOTYcrop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2021</image:caption><image:title>WIMAOTYMR1216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIMchuttersnapmfo1E7omzkunsplash720x216</image:caption><image:title>WIMchuttersnapmfo1E7omzkunsplash720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611.jpg</image:loc><image:caption>WHclaybankshwLAI5lRhdMunsplash1e1614876480611</image:caption><image:title>WHclaybankshwLAI5lRhdMunsplash1e1614876480611</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:caption><image:title>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:caption><image:title>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WLASALOGO2017144x46</image:caption><image:title>WLASALOGO2017144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>KadenceInternationalMarketResearchAgencyoftheYearSingapore</image:caption><image:title>WIMOptimizedimage131216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ESOMAR-Congress-2023-Winner-216x216.jpg</image:loc><image:caption>WIMESOMARCongress2023Winner216x216</image:caption><image:title>WIMESOMARCongress2023Winner216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>QuirksSupplieroftheYearKadenceInternational</image:caption><image:title>WIMQuirkAwards1881216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wallstreetjournal-logo-217x120.png</image:loc><image:caption>wallstreetjournallogo217x120</image:caption><image:title>wallstreetjournallogo217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WHanastasiadulgierQboRVYU6sfQunsplash12180x1090</image:caption><image:title>WHanastasiadulgierQboRVYU6sfQunsplash12180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WIInsightActivation</image:caption><image:title>WIInsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WICustomerAndMarket</image:caption><image:title>WICustomerAndMarket</image:title></image:image><lastmod>2026-03-17</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/what-is-survey-design/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-66-1.png</image:loc><image:caption>Sampleforblogpost661</image:caption><image:title>Sampleforblogpost661</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200604-08empty-concrete-tunnel-through-mosque-1007431-1.jpg</image:loc><image:caption>2020060408emptyconcretetunnelthroughmosque10074311</image:caption><image:title>2020060408emptyconcretetunnelthroughmosque10074311</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1142202053-1.jpg</image:loc><image:caption>GettyImages11422020531</image:caption><image:title>GettyImages11422020531</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Kadence-Icon-380x380.png</image:loc><image:caption>KadenceIcon380x380</image:caption><image:title>KadenceIcon380x380</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972-2.jpg</image:loc><image:caption>GettyImages9101449722</image:caption><image:title>GettyImages9101449722</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><lastmod>2025-09-23</lastmod></url><url><loc>https://kadence.com/en-us/sector/media/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wallstreetjournallogo</image:caption><image:title>wallstreetjournallogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:caption><image:title>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2020</image:caption><image:title>WIMAOTYcrop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>JapanTokyo</image:caption><image:title>WIMJapanOffice88x88006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Bianca%20Abulafia.jpg</image:loc><image:caption>BiancaAbulafia</image:caption><image:title>BiancaAbulafia</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/bloomberg%20logo.png</image:loc><image:caption>bloomberglogo</image:caption><image:title>bloomberglogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>KadenceUKofficeteam</image:caption><image:title>WIMUKOffice88x8813</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_BloombergMedia_720x216.jpg</image:loc><image:caption>BusinessdecisionmakersBloomberg</image:caption><image:title>WIMBloombergMedia720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/marketing-interactive-agency-of-the-year-2021-gold-432x432-1.jpg</image:loc><image:caption>marketinginteractiveagencyoftheyear2021gold432x4321</image:caption><image:title>marketinginteractiveagencyoftheyear2021gold432x4321</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>KadenceIndonesia</image:caption><image:title>WIMIndonesiaOffice88x885</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UKoffice</image:caption><image:title>WIMUKOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>KadenceIndonesiaofficeteam</image:caption><image:title>WIMIndonesiaOffice88x884</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>KadencePhilippinesofficeteam</image:caption><image:title>WIMPhilippinesOffice88x88008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-92-2.png</image:loc><image:caption>Sampleforblogpost922</image:caption><image:title>Sampleforblogpost922</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerUnderstanding.svg</image:loc><image:caption>WICustomerUnderstanding</image:caption><image:title>WICustomerUnderstanding</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-2024-07-19T155054_038-1.png</image:loc><image:caption>Sampleforblogpost20240719T1550540381</image:caption><image:title>Sampleforblogpost20240719T1550540381</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_UsageAndAttitudeStudies.svg</image:loc><image:caption>WIUsageAndAttitudeStudies</image:caption><image:title>WIUsageAndAttitudeStudies</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>QuirksSupplieroftheYearKadenceInternational</image:caption><image:title>WIMQuirkAwards1881216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-613030118%20(1).jpg</image:loc><image:caption>GettyImages6130301181</image:caption><image:title>GettyImages6130301181</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>KadenceChina</image:caption><image:title>WIMarticle88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_Media-Sector-46x46.png</image:loc><image:caption>ICMediaSector46x46</image:caption><image:title>ICMediaSector46x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>KadenceSingaporeofficeteam</image:caption><image:title>WIMKadenceSingaporeoffice88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/AOTY_MR1-432x432-1.jpg</image:loc><image:caption>AOTYMR1432x4321</image:caption><image:title>AOTYMR1432x4321</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WLMarsInclogo2019392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432.jpg</image:loc><image:caption>BloombergNeuroscience</image:caption><image:title>WIMballshapedcirclecloseupdark414860copy1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>KadenceVietnam</image:caption><image:title>WIMVietnamOffice15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>KadenceIndia</image:caption><image:title>WIMIndiaOffice88x88003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>MarketresearchinAsia</image:caption><image:title>WIMPhilippinesOffice88x88009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIMTestimonials3903x651001</image:caption><image:title>WIMTestimonials3903x651001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_pricing-research.svg</image:loc><image:caption>WIpricingresearch</image:caption><image:title>WIpricingresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>BestDataCollectionFinalistMarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMBestDataCollection216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>ashopinTokyoJapan</image:caption><image:title>WIMJapanOffice88x88007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIMTestimonials3304x304002</image:caption><image:title>WIMTestimonials3304x304002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Media_1090x545.png</image:loc><image:caption>Media</image:caption><image:title>WIMMedia1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>KadenceUSAteamphoto</image:caption><image:title>WIMUSOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1448284790-1.jpg</image:loc><image:caption>GettyImages14482847901</image:caption><image:title>GettyImages14482847901</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Campaign-effectiveness.svg</image:loc><image:caption>WICampaigneffectiveness</image:caption><image:title>WICampaigneffectiveness</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogo288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>KadenceInternationalMarketResearchAgencyoftheYearSingapore</image:caption><image:title>WIMOptimizedimage131216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Ad-testing.svg</image:loc><image:caption>WIAdtesting</image:caption><image:title>WIAdtesting</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL1200pxSamsungwordmarksvg144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Finalist-logo-LARGE-432x432-1.jpg</image:loc><image:caption>FinalistlogoLARGE432x4321</image:caption><image:title>FinalistlogoLARGE432x4321</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_SegmentationSimple.svg</image:loc><image:caption>WISegmentationSimple</image:caption><image:title>WISegmentationSimple</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Entertainment_580x580.png</image:loc><image:caption>Entertainment</image:caption><image:title>WIMEntertainment580x580</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_wallstreetjournal-logo-217x120.png</image:loc><image:caption>WSJ</image:caption><image:title>WLwallstreetjournallogo217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WI_Bloomberg_Media_300x94.jpg</image:loc><image:caption>BloombergMedia</image:caption><image:title>WIBloombergMedia300x94</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_concept-testing.svg</image:loc><image:caption>WIconcepttesting</image:caption><image:title>WIconcepttesting</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>KadenceChinaofficeteam</image:caption><image:title>WIMKadenceChina88x88001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>KadenceInternationalisHighlyCommendedforGlobalAgencyofTheYear</image:caption><image:title>WIMGlobalAgencycop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLdiscoverchannellogo392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/JOE_4394-1-432x432-1.jpg</image:loc><image:caption>JOE43941432x4321</image:caption><image:title>JOE43941432x4321</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRSOpperationsAwardsTrophy</image:caption><image:title>WIPmrsoppies2216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>KadenceIndiaofficeteam</image:caption><image:title>WIMIndiaOffice88x88002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>KadenceThailand</image:caption><image:title>WIMThailandOffice88x8811</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><lastmod>2025-10-03</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/top-4-trends-set-to-disrupt-the-b2b-industry-in-2025-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-2-1024x535.png</image:loc><image:caption>marketresearchagencycredentials</image:caption><image:title>downloadagencycredentialsorbrochure21024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-32-1024x535.png</image:loc><image:caption>brandanalysis</image:caption><image:title>1321024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1305487364-1-1.jpg</image:loc><image:caption>GettyImages130548736411</image:caption><image:title>GettyImages130548736411</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1219583078-2.jpg</image:loc><image:caption>GettyImages12195830782</image:caption><image:title>GettyImages12195830782</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2185776283.jpg</image:loc><image:caption>GettyImages2185776283</image:caption><image:title>GettyImages2185776283</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-73.png</image:loc><image:caption>CopyofSampleforblogpost73</image:caption><image:title>CopyofSampleforblogpost73</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/decoding-attitudes-toward-finances-across-millennials-and-gen-z-in-singapore/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Trend-3-Uncover-the-trends-in-mobile-media-consumption-1024x512.png</image:loc><image:caption>Trend3Uncoverthetrendsinmobilemediaconsumption1024x512</image:caption><image:title>Trend3Uncoverthetrendsinmobilemediaconsumption1024x512</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1181405477.jpg</image:loc><image:caption>GettyImages1181405477</image:caption><image:title>GettyImages1181405477</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-1024x535.png</image:loc><image:caption>Submitaresearchbrief</image:caption><image:title>submitaresearchbrief41024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Kadence-Icon-380x380.png</image:loc><image:caption>KadenceIcon380x380</image:caption><image:title>KadenceIcon380x380</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-100-2.png</image:loc><image:caption>Sampleforblogpost1002</image:caption><image:title>Sampleforblogpost1002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-2024-07-01T103944_383.png</image:loc><image:caption>Sampleforblogpost20240701T103944383</image:caption><image:title>Sampleforblogpost20240701T103944383</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-84-2.png</image:loc><image:caption>Sampleforblogpost842</image:caption><image:title>Sampleforblogpost842</image:title></image:image><lastmod>2026-01-28</lastmod></url><url><loc>https://kadence.com/knowledge/stay-or-stray-decoding-customer-loyalty-through-market-insights/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/4-2-1024x535-Sep-17-2025-03-38-22-8565-AM.png</image:loc><image:caption>421024x535Sep1720250338228565AM</image:caption><image:title>421024x535Sep1720250338228565AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-12.png</image:loc><image:caption>CopyofSampleforblogpost12</image:caption><image:title>CopyofSampleforblogpost12</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-11-1.png</image:loc><image:caption>CopyofSampleforblogpost111</image:caption><image:title>CopyofSampleforblogpost111</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535.png</image:loc><image:caption>submityourbrief</image:caption><image:title>submitaresearchbrief21024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><lastmod>2026-02-03</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/trend-report-modern-millennial-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Untitled-800-x-500-px-221x300.png</image:loc><image:caption>Untitled800x500px221x300</image:caption><image:title>Untitled800x500px221x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Featured%20Images/GettyImages-1170301221.jpg</image:loc><image:caption>GettyImages1170301221</image:caption><image:title>GettyImages1170301221</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><lastmod>2025-10-07</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/everything-you-need-to-know-about-creating-marketing-personas/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2185776283.jpg</image:loc><image:caption>GettyImages2185776283</image:caption><image:title>GettyImages2185776283</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/adrianna-geo-_C2Rgp0GDn4-unsplash-scaled-e1621847384673.jpg</image:loc><image:caption>adriannageoC2Rgp0GDn4unsplashscalede1621847384673</image:caption><image:title>adriannageoC2Rgp0GDn4unsplashscalede1621847384673</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Segments-of-citrus-fruits-1.jpg</image:loc><image:caption>Segmentsofcitrusfruits1</image:caption><image:title>Segmentsofcitrusfruits1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1369301157-1.jpg</image:loc><image:caption>GettyImages13693011571</image:caption><image:title>GettyImages13693011571</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><lastmod>2025-12-12</lastmod></url><url><loc>https://kadence.com/office/market-research-agency-bangalore</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WHanastasiadulgierQboRVYU6sfQunsplash12180x1090</image:caption><image:title>WHanastasiadulgierQboRVYU6sfQunsplash12180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:caption><image:title>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WIBrandAndAdvertising</image:caption><image:title>WIBrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432.jpg</image:loc><image:caption>Plug</image:caption><image:title>WIMpaulhanaokaRJkKjLu8I9Iunsplash1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/shan-elahi-DDiLYt_F88w-unsplash-scaled%20(1).jpg</image:loc><image:caption>shanelahiDDiLYtF88wunsplashscaled1</image:caption><image:title>shanelahiDDiLYtF88wunsplashscaled1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>ConductingOnlineResearchinAsia2</image:caption><image:title>WIMConductingOnlineResearchinAsia2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIMedwardheuKyzXEc2ksunsplash1814x372</image:caption><image:title>WIMedwardheuKyzXEc2ksunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Bangalore_720x216.jpg</image:loc><image:caption>Bangalore</image:caption><image:title>WIMBangalore720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WICustomerAndMarket</image:caption><image:title>WICustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premiumhomeappliancesfridgewashingmachine</image:caption><image:title>WIMPremiumhomeappliancesfridgewashingmachine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_real-estate.svg</image:loc><image:caption>WIrealestate</image:caption><image:title>WIrealestate</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611-814x372.jpg</image:loc><image:caption>WIMclaybankshwLAI5lRhdMunsplash1e1614876480611814x372</image:caption><image:title>WIMclaybankshwLAI5lRhdMunsplash1e1614876480611814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WIProductDevelopment</image:caption><image:title>WIProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WIFieldworkServices</image:caption><image:title>WIFieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_global.svg</image:loc><image:caption>WIglobal</image:caption><image:title>WIglobal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_chat.svg</image:loc><image:caption>chat</image:caption><image:title>WIchat</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_project.svg</image:loc><image:caption>WIproject</image:caption><image:title>WIproject</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_languages.svg</image:loc><image:caption>WIlanguages</image:caption><image:title>WIlanguages</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_cup.svg</image:loc><image:caption>WIcup</image:caption><image:title>WIcup</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Havells_Logo.svg-364x240.png</image:loc><image:caption>Havells</image:caption><image:title>WL1200pxHavellsLogosvg364x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_location-1.svg</image:loc><image:caption>WIlocation1</image:caption><image:title>WIlocation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_justin-chrn-Fj0HNCtVcMY-unsplash-1440x432.jpg</image:loc><image:caption>WHjustinchrnFj0HNCtVcMYunsplash1440x432</image:caption><image:title>WHjustinchrnFj0HNCtVcMYunsplash1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WIInsightActivation</image:caption><image:title>WIInsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/vital-strategies-logo.png</image:loc><image:caption>vitalstrategieslogo</image:caption><image:title>vitalstrategieslogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/havells%20logo.png</image:loc><image:caption>havellslogo</image:caption><image:title>havellslogo</image:title></image:image><lastmod>2026-01-20</lastmod></url><url><loc>https://kadence.com/knowledge/why-do-consumers-think-updated-and-revised-products-are-better/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1.jpg</image:loc><image:caption>20200129Header1</image:caption><image:title>20200129Header1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Nike-Joyride.png</image:loc><image:caption>NikeJoyride</image:caption><image:title>NikeJoyride</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/McChicken-Spicy-China.png</image:loc><image:caption>McChickenSpicyChina</image:caption><image:title>McChickenSpicyChina</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Lucazade.png</image:loc><image:caption>Lucazade</image:caption><image:title>Lucazade</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Coke-Zero.png</image:loc><image:caption>CokeZero</image:caption><image:title>CokeZero</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Burger-King-Impossible-Whopper-1-1.png</image:loc><image:caption>BurgerKingImpossibleWhopper11</image:caption><image:title>BurgerKingImpossibleWhopper11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/why-do-consumers-think-updated-and-revised-products-are-better.jpg</image:loc><image:caption>whydoconsumersthinkupdatedandrevisedproductsarebetter</image:caption><image:title>whydoconsumersthinkupdatedandrevisedproductsarebetter</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V1-1024x536-Sep-16-2025-10-34-45-6819-AM.png</image:loc><image:caption>GENZGenZV11024x536Sep1620251034456819AM</image:caption><image:title>GENZGenZV11024x536Sep1620251034456819AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><lastmod>2025-09-18</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/top-5-metrics-for-measuring-customer-satisfaction/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972-2.jpg</image:loc><image:caption>GettyImages9101449722</image:caption><image:title>GettyImages9101449722</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Customer-staisfaction-1.png</image:loc><image:caption>Customerstaisfaction1</image:caption><image:title>Customerstaisfaction1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled-2.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled2</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535-6.png</image:loc><image:caption>submitaresearchbrief21024x5356</image:caption><image:title>submitaresearchbrief21024x5356</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Images/For%20Gen%20X%2c%20Choice%20Is%20the%20Ultimate%20Currency-West.png</image:loc><image:caption>ForGenXChoiceIstheUltimateCurrencyWest</image:caption><image:title>ForGenXChoiceIstheUltimateCurrencyWest</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2220539132.jpg</image:loc><image:caption>GettyImages2220539132</image:caption><image:title>GettyImages2220539132</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><lastmod>2026-01-27</lastmod></url><url><loc>https://kadence.com/office/market-research-agency-san-diego</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090.jpg</image:loc><image:caption>WIMphotoofpeopleleaningonwoodentable31846142180x1090</image:caption><image:title>WIMphotoofpeopleleaningonwoodentable31846142180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wallstreetjournallogo</image:caption><image:title>wallstreetjournallogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WIFieldworkServices</image:caption><image:title>WIFieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>KadenceteamcollectingAgencyoftheYearaward</image:caption><image:title>WIMJOE43941216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRSOpperationsAwardsTrophy</image:caption><image:title>WIPmrsoppies2216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WIInsightActivation</image:caption><image:title>WIInsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:caption><image:title>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>KadenceInternationalMarketResearchAgencyoftheYearSingapore</image:caption><image:title>WIMOptimizedimage131216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagersplayingsport</image:caption><image:title>WIMgirlsonwhiteredjerseyplayinghandgame1634652720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>MarketingInteractiveAgencyoftheYearWinnerGold2021</image:caption><image:title>WIMmarketinginteractiveagencyoftheyear2021gold216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090.jpg</image:loc><image:caption>WHshanelahiDDiLYtF88wunsplashscaled2180x1090</image:caption><image:title>WHshanelahiDDiLYtF88wunsplashscaled2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIMchuttersnapmfo1E7omzkunsplash720x216</image:caption><image:title>WIMchuttersnapmfo1E7omzkunsplash720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>BestDataCollectionFinalistMarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMBestDataCollection216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIMedwardheuKyzXEc2ksunsplash1814x372</image:caption><image:title>WIMedwardheuKyzXEc2ksunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURAInnovationoftheYearaward</image:caption><image:title>WIMFinalistlogoLARGE216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>MarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMmrsoppies216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2020</image:caption><image:title>WIMAOTYcrop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WLASALOGO2017144x46</image:caption><image:title>WLASALOGO2017144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>QuirksSupplieroftheYearKadenceInternational</image:caption><image:title>WIMQuirkAwards1881216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:caption><image:title>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WHanastasiadulgierQboRVYU6sfQunsplash12180x1090</image:caption><image:title>WHanastasiadulgierQboRVYU6sfQunsplash12180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>KadenceInternationalisHighlyCommendedforGlobalAgencyofTheYear</image:caption><image:title>WIMGlobalAgencycop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ESOMAR-Congress-2023-Winner-216x216.jpg</image:loc><image:caption>WIMESOMARCongress2023Winner216x216</image:caption><image:title>WIMESOMARCongress2023Winner216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611.jpg</image:loc><image:caption>WHclaybankshwLAI5lRhdMunsplash1e1614876480611</image:caption><image:title>WHclaybankshwLAI5lRhdMunsplash1e1614876480611</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WICustomerAndMarket</image:caption><image:title>WICustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2021</image:caption><image:title>WIMAOTYMR1216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WIProductDevelopment</image:caption><image:title>WIProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wallstreetjournal-logo-217x120.png</image:loc><image:caption>wallstreetjournallogo217x120</image:caption><image:title>wallstreetjournallogo217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WIBrandAndAdvertising</image:caption><image:title>WIBrandAndAdvertising</image:title></image:image><lastmod>2026-03-17</lastmod></url><url><loc>https://kadence.com/service/concept-validation/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIMTestimonials3304x304002</image:caption><image:title>WIMTestimonials3304x304002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>KadenceThailand</image:caption><image:title>WIMThailandOffice88x8811</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UKoffice</image:caption><image:title>WIMUKOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>KadenceSingaporeofficeteam</image:caption><image:title>WIMKadenceSingaporeoffice88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>ashopinTokyoJapan</image:caption><image:title>WIMJapanOffice88x88007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>KadenceChinaofficeteam</image:caption><image:title>WIMKadenceChina88x88001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLdiscoverchannellogo392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>JapanTokyo</image:caption><image:title>WIMJapanOffice88x88006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIMTestimonials3903x651001</image:caption><image:title>WIMTestimonials3903x651001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Havells_Logo.svg-364x240.png</image:loc><image:caption>Havells</image:caption><image:title>WL1200pxHavellsLogosvg364x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premiumhomeappliancesfridgewashingmachine</image:caption><image:title>WIMPremiumhomeappliancesfridgewashingmachine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogo288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>BenefitTick</image:caption><image:title>WIiconbenefittick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>KadenceChina</image:caption><image:title>WIMarticle88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>KadenceIndonesiaofficeteam</image:caption><image:title>WIMIndonesiaOffice88x884</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL1200pxSamsungwordmarksvg144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>KadenceIndia</image:caption><image:title>WIMIndiaOffice88x88003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>MarketresearchinAsia</image:caption><image:title>WIMPhilippinesOffice88x88009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogosvg392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-vietnam.png</image:loc><image:caption>KadenceVietnamofficeteam</image:caption><image:title>officevietnam</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>KadenceUKofficeteam</image:caption><image:title>WIMUKOffice88x8813</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>KadenceUSAteamphoto</image:caption><image:title>WIMUSOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagersplayingsport</image:caption><image:title>WIMgirlsonwhiteredjerseyplayinghandgame1634652720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/market-research-us.jpg</image:loc><image:caption>marketresearchus</image:caption><image:title>marketresearchus</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Concept%20validation_1090x545.jpg</image:loc><image:caption>Conceptvalidation</image:caption><image:title>WIMConceptvalidation1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>KadenceIndiaofficeteam</image:caption><image:title>WIMIndiaOffice88x88002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>ConductingOnlineResearchinAsia2</image:caption><image:title>WIMConductingOnlineResearchinAsia2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WLMarsInclogo2019392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WLBridgestonelogo288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-philippines-88x88.jpg</image:loc><image:caption>officephilippines88x88</image:caption><image:title>officephilippines88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>KadenceIndonesia</image:caption><image:title>WIMIndonesiaOffice88x885</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-392x126.png</image:loc><image:caption>WLASALOGO2017392x126</image:caption><image:title>WLASALOGO2017392x126</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432.jpg</image:loc><image:caption>Plug</image:caption><image:title>WIMpaulhanaokaRJkKjLu8I9Iunsplash1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><lastmod>2025-09-30</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/unlocking-japans-market-potential-5-key-consumer-segments-to-target-for-growth/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-4-1024x535-Sep-19-2025-08-51-18-3211-PM.png</image:loc><image:caption>141024x535Sep1920250851183211PM</image:caption><image:title>141024x535Sep1920250851183211PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-Modern-Plate-1-1024x535-Sep-19-2025-08-37-22-1281-PM.png</image:loc><image:caption>TheModernPlate11024x535Sep1920250837221281PM</image:caption><image:title>TheModernPlate11024x535Sep1920250837221281PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/uk-for-Blog-2.png</image:loc><image:caption>ukforBlog2</image:caption><image:title>ukforBlog2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/adrianna-geo-_C2Rgp0GDn4-unsplash-scaled-e1621847384673.jpg</image:loc><image:caption>adriannageoC2Rgp0GDn4unsplashscalede1621847384673</image:caption><image:title>adriannageoC2Rgp0GDn4unsplashscalede1621847384673</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1351767347.jpg</image:loc><image:caption>GettyImages1351767347</image:caption><image:title>GettyImages1351767347</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2199471153.jpg</image:loc><image:caption>GettyImages2199471153</image:caption><image:title>GettyImages2199471153</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><lastmod>2025-09-24</lastmod></url><url><loc>https://kadence.com/ja/podcast/ep-10-inside-the-mind-of-the-consumer-with-danielle-blugrind/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/Featured%20images/EPISODE-X-8.png</image:loc><image:caption>EPISODEX8</image:caption><image:title>EPISODEX8</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/BL_elusive-consumer-cover-1000x432.png</image:loc><image:caption>BLelusiveconsumercover1000x432</image:caption><image:title>BLelusiveconsumercover1000x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/About%20Our%20Guest%20Images/Danielle-Blugrind-Headshot.jpeg</image:loc><image:caption>DanielleBlugrindHeadshot</image:caption><image:title>DanielleBlugrindHeadshot</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><lastmod>2025-11-05</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-qual-at-scale-and-ai-unveil-the-future-of-food-trends-in-the-uk/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Cindi%20Collett.jpg</image:loc><image:caption>CindiCollett</image:caption><image:title>CindiCollett</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-74-2.png</image:loc><image:caption>Sampleforblogpost742</image:caption><image:title>Sampleforblogpost742</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972-2.jpg</image:loc><image:caption>GettyImages9101449722</image:caption><image:title>GettyImages9101449722</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1351767347.jpg</image:loc><image:caption>GettyImages1351767347</image:caption><image:title>GettyImages1351767347</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/6-16-1024x535.png</image:loc><image:caption>6161024x535</image:caption><image:title>6161024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1675449633-2.jpg</image:loc><image:caption>GettyImages16754496332</image:caption><image:title>GettyImages16754496332</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-1-1024x535.png</image:loc><image:caption>Submitaresearchbrief</image:caption><image:title>submitaresearchbrief11024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><lastmod>2025-10-25</lastmod></url><url><loc>https://kadence.com/knowledge/food-industry-trends-for-2020-and-beyond/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1134135157-scaled.jpg</image:loc><image:caption>GettyImages1134135157scaled</image:caption><image:title>GettyImages1134135157scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1351767347-1.jpg</image:loc><image:caption>GettyImages13517673471</image:caption><image:title>GettyImages13517673471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><lastmod>2025-10-28</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/capturing-the-conscious-nonconsumer-market/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/giuseppe-famiani-3R1pWT9PUS0-unsplash-scaled-e1621846768745-2.jpg</image:loc><image:caption>giuseppefamiani3R1pWT9PUS0unsplashscalede16218467687452</image:caption><image:title>giuseppefamiani3R1pWT9PUS0unsplashscalede16218467687452</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Consumers-are-taking-control-of-their-well-being-with-wearable-tech_-2-1024x535-Sep-19-2025-04-45-11-2893-PM.png</image:loc><image:caption>Consumersaretakingcontroloftheirwellbeingwithwearabletech21024x535Sep1920250445112893PM</image:caption><image:title>Consumersaretakingcontroloftheirwellbeingwithwearabletech21024x535Sep1920250445112893PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20191003_Green_brick.jpg</image:loc><image:caption>20191003Greenbrick</image:caption><image:title>20191003Greenbrick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1351767347.jpg</image:loc><image:caption>GettyImages1351767347</image:caption><image:title>GettyImages1351767347</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled-2.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled2</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/11-1-1024x535-Sep-19-2025-04-50-36-6337-PM.png</image:loc><image:caption>1111024x535Sep1920250450366337PM</image:caption><image:title>1111024x535Sep1920250450366337PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Template-Sample-for-blog-post-9-2.png</image:loc><image:caption>TemplateSampleforblogpost92</image:caption><image:title>TemplateSampleforblogpost92</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/knowledge/synthetic-data-in-market-research-a-game-changer-or-just-another-tool-in-the-toolbox/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Beauty-Personas-for-About-Face-1024x576-Sep-16-2025-10-30-17-8742-AM.png</image:loc><image:caption>BeautyPersonasforAboutFace1024x576Sep1620251030178742AM</image:caption><image:title>BeautyPersonasforAboutFace1024x576Sep1620251030178742AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1464550329.jpg</image:loc><image:caption>GettyImages1464550329</image:caption><image:title>GettyImages1464550329</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/5-16-1024x535-Sep-16-2025-10-34-28-6545-AM.png</image:loc><image:caption>5161024x535Sep1620251034286545AM</image:caption><image:title>5161024x535Sep1620251034286545AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-9-1.png</image:loc><image:caption>CopyofSampleforblogpost91</image:caption><image:title>CopyofSampleforblogpost91</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972.jpg</image:loc><image:caption>GettyImages910144972</image:caption><image:title>GettyImages910144972</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages1162094164scaled</image:caption><image:title>GettyImages1162094164scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><lastmod>2025-10-08</lastmod></url><url><loc>https://kadence.com/insight-manager-uk-kadence</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence.com-preview-image%20(1).png</image:loc><image:caption>Kadencecompreviewimage1</image:caption><image:title>Kadencecompreviewimage1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><lastmod>2026-03-18</lastmod></url><url><loc>https://kadence.com/knowledge/how-to-conduct-online-research-in-vietnam/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200604_04VNstephane-vermeulin-dh0oMS-W8Pw-unsplash-scaled.jpg</image:loc><image:caption>2020060404VNstephanevermeulindh0oMSW8Pwunsplashscaled</image:caption><image:title>2020060404VNstephanevermeulindh0oMSW8Pwunsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-52.png</image:loc><image:caption>Sampleforblogpost52</image:caption><image:title>Sampleforblogpost52</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Kadence-Icon-380x380.png</image:loc><image:caption>KadenceIcon380x380</image:caption><image:title>KadenceIcon380x380</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/As-introduction-to-Data-collection-in-marketing-research.jpg</image:loc><image:caption>AsintroductiontoDatacollectioninmarketingresearch</image:caption><image:title>AsintroductiontoDatacollectioninmarketingresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/knowledge/9-most-effective-methods-for-international-market-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1145150074.jpg</image:loc><image:caption>GettyImages1145150074</image:caption><image:title>GettyImages1145150074</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1321462048-1.jpg</image:loc><image:caption>GettyImages13214620481</image:caption><image:title>GettyImages13214620481</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Segments-of-citrus-fruits.jpg</image:loc><image:caption>Segmentsofcitrusfruits</image:caption><image:title>Segmentsofcitrusfruits</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><lastmod>2025-09-18</lastmod></url><url><loc>https://kadence.com/knowledge/the-power-of-emotional-triggers-in-product-marketing/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1.jpg</image:loc><image:caption>20200129Header1</image:caption><image:title>20200129Header1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-1-1024x535.png</image:loc><image:caption>Submitaresearchbrief</image:caption><image:title>submitaresearchbrief11024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Why-modern-millennials-are-less-brand-loyal-1-1024x512.png</image:loc><image:caption>Whymodernmillennialsarelessbrandloyal</image:caption><image:title>Whymodernmillennialsarelessbrandloyal11024x512</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Understanding%20the%20Power%20of%20Emotional%20Triggers%20in%20Product%20Marketing.jpg</image:loc><image:caption>UnderstandingthePowerofEmotionalTriggersinProductMarketing</image:caption><image:title>UnderstandingthePowerofEmotionalTriggersinProductMarketing</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-rise-of-zero-party-data-enhancing-customer-trust-and-personalization/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/General-The-Future-of-Finance-1024x535.png</image:loc><image:caption>GeneralTheFutureofFinance1024x535</image:caption><image:title>GeneralTheFutureofFinance1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972-2.jpg</image:loc><image:caption>GettyImages9101449722</image:caption><image:title>GettyImages9101449722</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-1024x535.png</image:loc><image:caption>Submitaresearchbrief</image:caption><image:title>submitaresearchbrief41024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-88.png</image:loc><image:caption>Sampleforblogpost88</image:caption><image:title>Sampleforblogpost88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/r625UefzE2PF6FGpDxOFFHOvMfHVoNGCw8dU2WnjpPrUghCaxq4tDRcKocI7UZIr7nZN-n9ZA5tGpvK615ANtUniXx0nIuzzwNteihQXBf4Y1pgdAo1wmenamENCiAO7PyqOFg7Z2a_BGdvPcT2YD.png</image:loc><image:caption>r625UefzE2PF6FGpDxOFFHOvMfHVoNGCw8dU2WnjpPrUghCaxq4tDRcKocI7UZIr7nZNn9ZA5tGpvK615ANtUniXx0nIuzzwNteihQXBf4Y1pgdAo1wmenamENCiAO7PyqOFg7Z2aBGdvPcT2YD</image:caption><image:title>r625UefzE2PF6FGpDxOFFHOvMfHVoNGCw8dU2WnjpPrUghCaxq4tDRcKocI7UZIr7nZNn9ZA5tGpvK615ANtUniXx0nIuzzwNteihQXBf4Y1pgdAo1wmenamENCiAO7PyqOFg7Z2aBGdvPcT2YD</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/EonImEjqLtBBaI3t6JHuPm-H_Bup5pEe8u5ohL9-pJYNNjrfpx-b5NqYegWEEXNwbP-XB6VnhDohu3WFPrSvHN_5D9fXQAbux-OIwyymptgthB6eMXGSxAgFeKXl6B4oK08dKvi6EubEBPQ-F-V1Q.png</image:loc><image:caption>EonImEjqLtBBaI3t6JHuPmHBup5pEe8u5ohL9pJYNNjrfpxb5NqYegWEEXNwbPXB6VnhDohu3WFPrSvHN5D9fXQAbuxOIwyymptgthB6eMXGSxAgFeKXl6B4oK08dKvi6EubEBPQFV1Q</image:caption><image:title>EonImEjqLtBBaI3t6JHuPmHBup5pEe8u5ohL9pJYNNjrfpxb5NqYegWEEXNwbPXB6VnhDohu3WFPrSvHN5D9fXQAbuxOIwyymptgthB6eMXGSxAgFeKXl6B4oK08dKvi6EubEBPQFV1Q</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages1162094164scaled</image:caption><image:title>GettyImages1162094164scaled</image:title></image:image><lastmod>2025-10-23</lastmod></url><url><loc>https://kadence.com/knowledge/the-toy-industrys-next-big-bet/</loc><image:image><image:loc>https://kadence.com/hubfs/admin-ajax%20(6).jpg</image:loc><image:caption>adminajax6</image:caption><image:title>adminajax6</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-3-1024x535.png</image:loc><image:caption>Submityourmarketresearchbrief</image:caption><image:title>submitaresearchbrief31024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-96.png</image:loc><image:caption>Sampleforblogpost96</image:caption><image:title>Sampleforblogpost96</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V1-1024x536.png</image:loc><image:caption>keepingupwithGenZ</image:caption><image:title>GENZGenZV11024x536</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/en-us/case-study/demonstrating-the-positive-impact-of-csr-programmes-on-brand-perceptions-across-asia-for-samsung/</loc><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/WH_Samsung_Case-study.jpg</image:loc><image:caption>WHSamsungCasestudy</image:caption><image:title>WHSamsungCasestudy</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>ConductingOnlineResearchinAsia2</image:caption><image:title>WIMConductingOnlineResearchinAsia2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:caption><image:title>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/samsung%20logo.png</image:loc><image:caption>samsunglogo</image:caption><image:title>samsunglogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><lastmod>2025-10-01</lastmod></url><url><loc>https://kadence.com/knowledge/10-trends-transforming-the-pet-care-industry/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535-Sep-1-1-1.png</image:loc><image:caption>submitaresearchbrief21024x535Sep111</image:caption><image:title>submitaresearchbrief21024x535Sep111</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Pet-Owner-Types-1024x535-1.png</image:loc><image:caption>PetOwnerTypes1024x5351</image:caption><image:title>PetOwnerTypes1024x5351</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Screen-Shot-2024-07-15-at-3_30_53-PM-1024x726.png</image:loc><image:caption>ScreenShot20240715at33053PM1024x726</image:caption><image:title>ScreenShot20240715at33053PM1024x726</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1318673904-1.jpg</image:loc><image:caption>GettyImages13186739041</image:caption><image:title>GettyImages13186739041</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Featured%20Images/GettyImages-1735408313.jpg</image:loc><image:caption>GettyImages1735408313</image:caption><image:title>GettyImages1735408313</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><lastmod>2026-02-18</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-is-international-market-research-affected-by-language-differences/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/trung-thanh-LgdDeuBcgIY-unsplash-scaled-e1616174350343-2.jpg</image:loc><image:caption>trungthanhLgdDeuBcgIYunsplashscalede16161743503432</image:caption><image:title>trungthanhLgdDeuBcgIYunsplashscalede16161743503432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled-2.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled2</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/siora-photography-cixohzDpNIo-unsplash-scaled.jpg</image:loc><image:caption>sioraphotographycixohzDpNIounsplashscaled</image:caption><image:title>sioraphotographycixohzDpNIounsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><lastmod>2025-10-30</lastmod></url><url><loc>https://kadence.com/ja/service/online-panels-and-online-surveys/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432.jpg</image:loc><image:caption>BloombergNeuroscience</image:caption><image:title>WIMballshapedcirclecloseupdark414860copy1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>KadenceChinaofficeteam</image:caption><image:title>WIMKadenceChina88x88001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIMTestimonials3304x304002</image:caption><image:title>WIMTestimonials3304x304002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>KadencePhilippinesofficeteam</image:caption><image:title>WIMPhilippinesOffice88x88008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLdiscoverchannellogo392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>KadenceThailand</image:caption><image:title>WIMThailandOffice88x8811</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_yoodo_gobear_web_logo-392x133.png</image:loc><image:caption>GoBear</image:caption><image:title>WLyoodogobearweblogo392x133</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Online-panels-and-surveys_1090x545.jpg</image:loc><image:caption>Onlinepanelsandsurveys</image:caption><image:title>WIMOnlinepanelsandsurveys1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL1200pxSamsungwordmarksvg144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>KadenceIndonesia</image:caption><image:title>WIMIndonesiaOffice88x885</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WLBridgestonelogo288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>KadenceUSAteamphoto</image:caption><image:title>WIMUSOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>BenefitTick</image:caption><image:title>WIiconbenefittick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UKoffice</image:caption><image:title>WIMUKOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>ConductingOnlineResearchinAsia2</image:caption><image:title>WIMConductingOnlineResearchinAsia2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>KadenceSingaporeofficeteam</image:caption><image:title>WIMKadenceSingaporeoffice88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>KadenceIndonesiaofficeteam</image:caption><image:title>WIMIndonesiaOffice88x884</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>JapanTokyo</image:caption><image:title>WIMJapanOffice88x88006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>ashopinTokyoJapan</image:caption><image:title>WIMJapanOffice88x88007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>KadenceChina</image:caption><image:title>WIMarticle88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/Mitsubishi.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIMTestimonials3903x651001</image:caption><image:title>WIMTestimonials3903x651001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>KadenceUKofficeteam</image:caption><image:title>WIMUKOffice88x8813</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>KadenceIndia</image:caption><image:title>WIMIndiaOffice88x88003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>MarketresearchinAsia</image:caption><image:title>WIMPhilippinesOffice88x88009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216.jpg</image:loc><image:caption>WIMdebbyhudsonjcc8sxK2Adwunsplash1720x216</image:caption><image:title>WIMdebbyhudsonjcc8sxK2Adwunsplash1720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Annie-spratt_720x216.jpg</image:loc><image:caption>WIMAnniespratt720x216</image:caption><image:title>WIMAnniespratt720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_light-trails-on-highway-at-night-315938-1440x432.jpg</image:loc><image:caption>CarsonHighwayatNight</image:caption><image:title>WIMlighttrailsonhighwayatnight3159381440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WLMarsInclogo2019392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>KadenceIndiaofficeteam</image:caption><image:title>WIMIndiaOffice88x88002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>KadenceVietnam</image:caption><image:title>WIMVietnamOffice15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bloomberg_Media_stack_blk-144x45.png</image:loc><image:caption>BloombergMedia</image:caption><image:title>WLBloombergMediastackblk144x45</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogo288x51</image:title></image:image><lastmod>2025-10-03</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/food-industry-trends-for-2020-and-beyond/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1305487364-1-1.jpg</image:loc><image:caption>GettyImages130548736411</image:caption><image:title>GettyImages130548736411</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20191003_Green_brick.jpg</image:loc><image:caption>20191003Greenbrick</image:caption><image:title>20191003Greenbrick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1351767347.jpg</image:loc><image:caption>GettyImages1351767347</image:caption><image:title>GettyImages1351767347</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1134135157-scaled-2.jpg</image:loc><image:caption>GettyImages1134135157scaled2</image:caption><image:title>GettyImages1134135157scaled2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><lastmod>2025-10-28</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-to-develop-a-market-entry-strategy-for-singapore/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1204395057-2.jpg</image:loc><image:caption>GettyImages12043950572</image:caption><image:title>GettyImages12043950572</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-future-of-the-home-gym-2-1024x535-Sep-19-2025-02-33-56-6602-PM.png</image:loc><image:caption>Thefutureofthehomegym21024x535Sep1920250233566602PM</image:caption><image:title>Thefutureofthehomegym21024x535Sep1920250233566602PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/siora-photography-cixohzDpNIo-unsplash-scaled.jpg</image:loc><image:caption>sioraphotographycixohzDpNIounsplashscaled</image:caption><image:title>sioraphotographycixohzDpNIounsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V1-1024x536-Sep-19-2025-02-47-47-9574-PM.png</image:loc><image:caption>GENZGenZV11024x536Sep1920250247479574PM</image:caption><image:title>GENZGenZV11024x536Sep1920250247479574PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-100-2.png</image:loc><image:caption>Sampleforblogpost1002</image:caption><image:title>Sampleforblogpost1002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-to-conduct-online-research-in-vietnam/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/siora-photography-cixohzDpNIo-unsplash-scaled.jpg</image:loc><image:caption>sioraphotographycixohzDpNIounsplashscaled</image:caption><image:title>sioraphotographycixohzDpNIounsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200604-08empty-concrete-tunnel-through-mosque-1007431-1.jpg</image:loc><image:caption>2020060408emptyconcretetunnelthroughmosque10074311</image:caption><image:title>2020060408emptyconcretetunnelthroughmosque10074311</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200604_04VNstephane-vermeulin-dh0oMS-W8Pw-unsplash-scaled-1.jpg</image:loc><image:caption>2020060404VNstephanevermeulindh0oMSW8Pwunsplashscaled1</image:caption><image:title>2020060404VNstephanevermeulindh0oMSW8Pwunsplashscaled1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-86-1.png</image:loc><image:caption>CopyofSampleforblogpost861</image:caption><image:title>CopyofSampleforblogpost861</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Kadence-Icon-380x380.png</image:loc><image:caption>KadenceIcon380x380</image:caption><image:title>KadenceIcon380x380</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><lastmod>2025-09-30</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/from-games-to-gains-the-benefits-of-gamification-for-health/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1160967889b_797x441-2.png</image:loc><image:caption>GettyImages1160967889b797x4412</image:caption><image:title>GettyImages1160967889b797x4412</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20191003_Green_brick.jpg</image:loc><image:caption>20191003Greenbrick</image:caption><image:title>20191003Greenbrick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-4-1024x535-Sep-19-2025-05-22-16-9560-PM.png</image:loc><image:caption>141024x535Sep1920250522169560PM</image:caption><image:title>141024x535Sep1920250522169560PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V7-1024x535-Sep-19-2025-05-23-34-7183-PM.png</image:loc><image:caption>GENZGenZV71024x535Sep1920250523347183PM</image:caption><image:title>GENZGenZV71024x535Sep1920250523347183PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages1162094164scaled</image:caption><image:title>GettyImages1162094164scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><lastmod>2025-09-30</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/tiktok-made-me-buy-it-but-did-i-keep-it/</loc><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2207736167.jpg</image:loc><image:caption>GettyImages2207736167</image:caption><image:title>GettyImages2207736167</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1181405477.jpg</image:loc><image:caption>GettyImages1181405477</image:caption><image:title>GettyImages1181405477</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1285078868-1.jpg</image:loc><image:caption>GettyImages12850788681</image:caption><image:title>GettyImages12850788681</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-2-1024x535-Sep-19-2025-02-53-14-0191-PM.png</image:loc><image:caption>downloadagencycredentialsorbrochure21024x535Sep1920250253140191PM</image:caption><image:title>downloadagencycredentialsorbrochure21024x535Sep1920250253140191PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Trend-3-Uncover-the-trends-in-mobile-media-consumption-1024x512-Sep-19-2025-02-57-48-3038-PM.png</image:loc><image:caption>Trend3Uncoverthetrendsinmobilemediaconsumption1024x512Sep1920250257483038PM</image:caption><image:title>Trend3Uncoverthetrendsinmobilemediaconsumption1024x512Sep1920250257483038PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/TikTok-Made-Me-Buy-It%E2%80%94But-Did-I-Keep-It-2-205x1024-1.png</image:loc><image:caption>TikTokMadeMeBuyItButDidIKeepIt2205x10241</image:caption><image:title>TikTokMadeMeBuyItButDidIKeepIt2205x10241</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-84-2.png</image:loc><image:caption>Sampleforblogpost842</image:caption><image:title>Sampleforblogpost842</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><lastmod>2025-09-25</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-to-segment-the-market-for-a-new-product/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/adrianna-geo-_C2Rgp0GDn4-unsplash-scaled-e1621847384673.jpg</image:loc><image:caption>adriannageoC2Rgp0GDn4unsplashscalede1621847384673</image:caption><image:title>adriannageoC2Rgp0GDn4unsplashscalede1621847384673</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1021543926.jpg</image:loc><image:caption>GettyImages1021543926</image:caption><image:title>GettyImages1021543926</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled-2.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled2</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-4-Sep-19-2025-08-51-44-0942-PM.png</image:loc><image:caption>14Sep1920250851440942PM</image:caption><image:title>14Sep1920250851440942PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-crcredentials-or-brochure-1-Sep-19-2025-09-04-01-4569-PM.png</image:loc><image:caption>downloadagencycrcredentialsorbrochure1Sep1920250904014569PM</image:caption><image:title>downloadagencycrcredentialsorbrochure1Sep1920250904014569PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><lastmod>2025-09-30</lastmod></url><url><loc>https://kadence.com/agency-credentials-japan/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1325045150.jpg</image:loc><image:caption>GettyImages1325045150</image:caption><image:title>GettyImages1325045150</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_GettyImages-1325045150-2121x1090.jpg</image:loc><image:caption>WIMGettyImages13250451502121x1090</image:caption><image:title>WIMGettyImages13250451502121x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><lastmod>2025-10-16</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/food-and-beverage-trends-to-watch-in-2022/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/icon_unilever.png</image:loc><image:caption>iconunilever</image:caption><image:title>iconunilever</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_288x83.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars288x83</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogosvg392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/FB-Website-Small.png</image:loc><image:caption>FoodampBeverageTrendstoWatchin2022andBeyond</image:caption><image:title>FBWebsiteSmall</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Featured%20Images/GettyImages-1322308134.jpg</image:loc><image:caption>GettyImages1322308134</image:caption><image:title>GettyImages1322308134</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/samsung%20logo.png</image:loc><image:caption>samsunglogo</image:caption><image:title>samsunglogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><lastmod>2025-10-29</lastmod></url><url><loc>https://kadence.com/en-us/office/careers-at-kadence-indonesia/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Dependable_88x88.png</image:loc><image:caption>WIDependable88x88</image:caption><image:title>WIDependable88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Futurists_88x88.png</image:loc><image:caption>WIFuturists88x88</image:caption><image:title>WIFuturists88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-Indonesia-team-7.png</image:loc><image:caption>KadenceIndonesiateam7</image:caption><image:title>WIMKadenceIndonesiateam7</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Febri.png</image:loc><image:caption>TPFebri</image:caption><image:title>TPFebri</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Genuine88x88.png</image:loc><image:caption>WIGenuine88x88</image:caption><image:title>WIGenuine88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Curious_88x88.png</image:loc><image:caption>WICurious88x88</image:caption><image:title>WICurious88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Agile_88x88.png</image:loc><image:caption>WIAgile88x88</image:caption><image:title>WIAgile88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Perks-and-Benefits-740x720.png</image:loc><image:caption>PerksandBenefits740x720</image:caption><image:title>WIMPerksandBenefits740x720</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/Putri.jpg</image:loc><image:caption>Putri</image:caption><image:title>Putri</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/Bella.jpg</image:loc><image:caption>Bella</image:caption><image:title>Bella</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/Dida.png</image:loc><image:caption>Dida</image:caption><image:title>Dida</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Career-Growth-740x720.png</image:loc><image:caption>CareerGrowth740x720</image:caption><image:title>WIMCareerGrowth740x720</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/Ksatria.jpg</image:loc><image:caption>Ksatria</image:caption><image:title>Ksatria</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-Indonesia-team-4-370x360.png</image:loc><image:caption>KadenceIndonesiateam4370x360</image:caption><image:title>WIMKadenceIndonesiateam4370x360</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Safiudin-Alwi-300x300.jpeg</image:loc><image:caption>SafiudinAlwi</image:caption><image:title>TPSafiudinAlwi300x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Dadang-Stiawan_300x300.jpg</image:loc><image:caption>DadangStiawan</image:caption><image:title>TPDadangStiawan300x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/Reynaldo.jpg</image:loc><image:caption>Reynaldo</image:caption><image:title>Reynaldo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/Livia.png</image:loc><image:caption>Livia</image:caption><image:title>Livia</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Digo-cropped-600x600.png</image:loc><image:caption>TPDigocropped600x600</image:caption><image:title>TPDigocropped600x600</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Zulfitriani-Oktaria_300x300.jpg</image:loc><image:caption>ZulfitrianiOktaria</image:caption><image:title>TPZulfitrianiOktaria300x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Key-Benefits-740x720.png</image:loc><image:caption>KeyBenefits740x720</image:caption><image:title>WIMKeyBenefits740x720</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Anastasia-Gracia_300x300.jpeg</image:loc><image:caption>AnastasiaGracia</image:caption><image:title>TPAnastasiaGracia300x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-Indonesia-team-4-370x360.jpg</image:loc><image:caption>KadenceIndonesiateam4370x360</image:caption><image:title>WIMKadenceIndonesiateam4370x360</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jakartha-office-kadence.jpg</image:loc><image:caption>Jakarthaofficekadence</image:caption><image:title>Jakarthaofficekadence</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-Indonesia-team-7-370x360.png</image:loc><image:caption>KadenceIndonesiateam7370x360</image:caption><image:title>WIMKadenceIndonesiateam7370x360</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Jakartha-office-kadence.jpg</image:loc><image:caption>WIMJakarthaofficekadence</image:caption><image:title>WIMJakarthaofficekadence</image:title></image:image><lastmod>2025-10-16</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/indonesia-market-research-key-consumer-trends-you-must-know-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/US-1024x535-Sep-19-2025-07-24-04-6924-PM.png</image:loc><image:caption>US1024x535Sep1920250724046924PM</image:caption><image:title>US1024x535Sep1920250724046924PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200604_03download-1-1.jpg</image:loc><image:caption>2020060403download11</image:caption><image:title>2020060403download11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled-2.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled2</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-54-2.png</image:loc><image:caption>CopyofSampleforblogpost542</image:caption><image:title>CopyofSampleforblogpost542</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1305487364-1-1.jpg</image:loc><image:caption>GettyImages130548736411</image:caption><image:title>GettyImages130548736411</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-3-1024x535-Sep-19-2025-08-18-07-2749-PM.png</image:loc><image:caption>downloadagencycredentialsorbrochure31024x535Sep1920250818072749PM</image:caption><image:title>downloadagencycredentialsorbrochure31024x535Sep1920250818072749PM</image:title></image:image><lastmod>2025-09-29</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/unlocking-market-success-a-comprehensive-guide-to-calculating-market-share/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/siora-photography-cixohzDpNIo-unsplash-scaled.jpg</image:loc><image:caption>sioraphotographycixohzDpNIounsplashscaled</image:caption><image:title>sioraphotographycixohzDpNIounsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V1-1024x536.png</image:loc><image:caption>keepingupwithGenZ</image:caption><image:title>GENZGenZV11024x536</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Template-Sample-for-blog-post-11-1.png</image:loc><image:caption>TemplateSampleforblogpost111</image:caption><image:title>TemplateSampleforblogpost111</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/About-face_social-media-_About-face-1-04-2-1024x535.png</image:loc><image:caption>beautytrends</image:caption><image:title>AboutfacesocialmediaAboutface10421024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1389263476.jpg</image:loc><image:caption>GettyImages1389263476</image:caption><image:title>GettyImages1389263476</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><lastmod>2025-11-03</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/leveraging-sentiment-analysis-to-navigate-singapores-digital-dialogue/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535-7.png</image:loc><image:caption>submitaresearchbrief21024x5357</image:caption><image:title>submitaresearchbrief21024x5357</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/siora-photography-cixohzDpNIo-unsplash-scaled.jpg</image:loc><image:caption>sioraphotographycixohzDpNIounsplashscaled</image:caption><image:title>sioraphotographycixohzDpNIounsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1289120416-2.jpg</image:loc><image:caption>GettyImages12891204162</image:caption><image:title>GettyImages12891204162</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Green-Wave-1-1024x535-Sep-19-2025-04-57-58-7050-PM.png</image:loc><image:caption>GreenWave11024x535Sep1920250457587050PM</image:caption><image:title>GreenWave11024x535Sep1920250457587050PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled-2.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled2</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-100-2.png</image:loc><image:caption>Sampleforblogpost1002</image:caption><image:title>Sampleforblogpost1002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><lastmod>2025-09-29</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/ais-great-divide-east-vs-west/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported%20sitepage%20images/AIs-Great-Divide-banner.png</image:loc><image:caption>AIsGreatDividebanner</image:caption><image:title>AIsGreatDividebanner</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><lastmod>2025-10-21</lastmod></url><url><loc>https://kadence.com/knowledge/from-insights-to-action-the-power-of-b2b-market-research-in-decision-making/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/11-1-1024x535-Sep-16-2025-09-15-09-0962-AM.png</image:loc><image:caption>1111024x535Sep1620250915090962AM</image:caption><image:title>1111024x535Sep1620250915090962AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1464550329.jpg</image:loc><image:caption>GettyImages1464550329</image:caption><image:title>GettyImages1464550329</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/SIMILARITIES-3-1024x724.png</image:loc><image:caption>B2BversusB2Cresearch</image:caption><image:title>SIMILARITIES31024x724</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2185776283.jpg</image:loc><image:caption>GettyImages2185776283</image:caption><image:title>GettyImages2185776283</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/thisisengineering-raeng-DbLlKd8u2Rw-unsplash-scaled.jpg</image:loc><image:caption>thisisengineeringraengDbLlKd8u2Rwunsplashscaled</image:caption><image:title>thisisengineeringraengDbLlKd8u2Rwunsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-33.png</image:loc><image:caption>Sampleforblogpost33</image:caption><image:title>Sampleforblogpost33</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/2-30-866x1024.png</image:loc><image:caption>B2BandB2Cresearchdifferences</image:caption><image:title>230866x1024</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><lastmod>2025-10-30</lastmod></url><url><loc>https://kadence.com/knowledge/eyes-on-the-prize-the-impact-of-location-based-advertising-on-consumer-memory-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/HFk8fNgM4sKx8dnYlfMSzGjtMB68t1hnRPizW4O8UQKbf4UTPX3ovLNCCLNwlDeanxhPuSQtCPNz7CKq6PMCjKSsOfPlU5yjslacVO_E30mhPc1cE0bwna-r6M5-oqwHFG_MK0h2NEjJxA3mF8a2C.png</image:loc><image:caption>HFk8fNgM4sKx8dnYlfMSzGjtMB68t1hnRPizW4O8UQKbf4UTPX3ovLNCCLNwlDeanxhPuSQtCPNz7CKq6PMCjKSsOfPlU5yjslacVOE30mhPc1cE0bwnar6M5oqwHFGMK0h2NEjJxA3mF8a2C</image:caption><image:title>HFk8fNgM4sKx8dnYlfMSzGjtMB68t1hnRPizW4O8UQKbf4UTPX3ovLNCCLNwlDeanxhPuSQtCPNz7CKq6PMCjKSsOfPlU5yjslacVOE30mhPc1cE0bwnar6M5oqwHFGMK0h2NEjJxA3mF8a2C</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/s4LA1DMePVEez2qCF8i1Q9GMa4yrd6DaDyMEWKz_3zYtI56ajYjEMhKm1r9NVE20fTnJUgiZAOqiUXfnqKgrJY7PvqZ_20HhqpATQXPc5Mj7I90tA_zdnajffQJYYxKIiZCZiH_tnNP5J2_OHVV61.png</image:loc><image:caption>s4LA1DMePVEez2qCF8i1Q9GMa4yrd6DaDyMEWKz3zYtI56ajYjEMhKm1r9NVE20fTnJUgiZAOqiUXfnqKgrJY7PvqZ20HhqpATQXPc5Mj7I90tAzdnajffQJYYxKIiZCZiHtnNP5J2OHVV61</image:caption><image:title>s4LA1DMePVEez2qCF8i1Q9GMa4yrd6DaDyMEWKz3zYtI56ajYjEMhKm1r9NVE20fTnJUgiZAOqiUXfnqKgrJY7PvqZ20HhqpATQXPc5Mj7I90tAzdnajffQJYYxKIiZCZiHtnNP5J2OHVV61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-19.png</image:loc><image:caption>CopyofSampleforblogpost19</image:caption><image:title>CopyofSampleforblogpost19</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1459392752.jpg</image:loc><image:caption>GettyImages1459392752</image:caption><image:title>GettyImages1459392752</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Cover-page-9-Fashion-Personas-1024x576-Sep-16-2025-10-58-24-6906-AM.png</image:loc><image:caption>Coverpage9FashionPersonas1024x576Sep1620251058246906AM</image:caption><image:title>Coverpage9FashionPersonas1024x576Sep1620251058246906AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Consumers-are-taking-control-of-their-well-being-with-wearable-tech_-3-1-1024x535-Sep-16-2025-10-40-24-7858-AM.png</image:loc><image:caption>Consumersaretakingcontroloftheirwellbeingwithwearabletech311024x535Sep1620251040247858AM</image:caption><image:title>Consumersaretakingcontroloftheirwellbeingwithwearabletech311024x535Sep1620251040247858AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/NL4leSzyMVm7Nn2V2GhDlgu7KkW9-ixCTdHmTMvskW6PKDHyf7Avgwmh-_Ew-_pVds7E6pC7MSWrgtEqzjR3FjZsirWUrmOGNHjvmr-teM2m5Sumor_Jgb65-dlLh5RisUCBIapDqYkG6ZJ1KoLwx.png</image:loc><image:caption>NL4leSzyMVm7Nn2V2GhDlgu7KkW9ixCTdHmTMvskW6PKDHyf7AvgwmhEwpVds7E6pC7MSWrgtEqzjR3FjZsirWUrmOGNHjvmrteM2m5SumorJgb65dlLh5RisUCBIapDqYkG6ZJ1KoLwx</image:caption><image:title>NL4leSzyMVm7Nn2V2GhDlgu7KkW9ixCTdHmTMvskW6PKDHyf7AvgwmhEwpVds7E6pC7MSWrgtEqzjR3FjZsirWUrmOGNHjvmrteM2m5SumorJgb65dlLh5RisUCBIapDqYkG6ZJ1KoLwx</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages1162094164scaled</image:caption><image:title>GettyImages1162094164scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/msnX9oBBloloDG5PsgI-ulrKDOL9M77GpSRzntmNEQuWS9IWNNTThK_FC7-EDPFZsB-W6kEa46UcfgCVxcN-yzNvDt_aACRR4sb0MAseN5KGPik48IMoCuZ1nnNfhPyq-ps55xKN3_PbK95PaSFkv.png</image:loc><image:caption>msnX9oBBloloDG5PsgIulrKDOL9M77GpSRzntmNEQuWS9IWNNTThKFC7EDPFZsBW6kEa46UcfgCVxcNyzNvDtaACRR4sb0MAseN5KGPik48IMoCuZ1nnNfhPyqps55xKN3PbK95PaSFkv</image:caption><image:title>msnX9oBBloloDG5PsgIulrKDOL9M77GpSRzntmNEQuWS9IWNNTThKFC7EDPFZsBW6kEa46UcfgCVxcNyzNvDtaACRR4sb0MAseN5KGPik48IMoCuZ1nnNfhPyqps55xKN3PbK95PaSFkv</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-72-1.png</image:loc><image:caption>Sampleforblogpost721</image:caption><image:title>Sampleforblogpost721</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><lastmod>2025-09-19</lastmod></url><url><loc>https://kadence.com/knowledge/everything-you-need-to-know-about-focus-groups/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/As-introduction-to-Data-collection-in-marketing-research.jpg</image:loc><image:caption>AsintroductiontoDatacollectioninmarketingresearch</image:caption><image:title>AsintroductiontoDatacollectioninmarketingresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972.jpg</image:loc><image:caption>GettyImages910144972</image:caption><image:title>GettyImages910144972</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-486613528.jpg</image:loc><image:caption>GettyImages486613528</image:caption><image:title>GettyImages486613528</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><lastmod>2025-09-19</lastmod></url><url><loc>https://kadence.com/case-study/driving-live-event-tune-in-for-a-global-sports-league</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1972318050.jpg</image:loc><image:caption>GettyImages1972318050</image:caption><image:title>GettyImages1972318050</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Featured%20Images/GettyImages-1402084914.jpg</image:loc><image:caption>GettyImages1402084914</image:caption><image:title>GettyImages1402084914</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_OnlineAsia_580x580.png</image:loc><image:caption>WHOnlineAsia580x580</image:caption><image:title>WHOnlineAsia580x580</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-28.png</image:loc><image:caption>CopyofSampleforblogpost28</image:caption><image:title>CopyofSampleforblogpost28</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><lastmod>2025-12-08</lastmod></url><url><loc>https://kadence.com/en-us/service/neuroscience/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_adam-wilson-I2f5BbeXPVY-unsplash-scaled-720x216.jpg</image:loc><image:caption>WIMadamwilsonI2f5BbeXPVYunsplashscaled720x216</image:caption><image:title>WIMadamwilsonI2f5BbeXPVYunsplashscaled720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLdiscoverchannellogo392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>JapanTokyo</image:caption><image:title>WIMJapanOffice88x88006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1356400993.jpg</image:loc><image:caption>GettyImages1356400993</image:caption><image:title>GettyImages1356400993</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2089465288.jpg</image:loc><image:caption>GettyImages2089465288</image:caption><image:title>GettyImages2089465288</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>KadenceChina</image:caption><image:title>WIMarticle88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIMchuttersnapmfo1E7omzkunsplash720x216</image:caption><image:title>WIMchuttersnapmfo1E7omzkunsplash720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-893585104.jpg</image:loc><image:caption>GettyImages893585104</image:caption><image:title>GettyImages893585104</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432.jpg</image:loc><image:caption>BloombergNeuroscience</image:caption><image:title>WIMballshapedcirclecloseupdark414860copy1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Annie-spratt_720x216.jpg</image:loc><image:caption>WIMAnniespratt720x216</image:caption><image:title>WIMAnniespratt720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>BenefitTick</image:caption><image:title>WIiconbenefittick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogo288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>KadenceIndonesiaofficeteam</image:caption><image:title>WIMIndonesiaOffice88x884</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIMTestimonials3903x651001</image:caption><image:title>WIMTestimonials3903x651001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Neuroscience_1090x545.jpg</image:loc><image:caption>Neuroscience</image:caption><image:title>WIMNeuroscience1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>KadencePhilippinesofficeteam</image:caption><image:title>WIMPhilippinesOffice88x88008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_About_face_1024x1024.png</image:loc><image:caption>AboutFace</image:caption><image:title>WIMAboutface1024x1024</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_yoodo_gobear_web_logo-392x133.png</image:loc><image:caption>GoBear</image:caption><image:title>WLyoodogobearweblogo392x133</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL1200pxSamsungwordmarksvg144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>KadenceIndia</image:caption><image:title>WIMIndiaOffice88x88003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/Asahi_logo.png</image:loc><image:caption>Asahilogo</image:caption><image:title>Asahilogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WLMarsInclogo2019392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>KadenceVietnam</image:caption><image:title>WIMVietnamOffice15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UKoffice</image:caption><image:title>WIMUKOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WLBridgestonelogo288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>KadenceIndonesia</image:caption><image:title>WIMIndonesiaOffice88x885</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>ashopinTokyoJapan</image:caption><image:title>WIMJapanOffice88x88007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bloomberg_Media_stack_blk-144x45.png</image:loc><image:caption>BloombergMedia</image:caption><image:title>WLBloombergMediastackblk144x45</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-2048631679-2.jpg</image:loc><image:caption>GettyImages20486316792</image:caption><image:title>GettyImages20486316792</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>KadenceSingaporeofficeteam</image:caption><image:title>WIMKadenceSingaporeoffice88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>MarketresearchinAsia</image:caption><image:title>WIMPhilippinesOffice88x88009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/icon_unilever.png</image:loc><image:caption>iconunilever</image:caption><image:title>iconunilever</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIMTestimonials3304x304002</image:caption><image:title>WIMTestimonials3304x304002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1346682879-1.jpg</image:loc><image:caption>GettyImages13466828791</image:caption><image:title>GettyImages13466828791</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>KadenceThailand</image:caption><image:title>WIMThailandOffice88x8811</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>KadenceChinaofficeteam</image:caption><image:title>WIMKadenceChina88x88001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>KadenceIndiaofficeteam</image:caption><image:title>WIMIndiaOffice88x88002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>KadenceUKofficeteam</image:caption><image:title>WIMUKOffice88x8813</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>KadenceUSAteamphoto</image:caption><image:title>WIMUSOffice88x8814</image:title></image:image><lastmod>2025-10-28</lastmod></url><url><loc>https://kadence.com/office/indonesia/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-85.png</image:loc><image:caption>CopyofSampleforblogpost85</image:caption><image:title>CopyofSampleforblogpost85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_KIDN_1024x526.jpg</image:loc><image:caption></image:caption><image:title>WIMKIDN1024x526</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>KadenceteamcollectingAgencyoftheYearaward</image:caption><image:title>WIMJOE43941216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WIInsightActivation</image:caption><image:title>WIInsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WIFieldworkServices</image:caption><image:title>WIFieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WIProductDevelopment</image:caption><image:title>WIProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-Indonesia_720x216.png</image:loc><image:caption>KadenceIndonesia</image:caption><image:title>WIMKadenceIndonesia720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-220x240.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi220x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Samsung-392x64.png</image:loc><image:caption>Samsung</image:caption><image:title>WLSamsung392x64</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Safiudin-Alwi-300x300.jpeg</image:loc><image:caption>SafiudinAlwi</image:caption><image:title>TPSafiudinAlwi300x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Slider-Indonesia-office_1418x534.gif</image:loc><image:caption>SliderIndonesia</image:caption><image:title>WIMSliderIndonesiaoffice1418x534</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_BBGMEDIA2018-1280x720-1-392x123.jpg</image:loc><image:caption>WLBBGMEDIA20181280x7201392x123</image:caption><image:title>WLBBGMEDIA20181280x7201392x123</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WLMarsInclogo2019392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>KadenceInternationalisHighlyCommendedforGlobalAgencyofTheYear</image:caption><image:title>WIMGlobalAgencycop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRSOpperationsAwardsTrophy</image:caption><image:title>WIPmrsoppies2216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Febri.png</image:loc><image:caption>TPFebri</image:caption><image:title>TPFebri</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WICustomerAndMarket</image:caption><image:title>WICustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-54.png</image:loc><image:caption>CopyofSampleforblogpost54</image:caption><image:title>CopyofSampleforblogpost54</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Featured%20Images/nathan-dumlao-oRKF_ZBJYGM-unsplash-scaled-e1630469828604.jpg</image:loc><image:caption>nathandumlaooRKFZBJYGMunsplashscalede1630469828604</image:caption><image:title>nathandumlaooRKFZBJYGMunsplashscalede1630469828604</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>KadenceInternationalMarketResearchAgencyoftheYearSingapore</image:caption><image:title>WIMOptimizedimage131216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Anastasia-Gracia_300x300.jpeg</image:loc><image:caption>AnastasiaGracia</image:caption><image:title>TPAnastasiaGracia300x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Digo-cropped-600x600.png</image:loc><image:caption>TPDigocropped600x600</image:caption><image:title>TPDigocropped600x600</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>BestDataCollectionFinalistMarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMBestDataCollection216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2020</image:caption><image:title>WIMAOTYcrop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Zulfitriani-Oktaria_300x300.jpg</image:loc><image:caption>ZulfitrianiOktaria</image:caption><image:title>TPZulfitrianiOktaria300x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>QuirksSupplieroftheYearKadenceInternational</image:caption><image:title>WIMQuirkAwards1881216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>MarketingInteractiveAgencyoftheYearWinnerGold2021</image:caption><image:title>WIMmarketinginteractiveagencyoftheyear2021gold216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-67.png</image:loc><image:caption>Sampleforblogpost67</image:caption><image:title>Sampleforblogpost67</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-21.png</image:loc><image:caption>CopyofSampleforblogpost21</image:caption><image:title>CopyofSampleforblogpost21</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WIBrandAndAdvertising</image:caption><image:title>WIBrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-5-392x178.png</image:loc><image:caption>WLunilever35392x178</image:caption><image:title>WLunilever35392x178</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURAInnovationoftheYearaward</image:caption><image:title>WIMFinalistlogoLARGE216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Dadang-Stiawan_300x300.jpg</image:loc><image:caption>DadangStiawan</image:caption><image:title>TPDadangStiawan300x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLdiscoverchannellogo392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>ConductingOnlineResearchinAsia2</image:caption><image:title>WIMConductingOnlineResearchinAsia2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2021</image:caption><image:title>WIMAOTYMR1216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogosvg392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>MarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMmrsoppies216x216</image:title></image:image><lastmod>2025-11-03</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/participant-recruitment-in-market-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-4-1024x535-Sep-19-2025-08-21-44-5959-PM.png</image:loc><image:caption>141024x535Sep1920250821445959PM</image:caption><image:title>141024x535Sep1920250821445959PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled-2.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled2</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-957861232-2.jpg</image:loc><image:caption>GettyImages9578612322</image:caption><image:title>GettyImages9578612322</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-future-of-the-home-gym-2-1024x535-Sep-19-2025-08-22-16-8618-PM.png</image:loc><image:caption>Thefutureofthehomegym21024x535Sep1920250822168618PM</image:caption><image:title>Thefutureofthehomegym21024x535Sep1920250822168618PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1780092404-1-1.jpg</image:loc><image:caption>GettyImages178009240411</image:caption><image:title>GettyImages178009240411</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200604-08empty-concrete-tunnel-through-mosque-1007431-1.jpg</image:loc><image:caption>2020060408emptyconcretetunnelthroughmosque10074311</image:caption><image:title>2020060408emptyconcretetunnelthroughmosque10074311</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><lastmod>2025-10-21</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/balancing-data-and-human-analysis-the-key-to-driving-successful-marketing-strategies/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972-2.jpg</image:loc><image:caption>GettyImages9101449722</image:caption><image:title>GettyImages9101449722</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/9-1-1024x535-3.png</image:loc><image:caption>911024x5353</image:caption><image:title>911024x5353</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-4-1024x535-Sep-19-2025-03-39-23-4100-PM.png</image:loc><image:caption>141024x535Sep1920250339234100PM</image:caption><image:title>141024x535Sep1920250339234100PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/thisisengineering-raeng-DbLlKd8u2Rw-unsplash-scaled-1.jpg</image:loc><image:caption>thisisengineeringraengDbLlKd8u2Rwunsplashscaled1</image:caption><image:title>thisisengineeringraengDbLlKd8u2Rwunsplashscaled1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Screen-Shot-2023-03-17-at-1_28_33-PM-1.png</image:loc><image:caption>ScreenShot20230317at12833PM1</image:caption><image:title>ScreenShot20230317at12833PM1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><lastmod>2026-01-30</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-real-cost-of-poor-customer-service/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-3-1024x535.png</image:loc><image:caption>Submityourmarketresearchbrief</image:caption><image:title>submitaresearchbrief31024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20190522-02Q2_PZ6AO2tjZO4Q32mD4Iw-scaled-1.jpg</image:loc><image:caption>2019052202Q2PZ6AO2tjZO4Q32mD4Iwscaled1</image:caption><image:title>2019052202Q2PZ6AO2tjZO4Q32mD4Iwscaled1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post--1.png</image:loc><image:caption>Sampleforblogpost1</image:caption><image:title>Sampleforblogpost1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-Modern-Plate-1-1024x535.png</image:loc><image:caption>globaldiningtrends</image:caption><image:title>TheModernPlate11024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Screen-Shot-2024-10-24-at-11_53_14-AM-1.png</image:loc><image:caption>ScreenShot20241024at115314AM1</image:caption><image:title>ScreenShot20241024at115314AM1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-43-1.png</image:loc><image:caption>CopyofSampleforblogpost431</image:caption><image:title>CopyofSampleforblogpost431</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2220539132.jpg</image:loc><image:caption>GettyImages2220539132</image:caption><image:title>GettyImages2220539132</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><lastmod>2025-10-28</lastmod></url><url><loc>https://kadence.com/knowledge/unlocking-indonesias-healthcare-potential-through-online-pharmacies/</loc><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Featured%20Images/nathan-dumlao-oRKF_ZBJYGM-unsplash-scaled-e1630469828604.jpg</image:loc><image:caption>nathandumlaooRKFZBJYGMunsplashscalede1630469828604</image:caption><image:title>nathandumlaooRKFZBJYGMunsplashscalede1630469828604</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-2-1024x535-Sep-11-2025-08-46-31-4106-PM.png</image:loc><image:caption>downloadagencycredentialsorbrochure21024x535Sep1120250846314106PM</image:caption><image:title>downloadagencycredentialsorbrochure21024x535Sep1120250846314106PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/halodoc-brand-healthcare.png</image:loc><image:caption>halodocbrandhealthcare</image:caption><image:title>halodocbrandhealthcare</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1447360168.jpg</image:loc><image:caption>GettyImages1447360168</image:caption><image:title>GettyImages1447360168</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GoApotik-brand-pharmacy.png</image:loc><image:caption>GoApotikbrandpharmacy</image:caption><image:title>GoApotikbrandpharmacy</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Randy%20Fajrian.jpeg</image:loc><image:caption>RandyFajrian</image:caption><image:title>RandyFajrian</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/About-face_social-media-_About-face-1-04-2-1024x535.png</image:loc><image:caption>beautytrends</image:caption><image:title>AboutfacesocialmediaAboutface10421024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1181405477.jpg</image:loc><image:caption>GettyImages1181405477</image:caption><image:title>GettyImages1181405477</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20191003_Green_brick.jpg</image:loc><image:caption>20191003Greenbrick</image:caption><image:title>20191003Greenbrick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><lastmod>2025-11-07</lastmod></url><url><loc>https://kadence.com/knowledge/the-new-gen-x-influence-economy/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Why%20Gen%20X%20Follows%20Brands%20Online.png</image:loc><image:caption>WhyGenXFollowsBrandsOnline</image:caption><image:title>WhyGenXFollowsBrandsOnline</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1370432427.jpg</image:loc><image:caption>GettyImages1370432427</image:caption><image:title>GettyImages1370432427</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Thailand%20IKEAs%20Come%20Home%20to%20the%20Table%20ad.png</image:loc><image:caption>ThailandIKEAsComeHometotheTablead</image:caption><image:title>ThailandIKEAsComeHometotheTablead</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Why-modern-millennials-love-nostalgia-2-1024x512.png</image:loc><image:caption>Whymodernmillennialslovenostalgia</image:caption><image:title>Whymodernmillennialslovenostalgia21024x512</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2156057713.jpg</image:loc><image:caption>GettyImages2156057713</image:caption><image:title>GettyImages2156057713</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/How%20Gen%20X%20Remembers%20Brands.png</image:loc><image:caption>HowGenXRemembersBrands</image:caption><image:title>HowGenXRemembersBrands</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2220539132.jpg</image:loc><image:caption>GettyImages2220539132</image:caption><image:title>GettyImages2220539132</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-1024x535.png</image:loc><image:caption>Submitaresearchbrief</image:caption><image:title>submitaresearchbrief41024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2207736167.jpg</image:loc><image:caption>GettyImages2207736167</image:caption><image:title>GettyImages2207736167</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/The%20New%20Gen%20X%20Influence%20Economy.png</image:loc><image:caption>TheNewGenXInfluenceEconomy</image:caption><image:title>TheNewGenXInfluenceEconomy</image:title></image:image><lastmod>2025-12-05</lastmod></url><url><loc>https://kadence.com/services-category/insight-activation/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bloomberg_Media_stack_blk-144x45.png</image:loc><image:caption>BloombergMedia</image:caption><image:title>WLBloombergMediastackblk144x45</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_stakeholder-interviews.svg</image:loc><image:caption>WIstakeholderinterviews</image:caption><image:title>WIstakeholderinterviews</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>ashopinTokyoJapan</image:caption><image:title>WIMJapanOffice88x88007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>MarketresearchinAsia</image:caption><image:title>WIMPhilippinesOffice88x88009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>KadenceChina</image:caption><image:title>WIMarticle88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>JapanTokyo</image:caption><image:title>WIMJapanOffice88x88006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogo288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>KadenceIndia</image:caption><image:title>WIMIndiaOffice88x88003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL1200pxSamsungwordmarksvg144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/market-research-us.jpg</image:loc><image:caption>marketresearchus</image:caption><image:title>marketresearchus</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagersplayingsport</image:caption><image:title>WIMgirlsonwhiteredjerseyplayinghandgame1634652720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>KadenceChinaofficeteam</image:caption><image:title>WIMKadenceChina88x88001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogosvg392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WIInsightActivation</image:caption><image:title>WIInsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/Mitsubishi.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_288x83.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars288x83</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WLMarsInclogo2019392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UKoffice</image:caption><image:title>WIMUKOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1068058504.jpg</image:loc><image:caption>GettyImages1068058504</image:caption><image:title>GettyImages1068058504</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>KadenceSingaporeofficeteam</image:caption><image:title>WIMKadenceSingaporeoffice88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>KadenceIndiaofficeteam</image:caption><image:title>WIMIndiaOffice88x88002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>KadenceIndonesiaofficeteam</image:caption><image:title>WIMIndonesiaOffice88x884</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_light-trails-on-highway-at-night-315938-1440x432.jpg</image:loc><image:caption>CarsonHighwayatNight</image:caption><image:title>WIMlighttrailsonhighwayatnight3159381440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>KadenceUSAteamphoto</image:caption><image:title>WIMUSOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Screen-Shot-2023-03-17-at-1_28_33-PM.png</image:loc><image:caption>ScreenShot20230317at12833PM</image:caption><image:title>ScreenShot20230317at12833PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>KadenceUKofficeteam</image:caption><image:title>WIMUKOffice88x8813</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-392x126.png</image:loc><image:caption>WLASALOGO2017392x126</image:caption><image:title>WLASALOGO2017392x126</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLdiscoverchannellogo392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/patrick-tomasso-1NTFSnV-KLs-unsplash-scaled.jpg</image:loc><image:caption>patricktomasso1NTFSnVKLsunsplashscaled</image:caption><image:title>patricktomasso1NTFSnVKLsunsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1280px-Mars_Inc_logo_2019_svg-392x112-Sep-26-2025-05-26-59-9262-AM.png</image:loc><image:caption>1280pxMarsInclogo2019svg392x112Sep2620250526599262AM</image:caption><image:title>1280pxMarsInclogo2019svg392x112Sep2620250526599262AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>KadenceThailand</image:caption><image:title>WIMThailandOffice88x8811</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Unilever-food-solutions-300x113.png</image:loc><image:caption>unileverfoodsolutions</image:caption><image:title>WLUnileverfoodsolutions300x113</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_workshops.svg</image:loc><image:caption>WIworkshops</image:caption><image:title>WIworkshops</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-477424223.jpg</image:loc><image:caption>GettyImages477424223</image:caption><image:title>GettyImages477424223</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2182251211.jpg</image:loc><image:caption>GettyImages2182251211</image:caption><image:title>GettyImages2182251211</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Sample%20for%20blog%20post%20%20(3).png</image:loc><image:caption>Sampleforblogpost3</image:caption><image:title>Sampleforblogpost3</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_yoodo_gobear_web_logo-392x133.png</image:loc><image:caption>GoBear</image:caption><image:title>WLyoodogobearweblogo392x133</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-vietnam.png</image:loc><image:caption>KadenceVietnamofficeteam</image:caption><image:title>officevietnam</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIMTestimonials3304x304002</image:caption><image:title>WIMTestimonials3304x304002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-philippines-88x88.jpg</image:loc><image:caption>officephilippines88x88</image:caption><image:title>officephilippines88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Annie-spratt_720x216.jpg</image:loc><image:caption>WIMAnniespratt720x216</image:caption><image:title>WIMAnniespratt720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/WIM_Run-Workshops-Research-Into-Action.png</image:loc><image:caption>Workshopsactivation</image:caption><image:title>WIMRunWorkshopsResearchIntoAction</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Design.svg</image:loc><image:caption>WIDesign</image:caption><image:title>WIDesign</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>KadenceIndonesia</image:caption><image:title>WIMIndonesiaOffice88x885</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-220x240.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi220x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIMTestimonials3903x651001</image:caption><image:title>WIMTestimonials3903x651001</image:title></image:image><lastmod>2025-10-02</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-rising-pet-ownership-and-market-research-reveal-emerging-trends-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/siora-photography-cixohzDpNIo-unsplash-scaled.jpg</image:loc><image:caption>sioraphotographycixohzDpNIounsplashscaled</image:caption><image:title>sioraphotographycixohzDpNIounsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled-2.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled2</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-68-1.png</image:loc><image:caption>CopyofSampleforblogpost681</image:caption><image:title>CopyofSampleforblogpost681</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Pets-Who-Are-Todays-Pet-Parents-1-1024x535-Sep-19-2025-08-17-23-4323-PM.png</image:loc><image:caption>PetsWhoAreTodaysPetParents11024x535Sep1920250817234323PM</image:caption><image:title>PetsWhoAreTodaysPetParents11024x535Sep1920250817234323PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-4-1024x535-Sep-19-2025-07-46-02-7798-PM.png</image:loc><image:caption>downloadagencycredentialsorbrochure41024x535Sep1920250746027798PM</image:caption><image:title>downloadagencycredentialsorbrochure41024x535Sep1920250746027798PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1318673904-1-2.jpg</image:loc><image:caption>GettyImages131867390412</image:caption><image:title>GettyImages131867390412</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><lastmod>2025-10-09</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/brand-analysis-guide/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Cover-1-212x300.png</image:loc><image:caption>Cover1212x300</image:caption><image:title>Cover1212x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Featured%20Images/GettyImages-1336515431-scaled.jpg</image:loc><image:caption>GettyImages1336515431scaled</image:caption><image:title>GettyImages1336515431scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><lastmod>2025-10-01</lastmod></url><url><loc>https://kadence.com/en-us/service/market-entry/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UKoffice</image:caption><image:title>WIMUKOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogosvg392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>KadenceIndonesiaofficeteam</image:caption><image:title>WIMIndonesiaOffice88x884</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/treatwell.png</image:loc><image:caption>treatwell</image:caption><image:title>treatwell</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-15-2.png</image:loc><image:caption>Sampleforblogpost152</image:caption><image:title>Sampleforblogpost152</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>KadenceUKofficeteam</image:caption><image:title>WIMUKOffice88x8813</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-60-1.png</image:loc><image:caption>Sampleforblogpost601</image:caption><image:title>Sampleforblogpost601</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>KadenceVietnam</image:caption><image:title>WIMVietnamOffice15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>BenefitTick</image:caption><image:title>WIiconbenefittick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>KadenceIndonesia</image:caption><image:title>WIMIndonesiaOffice88x885</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432.jpg</image:loc><image:caption>Plug</image:caption><image:title>WIMpaulhanaokaRJkKjLu8I9Iunsplash1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>MarketresearchinAsia</image:caption><image:title>WIMPhilippinesOffice88x88009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Market%20entry_1090x545.jpg</image:loc><image:caption>Marketentry</image:caption><image:title>WIMMarketentry1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premiumhomeappliancesfridgewashingmachine</image:caption><image:title>WIMPremiumhomeappliancesfridgewashingmachine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WLMarsInclogo2019392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Havells_Logo.svg-364x240.png</image:loc><image:caption>Havells</image:caption><image:title>WL1200pxHavellsLogosvg364x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>KadenceUSAteamphoto</image:caption><image:title>WIMUSOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>KadenceIndia</image:caption><image:title>WIMIndiaOffice88x88003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>JapanTokyo</image:caption><image:title>WIMJapanOffice88x88006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>ConductingOnlineResearchinAsia2</image:caption><image:title>WIMConductingOnlineResearchinAsia2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1882487541.jpg</image:loc><image:caption>GettyImages1882487541</image:caption><image:title>GettyImages1882487541</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>KadenceIndiaofficeteam</image:caption><image:title>WIMIndiaOffice88x88002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>KadenceChina</image:caption><image:title>WIMarticle88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>KadenceThailand</image:caption><image:title>WIMThailandOffice88x8811</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>KadenceSingaporeofficeteam</image:caption><image:title>WIMKadenceSingaporeoffice88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>ashopinTokyoJapan</image:caption><image:title>WIMJapanOffice88x88007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIMTestimonials3304x304002</image:caption><image:title>WIMTestimonials3304x304002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>KadenceChinaofficeteam</image:caption><image:title>WIMKadenceChina88x88001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1389263476.jpg</image:loc><image:caption>GettyImages1389263476</image:caption><image:title>GettyImages1389263476</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogo288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>KadencePhilippinesofficeteam</image:caption><image:title>WIMPhilippinesOffice88x88008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLdiscoverchannellogo392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WLBridgestonelogo288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Hairdresser_720x216.jpg</image:loc><image:caption>WIMHairdresser720x216</image:caption><image:title>WIMHairdresser720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2194914514.jpg</image:loc><image:caption>GettyImages2194914514</image:caption><image:title>GettyImages2194914514</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIMTestimonials3903x651001</image:caption><image:title>WIMTestimonials3903x651001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL1200pxSamsungwordmarksvg144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><lastmod>2025-10-28</lastmod></url><url><loc>https://kadence.com/en-us/service/shopper-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>KadenceUKofficeteam</image:caption><image:title>WIMUKOffice88x8813</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogo288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>KadenceChinaofficeteam</image:caption><image:title>WIMKadenceChina88x88001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>KadencePhilippinesofficeteam</image:caption><image:title>WIMPhilippinesOffice88x88008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogosvg392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UKoffice</image:caption><image:title>WIMUKOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Shopper-research_1090x545.jpg</image:loc><image:caption>Shopperresearch</image:caption><image:title>WIMShopperresearch1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>KadenceChina</image:caption><image:title>WIMarticle88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>ashopinTokyoJapan</image:caption><image:title>WIMJapanOffice88x88007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Havells_Logo.svg-364x240.png</image:loc><image:caption>Havells</image:caption><image:title>WL1200pxHavellsLogosvg364x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-2025-02-25T114954_321-1.png</image:loc><image:caption>CopyofSampleforblogpost20250225T1149543211</image:caption><image:title>CopyofSampleforblogpost20250225T1149543211</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1916632006.jpg</image:loc><image:caption>GettyImages1916632006</image:caption><image:title>GettyImages1916632006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432.jpg</image:loc><image:caption>Plug</image:caption><image:title>WIMpaulhanaokaRJkKjLu8I9Iunsplash1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>KadenceSingaporeofficeteam</image:caption><image:title>WIMKadenceSingaporeoffice88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>KadenceThailand</image:caption><image:title>WIMThailandOffice88x8811</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WLBridgestonelogo288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>MarketresearchinAsia</image:caption><image:title>WIMPhilippinesOffice88x88009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLdiscoverchannellogo392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2203911891.jpg</image:loc><image:caption>GettyImages2203911891</image:caption><image:title>GettyImages2203911891</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL1200pxSamsungwordmarksvg144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bloomberg_Media_stack_blk-144x45.png</image:loc><image:caption>BloombergMedia</image:caption><image:title>WLBloombergMediastackblk144x45</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premiumhomeappliancesfridgewashingmachine</image:caption><image:title>WIMPremiumhomeappliancesfridgewashingmachine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIMTestimonials3903x651001</image:caption><image:title>WIMTestimonials3903x651001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2089465288.jpg</image:loc><image:caption>GettyImages2089465288</image:caption><image:title>GettyImages2089465288</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1659755173.jpg</image:loc><image:caption>GettyImages1659755173</image:caption><image:title>GettyImages1659755173</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Asahi_logo.svg-144x56.png</image:loc><image:caption>Asahi</image:caption><image:title>WLAsahilogosvg144x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>KadenceVietnam</image:caption><image:title>WIMVietnamOffice15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>KadenceUSAteamphoto</image:caption><image:title>WIMUSOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>KadenceIndiaofficeteam</image:caption><image:title>WIMIndiaOffice88x88002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>KadenceIndonesiaofficeteam</image:caption><image:title>WIMIndonesiaOffice88x884</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>BenefitTick</image:caption><image:title>WIiconbenefittick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_adam-wilson-I2f5BbeXPVY-unsplash-scaled-720x216.jpg</image:loc><image:caption>WIMadamwilsonI2f5BbeXPVYunsplashscaled720x216</image:caption><image:title>WIMadamwilsonI2f5BbeXPVYunsplashscaled720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>KadenceIndia</image:caption><image:title>WIMIndiaOffice88x88003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WLMarsInclogo2019392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIMTestimonials3304x304002</image:caption><image:title>WIMTestimonials3304x304002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>KadenceIndonesia</image:caption><image:title>WIMIndonesiaOffice88x885</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>ConductingOnlineResearchinAsia2</image:caption><image:title>WIMConductingOnlineResearchinAsia2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>JapanTokyo</image:caption><image:title>WIMJapanOffice88x88006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><lastmod>2025-09-27</lastmod></url><url><loc>https://kadence.com/knowledge/biometrics-in-market-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535.png</image:loc><image:caption>submityourbrief</image:caption><image:title>submitaresearchbrief21024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1139733438-scaled.jpg</image:loc><image:caption>GettyImages1139733438scaled</image:caption><image:title>GettyImages1139733438scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages1162094164scaled</image:caption><image:title>GettyImages1162094164scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-72-1.png</image:loc><image:caption>Sampleforblogpost721</image:caption><image:title>Sampleforblogpost721</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972.jpg</image:loc><image:caption>GettyImages910144972</image:caption><image:title>GettyImages910144972</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Trend-5-Learn-about-the-growing-trend-of-sustainable-entertainment-1024x512.png</image:loc><image:caption>entertainmentmediatrends</image:caption><image:title>Trend5Learnaboutthegrowingtrendofsustainableentertainment1024x512</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><lastmod>2026-01-30</lastmod></url><url><loc>https://kadence.com/knowledge/understanding-gen-z-insights-into-the-newest-consumer-market/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Fabletics.png</image:loc><image:caption>Fabletics</image:caption><image:title>Fabletics</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Grab.png</image:loc><image:caption>Grab</image:caption><image:title>Grab</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Depop.png</image:loc><image:caption>Depop</image:caption><image:title>Depop</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Greggs.png</image:loc><image:caption>Greggs</image:caption><image:title>Greggs</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Glossier-Feeling-Like-campaign.png</image:loc><image:caption>GlossierFeelingLikecampaign</image:caption><image:title>GlossierFeelingLikecampaign</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-84.png</image:loc><image:caption>Sampleforblogpost84</image:caption><image:title>Sampleforblogpost84</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/McDonalds-2.png</image:loc><image:caption>McDonalds2</image:caption><image:title>McDonalds2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1327163560.jpg</image:loc><image:caption>GettyImages1327163560</image:caption><image:title>GettyImages1327163560</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-4-07-1-1024x536-Sep-16-2025-10-16-23-4298-AM.png</image:loc><image:caption>GENZGenZ40711024x536Sep1620251016234298AM</image:caption><image:title>GENZGenZ40711024x536Sep1620251016234298AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Lays.png</image:loc><image:caption>Lays</image:caption><image:title>Lays</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Zomato.png</image:loc><image:caption>Zomato</image:caption><image:title>Zomato</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2185776283.jpg</image:loc><image:caption>GettyImages2185776283</image:caption><image:title>GettyImages2185776283</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Pepsi-bring-happiness-home.png</image:loc><image:caption>Pepsibringhappinesshome</image:caption><image:title>Pepsibringhappinesshome</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Nike-you-cant-stop-us.png</image:loc><image:caption>Nikeyoucantstopus</image:caption><image:title>Nikeyoucantstopus</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Taco-Bell.png</image:loc><image:caption>TacoBell</image:caption><image:title>TacoBell</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><lastmod>2025-09-19</lastmod></url><url><loc>https://kadence.com/en-us/office/careers-at-kadence-united-kingdom/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Cindi-Collet-600x600.jpg</image:loc><image:caption>TPCindiCollet600x600</image:caption><image:title>TPCindiCollet600x600</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-UK-team.jpg</image:loc><image:caption>KadenceUKteam</image:caption><image:title>WIMKadenceUKteam</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Bianca-Abulafia-600x600.jpg</image:loc><image:caption>TPBiancaAbulafia600x600</image:caption><image:title>TPBiancaAbulafia600x600</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_kadence-team-culture-uk.jpg</image:loc><image:caption>WIMkadenceteamcultureuk</image:caption><image:title>WIMkadenceteamcultureuk</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Curious_88x88.png</image:loc><image:caption>WICurious88x88</image:caption><image:title>WICurious88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_kadence-uk.jpg</image:loc><image:caption>WIMkadenceuk</image:caption><image:title>WIMkadenceuk</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/Katrin-Scheibert.png</image:loc><image:caption>KatrinScheibert</image:caption><image:title>KatrinScheibert</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/Ben.jpg</image:loc><image:caption>Ben</image:caption><image:title>Ben</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_careers_Teams_006.jpg</image:loc><image:caption>WIMcareersTeams006</image:caption><image:title>WIMcareersTeams006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/Leslee-Frost.jpg</image:loc><image:caption>LesleeFrost</image:caption><image:title>LesleeFrost</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_kadence-uk-team1.jpg</image:loc><image:caption>WIMkadenceukteam1</image:caption><image:title>WIMkadenceukteam1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1347665170-scaled.jpg</image:loc><image:caption>GettyImages1347665170scaled</image:caption><image:title>GettyImages1347665170scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Rupert-Sinclair-300x300.jpg</image:loc><image:caption>RupertSinclair</image:caption><image:title>TPRupertSinclair300x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/Amy-Lo-300x300.png</image:loc><image:caption>AmyLo</image:caption><image:title>AmyLo300x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Dependable_88x88.png</image:loc><image:caption>WIDependable88x88</image:caption><image:title>WIDependable88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/James.jpg</image:loc><image:caption>James</image:caption><image:title>James</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_kadence-uk-team.jpg</image:loc><image:caption>WIMkadenceukteam</image:caption><image:title>WIMkadenceukteam</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Agile_88x88.png</image:loc><image:caption>WIAgile88x88</image:caption><image:title>WIAgile88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/Mei-Anne.jpg</image:loc><image:caption>MeiAnne</image:caption><image:title>MeiAnne</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Futurists_88x88.png</image:loc><image:caption>WIFuturists88x88</image:caption><image:title>WIFuturists88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Genuine88x88.png</image:loc><image:caption>WIGenuine88x88</image:caption><image:title>WIGenuine88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_kadence-uk1.jpg</image:loc><image:caption>WIMkadenceuk1</image:caption><image:title>WIMkadenceuk1</image:title></image:image><lastmod>2025-11-03</lastmod></url><url><loc>https://kadence.com/en-us/case-study/understanding-the-shift-in-business-decision-makers-priorities-as-they-enter-a-new-normal-with-bloomberg/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:caption><image:title>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Case%20Studies/11th%20page%20hero%20sec.jpg</image:loc><image:caption>11thpageherosec</image:caption><image:title>11thpageherosec</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/bloomberg%20logo.png</image:loc><image:caption>bloomberglogo</image:caption><image:title>bloomberglogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/WIM_Run-Workshops-Research-Into-Action.png</image:loc><image:caption>Workshopsactivation</image:caption><image:title>WIMRunWorkshopsResearchIntoAction</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><lastmod>2025-10-01</lastmod></url><url><loc>https://kadence.com/en-us/case-study/harnessing-blockchain-technology-in-market-research-with-unilever-food-solutions/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Case%20Studies/9th%20page%20hero%20sec.jpg</image:loc><image:caption>9thpageherosec</image:caption><image:title>9thpageherosec</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/WIM_Run-Workshops-Research-Into-Action.png</image:loc><image:caption>Workshopsactivation</image:caption><image:title>WIMRunWorkshopsResearchIntoAction</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/icon_unilever.png</image:loc><image:caption>iconunilever</image:caption><image:title>iconunilever</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><lastmod>2025-10-01</lastmod></url><url><loc>https://kadence.com/office/market-research-agency-columbus</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>KadenceteamcollectingAgencyoftheYearaward</image:caption><image:title>WIMJOE43941216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WIBrandAndAdvertising</image:caption><image:title>WIBrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIMchuttersnapmfo1E7omzkunsplash720x216</image:caption><image:title>WIMchuttersnapmfo1E7omzkunsplash720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagersplayingsport</image:caption><image:title>WIMgirlsonwhiteredjerseyplayinghandgame1634652720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wallstreetjournal-logo-217x120.png</image:loc><image:caption>wallstreetjournallogo217x120</image:caption><image:title>wallstreetjournallogo217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>MarketingInteractiveAgencyoftheYearWinnerGold2021</image:caption><image:title>WIMmarketinginteractiveagencyoftheyear2021gold216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIMedwardheuKyzXEc2ksunsplash1814x372</image:caption><image:title>WIMedwardheuKyzXEc2ksunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WIProductDevelopment</image:caption><image:title>WIProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2021</image:caption><image:title>WIMAOTYMR1216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2020</image:caption><image:title>WIMAOTYcrop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WIFieldworkServices</image:caption><image:title>WIFieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>KadenceInternationalisHighlyCommendedforGlobalAgencyofTheYear</image:caption><image:title>WIMGlobalAgencycop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WLASALOGO2017144x46</image:caption><image:title>WLASALOGO2017144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WHanastasiadulgierQboRVYU6sfQunsplash12180x1090</image:caption><image:title>WHanastasiadulgierQboRVYU6sfQunsplash12180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>MarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMmrsoppies216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WICustomerAndMarket</image:caption><image:title>WICustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WIInsightActivation</image:caption><image:title>WIInsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090.jpg</image:loc><image:caption>WHshanelahiDDiLYtF88wunsplashscaled2180x1090</image:caption><image:title>WHshanelahiDDiLYtF88wunsplashscaled2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ESOMAR-Congress-2023-Winner-216x216.jpg</image:loc><image:caption>WIMESOMARCongress2023Winner216x216</image:caption><image:title>WIMESOMARCongress2023Winner216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>QuirksSupplieroftheYearKadenceInternational</image:caption><image:title>WIMQuirkAwards1881216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>KadenceInternationalMarketResearchAgencyoftheYearSingapore</image:caption><image:title>WIMOptimizedimage131216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRSOpperationsAwardsTrophy</image:caption><image:title>WIPmrsoppies2216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611.jpg</image:loc><image:caption>WHclaybankshwLAI5lRhdMunsplash1e1614876480611</image:caption><image:title>WHclaybankshwLAI5lRhdMunsplash1e1614876480611</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURAInnovationoftheYearaward</image:caption><image:title>WIMFinalistlogoLARGE216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:caption><image:title>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:caption><image:title>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090.jpg</image:loc><image:caption>WIMphotoofpeopleleaningonwoodentable31846142180x1090</image:caption><image:title>WIMphotoofpeopleleaningonwoodentable31846142180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wallstreetjournallogo</image:caption><image:title>wallstreetjournallogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>BestDataCollectionFinalistMarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMBestDataCollection216x216</image:title></image:image><lastmod>2026-03-19</lastmod></url><url><loc>https://kadence.com/knowledge/balancing-relevance-and-consistency-in-international-brand-campaigns/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-1024x535.png</image:loc><image:caption>Submitaresearchbrief</image:caption><image:title>submitaresearchbrief41024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-493553442.jpg</image:loc><image:caption>GettyImages493553442</image:caption><image:title>GettyImages493553442</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Trend-1-Discover-why-consumers-are-shifting-to-all-in-one-hubs-1024x512.png</image:loc><image:caption>Trend1Discoverwhyconsumersareshiftingtoallinonehubs1024x512</image:caption><image:title>Trend1Discoverwhyconsumersareshiftingtoallinonehubs1024x512</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1.jpg</image:loc><image:caption>20200129Header1</image:caption><image:title>20200129Header1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Banner-for-Internet-studies-11.png</image:loc><image:caption>BannerforInternetstudies11</image:caption><image:title>BannerforInternetstudies11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20190522-02Q2_PZ6AO2tjZO4Q32mD4Iw-scaled.jpg</image:loc><image:caption>2019052202Q2PZ6AO2tjZO4Q32mD4Iwscaled</image:caption><image:title>2019052202Q2PZ6AO2tjZO4Q32mD4Iwscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><lastmod>2025-10-23</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-to-use-consumer-behavior-to-drive-customer-action-and-loyalty/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-11-3.png</image:loc><image:caption>CopyofSampleforblogpost113</image:caption><image:title>CopyofSampleforblogpost113</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1219583078-2.jpg</image:loc><image:caption>GettyImages12195830782</image:caption><image:title>GettyImages12195830782</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2220539132.jpg</image:loc><image:caption>GettyImages2220539132</image:caption><image:title>GettyImages2220539132</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1188089387-e1664500156750-2.jpg</image:loc><image:caption>GettyImages1188089387e16645001567502</image:caption><image:title>GettyImages1188089387e16645001567502</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><lastmod>2025-09-30</lastmod></url><url><loc>https://kadence.com/en-us/office/market-research-agency-chicago</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wallstreetjournallogo</image:caption><image:title>wallstreetjournallogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>MarketingInteractiveAgencyoftheYearWinnerGold2021</image:caption><image:title>WIMmarketinginteractiveagencyoftheyear2021gold216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WHanastasiadulgierQboRVYU6sfQunsplash12180x1090</image:caption><image:title>WHanastasiadulgierQboRVYU6sfQunsplash12180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:caption><image:title>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:caption><image:title>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>QuirksSupplieroftheYearKadenceInternational</image:caption><image:title>WIMQuirkAwards1881216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagersplayingsport</image:caption><image:title>WIMgirlsonwhiteredjerseyplayinghandgame1634652720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611.jpg</image:loc><image:caption>WHclaybankshwLAI5lRhdMunsplash1e1614876480611</image:caption><image:title>WHclaybankshwLAI5lRhdMunsplash1e1614876480611</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ESOMAR-Congress-2023-Winner-216x216.jpg</image:loc><image:caption>WIMESOMARCongress2023Winner216x216</image:caption><image:title>WIMESOMARCongress2023Winner216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>KadenceInternationalMarketResearchAgencyoftheYearSingapore</image:caption><image:title>WIMOptimizedimage131216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIMedwardheuKyzXEc2ksunsplash1814x372</image:caption><image:title>WIMedwardheuKyzXEc2ksunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIMchuttersnapmfo1E7omzkunsplash720x216</image:caption><image:title>WIMchuttersnapmfo1E7omzkunsplash720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WIProductDevelopment</image:caption><image:title>WIProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WIInsightActivation</image:caption><image:title>WIInsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2021</image:caption><image:title>WIMAOTYMR1216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2020</image:caption><image:title>WIMAOTYcrop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>KadenceteamcollectingAgencyoftheYearaward</image:caption><image:title>WIMJOE43941216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WLASALOGO2017144x46</image:caption><image:title>WLASALOGO2017144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>BestDataCollectionFinalistMarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMBestDataCollection216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090.jpg</image:loc><image:caption>WIMphotoofpeopleleaningonwoodentable31846142180x1090</image:caption><image:title>WIMphotoofpeopleleaningonwoodentable31846142180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRSOpperationsAwardsTrophy</image:caption><image:title>WIPmrsoppies2216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WICustomerAndMarket</image:caption><image:title>WICustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wallstreetjournal-logo-217x120.png</image:loc><image:caption>wallstreetjournallogo217x120</image:caption><image:title>wallstreetjournallogo217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>MarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMmrsoppies216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURAInnovationoftheYearaward</image:caption><image:title>WIMFinalistlogoLARGE216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WIBrandAndAdvertising</image:caption><image:title>WIBrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>KadenceInternationalisHighlyCommendedforGlobalAgencyofTheYear</image:caption><image:title>WIMGlobalAgencycop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090.jpg</image:loc><image:caption>WHshanelahiDDiLYtF88wunsplashscaled2180x1090</image:caption><image:title>WHshanelahiDDiLYtF88wunsplashscaled2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WIFieldworkServices</image:caption><image:title>WIFieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><lastmod>2026-02-25</lastmod></url><url><loc>https://kadence.com/knowledge/turning-data-into-delight-the-role-of-market-research-in-satisfying-customers/</loc><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2220539132.jpg</image:loc><image:caption>GettyImages2220539132</image:caption><image:title>GettyImages2220539132</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-14.png</image:loc><image:caption>Sampleforblogpost14</image:caption><image:title>Sampleforblogpost14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-12.png</image:loc><image:caption>CopyofSampleforblogpost12</image:caption><image:title>CopyofSampleforblogpost12</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/6-16-1024x535-Sep-16-2025-08-59-54-7723-AM.png</image:loc><image:caption>6161024x535Sep1620250859547723AM</image:caption><image:title>6161024x535Sep1620250859547723AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Consumers-are-taking-control-of-their-well-being-with-wearable-tech_-3-1-1024x535-2.png</image:loc><image:caption>Consumersaretakingcontroloftheirwellbeingwithwearabletech311024x5352</image:caption><image:title>Consumersaretakingcontroloftheirwellbeingwithwearabletech311024x5352</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2089465288.jpg</image:loc><image:caption>GettyImages2089465288</image:caption><image:title>GettyImages2089465288</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><lastmod>2025-09-19</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/capitalizing-on-the-urban-mobility-opportunity-the-essential-report/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/michael-discenza-7yLREGwprYo-unsplash-scaled.jpg</image:loc><image:caption>michaeldiscenza7yLREGwprYounsplashscaled</image:caption><image:title>michaeldiscenza7yLREGwprYounsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/UM-small-223x300.png</image:loc><image:caption>UMsmall223x300</image:caption><image:title>UMsmall223x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><lastmod>2025-10-07</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/marketing-in-china-a-tale-of-regions-urbanism-and-unique-consumerism/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1-1.jpg</image:loc><image:caption>20200129Header11</image:caption><image:title>20200129Header11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1219583078-2.jpg</image:loc><image:caption>GettyImages12195830782</image:caption><image:title>GettyImages12195830782</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20191003_Green_brick.jpg</image:loc><image:caption>20191003Greenbrick</image:caption><image:title>20191003Greenbrick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-4-1024x535-Sep-19-2025-05-22-16-9560-PM.png</image:loc><image:caption>141024x535Sep1920250522169560PM</image:caption><image:title>141024x535Sep1920250522169560PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-2-4.png</image:loc><image:caption>CopyofSampleforblogpost24</image:caption><image:title>CopyofSampleforblogpost24</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/About-face_social-media-_About-face-1-04-2-1024x535-Sep-19-2025-05-27-36-7609-PM.png</image:loc><image:caption>AboutfacesocialmediaAboutface10421024x535Sep1920250527367609PM</image:caption><image:title>AboutfacesocialmediaAboutface10421024x535Sep1920250527367609PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><lastmod>2025-09-29</lastmod></url><url><loc>https://kadence.com/knowledge/ux-vs-cx-research-whats-the-difference/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20190522-02Q2_PZ6AO2tjZO4Q32mD4Iw-scaled.jpg</image:loc><image:caption>2019052202Q2PZ6AO2tjZO4Q32mD4Iwscaled</image:caption><image:title>2019052202Q2PZ6AO2tjZO4Q32mD4Iwscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2220539132.jpg</image:loc><image:caption>GettyImages2220539132</image:caption><image:title>GettyImages2220539132</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1.jpg</image:loc><image:caption>20200129Header1</image:caption><image:title>20200129Header1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-2-2.png</image:loc><image:caption>122</image:caption><image:title>122</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/UX.png</image:loc><image:caption>UX</image:caption><image:title>UX</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/2-1.png</image:loc><image:caption>21</image:caption><image:title>21</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><lastmod>2025-09-19</lastmod></url><url><loc>https://kadence.com/en-us/office/market-research-agency-boston</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wallstreetjournal-logo-217x120.png</image:loc><image:caption>wallstreetjournallogo217x120</image:caption><image:title>wallstreetjournallogo217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611.jpg</image:loc><image:caption>WHclaybankshwLAI5lRhdMunsplash1e1614876480611</image:caption><image:title>WHclaybankshwLAI5lRhdMunsplash1e1614876480611</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WIProductDevelopment</image:caption><image:title>WIProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIMchuttersnapmfo1E7omzkunsplash720x216</image:caption><image:title>WIMchuttersnapmfo1E7omzkunsplash720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:caption><image:title>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WIBrandAndAdvertising</image:caption><image:title>WIBrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WIFieldworkServices</image:caption><image:title>WIFieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>KadenceteamcollectingAgencyoftheYearaward</image:caption><image:title>WIMJOE43941216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>MarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMmrsoppies216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagersplayingsport</image:caption><image:title>WIMgirlsonwhiteredjerseyplayinghandgame1634652720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WHanastasiadulgierQboRVYU6sfQunsplash12180x1090</image:caption><image:title>WHanastasiadulgierQboRVYU6sfQunsplash12180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>QuirksSupplieroftheYearKadenceInternational</image:caption><image:title>WIMQuirkAwards1881216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:caption><image:title>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wallstreetjournallogo</image:caption><image:title>wallstreetjournallogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRSOpperationsAwardsTrophy</image:caption><image:title>WIPmrsoppies2216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>MarketingInteractiveAgencyoftheYearWinnerGold2021</image:caption><image:title>WIMmarketinginteractiveagencyoftheyear2021gold216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WLASALOGO2017144x46</image:caption><image:title>WLASALOGO2017144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090.jpg</image:loc><image:caption>WHshanelahiDDiLYtF88wunsplashscaled2180x1090</image:caption><image:title>WHshanelahiDDiLYtF88wunsplashscaled2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WICustomerAndMarket</image:caption><image:title>WICustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2020</image:caption><image:title>WIMAOTYcrop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090.jpg</image:loc><image:caption>WIMphotoofpeopleleaningonwoodentable31846142180x1090</image:caption><image:title>WIMphotoofpeopleleaningonwoodentable31846142180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIMedwardheuKyzXEc2ksunsplash1814x372</image:caption><image:title>WIMedwardheuKyzXEc2ksunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WIInsightActivation</image:caption><image:title>WIInsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>KadenceInternationalisHighlyCommendedforGlobalAgencyofTheYear</image:caption><image:title>WIMGlobalAgencycop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>KadenceInternationalMarketResearchAgencyoftheYearSingapore</image:caption><image:title>WIMOptimizedimage131216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2021</image:caption><image:title>WIMAOTYMR1216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>BestDataCollectionFinalistMarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMBestDataCollection216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ESOMAR-Congress-2023-Winner-216x216.jpg</image:loc><image:caption>WIMESOMARCongress2023Winner216x216</image:caption><image:title>WIMESOMARCongress2023Winner216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURAInnovationoftheYearaward</image:caption><image:title>WIMFinalistlogoLARGE216x216</image:title></image:image><lastmod>2026-03-02</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/unlocking-the-potential-for-foreign-direct-investment-in-the-philippines/</loc><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1181405477.jpg</image:loc><image:caption>GettyImages1181405477</image:caption><image:title>GettyImages1181405477</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/siora-photography-cixohzDpNIo-unsplash-scaled.jpg</image:loc><image:caption>sioraphotographycixohzDpNIounsplashscaled</image:caption><image:title>sioraphotographycixohzDpNIounsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1092423872-scaled-1.jpg</image:loc><image:caption>GettyImages1092423872scaled1</image:caption><image:title>GettyImages1092423872scaled1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><lastmod>2025-09-24</lastmod></url><url><loc>https://kadence.com/knowledge/a-practical-guide-to-inclusive-market-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-2-1024x535-Sep-1-1-1.png</image:loc><image:caption>submitaresearchbrief21024x535Sep111</image:caption><image:title>submitaresearchbrief21024x535Sep111</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1288712636.jpg</image:loc><image:caption>GettyImages1288712636</image:caption><image:title>GettyImages1288712636</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Images/No%20Time%20for%20Hype%20%E2%80%94%20Gen%20X%20Wants%20Results-%20West.png</image:loc><image:caption>NoTimeforHypeGenXWantsResultsWest</image:caption><image:title>NoTimeforHypeGenXWantsResultsWest</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972.jpg</image:loc><image:caption>GettyImages910144972</image:caption><image:title>GettyImages910144972</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/CHOSENkelli-mcclintock-GopRYASfsOc-unsplash-scaled-500x500.jpg</image:loc><image:caption>CHOSENkellimcclintockGopRYASfsOcunsplashscaled500x500</image:caption><image:title>CHOSENkellimcclintockGopRYASfsOcunsplashscaled500x500</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages1162094164scaled</image:caption><image:title>GettyImages1162094164scaled</image:title></image:image><lastmod>2026-01-28</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-autonomous-vehicles-are-redefining-global-mobility/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-25-2.png</image:loc><image:caption>CopyofSampleforblogpost252</image:caption><image:title>CopyofSampleforblogpost252</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1305487364-1-1.jpg</image:loc><image:caption>GettyImages130548736411</image:caption><image:title>GettyImages130548736411</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1307361584-1.jpg</image:loc><image:caption>GettyImages13073615841</image:caption><image:title>GettyImages13073615841</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-94-2.png</image:loc><image:caption>Sampleforblogpost942</image:caption><image:title>Sampleforblogpost942</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Green-Wave-1-1024x535-Sep-19-2025-07-13-52-9318-PM.png</image:loc><image:caption>GreenWave11024x535Sep1920250713529318PM</image:caption><image:title>GreenWave11024x535Sep1920250713529318PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-1024x535.png</image:loc><image:caption>Submitaresearchbrief</image:caption><image:title>submitaresearchbrief41024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><lastmod>2025-10-23</lastmod></url><url><loc>https://kadence.com/ja/sector/b2b/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_wallstreetjournal-logo-217x120.png</image:loc><image:caption>WSJ</image:caption><image:title>WLwallstreetjournallogo217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Hairdresser-1440x432.jpg</image:loc><image:caption>WIMHairdresser1440x432</image:caption><image:title>WIMHairdresser1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>QuirksSupplieroftheYearKadenceInternational</image:caption><image:title>WIMQuirkAwards1881216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>KadenceUKofficeteam</image:caption><image:title>WIMUKOffice88x8813</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_MarketUnderstanding.svg</image:loc><image:caption>WIMarketUnderstanding</image:caption><image:title>WIMarketUnderstanding</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>KadenceIndia</image:caption><image:title>WIMIndiaOffice88x88003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>KadenceIndonesiaofficeteam</image:caption><image:title>WIMIndonesiaOffice88x884</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:caption><image:title>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>KadenceThailand</image:caption><image:title>WIMThailandOffice88x8811</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wallstreetjournallogo</image:caption><image:title>wallstreetjournallogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Business-to-Business-1090x545.png</image:loc><image:caption>WIMBusinesstoBusiness1090x545</image:caption><image:title>WIMBusinesstoBusiness1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/mike-kononov-lFv0V3_2H6s-unsplash-scaled-1440x432.jpg</image:loc><image:caption>mikekononovlFv0V32H6sunsplashscaled1440x432</image:caption><image:title>mikekononovlFv0V32H6sunsplashscaled1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>JapanTokyo</image:caption><image:title>WIMJapanOffice88x88006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WI_Bloomberg_Media_300x94.jpg</image:loc><image:caption>BloombergMedia</image:caption><image:title>WIBloombergMedia300x94</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>KadenceSingaporeofficeteam</image:caption><image:title>WIMKadenceSingaporeoffice88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>KadenceChinaofficeteam</image:caption><image:title>WIMKadenceChina88x88001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>KadenceChina</image:caption><image:title>WIMarticle88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIMTestimonials3903x651001</image:caption><image:title>WIMTestimonials3903x651001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>KadenceIndonesia</image:caption><image:title>WIMIndonesiaOffice88x885</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2020</image:caption><image:title>WIMAOTYcrop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogo288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLdiscoverchannellogo392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UKoffice</image:caption><image:title>WIMUKOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_yoodo_gobear_web_logo-392x133.png</image:loc><image:caption>GoBear</image:caption><image:title>WLyoodogobearweblogo392x133</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>KadenceIndiaofficeteam</image:caption><image:title>WIMIndiaOffice88x88002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRSOpperationsAwardsTrophy</image:caption><image:title>WIPmrsoppies2216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/treatwell.png</image:loc><image:caption>treatwell</image:caption><image:title>treatwell</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_EllieTehrani_300x300.jpg</image:loc><image:caption>EllieTehrani</image:caption><image:title>TPEllieTehrani300x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>MarketresearchinAsia</image:caption><image:title>WIMPhilippinesOffice88x88009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>KadencePhilippinesofficeteam</image:caption><image:title>WIMPhilippinesOffice88x88008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>KadenceInternationalisHighlyCommendedforGlobalAgencyofTheYear</image:caption><image:title>WIMGlobalAgencycop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/bloomberg%20logo.png</image:loc><image:caption>bloomberglogo</image:caption><image:title>bloomberglogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL1200pxSamsungwordmarksvg144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>KadenceInternationalMarketResearchAgencyoftheYearSingapore</image:caption><image:title>WIMOptimizedimage131216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>KadenceUSAteamphoto</image:caption><image:title>WIMUSOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_annie-spratt-0cPSKUEANqU-unsplash-1440x432.jpg</image:loc><image:caption>WIManniespratt0cPSKUEANqUunsplash1440x432</image:caption><image:title>WIManniespratt0cPSKUEANqUunsplash1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIMTestimonials3304x304002</image:caption><image:title>WIMTestimonials3304x304002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>ConductingOnlineResearchinAsia2</image:caption><image:title>WIMConductingOnlineResearchinAsia2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerUnderstanding.svg</image:loc><image:caption>WICustomerUnderstanding</image:caption><image:title>WICustomerUnderstanding</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_B2B-Sector-46x46.png</image:loc><image:caption>ICB2BSector46x46</image:caption><image:title>ICB2BSector46x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>ashopinTokyoJapan</image:caption><image:title>WIMJapanOffice88x88007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WLMarsInclogo2019392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>BestDataCollectionFinalistMarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMBestDataCollection216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>KadenceVietnam</image:caption><image:title>WIMVietnamOffice15</image:title></image:image><lastmod>2025-10-03</lastmod></url><url><loc>https://kadence.com/knowledge/unlocking-growth-in-the-philippine-insurance-sector/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/General-The-Future-of-Finance-1-1024x535.png</image:loc><image:caption>fintechreport</image:caption><image:title>GeneralTheFutureofFinance11024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Iris%20Lorenzo.jpg</image:loc><image:caption>IrisLorenzo</image:caption><image:title>IrisLorenzo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-3-1024x535.png</image:loc><image:caption>Submityourmarketresearchbrief</image:caption><image:title>submitaresearchbrief31024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1321462048-1.jpg</image:loc><image:caption>GettyImages13214620481</image:caption><image:title>GettyImages13214620481</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1181405477.jpg</image:loc><image:caption>GettyImages1181405477</image:caption><image:title>GettyImages1181405477</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-23.png</image:loc><image:caption>CopyofSampleforblogpost23</image:caption><image:title>CopyofSampleforblogpost23</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Singlife%20and%20GCash%20Partnership%20brand%20case%20study.jpg</image:loc><image:caption>SinglifeandGCashPartnershipbrandcasestudy</image:caption><image:title>SinglifeandGCashPartnershipbrandcasestudy</image:title></image:image><lastmod>2025-10-28</lastmod></url><url><loc>https://kadence.com/knowledge/targeting-the-growing-urban-consumer-market-in-india-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-81.png</image:loc><image:caption>CopyofSampleforblogpost81</image:caption><image:title>CopyofSampleforblogpost81</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/General-4-1024x512-2.png</image:loc><image:caption>General41024x5122</image:caption><image:title>General41024x5122</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-82.png</image:loc><image:caption>CopyofSampleforblogpost82</image:caption><image:title>CopyofSampleforblogpost82</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1370432427.jpg</image:loc><image:caption>GettyImages1370432427</image:caption><image:title>GettyImages1370432427</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-3-1024x535-Sep-11-2025-06-04-56-5597-PM.png</image:loc><image:caption>downloadagencycredentialsorbrochure31024x535Sep1120250604565597PM</image:caption><image:title>downloadagencycredentialsorbrochure31024x535Sep1120250604565597PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><lastmod>2025-09-21</lastmod></url><url><loc>https://kadence.com/service/central-location-testing/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-220x240.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi220x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_yoodo_gobear_web_logo-392x133.png</image:loc><image:caption>GoBear</image:caption><image:title>WLyoodogobearweblogo392x133</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogo288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WLBridgestonelogo288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1139733438-scaled.jpg</image:loc><image:caption>GettyImages1139733438scaled</image:caption><image:title>GettyImages1139733438scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIMTestimonials3304x304002</image:caption><image:title>WIMTestimonials3304x304002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-philippines-88x88.jpg</image:loc><image:caption>officephilippines88x88</image:caption><image:title>officephilippines88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Central-location-testing-CLT-1090x545.jpg</image:loc><image:caption>CentrallocationtestingCLT</image:caption><image:title>WIMCentrallocationtestingCLT1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>KadenceIndia</image:caption><image:title>WIMIndiaOffice88x88003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>JapanTokyo</image:caption><image:title>WIMJapanOffice88x88006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIMTestimonials3903x651001</image:caption><image:title>WIMTestimonials3903x651001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-vietnam.png</image:loc><image:caption>KadenceVietnamofficeteam</image:caption><image:title>officevietnam</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL1200pxSamsungwordmarksvg144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>ashopinTokyoJapan</image:caption><image:title>WIMJapanOffice88x88007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>KadenceChinaofficeteam</image:caption><image:title>WIMKadenceChina88x88001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UKoffice</image:caption><image:title>WIMUKOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1315650854.jpg</image:loc><image:caption>GettyImages1315650854</image:caption><image:title>GettyImages1315650854</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_light-trails-on-highway-at-night-315938-1440x432.jpg</image:loc><image:caption>CarsonHighwayatNight</image:caption><image:title>WIMlighttrailsonhighwayatnight3159381440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1464550329.jpg</image:loc><image:caption>GettyImages1464550329</image:caption><image:title>GettyImages1464550329</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>KadenceUKofficeteam</image:caption><image:title>WIMUKOffice88x8813</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>KadenceIndiaofficeteam</image:caption><image:title>WIMIndiaOffice88x88002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>KadenceSingaporeofficeteam</image:caption><image:title>WIMKadenceSingaporeoffice88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1288712636.jpg</image:loc><image:caption>GettyImages1288712636</image:caption><image:title>GettyImages1288712636</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2214022561.jpg</image:loc><image:caption>GettyImages2214022561</image:caption><image:title>GettyImages2214022561</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>KadenceChina</image:caption><image:title>WIMarticle88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLdiscoverchannellogo392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/market-research-us.jpg</image:loc><image:caption>marketresearchus</image:caption><image:title>marketresearchus</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>KadenceIndonesia</image:caption><image:title>WIMIndonesiaOffice88x885</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>KadenceIndonesiaofficeteam</image:caption><image:title>WIMIndonesiaOffice88x884</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>KadenceUSAteamphoto</image:caption><image:title>WIMUSOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216.jpg</image:loc><image:caption>WIMdebbyhudsonjcc8sxK2Adwunsplash1720x216</image:caption><image:title>WIMdebbyhudsonjcc8sxK2Adwunsplash1720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WLMarsInclogo2019392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>BenefitTick</image:caption><image:title>WIiconbenefittick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>MarketresearchinAsia</image:caption><image:title>WIMPhilippinesOffice88x88009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Annie-spratt_720x216.jpg</image:loc><image:caption>WIMAnniespratt720x216</image:caption><image:title>WIMAnniespratt720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>KadenceThailand</image:caption><image:title>WIMThailandOffice88x8811</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>ConductingOnlineResearchinAsia2</image:caption><image:title>WIMConductingOnlineResearchinAsia2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bloomberg_Media_stack_blk-144x45.png</image:loc><image:caption>BloombergMedia</image:caption><image:title>WLBloombergMediastackblk144x45</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432.jpg</image:loc><image:caption>BloombergNeuroscience</image:caption><image:title>WIMballshapedcirclecloseupdark414860copy1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><lastmod>2025-10-06</lastmod></url><url><loc>https://kadence.com/knowledge/how-to-perform-insightful-secondary-market-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/10-1024x535-2.png</image:loc><image:caption>101024x5352</image:caption><image:title>101024x5352</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1469546423.jpg</image:loc><image:caption>GettyImages1469546423</image:caption><image:title>GettyImages1469546423</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/3-36-1024x535-Sep-16-2025-11-14-26-1550-AM.png</image:loc><image:caption>3361024x535Sep1620251114261550AM</image:caption><image:title>3361024x535Sep1620251114261550AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972.jpg</image:loc><image:caption>GettyImages910144972</image:caption><image:title>GettyImages910144972</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1321462048-1.jpg</image:loc><image:caption>GettyImages13214620481</image:caption><image:title>GettyImages13214620481</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><lastmod>2025-09-20</lastmod></url><url><loc>https://kadence.com/knowledge/why-climate-resilient-crops-face-global-hurdles-with-cimate-change/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-3-1024x535.png</image:loc><image:caption>DownloadourCredentials</image:caption><image:title>downloadagencycredentialsorbrochure31024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1305487364-1-500x500.jpg</image:loc><image:caption>GettyImages13054873641500x500</image:caption><image:title>GettyImages13054873641500x500</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1351767347-1.jpg</image:loc><image:caption>GettyImages13517673471</image:caption><image:title>GettyImages13517673471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Why%20Climate-Resilient%20Crops%20Face%20Global%20Hurdles.jpg</image:loc><image:caption>WhyClimateResilientCropsFaceGlobalHurdles</image:caption><image:title>WhyClimateResilientCropsFaceGlobalHurdles</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Dining-cover-2-1024x576.png</image:loc><image:caption>diningpersonas</image:caption><image:title>Diningcover21024x576</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/knowledge/jollibee-is-rewriting-the-rules-of-global-fast-food-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1351767347-1.jpg</image:loc><image:caption>GettyImages13517673471</image:caption><image:title>GettyImages13517673471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1181405477.jpg</image:loc><image:caption>GettyImages1181405477</image:caption><image:title>GettyImages1181405477</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Fast-food-getty.jpg</image:loc><image:caption>Fastfoodgetty</image:caption><image:title>Fastfoodgetty</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1.jpg</image:loc><image:caption>20200129Header1</image:caption><image:title>20200129Header1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-4-1024x536-3.png</image:loc><image:caption>submitaresearchbrief441024x5363</image:caption><image:title>submitaresearchbrief441024x5363</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-Fast-Food-Flip-TREND-3-Climate-Positive-4.png</image:loc><image:caption>TheFastFoodFlipTREND3ClimatePositive4</image:caption><image:title>TheFastFoodFlipTREND3ClimatePositive4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><lastmod>2025-09-11</lastmod></url><url><loc>https://kadence.com/case-study/understanding-carbonated-soft-drink-buyers-in-european-value-stores</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2215421216.jpg</image:loc><image:caption>GettyImages2215421216</image:caption><image:title>GettyImages2215421216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_OnlineAsia_580x580.png</image:loc><image:caption>WHOnlineAsia580x580</image:caption><image:title>WHOnlineAsia580x580</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-616010722.jpg</image:loc><image:caption>GettyImages616010722</image:caption><image:title>GettyImages616010722</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/How%20Food%20and%20Beverage%20Giants%20Are%20Adapting%20to%20Changing%20Consumer%20Tastes%20and%20Budgets.jpg</image:loc><image:caption>HowFoodandBeverageGiantsAreAdaptingtoChangingConsumerTastesandBudgets</image:caption><image:title>HowFoodandBeverageGiantsAreAdaptingtoChangingConsumerTastesandBudgets</image:title></image:image><lastmod>2025-12-10</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-essential-guide-to-conducting-international-market-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972-2.jpg</image:loc><image:caption>GettyImages9101449722</image:caption><image:title>GettyImages9101449722</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/siora-photography-cixohzDpNIo-unsplash-scaled.jpg</image:loc><image:caption>sioraphotographycixohzDpNIounsplashscaled</image:caption><image:title>sioraphotographycixohzDpNIounsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-66-1.png</image:loc><image:caption>Sampleforblogpost661</image:caption><image:title>Sampleforblogpost661</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/trung-thanh-LgdDeuBcgIY-unsplash-scaled-1024x688-2.jpg</image:loc><image:caption>trungthanhLgdDeuBcgIYunsplashscaled1024x6882</image:caption><image:title>trungthanhLgdDeuBcgIYunsplashscaled1024x6882</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/praveen-gupta-RJR-NcAB03Y-unsplash-scaled-2.jpg</image:loc><image:caption>praveenguptaRJRNcAB03Yunsplashscaled2</image:caption><image:title>praveenguptaRJRNcAB03Yunsplashscaled2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><lastmod>2025-09-26</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/when-demographic-segmentation-is-not-enough-future-proof-your-strategies-with-segmentation-analysis/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/About-face_social-media-_About-face-1-04-2-1024x535-Sep-19-2025-06-41-10-2334-PM.png</image:loc><image:caption>AboutfacesocialmediaAboutface10421024x535Sep1920250641102334PM</image:caption><image:title>AboutfacesocialmediaAboutface10421024x535Sep1920250641102334PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/adrianna-geo-_C2Rgp0GDn4-unsplash-scaled-e1621847384673.jpg</image:loc><image:caption>adriannageoC2Rgp0GDn4unsplashscalede1621847384673</image:caption><image:title>adriannageoC2Rgp0GDn4unsplashscalede1621847384673</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2199471153.jpg</image:loc><image:caption>GettyImages2199471153</image:caption><image:title>GettyImages2199471153</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Template-Sample-for-blog-post-1-1.png</image:loc><image:caption>TemplateSampleforblogpost11</image:caption><image:title>TemplateSampleforblogpost11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled-2.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled2</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V7-1024x535-Sep-19-2025-06-41-42-1606-PM.png</image:loc><image:caption>GENZGenZV71024x535Sep1920250641421606PM</image:caption><image:title>GENZGenZV71024x535Sep1920250641421606PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><lastmod>2025-09-23</lastmod></url><url><loc>https://kadence.com/ja/knowledge/how-to-avoid-death-by-powerpoint-invest-in-design/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/20190412-02_632bcf7a-c1ab-4ec0-87a1-e473eaea4994_rw_3840-scaled-500x500.jpg</image:loc><image:caption>2019041202632bcf7ac1ab4ec087a1e473eaea4994rw3840scaled500x500</image:caption><image:title>2019041202632bcf7ac1ab4ec087a1e473eaea4994rw3840scaled500x500</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Kadence-Icon-380x380.png</image:loc><image:caption>KadenceIcon380x380</image:caption><image:title>KadenceIcon380x380</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><lastmod>2025-10-23</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/9-types-of-travel-personas/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1356444715.jpg</image:loc><image:caption>GettyImages1356444715</image:caption><image:title>GettyImages1356444715</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Travel-personas-cover-300x169.png</image:loc><image:caption>travelpersonas</image:caption><image:title>Travelpersonascover300x169</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><lastmod>2025-10-07</lastmod></url><url><loc>https://kadence.com/knowledge/speak-to-shop-and-the-surge-of-voice-commerce/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1250219296.jpg</image:loc><image:caption>GettyImages1250219296</image:caption><image:title>GettyImages1250219296</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-1-1024x535-Sep-16-2025-09-19-43-8705-AM.png</image:loc><image:caption>111024x535Sep1620250919438705AM</image:caption><image:title>111024x535Sep1620250919438705AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Consumers-are-taking-control-of-their-well-being-with-wearable-tech_-2-1024x535-4.png</image:loc><image:caption>Consumersaretakingcontroloftheirwellbeingwithwearabletech21024x5354</image:caption><image:title>Consumersaretakingcontroloftheirwellbeingwithwearabletech21024x5354</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1181405477.jpg</image:loc><image:caption>GettyImages1181405477</image:caption><image:title>GettyImages1181405477</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages1162094164scaled</image:caption><image:title>GettyImages1162094164scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1351767347-1.jpg</image:loc><image:caption>GettyImages13517673471</image:caption><image:title>GettyImages13517673471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><lastmod>2025-09-21</lastmod></url><url><loc>https://kadence.com/knowledge/a-brands-guide-to-singapores-consumer-landscape/</loc><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-crcredentials-or-brochure-1-1024x535-Sep-16-2025-08-47-39-6195-AM.png</image:loc><image:caption>downloadagencycrcredentialsorbrochure11024x535Sep1620250847396195AM</image:caption><image:title>downloadagencycrcredentialsorbrochure11024x535Sep1620250847396195AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Green-Wave-1-1024x535-1.png</image:loc><image:caption>GreenWave11024x5351</image:caption><image:title>GreenWave11024x5351</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1327563403.jpg</image:loc><image:caption>GettyImages1327563403</image:caption><image:title>GettyImages1327563403</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-60.png</image:loc><image:caption>Sampleforblogpost60</image:caption><image:title>Sampleforblogpost60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-2024-07-01T103944_383-1.png</image:loc><image:caption>Sampleforblogpost20240701T1039443831</image:caption><image:title>Sampleforblogpost20240701T1039443831</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/b44nf34LUFW36FjTMFCrpgqLt2i6obvUUtcvNG1NPrT4IOTzpEWFQWM6REiHF7kPbvD11EuFU0rHC1n67Lbprl8YvK9SgYKbuVTuke6QO8QQch8puaagvAEme9dIFxyUydtNnxdjgHMlufTjEwymr.jpg</image:loc><image:caption>b44nf34LUFW36FjTMFCrpgqLt2i6obvUUtcvNG1NPrT4IOTzpEWFQWM6REiHF7kPbvD11EuFU0rHC1n67Lbprl8YvK9SgYKbuVTuke6QO8QQch8puaagvAEme9dIFxyUydtNnxdjgHMlufTjEwymr</image:caption><image:title>b44nf34LUFW36FjTMFCrpgqLt2i6obvUUtcvNG1NPrT4IOTzpEWFQWM6REiHF7kPbvD11EuFU0rHC1n67Lbprl8YvK9SgYKbuVTuke6QO8QQch8puaagvAEme9dIFxyUydtNnxdjgHMlufTjEwymr</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/7vL10CNJAJz-tBv98b7rYBPhNddKoN07NsSj_BfhchgKkjIFL-hOD6ZNF5eKtW_cuwDYr7lDOb-Eke_7qgJaH19HJRiH_nXytu6VdE3OZ2lBaOveGNvCEWDc6TgX6O9dVeHjohgCMsbMBJSRTEc2-.png</image:loc><image:caption>7vL10CNJAJztBv98b7rYBPhNddKoN07NsSjBfhchgKkjIFLhOD6ZNF5eKtWcuwDYr7lDObEke7qgJaH19HJRiHnXytu6VdE3OZ2lBaOveGNvCEWDc6TgX6O9dVeHjohgCMsbMBJSRTEc2</image:caption><image:title>7vL10CNJAJztBv98b7rYBPhNddKoN07NsSjBfhchgKkjIFLhOD6ZNF5eKtWcuwDYr7lDObEke7qgJaH19HJRiHnXytu6VdE3OZ2lBaOveGNvCEWDc6TgX6O9dVeHjohgCMsbMBJSRTEc2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><lastmod>2025-09-18</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/getting-to-know-adult-cannabis-consumers-in-the-us-as-legal-markets-expand-the-essential-report/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_288x83.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars288x83</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/icon_unilever.png</image:loc><image:caption>iconunilever</image:caption><image:title>iconunilever</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/US-cannabis-study-1-scaled.jpg</image:loc><image:caption>UScannabisstudy1scaled</image:caption><image:title>UScannabisstudy1scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/samsung%20logo.png</image:loc><image:caption>samsunglogo</image:caption><image:title>samsunglogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogosvg392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><lastmod>2025-10-06</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-b2b-and-b2c-market-research-differ-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V5-1-1024x535.png</image:loc><image:caption>genzconsumerbehaviorreport</image:caption><image:title>GENZGenZV511024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages1162094164scaled</image:caption><image:title>GettyImages1162094164scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-66-1.png</image:loc><image:caption>Sampleforblogpost661</image:caption><image:title>Sampleforblogpost661</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-1-1024x535.png</image:loc><image:caption>Submitaresearchbrief</image:caption><image:title>submitaresearchbrief11024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-53-1.png</image:loc><image:caption>CopyofSampleforblogpost531</image:caption><image:title>CopyofSampleforblogpost531</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972-2.jpg</image:loc><image:caption>GettyImages9101449722</image:caption><image:title>GettyImages9101449722</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-role-of-market-research-in-product-package-design/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled-2.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled2</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1324926609-1.jpg</image:loc><image:caption>GettyImages13249266091</image:caption><image:title>GettyImages13249266091</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20191003_Green_brick.jpg</image:loc><image:caption>20191003Greenbrick</image:caption><image:title>20191003Greenbrick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1219583078-2.jpg</image:loc><image:caption>GettyImages12195830782</image:caption><image:title>GettyImages12195830782</image:title></image:image><lastmod>2025-09-25</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/8-financial-services-personas/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Financial-Services-personas-cover-600x338-1.png</image:loc><image:caption>FinancialServicespersonascover600x3381</image:caption><image:title>FinancialServicespersonascover600x3381</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Featured%20Images/GettyImages-1307935655-1-scaled.jpg</image:loc><image:caption>GettyImages13079356551scaled</image:caption><image:title>GettyImages13079356551scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><lastmod>2025-10-06</lastmod></url><url><loc>https://kadence.com/knowledge/how-is-international-market-research-affected-by-language-differences/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/trung-thanh-LgdDeuBcgIY-unsplash-scaled-e1616174350343.jpg</image:loc><image:caption>trungthanhLgdDeuBcgIYunsplashscalede1616174350343</image:caption><image:title>trungthanhLgdDeuBcgIYunsplashscalede1616174350343</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1464550329.jpg</image:loc><image:caption>GettyImages1464550329</image:caption><image:title>GettyImages1464550329</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972.jpg</image:loc><image:caption>GettyImages910144972</image:caption><image:title>GettyImages910144972</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><lastmod>2025-10-30</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/navigating-cultural-nuances-in-global-market-research/</loc><video:video><video:thumbnail_loc>https://kadence.com/hubfs/Bianca-Video.mp4/medium.jpg</video:thumbnail_loc><video:title>Bianca-Video</video:title><video:description>Bianca-Video</video:description><video:content_loc>https://kadence.com/hubfs/Bianca-Video.mp4</video:content_loc><video:duration>237</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972-2.jpg</image:loc><image:caption>GettyImages9101449722</image:caption><image:title>GettyImages9101449722</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-31-2.png</image:loc><image:caption>Sampleforblogpost312</image:caption><image:title>Sampleforblogpost312</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/siora-photography-cixohzDpNIo-unsplash-scaled.jpg</image:loc><image:caption>sioraphotographycixohzDpNIounsplashscaled</image:caption><image:title>sioraphotographycixohzDpNIounsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-39-1.png</image:loc><image:caption>Sampleforblogpost391</image:caption><image:title>Sampleforblogpost391</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><lastmod>2025-11-03</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-rising-power-of-young-buyers-in-southeast-asia/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-71-1.png</image:loc><image:caption>Sampleforblogpost711</image:caption><image:title>Sampleforblogpost711</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Iris%20Lorenzo.jpg</image:loc><image:caption>IrisLorenzo</image:caption><image:title>IrisLorenzo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Banner-luxury-travel-study.png</image:loc><image:caption>Bannerluxurytravelstudy</image:caption><image:title>Bannerluxurytravelstudy</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/US-1024x535-Sep-19-2025-01-52-59-3648-PM.png</image:loc><image:caption>US1024x535Sep1920250152593648PM</image:caption><image:title>US1024x535Sep1920250152593648PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-84-2.png</image:loc><image:caption>Sampleforblogpost842</image:caption><image:title>Sampleforblogpost842</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1-1.jpg</image:loc><image:caption>20200129Header11</image:caption><image:title>20200129Header11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-4-07-1-1024x536-Sep-19-2025-02-53-53-5511-PM.png</image:loc><image:caption>GENZGenZ40711024x536Sep1920250253535511PM</image:caption><image:title>GENZGenZ40711024x536Sep1920250253535511PM</image:title></image:image><lastmod>2025-09-25</lastmod></url><url><loc>https://kadence.com/office/careers-at-kadence-americas/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_AshAwasthi_202508_001.png</image:loc><image:caption>TPAshAwasthi202508001</image:caption><image:title>TPAshAwasthi202508001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Americas_team_600x418_004.png</image:loc><image:caption>WIMAmericasteam600x418004</image:caption><image:title>WIMAmericasteam600x418004</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/WIM_San%20Francisco.jpg</image:loc><image:caption>KadenceSanFranciscoOffice</image:caption><image:title>WIMSanFrancisco</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_MattHeadshot_202508_002.jpg</image:loc><image:caption>TPMattHeadshot202508002</image:caption><image:title>TPMattHeadshot202508002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Janine_300x300.png</image:loc><image:caption>JanineMichalek</image:caption><image:title>TPJanine300x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_EllieTehrani_300x300.jpg</image:loc><image:caption>EllieTehrani</image:caption><image:title>TPEllieTehrani300x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_AniVillaverde_300x300.png</image:loc><image:caption>AniV</image:caption><image:title>TPAniVillaverde300x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Futurists_88x88.png</image:loc><image:caption>WIFuturists88x88</image:caption><image:title>WIFuturists88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Curious_88x88.png</image:loc><image:caption>WICurious88x88</image:caption><image:title>WICurious88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Hassen_Morad_202508_004.jpeg</image:loc><image:caption>TPHassenMorad202508004</image:caption><image:title>TPHassenMorad202508004</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Americas-team_370x360_002.jpg</image:loc><image:caption>WIMAmericasteam370x360002</image:caption><image:title>WIMAmericasteam370x360002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Genuine88x88.png</image:loc><image:caption>WIGenuine88x88</image:caption><image:title>WIGenuine88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Dependable_88x88.png</image:loc><image:caption>WIDependable88x88</image:caption><image:title>WIDependable88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AmericasGettyImages_1090x545_001.jpg</image:loc><image:caption>WIMAmericasGettyImages1090x545001</image:caption><image:title>WIMAmericasGettyImages1090x545001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Agile_88x88.png</image:loc><image:caption>WIAgile88x88</image:caption><image:title>WIAgile88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><lastmod>2025-10-16</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-indonesian-affiliators-are-changing-the-game-for-brands/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200604_03download-1-1.jpg</image:loc><image:caption>2020060403download11</image:caption><image:title>2020060403download11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-12-1.png</image:loc><image:caption>CopyofSampleforblogpost121</image:caption><image:title>CopyofSampleforblogpost121</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-21-2.png</image:loc><image:caption>CopyofSampleforblogpost212</image:caption><image:title>CopyofSampleforblogpost212</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-1-1024x535.png</image:loc><image:caption>Submitaresearchbrief</image:caption><image:title>submitaresearchbrief11024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-1-1024x535-Sep-19-2025-05-05-52-8081-PM.png</image:loc><image:caption>111024x535Sep1920250505528081PM</image:caption><image:title>111024x535Sep1920250505528081PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Kadence-Icon-380x380.png</image:loc><image:caption>KadenceIcon380x380</image:caption><image:title>KadenceIcon380x380</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-11-3.png</image:loc><image:caption>CopyofSampleforblogpost113</image:caption><image:title>CopyofSampleforblogpost113</image:title></image:image><lastmod>2025-10-27</lastmod></url><url><loc>https://kadence.com/en-us/office/market-research-agency-detroit</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>BestDataCollectionFinalistMarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMBestDataCollection216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WIProductDevelopment</image:caption><image:title>WIProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>KadenceteamcollectingAgencyoftheYearaward</image:caption><image:title>WIMJOE43941216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>KadenceInternationalisHighlyCommendedforGlobalAgencyofTheYear</image:caption><image:title>WIMGlobalAgencycop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WICustomerAndMarket</image:caption><image:title>WICustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WIBrandAndAdvertising</image:caption><image:title>WIBrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRSOpperationsAwardsTrophy</image:caption><image:title>WIPmrsoppies2216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>MarketingInteractiveAgencyoftheYearWinnerGold2021</image:caption><image:title>WIMmarketinginteractiveagencyoftheyear2021gold216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090.jpg</image:loc><image:caption>WIMphotoofpeopleleaningonwoodentable31846142180x1090</image:caption><image:title>WIMphotoofpeopleleaningonwoodentable31846142180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wallstreetjournal-logo-217x120.png</image:loc><image:caption>wallstreetjournallogo217x120</image:caption><image:title>wallstreetjournallogo217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>KadenceInternationalMarketResearchAgencyoftheYearSingapore</image:caption><image:title>WIMOptimizedimage131216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIMchuttersnapmfo1E7omzkunsplash720x216</image:caption><image:title>WIMchuttersnapmfo1E7omzkunsplash720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2021</image:caption><image:title>WIMAOTYMR1216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIMedwardheuKyzXEc2ksunsplash1814x372</image:caption><image:title>WIMedwardheuKyzXEc2ksunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wallstreetjournallogo</image:caption><image:title>wallstreetjournallogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>QuirksSupplieroftheYearKadenceInternational</image:caption><image:title>WIMQuirkAwards1881216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WIFieldworkServices</image:caption><image:title>WIFieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:caption><image:title>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WHanastasiadulgierQboRVYU6sfQunsplash12180x1090</image:caption><image:title>WHanastasiadulgierQboRVYU6sfQunsplash12180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:caption><image:title>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>MarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMmrsoppies216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WLASALOGO2017144x46</image:caption><image:title>WLASALOGO2017144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611.jpg</image:loc><image:caption>WHclaybankshwLAI5lRhdMunsplash1e1614876480611</image:caption><image:title>WHclaybankshwLAI5lRhdMunsplash1e1614876480611</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagersplayingsport</image:caption><image:title>WIMgirlsonwhiteredjerseyplayinghandgame1634652720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURAInnovationoftheYearaward</image:caption><image:title>WIMFinalistlogoLARGE216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2020</image:caption><image:title>WIMAOTYcrop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ESOMAR-Congress-2023-Winner-216x216.jpg</image:loc><image:caption>WIMESOMARCongress2023Winner216x216</image:caption><image:title>WIMESOMARCongress2023Winner216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WIInsightActivation</image:caption><image:title>WIInsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090.jpg</image:loc><image:caption>WHshanelahiDDiLYtF88wunsplashscaled2180x1090</image:caption><image:title>WHshanelahiDDiLYtF88wunsplashscaled2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><lastmod>2026-03-24</lastmod></url><url><loc>https://kadence.com/knowledge/how-to-measure-customer-satisfaction-across-generations-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-64.png</image:loc><image:caption>CopyofSampleforblogpost64</image:caption><image:title>CopyofSampleforblogpost64</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-22.png</image:loc><image:caption>CopyofSampleforblogpost22</image:caption><image:title>CopyofSampleforblogpost22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-2-1024x535-Sep-11-2025-08-46-31-4106-PM.png</image:loc><image:caption>downloadagencycredentialsorbrochure21024x535Sep1120250846314106PM</image:caption><image:title>downloadagencycredentialsorbrochure21024x535Sep1120250846314106PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Why-modern-millennials-love-nostalgia-2-1024x512-Sep-11-2025-08-01-15-9235-PM.png</image:loc><image:caption>Whymodernmillennialslovenostalgia21024x512Sep1120250801159235PM</image:caption><image:title>Whymodernmillennialslovenostalgia21024x512Sep1120250801159235PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2220539132.jpg</image:loc><image:caption>GettyImages2220539132</image:caption><image:title>GettyImages2220539132</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-451572543.jpg</image:loc><image:caption>GettyImages451572543</image:caption><image:title>GettyImages451572543</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><lastmod>2025-09-20</lastmod></url><url><loc>https://kadence.com/office/market-research-agency-australia</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WIInsightActivation</image:caption><image:title>WIInsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611.jpg</image:loc><image:caption>WHclaybankshwLAI5lRhdMunsplash1e1614876480611</image:caption><image:title>WHclaybankshwLAI5lRhdMunsplash1e1614876480611</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090.jpg</image:loc><image:caption>WHshanelahiDDiLYtF88wunsplashscaled2180x1090</image:caption><image:title>WHshanelahiDDiLYtF88wunsplashscaled2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WIBrandAndAdvertising</image:caption><image:title>WIBrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIMchuttersnapmfo1E7omzkunsplash720x216</image:caption><image:title>WIMchuttersnapmfo1E7omzkunsplash720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WICustomerAndMarket</image:caption><image:title>WICustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WIFieldworkServices</image:caption><image:title>WIFieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WIProductDevelopment</image:caption><image:title>WIProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>MarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMmrsoppies216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090.jpg</image:loc><image:caption>WIMphotoofpeopleleaningonwoodentable31846142180x1090</image:caption><image:title>WIMphotoofpeopleleaningonwoodentable31846142180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>KadenceteamcollectingAgencyoftheYearaward</image:caption><image:title>WIMJOE43941216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>KadenceInternationalisHighlyCommendedforGlobalAgencyofTheYear</image:caption><image:title>WIMGlobalAgencycop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>MarketingInteractiveAgencyoftheYearWinnerGold2021</image:caption><image:title>WIMmarketinginteractiveagencyoftheyear2021gold216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagersplayingsport</image:caption><image:title>WIMgirlsonwhiteredjerseyplayinghandgame1634652720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>BestDataCollectionFinalistMarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMBestDataCollection216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wallstreetjournal-logo-217x120.png</image:loc><image:caption>wallstreetjournallogo217x120</image:caption><image:title>wallstreetjournallogo217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURAInnovationoftheYearaward</image:caption><image:title>WIMFinalistlogoLARGE216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRSOpperationsAwardsTrophy</image:caption><image:title>WIPmrsoppies2216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:caption><image:title>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:caption><image:title>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wallstreetjournallogo</image:caption><image:title>wallstreetjournallogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIMedwardheuKyzXEc2ksunsplash1814x372</image:caption><image:title>WIMedwardheuKyzXEc2ksunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WHanastasiadulgierQboRVYU6sfQunsplash12180x1090</image:caption><image:title>WHanastasiadulgierQboRVYU6sfQunsplash12180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>QuirksSupplieroftheYearKadenceInternational</image:caption><image:title>WIMQuirkAwards1881216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2021</image:caption><image:title>WIMAOTYMR1216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ESOMAR-Congress-2023-Winner-216x216.jpg</image:loc><image:caption>WIMESOMARCongress2023Winner216x216</image:caption><image:title>WIMESOMARCongress2023Winner216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>KadenceInternationalMarketResearchAgencyoftheYearSingapore</image:caption><image:title>WIMOptimizedimage131216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WLASALOGO2017144x46</image:caption><image:title>WLASALOGO2017144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2020</image:caption><image:title>WIMAOTYcrop216x216</image:title></image:image><lastmod>2026-02-24</lastmod></url><url><loc>https://kadence.com/knowledge/4-luxury-market-trends-to-watch-in-2024-and-beyond/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-65.png</image:loc><image:caption>Sampleforblogpost65</image:caption><image:title>Sampleforblogpost65</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/YoEzxDgRDsoeLVvPS-4QEJJW8jlQidMWeoHmOgeRDKEwZMw70Sc6ocMXQeBALoVdYY1hC46qscSz8lLWmT4Cp-DvNg7D8ZVkk8Wa8BYUcX1kgonSDv1_CzTk-COIwebBMZpQLtx0ee3351kUo185b.png</image:loc><image:caption>YoEzxDgRDsoeLVvPS4QEJJW8jlQidMWeoHmOgeRDKEwZMw70Sc6ocMXQeBALoVdYY1hC46qscSz8lLWmT4CpDvNg7D8ZVkk8Wa8BYUcX1kgonSDv1CzTkCOIwebBMZpQLtx0ee3351kUo185b</image:caption><image:title>YoEzxDgRDsoeLVvPS4QEJJW8jlQidMWeoHmOgeRDKEwZMw70Sc6ocMXQeBALoVdYY1hC46qscSz8lLWmT4CpDvNg7D8ZVkk8Wa8BYUcX1kgonSDv1CzTkCOIwebBMZpQLtx0ee3351kUo185b</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/g0ZtbhbGFFRU23OKKNWn2o2dAPcL8SCdVF1nl0DN-FTUC3cuqc9Z6g-QP343kHSHrgV4S_BVxWMHvKHUS0jdtFL0NU4rHkzRd_oGNwVyWVKjTNpq94GbZlPfQd5LS4PCFH200EOzn4Fgki0qFs9lf.png</image:loc><image:caption>g0ZtbhbGFFRU23OKKNWn2o2dAPcL8SCdVF1nl0DNFTUC3cuqc9Z6gQP343kHSHrgV4SBVxWMHvKHUS0jdtFL0NU4rHkzRdoGNwVyWVKjTNpq94GbZlPfQd5LS4PCFH200EOzn4Fgki0qFs9lf</image:caption><image:title>g0ZtbhbGFFRU23OKKNWn2o2dAPcL8SCdVF1nl0DNFTUC3cuqc9Z6gQP343kHSHrgV4SBVxWMHvKHUS0jdtFL0NU4rHkzRdoGNwVyWVKjTNpq94GbZlPfQd5LS4PCFH200EOzn4Fgki0qFs9lf</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/RnGl2MroqErjDB7lsK70Ai57Gc-te8ozA4tegQcqM5JgXihX1gEILBi8eWlotoia7_5IwD9Beof7jrpmgme2W0Ya8mqVuIURdR7Y9aELIQFmTdrTAqyFUb_9GOcWgjV5GF3T-V0FYlsgs6GERVmas.png</image:loc><image:caption>RnGl2MroqErjDB7lsK70Ai57Gcte8ozA4tegQcqM5JgXihX1gEILBi8eWlotoia75IwD9Beof7jrpmgme2W0Ya8mqVuIURdR7Y9aELIQFmTdrTAqyFUb9GOcWgjV5GF3TV0FYlsgs6GERVmas</image:caption><image:title>RnGl2MroqErjDB7lsK70Ai57Gcte8ozA4tegQcqM5JgXihX1gEILBi8eWlotoia75IwD9Beof7jrpmgme2W0Ya8mqVuIURdR7Y9aELIQFmTdrTAqyFUb9GOcWgjV5GF3TV0FYlsgs6GERVmas</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/5-16-1024x535-Sep-16-2025-10-34-28-6545-AM.png</image:loc><image:caption>5161024x535Sep1620251034286545AM</image:caption><image:title>5161024x535Sep1620251034286545AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Lihu7wMIdzLDcaKRqSgqQaIffpiAkUshCVqQJ4omIyHFnPXwOeYtKqOHJjjtt9m6_5SIhUuue5ZA_0sB0eAMpYcSnvQHXMRnnG0BKA1NOOsk4oI-K_SWo17rwHsYarZ6HDvN5re2B5OkLGw0Ah88_.png</image:loc><image:caption>Lihu7wMIdzLDcaKRqSgqQaIffpiAkUshCVqQJ4omIyHFnPXwOeYtKqOHJjjtt9m65SIhUuue5ZA0sB0eAMpYcSnvQHXMRnnG0BKA1NOOsk4oIKSWo17rwHsYarZ6HDvN5re2B5OkLGw0Ah88</image:caption><image:title>Lihu7wMIdzLDcaKRqSgqQaIffpiAkUshCVqQJ4omIyHFnPXwOeYtKqOHJjjtt9m65SIhUuue5ZA0sB0eAMpYcSnvQHXMRnnG0BKA1NOOsk4oIKSWo17rwHsYarZ6HDvN5re2B5OkLGw0Ah88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1g9h9ZEg-TEmVAAuH8YgbshiYVyWINllOwjU4FAhn2bGt-COn5DRu82-44eHSJT5MnEgYS8nUwDprFpR-AQPuZicuax3QJ1vTVGj0ktBrPMWMcyQcGqWq3CZonlDbSmGuzgQSrQjcxvQtXAJVzOed.png</image:loc><image:caption>1g9h9ZEgTEmVAAuH8YgbshiYVyWINllOwjU4FAhn2bGtCOn5DRu8244eHSJT5MnEgYS8nUwDprFpRAQPuZicuax3QJ1vTVGj0ktBrPMWMcyQcGqWq3CZonlDbSmGuzgQSrQjcxvQtXAJVzOed</image:caption><image:title>1g9h9ZEgTEmVAAuH8YgbshiYVyWINllOwjU4FAhn2bGtCOn5DRu8244eHSJT5MnEgYS8nUwDprFpRAQPuZicuax3QJ1vTVGj0ktBrPMWMcyQcGqWq3CZonlDbSmGuzgQSrQjcxvQtXAJVzOed</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Beauty-Personas-for-About-Face-1024x576-Sep-16-2025-10-30-17-8742-AM.png</image:loc><image:caption>BeautyPersonasforAboutFace1024x576Sep1620251030178742AM</image:caption><image:title>BeautyPersonasforAboutFace1024x576Sep1620251030178742AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><lastmod>2026-02-18</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-fast-food-flip-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Fast-Food-Flip-cover-2-booklet-1-300x213.png</image:loc><image:caption>globalfastfoodtrends</image:caption><image:title>WIMFastFoodFlipcover2booklet1300x213</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/GettyImages-1151535170-591x216.jpg</image:loc><image:caption>GettyImages1151535170591x216</image:caption><image:title>GettyImages1151535170591x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><lastmod>2025-10-07</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-faces-of-beauty-eight-core-consumer-segments-in-the-beauty-industry/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/7-1024x535.png</image:loc><image:caption>71024x535</image:caption><image:title>71024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled-2.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled2</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/5-1024x535.png</image:loc><image:caption>51024x535</image:caption><image:title>51024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/4-1024x535.png</image:loc><image:caption>41024x535</image:caption><image:title>41024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/giuseppe-famiani-3R1pWT9PUS0-unsplash-scaled-e1621846768745-2.jpg</image:loc><image:caption>giuseppefamiani3R1pWT9PUS0unsplashscalede16218467687452</image:caption><image:title>giuseppefamiani3R1pWT9PUS0unsplashscalede16218467687452</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-1024x535.png</image:loc><image:caption>11024x535</image:caption><image:title>11024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/3-1024x535.png</image:loc><image:caption>31024x535</image:caption><image:title>31024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/6-1024x535.png</image:loc><image:caption>61024x535</image:caption><image:title>61024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2199471153.jpg</image:loc><image:caption>GettyImages2199471153</image:caption><image:title>GettyImages2199471153</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WH_Sample-for-blog-post-21.png</image:loc><image:caption>beautypersonas</image:caption><image:title>WHSampleforblogpost21</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/9-1024x535.png</image:loc><image:caption>91024x535</image:caption><image:title>91024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/8-1024x535.png</image:loc><image:caption>81024x535</image:caption><image:title>81024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-faces-of-beauty-consumer-768x401.png</image:loc><image:caption>thefacesofbeauty</image:caption><image:title>Thefacesofbeautyconsumer768x401</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/knowledge/5-reasons-concept-testing-is-important/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1088608128.jpg</image:loc><image:caption>GettyImages1088608128</image:caption><image:title>GettyImages1088608128</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20190522-02Q2_PZ6AO2tjZO4Q32mD4Iw-scaled.jpg</image:loc><image:caption>2019052202Q2PZ6AO2tjZO4Q32mD4Iwscaled</image:caption><image:title>2019052202Q2PZ6AO2tjZO4Q32mD4Iwscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-1-1024x535.png</image:loc><image:caption>DownloadourAgencyCredentials</image:caption><image:title>downloadagencycredentialsorbrochure11024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Kadence-Icon-380x380.png</image:loc><image:caption>KadenceIcon380x380</image:caption><image:title>KadenceIcon380x380</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1305487364-1-500x500.jpg</image:loc><image:caption>GettyImages13054873641500x500</image:caption><image:title>GettyImages13054873641500x500</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/General-Uncover-the-latest-trends-in-global-media-consumption-1024x512.png</image:loc><image:caption>mediaandentertainmenttrendsreport</image:caption><image:title>GeneralUncoverthelatesttrendsinglobalmediaconsumption1024x512</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled</image:title></image:image><lastmod>2026-03-24</lastmod></url><url><loc>https://kadence.com/ja/sector/kids-and-youth/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Education-1440x432.jpg</image:loc><image:caption>WIMEducation1440x432</image:caption><image:title>WIMEducation1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-392x126.png</image:loc><image:caption>WLASALOGO2017392x126</image:caption><image:title>WLASALOGO2017392x126</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216.jpg</image:loc><image:caption>WIMdebbyhudsonjcc8sxK2Adwunsplash1720x216</image:caption><image:title>WIMdebbyhudsonjcc8sxK2Adwunsplash1720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_Kids-children.svg</image:loc><image:caption>ICKidschildren</image:caption><image:title>ICKidschildren</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>KadenceChinaofficeteam</image:caption><image:title>WIMKadenceChina88x88001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/bloomberg%20logo.png</image:loc><image:caption>bloomberglogo</image:caption><image:title>bloomberglogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_UsageAndAttitudeStudies.svg</image:loc><image:caption>WIUsageAndAttitudeStudies</image:caption><image:title>WIUsageAndAttitudeStudies</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WLMarsInclogo2019392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>KadenceUKofficeteam</image:caption><image:title>WIMUKOffice88x8813</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>KadenceIndia</image:caption><image:title>WIMIndiaOffice88x88003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>KadenceIndonesia</image:caption><image:title>WIMIndonesiaOffice88x885</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>KadenceThailand</image:caption><image:title>WIMThailandOffice88x8811</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>KadenceChina</image:caption><image:title>WIMarticle88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UKoffice</image:caption><image:title>WIMUKOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/treatwell.png</image:loc><image:caption>treatwell</image:caption><image:title>treatwell</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerUnderstanding.svg</image:loc><image:caption>WICustomerUnderstanding</image:caption><image:title>WICustomerUnderstanding</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>KadenceInternationalMarketResearchAgencyoftheYearSingapore</image:caption><image:title>WIMOptimizedimage131216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>KadenceInternationalisHighlyCommendedforGlobalAgencyofTheYear</image:caption><image:title>WIMGlobalAgencycop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLdiscoverchannellogo392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>ConductingOnlineResearchinAsia2</image:caption><image:title>WIMConductingOnlineResearchinAsia2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432.jpg</image:loc><image:caption>BloombergNeuroscience</image:caption><image:title>WIMballshapedcirclecloseupdark414860copy1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>KadenceIndonesiaofficeteam</image:caption><image:title>WIMIndonesiaOffice88x884</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL1200pxSamsungwordmarksvg144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>BestDataCollectionFinalistMarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMBestDataCollection216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_logo-d-smu.svg</image:loc><image:caption>WLlogodsmu</image:caption><image:title>WLlogodsmu</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRSOpperationsAwardsTrophy</image:caption><image:title>WIPmrsoppies2216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>MarketresearchinAsia</image:caption><image:title>WIMPhilippinesOffice88x88009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>KadenceUSAteamphoto</image:caption><image:title>WIMUSOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>KadenceVietnam</image:caption><image:title>WIMVietnamOffice15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>JapanTokyo</image:caption><image:title>WIMJapanOffice88x88006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Bianca%20Abulafia.jpg</image:loc><image:caption>BiancaAbulafia</image:caption><image:title>BiancaAbulafia</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>QuirksSupplieroftheYearKadenceInternational</image:caption><image:title>WIMQuirkAwards1881216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kids-Youth-1090x545.png</image:loc><image:caption>KidsYouth</image:caption><image:title>WIMKidsYouth1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2020</image:caption><image:title>WIMAOTYcrop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIMTestimonials3304x304002</image:caption><image:title>WIMTestimonials3304x304002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>ashopinTokyoJapan</image:caption><image:title>WIMJapanOffice88x88007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagersplayingsport</image:caption><image:title>WIMgirlsonwhiteredjerseyplayinghandgame1634652720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>KadenceSingaporeofficeteam</image:caption><image:title>WIMKadenceSingaporeoffice88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>KadenceIndiaofficeteam</image:caption><image:title>WIMIndiaOffice88x88002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIMTestimonials3903x651001</image:caption><image:title>WIMTestimonials3903x651001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>KadencePhilippinesofficeteam</image:caption><image:title>WIMPhilippinesOffice88x88008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_concept-testing.svg</image:loc><image:caption>WIconcepttesting</image:caption><image:title>WIconcepttesting</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogo288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WI_Bloomberg_Media_300x94.jpg</image:loc><image:caption>BloombergMedia</image:caption><image:title>WIBloombergMedia300x94</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><lastmod>2025-10-03</lastmod></url><url><loc>https://kadence.com/en-us/sector/advertising/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL1200pxSamsungwordmarksvg144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Finalist-logo-LARGE-432x432.jpg</image:loc><image:caption>FinalistlogoLARGE432x432</image:caption><image:title>FinalistlogoLARGE432x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>KadenceChina</image:caption><image:title>WIMarticle88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1088608128-1.jpg</image:loc><image:caption>GettyImages10886081281</image:caption><image:title>GettyImages10886081281</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UKoffice</image:caption><image:title>WIMUKOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216.jpg</image:loc><image:caption>WIMdebbyhudsonjcc8sxK2Adwunsplash1720x216</image:caption><image:title>WIMdebbyhudsonjcc8sxK2Adwunsplash1720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>KadenceIndia</image:caption><image:title>WIMIndiaOffice88x88003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>KadenceUSAteamphoto</image:caption><image:title>WIMUSOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>KadenceSingaporeofficeteam</image:caption><image:title>WIMKadenceSingaporeoffice88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>KadenceChinaofficeteam</image:caption><image:title>WIMKadenceChina88x88001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>KadenceIndiaofficeteam</image:caption><image:title>WIMIndiaOffice88x88002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_AshAwasthi_202406_007.jpeg</image:loc><image:caption>TPAshAwasthi202406007</image:caption><image:title>TPAshAwasthi202406007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>BestDataCollectionFinalistMarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMBestDataCollection216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>KadenceThailand</image:caption><image:title>WIMThailandOffice88x8811</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>ashopinTokyoJapan</image:caption><image:title>WIMJapanOffice88x88007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Campaign-development.svg</image:loc><image:caption>WICampaigndevelopment</image:caption><image:title>WICampaigndevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>MarketresearchinAsia</image:caption><image:title>WIMPhilippinesOffice88x88009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>QuirksSupplieroftheYearKadenceInternational</image:caption><image:title>WIMQuirkAwards1881216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_favorite-heart.svg</image:loc><image:caption>WIfavoriteheart</image:caption><image:title>WIfavoriteheart</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-10-2.png</image:loc><image:caption>Sampleforblogpost102</image:caption><image:title>Sampleforblogpost102</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIMTestimonials3304x304002</image:caption><image:title>WIMTestimonials3304x304002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Ad-testing.svg</image:loc><image:caption>WIAdtesting</image:caption><image:title>WIAdtesting</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_yoodo_gobear_web_logo-392x133.png</image:loc><image:caption>GoBear</image:caption><image:title>WLyoodogobearweblogo392x133</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Campaign-effectiveness.svg</image:loc><image:caption>WICampaigneffectiveness</image:caption><image:title>WICampaigneffectiveness</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432.jpg</image:loc><image:caption>BloombergNeuroscience</image:caption><image:title>WIMballshapedcirclecloseupdark414860copy1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>KadenceIndonesia</image:caption><image:title>WIMIndonesiaOffice88x885</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_About_face_1024x1024.png</image:loc><image:caption>AboutFace</image:caption><image:title>WIMAboutface1024x1024</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2020</image:caption><image:title>WIMAOTYcrop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-477424223-1.jpg</image:loc><image:caption>GettyImages4774242231</image:caption><image:title>GettyImages4774242231</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>JapanTokyo</image:caption><image:title>WIMJapanOffice88x88006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>KadenceIndonesiaofficeteam</image:caption><image:title>WIMIndonesiaOffice88x884</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-2024-07-19T155054_038-1.png</image:loc><image:caption>Sampleforblogpost20240719T1550540381</image:caption><image:title>Sampleforblogpost20240719T1550540381</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/AOTY_MR1-432x432-1.jpg</image:loc><image:caption>AOTYMR1432x4321</image:caption><image:title>AOTYMR1432x4321</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1459392752-2.jpg</image:loc><image:caption>GettyImages14593927522</image:caption><image:title>GettyImages14593927522</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>KadenceInternationalMarketResearchAgencyoftheYearSingapore</image:caption><image:title>WIMOptimizedimage131216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRSOpperationsAwardsTrophy</image:caption><image:title>WIPmrsoppies2216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIMTestimonials3903x651001</image:caption><image:title>WIMTestimonials3903x651001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>KadenceVietnam</image:caption><image:title>WIMVietnamOffice15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>KadencePhilippinesofficeteam</image:caption><image:title>WIMPhilippinesOffice88x88008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/marketing-interactive-agency-of-the-year-2021-gold-432x432.jpg</image:loc><image:caption>marketinginteractiveagencyoftheyear2021gold432x432</image:caption><image:title>marketinginteractiveagencyoftheyear2021gold432x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLdiscoverchannellogo392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>KadenceInternationalisHighlyCommendedforGlobalAgencyofTheYear</image:caption><image:title>WIMGlobalAgencycop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogo288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>KadenceUKofficeteam</image:caption><image:title>WIMUKOffice88x8813</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_light-trails-on-highway-at-night-315938-1440x432.jpg</image:loc><image:caption>CarsonHighwayatNight</image:caption><image:title>WIMlighttrailsonhighwayatnight3159381440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/WIM_Advertising.png</image:loc><image:caption>WHAdvertising</image:caption><image:title>WIMAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bloomberg_Media_stack_blk-144x45.png</image:loc><image:caption>BloombergMedia</image:caption><image:title>WLBloombergMediastackblk144x45</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/JOE_4394-1-432x432.jpg</image:loc><image:caption>JOE43941432x432</image:caption><image:title>JOE43941432x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WLMarsInclogo2019392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Advertising-Sector-92x92.png</image:loc><image:caption>WIAdvertisingSector92x92</image:caption><image:title>WIAdvertisingSector92x92</image:title></image:image><lastmod>2025-10-06</lastmod></url><url><loc>https://kadence.com/ja/service/market-entry/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>KadenceSingaporeofficeteam</image:caption><image:title>WIMKadenceSingaporeoffice88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogosvg392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WLBridgestonelogo288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WLMarsInclogo2019392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>KadenceChina</image:caption><image:title>WIMarticle88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>KadenceUKofficeteam</image:caption><image:title>WIMUKOffice88x8813</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>MarketresearchinAsia</image:caption><image:title>WIMPhilippinesOffice88x88009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>KadenceIndia</image:caption><image:title>WIMIndiaOffice88x88003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>KadenceUSAteamphoto</image:caption><image:title>WIMUSOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIMTestimonials3903x651001</image:caption><image:title>WIMTestimonials3903x651001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Havells_Logo.svg-364x240.png</image:loc><image:caption>Havells</image:caption><image:title>WL1200pxHavellsLogosvg364x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLdiscoverchannellogo392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>ConductingOnlineResearchinAsia2</image:caption><image:title>WIMConductingOnlineResearchinAsia2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432.jpg</image:loc><image:caption>Plug</image:caption><image:title>WIMpaulhanaokaRJkKjLu8I9Iunsplash1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>KadenceIndonesia</image:caption><image:title>WIMIndonesiaOffice88x885</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogo288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Market%20entry_1090x545.jpg</image:loc><image:caption>Marketentry</image:caption><image:title>WIMMarketentry1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>ashopinTokyoJapan</image:caption><image:title>WIMJapanOffice88x88007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/treatwell.png</image:loc><image:caption>treatwell</image:caption><image:title>treatwell</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Hairdresser_720x216.jpg</image:loc><image:caption>WIMHairdresser720x216</image:caption><image:title>WIMHairdresser720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>KadenceThailand</image:caption><image:title>WIMThailandOffice88x8811</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>KadenceIndonesiaofficeteam</image:caption><image:title>WIMIndonesiaOffice88x884</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UKoffice</image:caption><image:title>WIMUKOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>KadencePhilippinesofficeteam</image:caption><image:title>WIMPhilippinesOffice88x88008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>KadenceChinaofficeteam</image:caption><image:title>WIMKadenceChina88x88001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>BenefitTick</image:caption><image:title>WIiconbenefittick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>KadenceVietnam</image:caption><image:title>WIMVietnamOffice15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>KadenceIndiaofficeteam</image:caption><image:title>WIMIndiaOffice88x88002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIMTestimonials3304x304002</image:caption><image:title>WIMTestimonials3304x304002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL1200pxSamsungwordmarksvg144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Premium%20home%20appliances%20fridge%20washing%20machine.jpg</image:loc><image:caption>Premiumhomeappliancesfridgewashingmachine</image:caption><image:title>WIMPremiumhomeappliancesfridgewashingmachine</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>JapanTokyo</image:caption><image:title>WIMJapanOffice88x88006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><lastmod>2025-10-03</lastmod></url><url><loc>https://kadence.com/case-study/identifying-the-in-flight-experience-of-the-future</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2239532958.jpg</image:loc><image:caption>GettyImages2239532958</image:caption><image:title>GettyImages2239532958</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/BL_2133x858_Jewel_Tower2-1-1000x858.jpg</image:loc><image:caption>BL2133x858JewelTower211000x858</image:caption><image:title>BL2133x858JewelTower211000x858</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_OnlineAsia_580x580.png</image:loc><image:caption>WHOnlineAsia580x580</image:caption><image:title>WHOnlineAsia580x580</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-525408989.jpg</image:loc><image:caption>GettyImages525408989</image:caption><image:title>GettyImages525408989</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><lastmod>2025-12-08</lastmod></url><url><loc>https://kadence.com/the-future-of-online-shopping/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Kadence.com-preview-image.png</image:loc><image:caption>Kadencecompreviewimage</image:caption><image:title>Kadencecompreviewimage</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><lastmod>2025-10-16</lastmod></url><url><loc>https://kadence.com/knowledge/the-ethics-of-data-collection-in-market-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1464550329.jpg</image:loc><image:caption>GettyImages1464550329</image:caption><image:title>GettyImages1464550329</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/image-44.png</image:loc><image:caption>image44</image:caption><image:title>image44</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972.jpg</image:loc><image:caption>GettyImages910144972</image:caption><image:title>GettyImages910144972</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><lastmod>2025-10-21</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-role-of-packaging-in-crafting-the-perfect-unboxing-moment/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Shopper-Profiles-cover-1024x576.png</image:loc><image:caption>groceryshopperpersonas</image:caption><image:title>ShopperProfilescover1024x576</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1313940439-1.jpg</image:loc><image:caption>GettyImages13139404391</image:caption><image:title>GettyImages13139404391</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1181405477.jpg</image:loc><image:caption>GettyImages1181405477</image:caption><image:title>GettyImages1181405477</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-3-1024x535.png</image:loc><image:caption>Submityourmarketresearchbrief</image:caption><image:title>submitaresearchbrief31024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2089465288.jpg</image:loc><image:caption>GettyImages2089465288</image:caption><image:title>GettyImages2089465288</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2220539132.jpg</image:loc><image:caption>GettyImages2220539132</image:caption><image:title>GettyImages2220539132</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><lastmod>2025-10-28</lastmod></url><url><loc>https://kadence.com/knowledge/concept-testing-how-brands-design-and-launch-winning-products/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1140336344-e1672164098954.jpg</image:loc><image:caption>GettyImages1140336344e1672164098954</image:caption><image:title>GettyImages1140336344e1672164098954</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><lastmod>2025-09-18</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/the-fintech-boom-in-southeast-asia/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/3-36-1024x535-Sep-19-2025-08-10-05-7000-PM.png</image:loc><image:caption>3361024x535Sep1920250810057000PM</image:caption><image:title>3361024x535Sep1920250810057000PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-57-1.png</image:loc><image:caption>Sampleforblogpost571</image:caption><image:title>Sampleforblogpost571</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1181405477.jpg</image:loc><image:caption>GettyImages1181405477</image:caption><image:title>GettyImages1181405477</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1-1.jpg</image:loc><image:caption>20200129Header11</image:caption><image:title>20200129Header11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages1162094164scaled</image:caption><image:title>GettyImages1162094164scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><lastmod>2025-09-26</lastmod></url><url><loc>https://kadence.com/knowledge/the-rise-of-the-wellness-economy/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20191003_Green_brick.jpg</image:loc><image:caption>20191003Greenbrick</image:caption><image:title>20191003Greenbrick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages1162094164scaled</image:caption><image:title>GettyImages1162094164scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Why-modern-millennials-are-less-brand-loyal-1-1024x512.png</image:loc><image:caption>Whymodernmillennialsarelessbrandloyal</image:caption><image:title>Whymodernmillennialsarelessbrandloyal11024x512</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/admin-ajax%20(8).png</image:loc><image:caption>adminajax8</image:caption><image:title>adminajax8</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1.jpg</image:loc><image:caption>20200129Header1</image:caption><image:title>20200129Header1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-1024x535.png</image:loc><image:caption>Submitaresearchbrief</image:caption><image:title>submitaresearchbrief41024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/knowledge/selecting-the-right-data-collection-methods/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-39.png</image:loc><image:caption>Sampleforblogpost39</image:caption><image:title>Sampleforblogpost39</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1464550329.jpg</image:loc><image:caption>GettyImages1464550329</image:caption><image:title>GettyImages1464550329</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972.jpg</image:loc><image:caption>GettyImages910144972</image:caption><image:title>GettyImages910144972</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Data-Collection-Methods.png</image:loc><image:caption>DataCollectionMethods</image:caption><image:title>DataCollectionMethods</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-1024x535-4.png</image:loc><image:caption>11024x5354</image:caption><image:title>11024x5354</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-32-1024x535-4.png</image:loc><image:caption>1321024x5354</image:caption><image:title>1321024x5354</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><lastmod>2025-09-21</lastmod></url><url><loc>https://kadence.com/office/market-research-agency-vancouver</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>MarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMmrsoppies216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRSOpperationsAwardsTrophy</image:caption><image:title>WIPmrsoppies2216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WHanastasiadulgierQboRVYU6sfQunsplash12180x1090</image:caption><image:title>WHanastasiadulgierQboRVYU6sfQunsplash12180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ESOMAR-Congress-2023-Winner-216x216.jpg</image:loc><image:caption>WIMESOMARCongress2023Winner216x216</image:caption><image:title>WIMESOMARCongress2023Winner216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WIBrandAndAdvertising</image:caption><image:title>WIBrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>KadenceInternationalMarketResearchAgencyoftheYearSingapore</image:caption><image:title>WIMOptimizedimage131216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2021</image:caption><image:title>WIMAOTYMR1216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090.jpg</image:loc><image:caption>WHshanelahiDDiLYtF88wunsplashscaled2180x1090</image:caption><image:title>WHshanelahiDDiLYtF88wunsplashscaled2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611.jpg</image:loc><image:caption>WHclaybankshwLAI5lRhdMunsplash1e1614876480611</image:caption><image:title>WHclaybankshwLAI5lRhdMunsplash1e1614876480611</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIMchuttersnapmfo1E7omzkunsplash720x216</image:caption><image:title>WIMchuttersnapmfo1E7omzkunsplash720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:caption><image:title>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wallstreetjournallogo</image:caption><image:title>wallstreetjournallogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>KadenceInternationalisHighlyCommendedforGlobalAgencyofTheYear</image:caption><image:title>WIMGlobalAgencycop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>BestDataCollectionFinalistMarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMBestDataCollection216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2020</image:caption><image:title>WIMAOTYcrop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:caption><image:title>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagersplayingsport</image:caption><image:title>WIMgirlsonwhiteredjerseyplayinghandgame1634652720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WIProductDevelopment</image:caption><image:title>WIProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WICustomerAndMarket</image:caption><image:title>WICustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURAInnovationoftheYearaward</image:caption><image:title>WIMFinalistlogoLARGE216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>QuirksSupplieroftheYearKadenceInternational</image:caption><image:title>WIMQuirkAwards1881216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wallstreetjournal-logo-217x120.png</image:loc><image:caption>wallstreetjournallogo217x120</image:caption><image:title>wallstreetjournallogo217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WIFieldworkServices</image:caption><image:title>WIFieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WLASALOGO2017144x46</image:caption><image:title>WLASALOGO2017144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIMedwardheuKyzXEc2ksunsplash1814x372</image:caption><image:title>WIMedwardheuKyzXEc2ksunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090.jpg</image:loc><image:caption>WIMphotoofpeopleleaningonwoodentable31846142180x1090</image:caption><image:title>WIMphotoofpeopleleaningonwoodentable31846142180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>KadenceteamcollectingAgencyoftheYearaward</image:caption><image:title>WIMJOE43941216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>MarketingInteractiveAgencyoftheYearWinnerGold2021</image:caption><image:title>WIMmarketinginteractiveagencyoftheyear2021gold216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WIInsightActivation</image:caption><image:title>WIInsightActivation</image:title></image:image><lastmod>2026-03-02</lastmod></url><url><loc>https://kadence.com/knowledge/how-brands-can-lead-during-boycotts/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/4-1024x683.png</image:loc><image:caption>41024x683</image:caption><image:title>41024x683</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/3-1024x683.png</image:loc><image:caption>31024x683</image:caption><image:title>31024x683</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-1024x683.png</image:loc><image:caption>11024x683</image:caption><image:title>11024x683</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/5-1024x683.png</image:loc><image:caption>51024x683</image:caption><image:title>51024x683</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1370432427.jpg</image:loc><image:caption>GettyImages1370432427</image:caption><image:title>GettyImages1370432427</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-3.png</image:loc><image:caption>downloadagencycredentialsorbrochure3</image:caption><image:title>downloadagencycredentialsorbrochure3</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1180385981-150x150-1.jpg</image:loc><image:caption>GettyImages1180385981150x1501</image:caption><image:title>GettyImages1180385981150x1501</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1219583078.jpg</image:loc><image:caption>GettyImages1219583078</image:caption><image:title>GettyImages1219583078</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/2-1024x683.png</image:loc><image:caption>21024x683</image:caption><image:title>21024x683</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/How-millennials-love-eco-conscious-brands-1-1024x512.png</image:loc><image:caption>modernmillennialsandbrandloyalty</image:caption><image:title>Howmillennialsloveecoconsciousbrands11024x512</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/from-niche-to-mainstream-the-unstoppable-rise-of-organic-foods/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1351767347.jpg</image:loc><image:caption>GettyImages1351767347</image:caption><image:title>GettyImages1351767347</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/0YPBakkJrFOUyVX3n6HlBA2ysazE_-lirVM7CcmTmZgMNS6IlkIwzNOIIcJF5dqV-5e7jvf5sRtNURBESqNq_Xs9mMs8ae2IlzGxqS35fmUH0QVq_AJt-Dw6jXFF-XV_I9O3YTeJe3GqtlPhe8agR-2.png</image:loc><image:caption>0YPBakkJrFOUyVX3n6HlBA2ysazElirVM7CcmTmZgMNS6IlkIwzNOIIcJF5dqV5e7jvf5sRtNURBESqNqXs9mMs8ae2IlzGxqS35fmUH0QVqAJtDw6jXFFXVI9O3YTeJe3GqtlPhe8agR2</image:caption><image:title>0YPBakkJrFOUyVX3n6HlBA2ysazElirVM7CcmTmZgMNS6IlkIwzNOIIcJF5dqV5e7jvf5sRtNURBESqNqXs9mMs8ae2IlzGxqS35fmUH0QVqAJtDw6jXFFXVI9O3YTeJe3GqtlPhe8agR2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1305487364-1-1.jpg</image:loc><image:caption>GettyImages130548736411</image:caption><image:title>GettyImages130548736411</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/vcjBeUi76aUx0u56UsrTLZuMZIPYKI6vZKEcIb0iOqN8ZS3FopAAgkwU5OvCZ9AMtN32shA2hOhG0mmNqZgmX9OL48rjIFE1C7QPTmsb_ECJSZu8SV98Lr6nulI-wnpjuHBn2vh30r-eJb-dRoMF1-2.png</image:loc><image:caption>vcjBeUi76aUx0u56UsrTLZuMZIPYKI6vZKEcIb0iOqN8ZS3FopAAgkwU5OvCZ9AMtN32shA2hOhG0mmNqZgmX9OL48rjIFE1C7QPTmsbECJSZu8SV98Lr6nulIwnpjuHBn2vh30reJbdRoMF12</image:caption><image:title>vcjBeUi76aUx0u56UsrTLZuMZIPYKI6vZKEcIb0iOqN8ZS3FopAAgkwU5OvCZ9AMtN32shA2hOhG0mmNqZgmX9OL48rjIFE1C7QPTmsbECJSZu8SV98Lr6nulIwnpjuHBn2vh30reJbdRoMF12</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-81-2.png</image:loc><image:caption>Sampleforblogpost812</image:caption><image:title>Sampleforblogpost812</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/General-The-Future-of-Finance-1-1024x535.png</image:loc><image:caption>fintechreport</image:caption><image:title>GeneralTheFutureofFinance11024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20191003_Green_brick.jpg</image:loc><image:caption>20191003Greenbrick</image:caption><image:title>20191003Greenbrick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-3-1024x535.png</image:loc><image:caption>Submityourmarketresearchbrief</image:caption><image:title>submitaresearchbrief31024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/m3hagX-5vY_oMY-gt_nScrAAmWq120F4liEaRjd73C5uEWaWDwsV1Qp_OgGMjK4F6CZrXRErVlX4YjCemKE_UvRsT1bpXJDrojPiFChSRbQ2BrZNDtmVfxvMABCHlMaXdxD7eJsv_2wLTe_EYNVMg-2.png</image:loc><image:caption>m3hagX5vYoMYgtnScrAAmWq120F4liEaRjd73C5uEWaWDwsV1QpOgGMjK4F6CZrXRErVlX4YjCemKEUvRsT1bpXJDrojPiFChSRbQ2BrZNDtmVfxvMABCHlMaXdxD7eJsv2wLTeEYNVMg2</image:caption><image:title>m3hagX5vYoMYgtnScrAAmWq120F4liEaRjd73C5uEWaWDwsV1QpOgGMjK4F6CZrXRErVlX4YjCemKEUvRsT1bpXJDrojPiFChSRbQ2BrZNDtmVfxvMABCHlMaXdxD7eJsv2wLTeEYNVMg2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><lastmod>2025-10-28</lastmod></url><url><loc>https://kadence.com/knowledge/the-importance-of-high-quality-data-in-market-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1464550329.jpg</image:loc><image:caption>GettyImages1464550329</image:caption><image:title>GettyImages1464550329</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972.jpg</image:loc><image:caption>GettyImages910144972</image:caption><image:title>GettyImages910144972</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1394760696-e1666984009186.jpg</image:loc><image:caption>GettyImages1394760696e1666984009186</image:caption><image:title>GettyImages1394760696e1666984009186</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><lastmod>2025-09-19</lastmod></url><url><loc>https://kadence.com/ja/podcast/ep-15-data-driven-grooming-manscapeds-consumer-strategies-with-monica-aguilo/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Monica.jpeg</image:loc><image:caption>Monica</image:caption><image:title>Monica</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/BL_elusive-consumer-cover-1000x432.png</image:loc><image:caption>BLelusiveconsumercover1000x432</image:caption><image:title>BLelusiveconsumercover1000x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/Featured%20images/Podcast-episode-covers.png</image:loc><image:caption>Podcastepisodecovers</image:caption><image:title>Podcastepisodecovers</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><lastmod>2025-11-05</lastmod></url><url><loc>https://kadence.com/office/careers-at-kadence-china/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Agile_88x88.png</image:loc><image:caption>WIAgile88x88</image:caption><image:title>WIAgile88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Tulika-Sheel_300x300.jpg</image:loc><image:caption>TPTulikaSheel300x300</image:caption><image:title>TPTulikaSheel300x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-team-1024x768.jpeg</image:loc><image:caption>TeamKadence</image:caption><image:title>WIMKadenceteam1024x768</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Images/WIM_perks1.jpg</image:loc><image:caption>KadenceChinaoffice</image:caption><image:title>WIMperks1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Curious_88x88.png</image:loc><image:caption>WICurious88x88</image:caption><image:title>WICurious88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Kouei-Kaku-600x600.jpg</image:loc><image:caption>TPKoueiKaku600x600</image:caption><image:title>TPKoueiKaku600x600</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Katrin%20Scheibert.png</image:loc><image:caption>KatrinScheibert</image:caption><image:title>KatrinScheibert</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_Shanghai-downtown.jpg</image:loc><image:caption>WHShanghaidowntown</image:caption><image:title>WHShanghaidowntown</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Shanghai.jpg</image:loc><image:caption>Shanghai</image:caption><image:title>Shanghai</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Allaine%20Bettina%20Orosco.jpeg</image:loc><image:caption>AllaineBettinaOrosco</image:caption><image:title>AllaineBettinaOrosco</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Genuine88x88.png</image:loc><image:caption>WIGenuine88x88</image:caption><image:title>WIGenuine88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Steven_Zhou.png</image:loc><image:caption>TPStevenZhou</image:caption><image:title>TPStevenZhou</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Futurists_88x88.png</image:loc><image:caption>WIFuturists88x88</image:caption><image:title>WIFuturists88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Dependable_88x88.png</image:loc><image:caption>WIDependable88x88</image:caption><image:title>WIDependable88x88</image:title></image:image><lastmod>2025-10-16</lastmod></url><url><loc>https://kadence.com/knowledge/the-role-of-market-research-in-refining-your-brand-value-proposition/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1370432427.jpg</image:loc><image:caption>GettyImages1370432427</image:caption><image:title>GettyImages1370432427</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-4b-1024x535-Sep-11-2025-08-38-37-8528-PM.png</image:loc><image:caption>downloadagencycredentialsorbrochure4b1024x535Sep1120250838378528PM</image:caption><image:title>downloadagencycredentialsorbrochure4b1024x535Sep1120250838378528PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Travel-On-the-Move-1024x535-1.png</image:loc><image:caption>TravelOntheMove1024x5351</image:caption><image:title>TravelOntheMove1024x5351</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1389263476.jpg</image:loc><image:caption>GettyImages1389263476</image:caption><image:title>GettyImages1389263476</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1219583078.jpg</image:loc><image:caption>GettyImages1219583078</image:caption><image:title>GettyImages1219583078</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1753895880.jpg</image:loc><image:caption>GettyImages1753895880</image:caption><image:title>GettyImages1753895880</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><lastmod>2025-09-19</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/what-is-concept-testing-in-new-product-development/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/siora-photography-cixohzDpNIo-unsplash-scaled.jpg</image:loc><image:caption>sioraphotographycixohzDpNIounsplashscaled</image:caption><image:title>sioraphotographycixohzDpNIounsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/kelly-sikkema-BoAbPMRKLS0-unsplash-scaled-1.jpg</image:loc><image:caption>kellysikkemaBoAbPMRKLS0unsplashscaled1</image:caption><image:title>kellysikkemaBoAbPMRKLS0unsplashscaled1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled-2.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled2</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><lastmod>2026-02-18</lastmod></url><url><loc>https://kadence.com/service/segmentation-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/A-guide-to-diversity-and-inclusion-in-market-research.jpg</image:loc><image:caption>Aguidetodiversityandinclusioninmarketresearch</image:caption><image:title>Aguidetodiversityandinclusioninmarketresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Segments-of-citrus-fruits.jpg</image:loc><image:caption>Segmentsofcitrusfruits</image:caption><image:title>Segmentsofcitrusfruits</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>KadenceIndonesia</image:caption><image:title>WIMIndonesiaOffice88x885</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLdiscoverchannellogo392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>ConductingOnlineResearchinAsia2</image:caption><image:title>WIMConductingOnlineResearchinAsia2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-vietnam.png</image:loc><image:caption>KadenceVietnamofficeteam</image:caption><image:title>officevietnam</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>KadenceChinaofficeteam</image:caption><image:title>WIMKadenceChina88x88001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:caption><image:title>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>KadenceChina</image:caption><image:title>WIMarticle88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>KadenceIndia</image:caption><image:title>WIMIndiaOffice88x88003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/office-philippines-88x88.jpg</image:loc><image:caption>officephilippines88x88</image:caption><image:title>officephilippines88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/sharon-mccutcheon-y0PKfXeJsq4-unsplash-scaled.jpg</image:loc><image:caption>sharonmccutcheony0PKfXeJsq4unsplashscaled</image:caption><image:title>sharonmccutcheony0PKfXeJsq4unsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wallstreetjournallogo</image:caption><image:title>wallstreetjournallogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_yoodo_gobear_web_logo-392x133.png</image:loc><image:caption>GoBear</image:caption><image:title>WLyoodogobearweblogo392x133</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>MarketresearchinAsia</image:caption><image:title>WIMPhilippinesOffice88x88009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>KadenceIndonesiaofficeteam</image:caption><image:title>WIMIndonesiaOffice88x884</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>ashopinTokyoJapan</image:caption><image:title>WIMJapanOffice88x88007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIMTestimonials3304x304002</image:caption><image:title>WIMTestimonials3304x304002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>KadenceUSAteamphoto</image:caption><image:title>WIMUSOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Segmentation_1090x545.jpg</image:loc><image:caption>Segmentation</image:caption><image:title>WIMSegmentation1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>JapanTokyo</image:caption><image:title>WIMJapanOffice88x88006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216.jpg</image:loc><image:caption>WIMdebbyhudsonjcc8sxK2Adwunsplash1720x216</image:caption><image:title>WIMdebbyhudsonjcc8sxK2Adwunsplash1720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>KadenceUKofficeteam</image:caption><image:title>WIMUKOffice88x8813</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WLMarsInclogo2019392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UKoffice</image:caption><image:title>WIMUKOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/bloomberg%20logo.png</image:loc><image:caption>bloomberglogo</image:caption><image:title>bloomberglogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Annie-spratt_720x216.jpg</image:loc><image:caption>WIMAnniespratt720x216</image:caption><image:title>WIMAnniespratt720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogo288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1369301157.jpg</image:loc><image:caption>GettyImages1369301157</image:caption><image:title>GettyImages1369301157</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIMTestimonials3903x651001</image:caption><image:title>WIMTestimonials3903x651001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>KadenceThailand</image:caption><image:title>WIMThailandOffice88x8811</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL1200pxSamsungwordmarksvg144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>BenefitTick</image:caption><image:title>WIiconbenefittick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>KadenceSingaporeofficeteam</image:caption><image:title>WIMKadenceSingaporeoffice88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>KadenceIndiaofficeteam</image:caption><image:title>WIMIndiaOffice88x88002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/market-research-us.jpg</image:loc><image:caption>marketresearchus</image:caption><image:title>marketresearchus</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-34.png</image:loc><image:caption>Sampleforblogpost34</image:caption><image:title>Sampleforblogpost34</image:title></image:image><lastmod>2025-10-01</lastmod></url><url><loc>https://kadence.com/knowledge/the-4-main-types-of-user-studies/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972.jpg</image:loc><image:caption>GettyImages910144972</image:caption><image:title>GettyImages910144972</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1464550329.jpg</image:loc><image:caption>GettyImages1464550329</image:caption><image:title>GettyImages1464550329</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/user-study-graphic.png</image:loc><image:caption>userstudygraphic</image:caption><image:title>userstudygraphic</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/thisisengineering-raeng-DbLlKd8u2Rw-unsplash-scaled.jpg</image:loc><image:caption>thisisengineeringraengDbLlKd8u2Rwunsplashscaled</image:caption><image:title>thisisengineeringraengDbLlKd8u2Rwunsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><lastmod>2025-09-22</lastmod></url><url><loc>https://kadence.com/en-us/office/market-research-agency-denver</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURAInnovationoftheYearaward</image:caption><image:title>WIMFinalistlogoLARGE216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>KadenceteamcollectingAgencyoftheYearaward</image:caption><image:title>WIMJOE43941216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagersplayingsport</image:caption><image:title>WIMgirlsonwhiteredjerseyplayinghandgame1634652720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIMchuttersnapmfo1E7omzkunsplash720x216</image:caption><image:title>WIMchuttersnapmfo1E7omzkunsplash720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>KadenceInternationalisHighlyCommendedforGlobalAgencyofTheYear</image:caption><image:title>WIMGlobalAgencycop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>QuirksSupplieroftheYearKadenceInternational</image:caption><image:title>WIMQuirkAwards1881216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WICustomerAndMarket</image:caption><image:title>WICustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRSOpperationsAwardsTrophy</image:caption><image:title>WIPmrsoppies2216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WIProductDevelopment</image:caption><image:title>WIProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>BestDataCollectionFinalistMarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMBestDataCollection216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WIBrandAndAdvertising</image:caption><image:title>WIBrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:caption><image:title>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ESOMAR-Congress-2023-Winner-216x216.jpg</image:loc><image:caption>WIMESOMARCongress2023Winner216x216</image:caption><image:title>WIMESOMARCongress2023Winner216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WIFieldworkServices</image:caption><image:title>WIFieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>MarketingInteractiveAgencyoftheYearWinnerGold2021</image:caption><image:title>WIMmarketinginteractiveagencyoftheyear2021gold216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIMedwardheuKyzXEc2ksunsplash1814x372</image:caption><image:title>WIMedwardheuKyzXEc2ksunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611.jpg</image:loc><image:caption>WHclaybankshwLAI5lRhdMunsplash1e1614876480611</image:caption><image:title>WHclaybankshwLAI5lRhdMunsplash1e1614876480611</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2021</image:caption><image:title>WIMAOTYMR1216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>MarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMmrsoppies216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2020</image:caption><image:title>WIMAOTYcrop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wallstreetjournallogo</image:caption><image:title>wallstreetjournallogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wallstreetjournal-logo-217x120.png</image:loc><image:caption>wallstreetjournallogo217x120</image:caption><image:title>wallstreetjournallogo217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090.jpg</image:loc><image:caption>WHshanelahiDDiLYtF88wunsplashscaled2180x1090</image:caption><image:title>WHshanelahiDDiLYtF88wunsplashscaled2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WHanastasiadulgierQboRVYU6sfQunsplash12180x1090</image:caption><image:title>WHanastasiadulgierQboRVYU6sfQunsplash12180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>KadenceInternationalMarketResearchAgencyoftheYearSingapore</image:caption><image:title>WIMOptimizedimage131216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WIInsightActivation</image:caption><image:title>WIInsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WLASALOGO2017144x46</image:caption><image:title>WLASALOGO2017144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:caption><image:title>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090.jpg</image:loc><image:caption>WIMphotoofpeopleleaningonwoodentable31846142180x1090</image:caption><image:title>WIMphotoofpeopleleaningonwoodentable31846142180x1090</image:title></image:image><lastmod>2026-03-13</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/targeting-the-growing-urban-consumer-market-in-india/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-82-2.png</image:loc><image:caption>CopyofSampleforblogpost822</image:caption><image:title>CopyofSampleforblogpost822</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/General-4-1024x512-Sep-19-2025-08-40-52-5991-PM.png</image:loc><image:caption>General41024x512Sep1920250840525991PM</image:caption><image:title>General41024x512Sep1920250840525991PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200604-08empty-concrete-tunnel-through-mosque-1007431-1.jpg</image:loc><image:caption>2020060408emptyconcretetunnelthroughmosque10074311</image:caption><image:title>2020060408emptyconcretetunnelthroughmosque10074311</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/siora-photography-cixohzDpNIo-unsplash-scaled.jpg</image:loc><image:caption>sioraphotographycixohzDpNIounsplashscaled</image:caption><image:title>sioraphotographycixohzDpNIounsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20191003_Green_brick.jpg</image:loc><image:caption>20191003Greenbrick</image:caption><image:title>20191003Greenbrick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-3-1024x535-Sep-19-2025-09-01-21-4017-PM.png</image:loc><image:caption>downloadagencycredentialsorbrochure31024x535Sep1920250901214017PM</image:caption><image:title>downloadagencycredentialsorbrochure31024x535Sep1920250901214017PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><lastmod>2025-09-26</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-large-language-models-are-changing-market-research-2/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/The-future-of-the-home-gym-2-1024x535-Sep-19-2025-09-04-50-8588-PM.png</image:loc><image:caption>Thefutureofthehomegym21024x535Sep1920250904508588PM</image:caption><image:title>Thefutureofthehomegym21024x535Sep1920250904508588PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages1162094164scaled</image:caption><image:title>GettyImages1162094164scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-4-1024x535-Sep-19-2025-08-51-18-3211-PM.png</image:loc><image:caption>141024x535Sep1920250851183211PM</image:caption><image:title>141024x535Sep1920250851183211PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1054423670-2.jpg</image:loc><image:caption>GettyImages10544236702</image:caption><image:title>GettyImages10544236702</image:title></image:image><lastmod>2025-10-08</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/thailands-electric-vehicle-market-a-future-powerhouse-in-southeast-asia/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1447778916-1-e1708030133480-2.jpg</image:loc><image:caption>GettyImages14477789161e17080301334802</image:caption><image:title>GettyImages14477789161e17080301334802</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/SOCIAL-CARDS-Understanding-Consumer-Segments-in-the-Automotive-Industry-1024x535_111.png</image:loc><image:caption>SOCIALCARDSUnderstandingConsumerSegmentsintheAutomotiveIndustry1024x535111</image:caption><image:title>SOCIALCARDSUnderstandingConsumerSegmentsintheAutomotiveIndustry1024x535111</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200604-07dan-freeman-G4E6PcOt4Ps-unsplash-1.jpg</image:loc><image:caption>2020060407danfreemanG4E6PcOt4Psunsplash1</image:caption><image:title>2020060407danfreemanG4E6PcOt4Psunsplash1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-25-2.png</image:loc><image:caption>CopyofSampleforblogpost252</image:caption><image:title>CopyofSampleforblogpost252</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Hide%20Hamano.jpeg</image:loc><image:caption>HideHamano</image:caption><image:title>HideHamano</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Consumers-are-taking-control-of-their-well-being-with-wearable-tech_-3-1-1024x535-Sep-19-2025-04-11-19-1246-PM.png</image:loc><image:caption>Consumersaretakingcontroloftheirwellbeingwithwearabletech311024x535Sep1920250411191246PM</image:caption><image:title>Consumersaretakingcontroloftheirwellbeingwithwearabletech311024x535Sep1920250411191246PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1-1.jpg</image:loc><image:caption>20200129Header11</image:caption><image:title>20200129Header11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><lastmod>2025-10-30</lastmod></url><url><loc>https://kadence.com/knowledge/consumer-trends-in-asia-2021/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogosvg392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/samsung%20logo.png</image:loc><image:caption>samsunglogo</image:caption><image:title>samsunglogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/icon_unilever.png</image:loc><image:caption>iconunilever</image:caption><image:title>iconunilever</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Reports/Trends-Small.png</image:loc><image:caption>TrendsSmall</image:caption><image:title>TrendsSmall</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/valery-rabchenyuk-4uqqrQYdxQw-unsplash-scaled.jpg</image:loc><image:caption>valeryrabchenyuk4uqqrQYdxQwunsplashscaled</image:caption><image:title>valeryrabchenyuk4uqqrQYdxQwunsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_288x83.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars288x83</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><lastmod>2025-10-06</lastmod></url><url><loc>https://kadence.com/en-us/office/careers-at-kadence-india/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Aman_202508_001.jpg</image:loc><image:caption>TPAman202508001</image:caption><image:title>TPAman202508001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Sarvjeet-484x600.jpg</image:loc><image:caption>TPSarvjeet484x600</image:caption><image:title>TPSarvjeet484x600</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Agile_88x88.png</image:loc><image:caption>WIAgile88x88</image:caption><image:title>WIAgile88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Curious_88x88.png</image:loc><image:caption>WICurious88x88</image:caption><image:title>WICurious88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/Pooja.jpg</image:loc><image:caption>Pooja</image:caption><image:title>Pooja</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_GettyImages-1047549194-1-scaled-740x720.jpg</image:loc><image:caption>kadenceoffice</image:caption><image:title>WHGettyImages10475491941scaled740x720</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Futurists_88x88.png</image:loc><image:caption>WIFuturists88x88</image:caption><image:title>WIFuturists88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/Sushil.jpg</image:loc><image:caption>Sushil</image:caption><image:title>Sushil</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/Gaurav-Raj.jpg</image:loc><image:caption>GauravRaj</image:caption><image:title>GauravRaj</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_GettyImages-1185216974-1-740x720.jpg</image:loc><image:caption>OfficeCultureandGlobalCollaboration</image:caption><image:title>WIMGettyImages11852169741740x720</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Dependable_88x88.png</image:loc><image:caption>WIDependable88x88</image:caption><image:title>WIDependable88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/Rajashekar.jpg</image:loc><image:caption>Rajashekar</image:caption><image:title>Rajashekar</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_kadence-india-team.jpg</image:loc><image:caption>WIMkadenceindiateam</image:caption><image:title>WIMkadenceindiateam</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_GettyImages-1047549798-1-scaled-740x720.jpg</image:loc><image:caption>WorkLifeBalanceandFlexibility</image:caption><image:title>WIMGettyImages10475497981scaled740x720</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/Ankit-Gupta.jpg</image:loc><image:caption>AnkitGupta</image:caption><image:title>AnkitGupta</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Tulika-Sheel_300x300.jpg</image:loc><image:caption>TPTulikaSheel300x300</image:caption><image:title>TPTulikaSheel300x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_careers_Teams_002.jpg</image:loc><image:caption>KadenceIndia</image:caption><image:title>WIMcareersTeams002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/Kshitij.jpg</image:loc><image:caption>Kshitij</image:caption><image:title>Kshitij</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2122566559-2.jpg</image:loc><image:caption>GettyImages21225665592</image:caption><image:title>GettyImages21225665592</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_GettyImages-2122566559-2-2121x1090.jpg</image:loc><image:caption>KadenceIndiaoffice</image:caption><image:title>WHGettyImages212256655922121x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/Ankita-Ambani.jpg</image:loc><image:caption>AnkitaAmbani</image:caption><image:title>AnkitaAmbani</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Naresh-Bhatia-300x300.jpg</image:loc><image:caption>TPNareshBhatia300x300</image:caption><image:title>TPNareshBhatia300x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Genuine88x88.png</image:loc><image:caption>WIGenuine88x88</image:caption><image:title>WIGenuine88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_GettyImages-1045876492-1-scaled-740x720.jpg</image:loc><image:caption>GlobalBrandandImpact</image:caption><image:title>WIMGettyImages10458764921scaled740x720</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/Ankit-Makkar.jpg</image:loc><image:caption>AnkitMakkar</image:caption><image:title>AnkitMakkar</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_perks4.jpg</image:loc><image:caption>WIMperks4</image:caption><image:title>WIMperks4</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_GettyImages-1270913435.jpg</image:loc><image:caption>marketresearchjobsindia</image:caption><image:title>WIMGettyImages1270913435</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/sector/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Kadence.com-preview-image.png</image:loc><image:caption>Kadencecompreviewimage</image:caption><image:title>Kadencecompreviewimage</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Food-and-Beverage-814x372.png</image:loc><image:caption>WIMFoodandBeverage814x372</image:caption><image:title>WIMFoodandBeverage814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Tech-814x372.png</image:loc><image:caption>WIMTech814x372</image:caption><image:title>WIMTech814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Cindi-Collet-380x380.jpg</image:loc><image:caption>TPCindiCollet380x380</image:caption><image:title>TPCindiCollet380x380</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Animal-Health-814x372.png</image:loc><image:caption>WIMAnimalHealth814x372</image:caption><image:title>WIMAnimalHealth814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Consumer-Goods-814x372.png</image:loc><image:caption>WIMConsumerGoods814x372</image:caption><image:title>WIMConsumerGoods814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/WH_kadence-sectors.jpg</image:loc><image:caption>WHkadencesectors</image:caption><image:title>WHkadencesectors</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Samsung-392x64.png</image:loc><image:caption>Samsung</image:caption><image:title>WLSamsung392x64</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Business-to-Business-814x372.png</image:loc><image:caption>WIMBusinesstoBusiness814x372</image:caption><image:title>WIMBusinesstoBusiness814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Ecommerce-814x372.png</image:loc><image:caption>WIMEcommerce814x372</image:caption><image:title>WIMEcommerce814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WLMarsInclogo2019392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Telecommunications-814x372.png</image:loc><image:caption>WIMTelecommunications814x372</image:caption><image:title>WIMTelecommunications814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Media-1-814x372.png</image:loc><image:caption>WIMMedia1814x372</image:caption><image:title>WIMMedia1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Advertising-814x372.png</image:loc><image:caption>WIMAdvertising814x372</image:caption><image:title>WIMAdvertising814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Automotive-814x372.png</image:loc><image:caption>WIMAutomotive814x372</image:caption><image:title>WIMAutomotive814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Amy%20Lo_202406_006.jpg</image:loc><image:caption>TPAmyLo202406006</image:caption><image:title>TPAmyLo202406006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogosvg392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_EllieTehrani_300x300.jpg</image:loc><image:caption>EllieTehrani</image:caption><image:title>TPEllieTehrani300x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_BBGMEDIA2018-1280x720-1-392x123.jpg</image:loc><image:caption>WLBBGMEDIA20181280x7201392x123</image:caption><image:title>WLBBGMEDIA20181280x7201392x123</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Financial-814x372.png</image:loc><image:caption>FinancialServices</image:caption><image:title>WIMFinancial814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLdiscoverchannellogo392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-5-392x178.png</image:loc><image:caption>WLunilever35392x178</image:caption><image:title>WLunilever35392x178</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_AshAwasthi_202406_007.jpeg</image:loc><image:caption>TPAshAwasthi202406007</image:caption><image:title>TPAshAwasthi202406007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Janine_300x300.png</image:loc><image:caption>JanineMichalek</image:caption><image:title>TPJanine300x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Agriculture-2-814x372.png</image:loc><image:caption>WIMAgriculture2814x372</image:caption><image:title>WIMAgriculture2814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Bianca_202406_004.jpg</image:loc><image:caption>TPBianca202406004</image:caption><image:title>TPBianca202406004</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-220x240.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi220x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Team/TP_Digo-cropped-600x600.png</image:loc><image:caption>TPDigocropped600x600</image:caption><image:title>TPDigocropped600x600</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kids-Youth-814x372.png</image:loc><image:caption>WIMKidsYouth814x372</image:caption><image:title>WIMKidsYouth814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/unraveling-filippino-purchase-behavior/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/About-face_social-media-_About-face-1-04-2-1024x535-Sep-19-2025-08-21-03-8814-PM.png</image:loc><image:caption>AboutfacesocialmediaAboutface10421024x535Sep1920250821038814PM</image:caption><image:title>AboutfacesocialmediaAboutface10421024x535Sep1920250821038814PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-61-1.png</image:loc><image:caption>Sampleforblogpost611</image:caption><image:title>Sampleforblogpost611</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20191003_Green_brick.jpg</image:loc><image:caption>20191003Greenbrick</image:caption><image:title>20191003Greenbrick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1181405477.jpg</image:loc><image:caption>GettyImages1181405477</image:caption><image:title>GettyImages1181405477</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1-1.jpg</image:loc><image:caption>20200129Header11</image:caption><image:title>20200129Header11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/BrjiQ3ydljqk4S2kMstl9wGk2gRIwyANoo7Ih8DkDivVH7-32KxSV0mk50JznXuoPBEs2mcyPL9Fd3Pca5OCRaGRPYp5OjGGW1QHHrZCek2zNnUm6nnA87Br-HMPis7BZ_h7CVbo8NJyCwfU4uTsk-1.jpg</image:loc><image:caption>BrjiQ3ydljqk4S2kMstl9wGk2gRIwyANoo7Ih8DkDivVH732KxSV0mk50JznXuoPBEs2mcyPL9Fd3Pca5OCRaGRPYp5OjGGW1QHHrZCek2zNnUm6nnA87BrHMPis7BZh7CVbo8NJyCwfU4uTsk1</image:caption><image:title>BrjiQ3ydljqk4S2kMstl9wGk2gRIwyANoo7Ih8DkDivVH732KxSV0mk50JznXuoPBEs2mcyPL9Fd3Pca5OCRaGRPYp5OjGGW1QHHrZCek2zNnUm6nnA87BrHMPis7BZh7CVbo8NJyCwfU4uTsk1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Feeling-Good-cover-ad-1024x535-Sep-19-2025-07-25-59-4818-PM.png</image:loc><image:caption>FeelingGoodcoverad1024x535Sep1920250725594818PM</image:caption><image:title>FeelingGoodcoverad1024x535Sep1920250725594818PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><lastmod>2025-09-24</lastmod></url><url><loc>https://kadence.com/knowledge/how-mobile-first-surveys-are-transforming-global-market-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Time-on-Mobile-phones-683x1024.png</image:loc><image:caption>TimeonMobilephones683x1024</image:caption><image:title>TimeonMobilephones683x1024</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Forsta-1024x620.png</image:loc><image:caption>Forsta1024x620</image:caption><image:title>Forsta1024x620</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/3-36-1024x535-Sep-16-2025-10-31-19-5424-AM.png</image:loc><image:caption>3361024x535Sep1620251031195424AM</image:caption><image:title>3361024x535Sep1620251031195424AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Geetika%20Chhatwal.png</image:loc><image:caption>GeetikaChhatwal</image:caption><image:title>GeetikaChhatwal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Optimize-design-1024x646.png</image:loc><image:caption>Optimizedesign1024x646</image:caption><image:title>Optimizedesign1024x646</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages1162094164scaled</image:caption><image:title>GettyImages1162094164scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/As-introduction-to-Data-collection-in-marketing-research.jpg</image:loc><image:caption>AsintroductiontoDatacollectioninmarketingresearch</image:caption><image:title>AsintroductiontoDatacollectioninmarketingresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-63.png</image:loc><image:caption>Sampleforblogpost63</image:caption><image:title>Sampleforblogpost63</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Designing-Effective-Mobile-First-Surveys-1024x653.png</image:loc><image:caption>DesigningEffectiveMobileFirstSurveys1024x653</image:caption><image:title>DesigningEffectiveMobileFirstSurveys1024x653</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/browsers-1024x452.png</image:loc><image:caption>browsers1024x452</image:caption><image:title>browsers1024x452</image:title></image:image><lastmod>2025-09-19</lastmod></url><url><loc>https://kadence.com/ja/service/brand-equity/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bridgestone-logo-288x61.png</image:loc><image:caption>Bridgestone</image:caption><image:title>WLBridgestonelogo288x61</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>JapanTokyo</image:caption><image:title>WIMJapanOffice88x88006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIMTestimonials3304x304002</image:caption><image:title>WIMTestimonials3304x304002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Brand-equity_1090x545.jpg</image:loc><image:caption>BrandEquity</image:caption><image:title>WIMBrandequity1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>ashopinTokyoJapan</image:caption><image:title>WIMJapanOffice88x88007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432.jpg</image:loc><image:caption>BloombergNeuroscience</image:caption><image:title>WIMballshapedcirclecloseupdark414860copy1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>KadenceIndia</image:caption><image:title>WIMIndiaOffice88x88003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>KadenceIndiaofficeteam</image:caption><image:title>WIMIndiaOffice88x88002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>KadenceSingaporeofficeteam</image:caption><image:title>WIMKadenceSingaporeoffice88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>KadenceUKofficeteam</image:caption><image:title>WIMUKOffice88x8813</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>KadenceIndonesiaofficeteam</image:caption><image:title>WIMIndonesiaOffice88x884</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL1200pxSamsungwordmarksvg144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogo288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WLMarsInclogo2019392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Annie-spratt_720x216.jpg</image:loc><image:caption>WIMAnniespratt720x216</image:caption><image:title>WIMAnniespratt720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIMTestimonials3903x651001</image:caption><image:title>WIMTestimonials3903x651001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>KadenceUSAteamphoto</image:caption><image:title>WIMUSOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>ConductingOnlineResearchinAsia2</image:caption><image:title>WIMConductingOnlineResearchinAsia2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_light-trails-on-highway-at-night-315938-1440x432.jpg</image:loc><image:caption>CarsonHighwayatNight</image:caption><image:title>WIMlighttrailsonhighwayatnight3159381440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>KadenceChina</image:caption><image:title>WIMarticle88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>KadenceChinaofficeteam</image:caption><image:title>WIMKadenceChina88x88001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-220x240.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi220x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>BenefitTick</image:caption><image:title>WIiconbenefittick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bloomberg_Media_stack_blk-144x45.png</image:loc><image:caption>BloombergMedia</image:caption><image:title>WLBloombergMediastackblk144x45</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_yoodo_gobear_web_logo-392x133.png</image:loc><image:caption>GoBear</image:caption><image:title>WLyoodogobearweblogo392x133</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>KadenceVietnam</image:caption><image:title>WIMVietnamOffice15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UKoffice</image:caption><image:title>WIMUKOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLdiscoverchannellogo392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>KadencePhilippinesofficeteam</image:caption><image:title>WIMPhilippinesOffice88x88008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>MarketresearchinAsia</image:caption><image:title>WIMPhilippinesOffice88x88009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>KadenceThailand</image:caption><image:title>WIMThailandOffice88x8811</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>KadenceIndonesia</image:caption><image:title>WIMIndonesiaOffice88x885</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><lastmod>2025-10-02</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/how-ai-and-social-media-are-redefining-information-searches/</loc><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Why-modern-millennials-are-less-brand-loyal-1-1024x512-Sep-19-2025-02-10-28-6182-PM.png</image:loc><image:caption>Whymodernmillennialsarelessbrandloyal11024x512Sep1920250210286182PM</image:caption><image:title>Whymodernmillennialsarelessbrandloyal11024x512Sep1920250210286182PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1219583078-2.jpg</image:loc><image:caption>GettyImages12195830782</image:caption><image:title>GettyImages12195830782</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1564969721-1.jpg</image:loc><image:caption>GettyImages15649697211</image:caption><image:title>GettyImages15649697211</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-crcredentials-or-brochure-1-1024x535-Sep-19-2025-02-31-33-8630-PM.png</image:loc><image:caption>downloadagencycrcredentialsorbrochure11024x535Sep1920250231338630PM</image:caption><image:title>downloadagencycrcredentialsorbrochure11024x535Sep1920250231338630PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1162094164-scaled.jpg</image:loc><image:caption>GettyImages1162094164scaled</image:caption><image:title>GettyImages1162094164scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20190522-02Q2_PZ6AO2tjZO4Q32mD4Iw-scaled-1.jpg</image:loc><image:caption>2019052202Q2PZ6AO2tjZO4Q32mD4Iwscaled1</image:caption><image:title>2019052202Q2PZ6AO2tjZO4Q32mD4Iwscaled1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><lastmod>2026-01-23</lastmod></url><url><loc>https://kadence.com/office/market-research-agency-ireland</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wallstreetjournallogo</image:caption><image:title>wallstreetjournallogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611.jpg</image:loc><image:caption>WHclaybankshwLAI5lRhdMunsplash1e1614876480611</image:caption><image:title>WHclaybankshwLAI5lRhdMunsplash1e1614876480611</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>MarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMmrsoppies216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WIInsightActivation</image:caption><image:title>WIInsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wallstreetjournal-logo-217x120.png</image:loc><image:caption>wallstreetjournallogo217x120</image:caption><image:title>wallstreetjournallogo217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>KadenceInternationalMarketResearchAgencyoftheYearSingapore</image:caption><image:title>WIMOptimizedimage131216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>KadenceInternationalisHighlyCommendedforGlobalAgencyofTheYear</image:caption><image:title>WIMGlobalAgencycop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WHanastasiadulgierQboRVYU6sfQunsplash12180x1090</image:caption><image:title>WHanastasiadulgierQboRVYU6sfQunsplash12180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WIFieldworkServices</image:caption><image:title>WIFieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRSOpperationsAwardsTrophy</image:caption><image:title>WIPmrsoppies2216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WICustomerAndMarket</image:caption><image:title>WICustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURAInnovationoftheYearaward</image:caption><image:title>WIMFinalistlogoLARGE216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagersplayingsport</image:caption><image:title>WIMgirlsonwhiteredjerseyplayinghandgame1634652720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIMedwardheuKyzXEc2ksunsplash1814x372</image:caption><image:title>WIMedwardheuKyzXEc2ksunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>BestDataCollectionFinalistMarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMBestDataCollection216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2020</image:caption><image:title>WIMAOTYcrop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIMchuttersnapmfo1E7omzkunsplash720x216</image:caption><image:title>WIMchuttersnapmfo1E7omzkunsplash720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WLASALOGO2017144x46</image:caption><image:title>WLASALOGO2017144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WIProductDevelopment</image:caption><image:title>WIProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:caption><image:title>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>KadenceteamcollectingAgencyoftheYearaward</image:caption><image:title>WIMJOE43941216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090.jpg</image:loc><image:caption>WIMphotoofpeopleleaningonwoodentable31846142180x1090</image:caption><image:title>WIMphotoofpeopleleaningonwoodentable31846142180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>QuirksSupplieroftheYearKadenceInternational</image:caption><image:title>WIMQuirkAwards1881216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:caption><image:title>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ESOMAR-Congress-2023-Winner-216x216.jpg</image:loc><image:caption>WIMESOMARCongress2023Winner216x216</image:caption><image:title>WIMESOMARCongress2023Winner216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090.jpg</image:loc><image:caption>WHshanelahiDDiLYtF88wunsplashscaled2180x1090</image:caption><image:title>WHshanelahiDDiLYtF88wunsplashscaled2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2021</image:caption><image:title>WIMAOTYMR1216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WIBrandAndAdvertising</image:caption><image:title>WIBrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>MarketingInteractiveAgencyoftheYearWinnerGold2021</image:caption><image:title>WIMmarketinginteractiveagencyoftheyear2021gold216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><lastmod>2026-03-23</lastmod></url><url><loc>https://kadence.com/knowledge/understanding-consumer-segments-in-the-automotive-industry-9-types-of-car-buyers-and-their-personas/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/3-1024x535.png</image:loc><image:caption>31024x535</image:caption><image:title>31024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/6-1024x535.png</image:loc><image:caption>61024x535</image:caption><image:title>61024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/5-1024x535.png</image:loc><image:caption>51024x535</image:caption><image:title>51024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Template-Sample-for-blog-post-13.png</image:loc><image:caption>TemplateSampleforblogpost13</image:caption><image:title>TemplateSampleforblogpost13</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1-1-1024x535-Sep-16-2025-09-29-16-2104-AM.png</image:loc><image:caption>111024x535Sep1620250929162104AM</image:caption><image:title>111024x535Sep1620250929162104AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/2-1024x535.png</image:loc><image:caption>21024x535</image:caption><image:title>21024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/7-1024x535.png</image:loc><image:caption>71024x535</image:caption><image:title>71024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1226119399-scaled.jpg</image:loc><image:caption>GettyImages1226119399scaled</image:caption><image:title>GettyImages1226119399scaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/9-1024x535.png</image:loc><image:caption>91024x535</image:caption><image:title>91024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/8-1024x535.png</image:loc><image:caption>81024x535</image:caption><image:title>81024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1370432427.jpg</image:loc><image:caption>GettyImages1370432427</image:caption><image:title>GettyImages1370432427</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Segments-of-citrus-fruits.jpg</image:loc><image:caption>Segmentsofcitrusfruits</image:caption><image:title>Segmentsofcitrusfruits</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/4-1024x535.png</image:loc><image:caption>41024x535</image:caption><image:title>41024x535</image:title></image:image><lastmod>2025-10-30</lastmod></url><url><loc>https://kadence.com/knowledge/when-sustainability-meets-the-limits-of-consumer-budgets/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-4-3-1024x536-Sep-10-2025-03-57-17-7674-PM.png</image:loc><image:caption>submitaresearchbrief431024x536Sep1020250357177674PM</image:caption><image:title>submitaresearchbrief431024x536Sep1020250357177674PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1345809682.jpg</image:loc><image:caption>GettyImages1345809682</image:caption><image:title>GettyImages1345809682</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1321462048-1.jpg</image:loc><image:caption>GettyImages13214620481</image:caption><image:title>GettyImages13214620481</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/US-1024x535.png</image:loc><image:caption>US1024x535</image:caption><image:title>US1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><lastmod>2025-10-08</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/understanding-the-concerned-consumer-the-essential-report/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo.svg-392x69.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogosvg392x69</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/icon_unilever.png</image:loc><image:caption>iconunilever</image:caption><image:title>iconunilever</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_288x83.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars288x83</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/samsung%20logo.png</image:loc><image:caption>samsunglogo</image:caption><image:title>samsunglogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Concerned-Consumer-scaled.jpg</image:loc><image:caption>ConcernedConsumerscaled</image:caption><image:title>ConcernedConsumerscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Screenshot-2020-06-23-at-12.16.29-233x300.png</image:loc><image:caption>Screenshot20200623at121629233x300</image:caption><image:title>Screenshot20200623at121629233x300</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><lastmod>2025-10-07</lastmod></url><url><loc>https://kadence.com/en-us/office/market-research-agency-austin</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WIInsightActivation</image:caption><image:title>WIInsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>QuirksSupplieroftheYearKadenceInternational</image:caption><image:title>WIMQuirkAwards1881216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611.jpg</image:loc><image:caption>WHclaybankshwLAI5lRhdMunsplash1e1614876480611</image:caption><image:title>WHclaybankshwLAI5lRhdMunsplash1e1614876480611</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WICustomerAndMarket</image:caption><image:title>WICustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ESOMAR-Congress-2023-Winner-216x216.jpg</image:loc><image:caption>WIMESOMARCongress2023Winner216x216</image:caption><image:title>WIMESOMARCongress2023Winner216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WIProductDevelopment</image:caption><image:title>WIProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>MarketingInteractiveAgencyoftheYearWinnerGold2021</image:caption><image:title>WIMmarketinginteractiveagencyoftheyear2021gold216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURAInnovationoftheYearaward</image:caption><image:title>WIMFinalistlogoLARGE216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090.jpg</image:loc><image:caption>WHshanelahiDDiLYtF88wunsplashscaled2180x1090</image:caption><image:title>WHshanelahiDDiLYtF88wunsplashscaled2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WHanastasiadulgierQboRVYU6sfQunsplash12180x1090</image:caption><image:title>WHanastasiadulgierQboRVYU6sfQunsplash12180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>KadenceteamcollectingAgencyoftheYearaward</image:caption><image:title>WIMJOE43941216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>BestDataCollectionFinalistMarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMBestDataCollection216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIMchuttersnapmfo1E7omzkunsplash720x216</image:caption><image:title>WIMchuttersnapmfo1E7omzkunsplash720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WIFieldworkServices</image:caption><image:title>WIFieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WLASALOGO2017144x46</image:caption><image:title>WLASALOGO2017144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:caption><image:title>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRSOpperationsAwardsTrophy</image:caption><image:title>WIPmrsoppies2216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagersplayingsport</image:caption><image:title>WIMgirlsonwhiteredjerseyplayinghandgame1634652720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>MarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMmrsoppies216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wallstreetjournal-logo-217x120.png</image:loc><image:caption>wallstreetjournallogo217x120</image:caption><image:title>wallstreetjournallogo217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wallstreetjournallogo</image:caption><image:title>wallstreetjournallogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2020</image:caption><image:title>WIMAOTYcrop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2021</image:caption><image:title>WIMAOTYMR1216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090.jpg</image:loc><image:caption>WIMphotoofpeopleleaningonwoodentable31846142180x1090</image:caption><image:title>WIMphotoofpeopleleaningonwoodentable31846142180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIMedwardheuKyzXEc2ksunsplash1814x372</image:caption><image:title>WIMedwardheuKyzXEc2ksunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>KadenceInternationalMarketResearchAgencyoftheYearSingapore</image:caption><image:title>WIMOptimizedimage131216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>KadenceInternationalisHighlyCommendedforGlobalAgencyofTheYear</image:caption><image:title>WIMGlobalAgencycop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WIBrandAndAdvertising</image:caption><image:title>WIBrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:caption><image:title>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:title></image:image><lastmod>2026-03-17</lastmod></url><url><loc>https://kadence.com/en-us/podcast/ep-6-sally-mueller-womaness-reaching-the-elusive-menopause-consumer/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/BL_elusive-consumer-cover-1000x432.png</image:loc><image:caption>BLelusiveconsumercover1000x432</image:caption><image:title>BLelusiveconsumercover1000x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/Featured%20images/featured%20img%20ep%206.png</image:loc><image:caption>featuredimgep6</image:caption><image:title>featuredimgep6</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/About%20Our%20Guest%20Images/Sally-Mueller-Headshot.jpg</image:loc><image:caption>SallyMuellerHeadshot</image:caption><image:title>SallyMuellerHeadshot</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><lastmod>2025-10-01</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/from-insights-to-action-the-power-of-b2b-market-research-in-decision-making/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-33-2.png</image:loc><image:caption>Sampleforblogpost332</image:caption><image:title>Sampleforblogpost332</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1305487364-1-1.jpg</image:loc><image:caption>GettyImages130548736411</image:caption><image:title>GettyImages130548736411</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2185776283.jpg</image:loc><image:caption>GettyImages2185776283</image:caption><image:title>GettyImages2185776283</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/11-1-1024x535.png</image:loc><image:caption>beveragetrendsreport</image:caption><image:title>1111024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/thisisengineering-raeng-DbLlKd8u2Rw-unsplash-scaled-1.jpg</image:loc><image:caption>thisisengineeringraengDbLlKd8u2Rwunsplashscaled1</image:caption><image:title>thisisengineeringraengDbLlKd8u2Rwunsplashscaled1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/2-30-866x1024.png</image:loc><image:caption>B2BandB2Cresearchdifferences</image:caption><image:title>230866x1024</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/SIMILARITIES-3-1024x724.png</image:loc><image:caption>B2BversusB2Cresearch</image:caption><image:title>SIMILARITIES31024x724</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/SOCIAL-CARDS-Understanding-Consumer-Segments-in-the-Automotive-Industry-1024x535_111.png</image:loc><image:caption>SOCIALCARDSUnderstandingConsumerSegmentsintheAutomotiveIndustry1024x535111</image:caption><image:title>SOCIALCARDSUnderstandingConsumerSegmentsintheAutomotiveIndustry1024x535111</image:title></image:image><lastmod>2025-10-30</lastmod></url><url><loc>https://kadence.com/podcast/ep-12-podcast-marketing-with-empathy-with-sandeep-dayal/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/BL_elusive-consumer-cover-1000x432.png</image:loc><image:caption>BLelusiveconsumercover1000x432</image:caption><image:title>BLelusiveconsumercover1000x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/EPISODE-X-11.png</image:loc><image:caption>EPISODEX11</image:caption><image:title>EPISODEX11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Podcasts/About%20Our%20Guest%20Images/Sandeep-Headshot-1.png</image:loc><image:caption>SandeepHeadshot1</image:caption><image:title>SandeepHeadshot1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><lastmod>2025-10-06</lastmod></url><url><loc>https://kadence.com/knowledge/what-2024s-top-google-searches-reveal-about-evolving-consumer-habits/</loc><image:image><image:loc>https://kadence.com/hubfs/What%202024s%20top%20google%20searches%20reveal%20about%20evolving%20consumer%20habits.jpg</image:loc><image:caption>What2024stopgooglesearchesrevealaboutevolvingconsumerhabits</image:caption><image:title>What2024stopgooglesearchesrevealaboutevolvingconsumerhabits</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Banner-for-Internet-studies-11.png</image:loc><image:caption>BannerforInternetstudies11</image:caption><image:title>BannerforInternetstudies11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-84.png</image:loc><image:caption>Sampleforblogpost84</image:caption><image:title>Sampleforblogpost84</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/submit-a-research-brief-3-1024x535.png</image:loc><image:caption>Submityourmarketresearchbrief</image:caption><image:title>submitaresearchbrief31024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/General-4-1024x512.png</image:loc><image:caption>themodernmillennialreport</image:caption><image:title>General41024x512</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1.jpg</image:loc><image:caption>20200129Header1</image:caption><image:title>20200129Header1</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/international-market-research/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>KadenceInternationalMarketResearchAgencyoftheYearSingapore</image:caption><image:title>WIMOptimizedimage131216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>KadenceInternationalisHighlyCommendedforGlobalAgencyofTheYear</image:caption><image:title>WIMGlobalAgencycop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bloomberg_Media_stack_blk-144x45.png</image:loc><image:caption>BloombergMedia</image:caption><image:title>WLBloombergMediastackblk144x45</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2021</image:caption><image:title>WIMAOTYMR1216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_location-1.svg</image:loc><image:caption>WIlocation1</image:caption><image:title>WIlocation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Conducting-Online-Research-in-Asia-2.png</image:loc><image:caption>ConductingOnlineResearchinAsia2</image:caption><image:title>WIMConductingOnlineResearchinAsia2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRSOpperationsAwardsTrophy</image:caption><image:title>WIPmrsoppies2216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_green-globe-13x18.png</image:loc><image:caption>WIgreenglobe13x18</image:caption><image:title>WIgreenglobe13x18</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>MarketingInteractiveAgencyoftheYearWinnerGold2021</image:caption><image:title>WIMmarketinginteractiveagencyoftheyear2021gold216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090.jpg</image:loc><image:caption>WIMphotoofpeopleleaningonwoodentable31846142180x1090</image:caption><image:title>WIMphotoofpeopleleaningonwoodentable31846142180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WLASALOGO2017144x46</image:caption><image:title>WLASALOGO2017144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_annie-spratt-0cPSKUEANqU-unsplash-1440x432.jpg</image:loc><image:caption>WIManniespratt0cPSKUEANqUunsplash1440x432</image:caption><image:title>WIManniespratt0cPSKUEANqUunsplash1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogo288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_green-user-27x27.png</image:loc><image:caption>WIgreenuser27x27</image:caption><image:title>WIgreenuser27x27</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLdiscoverchannellogo392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-814x372.jpg</image:loc><image:caption>WIManastasiadulgierQboRVYU6sfQunsplash1814x372</image:caption><image:title>WIManastasiadulgierQboRVYU6sfQunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2020</image:caption><image:title>WIMAOTYcrop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WICustomerAndMarket</image:caption><image:title>WICustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>QuirksSupplieroftheYearKadenceInternational</image:caption><image:title>WIMQuirkAwards1881216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WIBrandAndAdvertising</image:caption><image:title>WIBrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagersplayingsport</image:caption><image:title>WIMgirlsonwhiteredjerseyplayinghandgame1634652720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>KadenceteamcollectingAgencyoftheYearaward</image:caption><image:title>WIMJOE43941216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>BestDataCollectionFinalistMarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMBestDataCollection216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:caption><image:title>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIMTestimonials3304x304002</image:caption><image:title>WIMTestimonials3304x304002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_yoodo_gobear_web_logo-392x133.png</image:loc><image:caption>GoBear</image:caption><image:title>WLyoodogobearweblogo392x133</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WIInsightActivation</image:caption><image:title>WIInsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIMedwardheuKyzXEc2ksunsplash1814x372</image:caption><image:title>WIMedwardheuKyzXEc2ksunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>MarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMmrsoppies216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_debby-hudson-jcc8sxK2Adw-unsplash-1-720x216.jpg</image:loc><image:caption>WIMdebbyhudsonjcc8sxK2Adwunsplash1720x216</image:caption><image:title>WIMdebbyhudsonjcc8sxK2Adwunsplash1720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WIProductDevelopment</image:caption><image:title>WIProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WIFieldworkServices</image:caption><image:title>WIFieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WLMarsInclogo2019392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIMTestimonials3903x651001</image:caption><image:title>WIMTestimonials3903x651001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ball-shaped-circle-close-up-dark-414860-copy-1440x432.jpg</image:loc><image:caption>BloombergNeuroscience</image:caption><image:title>WIMballshapedcirclecloseupdark414860copy1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_green-speach-25x27.png</image:loc><image:caption>WIgreenspeach25x27</image:caption><image:title>WIgreenspeach25x27</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_global.svg</image:loc><image:caption>WIglobal</image:caption><image:title>WIglobal</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611-814x372.jpg</image:loc><image:caption>WIMclaybankshwLAI5lRhdMunsplash1e1614876480611814x372</image:caption><image:title>WIMclaybankshwLAI5lRhdMunsplash1e1614876480611814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL1200pxSamsungwordmarksvg144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURAInnovationoftheYearaward</image:caption><image:title>WIMFinalistlogoLARGE216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_light-trails-on-highway-at-night-315938-1440x432.jpg</image:loc><image:caption>CarsonHighwayatNight</image:caption><image:title>WIMlighttrailsonhighwayatnight3159381440x432</image:title></image:image><lastmod>2025-10-03</lastmod></url><url><loc>https://kadence.com/en-us/office/market-research-agency-orlando</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JOE_4394-1-216x216.jpg</image:loc><image:caption>KadenceteamcollectingAgencyoftheYearaward</image:caption><image:title>WIMJOE43941216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_ProductDevelopment.svg</image:loc><image:caption>WIProductDevelopment</image:caption><image:title>WIProductDevelopment</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_girls-on-white-red-jersey-playing-hand-game-163465-2-720x216.jpg</image:loc><image:caption>Teenagersplayingsport</image:caption><image:title>WIMgirlsonwhiteredjerseyplayinghandgame1634652720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_CustomerAndMarket.svg</image:loc><image:caption>WICustomerAndMarket</image:caption><image:title>WICustomerAndMarket</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_photo-of-people-leaning-on-wooden-table-3184614-2180x1090.jpg</image:loc><image:caption>WIMphotoofpeopleleaningonwoodentable31846142180x1090</image:caption><image:title>WIMphotoofpeopleleaningonwoodentable31846142180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:caption><image:title>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_BrandAndAdvertising.svg</image:loc><image:caption>WIBrandAndAdvertising</image:caption><image:title>WIBrandAndAdvertising</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_FieldworkServices.svg</image:loc><image:caption>WIFieldworkServices</image:caption><image:title>WIFieldworkServices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIP_mrs-oppies-2-216x216.jpg</image:loc><image:caption>MRSOpperationsAwardsTrophy</image:caption><image:title>WIPmrsoppies2216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_ASA_LOGO_2017-144x46.png</image:loc><image:caption>WLASALOGO2017144x46</image:caption><image:title>WLASALOGO2017144x46</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_marketing-interactive-agency-of-the-year-2021-gold-216x216.jpg</image:loc><image:caption>MarketingInteractiveAgencyoftheYearWinnerGold2021</image:caption><image:title>WIMmarketinginteractiveagencyoftheyear2021gold216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wallstreetjournal-logo-217x120.png</image:loc><image:caption>wallstreetjournallogo217x120</image:caption><image:title>wallstreetjournallogo217x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTYcrop-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2020</image:caption><image:title>WIMAOTYcrop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_QuirkAwards188-1-216x216.jpg</image:loc><image:caption>QuirksSupplieroftheYearKadenceInternational</image:caption><image:title>WIMQuirkAwards1881216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_AOTY_MR1-216x216.jpg</image:loc><image:caption>AgencyoftheYearAwards2021</image:caption><image:title>WIMAOTYMR1216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Global-Agency-cop-216x216.jpg</image:loc><image:caption>KadenceInternationalisHighlyCommendedforGlobalAgencyofTheYear</image:caption><image:title>WIMGlobalAgencycop216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_edward-he-uKyzXEc2k_s-unsplash-1-814x372.jpg</image:loc><image:caption>WIMedwardheuKyzXEc2ksunsplash1814x372</image:caption><image:title>WIMedwardheuKyzXEc2ksunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/client%20logos/wall-street-journal-logo.png</image:loc><image:caption>wallstreetjournallogo</image:caption><image:title>wallstreetjournallogo</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_shan-elahi-DDiLYt_F88w-unsplash-scaled-2180x1090.jpg</image:loc><image:caption>WHshanelahiDDiLYtF88wunsplashscaled2180x1090</image:caption><image:title>WHshanelahiDDiLYtF88wunsplashscaled2180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_chuttersnap-mf-o1E7omzk-unsplash-720x216.jpg</image:loc><image:caption>WIMchuttersnapmfo1E7omzkunsplash720x216</image:caption><image:title>WIMchuttersnapmfo1E7omzkunsplash720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_clay-banks-hwLAI5lRhdM-unsplash-1-e1614876480611.jpg</image:loc><image:caption>WHclaybankshwLAI5lRhdMunsplash1e1614876480611</image:caption><image:title>WHclaybankshwLAI5lRhdMunsplash1e1614876480611</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ashim-d-silva-9rxmQKfHz0E-unsplash-1-814x372.jpg</image:loc><image:caption>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:caption><image:title>WIMashimdsilva9rxmQKfHz0Eunsplash1814x372</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Best-Data-Collection-216x216.png</image:loc><image:caption>BestDataCollectionFinalistMarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMBestDataCollection216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_mrs-oppies-216x216.jpg</image:loc><image:caption>MarketResearchSocietysOperationsAwards2019</image:caption><image:title>WIMmrsoppies216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Finalist-logo-LARGE-216x216.jpg</image:loc><image:caption>AURAInnovationoftheYearaward</image:caption><image:title>WIMFinalistlogoLARGE216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Banners/WH_anastasia-dulgier-QboRVYU6sfQ-unsplash-1-2180x1090.jpg</image:loc><image:caption>WHanastasiadulgierQboRVYU6sfQunsplash12180x1090</image:caption><image:title>WHanastasiadulgierQboRVYU6sfQunsplash12180x1090</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ESOMAR-Congress-2023-Winner-216x216.jpg</image:loc><image:caption>WIMESOMARCongress2023Winner216x216</image:caption><image:title>WIMESOMARCongress2023Winner216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_InsightActivation.svg</image:loc><image:caption>WIInsightActivation</image:caption><image:title>WIInsightActivation</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Optimized-image-13-1-216x216.jpg</image:loc><image:caption>KadenceInternationalMarketResearchAgencyoftheYearSingapore</image:caption><image:title>WIMOptimizedimage131216x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><lastmod>2026-03-24</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/breaking-into-the-dragons-den-a-strategic-guide-to-expanding-your-brand-in-the-chinese-market/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/siora-photography-cixohzDpNIo-unsplash-scaled.jpg</image:loc><image:caption>sioraphotographycixohzDpNIounsplashscaled</image:caption><image:title>sioraphotographycixohzDpNIounsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V1-1024x536-Sep-19-2025-02-47-47-9574-PM.png</image:loc><image:caption>GENZGenZV11024x536Sep1920250247479574PM</image:caption><image:title>GENZGenZV11024x536Sep1920250247479574PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/About-face_social-media-_About-face-1-05-1-1024x535-4.png</image:loc><image:caption>AboutfacesocialmediaAboutface10511024x5354</image:caption><image:title>AboutfacesocialmediaAboutface10511024x5354</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-2-1024x535.png</image:loc><image:caption>marketresearchagencycredentials</image:caption><image:title>downloadagencycredentialsorbrochure21024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20200129_Header-1-1.jpg</image:loc><image:caption>20200129Header11</image:caption><image:title>20200129Header11</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Sample%20for%20blog%20post%20%20(3).png</image:loc><image:caption>Sampleforblogpost3</image:caption><image:title>Sampleforblogpost3</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-15-2.png</image:loc><image:caption>Sampleforblogpost152</image:caption><image:title>Sampleforblogpost152</image:title></image:image><lastmod>2026-02-12</lastmod></url><url><loc>https://kadence.com/knowledge/the-silent-majority-how-unheard-voices-shape-our-world-and-what-brands-must-do-to-listen/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GEN-Z_Gen-Z-V1-1024x536-Sep-16-2025-10-34-45-6819-AM.png</image:loc><image:caption>GENZGenZV11024x536Sep1620251034456819AM</image:caption><image:title>GENZGenZV11024x536Sep1620251034456819AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1219583078.jpg</image:loc><image:caption>GettyImages1219583078</image:caption><image:title>GettyImages1219583078</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/5-16-1024x535-Sep-16-2025-10-34-28-6545-AM.png</image:loc><image:caption>5161024x535Sep1620251034286545AM</image:caption><image:title>5161024x535Sep1620251034286545AM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Copy-of-Sample-for-blog-post-12.png</image:loc><image:caption>CopyofSampleforblogpost12</image:caption><image:title>CopyofSampleforblogpost12</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Sample-for-blog-post-16.png</image:loc><image:caption>Sampleforblogpost16</image:caption><image:title>Sampleforblogpost16</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><lastmod>2025-09-19</lastmod></url><url><loc>https://kadence.com/ja/faqs</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Kadence.com-preview-image.png</image:loc><image:caption>Kadencecompreviewimage</image:caption><image:title>Kadencecompreviewimage</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_FaqPage1090x545.jpg</image:loc><image:caption>FaqHeroImage</image:caption><image:title>WIMFaqPage1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><lastmod>2025-10-27</lastmod></url><url><loc>https://kadence.com/knowledge/the-importance-of-user-studies/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-910144972.jpg</image:loc><image:caption>GettyImages910144972</image:caption><image:title>GettyImages910144972</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1315650854.jpg</image:loc><image:caption>GettyImages1315650854</image:caption><image:title>GettyImages1315650854</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1187585123.jpg</image:loc><image:caption>GettyImages1187585123</image:caption><image:title>GettyImages1187585123</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><lastmod>2026-02-18</lastmod></url><url><loc>https://kadence.com/en-us/service/activation-workshops/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/1280px-Mars_Inc_logo_2019_svg-392x112-Sep-19-2025-08-31-51-9100-PM.png</image:loc><image:caption>1280pxMarsInclogo2019svg392x112Sep1920250831519100PM</image:caption><image:title>1280pxMarsInclogo2019svg392x112Sep1920250831519100PM</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Bloomberg_Media_stack_blk-144x45.png</image:loc><image:caption>BloombergMedia</image:caption><image:title>WLBloombergMediastackblk144x45</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_903x651_001.jpg</image:loc><image:caption>WIMTestimonials3903x651001</image:caption><image:title>WIMTestimonials3903x651001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-2182251211.jpg</image:loc><image:caption>GettyImages2182251211</image:caption><image:title>GettyImages2182251211</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-216x40.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell216x40</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_007.jpg</image:loc><image:caption>ashopinTokyoJapan</image:caption><image:title>WIMJapanOffice88x88007</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Sample%20for%20blog%20post%20%20(3).png</image:loc><image:caption>Sampleforblogpost3</image:caption><image:title>Sampleforblogpost3</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence-China_88x88_001.png</image:loc><image:caption>KadenceChinaofficeteam</image:caption><image:title>WIMKadenceChina88x88001</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_discover-channel-logo-392x107.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLdiscoverchannellogo392x107</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Panasonic-Logo_svg-196x35.png</image:loc><image:caption>Panasonic</image:caption><image:title>PanasonicLogosvg196x35</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla_179x120.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla179x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_bloomberg-392x72.png</image:loc><image:caption>WLbloomberg392x72</image:caption><image:title>WLbloomberg392x72</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_002.jpg</image:loc><image:caption>KadenceIndiaofficeteam</image:caption><image:title>WIMIndiaOffice88x88002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_paul-hanaoka-RJkKjLu8I9I-unsplash-1440x432.jpg</image:loc><image:caption>Plug</image:caption><image:title>WIMpaulhanaokaRJkKjLu8I9Iunsplash1440x432</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Samsung_wordmark.svg-144x22.png</image:loc><image:caption>Samsung</image:caption><image:title>WL1200pxSamsungwordmarksvg144x22</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>WLMitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_008.jpg</image:loc><image:caption>KadencePhilippinesofficeteam</image:caption><image:title>WIMPhilippinesOffice88x88008</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mars_Inc_logo_2019_392x112.png</image:loc><image:caption>Mars</image:caption><image:title>WLMarsInclogo2019392x112</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Panasonic-Logo_288x51.png</image:loc><image:caption>Panasonic</image:caption><image:title>WLPanasonicLogo288x51</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/GettyImages-1068058504.jpg</image:loc><image:caption>GettyImages1068058504</image:caption><image:title>GettyImages1068058504</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_13.jpg</image:loc><image:caption>KadenceUKofficeteam</image:caption><image:title>WIMUKOffice88x8813</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-benefit-tick.svg</image:loc><image:caption>BenefitTick</image:caption><image:title>WIiconbenefittick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Mitsubishi-110x120.png</image:loc><image:caption>Mitsubishi</image:caption><image:title>Mitsubishi110x120</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Arla-358x240.png</image:loc><image:caption>Arla</image:caption><image:title>WLArla358x240</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Testimonials_3_304x304_002.jpg</image:loc><image:caption>WIMTestimonials3304x304002</image:caption><image:title>WIMTestimonials3304x304002</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/WIM_Run-Workshops-Research-Into-Action.png</image:loc><image:caption>Workshopsactivation</image:caption><image:title>WIMRunWorkshopsResearchIntoAction</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Samsung-196x32.png</image:loc><image:caption>Samsung</image:caption><image:title>Samsung196x32</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Activation%20workshops_1090x545.jpg</image:loc><image:caption>activationworkshops</image:caption><image:title>WIMActivationworkshops1090x545</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_william-iven-2mc2B5iX6as-unsplash-1-scaled-720x216.jpg</image:loc><image:caption>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:caption><image:title>WIMwilliamiven2mc2B5iX6asunsplash1scaled720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Hairdresser_720x216.jpg</image:loc><image:caption>WIMHairdresser720x216</image:caption><image:title>WIMHairdresser720x216</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Screen-Shot-2023-03-17-at-1_28_33-PM-1.png</image:loc><image:caption>ScreenShot20230317at12833PM1</image:caption><image:title>ScreenShot20230317at12833PM1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_unilever3-132x60.png</image:loc><image:caption>Unilever</image:caption><image:title>WLunilever3132x60</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_PhilippinesOffice_88x88_009.jpg</image:loc><image:caption>MarketresearchinAsia</image:caption><image:title>WIMPhilippinesOffice88x88009</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_Kadence%20Singapore%20office_88x88.jpg</image:loc><image:caption>KadenceSingaporeofficeteam</image:caption><image:title>WIMKadenceSingaporeoffice88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/thisisengineering-raeng-DbLlKd8u2Rw-unsplash-scaled-1.jpg</image:loc><image:caption>thisisengineeringraengDbLlKd8u2Rwunsplashscaled1</image:caption><image:title>thisisengineeringraengDbLlKd8u2Rwunsplashscaled1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_4.jpg</image:loc><image:caption>KadenceIndonesiaofficeteam</image:caption><image:title>WIMIndonesiaOffice88x884</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_ThailandOffice_88x88_11.jpg</image:loc><image:caption>KadenceThailand</image:caption><image:title>WIMThailandOffice88x8811</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndiaOffice_88x88_003.jpg</image:loc><image:caption>KadenceIndia</image:caption><image:title>WIMIndiaOffice88x88003</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_UKOffice_88x88_14.jpg</image:loc><image:caption>UKoffice</image:caption><image:title>WIMUKOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_15.jpg</image:loc><image:caption>NYChryslerBuilding</image:caption><image:title>WIMUSOffice88x8815</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/unilever-food-solutions-196x74.png</image:loc><image:caption>Unilever</image:caption><image:title>unileverfoodsolutions196x74</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_JapanOffice_88x88_006.jpg</image:loc><image:caption>JapanTokyo</image:caption><image:title>WIMJapanOffice88x88006</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_article_88x88.jpg</image:loc><image:caption>KadenceChina</image:caption><image:title>WIMarticle88x88</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_VietnamOffice_15.png</image:loc><image:caption>KadenceVietnam</image:caption><image:title>WIMVietnamOffice15</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_IndonesiaOffice_88x88_5.jpg</image:loc><image:caption>KadenceIndonesia</image:caption><image:title>WIMIndonesiaOffice88x885</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/bloomberg-196x36.png</image:loc><image:caption>Bloomberg</image:caption><image:title>bloomberg196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/WL_Mars_196x56.png</image:loc><image:caption>Mars</image:caption><image:title>WLMars196x56</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Images/Inline%20Images/WIM_USOffice_88x88_14.png</image:loc><image:caption>KadenceUSAteamphoto</image:caption><image:title>WIMUSOffice88x8814</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Discovery_196x53.png</image:loc><image:caption>DiscoveryNetworksAsiaPacific</image:caption><image:title>WLDiscovery196x53</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_treatwell-196x36.png</image:loc><image:caption>Treatwell</image:caption><image:title>WLtreatwell196x36</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_wall-street-journal-logo-144x14.png</image:loc><image:caption>TheWallStreetJournal</image:caption><image:title>WLwallstreetjournallogo144x14</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_1200px-Havells_Logo.svg-364x240.png</image:loc><image:caption>Havells</image:caption><image:title>WL1200pxHavellsLogosvg364x240</image:title></image:image><lastmod>2025-10-03</lastmod></url><url><loc>https://kadence.com/en-us/knowledge/why-local-seafood-is-gaining-ground-in-a-global-market/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1022942896-1.jpg</image:loc><image:caption>GettyImages10229428961</image:caption><image:title>GettyImages10229428961</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Blog/Author%20Images/Jodie%20Shaw.jpg</image:loc><image:caption>JodieShaw</image:caption><image:title>JodieShaw</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/Why-millennials-demand-work-life-balance-1-1024x512.png</image:loc><image:caption>modernmillennialsandworklifebalance</image:caption><image:title>Whymillennialsdemandworklifebalance11024x512</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/download-agency-credentials-or-brochure-2b-1024x535.png</image:loc><image:caption>DownloadourAgencyCredentials</image:caption><image:title>downloadagencycredentialsorbrochure2b1024x535</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1305487364-1-1.jpg</image:loc><image:caption>GettyImages130548736411</image:caption><image:title>GettyImages130548736411</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/20191003_Green_brick.jpg</image:loc><image:caption>20191003Greenbrick</image:caption><image:title>20191003Greenbrick</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><lastmod>2025-10-24</lastmod></url><url><loc>https://kadence.com/knowledge/getting-ready-to-launch-important-considerations-for-your-next-product-release/</loc><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_automotive.svg</image:loc><image:caption>Automotive</image:caption><image:title>WIautomotive</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_agriculture-1.svg</image:loc><image:caption>Agriculture</image:caption><image:title>WIagriculture1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/UK.png</image:loc><image:caption>UK</image:caption><image:title>UK</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_customer-and-marketing-research-1.svg</image:loc><image:caption>WIcustomerandmarketingresearch1</image:caption><image:title>WIcustomerandmarketingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_brand-and-advertising-research-1.svg</image:loc><image:caption>WIbrandandadvertisingresearch1</image:caption><image:title>WIbrandandadvertisingresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_telecommunication.svg</image:loc><image:caption>Telecommunications</image:caption><image:title>WItelecommunication</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MarketingMagazineAgency_228X116.png</image:loc><image:caption>AgencyoftheYear2021GoldWinnerMarketingMagazine</image:caption><image:title>WLMarketingMagazineAgency228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Jodie%20Shaw%20profile.png</image:loc><image:caption>JodieShawprofile</image:caption><image:title>JodieShawprofile</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_advertising-1.svg</image:loc><image:caption>Advertising</image:caption><image:title>WIadvertising1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Mrs_OperationsFinalist228X116.png</image:loc><image:caption>BestSupportServicesFinalist2020MRSOperationsAwards</image:caption><image:title>WLMrsOperationsFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_technology-1.svg</image:loc><image:caption>Technology</image:caption><image:title>WItechnology1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Financial-services.svg</image:loc><image:caption>FinancialServices</image:caption><image:title>WIFinancialservices</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_new-product-development-research-1.svg</image:loc><image:caption>WInewproductdevelopmentresearch1</image:caption><image:title>WInewproductdevelopmentresearch1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_food-and-beverages-1.svg</image:loc><image:caption>Foodandbeverage</image:caption><image:title>WIfoodandbeverages1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Animal-Health.svg</image:loc><image:caption>AnimalHealth</image:caption><image:title>WIAnimalHealth</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/IC_US-1.png</image:loc><image:caption>ICUS1</image:caption><image:title>ICUS1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_Kids-research.svg</image:loc><image:caption>Kidsandyouth</image:caption><image:title>WIKidsresearch</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Kadence_Assets/Logos/Kadence_Primary-Logo_Grey-300x85.png</image:loc><image:caption>KadencePrimaryLogoGrey300x85</image:caption><image:title>KadencePrimaryLogoGrey300x85</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_insight-activation-1.svg</image:loc><image:caption>WIinsightactivation1</image:caption><image:title>WIinsightactivation1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Finalist_228X116.png</image:loc><image:caption>FinalistQuirks2021</image:caption><image:title>WLFinalist228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/Japan.png</image:loc><image:caption>Japan</image:caption><image:title>Japan</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_consumer-packaged-goods-1.svg</image:loc><image:caption>ConsumerGoods</image:caption><image:title>WIconsumerpackagedgoods1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/cta-580x647-1.png</image:loc><image:caption>cta580x6471</image:caption><image:title>cta580x6471</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/zainul-yasni-QiIxg_q2vh0-unsplash-scaled.jpg</image:loc><image:caption>zainulyasniQiIxgq2vh0unsplashscaled</image:caption><image:title>zainulyasniQiIxgq2vh0unsplashscaled</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Dax2021Finalists_228x116.png</image:loc><image:caption>DXA2021Finalists</image:caption><image:title>WLDax2021Finalists228x116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_icon-dark-arrow.svg</image:loc><image:caption>CirclewithDarkArrow</image:caption><image:title>WIicondarkarrow</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_b2b-1.svg</image:loc><image:caption>B2B</image:caption><image:title>WIb2b1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_online-and-offline-fieldwork-services-1.svg</image:loc><image:caption>WIonlineandofflinefieldworkservices1</image:caption><image:title>WIonlineandofflinefieldworkservices1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Imported_Blog_Media/GettyImages-1336515407-scaled-e1674604302291.jpg</image:loc><image:caption>GettyImages1336515407scalede1674604302291</image:caption><image:title>GettyImages1336515407scalede1674604302291</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_media-1.svg</image:loc><image:caption>Media</image:caption><image:title>WImedia1</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_PrimaryWhite_192X55.svg</image:loc><image:caption>Kadencelogo</image:caption><image:title>WLPrimaryWhite192X55</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_MrsAward_228X108.png</image:loc><image:caption>HighlyCommendedGlobalAgencyoftheYearMRSAwards2019</image:caption><image:title>WLMrsAward228X108</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_GlobalAgencyAwards_228X116.png</image:loc><image:caption>GlobalAgencyAwards2021</image:caption><image:title>WLGlobalAgencyAwards228X116</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Icons/WI_e-commerce-2.svg</image:loc><image:caption>Ecommerce</image:caption><image:title>WIecommerce2</image:title></image:image><image:image><image:loc>https://kadence.com/hubfs/Website/Logos%20(Web)/WL_Aura_228x116.png</image:loc><image:caption>InnovationoftheYearFinalist2021AURAs</image:caption><image:title>WLAura228x116</image:title></image:image><lastmod>2025-09-19</lastmod></url></urlset>